The last wave of supplement brands already won. OLLY, Goli, AG1, Grüns, IM8. 

 In this episode, I kick off a new series that looks forward instead of backward, at the brands scaling right now, before their exit moment. I make the case that the next wave isn't winning on format innovation at all. It's winning on positioning and specificity. And I give you the three buckets these breakout brands sort into, so you can figure out which one you're actually in. 

Plus why a sophisticated market and a rising cost to acquire a customer are both punishing brands that try to talk to everyone, and why going narrow is now the engine of growth instead of a limit on it. Because people don't buy supplements the way they buy other products, and the brands winning right now understand that better than their competition does.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I take everything from the series 9What Winners Got Right) and turn it into a diagnostic you can run on your own marketing. 

I show you how every winning brand led with one force and aligned the rest behind it, why scattered forces are the real reason most conversion rates are stuck, and how to read your own data so the numbers point you straight to your weakest force. 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

I usually tell supplement founders that leading with science is the wrong move, because science only speaks to half of the buying decision. 

So why is a brand that leads with science harder than almost anyone winning at a level this industry has rarely seen? IM8, co-founded by David Beckham, went from launch to roughly ten million dollars a month in its first year. Everyone credits the celebrity. But celebrity gets you attention, not three hundred and fifty thousand customers and the kind of retention that builds a real business. 

In this episode, I break down the deliberate trust play underneath IM8, why trust is the hardest of the four supplement buying forces, and the sophistication insight that explains exactly when leading with science is a fatal mistake and when it is the only thing that works. Plus what a celebrity co-founder actually does in a trust structure, beyond the obvious answer of reach, and how to find your own version of hard-to-copy trust.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Grüns went from launch to a reported billion dollar exit in under three years when Unilever acquired them in 2026. 

Everyone credits the gummy. People don't like chugging green powder, so Grüns made it taste good and easy, and that was that. But if the whole thing were just gummies and taste, any competitor could copy the format and win. Plenty have tried. The gummy is the visible part. 

The thing underneath it, the part that is actually hard to copy, is what this episode is about. In this episode, I break down the difference between a format and a mechanism of hope, why Grüns moved the mechanism of hope out of the ingredients and into the experience itself, and how the founder's own words about adherence give the whole strategy away. 

I'll also show you why this is different from what AG1 did, the expensive mistake most brands make when they try to copy this, and how to find the specific reason your own buyer has lost hope so you can build the mechanism that speaks to it.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

You can't change a deep core belief.

 Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost anyone in the history of the category. 

AG1 built a six hundred million dollar a year business on a single product by reframing what a healthy person believes about their own supplement routine. Instead of selling one more thing to add to the stack, they replaced the stack. Instead of being someone who fails to maintain twelve supplements, you became someone who has their foundation handled with one. 

In this episode,I break down the difference between changing a belief and reframing one, why the Athletic Greens to AG1 rebrand reveals the entire strategy, and how the four supplement buying forces all pointed at the same core idea. Plus the practical belief work any supplement brand can do right now to find their own reframe.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Most supplement brands spend their marketing budget trying to create desire. But here's the problem with that. The desire is already there. Your prospect already wants better sleep, more energy, a healthier gut. They've wanted it for a long time. 

So if the desire exists and they're still not buying, the question isn't how do you make them want it more. The question is what's killing the desire they already have. In this episode, I'll break down the one insight behind three of the biggest supplement exits of the last decade. OLLY, SmartyPants, and Goli each solved a different desire killer: identity friction, bad format experience, and category fatigue. Understanding which one is suppressing desire in your market is one of the most valuable diagnostics a supplement brand can run. This episode shows you how.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months. 

The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year. 

The brands commanding the biggest valuations didn't just have better products. They solved a psychological problem that most of their competitors didn't even know existed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.

This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page.

If your supplement subscription page is asking visitors to make the quantity decision and the subscription decision at the same moment, this episode is the fix. 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

One section above the offer block. Subscription sales up 23.53%. Over $200,000 in additional subscription revenue

The brand was Human, Inc. 5000, SuperBeets nitric oxide drink. Their internal CRO team had spent months running the obvious offer-block tests trying to move subscription take rate. Nothing moved. The win wasn't at the decision point. It was upstream of it.

This episode is a breakdown of the exact section we added. I read the headline, the four annotated lines carrying Desire, Belief, and Hope, and the four trust blocks that dismantled the primary subscription objections and walk through what each sentence is doing and why.

If you run a supplement brand at $5M+ and your subscription take rate has been flat, this episode tells you exactly where to look and why the offer-block tests you've been running aren't the lever.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Every supplement brand hits this crossroads: Amazon or direct-to-consumer? 

In this episode, I think through:

• Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)
• The real economics: DTC vs Amazon
• When Amazon actually makes MORE sense than DTC (yes, there are use cases)
• A 3-tier product architecture framework for strategically using both channels

Whether you're just starting out, doing $500K annually, or pushing past $5M, this episode will completely change how you think about channel strategy.

This isn't about tactics. It's about understanding what business you're actually building and whether it's an asset worth owning or just revenue on someone else's platform.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. 

You'll learn the four advertorial formats that work for supplements exactly how the 4 supplement buying forces sequence differently when you're selling through content instead of persuasion, and where advertorials win versus where traditional sales pages crush it.

If you're burning cash on Facebook or native traffic that won't convert, this episode will change your entire approach to cold traffic acquisition.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Most supplement sales pages are built backwards.
They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle. 

The truth is your sales page isn't just failing to convert, it's actively fighting against how people actually buy supplements.

In this episode, I break down:

• The exact sales page structure that works with supplement buying psychology instead of against it. 
• You'll learn the 4-Force sequence that turns cold traffic into buyers, where each element should live on the page (and why order matters)
• How to stop treating your sales page like a spec sheet and start treating it like a conversion machine.

If you're tired of throwing paid traffic at pages that don't perform, this episode will change how you think about cold traffic conversion forever.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

You're getting clicks but not sales. 

Before you blame your creative or your offer, there's a psychology problem you need to understand.

Cold traffic and warm traffic don't buy the same way. 

In this episode, I break down

• Why sending cold traffic straight to product pages fails for supplement brands
• How the four buying forces work differently for skeptical buyers
• And what top brands do instead to turn curious clicks into customers. 

If you're burning ad budget on traffic that bounces, this episode will show you exactly what's missing in your funnel, and how to fix it.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. 

In this episode, I unpack the counterintuitive truth

• How to use strategic friction 
• How to build commitment from buyers who stick on subscription longer.
• And I explain when this approach works (and when it absolutely doesn't). 

If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes everything.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Some supplement brands hit 5-7% conversion rates while their competitors struggle at 2% - using the same traffic, same platforms, even similar products. The difference? They've aligned their positioning with what their market already believes.

In this episode, I break down BELIEF, one of the four forces in my supplement buying framework, and why it's the most powerful (and most overlooked) driver of conversion rates.

You'll learn:

• Why belief is different from desire, hope, and trust - and why it operates almost entirely beneath conscious awareness
• The three levels of belief that shape every supplement purchase (philosophical, category, and identity beliefs)
• How repositioning a nootropic from "cognitive enhancement" to "cognitive protection" doubled conversion rates and dropped customer acquisition costs by 40%
• The supplement buyer paradox: Why people research for weeks but ultimately buy on emotion
• How to do a belief audit on your current marketing (and spot the red flags that you're fighting beliefs instead of working with them)
• When to pivot your positioning vs. when to educate your market
• Why being first to market isn't always an advantage in supplements

The bottom line: You can't change deep beliefs with a sales page. But when you align your positioning with existing beliefs, everything else works better. Your ads convert higher. Your cost to acquire customers drops. Your lifetime value increases.

If you've been tweaking copy and testing offers without seeing the results you need, the problem might not be your marketing tactics. It might be belief misalignment.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

You've loaded your product page with third-party certifications, clinical studies, doctor endorsements, and detailed ingredient sourcing. Your credibility is bulletproof. So why isn't anyone buying?

Because credibility without desire is just noise. And trust without hope is completely irrelevant.

Most supplement brands build their entire marketing strategy around proving they're trustworthy, leading with certifications, studies, and credentials. They think: "Once they trust us, they'll buy." But here's the problem: If customers don't want what you're selling first, they don't care how credible you are.

In this episode, we reveal why leading with credibility kills sales and show you the exact sequence that actually converts. You'll learn where trust fits in the buying journey, when to introduce your scientific proof, and how credibility amplifies the forces that come before it, but can't replace them.

You'll discover:

• Why customers bounce from pages loaded with certifications and studies
• The psychological sequence: Desire → Hope → Trust → Belief (and why order matters)
• How leading with credibility activates the analytical mind before emotional buy-in
• What "accelerated trust" means and why you need it before "gradual trust"
• The exact moment in the copy when scientific proof becomes helpful vs. harmful
• Real examples of brands killing sales with premature credibility plays
• How to position certifications and studies to support hope instead of replacing it
• Why your competitor with less impressive credentials is outselling you

Stop leading with what makes you credible. Start leading with what makes them care. Then use credibility to amplify what's already working.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Episode Description:

Your customer has tried four different supplements for their problem. Every one had a solid mechanism explanation. Every one failed. Now they land on your page, see your mechanism explanation, and think: "This sounds like everything else that didn't work." Hope dies instantly and so does the sale.

Hope, one of the four psychological forces that drives supplement purchases, isn't created by explaining mechanisms. Hope is created by explaining why past mechanisms failed and identifying the missing piece that makes this time different.

In this episode, we break down why familiar mechanism explanations destroy hope and how to position your supplement as addressing what every other solution missed. You'll learn the difference between explaining your mechanism (which sounds like everything else) and explaining the gap (which creates new possibility).

You'll discover:

• Why "supports relaxation" or "promotes energy" kills sales even when accurate
• The two-part Unique Mechanism framework: Why others failed + What was missing
• How to identify the gap that creates hope in your specific category
• Real examples of hope-killing vs. hope-creating mechanism explanations
• The missing piece narrative structure that makes customers believe "this time is different"
• Why this matters more as markets mature and customers have tried more solutions
• How to rewrite your product page to acknowledge past failures before explaining your mechanism

If you have solid science, quality ingredients, and good formulations but your conversion rates are stuck, it's not your product. It's that your mechanism explanation sounds exactly like what already didn't work for them. This episode shows you how to fix it.

Hope answers the question: "Why will this time be different?" Familiar mechanisms can't answer that. The missing piece can.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Episode Description:

Your ads open with mechanism explanations. Your product page lists clinical studies and feature bullets. Your conversion rate is stuck at 1.8%. Here's why: You're starting the conversation in the wrong place.

Most supplement brands think they need to lead with science and features to build credibility. But research shows that emotional ads create identification while rational information only provides analytical support. For health products specifically—where purchases are identity-driven and fear/hope-driven—emotion-led storytelling drives initial engagement, not mechanism explanations.

In this episode, we break down the four layers of desire and why the order matters: Start with emotional desire (the pain they're trying to escape), layer in social desire (how it shows up in daily life), then functional desire (what the product does), and finally science (how it works). Most brands do this backwards—leading with features or mechanism—and wonder why their cost to acquire a customer stays high.

You'll learn:

• Why leading with Nitric Oxide explanations or "promotes heart health" kills conversion
• The difference between science, features, and emotional hooks (and when to use each)
• How to structure ads and product pages using the four-layer desire framework
• Real examples of supplements doing this wrong vs. right
• A before-and-after template you can use immediately
• How to audit your current messaging to find where you're starting wrong

If your product has great science but your conversion rates are flat, this episode will show you exactly what to fix. It's not your product. It's your messaging structure.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

I've worked with dozens of supplement brands. The ones that fail all make the same mistake: they chase revenue growth while ignoring the fundamentals. The ones that succeed? They obsess over the numbers I'm about to share with you.

What We'll Cover

• Why revenue is a vanity metric (and what matters instead)
• The simple unit economics formula that reveals if you can scale
• How to read your P&L like a finance expert, not just a marketer
• Real supplement brand examples with actual numbers
• The exact calculations you can do tonight to know if your business is healthy

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Your subscriber CAC is double what you pay for one-time buyers. People are signing up and canceling before the second shipment even ships. You're offering 30% off recurring orders and conversion rates are still in the basement. Meanwhile, every other DTC brand seems to be printing money with subscriptions.

Here's the problem: subscription models that work brilliantly for razors, coffee, and dog food are fundamentally misaligned with how people buy supplements. You're not automating an existing habit. You're asking someone to commit future desire, hope, trust, and belief to a product they haven't even experienced yet.

In this episode, I break down why supplement subscription economics are broken for most brands and exactly how to fix them. We'll cover why your subscriber CAC sits at $70-$120+ while one-time buyers cost $45-$55, why retention is so fragile in the first 30 days, and why operational complexity compounds faster than most founders expect.

But more importantly, I'll show you how to restructure subscription offers to align with the four buying forces instead of fighting against them. You'll learn the two-step acquisition model that keeps CAC sustainable, the timing strategy that converts buyers after they have proof instead of before, and the narrative framework that positions subscriptions as mechanism continuity protection rather than convenience.

This isn't about better discounts or harder-to-cancel flows. It's about understanding that supplements sit between functional and emotional purchases, which means your subscription strategy needs to work with dual-mind psychology, not against it.

If you're tired of watching subscription numbers that look good on paper but bleed cash in reality, this episode will show you the supplement-specific approach that actually builds recurring revenue.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

You're doing everything right. You've educated your prospects about why your ingredient form is superior. You've built trust through science. You've created hope through mechanism. Your ads are clicking. People are engaged.

And then they go to Amazon and buy the cheapest version of the ingredient you just taught them about.

This is the Ingredient Spotlight Dilemma when your education inadvertently turns your premium supplement into a commodity. The more you spotlight your hero ingredient, the easier you make it for prospects to comparison shop on price alone. You've satisfied their functional mind but failed to build enough belief in YOUR specific product to justify the premium.

In this episode, I break down the strategic difference between ingredient spotlight and mechanism spotlight, and why this distinction is critical for supplement brands competing at Stage 3 marketplace sophistication. You'll learn the Education Hierarchy for structuring your VSL and sales pages so differentiation comes first, the Amazon Stress Test to evaluate if your marketing is commoditizing your product, and five proven strategies for building unique mechanisms around commoditized ingredients – from co-factor approaches to formulation philosophies.

This isn't about dumbing down your marketing or hiding information. It's about understanding that supplements require both the functional and emotional minds to be satisfied simultaneously. When you spotlight ingredients, you only satisfy the functional mind. When you spotlight mechanisms, you can satisfy both.

If you're losing sales to Amazon after doing all the hard work of education, this episode shows you exactly where your marketing is breaking down and how to fix it.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Most supplement founders believe they're covered because their manufacturer has insurance. They're wrong. And that misconception could cost them everything.

In this episode, I sit down with Michael Sendrovich, an insurance broker who specializes exclusively in commercial coverage for supplement companies. We unpack the critical differences between premises liability and products liability, why classification matters more than you think, and how ingredients from overseas can create coverage gaps you never knew existed.

Michael breaks down what actually triggers insurance claims in the supplement space, from overdosing on gummies to contamination issues. We discuss why buying the cheapest policy online often means buying no real coverage at all, and what questions you should ask any broker before signing on the dotted line.

Whether you're pre-launch or doing seven figures, this episode reveals the insurance fundamentals that protect your business when something goes wrong. Because in supplements, it's not about if something happens, it's about when.

Contact Michael Sendrovich:

• Website: https://zeygerinsurance.com/business-insurance-quote/
• Email: michael@zeygerinsurance.com
• Phone: 818-698-8240

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

To learn more about the group coaching click here: https://creativethirst.com/group/

In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) is downstream from the four supplement buying forces, exactly which force impacts which metric and how to diagnose what's weak in your funnel, and why operational fixes don't work but psychological fixes do.

Stop treating symptoms. Start fixing the psychology that drives your numbers. That's how supplement brands scale profitably.

To learn more about the group coaching click here: https://creativethirst.com/group/

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

To learn more about the group coaching click here: https://creativethirst.com/group/

You're spending $50 to acquire a customer who buys once and never returns. You've tested different creative, different audiences, different landing pages. Nothing works.

The problem isn't your tactics. It's that you don't understand marketplace sophistication.

Your market has heard every promise hundreds of times. They've tried dozens of supplements. They're skeptical and jaded. And you're marketing to them like it's 1995, making the same benefit promises everyone else makes.

In this episode, you'll learn the five stages of marketplace sophistication and where supplement markets actually sit, why promises don't work anymore and what does (Unique Mechanisms), and how to create a Mechanism of Trust and Mechanism of Hope that makes your marketing actually work.

Stop trying to out-promise your competition. Start competing on mechanism. That's supplement-specific thinking, and that's how you make marketing work in sophisticated markets.

To learn more about the group coaching click here: https://creativethirst.com/group/

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

To learn more about the group coaching click here: https://creativethirst.com/group/ 

You've got your supplement manufacturer lined up, your ingredients sourced, your packaging designed. You think you're ready to launch. But you're building on quicksand.

Most supplement founders obsess over the wrong things pre-launch. They focus on COGs, fulfillment partners, SKU count, and pricing strategy while completely ignoring the one thing that actually determines success: supplement buying psychology.

In this episode, you'll discover why supplements don't sell like other products, what the "dual-mind problem" is and why it changes everything about how you market, and the four forces (Desire, Hope, Trust, and Belief) that drive every supplement purchase.

If you're pre-launch or early stage and your conversion rates are terrible despite having a great product, this episode reveals the foundation you're missing. Because you're not in the supplement business. You're in the supplement buying psychology business.

To learn more about the group coaching click here: https://creativethirst.com/group/ 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Your Meta ads got rejected again. You've scrubbed the copy clean, removed every possible claim, watered it down to "supports overall wellness," and still, nothing gets through. Or worse, it gets approved but doesn't convert. Meanwhile, you're watching competitors run seemingly aggressive ads that somehow work.

Here's what nobody's telling you: The rejection problem isn't just about compliance. It's about understanding how people actually buy supplements.

In this episode, I break down why supplements sit in a completely unique space between functional and emotional purchases, and why that changes everything about how you need to market them. You'll learn about the dual-mind framework—how supplement buyers are making two simultaneous decisions with their functional mind and emotional mind, and why satisfying only one of them kills your conversions.

We'll cover why your "safe" compliant ads speak only to researchers who never buy, how the brands getting traction are satisfying both minds even within Meta's rules, and why trying to apply standard DTC tactics to supplements keeps you stuck in mediocre performance.

If you've been treating Meta rejections as purely a compliance problem, this episode will completely reframe how you think about your ad strategy and why you need supplement-specific thinking to scale.

Topics covered:

• Why the functional vs. emotional buying spectrum matters for supplements
• The two minds every supplement buyer uses simultaneously
• What really happens when you strip all claims from your ads
• How to diagnose if your marketing speaks to only one mind
• Why generic e-commerce tactics fail in the supplement space

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026.

In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA and AI, beauty-from-within supplements booming as skincare goes internal, and why immune health isn't declining post-pandemic it's accelerating to $27.6 billion.

You'll discover why generic is dead and specificity is king, how to prove your products actually work in a skeptical market, why format matters as much as formulation, and the fundamental consumer behavior shifts connecting all twelve trends.

Plus, the hard truth about market growth: specialty supplements are growing at 6.3% while basic vitamins barely hit 2.7%. If you're making generic multivitamins with no differentiation, you're in a category growing slower than inflation.

The supplement market is hitting $327 billion by 2030, but not every brand will capture their share. This episode shows you exactly how to position your brand for the massive opportunities ahead while your competitors keep playing the old game.

The revolution isn't coming, it's already here. Are you ready?

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

2026 Supplement Marketing Trends

The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their competitors dominate.

In this two-part series, we're breaking down the twelve major trends that will completely reshape how supplements are sold, who buys them, and what actually succeeds in 2026 and beyond.

Part one covers six game-changing trends: gaming supplements exploding to serve three billion gamers worldwide, plant proteins finally dethroning whey, women's health becoming a $77 billion opportunity, postbiotics revolutionizing gut health, brain supplements going mainstream beyond biohackers, and longevity moving from anti-aging to pro-longevity optimization.

You'll learn why each trend matters, who's buying, what the buying psychology looks like, and how to position your brand to capitalize on these shifts. Plus, six action steps you can implement immediately to future-proof your supplement business.

The companies that adapt to these trends will dominate their categories. The ones stuck in the old playbook will become the Blockbuster of supplements. Which side do you want to be on?

Tune in next week for part two covering trends 7-12.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, you'll discover why Q5 marketing is actually the best time to acquire new supplement customers all year. Learn how to leverage 20-30% lower ad costs, capitalize on the "New Year, New Me" mindset before it peaks, and turn holiday browsers into committed subscribers while your competition sleeps.

We break down the exact psychology shifts that happen after Christmas, the messaging pivots you need to make, and the three-layer campaign structure that turns Q5 into your most profitable acquisition period. Plus, the seven deadly mistakes supplement brands make that cost them thousands in easy revenue. Time to play the fifth quarter.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I break down the exact framework I've used to help e-commerce growth for supplement brands scale past $100M in revenue while staying profitable. You'll discover why 72% of your revenue comes from just 20% of your customers, how to calculate true Customer Lifetime Value (LTV) the right way, and the four pillars of LTV optimization that actually work in the supplement industry.

This isn't about lowering your customer acquisition costs. It's about acquiring better customers and turning them into lifelong advocates.

If you're tired of short-term wins that fade away, this episode will change how you think about growth forever.

What You'll Learn:

• Why most supplement brands calculate LTV completely wrong (and how to fix it)
• The four unique levers supplement brands can pull to increase customer value
• How to build a trust system that overcomes supplement skepticism
• The 90-Day Success System that prevents 60% customer loss after first purchase
• Real benchmarks: what LTV:CAC ratios you should actually be hitting
• A step-by-step action plan you can implement starting today

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Most supplement brands are stuck fighting the same tired battles in crowded single-benefit categories. Meanwhile, a small group of marketers are doing something different—and it's working.

In this episode, we explore cross-category positioning: the strategy of addressing multiple connected health benefits instead of just one isolated outcome. But this isn't about making vague "kitchen sink" claims. It's about understanding how the body actually works as an interconnected system.

You'll discover:

• Why supplements are uniquely positioned for cross-category marketing (unlike any other product type)
• The four buying forces framework and how cross-category positioning amplifies all of them simultaneously
• How to identify YOUR cross-category opportunity using the core emotion mapping method
• Real examples from today's market: gut-brain-skin axis, menopause multi-benefits, sports recovery systems, and more
• Why cross-category positioning attracts better customers with higher lifetime value and lower refund rates
• The stage 5 marketplace sophistication strategy that's replacing outdated single-benefit marketing
• How to build unique mechanisms that explain connections between benefits (with specific formulas you can adapt)

Whether you're marketing probiotics, collagen, omega-3s, women's health products, or sports nutrition, this framework will help you stand out in a saturated market.

This episode is for supplement brand owners, marketers, and product developers who want to evolve beyond single-benefit positioning and speak to how their prospects actually think about health.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.

In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs. 

• Learn the three layers of desire (functional, social, emotional)
• Why hope must be grounded in logic to work
• How to use contrast and specificity to intensify wanting
• And the exact page structure that speaks to high-desire buyers, skeptics, and everyone in between. 

Black Friday isn't won by the biggest discounts, it's won by brands that make people feel the gap between where they are and where they want to be, then give them believable hope that change is possible.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat.

In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. 

Discover...

• Why skepticism temporarily rises during Black Friday promotions
• How to find "awareness gaps" in saturated markets
• When to lead with education vs. differentiation
• And how to create multiple funnels for different awareness levels. 

The brands that win Black Friday aren't the ones shouting loudest. They're the ones speaking directly to where their prospects actually are in the buying journey. This episode is essential for supplement marketers aiming to maximize e-commerce growth this Black Friday, Cyber Monday season.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, discover how to boost your supplement marketing success during Black Friday and Cyber Monday by mastering high-converting mechanisms tailored for fast-moving buyers. Discover how to compress your unique selling mechanism without losing its persuasive impact to drive e-commerce growth and stand out from competitors.

• Learn the two-part mechanism framework (trust + hope)
• How to ground your messaging in logic instead of hype
• Which ingredients to spotlight
• The three-sentence mechanism formula that converts deal-hunters into believers

And more... Stop treating your supplement like a commodity and start giving buyers clear reasons to choose your brand over dozens of competitors, even in the crowded discount environment. This episode is essential for supplement marketers aiming to maximize e-commerce growth this holiday season.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical.

What You’ll Learn:

• Why trust, not discounts, is the biggest sales driver on Black Friday for nutritional supplements
• How to compress weeks of credibility into seconds with the Accelerated Trust framework
• The 5 trust layers that instantly boost conversions: visual, social, logical, emotional, and belief
• How to use trustmarks, certifications, and testimonials to make new buyers feel safe
• Why risk reversals and transparency crush hesitation and remove buyer anxiety
• How to align your trust signals with your audience’s core values to win cold traffic
• The exact steps to turn first-time Black Friday buyers into repeat, loyal customers

Key Takeaway:

Black Friday success isn’t about who offers the biggest discount—it’s about who builds trust the fastest. Brands that master accelerated trust stand out, convert cold traffic, and keep those new customers long after the sale ends.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday topped $13.3 billion. But here’s the twist: supplement brands need a different playbook.

In this episode, we break down how supplement founders and marketers can turn the biggest sales weekend of the year into long-term customer growth. From early email segmentation to SMS-driven urgency and smart bundle creation, you’ll learn exactly how to plan, execute, and optimize your Black Friday campaigns for maximum lifetime value.

What You’ll Learn:

• Why supplement customers shop differently during Black Friday
• The complete 5-phase prep timeline (from July to Cyber Monday)
• How to build segmented email campaigns around customer goals
• Why mobile-first design and SMS urgency drive higher conversions
• Smart offer strategies: bundles, subscriptions, and exclusives that convert
• How to recover abandoned carts with urgency-based messaging
• The 14-day post-purchase sequence that turns deal buyers into loyal fans

Key Takeaway:
Black Friday isn’t just about discounts it’s your chance to build lasting relationships, grow subscriptions, and help more people reach their health goals. The supplement brands that win are the ones that start early, personalize everything, and think long-term.

Next Episode:
We’ll explore the psychology behind Black Friday for supplement buyers and how you can tap into the four buying forces of desire, hope, trust, and belief to craft irresistible campaigns.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.

Because they don't know how people really buy supplements.

At Creative Thirst, we've spent years analyzing what separates supplement brands that break through revenue ceilings from those that plateau. 

After optimizing pages, tracking millions in conversion data, and interviewing thousands of buyers, we discovered something critical:

There are four distinct psychological forces that influence how people by supplements: Trust, Belief, Desire, and Hope.

Most supplement marketers and founders stumble through these accidentally, optimizing the wrong things at the wrong time.

Have you heard of the supplement company called Ritual? 

When we reverse-engineered their entire growth strategy, we discovered that they They masterfully implemented TWO of these forces—Trust and Hope. That execution alone built a $250M company.

But they left Desire and Belief completely unoptimized. That represents 30-50% untapped growth potential even at their scale.

Today, I'm going to break down our complete supplement buying forces framework, showing you exactly what Ritual mastered and what they missed, then giving you our implementation methodology so you can systematically address all four forces without their “New York Times” budget.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. 

The format wasn't new.  The "convenient on-the-go” positioning wasn't innovative. 

So what actually drove their success?

 This deep-dive reveals the marketing strategy most case studies miss.

While Grüns markets to a massive Total Addressible Market (TAM) with generic "nutrition gaps" messaging, they actually convert customers a very different way.

Using “PA” funnels that convert at 3-4x the industry average, and get customers with higher lifetime value.

Inside, this breakdown you'll find the exact “PA” funnel framework Grüns uses, complete with our customer research methodology that you can use, and a step-by-step guide for any supplement brand looking to move beyond generic wellness messaging.

What you'll learn:

• Why chasing the biggest TAM with generic messaging kills conversion rates
• The 3-tier framework that determines purchase behavior
• 4 specific “PA” funnels Grüns uses (They use more that this actually)
• The complete “PA” funnel template you can implement immediately

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Are your supplement marketing funnels bleeding money?

Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace.

Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed.

How direct response marketing changed over the years.

The current trend in video ads for direct-to-consumer brands, and much more.

You'll learn the exact framework successful supplement brands use to research market awareness levels, craft irresistible hooks for short attention spans, and leverage AI tools to dominate competitive research.

Learn more about the RMBC copy writing method at https://www.stefanpaulgeorgi.com

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)

The supplement industry just split in half. On one side, you've got brands burning through cash on Facebook ads, racing to the bottom on price, and struggling to survive. On the other side, there are companies quietly making 8 and 9 figures by breaking every "rule" the industry taught us.

In this episode, I break down exactly what's happening and why most supplement brands are completely missing it. You'll discover:

• The 5 brands that threw out the old playbook and are now dominating their markets
• Why transparency beats secrecy every time (and how Ritual proved it)
• The "Netflix for vitamins" model that creates unstoppable recurring revenue
• How one company replaced 12 supplements with a single product and charges $99/month for it
• The simple 5-step formula ALL the winning brands follow
• Why customers don't actually buy supplements (and what they're really buying instead)

If you're in the supplement space or thinking about entering it, this episode will completely change how you think about this business. The old rules are dead. The new rules are making people rich.

Perfect for: Supplement brand owners, e-commerce entrepreneurs, direct-to-consumer marketers, anyone interested in health/wellness business models

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers and companies that just make products for other people's customers. You'll discover why chasing that big CVS or Walmart deal might actually destroy your brand, how direct-to-consumer supplement companies are building 3x higher profit margins than retail brands, and the exact formula winning brands use to build customer relationships before building products. Whether you're just starting out with a $10,000 budget or looking to pivot an existing supplement business, this episode reveals why the future belongs to brands that sell direct - and gives you the roadmap to join them before your competitors figure it out.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. 

James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upfront and sampling them primarily at functional fitness gyms like CrossFit and Orangetheory in Boston. Focusing on gyms over grocery stores was a strategic move to target a highly engaged, health-conscious audience first.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relationships.

Explores how higher CAC (Customer Acquisition Costs) can:

• Unlock premium marketing channels
• Attract higher-quality customers
• Create competitive advantages
• Enable faster scaling
• Improve market positioning

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

This episode explains:

• How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customers
• Why higher AOV customers typically have higher lifetime value due to increased commitment
• How higher AOV improves cash flow for faster scaling
• The concept that CAC is an investment, not just a cost, and the return matters more than the absolute amount
• Real examples of how this strategy leads to market domination

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

• Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it’s success or failure.)
• Finally gain the clarity you crave around your marketing so you know that you’re spending your time on the RIGHT things.
• Learn how to actually reach MORE of the RIGHT people and how most are going about it completely backwards

Learn more about Jeff here: https://factmethod.com

Or reach out to Jeff directly at: jeff@factmethod.com

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships through email marketing.

Key Takeaway: In the supplement industry, email isn't just a marketing channel—it's a valuable service that enhances customer health while driving sustainable business growth through education, trust, and authentic connection.

What You'll Learn:

Discover the "Sunday Tips" approach that creates anticipation instead of inbox avoidance, turning your emails into must-read content that customers actually look forward to receiving. We'll explore why leading with value before sales creates a psychological shift that drives conversions without aggressive selling.

Learn the quality-over-quantity approach to list building, including why cleaning your list every six months actually improves performance and why focusing on buyer lists often outperforms traditional lead generation for supplement brands.

Master segmentation strategies that align with customer health journeys, from product categories to purchase behavior, and discover how to balance personalization with operational efficiency.

Understand the optimal content mix with the 70/30 rule for educational versus promotional content, plus how to develop a content calendar that matches seasonal health concerns and customer needs throughout the year.

Explore the Buying Forces Framework and how email sequences can progressively build trust, belief, hope, and desires that customers face when buying supplements.

Get practical guidance on email frequency (the 8-email monthly benchmark), promotional timing (the six-week sale cycle), and how to integrate SMS messaging for maximum impact.

Learn why authentic founder voice often outperforms polished corporate messaging in the supplement space, with specific tips for writing conversationally and building genuine relationships through email.

Plus, discover the advanced metrics that matter beyond open rates and clicks—including how to measure email's impact on customer lifetime value, reorder rates, and long-term brand loyalty.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quality is no longer a nice-to-have, but a survival strategy. Fueled by pressure from regulators and major platforms like Amazon, low-quality operators have been squeezed out, leaving room for brands with strong documentation, testing protocols, and trusted manufacturing partners to rise. This transformation is reshaping how brands compete, how customers buy, and what it takes to win revealing that long-term success now depends not on cutting corners, but on building trust, retention, and sustainable quality systems.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is crucial for growing a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet powerful tactic that can increase your margins, improve customer satisfaction, and drive higher lifetime value. If you're not offering 60- or 90-day supplies, you're leaving money on the table.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Buying a supplement isn’t just about health, it’s about hope. In this episode, we explore how emotional drivers like desire, aspiration, and the hope for a solution shape consumer behavior and how smart brands use these insights to position their products in a crowded marketplace.

Key Takeaways:

• Why supplement purchases sit between emotional and functional buying decisions
• How desire and hope fuel demand in categories like beauty, anti-aging, immune health, and chronic pain
• The role of emotional narratives in building trust and influencing conversion
• Examples of how brands tap into deep emotional needs to drive loyalty and sales
• How to use emotional positioning to stand out in a saturated market

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Thinking of selling your supplement brand? In this episode, we break down what it really takes to position your business for a successful exit—from financial prep and operational cleanup to finding the right buyer and maximizing valuation. Whether you're years away from selling or ready to take offers, this is your roadmap to a profitable transition.

Guardrailing book

Key Takeaways:

• What buyers look for in a supplement brand (and what turns them off)
• How to boost your valuation before listing your business
• The importance of clean financials
• How to decide if you should use a broker or go direct
• Common pitfalls to avoid during the selling process

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Why Chasing LTV Alone Is Costing You More Than You Think

n this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.

Key Takeaways:

• Why focusing solely on LTV can backfire in the long run
• How customer success drives word-of-mouth and retention
• Practical ways to personalize, educate, and support customers post-purchase
• Key metrics to track beyond just revenue
• How to build supplement journeys that create loyal, long-term customers

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Key Takeaways from This Episode:

• Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:
  1. Customer Acquisition Cost (CAC)
  2. Payback Period
  3. Contribution Margin
• Kaak (Customer Acquisition Cost):
  
  
• Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.
• Payback Period:
  The time it takes to recoup your Kaak. Healthy brands aim for 3–6 months. Longer payback = cash crunch. Faster payback = faster growth.
• Contribution Margin:
  This is the profit left after variable costs. Successful brands often hit 30%–60%, with 50%+ being ideal for scale. If it’s below 30%, scaling will be tough.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

This episode explores how supplement brands can leverage content marketing, particularly podcasting, to build genuine authority in an increasingly crowded marketplace. The host argues that successful supplement companies must adopt a "media company mindset," focusing on providing valuable information alongside their products.

Key Takeaways

• Modern supplement brands succeed by positioning themselves as information providers, not just product sellers
• Quality content creates lasting value that continues generating traffic and trust long after creation
• The host's approach: weekly podcasts transformed into 1,000-word articles, creating 52,000 words of content annually

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Have you ever wondered why some supplement brands create loyal customers for life while others struggle with high refund rates and one-time buyers?

The secret might surprise you. It's not about having the trendiest ingredients or the flashiest marketing. It's about understanding the psychology behind your customers' decisions.

Most weight loss customers aren't buying a product - they're buying hope. And how you handle that hope determines everything about your business.

Join me as I reveal the ethical framework that's helping forward-thinking supplement companies double their customer lifetime value while actually delivering better results.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Whether you're an aspiring supplement entrepreneur or an established brand looking to expand into the beauty category, this episode provides valuable guidance on turning your vision into a successful product line. 

Learn how VitaQuest's innovation team acts as strategic partners, helping brands differentiate in crowded markets through customized solutions and expert consultation.

For more information about partnering with VitaQuest International or to discuss your supplement project, contact them at info@vitaquest.com or visit VitaQuest.com to get started on your journey from concept to market.

Key Topics Discussed:

• Market Opportunities: Understanding the explosive growth in beauty supplements and why this category extends far beyond traditional topical products
• The Two Types of Supplement Entrepreneurs: Data-driven opportunists vs. passion-driven problem-solvers with personal experience
• Avoiding Failure to Launch: How VitaQuest helps entrepreneurs navigate the complex world of supplement development and manufacturing
• Innovation in Product Formats: From gummies to powders, effervescent tablets to stick packs - choosing the right delivery method for your target audience
• Day vs. Night Formulations: Strategic approaches to supplement timing and how to leverage your body's natural repair cycles
• Sensory Experience: The critical importance of taste, texture, and overall user experience in supplement success
• Regulatory Considerations: Navigating structure/function claims and staying compliant while telling your brand story
• Holistic Beauty Protocols: Combining internal supplements with topical products for maximum efficacy

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Ever wondered how David beats Goliath in the supplement industry? In today's episode, I'll reveal why staying small might be your biggest competitive advantage.

Discover how focusing on a specific niche can generate millions without massive overhead, why flying under the radar protects you from industry sharks, and the exact formula for building customer relationships that big brands can't touch.

If you're tired of competing with industry giants and want to build a profitable supplement business on your own terms, don't miss this episode packed with actionable strategies you can implement today.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Are you building your supplement business on the quicksand of Amazon dependency? 

In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business from disaster when, not if Amazon suspends your product. Tune in to discover how email, content, and strategic partnerships can transform your vulnerable supplement brand into a resilient business empire.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success.

You'll discover:

• Why most supplement startups fail within their first year (and how to avoid this fate)
• The true manufacturing costs behind quality formulations
• How to calculate your inventory funding needs as you scale
• Customer acquisition economics in today's competitive landscape
• The cash flow challenges that can kill even profitable supplement brands
• Multiple funding options to consider before launching

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Finding the Right Balance Between Promotions and Everyday Pricing.

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement Niche

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

 Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com 

 Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success.

Click here to discover the 3 funnels that can help your health supplement business succeed.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now, you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, including rising health consciousness, fitness trends, and expanding e-commerce access. We also discuss market distribution, with protein powders dominating at 60% of sales, and emerging trends in plant-based supplements and functional ingredients like adaptogens and nootropics. Learn how successful brands are leveraging transparency, targeted messaging, and sustainability to capture market share.

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If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren’t just shopping for vitamins—they’re searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonate.

- - -

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027.

Traditional marketing approaches are failing to capture this opportunity because they focus on single-category positioning. Today’s buyers don’t think in "either/or" terms, they want "this AND that." Brands that successfully communicate multiple value propositions while maintaining a clear, compelling message are winning in this evolving market.

In this episode, I explore how consumer psychology, including the forces of desire and hope, plays a critical role in supplement purchasing decisions. Buyers are looking for products that bridge functional benefits with emotional fulfillment, making positioning more important than ever.

By looking at case studies of category-defining brands, we break down how companies can tap into the growing demand for multi-functional products and what it takes to succeed in this rapidly evolving landscape.

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

- - - 

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this dynamic landscape, a supplement purchase sits right in the middle of an emotional buying decision and a functional buying decision, influenced by the power of trust, belief, desire, and hope.

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website 

https://creativethirst.com 

- - - 

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Behind Closed Doors: A Coaching Call with a Start-Up Supplement Company

If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website 

https://creativethirst.com 

- - - 

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Imagine going from zero to $1 million in sales in just one day. 

That’s exactly what the Bloom Nutrition supplement brand did. 

The success story of this supplement brand offers valuable insights into what it takes to achieve explosive growth in a competitive industry. 

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website 

https://creativethirst.com 

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Baby Boomers take longer to decide when buying supplements.

They spend more time researching due to skepticism, past experiences, and the overwhelming amount of conflicting health information available.

Marketing supplements to Baby Boomers is not just about advertising—it’s about understanding the unique emotional and functional forces that drive their purchasing decisions. Trust is the biggest factor. Without credibility, endorsements, and transparency, they won’t buy. You need all 4 forces working together.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

 - - - 

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Exploring the Next Big Things in Supplements: 2025 and Beyond

The vitamins, minerals, and supplements market has seen a significant transformation in recent years.

Driven by shifting consumer preferences, advances in science, and growing demand for holistic health solutions. As we enter 2025, the industry is poised for further evolution. Consumers are seeking products that support health and enhance their quality of life in new, innovative ways.

This episode dives into 8 emerging supplement trends. And how those trends are reshaping the supplements industry. 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Welcome back to the second part of my deep dive into the fastest-growing supplement category. In this episode, I continue our exploration by taking a closer look at the remaining categories that are at the top when it comes to revenue potential.

I'll also discuss the challenges and opportunities that come with this growth and how brands can position themselves to capitalize on the momentum. Whether you're already in the game or looking to break into this booming sector, this episode will provide you with the insights and strategies you need to stay ahead of the curve. Join me as I wrap up this series with a powerful conclusion that could shape the future of your supplement business.

Ranking Best Supplement Categories for Revenue, Competition, and Total Market

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M
6 | Prenatal | Medium | Medium / High | $1 – $5M
7 | Bone & Joint | Very Large | Medium / High | $1 – $5M
8 | Protein | Massive | Very High | $1 – $5M
9 | Eye Health | Very Large | Medium / High | $1 – $5M
10 | Heart Health | Very Large | Medium / High | $1 – $5M

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I'm kicking off a two-part series on the fastest-growing supplement category in the market today. I'll explore the trends, consumer demands, and innovations driving this explosive growth. From understanding the customer's desires behind these nutritional categories to the marketing strategies that are making them a hit, you'll get a comprehensive look at what's shaping the future of the supplement industry.

Whether you're a brand owner, marketer, or just curious about where the industry is headed, this episode is packed with insights you won't want to miss.

Rank | Niche | Total Addressable Market (TAM) | Competition | Annual Offer Revenue Potential
1 | Weight Loss | Massive | Extremely High | $10 – $15M
2 | Anti Aging | Massive | High | $1 – $30M
3 | Brain Health | Very Large | Low / Medium | $10 – $15M
4 | Hair, Skin, Nails | Very Large | Medium / High | $5 – $10M
5 | Botanical | Massive | Medium / High | $1 – $5M

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, I delve into the secrets behind effective marketing campaigns for nutritional supplements. Join me as I uncover strategies that resonate with today's health-conscious consumers, explore how to navigate regulatory challenges, and discover innovative ways to differentiate your brand in a crowded market.

Whether you're a seasoned marketer or new to the supplement industry, this episode will provide you with actionable insights to elevate your marketing efforts and drive meaningful engagement with your audience. Learn how to transform your supplement marketing from ordinary to extraordinary.

If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising. For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Are you looking for proven strategies to amplify your supplement advertising?

The best places to advertise supplements often include social media platforms like Facebook and Instagram. Additionally, partnering with influential health and wellness websites or blogs allows you to reach a niche audience actively seeking supplement information and recommendations.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

The Remarkable Turnaround of Luke the Lion's Supplement Business

Key Points Discussed:

• Debt Reduction: Luke has managed to reduce his debt from $150K to just $23K, showing a remarkable improvement in his financial health.
• Revenue Growth: His business's monthly revenue skyrocketed from $30K-$50K to an impressive $250K-$260K in recent months.
• Strategic Business Moves: Luke has focused on maximizing his current product line rather than expanding too quickly into new areas like coffee and honey.
• New Initiatives: He is planning to introduce an information product called the Mental Clarity Club, leveraging his expertise in biohacking to provide value to his customers and create a recurring revenue stream.
• Future Plans: Luke is considering building out funnels for his other products and potentially tackling manufacturing challenges to avoid stock issues.

Insights from the Host, Bobby Hewitt:

• Bobby advised Luke to focus on building cash reserves and optimizing his current product offerings before expanding into new ventures like Amazon or launching a coffee brand.
• He suggested that Luke could pre-sell his upcoming info product during Black Friday to create urgency and secure early adopters.
• Bobby also recommended that Luke consider hiring a media buyer to improve his Facebook ad performance, allowing him to focus on his strengths in creative strategy and funnel building.

Conclusion:

Luke's story is a testament to the power of strategic thinking and the importance of focusing on core strengths to grow a business. By the end of the episode, Luke had gained clarity on his next steps, including improving his ad strategy and developing his info product, setting the stage for continued growth and success.

[00:00:13] Luke's debt and business growth.

[00:02:07] Introducing the Mental Clarity Club.

[00:07:06] Black Friday promotion.

[00:11:02] Going on Amazon and Entrepreneurial ADD.

[00:19:21] Facebook ad performance.

[00:19:30] Executive assistant and team growth.

[00:26:18] Media buying is a game changer.

If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Behind Closed Doors: A Coaching Call with a Lion's Mane Supplement Company


If you're interested in coming on the show and doing a Free coaching session like this one send me an email at: bobby@creativethirst.com

In this episode, I do a marketing funnel audit of a supplement funnel that was not making any profit to an overnight success with a few tweaks.

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com 



00:01:44 - "Profit could mean that your margins are just too low or profit could mean that you're not able to acquire a buyer at a low enough cost."

[00:02:47] Losing split testing and low budget.

[00:04:48] Split testing strategies.

[00:08:05] Navigating debt and profitability.

[00:13:57] The back end.

[00:16:56] Adding affiliate emails.

[00:19:12] Increasing lifetime value and ROAS.

[00:23:38] Six-bottle upsell strategy.

[00:27:43] Funnel sophistication and upsells.

[00:31:00] BOGO deal and terms.

[00:36:30] Upsell positioning strategy.

[00:39:27] Design and copy complement each other.

[00:44:30] Conversion rates and upsells.

[00:48:45] Low cost membership and community.

[00:51:32] Adding upsells to acquisition funnel.

[00:54:30] Bump offer conversion rates.

[00:59:43] Motivation and success stories.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Is search engine optimization REALLY worth it for supplement companies?

Here's a link to the SEO checklist mentioned in the show

https://knowagency.com
Jane Phelps -  jane@knowagency.com

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Dean Lilley dean@headsuphealth.com
https://headsuphealth.com

https://headsuphealth.com/blog/case_studies/mode-method
Supplement Brand Validates New HRV+ Supplement Using Decentralized Digital Health Monitoring Technology.

Mode+Method needed a device-agnostic flexible software solution that could automatically capture the health data they needed while also being able to analyze it in near real-time with ease. The goal was to produce health data that can be used to build trust by making objective claims in their sales and marketing materials. 

In the future, Mode+Method wanted a model that could be replicated for discovering product opportunities and validating new products that they develop. 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

How to avoid pitfalls no matter where you are in your supplement business journey

My guest today is Brian Yam from Blue Ocean Regulatory
And the YouTube channel - Mighty Startup

Sign up for the Supplement Startup Essential Training (SET) to Launch Your Dietary Supplement Brand RIGHT, Gain A Competitive Edge, and Keep FDA At Bay!

Brian has 2 decades of regulatory and quality assurance executive experience in the foods, dietary supplements and natural health products space.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Who is buying supplements?

And how can you niche down to maximize sales in your supplement company? 

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com
- - -
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.
But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss supplement label design and the color yellow. :)

Learn what your label needs to stand out in today's crowded marketplace.

Your supplement bottle label design is crucial for sales. The right design will be visually appealing and provide perceived value to justify the price.

Supplement Label Design Tips

1. Keep It Simple
2. Be Strategic with Your Color Scheme
3. Harness the Power of White Space
4. Make Your Text Design Memorable
5. Use High-Quality Materials
6. Keep Your Product Design Consistent
7. Think Eco-friendly First
8. Go with the Pros for Graphics

NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach Vin at vtricarico@nutrasciencelabs.com 

- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

This episode is all about how to use trade shows to market supplements.

I sat down with Jim Cermak from Trade Show University

Jim also has a podcast of his own called The TRADE SHOW UNIVERSITY Podcast to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

Jim's Contact email: jim@tradeshowu.biz
Jim's Podcast: https://tradeshowu.biz/episodes/
Jim's website: www.tradeshowu.biz

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com
- - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

How can supplement companies grow in all this turmoil?

I predict there will be a shift toward other digital marketing platforms in 2023, specifically…

Email.

Youtube. 

and Google shopping.

You’ll notice social ads are not on my list. 

It’s difficult to cut out social ads altogether because they own such a large market share and eyeballs. 

If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://www.creativethirst.com

 - - -

Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company.

But how do you get them there?
The quickest way to do that is through paid advertising.
Buying buyers with ad dollars to scale is how all the supplement businesses do it.
Now you can discover the strategies and tactics that work in supplement advertising.
For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.
https://funnelbreakdown.groovepages.com/ad-book

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're interested in  working with me one-on-one to improve your supplement business. You can learn more at my website http://www.creativethirst.com

Reach out to Dr. Burd via email at jburd@jfburd.com

Lysulin website https://lysulin.com
Wonderspray website https://www.drburdwonderspray.com

Insulin resistance: https://www.youtube.com/watch?v=rdiHqff3EY8

Lysulin video:  https://www.youtube.com/watch?v=PK3CkMty6RE

Running A1c test: https://tinyurl.com/y379jbla

- - -
  
 Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

If you're looking to add a new supplement product or start a new supplement brand this episode is for you. In this episode, Gene Bruno from NutraScience Labs and I sit down and discuss up and coming supplement ingredients in today's market.

NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach Gene at Gbruno@twinlab.com

For the secret bonus content go to: https://creativethirst.com/vin
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

In this episode, Vin Tricarico from NutraScience Labs and I sit down and discuss some ways to grow a supplement brand.

NutraScience Labs delivers high-quality vitamin and supplement manufacturing, award-winning packaging design, and convenient fulfillment services that save brands time, money, and stress.

You can reach vin at vtricarico@nutrasciencelabs.com

For the secret bonus content go to: https://creativethirst.com/vin
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

The next big opportunity in the supplement market is already here and growing.

The crux of selling dietary supplements online comes down to the buying forces framework we use to optimize each of our supplement clients.

One of those forces in particular could be part of the reason why this market segment is taking more supplements than other generations.

Namely the buying force of trust.

I can work with you one-on-one to improve your supplement business. To learn more visit my website http://www.creativethirst.com
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Today I sit down with copywriter Scott Martin. In the last 10 years, Scott Martin has quietly been one of the most productive direct response copywriters. He wrote over 350 promotions for Revolution Golf, which was acquired by NBC/Universal. He also helped launch several of the top dietary supplement brands, including Nugenix and Beneflex. In total, Scott helped generate over $500 million in revenue in the last 10 years. He has worked with many of the world’s top direct marketers.

The Ultimate Business Super Power Book: Find it on Amazon

Scott's Resources for Copywriters and Direct Marketers: https://www.scottmartincopywriter.com/store

Scott's Website: https://www.scottmartincopywriter.com

42 Marketing Proof Elements With Examples: https://marketingresults.com.au/blog/proof/

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Today my guest is Jordan Dorn, co-founder, and CEO of Zuma Nutrition. Zuma has gone from zero to scale in 3 short years. We'll dive into what it takes to get a supplement business off the ground, and some of the mistakes and successes he's made along the way.

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.

Buying buyers with ad dollars to scale is how all the supplement businesses do it.

Now you can discover the strategies and tactics that work in supplement advertising.

For just $7.

Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

• Click here to grab your copy of the Health Supplement Ad Swipe Guide.
• Discover what really works in funnel marketing
• Need help increasing sales on your own? Click here
• Stuck at $1 - $5M in revenue? Click Here
• Case Study on how Creative Thirst added over $200,000 for one supplement brand

Today's episode we continue our conversation with Scott Zetlan and focus on knowing your customer, which is the secret ingredient to more supplement sales.

Scott Zetlan is the founder of Visiopt a split-testing tool with some serious AI behind it so that you can test faster. Split test 4,317 variations in the time it takes your competitors to perform one.

To learn more about how Visiopt can help your business visit:  https://visiopt.com

Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.
 
- - -
 
Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. 

But how do you get them there?

The quickest way to do that is through paid advertising.