LeadsCon Digital: Lead Generation Insights for Today and Tomorrow

State of the Industry with PX: Leading the Change in Customer Acquisition

Mon, 24 Feb 2025 09:00:00 -0500

The lead generation and performance marketing landscape is evolving fast—are you keeping up? In this exclusive podcast, Frans van Hulle, CEO & Co-Founder of PX, shares key insights from the latest annual survey with LeadsCon, revealing the biggest challenges, opportunities, and trends shaping customer acquisition in 2025.

Tune in to discover:

How industry collaboration can fuel shared growth
The impact of regulatory shifts—what marketers need to know now
The top KPIs and marketing channels driving success
A sneak peek at LeadsCon’s must-attend panel discussion in April

Don’t miss this essential conversation—get ahead of the competition and stay informed!

Take PX's State of the Industry survey to share your insights, and don’t miss PX's keynote at LeadsCon on Tuesday, April 8, at 11am.

Chevron Deference Destroyed: Perspectives from Troutman Amin

Tue, 02 Jul 2024 10:00:00 -0400

On this breaking news podcast, we're diving into the Supreme Court’s recent 6-3 vote that dismantled the "Chevron deference." This ruling drastically limits the power of federal agencies like the FCC and FTC to interpret and apply laws, reshaping our regulatory landscape. To unpack the implications of this decision, we’re excited to host two legal experts from our LeadsCon community. Check out this new podcast for critical insights on how this ruling will impact our industry.

LeadsCon 2024: Vegas Recap

Mon, 20 May 2024 09:00:00 -0400

We hope everyone enjoyed LeadsCon 2024 in Vegas! With a record number of attendees and exhibitors, the energy was electric at the Paris.

In our latest LeadsCon Digital episode, Ian McRae chats with market experts Jacqueline Anderson (VP of Affiliate Marketing at Endurance) and Eric Peschke (VP of Marketing at Zintex Remodeling Group). They shared insights from their sessions, key takeaways, and their experiences speaking at LeadsCon.

Be sure to mark your calendars for LeadsCon Connect in Chicago, September 24-25! Book now at the early rate of $799. We can't wait to see you there!

LeadsCon Digital - State of the Industry with PX

Tue, 05 Mar 2024 17:00:00 -0500

LeadsCon's Rising Stars Honorees

Thu, 01 Jun 2023 14:00:00 -0400

This podcast features the recipients of the first-ever LeadsCon Rising Stars program! Ian McRae, Director of Content for LeadsCon, was lucky enough to sit down with two of the honorees, Joseph and Kristen, where they discuss everything from mentorship within their respective organizations to what the future of the lead generation industry looks like to them.

Here's the full list of honorees:

Samantha Cornmesser, Marketing Manager, MDT Marketing
Greg Durante, Sr. Director, Affiliate Marketing, eHealth
Ryan Kanavy, Marketing Manager, Isovera
Kristen O'Neall, Director of Client Services, Colling Media
Joseph Spicer, Marketing Manager, Oregon Corrections Enterprises

LeadsCon Podcast Episode #12 - Hector Pantazopoulos

Tue, 21 Mar 2023 16:00:00 -0400

Hector Pantazopoulos is the co-founder and CRO of SourceKnowledge. With more than 10 years of experience in the online advertising and marketing industries, Hector co-founded SourceKnowledge to help eCommerce and retail brands gain incremental lifts in sales with advertising outside of the walled gardens. He is an advocate of the open web and the benefits it brings to the digital marketplace. Hector specializes in strategic partnerships, ad distribution, sales and HR management.

LeadsCon Podcast Episode #9 - Colin MacMillan & Jason Hunt

Tue, 28 Feb 2023 13:00:00 -0500

Colin and Jason join us for episode #9.

The lead gen community has expressed frustration with the cost of leads increasing and the quality of those leads decreasing. Colin and Jason talk a little as to how they've managed to overcome those realities to achieve growth for Colin’s business. Plus, Jason talks a little bit about his early days of social promotion.

LeadsCon Podcast Episode #8 - Daniel Suski

Tue, 28 Feb 2023 13:00:00 -0500

Dan Suski joins us for episode #8. Dan is the Chief Marketing Technology Officer at TurboDebt, which is a debt relief, consolidation, and consulting services firm.

LeadsCon Podcast Episode #10 - Phillip Stutts

Tue, 28 Feb 2023 13:00:00 -0500

LeadsCon Podcast Episode #7 - Jason Lally

Mon, 30 Jan 2023 16:00:00 -0500

On this episode, Ian is joined by Jason Lally, EVP of Revenue at SinglePoint. Ian and Jason discuss the importance of TCPA-compliant leads, working with partners/vendors for lead gen today, and Jason gives a little advice on the LeadsCon experience for first-time attendees.

LeadsCon Podcast Episode #6 - Karl Renelt

Thu, 05 Jan 2023 09:00:00 -0500

We’re thrilled to be joined by one of the many industry experts who you will get to hear from at LeadsCon in March. With 25 years of experience in digital marketing, data solutions, and lead generation, Karl Renelt is the Director of Marketing for VisitorsCoverage, an award winning, leading edge Insurtech company in the Travel Insurance industry. Karl has worked for companies such as Infogroup, Penton Publishing, and Plymouth Rock Assurance, leading the lead generation, paid media, and email marketing strategies. He has provided BtoB and BtoC leads as a publisher for CPA networks, as well as the Property and Casualty Insurance Industry.

Karl will be joining a panel discussion at LeadsCon that is going to address how to gain a true assessment of your lead gen capabilities. Ian and Karl dive into that topic on episode 6 of the LeadsCon Podcast.

LeadsCon Podcast Episode #5 - Christopher Anderson & Alex Melen

Mon, 31 Oct 2022 12:00:00 -0400

Ian is joined by Christopher Anderson, Director of Marketing Strategy for Manhattan Motorcars, and Alex Melen, an Award-Winning Entrepreneur and Co-founder of SmartSites.

Chris is a progressive Automotive Marketing Services Consultant with 35 years’ experience in innovating and managing marketing services for individual dealerships and dealer groups. The scope of his expertise and services range from owning and operating a $50M full service ad agency to complimenting internal marketing teams with program vetting, development, execution and reporting.

Alex is the co-founder of advertising agency SmartSites. SmartSites now manages over $100MM/year in advertising spend and has 6 offices & over 300 employees worldwide. SmartSites has been featured in the INC5000 for 6 consecutive years as one of the fastest growing digital agencies.

Consent Summit Podcast | Episode 4 - Raja Rajamannar

Wed, 21 Sep 2022 16:00:00 -0400

Empowering Your B2B Lead Gen Marketing Strategy

Tue, 15 Sep 2020 12:00:00 -0400

Join us as we connect with Michael Brenner of the Marketing Insider Group to discuss insights into building your B2B lead gen strategy into the best it can be. From understanding the latest on marketing trends, technology and data to maximizing your time and resources, we’ll look at ways to succeed with your web, search, and email marketing, content marketing, social media, demand gen and more!

Why Content is Still King for Today’s Performance Marketers

Tue, 01 Sep 2020 10:00:00 -0400

Creating a solid content marketing strategy gets you one step closer to gaining a new customer. So how does your content factor into your efforts to find qualified leads? Join us as we talk with Samantha Kermode about creating awesome stuff that engages and attracts the right audience for your business.

Beyond the Beauty Stats: Generating Leads through Social Media

Tue, 25 Aug 2020 14:00:00 -0400

No how many likes, clicks and shares you get, building a following on social media that raises brand awareness, activates your audience and gets them to convert is more important than ever. Join us as we talk with Kevin Lord Barry about making the most of social for lead generation and how to build a sustained presence that maximizes your efforts.

Connecting to Customers through Messaging Lead Gen

Wed, 05 Aug 2020 13:00:00 -0400

Today’s marketers have a lot of choice when it comes to connecting with their customers. Given the shift to mobile web, apps and calls, it’s no wonder that messaging is also at the forefront of today’s lead-generation efforts. Join us as we connect with AC Evans at Drips to explore ways you can use messaging to drive engagement and optimize your communications.

Successful Lead Conversion from a Buyer’s Perspective

Thu, 30 Jul 2020 13:00:00 -0400

Lead buyers are tasked with finding the right prospects, responding quickly to those leads, providing information that’s helpful and relevant through a variety of channels. What are the issues that stop a lead from converting? And with purchased leads, what are the types of scenarios that cause a lead provider to get dropped, even when it’s not their 'fault'? Join us as Jason Cutter of Cutter Consulting Group shares his insights from a buyer’s perspective on how to successfully navigate these steps and see a lead through to conversion.

Let People Do People, Let Computers Do Division

Fri, 24 Jul 2020 10:00:00 -0400

With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts.

Lead Gen for Cord Cutters: Getting Granular with Today’s Audience

Tue, 07 Jul 2020 10:00:00 -0400

During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.

Looking for Leads in Education: Finding Opportunity for Today’s Schools

Tue, 30 Jun 2020 10:00:00 -0400

Traditional colleges and universities are facing their most daunting challenge ever with budget shortfalls and in many cases, spring semester refunds. Even worse, the fall semester is already casting a shadow on any recovery that might happen. But how is online education fairing? Online-only institutions and those merging a hybrid of online learning with in-person education have an opportunity to redefine the experience. Join us as Bruce Douglas of EducationDynamics shares his insights into where the EDU market is now and where it’s headed.

How to Generate Leads through Podcasts: Tapping into a Growing Channel

Thu, 18 Jun 2020 10:00:00 -0400

Podcasts are everywhere and more accessible than ever. For a B2C or B2B audience, they make perfect sense for generating leads, letting you target your audience with relevant content, build thought leadership and a personal connection, and increase brand awareness. Join us on this episode as Dave Smith of Incremental Media shares why podcasts present such a great opportunity for lead gen and how to tap in.

Understanding Today’s Consumer Behavior and What It Means for Your Business

Mon, 08 Jun 2020 16:00:00 -0400

When it comes to consumer behavior, so much has changed in just a few short months that it’s hard to know what’s changed and what’s stayed the same. With economic, health and business-related changes all around, can you be certain that your customers are in the right frame of mind to engage with your business? Join us as Dave Frankland, author of “Marketing to the Entitled Consumer,“ shares his thoughts on what consumers expect, how their behavior is being influenced and where things go from here.

Mortgage Lending Leads: How to Manage Expectations in Today’s Market

Tue, 26 May 2020 11:00:00 -0400

Residential property owners are scrambling to refinance in record numbers as rates fall to new lows, but lenders are tightening restrictions as they introduce new terms and conditions. What about new home sales? Challenges abound, but so does the opportunity to grow your business. Join us as we connect with Dale Vermillion of Vermillion Consulting on what’s happening on the lending front, what it means for generating leads and how you can protect and expand your market share in these evolving times.

Managing Your Insurance Leads: Finding Efficiencies and Mitigating Risk in an Uncertain Time

Wed, 13 May 2020 09:00:00 -0400

Personal and property insurance companies are adjusting to unpredictable times. Customers are looking for breaks on their policies as their needs change and agents are looking for the best ways to keep their lead pipeline filled. Join us as Troy Korsgaden of Korsgaden International shares insights into consumer trends, how agents are addressing the current needs, where there’s opportunity and where things might be headed.

Eye on the Prize: Tackling Data-Driven Direct Response Marketing

Wed, 06 May 2020 10:00:00 -0400

How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking at today’s environment, what it means for data-driven marketers and ways that his clothier is using their resources to give back and help in an unprecedented and challenging environment.

Everything has Changed: How to Shift Your Business in the Short Term and Possibly Longer

Wed, 29 Apr 2020 12:00:00 -0400

What has the nationwide shutdown and re-opening meant for your business and the economy? How can you pivot and find opportunities as you plan ahead for the summer, fall and beyond? Listen in as Gordon Brott shares his thoughts on rebuilding your foundation (if needed), adjusting to a possible new business reality and preparing now for your future.

Changing How We Communicate with Customers

Thu, 23 Apr 2020 12:00:00 -0400

Guests: Nancy Harhut, Chief Creative Officer, HBT Marketing & John Sisson, President, HBT Marketing

Whether inbound or outbound, lead gen is all about communication, and now more than ever, improving communication is vital. So what steps can you take to improve the way you connect with consumers and your current customers? Nancy Harhut and John Sisson of HBT Marketing share tips, insights and stats in a new normal to help you make the most of your connections.

Tools & Tips for Optimizing Your Lead Gen Campaign Today

Mon, 20 Apr 2020 11:00:00 -0400

Guest: Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of "A Shark's Perspective" podcast

In a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today.

Lead Generation Compliance and Regulation in Today’s World. Who’s Minding the Store?

Wed, 15 Apr 2020 16:00:00 -0400

Guest: Jonathan Pompan, Partner, Venable LLP

As the government, the private sector and daily news cycle are engulfed with all things related to COVID-19, what does it mean for privacy, protection and regulations related to the lead-gen industry? How are companies positioning their compliance efforts in the face of new work environments as call centers become virtual and employees stay in place? Join us for a discussion with Jonathan Pompan of Venable as we talk about current compliance issues and how things might look coming out of this current environment.