Do the Work Sun, 10 May 2026 10:29:04 -0600 https://www.coachescreatingimpact.com/ en © 2026 Do the Work yes 41dc3889-44b6-5048-b0fc-5855791dd6a2 Reuben & Terri Driedger episodic false Welcome to Do the Work. 


The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.


Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.


He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.


If you’re ready to stop consuming and start building, this podcast is your playbook.

]]> Buzzsprout (https://www.buzzsprout.com) business,business coaching,entrepreneur,business strategy,strategy,marketing,online coaching,coaching,business coach Reuben & Terri Driedger https://storage.buzzsprout.com/stv52d005froqvtn9vkdddh0zs75?.jpg Do the Work https://www.coachescreatingimpact.com/ 3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship 3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses. 

We share the journeys of three health professionals who all came into our world at different stages:

• One went from brand new to her first $12K month in 6 months
• One went from averaging $1K months to $17K months
• One went from $3K months to nearly $50K in a single month

But this episode isn’t just about revenue numbers. It’s about what actually created those results and why many others never experience them. 

We break down the common traits these clients shared:

• Getting highly specific with who they help
• Using proven strategies consistently
• Sticking with the process long enough for momentum to compound
• Improving their sales skills
• Having real work ethic when results weren’t immediate 

We also have an honest conversation about entrepreneurship itself: why it’s hard in the beginning, hard during growth, and still hard at higher levels. If you’re chasing “easy business,” this episode will recalibrate you. 

And most importantly, why impact often becomes the fuel that helps great business owners keep going when money alone won’t. 

In this episode, we cover:
• 3 real client growth stories and what changed for them
• Why specificity makes every strategy work better
• Why Month 1–2 often feels slow (and why that’s normal)
• How momentum compounds after consistency
• Why many people quit right before results arrive
• The truth about scaling: every level has hard seasons
• Why impact is stronger motivation than money alone
• What separates successful clients from struggling ones

Free Resource
Want help becoming our next case study?
DM us on Instagram with “CASE STUDY” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses. 

We share the journeys of three health professionals who all came into our world at different stages:

• One went from brand new to her first $12K month in 6 months
• One went from averaging $1K months to $17K months
• One went from $3K months to nearly $50K in a single month

But this episode isn’t just about revenue numbers. It’s about what actually created those results and why many others never experience them. 

We break down the common traits these clients shared:

• Getting highly specific with who they help
• Using proven strategies consistently
• Sticking with the process long enough for momentum to compound
• Improving their sales skills
• Having real work ethic when results weren’t immediate 

We also have an honest conversation about entrepreneurship itself: why it’s hard in the beginning, hard during growth, and still hard at higher levels. If you’re chasing “easy business,” this episode will recalibrate you. 

And most importantly, why impact often becomes the fuel that helps great business owners keep going when money alone won’t. 

In this episode, we cover:
• 3 real client growth stories and what changed for them
• Why specificity makes every strategy work better
• Why Month 1–2 often feels slow (and why that’s normal)
• How momentum compounds after consistency
• Why many people quit right before results arrive
• The truth about scaling: every level has hard seasons
• Why impact is stronger motivation than money alone
• What separates successful clients from struggling ones

Free Resource
Want help becoming our next case study?
DM us on Instagram with “CASE STUDY” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-19073255 Mon, 04 May 2026 06:00:00 -0600 1259 full false Freebies That Convert, The KPIs That Matter, and Why Awareness Changes Everything Freebies That Convert, The KPIs That Matter, and Why Awareness Changes Everything In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth.

We start by diving into how freebies have evolved and why the old “educational PDF” approach no longer works. Today, the best-performing freebies are simple, actionable, and focused on solving a specific, immediate problem your ideal client is facing in their day-to-day life. 

We walk through real examples (including some from our clients) and show you how to shift from “teaching information” to driving implementation because freebies that get used are the ones that turn into clients. 

Then we shift into a conversation every entrepreneur needs to hear: tracking your numbers. We break down why most people avoid data, how simply increasing awareness can improve results, and the exact KPIs you should be tracking each week if you want to grow consistently. 

We also talk about how to analyze your data without emotion, identify your biggest bottlenecks, and focus on the actions that actually move your business forward, not just the ones that feel productive. 

In this episode, we cover:
• Why most freebies don’t convert anymore
• The difference between teaching vs solving in your free content
• How to create simple, actionable freebies your audience will use
• Why PDFs often fail (and what to use instead)
• The key numbers every coach should track weekly
• How awareness alone can improve your results
• How to identify your biggest business bottlenecks
• Why data should always come before emotion

Free Resource
Want help creating a freebie that actually converts?
DM us on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth.

We start by diving into how freebies have evolved and why the old “educational PDF” approach no longer works. Today, the best-performing freebies are simple, actionable, and focused on solving a specific, immediate problem your ideal client is facing in their day-to-day life. 

We walk through real examples (including some from our clients) and show you how to shift from “teaching information” to driving implementation because freebies that get used are the ones that turn into clients. 

Then we shift into a conversation every entrepreneur needs to hear: tracking your numbers. We break down why most people avoid data, how simply increasing awareness can improve results, and the exact KPIs you should be tracking each week if you want to grow consistently. 

We also talk about how to analyze your data without emotion, identify your biggest bottlenecks, and focus on the actions that actually move your business forward, not just the ones that feel productive. 

In this episode, we cover:
• Why most freebies don’t convert anymore
• The difference between teaching vs solving in your free content
• How to create simple, actionable freebies your audience will use
• Why PDFs often fail (and what to use instead)
• The key numbers every coach should track weekly
• How awareness alone can improve your results
• How to identify your biggest business bottlenecks
• Why data should always come before emotion

Free Resource
Want help creating a freebie that actually converts?
DM us on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-19034758 Mon, 27 Apr 2026 06:00:00 -0600 1412 19 full false Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients.

We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest. 

We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months. 

We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy. 

Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches. 

We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business.

In this episode, we cover:
• Why your best clients consume the most content
• How to create “bingeable” content that builds trust faster
• The 47-minute rule and why it matters for conversions
• How to turn short-form content into long-form engagement
• Why you should never go silent after booking a sales call
• How to warm leads using content you’ve already created
• The 1% rule and how it improves leadership and client results
• Why sales is still a skill you must learn (especially early on)

Free Resource
Want help building a content system that actually converts?
DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients.

We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest. 

We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months. 

We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy. 

Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches. 

We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business.

In this episode, we cover:
• Why your best clients consume the most content
• How to create “bingeable” content that builds trust faster
• The 47-minute rule and why it matters for conversions
• How to turn short-form content into long-form engagement
• Why you should never go silent after booking a sales call
• How to warm leads using content you’ve already created
• The 1% rule and how it improves leadership and client results
• Why sales is still a skill you must learn (especially early on)

Free Resource
Want help building a content system that actually converts?
DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-19034753 Mon, 20 Apr 2026 06:00:00 -0600 1591 18 full false Stop Coaching in the DMs, Niche Down Faster, and What’s Actually Working Right Now Stop Coaching in the DMs, Niche Down Faster, and What’s Actually Working Right Now In this episode of Do The Work, we’re sharing several insights straight from our client community. The real strategies health practitioners are using right now to grow faster and sign better clients. 

We start by breaking down a common mistake practitioners make in their DMs: coaching instead of leading the conversation. When you diagnose, prescribe, and give away solutions for free, people stop seeing your service as something they need to invest in. Instead, the goal is to guide conversations toward discovery and leadership, not free coaching. 

We also talk about one of the biggest growth accelerators in the health coaching space: niching down. When you specialize and speak directly to a specific problem, trust builds faster and ideal clients are far more likely to invest in your services. 

Along the way, we share real examples from our clients who are seeing success with mini ads, myth-busting content, and humor-based reels that are attracting new followers and generating conversations every week. 

In this episode, we cover:
• Why coaching in the DMs hurts your sales
• How to lead conversations instead of giving free advice
• Why niching down helps clients trust you faster
• The danger of constantly switching your niche
• How mini ads are helping practitioners grow their audience
• Why myth-busting content is performing well right now
• How humor can improve engagement on social media

Free Resource
Want to learn the mini ad strategy our clients are using to grow faster?
DM us on Instagram with “MINI ADS.”

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re sharing several insights straight from our client community. The real strategies health practitioners are using right now to grow faster and sign better clients. 

We start by breaking down a common mistake practitioners make in their DMs: coaching instead of leading the conversation. When you diagnose, prescribe, and give away solutions for free, people stop seeing your service as something they need to invest in. Instead, the goal is to guide conversations toward discovery and leadership, not free coaching. 

We also talk about one of the biggest growth accelerators in the health coaching space: niching down. When you specialize and speak directly to a specific problem, trust builds faster and ideal clients are far more likely to invest in your services. 

Along the way, we share real examples from our clients who are seeing success with mini ads, myth-busting content, and humor-based reels that are attracting new followers and generating conversations every week. 

In this episode, we cover:
• Why coaching in the DMs hurts your sales
• How to lead conversations instead of giving free advice
• Why niching down helps clients trust you faster
• The danger of constantly switching your niche
• How mini ads are helping practitioners grow their audience
• Why myth-busting content is performing well right now
• How humor can improve engagement on social media

Free Resource
Want to learn the mini ad strategy our clients are using to grow faster?
DM us on Instagram with “MINI ADS.”

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18955491 Mon, 13 Apr 2026 06:00:00 -0600 940 17 full false Your Content Is Attracting the Wrong Clients (Here’s How to Fix It) Your Content Is Attracting the Wrong Clients (Here’s How to Fix It) In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.

If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client. 

We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think. 

Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team. 

We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward.

In this episode, we cover:
• Why your current results are a reflection of your content
• How to attract better clients through clearer messaging
• The importance of visuals (not just words) in your content
• How to audit your content using outside feedback or AI
• How to structure job postings to attract the right candidates
• Why filtering applicants early saves massive time
• The difference between organic content vs. paid ads
• What’s currently working with Instagram Stories

Free Resource
Want help fixing your messaging so you attract better clients?
DM us on Instagram with “CONTENT” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.

If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client. 

We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think. 

Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team. 

We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward.

In this episode, we cover:
• Why your current results are a reflection of your content
• How to attract better clients through clearer messaging
• The importance of visuals (not just words) in your content
• How to audit your content using outside feedback or AI
• How to structure job postings to attract the right candidates
• Why filtering applicants early saves massive time
• The difference between organic content vs. paid ads
• What’s currently working with Instagram Stories

Free Resource
Want help fixing your messaging so you attract better clients?
DM us on Instagram with “CONTENT” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18908919 Mon, 06 Apr 2026 06:00:00 -0600 1436 16 full false Raise Your Prices, Offer More Calls, and Why Followers Actually Matter Raise Your Prices, Offer More Calls, and Why Followers Actually Matter In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics.

We start with pricing and why charging more doesn’t just increase revenue, it actually leads to better clients, higher adherence, stronger results, and more referrals. If you’ve been undercharging, this is your sign to rethink it. 

Then we dive into one of the simplest growth levers most practitioners overlook: offering more calls. We break down the difference between outcome goals (getting clients) vs. process goals (offering calls), and why shifting your focus can dramatically increase your results. 

Terri also walks through how quarterly planning and data tracking can completely change how you run your business. Helping you identify bottlenecks, stay focused, and make better decisions instead of guessing your way forward. 

We also tackle a big misconception:
“Followers don’t equal clients.”
We break down why that statement is often misunderstood and why growing the right audience is still one of the fastest paths to more sales. 

Plus, we cover how to think about referrals and building relationships with in-person practitioners to grow your client base outside of Instagram.

In this episode, we cover:
• Why charging more leads to better clients and better results
• How to know when it’s time to raise your prices
• Why offering more calls is the fastest way to increase revenue
• Process goals vs. outcome goals (and why this matters)
• How quarterly planning helps you focus on what actually moves the needle
• Why more (and better) followers = more opportunities to sell
• The truth about “followers don’t equal clients”
• How to build referral relationships with other practitioners

Free Resource
Want help auditing your pricing or building a better sales process?
DM us on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics.

We start with pricing and why charging more doesn’t just increase revenue, it actually leads to better clients, higher adherence, stronger results, and more referrals. If you’ve been undercharging, this is your sign to rethink it. 

Then we dive into one of the simplest growth levers most practitioners overlook: offering more calls. We break down the difference between outcome goals (getting clients) vs. process goals (offering calls), and why shifting your focus can dramatically increase your results. 

Terri also walks through how quarterly planning and data tracking can completely change how you run your business. Helping you identify bottlenecks, stay focused, and make better decisions instead of guessing your way forward. 

We also tackle a big misconception:
“Followers don’t equal clients.”
We break down why that statement is often misunderstood and why growing the right audience is still one of the fastest paths to more sales. 

Plus, we cover how to think about referrals and building relationships with in-person practitioners to grow your client base outside of Instagram.

In this episode, we cover:
• Why charging more leads to better clients and better results
• How to know when it’s time to raise your prices
• Why offering more calls is the fastest way to increase revenue
• Process goals vs. outcome goals (and why this matters)
• How quarterly planning helps you focus on what actually moves the needle
• Why more (and better) followers = more opportunities to sell
• The truth about “followers don’t equal clients”
• How to build referral relationships with other practitioners

Free Resource
Want help auditing your pricing or building a better sales process?
DM us on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18864685 Mon, 30 Mar 2026 06:00:00 -0600 1243 15 full false From 1:1 to Hybrid Coaching, Hard Business Decisions, and Selling to Hesitant Leads From 1:1 to Hybrid Coaching, Hard Business Decisions, and Selling to Hesitant Leads In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? 

We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We talk about why this shift can improve profit, capacity, and client experience when it’s done at the right stage. 

Then Terri shares a behind-the-scenes leadership lesson around making hard decisions that are best for the business, not just what feels easiest or nicest in the moment. As a company grows, there has to be a shift from “what do I want to do?” to “what actually serves the business, the clients, and the team long term?” 

We also answer listener questions about:

  • how to handle leads who share major struggles but seem low-commitment
  • how to generate more content ideas without copying competitors
  • how to handle spouse objections on sales calls
  • when to take the call anyway versus when to cancel it 

In this episode, we cover:
• Why 1:1 is still the fastest path to $10K–$20K months
• How practitioners transition from pure 1:1 to hybrid delivery
• Why more experience lets you deliver better results in less time
• When Voxer, group support, and lower call volume can work well
• Why doing what feels best for you isn’t always best for the business
• How to challenge low-commitment leads with better questions
• How to use competitor content for inspiration without copying
• How to think through spouse objections on sales calls

Free Resource
Want help building an offer that scales without sacrificing results?
DM us on Instagram with “HYBRID” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? 

We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We talk about why this shift can improve profit, capacity, and client experience when it’s done at the right stage. 

Then Terri shares a behind-the-scenes leadership lesson around making hard decisions that are best for the business, not just what feels easiest or nicest in the moment. As a company grows, there has to be a shift from “what do I want to do?” to “what actually serves the business, the clients, and the team long term?” 

We also answer listener questions about:

  • how to handle leads who share major struggles but seem low-commitment
  • how to generate more content ideas without copying competitors
  • how to handle spouse objections on sales calls
  • when to take the call anyway versus when to cancel it 

In this episode, we cover:
• Why 1:1 is still the fastest path to $10K–$20K months
• How practitioners transition from pure 1:1 to hybrid delivery
• Why more experience lets you deliver better results in less time
• When Voxer, group support, and lower call volume can work well
• Why doing what feels best for you isn’t always best for the business
• How to challenge low-commitment leads with better questions
• How to use competitor content for inspiration without copying
• How to think through spouse objections on sales calls

Free Resource
Want help building an offer that scales without sacrificing results?
DM us on Instagram with “HYBRID” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18825730 Mon, 23 Mar 2026 06:00:00 -0600 1073 14 full false Instagram Stories That Convert, Remote Team Culture, and Smarter Sales Calls Instagram Stories That Convert, Remote Team Culture, and Smarter Sales Calls In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. 

We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear call-to-action..is outperforming longer story sequences for many creators and clients. 

Then Terri pulls back the curtain on what it looks like to build culture inside a fully remote company. As teams grow and shift from contractors to full-time employees, communication, collaboration, and company culture require much more intentional leadership. We discuss the balance between efficiency and connection, and why strong remote culture becomes essential as companies scale. 

We also answer listener questions around pricing transparency on discovery calls, using ManyChat and automation in your DMs, handling pricing objections before a sales call, and how to structure discovery calls so prospects actually feel understood before you present your offer. 

  1. In this episode, we cover:

• Why Instagram Stories have changed and what works now
• The “one story per day” strategy many creators are using
• How to batch and schedule stories for consistency
• The challenges of building culture in remote companies
• When to prioritize team collaboration over efficiency
• Why pricing shouldn’t usually be listed before a discovery call
• How ManyChat can help start conversations faster
• Why discovery calls require deeper questioning than DM conversations

If you’re growing your audience, starting to hire your first team members, or simply trying to run your business more intentionally, this episode will give you a practical look at what’s working right now.

Free Resource
Want help turning conversations into clients?
DM us on Instagram with “CLIENTS” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. 

We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear call-to-action..is outperforming longer story sequences for many creators and clients. 

Then Terri pulls back the curtain on what it looks like to build culture inside a fully remote company. As teams grow and shift from contractors to full-time employees, communication, collaboration, and company culture require much more intentional leadership. We discuss the balance between efficiency and connection, and why strong remote culture becomes essential as companies scale. 

We also answer listener questions around pricing transparency on discovery calls, using ManyChat and automation in your DMs, handling pricing objections before a sales call, and how to structure discovery calls so prospects actually feel understood before you present your offer. 

  1. In this episode, we cover:

• Why Instagram Stories have changed and what works now
• The “one story per day” strategy many creators are using
• How to batch and schedule stories for consistency
• The challenges of building culture in remote companies
• When to prioritize team collaboration over efficiency
• Why pricing shouldn’t usually be listed before a discovery call
• How ManyChat can help start conversations faster
• Why discovery calls require deeper questioning than DM conversations

If you’re growing your audience, starting to hire your first team members, or simply trying to run your business more intentionally, this episode will give you a practical look at what’s working right now.

Free Resource
Want help turning conversations into clients?
DM us on Instagram with “CLIENTS” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18798665 Mon, 16 Mar 2026 06:00:00 -0600 1045 13 full false The Magic Is in the Work You’re Avoiding The Magic Is in the Work You’re Avoiding In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations  and why that avoidance is quietly costing you your business. 

If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. 

We break down:

  • How to structure daily conversations (new, current, and past leads)
  • Why “getting clients without content” is the wrong question
  • The real models for scaling past $20K months
  • Why hiring a VA is often your first move
  • Group programs vs. team-based scaling
  • Whether ads are worth it (hint: it depends how you run them)

Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures. 

We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work

If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:

There are no shortcuts. You have to do the work.

Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations  and why that avoidance is quietly costing you your business. 

If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. 

We break down:

  • How to structure daily conversations (new, current, and past leads)
  • Why “getting clients without content” is the wrong question
  • The real models for scaling past $20K months
  • Why hiring a VA is often your first move
  • Group programs vs. team-based scaling
  • Whether ads are worth it (hint: it depends how you run them)

Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures. 

We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work

If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:

There are no shortcuts. You have to do the work.

Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18758413 Mon, 09 Mar 2026 06:00:00 -0600 934 12 full false Mini Ads That Are Crushing Right Now, Leadership at the 1%, and Hard Truths About Growth Mini Ads That Are Crushing Right Now, Leadership at the 1%, and Hard Truths About Growth In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. 

We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working. 

Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems. 

We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths. 

In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently

Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. 

We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working. 

Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems. 

We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths. 

In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently

Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18716660 Mon, 02 Mar 2026 06:00:00 -0700 1158 11 full false Re-Engaging Old Leads, CEO-Level Tracking, and The Difference Between Patience and Underperformance Re-Engaging Old Leads, CEO-Level Tracking, and The Difference Between Patience and Underperformance In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. 

We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. 

Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting  analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data. 

We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?

If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you. 

In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it

Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. 

We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. 

Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting  analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data. 

We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?

If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you. 

In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it

Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18661437 Mon, 23 Feb 2026 06:00:00 -0700 1380 11 full false Freebies That Actually Convert, Getting Paid Without Guilt, and Why Business Is Hard Freebies That Actually Convert, Getting Paid Without Guilt, and Why Business Is Hard In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. 

We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business where the simplest resources converted better than the most polished ones. 

Then we shift into a harder but necessary conversation: what happens when clients don’t pay you. We talk about the difference between being a practitioner and being a business owner, why being overly empathetic can hurt your company, and when it’s appropriate to be direct, firm, and even involve collections. If you work for yourself, this is part of the responsibility especially once you have a team relying on you. 

We wrap up with listener questions around content repetition, awkward sales calls, imposter syndrome, niching down, why business feels hard at every level, and why comparing yourself to others online is one of the fastest ways to burn out. 

In this episode, we cover:
• Why simple freebies outperform “perfect” ones
• What makes a value piece actually convert
• How many freebies you need to give out weekly to grow
• Why practitioners struggle to collect payment
• How to separate empathy from business decisions
• When collections are appropriate (and necessary)
• Why sales calls feel awkward and how to get better
• How to deal with imposter syndrome using real proof
• Why business never feels “easy” and why that’s normal

Free Resource
Want help creating a simple freebie that actually converts?
DM Terri on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. 

We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business where the simplest resources converted better than the most polished ones. 

Then we shift into a harder but necessary conversation: what happens when clients don’t pay you. We talk about the difference between being a practitioner and being a business owner, why being overly empathetic can hurt your company, and when it’s appropriate to be direct, firm, and even involve collections. If you work for yourself, this is part of the responsibility especially once you have a team relying on you. 

We wrap up with listener questions around content repetition, awkward sales calls, imposter syndrome, niching down, why business feels hard at every level, and why comparing yourself to others online is one of the fastest ways to burn out. 

In this episode, we cover:
• Why simple freebies outperform “perfect” ones
• What makes a value piece actually convert
• How many freebies you need to give out weekly to grow
• Why practitioners struggle to collect payment
• How to separate empathy from business decisions
• When collections are appropriate (and necessary)
• Why sales calls feel awkward and how to get better
• How to deal with imposter syndrome using real proof
• Why business never feels “easy” and why that’s normal

Free Resource
Want help creating a simple freebie that actually converts?
DM Terri on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18660054 Mon, 16 Feb 2026 06:00:00 -0700 1453 10 full false Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. 

We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier. 

Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken. 

Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice. 

In this episode, we cover:
• Why most coaches undercharge at the beginning
• Realistic pricing ranges for health coaching offers
• How to raise prices with confidence (without losing leads)
• The “ladder of belief” framework for pricing growth
• What call-out culture actually means in leadership
• Why avoiding hard conversations hurts your business
• The habits that separate entrepreneurs from hobbyists
• What we refuse to do anymore, even if it makes money
• The difference between good work vs. high-leverage work

Free Resource
Want help dialing in your pricing and positioning?
DM Terri on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. 

We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier. 

Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken. 

Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice. 

In this episode, we cover:
• Why most coaches undercharge at the beginning
• Realistic pricing ranges for health coaching offers
• How to raise prices with confidence (without losing leads)
• The “ladder of belief” framework for pricing growth
• What call-out culture actually means in leadership
• Why avoiding hard conversations hurts your business
• The habits that separate entrepreneurs from hobbyists
• What we refuse to do anymore, even if it makes money
• The difference between good work vs. high-leverage work

Free Resource
Want help dialing in your pricing and positioning?
DM Terri on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18594913 Mon, 09 Feb 2026 06:00:00 -0700 1551 9 full false What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term. 

We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients. 

Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company. 

Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale. 

In this episode, we cover:
• What content is trending on Instagram right now
• How to make B-roll and carousels convert (without being wordy)
• The 80/20 rule of trust-building vs. selling
• Why a 30% profit margin protects your business
• What to trim when your company gets bloated
• Why posting alone doesn’t create leads (conversations do)
• How to stop hearing “I need to think about it” on sales calls
• Pricing based on value, not self-worth
• Systems and delegation that reduce stress as you scale

Free Resource
Want 5 proven content prompts that have booked calls for our clients?
DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term. 

We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients. 

Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company. 

Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale. 

In this episode, we cover:
• What content is trending on Instagram right now
• How to make B-roll and carousels convert (without being wordy)
• The 80/20 rule of trust-building vs. selling
• Why a 30% profit margin protects your business
• What to trim when your company gets bloated
• Why posting alone doesn’t create leads (conversations do)
• How to stop hearing “I need to think about it” on sales calls
• Pricing based on value, not self-worth
• Systems and delegation that reduce stress as you scale

Free Resource
Want 5 proven content prompts that have booked calls for our clients?
DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18594848 Mon, 02 Feb 2026 06:00:00 -0700 1909 8 full false The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. 

We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well when done right. 

Then Terri goes behind the scenes on a framework we’re rolling out internally: Core Four. We talk about why growing companies stall when they focus on “good” tasks instead of the right ones, how prioritization issues show up at every level of business, and why most entrepreneurs lose momentum by majoring in the minors. 

We also answer listener questions around pricing fears, niching down, handling objections on sales calls, choosing between 1:1 vs group vs courses, and why it often looks like everyone else has it more together than you do. 

In this episode, we cover:
• What the scholarship play is and when to use it
• How clients are generating $20K–$40K months from existing leads
• Why ethical marketing actually converts better long-term
• What Core Four is and how it protects growth
• How focusing on the wrong priorities can shrink your business
• When (and how) to raise your prices
• Why niching down still matters (with nuance)
• How to handle objections without freezing
• Why business growth is never truly “easy”

Free Resource
Want to know if a scholarship play would work in your business?
DM Reuben on Instagram and ask about it.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. 

We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well when done right. 

Then Terri goes behind the scenes on a framework we’re rolling out internally: Core Four. We talk about why growing companies stall when they focus on “good” tasks instead of the right ones, how prioritization issues show up at every level of business, and why most entrepreneurs lose momentum by majoring in the minors. 

We also answer listener questions around pricing fears, niching down, handling objections on sales calls, choosing between 1:1 vs group vs courses, and why it often looks like everyone else has it more together than you do. 

In this episode, we cover:
• What the scholarship play is and when to use it
• How clients are generating $20K–$40K months from existing leads
• Why ethical marketing actually converts better long-term
• What Core Four is and how it protects growth
• How focusing on the wrong priorities can shrink your business
• When (and how) to raise your prices
• Why niching down still matters (with nuance)
• How to handle objections without freezing
• Why business growth is never truly “easy”

Free Resource
Want to know if a scholarship play would work in your business?
DM Reuben on Instagram and ask about it.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18495169 Mon, 26 Jan 2026 06:00:00 -0700 1716 7 full false DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions. 

We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without ending up in the friend zone. 

Then Terri goes behind the scenes on goal visibility, why annual and quarterly plans fail when they’re not embedded into daily actions, how we keep goals everywhere inside our business, and why being “busy” is often the fastest way to miss your targets. 

We also answer listener questions around working less vs. working better, mindset vs. strategy when income plateaus, and whether imposter syndrome is actually a signal that you’re missing skills  not confidence. 

In this episode, we cover:
• How to lead DM conversations without being salesy
• Why scripts alone don’t work anymore
• The 10–15 message rule for qualifying or disqualifying leads
• How humor increases trust and conversions
• Why goals need to be visible daily — not yearly
• The danger of chasing “work less, make more” advice
• Why strategy solves problems mindset work can’t
• How to reframe imposter syndrome into a growth signal

Free Resource
Want our DM conversation framework?
DM us on Instagram and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions. 

We talk through what’s actually working right now when it comes to conversations: warm vs. cold DMs, why leadership matters more than scripts, how humor builds trust, and the simple framework we use to move someone from follower → conversation → call without ending up in the friend zone. 

Then Terri goes behind the scenes on goal visibility, why annual and quarterly plans fail when they’re not embedded into daily actions, how we keep goals everywhere inside our business, and why being “busy” is often the fastest way to miss your targets. 

We also answer listener questions around working less vs. working better, mindset vs. strategy when income plateaus, and whether imposter syndrome is actually a signal that you’re missing skills  not confidence. 

In this episode, we cover:
• How to lead DM conversations without being salesy
• Why scripts alone don’t work anymore
• The 10–15 message rule for qualifying or disqualifying leads
• How humor increases trust and conversions
• Why goals need to be visible daily — not yearly
• The danger of chasing “work less, make more” advice
• Why strategy solves problems mindset work can’t
• How to reframe imposter syndrome into a growth signal

Free Resource
Want our DM conversation framework?
DM us on Instagram and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18495121 Mon, 19 Jan 2026 06:00:00 -0700 1733 6 full false Hiring a Setter, Onboarding Like a Leader, and Pushing Through Hard Seasons Hiring a Setter, Onboarding Like a Leader, and Pushing Through Hard Seasons In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself. 

We start by talking about setters; what they are, when you should hire one, how affordable options can work (including international hires), and why trying to outsource DMs too early almost always backfires. We break down what we’re seeing work for clients right now and the power of leverage when you have a proven system. 

Then Terri pulls back the curtain on how we onboard team members today vs. years ago, the mistakes we made, what we’d never do again, and how structured 30/60/90-day onboarding, playbooks, SOPs, and training systems protect your time, your team, and your results. 

Finally, we answer listener questions on content vs. conversations, why “feel good” sales calls don’t always close, the key numbers every coach should track, whether you can hit $20K months without ads, and we share deeply personal stories about the toughest seasons we’ve ever walked through in business and life and what it really looks like to come back from them. 

In this episode, you’ll learn:
• When it’s the right time to hire a setter
• How to avoid the “hire → fire → blame → repeat” cycle
• What great onboarding actually looks like
• Why SOPs + training protect your business long-term
• The numbers every coach should track weekly
• Why some “great” sales calls still don’t convert
• Proof that you can come back from insanely hard seasons

Free Resource
Join our free Skool community with multiple trainings for health pros (including conversations, content, and scaling):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself. 

We start by talking about setters; what they are, when you should hire one, how affordable options can work (including international hires), and why trying to outsource DMs too early almost always backfires. We break down what we’re seeing work for clients right now and the power of leverage when you have a proven system. 

Then Terri pulls back the curtain on how we onboard team members today vs. years ago, the mistakes we made, what we’d never do again, and how structured 30/60/90-day onboarding, playbooks, SOPs, and training systems protect your time, your team, and your results. 

Finally, we answer listener questions on content vs. conversations, why “feel good” sales calls don’t always close, the key numbers every coach should track, whether you can hit $20K months without ads, and we share deeply personal stories about the toughest seasons we’ve ever walked through in business and life and what it really looks like to come back from them. 

In this episode, you’ll learn:
• When it’s the right time to hire a setter
• How to avoid the “hire → fire → blame → repeat” cycle
• What great onboarding actually looks like
• Why SOPs + training protect your business long-term
• The numbers every coach should track weekly
• Why some “great” sales calls still don’t convert
• Proof that you can come back from insanely hard seasons

Free Resource
Join our free Skool community with multiple trainings for health pros (including conversations, content, and scaling):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18442585 Mon, 12 Jan 2026 06:00:00 -0700 1352 5 full false Boosting, Repurposing, and What Really Scales Your Coaching Business Boosting, Repurposing, and What Really Scales Your Coaching Business In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your workload. 

We start with what’s trending, why boosting is working insanely well for health pros right now, why most people do it wrong, and how our clients are turning $5–$10/day into highly targeted followers who actually become clients. We discuss follower cost ranges, realistic ROI, and common mistakes to avoid. 

Then Terri pulls back the curtain on our own content strategy and how we tripled organic output without burning out. We talk repurposing, leveraging short rants, turning content into multiple assets, reposting intelligently, and using systems + team so you’re not doing everything yourself. 

Finally, we tackle listener questions, including what really changed at $20K months, when to raise prices vs. fix your offer, whether “posting more” actually stops being helpful, and how to think strategically about scaling beyond 1:1. 

In this episode, you’ll learn:
• Why boosting works and what most coaches get wrong
• Realistic follower growth + ad spend expectations
• How to repurpose content the smart way (not the exhausting way)
• Why your audience doesn’t see nearly as much as you think
• What actually changes when you hit $20K months
• When to raise prices vs. when to improve your offer
• Why “more content” still matters  and when strategy matters more

Free Resource
Join our free Skool community + access multiple trainings (including boosting strategy):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your workload. 

We start with what’s trending, why boosting is working insanely well for health pros right now, why most people do it wrong, and how our clients are turning $5–$10/day into highly targeted followers who actually become clients. We discuss follower cost ranges, realistic ROI, and common mistakes to avoid. 

Then Terri pulls back the curtain on our own content strategy and how we tripled organic output without burning out. We talk repurposing, leveraging short rants, turning content into multiple assets, reposting intelligently, and using systems + team so you’re not doing everything yourself. 

Finally, we tackle listener questions, including what really changed at $20K months, when to raise prices vs. fix your offer, whether “posting more” actually stops being helpful, and how to think strategically about scaling beyond 1:1. 

In this episode, you’ll learn:
• Why boosting works and what most coaches get wrong
• Realistic follower growth + ad spend expectations
• How to repurpose content the smart way (not the exhausting way)
• Why your audience doesn’t see nearly as much as you think
• What actually changes when you hit $20K months
• When to raise prices vs. when to improve your offer
• Why “more content” still matters  and when strategy matters more

Free Resource
Join our free Skool community + access multiple trainings (including boosting strategy):
👉 https://www.skool.com/get-coaching-clients-online/about?ref=fc48110baeb14cf087943fb6f02d74de

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Buzzsprout-18438816 Mon, 05 Jan 2026 06:00:00 -0700 1376 4 full false Pre-Renewals, Real Planning, and Why Being Busy Isn’t Scaling Pre-Renewals, Real Planning, and Why Being Busy Isn’t Scaling In this episode of Do The Work, we’re breaking down what’s currently working for health pros who are scaling and where most coaches are unknowingly slowing themselves down. 

We start by unpacking pre-renewals, what they are, why most coaches don’t use them, and how getting paid sooner can dramatically improve your cash flow, marketing momentum, and long-term growth. 

Then we pull back the curtain on our own business and walk through how we approach real annual planning, not vision boards, not “pick a sexy number,” but data-driven planning that ties yearly goals all the way down to daily actions. 

We also answer listener questions around audience selection, converting high-paying clients, confidence at higher levels, and the difference between scaling and simply working more. 

In this episode, we cover:
• What pre-renewals are and why they accelerate growth
• How getting cash sooner allows you to scale faster
• Why results or enjoyment can drive renewals
• How to plan a year using real data (not vibes)
• Leading vs. lagging indicators in your business
• Why being busy doesn’t mean you’re growing
• The real difference between scaling and burnout

Free Resource
Want help planning properly and building real momentum?
DM us on Instagram with “2026 PLANNING” and we’ll send you the workshop details.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> In this episode of Do The Work, we’re breaking down what’s currently working for health pros who are scaling and where most coaches are unknowingly slowing themselves down. 

We start by unpacking pre-renewals, what they are, why most coaches don’t use them, and how getting paid sooner can dramatically improve your cash flow, marketing momentum, and long-term growth. 

Then we pull back the curtain on our own business and walk through how we approach real annual planning, not vision boards, not “pick a sexy number,” but data-driven planning that ties yearly goals all the way down to daily actions. 

We also answer listener questions around audience selection, converting high-paying clients, confidence at higher levels, and the difference between scaling and simply working more. 

In this episode, we cover:
• What pre-renewals are and why they accelerate growth
• How getting cash sooner allows you to scale faster
• Why results or enjoyment can drive renewals
• How to plan a year using real data (not vibes)
• Leading vs. lagging indicators in your business
• Why being busy doesn’t mean you’re growing
• The real difference between scaling and burnout

Free Resource
Want help planning properly and building real momentum?
DM us on Instagram with “2026 PLANNING” and we’ll send you the workshop details.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Buzzsprout-18345261 Mon, 22 Dec 2025 06:00:00 -0700 1477 3 full false How Specialists Scale Faster How Specialists Scale Faster Today, we’re breaking down what’s actually working for online health pros right now and why generalists continue to stall out while specialists scale. 

Inside this episode, we break apart why being broad slows down your growth, lowers your pricing power, and makes every strategy harder than it needs to be. We also walk through real behind-the-scenes examples from our business, systems, delegation, hiring, and how to actually remove yourself from being the bottleneck. 

In this episode, you'll learn:
• Why specialists get paid significantly more than generalists
• How niching down improves marketing ROI instantly
• What to look for when selecting your specialty
• Why switching niches constantly sabotages growth
• The “hit by a bus” test for your systems
• How to stop hiring/firing cycles and create repeatable execution

Free Resource
Curious what happens when someone specializes and applies real systems?
Watch Neela's case study: new nutritionist → $12K/month:
👉 https://youtu.be/P3drURwdb0I?si=QdivcHn_11nEBAPh

About Us
Coaches Creating Impact helps health pros scale to $10K–$20K+ months using proven frameworks for content, systems, and lead generation.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Today, we’re breaking down what’s actually working for online health pros right now and why generalists continue to stall out while specialists scale. 

Inside this episode, we break apart why being broad slows down your growth, lowers your pricing power, and makes every strategy harder than it needs to be. We also walk through real behind-the-scenes examples from our business, systems, delegation, hiring, and how to actually remove yourself from being the bottleneck. 

In this episode, you'll learn:
• Why specialists get paid significantly more than generalists
• How niching down improves marketing ROI instantly
• What to look for when selecting your specialty
• Why switching niches constantly sabotages growth
• The “hit by a bus” test for your systems
• How to stop hiring/firing cycles and create repeatable execution

Free Resource
Curious what happens when someone specializes and applies real systems?
Watch Neela's case study: new nutritionist → $12K/month:
👉 https://youtu.be/P3drURwdb0I?si=QdivcHn_11nEBAPh

About Us
Coaches Creating Impact helps health pros scale to $10K–$20K+ months using proven frameworks for content, systems, and lead generation.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18307252 Mon, 15 Dec 2025 06:00:00 -0700 1371 2 full false Welcome to Do The Work: Our Story & What to Expect Welcome to Do The Work: Our Story & What to Expect Welcome to the very first episode of Do The Work!
Today we’re sharing our story! Terri’s path, Reuben’s path, how CCI started, and why this podcast exists. If you’re a health pro who’s ready to grow your business without the fluff, the hacks, or the overthinking… this is where it starts.

In this episode, we cover:
• How we both got into coaching
• What we wish we knew earlier
• Why “Do The Work” matters now more than ever
• What you can expect from upcoming episodes

Free Case Study
Curious to hear from one of our clients?  Meet Neela, a nutritionist who hit $12k months as a brand-new online coach!  Watch her interview here:
https://go.coachescreatingimpact.com/cci-nutritionist-case-study-621993

About Us
Coaches Creating Impact helps health professionals grow to $10K–$20K+ months using simple, proven strategies for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Welcome to the very first episode of Do The Work!
Today we’re sharing our story! Terri’s path, Reuben’s path, how CCI started, and why this podcast exists. If you’re a health pro who’s ready to grow your business without the fluff, the hacks, or the overthinking… this is where it starts.

In this episode, we cover:
• How we both got into coaching
• What we wish we knew earlier
• Why “Do The Work” matters now more than ever
• What you can expect from upcoming episodes

Free Case Study
Curious to hear from one of our clients?  Meet Neela, a nutritionist who hit $12k months as a brand-new online coach!  Watch her interview here:
https://go.coachescreatingimpact.com/cci-nutritionist-case-study-621993

About Us
Coaches Creating Impact helps health professionals grow to $10K–$20K+ months using simple, proven strategies for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

]]> Reuben & Terri Driedger Buzzsprout-18268534 Mon, 08 Dec 2025 05:00:00 -0700 1032 1 full false