Matchstick Studio Podcast

Episode 33 - Browser Support

Thu, 04 Feb 2021 09:00:00 -0600

Everyone has a favorite browser! How do we make the decisions about what can and can't be done? Jordan sits down to discuss what statistics we look at to determine what web browsers we will support, create new features for, and more!

Episode 32 - Real SEO Advice

Tue, 19 Jan 2021 09:00:00 -0600

Jordan sits down to give some down and dirty SEO advice. While we've covered this before in a recent podcast this episode is focused on real advice for 2021.

We want to provide more concise information around this topic. Not the spammy stuff you get in your emails of "WE CAN GET YOU TO RANK #1!".

Episode 31 - Facebook Likes

Mon, 11 Jan 2021 10:00:00 -0600

We want to talk about the BIGGEST news that came out of last week. Facebook is taking away all of your page likes! This is something we've felt for years but you have to stop relying on social media for your business.

Listen in to find out why they're getting rid of these likes and what they're implementing in its place.

Episode 30 - Simplicity

Tue, 05 Jan 2021 12:00:00 -0600

Matchstick Studio's first episode of 2021 is over our theme for the year. SIMPLICITY! Where we live in the web space people try to over complicate everything. We need to keep things simple which is why it's our theme for 2021.

Episode 29 - Buzzwords Pt. 2

Tue, 22 Dec 2020 12:00:00 -0600

Buzzwords are back with a vengeance! Jordan's got a new list of buzzwords that should NEVER be used in conversation.

If you hear someone mention one of these buzzwords send them this podcast before expelling them from your life!

Episode 28 - Agency Reporting

Tue, 15 Dec 2020 10:00:00 -0600

Are you receiving reports on website analytics, SEO, or ad campaigns from an agencies? Normally it's an extremely well designed, branded report showing a bunch of information that you really don't understand what the numbers mean.

This episode discusses the more regular reports that you might receive. Are you able to verify what the raw data says on these reports?

Listen in to find out what the #1 reason for these reports are.

Episode 27 - Complacency

Tue, 08 Dec 2020 09:00:00 -0600

Complacency is a challenge in all areas of life. It's easy to fall into it's traps with the way this year has been. This should be something that you as a human, partner, employee, or business owner should fear. How do you recognize being complacent and overcome it's grasps?

"Success today, does not mean you will find success tomorrow." - Jordan Carmon

Episode 26 - HTML Tags

Mon, 28 Sep 2020 09:00:00 -0500

Want to know what HTML Tags are used for? Are they important? Here are 5 HTML tags that you should make sure you have on your website!

If you're a Matchstick Framework user rest assured this has been taken care of for you!

Episode 25 - Social Media

Mon, 21 Sep 2020 09:00:00 -0500

As a business it's almost impossible to stand out on social media platforms. It costs a ton of money and doesn't seem to have much of a return. Listen in to hear Jordan's thoughts on the ROI of using social media and if there might be something better out there.

Episode 24 - 5 Years In Business: Answering Questions

Tue, 01 Sep 2020 09:00:00 -0500

Listen in to celebrate our 5 year anniversary of being in business! Our Co-Founder and CEO, Jordan, sat down to help answer some of the common questions we've received over our years in business.

Episode 23 - Buzzwords

Mon, 17 Aug 2020 09:00:00 -0500

We've all sat in on a meeting where someone will throw out a few buzzwords that mean nothing. Do buzzwords actually add value to the conversation? Does it mean anything?
Or is it a sales tactic used to get you through the door because they come off as someone who knows more?

Episode 22 - What is the difference between a logo and a brand?

Tue, 04 Aug 2020 11:00:00 -0500

Jordan sits down to help explain the differences between a logo and a brand. What goes into building a brand versus a logo? As well as providing further explanation to a brands identity.

Disclaimer: This podcast is for informational purposes only.

Episode 21 - Paid Advertising

Mon, 27 Jul 2020 14:00:00 -0500

Let's talk about PAID DIGITAL ADVERTISING! We haven't covered this much just yet but creating a strategy around this can help generate traffic instantly. How much does it cost? Is it worth it? What is pay-per-click? Is this right for me? Listen in to find out and elevate your business to the next level!

Episode 20 - Backlinks

Tue, 14 Jul 2020 13:00:00 -0500

What are backlinks? Are all backlinks good? How do I get backlinks?

Jordan sits down to tell us about all things backlinks! Find out how backlinks can help boost your SEO ranking and help people find your business on the internet.

Episode 19 - 15 Pro Tips for Your Website

Wed, 01 Jul 2020 09:00:00 -0500

Are you unsure of the steps you need to take to help improve your website? Listen in as Jordan, Digital Director & Co-Founder of Matchstick Studio, gives 15 tips that you can do to improve your website!

Episode 18 - Internet Scams

Tue, 23 Jun 2020 09:00:00 -0500

Jordan discusses one of the most common practices in our industry. We aren't talking about the Nigerian Prince internet scams but the more predatory scams that REAL BUSINESSES are behind.

We've all received an email someone that has no idea about your business and falsely promises results. The "If you purchase our service you will increase in sales by 1000%!" or the "We can help you rank #1 in SEO in 5 days using our service!". The first question that always pops up in our mind is how?

Listen in to hear Jordan's take on these predatory practices that are becoming more common in our industry.

Episode 17 - Client Transparency

Tue, 09 Jun 2020 15:00:00 -0500

Is honesty and integrity at the center of your core values? How do you feel when businesses give themselves self-proclaimed "world's best" titles with nothing to back that up?

Not all businesses value these things but we hold ourselves to extremely hard standards. Always tell the truth, no false claims, but what happens when a company doesn't have these standards? Listen in to hear the story of a company who might have tried to bend the truth a little bit.

Episode 16 - Food Shortages? A Food Industry Veteran Gives His Insight to the Food Shortage Situation.

Wed, 27 May 2020 10:00:00 -0500

We sat down with Food Industry Veteran, Michael Turley CEO Zephyr Foods, to talk about if we should all be worried about food shortages. Listen in to hear his unique insight into these strange times.

Episode 15 - The Great Re-Opening

Wed, 20 May 2020 08:00:00 -0500

The Matchstick Studio Crew sit down to give their thoughts and opinions on re-opening given the current situation. Should business owners be arrested or fined for re-opening or should they be allowed to operate and leave it up to the consumer to decide if it's worth the risk.

Let us know your thoughts on the situation whether you agree or disagree with our opinions.

Episode 14 - Fun with Pet Peeves

Tue, 12 May 2020 15:00:00 -0500

Is there something that people do that rub you the wrong way? These things happen in both our personal lives and in business. We talk about a few of our own pet peeves and also go over a few on the business side as well.

Episode 13 - The truth about SEO

Tue, 05 May 2020 09:00:00 -0500

Have you or someone you known ever asked how to get their website higher on Google? Well this podcast is for you! Jordan and Chris sit down to discuss the truth about SEO and the (4) main categories of SEO you should be practicing.

Need help with your SEO or have more questions? Reach out to us at hello@matchstickstudio.co

Episode 12 - Matchstick Framework

Wed, 29 Apr 2020 11:00:00 -0500

The episode everyone has been waiting for! We've hinted at it and given a few sneak peeks in our previous episodes but a full episode on the Matchstick Framework is finally here. We discuss everything about the Framework in this episode.

If you'd like a free demo of the Framework, reach out to us at hello@matchstickstudio.co

Episode 11 - Modular Websites: Cost Effective Custom Web Solution

Tue, 21 Apr 2020 09:00:00 -0500

Jordan and Chris discuss Matchstick Studio's in house solution for cost effective custom websites. MODULAR! Listen in to find out the entire process of our Modular websites and what allows us be so cost effective. ANY small business owner will want to listen in on this podcast!

Episode 10 - How local businesses are handling the current situation?

Tue, 14 Apr 2020 09:00:00 -0500

The Matchstick Studio crew sit down to talk with multiple local business owners and managers to see how they're adapting.

Michael Turley (Zephyr Foods) 1:35-9:00
Elizabeth Phillips (Buffington Homes) 9:20-18:35
Chase Morman (City supply) 19:00-28:00
Tammy Mores (Cocoon Yoga Lab) 29:00-37:30
Zach Woods (Fitness One) 38:45-47:45
James Farmer (Easybins) 49:45-1:04:15

Episode 09 - Live Marketing Q&A

Tue, 07 Apr 2020 10:00:00 -0500

The Matchstick Studio crew sit down for a Livestream Q&A with local business owners to help answer the questions and concerns during this crazy time.

Episode 08 - Marketing During Social Distancing

Wed, 01 Apr 2020 09:00:00 -0500

The Matchstick Studio Crew discuss their thoughts on the how to utilize your digital marketing during this time of social distancing and quarantine.

Episode 07 - Special Guest: Leisurlist

Mon, 23 Mar 2020 16:00:00 -0500

The Matchstick Studio crew sit down with the ladies at Leisurlist to discuss how current events are impacting the local scene of everything to Eat, See, and Do in Northwest, AR.

Episode 06 - The secret weapon to your website... Web Development!

Mon, 16 Mar 2020 16:00:00 -0500

We've talked about the importance of user experience and design, and today we're talking about the importance of what's under the hood! Tom, Jordan, and Chris discuss how web development can make or (actually) break your website

Episode 05 - Matchstick Studio Q&A

Tue, 03 Mar 2020 17:00:00 -0600

The entire Matchstick Studio team sits down to answer all the questions we've recently received. In this episode you will hear about the Matchstick Origin story, why Jordan despises Facebook, and what inspires our creative team! If you have any further questions reach out to us on Instagram @matchstickstudio.co or matchstickstudio.co in your browser.

Episode 04 - What your website design says about you!

Tue, 25 Feb 2020 17:00:00 -0600

Jordan, Tom, Chris, and Austin discuss EVERYTHING web design! Austin, the Co-Founder and Creative Director of Matchstick Studio, gives his insight into the importance of design and the role it plays to meet your website goals. Tune into to this episode to even find out what Myspace Profile Music Matchstick Studio would choose!

Episode 03 - Zephyr Foods 1 Source Ground Beef

Tue, 18 Feb 2020 08:00:00 -0600

Michael and Jill Turley from Zephyr Foods stop by to talk about their amazing 1 Source Ground Beef, upcoming events, and a new product line coming out. Go check them out at https://zephyrfoods.com

If you're going to Expo West be sure to check out their booth in Hall B, Booth #1789

Episode 02 - Truth In Advertising? Corporate Messaging During Football's Biggest Game.

Tue, 11 Feb 2020 10:00:00 -0600

Jordan, Chris, and Tom cover what everyone really watches the Superbowl for... the ads! They go over their favorites, which ads fell short, and what messaging to look out for on one of the biggest days in advertising. Give it a listen and let us know your favorite commercials!

Episode 01 - HAS WORDPRESS GONE TOO FAR?

Tue, 04 Feb 2020 14:00:00 -0600

From security issues to bloating your website with plugins has Wordpress gone too far? Jordan and Chris dive into why one of the largest web building platforms is a poor choice for your business.

Episode 00 - Another Podcast?

Tue, 28 Jan 2020 14:00:00 -0600

Another podcast to listen to? Matchstick Studio co-founder, Jordan, explains what to expect from the upcoming Matchstick Studio Podcast. No topic is off-limits with this podcast. We will cover a wide range of topics in the future episodes. Be sure to check back in for our future episodes!