Practice to Profit: Simple Business Growth Strategies for Sustainable Success Wed, 15 Apr 2026 20:39:08 -0400 https://jennymelrose.com/podcast en-us © 2026 Practice to Profit: Simple Business Growth Strategies for Sustainable Success yes Support this Podcast 4580c946-55f8-549d-92d2-66c6544186ae jenny@jennymelrose.com Jenny Melrose: Business Strategist episodic false Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth.


Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout. 


Through honest conversations, expert interviews, and actionable teaching, you’ll learn how to grow a confident, self-sustaining business that supports your life, not consumes it.


If you’re ready to stop spinning your wheels and start building with clarity, consistency, and purpose, subscribe to Practice to Profit and turn effort into results.

]]> Buzzsprout (https://www.buzzsprout.com) business growth, business strategy, solopreneur, entrepreneur, service-based business, business systems Jenny Melrose: Business Strategist jenny@jennymelrose.com https://storage.buzzsprout.com/kqx8n5j91yqhjf299ffxmqvr1uv0?.jpg Practice to Profit: Simple Business Growth Strategies for Sustainable Success https://jennymelrose.com/podcast Jenny Jenny Melrose How to Give Massive Value & Still Set Up a Sale How to Give Massive Value & Still Set Up a Sale What if your most “helpful” content is quietly shrinking your sales? We unpack the difference between teaching for applause and teaching for action with content strategist Jana Osofsky, and the insights may change how you write, post, and pitch this week. Our focus: turning generosity into genuine buyer readiness—without feeling pushy.

Jana breaks down her capsule blog approach, a focused library of 12–20 posts that target the exact beliefs, questions, and objections a client must resolve before working with you. We talk through a simple post structure that blends empathy, clarity, and three strategies—two tied to your paid method (“how I help”) and one quick win for momentum. You’ll hear why belief-shifting content beats another laundry list of tips, especially when your ideal clients are overwhelmed by information but under-coached in decisions.

We run real examples from health and wellness to show how aligned lead magnets turn interest into action. You’ll learn how to craft an opt-in that delivers a small transformation and sets up your offer as the natural next step. We also tackle the sticky guilt around “holding back,” why women in particular feel it, and how to reframe value so perspective and stories matter more than step-by-step freebies.

By the end, you’ll know how to weave your offer into content without a jarring hard sell, integrate education with conversion cues, and repurpose your capsule posts across email, social, and sales calls for consistent, compounding results. If you’re ready to stop collecting freebie seekers and start cultivating clients, this conversation lays out a practical, humane path. Read more here!

Enjoyed the episode? Follow the show, share it with a friend who’s drowning in content ideas, and leave a quick review so we can help more service pros sell with clarity and heart.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> What if your most “helpful” content is quietly shrinking your sales? We unpack the difference between teaching for applause and teaching for action with content strategist Jana Osofsky, and the insights may change how you write, post, and pitch this week. Our focus: turning generosity into genuine buyer readiness—without feeling pushy.

Jana breaks down her capsule blog approach, a focused library of 12–20 posts that target the exact beliefs, questions, and objections a client must resolve before working with you. We talk through a simple post structure that blends empathy, clarity, and three strategies—two tied to your paid method (“how I help”) and one quick win for momentum. You’ll hear why belief-shifting content beats another laundry list of tips, especially when your ideal clients are overwhelmed by information but under-coached in decisions.

We run real examples from health and wellness to show how aligned lead magnets turn interest into action. You’ll learn how to craft an opt-in that delivers a small transformation and sets up your offer as the natural next step. We also tackle the sticky guilt around “holding back,” why women in particular feel it, and how to reframe value so perspective and stories matter more than step-by-step freebies.

By the end, you’ll know how to weave your offer into content without a jarring hard sell, integrate education with conversion cues, and repurpose your capsule posts across email, social, and sales calls for consistent, compounding results. If you’re ready to stop collecting freebie seekers and start cultivating clients, this conversation lays out a practical, humane path. Read more here!

Enjoyed the episode? Follow the show, share it with a friend who’s drowning in content ideas, and leave a quick review so we can help more service pros sell with clarity and heart.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18829251 Mon, 13 Apr 2026 05:00:00 -0400 1562 491 full false How to Launch an Online Offer (Without a Huge Audience) How to Launch an Online Offer (Without a Huge Audience) What if your next online launch didn’t require a massive audience, a maze of funnels, or living on social media all day? We’re challenging one of the most common beliefs in digital marketing: that you need a huge following to make real sales. The truth is simpler and a lot more encouraging. When trust is high and your message is clear, even a small audience can convert. 

We talk through why social media conversion rates are often low and why building on rented attention can sabotage your launch strategy. Then we shift to what works: email marketing that builds a real relationship. You’ll hear how to grow an email list with an opt-in lead magnet that creates a quick win, proves your authority, and naturally points to your paid offer as the complete transformation. If you’ve ever wondered how to “nurture” without sounding awkward, we lay out what to send, how to invite replies, and how to keep engagement genuine. 

From there, we map a clean launch framework built for service-based business owners: warm up your audience, host one simple online event like a presentation or webinar, then invite people into the offer with confidence. No sleazy tactics, no hard selling, just a clear invitation that respects your audience and your work. If you’re ready for a step-by-step structure, we also point you toward Launch To Profit.

Read more HERE.

Support the show

]]> What if your next online launch didn’t require a massive audience, a maze of funnels, or living on social media all day? We’re challenging one of the most common beliefs in digital marketing: that you need a huge following to make real sales. The truth is simpler and a lot more encouraging. When trust is high and your message is clear, even a small audience can convert. 

We talk through why social media conversion rates are often low and why building on rented attention can sabotage your launch strategy. Then we shift to what works: email marketing that builds a real relationship. You’ll hear how to grow an email list with an opt-in lead magnet that creates a quick win, proves your authority, and naturally points to your paid offer as the complete transformation. If you’ve ever wondered how to “nurture” without sounding awkward, we lay out what to send, how to invite replies, and how to keep engagement genuine. 

From there, we map a clean launch framework built for service-based business owners: warm up your audience, host one simple online event like a presentation or webinar, then invite people into the offer with confidence. No sleazy tactics, no hard selling, just a clear invitation that respects your audience and your work. If you’re ready for a step-by-step structure, we also point you toward Launch To Profit.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18841712 Mon, 06 Apr 2026 05:00:00 -0400 567 490 full false Build An Author Brand Without Burnout Build An Author Brand Without Burnout Burnout isn’t a badge of honor. It’s a sign your message is working too hard without a clear promise behind it. We sit down with publishing veteran Stephanie Moon to map a calmer, smarter path to author visibility—one built on trust, clarity, and sustainable habits rather than trend chasing.

Across 15 years in marketing and publicity, Stephanie has watched great books stall because nobody knew they existed and brilliant authors hide behind vague pitches. Together we break down how to start building your brand the day you decide to write, why you—not a niche or a single topic—are the differentiator, and how to translate your expertise into a one‑sentence promise readers can repeat. You will hear a candid benchmark for social conversion, the real role of email, and a case study of a debut cookbook that sold 30,000 copies by pairing genuine enthusiasm with a warmed‑up community.

We also dig into practical systems: a weekly content rhythm that compounds, how to repurpose one cornerstone piece into email and social without sounding robotic, and why repetition is persuasion, not laziness. Stephanie makes a compelling case for storytelling as your moat in the age of AI—specific moments, clear arcs, and takeaways that make your frameworks unforgettable. Finally, we compare traditional and self‑publishing tradeoffs so you can choose the path that fits your capacity and goals.

If you’re ready to sell more books with less noise—and protect your creative energy while you do it read more here.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Burnout isn’t a badge of honor. It’s a sign your message is working too hard without a clear promise behind it. We sit down with publishing veteran Stephanie Moon to map a calmer, smarter path to author visibility—one built on trust, clarity, and sustainable habits rather than trend chasing.

Across 15 years in marketing and publicity, Stephanie has watched great books stall because nobody knew they existed and brilliant authors hide behind vague pitches. Together we break down how to start building your brand the day you decide to write, why you—not a niche or a single topic—are the differentiator, and how to translate your expertise into a one‑sentence promise readers can repeat. You will hear a candid benchmark for social conversion, the real role of email, and a case study of a debut cookbook that sold 30,000 copies by pairing genuine enthusiasm with a warmed‑up community.

We also dig into practical systems: a weekly content rhythm that compounds, how to repurpose one cornerstone piece into email and social without sounding robotic, and why repetition is persuasion, not laziness. Stephanie makes a compelling case for storytelling as your moat in the age of AI—specific moments, clear arcs, and takeaways that make your frameworks unforgettable. Finally, we compare traditional and self‑publishing tradeoffs so you can choose the path that fits your capacity and goals.

If you’re ready to sell more books with less noise—and protect your creative energy while you do it read more here.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18829117 Mon, 30 Mar 2026 05:00:00 -0400 1556 489 full false How To Choose Bundles, Summits And Conferences That Actually Convert How To Choose Bundles, Summits And Conferences That Actually Convert A bundle invite lands in your inbox. A summit host wants you to “get exposure.” A conference asks you to speak. They all sound like growth, but only one question decides whether it’s worth your time: is this the right audience, and are they actually buyers?

We walk through how we evaluate bundles, summits, and conference stages without getting distracted by vanity metrics. I explain why bundles can be a gray area, how broad bundles attract freebie hunters, and what makes a niche-specific bundle convert. We also get practical about the backend: if sign-ups come through my checkout cart at a zero-dollar checkout, I can tag, track, trigger an email sequence, and offer an upsell immediately. If it’s a CSV file dump, it can break your funnel and block fast conversions.

Then we shift into summits and speaking gigs. I share why I’m more likely to say yes when I can teach, offer a clean opt-in from my presentation, and leverage a VIP upgrade that proves someone is willing to spend. For conferences, we talk about the make-or-break detail: can you sell from stage or invite people directly into a program? If you can, speaking becomes a reliable lead generation strategy, not just “visibility.”

If you want more episodes like this, subscribe, share with a business friend, and leave a quick review so more people can find the show. What’s the next promotion you’re considering right now?

Support the show

]]> A bundle invite lands in your inbox. A summit host wants you to “get exposure.” A conference asks you to speak. They all sound like growth, but only one question decides whether it’s worth your time: is this the right audience, and are they actually buyers?

We walk through how we evaluate bundles, summits, and conference stages without getting distracted by vanity metrics. I explain why bundles can be a gray area, how broad bundles attract freebie hunters, and what makes a niche-specific bundle convert. We also get practical about the backend: if sign-ups come through my checkout cart at a zero-dollar checkout, I can tag, track, trigger an email sequence, and offer an upsell immediately. If it’s a CSV file dump, it can break your funnel and block fast conversions.

Then we shift into summits and speaking gigs. I share why I’m more likely to say yes when I can teach, offer a clean opt-in from my presentation, and leverage a VIP upgrade that proves someone is willing to spend. For conferences, we talk about the make-or-break detail: can you sell from stage or invite people directly into a program? If you can, speaking becomes a reliable lead generation strategy, not just “visibility.”

If you want more episodes like this, subscribe, share with a business friend, and leave a quick review so more people can find the show. What’s the next promotion you’re considering right now?

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18893553 Tue, 24 Mar 2026 08:00:00 -0400 400 214 full false The CEO Decision Filter: How to Stop Pivoting Mid-Quarter The CEO Decision Filter: How to Stop Pivoting Mid-Quarter Tired of chasing every trend and feeling like your momentum resets every few weeks? We break down a simple CEO decision filter that keeps you focused for a full 90 days, even when revenue dips, boredom creeps in, competitors launch something shiny, or early results feel slow. The goal is clear: stop the mid‑quarter pivots, double down on what matters, and choose profit on purpose.

We start by separating strategy problems from discipline problems. Strategy issues show up as unclear messaging, misaligned offers, and audience mismatch; these require sharpening your promise and ensuring product‑market fit. Discipline issues look like one‑and‑done emails, sporadic posting, skipped collaborations, and platform hopping. From there, we move into data versus emotion—why a single viral post or a quiet week tells you nothing, and how to track leading and lagging indicators over a full 90‑day cycle so your choices are grounded in real numbers, not mood swings.

Focus is the multiplier, so we stress aligning every task with one 90‑day revenue goal and using an idea parking lot to defer good opportunities that don’t serve the current plan. We also unpack the difference between discomfort and misalignment: discomfort is the stretch that precedes growth, while misalignment drains your energy and signals a pivot to schedule next quarter. Instead of burning strategies down, we show how to tweak within the plan—iterating copy, refining audiences, optimizing funnels, and improving calls to action—so you build repeatable systems and SOPs that speed execution and strengthen confidence.

If you’re ready to measure what matters, keep momentum through the messy middle, and make decisions you can defend with data, this one’s for you. Subscribe, share with a founder who needs focus, and leave a review with your one 90‑day revenue goal—you’ll help others commit alongside you.

Read the full article.

Support the show

]]> Tired of chasing every trend and feeling like your momentum resets every few weeks? We break down a simple CEO decision filter that keeps you focused for a full 90 days, even when revenue dips, boredom creeps in, competitors launch something shiny, or early results feel slow. The goal is clear: stop the mid‑quarter pivots, double down on what matters, and choose profit on purpose.

We start by separating strategy problems from discipline problems. Strategy issues show up as unclear messaging, misaligned offers, and audience mismatch; these require sharpening your promise and ensuring product‑market fit. Discipline issues look like one‑and‑done emails, sporadic posting, skipped collaborations, and platform hopping. From there, we move into data versus emotion—why a single viral post or a quiet week tells you nothing, and how to track leading and lagging indicators over a full 90‑day cycle so your choices are grounded in real numbers, not mood swings.

Focus is the multiplier, so we stress aligning every task with one 90‑day revenue goal and using an idea parking lot to defer good opportunities that don’t serve the current plan. We also unpack the difference between discomfort and misalignment: discomfort is the stretch that precedes growth, while misalignment drains your energy and signals a pivot to schedule next quarter. Instead of burning strategies down, we show how to tweak within the plan—iterating copy, refining audiences, optimizing funnels, and improving calls to action—so you build repeatable systems and SOPs that speed execution and strengthen confidence.

If you’re ready to measure what matters, keep momentum through the messy middle, and make decisions you can defend with data, this one’s for you. Subscribe, share with a founder who needs focus, and leave a review with your one 90‑day revenue goal—you’ll help others commit alongside you.

Read the full article.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18713932 Mon, 23 Mar 2026 05:00:00 -0400 976 488 full false The Simplest Way to Create Sustainable Profit (Without Chasing More Revenue) The Simplest Way to Create Sustainable Profit (Without Chasing More Revenue) Feeling stuck on the revenue treadmill—working harder, selling more, but taking home the same? We brought on Kelli Wise, strategic bookkeeper and CFO for online business owners, to break down how to build sustainable profit you can count on and finally pay yourself with confidence. Together we challenge the myth that growth alone fixes cash flow, and we show how expenses quietly swell to meet your sales unless you plan your margins on purpose.

We start by defining sustainable profit in plain terms, then map it to the season your business is in: growth, maintenance, or restructure. Kelli shares the TIP framework—Time, Intention, Predictability—so you can choose how much energy to invest, plan outcomes upfront, and create profit that repeats. You’ll learn how to spot the red flags of an unsustainable model: endless hours, flat take-home pay, reactive spending, and the urge to throw money at ads or hires without a clear strategy.

From there, we turn bookkeeping into a power tool rather than a tax chore. Kelli walks us through the five expense buckets—Owner Compensation, Team, Marketing, Business Health, and Operations & Delivery—and how to convert each into a percentage of revenue to see what’s healthy, what’s bloated, and what’s starving your profit. We dig into common pitfalls like over-indexing on ads, stacking subscriptions that go unused, and underinvesting in team support that would free you for sales and delivery.

If you want a 90-day plan to lift profit without adding hours, we outline three simple moves: run a 15-minute profit pulse, cut low-ROI recurring costs, and right-size your team so your time goes to high-value work. For owners not on payroll, we clarify how to pay yourself from profit and set aside taxes intentionally. To make it concrete, Kelli shares her Create Predictable Paydays calculator—a simple, visual tool to average your revenue, expenses, and profit, then plan how much goes to you, taxes, savings, reinvestment, or debt.

Subscribe for more straight-talking strategy, share this with a founder friend who’s stuck chasing topline wins, and leave a review with the one expense you’re cutting this week. Your profit plan starts now.

Read the full article.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Feeling stuck on the revenue treadmill—working harder, selling more, but taking home the same? We brought on Kelli Wise, strategic bookkeeper and CFO for online business owners, to break down how to build sustainable profit you can count on and finally pay yourself with confidence. Together we challenge the myth that growth alone fixes cash flow, and we show how expenses quietly swell to meet your sales unless you plan your margins on purpose.

We start by defining sustainable profit in plain terms, then map it to the season your business is in: growth, maintenance, or restructure. Kelli shares the TIP framework—Time, Intention, Predictability—so you can choose how much energy to invest, plan outcomes upfront, and create profit that repeats. You’ll learn how to spot the red flags of an unsustainable model: endless hours, flat take-home pay, reactive spending, and the urge to throw money at ads or hires without a clear strategy.

From there, we turn bookkeeping into a power tool rather than a tax chore. Kelli walks us through the five expense buckets—Owner Compensation, Team, Marketing, Business Health, and Operations & Delivery—and how to convert each into a percentage of revenue to see what’s healthy, what’s bloated, and what’s starving your profit. We dig into common pitfalls like over-indexing on ads, stacking subscriptions that go unused, and underinvesting in team support that would free you for sales and delivery.

If you want a 90-day plan to lift profit without adding hours, we outline three simple moves: run a 15-minute profit pulse, cut low-ROI recurring costs, and right-size your team so your time goes to high-value work. For owners not on payroll, we clarify how to pay yourself from profit and set aside taxes intentionally. To make it concrete, Kelli shares her Create Predictable Paydays calculator—a simple, visual tool to average your revenue, expenses, and profit, then plan how much goes to you, taxes, savings, reinvestment, or debt.

Subscribe for more straight-talking strategy, share this with a founder friend who’s stuck chasing topline wins, and leave a review with the one expense you’re cutting this week. Your profit plan starts now.

Read the full article.

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18706201 Mon, 16 Mar 2026 05:00:00 -0400 1834 487 full false The Shift From Operator to CEO: Why Busy Isn’t Strategic The Shift From Operator to CEO: Why Busy Isn’t Strategic What if being “fully booked” is the reason you feel behind? We pull back the curtain on the operator mindset—busy, reactive, and addicted to checking boxes—and replace it with a CEO approach that channels your time into one focused, revenue-driving outcome. Instead of chasing trends and starting over every week, we build a simple 90-day lens that protects your priorities, clarifies your message, and makes progress measurable.

Across this conversation, we reframe how experts and service providers structure their work. We define the real difference between effort and outcomes, then design a quarter where every core activity supports a single offer or revenue target. You’ll hear how to translate that target into monthly milestones and weekly needle-movers: sales assets that convert, nurture sequences that answer objections, and content that points buyers toward one clear decision. We also dig into what to stop doing—reactive pivots, shiny-object projects, and over-editing low-impact tasks—so your best hours go to the moves that actually pay you back.

Data becomes your feedback loop, not your stressor. We walk through the leading and lagging metrics that matter, from opt-ins and booked calls to conversion rates and total revenue. With a calm weekly review, you adjust tactics without scrapping the plan, then close the quarter with a short retrospective that turns lessons into leverage. The payoff is momentum without burnout: a cadence you can sustain, a message your audience understands, and offers that grow stronger with each quarter you run.

Ready to trade busyness for strategy? Press play, set your one revenue goal for the next 90 days, and commit to finishing what you start. If this helps, subscribe, share it with a friend who needs focus, and leave a quick review to tell us your next 90-day target.

Read the full article.

Support the show

]]> What if being “fully booked” is the reason you feel behind? We pull back the curtain on the operator mindset—busy, reactive, and addicted to checking boxes—and replace it with a CEO approach that channels your time into one focused, revenue-driving outcome. Instead of chasing trends and starting over every week, we build a simple 90-day lens that protects your priorities, clarifies your message, and makes progress measurable.

Across this conversation, we reframe how experts and service providers structure their work. We define the real difference between effort and outcomes, then design a quarter where every core activity supports a single offer or revenue target. You’ll hear how to translate that target into monthly milestones and weekly needle-movers: sales assets that convert, nurture sequences that answer objections, and content that points buyers toward one clear decision. We also dig into what to stop doing—reactive pivots, shiny-object projects, and over-editing low-impact tasks—so your best hours go to the moves that actually pay you back.

Data becomes your feedback loop, not your stressor. We walk through the leading and lagging metrics that matter, from opt-ins and booked calls to conversion rates and total revenue. With a calm weekly review, you adjust tactics without scrapping the plan, then close the quarter with a short retrospective that turns lessons into leverage. The payoff is momentum without burnout: a cadence you can sustain, a message your audience understands, and offers that grow stronger with each quarter you run.

Ready to trade busyness for strategy? Press play, set your one revenue goal for the next 90 days, and commit to finishing what you start. If this helps, subscribe, share it with a friend who needs focus, and leave a quick review to tell us your next 90-day target.

Read the full article.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18707291 Mon, 09 Mar 2026 05:00:00 -0400 502 486 full false Why is Accountability Important (Just Like a Best Friend) with Natalie Sisson Why is Accountability Important (Just Like a Best Friend) with Natalie Sisson Goals don’t fail because you’re lazy; they fail because you’re alone with them. We sat down with Natalie, a veteran coach and community builder from New Zealand, to unpack why accountability works, how to make it feel supportive instead of pushy, and what happens when you choose partners who match your values and season of life. If you’ve ever swung between overstuffed weeks and quiet procrastination, this conversation gives you a humane system for steady progress.

We start by demystifying accountability and tackling the myths that it’s joyless or rigid. Natalie shares the numbers that change the game: writing a goal helps a little, telling someone boosts it to 65 percent, and showing up for regular check-ins pushes success to 95 percent. From there, we dig into motivation styles—why revenue isn’t always the right carrot, how service and impact can fuel deeper commitment, and how a thoughtful partner will adapt their approach to what actually moves you. You’ll learn to spot the “overwhelm spiral,” break work into realistic steps, and use weekly top threes to ship what matters.

We also get practical about finding the right people. Paid masterminds and memberships offer structure and peer alignment, while conferences and online communities spark organic matches. Fit matters: look for integrity, follow-through, and complementary strengths rather than identical personalities. Groups can outperform pairs by giving you a mix of strategist, challenger, and encourager—so you get the push you need on some days and the lift you need on others. We touch on the unique power of retreats to reset energy and sharpen plans, then introduce Natalie’s life audit to align health, relationships, and business goals so you’re building with real capacity, not fumes.

Ready to stop ghosting your goals? Tune in, choose a partner, and commit to a simple cadence. Want to take it to the next level?  Apply for a mastermind today!

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Goals don’t fail because you’re lazy; they fail because you’re alone with them. We sat down with Natalie, a veteran coach and community builder from New Zealand, to unpack why accountability works, how to make it feel supportive instead of pushy, and what happens when you choose partners who match your values and season of life. If you’ve ever swung between overstuffed weeks and quiet procrastination, this conversation gives you a humane system for steady progress.

We start by demystifying accountability and tackling the myths that it’s joyless or rigid. Natalie shares the numbers that change the game: writing a goal helps a little, telling someone boosts it to 65 percent, and showing up for regular check-ins pushes success to 95 percent. From there, we dig into motivation styles—why revenue isn’t always the right carrot, how service and impact can fuel deeper commitment, and how a thoughtful partner will adapt their approach to what actually moves you. You’ll learn to spot the “overwhelm spiral,” break work into realistic steps, and use weekly top threes to ship what matters.

We also get practical about finding the right people. Paid masterminds and memberships offer structure and peer alignment, while conferences and online communities spark organic matches. Fit matters: look for integrity, follow-through, and complementary strengths rather than identical personalities. Groups can outperform pairs by giving you a mix of strategist, challenger, and encourager—so you get the push you need on some days and the lift you need on others. We touch on the unique power of retreats to reset energy and sharpen plans, then introduce Natalie’s life audit to align health, relationships, and business goals so you’re building with real capacity, not fumes.

Ready to stop ghosting your goals? Tune in, choose a partner, and commit to a simple cadence. Want to take it to the next level?  Apply for a mastermind today!

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18513321 Mon, 02 Mar 2026 05:00:00 -0500 1503 485 full false How to Get More Clients (Without Burning Out Your Business) How to Get More Clients (Without Burning Out Your Business) More clients isn’t always more money—especially when your calendar is crammed, your energy is thin, and your revenue still feels fragile. We pull back the curtain on why a time-for-money model keeps therapists stuck and show how to design profit with intention, not exhaustion. If your income goals require more sessions than you can realistically hold, you don’t have a marketing problem; you have a revenue model problem.

We start by optimizing the foundation you already have. You’ll learn how to align fees with your expertise, turn referrals from a happy accident into a reliable system, and use onboarding to set clear expectations that reduce churn. We reframe retention as ethical, client-centered continuity, not a failure to “fix” fast—because growth takes time and therapy can serve people across seasons of life.

Then we explore ethical leverage that expands impact without draining capacity. Think small groups, intensives, retreats, or online workshops, along with digital tools like workbooks that deepen progress between sessions. These offers welcome folks not ready for one-to-one while strengthening outcomes for current clients. Finally, we cut through the noise with a simple rule: choose one strategy, commit for 90 days, and track the tasks and metrics that matter. No content treadmill, no sprawling product suite—just focused execution that compounds.

You’ll walk away with a practical blueprint to increase revenue, protect your energy, and build a more resilient practice: optimize what works, add a single leveraged offer, and create systems that run at a humane pace. Ready to step off the hustle hamster wheel and build with clarity? Join the Practice to Profit Summit.

Support the show

]]> More clients isn’t always more money—especially when your calendar is crammed, your energy is thin, and your revenue still feels fragile. We pull back the curtain on why a time-for-money model keeps therapists stuck and show how to design profit with intention, not exhaustion. If your income goals require more sessions than you can realistically hold, you don’t have a marketing problem; you have a revenue model problem.

We start by optimizing the foundation you already have. You’ll learn how to align fees with your expertise, turn referrals from a happy accident into a reliable system, and use onboarding to set clear expectations that reduce churn. We reframe retention as ethical, client-centered continuity, not a failure to “fix” fast—because growth takes time and therapy can serve people across seasons of life.

Then we explore ethical leverage that expands impact without draining capacity. Think small groups, intensives, retreats, or online workshops, along with digital tools like workbooks that deepen progress between sessions. These offers welcome folks not ready for one-to-one while strengthening outcomes for current clients. Finally, we cut through the noise with a simple rule: choose one strategy, commit for 90 days, and track the tasks and metrics that matter. No content treadmill, no sprawling product suite—just focused execution that compounds.

You’ll walk away with a practical blueprint to increase revenue, protect your energy, and build a more resilient practice: optimize what works, add a single leveraged offer, and create systems that run at a humane pace. Ready to step off the hustle hamster wheel and build with clarity? Join the Practice to Profit Summit.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18664955 Mon, 23 Feb 2026 08:00:00 -0500 587 484 full false How to Scale Your Business Online: A Therapist’s Journey to 7 Figures with Kate Walker How to Scale Your Business Online: A Therapist’s Journey to 7 Figures with Kate Walker Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before COVID pushed demand into the stratosphere.

Kate walks us through the decisions that mattered: focusing on a small set of durable search terms instead of chasing broad SEO, using AI to identify cornerstone content and internal links, and building trust quickly through live webinars, a podcast, and YouTube. We talk about the system behind list growth—a single memorable bonus link, rotating freebies inside Podia, tagging and funnels that meet prospects where they are—so every new listener or reader can take the next step with ease.

Revenue scale came from reshaping the product, not just selling harder. Kate split one flagship course into three offers, added a membership to sustain value, and baked in upsells at checkout with well-timed save sequences when members consider canceling. She shares how capturing Google reviews, routing feedback intelligently, and constantly improving the content made price increases both fair and effective. Then we zoom out to the big leap: taking the course nationwide despite complex state-by-state rules. With SOPs, a trained team, and clear metrics, that expansion becomes a series of repeatable projects—and a path to more freedom, more impact, and more time for family.

If you’re ready to scale beyond the calendar, this conversation gives you a practical blueprint: start with an opt-in that truly helps, teach live to compress trust, write to the search terms that already bring buyers, and let your funnel run long enough to work. Subscribe, share this with a colleague who needs the nudge, and leave a review to tell us which tactic you’ll try first.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before COVID pushed demand into the stratosphere.

Kate walks us through the decisions that mattered: focusing on a small set of durable search terms instead of chasing broad SEO, using AI to identify cornerstone content and internal links, and building trust quickly through live webinars, a podcast, and YouTube. We talk about the system behind list growth—a single memorable bonus link, rotating freebies inside Podia, tagging and funnels that meet prospects where they are—so every new listener or reader can take the next step with ease.

Revenue scale came from reshaping the product, not just selling harder. Kate split one flagship course into three offers, added a membership to sustain value, and baked in upsells at checkout with well-timed save sequences when members consider canceling. She shares how capturing Google reviews, routing feedback intelligently, and constantly improving the content made price increases both fair and effective. Then we zoom out to the big leap: taking the course nationwide despite complex state-by-state rules. With SOPs, a trained team, and clear metrics, that expansion becomes a series of repeatable projects—and a path to more freedom, more impact, and more time for family.

If you’re ready to scale beyond the calendar, this conversation gives you a practical blueprint: start with an opt-in that truly helps, teach live to compress trust, write to the search terms that already bring buyers, and let your funnel run long enough to work. Subscribe, share this with a colleague who needs the nudge, and leave a review to tell us which tactic you’ll try first.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18373985 Mon, 16 Feb 2026 05:00:00 -0500 1878 483 full false The Power of Connections: How Strategic Relationships Transform Your Business The Power of Connections: How Strategic Relationships Transform Your Business What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers.

We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and courses that return hours to their week. Along the way, we dig into the practical side of strategic networking: how to find energizing communities, why masterminds compound results, and what separates a productive group from a doom spiral fixated on algorithms. You’ll hear simple, repeatable tactics to engage creators you admire, become a true superfan, and turn small interactions into long-term opportunities.

If you’ve ever wondered how to pitch a podcast or collaboration without feeling salesy, we break down the value-first approach that hosts actually respond to. Make it about their audience, be specific about outcomes, and back it up with proof you can deliver. We also share a step-by-step plan to identify potential partners already in your orbit, suggest accountability relationships, and create momentum that outlasts any algorithm change. By the end, you’ll have a clear blueprint to build relationships that drive referrals, sharpen your positioning, and help you create products that scale your impact.

Ready to act on it today? Apply for a mastermind today!

Read more HERE.

Support the show

]]> What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers.

We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and courses that return hours to their week. Along the way, we dig into the practical side of strategic networking: how to find energizing communities, why masterminds compound results, and what separates a productive group from a doom spiral fixated on algorithms. You’ll hear simple, repeatable tactics to engage creators you admire, become a true superfan, and turn small interactions into long-term opportunities.

If you’ve ever wondered how to pitch a podcast or collaboration without feeling salesy, we break down the value-first approach that hosts actually respond to. Make it about their audience, be specific about outcomes, and back it up with proof you can deliver. We also share a step-by-step plan to identify potential partners already in your orbit, suggest accountability relationships, and create momentum that outlasts any algorithm change. By the end, you’ll have a clear blueprint to build relationships that drive referrals, sharpen your positioning, and help you create products that scale your impact.

Ready to act on it today? Apply for a mastermind today!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18474862 Mon, 09 Feb 2026 05:00:00 -0500 728 482 full false From 1:1 Sessions to Passive Income Courses: A Play Therapist’s Growth Story with Lynn McLean From 1:1 Sessions to Passive Income Courses: A Play Therapist’s Growth Story with Lynn McLean Ever wished the parenting advice that actually works could meet you on your couch, at your pace, right when a meltdown is brewing? We sit down with play therapist and LCSW-S Lynn McLean to unpack how she transformed her parent coaching from room-bound sessions to flexible, evergreen online courses—without losing the heart of her work.

Lynn shares the moment-by-moment realities that drove the shift: parents stretched thin, the whiplash from Zoom fatigue, and the need to revisit strategies when kids hit new phases. She breaks down the skills that travel across ages—like reflecting feelings and smoothing transitions—and explains why lifetime access matters when your toddler becomes a teen. You’ll hear how a simple opt-in guide about why popular parenting trends stall warms up new listeners, how Facebook, SEO, and a short weekly show called Tantrum of the Week pull fresh families into her orbit, and why early enrollments often come from relationships built over years in practice.

We also go behind the build: the two-to-three month recording and platform ramp-up, the six-month idea-to-launch arc while running a full caseload, and the candid battle with imposter syndrome. Lynn outlines a clean playbook for therapists eyeing passive income: name the outcomes you deliver, structure content for clarity and reuse, lean on email to nurture trust, and borrow speed through masterminds and expert help. The result is a sustainable model that protects your energy, multiplies your impact, and gives parents tools they can replay on hard days.

If you’re a parent craving practical, evidence-based help or a clinician ready to scale your reach, this conversation offers a grounded roadmap and real-world examples you can copy. Subscribe, share with a friend who needs calmer mornings, and leave a review to tell us the next parenting challenge you want solved.

Read more HERE.

Apply for Mastermind!

Support the show

]]> Ever wished the parenting advice that actually works could meet you on your couch, at your pace, right when a meltdown is brewing? We sit down with play therapist and LCSW-S Lynn McLean to unpack how she transformed her parent coaching from room-bound sessions to flexible, evergreen online courses—without losing the heart of her work.

Lynn shares the moment-by-moment realities that drove the shift: parents stretched thin, the whiplash from Zoom fatigue, and the need to revisit strategies when kids hit new phases. She breaks down the skills that travel across ages—like reflecting feelings and smoothing transitions—and explains why lifetime access matters when your toddler becomes a teen. You’ll hear how a simple opt-in guide about why popular parenting trends stall warms up new listeners, how Facebook, SEO, and a short weekly show called Tantrum of the Week pull fresh families into her orbit, and why early enrollments often come from relationships built over years in practice.

We also go behind the build: the two-to-three month recording and platform ramp-up, the six-month idea-to-launch arc while running a full caseload, and the candid battle with imposter syndrome. Lynn outlines a clean playbook for therapists eyeing passive income: name the outcomes you deliver, structure content for clarity and reuse, lean on email to nurture trust, and borrow speed through masterminds and expert help. The result is a sustainable model that protects your energy, multiplies your impact, and gives parents tools they can replay on hard days.

If you’re a parent craving practical, evidence-based help or a clinician ready to scale your reach, this conversation offers a grounded roadmap and real-world examples you can copy. Subscribe, share with a friend who needs calmer mornings, and leave a review to tell us the next parenting challenge you want solved.

Read more HERE.

Apply for Mastermind!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18371930 Mon, 02 Feb 2026 05:00:00 -0500 1273 481 full false Why The Show Evolved To Practice To Profit Why The Show Evolved To Practice To Profit If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income.

We walk through why the influencer era had its season and why many experts now crave stability, intention, and freedom from the 1:1 grind. You’ll hear how to rethink “practice” as the sum of your skills, systems, and results—the foundation for courses, group programs, memberships, and productized services that deliver outcomes at scale. We share the filters we use to validate offer ideas, design simple funnels that convert, and protect delivery quality without adding endless hours to your week. Ethics matter here: no hype, no inflated promises—just honest frameworks, proof, and sustainable strategy.

You’ll also get clarity on what stays the same: practical tactics, mindset shifts, behind-the-scenes lessons, and conversations with builders who prioritize long-term growth over short-term noise. The difference is depth and intention. Whether you’re a consultant, educator, creator, or service pro, you’ll leave with a life-first lens for pricing, packaging, and capacity planning—plus the courage to say no to shiny objects and yes to a business that supports your life.

If you’re ready to scale with purpose, hit follow, share this with a friend who needs a reset, and leave a quick review to help others find the show. Your expertise is ready for its next level—let’s build it together.

Support the show

]]> If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income.

We walk through why the influencer era had its season and why many experts now crave stability, intention, and freedom from the 1:1 grind. You’ll hear how to rethink “practice” as the sum of your skills, systems, and results—the foundation for courses, group programs, memberships, and productized services that deliver outcomes at scale. We share the filters we use to validate offer ideas, design simple funnels that convert, and protect delivery quality without adding endless hours to your week. Ethics matter here: no hype, no inflated promises—just honest frameworks, proof, and sustainable strategy.

You’ll also get clarity on what stays the same: practical tactics, mindset shifts, behind-the-scenes lessons, and conversations with builders who prioritize long-term growth over short-term noise. The difference is depth and intention. Whether you’re a consultant, educator, creator, or service pro, you’ll leave with a life-first lens for pricing, packaging, and capacity planning—plus the courage to say no to shiny objects and yes to a business that supports your life.

If you’re ready to scale with purpose, hit follow, share this with a friend who needs a reset, and leave a quick review to help others find the show. Your expertise is ready for its next level—let’s build it together.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18470040 Sun, 01 Feb 2026 05:00:00 -0500 248 full false The Power of Networking: How Strategic Connections Can Transform Your Business The Power of Networking: How Strategic Connections Can Transform Your Business What if the hours you add aren’t the reason your business grows? We make the case that smart relationships beat raw hustle, then map a practical system for turning peers, mentors, creators, and event partners into compounding momentum. Starting with the network you already have, we break down how to lead with listening, spot complementary strengths, and make referrals that build trust on both sides. You will hear why a single podcast appearance can out-convert a dozen cold pitches and how to turn that visibility into warm, ongoing collaboration.

We walk through four high-leverage relationship paths—peer networking, mentorship, strategic collaborations, and events—and show how each one brings a different kind of lift. Think coffee chats that create precise introductions, guest swaps that put you in front of a ready audience, and event invites that borrow credibility at scale. Along the way, we share niche examples, like when a therapist serving first responders should refer a police officer to a specialist, and how seemingly different fields can still share an overlapping audience that makes co-creation natural and profitable.

To tie it together, we outline the structure of a curated mastermind that blends all four paths. With five to seven members, three meetings each month, two 90-day sprints, and monthly hot seats, you get accountability, targeted feedback, and a cross-pollination of skills—YouTube growth from one member, email monetization from another. The result is a clear path from conversation to outcome: fewer cold pitches, more warm invitations, and clients arriving pre-sold through trusted voices.

If this resonates and you are ready to grow through relationships, apply to our mastermind today. Subscribe, share this episode with someone who needs a better networking playbook, and leave a review to tell us what collaboration you are planning next.

Read more HERE

Support the show

]]> What if the hours you add aren’t the reason your business grows? We make the case that smart relationships beat raw hustle, then map a practical system for turning peers, mentors, creators, and event partners into compounding momentum. Starting with the network you already have, we break down how to lead with listening, spot complementary strengths, and make referrals that build trust on both sides. You will hear why a single podcast appearance can out-convert a dozen cold pitches and how to turn that visibility into warm, ongoing collaboration.

We walk through four high-leverage relationship paths—peer networking, mentorship, strategic collaborations, and events—and show how each one brings a different kind of lift. Think coffee chats that create precise introductions, guest swaps that put you in front of a ready audience, and event invites that borrow credibility at scale. Along the way, we share niche examples, like when a therapist serving first responders should refer a police officer to a specialist, and how seemingly different fields can still share an overlapping audience that makes co-creation natural and profitable.

To tie it together, we outline the structure of a curated mastermind that blends all four paths. With five to seven members, three meetings each month, two 90-day sprints, and monthly hot seats, you get accountability, targeted feedback, and a cross-pollination of skills—YouTube growth from one member, email monetization from another. The result is a clear path from conversation to outcome: fewer cold pitches, more warm invitations, and clients arriving pre-sold through trusted voices.

If this resonates and you are ready to grow through relationships, apply to our mastermind today. Subscribe, share this episode with someone who needs a better networking playbook, and leave a review to tell us what collaboration you are planning next.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18469504 Mon, 26 Jan 2026 05:00:00 -0500 662 480 full false The Power of Sales Email Marketing: How She Sold Out Her Workshop & Increased Revenue with Upsells The Power of Sales Email Marketing: How She Sold Out Her Workshop & Increased Revenue with Upsells If the word “sales” makes your stomach flip, you’re going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress.

Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn’t a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt.

We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connection course delivered as a private podcast, and a stress and crisis management toolkit for when it all hits the fan. Each step meets parents where they are and helps them become the thermostat—steady, present, and responsive—so their kids can settle too. We also tackle unsubscribe anxiety, how to find a healthy sending cadence, and why multi-touch messages are accessibility, not annoyance, in a loud world.

To close, Tabitha shares a five-minute nervous system reset you can use anywhere to shift from reactivity to calm. It’s a practical grounding tool and a great metaphor for sustainable marketing: small, compassionate actions repeated over time create real change. If you’ve been hesitant to email your list, this is your permission slip to invite with integrity and watch your impact—and revenue—grow. If this resonates, follow the show, share it with a friend, and leave a quick review to help more creators find us.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> If the word “sales” makes your stomach flip, you’re going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress.

Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn’t a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt.

We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connection course delivered as a private podcast, and a stress and crisis management toolkit for when it all hits the fan. Each step meets parents where they are and helps them become the thermostat—steady, present, and responsive—so their kids can settle too. We also tackle unsubscribe anxiety, how to find a healthy sending cadence, and why multi-touch messages are accessibility, not annoyance, in a loud world.

To close, Tabitha shares a five-minute nervous system reset you can use anywhere to shift from reactivity to calm. It’s a practical grounding tool and a great metaphor for sustainable marketing: small, compassionate actions repeated over time create real change. If you’ve been hesitant to email your list, this is your permission slip to invite with integrity and watch your impact—and revenue—grow. If this resonates, follow the show, share it with a friend, and leave a quick review to help more creators find us.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18344051 Mon, 19 Jan 2026 05:00:00 -0500 1774 479 full false The Hidden Power of Masterminds in Business Growth The Hidden Power of Masterminds in Business Growth The “self-made” story sounds inspiring, but it leaves out the secret that actually accelerates growth: the right people in your corner. We open up about how masterminds create 2.5x momentum by combining accountability, proximity, and perspective, and why those three forces beat lone-wolf hustling every time. From weekly wins that build confidence to simple systems that cut through scattered days, you’ll hear how focused structure turns plans into results without sacrificing your life outside the business.

We share a client journey that moved from doom scrolling to disciplined action using habit stacking and 90-day goals, unlocking more revenue and more family time. Then we unpack the four hidden gains most leaders overlook: clarity from sharp questions, confidence from speaking goals aloud, collaboration that drives warm referrals and co-marketing, and resilience that helps you bounce back faster when a launch wobbles. These are the compounding advantages you get when you stop building in a silo and start building with a trusted circle.

If you’re exploring a mastermind, we also map out how to choose one that fits: a facilitator who teaches and holds you accountable, a room of like-minded entrepreneurs with complementary strengths, and a culture that prioritizes collaboration over competition.  Ready to find your people and scale with purpose? Subscribe, share this with a friend who needs momentum, and leave a review to tell us the one shift you’re making this quarter.

Support the show

]]> The “self-made” story sounds inspiring, but it leaves out the secret that actually accelerates growth: the right people in your corner. We open up about how masterminds create 2.5x momentum by combining accountability, proximity, and perspective, and why those three forces beat lone-wolf hustling every time. From weekly wins that build confidence to simple systems that cut through scattered days, you’ll hear how focused structure turns plans into results without sacrificing your life outside the business.

We share a client journey that moved from doom scrolling to disciplined action using habit stacking and 90-day goals, unlocking more revenue and more family time. Then we unpack the four hidden gains most leaders overlook: clarity from sharp questions, confidence from speaking goals aloud, collaboration that drives warm referrals and co-marketing, and resilience that helps you bounce back faster when a launch wobbles. These are the compounding advantages you get when you stop building in a silo and start building with a trusted circle.

If you’re exploring a mastermind, we also map out how to choose one that fits: a facilitator who teaches and holds you accountable, a room of like-minded entrepreneurs with complementary strengths, and a culture that prioritizes collaboration over competition.  Ready to find your people and scale with purpose? Subscribe, share this with a friend who needs momentum, and leave a review to tell us the one shift you’re making this quarter.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18286034 Mon, 12 Jan 2026 05:00:00 -0500 551 478 full false The Importance of Branding in Marketing: How She Transformed Her Business Through Brand Strategy The Importance of Branding in Marketing: How She Transformed Her Business Through Brand Strategy What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.

We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn’t.

You’ll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn’t pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.

If you’re a clinician, creator, or founder who’s tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.

Read it HERE.

Support the show

]]> What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.

We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully letting go of what doesn’t.

You’ll also hear about an ethical visibility win: a respectful client email series that simply named her resources—podcast, book, shame quiz, and the Better Way guide. The result wasn’t pushy; it was supportive care beyond the therapy hour. Ellie then breaks down her Better Way framework—awareness, education and exploration, taking down defenses, transformation, establishing and empowering, and rising in resilience—and shows how it helps people move from surviving to thriving with both therapeutic depth and faith-integrated hope.

If you’re a clinician, creator, or founder who’s tired of guessing at content and watching a “pretty” brand underperform, this conversation offers a practical roadmap. We cover audience definition, messaging, site structure, content strategy, and simple metrics you can track today. Listen, take notes, and then tell us your next move. If this helped, follow the show, share it with a friend who needs brand clarity, and leave a quick review so more people can find it.

Read it HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18331686 Mon, 05 Jan 2026 05:00:00 -0500 1200 477 full false Behind the Scenes of a Mastermind Behind the Scenes of a Mastermind Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue.

We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months.

Across five-plus years and nearly twenty groups, the pattern is clear: the right room compounds results. We share real wins, from a member crossing the million-dollar mark in a year to another transforming stage talks into organizational training that reshaped mental health priorities for police departments and therapists. Many finally shipped long-stalled products, supported by peers who both challenge and cheer. Consistency fuels momentum through a tight session flow—progress checks against 90-day goals, logged weekly wins, two deep hot seats, and a quick open floor—plus an active community that keeps the work moving between calls.

If you’re craving accountability, steady, strategic growth, and you’re tired of building alone, this might be your room. Bring your best skill, your biggest gap, and your real numbers. Ready to explore fit for the next cohort? Apply today and let’s book a short discovery call. And if this resonated, subscribe, share with a friend who’s ready to grow, and leave a review to help others find the show.

Support the show

]]> Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue.

We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months.

Across five-plus years and nearly twenty groups, the pattern is clear: the right room compounds results. We share real wins, from a member crossing the million-dollar mark in a year to another transforming stage talks into organizational training that reshaped mental health priorities for police departments and therapists. Many finally shipped long-stalled products, supported by peers who both challenge and cheer. Consistency fuels momentum through a tight session flow—progress checks against 90-day goals, logged weekly wins, two deep hot seats, and a quick open floor—plus an active community that keeps the work moving between calls.

If you’re craving accountability, steady, strategic growth, and you’re tired of building alone, this might be your room. Bring your best skill, your biggest gap, and your real numbers. Ready to explore fit for the next cohort? Apply today and let’s book a short discovery call. And if this resonated, subscribe, share with a friend who’s ready to grow, and leave a review to help others find the show.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18285870 Mon, 29 Dec 2025 05:00:00 -0500 480 476 full false Proven SEO Tips to Improve Your Google Rankings in 2026 Proven SEO Tips to Improve Your Google Rankings in 2026 Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks.

We start by mapping the biggest shift: if AI can answer it fast, don’t write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.

Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.

If you’re ready to stop chasing trends and start shipping content that ranks because it’s genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you’ll test first.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks.

We start by mapping the biggest shift: if AI can answer it fast, don’t write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.

Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the right plan depends on where you are and what you need. Ty outlines a simple testing cadence you can run on clusters of similar pages, how to read leading indicators without overreacting, and why he follows what Google rewards instead of what Google says. For local and professional services, we highlight the outsized impact of a complete Google Business Profile and rich service pages. For creators and publishers, we offer frameworks for turning generic listicles into decision-making guides, comparisons, and itineraries grounded in real experience.

If you’re ready to stop chasing trends and start shipping content that ranks because it’s genuinely better, this conversation is your blueprint. Subscribe for more proven strategies, share this with a friend who needs a smarter SEO plan, and leave a review with the one tactic you’ll test first.

Read more HERE

If you want deeper coaching, more transparency, and the episodes that actually help you make decisions faster in your business, then subscribe to Unhinged.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18288281 Mon, 22 Dec 2025 05:00:00 -0500 1735 475 full false How to Hold Yourself Accountable for Your Goals How to Hold Yourself Accountable for Your Goals Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips.

First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves the needle, extend deadlines quietly, and confuse motion with results. We reframe accountability as guidance, not guilt, and show how small, consistent wins build the confidence and energy to keep going. From defining a single measurable 90-day outcome to choosing three lever tasks that drive it, you’ll learn how to create focus that survives daily noise.

Then we unpack the three pillars of real accountability. Pillar one: a clear, shared goal so collaborators can help you ignore distractions. Pillar two: simple, reliable check-ins that track shipped work and surface roadblocks early. Pillar three: community and collaboration, where peers offer models, troubleshoot bottlenecks, and help you turn overwhelming projects into doable steps. We talk through picking an accountability partner whose strengths complement yours and how to use short weekly touchpoints for maximum effect.

Finally, we walk through the structure of a mastermind that keeps founders executing: recurring meetings, hot seats for targeted problem-solving, and a culture that celebrates completions. You’ll leave with a lightweight system you can start today and a playbook for finding the right room to grow. If your plan has been waiting for a spark, this is the match.

If this resonates, subscribe, share the episode with a builder who needs it, and leave a quick review to help more entrepreneurs find the show. Ready for structured accountability? Apply to the mastermind to get started today.

Read more HERE

Support the show

]]> Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips.

First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves the needle, extend deadlines quietly, and confuse motion with results. We reframe accountability as guidance, not guilt, and show how small, consistent wins build the confidence and energy to keep going. From defining a single measurable 90-day outcome to choosing three lever tasks that drive it, you’ll learn how to create focus that survives daily noise.

Then we unpack the three pillars of real accountability. Pillar one: a clear, shared goal so collaborators can help you ignore distractions. Pillar two: simple, reliable check-ins that track shipped work and surface roadblocks early. Pillar three: community and collaboration, where peers offer models, troubleshoot bottlenecks, and help you turn overwhelming projects into doable steps. We talk through picking an accountability partner whose strengths complement yours and how to use short weekly touchpoints for maximum effect.

Finally, we walk through the structure of a mastermind that keeps founders executing: recurring meetings, hot seats for targeted problem-solving, and a culture that celebrates completions. You’ll leave with a lightweight system you can start today and a playbook for finding the right room to grow. If your plan has been waiting for a spark, this is the match.

If this resonates, subscribe, share the episode with a builder who needs it, and leave a quick review to help more entrepreneurs find the show. Ready for structured accountability? Apply to the mastermind to get started today.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18211096 Mon, 15 Dec 2025 05:00:00 -0500 434 474 full false How to Delegate Tasks in Your Small Business with Brittany Bettini How to Delegate Tasks in Your Small Business with Brittany Bettini Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change.

We get honest about control, especially the hyper-independence many women entrepreneurs carry into their businesses. Brittany shares how she moved from doing everything to doing only what lights her up—coaching, teaching, creating—while VAs handle operations, inboxes, research, scheduling, design assets, and home tasks like groceries and laundry. The key isn’t just offloading tasks; it’s choosing what to keep based on joy, genius, and revenue impact, then backing the rest with documentation that a new hire can follow on day one.

You’ll hear how to use Loom and AI to turn screen recordings into step-by-step SOPs, why in-house virtual assistants (especially experienced Filipino VAs) protect your IP and culture, and how to structure training so your team writes and updates the manuals as they work. We cover mistakes to avoid—like over-relying on agencies for core functions—and the management rhythms that keep quality high without micromanaging: clear outcomes, visible dashboards, and monthly SOP reviews. Think of delegation like a pendulum: initial training takes time and money, then the swing returns with compounding freedom, focus, and revenue.

If you’re ready to stop being the bottleneck and start being the leader, this conversation gives you the tools and the nudge to move. 

Read more HERE

Support the show

]]> Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change.

We get honest about control, especially the hyper-independence many women entrepreneurs carry into their businesses. Brittany shares how she moved from doing everything to doing only what lights her up—coaching, teaching, creating—while VAs handle operations, inboxes, research, scheduling, design assets, and home tasks like groceries and laundry. The key isn’t just offloading tasks; it’s choosing what to keep based on joy, genius, and revenue impact, then backing the rest with documentation that a new hire can follow on day one.

You’ll hear how to use Loom and AI to turn screen recordings into step-by-step SOPs, why in-house virtual assistants (especially experienced Filipino VAs) protect your IP and culture, and how to structure training so your team writes and updates the manuals as they work. We cover mistakes to avoid—like over-relying on agencies for core functions—and the management rhythms that keep quality high without micromanaging: clear outcomes, visible dashboards, and monthly SOP reviews. Think of delegation like a pendulum: initial training takes time and money, then the swing returns with compounding freedom, focus, and revenue.

If you’re ready to stop being the bottleneck and start being the leader, this conversation gives you the tools and the nudge to move. 

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18211095 Mon, 08 Dec 2025 05:00:00 -0500 1178 473 full false You are Who You Surround Yourself With You are Who You Surround Yourself With Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable.

We break down the law of averages in practical terms and explore the three big transfers that happen in any group: beliefs, accountability, and momentum. You’ll hear the roles to include—an encourager who keeps your courage intact, a collaborator who shares tactics and opens doors, and an expander who sits a few steps ahead and normalizes your next level. Instead of chasing status, we show why complementary strengths matter more: email strategy from one person, YouTube growth from another, keyword research from a third, podcast audience building from a fourth. That mix becomes a composite mentor, and it beats any single playbook.

Isolation has hidden costs: dwindling inspiration, slower feedback, and missed opportunities. We share how to avoid the isolation loop, why no one scales alone, and how to leverage second‑degree networks for partnerships, list growth, and faster iteration across any niche. If you’ve been thinking, “No one gets my business,” this conversation gives you a blueprint to find the right rooms and make progress feel inevitable.

If you want structured accountability and a curated circle that pushes you forward, apply to our mastermind and let’s take your business to the next level. Subscribe, share this with a founder who needs a stronger circle, and leave a review to help more builders find the show.

Support the show

]]> Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable.

We break down the law of averages in practical terms and explore the three big transfers that happen in any group: beliefs, accountability, and momentum. You’ll hear the roles to include—an encourager who keeps your courage intact, a collaborator who shares tactics and opens doors, and an expander who sits a few steps ahead and normalizes your next level. Instead of chasing status, we show why complementary strengths matter more: email strategy from one person, YouTube growth from another, keyword research from a third, podcast audience building from a fourth. That mix becomes a composite mentor, and it beats any single playbook.

Isolation has hidden costs: dwindling inspiration, slower feedback, and missed opportunities. We share how to avoid the isolation loop, why no one scales alone, and how to leverage second‑degree networks for partnerships, list growth, and faster iteration across any niche. If you’ve been thinking, “No one gets my business,” this conversation gives you a blueprint to find the right rooms and make progress feel inevitable.

If you want structured accountability and a curated circle that pushes you forward, apply to our mastermind and let’s take your business to the next level. Subscribe, share this with a founder who needs a stronger circle, and leave a review to help more builders find the show.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18211071 Mon, 01 Dec 2025 07:00:00 -0500 558 472 full false Smart Strategies for Preparing for Tax Season Without the Stress Smart Strategies for Preparing for Tax Season Without the Stress Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible.

We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transactions, and answering a short monthly list of questions so your P&L stays accurate. Then we layer in automation using project tools like Asana—recurring tasks for contractor 1099s, retirement contributions before the cutoff, and a post-filing strategy session with your CPA. The result is less guesswork, fewer surprises, and more time to focus on work that grows the business.

Rose breaks down the tax-savvy retirement options many entrepreneurs skip. Learn how a solo 401k can combine employee and profit-sharing contributions toward a high annual limit, why a SEP IRA might fit certain team setups, and how a defined benefit pension plan can unlock six-figure, tax-deductible contributions for high earners. We also cover structure choices, salary versus distributions, and the low-hanging savings a good accountant will spot when you bring organized numbers and smart questions.

If you’re ready to stop scrambling and start saving, this conversation gives you the playbook: simple systems, clear roles for your bookkeeper and CPA, and proven strategies to keep more of what you earn. Subscribe, share with a founder friend, and leave a review with the tax question you want us to tackle next.

Read more HERE

Support the show

]]> Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible.

We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transactions, and answering a short monthly list of questions so your P&L stays accurate. Then we layer in automation using project tools like Asana—recurring tasks for contractor 1099s, retirement contributions before the cutoff, and a post-filing strategy session with your CPA. The result is less guesswork, fewer surprises, and more time to focus on work that grows the business.

Rose breaks down the tax-savvy retirement options many entrepreneurs skip. Learn how a solo 401k can combine employee and profit-sharing contributions toward a high annual limit, why a SEP IRA might fit certain team setups, and how a defined benefit pension plan can unlock six-figure, tax-deductible contributions for high earners. We also cover structure choices, salary versus distributions, and the low-hanging savings a good accountant will spot when you bring organized numbers and smart questions.

If you’re ready to stop scrambling and start saving, this conversation gives you the playbook: simple systems, clear roles for your bookkeeper and CPA, and proven strategies to keep more of what you earn. Subscribe, share with a founder friend, and leave a review with the tax question you want us to tackle next.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18139795 Mon, 24 Nov 2025 05:00:00 -0500 1165 471 full false Behind the Scenes: How I Structure My Own 90-Day Plan Behind the Scenes: How I Structure My Own 90-Day Plan Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap.

You’ll hear why hands-on teaching outperformed daily posting, and how a focused four-day sales sprint helped our audience replace fear with confidence. We break down the sprint from idea to execution: curriculum design, scheduling, naming, sales page, onboarding emails, and the launch runway that warms demand before you ever ask for the sale. Then we connect it to a clean offer ladder—sprint into membership for practice, membership into mastermind for depth—so each step builds momentum and matches where buyers truly are in their customer journey.

Throughout, we emphasize practical metrics and simple storytelling. Track list growth, clicks, page views, and registrations so you know what to keep, cut, or tweak. Use awareness content to name the problem, momentum content to deliver quick wins, and conversion messages to earn the yes with clarity and timing. If you want less noise and more movement, this is a grounded path you can run every quarter.

Ready to build your next 90-day plan? Grab the 90 Day Plan program

Support the show

]]> Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap.

You’ll hear why hands-on teaching outperformed daily posting, and how a focused four-day sales sprint helped our audience replace fear with confidence. We break down the sprint from idea to execution: curriculum design, scheduling, naming, sales page, onboarding emails, and the launch runway that warms demand before you ever ask for the sale. Then we connect it to a clean offer ladder—sprint into membership for practice, membership into mastermind for depth—so each step builds momentum and matches where buyers truly are in their customer journey.

Throughout, we emphasize practical metrics and simple storytelling. Track list growth, clicks, page views, and registrations so you know what to keep, cut, or tweak. Use awareness content to name the problem, momentum content to deliver quick wins, and conversion messages to earn the yes with clarity and timing. If you want less noise and more movement, this is a grounded path you can run every quarter.

Ready to build your next 90-day plan? Grab the 90 Day Plan program

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18050300 Mon, 17 Nov 2025 05:00:00 -0500 787 470 full false Building Confidence Through Tiny Habits® - Strategic Business Planning with Julie DeLucca-Collins Building Confidence Through Tiny Habits® - Strategic Business Planning with Julie DeLucca-Collins Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum.

Julie breaks down habit stacking with simple, real-life examples: filling a water bottle after letting the dogs out, reading one chapter when you sit at your desk. We dig into why environment design beats good intentions, how quick celebrations rewire the brain for consistency, and the small tweaks that keep actions sustainable on your busiest days. From there, we shift into strategy: translating goals into daily and weekly actions, building a 12-week cadence, and using a Friday review to recalibrate without losing steam.

We also challenge the obsession with lagging metrics like downloads and revenue. Instead, you’ll learn to focus on leading indicators—outreach sent, content shipped, follow-ups logged—that you can control and that predict future results. Julie shares a clear distinction between doing more and doing what matters, plus the mindset shift from taking numbers personally to treating them as useful, neutral data. We close with a look at her Passion To Profit framework, which helps validate demand, price with confidence, and turn skills into a profitable, resilient business.

If you’re ready to replace “go big or go home” with small, consistent moves that compound, press play now. If this helped, subscribe, share it with a friend who needs momentum, and leave a quick review so we can reach more builders like you.

Read more HERE

Support the show

]]> Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum.

Julie breaks down habit stacking with simple, real-life examples: filling a water bottle after letting the dogs out, reading one chapter when you sit at your desk. We dig into why environment design beats good intentions, how quick celebrations rewire the brain for consistency, and the small tweaks that keep actions sustainable on your busiest days. From there, we shift into strategy: translating goals into daily and weekly actions, building a 12-week cadence, and using a Friday review to recalibrate without losing steam.

We also challenge the obsession with lagging metrics like downloads and revenue. Instead, you’ll learn to focus on leading indicators—outreach sent, content shipped, follow-ups logged—that you can control and that predict future results. Julie shares a clear distinction between doing more and doing what matters, plus the mindset shift from taking numbers personally to treating them as useful, neutral data. We close with a look at her Passion To Profit framework, which helps validate demand, price with confidence, and turn skills into a profitable, resilient business.

If you’re ready to replace “go big or go home” with small, consistent moves that compound, press play now. If this helped, subscribe, share it with a friend who needs momentum, and leave a quick review so we can reach more builders like you.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18057755 Mon, 10 Nov 2025 05:00:00 -0500 1353 469 full false Avoid the January Burnout: Start Your 2026 Plan Before the New Year Avoid the January Burnout: Start Your 2026 Plan Before the New Year January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers.

We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedule and measure. Using a real example—adding 1,000 qualified email subscribers—we map the projects (podcast guesting, list swaps, and creating a relevant opt-in) and outline the task lists that make them work: researching aligned shows, crafting targeted pitches, aligning the opt-in to episode topics, setting dates, and tracking conversions with simple attribution. You’ll hear how weekly check-ins on leading and lagging indicators help you pivot fast, protect your energy, and compound wins.

We also share two client stories that underscore the payoff of early planning. One entered Q1 with tasks queued and saw a 25% revenue lift in the first 90 days. The other waited until January to plan, spent two weeks catching up, and never found traction. The takeaway is clear: planning is a multiplier when done before the calendar flips. If you want a calmer January and a stronger February, build your quarter now—set two goals, define your projects, break them into tasks, and measure what matters.

Want the template and prompts we use? Grab the Strategic Growth Plan Guide in the description and get the 90-Day Plan program while it’s discounted. Subscribe, share this with a founder who’s stuck in resolution mode, and tell us: what are your two Q1 goals?

Read more HERE.

Support the show

]]> January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers.

We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedule and measure. Using a real example—adding 1,000 qualified email subscribers—we map the projects (podcast guesting, list swaps, and creating a relevant opt-in) and outline the task lists that make them work: researching aligned shows, crafting targeted pitches, aligning the opt-in to episode topics, setting dates, and tracking conversions with simple attribution. You’ll hear how weekly check-ins on leading and lagging indicators help you pivot fast, protect your energy, and compound wins.

We also share two client stories that underscore the payoff of early planning. One entered Q1 with tasks queued and saw a 25% revenue lift in the first 90 days. The other waited until January to plan, spent two weeks catching up, and never found traction. The takeaway is clear: planning is a multiplier when done before the calendar flips. If you want a calmer January and a stronger February, build your quarter now—set two goals, define your projects, break them into tasks, and measure what matters.

Want the template and prompts we use? Grab the Strategic Growth Plan Guide in the description and get the 90-Day Plan program while it’s discounted. Subscribe, share this with a founder who’s stuck in resolution mode, and tell us: what are your two Q1 goals?

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-18018181 Mon, 03 Nov 2025 07:00:00 -0500 611 468 full false Legal Requirements for Online Business Made Simple Legal Requirements for Online Business Made Simple You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds.

We start by separating copyright (your content) from trademarks (your brand) with real examples: why a five-minute trademark search saves a five-figure rebrand, what’s worth registering with the Copyright Office, and how AI-generated content changes what you actually own. Then we move into email: GDPR consent done right with unchecked boxes, why CAN-SPAM is not a hall pass, and how to keep your list-building clean without tanking deliverability. We also tackle the overlooked risk of memes and GIFs in newsletters, the right way to license images, and the safe lane with Canva’s terms.

Contracts get the spotlight too. Bobby explains why written agreements protect relationships, not just revenue, and how to structure terms that match the reality of your offers—scope, IP ownership, refunds, termination, and more. To make this easier, we explore Bobby’s Plainly Legal platform: a free Legal Manager that audits your business and prioritizes tasks, a powerful agreement generator with e‑signature, and Chat Legal for quick, vetted answers. The goal isn’t to turn you into a lawyer—it’s to give you the confidence to build, market, and sell without second-guessing every step.

If you found this helpful, follow the show, share it with a founder who needs a legal tune‑up, and leave a quick review so more builders can find it. Your support helps us bring on experts who save you time, money, and stress.

Read more HERE

Support the show

]]> You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds.

We start by separating copyright (your content) from trademarks (your brand) with real examples: why a five-minute trademark search saves a five-figure rebrand, what’s worth registering with the Copyright Office, and how AI-generated content changes what you actually own. Then we move into email: GDPR consent done right with unchecked boxes, why CAN-SPAM is not a hall pass, and how to keep your list-building clean without tanking deliverability. We also tackle the overlooked risk of memes and GIFs in newsletters, the right way to license images, and the safe lane with Canva’s terms.

Contracts get the spotlight too. Bobby explains why written agreements protect relationships, not just revenue, and how to structure terms that match the reality of your offers—scope, IP ownership, refunds, termination, and more. To make this easier, we explore Bobby’s Plainly Legal platform: a free Legal Manager that audits your business and prioritizes tasks, a powerful agreement generator with e‑signature, and Chat Legal for quick, vetted answers. The goal isn’t to turn you into a lawyer—it’s to give you the confidence to build, market, and sell without second-guessing every step.

If you found this helpful, follow the show, share it with a founder who needs a legal tune‑up, and leave a quick review so more builders can find it. Your support helps us bring on experts who save you time, money, and stress.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17988774 Mon, 27 Oct 2025 05:00:00 -0400 2280 467 full false How to Prioritize What Moves the Needle in the Next 90 Days How to Prioritize What Moves the Needle in the Next 90 Days Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue.

This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, you might be spinning your wheels. Social media posts, networking events, and even content creation need to be evaluated through the lens of real results, not just visibility or vanity metrics.

Success leaves clues, so we explore how to analyze what's already working in your business and double down on those proven strategies. Rather than constantly chasing new trends or tactics, learn how to "tighten the cork" on existing revenue streams. This might mean improving your sales page copy, focusing on email list growth that converts, or transforming successful launches into evergreen offers.

The path to sustainable growth isn't about working harder—it's about working smarter. Discover how to create an effective 90-day plan with just 1-2 focused goals, delegate tasks that don't require your unique expertise, and build systems that free you from busy work. By concentrating your energy on the 20% of activities that generate 80% of your results, you'll finally escape the overwhelm that plagues most entrepreneurs.

Ready to transform how you prioritize your time and efforts? Grab our 90-day planning framework and start focusing on what truly matters—growing your business and hitting your income goals without the burnout.

Support the show

]]> Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue.

This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, you might be spinning your wheels. Social media posts, networking events, and even content creation need to be evaluated through the lens of real results, not just visibility or vanity metrics.

Success leaves clues, so we explore how to analyze what's already working in your business and double down on those proven strategies. Rather than constantly chasing new trends or tactics, learn how to "tighten the cork" on existing revenue streams. This might mean improving your sales page copy, focusing on email list growth that converts, or transforming successful launches into evergreen offers.

The path to sustainable growth isn't about working harder—it's about working smarter. Discover how to create an effective 90-day plan with just 1-2 focused goals, delegate tasks that don't require your unique expertise, and build systems that free you from busy work. By concentrating your energy on the 20% of activities that generate 80% of your results, you'll finally escape the overwhelm that plagues most entrepreneurs.

Ready to transform how you prioritize your time and efforts? Grab our 90-day planning framework and start focusing on what truly matters—growing your business and hitting your income goals without the burnout.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17855332 Mon, 20 Oct 2025 05:00:00 -0400 567 466 full false How Selling Digital Products is a Game Changer for Veteran Bloggers How Selling Digital Products is a Game Changer for Veteran Bloggers Ready to stop trading hours for dollars and start building assets that work while you sleep? We sit down with Kathy, a veteran blogger of nearly two decades, to unpack how she moved beyond volatile ad revenue and turned her highest-value posts into profitable digital products—starting with simple printables and growing into the Safe Harbor Emergency Binder System. This isn’t about shiny tools or complicated funnels; it’s about solving real problems your audience already has and delivering a clear path to results.

Kathy shares the early days of blogging for a frugal homesteading audience, why ads once made sense, and what changed as search engines answered queries directly and social algorithms got noisier. We dig into her first wins on Etsy by packaging top goat-care posts into affordable PDFs, then explore how a single high-traffic article evolved into a complete emergency binder that families can grab in a crisis. From tornado prep and wildfire evacuations to everyday needs like policy numbers, titles, passwords, and DMV checklists, the binder’s value is peace of mind and time saved—benefits that resonate far beyond her original niche.

We also get tactical: how to choose your first product by mining analytics, structure it around a job-to-be-done, and use email marketing—not social—to educate, nurture, and sell without feeling pushy. You’ll learn why a simple “Life Happens” opt-in accelerates trust, how to design a customer journey with natural next steps, and the mindset shift from “I shouldn’t ask for money” to “I prescribe solutions that help.” If you’re a creator or blogger feeling squeezed by RPMs and algorithms, this conversation shows a practical, values-aligned path to sustainable revenue.

Subscribe for more creator business strategies, share this episode with a friend who needs a nudge to launch their first product, and leave a quick review with your biggest takeaway so we can keep bringing you actionable stories.

Read more HERE.

Support the show

]]> Ready to stop trading hours for dollars and start building assets that work while you sleep? We sit down with Kathy, a veteran blogger of nearly two decades, to unpack how she moved beyond volatile ad revenue and turned her highest-value posts into profitable digital products—starting with simple printables and growing into the Safe Harbor Emergency Binder System. This isn’t about shiny tools or complicated funnels; it’s about solving real problems your audience already has and delivering a clear path to results.

Kathy shares the early days of blogging for a frugal homesteading audience, why ads once made sense, and what changed as search engines answered queries directly and social algorithms got noisier. We dig into her first wins on Etsy by packaging top goat-care posts into affordable PDFs, then explore how a single high-traffic article evolved into a complete emergency binder that families can grab in a crisis. From tornado prep and wildfire evacuations to everyday needs like policy numbers, titles, passwords, and DMV checklists, the binder’s value is peace of mind and time saved—benefits that resonate far beyond her original niche.

We also get tactical: how to choose your first product by mining analytics, structure it around a job-to-be-done, and use email marketing—not social—to educate, nurture, and sell without feeling pushy. You’ll learn why a simple “Life Happens” opt-in accelerates trust, how to design a customer journey with natural next steps, and the mindset shift from “I shouldn’t ask for money” to “I prescribe solutions that help.” If you’re a creator or blogger feeling squeezed by RPMs and algorithms, this conversation shows a practical, values-aligned path to sustainable revenue.

Subscribe for more creator business strategies, share this episode with a friend who needs a nudge to launch their first product, and leave a quick review with your biggest takeaway so we can keep bringing you actionable stories.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17931983 Mon, 13 Oct 2025 05:00:00 -0400 1354 465 full false Stop Winging It: How a 90-Day Plan Creates Predictable Growth Stop Winging It: How a 90-Day Plan Creates Predictable Growth Ever feel like your creative business has you constantly putting out fires instead of making meaningful progress? You're not alone. The freedom we crave as content creators often leads to business chaos when we "wing it" without structure.

In this episode, I unpack why scattered approaches fail entrepreneurs and how implementing a strategic 90-day plan transforms both your business results and your quality of life. The problem isn't your creativity or work ethic—it's the lack of focused direction. When you jump from tactic to tactic without measuring impact, you burn valuable energy without gaining traction.

A 90-day plan works because it provides the perfect balance between focus and flexibility. This timeline naturally aligns with business quarters while allowing you to adapt to your audience's seasonal needs. You'll experience quick wins that build momentum instead of chasing every shiny object or trend that comes along. The structure helps you prioritize what truly matters by focusing on just 1-3 core goals, creating measurable checkpoints that keep you accountable, and giving you the ability to adjust strategies without abandoning your vision.

Through practical examples like growing your email list through podcast appearances and summit participation, I demonstrate how to break big goals into manageable projects and specific tasks. The result? Predictable revenue, sustainable content creation, and a positive mindset where you run your business instead of letting it run you.

Ready to transform your business approach? Join my 90-Day Plan Program to get the exact system we implement at our annual Insiders Retreat. Stop the overwhelm and start seeing the progress your hard work deserves. Your future self will thank you for the clarity and momentum you're about to create.

Support the show

]]> Ever feel like your creative business has you constantly putting out fires instead of making meaningful progress? You're not alone. The freedom we crave as content creators often leads to business chaos when we "wing it" without structure.

In this episode, I unpack why scattered approaches fail entrepreneurs and how implementing a strategic 90-day plan transforms both your business results and your quality of life. The problem isn't your creativity or work ethic—it's the lack of focused direction. When you jump from tactic to tactic without measuring impact, you burn valuable energy without gaining traction.

A 90-day plan works because it provides the perfect balance between focus and flexibility. This timeline naturally aligns with business quarters while allowing you to adapt to your audience's seasonal needs. You'll experience quick wins that build momentum instead of chasing every shiny object or trend that comes along. The structure helps you prioritize what truly matters by focusing on just 1-3 core goals, creating measurable checkpoints that keep you accountable, and giving you the ability to adjust strategies without abandoning your vision.

Through practical examples like growing your email list through podcast appearances and summit participation, I demonstrate how to break big goals into manageable projects and specific tasks. The result? Predictable revenue, sustainable content creation, and a positive mindset where you run your business instead of letting it run you.

Ready to transform your business approach? Join my 90-Day Plan Program to get the exact system we implement at our annual Insiders Retreat. Stop the overwhelm and start seeing the progress your hard work deserves. Your future self will thank you for the clarity and momentum you're about to create.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17855330 Mon, 06 Oct 2025 05:00:00 -0400 658 464 full false From Burnout to Breakthrough: How Business Retreats Fuel Growth with Jody Halsted From Burnout to Breakthrough: How Business Retreats Fuel Growth with Jody Halsted Ever wonder what makes business retreats so transformative compared to conferences or online courses? In this compelling conversation with Jodi Halstead, owner of Ireland Family Vacations and host of the Traveling in Ireland podcast, we uncover the magical elements that turn business retreats into catalysts for growth and renewal.

Jodi shares her experience at the Insiders Retreat, describing how these intimate gatherings create what she calls "hallway conversations all the time" – those valuable, unscripted moments of connection that entrepreneurs crave. "The power of a retreat comes from being around other people who are in a similar situation," she explains. "Being around smart women who are looking to do things similar to you, who you can bounce ideas off and help with – it revives you."

We explore the phenomenon of breakthrough moments that happen during retreats, which Jodi compares to witnessing an eclipse: "It's just like these lightbulbs turn on, but they're so powerful and you can see the adrenaline and the thoughts... it's like this stone rolling down a hill, it starts off slow and then all of a sudden it picks up speed and bam, it's right there." These transformational shifts happen when entrepreneurs find clarity and excitement for their business again, especially after experiencing periods of uncertainty or burnout.

Perhaps most importantly, we address the hesitation many women entrepreneurs feel about attending retreats. As Jodi points out, "We're not afraid to step away from our business. We're afraid to step away from everything else because we are the plate spinner and if we're not there spinning the plates, they're going to fall." Yet with proper planning, taking this time for focused business growth isn't just possible – it's essential for breaking through to new levels of success.

Ready to experience your own business breakthrough? Join us at the Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll create life-changing strategies for 2026. Visit JennyMelrose.com/retreat to apply for one of our remaining spots!

Support the show

]]> Ever wonder what makes business retreats so transformative compared to conferences or online courses? In this compelling conversation with Jodi Halstead, owner of Ireland Family Vacations and host of the Traveling in Ireland podcast, we uncover the magical elements that turn business retreats into catalysts for growth and renewal.

Jodi shares her experience at the Insiders Retreat, describing how these intimate gatherings create what she calls "hallway conversations all the time" – those valuable, unscripted moments of connection that entrepreneurs crave. "The power of a retreat comes from being around other people who are in a similar situation," she explains. "Being around smart women who are looking to do things similar to you, who you can bounce ideas off and help with – it revives you."

We explore the phenomenon of breakthrough moments that happen during retreats, which Jodi compares to witnessing an eclipse: "It's just like these lightbulbs turn on, but they're so powerful and you can see the adrenaline and the thoughts... it's like this stone rolling down a hill, it starts off slow and then all of a sudden it picks up speed and bam, it's right there." These transformational shifts happen when entrepreneurs find clarity and excitement for their business again, especially after experiencing periods of uncertainty or burnout.

Perhaps most importantly, we address the hesitation many women entrepreneurs feel about attending retreats. As Jodi points out, "We're not afraid to step away from our business. We're afraid to step away from everything else because we are the plate spinner and if we're not there spinning the plates, they're going to fall." Yet with proper planning, taking this time for focused business growth isn't just possible – it's essential for breaking through to new levels of success.

Ready to experience your own business breakthrough? Join us at the Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll create life-changing strategies for 2026. Visit JennyMelrose.com/retreat to apply for one of our remaining spots!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17815473 Mon, 29 Sep 2025 05:00:00 -0400 1827 463 full false Simplify Your Marketing Messages & Stop Throwing Spaghetti at the Wall Simplify Your Marketing Messages & Stop Throwing Spaghetti at the Wall Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results.

In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where their audience isn't making purchasing decisions, chase trends that don't connect to their products, or confuse potential customers by trying to solve too many problems simultaneously. The result? A confused audience, wasted time, and inevitable burnout.

The solution lies in creating clarity. I walk you through how to define your core message, establish content pillars that directly connect to your offerings, and focus your efforts on platforms that actually convert for your specific audience. You'll learn why anchor content (whether YouTube videos, podcast episodes, or blog posts) combined with strategic email marketing often delivers better results than frantically posting across every social platform.

Smart content repurposing is another key strategy I cover – how to maximize your reach without multiplying your workload. By analyzing your data to identify which platforms drive actual sales, not just engagement, you can create a simplified marketing approach that communicates more effectively with potential customers and guides them toward your paid offerings.

Ready to transform your visibility into actual sales? Join Turning Visibility Into Sales Challenge, October challenge where we'll focus on exactly that. This four-day experience will help you take your existing visibility to the next level by converting it into income – which, let's be honest, is why we're all in business in the first place. Stop the spaghetti marketing approach and start seeing real results!

Read more HERE.

Support the show

]]> Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results.

In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where their audience isn't making purchasing decisions, chase trends that don't connect to their products, or confuse potential customers by trying to solve too many problems simultaneously. The result? A confused audience, wasted time, and inevitable burnout.

The solution lies in creating clarity. I walk you through how to define your core message, establish content pillars that directly connect to your offerings, and focus your efforts on platforms that actually convert for your specific audience. You'll learn why anchor content (whether YouTube videos, podcast episodes, or blog posts) combined with strategic email marketing often delivers better results than frantically posting across every social platform.

Smart content repurposing is another key strategy I cover – how to maximize your reach without multiplying your workload. By analyzing your data to identify which platforms drive actual sales, not just engagement, you can create a simplified marketing approach that communicates more effectively with potential customers and guides them toward your paid offerings.

Ready to transform your visibility into actual sales? Join Turning Visibility Into Sales Challenge, October challenge where we'll focus on exactly that. This four-day experience will help you take your existing visibility to the next level by converting it into income – which, let's be honest, is why we're all in business in the first place. Stop the spaghetti marketing approach and start seeing real results!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17783336 Mon, 22 Sep 2025 05:00:00 -0400 649 462 full false How Creating And Maintaining Business Boundaries Can Help You Achieve Greater Work/Life Balance with Amber De La Garza How Creating And Maintaining Business Boundaries Can Help You Achieve Greater Work/Life Balance with Amber De La Garza Boundaries aren't just good practice—they're essential for sustainable entrepreneurship and your mental wellbeing. Productivity specialist Amber De La Garza joins us for an eye-opening conversation about why so many business owners struggle with boundaries and how this impacts everything from client relationships to family dynamics.

Ever find yourself frustrated when clients text at 9 PM? Or when team members ask questions they should know the answers to? These moments of tension often signal boundary issues that, left unaddressed, lead to burnout, resentment, and diminished joy in your entrepreneurial journey. Amber walks us through the three crucial steps of boundary setting: getting clear about what you need, communicating your expectations, and—most challenging—consistently maintaining those boundaries even when tested.

What makes this conversation particularly valuable is Amber's insight into why women entrepreneurs often struggle more with boundaries than their male counterparts. From people-pleasing tendencies to confidence issues and societal conditioning, we explore the psychological underpinnings of boundary difficulties and provide practical frameworks for overcoming them. She shares powerful examples from her own experience, including how teaching boundaries to her teenage son mirrored the challenges business owners face with clients and team members.

The practical tools discussed, from using your calendar more effectively to leveraging systems as boundary enforcement mechanisms, offer immediate paths to reclaiming your time and energy. As Amber explains, "Boundaries are like mindset—they're not something you can check off as done in business." They require ongoing attention and refinement as your business evolves.

Whether you're feeling overwhelmed by 24/7 availability expectations or simply want to create more intentional work patterns, this episode provides the guidance you need to establish healthy boundaries that serve both you and your business. Ready to take back your time and rediscover the joy of entrepreneurship? This conversation is your starting point.

Support the show

]]> Boundaries aren't just good practice—they're essential for sustainable entrepreneurship and your mental wellbeing. Productivity specialist Amber De La Garza joins us for an eye-opening conversation about why so many business owners struggle with boundaries and how this impacts everything from client relationships to family dynamics.

Ever find yourself frustrated when clients text at 9 PM? Or when team members ask questions they should know the answers to? These moments of tension often signal boundary issues that, left unaddressed, lead to burnout, resentment, and diminished joy in your entrepreneurial journey. Amber walks us through the three crucial steps of boundary setting: getting clear about what you need, communicating your expectations, and—most challenging—consistently maintaining those boundaries even when tested.

What makes this conversation particularly valuable is Amber's insight into why women entrepreneurs often struggle more with boundaries than their male counterparts. From people-pleasing tendencies to confidence issues and societal conditioning, we explore the psychological underpinnings of boundary difficulties and provide practical frameworks for overcoming them. She shares powerful examples from her own experience, including how teaching boundaries to her teenage son mirrored the challenges business owners face with clients and team members.

The practical tools discussed, from using your calendar more effectively to leveraging systems as boundary enforcement mechanisms, offer immediate paths to reclaiming your time and energy. As Amber explains, "Boundaries are like mindset—they're not something you can check off as done in business." They require ongoing attention and refinement as your business evolves.

Whether you're feeling overwhelmed by 24/7 availability expectations or simply want to create more intentional work patterns, this episode provides the guidance you need to establish healthy boundaries that serve both you and your business. Ready to take back your time and rediscover the joy of entrepreneurship? This conversation is your starting point.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17705719 Mon, 15 Sep 2025 05:00:00 -0400 1508 461 full false Why You're Not Making Sales: The Visibility Trap Why You're Not Making Sales: The Visibility Trap Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction.

The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere. The result? Burnout instead of bank deposits. In this episode, I break down the three critical reasons you might be stuck in this cycle: having no clear buyer journey, creating content that doesn't align with your offers, and undermining trust through inconsistency.

When your audience can't see how your content connects to your products or services, they won't make the leap to purchase. Take the example of a meal planning expert who only shares viral recipes without showing how they fit into a comprehensive system. That content might get views, but it won't sell your meal planning program. Instead, create content that highlights the problems your audience faces and positions your offer as the solution.

Breaking free from the visibility trap requires a strategic shift: choose just one or two social platforms where your ideal clients actively engage, create consistent "anchor content" (blog, podcast, or YouTube) that lives on your website, and ensure everything you publish connects directly to your offers. Most importantly, commit to consistency—establish a realistic content schedule and stick to it through batching and planning.

Ready to transform your visibility into actual sales? Join our upcoming Visibility to Sales Challenge this October. You'll learn exactly how to create content that converts, so you can finally see the return on your content creation efforts. Stop spinning your wheels with content that goes nowhere—it's time to make your visibility count!

Read more HERE

Support the show

]]> Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction.

The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere. The result? Burnout instead of bank deposits. In this episode, I break down the three critical reasons you might be stuck in this cycle: having no clear buyer journey, creating content that doesn't align with your offers, and undermining trust through inconsistency.

When your audience can't see how your content connects to your products or services, they won't make the leap to purchase. Take the example of a meal planning expert who only shares viral recipes without showing how they fit into a comprehensive system. That content might get views, but it won't sell your meal planning program. Instead, create content that highlights the problems your audience faces and positions your offer as the solution.

Breaking free from the visibility trap requires a strategic shift: choose just one or two social platforms where your ideal clients actively engage, create consistent "anchor content" (blog, podcast, or YouTube) that lives on your website, and ensure everything you publish connects directly to your offers. Most importantly, commit to consistency—establish a realistic content schedule and stick to it through batching and planning.

Ready to transform your visibility into actual sales? Join our upcoming Visibility to Sales Challenge this October. You'll learn exactly how to create content that converts, so you can finally see the return on your content creation efforts. Stop spinning your wheels with content that goes nowhere—it's time to make your visibility count!

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17783258 Mon, 08 Sep 2025 05:00:00 -0400 492 460 full false Consistency in Business Creates Confidence: How Small Actions Build Big Results Consistency in Business Creates Confidence: How Small Actions Build Big Results Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency.

Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.

I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you strengthen your self-trust and business foundation.

Think about fitness: would you rather exercise for 20 minutes three times weekly or endure a grueling three-hour workout every two months? The same principle applies to your business. Regular, manageable actions create sustainable momentum without the burnout cycle of intense pushes followed by inaction. Plus, these consistent efforts compound over time, multiplying their impact—but only if you're tracking the right metrics to see what's actually driving sales.

Ready to build consistency into your business? Join our Insiders membership where "Consistency is Queen" is our focus this month. As a podcast listener, you'll receive $20 off monthly, gaining access to three training topics monthly plus group coaching calls to provide the accountability and support you need to turn small, consistent actions into remarkable business results.

Support the show

]]> Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency.

Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.

I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you strengthen your self-trust and business foundation.

Think about fitness: would you rather exercise for 20 minutes three times weekly or endure a grueling three-hour workout every two months? The same principle applies to your business. Regular, manageable actions create sustainable momentum without the burnout cycle of intense pushes followed by inaction. Plus, these consistent efforts compound over time, multiplying their impact—but only if you're tracking the right metrics to see what's actually driving sales.

Ready to build consistency into your business? Join our Insiders membership where "Consistency is Queen" is our focus this month. As a podcast listener, you'll receive $20 off monthly, gaining access to three training topics monthly plus group coaching calls to provide the accountability and support you need to turn small, consistent actions into remarkable business results.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17698288 Mon, 01 Sep 2025 05:00:00 -0400 577 459 full false #1 Reason Your 90-Day Plan Fails (and How to Fix it) #1 Reason Your 90-Day Plan Fails (and How to Fix it) Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you.

The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates plans that are impossible to sustain. Without breaking ambitious quarterly goals into manageable daily and weekly components, overwhelm is inevitable.

Most business owners rely heavily on motivation to drive execution—a dangerous trap, especially for women juggling multiple responsibilities. Motivation fluctuates based on circumstances, energy levels, and competing priorities. The solution lies in a three-part framework that transforms planning into consistent action. First, simplify by selecting only 1-3 marketing priorities using a "keep-cut-start" audit process. Second, systematize with batching and time blocking techniques that create non-negotiable workflows in your week. Third, establish support mechanisms through accountability partners, community, or coaching to keep you on track when motivation inevitably wanes.

As we approach Q4—typically bringing both increased opportunity and potential overwhelm—having these systems becomes even more critical. Your 90-day plan isn't fundamentally flawed; it simply needs the foundation of consistency to transform it from an ambitious document into a lived reality. Take one marketing activity you know you can maintain, schedule it as a recurring time block in your week, and watch how this small step creates momentum toward your larger goals. Ready to finally make your 90-day plan work? Join our Insiders membership where we're building consistency step by step throughout September.

Support the show

]]> Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you.

The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates plans that are impossible to sustain. Without breaking ambitious quarterly goals into manageable daily and weekly components, overwhelm is inevitable.

Most business owners rely heavily on motivation to drive execution—a dangerous trap, especially for women juggling multiple responsibilities. Motivation fluctuates based on circumstances, energy levels, and competing priorities. The solution lies in a three-part framework that transforms planning into consistent action. First, simplify by selecting only 1-3 marketing priorities using a "keep-cut-start" audit process. Second, systematize with batching and time blocking techniques that create non-negotiable workflows in your week. Third, establish support mechanisms through accountability partners, community, or coaching to keep you on track when motivation inevitably wanes.

As we approach Q4—typically bringing both increased opportunity and potential overwhelm—having these systems becomes even more critical. Your 90-day plan isn't fundamentally flawed; it simply needs the foundation of consistency to transform it from an ambitious document into a lived reality. Take one marketing activity you know you can maintain, schedule it as a recurring time block in your week, and watch how this small step creates momentum toward your larger goals. Ready to finally make your 90-day plan work? Join our Insiders membership where we're building consistency step by step throughout September.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17697542 Mon, 25 Aug 2025 05:00:00 -0400 644 458 full false 3 Marketing Decisions Every Business Owner Should Make Before Fall 3 Marketing Decisions Every Business Owner Should Make Before Fall Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.

The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.

In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.

I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical alternatives like content batching that maintain consistency without burnout. We explore the critical relationship between your marketing strategy and customer journey, showing how intentional content creation guides your audience toward your solutions.

Ready to move from summer chaos to fall focus? I'm hosting a 4-day Marketing Momentum sprint starting August 25th where we'll work together to create your complete 90-day marketing plan with clear priorities, realistic schedules, and systems to keep everything running smoothly. Join me and discover the peace that comes from having marketing clarity rather than constant overwhelm. Visit JennyMelrose.com/marketing-momentum to secure your spot!

Support the show

]]> Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.

The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.

In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.

I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical alternatives like content batching that maintain consistency without burnout. We explore the critical relationship between your marketing strategy and customer journey, showing how intentional content creation guides your audience toward your solutions.

Ready to move from summer chaos to fall focus? I'm hosting a 4-day Marketing Momentum sprint starting August 25th where we'll work together to create your complete 90-day marketing plan with clear priorities, realistic schedules, and systems to keep everything running smoothly. Join me and discover the peace that comes from having marketing clarity rather than constant overwhelm. Visit JennyMelrose.com/marketing-momentum to secure your spot!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17665548 Mon, 18 Aug 2025 07:00:00 -0400 731 457 full false Reboot Your Content Strategy: Fall's Fresh Start for Entrepreneurs Reboot Your Content Strategy: Fall's Fresh Start for Entrepreneurs Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?

This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.

The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.

Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.

Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.

Support the show

]]> Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?

This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.

The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.

Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.

Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17653040 Mon, 11 Aug 2025 11:00:00 -0400 661 456 full false AI-Proof Your Business AI-Proof Your Business Worried AI might make your business obsolete? Take a deep breath—it's actually your secret weapon for growth when used strategically.

In this thought-provoking conversation with Tremaine Wills, I reveal five essential strategies to ensure your business stays relevant and thriving in an AI-powered world. We explore how positioning yourself through my proven PAC framework creates a foundation that technology simply can't replicate. Your unique voice, experiences, and problem-solving approach remain your greatest assets even as AI tools evolve.

The authenticity discussion might surprise you—while everyone's creating content with AI assistance, your genuine voice and real-life stories create connections that algorithms cannot duplicate. Learn why showing up on video and audio platforms is non-negotiable now that consumers need to see you across four different platforms and consume 11+ hours of your content before converting.

We tackle the confidence hurdle that prevents many entrepreneurs from creating video content, revealing why this seemingly small hesitation could eventually make your business obsolete. Plus, discover how embracing kindness—both to your audience and yourself—creates sustainable business practices that technology can't replace.

Most importantly, you'll learn practical AI implementation strategies that have saved me $500-600 monthly while allowing me to pre-schedule content months in advance. I share my exact process for using AI in content creation, from keyword research to finished blog posts, giving you a blueprint for saving countless hours while maintaining quality and authenticity.

Ready to future-proof your business? Grab the free Strategic Growth Plan guide to implement these strategies immediately. Your business isn't just adaptable to AI—it can thrive because of it.

Support the show

]]> Worried AI might make your business obsolete? Take a deep breath—it's actually your secret weapon for growth when used strategically.

In this thought-provoking conversation with Tremaine Wills, I reveal five essential strategies to ensure your business stays relevant and thriving in an AI-powered world. We explore how positioning yourself through my proven PAC framework creates a foundation that technology simply can't replicate. Your unique voice, experiences, and problem-solving approach remain your greatest assets even as AI tools evolve.

The authenticity discussion might surprise you—while everyone's creating content with AI assistance, your genuine voice and real-life stories create connections that algorithms cannot duplicate. Learn why showing up on video and audio platforms is non-negotiable now that consumers need to see you across four different platforms and consume 11+ hours of your content before converting.

We tackle the confidence hurdle that prevents many entrepreneurs from creating video content, revealing why this seemingly small hesitation could eventually make your business obsolete. Plus, discover how embracing kindness—both to your audience and yourself—creates sustainable business practices that technology can't replace.

Most importantly, you'll learn practical AI implementation strategies that have saved me $500-600 monthly while allowing me to pre-schedule content months in advance. I share my exact process for using AI in content creation, from keyword research to finished blog posts, giving you a blueprint for saving countless hours while maintaining quality and authenticity.

Ready to future-proof your business? Grab the free Strategic Growth Plan guide to implement these strategies immediately. Your business isn't just adaptable to AI—it can thrive because of it.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17582805 Mon, 04 Aug 2025 05:00:00 -0400 2383 455 full false Converting Visitors into Subscribers: The Homepage Formula That Works Converting Visitors into Subscribers: The Homepage Formula That Works Your website homepage makes a critical first impression in less than a second. Are you making it count?

Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in.

This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity about what you do and who you help, while offering clear navigation that guides visitors toward taking action.

You'll discover the essential components every converting homepage needs: a compelling headline that instantly communicates your value, primary and secondary opt-ins that build your email list, three featured product sections, a brief about section focused on how you help clients, three content pillars for easy navigation, and strategic social proof that establishes credibility.

The episode also provides practical writing tips to ensure your homepage speaks directly to your ideal audience using language they understand, not industry jargon. You'll learn how to keep paragraphs scannable, use formatting effectively, and test your mobile experience.

Ready to improve your homepage today? I share five quick fixes you can implement immediately: rewriting your headline for clarity, improving your call-to-action, removing distractions, and ensuring mobile-friendliness. These simple changes can dramatically increase your conversion rates and help both visitors and search engines better understand who you serve.

Take action now by examining your homepage through the eyes of a first-time visitor. What's clear? What's confusing? What could be improved? Your website is often your first opportunity to connect with potential clients—make sure it's doing its job effectively.

Read more HERE

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]]> Your website homepage makes a critical first impression in less than a second. Are you making it count?

Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in.

This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity about what you do and who you help, while offering clear navigation that guides visitors toward taking action.

You'll discover the essential components every converting homepage needs: a compelling headline that instantly communicates your value, primary and secondary opt-ins that build your email list, three featured product sections, a brief about section focused on how you help clients, three content pillars for easy navigation, and strategic social proof that establishes credibility.

The episode also provides practical writing tips to ensure your homepage speaks directly to your ideal audience using language they understand, not industry jargon. You'll learn how to keep paragraphs scannable, use formatting effectively, and test your mobile experience.

Ready to improve your homepage today? I share five quick fixes you can implement immediately: rewriting your headline for clarity, improving your call-to-action, removing distractions, and ensuring mobile-friendliness. These simple changes can dramatically increase your conversion rates and help both visitors and search engines better understand who you serve.

Take action now by examining your homepage through the eyes of a first-time visitor. What's clear? What's confusing? What could be improved? Your website is often your first opportunity to connect with potential clients—make sure it's doing its job effectively.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17557638 Mon, 28 Jul 2025 07:00:00 -0400 785 454 full false How do you Prioritize Tasks when Everything is on Fire with Skye Waterson How do you Prioritize Tasks when Everything is on Fire with Skye Waterson Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle.

Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepreneurs face with executive functioning and working memory, while providing a straightforward method to distinguish between what's truly urgent versus what merely feels pressing. As Skye explains, "Everything else is not urgent. Everything else is in this combination of not urgent or important but not urgent."

The episode dives deep into breaking down overwhelming projects, harnessing dopamine through "sensory stacking" to overcome task initiation difficulties, and creating an "idea trellis" to manage creative thoughts without letting them derail your main priorities. Skye's approach stands out because it combines neuroscience research with practical business strategy - addressing both the motivational and tactical aspects of productivity.

Perhaps most valuable is Skye's framework for aligning prioritization with business goals. When everything seems equally important, returning to your quarterly objectives provides the clarity needed to make confident decisions about what deserves your attention right now.

Whether you have ADHD or simply struggle with the entrepreneurial challenge of competing priorities, this episode delivers immediately applicable strategies to transform your productivity. Ready to put out the fires and focus on what truly grows your business? Grab Skye's free "Two Minute Focus Formula" 

Read more HERE

Support the show

]]> Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle.

Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepreneurs face with executive functioning and working memory, while providing a straightforward method to distinguish between what's truly urgent versus what merely feels pressing. As Skye explains, "Everything else is not urgent. Everything else is in this combination of not urgent or important but not urgent."

The episode dives deep into breaking down overwhelming projects, harnessing dopamine through "sensory stacking" to overcome task initiation difficulties, and creating an "idea trellis" to manage creative thoughts without letting them derail your main priorities. Skye's approach stands out because it combines neuroscience research with practical business strategy - addressing both the motivational and tactical aspects of productivity.

Perhaps most valuable is Skye's framework for aligning prioritization with business goals. When everything seems equally important, returning to your quarterly objectives provides the clarity needed to make confident decisions about what deserves your attention right now.

Whether you have ADHD or simply struggle with the entrepreneurial challenge of competing priorities, this episode delivers immediately applicable strategies to transform your productivity. Ready to put out the fires and focus on what truly grows your business? Grab Skye's free "Two Minute Focus Formula" 

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17509914 Mon, 21 Jul 2025 05:00:00 -0400 1405 453 full false Overthinking Kills Progress Overthinking Kills Progress Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action.

At the heart of business growth lies a surprisingly simple truth: your activities must align with clear, measurable goals. We explore how establishing three concrete 90-day objectives creates a powerful filter for every business decision you make. Instead of chasing trends on Instagram, Facebook, or podcasting without purpose, you'll learn to evaluate each task against its ability to generate revenue quickly. 

The key to implementation lies in breaking down your goals into specific projects and then into actionable tasks - creating a direct line between daily activities and revenue growth. We examine why many entrepreneurs freeze when facing new initiatives like creating videos or writing blog posts, and provide practical strategies to overcome this perfectionism. You'll discover that taking imperfect action is always better than perfect inaction, as each iteration improves your process and brings you closer to your goals.

Ready to stop overthinking and start moving your business forward? Implement this focused approach to ensure every hour you invest drives meaningful results rather than just checking boxes on a never-ending to-do list. Your business success depends not on doing more things, but on doing the right things with purpose and consistency.

Support the show

]]> Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action.

At the heart of business growth lies a surprisingly simple truth: your activities must align with clear, measurable goals. We explore how establishing three concrete 90-day objectives creates a powerful filter for every business decision you make. Instead of chasing trends on Instagram, Facebook, or podcasting without purpose, you'll learn to evaluate each task against its ability to generate revenue quickly. 

The key to implementation lies in breaking down your goals into specific projects and then into actionable tasks - creating a direct line between daily activities and revenue growth. We examine why many entrepreneurs freeze when facing new initiatives like creating videos or writing blog posts, and provide practical strategies to overcome this perfectionism. You'll discover that taking imperfect action is always better than perfect inaction, as each iteration improves your process and brings you closer to your goals.

Ready to stop overthinking and start moving your business forward? Implement this focused approach to ensure every hour you invest drives meaningful results rather than just checking boxes on a never-ending to-do list. Your business success depends not on doing more things, but on doing the right things with purpose and consistency.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17505774 Wed, 16 Jul 2025 09:00:00 -0400 266 113 full false Your Audience is Ready to Buy—Here's How to Win Them Over Your Audience is Ready to Buy—Here's How to Win Them Over Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers.

Your potential customers have already recognized their problem and identified you as a possible solution. Now they're weighing options, comparing you with competitors, and looking for that final reassurance that you're the right choice. I break down exactly what buyers are looking for at this stage: confirmation of ROI, clear understanding of what they're getting, and trustworthy social proof that your solution works.

The most powerful strategies for winning the sale include showcasing compelling before-and-after transformations, providing detailed case studies, offering demonstrations, hosting question-answering webinars, emphasizing your unique value proposition, and addressing objections head-on. These approaches build confidence and trust while showing prospects exactly why you're their best option.

Many entrepreneurs stumble at this crucial stage by overlooking crucial elements like sufficient testimonials, failing to address common objections, or overwhelming prospects with too many options. I share how to avoid these pitfalls while maintaining an authentic, heart-led approach focused on transformation rather than transaction. Remember, effective selling isn't about being "salesy"—it's about genuinely showing your audience how you can improve their lives.

What mistake might you be making in your decision-stage content? Share in the comments—I'd love to know how you're approaching this critical phase of your customer journey!

Support the show

]]> Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers.

Your potential customers have already recognized their problem and identified you as a possible solution. Now they're weighing options, comparing you with competitors, and looking for that final reassurance that you're the right choice. I break down exactly what buyers are looking for at this stage: confirmation of ROI, clear understanding of what they're getting, and trustworthy social proof that your solution works.

The most powerful strategies for winning the sale include showcasing compelling before-and-after transformations, providing detailed case studies, offering demonstrations, hosting question-answering webinars, emphasizing your unique value proposition, and addressing objections head-on. These approaches build confidence and trust while showing prospects exactly why you're their best option.

Many entrepreneurs stumble at this crucial stage by overlooking crucial elements like sufficient testimonials, failing to address common objections, or overwhelming prospects with too many options. I share how to avoid these pitfalls while maintaining an authentic, heart-led approach focused on transformation rather than transaction. Remember, effective selling isn't about being "salesy"—it's about genuinely showing your audience how you can improve their lives.

What mistake might you be making in your decision-stage content? Share in the comments—I'd love to know how you're approaching this critical phase of your customer journey!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17501478 Mon, 14 Jul 2025 09:00:00 -0400 645 452 full false From Overwhelmed to Organized: The Systems Every Entrepreneur Needs to Scale with Jackie Klein From Overwhelmed to Organized: The Systems Every Entrepreneur Needs to Scale with Jackie Klein Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth.

Jackie breaks down the three essential systems every entrepreneur needs: a robust CRM that serves as your client journey GPS, strategic automations that eliminate repetitive tasks, and streamlined payment processes that prevent awkward money conversations. With practical advice on which system to implement first (spoiler: start with a CRM), you'll discover how to transition from scattered entrepreneur to organized CEO.

The discussion goes beyond basic systems to explore the nuances of content creation batching, strategic workweek planning, and knowing when it's time to outsource. Jackie's refreshingly honest approach acknowledges the overwhelm many entrepreneurs feel when implementing systems—sharing her own journey from Google Docs chaos to streamlined workflows.

Perhaps most valuable is Jackie's framework for deciding what to automate versus what requires your personal touch. Her insights on maintaining system flexibility as your business evolves will ensure you're never locked into processes that no longer serve your growing brand.

Whether you're a "scrambling entrepreneur" tracking leads in spreadsheets or "almost automated" but missing key connections between your tools, this episode delivers actionable strategies to transform your business operations. As Jackie wisely notes, "Chaos cannot scale, but systems can."

Read more HERE

Support the show

]]> Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth.

Jackie breaks down the three essential systems every entrepreneur needs: a robust CRM that serves as your client journey GPS, strategic automations that eliminate repetitive tasks, and streamlined payment processes that prevent awkward money conversations. With practical advice on which system to implement first (spoiler: start with a CRM), you'll discover how to transition from scattered entrepreneur to organized CEO.

The discussion goes beyond basic systems to explore the nuances of content creation batching, strategic workweek planning, and knowing when it's time to outsource. Jackie's refreshingly honest approach acknowledges the overwhelm many entrepreneurs feel when implementing systems—sharing her own journey from Google Docs chaos to streamlined workflows.

Perhaps most valuable is Jackie's framework for deciding what to automate versus what requires your personal touch. Her insights on maintaining system flexibility as your business evolves will ensure you're never locked into processes that no longer serve your growing brand.

Whether you're a "scrambling entrepreneur" tracking leads in spreadsheets or "almost automated" but missing key connections between your tools, this episode delivers actionable strategies to transform your business operations. As Jackie wisely notes, "Chaos cannot scale, but systems can."

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17445384 Mon, 07 Jul 2025 07:00:00 -0400 1525 451 full false Guiding Buyers Through the Consideration Stage Guiding Buyers Through the Consideration Stage Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong.

In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness might happen through that viral reel or trending TikTok, consideration requires more substantial content that builds trust and demonstrates your expertise.

Discover why webinars, workshops, comparison guides, and strategic email sequences work so effectively during this phase. I walk you through the psychology behind consideration-stage decision making and show you how to position yourself as the perfect guide for your prospect's journey. You'll learn how to craft messaging that emphasizes transformation, incorporates powerful testimonials, and addresses your audience's deepest concerns about whether your solution is right for them.

The metrics matter too. I share exactly which numbers to track to ensure your consideration-stage content is working—from email open rates to time on page and cart abandonment points. These insights will help you refine your approach and create messaging that resonates deeply with researchers who are on the verge of making a decision.

Whether you're struggling with email sequences that fall flat or sales pages that don't convert, this episode provides the strategic framework you need to guide potential buyers confidently toward choosing your solution. Grab our Strategic Growth Plan Guide in the description to complement what you learn today, and let me know in the comments which consideration-stage tactics you're currently using in your business!

Support the show

]]> Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong.

In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness might happen through that viral reel or trending TikTok, consideration requires more substantial content that builds trust and demonstrates your expertise.

Discover why webinars, workshops, comparison guides, and strategic email sequences work so effectively during this phase. I walk you through the psychology behind consideration-stage decision making and show you how to position yourself as the perfect guide for your prospect's journey. You'll learn how to craft messaging that emphasizes transformation, incorporates powerful testimonials, and addresses your audience's deepest concerns about whether your solution is right for them.

The metrics matter too. I share exactly which numbers to track to ensure your consideration-stage content is working—from email open rates to time on page and cart abandonment points. These insights will help you refine your approach and create messaging that resonates deeply with researchers who are on the verge of making a decision.

Whether you're struggling with email sequences that fall flat or sales pages that don't convert, this episode provides the strategic framework you need to guide potential buyers confidently toward choosing your solution. Grab our Strategic Growth Plan Guide in the description to complement what you learn today, and let me know in the comments which consideration-stage tactics you're currently using in your business!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17415616 Mon, 30 Jun 2025 07:00:00 -0400 656 450 full false Building Your Product Suite: Tripwires, Upsells, and Premium Offers Building Your Product Suite: Tripwires, Upsells, and Premium Offers Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.

Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.

Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the principles remain the same: create a logical progression that builds trust while solving increasingly complex parts of your customer's challenge. For those just starting out, begin with a tripwire and gradually expand your product suite based on audience feedback and your own bandwidth.

This episode represents the straightforward, no-fluff content style of my premium Unhinged podcast. If you're looking for actionable business strategies delivered in real-time (three episodes weekly), this is your invitation to subscribe and transform how you approach your product strategy. Stop leaving money on the table—create a complete customer journey that converts at every level.

Support the show

]]> Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.

Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.

Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the principles remain the same: create a logical progression that builds trust while solving increasingly complex parts of your customer's challenge. For those just starting out, begin with a tripwire and gradually expand your product suite based on audience feedback and your own bandwidth.

This episode represents the straightforward, no-fluff content style of my premium Unhinged podcast. If you're looking for actionable business strategies delivered in real-time (three episodes weekly), this is your invitation to subscribe and transform how you approach your product strategy. Stop leaving money on the table—create a complete customer journey that converts at every level.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17389253 Tue, 24 Jun 2025 08:00:00 -0400 316 103 full false Ai for Small Businesses with Phil Pallen Ai for Small Businesses with Phil Pallen The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business.

Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His journey into content creation happened almost accidentally when a client commented on how entertaining his tutorial videos were, eventually leading to partnerships with over 100 brands, including Adobe.

The heart of our discussion centers on practical AI implementation strategies that won't leave you feeling like you're racing against time. "I get irked when people say if you don't jump on the AI bandwagon now, you're going to be too late," Phil explains. "I just don't think there is a too late." This permission to approach AI at your own pace sets the tone for a conversation focused on sustainable integration rather than panic-driven adoption.

We dive deep into Phil's actual workflow for using AI tools, revealing the critical missing step many entrepreneurs overlook – providing sufficient input before expecting quality output. Speaking from experience, Phil shares how this approach has allowed him to preserve his unique voice while doubling his hourly rate in some instances. His advice on navigating AI tools while protecting intellectual property and creating an "avoid words" list to prevent cringey AI-generated content offers immediate value you can implement today.

Perhaps most reassuringly, Phil addresses the fear of AI replacing human jobs, citing research that shows 63% of jobs are actually complemented by AI rather than threatened by it. "I'm the conductor and I still have to conduct the symphony, but I don't have to play every instrument," he explains, perfectly capturing how AI can enhance human capabilities without diminishing our essential role in business.

Ready to explore how AI can serve your business? Download Phil's guide featuring over 200 vetted AI tools for small businesses, and check out his new book "AI for Small Business" for even deeper insights into reclaiming your time while growing your business.

Read more HERE.

Support the show

]]> The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business.

Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His journey into content creation happened almost accidentally when a client commented on how entertaining his tutorial videos were, eventually leading to partnerships with over 100 brands, including Adobe.

The heart of our discussion centers on practical AI implementation strategies that won't leave you feeling like you're racing against time. "I get irked when people say if you don't jump on the AI bandwagon now, you're going to be too late," Phil explains. "I just don't think there is a too late." This permission to approach AI at your own pace sets the tone for a conversation focused on sustainable integration rather than panic-driven adoption.

We dive deep into Phil's actual workflow for using AI tools, revealing the critical missing step many entrepreneurs overlook – providing sufficient input before expecting quality output. Speaking from experience, Phil shares how this approach has allowed him to preserve his unique voice while doubling his hourly rate in some instances. His advice on navigating AI tools while protecting intellectual property and creating an "avoid words" list to prevent cringey AI-generated content offers immediate value you can implement today.

Perhaps most reassuringly, Phil addresses the fear of AI replacing human jobs, citing research that shows 63% of jobs are actually complemented by AI rather than threatened by it. "I'm the conductor and I still have to conduct the symphony, but I don't have to play every instrument," he explains, perfectly capturing how AI can enhance human capabilities without diminishing our essential role in business.

Ready to explore how AI can serve your business? Download Phil's guide featuring over 200 vetted AI tools for small businesses, and check out his new book "AI for Small Business" for even deeper insights into reclaiming your time while growing your business.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17376226 Mon, 23 Jun 2025 05:00:00 -0400 1359 449 full false Understanding the 5 Stages of Awareness (and How to Market to Each One) Understanding the 5 Stages of Awareness (and How to Market to Each One) Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness.

Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.

We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal solution.

The journey culminates with the "Most Aware" stage - that critical moment where prospects know your solution exists but need that final push to purchase. You'll learn exactly what content works best at each stage, from blog posts and podcasts to emails and landing pages.

What makes this framework powerful is understanding that not everyone enters your world at the same awareness level. Some are ready to buy immediately while others don't yet know they need what you offer. By creating targeted content for each stage, you'll build a comprehensive marketing strategy that guides people naturally toward becoming customers.

Ready to transform your content strategy? Grab our Strategic Growth Plan to deep-dive into creating content that truly resonates with your ideal customers. Which awareness stage are you creating the most content for, and which one might you be neglecting? Share your thoughts in the comments!

Read more HERE.

Support the show

]]> Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness.

Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.

We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal solution.

The journey culminates with the "Most Aware" stage - that critical moment where prospects know your solution exists but need that final push to purchase. You'll learn exactly what content works best at each stage, from blog posts and podcasts to emails and landing pages.

What makes this framework powerful is understanding that not everyone enters your world at the same awareness level. Some are ready to buy immediately while others don't yet know they need what you offer. By creating targeted content for each stage, you'll build a comprehensive marketing strategy that guides people naturally toward becoming customers.

Ready to transform your content strategy? Grab our Strategic Growth Plan to deep-dive into creating content that truly resonates with your ideal customers. Which awareness stage are you creating the most content for, and which one might you be neglecting? Share your thoughts in the comments!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17325209 Mon, 16 Jun 2025 05:00:00 -0400 712 448 full false Legal Requirements for Small Businesses with Ana Juneja Legal Requirements for Small Businesses with Ana Juneja Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one.

Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial success.

The LLC vs. sole proprietorship debate gets settled once and for all, with Ana providing compelling reasons why an LLC is worth every penny for the protection it offers. We explore the nuances of industry-specific licenses and permits, essential contracts every business needs (from operating agreements to NDAs), and website compliance issues that are leading to costly lawsuits against even the smallest businesses.

Perhaps most valuable is Ana's expert guidance on intellectual property protection in the age of AI-generated content. She clarifies the critical differences between trademarks, copyrights, and patents, explaining exactly what entrepreneurs should prioritize based on their business model. When content theft happens, Ana shares the step-by-step approach to effectively address infringement without wasting thousands on unnecessary legal fees.

Ready to protect everything you're building? Connect with Ana through the links in our show notes for a free consultation about your specific legal questions. Don't wait until a problem arises—establish your legal foundation today.

Support the show

]]> Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one.

Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial success.

The LLC vs. sole proprietorship debate gets settled once and for all, with Ana providing compelling reasons why an LLC is worth every penny for the protection it offers. We explore the nuances of industry-specific licenses and permits, essential contracts every business needs (from operating agreements to NDAs), and website compliance issues that are leading to costly lawsuits against even the smallest businesses.

Perhaps most valuable is Ana's expert guidance on intellectual property protection in the age of AI-generated content. She clarifies the critical differences between trademarks, copyrights, and patents, explaining exactly what entrepreneurs should prioritize based on their business model. When content theft happens, Ana shares the step-by-step approach to effectively address infringement without wasting thousands on unnecessary legal fees.

Ready to protect everything you're building? Connect with Ana through the links in our show notes for a free consultation about your specific legal questions. Don't wait until a problem arises—establish your legal foundation today.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17286965 Mon, 09 Jun 2025 07:00:00 -0400 1673 447 full false How to Use ChatGPT Prompts to Create Content Faster and Smarter How to Use ChatGPT Prompts to Create Content Faster and Smarter Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7?

ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise.

In this episode, I break down exactly how to craft effective prompts that get results, sharing the three key elements every prompt needs: specific context, clear instruction, and guidance about tone. You'll discover five powerful strategies for leveraging ChatGPT: brainstorming content ideas, creating structured outlines, generating social media posts, repurposing existing content, and building customized content plans aligned with your business goals.

What sets this approach apart is the emphasis on maintaining your authentic voice. While AI can accelerate your process, your personal stories, experiences, and expertise remain irreplaceable. I share practical tips for training your AI to understand your brand voice and how to refine prompts to get exactly what you need. The goal isn't to have AI create content for you—it's to have AI help you create more content that genuinely reflects your unique value.

Ready to stop fearing AI and start leveraging it as your content creation partner? Listen now and discover how to scale your content strategy without sacrificing the personal connection your audience craves. And don't forget to grab our strategic growth plan using the link in the comments—your future, more productive self will thank you!

Read more HERE

Support the show

]]> Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7?

ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise.

In this episode, I break down exactly how to craft effective prompts that get results, sharing the three key elements every prompt needs: specific context, clear instruction, and guidance about tone. You'll discover five powerful strategies for leveraging ChatGPT: brainstorming content ideas, creating structured outlines, generating social media posts, repurposing existing content, and building customized content plans aligned with your business goals.

What sets this approach apart is the emphasis on maintaining your authentic voice. While AI can accelerate your process, your personal stories, experiences, and expertise remain irreplaceable. I share practical tips for training your AI to understand your brand voice and how to refine prompts to get exactly what you need. The goal isn't to have AI create content for you—it's to have AI help you create more content that genuinely reflects your unique value.

Ready to stop fearing AI and start leveraging it as your content creation partner? Listen now and discover how to scale your content strategy without sacrificing the personal connection your audience craves. And don't forget to grab our strategic growth plan using the link in the comments—your future, more productive self will thank you!

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17242190 Mon, 02 Jun 2025 05:00:00 -0400 868 446 full false How to Get Media Coverage with Mickie Kennedy How to Get Media Coverage with Mickie Kennedy Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.

The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.

Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.

For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.

Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.

Support the show

]]> Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.

The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.

Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.

For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.

Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16858186 Mon, 26 May 2025 05:00:00 -0400 1725 445 full false Crafting Content that Aligns with Your Product Crafting Content that Aligns with Your Product Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.

Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.

We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.

Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.

The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.

Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.

Support the show

]]> Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.

Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.

We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.

Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.

The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.

Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17175645 Mon, 19 May 2025 05:00:00 -0400 793 444 full false Outworking Imposter Syndrome Outworking Imposter Syndrome Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.

The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome.

We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These standard operating procedures don't just combat imposter syndrome—they simultaneously increase your business's value and transferability, creating an asset that could eventually be sold if that aligns with your goals.

Ready to silence your inner critic and build a more resilient business? Join us at the upcoming Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll continue exploring high-level strategies for sustainable business growth. Space is limited, so secure your spot today!

Support the show

]]> Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.

The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome.

We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These standard operating procedures don't just combat imposter syndrome—they simultaneously increase your business's value and transferability, creating an asset that could eventually be sold if that aligns with your goals.

Ready to silence your inner critic and build a more resilient business? Join us at the upcoming Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll continue exploring high-level strategies for sustainable business growth. Space is limited, so secure your spot today!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-17150972 Tue, 13 May 2025 09:00:00 -0400 321 85 full false The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.

The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.

Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensive custom designs - quality themes provide everything needed for professional presentation.

Content creation becomes the next hurdle. The conversation explores how burnout happens when creators attempt to produce endless original content across multiple platforms. The solution? Strategic content planning based on keyword research paired with intentional repurposing. One well-crafted blog post can generate approximately twenty pieces of content when approached systematically.

Perhaps most valuable is their perspective on embracing AI as an assistant rather than replacement. Initially resistant themselves, Amy and Jennifer now leverage these tools to streamline processes, prevent burnout, and focus creative energy where it matters most. Their practical approach to technology, content planning, and audience building provides the roadmap bloggers need to transform information overload into sustainable success.

Ready to move from overwhelmed to thriving? This episode delivers the clarity and confidence to build your blog with purpose.

Support the show

]]> Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.

The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.

Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensive custom designs - quality themes provide everything needed for professional presentation.

Content creation becomes the next hurdle. The conversation explores how burnout happens when creators attempt to produce endless original content across multiple platforms. The solution? Strategic content planning based on keyword research paired with intentional repurposing. One well-crafted blog post can generate approximately twenty pieces of content when approached systematically.

Perhaps most valuable is their perspective on embracing AI as an assistant rather than replacement. Initially resistant themselves, Amy and Jennifer now leverage these tools to streamline processes, prevent burnout, and focus creative energy where it matters most. Their practical approach to technology, content planning, and audience building provides the roadmap bloggers need to transform information overload into sustainable success.

Ready to move from overwhelmed to thriving? This episode delivers the clarity and confidence to build your blog with purpose.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16858183 Mon, 12 May 2025 05:00:00 -0400 1804 443 full false Should You Use Ai for Content Creation? Should You Use Ai for Content Creation? Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape.

I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand your brand.

Through my own experience of feeding ChatGPT my published book and existing content, I demonstrate how AI transforms from a generic text generator into a strategic partner that genuinely understands your business objectives. You'll discover exactly how to use AI for creating outlines, repurposing content across platforms, drafting promotional emails, and brainstorming interconnected content ideas—all while maintaining the authentic connection your audience craves.

This balanced approach resolves the tension between efficiency and authenticity. By teaching AI to understand your voice rather than replace it, you can harness its time-saving benefits without sacrificing the personal touch that sets your brand apart. Whether you're a solopreneur or managing a team, this strategic implementation of AI tools will help you create more consistent, engaging content that guides your audience toward the solutions you provide.

Ready to transform how you create content? Grab our strategic growth plan to develop a comprehensive approach that incorporates AI tools while staying true to your unique brand voice. The future of content creation isn't choosing between human or artificial intelligence—it's learning how they can work together to achieve your business goals.

Grab your Strategic Growth Plan.

Read more HERE.

Support the show

]]> Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape.

I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand your brand.

Through my own experience of feeding ChatGPT my published book and existing content, I demonstrate how AI transforms from a generic text generator into a strategic partner that genuinely understands your business objectives. You'll discover exactly how to use AI for creating outlines, repurposing content across platforms, drafting promotional emails, and brainstorming interconnected content ideas—all while maintaining the authentic connection your audience craves.

This balanced approach resolves the tension between efficiency and authenticity. By teaching AI to understand your voice rather than replace it, you can harness its time-saving benefits without sacrificing the personal touch that sets your brand apart. Whether you're a solopreneur or managing a team, this strategic implementation of AI tools will help you create more consistent, engaging content that guides your audience toward the solutions you provide.

Ready to transform how you create content? Grab our strategic growth plan to develop a comprehensive approach that incorporates AI tools while staying true to your unique brand voice. The future of content creation isn't choosing between human or artificial intelligence—it's learning how they can work together to achieve your business goals.

Grab your Strategic Growth Plan.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16989795 Mon, 05 May 2025 05:00:00 -0400 931 442 full false Building Your Brand with Youtube with Sarina Correa Building Your Brand with Youtube with Sarina Correa Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.

Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.

Serena breaks down exactly what you need (and what you don't) to start creating content that converts. Forget expensive equipment and time-consuming editing—your smartphone and authentic expertise are enough to begin building your brand. We explore the three types of YouTube content you should create, how often to post without burning out, and the critical elements that make videos rank well.

What truly sets this episode apart is Serena's counterintuitive approach to YouTube success. "I'd rather only have 20 people see my video and click my link than have 2,000 people see my video and never click anything." This mindset shift from vanity metrics to conversion is the game-changer most creators miss. You'll learn exactly how to optimize your thumbnails, descriptions, and content to drive subscribers to your email list and offers.

Ready to stop overthinking and start building your brand on YouTube? Grab Serena's formula playbook from the link in our show notes and commit to consistency. The platform that's transforming businesses is waiting for your unique voice and expertise.

Support the show

]]> Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.

Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.

Serena breaks down exactly what you need (and what you don't) to start creating content that converts. Forget expensive equipment and time-consuming editing—your smartphone and authentic expertise are enough to begin building your brand. We explore the three types of YouTube content you should create, how often to post without burning out, and the critical elements that make videos rank well.

What truly sets this episode apart is Serena's counterintuitive approach to YouTube success. "I'd rather only have 20 people see my video and click my link than have 2,000 people see my video and never click anything." This mindset shift from vanity metrics to conversion is the game-changer most creators miss. You'll learn exactly how to optimize your thumbnails, descriptions, and content to drive subscribers to your email list and offers.

Ready to stop overthinking and start building your brand on YouTube? Grab Serena's formula playbook from the link in our show notes and commit to consistency. The platform that's transforming businesses is waiting for your unique voice and expertise.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16858181 Mon, 28 Apr 2025 07:00:00 -0400 2282 441 full false How to Build a Content Creation Strategy That Drives Results How to Build a Content Creation Strategy That Drives Results Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy.

Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertise—it's the lack of a cohesive strategy connecting your content to business outcomes. In this episode, I break down the critical components of effective content marketing that attracts your ideal audience and converts them into customers.

We explore how to define clear goals for your content, ensuring everything you create serves a specific purpose in your business. You'll learn why it's crucial to align your content with your opt-ins and offers, creating a natural pathway for audience members to transition from consumers to customers. I also share practical advice on platform selection, emphasizing why building on "owned" rather than "rented" digital property gives you greater control and sustainability.

The episode dives into content repurposing strategies that maximize your efforts, showing how one primary content piece can efficiently transform into multiple formats. You'll discover how to create an organized content calendar based on your core topic pillars, optimize for search engines, and use strategic interlinking to establish yourself as the comprehensive solution provider in your niche.

In the final sections, we tackle data analysis for continuous improvement and the controversial but powerful topic of AI assistance. Learn how to use artificial intelligence as a time-saving assistant that amplifies your voice rather than replacing it.

What content strategy element will you implement first? Share your plans in the comments and download our free Strategic Growth Plan to start creating content that consistently drives results.

Grab your Strategic Growth Plan.

Read more HERE.

Support the show

]]> Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy.

Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertise—it's the lack of a cohesive strategy connecting your content to business outcomes. In this episode, I break down the critical components of effective content marketing that attracts your ideal audience and converts them into customers.

We explore how to define clear goals for your content, ensuring everything you create serves a specific purpose in your business. You'll learn why it's crucial to align your content with your opt-ins and offers, creating a natural pathway for audience members to transition from consumers to customers. I also share practical advice on platform selection, emphasizing why building on "owned" rather than "rented" digital property gives you greater control and sustainability.

The episode dives into content repurposing strategies that maximize your efforts, showing how one primary content piece can efficiently transform into multiple formats. You'll discover how to create an organized content calendar based on your core topic pillars, optimize for search engines, and use strategic interlinking to establish yourself as the comprehensive solution provider in your niche.

In the final sections, we tackle data analysis for continuous improvement and the controversial but powerful topic of AI assistance. Learn how to use artificial intelligence as a time-saving assistant that amplifies your voice rather than replacing it.

What content strategy element will you implement first? Share your plans in the comments and download our free Strategic Growth Plan to start creating content that consistently drives results.

Grab your Strategic Growth Plan.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16984357 Mon, 21 Apr 2025 05:00:00 -0400 770 440 full false Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line.

Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same stress hormones whether they're missing a deadline or being chased by a tiger. This physiological state doesn't just feel uncomfortable – it actively undermines strategic thinking, leadership presence, and business growth.

Dr. Lahana breaks down the surprising signs of nervous system dysregulation beyond obvious anxiety, including brain fog, digestive issues, and poor sleep quality. She offers remarkably simple techniques anyone can implement throughout their workday: deep belly breathing that signals safety to your body, humming or singing to stimulate your vagus nerve, and scheduling proper meals (because 95% of women entrepreneurs simply don't eat enough).

The conversation explores how to structure your workday for optimal nervous system support – from filling your cup before logging on to creating firm boundaries around work hours and prioritizing genuine fun. These practices aren't indulgences; they're strategic investments in your business performance and sustainability.

What makes this episode particularly valuable is Dr. Lahana's blend of scientific explanation and practical application. You'll walk away understanding not just what to do differently, but why these changes create such profound shifts in your entrepreneurial capabilities. Whether you're struggling with decision fatigue, creative blocks, or simply feeling overwhelmed, these nervous system regulation techniques offer an accessible path to calmer, more profitable entrepreneurship.

Ready to stop the cycle of stress and start building your business from a place of nervous system regulation? This episode is your blueprint for sustainable success that feels good in your body and your business.

Support the show

]]> Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line.

Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same stress hormones whether they're missing a deadline or being chased by a tiger. This physiological state doesn't just feel uncomfortable – it actively undermines strategic thinking, leadership presence, and business growth.

Dr. Lahana breaks down the surprising signs of nervous system dysregulation beyond obvious anxiety, including brain fog, digestive issues, and poor sleep quality. She offers remarkably simple techniques anyone can implement throughout their workday: deep belly breathing that signals safety to your body, humming or singing to stimulate your vagus nerve, and scheduling proper meals (because 95% of women entrepreneurs simply don't eat enough).

The conversation explores how to structure your workday for optimal nervous system support – from filling your cup before logging on to creating firm boundaries around work hours and prioritizing genuine fun. These practices aren't indulgences; they're strategic investments in your business performance and sustainability.

What makes this episode particularly valuable is Dr. Lahana's blend of scientific explanation and practical application. You'll walk away understanding not just what to do differently, but why these changes create such profound shifts in your entrepreneurial capabilities. Whether you're struggling with decision fatigue, creative blocks, or simply feeling overwhelmed, these nervous system regulation techniques offer an accessible path to calmer, more profitable entrepreneurship.

Ready to stop the cycle of stress and start building your business from a place of nervous system regulation? This episode is your blueprint for sustainable success that feels good in your body and your business.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16858174 Mon, 14 Apr 2025 05:00:00 -0400 1908 439 full false What are Brand Values What are Brand Values Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team.

In this value-packed episode, I break down exactly what brand values are and why they're critical for business growth. Unlike your brand personality (how you present yourself), your values represent the principles guiding every business decision you make. Whether emphasizing trust, loyalty, transparency, or creating a lighthearted atmosphere, these values shape how others perceive and connect with your business.

Strong brand values don't just differentiate you in crowded markets—they attract loyal customers who become raving fans. They help you make strategic decisions about everything from which platforms deserve your time to how many hours you want to work. For entrepreneurs who started businesses to reclaim family time or achieve personal goals, clear values prevent mission drift and burnout.

I share my own journey of building a business with a clear mission: impacting as many young girls as possible by showing them successful women-owned businesses. This vision has guided my content creation and business decisions for years. Whether you're just starting out or looking to refine your established brand, you'll discover actionable steps to define, implement, and measure your brand values across all aspects of your business.

Ready to clarify your brand values and use them as a compass for business growth? Download our Strategic Growth Guide from the episode description to continue building a business with a strong foundation designed for sustainable success. Don't forget to leave a rating and share your biggest takeaway from this episode!

Read more HERE

Support the show

]]> Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team.

In this value-packed episode, I break down exactly what brand values are and why they're critical for business growth. Unlike your brand personality (how you present yourself), your values represent the principles guiding every business decision you make. Whether emphasizing trust, loyalty, transparency, or creating a lighthearted atmosphere, these values shape how others perceive and connect with your business.

Strong brand values don't just differentiate you in crowded markets—they attract loyal customers who become raving fans. They help you make strategic decisions about everything from which platforms deserve your time to how many hours you want to work. For entrepreneurs who started businesses to reclaim family time or achieve personal goals, clear values prevent mission drift and burnout.

I share my own journey of building a business with a clear mission: impacting as many young girls as possible by showing them successful women-owned businesses. This vision has guided my content creation and business decisions for years. Whether you're just starting out or looking to refine your established brand, you'll discover actionable steps to define, implement, and measure your brand values across all aspects of your business.

Ready to clarify your brand values and use them as a compass for business growth? Download our Strategic Growth Guide from the episode description to continue building a business with a strong foundation designed for sustainable success. Don't forget to leave a rating and share your biggest takeaway from this episode!

Read more HERE

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]]> Jenny Melrose: Business Strategist Buzzsprout-16858166 Mon, 07 Apr 2025 05:00:00 -0400 795 438 full false Building a Brand Online with Maya Elious Building a Brand Online with Maya Elious Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.

At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.

What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.

For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.

The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.

Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.

Read more HERE.

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]]> Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.

At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.

What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.

For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.

The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.

Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16853968 Mon, 31 Mar 2025 05:00:00 -0400 1505 437 full false The Rise of Private Podcasts: Why Creators & Businesses Love Them! The Rise of Private Podcasts: Why Creators & Businesses Love Them! Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.

Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my most engaged community members. There's no elaborate production, no overthinking the perfect hook—just valuable insights delivered directly to people who've already demonstrated their interest in my work.

The business model makes incredible sense for established creators. For just $5 monthly, my subscribers receive approximately 12 premium episodes packed with strategies they can implement immediately. But the real magic happens beyond the modest subscription revenue—these premium listeners are predominantly existing clients, email subscribers, and students who represent my ideal audience for higher-ticket offerings. My private podcast essentially serves as a trust-building pathway toward events like my Insiders Retreat, creating a natural progression for followers to become clients. And technically? It's surprisingly simple to implement with most podcast hosting platforms.

Ready to explore how a private podcast could transform your relationship with your audience? Listen now to discover exactly how I've structured my premium content, why my most dedicated followers love it, and how you might adapt this approach to your own business model. If you're intrigued by what you hear, you can always reach out via Instagram (@Jenny_Melrose) with questions—I'd love to help you imagine the possibilities for your own premium podcast strategy.

Subscribe to Unhinged!

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]]> Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.

Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my most engaged community members. There's no elaborate production, no overthinking the perfect hook—just valuable insights delivered directly to people who've already demonstrated their interest in my work.

The business model makes incredible sense for established creators. For just $5 monthly, my subscribers receive approximately 12 premium episodes packed with strategies they can implement immediately. But the real magic happens beyond the modest subscription revenue—these premium listeners are predominantly existing clients, email subscribers, and students who represent my ideal audience for higher-ticket offerings. My private podcast essentially serves as a trust-building pathway toward events like my Insiders Retreat, creating a natural progression for followers to become clients. And technically? It's surprisingly simple to implement with most podcast hosting platforms.

Ready to explore how a private podcast could transform your relationship with your audience? Listen now to discover exactly how I've structured my premium content, why my most dedicated followers love it, and how you might adapt this approach to your own business model. If you're intrigued by what you hear, you can always reach out via Instagram (@Jenny_Melrose) with questions—I'd love to help you imagine the possibilities for your own premium podcast strategy.

Subscribe to Unhinged!

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]]> Jenny Melrose: Business Strategist Buzzsprout-16753069 Mon, 24 Mar 2025 05:00:00 -0400 435 436 full false Take the Leap of Faith with Melanie O’Reilly-Rogers Take the Leap of Faith with Melanie O’Reilly-Rogers What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it.

Melanie, founder of Mostly Under Control, describes herself as "not a risk-taker at all," yet found herself planning an ambitious in-person event for mothers seeking deeper connection. With a background in early childhood education and having pivoted her business multiple times as her family grew (including the surprise of twins!), she realized her expertise could create something truly meaningful for women beyond standard parenting advice.

The journey wasn't smooth. Fears of financial loss, disappointing speakers, poor attendance, and potential embarrassment plagued her planning process. What pushed her through? A combination of mindset shifts, unwavering support from her husband, business coaching, and a simple yet powerful mantra: "Even Amazon started in someone's garage." This perspective transformed her thinking from "I've only sold four tickets" to "I've already sold four tickets!"

Most valuable is Melanie's practical advice for anyone contemplating their own leap of faith. She emphasizes surrounding yourself with the right people—those who see possibilities rather than obstacles. Her strategy of finding different types of supporters (cheerleaders, challengers, and implementers) creates a balanced network that propels you forward. As she discovered, "Nobody really knows what they're doing" in business—we're all figuring it out as we go.

Ready to take your own leap? Join Insiders with a special 40% discount to access weekly trainings and monthly coaching calls that provide both accountability and practical strategies for growing your online business. 

Read more HERE.

Support the show

]]> What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it.

Melanie, founder of Mostly Under Control, describes herself as "not a risk-taker at all," yet found herself planning an ambitious in-person event for mothers seeking deeper connection. With a background in early childhood education and having pivoted her business multiple times as her family grew (including the surprise of twins!), she realized her expertise could create something truly meaningful for women beyond standard parenting advice.

The journey wasn't smooth. Fears of financial loss, disappointing speakers, poor attendance, and potential embarrassment plagued her planning process. What pushed her through? A combination of mindset shifts, unwavering support from her husband, business coaching, and a simple yet powerful mantra: "Even Amazon started in someone's garage." This perspective transformed her thinking from "I've only sold four tickets" to "I've already sold four tickets!"

Most valuable is Melanie's practical advice for anyone contemplating their own leap of faith. She emphasizes surrounding yourself with the right people—those who see possibilities rather than obstacles. Her strategy of finding different types of supporters (cheerleaders, challengers, and implementers) creates a balanced network that propels you forward. As she discovered, "Nobody really knows what they're doing" in business—we're all figuring it out as we go.

Ready to take your own leap? Join Insiders with a special 40% discount to access weekly trainings and monthly coaching calls that provide both accountability and practical strategies for growing your online business. 

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16772917 Mon, 17 Mar 2025 05:00:00 -0400 1640 435 full false Crafting Your Personal Branding Story: How to Stand Out and Make an Impact Crafting Your Personal Branding Story: How to Stand Out and Make an Impact Uncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips you with the tools you need to differentiate yourself in a crowded market. 

Throughout our conversation, we dissect the common pitfalls that many face when crafting their branding narratives and provide strategies on how to avoid them. From identifying your core message to sharing your story on various platforms like social media and your website, we guide you step-by-step in presenting your authentic self. 

Moreover, we emphasize the need for consistency in your messaging across all channels, ensuring that your brand identity is coherent and recognizable. Whether you’re speaking publicly or engaging with clients one-on-one, your personal brand story can make a significant impact. 

Join us as we invite you to reflect on your unique journey and learn to articulate it effectively, turning challenges into opportunities for connection and growth. Tune in, and let’s embark on this branding journey together!

Grab your Strategic Growth Plan!

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]]> Uncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips you with the tools you need to differentiate yourself in a crowded market. 

Throughout our conversation, we dissect the common pitfalls that many face when crafting their branding narratives and provide strategies on how to avoid them. From identifying your core message to sharing your story on various platforms like social media and your website, we guide you step-by-step in presenting your authentic self. 

Moreover, we emphasize the need for consistency in your messaging across all channels, ensuring that your brand identity is coherent and recognizable. Whether you’re speaking publicly or engaging with clients one-on-one, your personal brand story can make a significant impact. 

Join us as we invite you to reflect on your unique journey and learn to articulate it effectively, turning challenges into opportunities for connection and growth. Tune in, and let’s embark on this branding journey together!

Grab your Strategic Growth Plan!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16734023 Mon, 10 Mar 2025 05:00:00 -0400 727 434 full false Building Brand Authority: Strategies for Standing Out in Your Industry with Shaunda Necole Building Brand Authority: Strategies for Standing Out in Your Industry with Shaunda Necole Unlock the secrets to building undeniable brand authority as we sit down with the phenomenal digital creator, Shaunda Necole. Known for her expertise in Southern soul food and the vibrant world of Las Vegas travel, Shaunda shares her decade-long journey and imparts invaluable wisdom on establishing yourself as an industry leader. We promise you'll walk away with actionable strategies that could transform your business approach, from the power of niching down to the art of storytelling. Shaunda challenges the norms, encouraging you to embrace the title of 'expert' through lived experiences and a commitment to continuous learning, no formal qualifications required. 

Take a closer look at what it means to wield online authority through the powerful tools of SEO and thought leadership. We delve into crafting content that not only pleases Google's algorithm but also resonates with your audience, enhancing both your visibility and credibility. Shaunda sheds light on the evolving importance of the 'About' section of your website and how it can establish trust by meeting Google's E-A-T standards. This episode is packed with insights into how sharing personal narratives can elevate your content, showcasing you as a genuine thought leader and not just another voice in the crowd. Whether you're a seasoned creator or just starting out, these lessons in brand authority are not to be missed.

Read more HERE.

Grab Your Strategic Growth Planner

Support the show

]]> Unlock the secrets to building undeniable brand authority as we sit down with the phenomenal digital creator, Shaunda Necole. Known for her expertise in Southern soul food and the vibrant world of Las Vegas travel, Shaunda shares her decade-long journey and imparts invaluable wisdom on establishing yourself as an industry leader. We promise you'll walk away with actionable strategies that could transform your business approach, from the power of niching down to the art of storytelling. Shaunda challenges the norms, encouraging you to embrace the title of 'expert' through lived experiences and a commitment to continuous learning, no formal qualifications required. 

Take a closer look at what it means to wield online authority through the powerful tools of SEO and thought leadership. We delve into crafting content that not only pleases Google's algorithm but also resonates with your audience, enhancing both your visibility and credibility. Shaunda sheds light on the evolving importance of the 'About' section of your website and how it can establish trust by meeting Google's E-A-T standards. This episode is packed with insights into how sharing personal narratives can elevate your content, showcasing you as a genuine thought leader and not just another voice in the crowd. Whether you're a seasoned creator or just starting out, these lessons in brand authority are not to be missed.

Read more HERE.

Grab Your Strategic Growth Planner

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16683389 Mon, 03 Mar 2025 05:00:00 -0500 1575 433 full false Strategies for Brand Positioning: How to Carve Your Niche & Dominate Your Industry Strategies for Brand Positioning: How to Carve Your Niche & Dominate Your Industry Unlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.

Facing a shift in your business? Jenny explores the intricacies of navigating brand positioning changes. Clear communication and consistency in addressing your audience's needs are paramount when considering a pivot. Jenny shares strategic advice on maintaining the core essence of your brand while embracing change, ensuring your promises remain steadfast. Subscribe for the latest insights, and don't miss out on our strategic growth plan guide to sharpen your marketing strategy and solidify your brand's foothold in its desired market space. Tune in to gain actionable strategies that propel your brand toward growth and success.

Grab your Strategic Growth Plan.

Read more HERE

Support the show

]]> Unlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.

Facing a shift in your business? Jenny explores the intricacies of navigating brand positioning changes. Clear communication and consistency in addressing your audience's needs are paramount when considering a pivot. Jenny shares strategic advice on maintaining the core essence of your brand while embracing change, ensuring your promises remain steadfast. Subscribe for the latest insights, and don't miss out on our strategic growth plan guide to sharpen your marketing strategy and solidify your brand's foothold in its desired market space. Tune in to gain actionable strategies that propel your brand toward growth and success.

Grab your Strategic Growth Plan.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16676547 Mon, 24 Feb 2025 06:00:00 -0500 774 432 full false Overcoming the Fear of Rejection in Business with Sue Bryce Overcoming the Fear of Rejection in Business with Sue Bryce Unlock the secrets to conquering business fears with the wisdom of our guest, Sue Bryce, a visionary in photography and education. Sue shares her journey of overcoming the fear of rejection and how entrepreneurs can shift the focus from seeking approval to delivering value. Discover how concentrating on the impact and solutions you offer can help you rise above personal insecurities and build a flourishing business.

Explore the transformative power of confidence in defining your business identity, especially for women navigating societal expectations of humility. We discuss the necessity of showcasing your skills and authenticity to earn respect and effectively solve clients' problems. Embrace your self-worth, learn to communicate it authoritatively, and watch as both your personal and professional life flourish with newfound resilience against rejection.

Uncover strategies to craft a compelling business introduction and forge genuine connections in sales. We highlight the importance of authenticity in attracting the right clients and reducing pressure. Rejection is positioned not as a setback but as an essential part of the entrepreneurial journey. Through Sue's insights, listeners are encouraged to focus on communicating their product's value, ensuring enduring success and meaningful connections.

Support the show

]]> Unlock the secrets to conquering business fears with the wisdom of our guest, Sue Bryce, a visionary in photography and education. Sue shares her journey of overcoming the fear of rejection and how entrepreneurs can shift the focus from seeking approval to delivering value. Discover how concentrating on the impact and solutions you offer can help you rise above personal insecurities and build a flourishing business.

Explore the transformative power of confidence in defining your business identity, especially for women navigating societal expectations of humility. We discuss the necessity of showcasing your skills and authenticity to earn respect and effectively solve clients' problems. Embrace your self-worth, learn to communicate it authoritatively, and watch as both your personal and professional life flourish with newfound resilience against rejection.

Uncover strategies to craft a compelling business introduction and forge genuine connections in sales. We highlight the importance of authenticity in attracting the right clients and reducing pressure. Rejection is positioned not as a setback but as an essential part of the entrepreneurial journey. Through Sue's insights, listeners are encouraged to focus on communicating their product's value, ensuring enduring success and meaningful connections.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16622780 Mon, 17 Feb 2025 07:00:00 -0500 1788 431 full false How to Build Customer Trust and Loyalty: Proven Strategies for Long-Term Success How to Build Customer Trust and Loyalty: Proven Strategies for Long-Term Success Unlock the secrets to building unshakeable customer trust and loyalty that can transform your business. This episode promises a treasure trove of strategies, from maintaining transparency and embracing customer-centric practices to the art of consistent quality delivery. Join us as we uncover why understanding your audience intimately can set you apart, and learn from the inspiring insights of Cindy Doyle, whose podcast and speaking ventures have turned word-of-mouth into a powerful marketing force. Dive into the fine details of ensuring your business not only meets but exceeds customer expectations, sparking brand advocacy and driving growth.

In a world where online presence is everything, mastering customer loyalty is your competitive edge. We'll guide you through essential practices like prioritizing data privacy, implementing personalized experiences, and leveraging loyalty programs to nurture a devoted customer base. Discover the value of community building through interactive events and the power of user-generated content. We wrap up with actionable advice on how to keep your audience engaged, address their evolving needs, and diversify your approach for sustained success. Don’t miss out on these powerful insights and the exclusive strategies shared in our Insiders program.

Read more HERE.

Support the show

]]> Unlock the secrets to building unshakeable customer trust and loyalty that can transform your business. This episode promises a treasure trove of strategies, from maintaining transparency and embracing customer-centric practices to the art of consistent quality delivery. Join us as we uncover why understanding your audience intimately can set you apart, and learn from the inspiring insights of Cindy Doyle, whose podcast and speaking ventures have turned word-of-mouth into a powerful marketing force. Dive into the fine details of ensuring your business not only meets but exceeds customer expectations, sparking brand advocacy and driving growth.

In a world where online presence is everything, mastering customer loyalty is your competitive edge. We'll guide you through essential practices like prioritizing data privacy, implementing personalized experiences, and leveraging loyalty programs to nurture a devoted customer base. Discover the value of community building through interactive events and the power of user-generated content. We wrap up with actionable advice on how to keep your audience engaged, address their evolving needs, and diversify your approach for sustained success. Don’t miss out on these powerful insights and the exclusive strategies shared in our Insiders program.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16569980 Mon, 10 Feb 2025 05:00:00 -0500 1066 430 full false AI and Branding: How to Shape Your Business Future with Adam Nathan AI and Branding: How to Shape Your Business Future with Adam Nathan Unlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. Imagine a world where crafting on-brand content doesn't require a hefty budget or extensive resources—Adam reveals how Blaze's innovative tools, like the Brand Voice feature, make this a reality. From automating content creation to transforming your existing media into new formats, Blaze offers an engaging platform that brings efficiency and personalization to the forefront of digital marketing.

Join us as we explore the game-changing potential of Blaze's user-friendly features, particularly for those without a marketing background. Discover how you can effortlessly schedule a month’s worth of content, transform your YouTube videos and podcast episodes into new products, and save valuable time while maintaining your unique brand voice. This episode is packed with actionable insights and strategies for creators, freelancers, and small business owners eager to maximize their marketing efforts with AI. Dive into a world of possibilities and see how Blaze can revolutionize the way you approach content creation.


Read more HERE

Support the show

]]> Unlock the secrets of AI-powered marketing with Adam Nathan, the founder and CEO of Blaze, as we explore how technology is reshaping branding and leveling the playing field for small businesses. Imagine a world where crafting on-brand content doesn't require a hefty budget or extensive resources—Adam reveals how Blaze's innovative tools, like the Brand Voice feature, make this a reality. From automating content creation to transforming your existing media into new formats, Blaze offers an engaging platform that brings efficiency and personalization to the forefront of digital marketing.

Join us as we explore the game-changing potential of Blaze's user-friendly features, particularly for those without a marketing background. Discover how you can effortlessly schedule a month’s worth of content, transform your YouTube videos and podcast episodes into new products, and save valuable time while maintaining your unique brand voice. This episode is packed with actionable insights and strategies for creators, freelancers, and small business owners eager to maximize their marketing efforts with AI. Dive into a world of possibilities and see how Blaze can revolutionize the way you approach content creation.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16529957 Mon, 03 Feb 2025 05:00:00 -0500 1463 429 full false Building a Brand that Speaks: Defining Brand Voice and Tone Building a Brand that Speaks: Defining Brand Voice and Tone Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand’s voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.

Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.

Read more HERE.

Grab your Strategic Growth Planner.

Support the show

]]> Unlock the secrets to crafting a brand voice that not only resonates but also cuts through the noise of today's crowded marketplace. Ever wondered how some brands effortlessly connect with their audience and build trust? This episode of the Influencer Entrepreneur's Podcast with Jenny Melrose promises to equip you with the tools to master your brand’s voice and tone. Discover how to create a consistent brand identity that reflects your unique personality, values, and mission. Learn how to maintain authenticity across all platforms and channels, enhancing your brand's credibility and fostering emotional connections with your audience.

Join me as we explore the essential steps to define and develop a standout brand voice that aligns with your core values and mission. We'll discuss how to identify your target audience, analyze competitors, and seize differentiation opportunities to craft a unique voice chart and guidelines. You'll gain insights into adapting your tone for different platforms and stages of the sales funnel, ensuring a cohesive and engaging experience for your audience. Whether you're building brand awareness or strengthening customer support, aligning your voice and tone can significantly impact relationships and drive success. Embrace this opportunity to transform your brand identity and elevate your business to new heights.

Read more HERE.

Grab your Strategic Growth Planner.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16469224 Mon, 27 Jan 2025 05:00:00 -0500 994 428 full false 5 Best Creative Business Tips for Instagram with Kimberly Espinel 5 Best Creative Business Tips for Instagram with Kimberly Espinel Kimberly Espinel, renowned food photographer and stylist, joins us to reveal her top creative business tips that can transform your Instagram presence. You'll learn how to harness the power of Reels and carousels to skyrocket engagement and infuse your content with engaging elements that provoke audience reactions. Kimberly shares her strategies for creating content with personality, incorporating questions, cheeky elements, and a touch of controversy that captivates and retains your audience's attention.

We also explore the art of building a personal brand on Instagram, whether through a meticulously curated grid or a spontaneous, authentic approach. The secret to success lies not in the visual appeal alone, but in how these elements support your brand's market positioning. Discover the techniques to make your Instagram Reels stand out, capturing viewers in those crucial first seconds and keeping them hooked with dynamic, promise-filled content. This episode uncovers the timeless principles of audience engagement that remain relevant despite ever-evolving tools and platforms.

Lastly, we dive into the strategies for cultivating a loyal and engaged Instagram community. Uncover the power of authenticity by showing your face across different formats like Reels and Stories, creating a genuine connection with your followers. Regularly sharing glimpses of your life, without oversharing, can transform your Instagram into a journey-like experience, fostering a sense of friendship with your audience. With insights on utilizing behind-the-scenes content and crafting compelling captions, you'll be equipped to build and nurture a dedicated and interactive community eager for more of your content.

Read more HERE.

Support the show

]]> Kimberly Espinel, renowned food photographer and stylist, joins us to reveal her top creative business tips that can transform your Instagram presence. You'll learn how to harness the power of Reels and carousels to skyrocket engagement and infuse your content with engaging elements that provoke audience reactions. Kimberly shares her strategies for creating content with personality, incorporating questions, cheeky elements, and a touch of controversy that captivates and retains your audience's attention.

We also explore the art of building a personal brand on Instagram, whether through a meticulously curated grid or a spontaneous, authentic approach. The secret to success lies not in the visual appeal alone, but in how these elements support your brand's market positioning. Discover the techniques to make your Instagram Reels stand out, capturing viewers in those crucial first seconds and keeping them hooked with dynamic, promise-filled content. This episode uncovers the timeless principles of audience engagement that remain relevant despite ever-evolving tools and platforms.

Lastly, we dive into the strategies for cultivating a loyal and engaged Instagram community. Uncover the power of authenticity by showing your face across different formats like Reels and Stories, creating a genuine connection with your followers. Regularly sharing glimpses of your life, without oversharing, can transform your Instagram into a journey-like experience, fostering a sense of friendship with your audience. With insights on utilizing behind-the-scenes content and crafting compelling captions, you'll be equipped to build and nurture a dedicated and interactive community eager for more of your content.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16432626 Mon, 20 Jan 2025 05:00:00 -0500 1740 427 full false Repurposing Video Content: The Controversial Strategy No One Talks About Repurposing Video Content: The Controversial Strategy No One Talks About Unlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and podcasts, tapping into diverse audiences who prefer various modes of consumption.

Jenny shares her tried-and-true techniques for maximizing ROI while enhancing your audience's "know, like, and trust" factor. Learn the secrets of engaging broader audiences across platforms, ensuring your message reaches those who need it most. By repurposing your video content, not only will you save time and resources, but you'll also boost engagement and guide your audience towards your email list and offerings. Whether you're a veteran content creator or just starting, this episode is packed with actionable strategies to amplify your impact and grow your online presence effectively. Don't miss this opportunity to revolutionize your content creation approach and make your video efforts truly worthwhile.

Read more HERE

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]]> Unlock the hidden power of your existing video content with insights from the Influencer Entrepreneur's Podcast featuring Jenny Melrose. What if you could dramatically extend the reach of your videos without the constant grind of creating fresh content? Join us as we address the often-overlooked strategy of repurposing video for multiple platforms, turning a single piece of content into an engagement powerhouse. Jenny delves into the challenges faced by creators, such as burnout and resource constraints, and explores how repurposing offers a sustainable solution. Discover how you can seamlessly adapt your video content for different formats like blogs and podcasts, tapping into diverse audiences who prefer various modes of consumption.

Jenny shares her tried-and-true techniques for maximizing ROI while enhancing your audience's "know, like, and trust" factor. Learn the secrets of engaging broader audiences across platforms, ensuring your message reaches those who need it most. By repurposing your video content, not only will you save time and resources, but you'll also boost engagement and guide your audience towards your email list and offerings. Whether you're a veteran content creator or just starting, this episode is packed with actionable strategies to amplify your impact and grow your online presence effectively. Don't miss this opportunity to revolutionize your content creation approach and make your video efforts truly worthwhile.

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]]> Jenny Melrose: Business Strategist Buzzsprout-16301449 Mon, 13 Jan 2025 05:00:00 -0500 600 426 full false How Do You Become a Travel Blogger? Don’t! Build a Travel Career Instead! With Jody Halsted How Do You Become a Travel Blogger? Don’t! Build a Travel Career Instead! With Jody Halsted Discover how to transform your passion for travel into a thriving career as we welcome Jodi Halstead, an expert in Ireland travel advice, to the show. Listen in as Jodi recounts her remarkable journey from a traditional travel blogger to establishing a successful business. During the pandemic of 2020, Jodi took a strategic pivot, honing her business focus, and emerged stronger as travel resumed. Her insights reveal the power of understanding your audience and crafting unique, valuable content that stands out from run-of-the-mill travel reviews. Jodi’s approach underscores the importance of thinking beyond blogging, viewing it as part of a larger business strategy.

Get ready to gain practical advice on building a sustainable travel career, as we discuss the importance of niche markets and resonating with specific audiences. We explore innovative monetization strategies, from affiliate marketing and business referrals to personalized services like vacation coaching and exclusive travel experiences. Throughout the episode, you'll hear about creative ways to build a more engaged community by aligning content with audience interests. Jodi’s inspiring story and actionable strategies provide a roadmap for anyone aspiring to make a lasting impact in the travel content industry.

Read more HERE

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]]> Discover how to transform your passion for travel into a thriving career as we welcome Jodi Halstead, an expert in Ireland travel advice, to the show. Listen in as Jodi recounts her remarkable journey from a traditional travel blogger to establishing a successful business. During the pandemic of 2020, Jodi took a strategic pivot, honing her business focus, and emerged stronger as travel resumed. Her insights reveal the power of understanding your audience and crafting unique, valuable content that stands out from run-of-the-mill travel reviews. Jodi’s approach underscores the importance of thinking beyond blogging, viewing it as part of a larger business strategy.

Get ready to gain practical advice on building a sustainable travel career, as we discuss the importance of niche markets and resonating with specific audiences. We explore innovative monetization strategies, from affiliate marketing and business referrals to personalized services like vacation coaching and exclusive travel experiences. Throughout the episode, you'll hear about creative ways to build a more engaged community by aligning content with audience interests. Jodi’s inspiring story and actionable strategies provide a roadmap for anyone aspiring to make a lasting impact in the travel content industry.

Read more HERE

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]]> Jenny Melrose: Business Strategist Buzzsprout-16377223 Mon, 06 Jan 2025 05:00:00 -0500 1731 425 full false Mastering Content Repurposing: How to Maximize Your Reach and Save Time Mastering Content Repurposing: How to Maximize Your Reach and Save Time Unlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I’ll guide you through the importance of having a primary platform and why owning a piece of digital real estate, like a website, is crucial for maintaining control over your creations.

But the journey doesn’t end there. Experience the thrill of innovation as we explore creative ways of repurposing, ensuring your content continues to impact and engage. With exclusive access to my Influencer Entrepreneurs Unhinged premium podcast, I invite you to get up close and personal with unedited, behind-the-scenes insights. This is your chance to embrace content repurposing as a game-changing tool, enhancing your reach and efficiency. Let's embark on this exciting learning adventure together, and take your content strategies to unprecedented heights.

Read more HERE.

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]]> Unlock the secrets of content repurposing and revolutionize the way you reach your audience. Have you ever wondered how you can extend the lifespan of a single piece of content across multiple platforms effectively? Join me, Jenny Melrose, as I share powerful strategies on transforming content into various formats to save time and broaden your audience. You'll discover the art of working smarter by reimagining your content to fit blogs, podcasts, and social media, ensuring you captivate different content consumers effortlessly. I’ll guide you through the importance of having a primary platform and why owning a piece of digital real estate, like a website, is crucial for maintaining control over your creations.

But the journey doesn’t end there. Experience the thrill of innovation as we explore creative ways of repurposing, ensuring your content continues to impact and engage. With exclusive access to my Influencer Entrepreneurs Unhinged premium podcast, I invite you to get up close and personal with unedited, behind-the-scenes insights. This is your chance to embrace content repurposing as a game-changing tool, enhancing your reach and efficiency. Let's embark on this exciting learning adventure together, and take your content strategies to unprecedented heights.

Read more HERE.

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]]> Jenny Melrose: Business Strategist Buzzsprout-16301445 Mon, 30 Dec 2024 05:00:00 -0500 863 424 full false Driving Traffic from Pinterest: Strategies for Success in 2025 with Kate Ahl Driving Traffic from Pinterest: Strategies for Success in 2025 with Kate Ahl Discover expert tips from Kate Ahl on driving Pinterest traffic in 2025! Learn actionable strategies to grow your audience, boost engagement, and achieve success with this powerful platform.

Read more HERE.

Find out about the 90 Day Plan Program.

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]]> Discover expert tips from Kate Ahl on driving Pinterest traffic in 2025! Learn actionable strategies to grow your audience, boost engagement, and achieve success with this powerful platform.

Read more HERE.

Find out about the 90 Day Plan Program.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16287989 Mon, 23 Dec 2024 05:00:00 -0500 1794 423 full false Effortless Efficiency: How to Create Your Ultimate Project Task List Effortless Efficiency: How to Create Your Ultimate Project Task List What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.

Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.

Read more HERE.

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]]> What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.

Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.

Read more HERE.

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]]> Jenny Melrose: Business Strategist Buzzsprout-16261859 Mon, 16 Dec 2024 05:00:00 -0500 795 422 full false Turning Passion into Impact with Cindy Doyle Turning Passion into Impact with Cindy Doyle Cindy Doyle, a remarkable licensed professional counselor and entrepreneur, shares her unique path from managing a group private practice to launching Code 4 Couples, an educational platform dedicated to law enforcement officers and their spouses. Inspired by her own experiences as a police spouse, Cindy delves into the neuropsychological impacts of law enforcement work on relationships. Through her transition from traditional counseling to a digital presence, Cindy's story is a testament to the power of passion and dedication to addressing niche challenges. Listeners will gain valuable insights into how Cindy has effectively diversified her income and maximized business visibility, ultimately turning her commitment into a successful international speaking and content creation career.

Discover how Cindy strategically harnesses her podcast to boost website traffic and elevate search engine visibility, transforming audio content into blog posts. Her focus on creating content that resonates with niche audiences interested in law enforcement and relational health is a key component of her success. Cindy shares her methods for maintaining efficiency amid public speaking engagements and personal experiences, continually expanding her reach and impact. This episode is an inspiring resource filled with practical advice for those looking to broaden their business offerings and connect with a specific audience, showcasing the importance of a clear purpose and understanding the problems one aims to solve.

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]]> Cindy Doyle, a remarkable licensed professional counselor and entrepreneur, shares her unique path from managing a group private practice to launching Code 4 Couples, an educational platform dedicated to law enforcement officers and their spouses. Inspired by her own experiences as a police spouse, Cindy delves into the neuropsychological impacts of law enforcement work on relationships. Through her transition from traditional counseling to a digital presence, Cindy's story is a testament to the power of passion and dedication to addressing niche challenges. Listeners will gain valuable insights into how Cindy has effectively diversified her income and maximized business visibility, ultimately turning her commitment into a successful international speaking and content creation career.

Discover how Cindy strategically harnesses her podcast to boost website traffic and elevate search engine visibility, transforming audio content into blog posts. Her focus on creating content that resonates with niche audiences interested in law enforcement and relational health is a key component of her success. Cindy shares her methods for maintaining efficiency amid public speaking engagements and personal experiences, continually expanding her reach and impact. This episode is an inspiring resource filled with practical advice for those looking to broaden their business offerings and connect with a specific audience, showcasing the importance of a clear purpose and understanding the problems one aims to solve.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-16228614 Mon, 09 Dec 2024 05:00:00 -0500 1800 421 full false What is a Unique Value Proposition & Why Do I Need it for My Small Business What is a Unique Value Proposition & Why Do I Need it for My Small Business Unlock the secrets to making your small business shine with a unique value proposition (UVP) that's impossible to ignore. Imagine transforming your business from just another voice in the crowd to an industry leader by understanding who you serve and why. This episode of the Influencer Entrepreneurs Podcast is your guide to crafting a UVP that not only identifies the unique aspects of your products or services but also highlights how they benefit your audience. Discover how moving beyond mere page views to a strategic approach can help you establish yourself as an expert in your niche, leading to consistent engagement with your offerings.

Join me as I break down the key components of building an effective UVP, from understanding your target audience's needs to clearly defining the problem your business solves. Learn how to illustrate the transformation you offer and differentiate yourself from the competition. I’ll share invaluable insights on using supporting data and testimonials to strengthen your UVP, and you'll come away with a clear, concise statement that resonates with real customer feedback. Featuring my own UVP example from Influencer Entrepreneurs, this episode is packed with actionable advice designed to help female business owners stop trading time for money through tailored education and support.

Read more HERE

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]]> Unlock the secrets to making your small business shine with a unique value proposition (UVP) that's impossible to ignore. Imagine transforming your business from just another voice in the crowd to an industry leader by understanding who you serve and why. This episode of the Influencer Entrepreneurs Podcast is your guide to crafting a UVP that not only identifies the unique aspects of your products or services but also highlights how they benefit your audience. Discover how moving beyond mere page views to a strategic approach can help you establish yourself as an expert in your niche, leading to consistent engagement with your offerings.

Join me as I break down the key components of building an effective UVP, from understanding your target audience's needs to clearly defining the problem your business solves. Learn how to illustrate the transformation you offer and differentiate yourself from the competition. I’ll share invaluable insights on using supporting data and testimonials to strengthen your UVP, and you'll come away with a clear, concise statement that resonates with real customer feedback. Featuring my own UVP example from Influencer Entrepreneurs, this episode is packed with actionable advice designed to help female business owners stop trading time for money through tailored education and support.

Read more HERE

Grab your Strategic Growth Plan

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]]> Jenny Melrose: Business Strategist Buzzsprout-16012205 Mon, 02 Dec 2024 05:00:00 -0500 951 420 full false Understanding Business Spending: How it Impacts Profit Margins with Danielle Hendon Understanding Business Spending: How it Impacts Profit Margins with Danielle Hendon Ever wondered how an opera singer transitions into the world of accounting? Meet Daniel Hendon, who swapped arias for audits and now dedicates his skills as a CPA to empowering small business owners. Join us as Daniel decodes the maze of business expenses, spotlighting the vital differences between those that generate revenue and those that are little more than money pits. By understanding these distinctions, you can unlock the door to increased profit margins. Special attention is given to women entrepreneurs, as Daniel shares strategies to foster financial literacy and mindset shifts that can propel women-led service businesses toward substantial growth.

We'll guide you through the art of strategic spending, where cutting costs doesn't mean cutting corners. Discover practical tips for reallocating resources, like finding smarter alternatives for essential expenses such as insurance and professional development. Daniel's insights will not only help you align spending with your financial goals through regular evaluations but also introduce an expense review workbook to categorize your spending efficiently. Don't miss out on this opportunity to seize control over your business finances and elevate your profitability. Connect with me on Instagram at Jenny underscore Melrose to grab the workbook and take the first step toward managing your business finances with confidence.

Read more HERE.

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]]> Ever wondered how an opera singer transitions into the world of accounting? Meet Daniel Hendon, who swapped arias for audits and now dedicates his skills as a CPA to empowering small business owners. Join us as Daniel decodes the maze of business expenses, spotlighting the vital differences between those that generate revenue and those that are little more than money pits. By understanding these distinctions, you can unlock the door to increased profit margins. Special attention is given to women entrepreneurs, as Daniel shares strategies to foster financial literacy and mindset shifts that can propel women-led service businesses toward substantial growth.

We'll guide you through the art of strategic spending, where cutting costs doesn't mean cutting corners. Discover practical tips for reallocating resources, like finding smarter alternatives for essential expenses such as insurance and professional development. Daniel's insights will not only help you align spending with your financial goals through regular evaluations but also introduce an expense review workbook to categorize your spending efficiently. Don't miss out on this opportunity to seize control over your business finances and elevate your profitability. Connect with me on Instagram at Jenny underscore Melrose to grab the workbook and take the first step toward managing your business finances with confidence.

Read more HERE.

Grab your Strategic Growth Plan.

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]]> Jenny Melrose: Business Strategist Buzzsprout-16129029 Mon, 25 Nov 2024 05:00:00 -0500 1346 419 full false How to Market Yourself: 11 Tips to Make You Stand Out How to Market Yourself: 11 Tips to Make You Stand Out Unlock the secrets to becoming a go-to expert in your field! Gain actionable insights on building a standout personal brand that resonates with your audience as we share 11 indispensable tips for self-marketing in today's digital landscape. Whether you're navigating the world of social media or establishing your presence with a personal website, we'll guide you in identifying the unique problems you solve and connecting with your target audience. Discover the power of content repurposing and learn how to maximize reach and engagement across various platforms. This episode is your roadmap to enhancing your online presence and establishing yourself as a trusted authority.

But that's not all. We dive into the vital role of a supportive business community in fostering personal and professional growth. Consistency is key, and we stress the importance of maintaining visibility through regular content creation while finding your tribe for support and accountability. Purposeful networking and public speaking are highlighted as essential strategies to expand your reach and foster collaborations. Plus, we introduce our six-month mastermind program designed to support your business growth and alignment with goals through interactive sessions. Don't miss the chance to learn and grow with fellow entrepreneurs committed to turning aspirations into achievements!

Read more HERE

Grab your Strategic Growth Plan!

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]]> Unlock the secrets to becoming a go-to expert in your field! Gain actionable insights on building a standout personal brand that resonates with your audience as we share 11 indispensable tips for self-marketing in today's digital landscape. Whether you're navigating the world of social media or establishing your presence with a personal website, we'll guide you in identifying the unique problems you solve and connecting with your target audience. Discover the power of content repurposing and learn how to maximize reach and engagement across various platforms. This episode is your roadmap to enhancing your online presence and establishing yourself as a trusted authority.

But that's not all. We dive into the vital role of a supportive business community in fostering personal and professional growth. Consistency is key, and we stress the importance of maintaining visibility through regular content creation while finding your tribe for support and accountability. Purposeful networking and public speaking are highlighted as essential strategies to expand your reach and foster collaborations. Plus, we introduce our six-month mastermind program designed to support your business growth and alignment with goals through interactive sessions. Don't miss the chance to learn and grow with fellow entrepreneurs committed to turning aspirations into achievements!

Read more HERE

Grab your Strategic Growth Plan!

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]]> Jenny Melrose: Business Strategist Buzzsprout-16005373 Mon, 18 Nov 2024 05:00:00 -0500 1066 418 full false Changing Careers in Midlife by Starting a Business with Hope Ware Changing Careers in Midlife by Starting a Business with Hope Ware What if you could reinvent your career in midlife and find fulfillment like never before? Join us as we explore the inspiring journey of Hope, who did just that by launching her business, Under the Median. After leaving her broadcasting career, Hope found a new sense of purpose in empowering others to manage their finances joyfully, even on a low income. Despite not being tech-savvy, she took on the challenge of entrepreneurship with guidance from her son and resources like YouTube. Hope’s story is a testament to the power of prioritization, persistence, and passion in creating a meaningful impact as her family dynamics shifted.

Discover how Hope transitioned from writing blog posts to harnessing the power of YouTube, turning her broadcasting background into a tool for deeper connection with her audience. Her journey underscores the importance of personal connection in business growth and the value of finding a coach who aligns with your learning style. Hope shares invaluable insights on developing a personal brand strategy, sharing relatable experiences, and pursuing meaningful work that aligns with one's passion. This episode is packed with practical advice and inspiring stories, perfect for anyone considering a midlife career change or simply looking to make a positive impact in their own life and the lives of others.

Read more HERE.

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]]> What if you could reinvent your career in midlife and find fulfillment like never before? Join us as we explore the inspiring journey of Hope, who did just that by launching her business, Under the Median. After leaving her broadcasting career, Hope found a new sense of purpose in empowering others to manage their finances joyfully, even on a low income. Despite not being tech-savvy, she took on the challenge of entrepreneurship with guidance from her son and resources like YouTube. Hope’s story is a testament to the power of prioritization, persistence, and passion in creating a meaningful impact as her family dynamics shifted.

Discover how Hope transitioned from writing blog posts to harnessing the power of YouTube, turning her broadcasting background into a tool for deeper connection with her audience. Her journey underscores the importance of personal connection in business growth and the value of finding a coach who aligns with your learning style. Hope shares invaluable insights on developing a personal brand strategy, sharing relatable experiences, and pursuing meaningful work that aligns with one's passion. This episode is packed with practical advice and inspiring stories, perfect for anyone considering a midlife career change or simply looking to make a positive impact in their own life and the lives of others.

Read more HERE.

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]]> Jenny Melrose: Business Strategist Buzzsprout-16047037 Mon, 11 Nov 2024 05:00:00 -0500 1460 417 full false How to Promote Yourself in a Crowded Digital Landscape How to Promote Yourself in a Crowded Digital Landscape Unlock the secrets to thriving in a saturated digital environment with insights from my latest episode on the Influencer Entrepreneur's Podcast. Ever wondered how to not only survive but flourish by aligning your business with your core values and carving out a distinct personal brand? This episode promises to equip you with strategies to create an impactful online presence, beginning with a meticulously optimized website and honed SEO tactics to ensure you're easily found by your target audience. We'll also tackle the art of selecting the perfect social media platforms to maximize your reach without spreading your efforts too thin.

Open the door to a more interactive podcast experience. I invite you to become an integral part of the conversation by sharing your thoughts, questions, and reflections in the comments. Your feedback holds immense value, guiding the future direction of our content to better serve your business growth needs. Whether through ratings, reviews, or sharing which insights resonate most, your engagement is vital to crafting episodes that are both informative and impactful. Join me on this journey to enrich your entrepreneurial path while fostering a community that thrives on shared learning and success.

Read more HERE

Grab the Strategic Growth Plan

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]]> Unlock the secrets to thriving in a saturated digital environment with insights from my latest episode on the Influencer Entrepreneur's Podcast. Ever wondered how to not only survive but flourish by aligning your business with your core values and carving out a distinct personal brand? This episode promises to equip you with strategies to create an impactful online presence, beginning with a meticulously optimized website and honed SEO tactics to ensure you're easily found by your target audience. We'll also tackle the art of selecting the perfect social media platforms to maximize your reach without spreading your efforts too thin.

Open the door to a more interactive podcast experience. I invite you to become an integral part of the conversation by sharing your thoughts, questions, and reflections in the comments. Your feedback holds immense value, guiding the future direction of our content to better serve your business growth needs. Whether through ratings, reviews, or sharing which insights resonate most, your engagement is vital to crafting episodes that are both informative and impactful. Join me on this journey to enrich your entrepreneurial path while fostering a community that thrives on shared learning and success.

Read more HERE

Grab the Strategic Growth Plan

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]]> Jenny Melrose: Business Strategist Buzzsprout-16005246 Mon, 04 Nov 2024 05:00:00 -0500 876 416 full false How to Grow Your Mailing List with Freebies with Jillian Leslie How to Grow Your Mailing List with Freebies with Jillian Leslie Learn expert tips from Jillian Leslie on how to grow your mailing list using effective freebies in order to grow your list and engagement.

Read more HERE

Grab the Strategic Growth Plan

Be sure to become an Influencer Entrepreneurs+ member to listen in on exclusive content!

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]]> Learn expert tips from Jillian Leslie on how to grow your mailing list using effective freebies in order to grow your list and engagement.

Read more HERE

Grab the Strategic Growth Plan

Be sure to become an Influencer Entrepreneurs+ member to listen in on exclusive content!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15971818 Mon, 28 Oct 2024 05:00:00 -0400 1943 415 full false How AI Is Shaping the Future of Blogging: Stop or Adapt? How AI Is Shaping the Future of Blogging: Stop or Adapt? Explore how AI is transforming the future of blogging.

Learn the challenges and opportunities AI presents, and discover practical strategies for bloggers to adapt, stay creative, and maintain authenticity in an AI-driven world.

The rapid rise of AI that we are seeing in content creation has become something that many, many bloggers are concerned about as well as business owners, because as a small business owner, you are creating content in order to attract an audience and you need to understand how AI is impacting that.

What I really want you to make sure that you take away from this is that AI is not replacing you.



Read more HERE

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]]> Explore how AI is transforming the future of blogging.

Learn the challenges and opportunities AI presents, and discover practical strategies for bloggers to adapt, stay creative, and maintain authenticity in an AI-driven world.

The rapid rise of AI that we are seeing in content creation has become something that many, many bloggers are concerned about as well as business owners, because as a small business owner, you are creating content in order to attract an audience and you need to understand how AI is impacting that.

What I really want you to make sure that you take away from this is that AI is not replacing you.



Read more HERE

Grab Your Strategic Growth Plan

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]]> Jenny Melrose: Business Strategist Buzzsprout-15944546 Mon, 21 Oct 2024 05:00:00 -0400 1020 414 full false How to Effectively Run a Sales Meeting to Earn More with Brands with Alexandria Drzazgowski How to Effectively Run a Sales Meeting to Earn More with Brands with Alexandria Drzazgowski Discover expert tips from Alexandria Drzazgowski on how to run a successful sales meeting that boosts earnings with top brands.

Learn actionable strategies to enhance your pitch, build relationships, and close more deals.

Read more HERE

Get our Pitch Guide!

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]]> Discover expert tips from Alexandria Drzazgowski on how to run a successful sales meeting that boosts earnings with top brands.

Learn actionable strategies to enhance your pitch, build relationships, and close more deals.

Read more HERE

Get our Pitch Guide!

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]]> Jenny Melrose: Business Strategist Buzzsprout-15890825 Mon, 14 Oct 2024 05:00:00 -0400 1380 413 full false Mastering Personal Brand Strategy: How to Build, Grow, and Elevate Your Brand Identity Mastering Personal Brand Strategy: How to Build, Grow, and Elevate Your Brand Identity Unlock the secrets to building, growing, and elevating your personal brand with this comprehensive guide.

Learn proven strategies to enhance your online presence, expand your influence, and achieve lasting success.

Grab your Strategic Growth Plan HERE.

Read more HERE.

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]]> Unlock the secrets to building, growing, and elevating your personal brand with this comprehensive guide.

Learn proven strategies to enhance your online presence, expand your influence, and achieve lasting success.

Grab your Strategic Growth Plan HERE.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15862712 Mon, 07 Oct 2024 05:00:00 -0400 1012 412 full false How to Create a Blog Schedule to get More Done with Lucy Reyes How to Create a Blog Schedule to get More Done with Lucy Reyes  Discover practical tips for creating a blog schedule that boosts productivity, keeps you organized, and helps you consistently publish high-quality content.

Get more done with these proven strategies.

Lucy Reyes is a productivity strategist and Trello specialist.

She enjoys helping content creators, digital product creators, and bloggers to maximize their efficiency and increase their profits without doing more.

Read more HERE

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]]>  Discover practical tips for creating a blog schedule that boosts productivity, keeps you organized, and helps you consistently publish high-quality content.

Get more done with these proven strategies.

Lucy Reyes is a productivity strategist and Trello specialist.

She enjoys helping content creators, digital product creators, and bloggers to maximize their efficiency and increase their profits without doing more.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15800670 Mon, 30 Sep 2024 05:00:00 -0400 1278 411 full false How to Set a Revenue Goal as a Small Business Owner How to Set a Revenue Goal as a Small Business Owner Learn practical steps to set a realistic and achievable revenue goal for your small business.

It is great that you are running your own business, but you have to be able to hold yourself accountable and set goals that are going to have revenue in mind.

As a business, you have to be determining your revenue goals.

You cannot simply be saying that you're going to get more followers, or that you're going to get more traffic, that is not how you run a business.

You have to be looking at your revenue.

Read more HERE

Get Your Revenue Growth Planning Guide

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]]> Learn practical steps to set a realistic and achievable revenue goal for your small business.

It is great that you are running your own business, but you have to be able to hold yourself accountable and set goals that are going to have revenue in mind.

As a business, you have to be determining your revenue goals.

You cannot simply be saying that you're going to get more followers, or that you're going to get more traffic, that is not how you run a business.

You have to be looking at your revenue.

Read more HERE

Get Your Revenue Growth Planning Guide

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]]> Jenny Melrose: Business Strategist Buzzsprout-15774739 Mon, 23 Sep 2024 05:00:00 -0400 592 410 full false How to Feel More Energized as a Female Entrepreneur with Brandy Stamper How to Feel More Energized as a Female Entrepreneur with Brandy Stamper Discover practical tips and insights from Brandy Stamper on how to feel more energized as a female entrepreneur by maintaining balance.

Read more HERE.

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]]> Discover practical tips and insights from Brandy Stamper on how to feel more energized as a female entrepreneur by maintaining balance.

Read more HERE.

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]]> Jenny Melrose: Business Strategist Buzzsprout-15748062 Mon, 16 Sep 2024 05:00:00 -0400 1534 409 full false How to Utilize a Summit as an Attendee How to Utilize a Summit as an Attendee Virtual summits are a great opportunity to educate yourself on all the latest trends in your industry, but they can also be extremely overwhelming unless you go in with a plan on how to utilize a summit to the best of your ability.

Read more HERE

Join IEA Virtual Summit.

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]]> Virtual summits are a great opportunity to educate yourself on all the latest trends in your industry, but they can also be extremely overwhelming unless you go in with a plan on how to utilize a summit to the best of your ability.

Read more HERE

Join IEA Virtual Summit.

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]]> Jenny Melrose: Business Strategist Buzzsprout-15708062 Mon, 09 Sep 2024 05:00:00 -0400 417 408 full false How to Use Big Thinking to Level Up Your Business with Andrea Liebross How to Use Big Thinking to Level Up Your Business with Andrea Liebross Discover how to elevate your business through big thinking strategies in this insightful interview with Andrea Liebross.

Learn actionable tips and advice on scaling your business to new heights.

Read more HERE

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]]> Discover how to elevate your business through big thinking strategies in this insightful interview with Andrea Liebross.

Learn actionable tips and advice on scaling your business to new heights.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15663213 Mon, 02 Sep 2024 05:00:00 -0400 1559 407 full false How to Write Sales Emails that Convert How to Write Sales Emails that Convert Learn how to write sales emails that convert with actionable tips on crafting compelling subject lines, personalized content, and strong calls to action to boost your response rates.

Read more HERE

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]]> Learn how to write sales emails that convert with actionable tips on crafting compelling subject lines, personalized content, and strong calls to action to boost your response rates.

Read more HERE

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]]> Jenny Melrose: Business Strategist Buzzsprout-15643192 Mon, 26 Aug 2024 10:00:00 -0400 518 406 full false Effective Bootstrap Marketing Techniques with Melissa Smith Effective Bootstrap Marketing Techniques with Melissa Smith Beginning a new business without a big budget calls for Effective Bootstrap Marketing Techniques. Melissa Smith of Personal Virtual Assistants and Jenny talk about some ways to help with your marketing.

You can find Melissa at The PVA.
Her Successful VA Workbook is here.

Read More Here

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]]> Beginning a new business without a big budget calls for Effective Bootstrap Marketing Techniques. Melissa Smith of Personal Virtual Assistants and Jenny talk about some ways to help with your marketing.

You can find Melissa at The PVA.
Her Successful VA Workbook is here.

Read More Here

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]]> Jenny Melrose: Business Strategist Buzzsprout-15603258 Mon, 19 Aug 2024 05:00:00 -0400 1808 405 full false Crafting an Effective Sales Sequence Crafting an Effective Sales Sequence Discover the blueprint for constructing a winning sales sequence that converts leads into loyal customers.

Read more HERE.

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]]> Discover the blueprint for constructing a winning sales sequence that converts leads into loyal customers.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15552665 Mon, 12 Aug 2024 05:00:00 -0400 719 404 full false Why Bloggers Should Create Products to Sell with Holly Homer Why Bloggers Should Create Products to Sell with Holly Homer Discover why creating and selling products can boost your blogging success in this insightful interview with Holly Homer.

Learn strategies, benefits, and tips from an experienced blogger and entrepreneur.

Read more HERE

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]]> Discover why creating and selling products can boost your blogging success in this insightful interview with Holly Homer.

Learn strategies, benefits, and tips from an experienced blogger and entrepreneur.

Read more HERE

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15514348 Mon, 05 Aug 2024 05:00:00 -0400 2006 403 full false Crafting Good Email Subject Lines to Boost Open Rates Crafting Good Email Subject Lines to Boost Open Rates Discover the art of crafting attention-grabbing, good email subject lines that skyrocket open rates.

Read more HERE.

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]]> Discover the art of crafting attention-grabbing, good email subject lines that skyrocket open rates.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15479830 Tue, 30 Jul 2024 05:00:00 -0400 624 402 full false The Secret to Crushing the Odds of Failure in Entrepreneurship with Meredith Calloway The Secret to Crushing the Odds of Failure in Entrepreneurship with Meredith Calloway A candid interview uncovering the hidden strategies a successful entrepreneur uses to overcome obstacles and defy the odds of failure in entrepreneurship.

Read more HERE.

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]]> A candid interview uncovering the hidden strategies a successful entrepreneur uses to overcome obstacles and defy the odds of failure in entrepreneurship.

Read more HERE.

Join Insiders at 40% off!

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]]> Jenny Melrose: Business Strategist Buzzsprout-15418485 Mon, 22 Jul 2024 05:00:00 -0400 1496 401 full false What to Put in an Email Subject Line What to Put in an Email Subject Line Discover how to maximize open rates and engagement by understanding what to put in an email subject line that grabs attention and drives action.

Read more HERE.

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]]> Discover how to maximize open rates and engagement by understanding what to put in an email subject line that grabs attention and drives action.

Read more HERE.

Join Insiders at 40% off!

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]]> Jenny Melrose: Business Strategist Buzzsprout-15399770 Mon, 15 Jul 2024 00:00:00 -0400 640 400 full false Why Mindset Work isn’t the Best Method for Change with Chrystal Rose Why Mindset Work isn’t the Best Method for Change with Chrystal Rose Ever wonder why your mindset work isn't making a difference in your personal or business growth?  In this authentic conversation, Chrystal Rose tells why and explains the best method for change.


Chrystal Rose is a transformative coach and performance coach for entrepreneurs. She helps high-level women in all areas of life become better versions of themselves by achieving the stuff they want to achieve and leaving the things that are holding them back behind.

She believes that our lives affect our business and business affects our life.

Read more HERE.

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]]> Ever wonder why your mindset work isn't making a difference in your personal or business growth?  In this authentic conversation, Chrystal Rose tells why and explains the best method for change.


Chrystal Rose is a transformative coach and performance coach for entrepreneurs. She helps high-level women in all areas of life become better versions of themselves by achieving the stuff they want to achieve and leaving the things that are holding them back behind.

She believes that our lives affect our business and business affects our life.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15398771 Thu, 11 Jul 2024 11:00:00 -0400 1329 399 full false Boosting Website Visibility in a Crowded Digital Landscape Boosting Website Visibility in a Crowded Digital Landscape Learn how to navigate the competitive digital environment and elevate your website's visibility for increased traffic and engagement.

You have to take certain actions to be able to move forward in order to be able to continue to be seen.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Learn how to navigate the competitive digital environment and elevate your website's visibility for increased traffic and engagement.

You have to take certain actions to be able to move forward in order to be able to continue to be seen.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15328673 Mon, 01 Jul 2024 05:00:00 -0400 803 398 full false Must Have Systems for Small Businesses with Racheal Cook Must Have Systems for Small Businesses with Racheal Cook Discover essential systems for small businesses that are needed in order to improve your overall business.

Racheal Cook is the founder of the CEO Collective and host of “Promote Yourself to CEO” podcast.

She has been working with small business owners her entire career. She started her consulting business in 2008/2009 when she was burnt out from the traditional consulting career.

Read more HERE

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]]> Discover essential systems for small businesses that are needed in order to improve your overall business.

Racheal Cook is the founder of the CEO Collective and host of “Promote Yourself to CEO” podcast.

She has been working with small business owners her entire career. She started her consulting business in 2008/2009 when she was burnt out from the traditional consulting career.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15297010 Mon, 24 Jun 2024 05:00:00 -0400 2024 397 full false Unlock Creating a Customer Journey Map for a Successful Funnel Unlock Creating a Customer Journey Map for a Successful Funnel Learn how to craft a strategic customer journey map that maximizes engagement, conversions, and customer satisfaction for your business.

What is a Customer Journey Map?

A customer journey map is a way to record, plot and analyze the interactions that you have with a potential customer in order to create a successful sales funnel.

We talked about the stages of a customer journey as Know (awareness), Like (consideration), Trust (decision/customer) and Loyalty.

In order to get to these stages, we need to know the end game or product or service that we are trying to sell and work backwards.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Learn how to craft a strategic customer journey map that maximizes engagement, conversions, and customer satisfaction for your business.

What is a Customer Journey Map?

A customer journey map is a way to record, plot and analyze the interactions that you have with a potential customer in order to create a successful sales funnel.

We talked about the stages of a customer journey as Know (awareness), Like (consideration), Trust (decision/customer) and Loyalty.

In order to get to these stages, we need to know the end game or product or service that we are trying to sell and work backwards.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15192234 Mon, 17 Jun 2024 05:00:00 -0400 761 full false How to Improve Your Mindset as a Small Business Owner with Brooke Elliott How to Improve Your Mindset as a Small Business Owner with Brooke Elliott Discover effective strategies to enhance your mindset and drive success as a small business owner.

Brooke Elliott is a “Champion for Change” in her coaching and consulting business. She lives in Rock Hill, South Carolina, and is a wife and mother. 

Two years ago, she started her business, Be Complete, and is a keynote speaker, coach, talent developer, and culture consultant. She is dedicated to empowering leaders and organizations to become catalysts for change.    

What is an entrepreneurial mindset? How would you define it?

Your entrepreneurial mindset is your ability to succeed in the entrepreneurial world. There are several aspects to this, including personality traits, skill sets, attributes, and attitudes. 

Read more HERE

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]]> Discover effective strategies to enhance your mindset and drive success as a small business owner.

Brooke Elliott is a “Champion for Change” in her coaching and consulting business. She lives in Rock Hill, South Carolina, and is a wife and mother. 

Two years ago, she started her business, Be Complete, and is a keynote speaker, coach, talent developer, and culture consultant. She is dedicated to empowering leaders and organizations to become catalysts for change.    

What is an entrepreneurial mindset? How would you define it?

Your entrepreneurial mindset is your ability to succeed in the entrepreneurial world. There are several aspects to this, including personality traits, skill sets, attributes, and attitudes. 

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15204842 Mon, 10 Jun 2024 05:00:00 -0400 1591 395 full false Mapping What is a Customer Journey Mapping What is a Customer Journey Discover the intricate path an audience takes to becoming a customer by understanding the customer journey.

What is a Customer Journey?

A customer journey is the interactions that your audience has with your business.

It begins with the awareness of your brand through the interactions of the content that you create and ends with purchase loyalty where they recommend your product or service to others.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Discover the intricate path an audience takes to becoming a customer by understanding the customer journey.

What is a Customer Journey?

A customer journey is the interactions that your audience has with your business.

It begins with the awareness of your brand through the interactions of the content that you create and ends with purchase loyalty where they recommend your product or service to others.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15165099 Mon, 03 Jun 2024 05:00:00 -0400 805 394 full false What is Attraction Marketing & How to Effectively Use It What is Attraction Marketing & How to Effectively Use It Learn effective techniques of attraction marketing to captivate your audience and build lasting connections that drive results.

What is attraction marketing?

Attraction marketing is simply content that you are putting out that is meant to bring in your ideal audience.

You are more answering the why of the problems that your audience have because you have the solution on how to fix that problem.

Read more HERE.

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]]> Learn effective techniques of attraction marketing to captivate your audience and build lasting connections that drive results.

What is attraction marketing?

Attraction marketing is simply content that you are putting out that is meant to bring in your ideal audience.

You are more answering the why of the problems that your audience have because you have the solution on how to fix that problem.

Read more HERE.

Join Insiders for 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15066839 Mon, 20 May 2024 05:00:00 -0400 857 392 full false The Future of Digital Copywriting Using AI & Emotional Intelligence The Future of Digital Copywriting Using AI & Emotional Intelligence Explore the cutting-edge synergy of AI and emotional intelligence in digital copywriting, shaping the future of communication.

Read more HERE.

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]]> Explore the cutting-edge synergy of AI and emotional intelligence in digital copywriting, shaping the future of communication.

Read more HERE.

Join Insiders at 40% off.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-15046542 Mon, 13 May 2024 05:00:00 -0400 1911 391 full false How to Find Your Target Audience How to Find Your Target Audience Unlock the secrets to pinpointing how to find your target audience with precision.

A target audience is the perfect person for you.

The perfect type of people that are going to get knowledge from your content because of the problems that you are aiming to solve for your audience.

When we're looking at that target audience, you want to be able to put some specifics into it as far as what age, what are their profession, what are the problems that they're running into.

Read more HERE.

Join Insiders at 40% off.

Support the show

]]> Unlock the secrets to pinpointing how to find your target audience with precision.

A target audience is the perfect person for you.

The perfect type of people that are going to get knowledge from your content because of the problems that you are aiming to solve for your audience.

When we're looking at that target audience, you want to be able to put some specifics into it as far as what age, what are their profession, what are the problems that they're running into.

Read more HERE.

Join Insiders at 40% off.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14991343 Mon, 06 May 2024 05:00:00 -0400 744 390 full false How to Use a Blog as a Creative with Tonya Lawson How to Use a Blog as a Creative with Tonya Lawson Discover the art of how to use your blog as a creative in order to increase your visibility and build your business.

A blog is the best way to get your website found on Google.

As creatives, we are all on social media but organic traffic is the “holy grail.”

Read more HERE.

Join Insiders for 40% off.

Support the show

]]> Discover the art of how to use your blog as a creative in order to increase your visibility and build your business.

A blog is the best way to get your website found on Google.

As creatives, we are all on social media but organic traffic is the “holy grail.”

Read more HERE.

Join Insiders for 40% off.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14961523 Mon, 29 Apr 2024 05:00:00 -0400 1405 full false Why Is Blogging Important? 13 Reasons Why It Is Essential for Your Business Why Is Blogging Important? 13 Reasons Why It Is Essential for Your Business Unlock the power of blogging for your business! Discover 13 compelling reasons why blogging is a must-have strategy for success in today's digital landscape.

We all know that there are a ton of ways that people can find out about your businesses.

They can Google it, they can go to YouTube, they can go to all the different social media platforms, or they can listen to a podcast.

There are lots of different ways in which people can consume information about your business, but we're going to talk specifically about the 13 way reasons that you want to make sure that you have a blog that is a business.

Join Insiders at 40% off!

Read more HERE.

Support the show

]]> Unlock the power of blogging for your business! Discover 13 compelling reasons why blogging is a must-have strategy for success in today's digital landscape.

We all know that there are a ton of ways that people can find out about your businesses.

They can Google it, they can go to YouTube, they can go to all the different social media platforms, or they can listen to a podcast.

There are lots of different ways in which people can consume information about your business, but we're going to talk specifically about the 13 way reasons that you want to make sure that you have a blog that is a business.

Join Insiders at 40% off!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14914238 Mon, 22 Apr 2024 05:00:00 -0400 1014 full false Achieving Work-Life Balance for Entrepreneurs with Meg Robertson Achieving Work-Life Balance for Entrepreneurs with Meg Robertson Discover essential strategies for entrepreneurs to strike the perfect balance between work and life.

Read more HERE

Join Insiders at 40% off!

Support the show

]]> Discover essential strategies for entrepreneurs to strike the perfect balance between work and life.

Read more HERE

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14878164 Mon, 15 Apr 2024 05:00:00 -0400 1598 387 full false Is Blogging Dead? Is Blogging Dead? Discover the truth about the fate of blogging in today's digital era. Explore strategies to revive and thrive in the evolving landscape of online content creation.

Blogging from 2010 is absolutely dead.

You cannot put content out there and just expect that people will come. It is not that simple.

So to answer the question, is blogging dead for 2024, which we are in right now? Absolutely not. How do you think you found this?

Some of you may be listening on your podcast app, while others may be reading the blog post that goes along with this and if you google the question "Is blogging dead?" the answers that you are getting are because they're coming from blogs.

Join Insiders at 40% off!

Read more HERE!

Support the show

]]> Discover the truth about the fate of blogging in today's digital era. Explore strategies to revive and thrive in the evolving landscape of online content creation.

Blogging from 2010 is absolutely dead.

You cannot put content out there and just expect that people will come. It is not that simple.

So to answer the question, is blogging dead for 2024, which we are in right now? Absolutely not. How do you think you found this?

Some of you may be listening on your podcast app, while others may be reading the blog post that goes along with this and if you google the question "Is blogging dead?" the answers that you are getting are because they're coming from blogs.

Join Insiders at 40% off!

Read more HERE!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14779818 Mon, 08 Apr 2024 05:00:00 -0400 1084 386 full false How to Recognize Limiting Money Beliefs & Overcome Them with Julie Foucht How to Recognize Limiting Money Beliefs & Overcome Them with Julie Foucht Discover practical strategies to identify and overcome limiting money beliefs. Empower yourself to unlock financial success and achieve your goals with confidence.

Grab Insiders at 40% off!

Read more HERE

Support the show

]]> Discover practical strategies to identify and overcome limiting money beliefs. Empower yourself to unlock financial success and achieve your goals with confidence.

Grab Insiders at 40% off!

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14779854 Mon, 01 Apr 2024 05:00:00 -0400 1475 full false Content Sprint: One Month of Content in 5 Days Content Sprint: One Month of Content in 5 Days In order to increase productivity and consistently create content, a content sprint will create one month of content in just five days.

What is a Content Sprint?

The idea behind a content sprint is that you are able to knock out content not only for your blog, but your social. and your email in which it is done in just five days so that you can have everything ready to go.

 Read more HERE.

Join Insiders at 40% off

Support the show

]]> In order to increase productivity and consistently create content, a content sprint will create one month of content in just five days.

What is a Content Sprint?

The idea behind a content sprint is that you are able to knock out content not only for your blog, but your social. and your email in which it is done in just five days so that you can have everything ready to go.

 Read more HERE.

Join Insiders at 40% off

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14738901 Mon, 25 Mar 2024 05:00:00 -0400 777 384 full false Techniques that Build Authority to Position You as the Industry Leader Techniques that Build Authority to Position You as the Industry Leader  Building authority in your industry helps create the “know, like, and trust” factor that sells your product or service. In this episode, we talk about the best techniques to position you as a leader in your industry and the importance of doing so.

Renée Warren is an award-winning entrepreneur, angel investor, speaker, author, and

founder of We Wild Women, an agency that helps women-led businesses build confidence and

position themselves as the authority in their industry by way of public relations, and gain industry recognition by landing the media exposure they deserve. 


She has been in the industry for 12 years and knows that you have to be adaptive since it is changing. She thrives in writing killer pitches and pitch angles and creating procedures and processes. 


She’s also the host of the celebrated podcast, Into the Wild, a show in the top 1.5% that features curated interviews with women entrepreneurs and provides actionable advice to women growing their dream businesses.

Read more HERE

Support the show

]]>  Building authority in your industry helps create the “know, like, and trust” factor that sells your product or service. In this episode, we talk about the best techniques to position you as a leader in your industry and the importance of doing so.

Renée Warren is an award-winning entrepreneur, angel investor, speaker, author, and

founder of We Wild Women, an agency that helps women-led businesses build confidence and

position themselves as the authority in their industry by way of public relations, and gain industry recognition by landing the media exposure they deserve. 


She has been in the industry for 12 years and knows that you have to be adaptive since it is changing. She thrives in writing killer pitches and pitch angles and creating procedures and processes. 


She’s also the host of the celebrated podcast, Into the Wild, a show in the top 1.5% that features curated interviews with women entrepreneurs and provides actionable advice to women growing their dream businesses.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14710785 Mon, 18 Mar 2024 09:00:00 -0400 1984 383 full false Email Batching as a Task Batching Technique Email Batching as a Task Batching Technique Uncover the secrets of email batching as a powerful task management technique that will allow you to schedule your emails a month in advance.

We've talked about the importance of email marketing in the past.

You understand a welcome sequences and how to have a sales sequence as well as the importance of consistently emailing your people.

You cannot simply email them once a month. It's not enough. They're not going to know who you are.

Too many other people are emailing them more often and if you're only getting in there inbox once a month, they're going to open your email and have no idea who you are.

Read more HERE.

Join Insiders at 40% off

Support the show

]]> Uncover the secrets of email batching as a powerful task management technique that will allow you to schedule your emails a month in advance.

We've talked about the importance of email marketing in the past.

You understand a welcome sequences and how to have a sales sequence as well as the importance of consistently emailing your people.

You cannot simply email them once a month. It's not enough. They're not going to know who you are.

Too many other people are emailing them more often and if you're only getting in there inbox once a month, they're going to open your email and have no idea who you are.

Read more HERE.

Join Insiders at 40% off

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14653910 Mon, 11 Mar 2024 05:00:00 -0400 750 382 full false Boundaries in Business: How to Protect Your Time & Energy While Growing Your Business Boundaries in Business: How to Protect Your Time & Energy While Growing Your Business Setting boundaries in your business is important to protect your energy and still allow you to grow. This episode teaches the importance of time batching, delegation, taking care of yourself, and avoiding boundary mistakes in business.

Selina Johnson is the founder of Selina & Co. She specializes in helping CEOs reclaim their time and energy by building an efficient team that doesn’t rely on the business owner 24/7. 

She focuses on operations, time management, hiring, and delegating. She feels it is important to live an enriched life with more joy and fun without the headache.

Read more HERE.


Support the show

]]> Setting boundaries in your business is important to protect your energy and still allow you to grow. This episode teaches the importance of time batching, delegation, taking care of yourself, and avoiding boundary mistakes in business.

Selina Johnson is the founder of Selina & Co. She specializes in helping CEOs reclaim their time and energy by building an efficient team that doesn’t rely on the business owner 24/7. 

She focuses on operations, time management, hiring, and delegating. She feels it is important to live an enriched life with more joy and fun without the headache.

Read more HERE.


Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14624059 Mon, 04 Mar 2024 09:00:00 -0500 1238 381 full false Batching Content for Social Media Batching Content for Social Media Transform your blogging routine by batching content in order to streamline your workflow, and enhance productivity to become a more efficient and successful blogger.

What is Content Batching?

Content batching is when you are looking to be able to put content that is somewhat similar into a the same categories and be able to build upon it so that people start to see you as an expert within that category or within that specific problem that your audience may have.

Content batching often incorporates task batching because you are going to be using time batching in order to do it more efficiently and effectively.

Read more HERE

Join Insiders at 40% off!

Support the show

]]> Transform your blogging routine by batching content in order to streamline your workflow, and enhance productivity to become a more efficient and successful blogger.

What is Content Batching?

Content batching is when you are looking to be able to put content that is somewhat similar into a the same categories and be able to build upon it so that people start to see you as an expert within that category or within that specific problem that your audience may have.

Content batching often incorporates task batching because you are going to be using time batching in order to do it more efficiently and effectively.

Read more HERE

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14561256 Mon, 26 Feb 2024 05:00:00 -0500 758 380 full false Mastering the Social Media Marketing Funnel Mastering the Social Media Marketing Funnel Mastering the social media marketing funnel is important to help you grow your business and doesn’t have to be just throwing spaghetti against the wall. In this episode, Jenny and Lynsey teach how to master your social media marketing.

Lynsey Mahoskey is a social media coach and marketing agency owner at Her Hive Social. She offers coaching, management, branding, and other services to content creators.

She started as a mommy blogger in 2013 to help other moms in similar situations and then moved into influencing, network marketing, and currently into coaching.

Lynsey has a podcast called Confident Content Creators and a Facebook community with the same name.

Read more HERE.

Join Insiders for 40% off!

Support the show

]]> Mastering the social media marketing funnel is important to help you grow your business and doesn’t have to be just throwing spaghetti against the wall. In this episode, Jenny and Lynsey teach how to master your social media marketing.

Lynsey Mahoskey is a social media coach and marketing agency owner at Her Hive Social. She offers coaching, management, branding, and other services to content creators.

She started as a mommy blogger in 2013 to help other moms in similar situations and then moved into influencing, network marketing, and currently into coaching.

Lynsey has a podcast called Confident Content Creators and a Facebook community with the same name.

Read more HERE.

Join Insiders for 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14525945 Mon, 19 Feb 2024 05:00:00 -0500 1274 full false How to Batch Content Like a Pro as a Blogger How to Batch Content Like a Pro as a Blogger Master the art of how to batch content for efficient and effective blogging success by uncovering time-saving strategies.

Benefits of Batching Content

Creates an SEO Strategy

You have heard me multiple times on the podcast talk about how you want to create a spider web of content.

By creating that spider web of content for your readers to come to and to then click to get more information about another post and another post and another post, It increases their time on your site.

It also gives you interlinking to your content, which is then creating that SEO strategy where you are showing them you have the complete answer.

You are that expert that is going to be able to help them through whatever problem that they have.

Read More HERE.

Join INSIDERS at 40% off!

Support the show

]]> Master the art of how to batch content for efficient and effective blogging success by uncovering time-saving strategies.

Benefits of Batching Content

Creates an SEO Strategy

You have heard me multiple times on the podcast talk about how you want to create a spider web of content.

By creating that spider web of content for your readers to come to and to then click to get more information about another post and another post and another post, It increases their time on your site.

It also gives you interlinking to your content, which is then creating that SEO strategy where you are showing them you have the complete answer.

You are that expert that is going to be able to help them through whatever problem that they have.

Read More HERE.

Join INSIDERS at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14472366 Mon, 12 Feb 2024 05:00:00 -0500 752 378 full false How to Sell Digital Products Online How to Sell Digital Products Online Unlock the secrets of successful online selling with how to sell digital products using email in order to build a thriving business.

Digital products can be a consistent and significant part of your income as an influencer. In this episode, Becky Beach teaches us how to sell digital products online with email.

Becky Beach is the owner of MomBeach.com, a blog for moms to help them make and save money. She also talks about parenting topics and has a printable store. 

She sells courses, financial spreadsheets, and other things that add about $15,000 of income per month. She uses her blog to drive traffic to her printable store.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Unlock the secrets of successful online selling with how to sell digital products using email in order to build a thriving business.

Digital products can be a consistent and significant part of your income as an influencer. In this episode, Becky Beach teaches us how to sell digital products online with email.

Becky Beach is the owner of MomBeach.com, a blog for moms to help them make and save money. She also talks about parenting topics and has a printable store. 

She sells courses, financial spreadsheets, and other things that add about $15,000 of income per month. She uses her blog to drive traffic to her printable store.

Read more HERE.

Join Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14441098 Mon, 05 Feb 2024 06:00:00 -0500 1051 377 full false Mastering Productivity: The Art of Time Batching for Enhanced Efficiency Mastering Productivity: The Art of Time Batching for Enhanced Efficiency Unlock peak productivity with our guide on time batching – a powerful strategy to streamline tasks, boost focus, and supercharge efficiency.

What is time batching?

Time batching is a time management strategy where you group together similar tasks by task batching within a specific time frame.

We've spoken about personal time management that is based on income producing activities as well as anti-time management which focuses on prioritizing your attention on what you want in life rather than on the essence of managing your time.

Join Insiders at 40% off!

Read more HERE!

Support the show

]]> Unlock peak productivity with our guide on time batching – a powerful strategy to streamline tasks, boost focus, and supercharge efficiency.

What is time batching?

Time batching is a time management strategy where you group together similar tasks by task batching within a specific time frame.

We've spoken about personal time management that is based on income producing activities as well as anti-time management which focuses on prioritizing your attention on what you want in life rather than on the essence of managing your time.

Join Insiders at 40% off!

Read more HERE!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14363368 Mon, 29 Jan 2024 05:00:00 -0500 837 376 full false Not Motivated to Do Anything: Tips for Finding Motivation when You Feel Stuck Not Motivated to Do Anything: Tips for Finding Motivation when You Feel Stuck Discover practical tips to reignite your motivation when you feel stuck and uninspired.
We all have occasions when we are not motivated to do anything and feel stuck. In this episode, Dre Baldwin talks about motivations and discipline to keep moving forward in your business through the use of structure. 

Dre “All Day” Baldwin was a 9-year pro athlete who has written 33 books, including The Mirror of Motivation, and given four TED Talks. Originally from Philadelphia, he now lives in Miami. 

His online career started when he began giving sports advice on YouTube and evolved when other athletes started asking him about his consistency in putting out content. 

He would talk about discipline, showing up every day, having the confidence to put yourself and your work into the world, mental toughness, and personal initiative (getting started). 

When he started talking about mindset things, people who did not play sports started trickling into his audience. While it applied to the ball players, it applied to everyone. 

That planted a seed for him to know what he needed to leverage to segway from the sports world to his “after sports” life. When he stopped playing ball in 2015, he took the pieces he was talking about then and turned them into a full-time career. 

As an athlete, you have discipline in your head, know what it means, and you are used to putting the actions in. If you have not had that background, it can be hard to turn it around and apply it to business,          

 Join the Insiders at 40% off!

Read more HERE!

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]]> Discover practical tips to reignite your motivation when you feel stuck and uninspired.
We all have occasions when we are not motivated to do anything and feel stuck. In this episode, Dre Baldwin talks about motivations and discipline to keep moving forward in your business through the use of structure. 

Dre “All Day” Baldwin was a 9-year pro athlete who has written 33 books, including The Mirror of Motivation, and given four TED Talks. Originally from Philadelphia, he now lives in Miami. 

His online career started when he began giving sports advice on YouTube and evolved when other athletes started asking him about his consistency in putting out content. 

He would talk about discipline, showing up every day, having the confidence to put yourself and your work into the world, mental toughness, and personal initiative (getting started). 

When he started talking about mindset things, people who did not play sports started trickling into his audience. While it applied to the ball players, it applied to everyone. 

That planted a seed for him to know what he needed to leverage to segway from the sports world to his “after sports” life. When he stopped playing ball in 2015, he took the pieces he was talking about then and turned them into a full-time career. 

As an athlete, you have discipline in your head, know what it means, and you are used to putting the actions in. If you have not had that background, it can be hard to turn it around and apply it to business,          

 Join the Insiders at 40% off!

Read more HERE!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14328617 Mon, 22 Jan 2024 05:00:00 -0500 1382 375 full false Crafting Social Media Success with Content Pillars for Social Media Crafting Social Media Success with Content Pillars for Social Media Elevate your social media game by exploring expert strategies for creating content pillars tailored to social platforms.

Content pillars are going to help you with your content planning.

It is going to give you a strategy for moving forward in 2024 and actually having a plan of attack when putting your content out there so that you can continue to grow your traffic, grow your audience and sell your products to make more money this year.

Join Insiders at 40% off!!!

Read more HERE

 

Support the show

]]> Elevate your social media game by exploring expert strategies for creating content pillars tailored to social platforms.

Content pillars are going to help you with your content planning.

It is going to give you a strategy for moving forward in 2024 and actually having a plan of attack when putting your content out there so that you can continue to grow your traffic, grow your audience and sell your products to make more money this year.

Join Insiders at 40% off!!!

Read more HERE

 

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14279298 Mon, 15 Jan 2024 05:00:00 -0500 949 374 full false How to Ask for a Testimonial by Harnessing the Voice of Your Clients How to Ask for a Testimonial by Harnessing the Voice of Your Clients Learn proven techniques to effectively ask for testimonials, harnessing the power of client experiences to build trust and credibility.

Testimonials are powerful to build trust and credibility with potential customers and create compelling narratives that tell a story and capture the emotions of their target audience.  On this episode, Lisa Speer teaches businesses how to get those testimonials.

Lisa Speer owns the business Speerhead Solutions. 

She focuses on branding that brings out the soul of your business. This is branding that goes beyond surface level and reflects your vision, your values, and your vibe.

Read more HERE!

Join the Insiders at 40% off!

Support the show

]]> Learn proven techniques to effectively ask for testimonials, harnessing the power of client experiences to build trust and credibility.

Testimonials are powerful to build trust and credibility with potential customers and create compelling narratives that tell a story and capture the emotions of their target audience.  On this episode, Lisa Speer teaches businesses how to get those testimonials.

Lisa Speer owns the business Speerhead Solutions. 

She focuses on branding that brings out the soul of your business. This is branding that goes beyond surface level and reflects your vision, your values, and your vibe.

Read more HERE!

Join the Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14259070 Mon, 08 Jan 2024 05:00:00 -0500 1732 373 full true Example of Content Pillars in Specific Niches of Bloggers Example of Content Pillars in Specific Niches of Bloggers Explore real-life examples of content pillars tailored to bloggers in niche markets.

It's important that before you dive into the example of content pillars within specific niches that you understand what are content pillars and why are they importantso that you have a comprehensive understanding of how to use them.

It's also important that you understand the different types of content pillars for you blog, as well as for email and social media marketing.

Read more HERE.

Join the Insiders Group at 40% off!

Support the show

]]> Explore real-life examples of content pillars tailored to bloggers in niche markets.

It's important that before you dive into the example of content pillars within specific niches that you understand what are content pillars and why are they importantso that you have a comprehensive understanding of how to use them.

It's also important that you understand the different types of content pillars for you blog, as well as for email and social media marketing.

Read more HERE.

Join the Insiders Group at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14180640 Mon, 01 Jan 2024 05:00:00 -0500 976 372 full false Personal Time Management Personal Time Management  Learn effective strategies to optimize your time and prioritize tasks based on their impact on your income with personal time management.

Sherré DeMao is the CEO and founder of BizGrowthInc.com, a company that has been helping entrepreneurial businesses grow in value, worth, and prosperity for over 40 years.  One of the biggest areas entrepreneurs struggle with is time management. Sherré has some great ideas on how to help.   

Wishful and Fearful Thinking Assessment

Read More Here

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]]>  Learn effective strategies to optimize your time and prioritize tasks based on their impact on your income with personal time management.

Sherré DeMao is the CEO and founder of BizGrowthInc.com, a company that has been helping entrepreneurial businesses grow in value, worth, and prosperity for over 40 years.  One of the biggest areas entrepreneurs struggle with is time management. Sherré has some great ideas on how to help.   

Wishful and Fearful Thinking Assessment

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14201167 Mon, 25 Dec 2023 05:00:00 -0500 1767 371 full false A Deep Dive into the Different Types of Content Pillars A Deep Dive into the Different Types of Content Pillars Unlocking the power of content pillars by exploring varieties, strategies, and best practices for effective content marketing.

We talked about what are content pillars and why they are part important because they help you be able to create these silos of information that allow your people to see you as the resource for your content solving the problem that your audience has.

Read more HERE.

Join the Insiders at 40% off!

Support the show

]]> Unlocking the power of content pillars by exploring varieties, strategies, and best practices for effective content marketing.

We talked about what are content pillars and why they are part important because they help you be able to create these silos of information that allow your people to see you as the resource for your content solving the problem that your audience has.

Read more HERE.

Join the Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14167119 Mon, 18 Dec 2023 11:00:00 -0500 820 370 full false How to Manage Your Finances Intentionally To Go Beyond Feast or Famine How to Manage Your Finances Intentionally To Go Beyond Feast or Famine If you struggle with the money aspect or feel stressed over it, this episode will help put your mind at ease as you learn to manage your finances intentionally, understand your debt story, prepare for wealth, and learn why your budget is a tool that helps you instead of a negative consequence. 

Keina Newell is a financial coach at Wealth Over Now. She works predominantly with single women and solopreneurs to learn how to budget their way to wealth. 

Her goal is to get women to talk about money instead of cringing over the word “budget.” 

Typically, we start a business because we have the desire to create wealth.

Read more HERE.

Support the show

]]> If you struggle with the money aspect or feel stressed over it, this episode will help put your mind at ease as you learn to manage your finances intentionally, understand your debt story, prepare for wealth, and learn why your budget is a tool that helps you instead of a negative consequence. 

Keina Newell is a financial coach at Wealth Over Now. She works predominantly with single women and solopreneurs to learn how to budget their way to wealth. 

Her goal is to get women to talk about money instead of cringing over the word “budget.” 

Typically, we start a business because we have the desire to create wealth.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14122079 Mon, 11 Dec 2023 05:00:00 -0500 1421 369 full false What are Content Pillars & How to Best Use Them as a Blogger What are Content Pillars & How to Best Use Them as a Blogger Master the art of strategic content planning by exploring what content pillars are and learn proven strategies for maximizing your content marketing efforts.

Content pillars are what you are going to use for SEO purposes for blog content, and then also for social media content and email marketing.

Content Pillars are the silos of information in which you would put your content into a category.

It is the category that is going to give me all of the other articles that are going to potentially come off of that within that category or within that pillar.

It helps so that your audience can see you as the resource as to who they need to go to in order to have that problem answered for them.

Read more HERE.

Join the Insiders at 40% off!

Support the show

]]> Master the art of strategic content planning by exploring what content pillars are and learn proven strategies for maximizing your content marketing efforts.

Content pillars are what you are going to use for SEO purposes for blog content, and then also for social media content and email marketing.

Content Pillars are the silos of information in which you would put your content into a category.

It is the category that is going to give me all of the other articles that are going to potentially come off of that within that category or within that pillar.

It helps so that your audience can see you as the resource as to who they need to go to in order to have that problem answered for them.

Read more HERE.

Join the Insiders at 40% off!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-14042826 Mon, 04 Dec 2023 05:00:00 -0500 554 368 full false A Story about Overcoming Adversity A Story about Overcoming Adversity Most people never go through the things Renee has and yet she was able to overcome these obstacles and is here to share her story about overcoming adversity. 

She passes on her knowledge and inspiration through her Victory in Time and new book.

Renee Breazeale (rhymes with Chick-fil-A) was the 30-year owner of a company called Victory Bolt & Specialty, which was in a fastener business in industrial sales, which was a male-dominated industry. 

She imported, distributed, and did light manufacturing to make nuts and bolts. 

She currently runs a company called Victory in Time facilitating mastermind groups using Biblical principles. 

Read more HERE.

Join the Insiders Group at the discounted price for podcast listeners.

Support the show

]]> Most people never go through the things Renee has and yet she was able to overcome these obstacles and is here to share her story about overcoming adversity. 

She passes on her knowledge and inspiration through her Victory in Time and new book.

Renee Breazeale (rhymes with Chick-fil-A) was the 30-year owner of a company called Victory Bolt & Specialty, which was in a fastener business in industrial sales, which was a male-dominated industry. 

She imported, distributed, and did light manufacturing to make nuts and bolts. 

She currently runs a company called Victory in Time facilitating mastermind groups using Biblical principles. 

Read more HERE.

Join the Insiders Group at the discounted price for podcast listeners.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13978188 Mon, 27 Nov 2023 05:00:00 -0500 1392 367 full false What is a Sales Funnel and How Does It Work What is a Sales Funnel and How Does It Work Discover the journey from lead to customer. Learn what a sales funnel is and how it works to successfully sell to your audience.

What is a sales funnel?

All a sales funnel is, is giving people an opportunity to come into your world and have an idea of what it is that you offer, and then be able to offer them multiple products that you potentially offer.

Now, the thing that I need you to understand about a sales funnel is that you can't simply mention it once and be done.

There are specific pieces of that sales funnel in order to make this work.

Join the Insiders at the discounted price for podcast listeners.

Read more HERE.

Support the show

]]> Discover the journey from lead to customer. Learn what a sales funnel is and how it works to successfully sell to your audience.

What is a sales funnel?

All a sales funnel is, is giving people an opportunity to come into your world and have an idea of what it is that you offer, and then be able to offer them multiple products that you potentially offer.

Now, the thing that I need you to understand about a sales funnel is that you can't simply mention it once and be done.

There are specific pieces of that sales funnel in order to make this work.

Join the Insiders at the discounted price for podcast listeners.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13978056 Mon, 20 Nov 2023 05:00:00 -0500 616 366 full false Email Marketing Campaign Examples to Elevate Your Business Email Marketing Campaign Examples to Elevate Your Business Elevate your business with inspiring email marketing campaigns. Discover real-world examples and strategies to boost engagement and ROI.

Martha Bitar is the CEO of Flodesk and is sharing her expertise in email marketing.

What is an email campaign?

An email campaign is either one single email that you send to your audience or a series of emails that serve a specific goal. 

For example, you might send an email to new email subscribers. Another example of an email campaign is an email series of four emails for a black Friday sale that shares different offers. 

All of the emails will have a specific end goal in mind that you will use to create your email campaign. Your email campaign should always have a goal. 

This email’s goal could be to share content, nurture the audience, or promote an offer or sale.

Read more HERE.

Support the show

]]> Elevate your business with inspiring email marketing campaigns. Discover real-world examples and strategies to boost engagement and ROI.

Martha Bitar is the CEO of Flodesk and is sharing her expertise in email marketing.

What is an email campaign?

An email campaign is either one single email that you send to your audience or a series of emails that serve a specific goal. 

For example, you might send an email to new email subscribers. Another example of an email campaign is an email series of four emails for a black Friday sale that shares different offers. 

All of the emails will have a specific end goal in mind that you will use to create your email campaign. Your email campaign should always have a goal. 

This email’s goal could be to share content, nurture the audience, or promote an offer or sale.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13956022 Mon, 13 Nov 2023 05:00:00 -0500 1450 365 full false Unlocking Ebook Sales: Marketing an Ebook Roadmap Unlocking Ebook Sales: Marketing an Ebook Roadmap Discover the step-by-step roadmap to skyrocket your eBook sales through effective marketing strategies.

Before you can get started marketing your ebook, you'll want to make sure that you have created an ebook that sells. 

There are specific elements you'll want to make sure to include in creating your ebook.

Read more HERE.

Support the show

]]> Discover the step-by-step roadmap to skyrocket your eBook sales through effective marketing strategies.

Before you can get started marketing your ebook, you'll want to make sure that you have created an ebook that sells. 

There are specific elements you'll want to make sure to include in creating your ebook.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13895483 Mon, 06 Nov 2023 05:00:00 -0500 624 364 full false What is Web Hosting and How Does it Work? What is Web Hosting and How Does it Work? Uncover the ins and outs of web hosting, from servers to domains, in this comprehensive conversation.

Have you wondered about the mysteries of web hosting, for example, the difference between shared and VPS? 

This podcast episode is going to demystify this as we learn more about web hosting and how it works.

Katie has been part of the BigScoots team for almost 5 years.

BigScoots is a premium managed WordPress hosting provider. 

They work alongside companies to provide web hosting services and collaborate with their clients to help them grow their websites and be successful. BigScoots has 24/7 customer support, even on holidays.

Read more HERE.

Support the show

]]> Uncover the ins and outs of web hosting, from servers to domains, in this comprehensive conversation.

Have you wondered about the mysteries of web hosting, for example, the difference between shared and VPS? 

This podcast episode is going to demystify this as we learn more about web hosting and how it works.

Katie has been part of the BigScoots team for almost 5 years.

BigScoots is a premium managed WordPress hosting provider. 

They work alongside companies to provide web hosting services and collaborate with their clients to help them grow their websites and be successful. BigScoots has 24/7 customer support, even on holidays.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13859676 Mon, 30 Oct 2023 05:00:00 -0400 1382 363 full false Your Path to Ebook Success: How to Create an Ebook to Sell Your Path to Ebook Success: How to Create an Ebook to Sell Unlock the secrets of creating and selling profitable eBooks. Discover the steps to eBook success on your journey to becoming a digital authorpreneur.

Research & Plan Your Ebook

The first step that we want to take is we want to research and plan your ebook. You want to get an idea of what kind of eBooks are already out there in your niche.

What is it that your audience is looking for?

What problem do you solve?

How can you potentially dive in deeper into a topic that you already have content on your site about and is getting traffic for that.

It's going to be easy to be able to market that ebook because it's on the same topic.

Read more HERE.

Support the show

]]> Unlock the secrets of creating and selling profitable eBooks. Discover the steps to eBook success on your journey to becoming a digital authorpreneur.

Research & Plan Your Ebook

The first step that we want to take is we want to research and plan your ebook. You want to get an idea of what kind of eBooks are already out there in your niche.

What is it that your audience is looking for?

What problem do you solve?

How can you potentially dive in deeper into a topic that you already have content on your site about and is getting traffic for that.

It's going to be easy to be able to market that ebook because it's on the same topic.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13815604 Mon, 23 Oct 2023 05:00:00 -0400 624 362 full false Mastering the Art of Podcast Editing: Tips and Techniques for a Professional Sound with Darrell Darnell of Pro Podcast Solutions Mastering the Art of Podcast Editing: Tips and Techniques for a Professional Sound with Darrell Darnell of Pro Podcast Solutions Podcasting is one of the easiest and best ways to get in front of your audience, put content out, and have your audience connect with you. You can do your own podcast editing and Darrell Darnell is going to teach you how. 

Darrell Darnell is the owner of Pro Podcast Solutions. His company is devoted to helping people start podcasts, edit podcasts, write show notes, and other things that will lift the burden of doing a podcast on your own.

Grab his Podcast Launch Guide.

Read More Here

Support the show

]]> Podcasting is one of the easiest and best ways to get in front of your audience, put content out, and have your audience connect with you. You can do your own podcast editing and Darrell Darnell is going to teach you how. 

Darrell Darnell is the owner of Pro Podcast Solutions. His company is devoted to helping people start podcasts, edit podcasts, write show notes, and other things that will lift the burden of doing a podcast on your own.

Grab his Podcast Launch Guide.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13783637 Mon, 16 Oct 2023 05:00:00 -0400 1868 361 full false Task Batching Demystified: A Blueprint for Enhanced Productivity Task Batching Demystified: A Blueprint for Enhanced Productivity Unlock your productivity potential with our comprehensive guide to task batching. 

Discover how grouping similar tasks can boost focus, efficiency, and quality. Learn practical strategies, tools, and real-world examples to master task batching and achieve more in less time.

What exactly is it when you are task batching?

You are putting together things that you are doing within your business or even within your life that are similar and using similar parts of your brain as well as similar parts of the energy that are going to be able to help you improve your productivity.

It is different than multitasking?

When we multitask, we jump from task to task.

Read more HERE.

Support the show

]]> Unlock your productivity potential with our comprehensive guide to task batching. 

Discover how grouping similar tasks can boost focus, efficiency, and quality. Learn practical strategies, tools, and real-world examples to master task batching and achieve more in less time.

What exactly is it when you are task batching?

You are putting together things that you are doing within your business or even within your life that are similar and using similar parts of your brain as well as similar parts of the energy that are going to be able to help you improve your productivity.

It is different than multitasking?

When we multitask, we jump from task to task.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13722401 Mon, 09 Oct 2023 05:00:00 -0400 669 360 full false The Importance of Cornerstone Content for SEO and Website Success The Importance of Cornerstone Content for SEO and Website Success Whether you are new to blogging or a seasoned veteran, it is important to create cornerstone content that helps identify you as an expert on your topic, leads your audience to all of the various options you have for them, and helps your SEO rankings.

Meg Casebolt shares more about cornerstone content and the best way to use it effectively.

Get Meg's SEO Starter Kit Here.

Read More Here



Support the show

]]> Whether you are new to blogging or a seasoned veteran, it is important to create cornerstone content that helps identify you as an expert on your topic, leads your audience to all of the various options you have for them, and helps your SEO rankings.

Meg Casebolt shares more about cornerstone content and the best way to use it effectively.

Get Meg's SEO Starter Kit Here.

Read More Here



Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13697031 Mon, 02 Oct 2023 05:00:00 -0400 1842 359 full false From Novice to Pro: Your Roadmap to Blogging Best Practices From Novice to Pro: Your Roadmap to Blogging Best Practices Uncover the art of successful storytelling and engagement with our comprehensive guide to blogging best practices.

What we really want to understand and be able to put into practice is being able to create captivating content.

Content where we can see a step by step, because we're offering it for our readers to be able to understand how to create what it is that we're trying to get them to be able to create.

Grab the Blog Like a Pro Planner.

Read more HERE.

Support the show

]]> Uncover the art of successful storytelling and engagement with our comprehensive guide to blogging best practices.

What we really want to understand and be able to put into practice is being able to create captivating content.

Content where we can see a step by step, because we're offering it for our readers to be able to understand how to create what it is that we're trying to get them to be able to create.

Grab the Blog Like a Pro Planner.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13618665 Mon, 25 Sep 2023 05:00:00 -0400 803 358 full false How to Create a Digital Product that Passively Sells How to Create a Digital Product that Passively Sells  Digital products can exponentially increase your income. Learn how to create digital products that you can earn you more money in your business. Molly Keyser is the owner of Freedom Creator and helps content creators monetize with digital info products.  

Read More Here

Support the show

]]>  Digital products can exponentially increase your income. Learn how to create digital products that you can earn you more money in your business. Molly Keyser is the owner of Freedom Creator and helps content creators monetize with digital info products.  

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13604961 Mon, 18 Sep 2023 05:00:00 -0400 1562 357 full false 7 Essential Email Marketing Statistics Every Blogger Should Monitor 7 Essential Email Marketing Statistics Every Blogger Should Monitor When it comes to email marketing statistics, there are several key questions that matter to bloggers.

These questions can help you understand the effectiveness of your email marketing and make informed decisions to improve your strategies.

Grab the List Growth Guide

Read more HERE.
 

Support the show

]]> When it comes to email marketing statistics, there are several key questions that matter to bloggers.

These questions can help you understand the effectiveness of your email marketing and make informed decisions to improve your strategies.

Grab the List Growth Guide

Read more HERE.
 

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13540962 Mon, 11 Sep 2023 05:00:00 -0400 614 356 full false Tips for Success for Mompreneurs Tips for Success for Mompreneurs Finding the balance between motherhood and business ownership can be a challenge. We have a few tips for success for Mompreneurs.

Couseett Hoover loves helping mompreneurs. After having a newborn and leaving her Ph.D. program, she wanted to be able to use her knowledge to help others.

She has a computer science degree and married that with her instructional technology coursework to teach moms about technology. Her business is Techie Mamma.

Grab the Blog Like a Pro Planner.

Read more HERE.

Support the show

]]> Finding the balance between motherhood and business ownership can be a challenge. We have a few tips for success for Mompreneurs.

Couseett Hoover loves helping mompreneurs. After having a newborn and leaving her Ph.D. program, she wanted to be able to use her knowledge to help others.

She has a computer science degree and married that with her instructional technology coursework to teach moms about technology. Her business is Techie Mamma.

Grab the Blog Like a Pro Planner.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13498147 Mon, 04 Sep 2023 05:00:00 -0400 1459 355 full false 13 Tips for New Bloggers 13 Tips for New Bloggers Discover essential tips for new bloggers! Unlock the secrets to building a successful blog and establish your online presence.

The first thing that I want you to understand is that there is a great importance in understanding and knowing your audience, you have to know who it is that you are ideally trying to attract.

What is it that you are going to teach them, the problem that you're going to solve, but primarily who are they?

A wide net of people that you expect to be able to bring to your site and feel that it's going be easy for you to be able to connect and create content for them if they range from 18 to 65.

I need you to be more specific.

Grab your Blog Like a Pro Guide.

Read More HERE.

Support the show

]]> Discover essential tips for new bloggers! Unlock the secrets to building a successful blog and establish your online presence.

The first thing that I want you to understand is that there is a great importance in understanding and knowing your audience, you have to know who it is that you are ideally trying to attract.

What is it that you are going to teach them, the problem that you're going to solve, but primarily who are they?

A wide net of people that you expect to be able to bring to your site and feel that it's going be easy for you to be able to connect and create content for them if they range from 18 to 65.

I need you to be more specific.

Grab your Blog Like a Pro Guide.

Read More HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13450616 Tue, 22 Aug 2023 05:00:00 -0400 977 354 full false Creating a Lead Magnet That Converts Creating a Lead Magnet That Converts Creating a Lead Magnet that Converts with Julie C Butler

Lead magnets help you grow your email list and are a necessity for every business.  Learn how to create a lead magnet that converts into a thriving email list. Julie C. Butler joins us to 

Julie C. Butler's Beautiful Profitable Business Freebie Vault

Read More Here

Support the show

]]> Creating a Lead Magnet that Converts with Julie C Butler

Lead magnets help you grow your email list and are a necessity for every business.  Learn how to create a lead magnet that converts into a thriving email list. Julie C. Butler joins us to 

Julie C. Butler's Beautiful Profitable Business Freebie Vault

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13419067 Mon, 21 Aug 2023 05:00:00 -0400 1502 353 full false The Art of Blogger Collaboration for Amplified Success The Art of Blogger Collaboration for Amplified Success Unlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.

The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.

When I first started off with The Melrose Family and now even with the JennyMelrose.com, podcast, and all that goes into it, there is still a ton of blogger collaboration that goes on.

Read more HERE.

Support the show

]]> Unlock the potential of blogger collaboration and harness the power of collective growth! Discover the strategies, benefits, and practical tips for collaborating with fellow bloggers. Propel your blog to new heights through the art of collaboration.

The first thing that I want to start off with is that, I personally have seen that blogger collaboration is what has helped me over the course of 13 years of being in the online space, propel my business forward as a lifestyle blogger.

When I first started off with The Melrose Family and now even with the JennyMelrose.com, podcast, and all that goes into it, there is still a ton of blogger collaboration that goes on.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13370560 Mon, 14 Aug 2023 05:00:00 -0400 691 352 full false 3 Most Common SEO Mistakes to Avoid 3 Most Common SEO Mistakes to Avoid 3 Most Common SEO Mistakes to Avoid with Mariah Liszewski

 SEO helps you get free and organic traffic from search results on search engines. Avoid these 3 common SEO mistakes to ensure you get the best rankings for your keywords. 

The Ultimate SEO Roadmap breaks things down in an easy-to-understand way and shows you what SEO is, why it is important, and how search engines work.

It includes a 6-step process to improve your SEO, get your content on Google, and increase your website traffic to skyrocket your sales.

Read More Here

Support the show

]]> 3 Most Common SEO Mistakes to Avoid with Mariah Liszewski

 SEO helps you get free and organic traffic from search results on search engines. Avoid these 3 common SEO mistakes to ensure you get the best rankings for your keywords. 

The Ultimate SEO Roadmap breaks things down in an easy-to-understand way and shows you what SEO is, why it is important, and how search engines work.

It includes a 6-step process to improve your SEO, get your content on Google, and increase your website traffic to skyrocket your sales.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13145580 Mon, 07 Aug 2023 05:00:00 -0400 1927 351 full false Crafting the Perfect Blog About Page Crafting the Perfect Blog About Page Your blog's about page is one of the most important elements of your website. 

It's where you tell your story, connect with your audience, and establish your brand. 
 
From crafting your story to highlighting your credentials, this guide will show you how to create a blog about page that truly connects with your audience.

What should I include in my blog's about page?

  • Level of expertise
  • Experience in your industry
  • Call to action
  • Your positioning within your niche
  • The problem that you solve for your audience

Read more HERE.

Grab your Blog Like a Pro Guide.

Support the show

]]> Your blog's about page is one of the most important elements of your website. 

It's where you tell your story, connect with your audience, and establish your brand. 
 
From crafting your story to highlighting your credentials, this guide will show you how to create a blog about page that truly connects with your audience.

What should I include in my blog's about page?

  • Level of expertise
  • Experience in your industry
  • Call to action
  • Your positioning within your niche
  • The problem that you solve for your audience

Read more HERE.

Grab your Blog Like a Pro Guide.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13278394 Mon, 31 Jul 2023 05:00:00 -0400 572 350 full false Best Affiliate Marketing Strategies Best Affiliate Marketing Strategies Best Affiliate Marketing Strategies with Jessica Evans

 Learn the best affiliate marketing strategies to be successful as an affiliate marketer.

Jessica Evans is the CEO of Ultimate Bundles.

This Affiliate Marketing Guide lists the tips that are proven to work for affiliate marketing. It will help you if you are new or seasoned.  It is a reminder of how many times they need to see your marketing, the places you can share, where your audience lives, and how your products can benefit your audience.

Read More Here




Support the show

]]> Best Affiliate Marketing Strategies with Jessica Evans

 Learn the best affiliate marketing strategies to be successful as an affiliate marketer.

Jessica Evans is the CEO of Ultimate Bundles.

This Affiliate Marketing Guide lists the tips that are proven to work for affiliate marketing. It will help you if you are new or seasoned.  It is a reminder of how many times they need to see your marketing, the places you can share, where your audience lives, and how your products can benefit your audience.

Read More Here




Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13145198 Mon, 24 Jul 2023 05:00:00 -0400 1807 349 full false The Ultimate Guide to Brainstorming and Validating Blog Niche Ideas The Ultimate Guide to Brainstorming and Validating Blog Niche Ideas Learn how to research market demand, identify profitable niches, and stand out in a crowded blogging landscape. Don't miss out on the ultimate guide to finding your perfect blog niche idea.

The big thing that I want you to understand is crowding.

There is a crowded blogging landscape, but I am not saying oversaturated.

You can go into any niche that you want to go into.

The first thing that you want to take a look at is figuring out what you are really passionate about and what your expertise is.

You cannot simply create content because that is not where you are going to be a couple steps ahead of someone else.

Read more HERE.

Support the show

]]> Learn how to research market demand, identify profitable niches, and stand out in a crowded blogging landscape. Don't miss out on the ultimate guide to finding your perfect blog niche idea.

The big thing that I want you to understand is crowding.

There is a crowded blogging landscape, but I am not saying oversaturated.

You can go into any niche that you want to go into.

The first thing that you want to take a look at is figuring out what you are really passionate about and what your expertise is.

You cannot simply create content because that is not where you are going to be a couple steps ahead of someone else.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13171677 Mon, 17 Jul 2023 05:00:00 -0400 605 348 full false Key Elements to Make a Blogger Legal Key Elements to Make a Blogger Legal Key Elements to Make a Blogger Legal with Amira Irfan 

Key elements to making yourself legal in blogging include everything from contracts, copyright, LLCs, trademarks, and more. Learn how to protect yourself and keep from getting sued.

 Amira Irfan is a business lawyer, blogger, and coach behind www.ASelfGuru.com. She helps bloggers and entrepreneurs protect their businesses by working with them one-on-one and also has done-for-you legal templates.

Read More Here

Support the show

]]> Key Elements to Make a Blogger Legal with Amira Irfan 

Key elements to making yourself legal in blogging include everything from contracts, copyright, LLCs, trademarks, and more. Learn how to protect yourself and keep from getting sued.

 Amira Irfan is a business lawyer, blogger, and coach behind www.ASelfGuru.com. She helps bloggers and entrepreneurs protect their businesses by working with them one-on-one and also has done-for-you legal templates.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13134801 Mon, 10 Jul 2023 05:00:00 -0400 1774 347 full false Unlock the Secrets on How to Grow Your Blog in 2023 Unlock the Secrets on How to Grow Your Blog in 2023 Discover the latest and most effective strategies to grow your blog to the next level in 2023.

Questions answered:
How do I increase my blog's traffic?
How can I improve my blog's search engine ranking?
What are the best ways to promote my blog?
What types of content should I be creating to attract more readers?
How do I engage with my audience and build a community around my blog?
Should I be using social media to promote my blog, and if so, which platforms are best?

Grab the Blog Like a Pro Guide!

Read more HERE.

Support the show

]]> Discover the latest and most effective strategies to grow your blog to the next level in 2023.

Questions answered:
How do I increase my blog's traffic?
How can I improve my blog's search engine ranking?
What are the best ways to promote my blog?
What types of content should I be creating to attract more readers?
How do I engage with my audience and build a community around my blog?
Should I be using social media to promote my blog, and if so, which platforms are best?

Grab the Blog Like a Pro Guide!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13125971 Mon, 03 Jul 2023 05:00:00 -0400 595 346 full false How to Practice Positive Self Talk How to Practice Positive Self Talk How to Practice Positive Self-Talk with Laura Camacho

Positive self-talk is how you talk about yourself, and the conversations and feelings that you tell yourself.   Learn more about accurate, positive self-talk and how to practice it to see more positive results in your business.

Get Laura's 30 Days of Yes: 30 easy tips to make your requests, message, or emails more persuasive.

Read More Here

Support the show

]]> How to Practice Positive Self-Talk with Laura Camacho

Positive self-talk is how you talk about yourself, and the conversations and feelings that you tell yourself.   Learn more about accurate, positive self-talk and how to practice it to see more positive results in your business.

Get Laura's 30 Days of Yes: 30 easy tips to make your requests, message, or emails more persuasive.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-13063135 Mon, 26 Jun 2023 05:00:00 -0400 1982 345 full false How to Reach Out to Brands as an Influencer How to Reach Out to Brands as an Influencer If you're an influencer looking to collaborate with brands, it's important to know how to effectively reach out to brands that you want to work with.

First, let's start with influencer networks work as middleman that way you can apply for the different campaigns that they have, then based on the application that you fill out, they will decide if you are a good fit or not.

Though that can also be a process because you again, have a middleman.

The middleman is the person that connects you and your brand therefore, you never really have direct contact with the brand.

So if you have a question or if the brand has a question about the campaign or the work that you've done, it has to go through the middleman and that can often get frustrating because it's like a game of telephone.

Save your seat for The 3 Secrets Brands are NOT Telling You about Sponsorships.

Read more HERE.

Support the show

]]> If you're an influencer looking to collaborate with brands, it's important to know how to effectively reach out to brands that you want to work with.

First, let's start with influencer networks work as middleman that way you can apply for the different campaigns that they have, then based on the application that you fill out, they will decide if you are a good fit or not.

Though that can also be a process because you again, have a middleman.

The middleman is the person that connects you and your brand therefore, you never really have direct contact with the brand.

So if you have a question or if the brand has a question about the campaign or the work that you've done, it has to go through the middleman and that can often get frustrating because it's like a game of telephone.

Save your seat for The 3 Secrets Brands are NOT Telling You about Sponsorships.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12996792 Mon, 19 Jun 2023 05:00:00 -0400 614 344 full false How to Create High Converting Landing Pages How to Create High Converting Landing Pages  Learning how to create high converting landing pages is important to increase your leads, create better experiences for your customers, and convert a higher number of visitors to buyers.  Learn how to create these pages on this podcast with Sandra van der Lee. 

 Get Sandra's PDF, Elements of a High Converting Landing Page Checklist, for a summary and example of creating landing pages without over complicating the process. 

Read More Here

Support the show

]]>  Learning how to create high converting landing pages is important to increase your leads, create better experiences for your customers, and convert a higher number of visitors to buyers.  Learn how to create these pages on this podcast with Sandra van der Lee. 

 Get Sandra's PDF, Elements of a High Converting Landing Page Checklist, for a summary and example of creating landing pages without over complicating the process. 

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12985463 Mon, 12 Jun 2023 05:00:00 -0400 1486 343 full false Unlocking Blogging Success: Knowing Your Audience Unlocking Blogging Success: Knowing Your Audience Understanding your audience is key to creating successful and engaging content on your blog.

In this episode, we'll explore the importance of knowing your audience and how it can help you attract and retain loyal readers.

You'll learn how to identify your target audience, analyze their interests and preferences, and tailor your content to their needs.

Whether you're a new blogger or a seasoned pro, this guide will help you unlock the secrets of blogging success by building a strong connection with your audience.

Read more HERE

Support the show

]]> Understanding your audience is key to creating successful and engaging content on your blog.

In this episode, we'll explore the importance of knowing your audience and how it can help you attract and retain loyal readers.

You'll learn how to identify your target audience, analyze their interests and preferences, and tailor your content to their needs.

Whether you're a new blogger or a seasoned pro, this guide will help you unlock the secrets of blogging success by building a strong connection with your audience.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12961626 Mon, 05 Jun 2023 05:00:00 -0400 608 342 full false How to Get Sales on Etsy How to Get Sales on Etsy We are going to talk about how to get sales on Etsy, how to do keyword research for your Etsy products, and how you decide on your digital products for Etsy to make money. We also discuss some online tools to help you find the products to sell.

 Sasha Hutchison is a 6-figure a-year business owner and top 1% seller on Etsy in the digital products space. She creates products and courses that help people, just like you, make more money and more sales.

Read More Here

Be sure to download the free 30 Fillable Product Ideas by Sasha Hutchison.

Support the show

]]> We are going to talk about how to get sales on Etsy, how to do keyword research for your Etsy products, and how you decide on your digital products for Etsy to make money. We also discuss some online tools to help you find the products to sell.

 Sasha Hutchison is a 6-figure a-year business owner and top 1% seller on Etsy in the digital products space. She creates products and courses that help people, just like you, make more money and more sales.

Read More Here

Be sure to download the free 30 Fillable Product Ideas by Sasha Hutchison.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12781143 Mon, 29 May 2023 05:00:00 -0400 1521 441 full false Maximizing Your Blog Writing with AI Maximizing Your Blog Writing with AI Learn how AI can enhance your blogging process, improve content quality, and find the right balance between automation and human creativity.

I know that blog writing with AI is something that a lot of bloggers are struggling with. We hear AI and we feel like we lose our creativity. We don't get the opportunity to still have our own voice.

That is not actually the truth of the matter. I'm not going to tell you that you need to use AI and create an entire blog post.

Instead, I want you to look at how you can improve your blog writing with AI by increasing the speed of your process and getting the creative juices going faster and moving further along.

Get your Blog Like a Pro Guide

Read more HERE

Support the show

]]> Learn how AI can enhance your blogging process, improve content quality, and find the right balance between automation and human creativity.

I know that blog writing with AI is something that a lot of bloggers are struggling with. We hear AI and we feel like we lose our creativity. We don't get the opportunity to still have our own voice.

That is not actually the truth of the matter. I'm not going to tell you that you need to use AI and create an entire blog post.

Instead, I want you to look at how you can improve your blog writing with AI by increasing the speed of your process and getting the creative juices going faster and moving further along.

Get your Blog Like a Pro Guide

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12859554 Mon, 22 May 2023 05:00:00 -0400 712 340 full false 3 Membership Site Examples Converted From A Course 3 Membership Site Examples Converted From A Course Membership sites are a great way to diversify income so we're sharing 3 membership site examples that could work for you.

 Melody Johnson is the owner and founder of The Course Consultant. She helps to aspire and scaling membership owners grow their recurring revenue with referrals and retention. She is passionate about helping businesses get their time and energy back without hustling for new clients. She takes you through strategically converting a course to a membership.

Read More Here

Download the Membership Site Checklist Here

Support the show

]]> Membership sites are a great way to diversify income so we're sharing 3 membership site examples that could work for you.

 Melody Johnson is the owner and founder of The Course Consultant. She helps to aspire and scaling membership owners grow their recurring revenue with referrals and retention. She is passionate about helping businesses get their time and energy back without hustling for new clients. She takes you through strategically converting a course to a membership.

Read More Here

Download the Membership Site Checklist Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12773566 Mon, 15 May 2023 05:00:00 -0400 1392 339 full false How to Monetize Your Blog in 2023 How to Monetize Your Blog in 2023 It is possible to have a successful blogging business, but you need to understand how to monetize your blog to meet your goals.

What are the different ways to monetize a blog?

Most people almost immediately think of ads to have on your site as a way to monetize. I always recommend not to start off immediately by putting ads on your site.

If you are starting to try to grow your pageviews, get to a point where you have at least 25,000 pageviews and then start to look for an ad network. Having Google ads on your site when you're only getting a hundred page views in a month is not going to be anything but pennies in your pocket.

And in reality, it's going to push people away rather than keep them from coming to your site.

Read more HERE.

Support the show

]]> It is possible to have a successful blogging business, but you need to understand how to monetize your blog to meet your goals.

What are the different ways to monetize a blog?

Most people almost immediately think of ads to have on your site as a way to monetize. I always recommend not to start off immediately by putting ads on your site.

If you are starting to try to grow your pageviews, get to a point where you have at least 25,000 pageviews and then start to look for an ad network. Having Google ads on your site when you're only getting a hundred page views in a month is not going to be anything but pennies in your pocket.

And in reality, it's going to push people away rather than keep them from coming to your site.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12758895 Mon, 08 May 2023 05:00:00 -0400 833 338 full false Effective Speaking Skills as a Podcast Guest, Video Content Creator or Public Speaking Presentation with Katie Kimball Effective Speaking Skills as a Podcast Guest, Video Content Creator or Public Speaking Presentation with Katie Kimball  We are talking about effective speaking skills as a podcast guest, video content creator or public speaking presentation with Katie Kimball.

Katie Kimball has a mother of four, teacher and educator, author of 7 cookbooks, blogger for two blogs, including Kitchen Stewardship and Kids Cook Real Food.  She has been a featured guest on an international talk shows, television programs, stages, multiple podcasts and was a TEDx speaker twice (here and here).

Read more here. 

Download Katie's email delegation cheat sheet for practical entrepreneur tips and strategies.  

Support the show

]]>  We are talking about effective speaking skills as a podcast guest, video content creator or public speaking presentation with Katie Kimball.

Katie Kimball has a mother of four, teacher and educator, author of 7 cookbooks, blogger for two blogs, including Kitchen Stewardship and Kids Cook Real Food.  She has been a featured guest on an international talk shows, television programs, stages, multiple podcasts and was a TEDx speaker twice (here and here).

Read more here. 

Download Katie's email delegation cheat sheet for practical entrepreneur tips and strategies.  

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12732433 Mon, 01 May 2023 05:00:00 -0400 2012 337 full false Why Blogging is Important: Benefits of Blogging Why Blogging is Important: Benefits of Blogging Blogging provides a unique advantage to businesses that are looking to grow their online presence and reap the benefits of blogging.

  1. Increased Visibility
  2. Better Conversions
  3. Builds a Community
  4. Grows an Email List
  5. Builds a better Brand
  6. Increases SEO
  7. Monetization Opportunities
  8. Creative & Personal Growth

Grab the Blog Like a Pro Guide

Read more HERE

Support the show

]]> Blogging provides a unique advantage to businesses that are looking to grow their online presence and reap the benefits of blogging.

  1. Increased Visibility
  2. Better Conversions
  3. Builds a Community
  4. Grows an Email List
  5. Builds a better Brand
  6. Increases SEO
  7. Monetization Opportunities
  8. Creative & Personal Growth

Grab the Blog Like a Pro Guide

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12690084 Mon, 24 Apr 2023 05:00:00 -0400 626 336 full false How to Sell without Feeling Gross with Melanie Childers How to Sell without Feeling Gross with Melanie Childers Today we're going to be talking about how to sell without feeling Gross with Melanie Childers.  I want you to redirect your brains around the idea that you don't have to be selling only if you have a personal service or product but you are also selling to sponsors.  Learn more about consensual selling , the best way to handle objections, the biggest mistakes we make when selling, and more.

Read more here.

Learn more about Melanie at her website melaniechilders.com. 

Be sure to grab Melanie's Consensual Selling Conversations guide here.





Support the show

]]> Today we're going to be talking about how to sell without feeling Gross with Melanie Childers.  I want you to redirect your brains around the idea that you don't have to be selling only if you have a personal service or product but you are also selling to sponsors.  Learn more about consensual selling , the best way to handle objections, the biggest mistakes we make when selling, and more.

Read more here.

Learn more about Melanie at her website melaniechilders.com. 

Be sure to grab Melanie's Consensual Selling Conversations guide here.





Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12553010 Mon, 17 Apr 2023 05:00:00 -0400 1731 335 full false Crafting the Perfect Business Elevator Pitch Crafting the Perfect Business Elevator Pitch Having a clear avatar is important to create a successful business elevator pitch and content that resonates with your audience.

The biggest misstep I see for the majority of my clients is that they can't clearly and concisely tell me what their business elevator pitch is.

They fall over their words or are extremely vague, so much so that it leaves me with more questions than when we started.

Your elevator pitch should tell me what you do and who you do it for.

Grab your free workbook.

Read more here.

Support the show

]]> Having a clear avatar is important to create a successful business elevator pitch and content that resonates with your audience.

The biggest misstep I see for the majority of my clients is that they can't clearly and concisely tell me what their business elevator pitch is.

They fall over their words or are extremely vague, so much so that it leaves me with more questions than when we started.

Your elevator pitch should tell me what you do and who you do it for.

Grab your free workbook.

Read more here.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12607224 Mon, 10 Apr 2023 05:00:00 -0400 500 334 full false How to Increase Revenue by Ditching Display Ads with Monica Froese How to Increase Revenue by Ditching Display Ads with Monica Froese Discover how to boost your revenue by ditching display ads and exploring alternative monetization strategies. 

 Monica Froese was a guest on episode 317. She is back to share how you can increase revenue by ditching display ads.  She is one of the best teachers.  You're going to get a ton of information from this episode.

You are going to want to make sure that you sign up for her free Profit Transformation class that she is offering.

Read More Here

Support the show

]]> Discover how to boost your revenue by ditching display ads and exploring alternative monetization strategies. 

 Monica Froese was a guest on episode 317. She is back to share how you can increase revenue by ditching display ads.  She is one of the best teachers.  You're going to get a ton of information from this episode.

You are going to want to make sure that you sign up for her free Profit Transformation class that she is offering.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12458062 Mon, 03 Apr 2023 05:00:00 -0400 2138 333 full false How to have Thick Skin How to have Thick Skin Part of the entrepreneurial mindset is to have thick skin and we're diving into how develop that as a business owner.

Before we start, be sure to grab the free workbook that goes along with this episode.

One day when I was in fourth grade, I came home crying because the boys were calling me Brussels Sprouts and Four Eyes. My mom told me sticks and stones may break your bones, but words will never hurt you.

I look back now and realize two things.

First, the name Brussel Sprouts was actually kind of funny since my maiden name was Russell. 

Second, rather than my mom telling me that I wasn't a brussel sprout or that my thick pink rimmed glasses made me pretty, she simply told me that these names physically weren't doing any damage and I could decide how the bully's words impacted me.

My mom gave me my power back. With that silly saying, I decided how I was going to handle the name calling.

My emotions were up to me and I could control them.

In that moment, I developed thicker skin. Skin that allowed me to decide whose words mattered, and if what they said actually held any merit.

Read more HERE.

Support the show

]]> Part of the entrepreneurial mindset is to have thick skin and we're diving into how develop that as a business owner.

Before we start, be sure to grab the free workbook that goes along with this episode.

One day when I was in fourth grade, I came home crying because the boys were calling me Brussels Sprouts and Four Eyes. My mom told me sticks and stones may break your bones, but words will never hurt you.

I look back now and realize two things.

First, the name Brussel Sprouts was actually kind of funny since my maiden name was Russell. 

Second, rather than my mom telling me that I wasn't a brussel sprout or that my thick pink rimmed glasses made me pretty, she simply told me that these names physically weren't doing any damage and I could decide how the bully's words impacted me.

My mom gave me my power back. With that silly saying, I decided how I was going to handle the name calling.

My emotions were up to me and I could control them.

In that moment, I developed thicker skin. Skin that allowed me to decide whose words mattered, and if what they said actually held any merit.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12430920 Mon, 27 Mar 2023 05:00:00 -0400 638 full false What is Analysis Paralysis & How can Bloggers Avoid it? with Liz Stapleton What is Analysis Paralysis & How can Bloggers Avoid it? with Liz Stapleton One of the most difficult thing to overcome as a blogger is analysis paralysis, but what is analysis paralysis and how can you avoid it?

Today’s guest, Liz Stapleton, is a lawyer and a blogger. 

She is the founder of multiple blogging websites, including Less Debt, More Wine (a personal finance website), ElizabethStapleton.com (helping people understand the legal side of blogging), and Blogger Breakthrough Summit (a free virtual summit designed to help bloggers with both their time and goals). 

Liz has been blogging since 2014 and loves to make bloggers' lives easier with action-oriented content and training to save their sanity and help them earn more.

We're diving into analysis paralysis and how bloggers can avoid it. 


Read more Here.

Blogging Success Planner 



Support the show

]]> One of the most difficult thing to overcome as a blogger is analysis paralysis, but what is analysis paralysis and how can you avoid it?

Today’s guest, Liz Stapleton, is a lawyer and a blogger. 

She is the founder of multiple blogging websites, including Less Debt, More Wine (a personal finance website), ElizabethStapleton.com (helping people understand the legal side of blogging), and Blogger Breakthrough Summit (a free virtual summit designed to help bloggers with both their time and goals). 

Liz has been blogging since 2014 and loves to make bloggers' lives easier with action-oriented content and training to save their sanity and help them earn more.

We're diving into analysis paralysis and how bloggers can avoid it. 


Read more Here.

Blogging Success Planner 



Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12377800 Mon, 20 Mar 2023 05:00:00 -0400 1504 331 full false Entrepreneurial Mindset Examples Entrepreneurial Mindset Examples Part of business growth is the entrepreneurial mindset that you have so we're breaking down specific entrepreneurial mindset examples.

Today we're going to be jumping into the business mindset that you need to have in order to have growth in your business and to start treating your business like the business that it is.

Instead of looking at it as that hobby that some of us started this business off as, now we need to start to have an entrepreneurial mindset about how we're going to continue to move forward.

After years of playing sports at a competitive level, there was something that I always noticed in the best athletes.

They didn't boast about being the best, but you could tell they knew they were good at what they did.

They had the mindset that they could compete at the highest level, which game in the confidence to do so.

They wanted the ball in order to break the tie.

Read More HERE.

Grab your Workbook

Support the show

]]> Part of business growth is the entrepreneurial mindset that you have so we're breaking down specific entrepreneurial mindset examples.

Today we're going to be jumping into the business mindset that you need to have in order to have growth in your business and to start treating your business like the business that it is.

Instead of looking at it as that hobby that some of us started this business off as, now we need to start to have an entrepreneurial mindset about how we're going to continue to move forward.

After years of playing sports at a competitive level, there was something that I always noticed in the best athletes.

They didn't boast about being the best, but you could tell they knew they were good at what they did.

They had the mindset that they could compete at the highest level, which game in the confidence to do so.

They wanted the ball in order to break the tie.

Read More HERE.

Grab your Workbook

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12386043 Mon, 13 Mar 2023 05:00:00 -0400 478 full false How to Make Your IG Branded Content Stand Out with Kristen Bousquet How to Make Your IG Branded Content Stand Out with Kristen Bousquet Understanding how to make IG branded content stand out is what can set you apart from other influencers.

Kristen is a creator monetization coach where she helps content creators and influencers learn how to monetize their social platforms and their creativity a little bit more successfully.

She’s been a creator for the last five years and had a blog back in 2008 so Kristen’s has been at this for a while.

Read more HERE.

Support the show

]]> Understanding how to make IG branded content stand out is what can set you apart from other influencers.

Kristen is a creator monetization coach where she helps content creators and influencers learn how to monetize their social platforms and their creativity a little bit more successfully.

She’s been a creator for the last five years and had a blog back in 2008 so Kristen’s has been at this for a while.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12322400 Mon, 06 Mar 2023 05:00:00 -0500 1398 329 full false Fake it Until You Make it Fake it Until You Make it Have you actually heard that saying, fake it until you make it?

Now before you go hog wild on me because you know, we just finished learning how important authenticity, let me actually give you a scenario, then you can decide if you still need to argue with me about faking it until you make it.

I want you to picture that you are at a conference to help you develop your business.

The first speaker walks up to the podium with her head held high and a slight smile on her lips.

She takes holds of the clicker for the slides projected on a screen behind her.

You can see her take a deep breath, and then she starts addressing the crowd.

Her voice is strong and she's making eye contact with the audience.

She even asks the audience a question and ribs them for not participating, which of course sends a ton of more hands in.

She delivers the content at a quicker than usual place, but has delivered value.

Read more HERE.

Grab the free workbook.

Support the show

]]> Have you actually heard that saying, fake it until you make it?

Now before you go hog wild on me because you know, we just finished learning how important authenticity, let me actually give you a scenario, then you can decide if you still need to argue with me about faking it until you make it.

I want you to picture that you are at a conference to help you develop your business.

The first speaker walks up to the podium with her head held high and a slight smile on her lips.

She takes holds of the clicker for the slides projected on a screen behind her.

You can see her take a deep breath, and then she starts addressing the crowd.

Her voice is strong and she's making eye contact with the audience.

She even asks the audience a question and ribs them for not participating, which of course sends a ton of more hands in.

She delivers the content at a quicker than usual place, but has delivered value.

Read more HERE.

Grab the free workbook.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12321938 Mon, 27 Feb 2023 05:00:00 -0500 477 328 full false How to use Instagram to Grow your Business without Burning Out How to use Instagram to Grow your Business without Burning Out Social media can often feel like a never ending task within your business, but Kendra Swalls is sharing how to use Instagram to grow your business without burning out.

On today’s episode we have special guest Kendra Swalls, Kendra is a former teacher that began building a photography business.

After having her second daughter she left teaching behind and took on her photography business full-time.

That’s when Kendra really began learning about the business and building it rather than the creativity.

She loved learning about marketing strategies, social media, email marketing, and relationship building.

Kendra was able to really grow her photography business using those strategies.

She then began her podcast, “Girl Means Business” and built her coaching business and a brand around that where she now offers one-on-one coaching.

Read more HERE.

Support the show

]]> Social media can often feel like a never ending task within your business, but Kendra Swalls is sharing how to use Instagram to grow your business without burning out.

On today’s episode we have special guest Kendra Swalls, Kendra is a former teacher that began building a photography business.

After having her second daughter she left teaching behind and took on her photography business full-time.

That’s when Kendra really began learning about the business and building it rather than the creativity.

She loved learning about marketing strategies, social media, email marketing, and relationship building.

Kendra was able to really grow her photography business using those strategies.

She then began her podcast, “Girl Means Business” and built her coaching business and a brand around that where she now offers one-on-one coaching.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12193329 Mon, 20 Feb 2023 07:00:00 -0500 1625 327 full false How to Boost Your Confidence How to Boost Your Confidence Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.

Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.

Be sure that if you haven't already grabbed the free workbook that goes along with this series that you do so.

The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.

An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.

A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.

I provide them with that process through my signature course Pitch Perfect Pro.

But what they don't realize is that 50% of the process is actually confidence.

If you are lacking confidence in yourself, people will sense that.

Have you ever wondered why you're great at talking about your favorite product, but when it's time to talk about you or your product, you all of a sudden start stammering.

The words that come out of your mouth do not make any sense, and the person you're talking to actually looks more confused than they did when they first asked you what you did or about your personal product.

We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.

Read more HERE.

Support the show

]]> Your confidence is a huge piece of how you impact your audience, which is we want to break down how to boost your confidence.

Confidence is the second half of my Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online.

Be sure that if you haven't already grabbed the free workbook that goes along with this series that you do so.

The majority of my clients who have found me are usually looking for a step by step process on how to pitch themselves to receive brand sponsorships.

An introductory email or pitch is sent to a company or brand in order to secure money in exchange for content that is created.

A brand sponsorship is forged when a client uses a product or service from a brand and more or less endorses it to their audience.

I provide them with that process through my signature course Pitch Perfect Pro.

But what they don't realize is that 50% of the process is actually confidence.

If you are lacking confidence in yourself, people will sense that.

Have you ever wondered why you're great at talking about your favorite product, but when it's time to talk about you or your product, you all of a sudden start stammering.

The words that come out of your mouth do not make any sense, and the person you're talking to actually looks more confused than they did when they first asked you what you did or about your personal product.

We as women have a tendency to feel like we are bragging or boasting about ourselves when we talk about what we do.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12226184 Mon, 13 Feb 2023 05:00:00 -0500 557 326 full false Self-Publishing vs Traditional Publishing Self-Publishing vs Traditional Publishing If you're thinking of writing a book you've probably wondered if Self-Publishing vs Traditional Publishing is a better option or not.

On today’s episode we have special guest Deborah Niemann, 

Deborah started her blog, Thrifty Homesteader in 2006 and got discovered by a publisher in 2010.

Deborah has written six books, but it’s really just one part of what she calls an information business which is pretty much what most of us are into, disseminating information

Read more HERE

Support the show

]]> If you're thinking of writing a book you've probably wondered if Self-Publishing vs Traditional Publishing is a better option or not.

On today’s episode we have special guest Deborah Niemann, 

Deborah started her blog, Thrifty Homesteader in 2006 and got discovered by a publisher in 2010.

Deborah has written six books, but it’s really just one part of what she calls an information business which is pretty much what most of us are into, disseminating information

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12068865 Mon, 06 Feb 2023 05:00:00 -0500 1307 325 full false Know Who You are Talking to Know Who You are Talking to Creating content consistently is great, but if you don't know who your talking to it is likely that you are not attracting a raving audience.

Today we're going to break down exactly how to know who you are talking to.

We are in the thick of 2023 and moving on into February.

I am continuing our series that we have been talking about that goes along with my book, Influencer Entrepreneurs: The4 Step Framework for Building Your Audience, Growing Your Business, and Making Money Online.

If you haven't already grabbed the free workbook that goes along with it, please make sure that you do.

I really want to make sure you know who you are talking to.

This is one of the most important things that you need to understand so that you know the problem that you are solving.

When I hosted IEA summit in the beginning of January, I talked about there were three things we were focusing on.

  1. We were focusing on SEO.
  2. We were making sure that we understood the importance of growing an email list and how to actually engage with it.
  3. And then the third, was to know the problem you were solving for your audience.

In order to know that problem, you have to know your person, your avatar.

If you have not created a blog avatar yet, I would highly recommend checking out the episode What is an Avatar & How to Create One.

Read more HERE

Support the show

]]> Creating content consistently is great, but if you don't know who your talking to it is likely that you are not attracting a raving audience.

Today we're going to break down exactly how to know who you are talking to.

We are in the thick of 2023 and moving on into February.

I am continuing our series that we have been talking about that goes along with my book, Influencer Entrepreneurs: The4 Step Framework for Building Your Audience, Growing Your Business, and Making Money Online.

If you haven't already grabbed the free workbook that goes along with it, please make sure that you do.

I really want to make sure you know who you are talking to.

This is one of the most important things that you need to understand so that you know the problem that you are solving.

When I hosted IEA summit in the beginning of January, I talked about there were three things we were focusing on.

  1. We were focusing on SEO.
  2. We were making sure that we understood the importance of growing an email list and how to actually engage with it.
  3. And then the third, was to know the problem you were solving for your audience.

In order to know that problem, you have to know your person, your avatar.

If you have not created a blog avatar yet, I would highly recommend checking out the episode What is an Avatar & How to Create One.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12130029 Mon, 30 Jan 2023 05:00:00 -0500 598 324 full false Anxiety and Perfectionism in Business with Robyn Graham Anxiety and Perfectionism in Business with Robyn Graham As a business owner anxiety and perfectionism can easily become a hurdle that every entrepreneurs needs to overcome, but it is one that can be done with the right strategies in place.

On today’s episode we have special guest Robyn Graham.

Robyn is a personal brand strategist and a business and mindset coach.

She recently had the honor of getting her master certification for Christian life coaching which she will be adding to her life coaching.

She is also the host of the Robyn Graham Show and author of You, Me and Anxiety, Take action over Anxiety to Enjoy Being You.

Robyn works with her clients to help them build a solid foundation for long-term brand and business success.

Read more HERE.

Support the show

]]> As a business owner anxiety and perfectionism can easily become a hurdle that every entrepreneurs needs to overcome, but it is one that can be done with the right strategies in place.

On today’s episode we have special guest Robyn Graham.

Robyn is a personal brand strategist and a business and mindset coach.

She recently had the honor of getting her master certification for Christian life coaching which she will be adding to her life coaching.

She is also the host of the Robyn Graham Show and author of You, Me and Anxiety, Take action over Anxiety to Enjoy Being You.

Robyn works with her clients to help them build a solid foundation for long-term brand and business success.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11934346 Mon, 23 Jan 2023 05:00:00 -0500 1962 323 full false How to Develop the Know Like Trust Factor How to Develop the Know Like Trust Factor One of the most important business aspects is developing the know like trust factor with your audience so that it is easier to monetize and grow.

People have to see things seven times in order to take action. 

I want you to take that in. 

That means that someone has to hear seven different times that you are offering a free guide on how to get more active before they will sign up for it.

Seven times, and that's just for something free. 

Now, imagine how many times someone has to hear about something they need to pay for before they take action.

Read more HERE.

Get the workbook!

Support the show

]]> One of the most important business aspects is developing the know like trust factor with your audience so that it is easier to monetize and grow.

People have to see things seven times in order to take action. 

I want you to take that in. 

That means that someone has to hear seven different times that you are offering a free guide on how to get more active before they will sign up for it.

Seven times, and that's just for something free. 

Now, imagine how many times someone has to hear about something they need to pay for before they take action.

Read more HERE.

Get the workbook!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-12016110 Mon, 16 Jan 2023 05:00:00 -0500 641 full false Solopreneur vs Entrepreneur: How to make the switch with Heather Brown Solopreneur vs Entrepreneur: How to make the switch with Heather Brown Ready to make the switch from Solopreneur to Entrepreneur?  We're diving into how to make it happen this year.

On today’s episode we have special guest Heather Brown of My Life Well Lived, her background is in marketing and journalism, she started blogging at the forefront of it about a decade ago.

Heather has worked with Pinterest and other social media for brands and all kinds of things.

Heather’s pride and joy is her podcast which she just released in August which is called Healthy with Heather Brown.

Each season she tries to tackle something in the health space such as mental health, emotional health, relation health, and physical health.


Read more HERE

Support the show

]]> Ready to make the switch from Solopreneur to Entrepreneur?  We're diving into how to make it happen this year.

On today’s episode we have special guest Heather Brown of My Life Well Lived, her background is in marketing and journalism, she started blogging at the forefront of it about a decade ago.

Heather has worked with Pinterest and other social media for brands and all kinds of things.

Heather’s pride and joy is her podcast which she just released in August which is called Healthy with Heather Brown.

Each season she tries to tackle something in the health space such as mental health, emotional health, relation health, and physical health.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11895053 Mon, 09 Jan 2023 07:00:00 -0500 1477 321 full false Example Brand Values & How to Implement Them in Your Messaging Example Brand Values & How to Implement Them in Your Messaging We're jumping into example brand values and how to implement them in your messaging when you are creating content and putting things on social media so that you can successfully and cohesively run your business.

Be sure to check out the previous episodes of this series, episodes 318, 316, 314 and 312.

This series follows along with my book, Influencer Entreprenenurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.

Also, make sure that you grab the free coordinating workbook.

Read more HERE.

Support the show

]]> We're jumping into example brand values and how to implement them in your messaging when you are creating content and putting things on social media so that you can successfully and cohesively run your business.

Be sure to check out the previous episodes of this series, episodes 318, 316, 314 and 312.

This series follows along with my book, Influencer Entreprenenurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.

Also, make sure that you grab the free coordinating workbook.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11912066 Mon, 02 Jan 2023 05:00:00 -0500 783 320 full false How to use Intuition with Danya Douglas Hunt How to use Intuition with Danya Douglas Hunt Intuition can play a factor in your business, but it's a major factor when you understand how to use intuition in your everyday business.

 On today’s episode we have special guest Danya Douglas Hunt. Danya is a high-performance mindset coach to primarily six-seven-figure entrepreneurs.

She helps entrepreneurs learn how to master their mind, regulate their nervous system to help them reach their goals with ease and fulfillment.

Danya is a former Olympic athletic therapist and strength coach turned high-performance mindset coach. 

In the past she used to travel the world, working with athletes, primarily focusing on physical autonomy, so basically helping them with recovering from injuries and performance based strength and conditioning.

Read more HERE.

Support the show

]]> Intuition can play a factor in your business, but it's a major factor when you understand how to use intuition in your everyday business.

 On today’s episode we have special guest Danya Douglas Hunt. Danya is a high-performance mindset coach to primarily six-seven-figure entrepreneurs.

She helps entrepreneurs learn how to master their mind, regulate their nervous system to help them reach their goals with ease and fulfillment.

Danya is a former Olympic athletic therapist and strength coach turned high-performance mindset coach. 

In the past she used to travel the world, working with athletes, primarily focusing on physical autonomy, so basically helping them with recovering from injuries and performance based strength and conditioning.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11753607 Mon, 26 Dec 2022 05:00:00 -0500 2267 319 full false Brand Authenticity: What it is & How to Build it Brand Authenticity: What it is & How to Build it Understanding how to implement your brand authenticity into your business makes it easier for you to attract an audience that sticks with you throughout the years.

If you haven't been following along, make sure that you go back, listen to the episodes within this series that come from my book, Influencer Entrepreneurs: The 4 Step Framwork to Building Your Audience, Growing your Business and Making Money Online. 

The episodes are 312, 314 and 316 that are all part of this series.

You’ll also want to make sure you download the free workbook that goes along with it.

Read more HERE.

Support the show

]]> Understanding how to implement your brand authenticity into your business makes it easier for you to attract an audience that sticks with you throughout the years.

If you haven't been following along, make sure that you go back, listen to the episodes within this series that come from my book, Influencer Entrepreneurs: The 4 Step Framwork to Building Your Audience, Growing your Business and Making Money Online. 

The episodes are 312, 314 and 316 that are all part of this series.

You’ll also want to make sure you download the free workbook that goes along with it.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11884184 Mon, 19 Dec 2022 05:00:00 -0500 630 318 full false How to sell digital products with Monica Froese How to sell digital products with Monica Froese Selling your own digital products is one of the most profitable ways to monetize your blogging business, which is why we're diving into how to sell digital products.

Our guest’s name today is Monica Froese, Monica got started as a mom blogger with a blog called Redefining Mom, which basically takes you through her postpartum journey.

That’s where Monica launched her first digital product that she still sells today, it’s a family budget spreadsheet.

Once Monica quit her full-time job, she branched off there and had a few little things that happened.

The main thing being where a lot of people got to know her through a course on Pinterest advertising which she did for four years.

In 2020 Monica decided she couldn’t stand having a business depend on another person’s business.

She came to the conclusion that what she’s really good at is developing digital products, so that led her to launch the brand empowered business where they have a core offer and teaching how to create and launch your core digital products that focuses on sales funnels.


Read more HERE

Support the show

]]> Selling your own digital products is one of the most profitable ways to monetize your blogging business, which is why we're diving into how to sell digital products.

Our guest’s name today is Monica Froese, Monica got started as a mom blogger with a blog called Redefining Mom, which basically takes you through her postpartum journey.

That’s where Monica launched her first digital product that she still sells today, it’s a family budget spreadsheet.

Once Monica quit her full-time job, she branched off there and had a few little things that happened.

The main thing being where a lot of people got to know her through a course on Pinterest advertising which she did for four years.

In 2020 Monica decided she couldn’t stand having a business depend on another person’s business.

She came to the conclusion that what she’s really good at is developing digital products, so that led her to launch the brand empowered business where they have a core offer and teaching how to create and launch your core digital products that focuses on sales funnels.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11644239 Mon, 12 Dec 2022 05:00:00 -0500 1568 317 full false How to Connect with Your Audience as a Blogger How to Connect with Your Audience as a Blogger In order for your audience to know, like and trust you, they need to be able to make a connection with you so today we're going to dive into how to connect with your audience.

We are continuing our series started that started with episode 312 on the business of blogging and then went to episode 314 where we talked about what positioning in business is.

This series is following along with workbook for my corresponding book Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.

If you haven't already grabbed your free workbook, you're going to want to make sure that you do that.

So far, we've talked about positioning as part of that four part framework of P.A.C.K., and last week we talked about what makes you unique?

Read more HERE.

Support the show

]]> In order for your audience to know, like and trust you, they need to be able to make a connection with you so today we're going to dive into how to connect with your audience.

We are continuing our series started that started with episode 312 on the business of blogging and then went to episode 314 where we talked about what positioning in business is.

This series is following along with workbook for my corresponding book Influencer Entrepreneurs: The 4 Step Framework for Building Your Audience, Growing Your Business and Making Money Online.

If you haven't already grabbed your free workbook, you're going to want to make sure that you do that.

So far, we've talked about positioning as part of that four part framework of P.A.C.K., and last week we talked about what makes you unique?

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11737955 Mon, 05 Dec 2022 05:00:00 -0500 614 316 full false Anti-Time Management with Richie Norton Anti-Time Management with Richie Norton We all think that time management is impacting our productivity, but what if I told you that you can be more productive with anti-time management?

Today we have a special guest, Richie Norton, Richie has a company called Proud Products, you’re proud of where they make over a hundred different products at any given time.

Proud Products makes products for companies but also for influencers and entrepreneurs.

Anyone who really wants something, they’ll package, ship, warehouse, and fulfill it.

Read More Here

Support the show

]]> We all think that time management is impacting our productivity, but what if I told you that you can be more productive with anti-time management?

Today we have a special guest, Richie Norton, Richie has a company called Proud Products, you’re proud of where they make over a hundred different products at any given time.

Proud Products makes products for companies but also for influencers and entrepreneurs.

Anyone who really wants something, they’ll package, ship, warehouse, and fulfill it.

Read More Here

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11587452 Mon, 28 Nov 2022 05:00:00 -0500 2052 315 full false What is Positioning in Business & How to Understand Yours What is Positioning in Business & How to Understand Yours Many bloggers start their blogs as a hobby and often need to go back and understand what is positioning in business and how can they find theirs. 

Today we're going break it down for you so that you can confidently find yours.

If you haven't listened to episode 312 we talked about the Business of Blogging.

I told you my story of where everything has come from, why I talk about what I talk about all the time on this podcast, which is making you as bloggers, think of yourselves as business owners because that is exactly what you are.

And when you start treating yourself that way, that's when you start to scale.

You start to be able to see more income coming in, and you're able to do more in your business for others because of that.

Last week we talked about making sure that if you haven't already downloaded the workbook that goes along with my book Influencer Entrepreneurs that you make sure you do so.

Today we are going to work through the first piece of the pack framework from book, which is the four step process for building your audience, growing your business, and making money online.

Read more HERE.

Support the show

]]> Many bloggers start their blogs as a hobby and often need to go back and understand what is positioning in business and how can they find theirs. 

Today we're going break it down for you so that you can confidently find yours.

If you haven't listened to episode 312 we talked about the Business of Blogging.

I told you my story of where everything has come from, why I talk about what I talk about all the time on this podcast, which is making you as bloggers, think of yourselves as business owners because that is exactly what you are.

And when you start treating yourself that way, that's when you start to scale.

You start to be able to see more income coming in, and you're able to do more in your business for others because of that.

Last week we talked about making sure that if you haven't already downloaded the workbook that goes along with my book Influencer Entrepreneurs that you make sure you do so.

Today we are going to work through the first piece of the pack framework from book, which is the four step process for building your audience, growing your business, and making money online.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11707454 Mon, 21 Nov 2022 05:00:00 -0500 561 314 full false How to Write Copy that Sells without being Sleazy How to Write Copy that Sells without being Sleazy In order to make sales, we need to know how to write copy that sells without being sleazy.

Today we have special guest Jackie Sunga, Jackie is a conversion copywriter and brand voice expert specializing in sales, copy and launch strategy.

She helps impact-driven education companies bridge the gap between their expertise and their audience with customer-first messaging.

Whether she’s teaching emerging entrepreneurs or writing for 7-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity.

When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.


Read more HERE

Support the show

]]> In order to make sales, we need to know how to write copy that sells without being sleazy.

Today we have special guest Jackie Sunga, Jackie is a conversion copywriter and brand voice expert specializing in sales, copy and launch strategy.

She helps impact-driven education companies bridge the gap between their expertise and their audience with customer-first messaging.

Whether she’s teaching emerging entrepreneurs or writing for 7-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity.

When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11488433 Mon, 14 Nov 2022 05:00:00 -0500 1782 313 full false The Business of Blogging Based on Over a Decade of Experience The Business of Blogging Based on Over a Decade of Experience Moving into 2023, I want you focused on the business of blogging so that you can have that thriving business you've always dreamed of.

You need be treating your blog like a business, looking forward to it as a business, and setting goals for it.

In order to get to do that, I will walk you through my P.A.C.K. framework, which is going to help you have the confidence that you need in order to really start to scale your business.

As we go through this, you are going to want to make sure that you have that workbook so that you can take notes.

If you haven't already picked up my book, Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online, you are going to want do that because it is going to give you a deeper dive into the topics that I'm going to talk about.

Join the Business of Blogging Event.

Read more HERE.

Support the show

]]> Moving into 2023, I want you focused on the business of blogging so that you can have that thriving business you've always dreamed of.

You need be treating your blog like a business, looking forward to it as a business, and setting goals for it.

In order to get to do that, I will walk you through my P.A.C.K. framework, which is going to help you have the confidence that you need in order to really start to scale your business.

As we go through this, you are going to want to make sure that you have that workbook so that you can take notes.

If you haven't already picked up my book, Influencer Entrepreneurs: The 4 Step Framework to Building Your Audience, Growing Your Business and Making Money Online, you are going to want do that because it is going to give you a deeper dive into the topics that I'm going to talk about.

Join the Business of Blogging Event.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11609702 Mon, 07 Nov 2022 05:00:00 -0500 537 312 full false How to Use Keyword Research to Potentially Triple Your Traffic like Aleka Shunk How to Use Keyword Research to Potentially Triple Your Traffic like Aleka Shunk Creating blog content is great, but understanding how to use keyword research to potentially triple your traffic is an outright game changer.

Today we have special guest Aleka Shunk, a food blogger at Aleka's Get Together.

She’s been blogging for 5 years and resigned last year from her full-time teaching job to blog full time.

She is also the owner of Cooking with Keywords which is a keyword research focused class online that has a few different courses.

Read more HERE.

Support the show

]]> Creating blog content is great, but understanding how to use keyword research to potentially triple your traffic is an outright game changer.

Today we have special guest Aleka Shunk, a food blogger at Aleka's Get Together.

She’s been blogging for 5 years and resigned last year from her full-time teaching job to blog full time.

She is also the owner of Cooking with Keywords which is a keyword research focused class online that has a few different courses.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11429801 Mon, 31 Oct 2022 07:00:00 -0400 1694 311 full false How to Stop Comparing Yourself to Others & Start Cheering Them On How to Stop Comparing Yourself to Others & Start Cheering Them On We often find ourselves comparing ourselves to others rather than cheering them on, but here’s how to stop comparing yourself to others.

Why should you not compare yourself to others?

We really need to start with this idea that if you compare yourself to others, you are going to be tricking yourself. 

You are bringing on and seeing negatives you wouldn't ordinarily see if you weren't comparing yourself.

When you look at someone else and see, oh, they're doing these extraordinary things. 

They're going to these extraordinary places. 

They have this wonderful life. 

You are seeing the highlight reel and seeing all of these great things and seeing yourself as not having them. 

And because of that, you are reinforcing things that you do not have.

Join the Business of Blogging Workshop.

Read more HERE.

Support the show

]]> We often find ourselves comparing ourselves to others rather than cheering them on, but here’s how to stop comparing yourself to others.

Why should you not compare yourself to others?

We really need to start with this idea that if you compare yourself to others, you are going to be tricking yourself. 

You are bringing on and seeing negatives you wouldn't ordinarily see if you weren't comparing yourself.

When you look at someone else and see, oh, they're doing these extraordinary things. 

They're going to these extraordinary places. 

They have this wonderful life. 

You are seeing the highlight reel and seeing all of these great things and seeing yourself as not having them. 

And because of that, you are reinforcing things that you do not have.

Join the Business of Blogging Workshop.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11493980 Mon, 24 Oct 2022 05:00:00 -0400 823 310 full false How Can Being a Podcast Guest Grow Your Blog & Influence with Angie Trueblood How Can Being a Podcast Guest Grow Your Blog & Influence with Angie Trueblood Being a podcast guest can help you grow your blog and influence and today we're diving into exactly how.

On today’s episode we have special guest Angie Trueblood, Angie is the founder of The Podwize Group.

They are a company that helps podcast guests and hosts grow their business and their authority through podcast guesting.

They are an agency on one side and an education company on the other, so they train and do on behalf of their clients and members.

Get Pitch It at 50% off!

Read more HERE

Support the show

]]> Being a podcast guest can help you grow your blog and influence and today we're diving into exactly how.

On today’s episode we have special guest Angie Trueblood, Angie is the founder of The Podwize Group.

They are a company that helps podcast guests and hosts grow their business and their authority through podcast guesting.

They are an agency on one side and an education company on the other, so they train and do on behalf of their clients and members.

Get Pitch It at 50% off!

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11377356 Mon, 17 Oct 2022 05:00:00 -0400 1531 309 full false Tips for Blogging as a Business for 2023 Tips for Blogging as a Business for 2023 We learned a great deal about blogging as a business so far in 2022 and there are 5 tips that I want you to move forward with into 2023.

The first thing that I want you to keep in mind, even before we get into the tips, is that in order for your blog to be seen as a business you have to see it as one first.

You have to stop putting aside your blog in order to take care of menial tasks that aren't really moving your business forward or are not fulfilling you the way that you need them to be. 

If you want your blog to be considered a business, you have to think of it as that.

You have to try to put in hours within your day that are going to be dedicated to working on your blog and your business so that you can move it forward.

Fill out a mastermind application today!

Read more HERE

Support the show

]]> We learned a great deal about blogging as a business so far in 2022 and there are 5 tips that I want you to move forward with into 2023.

The first thing that I want you to keep in mind, even before we get into the tips, is that in order for your blog to be seen as a business you have to see it as one first.

You have to stop putting aside your blog in order to take care of menial tasks that aren't really moving your business forward or are not fulfilling you the way that you need them to be. 

If you want your blog to be considered a business, you have to think of it as that.

You have to try to put in hours within your day that are going to be dedicated to working on your blog and your business so that you can move it forward.

Fill out a mastermind application today!

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11429515 Mon, 10 Oct 2022 05:00:00 -0400 658 308 full false How You can Achieve Your Goals: 3 Principles You Must Master with Tee Forever How You can Achieve Your Goals: 3 Principles You Must Master with Tee Forever We set goals because we want to achieve something that we have never achieved before, but in order to do that you need know how you can achieve your goals and we've got three principles for you that will help you achieve them.

Our guest’s name today is Theresa Forever. 

Theresa helps struggling goal-getters to become real life trail blazers.

Basically helping these people become the first person that you know in real life to pursue your goals and to live a life with purpose.


Read more HERE

Support the show

]]> We set goals because we want to achieve something that we have never achieved before, but in order to do that you need know how you can achieve your goals and we've got three principles for you that will help you achieve them.

Our guest’s name today is Theresa Forever. 

Theresa helps struggling goal-getters to become real life trail blazers.

Basically helping these people become the first person that you know in real life to pursue your goals and to live a life with purpose.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11263363 Mon, 03 Oct 2022 07:00:00 -0400 1463 307 full false How to Use Pinterest Ideas Pins as Part of a Sponsored Campaign How to Use Pinterest Ideas Pins as Part of a Sponsored Campaign Understanding how to use Pinterest idea pins as part of a sponsored campaign can greatly change the price that you charge on a proposal.

You do not individually tell a brand what you charge for a Pinterest pin, an Instagram reel, an Instagram post to your feed, a blog post or an email blast. 

All of those things I want you to have prices for, but we're going to give them a package price. 

That way you have wiggle room to be able to negotiate with them when they try to tell you that they don't have that amount of money for a campaign.

Grab the Pitching Guide.

Read more HERE.

Support the show

]]> Understanding how to use Pinterest idea pins as part of a sponsored campaign can greatly change the price that you charge on a proposal.

You do not individually tell a brand what you charge for a Pinterest pin, an Instagram reel, an Instagram post to your feed, a blog post or an email blast. 

All of those things I want you to have prices for, but we're going to give them a package price. 

That way you have wiggle room to be able to negotiate with them when they try to tell you that they don't have that amount of money for a campaign.

Grab the Pitching Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11331577 Mon, 26 Sep 2022 05:00:00 -0400 604 306 full false Instagram Reel Tips and Tricks with Tina Lee Instagram Reel Tips and Tricks with Tina Lee One of the hottest features of Instagram are reels, which is why Tina Lee is sharing her Instagram Reel tips and tricks.

Our guest today is Tina Lee. She started off as an influencer and content creator in the travel and lifestyle niche about five to six years ago.

About two years ago, Tina started a course called the full-time influencer program which is a separate page where she teaches people how to grow and monetize their following on Instagram.



Read more HERE.

Support the show

]]> One of the hottest features of Instagram are reels, which is why Tina Lee is sharing her Instagram Reel tips and tricks.

Our guest today is Tina Lee. She started off as an influencer and content creator in the travel and lifestyle niche about five to six years ago.

About two years ago, Tina started a course called the full-time influencer program which is a separate page where she teaches people how to grow and monetize their following on Instagram.



Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11193771 Mon, 19 Sep 2022 05:00:00 -0400 1160 305 full false How to Find Brand Contacts for Sponsorships How to Find Brand Contacts for Sponsorships Monetizing your influence through sponsorships is a great way to diversify your income, but you need to know how to find brand contacts in order to develop those relationships.

Before we try to find the brand contacts, we need to determine what brands we are actually going to pitch.

Now, in order to do that, you have to start with your positioning. 

You need to understand what problem you solve for your audience and what makes you unique.

 Grab Pitch It at 50% off!

Read more HERE.

Support the show

]]> Monetizing your influence through sponsorships is a great way to diversify your income, but you need to know how to find brand contacts in order to develop those relationships.

Before we try to find the brand contacts, we need to determine what brands we are actually going to pitch.

Now, in order to do that, you have to start with your positioning. 

You need to understand what problem you solve for your audience and what makes you unique.

 Grab Pitch It at 50% off!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11289459 Mon, 12 Sep 2022 05:00:00 -0400 619 304 full false How to Overcome Entrepreneurial Anxiety How to Overcome Entrepreneurial Anxiety Entrepreneurial anxiety starts when the highs and lows of your business become difficult to overcome, but there are ways to combat it.

Our guest's name today is Lianne Kim, she is a business coach for mama entrepreneurs, she helps them build successful and profitable businesses so they can live their wildest dreams.

At the beginning of Lianne’s business, she felt really excited and joyful everyday, like she was running on adrenaline because she loved what she did.

All of these challenges started popping up and feelings of imposter syndrome, mom guilt, and vulnerability of putting yourself out there.


Read more HERE

Support the show

]]> Entrepreneurial anxiety starts when the highs and lows of your business become difficult to overcome, but there are ways to combat it.

Our guest's name today is Lianne Kim, she is a business coach for mama entrepreneurs, she helps them build successful and profitable businesses so they can live their wildest dreams.

At the beginning of Lianne’s business, she felt really excited and joyful everyday, like she was running on adrenaline because she loved what she did.

All of these challenges started popping up and feelings of imposter syndrome, mom guilt, and vulnerability of putting yourself out there.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11116736 Mon, 05 Sep 2022 05:00:00 -0400 1348 303 full false 5 Out of the Box Ways to Work with Brands 5 Out of the Box Ways to Work with Brands In order to work with brands on sponsored content, you need to be able to stand out to a brand and show them how your audience is the perfect fit for them.

Today, we're gonna dive deep into five out of the box ways to work with brands.

Join Pitch Perfect Live 2022.

Read more HERE.

Support the show

]]> In order to work with brands on sponsored content, you need to be able to stand out to a brand and show them how your audience is the perfect fit for them.

Today, we're gonna dive deep into five out of the box ways to work with brands.

Join Pitch Perfect Live 2022.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11196644 Mon, 29 Aug 2022 05:00:00 -0400 766 302 full false Cause Marketing Example with Influencer Iryna Fedchenko  Cause Marketing Example with Influencer Iryna Fedchenko  Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer.

Our guest's name today is Iryna Fedchenko, while she is a full-time influencer on Youtube, she also coaches other influencers.

Iryna helps her clients level up and work with brands they have dreamed about working with.

She is very passionate about what influencers do to our society today, of course there is a lot of stigma about influencers but in today’s topic we will discover a lot more than what we hear on the internet.

Read more HERE.

Support the show

]]> Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer.

Our guest's name today is Iryna Fedchenko, while she is a full-time influencer on Youtube, she also coaches other influencers.

Iryna helps her clients level up and work with brands they have dreamed about working with.

She is very passionate about what influencers do to our society today, of course there is a lot of stigma about influencers but in today’s topic we will discover a lot more than what we hear on the internet.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11096622 Mon, 22 Aug 2022 05:00:00 -0400 1259 301 full false 300th Episode: A Look Back 300th Episode: A Look Back We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years.

That’s right, the 300th episode!

And for me, it's not about the length of time. 

It's about the number of consecutive times that this podcast has come out.

Read more HERE.

Support the show

]]> We are celebrating the 300th episode of the podcast by reflecting on all that we have learned over the past five and half years.

That’s right, the 300th episode!

And for me, it's not about the length of time. 

It's about the number of consecutive times that this podcast has come out.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10869969 Mon, 15 Aug 2022 05:00:00 -0400 640 300 full false Zone of Genius Examples when it comes to Outsourcing Zone of Genius Examples when it comes to Outsourcing On today's episode we have special guest Emily Perron giving us examples on zone of genius when it comes to outsourcing.

 Emily is a productivity coach for creatives, she mostly works with bloggers, content creators, and influencers.

Not only to uncover their zones of work but also to build their teams because if you want to spend more time in your zone genius , you have to get some help doing it.

So that’s how Emily got into this space and this passionate topic for her.


Read more HERE

Support the show

]]> On today's episode we have special guest Emily Perron giving us examples on zone of genius when it comes to outsourcing.

 Emily is a productivity coach for creatives, she mostly works with bloggers, content creators, and influencers.

Not only to uncover their zones of work but also to build their teams because if you want to spend more time in your zone genius , you have to get some help doing it.

So that’s how Emily got into this space and this passionate topic for her.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-11056074 Mon, 08 Aug 2022 07:00:00 -0400 1176 299 full false How to Administer a Content Marketing Audit of Your Business How to Administer a Content Marketing Audit of Your Business Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content.

In episode 275, Content Plan Vs Conten Strategy, we talked with Amanda Warfield about the difference between the two and which one you should put in place to benefit your business the most.

Today we’re going to walk through the key indicators that you can use to conduct a content marketing audit of your business.

Read more HERE.

Support the show

]]> Identifying key factors that are impacting your content strategy allows you to conduct a content marketing audit on your own content.

In episode 275, Content Plan Vs Conten Strategy, we talked with Amanda Warfield about the difference between the two and which one you should put in place to benefit your business the most.

Today we’re going to walk through the key indicators that you can use to conduct a content marketing audit of your business.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10863236 Mon, 01 Aug 2022 05:00:00 -0400 621 298 full false How to Improve Email Open Rate with Liz Wilcox How to Improve Email Open Rate with Liz Wilcox One of the most important pieces of email marketing is knowing how to improve email open rate, which is why we're taking a deep dive into it today.

Our guest’s name today is Liz Wilcox, you know that feeling when you listen to an awesome podcast or you go to a webinar and there’s somebody out there that says “Oh my gosh, you gotta email your people”.

So you go over to your computer and open up convertkit or whatever you’re using and you sit down and promptly feel kind of stupid because you don’t know what to write.

Liz helps eliminate that problem and makes writing emails pretty simple.

Grab your Email Growth Guide.

Read more HERE

Support the show

]]> One of the most important pieces of email marketing is knowing how to improve email open rate, which is why we're taking a deep dive into it today.

Our guest’s name today is Liz Wilcox, you know that feeling when you listen to an awesome podcast or you go to a webinar and there’s somebody out there that says “Oh my gosh, you gotta email your people”.

So you go over to your computer and open up convertkit or whatever you’re using and you sit down and promptly feel kind of stupid because you don’t know what to write.

Liz helps eliminate that problem and makes writing emails pretty simple.

Grab your Email Growth Guide.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10929164 Mon, 25 Jul 2022 07:00:00 -0400 1632 297 full false How to Social Media Detox as a Business Owner How to Social Media Detox as a Business Owner Understanding the benefits of a social media detox is great, but actually putting into practice how to social media detox is game changing.

In episode 294, Social Media Detox Benefits, we talked about the benefits of a social media detox. 

We also talked about that this isn’t something that needs to be done cold turkey, but is something we should do with insights from our engagement and revenue in mind.

Today we are diving into how to social media detox as a business owner so that we can have those benefits.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> Understanding the benefits of a social media detox is great, but actually putting into practice how to social media detox is game changing.

In episode 294, Social Media Detox Benefits, we talked about the benefits of a social media detox. 

We also talked about that this isn’t something that needs to be done cold turkey, but is something we should do with insights from our engagement and revenue in mind.

Today we are diving into how to social media detox as a business owner so that we can have those benefits.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10822861 Mon, 18 Jul 2022 05:00:00 -0400 567 296 full false How to use Pinterest for Bloggers 2022 with Carly Campbell How to use Pinterest for Bloggers 2022 with Carly Campbell On today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page.

Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger.

Carly started blogging in 2016 when she was pregnant with her first child, she knew that going out of the house to work was not something she was interested in.

Carly’s main blog is a mom blog, Mommy On Purpose, but she also has a small niche site that she started in 2020 with the intention of driving traffic from Pinterest and experimenting to know what it would be like to drive traffic from Pinterest with a newer website.


Read more HERE

Support the show

]]> On today's episode we have Carly Campbell talking to us about how we can successfully use Pinterest as bloggers to grow our business and create traffic on our page.

Our guest’s name today is Carly Campbell, she is a fulltime stay at home mom and blogger.

Carly started blogging in 2016 when she was pregnant with her first child, she knew that going out of the house to work was not something she was interested in.

Carly’s main blog is a mom blog, Mommy On Purpose, but she also has a small niche site that she started in 2020 with the intention of driving traffic from Pinterest and experimenting to know what it would be like to drive traffic from Pinterest with a newer website.


Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10858107 Mon, 11 Jul 2022 07:00:00 -0400 1690 295 full false Social Media Detox Benefits as a Business Owner Social Media Detox Benefits as a Business Owner As an influencer a social media detox seems unreasonable, but when you unearth the benefits of a social media detox you may notice a change in your position.

In episode 292, Setting Social Media Boundaries as a Business Owner, we talked about the importance of setting boundaries for both your mental health and the health of your family.  

Today we’re going to dive deeper into the benefits of a social media detox, but before we do I want you to understand that you define the boundaries of the detox.  

It doesn’t have to be a complete detox where there’s absolutely no social media at all. 

You can slowly wean yourself from certain platforms and watch your stats to determine if it is impacting your business.  

Understanding who your audience is and which platforms they use for the content that you produce is important to factor in when determining which platforms to start with.

Grab your Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> As an influencer a social media detox seems unreasonable, but when you unearth the benefits of a social media detox you may notice a change in your position.

In episode 292, Setting Social Media Boundaries as a Business Owner, we talked about the importance of setting boundaries for both your mental health and the health of your family.  

Today we’re going to dive deeper into the benefits of a social media detox, but before we do I want you to understand that you define the boundaries of the detox.  

It doesn’t have to be a complete detox where there’s absolutely no social media at all. 

You can slowly wean yourself from certain platforms and watch your stats to determine if it is impacting your business.  

Understanding who your audience is and which platforms they use for the content that you produce is important to factor in when determining which platforms to start with.

Grab your Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10784145 Mon, 04 Jul 2022 05:00:00 -0400 540 294 full false Bundle Giveaway: How to Host One for Epic List Growth Bundle Giveaway: How to Host One for Epic List Growth Bundle Giveaways can help your business big time by growing your list and introducing you to other people in your niche.

Our guest’s name today is Cate Brubaker. She runs a blog by the name of International Dessert Blog, where she shares sweet and savory recipes from Europe and beyond. 

Cate has been blogging, selling products, and running summits for around 10 years.

 Grab the Email List Growth Guide

Read more HERE

Support the show

]]> Bundle Giveaways can help your business big time by growing your list and introducing you to other people in your niche.

Our guest’s name today is Cate Brubaker. She runs a blog by the name of International Dessert Blog, where she shares sweet and savory recipes from Europe and beyond. 

Cate has been blogging, selling products, and running summits for around 10 years.

 Grab the Email List Growth Guide

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10759418 Mon, 27 Jun 2022 05:00:00 -0400 1206 293 full false Setting Social Media Boundaries as a Business Owner Setting Social Media Boundaries as a Business Owner One of the biggest hurdles to overcome as a business owner with an online presence is how to set social media boundaries for your mental health and your family.

In episode 290, How to Set Work Life Boundaries Working from Home, we talked about the importance of setting boundaries with social media and your phone.  

Today we’re going to dive even deeper into setting social media boundaries because it is necessary for your own mental health and the happiness of your family.

Grab the Mastering Overwhelm Guide

Read more HERE.

Support the show

]]> One of the biggest hurdles to overcome as a business owner with an online presence is how to set social media boundaries for your mental health and your family.

In episode 290, How to Set Work Life Boundaries Working from Home, we talked about the importance of setting boundaries with social media and your phone.  

Today we’re going to dive even deeper into setting social media boundaries because it is necessary for your own mental health and the happiness of your family.

Grab the Mastering Overwhelm Guide

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10745655 Mon, 20 Jun 2022 05:00:00 -0400 623 292 full false How to Grow a Blog with Chef Dennis Littley How to Grow a Blog with Chef Dennis Littley Knowing how to grow a blog in 2022 becomes easier when you learn from those that are continuing to do it today.

Dennis Littley is known as Chef Dennis around the blogosphere and has been for quite some time. 

He started his site Ask Chef Dennis in 2009 as a resource for his culinary students and it just blossomed from there.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Knowing how to grow a blog in 2022 becomes easier when you learn from those that are continuing to do it today.

Dennis Littley is known as Chef Dennis around the blogosphere and has been for quite some time. 

He started his site Ask Chef Dennis in 2009 as a resource for his culinary students and it just blossomed from there.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10712398 Mon, 13 Jun 2022 05:00:00 -0400 1573 291 full false How to Set Work Life Boundaries Working from Home How to Set Work Life Boundaries Working from Home When you work from home having work life boundaries is important, but it’s even more important when you have a family that is home during your work day.

Many of our lives and work life balance changed with the pandemic.

Some of us who had worked from home for years now had are partners and children home with us.

Some of them may still even be home because their business found that it made more sense financially to have them working from home.

This is why it's so important to have work life balance more than it ever has been in the past.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> When you work from home having work life boundaries is important, but it’s even more important when you have a family that is home during your work day.

Many of our lives and work life balance changed with the pandemic.

Some of us who had worked from home for years now had are partners and children home with us.

Some of them may still even be home because their business found that it made more sense financially to have them working from home.

This is why it's so important to have work life balance more than it ever has been in the past.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10719310 Mon, 06 Jun 2022 05:00:00 -0400 632 290 full false How to Get Unstuck in Your Business & Life How to Get Unstuck in Your Business & Life My guest’s name today is Charity and she’s a change coach and I know you’re wondering “well, what in the world is a change coach? How is it different from anything else?”

Read more HERE

Support the show

]]> My guest’s name today is Charity and she’s a change coach and I know you’re wondering “well, what in the world is a change coach? How is it different from anything else?”

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10688511 Mon, 30 May 2022 05:00:00 -0400 1189 289 full false What is a Tripwire Product with Examples What is a Tripwire Product with Examples Understanding and how to utilize a tripwire product can make a huge difference in passive income for bloggers with products or services.

Last week I talked about promotional emails and I used the industry term of tripwire product and realized that I needed to clarify exactly what a tripwire product is and share some examples of some for specific niches.

Grab your List Growth Guide.

Read more HERE.

Support the show

]]> Understanding and how to utilize a tripwire product can make a huge difference in passive income for bloggers with products or services.

Last week I talked about promotional emails and I used the industry term of tripwire product and realized that I needed to clarify exactly what a tripwire product is and share some examples of some for specific niches.

Grab your List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10601012 Fri, 27 May 2022 05:00:00 -0400 564 288 full false Importance of Nurture Emails & How to Effectively Use Them with Allea Grummert Importance of Nurture Emails & How to Effectively Use Them with Allea Grummert Growing an email list is great, but you need to have nurture emails that you effectively use to grow your business.

Allea is an email marketing strategist and conversion copywriter at Duett.

She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic.

Grab your list growth guide.

Read more HERE.

Support the show

]]> Growing an email list is great, but you need to have nurture emails that you effectively use to grow your business.

Allea is an email marketing strategist and conversion copywriter at Duett.

She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic.

Grab your list growth guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10640770 Mon, 23 May 2022 05:00:00 -0400 1483 287 full false How to Write a Promotional Email How to Write a Promotional Email Understanding how exactly to write a promotional email so that you can sell your products and services is the key to passive income sales.

The first piece that we need to talk about are the elements of a promotional email. 

We did something similar when we talked about the nurture email.

The purpose of a promotional email is to make sure that you are selling a product or service. 

It's not trying to only give value anymore, like you were doing in a nurture email, which is why nurture emails are so important.

Grab your List Growth Guide.

Read more HERE.

Support the show

]]> Understanding how exactly to write a promotional email so that you can sell your products and services is the key to passive income sales.

The first piece that we need to talk about are the elements of a promotional email. 

We did something similar when we talked about the nurture email.

The purpose of a promotional email is to make sure that you are selling a product or service. 

It's not trying to only give value anymore, like you were doing in a nurture email, which is why nurture emails are so important.

Grab your List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10586275 Fri, 20 May 2022 05:00:00 -0400 533 286 full false How to Legally Protect Your Online Business with Brittany Ratelle How to Legally Protect Your Online Business with Brittany Ratelle On today’s episode we have special guest Brittany Ratelle talking to us about how we can legally protect our online business!

Brittany is an attorney that specializes in helping creators or creative entrepreneurs better understand the legal side of their businesses with done for you services and templates.

Grab your Pitch Guide.

Read more HERE.

Support the show

]]> On today’s episode we have special guest Brittany Ratelle talking to us about how we can legally protect our online business!

Brittany is an attorney that specializes in helping creators or creative entrepreneurs better understand the legal side of their businesses with done for you services and templates.

Grab your Pitch Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10601514 Mon, 16 May 2022 05:00:00 -0400 1554 285 full false Nurture Email Examples for Bloggers Nurture Email Examples for Bloggers We’ve talked about the importance of email marketing, but today we’re going to dive into nurture email examples.

We talked about the difference between nurture and promotional email as well as what kind of emails you should be sending as a blogger in the episode from last week. 

Email marketing is the number one thing that I see needing to get fixed in the businesses of my mastermind members, which is why we are focusing so heavily on it recently.

Get Your Email List Growth Guide.

Read More HERE.

Support the show

]]> We’ve talked about the importance of email marketing, but today we’re going to dive into nurture email examples.

We talked about the difference between nurture and promotional email as well as what kind of emails you should be sending as a blogger in the episode from last week. 

Email marketing is the number one thing that I see needing to get fixed in the businesses of my mastermind members, which is why we are focusing so heavily on it recently.

Get Your Email List Growth Guide.

Read More HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10558357 Fri, 13 May 2022 05:00:00 -0400 647 284 full false How to Grow Your Online Business with Collaboration over Competition with Amy Katz How to Grow Your Online Business with Collaboration over Competition with Amy Katz Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career.

Our guest’s name today is Amy Katz, Amy is a blogger at Veggies Save the Day, where she shares easy, vegan, recipes inspired by a Mediterranean diet.

Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career.

Grab your Email List Growth Guide.

Learn more HERE!

Support the show

]]> Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career.

Our guest’s name today is Amy Katz, Amy is a blogger at Veggies Save the Day, where she shares easy, vegan, recipes inspired by a Mediterranean diet.

Amy started her blog in August 2015 as a hobby, but she quickly saw that she could turn it into a business and five years ago she left her full-time job and now she pursues blogging as her career.

Grab your Email List Growth Guide.

Learn more HERE!

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10565903 Mon, 09 May 2022 05:00:00 -0400 1323 283 full false How do I Promote My Blog Through Email Marketing? How do I Promote My Blog Through Email Marketing? We’ve talked about the importance of email marketing quite a bit and now we’re diving into how you can promote your blog through email marketing.

Back in episode 242 we talked about how to grow an email list so after you’re convinced that you need one, be sure to go back and listen to that episode.

We're going to dive deeper so that you can understand what the purpose of email marketing is, because I know for many bloggers, it is something that is a hurdle to get over because many bloggers feel that email marketing is clunky.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> We’ve talked about the importance of email marketing quite a bit and now we’re diving into how you can promote your blog through email marketing.

Back in episode 242 we talked about how to grow an email list so after you’re convinced that you need one, be sure to go back and listen to that episode.

We're going to dive deeper so that you can understand what the purpose of email marketing is, because I know for many bloggers, it is something that is a hurdle to get over because many bloggers feel that email marketing is clunky.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10543504 Fri, 06 May 2022 05:00:00 -0400 572 282 full false How to Grow on TikTok Fast & Impact Your Business with Aubree Malick How to Grow on TikTok Fast & Impact Your Business with Aubree Malick Our guest’s name today is Aubree Malick. Aubree used to be an elementary school teacher and she wanted to find a way to be able to spend more time with her kids.

Today she's sharing how she's using TikTok to up level her business and grow her email list.

Read more HERE.

Support the show

]]> Our guest’s name today is Aubree Malick. Aubree used to be an elementary school teacher and she wanted to find a way to be able to spend more time with her kids.

Today she's sharing how she's using TikTok to up level her business and grow her email list.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10492335 Mon, 02 May 2022 05:00:00 -0400 1498 281 full false How to Grow Your Email List 2022 with a Bundle Giveaway How to Grow Your Email List 2022 with a Bundle Giveaway In order to grow your email list you need to need the specific steps to take so that you can continue to grow it.

In the episodes about SOPs we talked about system, processes and tasks for email marketing. 

The example that I gave from last week's episode was the SOP examples which showed you how to actually put in a process for nurturing your list.

I'm going to show you an exact strategy that I've recently used that was very successful and can be used in any niche by putting together a bundle, in order to grow your email list.

Get inside Mastering Your Influence for $20 off!

Read more HERE.


Support the show

]]> In order to grow your email list you need to need the specific steps to take so that you can continue to grow it.

In the episodes about SOPs we talked about system, processes and tasks for email marketing. 

The example that I gave from last week's episode was the SOP examples which showed you how to actually put in a process for nurturing your list.

I'm going to show you an exact strategy that I've recently used that was very successful and can be used in any niche by putting together a bundle, in order to grow your email list.

Get inside Mastering Your Influence for $20 off!

Read more HERE.


Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10465096 Fri, 29 Apr 2022 05:00:00 -0400 802 280 full false Pricing Strategies: Examples for Bloggers, Influencers & Product Creators Pricing Strategies: Examples for Bloggers, Influencers & Product Creators Understanding how to price yourself and what to charge is one of the most difficult things, which is why we’re giving pricing strategies examples today.

The first thing that we need to talk about is your hate rate.  It's going to help you determine what you're willing to charge at your absolute lowest so that you do not end up hating yourself. 

No matter if you are working with brands on sponsored work or creating your own digital products, you have to know what your hate rate is.

Get your Pitch Guide!

Read more HERE.

Support the show

]]> Understanding how to price yourself and what to charge is one of the most difficult things, which is why we’re giving pricing strategies examples today.

The first thing that we need to talk about is your hate rate.  It's going to help you determine what you're willing to charge at your absolute lowest so that you do not end up hating yourself. 

No matter if you are working with brands on sponsored work or creating your own digital products, you have to know what your hate rate is.

Get your Pitch Guide!

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10465121 Mon, 25 Apr 2022 05:00:00 -0400 1397 279 full false Standard Operating Procedures Example for a Blogger Standard Operating Procedures Example for a Blogger Today, we're going to continue the conversation from last Friday, where in episode 276, I broke down what is a standard operating procedure or an SOP. This week we're going to actually give you a standard operating procedures example.

For a blogger, we want to see how you can start looking at SOPs and really start to apply them to your business. 

We’re going to break SOPs into systems, processes and tasks. 

Back in episode, 276, we talked about standard operating procedures. 

I explained exactly what they were and how I have been implementing them using Google drive.

Grab your Scaling for Growth Guide.

Read more HERE.

Support the show

]]> Today, we're going to continue the conversation from last Friday, where in episode 276, I broke down what is a standard operating procedure or an SOP. This week we're going to actually give you a standard operating procedures example.

For a blogger, we want to see how you can start looking at SOPs and really start to apply them to your business. 

We’re going to break SOPs into systems, processes and tasks. 

Back in episode, 276, we talked about standard operating procedures. 

I explained exactly what they were and how I have been implementing them using Google drive.

Grab your Scaling for Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10383515 Fri, 22 Apr 2022 05:00:00 -0400 710 278 full false Having an Abundance vs. Scarcity Mindset in Business with Rachel Gainer Having an Abundance vs. Scarcity Mindset in Business with Rachel Gainer Our guest’s name today is Rachel Gainer. Rachel is an executive life coach, meaning that she helps other women build their businesses, both emerging and established entrepreneurs.

Read more HERE.

Support the show

]]> Our guest’s name today is Rachel Gainer. Rachel is an executive life coach, meaning that she helps other women build their businesses, both emerging and established entrepreneurs.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10438489 Mon, 18 Apr 2022 05:00:00 -0400 1425 277 full false What are Standard Operating Procedures & How to Implement Them What are Standard Operating Procedures & How to Implement Them We’re diving into what are standard operating procedures and how you put them into practice within your business.

We're going to break these down over the next couple of weeks, talking about your SOP as the systems, processes and tasks within your business.

Processes are the everyday things that you do within your business, whether you are pinning pins, creating content, or doing email marketing. 

I often tell you that you need to proudly be able to state when you're working with brands, that these are all the roles that you play in your business.

Get your Scaling for Growth Guide.

Read more HERE

Support the show

]]> We’re diving into what are standard operating procedures and how you put them into practice within your business.

We're going to break these down over the next couple of weeks, talking about your SOP as the systems, processes and tasks within your business.

Processes are the everyday things that you do within your business, whether you are pinning pins, creating content, or doing email marketing. 

I often tell you that you need to proudly be able to state when you're working with brands, that these are all the roles that you play in your business.

Get your Scaling for Growth Guide.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10331352 Fri, 15 Apr 2022 05:00:00 -0400 575 276 full false Content Plan vs Strategy & Which You Should Focus on with Amanda Warfield Content Plan vs Strategy & Which You Should Focus on with Amanda Warfield Our guest’s name today is Amanda Warfield, Amanda is a content marketing strategist and her goal is to simplify your content creation process so that you can put out consistent, strategic content that isn’t going to take up all of your time.

Read more HERE.

Support the show

]]> Our guest’s name today is Amanda Warfield, Amanda is a content marketing strategist and her goal is to simplify your content creation process so that you can put out consistent, strategic content that isn’t going to take up all of your time.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10385329 Mon, 11 Apr 2022 05:00:00 -0400 1336 275 full false Should You be Working for Free as an Influencer? Should You be Working for Free as an Influencer? Whether or not you should be working for free as an influencer has a clear cut answer and I’m showing you exactly how to make sure you get paid.

Now I am not here to belittle you and tell you that if you have worked for free, that you are hurting my bottom line and you are a horrible person.

What I need you to understand is that if you do decide to work for free, that you want to make sure that the product you are receiving is something that you would normally pay for or is worth the time that you're putting in for the work.

Grab the Renegotiation Script

Read more HERE

Support the show

]]> Whether or not you should be working for free as an influencer has a clear cut answer and I’m showing you exactly how to make sure you get paid.

Now I am not here to belittle you and tell you that if you have worked for free, that you are hurting my bottom line and you are a horrible person.

What I need you to understand is that if you do decide to work for free, that you want to make sure that the product you are receiving is something that you would normally pay for or is worth the time that you're putting in for the work.

Grab the Renegotiation Script

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10318651 Fri, 08 Apr 2022 05:00:00 -0400 488 274 full false Increase Traffic to Website Using Google Search Console Increase Traffic to Website Using Google Search Console Knowing how to increase traffic to a website using Google Search Console is skill that all bloggers should know.

Our guest today, Sherry Smothermon-Short, has been a blogger for about a decade, her biggest blog being “Cub Scout Ideas” which is all about Cub Scouting and the Cub Scouting program and she also runs Painless Blog Analytics.

Before becoming a blogger, Sherry was involved in the auto insurance business and worked with Google Analytics, eventually this rubbed off on Sherry and she came to the realization that not many bloggers used these tools to their advantage. 

Many bloggers are looking to increase traffic to their websites and often immediately rely on social media because it is immediate gratification. 

Join Mastering Your Influence.

Read more HERE.

Support the show

]]> Knowing how to increase traffic to a website using Google Search Console is skill that all bloggers should know.

Our guest today, Sherry Smothermon-Short, has been a blogger for about a decade, her biggest blog being “Cub Scout Ideas” which is all about Cub Scouting and the Cub Scouting program and she also runs Painless Blog Analytics.

Before becoming a blogger, Sherry was involved in the auto insurance business and worked with Google Analytics, eventually this rubbed off on Sherry and she came to the realization that not many bloggers used these tools to their advantage. 

Many bloggers are looking to increase traffic to their websites and often immediately rely on social media because it is immediate gratification. 

Join Mastering Your Influence.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10347829 Mon, 04 Apr 2022 05:00:00 -0400 1866 273 full false How to Deal with Burnout as a Blogger How to Deal with Burnout as a Blogger Every blogger comes to a point where they come close to burnout.  It is those that know how to deal with burnout that succeed in getting through it.

On today's episode I'm giving my personal experiences to show you guys how I dealt with my burnout and how I overcame it.

Grab my Mastering Overwhelm Blueprint.

Read More HERE.

Support the show

]]> Every blogger comes to a point where they come close to burnout.  It is those that know how to deal with burnout that succeed in getting through it.

On today's episode I'm giving my personal experiences to show you guys how I dealt with my burnout and how I overcame it.

Grab my Mastering Overwhelm Blueprint.

Read More HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10290279 Mon, 28 Mar 2022 05:00:00 -0400 1263 272 full true How to do an Instagram Giveaway that Actually Works with Derek Videll How to do an Instagram Giveaway that Actually Works with Derek Videll On today's episode I have Derek Videll explaining to us how we can do a successful Instagram giveaway.

Derek Videll runs the podcast Social Bamboo and has been running it for about three years now, Social Bamboo is a social media consulting firm.

Derek works with other people on their businesses, for the first two and a half years Derek did one podcast per week and now has moved on to doing 2 podcasts per week.

Grab the Instagram Engagement Guide.

Read more HERE

Support the show

]]> On today's episode I have Derek Videll explaining to us how we can do a successful Instagram giveaway.

Derek Videll runs the podcast Social Bamboo and has been running it for about three years now, Social Bamboo is a social media consulting firm.

Derek works with other people on their businesses, for the first two and a half years Derek did one podcast per week and now has moved on to doing 2 podcasts per week.

Grab the Instagram Engagement Guide.

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10237071 Mon, 21 Mar 2022 05:00:00 -0400 1448 271 full false Examples of Limiting Beliefs & How to Overcome Them Examples of Limiting Beliefs & How to Overcome Them Your limiting beliefs could very well be affecting the success of your business, which is why we’re diving into examples of limiting beliefs and ways to overcome them.    

Elena Daccus is a sales and business coach. She works with female entrepreneurs, coaches, and consultants to help them create consistent sales in their business.

She has worked with small businesses with only two owners as well as big corporations. Elena has done 50 deals worth up to 10 billion US dollars!

Grab your Mastering Overwhelm Blueprint.

Read more HERE.

Support the show

]]> Your limiting beliefs could very well be affecting the success of your business, which is why we’re diving into examples of limiting beliefs and ways to overcome them.    

Elena Daccus is a sales and business coach. She works with female entrepreneurs, coaches, and consultants to help them create consistent sales in their business.

She has worked with small businesses with only two owners as well as big corporations. Elena has done 50 deals worth up to 10 billion US dollars!

Grab your Mastering Overwhelm Blueprint.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10203297 Mon, 14 Mar 2022 05:00:00 -0400 2036 270 full false How to get a Disabled Instagram Account Back with Cristy Stewart-Harfmann How to get a Disabled Instagram Account Back with Cristy Stewart-Harfmann On today's episode I have Cristy-Stewart Harfmann to talk about her experiences with her Instagram account getting disabled.

Cristy runs Happy Family Blog and her goal is to help people find joy in everyday life.

She does that through recipes, party set-ups, and family travel, she recently got back from a trip to Legoland. She wants to be able to show people the fun, easy ways to travel.

Grab the Instagram Engagement Guide

Read more HERE

Support the show

]]> On today's episode I have Cristy-Stewart Harfmann to talk about her experiences with her Instagram account getting disabled.

Cristy runs Happy Family Blog and her goal is to help people find joy in everyday life.

She does that through recipes, party set-ups, and family travel, she recently got back from a trip to Legoland. She wants to be able to show people the fun, easy ways to travel.

Grab the Instagram Engagement Guide

Read more HERE

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10193638 Mon, 07 Mar 2022 05:00:00 -0500 2147 269 full false What is a Content Strategy? What is a Content Strategy? Having a content strategy is key to any successful business so how do we as bloggers and service providers create one and exactly what is a content strategy?

Your content strategy is the actual content, quality content, that you are putting out there, that is going to attract your ideal audience and keep them coming back to you continually.

They’re not one and done, they are actually coming back to you and relying upon you as the expert.

You’ve probably heard me say in multiple episodes that 2022 is all about being that expert, but in order to be  seen that way you have to have quality content and part of that is in the strategy that you are going to continue with people along the way with your content.

That also comes into play with being able to offer them different opportunities to continue to work with you, to become more of a buy-in with your audience.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Having a content strategy is key to any successful business so how do we as bloggers and service providers create one and exactly what is a content strategy?

Your content strategy is the actual content, quality content, that you are putting out there, that is going to attract your ideal audience and keep them coming back to you continually.

They’re not one and done, they are actually coming back to you and relying upon you as the expert.

You’ve probably heard me say in multiple episodes that 2022 is all about being that expert, but in order to be  seen that way you have to have quality content and part of that is in the strategy that you are going to continue with people along the way with your content.

That also comes into play with being able to offer them different opportunities to continue to work with you, to become more of a buy-in with your audience.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10151061 Mon, 28 Feb 2022 05:00:00 -0500 1445 268 full false Creating a Simple Content Marketing Strategy with Katrina Aronson Creating a Simple Content Marketing Strategy with Katrina Aronson Having a content marketing strategy gives you the opportunity to be found by your ideal audience for free.

Today we have Katrina Aronson, she is a marketing led business coach, her claim to fame is that you don’t have to use super complicated ad strategies or a super expensive team.

She is trying to tell everyone that if you have a good business and your marketing efforts, specifically content marketing, is really strong then you don't have to worry about doing all the fancy stuff.

Read more HERE

Grab the Instagram Engagement Guide


Support the show

]]> Having a content marketing strategy gives you the opportunity to be found by your ideal audience for free.

Today we have Katrina Aronson, she is a marketing led business coach, her claim to fame is that you don’t have to use super complicated ad strategies or a super expensive team.

She is trying to tell everyone that if you have a good business and your marketing efforts, specifically content marketing, is really strong then you don't have to worry about doing all the fancy stuff.

Read more HERE

Grab the Instagram Engagement Guide


Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10101070 Mon, 21 Feb 2022 05:00:00 -0500 1524 267 full false How to Monetize a Blog to Make More Money with Caroline Vencil How to Monetize a Blog to Make More Money with Caroline Vencil Knowing how to monetize a blog so that you are continually making more money is the key to passive income.  

Today we’re diving into exactly how to monetize a blog to do just that.

Grab the Email Growth Guide.

Read the rest of the episode HERE.

Support the show

]]> Knowing how to monetize a blog so that you are continually making more money is the key to passive income.  

Today we’re diving into exactly how to monetize a blog to do just that.

Grab the Email Growth Guide.

Read the rest of the episode HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-10042833 Mon, 14 Feb 2022 05:00:00 -0500 1928 266 full false Instagram Reels Best Practices for Food Bloggers with Maria Gureeva Instagram Reels Best Practices for Food Bloggers with Maria Gureeva If you’re ready as a food blogger to learn the Instagram Reels best practices, then you’re not going to want to miss this episode with Maria Gureeva who has over 220k instagram followers.

Maria is a food blogger on EarthofMaria.com, where she shares fun and approachable plant-based recipes and cooking tips that anyone can enjoy regardless of dietary preference. 

Outside of that, Maria also helps other food bloggers and content creators within the food niche get visible on social media through the power of video.

Grab the Instagram Engagement Guide HERE

Read the full episode HERE.

Support the show

]]> If you’re ready as a food blogger to learn the Instagram Reels best practices, then you’re not going to want to miss this episode with Maria Gureeva who has over 220k instagram followers.

Maria is a food blogger on EarthofMaria.com, where she shares fun and approachable plant-based recipes and cooking tips that anyone can enjoy regardless of dietary preference. 

Outside of that, Maria also helps other food bloggers and content creators within the food niche get visible on social media through the power of video.

Grab the Instagram Engagement Guide HERE

Read the full episode HERE.

Support the show

]]> Jenny Melrose: Business Strategist Buzzsprout-9969158 Mon, 07 Feb 2022 05:00:00 -0500 1557 265 full false How to be an Influencer in 2022 & Beyond How to be an Influencer in 2022 & Beyond Over the past five years we’ve talked about everything influencer related from how to become an Instagram influencer to how to make money as an influencer, but somehow I skipped over the importance of how to be an influencer.
Read more HERE!

Support the show

]]> Over the past five years we’ve talked about everything influencer related from how to become an Instagram influencer to how to make money as an influencer, but somehow I skipped over the importance of how to be an influencer.
Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-9877033 Mon, 31 Jan 2022 05:00:00 -0500 1472 264 full false Increase Website Conversions in 5 Easy Steps Increase Website Conversions in 5 Easy Steps Samantha Mabe is the owner of Lemon and the Sea, where she helps service-based business owners and coaches develop Squarespace websites that reflect their brand and help build their confidence in their website, which allows them to charge what they’re worth.

Read more HERE!

Support the show

]]> Samantha Mabe is the owner of Lemon and the Sea, where she helps service-based business owners and coaches develop Squarespace websites that reflect their brand and help build their confidence in their website, which allows them to charge what they’re worth.

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-9914927 Mon, 24 Jan 2022 05:00:00 -0500 1310 263 full false How to Optimize a Blog Post for SEO with Debbie Garttner How to Optimize a Blog Post for SEO with Debbie Garttner If you hope to build a blogging business in 2022, you must know how to optimize a blog post for SEO. SEO is an essential part of blogging if you want to grow your blog into more than a hobby.
Read more HERE

Support the show

]]> If you hope to build a blogging business in 2022, you must know how to optimize a blog post for SEO. SEO is an essential part of blogging if you want to grow your blog into more than a hobby.
Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9876870 Mon, 17 Jan 2022 05:00:00 -0500 1828 262 full false How to Make a Full Time Income with a Niche Site with Rebecca Lynn How to Make a Full Time Income with a Niche Site with Rebecca Lynn Have you ever thought about starting a niche blog, but you wonder how to make a full-time income with a niche site? Today, Rebecca Lynn is here to share the story of how she grew her niche site to a full-time income without depending on display ads!

Rebecca is a former teacher who now works full-time in her online business. She blogs at Proud Police Wife, where she provides support and resources for other law enforcement families. She also shares content on social media to help law enforcement families not feel alone.

Read more HERE

Support the show

]]> Have you ever thought about starting a niche blog, but you wonder how to make a full-time income with a niche site? Today, Rebecca Lynn is here to share the story of how she grew her niche site to a full-time income without depending on display ads!

Rebecca is a former teacher who now works full-time in her online business. She blogs at Proud Police Wife, where she provides support and resources for other law enforcement families. She also shares content on social media to help law enforcement families not feel alone.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9838857 Mon, 10 Jan 2022 05:00:00 -0500 2140 261 full false Why a Weekly To Do List Lowers Your Income with Jarrod Haning  Why a Weekly To Do List Lowers Your Income with Jarrod Haning  We all want to get everything on our weekly to do list done, but it often feels like it's just not happening.  There's a reason why a weekly to do list lowers your income and Jarrod Haning is here to explain.

Jarrod Haning is a mindset performance coach. He differentiates himself from a life coach by this example:

“If you go to a life coach, they say things like, ‘What do you think you should do?’ The problem with that is that what you think you should do is what has you in the mess you’re in. If you went to the gym, the strength coach would not ask you what exercise you thought you should do that day. They tell you exactly what to do and all you have to do is do it. And if you continue to follow their advice, you will see results. That’s what I do; I bring people to the mindset gym where they do mindset push-ups.”

Grab your Mastering Overwhelm Blueprint

Read more HERE

Support the show

]]> We all want to get everything on our weekly to do list done, but it often feels like it's just not happening.  There's a reason why a weekly to do list lowers your income and Jarrod Haning is here to explain.

Jarrod Haning is a mindset performance coach. He differentiates himself from a life coach by this example:

“If you go to a life coach, they say things like, ‘What do you think you should do?’ The problem with that is that what you think you should do is what has you in the mess you’re in. If you went to the gym, the strength coach would not ask you what exercise you thought you should do that day. They tell you exactly what to do and all you have to do is do it. And if you continue to follow their advice, you will see results. That’s what I do; I bring people to the mindset gym where they do mindset push-ups.”

Grab your Mastering Overwhelm Blueprint

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9756306 Mon, 03 Jan 2022 05:00:00 -0500 1741 260 full false Instagram Features and what to expect in 2022 as an influencer. Instagram Features and what to expect in 2022 as an influencer. Today’s episode discusses Instagram features in review and what we can expect in 2022 from IG as a blogger or influencer.

Before we dive into the content, be sure to grab your free download of my Instagram Engagement Guide. This guide will set you up to be an IG expert when creating and sharing the content you create for your audience. 

Instagram has been the focus of much of the content I have provided through this podcast in 2020 and 2021 and that will not change in 2022. There is simply no better platform than IG to get yourself in front of your people and set yourself up as the expert they need. 

Read more HERE 

Support the show

]]> Today’s episode discusses Instagram features in review and what we can expect in 2022 from IG as a blogger or influencer.

Before we dive into the content, be sure to grab your free download of my Instagram Engagement Guide. This guide will set you up to be an IG expert when creating and sharing the content you create for your audience. 

Instagram has been the focus of much of the content I have provided through this podcast in 2020 and 2021 and that will not change in 2022. There is simply no better platform than IG to get yourself in front of your people and set yourself up as the expert they need. 

Read more HERE 

Support the show

]]> Jenny Melrose Buzzsprout-9722701 Mon, 27 Dec 2021 05:00:00 -0500 1395 259 full false Building Brand Authenticity in order to Stay True to Your Truth with Altimese Curry Building Brand Authenticity in order to Stay True to Your Truth with Altimese Curry We all know that being authentic in our business is vital for reaching the right audience and building the know, like, and trust factor. 

Today, my guest is sharing how she built her business, being okay with the pivots along the way, and how gratitude is the key to building brand authenticity. 

Altimese Nichole is a founder, speaker, and best-selling author. She founded The Ezer Agency as a marketing and PR firm focused on diversity, inclusion, and the heart of each client’s message. The Ezer Agency currently spans five continents.

Read more HERE.

Support the show

]]> We all know that being authentic in our business is vital for reaching the right audience and building the know, like, and trust factor. 

Today, my guest is sharing how she built her business, being okay with the pivots along the way, and how gratitude is the key to building brand authenticity. 

Altimese Nichole is a founder, speaker, and best-selling author. She founded The Ezer Agency as a marketing and PR firm focused on diversity, inclusion, and the heart of each client’s message. The Ezer Agency currently spans five continents.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9719767 Mon, 20 Dec 2021 05:00:00 -0500 2001 258 full false Instagram Reels Strategies for Those that Dislike Video with Brock Johnson Instagram Reels Strategies for Those that Dislike Video with Brock Johnson There are so many questions when it comes to creating Instagram Reels. We all want to make sure we are utilizing the best strategies so that our time isn’t wasted.

This is especially true for those of you who dislike creating videos. You don’t want to create something that isn’t going to perform well. 

Today, Brock Johnson is on the podcast to share all of his tips for creating Instagram Reels that will perform well, attract the right people, and help you be less stressed while creating them.

Grab the Instagram Engagement Guide.

Read more HERE.

Support the show

]]> There are so many questions when it comes to creating Instagram Reels. We all want to make sure we are utilizing the best strategies so that our time isn’t wasted.

This is especially true for those of you who dislike creating videos. You don’t want to create something that isn’t going to perform well. 

Today, Brock Johnson is on the podcast to share all of his tips for creating Instagram Reels that will perform well, attract the right people, and help you be less stressed while creating them.

Grab the Instagram Engagement Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9651071 Mon, 13 Dec 2021 05:00:00 -0500 2036 257 full false The Fastest Way to Build Authority Online with Amanda Abella The Fastest Way to Build Authority Online with Amanda Abella As online business owners, one of the most important things to know is how to build your authority online. Once you become the authority in your niche, you will scale your business, which we all want!

My guest today is Amanda Abella, and she knows all about scaling an online business because she has done it and helps others do it. 

Amanda is the founder and CEO of Make Money Your Honey, a marketing and sales training company for women coaches, consultants, and service providers. Amanda spent eight years as a personal finance blogger, freelance writer, and branding consultant.

Grab your Email List Guide.

Read more HERE.

Support the show

]]> As online business owners, one of the most important things to know is how to build your authority online. Once you become the authority in your niche, you will scale your business, which we all want!

My guest today is Amanda Abella, and she knows all about scaling an online business because she has done it and helps others do it. 

Amanda is the founder and CEO of Make Money Your Honey, a marketing and sales training company for women coaches, consultants, and service providers. Amanda spent eight years as a personal finance blogger, freelance writer, and branding consultant.

Grab your Email List Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9650952 Mon, 06 Dec 2021 05:00:00 -0500 1796 256 full false Interactive Instagram Story Ideas with Specific Examples for Bloggers Interactive Instagram Story Ideas with Specific Examples for Bloggers I’m not going to beat around the bush today; you guys know how I feel about Instagram and its opportunity as bloggers and influencers to get our audience to engage with us. 

But today, just in case you’re still unsure how IG can best serve you, I will share with you some specific examples interactive Instagram story ideas that will get your people interacting with you. IG is a great way to engage with the followers you already have, and if you take advantage of all the features they offer in Stories, you will see that engagement grow.

Before we dive in, I want you to grab my IG Engagement Guide. This guide will walk you step-by-step through how to set up your IG to grab attention and get the right people following and engaging with you!

Read more HERE

Support the show

]]> I’m not going to beat around the bush today; you guys know how I feel about Instagram and its opportunity as bloggers and influencers to get our audience to engage with us. 

But today, just in case you’re still unsure how IG can best serve you, I will share with you some specific examples interactive Instagram story ideas that will get your people interacting with you. IG is a great way to engage with the followers you already have, and if you take advantage of all the features they offer in Stories, you will see that engagement grow.

Before we dive in, I want you to grab my IG Engagement Guide. This guide will walk you step-by-step through how to set up your IG to grab attention and get the right people following and engaging with you!

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9624347 Mon, 29 Nov 2021 05:00:00 -0500 1469 255 full false How to Curate Content for Social Media with Missinglettr How to Curate Content for Social Media with Missinglettr As content creators, we share our content with our audience, but we share content from others as well. One of the biggest challenges we face is how to curate content for social media that they will want to engage with.

Benjamin Dell is the founder of Missinglettr, a social media platform that helps content creators find the best ways to share their content on social media.

Read more HERE

Support the show

]]> As content creators, we share our content with our audience, but we share content from others as well. One of the biggest challenges we face is how to curate content for social media that they will want to engage with.

Benjamin Dell is the founder of Missinglettr, a social media platform that helps content creators find the best ways to share their content on social media.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9565418 Mon, 22 Nov 2021 05:00:00 -0500 2007 254 full false Examples of Revenue Streams for Bloggers as Pinterest Traffic is Harder to Come by Examples of Revenue Streams for Bloggers as Pinterest Traffic is Harder to Come by Back in the “olden days” of blogging, we could count on getting tons of free traffic from Pinterest and Facebook. That traffic turned into revenue through ads, affiliates, and selling our products. 

However, this is not the olden days of blogging, and things have changed drastically. Facebook no longer shows your content to the majority of your audience, and Pinterest has become more of a “pay to play” platform. 

So, what’s a blogger to do? How can you have a successful blogging business without that free traffic from Facebook and Pinterest?

I’m super excited to have Jillian Leslie back on the podcast this week to talk about examples of revenue streams for bloggers as Pinterest traffic is now so much harder to come by.

Grab the Pitching Guide.

Read more Here.

Support the show

]]> Back in the “olden days” of blogging, we could count on getting tons of free traffic from Pinterest and Facebook. That traffic turned into revenue through ads, affiliates, and selling our products. 

However, this is not the olden days of blogging, and things have changed drastically. Facebook no longer shows your content to the majority of your audience, and Pinterest has become more of a “pay to play” platform. 

So, what’s a blogger to do? How can you have a successful blogging business without that free traffic from Facebook and Pinterest?

I’m super excited to have Jillian Leslie back on the podcast this week to talk about examples of revenue streams for bloggers as Pinterest traffic is now so much harder to come by.

Grab the Pitching Guide.

Read more Here.

Support the show

]]> Jenny Melrose Buzzsprout-9518442 Mon, 15 Nov 2021 05:00:00 -0500 1849 253 full false How to Stand Out on Instagram with Dana Bowling How to Stand Out on Instagram with Dana Bowling It’s no surprise to any of my listeners that Instagram is my favorite platform these days. But even with it being such a great platform, it can be hard to stand out Instagram with so many other bloggers and influencers in the space which is why we're diving into how to stand out on Instagram.

So how do you stand out on Instagram? 

I am thrilled to have Dana Bowling on the podcast today to do a deep dive into all things Instagram, and how she helps online business owners create an IG account that stands out from the crowd. 

Dana is a former casting director in Los Angeles who specializes in helping online entrepreneurs create a stand-out brand identity for their businesses.

Grab the Instagram Engagement Guide

Read more HERE

Support the show

]]> It’s no surprise to any of my listeners that Instagram is my favorite platform these days. But even with it being such a great platform, it can be hard to stand out Instagram with so many other bloggers and influencers in the space which is why we're diving into how to stand out on Instagram.

So how do you stand out on Instagram? 

I am thrilled to have Dana Bowling on the podcast today to do a deep dive into all things Instagram, and how she helps online business owners create an IG account that stands out from the crowd. 

Dana is a former casting director in Los Angeles who specializes in helping online entrepreneurs create a stand-out brand identity for their businesses.

Grab the Instagram Engagement Guide

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9507394 Mon, 08 Nov 2021 05:00:00 -0500 1636 252 full false Why Hustle Culture is Toxic & How to Thrive Without it with Emily Thomas Why Hustle Culture is Toxic & How to Thrive Without it with Emily Thomas If you’re an online entrepreneur, chances are you may have subscribed to the hustle culture so prevalent today. In today’s podcast episode, we will talk about why hustle culture is toxic and how you can thrive in business without it. 

Emily Thomas is an energetics advisor, swimsuit designer, and business educator. She works with high-level entrepreneurs to help them create a life they love. 

Emily’s background is in medical sales, a work culture that is known for being cut-throat. She was one of only six women in her entire division, and she was expected to set records and break them. And she believed that was how it had to be. Hustle more to be successful. 

She started her swimwear brand, Sundari Swim, when she felt utterly disconnected from herself. Her goal was to build confidence in women who seem to have everything on paper but feel empty inside. 

When her swimsuit models started asking her for help, she stepped into the world of business coaching and consulting. 

“We can hustle all day and be worth a million dollars, but if we don’t feel good, what’s the point?”

Grab the Free  Book Workbook

Read more HERE

Support the show

]]> If you’re an online entrepreneur, chances are you may have subscribed to the hustle culture so prevalent today. In today’s podcast episode, we will talk about why hustle culture is toxic and how you can thrive in business without it. 

Emily Thomas is an energetics advisor, swimsuit designer, and business educator. She works with high-level entrepreneurs to help them create a life they love. 

Emily’s background is in medical sales, a work culture that is known for being cut-throat. She was one of only six women in her entire division, and she was expected to set records and break them. And she believed that was how it had to be. Hustle more to be successful. 

She started her swimwear brand, Sundari Swim, when she felt utterly disconnected from herself. Her goal was to build confidence in women who seem to have everything on paper but feel empty inside. 

When her swimsuit models started asking her for help, she stepped into the world of business coaching and consulting. 

“We can hustle all day and be worth a million dollars, but if we don’t feel good, what’s the point?”

Grab the Free  Book Workbook

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9464840 Mon, 01 Nov 2021 05:00:00 -0400 1840 251 full true Instagram Story Ideas for Business Instagram Story Ideas for Business If you’ve ever listened to this podcast, you know that I love Instagram. I love teaching you how to use Instagram, I love interviewing guests about Instagram strategies, and I love using Instagram personally. 

I have tons of episodes on Instagram that you can go back and listen to, but today, I want to take a bit of a different route. Today, I want to talk to you about how to create Instagram Story ideas for business. 

Let me start by asking you a question- when you do Stories on IG, are you telling a story, or are you scrapbooking?

If you aren’t sure how to answer that question, stay tuned! 

Grab the  IG Engagement Guide

Read more HERE

Support the show

]]> If you’ve ever listened to this podcast, you know that I love Instagram. I love teaching you how to use Instagram, I love interviewing guests about Instagram strategies, and I love using Instagram personally. 

I have tons of episodes on Instagram that you can go back and listen to, but today, I want to take a bit of a different route. Today, I want to talk to you about how to create Instagram Story ideas for business. 

Let me start by asking you a question- when you do Stories on IG, are you telling a story, or are you scrapbooking?

If you aren’t sure how to answer that question, stay tuned! 

Grab the  IG Engagement Guide

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-9414846 Mon, 25 Oct 2021 05:00:00 -0400 1558 250 full false How to Create Video Content that Sells with Breonna Queen How to Create Video Content that Sells with Breonna Queen If you have been hesitant to step into creating video for your business, I think today’s episode will convince you that the time is now to create video content. As we head into 2022, video will be more critical than ever. 

But creating video content isn’t enough; you need to create video content that sells. And my guest today will teach you how to do that. 

Breonna Queen is an award-winning content creator, and she teaches entrepreneurs how to create video that showcases their personality, and that sells. 

I love Breonna’s “getting started” story. She set up a social media consulting business. To help one of her clients optimize his YouTube channel, Breonna started her own YouTube channel, strictly for research purposes. 

7+ million views and over 85K subscribers later, and the rest, as they say, is history.

Grab the Instagram Engagement Guide.

Read more HERE.

Support the show

]]> If you have been hesitant to step into creating video for your business, I think today’s episode will convince you that the time is now to create video content. As we head into 2022, video will be more critical than ever. 

But creating video content isn’t enough; you need to create video content that sells. And my guest today will teach you how to do that. 

Breonna Queen is an award-winning content creator, and she teaches entrepreneurs how to create video that showcases their personality, and that sells. 

I love Breonna’s “getting started” story. She set up a social media consulting business. To help one of her clients optimize his YouTube channel, Breonna started her own YouTube channel, strictly for research purposes. 

7+ million views and over 85K subscribers later, and the rest, as they say, is history.

Grab the Instagram Engagement Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9354986 Mon, 18 Oct 2021 05:00:00 -0400 1372 249 full false Marketing Yourself to Any Size Audience with Bree Pair Marketing Yourself to Any Size Audience with Bree Pair Did you know that there are an estimated 600+ million blogs online today? Some of those are blogs that started way back when I started my first site, and they have the benefits of being early adopters of Pinterest and Facebook back when those platforms drove tons of traffic to your blog for free. 

But it’s 2021, and Facebook is no longer a blogger’s best friend. Pinterest is still a great option, but more and more, you have to “pay to play.”

Can you still stand out in today’s online market if your audience isn’t in the millions or even the thousands? 

Yes, you can! And today, we are diving deep into how to market yourself to any size audience with Bree Pair.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Did you know that there are an estimated 600+ million blogs online today? Some of those are blogs that started way back when I started my first site, and they have the benefits of being early adopters of Pinterest and Facebook back when those platforms drove tons of traffic to your blog for free. 

But it’s 2021, and Facebook is no longer a blogger’s best friend. Pinterest is still a great option, but more and more, you have to “pay to play.”

Can you still stand out in today’s online market if your audience isn’t in the millions or even the thousands? 

Yes, you can! And today, we are diving deep into how to market yourself to any size audience with Bree Pair.

Grab your Email List Growth Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9339023 Mon, 11 Oct 2021 05:00:00 -0400 1667 248 full false How to Turn Ideas into Action with a Fun Ritual with Linsi Brownson How to Turn Ideas into Action with a Fun Ritual with Linsi Brownson What if I told you that you could stop overworking and underearning? Have I got your attention yet?

In this episode, we will dive into how to turn ideas into action with a fun ritual instead of spinning your wheels and feeling like you are getting nowhere. 

Linsi Brownson is a life and business coach for creatives. She helps ambitious creative people have more time, freedom, money, and joy in their lives and work.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> What if I told you that you could stop overworking and underearning? Have I got your attention yet?

In this episode, we will dive into how to turn ideas into action with a fun ritual instead of spinning your wheels and feeling like you are getting nowhere. 

Linsi Brownson is a life and business coach for creatives. She helps ambitious creative people have more time, freedom, money, and joy in their lives and work.

Grab the Mastering Overwhelm Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9293244 Mon, 04 Oct 2021 05:00:00 -0400 1910 247 full false Why Instagram Matters for Bloggers Why Instagram Matters for Bloggers Do you ever feel like Instagram is a waste of time for your blog? Do you figure that if it’s not driving traffic to your blog, it’s not worth your time and energy? I get that. But today, I want to show why Instagram matters for bloggers and how to use it to its fullest so that it can impact your business. 

I started my original blog in 2009. Instagram wasn’t even in existence at the time, and as it came on the scene, I wasn’t fully convinced that I needed to spend any of my limited energy on it. When I finally got on the platform, I could not figure out the purpose of it. 

All of us OG bloggers were used to being able to drop links to our blog on Facebook, Pinterest, and Twitter. Those links drove traffic, and traffic is what we needed. 

Instagram didn’t have the capability of leaving a direct link, so we all figured, why bother?

That was all back in 2021. We’re now 12 years past that, and Instagram is more important than ever. But if you don’t know how to use it, it will still be frustrating for you.

Grab your Instagram Engagement Guide

Read more HERE.

Support the show

]]> Do you ever feel like Instagram is a waste of time for your blog? Do you figure that if it’s not driving traffic to your blog, it’s not worth your time and energy? I get that. But today, I want to show why Instagram matters for bloggers and how to use it to its fullest so that it can impact your business. 

I started my original blog in 2009. Instagram wasn’t even in existence at the time, and as it came on the scene, I wasn’t fully convinced that I needed to spend any of my limited energy on it. When I finally got on the platform, I could not figure out the purpose of it. 

All of us OG bloggers were used to being able to drop links to our blog on Facebook, Pinterest, and Twitter. Those links drove traffic, and traffic is what we needed. 

Instagram didn’t have the capability of leaving a direct link, so we all figured, why bother?

That was all back in 2021. We’re now 12 years past that, and Instagram is more important than ever. But if you don’t know how to use it, it will still be frustrating for you.

Grab your Instagram Engagement Guide

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9240993 Mon, 27 Sep 2021 05:00:00 -0400 1091 246 full true The Habits of Successful People that You Can Put in Place Today with Sophia DeSantis  The Habits of Successful People that You Can Put in Place Today with Sophia DeSantis  In order to have a successful business, you need to have certain things in place in your life. The best place to begin is by establishing good habits. The habits of successful people is a well-researched topic that can tell us so much about how to best set up our life for success.

If you missed the last episode, please go back and listen to it, either before or after this one. It goes along with today’s topic perfectly. 

My guest to discuss how to set up habits that will lead you to greater success is Sophia DeSantis, creator of Veggies Don’t Bite, a health and wellness site. Sophia is a health and wellness expert, a plant-based recipe creator, and she focuses on helping people feel empowered instead of overwhelmed when it comes to health and wellness.

Grab the Mastering Overwhelm Guide HERE.

Read more HERE.

Support the show

]]> In order to have a successful business, you need to have certain things in place in your life. The best place to begin is by establishing good habits. The habits of successful people is a well-researched topic that can tell us so much about how to best set up our life for success.

If you missed the last episode, please go back and listen to it, either before or after this one. It goes along with today’s topic perfectly. 

My guest to discuss how to set up habits that will lead you to greater success is Sophia DeSantis, creator of Veggies Don’t Bite, a health and wellness site. Sophia is a health and wellness expert, a plant-based recipe creator, and she focuses on helping people feel empowered instead of overwhelmed when it comes to health and wellness.

Grab the Mastering Overwhelm Guide HERE.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9206936 Mon, 20 Sep 2021 05:00:00 -0400 1620 245 full false How to Get Rid of Brain Fog for More Productivity, Energy, and Growth in Your Business with Tanessa Shears How to Get Rid of Brain Fog for More Productivity, Energy, and Growth in Your Business with Tanessa Shears Has the stress of the past year caused your brain fog to grow increasingly worse? Is brain fog affecting the way you’re able to operate in your business? If so, pay attention! Because today, I am speaking with Tanessa Shears about how to get rid of brain fog so that you can be more successful in your business and in your life.

Tanessa is a health consultant who works specifically with entrepreneurs. She has found that as our businesses grow, the first thing we take off of our plates is our own health. Work hours start to bleed into personal hours, we start to maybe give up some sleep to do more work, and our food choices are made more out of convenience than what’s good for us. 

When all these factors come together, they create a perfect storm of inflammation. And then you find yourself unable to think clearly and unable to do your best work, even though you’re literally giving it more hours than ever.

Grab the Mastering Overwhelm Guide HERE.

Read more HERE. 

Support the show

]]> Has the stress of the past year caused your brain fog to grow increasingly worse? Is brain fog affecting the way you’re able to operate in your business? If so, pay attention! Because today, I am speaking with Tanessa Shears about how to get rid of brain fog so that you can be more successful in your business and in your life.

Tanessa is a health consultant who works specifically with entrepreneurs. She has found that as our businesses grow, the first thing we take off of our plates is our own health. Work hours start to bleed into personal hours, we start to maybe give up some sleep to do more work, and our food choices are made more out of convenience than what’s good for us. 

When all these factors come together, they create a perfect storm of inflammation. And then you find yourself unable to think clearly and unable to do your best work, even though you’re literally giving it more hours than ever.

Grab the Mastering Overwhelm Guide HERE.

Read more HERE. 

Support the show

]]> Jenny Melrose Buzzsprout-9153857 Mon, 13 Sep 2021 05:00:00 -0400 1593 244 full false Overcoming Imposter Syndrome as an Online Entrepreneur with Faith Mariah Overcoming Imposter Syndrome as an Online Entrepreneur with Faith Mariah Overcoming imposter syndrome is not something that happens overnight but with Faith Mariah's unique take on it, we can get that much closer to overcoming it.

Faith Mariah got her start in online business as the creator of Radical Transformation Project, a mental health blog that provided Faith’s full-time income for 3 years. The success of that blog led her to begin coaching bloggers in how to scale their own blogs into a full-time gig. 

Faith specializes in bloggers who are stuck in self-doubt/self-sabotage. She brings clarity to the issues bloggers face through her background in social work and mental healthcare.

Grab the Revenue Planning Guide.

Read more HERE.

Support the show

]]> Overcoming imposter syndrome is not something that happens overnight but with Faith Mariah's unique take on it, we can get that much closer to overcoming it.

Faith Mariah got her start in online business as the creator of Radical Transformation Project, a mental health blog that provided Faith’s full-time income for 3 years. The success of that blog led her to begin coaching bloggers in how to scale their own blogs into a full-time gig. 

Faith specializes in bloggers who are stuck in self-doubt/self-sabotage. She brings clarity to the issues bloggers face through her background in social work and mental healthcare.

Grab the Revenue Planning Guide.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9122801 Mon, 06 Sep 2021 05:00:00 -0400 1705 full false 5 Best Blogging Tips for 2021 5 Best Blogging Tips for 2021 In this episode, we are jumping right into blogging tips for 2021. I want to provide you with the most relevant information available regarding the best advice for blogging right now.

You will hear me mentioning the importance of having an email list in this episode, so you need to grab that now if you don’t already have my How to Grow An Email List guide. 

I will be giving you my 5 best blogging tips for 2021 and answering some of the most commonly asked questions. The great thing is that all of these tips can also apply to a podcast if that’s what you’re focusing on.

Read more HERE.

Support the show

]]> In this episode, we are jumping right into blogging tips for 2021. I want to provide you with the most relevant information available regarding the best advice for blogging right now.

You will hear me mentioning the importance of having an email list in this episode, so you need to grab that now if you don’t already have my How to Grow An Email List guide. 

I will be giving you my 5 best blogging tips for 2021 and answering some of the most commonly asked questions. The great thing is that all of these tips can also apply to a podcast if that’s what you’re focusing on.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9073236 Mon, 30 Aug 2021 05:00:00 -0400 1493 242 full false How to have a Healthy Relationship with Social Media as a Business Owner with Caroline Addington How to have a Healthy Relationship with Social Media as a Business Owner with Caroline Addington After the year we’ve had, we as business owners could all use a refresh when it comes to our relationships with social media. I know that so many of you have been caught up in the trap of comparison and spending too much time mindlessly scrolling which is why we're diving into how to have a healthy relationship with social media as a business owner. 

You want to get out of it but don’t know how. So, you just feel burned out and want to delete the whole thing!

Well, my guest today is here to share the best way to have a healthy relationship with your social media as a business owner. We talk about changing the way you view your platform, taking breaks, and how to flood your system with dopamine so you can come to social media in a positive headspace. 

Dr. Caroline Addington is a former engineer and neuroscientist who has refocused her time and talents onto all things Instagram and organic marketing. She helps coaches and online service-based entrepreneurs fill up their client roster and their programs on Instagram without being a weirdo.

Read more HERE.

Grab the Instagram Engagement Guide!

Support the show

]]> After the year we’ve had, we as business owners could all use a refresh when it comes to our relationships with social media. I know that so many of you have been caught up in the trap of comparison and spending too much time mindlessly scrolling which is why we're diving into how to have a healthy relationship with social media as a business owner. 

You want to get out of it but don’t know how. So, you just feel burned out and want to delete the whole thing!

Well, my guest today is here to share the best way to have a healthy relationship with your social media as a business owner. We talk about changing the way you view your platform, taking breaks, and how to flood your system with dopamine so you can come to social media in a positive headspace. 

Dr. Caroline Addington is a former engineer and neuroscientist who has refocused her time and talents onto all things Instagram and organic marketing. She helps coaches and online service-based entrepreneurs fill up their client roster and their programs on Instagram without being a weirdo.

Read more HERE.

Grab the Instagram Engagement Guide!

Support the show

]]> Jenny Melrose Buzzsprout-9042651 Mon, 23 Aug 2021 05:00:00 -0400 1742 241 full false How the Gender & Racial Wealth Gap has Lead to Financial Overwhelm with Anwin Mbah How the Gender & Racial Wealth Gap has Lead to Financial Overwhelm with Anwin Mbah Over the last few years, conversations about the gender and racial wealth gap have been popping up more and more frequently. For many of us, these topics are a huge part of our lives and lead us into a place of financial overwhelm.

In today’s episode, my guest talks about these gaps, how not to become overwhelmed by them, and how to dismantle the gaps one layer at a time. 

Anwin Mbah is a business wealth strategist and is the founder of Wealth Fluency. Her goal is to help successful, driven women who are struggling with gaining control of their finances and obtaining financial independence. 

Ultimately, Anwin wants to see women have more freedom, fun, and time with their families.

Read more HERE.

Support the show

]]> Over the last few years, conversations about the gender and racial wealth gap have been popping up more and more frequently. For many of us, these topics are a huge part of our lives and lead us into a place of financial overwhelm.

In today’s episode, my guest talks about these gaps, how not to become overwhelmed by them, and how to dismantle the gaps one layer at a time. 

Anwin Mbah is a business wealth strategist and is the founder of Wealth Fluency. Her goal is to help successful, driven women who are struggling with gaining control of their finances and obtaining financial independence. 

Ultimately, Anwin wants to see women have more freedom, fun, and time with their families.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-9019486 Mon, 16 Aug 2021 05:00:00 -0400 1464 240 full false How to Level Up Your Business by Unlocking Your Audacity & Authenticity with Erin King How to Level Up Your Business by Unlocking Your Audacity & Authenticity with Erin King The key to building a business online these days is authenticity. People want to know who you are before they listen to what you have to say. In this episode of the podcast, we will dive deep into how to level up your business by unlocking your audacity and authenticity.

My guest, Erin King, is a best-selling author, a 3-time entrepreneur, a podcaster, and a speaker. She is also the owner and founder of Socialite Media, a social media agency.

Grab my Free workbook for Influencer Entrepreneurs.

Read more HERE.

Support the show

]]> The key to building a business online these days is authenticity. People want to know who you are before they listen to what you have to say. In this episode of the podcast, we will dive deep into how to level up your business by unlocking your audacity and authenticity.

My guest, Erin King, is a best-selling author, a 3-time entrepreneur, a podcaster, and a speaker. She is also the owner and founder of Socialite Media, a social media agency.

Grab my Free workbook for Influencer Entrepreneurs.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8980427 Mon, 09 Aug 2021 05:00:00 -0400 2248 239 full false How has the Past Year Affected Programmatic Advertising (Ads) with Megan Rafferty of Newor Media How has the Past Year Affected Programmatic Advertising (Ads) with Megan Rafferty of Newor Media In today’s episode, we are talking about how the past year has affected programmatic advertising. 

Okay, I can hear you already- “Wait a minute, Jenny! What is programmatic advertising??”

Are you confused? You might be surprised by how much you know about programmatic advertising without even realizing it.

I have Megan Rafferty on the podcast to talk about her company, Newor Media, and how they serve the ad space. 

We talk about what programmatic advertising is, what size ads work well, why you should work with an agency, and the ad industry changes throughout some sites over the last year.

Read more HERE.

Support the show

]]> In today’s episode, we are talking about how the past year has affected programmatic advertising. 

Okay, I can hear you already- “Wait a minute, Jenny! What is programmatic advertising??”

Are you confused? You might be surprised by how much you know about programmatic advertising without even realizing it.

I have Megan Rafferty on the podcast to talk about her company, Newor Media, and how they serve the ad space. 

We talk about what programmatic advertising is, what size ads work well, why you should work with an agency, and the ad industry changes throughout some sites over the last year.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8937633 Mon, 02 Aug 2021 05:00:00 -0400 1330 238 full false 4 Pillars of Instagram Content Creation 4 Pillars of Instagram Content Creation Creating consistent content for Instagram can seem like such a burden if you don’t have a strategy in place. In this episode, we are diving into the four pillars that you need for Instagram content creation. These four pillars are something I continually come back to when I am doing Instagram audits with my clients. 

These four pillars will help you to categorize your content and utilize the tools within Instagram as you create that content and put it in front of your audience. 

If you have not taken advantage of my Instagram Engagement Guide, you need to grab it today. 

Support the show

]]> Creating consistent content for Instagram can seem like such a burden if you don’t have a strategy in place. In this episode, we are diving into the four pillars that you need for Instagram content creation. These four pillars are something I continually come back to when I am doing Instagram audits with my clients. 

These four pillars will help you to categorize your content and utilize the tools within Instagram as you create that content and put it in front of your audience. 

If you have not taken advantage of my Instagram Engagement Guide, you need to grab it today. 

Support the show

]]> Jenny Melrose Buzzsprout-8893553 Mon, 26 Jul 2021 05:00:00 -0400 977 237 full false Realistic Tips for Time Management for Mom Entrepreneurs with Melissa Rodgers Realistic Tips for Time Management for Mom Entrepreneurs with Melissa Rodgers Finding realistic tips for time management as an entrepreneur who is also a mom can feel impossible. It feels like we are doing a million things at once and not doing any of them well. 

Today’s episode focuses on helping you find the balance between being a successful mom and a successful business owner.

You will walk away with tips on establishing your time capacity, doing a time audit of your week, time blocking your workload, and a guide to help you as you become a high-performing woman.

Read more HERE.

Grab your Mastering Overwhelm Blueprint!

Support the show

]]> Finding realistic tips for time management as an entrepreneur who is also a mom can feel impossible. It feels like we are doing a million things at once and not doing any of them well. 

Today’s episode focuses on helping you find the balance between being a successful mom and a successful business owner.

You will walk away with tips on establishing your time capacity, doing a time audit of your week, time blocking your workload, and a guide to help you as you become a high-performing woman.

Read more HERE.

Grab your Mastering Overwhelm Blueprint!

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]]> Jenny Melrose Buzzsprout-8837280 Mon, 19 Jul 2021 05:00:00 -0400 1928 236 full false Why Sales Messaging is so Important & Leads to Easier Yeses with Kate Hore-Lacy Why Sales Messaging is so Important & Leads to Easier Yeses with Kate Hore-Lacy One of the hardest parts of running a business for many people is really narrowing down your sales messaging. Your sales messaging is absolutely key to getting the “yeses” you need from your clients. 

So what do you do? How do you attract your person without annoying them? How do you make sure you are using the right language? And why is it important?

We’re going to be answering all of that and more in today’s episode with Kate Hore-Lacy.

Read more HERE

Grab your Mastering Overwhelm Blueprint!

Support the show

]]> One of the hardest parts of running a business for many people is really narrowing down your sales messaging. Your sales messaging is absolutely key to getting the “yeses” you need from your clients. 

So what do you do? How do you attract your person without annoying them? How do you make sure you are using the right language? And why is it important?

We’re going to be answering all of that and more in today’s episode with Kate Hore-Lacy.

Read more HERE

Grab your Mastering Overwhelm Blueprint!

Support the show

]]> Jenny Melrose Buzzsprout-8832072 Mon, 12 Jul 2021 05:00:00 -0400 2014 235 full false How to Transition Your Money Making Side Hustle into a Full Time Business with Kylie Hodges How to Transition Your Money Making Side Hustle into a Full Time Business with Kylie Hodges My conversation with Kylie Hodges today will help you transition your money making side hustle into a full time business. 

It can feel overwhelming to think of transitioning from a side-hustle to being a full-time business owner. You might feel under-equipped. 

Hopefully, today’s episode will help you realize that you are the right person for the job and that your person is just waiting for you to step into the role. 

Kylie Hodges is a business coach who works specifically to help other coaches stop waiting on their business to build itself. She pushes them to make the money they want and create the impact that matters the most to them.

Read More HERE.

Get the Email List Growth Guide!

Support the show

]]> My conversation with Kylie Hodges today will help you transition your money making side hustle into a full time business. 

It can feel overwhelming to think of transitioning from a side-hustle to being a full-time business owner. You might feel under-equipped. 

Hopefully, today’s episode will help you realize that you are the right person for the job and that your person is just waiting for you to step into the role. 

Kylie Hodges is a business coach who works specifically to help other coaches stop waiting on their business to build itself. She pushes them to make the money they want and create the impact that matters the most to them.

Read More HERE.

Get the Email List Growth Guide!

Support the show

]]> Jenny Melrose Buzzsprout-8738940 Mon, 05 Jul 2021 05:00:00 -0400 1896 234 full false How to Make Money on Instagram How to Make Money on Instagram Today we are talking about how to make money on Instagram. My goal in this episode is first to make sure that, without any doubt, you are viewing yourself as a real business. Until you do that, you will not be able to focus on monetizing. 

You need to take the time to listen to the episodes that are linked in this post and make sure to download any guides that are referenced in those episodes. Whether you are focused on increasing Instagram engagement or growing your email list, you need those guides! 

Send me a DM and we can continue the conversation on exactly what you need to do. I want to dive into this with you and help you figure out what you can do to make money on Instagram.

Read more HERE

Grab the Instagram Engagement Guide

Support the show

]]> Today we are talking about how to make money on Instagram. My goal in this episode is first to make sure that, without any doubt, you are viewing yourself as a real business. Until you do that, you will not be able to focus on monetizing. 

You need to take the time to listen to the episodes that are linked in this post and make sure to download any guides that are referenced in those episodes. Whether you are focused on increasing Instagram engagement or growing your email list, you need those guides! 

Send me a DM and we can continue the conversation on exactly what you need to do. I want to dive into this with you and help you figure out what you can do to make money on Instagram.

Read more HERE

Grab the Instagram Engagement Guide

Support the show

]]> Jenny Melrose Buzzsprout-8699348 Mon, 28 Jun 2021 05:00:00 -0400 1260 233 full false How to Pivot Your Business with Nicole Rodrigues How to Pivot Your Business with Nicole Rodrigues The topic of how you can pivot your business is more relevant today than ever before after the year we all had in 2020.

Over the last year, we have seen just how necessary it is to be able to make adjustments when our lives and businesses change.

When we talk about pivoting your business model, we are talking about expanding. You are looking at a new and different audience. It is a way to open your business to a new and awesome opportunity. 

This can feel overwhelming, but it is a way to grow and open a door that you might not have walked through otherwise.

Read more HERE



Support the show

]]> The topic of how you can pivot your business is more relevant today than ever before after the year we all had in 2020.

Over the last year, we have seen just how necessary it is to be able to make adjustments when our lives and businesses change.

When we talk about pivoting your business model, we are talking about expanding. You are looking at a new and different audience. It is a way to open your business to a new and awesome opportunity. 

This can feel overwhelming, but it is a way to grow and open a door that you might not have walked through otherwise.

Read more HERE



Support the show

]]> Jenny Melrose Buzzsprout-8699253 Mon, 21 Jun 2021 05:00:00 -0400 1502 232 full false How to Use Emotional Intelligence for Business with Sheetal Sujan How to Use Emotional Intelligence for Business with Sheetal Sujan Have you ever thought about emotional intelligence and how it applies to your business? Or maybe you’ve never even heard of emotional intelligence before this episode. 

Either way, today you will walk away with a stronger knowledge of what emotional intelligence for business. 

 You will also learn helpful tools for when you are dealing with overwhelm and experiencing setbacks. This will help you be a better business owner and an overall better version of yourself.

Sheetal Sujan is a wife, a mother of two, and the owner of two companies. For ten years, Sheetal has been focused on training, coaching, and consulting. 

She creates tailor-made training programs for both the public and private sectors, including the government. She teaches on customer service, productivity, emotional intelligence, and more. 

Sheetal is a Meyers-Briggs Type Indicator Practitioner, as well as an Emotional Intelligence Practitioner. 

Her goal in everything she does is to help people find the best version of themselves.

Read more HERE.

Support the show

]]> Have you ever thought about emotional intelligence and how it applies to your business? Or maybe you’ve never even heard of emotional intelligence before this episode. 

Either way, today you will walk away with a stronger knowledge of what emotional intelligence for business. 

 You will also learn helpful tools for when you are dealing with overwhelm and experiencing setbacks. This will help you be a better business owner and an overall better version of yourself.

Sheetal Sujan is a wife, a mother of two, and the owner of two companies. For ten years, Sheetal has been focused on training, coaching, and consulting. 

She creates tailor-made training programs for both the public and private sectors, including the government. She teaches on customer service, productivity, emotional intelligence, and more. 

Sheetal is a Meyers-Briggs Type Indicator Practitioner, as well as an Emotional Intelligence Practitioner. 

Her goal in everything she does is to help people find the best version of themselves.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8666689 Mon, 14 Jun 2021 05:00:00 -0400 1801 231 full false How to Stand Out on Social Media with Julia Ciardi How to Stand Out on Social Media with Julia Ciardi Do you need help knowing how to stand out on social media? In such a saturated market it can feel almost impossible to stand out or be unique. You might feel like it’s a waste of time, a losing battle. 

It’s not! We are going to dive into the best ways to stand out on social media and give you the top three components of making sure your content is hot and ready for your person.

Julie Ciardi is going to walk us through what social media platforms to use, how to be proactive on your platforms, and share about her book: The Standout Breakout Formula.

Grab my Instagram Engagement Guide

Read more HERE.

Support the show

]]> Do you need help knowing how to stand out on social media? In such a saturated market it can feel almost impossible to stand out or be unique. You might feel like it’s a waste of time, a losing battle. 

It’s not! We are going to dive into the best ways to stand out on social media and give you the top three components of making sure your content is hot and ready for your person.

Julie Ciardi is going to walk us through what social media platforms to use, how to be proactive on your platforms, and share about her book: The Standout Breakout Formula.

Grab my Instagram Engagement Guide

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8592430 Mon, 07 Jun 2021 05:00:00 -0400 1949 230 full false How to Stop Sabotaging so You can Hit your Goals How to Stop Sabotaging so You can Hit your Goals In this episode, we are diving into a very important topic: how to stop sabotaging yourself. 

This is something that can happen in your business and affect the success you see; it can also be happening in your personal life. We all know that what happens in our personal life can affect our businesses, especially as wives and mothers. 

In 2020, we saw what can happen when our personal lives are massively affected and how that can mess up our focus when it comes to our business. 

We’re going to get rid of that defeatist attitude and stop self-sabotaging. Grab my revenue planning guide which will help you set your goals. This is one of the most important things you can do when it comes to getting away from self-sabotage.

Read more HERE

Support the show

]]> In this episode, we are diving into a very important topic: how to stop sabotaging yourself. 

This is something that can happen in your business and affect the success you see; it can also be happening in your personal life. We all know that what happens in our personal life can affect our businesses, especially as wives and mothers. 

In 2020, we saw what can happen when our personal lives are massively affected and how that can mess up our focus when it comes to our business. 

We’re going to get rid of that defeatist attitude and stop self-sabotaging. Grab my revenue planning guide which will help you set your goals. This is one of the most important things you can do when it comes to getting away from self-sabotage.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-8585444 Mon, 31 May 2021 05:00:00 -0400 1426 229 full false How to Use Instagram Reels to Build Your Brand with Britney Crosson How to Use Instagram Reels to Build Your Brand with Britney Crosson Have you jumped on the Instagram Reels train yet? If you haven’t, you need to. It is the newest and best way to create content that will build your brand and we're breaking down how to use Instagram reels to build your brand. 

I don’t know about you, but Reels have felt intimidating to me as an introvert. But I know that they are one of the best ways to reach my audience with video content that mirrors the other content that I am creating. 

In today’s episode, we talk about the best tips for creating Reels, the common mistakes people make, and how to stay authentic to your brand while having fun. 

My guest, Britney Crosson is the owner of Fun Love Media. She started out doing freelance work before launching her own business, focusing on content creation and social media management.

Read more HERE.

Get the Instagram Engagement Guide!

Support the show

]]> Have you jumped on the Instagram Reels train yet? If you haven’t, you need to. It is the newest and best way to create content that will build your brand and we're breaking down how to use Instagram reels to build your brand. 

I don’t know about you, but Reels have felt intimidating to me as an introvert. But I know that they are one of the best ways to reach my audience with video content that mirrors the other content that I am creating. 

In today’s episode, we talk about the best tips for creating Reels, the common mistakes people make, and how to stay authentic to your brand while having fun. 

My guest, Britney Crosson is the owner of Fun Love Media. She started out doing freelance work before launching her own business, focusing on content creation and social media management.

Read more HERE.

Get the Instagram Engagement Guide!

Support the show

]]> Jenny Melrose Buzzsprout-8534892 Mon, 24 May 2021 05:00:00 -0400 2046 228 full false The Weirdest Growth Strategies in Entrepreneurship with Johnathan Grzybowski The Weirdest Growth Strategies in Entrepreneurship with Johnathan Grzybowski Today we are talking about some of the weirdest growth strategies companies can use in order to grow.

This is a sponsored podcast episode with Penji.

Penji, an on-demand graphic design service, is a company that has utilized some growth strategies that you may not have thought to try when it comes to your business. 

In this episode of the podcast, Johnathan Grzybowski, one of the co-founders of Penji, talks about the ups and downs of entrepreneurship, as well as how to take ownership of your company and make sure you are leading well. He also shares some of the company’s philosophies that keep them focused on what matters.

Read more HERE

Support the show

]]> Today we are talking about some of the weirdest growth strategies companies can use in order to grow.

This is a sponsored podcast episode with Penji.

Penji, an on-demand graphic design service, is a company that has utilized some growth strategies that you may not have thought to try when it comes to your business. 

In this episode of the podcast, Johnathan Grzybowski, one of the co-founders of Penji, talks about the ups and downs of entrepreneurship, as well as how to take ownership of your company and make sure you are leading well. He also shares some of the company’s philosophies that keep them focused on what matters.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-8500953 Mon, 17 May 2021 05:00:00 -0400 2143 227 full false How to Write a Media Pitch for Local Publicity with Arden McLaughlin How to Write a Media Pitch for Local Publicity with Arden McLaughlin If you have been thinking about how to write a media pitch in 2021, then this episode is just what you need. Arden McLaughlin is here to talk all about how to write a media pitch to your local news and how to make sure you get the attention your story deserves.

Arden is the owner and founder of Definita, a publicity firm focused on helping you define yourself and your business in a cluttered marketplace. 

Arden does this in two ways: the first is by working one-on-one with customers who want Arden to provide them with press opportunities, and secondly, by teaching business owners how to get their press on their own.

Read more HERE.

Support the show

]]> If you have been thinking about how to write a media pitch in 2021, then this episode is just what you need. Arden McLaughlin is here to talk all about how to write a media pitch to your local news and how to make sure you get the attention your story deserves.

Arden is the owner and founder of Definita, a publicity firm focused on helping you define yourself and your business in a cluttered marketplace. 

Arden does this in two ways: the first is by working one-on-one with customers who want Arden to provide them with press opportunities, and secondly, by teaching business owners how to get their press on their own.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8459009 Mon, 10 May 2021 05:00:00 -0400 2646 226 full false How to Manage a Business Mindset with Serena Dodd How to Manage a Business Mindset with Serena Dodd Serena Dodd is on the podcast with me today to talk about how to manage a business mindset. This is such an important topic for all business owners. 

erena and I talk about knowing yourself, setting goals, using your GPS, and how important it is to celebrate your wins. 

Serena is a certified Life Coach and runs her own life coaching business. Her main goal is to help life coaches make their first $50k in their business. She focuses on is mindset, accountability, and helping others get out of their procrastination zones. 

She works one-on-one with her clients for 5 months to really get them moving forward as they work to grow their business towards $50k and beyond. 

Read more HERE

Support the show

]]> Serena Dodd is on the podcast with me today to talk about how to manage a business mindset. This is such an important topic for all business owners. 

erena and I talk about knowing yourself, setting goals, using your GPS, and how important it is to celebrate your wins. 

Serena is a certified Life Coach and runs her own life coaching business. Her main goal is to help life coaches make their first $50k in their business. She focuses on is mindset, accountability, and helping others get out of their procrastination zones. 

She works one-on-one with her clients for 5 months to really get them moving forward as they work to grow their business towards $50k and beyond. 

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-8415283 Mon, 03 May 2021 05:00:00 -0400 1773 full false Growing an Email List to Double Revenue Growing an Email List to Double Revenue Today we are talking all about one of the most important pieces in building your business: growing an email list. Before we dive in, make sure you download the guide that goes right along with everything we will talk about in this episode. 

The reason that we need to talk about growing your email list is that we have seen a dip in ad revenue recently. I know that many bloggers and influencers rely on their ad revenue as a part of their income each month. 

When a dip occurs unexpectedly, because of something like a global pandemic, it affects our income. This is why diversification is so important. If you have products or services that you are making available, the dip in your income will not affect you as much.

Read more HERE.

Support the show

]]> Today we are talking all about one of the most important pieces in building your business: growing an email list. Before we dive in, make sure you download the guide that goes right along with everything we will talk about in this episode. 

The reason that we need to talk about growing your email list is that we have seen a dip in ad revenue recently. I know that many bloggers and influencers rely on their ad revenue as a part of their income each month. 

When a dip occurs unexpectedly, because of something like a global pandemic, it affects our income. This is why diversification is so important. If you have products or services that you are making available, the dip in your income will not affect you as much.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8335515 Mon, 26 Apr 2021 05:00:00 -0400 1396 224 full false Hyper Local Marketing on Instagram with Carmen Kaethler Hyper Local Marketing on Instagram with Carmen Kaethler Are you wanting to really narrow down your marketing on Instagram to a local audience? In today’s episode, we are talking about hyper local marketing on Instagram with Carmen Kaethler of Macaroni Kid. 

Carmen focuses on marketing to her local audience in Winnipeg, Canada, and 80% of her Instagram followers live in her city. 

We will talk about the best ways to engage your community, what hashtags to use, and utilizing Instagram Reels to really nail down your community and get them through your door.

Get your Instagram Engagement Guide HERE.

Read more HERE.

Support the show

]]> Are you wanting to really narrow down your marketing on Instagram to a local audience? In today’s episode, we are talking about hyper local marketing on Instagram with Carmen Kaethler of Macaroni Kid. 

Carmen focuses on marketing to her local audience in Winnipeg, Canada, and 80% of her Instagram followers live in her city. 

We will talk about the best ways to engage your community, what hashtags to use, and utilizing Instagram Reels to really nail down your community and get them through your door.

Get your Instagram Engagement Guide HERE.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8334965 Mon, 19 Apr 2021 05:00:00 -0400 1725 223 full false How to Leverage Instagram Features to Grow Your Community with Lucas O'Keefe How to Leverage Instagram Features to Grow Your Community with Lucas O'Keefe We all know that Instagram is one of the best places to grow a community and build a brand or business but it can be confusing to know how to leverage all of the Instagram features to grow your community.

Today Lucas O’Keefe is going to share his tips and tricks for using Instagram features to grow a community and the 3 different points of view he has when it comes to the different features.

Read more HERE

Grab your Instagram Engagement Guide HERE

Support the show

]]> We all know that Instagram is one of the best places to grow a community and build a brand or business but it can be confusing to know how to leverage all of the Instagram features to grow your community.

Today Lucas O’Keefe is going to share his tips and tricks for using Instagram features to grow a community and the 3 different points of view he has when it comes to the different features.

Read more HERE

Grab your Instagram Engagement Guide HERE

Support the show

]]> Jenny Melrose Buzzsprout-8312424 Mon, 12 Apr 2021 05:00:00 -0400 1833 222 full false Top Money Myths and Overcoming Them with Renee Cohen Top Money Myths and Overcoming Them with Renee Cohen In today’s episode, Renee Cohen is going to be talking about the 3 top money myths that she sees female entrepreneurs deal with, how to overcome them, and the best ways to move forward to become the visionary of your own life.

Renee is a financial planner and does a great job of laying out where your money should be going, and how to know when it is time to cut expenses. She also is offering a freebie that you don’t want to miss!

Read more HERE

Support the show

]]> In today’s episode, Renee Cohen is going to be talking about the 3 top money myths that she sees female entrepreneurs deal with, how to overcome them, and the best ways to move forward to become the visionary of your own life.

Renee is a financial planner and does a great job of laying out where your money should be going, and how to know when it is time to cut expenses. She also is offering a freebie that you don’t want to miss!

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-8195741 Mon, 05 Apr 2021 05:00:00 -0400 1904 221 full false Overcoming Overwhelm in Your Business Overcoming Overwhelm in Your Business This week on the podcast, we are diving into how to overcome overwhelm. Overwhelm is something that so many of us are battling as we come out of 2020 and into 2021, not only as business owners but as mothers and wives. 

We are all taking on more than we ever have had to take on in the past.

We want to make sure we cover all the different aspects of overcoming that feeling of being completely overwhelmed. I have a resource to help you with this: the “Mastering Overwhelm Blueprint.” 

This blueprint walks you through 5 steps to get your time back. It will help you get your time back and give you more clarity on what you should be focusing your time and energy on.

Read more HERE.

Support the show

]]> This week on the podcast, we are diving into how to overcome overwhelm. Overwhelm is something that so many of us are battling as we come out of 2020 and into 2021, not only as business owners but as mothers and wives. 

We are all taking on more than we ever have had to take on in the past.

We want to make sure we cover all the different aspects of overcoming that feeling of being completely overwhelmed. I have a resource to help you with this: the “Mastering Overwhelm Blueprint.” 

This blueprint walks you through 5 steps to get your time back. It will help you get your time back and give you more clarity on what you should be focusing your time and energy on.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-8195359 Mon, 29 Mar 2021 05:00:00 -0400 1355 220 full false Defining your Brand Identity with Lisa M. Noble Defining your Brand Identity with Lisa M. Noble As an online business owner, defining your brand identity is one of the most important factors in growing your audience and your business. Many of us have thought about our branding but we haven’t gone deep enough in defining exactly what our brand identity is. 

Today’s guest on the podcast is here to help us do just that. 

Lisa Noble is the founder and owner of Vivid Visual Solutions, and she and her team help busy female entrepreneurs leave the stress behind when it comes to branding and marketing. They do this by assisting with website creation, brand design, and social media management.

Read more HERE.

Grab your Instagram Engagement Guide HERE!

Support the show

]]> As an online business owner, defining your brand identity is one of the most important factors in growing your audience and your business. Many of us have thought about our branding but we haven’t gone deep enough in defining exactly what our brand identity is. 

Today’s guest on the podcast is here to help us do just that. 

Lisa Noble is the founder and owner of Vivid Visual Solutions, and she and her team help busy female entrepreneurs leave the stress behind when it comes to branding and marketing. They do this by assisting with website creation, brand design, and social media management.

Read more HERE.

Grab your Instagram Engagement Guide HERE!

Support the show

]]> Jenny Melrose Buzzsprout-8068272 Mon, 22 Mar 2021 05:00:00 -0400 1466 219 full false Making Automation Marketing Simple with Quizzes with Tai Goodwin Making Automation Marketing Simple with Quizzes with Tai Goodwin Today we are talking about marketing automation and how to make it simple by using quizzes. 


People hear about automation and automatically think that it’s going to be too hard for them. It sounds complex and confusing but is necessary for most of us in order to run an effective business. 


If we don’t automate, we will eventually become burnt out from having to do everything all the time. Automation allows you to work less, while not losing any profit. 


Tai Goodwin is the CEO of the Momentum Agency, a lead-generation agency. She works specifically to help her clients get more leads. 


They turn email lists into multiple five-figure paydays. They do this through quiz funnels, marketing automation, email marketing, and content creation.

Read more HERE!


Support the show

]]> Today we are talking about marketing automation and how to make it simple by using quizzes. 


People hear about automation and automatically think that it’s going to be too hard for them. It sounds complex and confusing but is necessary for most of us in order to run an effective business. 


If we don’t automate, we will eventually become burnt out from having to do everything all the time. Automation allows you to work less, while not losing any profit. 


Tai Goodwin is the CEO of the Momentum Agency, a lead-generation agency. She works specifically to help her clients get more leads. 


They turn email lists into multiple five-figure paydays. They do this through quiz funnels, marketing automation, email marketing, and content creation.

Read more HERE!


Support the show

]]> Jenny Melrose Buzzsprout-8022720 Mon, 15 Mar 2021 05:00:00 -0400 1569 218 full false Authentic Selling Strategies for Social Media with Nikki Rausch Authentic Selling Strategies for Social Media with Nikki Rausch Social media is no longer merely a way to keep up with your friends; social media is a platform for business. And today, we are going to dive into some authentic selling strategies for social media that will help you to close more sales in your business. 

It can be so difficult, especially on social media, to not come across as annoying or overwhelming when we are trying to make a sale. 

So I’ve got Nikki Rausch here to share the 5 steps in her Selling Staircase, how to keep a sales conversation going with your audience, and the best ways to use social media to create that relationship and rapport that is necessary to close sales.

Learn more HERE

Grab my Instagram Engagement Guide!

Support the show

]]> Social media is no longer merely a way to keep up with your friends; social media is a platform for business. And today, we are going to dive into some authentic selling strategies for social media that will help you to close more sales in your business. 

It can be so difficult, especially on social media, to not come across as annoying or overwhelming when we are trying to make a sale. 

So I’ve got Nikki Rausch here to share the 5 steps in her Selling Staircase, how to keep a sales conversation going with your audience, and the best ways to use social media to create that relationship and rapport that is necessary to close sales.

Learn more HERE

Grab my Instagram Engagement Guide!

Support the show

]]> Jenny Melrose Buzzsprout-8022675 Mon, 08 Mar 2021 05:00:00 -0500 1900 217 full false How to Build Confidence in Yourself How to Build Confidence in Yourself Do you ever wonder how to build confidence in yourself? Do you find yourself not going after things because you don’t think you are capable? 

In today’s episode, we talk about how being uncomfortable is the best way to build confidence. Tiberia Morris shares how she uses positive self-talk daily, and how important it is to have a support system.

Tiberia is a Georgia native, and the founder and CEO of EmergHER. She is a speaker, life coach, and a self-published author.

Read more HERE.

Grab your REVENUE PLANNING GUIDE!

Support the show

]]> Do you ever wonder how to build confidence in yourself? Do you find yourself not going after things because you don’t think you are capable? 

In today’s episode, we talk about how being uncomfortable is the best way to build confidence. Tiberia Morris shares how she uses positive self-talk daily, and how important it is to have a support system.

Tiberia is a Georgia native, and the founder and CEO of EmergHER. She is a speaker, life coach, and a self-published author.

Read more HERE.

Grab your REVENUE PLANNING GUIDE!

Support the show

]]> Jenny Melrose Buzzsprout-7811773 Mon, 01 Mar 2021 05:00:00 -0500 1579 216 full true Revenue Planning for Your Business Revenue Planning for Your Business Today we are talking about revenue planning and I can already see some of you beginning to check out, but I want you to stick with me. 

If you are looking at your business and trying to get an idea of the revenue that could be coming in, you may feel like it is a super tedious task. It may even feel like something that is too hard for you to do. 

I am going to break it down as simply as I can for you. 

You’re going to want to grab the Revenue Planning Worksheet I’ve created. It will help walk you through everything we talk about in today’s episode as we look toward the revenue that will come in for you in 2021.

Read More HERE!

Support the show

]]> Today we are talking about revenue planning and I can already see some of you beginning to check out, but I want you to stick with me. 

If you are looking at your business and trying to get an idea of the revenue that could be coming in, you may feel like it is a super tedious task. It may even feel like something that is too hard for you to do. 

I am going to break it down as simply as I can for you. 

You’re going to want to grab the Revenue Planning Worksheet I’ve created. It will help walk you through everything we talk about in today’s episode as we look toward the revenue that will come in for you in 2021.

Read More HERE!

Support the show

]]> Jenny Melrose Buzzsprout-7633450 Mon, 22 Feb 2021 05:00:00 -0500 1065 215 full false Self Care Tips for Women Business Owners with Megan Porta Self Care Tips for Women Business Owners with Megan Porta Self-care has been a buzzword over the last few years, especially when it comes to women. We have all seen the posts on Instagram, telling us to take a bubble bath, get a massage, or get our nails done. 

But is that really what self-care looks like? 

Today Megan Porta is on the podcast to talk about the foundation of self-care, which is boundaries. She’ll share how 2020 was her happiest year, even with the turmoil in our country, because of her decision to focus on making changes and setting boundaries. 

If you are struggling with time management, feeling constantly stressed or overwhelmed, or are just tired, this episode will help you refocus on what’s most important.

Read more HERE

Support the show

]]> Self-care has been a buzzword over the last few years, especially when it comes to women. We have all seen the posts on Instagram, telling us to take a bubble bath, get a massage, or get our nails done. 

But is that really what self-care looks like? 

Today Megan Porta is on the podcast to talk about the foundation of self-care, which is boundaries. She’ll share how 2020 was her happiest year, even with the turmoil in our country, because of her decision to focus on making changes and setting boundaries. 

If you are struggling with time management, feeling constantly stressed or overwhelmed, or are just tired, this episode will help you refocus on what’s most important.

Read more HERE

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]]> Jenny Melrose Buzzsprout-7575976 Mon, 15 Feb 2021 05:00:00 -0500 2280 214 full false You Don't Have to be Perfect to be Amazing with Cel Smart You Don't Have to be Perfect to be Amazing with Cel Smart There is so much pressure to be perfect in today’s society. When it comes to our families, homes, businesses, and even the way we look, there seems to always be something we have to measure up to. 

Here’s the truth: you don’t have to be perfect to be amazing. And you can be your best self without obtaining perfection.

Today Cel Smart is joining me to talk about how she discovered fitness, how coaching women inspires her, and how making time for yourself will help you be your best self.

Read more HERE

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]]> There is so much pressure to be perfect in today’s society. When it comes to our families, homes, businesses, and even the way we look, there seems to always be something we have to measure up to. 

Here’s the truth: you don’t have to be perfect to be amazing. And you can be your best self without obtaining perfection.

Today Cel Smart is joining me to talk about how she discovered fitness, how coaching women inspires her, and how making time for yourself will help you be your best self.

Read more HERE

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]]> Jenny Melrose Buzzsprout-7575814 Mon, 08 Feb 2021 05:00:00 -0500 1475 213 full false How to Make 30k a Month: The System that Took Her from 5k to 30k with Jessie Harris-Bouton How to Make 30k a Month: The System that Took Her from 5k to 30k with Jessie Harris-Bouton Do you ever feel like you’re spinning your wheels, in life and business? Maybe you started a business with the hope of changing your life, and now, you just feel stuck and like it’s not working out. 

If this describes you, or if you just need some motivation to make it to the next level, today’s episode is for you!

My guest today is Jessica Bouton. She shares her story of overcoming depression and creating the life she craved.

Click HERE to read the full episode.

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]]> Do you ever feel like you’re spinning your wheels, in life and business? Maybe you started a business with the hope of changing your life, and now, you just feel stuck and like it’s not working out. 

If this describes you, or if you just need some motivation to make it to the next level, today’s episode is for you!

My guest today is Jessica Bouton. She shares her story of overcoming depression and creating the life she craved.

Click HERE to read the full episode.

Support the show

]]> Jenny Melrose Buzzsprout-7237288 Mon, 01 Feb 2021 05:00:00 -0500 2122 212 full false How to Launch a Product Online How to Launch a Product Online Today we will cove how to launch a product online, from confidence, to choosing the right audience, to setting up your onboarding sequence.

If you’re not sure how to outline your product, how to create a sales funnel, what it should look like, you need my product guide. 

It will teach you exactly how to create your own product that sells; with a 5-point checklist, a sales funnel worksheet, and an invite to my private Facebook group. If you haven’t grabbed this freebie, now is the time.

Click HERE for the full episode

Support the show

]]> Today we will cove how to launch a product online, from confidence, to choosing the right audience, to setting up your onboarding sequence.

If you’re not sure how to outline your product, how to create a sales funnel, what it should look like, you need my product guide. 

It will teach you exactly how to create your own product that sells; with a 5-point checklist, a sales funnel worksheet, and an invite to my private Facebook group. If you haven’t grabbed this freebie, now is the time.

Click HERE for the full episode

Support the show

]]> Jenny Melrose Buzzsprout-7237204 Mon, 25 Jan 2021 05:00:00 -0500 1697 211 full false How to Stop Being Complacent How to Stop Being Complacent After the year that we had, telling you to stop being complacent might seem a little harsh. 

Let me be honest with you: I got really complacent in 2020 and I know a lot of you did, too. I’m here to tell you that it’s okay that we took that time to just survive. 

But now it is time to get back up and start hitting our goals.

Read more HERE.

Support the show

]]> After the year that we had, telling you to stop being complacent might seem a little harsh. 

Let me be honest with you: I got really complacent in 2020 and I know a lot of you did, too. I’m here to tell you that it’s okay that we took that time to just survive. 

But now it is time to get back up and start hitting our goals.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6839605 Mon, 18 Jan 2021 05:00:00 -0500 1450 210 full false 5 Steps for Self Publishing a Cookbook with Jason Logsdon 5 Steps for Self Publishing a Cookbook with Jason Logsdon Have you thought about self-publishing a cookbook? Self-publishing can feel so overwhelming with all the unknowns. It can be helpful to find someone who has done it before to help you know exactly what to do.

Jason Logsdon is here today, and if anyone can speak to self-publishing a cookbook, it is him. He has self-published 13 cookbooks. He gives you the 4 main steps of self-publishing and will help you take the leap into getting your cookbook out into the world.

Read more HERE.

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]]> Have you thought about self-publishing a cookbook? Self-publishing can feel so overwhelming with all the unknowns. It can be helpful to find someone who has done it before to help you know exactly what to do.

Jason Logsdon is here today, and if anyone can speak to self-publishing a cookbook, it is him. He has self-published 13 cookbooks. He gives you the 4 main steps of self-publishing and will help you take the leap into getting your cookbook out into the world.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6839329 Mon, 11 Jan 2021 05:00:00 -0500 1532 209 full false How to Sell to Your Email List without Sounding Money Hungry with Kate Doster How to Sell to Your Email List without Sounding Money Hungry with Kate Doster Are you afraid to sell to your email list? Are you worried about sounding money-hungry? 

Kate Doster is on the podcast today with the best tips for making sure you are sending offers to the right people, and not holding out on people who are interested in what you have to offer. 

Kate will help you feel confident in sending email sales sequences, no matter how many subscribers you have.

Read more HERE.

Support the show

]]> Are you afraid to sell to your email list? Are you worried about sounding money-hungry? 

Kate Doster is on the podcast today with the best tips for making sure you are sending offers to the right people, and not holding out on people who are interested in what you have to offer. 

Kate will help you feel confident in sending email sales sequences, no matter how many subscribers you have.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6839047 Mon, 04 Jan 2021 05:00:00 -0500 2203 208 full false How to Use Your Marketing Personality to Grow Your Business with Brit Kolo How to Use Your Marketing Personality to Grow Your Business with Brit Kolo There are tons of personality tests on the internet, but no one ever talks about your marketing personality. We often do things that feel totally foreign to our actual personality when it comes to marketing just because we don’t know exactly what to do.

Brit Kolo is on the podcast with me today to talk about the Myers-Briggs Type Indicator and how you can use that information to find your marketing personality. This directly affects how you market your business and will help you market in a way that makes you feel good.

Read more HERE.

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]]> There are tons of personality tests on the internet, but no one ever talks about your marketing personality. We often do things that feel totally foreign to our actual personality when it comes to marketing just because we don’t know exactly what to do.

Brit Kolo is on the podcast with me today to talk about the Myers-Briggs Type Indicator and how you can use that information to find your marketing personality. This directly affects how you market your business and will help you market in a way that makes you feel good.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6837853 Mon, 28 Dec 2020 05:00:00 -0500 1725 207 full false Creating Instagram Reels that Engage Your Audience with Natasha Samuel Creating Instagram Reels that Engage Your Audience with Natasha Samuel Creating Instagram Reels is one of the best ways to really engage your audience. They are fun, easy to watch, and relatable. 

Natasha Samuel is here today to talk about creating Reels that will really help you engage your audience and continue to grow your business. She’ll also share her 3 tips for getting started with Reels and how to make sure you’re providing value to your audience.

Read more HERE.

Support the show

]]> Creating Instagram Reels is one of the best ways to really engage your audience. They are fun, easy to watch, and relatable. 

Natasha Samuel is here today to talk about creating Reels that will really help you engage your audience and continue to grow your business. She’ll also share her 3 tips for getting started with Reels and how to make sure you’re providing value to your audience.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6753796 Mon, 21 Dec 2020 05:00:00 -0500 1297 206 full false How To Use Instagram Reels to Build Your Brand with JM Buckler How To Use Instagram Reels to Build Your Brand with JM Buckler If you’ve been on Instagram at all recently, you know that Instagram Reels are booming. They are a fun and creative way to help you grow your business and build your brand. But how exactly do you use Instagram Reels to help you do that? 

As with anything new on any platform, you have to know your niche and know how to serve your audience well. 

JM Buckler is on the podcast today to share how she uses Instagram Reels to reach her audience of readers and authors, and how she grew from less than 5K followers to over 10k just by using Reels.

Read more HERE.

Support the show

]]> If you’ve been on Instagram at all recently, you know that Instagram Reels are booming. They are a fun and creative way to help you grow your business and build your brand. But how exactly do you use Instagram Reels to help you do that? 

As with anything new on any platform, you have to know your niche and know how to serve your audience well. 

JM Buckler is on the podcast today to share how she uses Instagram Reels to reach her audience of readers and authors, and how she grew from less than 5K followers to over 10k just by using Reels.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6769570 Mon, 14 Dec 2020 05:00:00 -0500 1475 full false Live Streaming Video: Why, How, & What You Need In Order to Succeed Live Streaming Video: Why, How, & What You Need In Order to Succeed Does live streaming video sound overwhelming and intimidating? Is it something you really want to try but have no idea how to get started or what to use? Or do you not know why in the world you should even give it a try? 

Live video is a fantastic way to connect with your audience and continue to show up authentically. It provides you with content for many platforms by doing one simple thing. 

Today we’re going to cover the why, the how, and precisely what you need in order to succeed when it comes to live videos.

Read more HERE!

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]]> Does live streaming video sound overwhelming and intimidating? Is it something you really want to try but have no idea how to get started or what to use? Or do you not know why in the world you should even give it a try? 

Live video is a fantastic way to connect with your audience and continue to show up authentically. It provides you with content for many platforms by doing one simple thing. 

Today we’re going to cover the why, the how, and precisely what you need in order to succeed when it comes to live videos.

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-6658897 Mon, 07 Dec 2020 05:00:00 -0500 2244 204 full true How to Get Photography Clients How to Get Photography Clients Are you struggling with how to get photography clients? Do you need help knowing which brands to reach out to, how to market yourself, or what to charge? 

These types of questions can leave you in analysis paralysis and keep you from ever moving forward or growing your business. But they don’t have to!

In today’s episode, I’m talking to Christina Peters about food photography, how to impress brands and gain clients, and how to do it all while pricing yourself properly.

Christina Peters has been a commercial food photographer for more than 25 years. She specializes in working with ad agencies and design firms. She also teaches other bloggers and food photographers how to do the same as a business.

Read more HERE.

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]]> Are you struggling with how to get photography clients? Do you need help knowing which brands to reach out to, how to market yourself, or what to charge? 

These types of questions can leave you in analysis paralysis and keep you from ever moving forward or growing your business. But they don’t have to!

In today’s episode, I’m talking to Christina Peters about food photography, how to impress brands and gain clients, and how to do it all while pricing yourself properly.

Christina Peters has been a commercial food photographer for more than 25 years. She specializes in working with ad agencies and design firms. She also teaches other bloggers and food photographers how to do the same as a business.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6342484 Mon, 30 Nov 2020 05:00:00 -0500 1678 203 full true How to Effectively Cultivate Community Within Your Brand How to Effectively Cultivate Community Within Your Brand One of the most important parts of running a business is cultivating community within your brand. It is key that your brand communicates exactly what sort of community you are creating. 

Now, more than ever, we are searching for community and relationships. As our lives become more and more virtual, it is important that we can still find other women with whom we can share.

Today we will be talking about SheFactor, a brand that is cultivating a beautiful community of young women through their brand.

Read more HERE.

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]]> One of the most important parts of running a business is cultivating community within your brand. It is key that your brand communicates exactly what sort of community you are creating. 

Now, more than ever, we are searching for community and relationships. As our lives become more and more virtual, it is important that we can still find other women with whom we can share.

Today we will be talking about SheFactor, a brand that is cultivating a beautiful community of young women through their brand.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-6326698 Mon, 23 Nov 2020 05:00:00 -0500 1827 202 full false How to Charge What You're Worth with Mike McDerment How to Charge What You're Worth with Mike McDerment Running a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing? 

The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value. 

My guest today is going to share some ways you can make sure you are charging what you are worth. 

Mike McDerment is the founding CEO of FreshBooks. FreshBooks is cloud-based accounting software. 

Mike created this software when he was running a design firm. The accounting software that he was using just wasn’t working well for him as he tried to create and send invoices and collect payments. 

Mike created the software and transitioned away from the design firm to being a software company. Since then over 20 million people have used their software with customers in over 100 different countries.

Read more HERE

Support the show

]]> Running a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing? 

The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value. 

My guest today is going to share some ways you can make sure you are charging what you are worth. 

Mike McDerment is the founding CEO of FreshBooks. FreshBooks is cloud-based accounting software. 

Mike created this software when he was running a design firm. The accounting software that he was using just wasn’t working well for him as he tried to create and send invoices and collect payments. 

Mike created the software and transitioned away from the design firm to being a software company. Since then over 20 million people have used their software with customers in over 100 different countries.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-6238201 Mon, 16 Nov 2020 05:00:00 -0500 1534 201 full false 10 Top Podcasting Tips 10 Top Podcasting Tips This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! 

Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! 

I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. 

We have gone through so much together in the past almost four years. So much of my life and your life has changed in that time. 

I really want to bring you my top podcasting tips that can help you, whether you are trying to decide if a podcast is right for your business or if you are already creating a podcast. 

These tips will help you stay consistent and be successful.

Read more HERE!

Support the show

]]> This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! 

Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! 

I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. 

We have gone through so much together in the past almost four years. So much of my life and your life has changed in that time. 

I really want to bring you my top podcasting tips that can help you, whether you are trying to decide if a podcast is right for your business or if you are already creating a podcast. 

These tips will help you stay consistent and be successful.

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-6104848 Mon, 09 Nov 2020 05:00:00 -0500 1425 200 full false How Hiring Interns Can Grow Your Online Business How Hiring Interns Can Grow Your Online Business Have you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? 

As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. 

Hiring an intern can sound overwhelming, and you might be wondering how it even works. 

Today, we’re going to dive into exactly how to recruit, hire, and manage an intern so that you have more time to focus on the things you love. 

My guest, Christina Hitchcock is a former marketing VP, turned blogger, turned business coach.

Read more HERE.

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]]> Have you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? 

As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. 

Hiring an intern can sound overwhelming, and you might be wondering how it even works. 

Today, we’re going to dive into exactly how to recruit, hire, and manage an intern so that you have more time to focus on the things you love. 

My guest, Christina Hitchcock is a former marketing VP, turned blogger, turned business coach.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5997733 Mon, 02 Nov 2020 05:00:00 -0500 1596 199 full false How Quick Decision Making Skills are Linked to Self-Trust with Amira Alvarez How Quick Decision Making Skills are Linked to Self-Trust with Amira Alvarez Do you struggle with making quick decisions? Are you stuck in analysis paralysis when it comes to your personal life or your business? 

Decision making skills are so important when it comes to growing your business. You have to be able to trust yourself and know that you are doing the right thing. And you also have to be willing to accept your mistakes as a stepping stone for growth. 

Today we will talk about how to make quick decisions and how to allow those decisions to push you forward, no matter the outcome. 

My guest today is Amira Alvarez. 

Amira is the founder and CEO of The Unstoppable Woman, a coaching company that helps women find financial freedom and become unstoppable in all areas of their lives. She is also the host of The Unstoppable Woman Podcast.

Read more HERE

Support the show

]]> Do you struggle with making quick decisions? Are you stuck in analysis paralysis when it comes to your personal life or your business? 

Decision making skills are so important when it comes to growing your business. You have to be able to trust yourself and know that you are doing the right thing. And you also have to be willing to accept your mistakes as a stepping stone for growth. 

Today we will talk about how to make quick decisions and how to allow those decisions to push you forward, no matter the outcome. 

My guest today is Amira Alvarez. 

Amira is the founder and CEO of The Unstoppable Woman, a coaching company that helps women find financial freedom and become unstoppable in all areas of their lives. She is also the host of The Unstoppable Woman Podcast.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-5819989 Mon, 26 Oct 2020 05:00:00 -0400 2946 198 full false How to Prioritize Tasks as a Woman Owned Business How to Prioritize Tasks as a Woman Owned Business One of the things that is on a lot of our minds right now is figuring out how to prioritize tasks. This is especially true as we are entering a very busy season, as well as still in the middle of COVID-19.

With kids going back to school in a mix of virtual and in-person, having to be both mom and teacher while working from home and running a business can be overwhelming. 

And I get it. I’ve had my days of crying in the corner and losing my patience. We have to be able to prioritize our tasks to prevent complete overwhelm and burnout from happening, and in order to push our businesses forward. 

Prioritizing your tasks is simple and will help you as you wear all your hats and try to find time to do everything you need to do.

Read more HERE.

Support the show

]]> One of the things that is on a lot of our minds right now is figuring out how to prioritize tasks. This is especially true as we are entering a very busy season, as well as still in the middle of COVID-19.

With kids going back to school in a mix of virtual and in-person, having to be both mom and teacher while working from home and running a business can be overwhelming. 

And I get it. I’ve had my days of crying in the corner and losing my patience. We have to be able to prioritize our tasks to prevent complete overwhelm and burnout from happening, and in order to push our businesses forward. 

Prioritizing your tasks is simple and will help you as you wear all your hats and try to find time to do everything you need to do.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5747002 Mon, 19 Oct 2020 05:00:00 -0400 1384 197 full false How to Find Your Niche in Business How to Find Your Niche in Business Are you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche?

In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business.

Robyn is a brand strategist and personal branding coach. She hosts The Second Phase Podcast and is also a professional headshot and branding photographer. 

In spite of having a doctorate in Pharmacy, ten years ago she decided to pursue her passion, which is photography. From her very first client, she knew that photography and branding were what she wanted to do. 

Robyn dove deep into learning more about branding 3-5 years ago when she realized that many of her clients didn’t know how to build a personal brand.

Read more HERE.

Support the show

]]> Are you in the right niche in your online business? How would you know? And if you’re not, how do you go about finding the right niche?

In this episode of the podcast, I am talking to Robyn Graham about finding the perfect niche, how to niche down, and how to know if the niche you chose can become a successful business.

Robyn is a brand strategist and personal branding coach. She hosts The Second Phase Podcast and is also a professional headshot and branding photographer. 

In spite of having a doctorate in Pharmacy, ten years ago she decided to pursue her passion, which is photography. From her very first client, she knew that photography and branding were what she wanted to do. 

Robyn dove deep into learning more about branding 3-5 years ago when she realized that many of her clients didn’t know how to build a personal brand.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5675173 Mon, 12 Oct 2020 05:00:00 -0400 1929 196 full false How to Become a Media Maven & Get More Backlinks with Christina Nicholson How to Become a Media Maven & Get More Backlinks with Christina Nicholson Increasing your visibility and getting backlinks to your site is one of the keys to growing your business and becoming a media maven. Gaining media exposure can seem daunting and unattainable, but is it? 

In today’s episode, we’re giving you the best tips for gaining media exposure and growing in your publicity and profit. 

My guest, Christina Nicholson, was a TV reporter and anchor for 10 years. She moved into a job in PR, working for an agency for 6 months but she wasn’t getting the flexibility that she needed at that agency, so she started her own. 

Christina slowly started to grow her agency. People began to reach out to her for help who couldn’t afford an agency. She would just tell them what they needed to do and they would do it. That’s how her online course, The Media Mentoring Program got its start.

Read more HERE

Support the show

]]> Increasing your visibility and getting backlinks to your site is one of the keys to growing your business and becoming a media maven. Gaining media exposure can seem daunting and unattainable, but is it? 

In today’s episode, we’re giving you the best tips for gaining media exposure and growing in your publicity and profit. 

My guest, Christina Nicholson, was a TV reporter and anchor for 10 years. She moved into a job in PR, working for an agency for 6 months but she wasn’t getting the flexibility that she needed at that agency, so she started her own. 

Christina slowly started to grow her agency. People began to reach out to her for help who couldn’t afford an agency. She would just tell them what they needed to do and they would do it. That’s how her online course, The Media Mentoring Program got its start.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-5501662 Mon, 05 Oct 2020 05:00:00 -0400 1713 195 full false How to Increase Foot Traffic with Stacy Tuschl How to Increase Foot Traffic with Stacy Tuschl If you have an online business, you need customers in order to be successful. If you owned a brick and mortar business, you would be working to increase foot traffic, and that’s exactly what you need for your online business, as well. 

In today’s episode, I am chatting with Stacy Tuschl about how to increase foot traffic online. 

Stacy Tuschl has been an entrepreneur for 18 years and has two performing arts academies in Milwaukee, WI. Stacy calls herself an “accidental entrepreneur” but her career path was totally meant to be. 

She started a competitive dance team in her parents’ backyard when she was 18 years old. She started out with 17 kids and that snowballed into 100 kids within 3 years’ time.  She grew up in an entrepreneurial family and her parents encouraged her in her business efforts. 

Five years ago, Stacy started teaching others how she grew her businesses. Because her business now has 50 employees, Stacy is able to work from home instead of going to a studio. She loves to teach others how to be a wife, mom, and still run an effective and growing business.

Read more HERE.

Support the show

]]> If you have an online business, you need customers in order to be successful. If you owned a brick and mortar business, you would be working to increase foot traffic, and that’s exactly what you need for your online business, as well. 

In today’s episode, I am chatting with Stacy Tuschl about how to increase foot traffic online. 

Stacy Tuschl has been an entrepreneur for 18 years and has two performing arts academies in Milwaukee, WI. Stacy calls herself an “accidental entrepreneur” but her career path was totally meant to be. 

She started a competitive dance team in her parents’ backyard when she was 18 years old. She started out with 17 kids and that snowballed into 100 kids within 3 years’ time.  She grew up in an entrepreneurial family and her parents encouraged her in her business efforts. 

Five years ago, Stacy started teaching others how she grew her businesses. Because her business now has 50 employees, Stacy is able to work from home instead of going to a studio. She loves to teach others how to be a wife, mom, and still run an effective and growing business.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5381257 Mon, 28 Sep 2020 05:00:00 -0400 1414 194 full false How Successful Women in Business Connect with Pamela Hibbler How Successful Women in Business Connect with Pamela Hibbler It has been a struggle during this pandemic to connect with other successful women in business. Social networking groups and communities have been the best places to find those connections. 

Women are connecting and sharing resources online because right now we aren’t able to attend in-person networking events. 

Pamela Hibbler is the CEO and co-founder of TechMae. TechMae is a new mobile app that was created specifically for women entrepreneurs to network with one another.

Read more HERE.

Support the show

]]> It has been a struggle during this pandemic to connect with other successful women in business. Social networking groups and communities have been the best places to find those connections. 

Women are connecting and sharing resources online because right now we aren’t able to attend in-person networking events. 

Pamela Hibbler is the CEO and co-founder of TechMae. TechMae is a new mobile app that was created specifically for women entrepreneurs to network with one another.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5280206 Mon, 21 Sep 2020 05:00:00 -0400 1085 193 full false Closing Sales from a Heart Centered Position with Natasha Hemmingway Closing Sales from a Heart Centered Position with Natasha Hemmingway Do you have a hard time closing sales in your business? Does it make you feel icky or manipulative? 

In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.”

My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker.

Read more HERE

Support the show

]]> Do you have a hard time closing sales in your business? Does it make you feel icky or manipulative? 

In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.”

My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-5189326 Mon, 14 Sep 2020 05:00:00 -0400 1708 192 full false How to Build an Audience How to Build an Audience If you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience. 

Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement. 

Today we’ll dive into some specific steps you can take as you work to build your audience. 

I’ll also be referencing some other podcast episodes that you can listen to in order to continue to build onto the principles I’ll be sharing in this episode.

Read more HERE.

Support the show

]]> If you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience. 

Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement. 

Today we’ll dive into some specific steps you can take as you work to build your audience. 

I’ll also be referencing some other podcast episodes that you can listen to in order to continue to build onto the principles I’ll be sharing in this episode.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5065481 Mon, 07 Sep 2020 05:00:00 -0400 1588 191 full false How to Use Visual Storytelling for Your Brand with Patricia Kelikani How to Use Visual Storytelling for Your Brand with Patricia Kelikani Video is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand.

Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the audio, and so much more. 

My guest today, Patricia Kelikani, is a filmmaker and video marketer. Patricia creates custom videos for her clients to help them grow their businesses and she also teaches entrepreneurs how to create their own videos.

Read more HERE.

Support the show

]]> Video is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand.

Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the audio, and so much more. 

My guest today, Patricia Kelikani, is a filmmaker and video marketer. Patricia creates custom videos for her clients to help them grow their businesses and she also teaches entrepreneurs how to create their own videos.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-5032184 Mon, 31 Aug 2020 05:00:00 -0400 1187 190 full false Women Entrepreneur's Mindset with Shamyra Parker Women Entrepreneur's Mindset with Shamyra Parker In today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset. 

As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make. 

Shamyra Parker is a self-care advocate who serves women in leadership, with a special emphasis on black women in leadership positions. 

Shamyra focuses on giving them a mental makeover; showing them how to make self-care a non-negotiable so they are emotionally whole and no longer suffering in silence. Suffering largely leads to fatigue and burnout.

Read more HERE.

Support the show

]]> In today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset. 

As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make. 

Shamyra Parker is a self-care advocate who serves women in leadership, with a special emphasis on black women in leadership positions. 

Shamyra focuses on giving them a mental makeover; showing them how to make self-care a non-negotiable so they are emotionally whole and no longer suffering in silence. Suffering largely leads to fatigue and burnout.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-4950188 Mon, 24 Aug 2020 05:00:00 -0400 1686 189 full false How to Create a Social Media Plan Template with Andrea Jones How to Create a Social Media Plan Template with Andrea Jones Do you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive.

Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time? 

Today I’m talking to Andrea Jones about how to create a social media plan template that will not only save you time but help you grow your business. 

You will walk away with five pillars to help you plan your content and a great strategy to help you continue to grow your business in only 10-15 minutes a day! 

Andrea Jones is a social media strategist who is passionate about helping entrepreneurs, change-makers, and creatives figure out their social media in a way that makes sense for them. 

She loves to help those who feel overwhelmed by social media and aren’t sure how to handle doing “all the things.” (Tip: You don’t have to do all the things!)

Read more HERE!

Support the show

]]> Do you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive.

Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time? 

Today I’m talking to Andrea Jones about how to create a social media plan template that will not only save you time but help you grow your business. 

You will walk away with five pillars to help you plan your content and a great strategy to help you continue to grow your business in only 10-15 minutes a day! 

Andrea Jones is a social media strategist who is passionate about helping entrepreneurs, change-makers, and creatives figure out their social media in a way that makes sense for them. 

She loves to help those who feel overwhelmed by social media and aren’t sure how to handle doing “all the things.” (Tip: You don’t have to do all the things!)

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-4846565 Mon, 17 Aug 2020 05:00:00 -0400 1734 188 full false How to Create a Virtual Summit with Krista Miller How to Create a Virtual Summit with Krista Miller A virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one.

The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summit?

And what if you could create a virtual summit in way less time and with far less effort than you think it would take? Have I got your attention yet?

I hope so, because in today’s episode, Krista Miller of Summit in a Box, is here to tell us all about her business and why it just might be exactly what you’re looking for. If you’ve been curious about hosting a virtual summit, you’re going to want to stay tuned for this one!

Read more HERE!

Support the show

]]> A virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one.

The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summit?

And what if you could create a virtual summit in way less time and with far less effort than you think it would take? Have I got your attention yet?

I hope so, because in today’s episode, Krista Miller of Summit in a Box, is here to tell us all about her business and why it just might be exactly what you’re looking for. If you’ve been curious about hosting a virtual summit, you’re going to want to stay tuned for this one!

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-4764470 Mon, 10 Aug 2020 05:00:00 -0400 1610 187 full false How to Become a Top Beauty Influencer with Shassity Stevenson How to Become a Top Beauty Influencer with Shassity Stevenson In order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting.

For Shassity Stevenson, hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business. 

Shassity is not only a beauty influencer, but she also owns Skye Salons (where she uses her hair and texture expertise), and she is also the founder of the Curly Littles Campaign. 

Shassity shares in this episode how she lived on the same street as an Aveda studio, and how her curiosity finally overcame her one day about what went on inside those walls. 

It only took one time of entering the building to make her decision to leave medical school and pursue hair and beauty as a career and no longer just a hobby.

Read more HERE!

Support the show

]]> In order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting.

For Shassity Stevenson, hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business. 

Shassity is not only a beauty influencer, but she also owns Skye Salons (where she uses her hair and texture expertise), and she is also the founder of the Curly Littles Campaign. 

Shassity shares in this episode how she lived on the same street as an Aveda studio, and how her curiosity finally overcame her one day about what went on inside those walls. 

It only took one time of entering the building to make her decision to leave medical school and pursue hair and beauty as a career and no longer just a hobby.

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-4764230 Mon, 03 Aug 2020 05:00:00 -0400 1305 186 full false Marketing Your Online Store with Justine Wiggins of Worthy and Badass Marketing Your Online Store with Justine Wiggins of Worthy and Badass We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.

I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store. 

Justine started making jewelry back in college as a hobby that also gave her a way to make extra money. Since then, her creativity has merged with her passion for helping women understand their worth. 

She’s had several different business names, but a few years ago she joined the Army Reserve as a military police officer. 

When she got home from basic training, she knew that if she was going to get serious about her business, it needed to represent her and how she felt about women. Worth is a big deal to her. “Turn your monster into your ministry” is her soul song. 

One day after she had been processing it for a while, it hit her that “badass” was the perfect word to go along with “worth.” 

She had always used the initials W and B, and so W+B was reborn, and since then, she’s been hard after making women realize their worth while feeling badass.

Read More HERE

Support the show

]]> We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.

I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store. 

Justine started making jewelry back in college as a hobby that also gave her a way to make extra money. Since then, her creativity has merged with her passion for helping women understand their worth. 

She’s had several different business names, but a few years ago she joined the Army Reserve as a military police officer. 

When she got home from basic training, she knew that if she was going to get serious about her business, it needed to represent her and how she felt about women. Worth is a big deal to her. “Turn your monster into your ministry” is her soul song. 

One day after she had been processing it for a while, it hit her that “badass” was the perfect word to go along with “worth.” 

She had always used the initials W and B, and so W+B was reborn, and since then, she’s been hard after making women realize their worth while feeling badass.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-4709315 Mon, 27 Jul 2020 05:00:00 -0400 1667 185 full true Selling from Instagram Selling from Instagram Instagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them. 

Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exactly what your audience needs from you.

Knowing your audience and being able to solve their problems is the only way you’ll effectively be able to sell to them. 

My Instagram Story planner will help you with creating consistent content and this will help tremendously with selling from Instagram. Make sure you download it today!

Read more HERE.

Support the show

]]> Instagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them. 

Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exactly what your audience needs from you.

Knowing your audience and being able to solve their problems is the only way you’ll effectively be able to sell to them. 

My Instagram Story planner will help you with creating consistent content and this will help tremendously with selling from Instagram. Make sure you download it today!

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-4608887 Mon, 20 Jul 2020 05:00:00 -0400 1108 184 full false How to Improve Time Management with Angela Proffitt How to Improve Time Management with Angela Proffitt As a business coach, I can tell you without reservation that the #1 struggle female entrepreneurs have is time management.

My guest on today’s episode of the podcast is Angela Proffitt. Angela began her adult life with “real jobs,” while on the side she was growing a business as a wedding and event planner.

And even though the event planning business has seen a decline due to COVID-19, Angela had begun building a productivity business a couple of years ago that she is now placing more focus on.

What Angela realized as she started to work with entrepreneurs, especially the creative types, was that while they excel at their craft, most of them were fairly clueless about actually running a business.

This led her to create the arm of her business, Getting Sh*t Done, which exists to help business owners put processes and systems in place so that they can, well, get sh*t done.

Read More HERE

Support the show

]]> As a business coach, I can tell you without reservation that the #1 struggle female entrepreneurs have is time management.

My guest on today’s episode of the podcast is Angela Proffitt. Angela began her adult life with “real jobs,” while on the side she was growing a business as a wedding and event planner.

And even though the event planning business has seen a decline due to COVID-19, Angela had begun building a productivity business a couple of years ago that she is now placing more focus on.

What Angela realized as she started to work with entrepreneurs, especially the creative types, was that while they excel at their craft, most of them were fairly clueless about actually running a business.

This led her to create the arm of her business, Getting Sh*t Done, which exists to help business owners put processes and systems in place so that they can, well, get sh*t done.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-4515452 Mon, 13 Jul 2020 05:00:00 -0400 2795 183 full false How to Design Your Dream Life How to Design Your Dream Life Have you designed your dream life?  Many of you probably hesitated to answer that which is why today we're diving into how to design your dream life.

Maybe you went to college and got a degree expecting to graduate and begin serving your community and the world at large. 

But too often, it doesn’t happen that way. My guest today, Denise Walsh, hit a brick wall when trying to serve the people who needed her help the most.

In this episode, Denise shares how she started her home business over a decade ago, and how you, too, can design your dream life.

Read more HERE

Support the show

]]> Have you designed your dream life?  Many of you probably hesitated to answer that which is why today we're diving into how to design your dream life.

Maybe you went to college and got a degree expecting to graduate and begin serving your community and the world at large. 

But too often, it doesn’t happen that way. My guest today, Denise Walsh, hit a brick wall when trying to serve the people who needed her help the most.

In this episode, Denise shares how she started her home business over a decade ago, and how you, too, can design your dream life.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-4427510 Mon, 06 Jul 2020 05:00:00 -0400 1787 182 full false Using Your Voice for Purposeful Work with Lanaire Malone Using Your Voice for Purposeful Work with Lanaire Malone Are you the mother of a middle-school or high-school girl? Or perhaps you have a niece or a daughter of a friend in that age group? If so, listen in today as my guest shares her vision for using your voice for purposeful work by giving these young ladies a hand up as they face hurdles in their lives.

Lanaire Malone is the founder and CEO of Hurdles in Heels, a business dedicated to helping young women face life’s challenges and hurdles head-on, wearing the heels of confidence.

Read More HERE

Support the show

]]> Are you the mother of a middle-school or high-school girl? Or perhaps you have a niece or a daughter of a friend in that age group? If so, listen in today as my guest shares her vision for using your voice for purposeful work by giving these young ladies a hand up as they face hurdles in their lives.

Lanaire Malone is the founder and CEO of Hurdles in Heels, a business dedicated to helping young women face life’s challenges and hurdles head-on, wearing the heels of confidence.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-4330118 Mon, 29 Jun 2020 05:00:00 -0400 1953 181 full false Is a Kickstarter Campaign or a Beta Launch Right for You? Is a Kickstarter Campaign or a Beta Launch Right for You? If you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. 

My guest on today’s podcast has an amazing story to share. 

Becca Davison appeared on Shark Tank with her mom, who actually created their product, Unbuckle Me, a tool to help grandparents and those with physical limitations unbuckle their child’s car seats with ease. 

Becca and her mother were well-prepared for their time in front of the sharks and ultimately walked away funded by sharks Mark Cuban and Lori Greiner. 

That funding, along with a Kickstarter campaign, got their business rolling.

Read more HERE

Support the show

]]> If you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. 

My guest on today’s podcast has an amazing story to share. 

Becca Davison appeared on Shark Tank with her mom, who actually created their product, Unbuckle Me, a tool to help grandparents and those with physical limitations unbuckle their child’s car seats with ease. 

Becca and her mother were well-prepared for their time in front of the sharks and ultimately walked away funded by sharks Mark Cuban and Lori Greiner. 

That funding, along with a Kickstarter campaign, got their business rolling.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-4240034 Mon, 22 Jun 2020 05:00:00 -0400 1484 180 full false How to Think Like a Boss with Kate Crocco How to Think Like a Boss with Kate Crocco As female business owners, I see all too often that we struggle with a lack of self-confidence that can help us think like a boss.

Let’s be honest, it’s extremely difficult to build a business and be a mom, all at the same time. 

There are so many demands on our time as women. Are there ways to continue to grow a business, while at the same time being the mom you want to be? 

The answer is an emphatic yes! 

My guest today, Kate Crocco, is sharing some of the lessons she learned when she transitioned from her own brick and mortar psychotherapy practice to Mom to two daughters, business mindset coach, and author.

Read more HERE

Support the show

]]> As female business owners, I see all too often that we struggle with a lack of self-confidence that can help us think like a boss.

Let’s be honest, it’s extremely difficult to build a business and be a mom, all at the same time. 

There are so many demands on our time as women. Are there ways to continue to grow a business, while at the same time being the mom you want to be? 

The answer is an emphatic yes! 

My guest today, Kate Crocco, is sharing some of the lessons she learned when she transitioned from her own brick and mortar psychotherapy practice to Mom to two daughters, business mindset coach, and author.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-4131794 Mon, 15 Jun 2020 05:00:00 -0400 2084 179 full false Book Launch Party for Influencer Entrepreneurs Book Launch Party for Influencer Entrepreneurs This episode of the podcast is a super special one for me. That’s because today’s episode was recorded during my live book launch party!

That’s right, I have released my first book, Influencer Entrepreneurs. I hope you all have your own copy by now, but in case you don’t, head right over to the website and place your order! 

And when you do, be sure to download the FREE workbook to go along with your book. The workbook will be such a help to you as you go through the exercises in the book. 

You Need to Get Your Message Out There! (Especially during Covid-19.)

The first thing I want to say is that when I was writing this book, I was thinking about all of you, my audience. If you are reading this, you are the very person I wrote the book for. 

As influencer entrepreneurs, it is crucial that you get your message out there, that you let people know what it is you do and why.

 And that is exactly what this book is about. In the book, I lay out a 4-step framework that teaches you exactly how to do it. 

My 4-step framework teaches you how to truly advocate for yourself so that you can build your audience, grow your business, and make more money online. 

As this book launches, we are living through unprecedented times in the world. Covid-19 is very much on the scene and are still in the middle of a worldwide pandemic. Many bloggers and influencers are taking a step back from their online businesses, unsure of how to move forward. 

But in times like these, it’s more important than ever to get your message out there and grow your brand. Your people need to hear what you have to share and the solutions you offer for their problems.

Read more HERE!

Support the show

]]> This episode of the podcast is a super special one for me. That’s because today’s episode was recorded during my live book launch party!

That’s right, I have released my first book, Influencer Entrepreneurs. I hope you all have your own copy by now, but in case you don’t, head right over to the website and place your order! 

And when you do, be sure to download the FREE workbook to go along with your book. The workbook will be such a help to you as you go through the exercises in the book. 

You Need to Get Your Message Out There! (Especially during Covid-19.)

The first thing I want to say is that when I was writing this book, I was thinking about all of you, my audience. If you are reading this, you are the very person I wrote the book for. 

As influencer entrepreneurs, it is crucial that you get your message out there, that you let people know what it is you do and why.

 And that is exactly what this book is about. In the book, I lay out a 4-step framework that teaches you exactly how to do it. 

My 4-step framework teaches you how to truly advocate for yourself so that you can build your audience, grow your business, and make more money online. 

As this book launches, we are living through unprecedented times in the world. Covid-19 is very much on the scene and are still in the middle of a worldwide pandemic. Many bloggers and influencers are taking a step back from their online businesses, unsure of how to move forward. 

But in times like these, it’s more important than ever to get your message out there and grow your brand. Your people need to hear what you have to share and the solutions you offer for their problems.

Read more HERE!

Support the show

]]> Jenny Melrose Buzzsprout-4056539 Mon, 08 Jun 2020 05:00:00 -0400 4260 178 full false 4 Tactics for a Building a Successful Business Facebook Page 4 Tactics for a Building a Successful Business Facebook Page If you’ve tried and failed to build a successful business Facebook page lately, I am here to help! We're diving into specific tactics for building a successful business Facebook page.

It seems next to impossible to get any traction with business Facebook pages these days but my guest on this episode of the podcast is going to share her tips and tricks for doing just that.

Read more HERE

Support the show

]]> If you’ve tried and failed to build a successful business Facebook page lately, I am here to help! We're diving into specific tactics for building a successful business Facebook page.

It seems next to impossible to get any traction with business Facebook pages these days but my guest on this episode of the podcast is going to share her tips and tricks for doing just that.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3963539 Mon, 01 Jun 2020 05:00:00 -0400 1863 177 full false How to Create Consistent Content How to Create Consistent Content One of the things I hear most often from the online business owners I know is how hard it is to create consistent content. 

Whether we’re in the middle of a global pandemic, which has thrown you into crisis-schooling your children, or it’s just a regular week, consistently creating content can be a struggle. 

In today’s episode, I am going to provide you with some strategies and tips to make consistent content creation easier for you. 

But before we dive into those tips, I want to be sure you’ve gotten your copy of my new book, Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online. 

Did you know that I have a free workbook that goes along with the book, as well? You can get the book and the workbook by going to jennymelrose.com/book.

Read more HERE

Support the show

]]> One of the things I hear most often from the online business owners I know is how hard it is to create consistent content. 

Whether we’re in the middle of a global pandemic, which has thrown you into crisis-schooling your children, or it’s just a regular week, consistently creating content can be a struggle. 

In today’s episode, I am going to provide you with some strategies and tips to make consistent content creation easier for you. 

But before we dive into those tips, I want to be sure you’ve gotten your copy of my new book, Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online. 

Did you know that I have a free workbook that goes along with the book, as well? You can get the book and the workbook by going to jennymelrose.com/book.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3861785 Mon, 25 May 2020 05:00:00 -0400 1449 176 full false What is Personal Branding with Bernel Westbrook What is Personal Branding with Bernel Westbrook As an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. 

But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist?

If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! 

My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm specializes in branding and web design.

Read more HERE

Support the show

]]> As an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. 

But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist?

If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! 

My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm specializes in branding and web design.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3774059 Mon, 18 May 2020 05:00:00 -0400 1134 175 full false Cathy Heller: How to Turn Your Passion into Your Dream Job Cathy Heller: How to Turn Your Passion into Your Dream Job Cathy Heller is the author and podcast host of Don't Keep Your Day Job and is sharing how you can turn your passion into your dream job.

Has the pandemic got you thinking about starting your own business? Are you confused about where to begin or what you can do? Are you unhappy in your day job but scared to make a change?

My guest today asked herself a question at the beginning of her entrepreneurial journey that changed everything for her. She asked, “Is it Beyonce’ or bust? Or is there something in between?”

Read more HERE

Support the show

]]> Cathy Heller is the author and podcast host of Don't Keep Your Day Job and is sharing how you can turn your passion into your dream job.

Has the pandemic got you thinking about starting your own business? Are you confused about where to begin or what you can do? Are you unhappy in your day job but scared to make a change?

My guest today asked herself a question at the beginning of her entrepreneurial journey that changed everything for her. She asked, “Is it Beyonce’ or bust? Or is there something in between?”

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3688456 Mon, 11 May 2020 05:00:00 -0400 2111 174 full false How to Create a Product for Your Audience How to Create a Product for Your Audience Lately, we’ve been talking a lot about creating products and there is a good reason for that. Now is the best time to be thinking about what kind of product you can create for your audience and how to get them to the point of wanting to buy. 

Whether you’ve already started brainstorming the product you would like to create or are just now starting to dream one up, we will be walking through all the steps you need to take to get your audience down the path to your product. 

Before we get to that I have a super exciting announcement to make! I want to be sure you are aware that my book is now available on Amazon! 

“Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online” will help you so much in really figuring out how to align yourself and make sure you are monetizing and growing your business. 

If you haven’t done it yet, make sure you order the book today. 

Read more HERE

Support the show

]]> Lately, we’ve been talking a lot about creating products and there is a good reason for that. Now is the best time to be thinking about what kind of product you can create for your audience and how to get them to the point of wanting to buy. 

Whether you’ve already started brainstorming the product you would like to create or are just now starting to dream one up, we will be walking through all the steps you need to take to get your audience down the path to your product. 

Before we get to that I have a super exciting announcement to make! I want to be sure you are aware that my book is now available on Amazon! 

“Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online” will help you so much in really figuring out how to align yourself and make sure you are monetizing and growing your business. 

If you haven’t done it yet, make sure you order the book today. 

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3581359 Mon, 04 May 2020 05:00:00 -0400 1222 173 full false Building a Personal Brand with Nakisha Washington Building a Personal Brand with Nakisha Washington As a business owner, one of the most important things to pay attention to, in order to attract your ideal audience, is building a personal brand.

You need to decide what your personal brand should look like, what you should talk about, and who you should be targeting. 

There are so many branding coaches both online and on social media platforms, and the information can get overwhelming. What and who should you listen to? 

My guest on today’s episode is Nakisha Washington. Her job is to help people better articulate their personal and professional brands online and in person. 

Nakisha is also one of my KNOWTribe sisters. She is a writer, consultant, and business coach.

Read More HERE

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]]> As a business owner, one of the most important things to pay attention to, in order to attract your ideal audience, is building a personal brand.

You need to decide what your personal brand should look like, what you should talk about, and who you should be targeting. 

There are so many branding coaches both online and on social media platforms, and the information can get overwhelming. What and who should you listen to? 

My guest on today’s episode is Nakisha Washington. Her job is to help people better articulate their personal and professional brands online and in person. 

Nakisha is also one of my KNOWTribe sisters. She is a writer, consultant, and business coach.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-3476452 Mon, 27 Apr 2020 05:00:00 -0400 1523 172 full false What is Tailwind? What is Tailwind? Scheduling social media content can often be cumbersome and time consuming, but we're diving into specifically what is Tailwind to ease it.

If you’ve been in the online marketing space for any length of time, you know that algorithms are ever-changing. Pinterest recently announced some changes in the types of content they want published to their platform and it has sent bloggers reeling. 

In order to answer your questions, and calm your fears that your pins will never get seen again, I have brought on a Pinterest expert today to help us understand what’s new with Pinterest and how we as bloggers can comply in order to see continued success from the platform. 

Alisa Meredith is the Pinterest Product Specialist at Tailwind. 

She has been a Pinterest marketer since the very beginning of Pinterest. If you’ve never heard Alisa speak, let me just tell you that she loves Pinterest.

Read more HERE

Support the show

]]> Scheduling social media content can often be cumbersome and time consuming, but we're diving into specifically what is Tailwind to ease it.

If you’ve been in the online marketing space for any length of time, you know that algorithms are ever-changing. Pinterest recently announced some changes in the types of content they want published to their platform and it has sent bloggers reeling. 

In order to answer your questions, and calm your fears that your pins will never get seen again, I have brought on a Pinterest expert today to help us understand what’s new with Pinterest and how we as bloggers can comply in order to see continued success from the platform. 

Alisa Meredith is the Pinterest Product Specialist at Tailwind. 

She has been a Pinterest marketer since the very beginning of Pinterest. If you’ve never heard Alisa speak, let me just tell you that she loves Pinterest.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3302455 Mon, 20 Apr 2020 05:00:00 -0400 1484 171 full false Common Instagram Mistakes & How to Overcome Them Common Instagram Mistakes & How to Overcome Them Instagram remains the hottest social media platform today, but do you know how to take full advantage of it and what it has to offer to influencers? 

Have you tried to understand IG but you just can’t quite figure it out? Do you think you’re too small for IG to work for you?

We are talking about common Instagram mistakes and how to overcome them with The Design Twins who have an engaged following of over 600k on Instagram.

Read More HERE

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]]> Instagram remains the hottest social media platform today, but do you know how to take full advantage of it and what it has to offer to influencers? 

Have you tried to understand IG but you just can’t quite figure it out? Do you think you’re too small for IG to work for you?

We are talking about common Instagram mistakes and how to overcome them with The Design Twins who have an engaged following of over 600k on Instagram.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-3290176 Mon, 13 Apr 2020 05:00:00 -0400 1433 170 full false What is a Content Creator? What is a Content Creator? If you dip into the online world at all these days, you will hear folks talking about being content creators. But what exactly is a content creator? 

And do you need to be one?

 In today’s episode, I explain what a content creator does and how becoming one can increase the size of your audience, both online and for brick and mortar businesses. 

When this episode airs, we will have just wrapped up our virtual IEA and I wanted to share some exciting news that I shared during the virtual conference, in case you missed it.

I have decided to take my masterminds and make them better than ever before, so I have put together an IEA mastermind. 

Read More HERE

Support the show

]]> If you dip into the online world at all these days, you will hear folks talking about being content creators. But what exactly is a content creator? 

And do you need to be one?

 In today’s episode, I explain what a content creator does and how becoming one can increase the size of your audience, both online and for brick and mortar businesses. 

When this episode airs, we will have just wrapped up our virtual IEA and I wanted to share some exciting news that I shared during the virtual conference, in case you missed it.

I have decided to take my masterminds and make them better than ever before, so I have put together an IEA mastermind. 

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-3212245 Mon, 06 Apr 2020 05:00:00 -0400 992 169 full false How to Boost your Blog with The Blog Fixer How to Boost your Blog with The Blog Fixer In order to get your content seen you need to be thinking about how to boost your blog traffic and we're offering simple ways to get it done.

As bloggers, we all have those tasks that we hate: mostly the technical stuff. And we have the parts that we love: creating amazing content, creating beautiful graphics, and interacting with our audience. 

In today’s episode, I am chatting with Kris and Katie Kimball of The Blog Fixer. 

They strive to automate and handle the technical (and boring) things that bloggers tend to dislike, which allows bloggers to focus on what they love. Their business has helped over 3,000 Wordpress sites at this time. 

Katie, Kris’s wife, is a teacher by trade and has been blogging for 11 years. She loved writing and being able to help others on her blog, Kitchen Stewardship, but disliked the technical side of things. That’s where Kris came in, with his background in software development. 

 
Read more HERE

Support the show

]]> In order to get your content seen you need to be thinking about how to boost your blog traffic and we're offering simple ways to get it done.

As bloggers, we all have those tasks that we hate: mostly the technical stuff. And we have the parts that we love: creating amazing content, creating beautiful graphics, and interacting with our audience. 

In today’s episode, I am chatting with Kris and Katie Kimball of The Blog Fixer. 

They strive to automate and handle the technical (and boring) things that bloggers tend to dislike, which allows bloggers to focus on what they love. Their business has helped over 3,000 Wordpress sites at this time. 

Katie, Kris’s wife, is a teacher by trade and has been blogging for 11 years. She loved writing and being able to help others on her blog, Kitchen Stewardship, but disliked the technical side of things. That’s where Kris came in, with his background in software development. 

 
Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3144907 Mon, 30 Mar 2020 05:00:00 -0400 1999 168 full false How Do You Measure Influence How Do You Measure Influence As a coach for bloggers and influencers I am routinely asked, "How do you measure influence?"

We're diving into how you measure your influence in order to become a top paid influencer.

Bloggers often wonder what size their audience needs to be in order to work with brands. How do you measure your influence? That’s what we’re getting into on today’s podcast.

My guest, Bruno Bornsztein is one of the founders of InfluenceKit. 

InfluenceKit is a web-based software program to help influencers prove their value and make more money.

Read more HERE

Support the show

]]> As a coach for bloggers and influencers I am routinely asked, "How do you measure influence?"

We're diving into how you measure your influence in order to become a top paid influencer.

Bloggers often wonder what size their audience needs to be in order to work with brands. How do you measure your influence? That’s what we’re getting into on today’s podcast.

My guest, Bruno Bornsztein is one of the founders of InfluenceKit. 

InfluenceKit is a web-based software program to help influencers prove their value and make more money.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-3068167 Mon, 23 Mar 2020 05:00:00 -0400 1670 167 full false How to Know Your Worth with Letitia Frye How to Know Your Worth with Letitia Frye Are you wondering how to determine your worth?  Letitia Frye is sharing how to know your worth so that you can continue to improve your business.

As women, I believe we all struggle with knowing our worth. I hear it from my clients and from other women I talk to. We don’t understand our self-worth and we confuse our personal worth with our business success. 

My guest today knows a bit about this topic. Letitia Frye is known most for being America’s foremost “auctiontainer.” 

She is a classically trained auctioneer and specializes in non-profit benefits. She is a theater major, so she combined her entertainment background with her job of auctioneering to create “auctiontainment.”

She is also a published author and motivational speaker.

Read more Here

Support the show

]]> Are you wondering how to determine your worth?  Letitia Frye is sharing how to know your worth so that you can continue to improve your business.

As women, I believe we all struggle with knowing our worth. I hear it from my clients and from other women I talk to. We don’t understand our self-worth and we confuse our personal worth with our business success. 

My guest today knows a bit about this topic. Letitia Frye is known most for being America’s foremost “auctiontainer.” 

She is a classically trained auctioneer and specializes in non-profit benefits. She is a theater major, so she combined her entertainment background with her job of auctioneering to create “auctiontainment.”

She is also a published author and motivational speaker.

Read more Here

Support the show

]]> Jenny Melrose Buzzsprout-3001450 Mon, 16 Mar 2020 05:00:00 -0400 2257 166 full false Lydia Fenet: The Most Powerful Woman in the Room is You. Lydia Fenet: The Most Powerful Woman in the Room is You. Lydia Fenet teaches us how to command a room and sell your way to success with our confidence in ourselves and our value.

Lydia Fenet is a global managing director for Christie’s Auction House and is the lead benefit auctioneer. 

She has two roles in her company: she spends her days in the office securing large-scale global partnerships for Christie’s and she spends her nights on stage raising money for non-profits around the world. 

Lydia is also the author of the book “The Most Powerful Woman in The Room Is You.” 

Read the rest HERE.

Support the show

]]> Lydia Fenet teaches us how to command a room and sell your way to success with our confidence in ourselves and our value.

Lydia Fenet is a global managing director for Christie’s Auction House and is the lead benefit auctioneer. 

She has two roles in her company: she spends her days in the office securing large-scale global partnerships for Christie’s and she spends her nights on stage raising money for non-profits around the world. 

Lydia is also the author of the book “The Most Powerful Woman in The Room Is You.” 

Read the rest HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2914531 Mon, 09 Mar 2020 05:00:00 -0400 1664 165 full false How to Have Organic Instagram Growth with Erica Fraser of Mom Break How to Have Organic Instagram Growth with Erica Fraser of Mom Break We all want Instagram growth, but the best kind of growth for your business is organic Instagram growth and today we're diving into how to get it with someone that has done it and continues to do it.

Instagram is a topic that I continue to talk about on this podcast because of its potential impact on your business. It’s a great place to engage with your followers and to let them into your real life.

My guest today has seen her IG following and engagement explode in the past several months, so I asked her to come on the podcast to chat about how she had organic Instagram growth. 

Erica is a professional marketer by trade, helping small businesses take the overwhelm out of marketing and make it easy, fun, and more accessible. 

Erica is most passionate about her blog Mom Break. It’s a mommy blog that’s all about helping to take the pressure out of being a mom by just sharing the normalcy of her everyday life with 2 young kids.

Read the rest HERE

Support the show

]]> We all want Instagram growth, but the best kind of growth for your business is organic Instagram growth and today we're diving into how to get it with someone that has done it and continues to do it.

Instagram is a topic that I continue to talk about on this podcast because of its potential impact on your business. It’s a great place to engage with your followers and to let them into your real life.

My guest today has seen her IG following and engagement explode in the past several months, so I asked her to come on the podcast to chat about how she had organic Instagram growth. 

Erica is a professional marketer by trade, helping small businesses take the overwhelm out of marketing and make it easy, fun, and more accessible. 

Erica is most passionate about her blog Mom Break. It’s a mommy blog that’s all about helping to take the pressure out of being a mom by just sharing the normalcy of her everyday life with 2 young kids.

Read the rest HERE

Support the show

]]> Jenny Melrose Buzzsprout-2859079 Mon, 02 Mar 2020 05:00:00 -0500 2469 164 full false How to Create an Online Course How to Create an Online Course As bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. 

There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses.

I am super excited to have a guest on the podcast today talking about creating online courses, and who will be one of our guests at IEA.

Have you got your ticket to IEA yet? They’re so close to being sold out so if you haven’t registered, I strongly recommend you do it today. Now, onto that special guest...

Len Markidan is a course creator and marketer. He is also the chief marketing officer of Podia.

Read More HERE

Support the show

]]> As bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. 

There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses.

I am super excited to have a guest on the podcast today talking about creating online courses, and who will be one of our guests at IEA.

Have you got your ticket to IEA yet? They’re so close to being sold out so if you haven’t registered, I strongly recommend you do it today. Now, onto that special guest...

Len Markidan is a course creator and marketer. He is also the chief marketing officer of Podia.

Read More HERE

Support the show

]]> Jenny Melrose Buzzsprout-2796853 Mon, 24 Feb 2020 05:00:00 -0500 1267 163 full false The Importance of a Business Mission Statement The Importance of a Business Mission Statement When starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about.

If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you can, too.

I’m so excited to have Chrystal Rose back on the podcast. 

Chrystal is the owner of Rebellia, an online clothing store for women with muscles and curves. She is also the founder of Mental Message, a nonprofit that exists to help people in the mental health space.

Read more HERE.

Support the show

]]> When starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about.

If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you can, too.

I’m so excited to have Chrystal Rose back on the podcast. 

Chrystal is the owner of Rebellia, an online clothing store for women with muscles and curves. She is also the founder of Mental Message, a nonprofit that exists to help people in the mental health space.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2736439 Mon, 17 Feb 2020 05:00:00 -0500 1315 162 full false How to Increase Productivity with Tonya Dalton How to Increase Productivity with Tonya Dalton As we move deeper into 2020, are you feeling less than productive? What’s happened to those resolutions or goals you set back in January? Are you ready to learn how to increase productivity to help you move your business forward? 

If any of this speaks to you, if you can identify with feeling like you have too little time and too much to do, then stay tuned for today’s episode.

My guest, Tonya Dalton is a wife, a mother, an entrepreneur, and now an author. She is also a recovering perfectionist.

Read the rest HERE.

Support the show

]]> As we move deeper into 2020, are you feeling less than productive? What’s happened to those resolutions or goals you set back in January? Are you ready to learn how to increase productivity to help you move your business forward? 

If any of this speaks to you, if you can identify with feeling like you have too little time and too much to do, then stay tuned for today’s episode.

My guest, Tonya Dalton is a wife, a mother, an entrepreneur, and now an author. She is also a recovering perfectionist.

Read the rest HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2682448 Mon, 10 Feb 2020 05:00:00 -0500 2690 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing, productivity 161 full false How to Stay Up with the Latest Algorithm Update How to Stay Up with the Latest Algorithm Update Are you tired of trying to figure out what the latest algorithm updates are and how to keep up with them? 

That’s what I’m talking about today and I promise you it won’t be boring. So, stay tuned!

Use code KINDNESS to get 40% off Mastering Your Influence.

Read more HERE.

Support the show

]]> Are you tired of trying to figure out what the latest algorithm updates are and how to keep up with them? 

That’s what I’m talking about today and I promise you it won’t be boring. So, stay tuned!

Use code KINDNESS to get 40% off Mastering Your Influence.

Read more HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2618824 Mon, 03 Feb 2020 05:00:00 -0500 1074 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing, google algorithm 160 full false How to Market Your Business with McKenzie Cunningham How to Market Your Business with McKenzie Cunningham McKenzie Cunningham is the founder of SurSHE, which is a two-fold business. 

For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. 

If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. 

McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how we met.

Read the rest HERE

Support the show

]]> McKenzie Cunningham is the founder of SurSHE, which is a two-fold business. 

For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. 

If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. 

McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how we met.

Read the rest HERE

Support the show

]]> Jenny Melrose Buzzsprout-2567251 Mon, 27 Jan 2020 05:00:00 -0500 2010 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing 159 full false How to Measure a Sponsored Post Success How to Measure a Sponsored Post Success How do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers. 

That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject. 

There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and have it be a strong income stream, Pitch Perfect Pro is open right now. 

We are only open for a limited time, however. 

Pitch Perfect Pro is the step-by-step guide that you need. If you’re not already a student, make sure you get in while you can. We’ll be talking about some pieces of Pitch Perfect Pro in today’s episode. Make sure you sign up so that you can see exactly what those pieces look like!

Read the rest HERE!

Support the show

]]> How do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers. 

That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject. 

There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and have it be a strong income stream, Pitch Perfect Pro is open right now. 

We are only open for a limited time, however. 

Pitch Perfect Pro is the step-by-step guide that you need. If you’re not already a student, make sure you get in while you can. We’ll be talking about some pieces of Pitch Perfect Pro in today’s episode. Make sure you sign up so that you can see exactly what those pieces look like!

Read the rest HERE!

Support the show

]]> Jenny Melrose Buzzsprout-2506489 Mon, 20 Jan 2020 05:00:00 -0500 1690 female entrepreneurs, small businesses, influencers, instagram, brand identity, marketing, sponsored post, sponsored campaigns, influencer marketing 158 full false What is the Importance of a Women's Collective with Sarah Benken What is the Importance of a Women's Collective with Sarah Benken re you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode!

Sarah Benken is the founder of the KNOW Book + Tribe. 

The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the available cities on their website). I found Sarah through the Charlotte, NC edition of the KNOW Book +Tribe. 

The Tribe is the community that has been built around the members. The Book has become a display of the highly-vetted, high-caliber members of the community. If you want to become a part of the Book, you can do that by joining the Tribe.

Find the full show notes HERE.

Support the show

]]> re you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode!

Sarah Benken is the founder of the KNOW Book + Tribe. 

The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the available cities on their website). I found Sarah through the Charlotte, NC edition of the KNOW Book +Tribe. 

The Tribe is the community that has been built around the members. The Book has become a display of the highly-vetted, high-caliber members of the community. If you want to become a part of the Book, you can do that by joining the Tribe.

Find the full show notes HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2440709 Mon, 13 Jan 2020 05:00:00 -0500 1960 female entrepreneurs, small businesses, influencers, attraction marketing, marketing 157 full false How to Increase Instagram Engagement How to Increase Instagram Engagement Instagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours.

If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. 

My guest today knows all about engagement on Instagram because she has built a business around teaching it. 

Jillian O’Keefe is great at taking people’s vulnerable, true, and authentic stories and turning those into raving fans on Instagram. She also creates that engagement that everyone craves on Instagram.

Read the whole episode HERE.

Support the show

]]> Instagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours.

If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. 

My guest today knows all about engagement on Instagram because she has built a business around teaching it. 

Jillian O’Keefe is great at taking people’s vulnerable, true, and authentic stories and turning those into raving fans on Instagram. She also creates that engagement that everyone craves on Instagram.

Read the whole episode HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2392559 Mon, 06 Jan 2020 05:00:00 -0500 1187 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing 156 full false How Instagram Live Video Works to Build Your Brand with Kimberly Espinel How Instagram Live Video Works to Build Your Brand with Kimberly Espinel If you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother?

But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement.

If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. 

My guest, Kimberly Espinel is a food photographer and stylist, content creator, educator and podcaster at The Little Plantation. 

She creates visual content for food brands and works with bloggers in the food space to help them improve their photography and their Instagram strategy.

Click HERE to read the rest!

Support the show

]]> If you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother?

But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement.

If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. 

My guest, Kimberly Espinel is a food photographer and stylist, content creator, educator and podcaster at The Little Plantation. 

She creates visual content for food brands and works with bloggers in the food space to help them improve their photography and their Instagram strategy.

Click HERE to read the rest!

Support the show

]]> Jenny Melrose Buzzsprout-2309150 Mon, 30 Dec 2019 05:00:00 -0500 1771 female entrepreneurs, small businesses, influencers, instagram, instagram live, marketing 155 full false How to Improve SEO with Ty Kilgore How to Improve SEO with Ty Kilgore  Take the time to listen in to this episode to get a better grasp of how you can improve your SEO.

If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference. 

I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today. 

Ty owns Everything Digital Marketing, and his wife, Kami, created the Everything Food Conference. 

About a year and a half ago, Ty was working a 9 - 5 job in the digital marketing space.

 After the Everything Food Conference that year, he and Kami sent out a post-conference survey and asked their attendees “What is some information you would like to know more about?” 

Over 200 people filled out the survey and nearly all of them responded that they wanted to know more about SEO. It became a great opportunity because of Ty’s 12-year background in the SEO industry.

Read more HERE

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]]>  Take the time to listen in to this episode to get a better grasp of how you can improve your SEO.

If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference. 

I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today. 

Ty owns Everything Digital Marketing, and his wife, Kami, created the Everything Food Conference. 

About a year and a half ago, Ty was working a 9 - 5 job in the digital marketing space.

 After the Everything Food Conference that year, he and Kami sent out a post-conference survey and asked their attendees “What is some information you would like to know more about?” 

Over 200 people filled out the survey and nearly all of them responded that they wanted to know more about SEO. It became a great opportunity because of Ty’s 12-year background in the SEO industry.

Read more HERE

Support the show

]]> Jenny Melrose Buzzsprout-2308952 Mon, 23 Dec 2019 05:00:00 -0500 2807 female entrepreneurs, small businesses, influencers, seo, keywords 154 full false How to Develop the Brand Identity of a Food Blog with Madison Wetherill How to Develop the Brand Identity of a Food Blog with Madison Wetherill If you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.

My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. 

She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. 

Prior to Grace and Vine, Madison had her own food blog. After she got out of college, she found that she had a ton of free time and didn’t know what to do with it, so she started doing freelance design and blogging at the same time.

Read the Full Content HERE!

Support the show

]]> If you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.

My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. 

She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. 

Prior to Grace and Vine, Madison had her own food blog. After she got out of college, she found that she had a ton of free time and didn’t know what to do with it, so she started doing freelance design and blogging at the same time.

Read the Full Content HERE!

Support the show

]]> Jenny Melrose Buzzsprout-2263472 Mon, 16 Dec 2019 05:00:00 -0500 1865 female entrepreneurs, small businesses, influencers, instagram, brand identity, marketing 153 full false Brand Sponsorship Questions Answered & Secrets Revealed Brand Sponsorship Questions Answered & Secrets Revealed Out of all the questions I get asked, the majority of them have to do with brand sponsorships. So, I decided to do something a little bit different with this episode. 

Today we are going to deep dive into your all your brand sponsorship questions. What I want to do is troubleshoot these problems so that if you encounter something like this six months from now, you will know where to find an answer.

I encourage you to listen in as I go very quickly through the most common questions I get on this topic. Also make sure to grab your pdf with all the answers.  Ready? Let’s dive in HERE!

Support the show

]]> Out of all the questions I get asked, the majority of them have to do with brand sponsorships. So, I decided to do something a little bit different with this episode. 

Today we are going to deep dive into your all your brand sponsorship questions. What I want to do is troubleshoot these problems so that if you encounter something like this six months from now, you will know where to find an answer.

I encourage you to listen in as I go very quickly through the most common questions I get on this topic. Also make sure to grab your pdf with all the answers.  Ready? Let’s dive in HERE!

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]]> Jenny Melrose Buzzsprout-2213306 Mon, 09 Dec 2019 05:00:00 -0500 1461 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing, brand sponsorship 152 full false Facebook Group Engagement Posts with Dana Malstaff Facebook Group Engagement Posts with Dana Malstaff Have you fallen for the hype that Facebook is dead? We hear it everywhere these days. “You can’t build a brand on Facebook unless you want to pay to play.”

But is it true? Heck, I haven’t had much success with Facebook in the last few years myself, so I have moved a ton of my focus over to Instagram.

But then, I started using a new strategy. A strategy developed by my guest today. 

And since I began using Dana Malstaff’s strategy, my Facebook community engagement has grown by 706%. That’s right, folks. Percent. Not 706 people. 

706 percent.

Have I got your attention? Awesome, let’s jump into all the wonderful information that Dana shared with me!

Read the full article HERE

Support the show

]]> Have you fallen for the hype that Facebook is dead? We hear it everywhere these days. “You can’t build a brand on Facebook unless you want to pay to play.”

But is it true? Heck, I haven’t had much success with Facebook in the last few years myself, so I have moved a ton of my focus over to Instagram.

But then, I started using a new strategy. A strategy developed by my guest today. 

And since I began using Dana Malstaff’s strategy, my Facebook community engagement has grown by 706%. That’s right, folks. Percent. Not 706 people. 

706 percent.

Have I got your attention? Awesome, let’s jump into all the wonderful information that Dana shared with me!

Read the full article HERE

Support the show

]]> Jenny Melrose Buzzsprout-2195114 Mon, 02 Dec 2019 05:00:00 -0500 2382 female entrepreneurs, small businesses, influencers, facebook groups, marketing 151 full false Attraction Marketing for Your Business with Krista Pullman Attraction Marketing for Your Business with Krista Pullman If you are trying to attract more customers to your business, you need to firmly establish yourself as an expert in your niche. 

Attracting potential customers requires you to share your story and knowledge in an authentic way which builds trust with your audience and keeps them coming back to you for more information and products. 

My guest today is an expert in attraction marketing and I am excited to have her share her knowledge with all of us.

Read the rest HERE.

Support the show

]]> If you are trying to attract more customers to your business, you need to firmly establish yourself as an expert in your niche. 

Attracting potential customers requires you to share your story and knowledge in an authentic way which builds trust with your audience and keeps them coming back to you for more information and products. 

My guest today is an expert in attraction marketing and I am excited to have her share her knowledge with all of us.

Read the rest HERE.

Support the show

]]> Jenny Melrose Buzzsprout-2086869 Mon, 25 Nov 2019 05:00:00 -0500 1580 female entrepreneurs, small businesses, influencers, instagram, attraction marketing, marketing full false How to Consistently Create Content for Instagram Stories How to Consistently Create Content for Instagram Stories Do you struggle with posting to Instagram stories consistently? If so, then stick around, because today we are going to dive into how to consistently create content for Instagram stories. 

Knowing that I want to have a 24-hour period with something always in my Instagram stories can feel really overwhelming and has caused me to shut down just because I didn’t know what to create or put out. 

Over the last month or two, I’ve been working on a strategy that changed how I approach my content.

As always, I have a download for you that will not only walk you through the questions but give you a space to write down different ideas that will work best for you and your business. Grab it HERE!

Support the show

]]> Do you struggle with posting to Instagram stories consistently? If so, then stick around, because today we are going to dive into how to consistently create content for Instagram stories. 

Knowing that I want to have a 24-hour period with something always in my Instagram stories can feel really overwhelming and has caused me to shut down just because I didn’t know what to create or put out. 

Over the last month or two, I’ve been working on a strategy that changed how I approach my content.

As always, I have a download for you that will not only walk you through the questions but give you a space to write down different ideas that will work best for you and your business. Grab it HERE!

Support the show

]]> Jenny Melrose Buzzsprout-2023926 Mon, 18 Nov 2019 05:00:00 -0500 1542 female entrepreneurs, small businesses, influencers, instagram 149 full false Overcoming Obstacles as an Entrepreneur with Nesha Pai Overcoming Obstacles as an Entrepreneur with Nesha Pai If you need to be encouraged that overcoming obstacles is something you can do then you’re going to love today’s episode.

My guest today is Nesha Pai. Nesha is the founder of Pai CPA, which is an outsourced accounting department for small businesses. 

Unlike most of my guests on the podcast, Nesha actually lives in Charlotte and we have been able to meet in person. 

Support the show

]]> If you need to be encouraged that overcoming obstacles is something you can do then you’re going to love today’s episode.

My guest today is Nesha Pai. Nesha is the founder of Pai CPA, which is an outsourced accounting department for small businesses. 

Unlike most of my guests on the podcast, Nesha actually lives in Charlotte and we have been able to meet in person. 

Support the show

]]> Jenny Melrose Buzzsprout-2016225 Mon, 11 Nov 2019 05:00:00 -0500 1656 female entrepreneurs, small businesses, influencers, overcoming 148 full false Great Conversation Starters for Conferences with Andy Storch Great Conversation Starters for Conferences with Andy Storch I first met today’s guest over a year ago at Podcast Movement, where I was speaking and he was in the audience. We have continued to follow each other since then and I am very excited to have him on the show today.

Andy Storch is a husband and father to two kids. He is a consultant, coach, and speaker; his main business is in corporate talent development, where he connects great leaders with talent solution developments and turn their strategy into action. 

He hosts two podcasts - Talent Development Hotseat and The Andy Storch Show. 

Andy attends a lot of conferences and is also hosting his own conference in November. He is big into health and fitness and getting the most out of his life. 

Andy has a passion for attending great conferences and he is holding his own conference in Sonoma, California this November 6th-7th; however, The Talent Development Think Tank is already sold out for 2019! 

Links:

jennymelrose.com/conversation-starters-for-conferences

Click to view: show page on Awesound

Support the show

]]> I first met today’s guest over a year ago at Podcast Movement, where I was speaking and he was in the audience. We have continued to follow each other since then and I am very excited to have him on the show today.

Andy Storch is a husband and father to two kids. He is a consultant, coach, and speaker; his main business is in corporate talent development, where he connects great leaders with talent solution developments and turn their strategy into action. 

He hosts two podcasts - Talent Development Hotseat and The Andy Storch Show. 

Andy attends a lot of conferences and is also hosting his own conference in November. He is big into health and fitness and getting the most out of his life. 

Andy has a passion for attending great conferences and he is holding his own conference in Sonoma, California this November 6th-7th; however, The Talent Development Think Tank is already sold out for 2019! 

Links:

jennymelrose.com/conversation-starters-for-conferences

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t52be7 Mon, 04 Nov 2019 04:00:00 -0500 1760 entrepreneurs, bloggers, networking, small businesses false Networking Tips for Introverts for Conferences and Live Events Networking Tips for Introverts for Conferences and Live Events I was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea! 

Those struggles have made me able to do what I do today. I’m going to share some of the tips I’ve been using since I was a kid to help me feel confident and comfortable in my own skin. 

In case you missed it, I recently released the Jenny Melrose app! It’s available for all iOS devices and has all of my content in one place. 

All my podcasts are there in both audio and written form. 

We also have exclusive audio just for our app users, and there’s one all about gratefulness that includes a huge promo for IEA. Head over and download the app and listen to the audio and you’ll get 50% off the price of tickets when you use the code APPUSER at checkout until the end of October. 

Links:

jennymelrose.com/networking-tips

Click to view: show page on Awesound

Support the show

]]> I was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea! 

Those struggles have made me able to do what I do today. I’m going to share some of the tips I’ve been using since I was a kid to help me feel confident and comfortable in my own skin. 

In case you missed it, I recently released the Jenny Melrose app! It’s available for all iOS devices and has all of my content in one place. 

All my podcasts are there in both audio and written form. 

We also have exclusive audio just for our app users, and there’s one all about gratefulness that includes a huge promo for IEA. Head over and download the app and listen to the audio and you’ll get 50% off the price of tickets when you use the code APPUSER at checkout until the end of October. 

Links:

jennymelrose.com/networking-tips

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tdrjhb Mon, 28 Oct 2019 05:00:00 -0400 1292 bloggers, influencers, entrepreneurs, meetups, conferences, live events, networking false Benefits of Influencer Marketing Benefits of Influencer Marketing We're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing.

Jessy Grossman is the CEO and founder of  Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their diversity, and for representing thought-leaders. She is also the host of the WIIM Radio podcast. 

Links:

jennymelrose.com/benefits-of-influencer-marketing

Click to view: show page on Awesound

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]]> We're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing.

Jessy Grossman is the CEO and founder of  Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their diversity, and for representing thought-leaders. She is also the host of the WIIM Radio podcast. 

Links:

jennymelrose.com/benefits-of-influencer-marketing

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tz299j Mon, 21 Oct 2019 05:00:00 -0400 2443 influencers, bloggers, entrepreneurs, influencer marketing, small businesses false Financial Planning Steps for Small Business Owners with Anna Sergunina Financial Planning Steps for Small Business Owners with Anna Sergunina Start taking care of your financial future with financial planning steps necessary for a small business owner to have a successful financial future.

Today’s guest, Anna Sergunina is a certified financial planner. All of her childhood and young adult life she planned to become a doctor, but in college, she decided to switch majors because she was intrigued by finances and so she ended up with a Business degree instead. 

She connected her desire of wanting to be a doctor and help people with her business major and has been a financial planner for the last 15 years. 

Links:

jennymelrose.com/financial-planning-steps

Click to view: show page on Awesound

Support the show

]]> Start taking care of your financial future with financial planning steps necessary for a small business owner to have a successful financial future.

Today’s guest, Anna Sergunina is a certified financial planner. All of her childhood and young adult life she planned to become a doctor, but in college, she decided to switch majors because she was intrigued by finances and so she ended up with a Business degree instead. 

She connected her desire of wanting to be a doctor and help people with her business major and has been a financial planner for the last 15 years. 

Links:

jennymelrose.com/financial-planning-steps

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t2fg7n Mon, 14 Oct 2019 05:00:00 -0400 1920 small businesses, entrepreneurs, influencers, bloggers, financial planning false Google Algorithm Updates & How They Affect You as an Influencer Google Algorithm Updates & How They Affect You as an Influencer The recent Google algorithm updates have many people worried about why their traffic dropped, but it comes down to E.A.T. (Expertise, Authority, Trust).

I am super excited about today’s guest on the podcast. Marye Audet-White was on here with me way back in episode 67, when we talked about her course, Search Engine Seduction. It’s been a long time and a lot has changed since then when it comes to SEO, so I asked Marye to come back and update us all. 

Marye has been blogging for several years at her Southern food blog,  Restless Chipotle. 

Because of her knowledge regarding SEO, I strongly encouraged Marye to create some courses on the topic. 

Her courses, Search Engine Seduction,  her membership site, Own It, Darling, her mastermind group, Search Engine Seduction Mastermind, and her website, Mary Audet-White are all designed to help women who are too busy to learn everything about tech speak but still want to understand SEO. 

Links:

jennymelrose.com/google-algorithm-updates

Click to view: show page on Awesound

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]]> The recent Google algorithm updates have many people worried about why their traffic dropped, but it comes down to E.A.T. (Expertise, Authority, Trust).

I am super excited about today’s guest on the podcast. Marye Audet-White was on here with me way back in episode 67, when we talked about her course, Search Engine Seduction. It’s been a long time and a lot has changed since then when it comes to SEO, so I asked Marye to come back and update us all. 

Marye has been blogging for several years at her Southern food blog,  Restless Chipotle. 

Because of her knowledge regarding SEO, I strongly encouraged Marye to create some courses on the topic. 

Her courses, Search Engine Seduction,  her membership site, Own It, Darling, her mastermind group, Search Engine Seduction Mastermind, and her website, Mary Audet-White are all designed to help women who are too busy to learn everything about tech speak but still want to understand SEO. 

Links:

jennymelrose.com/google-algorithm-updates

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/trp5au Mon, 07 Oct 2019 05:00:00 -0400 1907 influencers, bloggers, entrepreneurs, google, algorithms false How to Network at a Conference even as an Introvert How to Network at a Conference even as an Introvert In today’s episode, we are talking about how to network at a conference.

It’s not as simple as you may think, especially for those of us who are introverts. But never fear, because I’m going to give you tips on how to network and grow your business, which is the whole purpose of attending conferences. 

Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. 

This event is being held in Charlotte, NC, March 31 - April 2, 2020. The speakers for next year’s IEA are amazing and I am super excited about it. You will receive teaching and then you will have time to put all of the strategies you learn into action in your own business. 

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. 

Links:

jennymelrose.com/how-to-network-at-a-conference

Click to view: show page on Awesound

Support the show

]]> In today’s episode, we are talking about how to network at a conference.

It’s not as simple as you may think, especially for those of us who are introverts. But never fear, because I’m going to give you tips on how to network and grow your business, which is the whole purpose of attending conferences. 

Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. 

This event is being held in Charlotte, NC, March 31 - April 2, 2020. The speakers for next year’s IEA are amazing and I am super excited about it. You will receive teaching and then you will have time to put all of the strategies you learn into action in your own business. 

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. 

Links:

jennymelrose.com/how-to-network-at-a-conference

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tmg6rv Mon, 30 Sep 2019 05:00:00 -0400 1206 false LinkedIn Profile Optimization with Chrissie Wywrot LinkedIn Profile Optimization with Chrissie Wywrot I am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn. 

My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media. 

About 18 months ago, Chrissie started focusing exclusively on LinkedIn, because of its organic potential. She helps small businesses optimize their LinkedIn presence to generate visibility and business through the platform. 

Links:

jennymelrose.com/linkedin-profile-optimization

Click to view: show page on Awesound

Support the show

]]> I am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn. 

My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media. 

About 18 months ago, Chrissie started focusing exclusively on LinkedIn, because of its organic potential. She helps small businesses optimize their LinkedIn presence to generate visibility and business through the platform. 

Links:

jennymelrose.com/linkedin-profile-optimization

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tkx3yd Mon, 23 Sep 2019 05:00:00 -0400 1704 influencers, entrepreneurs, bloggers, social media marketing, linkedin false Market Positioning for a Small Business Market Positioning for a Small Business As always, I created a worksheet that is going to walk you through what we are going over today. Part of being able to understand your marketing position is being able to take this walk backward over your life. 

Everything that has happened to you over the course of your life, good and bad, has made you who you are today. Taking this walk backward will help you see all those monumental moments that pushed you to the place where you find yourself today. 

Links:

jennymelrose.com/market-positioning

Click to view: show page on Awesound

Support the show

]]> As always, I created a worksheet that is going to walk you through what we are going over today. Part of being able to understand your marketing position is being able to take this walk backward over your life. 

Everything that has happened to you over the course of your life, good and bad, has made you who you are today. Taking this walk backward will help you see all those monumental moments that pushed you to the place where you find yourself today. 

Links:

jennymelrose.com/market-positioning

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tdugg9 Mon, 16 Sep 2019 05:00:00 -0400 1091 small business, entrepreneurs, bloggers, influencers, positioning false Making Sales as a Small Business Owner Making Sales as a Small Business Owner In this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky. 

I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence. 

Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. 

This event is being held in Charlotte, NC in the spring of 2020. The conference will be filled with speakers teaching and then time for you to put their strategies into action in your own business. 

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. 

Links:

jennymelrose.com/making-sales

Click to view: show page on Awesound

Support the show

]]> In this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky. 

I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence. 

Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. 

This event is being held in Charlotte, NC in the spring of 2020. The conference will be filled with speakers teaching and then time for you to put their strategies into action in your own business. 

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons. If you haven’t gotten your tickets, do it today. 

Links:

jennymelrose.com/making-sales

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tpb3yv Mon, 09 Sep 2019 05:00:00 -0400 1440 small business, entrepreneur, bloggers, influencers false Product Launch Process with Mai-kee Tsang Product Launch Process with Mai-kee Tsang Today I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches. 

Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able to relay those lessons to all of you today.

Links:

jennymelrose.com/product-launch-process

Click to view: show page on Awesound

Support the show

]]> Today I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches. 

Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able to relay those lessons to all of you today.

Links:

jennymelrose.com/product-launch-process

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tq2xfw Mon, 02 Sep 2019 05:00:00 -0400 2055 influencers, entrepreneurs, small businesses, product launch false Discovering Your Purpose as a Business Owner Discovering Your Purpose as a Business Owner Today I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs.

In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports activities, etc…

 If you haven’t listened to that episode, please take the time to listen to it and check out the worksheet that will hold you accountable.

Today’s episode is a natural follow-up to talking about your vision for your business and life and that is, discovering your purpose.

Links:

jennymelrose.com/discovering-your-purpose

Click to view: show page on Awesound

Support the show

]]> Today I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs.

In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports activities, etc…

 If you haven’t listened to that episode, please take the time to listen to it and check out the worksheet that will hold you accountable.

Today’s episode is a natural follow-up to talking about your vision for your business and life and that is, discovering your purpose.

Links:

jennymelrose.com/discovering-your-purpose

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ttazwa Mon, 26 Aug 2019 05:00:00 -0400 1097 influencers, small business owners, entrepreneurs, purpose, bloggers false What is a Lead Magnet for Influencers and Service Based Businesses What is a Lead Magnet for Influencers and Service Based Businesses I know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business. 

Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience. 

Links:

jennymelrose.com/what-is-a-lead-magnet

Click to view: show page on Awesound

Support the show

]]> I know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business. 

Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience. 

Links:

jennymelrose.com/what-is-a-lead-magnet

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t7c5dx Mon, 19 Aug 2019 05:00:00 -0400 845 influencers, entrepreneurs, creatives, service based businesses, email marketing, lead magnet, influencer marketing false How to Become a Travel Influencer How to Become a Travel Influencer Today we are going to be talking about how to become a traveling influencer. 

If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to. 

Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet. 

The steps for pitching for travel are the same as if you were pitching to work with a food brand or a home decor brand. 

Pitching is very strategic, so if you don’t have my pitch cheat sheet yet, get on it. 

Links:

jennymelrose.com/how-to-become-a-travel-influencer

Click to view: show page on Awesound

Support the show

]]> Today we are going to be talking about how to become a traveling influencer. 

If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to. 

Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet. 

The steps for pitching for travel are the same as if you were pitching to work with a food brand or a home decor brand. 

Pitching is very strategic, so if you don’t have my pitch cheat sheet yet, get on it. 

Links:

jennymelrose.com/how-to-become-a-travel-influencer

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tvj6tc Mon, 12 Aug 2019 05:00:00 -0400 913 bloggers, influencers, entrepreneurs, travel influencers, travel bloggers, influencer marketing false Marketing Your Business: On Air Coaching Call with Nicole Saunders Marketing Your Business: On Air Coaching Call with Nicole Saunders My guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners.

When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. 

She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience.

It didn’t quite go as she planned though. Audience engagement was low and people weren’t leaving reviews.

What I have found as a podcaster for the past few years is that leaving reviews on podcasts is one of the most difficult things we can ask our audience to do. 

Links:

jennymelrose.com/marketing-your-business

Click to view: show page on Awesound

Support the show

]]> My guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners.

When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her. 

She had a plan to give away several gift cards to those who left reviews, and she used IG features such as polls and direct messages to engage with the audience.

It didn’t quite go as she planned though. Audience engagement was low and people weren’t leaving reviews.

What I have found as a podcaster for the past few years is that leaving reviews on podcasts is one of the most difficult things we can ask our audience to do. 

Links:

jennymelrose.com/marketing-your-business

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tekwvv Mon, 05 Aug 2019 05:00:00 -0400 1994 influencers, bloggers, podcasters, entrepreneurs, marketing false Content Planning to Save YOU Time with Morgan Wieboldt Content Planning to Save YOU Time with Morgan Wieboldt Content planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary.

Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire.

I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me keep everything in my business organized. 

Morgan blogs over at Morgan Manages Mommyhood, where she helps moms make their lives easier and their kids’ lives more memorable with fun kid food and hidden veggie recipes. 

She is also my executive admin and somehow manages to keep my stuff straight. And then she has a business, Systems to Skyrocket, where she helps bloggers create content more effectively through content planning and keyword research. 

Links:

jennymelrose.com/content-planning

Click to view: show page on Awesound

Support the show

]]> Content planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary.

Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire.

I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me keep everything in my business organized. 

Morgan blogs over at Morgan Manages Mommyhood, where she helps moms make their lives easier and their kids’ lives more memorable with fun kid food and hidden veggie recipes. 

She is also my executive admin and somehow manages to keep my stuff straight. And then she has a business, Systems to Skyrocket, where she helps bloggers create content more effectively through content planning and keyword research. 

Links:

jennymelrose.com/content-planning

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/td5rqg Mon, 29 Jul 2019 05:00:00 -0400 1609 influencers, bloggers, entrepreneurs, content creators, content planning false IG Swipe Up: Is it Working? IG Swipe Up: Is it Working? I know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there. 

You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated. 

But today I am asking a different question. Is it actually working? Is Swipe-Up doing what it’s supposed to do and what everybody says it’s doing?

Links:

jennymelrose.com/instagram-swipe-up

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]]> I know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there. 

You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated. 

But today I am asking a different question. Is it actually working? Is Swipe-Up doing what it’s supposed to do and what everybody says it’s doing?

Links:

jennymelrose.com/instagram-swipe-up

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/twccft Mon, 22 Jul 2019 05:00:00 -0400 1312 bloggers, influencers, entrepreneurs, instagram tips, instagram stories false Should You Buy Instagram Story Views? Should You Buy Instagram Story Views? We’ll also talk about understanding your KPIs to help you assess your growth.

You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views. 

Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode.  

Links:

jennymelrose.com/should-you-buy-instagram-story-views

Click to view: show page on Awesound

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]]> We’ll also talk about understanding your KPIs to help you assess your growth.

You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views. 

Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode.  

Links:

jennymelrose.com/should-you-buy-instagram-story-views

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tfrz32 Mon, 15 Jul 2019 05:00:00 -0400 1140 influencers, bloggers, entrepreneurs, instagram stories, influencer marketing, false What is a Blog Business with Jeni B. of Biz Mavens What is a Blog Business with Jeni B. of Biz Mavens I am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. 

After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. 

And that’s exactly what Jeni of Biz Mavens does. She helps women go from blogger to entrepreneur. Jeni focuses as much on who you are becoming as a businesswoman as she does on what you are accomplishing along the way. 

Jeni shared so many truth bombs in this episode. I can’t wait for you to hear her wisdom!

Links:

jennymelrose.com/what-is-a-blog-business

Click to view: show page on Awesound

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]]> I am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want. 

After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been building and turning it into something more. 

And that’s exactly what Jeni of Biz Mavens does. She helps women go from blogger to entrepreneur. Jeni focuses as much on who you are becoming as a businesswoman as she does on what you are accomplishing along the way. 

Jeni shared so many truth bombs in this episode. I can’t wait for you to hear her wisdom!

Links:

jennymelrose.com/what-is-a-blog-business

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tx866d Mon, 08 Jul 2019 05:00:00 -0400 2408 bloggers, influencers, entrepreneurs, business, false Business Vision Examples Business Vision Examples I hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends.

The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build.

The problem I see with so many women entrepreneurs is that they don’t really understand what it means to have a vision for their business. And you can’t fully put into practice what you don’t fully understand.

So today, I am sharing with you some practical examples of business vision ideas from some of my own clients.

Before you get started, download your free questionnaire to help you figure out what your business vision should look like! 

Links:

jennymelrose.com/business-vision-examples

Click to view: show page on Awesound

Support the show

]]> I hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends.

The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build.

The problem I see with so many women entrepreneurs is that they don’t really understand what it means to have a vision for their business. And you can’t fully put into practice what you don’t fully understand.

So today, I am sharing with you some practical examples of business vision ideas from some of my own clients.

Before you get started, download your free questionnaire to help you figure out what your business vision should look like! 

Links:

jennymelrose.com/business-vision-examples

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tqwhux Mon, 01 Jul 2019 05:00:00 -0400 1074 influencers, entrepreneurs, bloggers, business owners, business vision false Product Launch Examples: On Air Coaching Call with Betsi Hill Product Launch Examples: On Air Coaching Call with Betsi Hill I am so excited about today’s episode because I am doing something that I’ve never done before. I am giving you behind the scenes access to a private coaching call with one of my clients, Betsi Hill of Betsi’s World.

Betsi is a member of my Scaler Mastermind program. In this episode, we are getting Betsi ready for her product launch. She has purchased an existing course with the plan to restructure it and make it her own before launching it.

We reference one of my signature courses in our conversation, Launch Pro, which walks you step by step through your entire launch process. If you want somebody to hold your hand through a launch, I would love to be the one to do it!

And now, let’s get into the coaching call with Betsi.

Links:

jennymelrose.com/product-launch-examples

Click to view: show page on Awesound

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]]> I am so excited about today’s episode because I am doing something that I’ve never done before. I am giving you behind the scenes access to a private coaching call with one of my clients, Betsi Hill of Betsi’s World.

Betsi is a member of my Scaler Mastermind program. In this episode, we are getting Betsi ready for her product launch. She has purchased an existing course with the plan to restructure it and make it her own before launching it.

We reference one of my signature courses in our conversation, Launch Pro, which walks you step by step through your entire launch process. If you want somebody to hold your hand through a launch, I would love to be the one to do it!

And now, let’s get into the coaching call with Betsi.

Links:

jennymelrose.com/product-launch-examples

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t68wr2 Mon, 24 Jun 2019 05:00:00 -0400 1936 bloggers, influencers, entrepreneurs, influencer marketing, product launch false How to Build an Effective Team with Emily Perron How to Build an Effective Team with Emily Perron If hiring and building a team for your business were easy, everyone would be excited to do it.

The problem with continuing to do all the things in your business is that as you grow, you will quickly head toward burnout if you don’t outsource some things.

Maybe you already have a partial team in place but you know you need to add to them. But the stress you experienced when finding those team members was enough to make you not want to do it again.

The thing is, when it comes to taking your business to the next level, you have to begin to outsource some of the things you are currently doing so that you can focus on the things that make money.

Emily Perron will be sharing her 5-step strategic hiring process with us today. Emily has years of experience hiring and managing employees at both the corporate and entrepreneurial level. She also hires employees and freelancers for online entrepreneurs.

Let’s jump right into her strategy for building a team you can count on!

Links:

jennymelrose.com/how-to-build-an-effective-team

Click to view: show page on Awesound

Support the show

]]> If hiring and building a team for your business were easy, everyone would be excited to do it.

The problem with continuing to do all the things in your business is that as you grow, you will quickly head toward burnout if you don’t outsource some things.

Maybe you already have a partial team in place but you know you need to add to them. But the stress you experienced when finding those team members was enough to make you not want to do it again.

The thing is, when it comes to taking your business to the next level, you have to begin to outsource some of the things you are currently doing so that you can focus on the things that make money.

Emily Perron will be sharing her 5-step strategic hiring process with us today. Emily has years of experience hiring and managing employees at both the corporate and entrepreneurial level. She also hires employees and freelancers for online entrepreneurs.

Let’s jump right into her strategy for building a team you can count on!

Links:

jennymelrose.com/how-to-build-an-effective-team

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tp5rcp Mon, 17 Jun 2019 05:00:00 -0400 1452 influencers, bloggers, entrepreneurs, women entrepreneurs, service based businesses false How Social Media Graphic Templates Increases Productivity How Social Media Graphic Templates Increases Productivity I am so excited to welcome my friend, Traci Gibson, to the podcast today. Traci and I met 3 years ago at Blog Life University, where Traci was hoping to learn more about starting a blog around t-shirt quilting. 

She had a business selling the quilts but she soon realized that there wasn’t a whole lot to blog about on the topic. She pivoted to 2 blogs, one of which was a lifestyle blog. And yet it still felt too broad.

So she finally niched down to what she loves which is creating digital graphics.

I want to mention that in all the pivots that Traci took, she was looking for her zone of genius.

Links:

jennymelrose.com/graphic-templates

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]]> I am so excited to welcome my friend, Traci Gibson, to the podcast today. Traci and I met 3 years ago at Blog Life University, where Traci was hoping to learn more about starting a blog around t-shirt quilting. 

She had a business selling the quilts but she soon realized that there wasn’t a whole lot to blog about on the topic. She pivoted to 2 blogs, one of which was a lifestyle blog. And yet it still felt too broad.

So she finally niched down to what she loves which is creating digital graphics.

I want to mention that in all the pivots that Traci took, she was looking for her zone of genius.

Links:

jennymelrose.com/graphic-templates

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tetv5n Mon, 10 Jun 2019 05:00:00 -0400 1210 influencer, entrepreneur, bloggers, graphic templates, social media strategy false How to Run a Successful Small Business with Kate Jones How to Run a Successful Small Business with Kate Jones Understanding how to run a successful small business as an entrepreneur can often be frustrating which why we're paying special attention to the systems and organization that needs to be in place in order for this to happen.

My guest today, Kate Jones, serves female entrepreneurs by taking on some of those administrative tasks that nobody likes doing so that you can focus your time and efforts on the parts of your business that you’re passionate about and that make you money.

Her goal is to relieve some of your daily stress by creating order and organization in your business.

Links:

jennymelrose.com/how-to-run-a-successful-small-business

Click to view: show page on Awesound

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]]> Understanding how to run a successful small business as an entrepreneur can often be frustrating which why we're paying special attention to the systems and organization that needs to be in place in order for this to happen.

My guest today, Kate Jones, serves female entrepreneurs by taking on some of those administrative tasks that nobody likes doing so that you can focus your time and efforts on the parts of your business that you’re passionate about and that make you money.

Her goal is to relieve some of your daily stress by creating order and organization in your business.

Links:

jennymelrose.com/how-to-run-a-successful-small-business

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t38vyt Mon, 03 Jun 2019 05:00:00 -0400 2008 influencers, bloggers, small businesses, entrepreneurs, organization false Podcasting Tips with Stefanie Gass Podcasting Tips with Stefanie Gass I wish when I started there were more podcasting tips readily available, but today we're going to make that happen.

Stefanie Gass runs a female empowerment/educator business as well as a podcast.

Stefanie helps women discover what their calling is and monetize it through ebooks, courses, and podcasting.

Links:

jennymelrose.com/podcasting-tips

Click to view: show page on Awesound

Support the show

]]> I wish when I started there were more podcasting tips readily available, but today we're going to make that happen.

Stefanie Gass runs a female empowerment/educator business as well as a podcast.

Stefanie helps women discover what their calling is and monetize it through ebooks, courses, and podcasting.

Links:

jennymelrose.com/podcasting-tips

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tqrxpx Mon, 27 May 2019 06:00:00 -0400 1408 bloggers, influencers, entrepreneurs, podcasting, false How to Become One of the Top Food Influencers How to Become One of the Top Food Influencers One of my favorite conferences to attend and speak at is the Everything Food conference. I recently returned from my third time speaking at this event and it was as fabulous as ever.

I love meeting my podcast listeners face to face and having the chance to have great conversations with you all, as well as spending time with my membership peeps.

These tips I am sharing with you today will help you as you work to become a top food influencer.

Links:

jennymelrose.com/top-food-influencers

Click to view: show page on Awesound

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]]> One of my favorite conferences to attend and speak at is the Everything Food conference. I recently returned from my third time speaking at this event and it was as fabulous as ever.

I love meeting my podcast listeners face to face and having the chance to have great conversations with you all, as well as spending time with my membership peeps.

These tips I am sharing with you today will help you as you work to become a top food influencer.

Links:

jennymelrose.com/top-food-influencers

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tzadj5 Sun, 19 May 2019 05:00:00 -0400 1040 blogging, bloggers, entrepreneurs, influencer marketing, false How American Idol Contestants are Changing the Game of Social Media Influence How American Idol Contestants are Changing the Game of Social Media Influence Okay, I don’t know about all of you, but I am an avid American Idol watcher. It’s a guilty pleasure of mine that I completely indulge in.

I love the beginning phases, and while I normally lose interest by this point every year, not this time. I’m still fascinated by this year’s contestants because of how they're changing the game of social media influence.

Links:

jennymelrose.com/social-media-influence

Click to view: show page on Awesound

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]]> Okay, I don’t know about all of you, but I am an avid American Idol watcher. It’s a guilty pleasure of mine that I completely indulge in.

I love the beginning phases, and while I normally lose interest by this point every year, not this time. I’m still fascinated by this year’s contestants because of how they're changing the game of social media influence.

Links:

jennymelrose.com/social-media-influence

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tvus27 Mon, 13 May 2019 05:00:00 -0400 812 bloggers, influencers, entrepreneurs, business owners, false Social Media Influencers: The Complete Guide Social Media Influencers: The Complete Guide In today’s episode, we are doing a deep dive into being a social media influencer. I am answering some of the most common questions I get asked and I’m even talking about pricing as an influencer, both what you can charge and how much you can make.

If you want more information on how to send your first pitch, how to know which brands to reach out to, and exactly what to say when you do reach out, be sure to sign up for the next session of Pitch Perfect Live.

Links:

jennymelrose.com/social-media-influencers

Click to view: show page on Awesound

Support the show

]]> In today’s episode, we are doing a deep dive into being a social media influencer. I am answering some of the most common questions I get asked and I’m even talking about pricing as an influencer, both what you can charge and how much you can make.

If you want more information on how to send your first pitch, how to know which brands to reach out to, and exactly what to say when you do reach out, be sure to sign up for the next session of Pitch Perfect Live.

Links:

jennymelrose.com/social-media-influencers

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t2kttw Mon, 06 May 2019 07:00:00 -0400 1556 bloggers, influencers, entrepreneurs, social media, influencer marketing false How to Work with Brands as a Blogger or Influencer How to Work with Brands as a Blogger or Influencer Today I'm diving into exactly how to work with brands so that it works for you and your audience.

Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019.

Are you tired of being asked to work for free or for a product that has nothing to do with your niche?

Honestly, does a food blogger need another wood watch?

Yeah, I don’t think so. That’s why in today’s episode, I am going to share with you some of the ways that you, as a blogger or influencer, can work with brands.

You can be compensated for the content that you create and the influence you bring to the brand.

Links:

jennymelrose.com/how-to-work-with-brands

Click to view: show page on Awesound

Support the show

]]> Today I'm diving into exactly how to work with brands so that it works for you and your audience.

Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019.

Are you tired of being asked to work for free or for a product that has nothing to do with your niche?

Honestly, does a food blogger need another wood watch?

Yeah, I don’t think so. That’s why in today’s episode, I am going to share with you some of the ways that you, as a blogger or influencer, can work with brands.

You can be compensated for the content that you create and the influence you bring to the brand.

Links:

jennymelrose.com/how-to-work-with-brands

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tnuybg Mon, 29 Apr 2019 05:00:00 -0400 1204 bloggers, influencers, entrepreneurs, working with brands, pitching false How the Chicory Recipe Plug-In Makes You More Valuable as a Blogger How the Chicory Recipe Plug-In Makes You More Valuable as a Blogger The plug-in makes your recipes easily shoppable for your audience.

My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City.

The company began by making recipes shoppable and that remains the core of their business today.

Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipes they share shoppable.

Links:

jennymelrose.com/chicory-recipe-plug-in

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]]> The plug-in makes your recipes easily shoppable for your audience.

My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years.If you aren’t familiar with Chicory, they are a food tech company based in New York City.

The company began by making recipes shoppable and that remains the core of their business today.

Sites like Betty Crocker, Perdue, Hershey’s Kitchens, Food and Wine, and more use the Chicory plug-in to make the ingredients for the recipes they share shoppable.

Links:

jennymelrose.com/chicory-recipe-plug-in

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t4tksg Mon, 22 Apr 2019 05:00:00 -0400 1663 influencers, bloggers, entrepreneurs, affiliate advertising, false Working from Home Tips for Bloggers Working from Home Tips for Bloggers I’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation.

That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about training your family because let’s face it, that will always be one of your biggest challenges whenever you're working from home.

Links:

jennymelrose.com/working-from-home

Click to view: show page on Awesound

Support the show

]]> I’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation.

That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about training your family because let’s face it, that will always be one of your biggest challenges whenever you're working from home.

Links:

jennymelrose.com/working-from-home

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t4qe4a Mon, 15 Apr 2019 05:00:00 -0400 1421 bloggers, influencers, entrepreneurs, working moms false Tailwind App: Instagram, Tribes and Smart Loop Tailwind App: Instagram, Tribes and Smart Loop I am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.”

Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world.

I spoke with Melissa a few years ago and the tips she gave me completely changed the way I used Tailwind, saving me a ton of time. Things have grown and improved so much over the past couple of years though, so I wanted to have her back to tell us the best ways to use Tailwind and how it can help us grow our businesses while saving time.

Links:

jennymelrose.com/tailwind-app

Click to view: show page on Awesound

Support the show

]]> I am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.”

Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world.

I spoke with Melissa a few years ago and the tips she gave me completely changed the way I used Tailwind, saving me a ton of time. Things have grown and improved so much over the past couple of years though, so I wanted to have her back to tell us the best ways to use Tailwind and how it can help us grow our businesses while saving time.

Links:

jennymelrose.com/tailwind-app

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/td6u53 Mon, 08 Apr 2019 05:00:00 -0400 1667 influencers, bloggers, influencer marketing, pinterest, tailwind, instagram false When & How to Hire a Virtual Assistant When & How to Hire a Virtual Assistant There are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely.

Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft.

The Simplifiers was begun in the United States but Mary moved it to England and made a pivot toward a podcast and coaching those who work in creative industries. Mary is also the mother of 2 so she totally understands the mom life and how complicated that can be. She gets that we as women, in general, are always going 90 MPH and trying to juggle All.The.Things.

Over the past few years of running her business, moving it overseas, and becoming Mom to 2, she has turned to a new way of doing business and life. The new way involves doing less to accomplish more.

Links:

jennymelrose.com/hire-a-virtual-assistant

Click to view: show page on Awesound

Support the show

]]> There are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely.

Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft.

The Simplifiers was begun in the United States but Mary moved it to England and made a pivot toward a podcast and coaching those who work in creative industries. Mary is also the mother of 2 so she totally understands the mom life and how complicated that can be. She gets that we as women, in general, are always going 90 MPH and trying to juggle All.The.Things.

Over the past few years of running her business, moving it overseas, and becoming Mom to 2, she has turned to a new way of doing business and life. The new way involves doing less to accomplish more.

Links:

jennymelrose.com/hire-a-virtual-assistant

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/trv7ve Mon, 01 Apr 2019 05:00:00 -0400 2076 bloggers, influencers, virtual assistant, influencer marketing false What to Sell Online as a Blogger or Influencer What to Sell Online as a Blogger or Influencer In the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up.

Links:

jennymelrose.com/what-to-sell-online

jennymelrose.com/what-to-sell-online

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]]> In the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up.

Links:

jennymelrose.com/what-to-sell-online

jennymelrose.com/what-to-sell-online

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t3npg5 Mon, 25 Mar 2019 05:00:00 -0400 1246 blogging, influencers, entrepreneurs, products false How to Start a Subscription Box with Julie Ball from Sparkle Hustle Grow How to Start a Subscription Box with Julie Ball from Sparkle Hustle Grow I am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office.  Not a member yet?  Grab your box here!

Links:

jennymelrose.com/how-to-start-a-subscription-box

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]]> I am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office.  Not a member yet?  Grab your box here!

Links:

jennymelrose.com/how-to-start-a-subscription-box

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/thsdq2 Mon, 18 Mar 2019 05:00:00 -0400 2173 influencers, subscription box, bloggers, entrepreneurs false IE 113: Stop Obsessing over IG Swipe Up IE 113: Stop Obsessing over IG Swipe Up I need you to stop obsessing and focus on proven strategies that work even better!

I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared.

Links:

jennymelrose.com/ig-swipe-up

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]]> I need you to stop obsessing and focus on proven strategies that work even better!

I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared.

Links:

jennymelrose.com/ig-swipe-up

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tcbmxu Mon, 11 Mar 2019 06:00:00 -0400 1645 influencers, bloggers, entrepreneurs, instagram, blogging tips false IE 112: How to Use IG Stories to Create a Product IE 112: How to Use IG Stories to Create a Product You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs!

In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more effective technique you could use than swipe-up?

Links:

jennymelrose.com/ig-stories-to-create-a-product

Click to view: show page on Awesound

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]]> You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs!

In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more effective technique you could use than swipe-up?

Links:

jennymelrose.com/ig-stories-to-create-a-product

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tg05q2 Mon, 04 Mar 2019 05:00:00 -0500 1589 blogging tips, bloggers, instagram, instagram influencers, product creation, digital products false IE 111: How to Become an Influencer IE 111: How to Become an Influencer Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically.

No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created a free worksheet for you to use as you listen through this episode.

Being an influencer is more than just taking selfies and becoming instafamous. You have to grow your audience in order to create a loyal community.

Links:

jennymelrose.com/how-to-become-an-influencer

Click to view: show page on Awesound

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]]> Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically.

No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created a free worksheet for you to use as you listen through this episode.

Being an influencer is more than just taking selfies and becoming instafamous. You have to grow your audience in order to create a loyal community.

Links:

jennymelrose.com/how-to-become-an-influencer

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/teq7qu Mon, 25 Feb 2019 05:00:00 -0500 1505 influencer, blogging, blogging tips, entrepreneurs, bloggers, influencer marketing false IE 110: Why a Live Event IE 110: Why a Live Event Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruise on gorgeous Lake Norman where we can meet each other and have a chance to greet our speakers and our sponsors. The next 2 days will be filled with speakers teaching and then time for you to put their strategies into action in your own business.

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons.

Now, let’s jump into why you need to consider attending a live event like IEA.

Links:

jennymelrose.com/why-a-live-event

Click to view: show page on Awesound

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]]> Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruise on gorgeous Lake Norman where we can meet each other and have a chance to greet our speakers and our sponsors. The next 2 days will be filled with speakers teaching and then time for you to put their strategies into action in your own business.

Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons.

Now, let’s jump into why you need to consider attending a live event like IEA.

Links:

jennymelrose.com/why-a-live-event

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tl82jy Mon, 18 Feb 2019 05:00:00 -0500 1036 influencers, bloggers, entrepreneurs, conference, live event false IE 109: How to Sell without Selling Your Soul IE 109: How to Sell without Selling Your Soul Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT.

What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultant and learned a lot about what worked and what doesn’t. New businesses go under every year simply because they don’t know how to sell.

Seeing the impact that knowing how to sell has for entrepreneurial businesses lit a fire under Meredith and prompted her to start her own business teaching these entrepreneurs everything she had learned about selling for success.

Links:

jennymelrose.com/how-to-sell

Click to view: show page on Awesound

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]]> Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT.

What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultant and learned a lot about what worked and what doesn’t. New businesses go under every year simply because they don’t know how to sell.

Seeing the impact that knowing how to sell has for entrepreneurial businesses lit a fire under Meredith and prompted her to start her own business teaching these entrepreneurs everything she had learned about selling for success.

Links:

jennymelrose.com/how-to-sell

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tfsmr1 Mon, 11 Feb 2019 05:00:00 -0500 1830 influencers, bloggers, small businesses, entrepreneurs false IE 108: How to Find Your Zone of Genius IE 108: How to Find Your Zone of Genius Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you.

The simplest explanation is that your zone of genius is something that comes naturally for you. It’s easy for you and it gives you energy. The tasks in your zone of genius are tasks that you look forward to, that bring you excitement. You don’t dread doing them.

Links:

jennymelrose.com/zone-of-genius

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]]> Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you.

The simplest explanation is that your zone of genius is something that comes naturally for you. It’s easy for you and it gives you energy. The tasks in your zone of genius are tasks that you look forward to, that bring you excitement. You don’t dread doing them.

Links:

jennymelrose.com/zone-of-genius

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ttwaj4 Mon, 04 Feb 2019 05:00:00 -0500 1438 influencers, bloggers, entrepreneurs, business owners, makers, creatives false IE 107: How to Build an Email List with Jenn Slavich IE 107: How to Build an Email List with Jenn Slavich One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better.

I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other bloggers were chasing pageviews, she was always all about her email list. Her new business offers a collection of ConvertKit services to bloggers and online business owners.

Links:

jennymelrose.com/email-list

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]]> One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better.

I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other bloggers were chasing pageviews, she was always all about her email list. Her new business offers a collection of ConvertKit services to bloggers and online business owners.

Links:

jennymelrose.com/email-list

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ttr8pv Mon, 28 Jan 2019 05:00:00 -0500 2105 influencers, bloggers, entrepreneurs, false IE 106: Latest Trends when Pitching Brands IE 106: Latest Trends when Pitching Brands Anybody who has been working online for 6 months or more can tell you that things change rapidly in the online world. Social media changes, search engines change, businesses change. The things that worked last year don’t work this year.

Today, we are going to talk about how to change along with the online space and how to be up to date on the newest and best ways to work with brands.

You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.

Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.

You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you there!

Links:

jennymelrose.com/pitching-brands

Click to view: show page on Awesound

Support the show

]]> Anybody who has been working online for 6 months or more can tell you that things change rapidly in the online world. Social media changes, search engines change, businesses change. The things that worked last year don’t work this year.

Today, we are going to talk about how to change along with the online space and how to be up to date on the newest and best ways to work with brands.

You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.

Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.

You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you there!

Links:

jennymelrose.com/pitching-brands

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tlzcj8 Mon, 21 Jan 2019 05:00:00 -0500 1192 influencers, brands, entrepreneurs, bloggers false IE 105: How to Kickstart your Business IE 105: How to Kickstart your Business If you are feeling overwhelmed with everything you need to do to move your business forward, or if you aren’t even sure what you need to do to move your business forward, this is the episode for you.

You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.

Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.

You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you there!

Links:

jennymelrose.com/kickstart-your-business

Click to view: show page on Awesound

Support the show

]]> If you are feeling overwhelmed with everything you need to do to move your business forward, or if you aren’t even sure what you need to do to move your business forward, this is the episode for you.

You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.

Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.

You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you there!

Links:

jennymelrose.com/kickstart-your-business

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t83xl3 Mon, 14 Jan 2019 05:00:00 -0500 1734 influencers, entrepreneurs, bloggers, goal setting false IE 104: How to Increase your Ad Revenue as a Blogger IE 104: How to Increase your Ad Revenue as a Blogger Are you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.

As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.

Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the best way to display ads and how to make their software work for any site, no matter how big or how small.

Links:

jennymelrose.com/ad-revenue

jennymelrose.com/ad-revenue

Click to view: show page on Awesound

Support the show

]]> Are you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.

As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.

Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the best way to display ads and how to make their software work for any site, no matter how big or how small.

Links:

jennymelrose.com/ad-revenue

jennymelrose.com/ad-revenue

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tjgtvr Mon, 07 Jan 2019 05:00:00 -0500 1989 influencers, entrepreneurs, bloggers, ad revenue false IE 103: Steps to Overcome Imposter Syndrome with Jaclyn Mellone IE 103: Steps to Overcome Imposter Syndrome with Jaclyn Mellone I am so excited to dive into this topic because I believe imposter syndrome affects millions of women entrepreneurs and many times, we don’t even realize what it is.

Jaclyn Mellone and I met at Podcast Movement in July of 2018 and I knew I had to have her on. Jaclyn is a marketing and mindset coach and she helps experts create profitable personal brands. She has been producing her podcast, All Up in Your Lady Business, for over 3 years and there are currently 300+ episodes you can catch up on. (The podcast will be going through a rebrand in January of 2019 and will become “The Go-To Gal” podcast.)

Links:

jennymelrose.com/imposter-syndrome

Click to view: show page on Awesound

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]]> I am so excited to dive into this topic because I believe imposter syndrome affects millions of women entrepreneurs and many times, we don’t even realize what it is.

Jaclyn Mellone and I met at Podcast Movement in July of 2018 and I knew I had to have her on. Jaclyn is a marketing and mindset coach and she helps experts create profitable personal brands. She has been producing her podcast, All Up in Your Lady Business, for over 3 years and there are currently 300+ episodes you can catch up on. (The podcast will be going through a rebrand in January of 2019 and will become “The Go-To Gal” podcast.)

Links:

jennymelrose.com/imposter-syndrome

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tysexn Mon, 31 Dec 2018 05:00:00 -0500 2180 influencers, entrepreneurs, imposter syndrome, women entrepreneurs false IE 102: Best Books for Women Entrepreneurs IE 102: Best Books for Women Entrepreneurs Time is always well spent when you're continuing to educate yourself which is why I've put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.

If you have been hanging around here for any length of time, you may know that I started a book club for anybody who wanted to join in where we were reading a business book per month. And while we read some great books, I heard from many of you that you wanted more books that were coming from the point of view of a mom entrepreneur.

Because of that feedback, I have spent the past 6 months looking for books that take into consideration all the things a mom has to deal with when she starts a business. Let’s face it, men can talk all day about the hustle and the grind; about putting in 80-hour weeks to get something off the ground; about “putting your head down and getting things done.”

But for moms who are also entrepreneurs, there is a lot more to consider than just the business. We have kids who have school and homework. We have meals to make and groceries to buy, doctor appointments to keep and soccer practice or dance, and we as a whole are responsible for the majority of the housework and cooking.

Before we dive into the titles, let me say that some of these books are written by male authors. I personally think it is important to get more than one perspective and each and every book on my list has had an impact on me and my business. So without further ado, let’s jump in.

Links:

jennymelrose.com/best-books-for-women-entrepreneurs

Click to view: show page on Awesound

Support the show

]]> Time is always well spent when you're continuing to educate yourself which is why I've put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.

If you have been hanging around here for any length of time, you may know that I started a book club for anybody who wanted to join in where we were reading a business book per month. And while we read some great books, I heard from many of you that you wanted more books that were coming from the point of view of a mom entrepreneur.

Because of that feedback, I have spent the past 6 months looking for books that take into consideration all the things a mom has to deal with when she starts a business. Let’s face it, men can talk all day about the hustle and the grind; about putting in 80-hour weeks to get something off the ground; about “putting your head down and getting things done.”

But for moms who are also entrepreneurs, there is a lot more to consider than just the business. We have kids who have school and homework. We have meals to make and groceries to buy, doctor appointments to keep and soccer practice or dance, and we as a whole are responsible for the majority of the housework and cooking.

Before we dive into the titles, let me say that some of these books are written by male authors. I personally think it is important to get more than one perspective and each and every book on my list has had an impact on me and my business. So without further ado, let’s jump in.

Links:

jennymelrose.com/best-books-for-women-entrepreneurs

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t1xwgv Mon, 24 Dec 2018 05:00:00 -0500 1474 women entrepreneurs, influencers, bloggers, business books false IE 101: Influencer Media Kit for Bloggers & Influencers IE 101: Influencer Media Kit for Bloggers & Influencers Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.

Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.

An influencer media kit makes you look professional.

Hobby bloggers don’t need media kits. You aren’t a hobby blogger, playing the social media game, and posting at random times. You are a professional influencer and you need an influencer media kit that represents who you are as a professional.

Your influencer media kit should match your brand in colors and fonts. You should have professionally done headshots that are in your kit. Don’t skimp on the photography when it comes to your own headshots. Hire a professional if you don’t have a friend who is a photographer.

Links:

jennymelrose.com/influencer-media-kit

Click to view: show page on Awesound

Support the show

]]> Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.

Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.

An influencer media kit makes you look professional.

Hobby bloggers don’t need media kits. You aren’t a hobby blogger, playing the social media game, and posting at random times. You are a professional influencer and you need an influencer media kit that represents who you are as a professional.

Your influencer media kit should match your brand in colors and fonts. You should have professionally done headshots that are in your kit. Don’t skimp on the photography when it comes to your own headshots. Hire a professional if you don’t have a friend who is a photographer.

Links:

jennymelrose.com/influencer-media-kit

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tb4tw8 Mon, 17 Dec 2018 05:00:00 -0500 1535 bloggers, influencers, entrepreneurs, media kit, sponsored content, working with brands false IE 100: The Steps You Need to Take to Scale Your Business IE 100: The Steps You Need to Take to Scale Your Business When you run masterminds and do coaching like I do, you learn quickly that women are in many different points in their businesses. No matter where your business is in terms of growth, there are specific steps you need to take to scale that business. Let’s jump into what those steps are.

You guys! I can‘t believe we are at episode 100! I just want to take a minute to thank each of you for taking time out of your busy schedule to join me here each week, whether you join in live on Facebook every Tuesday morning at 11:00 or you listen in to the podcast when it drops.

I am so grateful for your support and your kindness in sharing this podcast with your friends and fellow bloggers and for the awesome reviews and ratings you take the time to leave for me on Itunes. It all means so much to me. Without you all, there would not be a 100th episode so thank you all from the bottom of my heart. Now, let’s get on with the training!

Links:

jennymelrose.com/scale-your-business

Click to view: show page on Awesound

Support the show

]]> When you run masterminds and do coaching like I do, you learn quickly that women are in many different points in their businesses. No matter where your business is in terms of growth, there are specific steps you need to take to scale that business. Let’s jump into what those steps are.

You guys! I can‘t believe we are at episode 100! I just want to take a minute to thank each of you for taking time out of your busy schedule to join me here each week, whether you join in live on Facebook every Tuesday morning at 11:00 or you listen in to the podcast when it drops.

I am so grateful for your support and your kindness in sharing this podcast with your friends and fellow bloggers and for the awesome reviews and ratings you take the time to leave for me on Itunes. It all means so much to me. Without you all, there would not be a 100th episode so thank you all from the bottom of my heart. Now, let’s get on with the training!

Links:

jennymelrose.com/scale-your-business

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tos1v5 Mon, 10 Dec 2018 05:00:00 -0500 1469 bloggers, influencers, business owners, entrepreneurs false IE 99: Show a Little Kindness IE 99: Show a Little Kindness I don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for.  In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you.  No one understands how lonely and frustrating that blogging can be better than another blogger.  Lift each other up!

If you are listening to this episode on the day it’s released, the date is December 3, 2018. I’ll be honest with you, the older I get, the more nostalgic I get. And since my birthday is December 4th, I am really feeling it right about now.

Watching my girls grow up right before my eyes is not the easiest thing in the world. We didn’t have an easy time having our girls so they are a special blessing in our lives and something that I never want to take for granted.

Links:

jennymelrose.com/show-a-little-kindness

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]]> I don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for.  In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you.  No one understands how lonely and frustrating that blogging can be better than another blogger.  Lift each other up!

If you are listening to this episode on the day it’s released, the date is December 3, 2018. I’ll be honest with you, the older I get, the more nostalgic I get. And since my birthday is December 4th, I am really feeling it right about now.

Watching my girls grow up right before my eyes is not the easiest thing in the world. We didn’t have an easy time having our girls so they are a special blessing in our lives and something that I never want to take for granted.

Links:

jennymelrose.com/show-a-little-kindness

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t8bbhn Mon, 03 Dec 2018 05:00:00 -0500 909 Influencer, Entrepreneurs, Blogging, Small Businesses false IE 98: Taking 2019 by Storm as influencers and bloggers IE 98: Taking 2019 by Storm as influencers and bloggers If you read the title of this episode and thought, “Wait, Jenny! I can’t think about 2019 yet. I haven’t even finished cleaning up the Thanksgiving dishes. I have yet to put up my Christmas tree or even buy the first gift. Why are you asking me to think about 2019?”

Listen, I get it. As the mom of 2 little girls, a husband who works in the school system, and a business owner, I completely understand. But I know this - you can’t wait until January to start thinking about the new year. You need to start planning now in order to storm into the new year with a plan and a focus.

Links:

jennymelrose.com/2019-by-storm

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]]> If you read the title of this episode and thought, “Wait, Jenny! I can’t think about 2019 yet. I haven’t even finished cleaning up the Thanksgiving dishes. I have yet to put up my Christmas tree or even buy the first gift. Why are you asking me to think about 2019?”

Listen, I get it. As the mom of 2 little girls, a husband who works in the school system, and a business owner, I completely understand. But I know this - you can’t wait until January to start thinking about the new year. You need to start planning now in order to storm into the new year with a plan and a focus.

Links:

jennymelrose.com/2019-by-storm

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t8k53d Mon, 26 Nov 2018 05:00:00 -0500 1388 Influencer, Entrepreneurs, Blogging, Small Businesses, goals, false IE 97: How to get more Instagram Story Views IE 97: How to get more Instagram Story Views If you think that you need a million followers on Instagram in order to get the attention of brands, you are wrong. In today’s episode, we are going to talk about how to get the attention of your dream brands, even if your following is on the smaller side by getting more Instagram Story Views.

If you have been procrastinating on Instagram, I want you to get started. It is the hottest new player on the social media block and brands want you there engaging with your audience. If you think that IG is all about showing your perfect pictures and how together you are, think again.

The beautiful thing about Instagram is all the different features available. Yes, your regular feed needs to be more curated but Stories is where you have the opportunity to be yourself. Stories give you the opportunity to share more of who you are and it gives your audience the opportunity to get to know you better and to decide whether they like you or not.

Wait, Jenny...don’t I want everyone to like me?

No! Listen to the episode I did with Phil Pallen on what is branding to hear why you definitely want to repel some people while attracting others. Yes, you actually want to repel some people. I know that may feel weird to think about but once you think it through, it will all make sense, I promise.

Links:

jennymelrose.com/how-to-get-more-instagram-story-views

Click to view: show page on Awesound

Support the show

]]> If you think that you need a million followers on Instagram in order to get the attention of brands, you are wrong. In today’s episode, we are going to talk about how to get the attention of your dream brands, even if your following is on the smaller side by getting more Instagram Story Views.

If you have been procrastinating on Instagram, I want you to get started. It is the hottest new player on the social media block and brands want you there engaging with your audience. If you think that IG is all about showing your perfect pictures and how together you are, think again.

The beautiful thing about Instagram is all the different features available. Yes, your regular feed needs to be more curated but Stories is where you have the opportunity to be yourself. Stories give you the opportunity to share more of who you are and it gives your audience the opportunity to get to know you better and to decide whether they like you or not.

Wait, Jenny...don’t I want everyone to like me?

No! Listen to the episode I did with Phil Pallen on what is branding to hear why you definitely want to repel some people while attracting others. Yes, you actually want to repel some people. I know that may feel weird to think about but once you think it through, it will all make sense, I promise.

Links:

jennymelrose.com/how-to-get-more-instagram-story-views

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tmtm8o Mon, 19 Nov 2018 05:00:00 -0500 1939 Influencer, Entrepreneurs, Blogging, Small Businesses, Instagram, Influencer Marketing, social media marketing, Instagram Stories false IE 96: Diversifying your Income with Digital Products IE 96: Diversifying your Income with Digital Products As bloggers, some of us tend to rely on only one form of income. Maybe you rely on ad income or affiliate income. In today’s episode, I want to talk about why it is so important to have multiple streams of income and how to use digital products to add another form of income to your business.

I am certainly not saying that you shouldn’t have ad income as part of your business. If you have a blog and you are doing well in page views, absolutely take the ad income if you can get it. If you have people coming to the blog, you might as well be making that passive income off of them.

The problem comes when you rely solely on the ads. As we well know, one algorithm change can affect your traffic almost instantly. If that happened tomorrow, how much of your income would you lose if you were solely relying on those ads?

Links:

jennymelrose.com/digital-products

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Support the show

]]> As bloggers, some of us tend to rely on only one form of income. Maybe you rely on ad income or affiliate income. In today’s episode, I want to talk about why it is so important to have multiple streams of income and how to use digital products to add another form of income to your business.

I am certainly not saying that you shouldn’t have ad income as part of your business. If you have a blog and you are doing well in page views, absolutely take the ad income if you can get it. If you have people coming to the blog, you might as well be making that passive income off of them.

The problem comes when you rely solely on the ads. As we well know, one algorithm change can affect your traffic almost instantly. If that happened tomorrow, how much of your income would you lose if you were solely relying on those ads?

Links:

jennymelrose.com/digital-products

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tcr4np Mon, 12 Nov 2018 05:00:00 -0500 1616 false IE 95: What is a Brand Ambassador? IE 95: What is a Brand Ambassador? Have you heard the term “brand ambassador” and wondered what exactly it is? Do you have questions about the factors that go into getting a brand ambassadorship? And if you did get one, what would that look like and what could you expect?

I think there is a ton of confusion circling among bloggers about what a brand ambassadorship actually is and I am excited to dive into it and answer your questions.

Links:

jennymelrose.com/what-is-a-brand-ambassador

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]]> Have you heard the term “brand ambassador” and wondered what exactly it is? Do you have questions about the factors that go into getting a brand ambassadorship? And if you did get one, what would that look like and what could you expect?

I think there is a ton of confusion circling among bloggers about what a brand ambassadorship actually is and I am excited to dive into it and answer your questions.

Links:

jennymelrose.com/what-is-a-brand-ambassador

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t8filj Mon, 05 Nov 2018 05:00:00 -0500 1397 Influencer, Entrepreneurs, Blogging, Small Businesses, brand ambassador false IE 94: What is Branding? IE 94: What is Branding? Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.

I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.

As a brand strategist who is focused on personal branding, Phil focuses on 3 things 

Positioning

Building

Promoting

Phil is always working in one of these 3 areas with his clients who range from a shark on Shark Tank, to a dentist, a jeweler and a Nobel peace prize winner.

Links:

jennymelrose.com/what-is-branding

Click to view: show page on Awesound

Support the show

]]> Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.

I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.

As a brand strategist who is focused on personal branding, Phil focuses on 3 things 

Positioning

Building

Promoting

Phil is always working in one of these 3 areas with his clients who range from a shark on Shark Tank, to a dentist, a jeweler and a Nobel peace prize winner.

Links:

jennymelrose.com/what-is-branding

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/taryh7 Mon, 29 Oct 2018 05:00:00 -0400 1909 branding, influencers, bloggers, false IE 93: Examples of a Media Pitch for Television IE 93: Examples of a Media Pitch for Television A great way to get increased media exposure and traffic to your blog or social media channels is via a media pitch for television.  Laura Saltman is giving specific examples of a media pitch for multiple niches so that you too can take advantage of the exposure.

I couldn’t be more excited about today’s guest, Laura Saltman. Laura has many years of experience working in the media, including television shows such as Access Hollywood, Today, and E! News. She is the author of 3 books and uses her experience working in media to get herself in front of the camera now instead of behind it.

I met Laura in person at Connect Her in Las Vegas this summer and I left feeling like I was meant to meet her. Laura talks a lot about pitching to the media through her experience of being pitched as a media person for so many years. As she says, “I was used to people asking me to put them on TV; now I pitch to be on TV!”

Links:

jennymelrose.com/media-pitch

Click to view: show page on Awesound

Support the show

]]> A great way to get increased media exposure and traffic to your blog or social media channels is via a media pitch for television.  Laura Saltman is giving specific examples of a media pitch for multiple niches so that you too can take advantage of the exposure.

I couldn’t be more excited about today’s guest, Laura Saltman. Laura has many years of experience working in the media, including television shows such as Access Hollywood, Today, and E! News. She is the author of 3 books and uses her experience working in media to get herself in front of the camera now instead of behind it.

I met Laura in person at Connect Her in Las Vegas this summer and I left feeling like I was meant to meet her. Laura talks a lot about pitching to the media through her experience of being pitched as a media person for so many years. As she says, “I was used to people asking me to put them on TV; now I pitch to be on TV!”

Links:

jennymelrose.com/media-pitch

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tfik1y Mon, 22 Oct 2018 05:00:00 -0400 2212 Influencer, Entrepreneurs, Blogging, Small Businesses, media, pitch false IE 92: How to Get Sponsored as an Influencer IE 92: How to Get Sponsored as an Influencer The number one question I get asked by bloggers, influencers and podcasters is how to get sponsored as an influencer.  No matter what niche, influencers are trying to learn how to create paid partnerships with brands that they know, use and love.  Today we're diving into exactly how to get sponsored with Jillian Leslie of Catch My Party.

Today’s guest on the podcast, Jillian Leslie, owns the largest party planning site on the web. Catch My Party was started by Jillian and her husband 9 years ago and chances are if you've been to Pinterest for party ideas, you have most likely ended up on Jillian’s site.

After 7 years working with the site, it was obvious that Pinterest was going to continue to be their number one traffic driver so Jillian’s husband built a pop-up for the site that invited their blog visitors to follow them on Pinterest. The pop-up worked so well that they decided to roll it out to others and to also integrate it with Instagram, Facebook, and email lists, and now YouTube.

Jillian compares her two businesses to having two children; she loves them both very much and can’t decide on a favorite. She also has a podcast called The Blogger Genius Podcast, which is how she and I met as I will be on an upcoming episode. Make that three children.

Links:

jennymelrose.com/how-to-get-sponsored

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]]> The number one question I get asked by bloggers, influencers and podcasters is how to get sponsored as an influencer.  No matter what niche, influencers are trying to learn how to create paid partnerships with brands that they know, use and love.  Today we're diving into exactly how to get sponsored with Jillian Leslie of Catch My Party.

Today’s guest on the podcast, Jillian Leslie, owns the largest party planning site on the web. Catch My Party was started by Jillian and her husband 9 years ago and chances are if you've been to Pinterest for party ideas, you have most likely ended up on Jillian’s site.

After 7 years working with the site, it was obvious that Pinterest was going to continue to be their number one traffic driver so Jillian’s husband built a pop-up for the site that invited their blog visitors to follow them on Pinterest. The pop-up worked so well that they decided to roll it out to others and to also integrate it with Instagram, Facebook, and email lists, and now YouTube.

Jillian compares her two businesses to having two children; she loves them both very much and can’t decide on a favorite. She also has a podcast called The Blogger Genius Podcast, which is how she and I met as I will be on an upcoming episode. Make that three children.

Links:

jennymelrose.com/how-to-get-sponsored

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t5kafx Mon, 15 Oct 2018 05:00:00 -0400 1698 Influencer, Entrepreneurs, Blogging, Small Businesses, sponsored campaigns false IE 91: How to Launch without Stress IE 91: How to Launch without Stress Launching a product or service for the first time can be overwhelming and intimidating. That is unless you know my system for how to launch.

As many of you may know, I recently closed out the latest launch of my course, Pitch Perfect Pro. The thing you may not know is that Hurricane Florence came through right in the middle of the launch. And even though it wasn’t nearly as bad an outcome as they had predicted, it was a very stressful thing thinking that we were about to get hit by a Category 4 hurricane.

The thing is, I wasn’t stressed over my launch because I had a launch schedule in place. It worked so well for me that I knew I had to share it with you all. This will work for many different types of businesses. You could use it to launch a product, a service, a course, some type of online training that you will be doing, or even something like an ebook.

Honestly, you could even use this method successfully if you are doing some type of in-person classes. No matter what type of business you have, I know that you will get a ton out of this so let’s jump right in.

Links:

jennymelrose.com/how-to-launch

Click to view: show page on Awesound

Support the show

]]> Launching a product or service for the first time can be overwhelming and intimidating. That is unless you know my system for how to launch.

As many of you may know, I recently closed out the latest launch of my course, Pitch Perfect Pro. The thing you may not know is that Hurricane Florence came through right in the middle of the launch. And even though it wasn’t nearly as bad an outcome as they had predicted, it was a very stressful thing thinking that we were about to get hit by a Category 4 hurricane.

The thing is, I wasn’t stressed over my launch because I had a launch schedule in place. It worked so well for me that I knew I had to share it with you all. This will work for many different types of businesses. You could use it to launch a product, a service, a course, some type of online training that you will be doing, or even something like an ebook.

Honestly, you could even use this method successfully if you are doing some type of in-person classes. No matter what type of business you have, I know that you will get a ton out of this so let’s jump right in.

Links:

jennymelrose.com/how-to-launch

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/towokz Mon, 08 Oct 2018 05:00:00 -0400 1580 bloggers, influencers, entrepreneurs, how to launch, false IE 90: How to Use Facebook Live Stream to Increase Your Reach with Meg Brunson IE 90: How to Use Facebook Live Stream to Increase Your Reach with Meg Brunson Tired of hearing crickets on Facebook?  Facebook Live stream provides a way to increase your reach while building your list.  Plus, you'll build your brand in the process because you're audience will like, know and trust you.

In today’s episode of the podcast, I am talking to Meg Brunson. Meg first dipped her toe into the world of entrepreneurship shortly after her third pregnancy. The pregnancy was life-threatening and when she came out of it, Meg knew that she wasn’t going back to a regular job but rather, she was going to spend as much time as possible with her family.

Meg started a mom blog which was absolutely life-changing for her and her family. Meg and her family were at their lowest point as a family financially. The blog provided opportunities to build their way out of the slump they were in. It also gave them back a quality of life that they had been missing.

Links:

jennymelrose.com/facebook-live-stream

Click to view: show page on Awesound

Support the show

]]> Tired of hearing crickets on Facebook?  Facebook Live stream provides a way to increase your reach while building your list.  Plus, you'll build your brand in the process because you're audience will like, know and trust you.

In today’s episode of the podcast, I am talking to Meg Brunson. Meg first dipped her toe into the world of entrepreneurship shortly after her third pregnancy. The pregnancy was life-threatening and when she came out of it, Meg knew that she wasn’t going back to a regular job but rather, she was going to spend as much time as possible with her family.

Meg started a mom blog which was absolutely life-changing for her and her family. Meg and her family were at their lowest point as a family financially. The blog provided opportunities to build their way out of the slump they were in. It also gave them back a quality of life that they had been missing.

Links:

jennymelrose.com/facebook-live-stream

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tep5xc Mon, 01 Oct 2018 06:00:00 -0400 1906 live stream, facebook live, broadcasting, bloggers, influencers, entrepreneurs false IE 89: How to Monetize a Blog No Matter What Your Age IE 89: How to Monetize a Blog No Matter What Your Age Many people want to know how to monetize a blog and I'm always surprised that bloggers often assume that age can be a limiting factor.  I'm diving into how to monetize a blog no matter what your age with Cathy Lawdanski of My Side of 50.

I am so excited for this episode of the podcast because I have a very special guest with me. Cathy Lawdanski is one of the awesome ladies in my membership and she has been absolutely rocking her business so I wanted to get her in here to share with you guys all the successes she has had and some of her secrets to that success.

Cathy blogs at My Side of 50, which is a lifestyle blog for women in midlife. She started the blog when she was 57 and chose the name so that it could apply to women on either side of 50. Cathy was having experiences common to most women in midlife; things like caring for aging parents and dealing with their deaths, her own health issues, and more. She wasn’t finding any help for what she was going through so she decided to provide at least a conversation around it.

Links:

jennymelrose.com/how-to-monetize-a-blog

Click to view: show page on Awesound

Support the show

]]> Many people want to know how to monetize a blog and I'm always surprised that bloggers often assume that age can be a limiting factor.  I'm diving into how to monetize a blog no matter what your age with Cathy Lawdanski of My Side of 50.

I am so excited for this episode of the podcast because I have a very special guest with me. Cathy Lawdanski is one of the awesome ladies in my membership and she has been absolutely rocking her business so I wanted to get her in here to share with you guys all the successes she has had and some of her secrets to that success.

Cathy blogs at My Side of 50, which is a lifestyle blog for women in midlife. She started the blog when she was 57 and chose the name so that it could apply to women on either side of 50. Cathy was having experiences common to most women in midlife; things like caring for aging parents and dealing with their deaths, her own health issues, and more. She wasn’t finding any help for what she was going through so she decided to provide at least a conversation around it.

Links:

jennymelrose.com/how-to-monetize-a-blog

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tujyd5 Mon, 24 Sep 2018 05:00:00 -0400 2621 Influencer, Entrepreneurs, Blogging, Small Businesses, monetize false IE 88: How to Grow Your Instagram Followers with Tyler J. McCall IE 88: How to Grow Your Instagram Followers with Tyler J. McCall Tyler J McCall is sharing with us How to Grow our Instagram Followers with an Engaged Audience that Grows our Business!!

I am so excited to have a very special guest with me for today’s podcast. Tyler J. McCall is an Instagram guru with more than 10 years experience in marketing, for both businesses and nonprofits.

I joined his membership site to get all the awesome help he offers for growing your Instagram followers. He has taught me how to build relationships with my followers and how to build a real community on IG.

Click to view: show page on Awesound

Support the show

]]> Tyler J McCall is sharing with us How to Grow our Instagram Followers with an Engaged Audience that Grows our Business!!

I am so excited to have a very special guest with me for today’s podcast. Tyler J. McCall is an Instagram guru with more than 10 years experience in marketing, for both businesses and nonprofits.

I joined his membership site to get all the awesome help he offers for growing your Instagram followers. He has taught me how to build relationships with my followers and how to build a real community on IG.

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t1r32c Mon, 17 Sep 2018 05:00:00 -0400 1955 influencers, instagram, instagram followers, bloggers, influencer marketing false IE 87: How to be an Effective Social Media Influencer IE 87: How to be an Effective Social Media Influencer I have done several episodes of the podcast where I talk specifically about how to use your influence on Instagram or how to be more successful on Facebook. In today’s episode, I am covering it all. That’s right, let’s talk about how to be a successful social media influencer.

If you have ever heard me talk about social media influence, you already know that I am not a believer in the numbers game. We talked in episode 83 about how to monetize Instagram stories and how it is not necessary to have 10K followers to get started. Then, in episode 85, I covered the exact steps you need to take to become an IG influencer, even if you are still small.

Links:

jennymelrose.com/social-media-influencer

Click to view: show page on Awesound

Support the show

]]> I have done several episodes of the podcast where I talk specifically about how to use your influence on Instagram or how to be more successful on Facebook. In today’s episode, I am covering it all. That’s right, let’s talk about how to be a successful social media influencer.

If you have ever heard me talk about social media influence, you already know that I am not a believer in the numbers game. We talked in episode 83 about how to monetize Instagram stories and how it is not necessary to have 10K followers to get started. Then, in episode 85, I covered the exact steps you need to take to become an IG influencer, even if you are still small.

Links:

jennymelrose.com/social-media-influencer

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ts26hi Mon, 10 Sep 2018 05:00:00 -0400 1326 blogger, influencers, social media, entrepreneurs false IE 86: Business Organization for Bloggers IE 86: Business Organization for Bloggers Business organization of an online business is essential, but what data matters the most and how do you go about using that data to improve your business?

My guest on today’s episode is someone that I have been working closely with for the past few months in my Mastermind groups and as it turns out, I have learned a ton from her so I knew I had to bring her on here to share with you all. Jenn has been blogging at Home by Jenn for the past 2+ years about rustic DIY projects, organization, and cleaning.

Every time I speak with Jenn, I come away inspired and motivated to get my business more organized. She is a pro at business organization so if you struggle with that, this is the episode for you.

Links:

jennymelrose.com/business-organization

Click to view: show page on Awesound

Support the show

]]> Business organization of an online business is essential, but what data matters the most and how do you go about using that data to improve your business?

My guest on today’s episode is someone that I have been working closely with for the past few months in my Mastermind groups and as it turns out, I have learned a ton from her so I knew I had to bring her on here to share with you all. Jenn has been blogging at Home by Jenn for the past 2+ years about rustic DIY projects, organization, and cleaning.

Every time I speak with Jenn, I come away inspired and motivated to get my business more organized. She is a pro at business organization so if you struggle with that, this is the episode for you.

Links:

jennymelrose.com/business-organization

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t8ee83 Mon, 03 Sep 2018 05:00:00 -0400 1813 bloggers, influencers, entrepreneurs, business owners, organization, data false IE 85: How to Become an Instagram Influencer IE 85: How to Become an Instagram Influencer Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take.

I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thing is, sometimes a brand will actually have one of their people sit in on my session just to see what I’m telling the bloggers to do. My favorite part is after the session when they tell me that what I am teaching is exactly what they want all bloggers to know.

It’s just so fulfilling to know that I am on the right track with what the brands expect from bloggers and with what I am teaching you all. I’m gonna share with you some of what I learned from the brands about what they’re looking for as far as an Instagram Influencer, but first, I want to start by asking a question.

Links:

jennymelrose.com/instagram-influencer

Click to view: show page on Awesound

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]]> Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take.

I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thing is, sometimes a brand will actually have one of their people sit in on my session just to see what I’m telling the bloggers to do. My favorite part is after the session when they tell me that what I am teaching is exactly what they want all bloggers to know.

It’s just so fulfilling to know that I am on the right track with what the brands expect from bloggers and with what I am teaching you all. I’m gonna share with you some of what I learned from the brands about what they’re looking for as far as an Instagram Influencer, but first, I want to start by asking a question.

Links:

jennymelrose.com/instagram-influencer

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tdvhna Mon, 27 Aug 2018 06:00:00 -0400 1231 instagram, influencers, bloggers, entrepreneurs, monetization, working with brands, sponsored campaigns false IE 84: A Reality Check for Instagram Influencers IE 84: A Reality Check for Instagram Influencers Instagram Influencers come in all follower sizes and just because you don't have 10k followers doesn't mean that you can't monetize your influence.

Before we start talking about the reality check that many of us need when it comes to being Instagram Influencers and page views (there’s a hint!), I want to be sure to let you know that I am going to be doing a new session of my FREE training, Pitch Perfect Live in September.

Links:

jennymelrose.com/instagram-influencers

Click to view: show page on Awesound

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]]> Instagram Influencers come in all follower sizes and just because you don't have 10k followers doesn't mean that you can't monetize your influence.

Before we start talking about the reality check that many of us need when it comes to being Instagram Influencers and page views (there’s a hint!), I want to be sure to let you know that I am going to be doing a new session of my FREE training, Pitch Perfect Live in September.

Links:

jennymelrose.com/instagram-influencers

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tx376f Mon, 20 Aug 2018 05:00:00 -0400 1509 instagram, influencers, bloggers, business owners, social media false IE 83: How to Monetize Instagram Stories IE 83: How to Monetize Instagram Stories Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly.  I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it.

I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t sell anything. As a lifestyle blogger, everything I did online was for the purpose of bringing traffic to my site. I just didn’t get it.  

Links:

jennymelrose.com/monetize-instagram-stories

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]]> Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly.  I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it.

I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t sell anything. As a lifestyle blogger, everything I did online was for the purpose of bringing traffic to my site. I just didn’t get it.  

Links:

jennymelrose.com/monetize-instagram-stories

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tegflq Mon, 13 Aug 2018 05:00:00 -0400 1101 instagram, stories, bloggers, influencers, entrepreneurs, instagram stories false IE 82: How to Find a Business Coach for Your Online Business IE 82: How to Find a Business Coach for Your Online Business One of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me.  I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business.

The topic for today’s episode came up while I was at the Haven conference recently when another blogger began to tell me about the negative experience she had with business coaching.

I was so glad that she felt like she could be honest with me about her experience, even though it wasn’t me, and I really wanted to take some of the things we talked about and that I shared with her and share them all with you so that you get the biggest bang for your buck if and when you decide to hire a business coach. Let’s jump right in and talk about the things you need to know before you hire a coach…

Links:

jennymelrose.com/business-coach

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]]> One of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me.  I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business.

The topic for today’s episode came up while I was at the Haven conference recently when another blogger began to tell me about the negative experience she had with business coaching.

I was so glad that she felt like she could be honest with me about her experience, even though it wasn’t me, and I really wanted to take some of the things we talked about and that I shared with her and share them all with you so that you get the biggest bang for your buck if and when you decide to hire a business coach. Let’s jump right in and talk about the things you need to know before you hire a coach…

Links:

jennymelrose.com/business-coach

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t6yz9v Mon, 06 Aug 2018 05:00:00 -0400 966 business, coach, bloggers, influencers, entrepreneurs false IE 81: Influencer Entrepreneurs Academy IE 81: Influencer Entrepreneurs Academy Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.

I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do at each and every one. My goal in creating this event is to take the best parts of the conferences I have attended and bring them together in one amazing event.

While I really enjoy attending and speaking at niche-driven conferences, I wanted my event to be broader. As a lifestyle blogger myself for the past 8 years, I know that I learn the most when I can get around bloggers in many different niches. I get to see what they’re doing to grow their businesses and the specific things that are working for each niche.

Links:

jennymelrose.com/iea

Click to view: show page on Awesound

Support the show

]]> Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.

I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do at each and every one. My goal in creating this event is to take the best parts of the conferences I have attended and bring them together in one amazing event.

While I really enjoy attending and speaking at niche-driven conferences, I wanted my event to be broader. As a lifestyle blogger myself for the past 8 years, I know that I learn the most when I can get around bloggers in many different niches. I get to see what they’re doing to grow their businesses and the specific things that are working for each niche.

Links:

jennymelrose.com/iea

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tv5qs4 Mon, 30 Jul 2018 05:00:00 -0400 911 blogger, influencer, conference, entrepreneurs, false IE 80: What is an Avatar & How to Create One: A Training for Bloggers IE 80: What is an Avatar & How to Create One: A Training for Bloggers When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.

I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games or the little picture you can choose to represent yourself online. But that’s not what we’re talking about when we use the term “avatar” as it relates to your audience.

Your avatar is simply your ideal audience member or customer.

If you are a blogger, your avatar is the person you are writing to every time you publish a blog post. If you are a blogger and you also create products, your avatar is the audience member that not only reads your blog, but is also the person you want to reach with your products.

Links:

jennymelrose.com/what-is-an-avatar

Click to view: show page on Awesound

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]]> When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.

I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games or the little picture you can choose to represent yourself online. But that’s not what we’re talking about when we use the term “avatar” as it relates to your audience.

Your avatar is simply your ideal audience member or customer.

If you are a blogger, your avatar is the person you are writing to every time you publish a blog post. If you are a blogger and you also create products, your avatar is the audience member that not only reads your blog, but is also the person you want to reach with your products.

Links:

jennymelrose.com/what-is-an-avatar

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tirdqo Mon, 23 Jul 2018 05:00:00 -0400 1514 avatar, influencers, bloggers, blogging false IE 79: Pinterest for Business as a Blogger IE 79: Pinterest for Business as a Blogger If you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to start doing both of those things.

I get a lot of emails where people tell me that they just aren’t being successful in increasing their pageviews and I always, always email back with one response…

Tell me your Pinterest strategy.

What I get back is confusion, more questions, and a general misunderstanding of how to use Pinterest for business as a blogger. That’s why I want to tackle helping you understand the why and the how of using Pinterest for business correctly.

Links:

jennymelrose.com/pinterest-for-business

Click to view: show page on Awesound

Support the show

]]> If you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to start doing both of those things.

I get a lot of emails where people tell me that they just aren’t being successful in increasing their pageviews and I always, always email back with one response…

Tell me your Pinterest strategy.

What I get back is confusion, more questions, and a general misunderstanding of how to use Pinterest for business as a blogger. That’s why I want to tackle helping you understand the why and the how of using Pinterest for business correctly.

Links:

jennymelrose.com/pinterest-for-business

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t03ga4 Mon, 16 Jul 2018 05:00:00 -0400 1946 pinterest, influencer, blogger, entrepreneur false IE 78: How to Get YouTube Views as a Blogger with Meredith Marsh IE 78: How to Get YouTube Views as a Blogger with Meredith Marsh I am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, especially what she says about using tags.

Meredith’s home base is at VidProMom where she helps people figure out video. She offers tutorials for video editing, creating hobby videos and family videos, as well as helping bloggers learn how to use Youtube to grow their blogs. Be sure to check out her podcast, Video Pursuit Podcast, for even more tips.

I have to admit right up front that Youtube and I are not besties. Not by a long shot. I don’t feel comfortable with it and I don’t know how to best leverage it for my business. I used to feel that way about Instagram and now I adore that platform so I hope you’ll jump in with me and let Meredith teach us how to take Youtube by the horns and use it to grow our businesses. Let’s start where we always start...with the why.

Links:

jennymelrose.com/get-youtube-views

Click to view: show page on Awesound

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]]> I am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, especially what she says about using tags.

Meredith’s home base is at VidProMom where she helps people figure out video. She offers tutorials for video editing, creating hobby videos and family videos, as well as helping bloggers learn how to use Youtube to grow their blogs. Be sure to check out her podcast, Video Pursuit Podcast, for even more tips.

I have to admit right up front that Youtube and I are not besties. Not by a long shot. I don’t feel comfortable with it and I don’t know how to best leverage it for my business. I used to feel that way about Instagram and now I adore that platform so I hope you’ll jump in with me and let Meredith teach us how to take Youtube by the horns and use it to grow our businesses. Let’s start where we always start...with the why.

Links:

jennymelrose.com/get-youtube-views

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/thvfww Mon, 09 Jul 2018 05:00:00 -0400 2055 influencers, bloggers, entrepreneurs, youtube, false IE 77: Blogger Conference Expectations IE 77: Blogger Conference Expectations Whether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have.  Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally.

I’ll start by giving you some tips on the blogger conference expectations you should have when attending a conference and ways to approach a conference so that you get the most out of any that you attend.

Links:

jennymelrose.com/blogger-conference-expectations

Click to view: show page on Awesound

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]]> Whether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have.  Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally.

I’ll start by giving you some tips on the blogger conference expectations you should have when attending a conference and ways to approach a conference so that you get the most out of any that you attend.

Links:

jennymelrose.com/blogger-conference-expectations

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tn3ouj Mon, 02 Jul 2018 05:00:00 -0400 1465 blogger, influencer, conferences, entrepreneurs, false IE 76: Facebook Sponsored Posts Guide for Bloggers & Influencers IE 76: Facebook Sponsored Posts Guide for Bloggers & Influencers Today, I want to talk a little about Facebook sponsored posts and how you can use live video to take them to the next level. In the last episode of the podcast, I talked all about Instagram sponsored posts and addressed some common questions that come up about those. Be sure to listen to that one if you missed it!

I don’t know if you’ve seen it but Facebook is actually running a commercial on television about their desire to go back to their roots. The platform was started for the purpose of bringing people together. Over the years, it has become riddled with spam and ads but they are working hard to get back to it being about people.

This means that if you have a business page for your blog, you have got to prioritize engaging with your audience. If you want Facebook to show your content to your audience, you have to play by their rules and their rules are all based on engagement.

Now, let’s jump into what you need to know in order to be successful with Facebook sponsored posts.

Links:

jennymelrose.com/facebook-sponsored-posts

Click to view: show page on Awesound

Support the show

]]> Today, I want to talk a little about Facebook sponsored posts and how you can use live video to take them to the next level. In the last episode of the podcast, I talked all about Instagram sponsored posts and addressed some common questions that come up about those. Be sure to listen to that one if you missed it!

I don’t know if you’ve seen it but Facebook is actually running a commercial on television about their desire to go back to their roots. The platform was started for the purpose of bringing people together. Over the years, it has become riddled with spam and ads but they are working hard to get back to it being about people.

This means that if you have a business page for your blog, you have got to prioritize engaging with your audience. If you want Facebook to show your content to your audience, you have to play by their rules and their rules are all based on engagement.

Now, let’s jump into what you need to know in order to be successful with Facebook sponsored posts.

Links:

jennymelrose.com/facebook-sponsored-posts

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/twhl16 Sun, 24 Jun 2018 05:00:00 -0400 1511 Facebook, live broadcasting, sponsored posts, bloggers, influencers false IE 75: Instagram Sponsored Posts that Will Make You Stand Out IE 75: Instagram Sponsored Posts that Will Make You Stand Out If you have a blog or any kind of online business, you know that Instagram is the hottest new kid on the block. Everybody is using it and now there is an opportunity for you to create Instagram Sponsored Posts. Today I want to give you some ideas and pointers on how to best take advantage of these opportunities.

Links:

jennymelrose.com/instagram-sponsored-posts

Click to view: show page on Awesound

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]]> If you have a blog or any kind of online business, you know that Instagram is the hottest new kid on the block. Everybody is using it and now there is an opportunity for you to create Instagram Sponsored Posts. Today I want to give you some ideas and pointers on how to best take advantage of these opportunities.

Links:

jennymelrose.com/instagram-sponsored-posts

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t80oo5 Mon, 18 Jun 2018 05:00:00 -0400 1310 bloggers, influencers, entrepreneurs, social media marketing, instagram false IE 74: Mindset Crap You Need to Stop IE 74: Mindset Crap You Need to Stop What do I mean by mindset crap? I am talking about those things you need to get past so that you can take your side hustle full-time. Let’s hit 7 of them today...

The very first thing you need to stop doing is saying that there’s not enough time in the day. Look, I know that you’re busy. Maybe you work full-time or you have little ones at home. I understand that the amount of time you have to focus on your blog or social media is limited.

But instead of constantly reinforcing the mindset that we don’t have enough time, we need to start focusing on the time we do have. Take a hard look at your days and see where you have an extra 30 minutes, or even an hour, and take those precious minutes back.

Links:

jennymelrose.com/mindset-crap

Click to view: show page on Awesound

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]]> What do I mean by mindset crap? I am talking about those things you need to get past so that you can take your side hustle full-time. Let’s hit 7 of them today...

The very first thing you need to stop doing is saying that there’s not enough time in the day. Look, I know that you’re busy. Maybe you work full-time or you have little ones at home. I understand that the amount of time you have to focus on your blog or social media is limited.

But instead of constantly reinforcing the mindset that we don’t have enough time, we need to start focusing on the time we do have. Take a hard look at your days and see where you have an extra 30 minutes, or even an hour, and take those precious minutes back.

Links:

jennymelrose.com/mindset-crap

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ts3uad Mon, 11 Jun 2018 05:00:00 -0400 1296 bloggers, influencers, mindset, false IE 73: Content Creation for Surviving & Thriving Online IE 73: Content Creation for Surviving & Thriving Online Content creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going.  Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case).  If you want to survive and thrive online then you need to have a plan to your content creation.

I recently attended a blogging conference dedicated to food bloggers and while there, I was able to meet many of the ladies who are part of my membership site. The one thing that always comes up when bloggers get together and chat is that you have to know what you want to be known for.

Links:

jennymelrose.com/content-creation

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]]> Content creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going.  Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case).  If you want to survive and thrive online then you need to have a plan to your content creation.

I recently attended a blogging conference dedicated to food bloggers and while there, I was able to meet many of the ladies who are part of my membership site. The one thing that always comes up when bloggers get together and chat is that you have to know what you want to be known for.

Links:

jennymelrose.com/content-creation

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t9adan Mon, 04 Jun 2018 05:00:00 -0400 1422 blogging, influencers, content creation, entrepreneurs false IE 72: Behind the Scenes of a Membership Site - Mastering Your Influence IE 72: Behind the Scenes of a Membership Site - Mastering Your Influence Are you looking to take your blogging to the next level so that you can have increased pageviews and an engaged audience?  Then the membership site, Mastering Your Influence is what you are looking for.  It will help you do all of this and so much more.

I want to do something very different today than I usually do here. Today, I am giving you a behind the scenes look at my membership site. If we’re honest, I think most of us would admit that summertime is our downtime. Pageviews tend to drop. Sales may go down. You may feel a sense of mild panic, or full-blown panic, if you’ve never been through a summer with your business before.

We all know that Q4, or the 4th quarter of the year, is coming up and it will be amazing. Now is the perfect time to get ready for it and to put systems in place that will use the slower summer to help you grow and be ready for Q4.

Links:

jennymelrose.com/membership-site-mastering-your-influence

Click to view: show page on Awesound

Support the show

]]> Are you looking to take your blogging to the next level so that you can have increased pageviews and an engaged audience?  Then the membership site, Mastering Your Influence is what you are looking for.  It will help you do all of this and so much more.

I want to do something very different today than I usually do here. Today, I am giving you a behind the scenes look at my membership site. If we’re honest, I think most of us would admit that summertime is our downtime. Pageviews tend to drop. Sales may go down. You may feel a sense of mild panic, or full-blown panic, if you’ve never been through a summer with your business before.

We all know that Q4, or the 4th quarter of the year, is coming up and it will be amazing. Now is the perfect time to get ready for it and to put systems in place that will use the slower summer to help you grow and be ready for Q4.

Links:

jennymelrose.com/membership-site-mastering-your-influence

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tfs03g Mon, 28 May 2018 05:00:00 -0400 929 bloggers, influencers, entrepreneurs, social media, membership site, false IE 71: On-Air Coaching Call with Hannah Stoffel IE 71: On-Air Coaching Call with Hannah Stoffel In today’s episode, I am trying something totally different. Rather than giving you an interview or training, I am doing an actual live coaching call. Hannah is very involved in my membership and in the launch group so we chat on a regular basis. We are running this exactly the way we would if I wasn’t recording it so I hope you enjoy it!

Hannah is a health coach who teaches women how to eat in order to look and feel their best. Over the past few years, Hannah experienced several tragic life events that had her body railing against her. Systemic acne, chronic stomach pain, and high stress levels left her trying to figure out what to do to heal her body.

While she had always been interested in fitness as a way to keep her waistline a certain size, she was happy eating whatever she wanted as long as the fitness worked. What she would come to grips with as she dealt with these major life changes was the truth that food can heal us from the inside out and that stress can kill us.

One of the things I love about Hannah is the way she approaches her business. While she considers herself a beginner, she has a desire to set her business up in such a way that it will thrive in the future. She looks toward tomorrow instead of just worrying about what she needs to do today.

I always begin a coaching call by asking the client what we will be focusing on in that call, so let’s jump right in!

Links:

jennymelrose.com/on-air-coaching-call-with-hannah-stoffel

Click to view: show page on Awesound

Support the show

]]> In today’s episode, I am trying something totally different. Rather than giving you an interview or training, I am doing an actual live coaching call. Hannah is very involved in my membership and in the launch group so we chat on a regular basis. We are running this exactly the way we would if I wasn’t recording it so I hope you enjoy it!

Hannah is a health coach who teaches women how to eat in order to look and feel their best. Over the past few years, Hannah experienced several tragic life events that had her body railing against her. Systemic acne, chronic stomach pain, and high stress levels left her trying to figure out what to do to heal her body.

While she had always been interested in fitness as a way to keep her waistline a certain size, she was happy eating whatever she wanted as long as the fitness worked. What she would come to grips with as she dealt with these major life changes was the truth that food can heal us from the inside out and that stress can kill us.

One of the things I love about Hannah is the way she approaches her business. While she considers herself a beginner, she has a desire to set her business up in such a way that it will thrive in the future. She looks toward tomorrow instead of just worrying about what she needs to do today.

I always begin a coaching call by asking the client what we will be focusing on in that call, so let’s jump right in!

Links:

jennymelrose.com/on-air-coaching-call-with-hannah-stoffel

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t7j7jh Mon, 21 May 2018 05:00:00 -0400 2676 blogging, influencers, bloggers, social media false IE 70: Instagram Secrets to Success with Carla Biesinger IE 70: Instagram Secrets to Success with Carla Biesinger I am so excited about today’s podcast guest. Carla Biesinger has done several trainings in my membership group but this is her first time on the podcast and I couldn’t be happier to have her here. If you aren’t familiar with her, Carla is an online marketing and Instagram coach specializing in food, health, and fitness. She works with women who are just getting started in online business and want to grow their reach on Instagram.

Carla has an interesting background; she once owned a restaurant in Argentina and she is a native German. But she hated being stuck. She had a dream of traveling and living a laptop lifestyle. And that is exactly what she has created for herself. She actually admitted that she hasn’t had a permanent address in over 3 years. Isn’t that amazing?!!

Carla agreed to answer as many questions about Instagram as she can for today’s episode so let’s dive right in. I know you are going to get so much value from this conversation and I strongly recommend that you listen to the full episode because there is just no way I can get everything into these show notes. With that said, here we go…

Links:

jennymelrose.com/instagram-secrets

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]]> I am so excited about today’s podcast guest. Carla Biesinger has done several trainings in my membership group but this is her first time on the podcast and I couldn’t be happier to have her here. If you aren’t familiar with her, Carla is an online marketing and Instagram coach specializing in food, health, and fitness. She works with women who are just getting started in online business and want to grow their reach on Instagram.

Carla has an interesting background; she once owned a restaurant in Argentina and she is a native German. But she hated being stuck. She had a dream of traveling and living a laptop lifestyle. And that is exactly what she has created for herself. She actually admitted that she hasn’t had a permanent address in over 3 years. Isn’t that amazing?!!

Carla agreed to answer as many questions about Instagram as she can for today’s episode so let’s dive right in. I know you are going to get so much value from this conversation and I strongly recommend that you listen to the full episode because there is just no way I can get everything into these show notes. With that said, here we go…

Links:

jennymelrose.com/instagram-secrets

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tc9fbp Mon, 14 May 2018 07:00:00 -0400 3254 Influencer, Entrepreneurs, Blogging, Small Businesses, Instagram false IE 69: The Importance of Diversifying your Income as a Blogger IE 69: The Importance of Diversifying your Income as a Blogger Are you trading time for money?  Is your income dependent upon how much time you spend at your desk?  You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship.

I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I am active, I eat a fairly decent diet, and I try to manage stress the best I can.

But while on a call with 2 clients recently, I began experiencing chest pains. After I got off the call, the pains got worse so I decided to head to the Urgent Care. When I got there, they whisked me right in (they take chest pains very seriously), and they hooked me up to an EKG machine. My blood pressure was through the roof and I was wondering if the worsening symptoms were from my own stress and fear.

I ended up in the ER before all was said and done and I am fine now, but one thing I didn’t have to worry about while all this was going on was our income. Because my income isn’t tied to some set hours at an office or trading hours for dollars, I could rest easy knowing that everything was going to be okay as long as I was okay.

Links:

jennymelrose.com/diversifying-your-income

Click to view: show page on Awesound

Support the show

]]> Are you trading time for money?  Is your income dependent upon how much time you spend at your desk?  You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship.

I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I am active, I eat a fairly decent diet, and I try to manage stress the best I can.

But while on a call with 2 clients recently, I began experiencing chest pains. After I got off the call, the pains got worse so I decided to head to the Urgent Care. When I got there, they whisked me right in (they take chest pains very seriously), and they hooked me up to an EKG machine. My blood pressure was through the roof and I was wondering if the worsening symptoms were from my own stress and fear.

I ended up in the ER before all was said and done and I am fine now, but one thing I didn’t have to worry about while all this was going on was our income. Because my income isn’t tied to some set hours at an office or trading hours for dollars, I could rest easy knowing that everything was going to be okay as long as I was okay.

Links:

jennymelrose.com/diversifying-your-income

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ty51e5 Mon, 07 May 2018 05:00:00 -0400 1620 blogging, influencers, product creation, false IE 68: How to Choose a Lead Magnet that Converts IE 68: How to Choose a Lead Magnet that Converts What are you giving to your readers in exchange for their email address?  Getting your weekly newsletter is not enough of a reason for someone to sign up.  Don't worry!  I've been there, which is why I'm diving into how to a choose a lead magnet that creates an audience not just a one and done pageview.

With all of the crazy algorithm changes that are taking place in the online world, it is more important than ever for you to be growing your email list. But growing your email list means that you need an awesome, high-quality lead magnet to draw people in. And if there's one thing that scares bloggers, it’s coming up with a lead magnet.

Every week I have food bloggers say to me, “But Jenny, I never plan on selling products so why do I need an email list?”

I go back to the algorithms for the answer. You can no longer depend on Facebook or any other online platform to drive traffic to your site. You need to take the people who do end up on your site and you need to convert them to subscribers. Why? Because if you ever plan to monetize in any way, you must have a list to sell to.

Links:

jennymelrose.com/lead-magnet

Click to view: show page on Awesound

Support the show

]]> What are you giving to your readers in exchange for their email address?  Getting your weekly newsletter is not enough of a reason for someone to sign up.  Don't worry!  I've been there, which is why I'm diving into how to a choose a lead magnet that creates an audience not just a one and done pageview.

With all of the crazy algorithm changes that are taking place in the online world, it is more important than ever for you to be growing your email list. But growing your email list means that you need an awesome, high-quality lead magnet to draw people in. And if there's one thing that scares bloggers, it’s coming up with a lead magnet.

Every week I have food bloggers say to me, “But Jenny, I never plan on selling products so why do I need an email list?”

I go back to the algorithms for the answer. You can no longer depend on Facebook or any other online platform to drive traffic to your site. You need to take the people who do end up on your site and you need to convert them to subscribers. Why? Because if you ever plan to monetize in any way, you must have a list to sell to.

Links:

jennymelrose.com/lead-magnet

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tt7hwd Mon, 30 Apr 2018 05:00:00 -0400 1642 bloggers, influencers, lead magnet, products false IE 67: Search Engine Seduction with Marye Audet-White IE 67: Search Engine Seduction with Marye Audet-White There has been a lot of talk recently about Pinterest; specifically about Pinterest numbers declining. I have been calling it the “Pinterest Pinch.” Marye and I are going to talk today about that pinch and how you can overcome it with Search Engine Optimization (SEO).

One of the rumors circulating about this drop in Pinterest traffic is that Google is giving preference to actual pages in their search returns rather than pins. So when you see this drop in Pinterest traffic, you should theoretically see an increase in people finding your site through Google.

This is very important and the reason I brought Marye in to chat with me about it. She is going to give us all kinds of practical ideas for making sure you are being found in Google search so that your traffic isn’t dependent on what Pinterest is doing.

Links:

jennymelrose/search-engine-seduction

Click to view: show page on Awesound

Support the show

]]> There has been a lot of talk recently about Pinterest; specifically about Pinterest numbers declining. I have been calling it the “Pinterest Pinch.” Marye and I are going to talk today about that pinch and how you can overcome it with Search Engine Optimization (SEO).

One of the rumors circulating about this drop in Pinterest traffic is that Google is giving preference to actual pages in their search returns rather than pins. So when you see this drop in Pinterest traffic, you should theoretically see an increase in people finding your site through Google.

This is very important and the reason I brought Marye in to chat with me about it. She is going to give us all kinds of practical ideas for making sure you are being found in Google search so that your traffic isn’t dependent on what Pinterest is doing.

Links:

jennymelrose/search-engine-seduction

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tojoca Mon, 23 Apr 2018 05:00:00 -0400 2068 seo, bloggers, influencers, online businesses false IE 66: How to Know when You're Ready to Create a Product IE 66: How to Know when You're Ready to Create a Product For many of you, the time has come to not only work with brands but to create a product. And yet it can feel completely overwhelming to even contemplate creating something to sell. As moms, we are already stretched thin from our online work mixed with family life and motherhood. Blogging and all that goes along with it is a full-time job in and of itself.

If you need help with that feeling of overwhelm, be sure to listen to episodes 60, 63, and 64 of this podcast. In them, I address what to do to beat the overwhelm, practical ways to make progress on a daily basis, and how to know if you’re making progress in the right areas.

But for now, I want to ask you 5 questions that will help you to know for sure whether you are ready to create a product. Let’s jump right in.

Links:

jennymelrose.com/create-a-product

Click to view: show page on Awesound

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]]> For many of you, the time has come to not only work with brands but to create a product. And yet it can feel completely overwhelming to even contemplate creating something to sell. As moms, we are already stretched thin from our online work mixed with family life and motherhood. Blogging and all that goes along with it is a full-time job in and of itself.

If you need help with that feeling of overwhelm, be sure to listen to episodes 60, 63, and 64 of this podcast. In them, I address what to do to beat the overwhelm, practical ways to make progress on a daily basis, and how to know if you’re making progress in the right areas.

But for now, I want to ask you 5 questions that will help you to know for sure whether you are ready to create a product. Let’s jump right in.

Links:

jennymelrose.com/create-a-product

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t9dbov Mon, 16 Apr 2018 05:00:00 -0400 1607 influencers, bloggers, product creation, launching false IE 65: What is an Influencer Entrepreneur IE 65: What is an Influencer Entrepreneur I want you to start calling yourself an influencer entrepreneur because if you have an audience and you're using that audience to monetize then that's exactly what you are.  You are lan Influencer Entrepreneur.

In the past couple of weeks, we’ve been talking all things productivity and overwhelm and I have tried to provide you with some practical steps to beat those feelings of not knowing what to do next and move on to feeling in charge of your day and having something to show for all your hard work. If you missed those episodes, you can find them here and here.

Today, I want to pivot just a little bit and talk about what exactly an influencer entrepreneur is. I obviously feel very strongly about this topic since I named my own podcast after it! 

An influencer entrepreneur is someone who takes a brand and a business and puts it together.

Links:

jennymelrose.com/influencer-entrepreneurs

Click to view: show page on Awesound

Support the show

]]> I want you to start calling yourself an influencer entrepreneur because if you have an audience and you're using that audience to monetize then that's exactly what you are.  You are lan Influencer Entrepreneur.

In the past couple of weeks, we’ve been talking all things productivity and overwhelm and I have tried to provide you with some practical steps to beat those feelings of not knowing what to do next and move on to feeling in charge of your day and having something to show for all your hard work. If you missed those episodes, you can find them here and here.

Today, I want to pivot just a little bit and talk about what exactly an influencer entrepreneur is. I obviously feel very strongly about this topic since I named my own podcast after it! 

An influencer entrepreneur is someone who takes a brand and a business and puts it together.

Links:

jennymelrose.com/influencer-entrepreneurs

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tpe3w9 Mon, 09 Apr 2018 05:00:00 -0400 1068 bloggers, influencers, entrepreneurs, false IE 64: 5 Steps for Productivity Measurment IE 64: 5 Steps for Productivity Measurment If you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making toward our goals.

If you have been following along with our book club, then you know we are finishing up The One Thing by Gary Keller and Jay Pappasan. This book has revolutionized many businesses by showing people what the one thing is they should be focusing on. If you haven’t read this book, I recommend you get it as soon as possible. Knowing what the one thing is you should be working toward is the very first step in beating overwhelm.

Links:

jennymelrose.com/productivity-measurement

Click to view: show page on Awesound

Support the show

]]> If you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making toward our goals.

If you have been following along with our book club, then you know we are finishing up The One Thing by Gary Keller and Jay Pappasan. This book has revolutionized many businesses by showing people what the one thing is they should be focusing on. If you haven’t read this book, I recommend you get it as soon as possible. Knowing what the one thing is you should be working toward is the very first step in beating overwhelm.

Links:

jennymelrose.com/productivity-measurement

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tye5ct Mon, 02 Apr 2018 05:00:00 -0400 1669 productivity, bloggers, entrepreneurs, influencers, false IE 63: 5 Ways to Take Your Blog to the Next Level IE 63: 5 Ways to Take Your Blog to the Next Level As a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list?

I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk about how to take your blog to the next level.

I know you all need to know how to do this. We want our page views to grow. We want our social media followers to grow. These are all valid concerns for bloggers. As you seek to work with brands or increase your ad revenue, these numbers matter.

Are you tired of feeling despair in the pit of your stomach when you think about your blog? Are you done with not knowing which way to move next? Do you wish somebody would just tell you what to do next so you can move forward and stop sitting still? That’s exactly what I am going to do for you today.

Click to view: show page on Awesound

Support the show

]]> As a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list?

I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk about how to take your blog to the next level.

I know you all need to know how to do this. We want our page views to grow. We want our social media followers to grow. These are all valid concerns for bloggers. As you seek to work with brands or increase your ad revenue, these numbers matter.

Are you tired of feeling despair in the pit of your stomach when you think about your blog? Are you done with not knowing which way to move next? Do you wish somebody would just tell you what to do next so you can move forward and stop sitting still? That’s exactly what I am going to do for you today.

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/th4egw Mon, 26 Mar 2018 05:00:00 -0400 1454 mastermind, bloggers, influencers, entrepreneurs, false IE 62: Everything Food Conference with Kami Kilgore IE 62: Everything Food Conference with Kami Kilgore I am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers.

2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conference has grown exponentially since Kami began and it brings in some of the best in the food blogger and general online business.

Links:

jennymelrose.com/everything-food-conference

Click to view: show page on Awesound

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]]> I am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers.

2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conference has grown exponentially since Kami began and it brings in some of the best in the food blogger and general online business.

Links:

jennymelrose.com/everything-food-conference

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tdofqb Mon, 19 Mar 2018 05:00:00 -0400 1320 food blogger, travel blogger, blogger, influencer, conferences false IE 61: Mastermind Group - Why You Need One Now IE 61: Mastermind Group - Why You Need One Now As spring approaches, I begin preparations for opening a Spring mastermind group. If you’ve ever thought about joining a mastermind but aren’t sure if it’s the right fit for you, I want to tell you what masterminds are and what you can expect if you decide to join my mastermind group.

First off, I want you to know that there are different types of masterminds. You may see a mastermind started by one of your peers. Or perhaps it’s begun by someone who is a coach like me and that person will facilitate and oversee the group to make sure that the members get the most out of it.

If you are at the point in your business where you feel overwhelmed, where you need someone to come in and help you to get some perspective on where you are and what’s next for you, a mastermind may be the perfect thing for you.

Links:

jennymelrose.com/mastermind-group

Click to view: show page on Awesound

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]]> As spring approaches, I begin preparations for opening a Spring mastermind group. If you’ve ever thought about joining a mastermind but aren’t sure if it’s the right fit for you, I want to tell you what masterminds are and what you can expect if you decide to join my mastermind group.

First off, I want you to know that there are different types of masterminds. You may see a mastermind started by one of your peers. Or perhaps it’s begun by someone who is a coach like me and that person will facilitate and oversee the group to make sure that the members get the most out of it.

If you are at the point in your business where you feel overwhelmed, where you need someone to come in and help you to get some perspective on where you are and what’s next for you, a mastermind may be the perfect thing for you.

Links:

jennymelrose.com/mastermind-group

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t70ctr Mon, 12 Mar 2018 06:00:00 -0400 1163 blogging, mastermind, entrepreneurs, influencers, false IE 60: 5 Steps to Beat Overwhelm & Get the Most Out of Your Day IE 60: 5 Steps to Beat Overwhelm & Get the Most Out of Your Day If I asked you if you ever feel overwhelmed, I would bet that 95% of you would give me a resounding yes. I know that, as bloggers, we struggle with overwhelm due to the fact that there are always so many tasks to accomplish and sometimes, many times, we aren’t sure which task we should work on first or which one is most important.

The reason we feel overwhelmed is that we don’t have a plan. If I go into my day without any idea of what I hope to accomplish, how will I know what to do first or second? How will I know if I’m doing the things that are most important? The things that will move my business forward?

Links:

jennymelrose.com/beat-overwhelm

Click to view: show page on Awesound

Support the show

]]> If I asked you if you ever feel overwhelmed, I would bet that 95% of you would give me a resounding yes. I know that, as bloggers, we struggle with overwhelm due to the fact that there are always so many tasks to accomplish and sometimes, many times, we aren’t sure which task we should work on first or which one is most important.

The reason we feel overwhelmed is that we don’t have a plan. If I go into my day without any idea of what I hope to accomplish, how will I know what to do first or second? How will I know if I’m doing the things that are most important? The things that will move my business forward?

Links:

jennymelrose.com/beat-overwhelm

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/teecvi Mon, 05 Mar 2018 05:00:00 -0500 1319 productivity, overwhelm false IE 59: Biggest Mistakes Influencers Make when Working with Brands on Sponsored Content IE 59: Biggest Mistakes Influencers Make when Working with Brands on Sponsored Content Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to dive into those mistakes.

Be sure to download your Pitch Perfect Cheat Sheet: jennymelrose.com/pitch-checklist

Links:

jennymelrose.com/mistakes-influencers-make

Click to view: show page on Awesound

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]]> Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to dive into those mistakes.

Be sure to download your Pitch Perfect Cheat Sheet: jennymelrose.com/pitch-checklist

Links:

jennymelrose.com/mistakes-influencers-make

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t0316b Mon, 26 Feb 2018 05:00:00 -0500 1611 bloggers, influencers, working with brands, sponsored content false IE 58: How to Increase Instagram Story Views IE 58: How to Increase Instagram Story Views Have you noticed a decrease in engagement on your Instagram account?  Don't get frustrated!  Using Instagram stories and gaging your Instagram story views is the best way to get maximum engagement from your audience.

With all the social media platforms out there today, I get the question all the time asking which ones you absolutely need to be on. And while you definitely don’t need to try to do everything at once, you do need to at least be aware of what is hot at any given time and throw some attention toward it.

Right now, one of the hottest things in the social media world is Instagram Stories. I recently did a 6-week series on Stories and how to use them for greatest effectiveness in my membership site. If you would like live trainings like that, be sure to check out the membership site right here.

Links:

jennymelrose.com/instagram-story-views

Click to view: show page on Awesound

Support the show

]]> Have you noticed a decrease in engagement on your Instagram account?  Don't get frustrated!  Using Instagram stories and gaging your Instagram story views is the best way to get maximum engagement from your audience.

With all the social media platforms out there today, I get the question all the time asking which ones you absolutely need to be on. And while you definitely don’t need to try to do everything at once, you do need to at least be aware of what is hot at any given time and throw some attention toward it.

Right now, one of the hottest things in the social media world is Instagram Stories. I recently did a 6-week series on Stories and how to use them for greatest effectiveness in my membership site. If you would like live trainings like that, be sure to check out the membership site right here.

Links:

jennymelrose.com/instagram-story-views

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/talcup Mon, 19 Feb 2018 05:00:00 -0500 1274 instagram, social media, bloggers, influencers, false IE 57: A Blog Planner to Hit your Goals & Increase your Productivity IE 57: A Blog Planner to Hit your Goals & Increase your Productivity As a blogger and business owner there are multiple projects and tasks that need to get taken care of on a daily basis and because of this a blog planner is essential.  Many bloggers are also running their households as mothers and finding a blog planner that combines personal appointments with business goals is often difficult to find, which is why today I'm excited to introduce everyone to a blog planner that does just this!

As bloggers, many of us feel like we can’t get ourselves organized so that we can accomplish all that we need or hope to accomplish. I am so excited to have Katie Hornor on the podcast with me talking all about her own systems for organization and how she and her husband stick to their goals even while in full-time ministry and homeschooling their large brood of kids!  After the six week series on goal setting it only seemed logical to get those goals all organized with the perfect blog planner.

Katie began her blogging career with a homeschooling blog and business back in 2012. Many things have changed in online business since then and Katie has managed to not only hold on but to expand. She now has a business teaching other bloggers how to grow their own online business.

Links:

jennymelrose.com/blog-planner

Click to view: show page on Awesound

Support the show

]]> As a blogger and business owner there are multiple projects and tasks that need to get taken care of on a daily basis and because of this a blog planner is essential.  Many bloggers are also running their households as mothers and finding a blog planner that combines personal appointments with business goals is often difficult to find, which is why today I'm excited to introduce everyone to a blog planner that does just this!

As bloggers, many of us feel like we can’t get ourselves organized so that we can accomplish all that we need or hope to accomplish. I am so excited to have Katie Hornor on the podcast with me talking all about her own systems for organization and how she and her husband stick to their goals even while in full-time ministry and homeschooling their large brood of kids!  After the six week series on goal setting it only seemed logical to get those goals all organized with the perfect blog planner.

Katie began her blogging career with a homeschooling blog and business back in 2012. Many things have changed in online business since then and Katie has managed to not only hold on but to expand. She now has a business teaching other bloggers how to grow their own online business.

Links:

jennymelrose.com/blog-planner

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tkjjio Mon, 12 Feb 2018 05:00:00 -0500 2080 blog planner, blogger, influencers, productivity false IE 56: 8 Tips for Finding an Accountability Partner IE 56: 8 Tips for Finding an Accountability Partner Having an accountability partner can increase your success and help you hit your goals so why would you leave it up to chance.  Take the initiative and found an accountability partner today with these eight tips.

In case you didn’t know, I have been repurposing my Facebook lives for my podcast. It’s a great way to use my content on more than one platform and something you should definitely think about doing in order to save time and get your content out to more of your audience!

Today, I am going to give you 8 tips for finding an accountability partner. If you have followed me for any length of time, you know that I think that having an accountability partner is one of the most important things you can do for your business. Let’s jump right into the tips…

Links:

jennymelrose.com/accountability-partner

Click to view: show page on Awesound

Support the show

]]> Having an accountability partner can increase your success and help you hit your goals so why would you leave it up to chance.  Take the initiative and found an accountability partner today with these eight tips.

In case you didn’t know, I have been repurposing my Facebook lives for my podcast. It’s a great way to use my content on more than one platform and something you should definitely think about doing in order to save time and get your content out to more of your audience!

Today, I am going to give you 8 tips for finding an accountability partner. If you have followed me for any length of time, you know that I think that having an accountability partner is one of the most important things you can do for your business. Let’s jump right into the tips…

Links:

jennymelrose.com/accountability-partner

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t92v0x Mon, 05 Feb 2018 05:00:00 -0500 1804 bloggers, influencers, entrepreneurs, goal hitting, accountability false IE 55: How to Beat the Facebook Algorithm Changes (a.k.a. Facebook Zero) IE 55: How to Beat the Facebook Algorithm Changes (a.k.a. Facebook Zero) Facebook algorithms are the topic on everybody’s lips these days, am I right? Bloggers, Etsy shop owners, podcasters, and really anyone who uses Facebook to reach their audience have been in a near panic whenever the subject of the new Facebook algorithm comes up.  We're diving into how to beat the Facebook algorithm changes.

The new Facebook algorithm is being called Facebook Zero. The whole point, according to Mark Zuckerberg, is to have your newsfeed filled with your friends and family instead of a majority ads and pages.

As someone who very recently completely missed the pregnancy of a good friend until several months in, I appreciate what he’s trying to do here. I don’t want a news feed filled with only ads and business pages. He is encouraging discussions, not just mindless scrolling.

Click to view: show page on Awesound

Support the show

]]> Facebook algorithms are the topic on everybody’s lips these days, am I right? Bloggers, Etsy shop owners, podcasters, and really anyone who uses Facebook to reach their audience have been in a near panic whenever the subject of the new Facebook algorithm comes up.  We're diving into how to beat the Facebook algorithm changes.

The new Facebook algorithm is being called Facebook Zero. The whole point, according to Mark Zuckerberg, is to have your newsfeed filled with your friends and family instead of a majority ads and pages.

As someone who very recently completely missed the pregnancy of a good friend until several months in, I appreciate what he’s trying to do here. I don’t want a news feed filled with only ads and business pages. He is encouraging discussions, not just mindless scrolling.

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tk6w91 Mon, 29 Jan 2018 05:00:00 -0500 1577 facebook, algorithm, bloggers, influencers, entrepreneurs false IE 54: How to Create a Habit to Achieve Your Goals IE 54: How to Create a Habit to Achieve Your Goals Setting goals is great.  It's usually the achieving of the goals that trips us up, right?  That's not the case if you learn how to create a habit that will help you achieve your goals.   Today we're diving into how to create a habit.

As we continue in our series on goal setting today, I want to talk about something that I feel gets overlooked far too often which is how to create a habit to reach a goal.

We have talked a lot about how to set SMART goals, how to create a vision for where you want to go, how to differentiate between performance goals and outcome goals, and more. But if you think that you can just set those goals and watch them achieve themselves, you are mistaken.

Performance goals are nothing more than habits that need to be created. I know we all think about bad habits as ones we need to break and that could very well be something you need to address in your business success this year.

The fact is, though, that knowing how to create a habit to achieve a goal is the quickest way to get where you want to go. So let’s talk about how to create a habit and how to make it work for you.

Links:

jennymelrose.com/how-to-create-a-habit

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]]> Setting goals is great.  It's usually the achieving of the goals that trips us up, right?  That's not the case if you learn how to create a habit that will help you achieve your goals.   Today we're diving into how to create a habit.

As we continue in our series on goal setting today, I want to talk about something that I feel gets overlooked far too often which is how to create a habit to reach a goal.

We have talked a lot about how to set SMART goals, how to create a vision for where you want to go, how to differentiate between performance goals and outcome goals, and more. But if you think that you can just set those goals and watch them achieve themselves, you are mistaken.

Performance goals are nothing more than habits that need to be created. I know we all think about bad habits as ones we need to break and that could very well be something you need to address in your business success this year.

The fact is, though, that knowing how to create a habit to achieve a goal is the quickest way to get where you want to go. So let’s talk about how to create a habit and how to make it work for you.

Links:

jennymelrose.com/how-to-create-a-habit

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tuowpw Mon, 22 Jan 2018 05:00:00 -0500 1191 goal setting, bloggers, influencers, businesses false IE 53: SMART Goal Examples for Bloggers to Motivate Action IE 53: SMART Goal Examples for Bloggers to Motivate Action For the past several weeks, I have been in a series on goal setting and today I am continuing in that series by talking about some SMART goal examples for bloggers.

We have been getting down to some of the ways we can be sure that we can hit our goals this year, and last week, I told you the difference between outcome goals and performance goals. We covered some detailed examples of each kind of goal in that episode. Be sure to go back and listen to that and the previous episodes on goal setting so that you can achieve your goals this year!

Links:

jennymelrose.com/smart-goal-examples-for-bloggers

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]]> For the past several weeks, I have been in a series on goal setting and today I am continuing in that series by talking about some SMART goal examples for bloggers.

We have been getting down to some of the ways we can be sure that we can hit our goals this year, and last week, I told you the difference between outcome goals and performance goals. We covered some detailed examples of each kind of goal in that episode. Be sure to go back and listen to that and the previous episodes on goal setting so that you can achieve your goals this year!

Links:

jennymelrose.com/smart-goal-examples-for-bloggers

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t3qje7 Mon, 15 Jan 2018 05:00:00 -0500 1409 bloggers, influencers, SMART goals, performance goals false IE 52: Importance of Performance Goals vs Outcome Goals in Goals Setting IE 52: Importance of Performance Goals vs Outcome Goals in Goals Setting Performance goals are the key to creating the path that you are looking for in order to hit your goals.  Performance goals create the behavior or the path that you need to hit your goals, while outcome goals are the goal that you are trying to get to.  You need to know your performance goals in order to get to the outcome goals that you set for yourself.

If you have been around here lately, you know we have been in a series on goal setting. First, we covered vision boards; how to make them and why they are so important. Secondly, we talked about the “why”, the motivation behind your goals. Then last time, I gave you 3 guiding principles for how to set quarterly goals from your larger goals.

I hear from many people that they can see their big, overarching goals, but they can’t see the path in front of them that will take them there. That big goal is your outcome goal. The steps that get you to that outcome goal are your performance goals. That’s what we’re talking about today.

Links:

jennymelrose.com/performance-goals-vs-outcome-goals

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]]> Performance goals are the key to creating the path that you are looking for in order to hit your goals.  Performance goals create the behavior or the path that you need to hit your goals, while outcome goals are the goal that you are trying to get to.  You need to know your performance goals in order to get to the outcome goals that you set for yourself.

If you have been around here lately, you know we have been in a series on goal setting. First, we covered vision boards; how to make them and why they are so important. Secondly, we talked about the “why”, the motivation behind your goals. Then last time, I gave you 3 guiding principles for how to set quarterly goals from your larger goals.

I hear from many people that they can see their big, overarching goals, but they can’t see the path in front of them that will take them there. That big goal is your outcome goal. The steps that get you to that outcome goal are your performance goals. That’s what we’re talking about today.

Links:

jennymelrose.com/performance-goals-vs-outcome-goals

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tiuzxv Mon, 08 Jan 2018 05:00:00 -0500 1733 goal setting, bloggers, influencers, entrepreneurs false IE 51: Setting Quarterly Goals with Three Guiding Principles IE 51: Setting Quarterly Goals with Three Guiding Principles Let me ask you a question. Have you ever looked at a new year ahead of you and said something like - “YES!! This is my year!! I am going to make this the year that I reach all my goals and do amazing things.”

I’ll bet almost every one of us has said something similar, if not those exact words. That’s fantastic! I love to see women set big, crazy, audacious goals. The problem comes when we look at those goals and feel overwhelmed with how in the world to accomplish them. If you have set some huge goals for 2018, but aren’t sure exactly how to start making progress toward them, that’s what I am going to be talking about today.

I firmly believe that the only reason I was able to leave my teaching career and ultimately bring my husband home from his nightmare career in retail was that I not only set quarterly goals, but I wrote them down and I shared them with others.

In today’s episode, I am sharing three principles you need to know in order to break your huge goals for the year down into quarterly goals so that you have an idea where and how to begin to achieve those amazing things you have set for yourself this year!

Links:

jennymelrose.com/setting-quarterly-goals

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]]> Let me ask you a question. Have you ever looked at a new year ahead of you and said something like - “YES!! This is my year!! I am going to make this the year that I reach all my goals and do amazing things.”

I’ll bet almost every one of us has said something similar, if not those exact words. That’s fantastic! I love to see women set big, crazy, audacious goals. The problem comes when we look at those goals and feel overwhelmed with how in the world to accomplish them. If you have set some huge goals for 2018, but aren’t sure exactly how to start making progress toward them, that’s what I am going to be talking about today.

I firmly believe that the only reason I was able to leave my teaching career and ultimately bring my husband home from his nightmare career in retail was that I not only set quarterly goals, but I wrote them down and I shared them with others.

In today’s episode, I am sharing three principles you need to know in order to break your huge goals for the year down into quarterly goals so that you have an idea where and how to begin to achieve those amazing things you have set for yourself this year!

Links:

jennymelrose.com/setting-quarterly-goals

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t5vubs Mon, 01 Jan 2018 05:00:00 -0500 1651 bloggers, influencers, goal setting, quarterly goal setting, false IE 50: The Importance of Your WHY in Hitting Your Blogging Goals IE 50: The Importance of Your WHY in Hitting Your Blogging Goals Your reason for starting your blog is important to your audience as well as brands that you want to partner with.  It matters why you create your content and it's important factor in continuing to move forward.  If you want to hit your blogging goals, you need to pay attention to your why for your content.

If you missed last week’s episode, promise me that you will go back and listen to it. We talked all about creating a vision board to guide you in creating a plan for long-term success.

Before we get started, I want you to go over to my website and grab a download I made for you that will help you tremendously with what we are going to be talking about today. Just click here and download your free worksheet.

This worksheet dives deep into the power of purpose. Why does that matter? It is everything! Not only does knowing your purpose help you set goals for your business, but it allows you to niche down to your ideal audience. If you don’t know what problem you are solving for your audience, you can’t develop products to sell.

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]]> Your reason for starting your blog is important to your audience as well as brands that you want to partner with.  It matters why you create your content and it's important factor in continuing to move forward.  If you want to hit your blogging goals, you need to pay attention to your why for your content.

If you missed last week’s episode, promise me that you will go back and listen to it. We talked all about creating a vision board to guide you in creating a plan for long-term success.

Before we get started, I want you to go over to my website and grab a download I made for you that will help you tremendously with what we are going to be talking about today. Just click here and download your free worksheet.

This worksheet dives deep into the power of purpose. Why does that matter? It is everything! Not only does knowing your purpose help you set goals for your business, but it allows you to niche down to your ideal audience. If you don’t know what problem you are solving for your audience, you can’t develop products to sell.

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tno7sc Mon, 18 Dec 2017 05:00:00 -0500 1565 blogging, influencers, your why false IE 49 How to Create a Vision Board for Long Term Goal Setting Success IE 49 How to Create a Vision Board for Long Term Goal Setting Success One of the things I am passionate about is helping you get things in place so that when a new year rolls around, you can hit the ground running. No hanging back, trying to figure out what you need to do when it’s already halfway through January. Today I am starting a series on goal setting by talking about setting up a vision board.

Are you a goal setter? Do you enjoy writing down your goals or are you more of a digital kind of planner? Or maybe you’ve never set goals before but this is your year to get your business leveled up and you are ready to go with some goals! Whatever the case is, I am going to spend the next couple of episodes talking about how to create goals for the new year and today we're starting with your vision board.

Links:

jennymelrose.com/vision-board

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]]> One of the things I am passionate about is helping you get things in place so that when a new year rolls around, you can hit the ground running. No hanging back, trying to figure out what you need to do when it’s already halfway through January. Today I am starting a series on goal setting by talking about setting up a vision board.

Are you a goal setter? Do you enjoy writing down your goals or are you more of a digital kind of planner? Or maybe you’ve never set goals before but this is your year to get your business leveled up and you are ready to go with some goals! Whatever the case is, I am going to spend the next couple of episodes talking about how to create goals for the new year and today we're starting with your vision board.

Links:

jennymelrose.com/vision-board

Click to view: show page on Awesound

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tnq9mu Tue, 12 Dec 2017 09:13:46 -0500 1600 goal setting, bloggers, influencers, business success false IE 48: How to Plan to Hit Your Business Goals with Nicole Culver IE 48: How to Plan to Hit Your Business Goals with Nicole Culver Ready to have the best 2018 in your business yet?! We're diving into How to Plan to Hit your Business Goals so you are more organized and profitable.

I am excited to welcome back the guest that I had on the podcast way back in episode 6. Nicole Culver and I are chatting all things goals today, as we look ahead to 2018. We aren’t just talking the numbers, but diving into performance goals so that you will be set up for success in the new year!

One reason we are talking about this now is that this is a busy time of year. As the holidays approach, women are busier than ever with their families and holiday prep. Making plans and setting goals for your business can take a back seat if you aren’t super intentional about it. If January comes and you haven’t set any goals or made any plans, you are already behind. That’s no way to go into a brand new year!

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]]> Ready to have the best 2018 in your business yet?! We're diving into How to Plan to Hit your Business Goals so you are more organized and profitable.

I am excited to welcome back the guest that I had on the podcast way back in episode 6. Nicole Culver and I are chatting all things goals today, as we look ahead to 2018. We aren’t just talking the numbers, but diving into performance goals so that you will be set up for success in the new year!

One reason we are talking about this now is that this is a busy time of year. As the holidays approach, women are busier than ever with their families and holiday prep. Making plans and setting goals for your business can take a back seat if you aren’t super intentional about it. If January comes and you haven’t set any goals or made any plans, you are already behind. That’s no way to go into a brand new year!

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t6smky Wed, 29 Nov 2017 08:51:26 -0500 1203 bloggers, influencers, business goals, planning false IE 47 - 6 Ways To Repurpose Live Broadcasts IE 47 - 6 Ways To Repurpose Live Broadcasts Wondering how to use those live broadcasts more than just once?

We're diving into 6 ways to repurpose live broadcasts that will give you more content across your social media outlets.  Plus, it'll give you time back because you won't need to create so much new content.

Today, I am concluding a 6-week series on live broadcasts. If you are new around here, be sure you go back and listen to all of those episodes, especially if you are interested in how live broadcasts can help you grow your business.

While increasing your reach on Facebook is a good thing, your live broadcasts need to be about more than that. That’s why I am going into detail today on 6 ways you can repurpose your live content.

Links:

jennymelrose.com/repurpose-live-broadcasts

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]]> Wondering how to use those live broadcasts more than just once?

We're diving into 6 ways to repurpose live broadcasts that will give you more content across your social media outlets.  Plus, it'll give you time back because you won't need to create so much new content.

Today, I am concluding a 6-week series on live broadcasts. If you are new around here, be sure you go back and listen to all of those episodes, especially if you are interested in how live broadcasts can help you grow your business.

While increasing your reach on Facebook is a good thing, your live broadcasts need to be about more than that. That’s why I am going into detail today on 6 ways you can repurpose your live content.

Links:

jennymelrose.com/repurpose-live-broadcasts

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t00pv2 Mon, 20 Nov 2017 05:00:00 -0500 1050 live broadcasts, bloggers, influencers false IE 46: How to Make Your Live Broadcasts Go Viral IE 46: How to Make Your Live Broadcasts Go Viral

Links:

jennymelrose.com/make-your-live-broadcasts-go-viral

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]]>

Links:

jennymelrose.com/make-your-live-broadcasts-go-viral

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/to77qn Mon, 13 Nov 2017 05:00:00 -0500 949 bloggers, influencers, live broadcasts, live broadcasting false IE 45: How to Build Your List with Live Broadcasting IE 45: How to Build Your List with Live Broadcasting Jumping into live broadcasts?

Don't do it, just to do it!

Be sure you are building your list with them so that you're creating a loyal audience.

Over the past few weeks I have given you a ton of information about how to do your live broadcasts; from how to structure them, to some amazing ideas for content, to overcoming the fears associated with going live. But even with all these great ideas, there is one thing I keep saying…

If your live broadcasts don’t have a purpose, if it isn’t leading back to something, there is no reason to do it. Your live broadcasts should have a purpose behind them! Never do a Facebook live just to do a Facebook live!

Links:

jennymelrose.com/build-list-live-broadcasts

Click to view: show page on Awesound

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]]> Jumping into live broadcasts?

Don't do it, just to do it!

Be sure you are building your list with them so that you're creating a loyal audience.

Over the past few weeks I have given you a ton of information about how to do your live broadcasts; from how to structure them, to some amazing ideas for content, to overcoming the fears associated with going live. But even with all these great ideas, there is one thing I keep saying…

If your live broadcasts don’t have a purpose, if it isn’t leading back to something, there is no reason to do it. Your live broadcasts should have a purpose behind them! Never do a Facebook live just to do a Facebook live!

Links:

jennymelrose.com/build-list-live-broadcasts

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tokp30 Mon, 06 Nov 2017 09:21:17 -0500 1257 Influencer, Entrepreneurs, Blogging, Live Broadcasting false IE 44: 7 Tactics to Increase Engagement on Facebook Live IE 44: 7 Tactics to Increase Engagement on Facebook Live Tired of talking to yourself on Facebook Lives?

These 7 tactics to increase engagement on Facebook Lives are ones you need to see.

You’re doing a live broadcast. You have maybe 1 or 2 viewers, but they are just listening. They aren’t commenting. You don’t even know if they’re even actually paying attention to what you’re saying. You feel like you’re talking to yourself. Ever been there? I have! And it’s no fun.

So bookmark this post for later, because you’re going to want to come back to it as you put these tips into practice. Now, let’s get to those tips…

Links:

jennymelrose.com/tactics-increase-engagement-facebook-lives

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]]> Tired of talking to yourself on Facebook Lives?

These 7 tactics to increase engagement on Facebook Lives are ones you need to see.

You’re doing a live broadcast. You have maybe 1 or 2 viewers, but they are just listening. They aren’t commenting. You don’t even know if they’re even actually paying attention to what you’re saying. You feel like you’re talking to yourself. Ever been there? I have! And it’s no fun.

So bookmark this post for later, because you’re going to want to come back to it as you put these tips into practice. Now, let’s get to those tips…

Links:

jennymelrose.com/tactics-increase-engagement-facebook-lives

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]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tnboam Mon, 30 Oct 2017 19:18:35 -0400 942 false IE 43: 10 Killer Content Ideas for Facebook Live You've Got to See IE 43: 10 Killer Content Ideas for Facebook Live You've Got to See Ready to incorporate Facebook Live into your marketing strategy, but struggling with what to do?

It doesn't have to be as hard as you think and it's so easy to implement.  You've just got to take the leap and hit that start button!

If you’re new to this podcast, you may not know that I’ve been running a series over the past couple of weeks on doing Facebook Lives. Why am I spending so much time talking about live broadcasts?

Because I believe that as an influencer, you have to incorporate video into your content.

Links:

jennymelrose.com/killer-content-ideas-facebook-live

Click to view: show page on Awesound

Support the show

]]> Ready to incorporate Facebook Live into your marketing strategy, but struggling with what to do?

It doesn't have to be as hard as you think and it's so easy to implement.  You've just got to take the leap and hit that start button!

If you’re new to this podcast, you may not know that I’ve been running a series over the past couple of weeks on doing Facebook Lives. Why am I spending so much time talking about live broadcasts?

Because I believe that as an influencer, you have to incorporate video into your content.

Links:

jennymelrose.com/killer-content-ideas-facebook-live

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tggzjz Sun, 22 Oct 2017 20:33:17 -0400 1386 false IE 42: How to Attract Your Dream Sponsors & Get Paid What You're Really Worth IE 42: How to Attract Your Dream Sponsors & Get Paid What You're Really Worth Tired of working for peanuts on creating sponsored content?  Want to work with the brands that you know, use and love?  Today I'm sharing exactly how to attract your dream sponsors all while getting paid what you're worth.

Today we have a bit of a different episode than what I usually do. It’s actually an interview that I did with Angel Clark of Craveable Content and we are talking about attracting your dream sponsors and earning the money you are worth.

Starting on Monday, October 30th, I am doing a 5-day series on Facebook Live on how to find the perfect brands to pitch and exactly what to say when you do.

Join the training here: jennymelrose.com/pitchperfectlive

Links:

jennymelrose.com/attract-dream-sponsors

Click to view: show page on Awesound

Support the show

]]> Tired of working for peanuts on creating sponsored content?  Want to work with the brands that you know, use and love?  Today I'm sharing exactly how to attract your dream sponsors all while getting paid what you're worth.

Today we have a bit of a different episode than what I usually do. It’s actually an interview that I did with Angel Clark of Craveable Content and we are talking about attracting your dream sponsors and earning the money you are worth.

Starting on Monday, October 30th, I am doing a 5-day series on Facebook Live on how to find the perfect brands to pitch and exactly what to say when you do.

Join the training here: jennymelrose.com/pitchperfectlive

Links:

jennymelrose.com/attract-dream-sponsors

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ti9zu6 Sun, 15 Oct 2017 19:54:00 -0400 873 sponsored content, brands, pitch, training, influencers, bloggers false IE 41: Ways to Overcome the Fear of Live Broadcasting IE 41: Ways to Overcome the Fear of Live Broadcasting Are you looking for ways to get more video into your content?

If so, live broadcasts are a great way to do just that all while standing out to more brands because you are authentically sharing your story with your audience.  Brands want that relationship!

Back in episode 38, I talked at length about the growth mindset you need for your business. In order to survive in online business, you have to see the glass as half-full as opposed to half-empty, and you have to find ways to approach your business with that growth mindset.

Links:

jennymelrose.com/fear-live-broadcasts

Click to view: show page on Awesound

Support the show

]]> Are you looking for ways to get more video into your content?

If so, live broadcasts are a great way to do just that all while standing out to more brands because you are authentically sharing your story with your audience.  Brands want that relationship!

Back in episode 38, I talked at length about the growth mindset you need for your business. In order to survive in online business, you have to see the glass as half-full as opposed to half-empty, and you have to find ways to approach your business with that growth mindset.

Links:

jennymelrose.com/fear-live-broadcasts

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tjhc26 Tue, 10 Oct 2017 09:20:37 -0400 1132 bloggers, influencers, facebook live, instagram stories, live broadcasting false IE 40: How to Structure Your Live Broadcast to go Viral IE 40: How to Structure Your Live Broadcast to go Viral Are you thinking of dipping your toe into live broadcasting?  Wondering how to structure it?

I'm diving into how to structure your live broadcast in order for it to go viral.

Viral content.

It’s what we all want, right? To have a piece of content we have created to be shared millions of times and drive traffic to our sites. Today, I am going to do a deep dive into how to structure your live broadcast in order to go viral. I am in the middle of a series right now on doing live broadcasts, so if you missed last week’s episode, be sure to go listen to that.

Links:

jennymelrose.com/live-broadcasts-viral

Click to view: show page on Awesound

Support the show

]]> Are you thinking of dipping your toe into live broadcasting?  Wondering how to structure it?

I'm diving into how to structure your live broadcast in order for it to go viral.

Viral content.

It’s what we all want, right? To have a piece of content we have created to be shared millions of times and drive traffic to our sites. Today, I am going to do a deep dive into how to structure your live broadcast in order to go viral. I am in the middle of a series right now on doing live broadcasts, so if you missed last week’s episode, be sure to go listen to that.

Links:

jennymelrose.com/live-broadcasts-viral

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tzuljm Mon, 02 Oct 2017 09:17:41 -0400 1017 false IE 39: How Live Broadcasting make you Stand Out as a Blogger IE 39: How Live Broadcasting make you Stand Out as a Blogger Feeling as if it's impossible to stand out as an influencer? We're diving into how live broadcasting can you make stand out and get you paid.

Yes, you read that right, PAID.  We recently made $500 for an eight minute Facebook Live broadcast over on The Melrose Family Facebook page.  The best part is that it reached more than 5 times the amount that a post with link usually reaches and the engagement was three times the amount that is typically seen.

Live broadcasting is a simple and quick way to get video into your content and brands are understanding this and willing to pay for it.

Links:

jennymelrose.com/live-broadcasting-influencer

Click to view: show page on Awesound

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]]> Feeling as if it's impossible to stand out as an influencer? We're diving into how live broadcasting can you make stand out and get you paid.

Yes, you read that right, PAID.  We recently made $500 for an eight minute Facebook Live broadcast over on The Melrose Family Facebook page.  The best part is that it reached more than 5 times the amount that a post with link usually reaches and the engagement was three times the amount that is typically seen.

Live broadcasting is a simple and quick way to get video into your content and brands are understanding this and willing to pay for it.

Links:

jennymelrose.com/live-broadcasting-influencer

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t5dxbi Mon, 25 Sep 2017 05:00:00 -0400 1347 live broadcasting, influencer, blogger false IE 38: How to have a Growth Mindset as a Blogger IE 38: How to have a Growth Mindset as a Blogger Are you feeling stuck?  As if no matter what you do, it's just not good enough and you'll never get your online business to be as large as other bloggers?  In order to truly be successful and overcome the doubts that can often sneak in when you are running an online business, you need to have a growth mindset.

As bloggers we are often left to our own devices.  We are navigating the online space by trying out new strategies on social media platforms without knowing if they will pay off.  It's sort of like the Wild Wild West, which can make many of us feel like we're just trying to throw something against the wall and get it to stick.

You need to see the glass as half full.  That the new strategy you are trying on Facebook with live broadcasting, will lead you to increased engagement and the opportunity to know your audience better, even if it might not lead to traffic to your site.

Links:

jennymelrose.com/growth-mindset-blogger

Click to view: show page on Awesound

Support the show

]]> Are you feeling stuck?  As if no matter what you do, it's just not good enough and you'll never get your online business to be as large as other bloggers?  In order to truly be successful and overcome the doubts that can often sneak in when you are running an online business, you need to have a growth mindset.

As bloggers we are often left to our own devices.  We are navigating the online space by trying out new strategies on social media platforms without knowing if they will pay off.  It's sort of like the Wild Wild West, which can make many of us feel like we're just trying to throw something against the wall and get it to stick.

You need to see the glass as half full.  That the new strategy you are trying on Facebook with live broadcasting, will lead you to increased engagement and the opportunity to know your audience better, even if it might not lead to traffic to your site.

Links:

jennymelrose.com/growth-mindset-blogger

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tb468y Mon, 18 Sep 2017 05:00:00 -0400 1408 blogger, influencer, growth mindset, mindset false IE 37: Finding your Strength as an Influencer IE 37: Finding your Strength as an Influencer Are you a blogger or influencer that wants to work with brands, but you're not sure how you're different from every other blogger out there?

It can often feel like you are just another blogger, but that's not why you started this.  Is it?  You have a unique perspective that you want to share with the world.

Now we just need to figure out how to hone in on your strengths so that we can show the brands that you love exactly why they would want to partner with you.

What makes you, YOU?!

Links:

jennymelrose.com/finding-strength-influencer

Click to view: show page on Awesound

Support the show

]]> Are you a blogger or influencer that wants to work with brands, but you're not sure how you're different from every other blogger out there?

It can often feel like you are just another blogger, but that's not why you started this.  Is it?  You have a unique perspective that you want to share with the world.

Now we just need to figure out how to hone in on your strengths so that we can show the brands that you love exactly why they would want to partner with you.

What makes you, YOU?!

Links:

jennymelrose.com/finding-strength-influencer

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t9h1ga Mon, 11 Sep 2017 05:00:00 -0400 1201 blogging, influencer, strength, working with brands, false IE 36: How to Write a Killer Elevator Pitch IE 36: How to Write a Killer Elevator Pitch Have you been asked what it is that you do and you find yourself struggling with what to say?

Or have you answered with "I just blog" and you're met with a look, or even better yet the question, "You make money doing that?"

We need to be able to tell others what it is that we do without making light of the fact that we run our own businesses.

Today we're diving into how to write a killer elevator pitch because your elevator pitch isn't just meant for brands.  It's also meant for the snarky moms at preschool pickup.

Links:

jennymelrose.com/killer-elevator-pitch

Click to view: show page on Awesound

Support the show

]]> Have you been asked what it is that you do and you find yourself struggling with what to say?

Or have you answered with "I just blog" and you're met with a look, or even better yet the question, "You make money doing that?"

We need to be able to tell others what it is that we do without making light of the fact that we run our own businesses.

Today we're diving into how to write a killer elevator pitch because your elevator pitch isn't just meant for brands.  It's also meant for the snarky moms at preschool pickup.

Links:

jennymelrose.com/killer-elevator-pitch

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tni6em Mon, 04 Sep 2017 05:00:00 -0400 564 bloggers, influencers, entrepreneurs, pitch false IE 35: How to Treat your Online Business like a Business IE 35: How to Treat your Online Business like a Business Have you rolled your eyes recently at someone that asks, "Oh you're free since you just blog, right?"

The question you need to be asking yourself is why they're referencing your business that way.  Could you it be the way that you are portraying and manifesting your business?

It's time that we all start treating our online business like a business.  It has to start with us!

Becky Mollenkamp of BeckyMollenkamp.com and I are diving into the how to treat your online business like a business so that you can stop rolling your eyes so often.

In order to have the conversation about how to treat your business, we first need to define what qualifies as you having a business. There is controversy out on social media about when you can call your business an actual business rather than just a hobby.  In our opinion, you are a business once you receive money for your products or services.  With that in mind there are specific ways you can make sure that you are treating your business like a business.

How we Talk

If you're getting upset with how others are talking and referring to your business as "just a blog" or "just a freelancer" then it's time to look at yourself.  How are you referring to your business?  You have to make sure that the way that you are talking about your business is as the CEO of your company.  You're not just writing a piece of content.  You're running the daily activities of your business.  State with confidence that you own your business.

Walk the Talk

Treat your business like a business by the way that you run it.  The first step is to get an EIN and create that business so that when you need to give your information for tax purposes, you're not giving your social security number.  That is the fastest, easiest and cheapest way to turn it into a business.  Also speak to your tax professional and determine if you should apply for an LLC or an S-Corp.  It's important to establish and protect yourself.  The final piece of walking the talk is getting a separate business bank account.  When you project a different image it can lead to the financial desire you are looking for.

Look the Part

It's important to project professional branding for your business.  Clients and brands will make decisions based on the appearance of your site.  It's important to have professional, polished head shots and logos.  If your head shot is old enough to buy you a drink, then it's time to get a new.   You don't need to spend a ton of money just enough to give you a professional look.

Spend Smart

Be smart about spending.  It's not necessary to spend a ton of money right out of the gate.  Spend the money you have and not the money that you don't.  If you don't have the money then budget for it until you do have it.  It's not necessary to have all the latest and greatest software or programs.  Be sure to remember taxes and think about hiring an accountant or even bookkeeper so that you understand your finances.  Check out episode 19 on Importance of Financial Records for your Online Business for more on handling your finances.

Network like Crazy

It's important that as online entrepreneurs that we find a way to network with others.  Whether you are networking at local business events or conferences in person, or online using social media outlets like LinkedIn.  It's necessary to find like minded business owners to share strategies.  Another great way to network is via masterminds.  Masterminds are a group of like minded individuals that work together through their business ideas.  It gives you the opportunity for growth, focus and accountability.    If you're looking for a mastermind, apply for o

Support the show

]]> Have you rolled your eyes recently at someone that asks, "Oh you're free since you just blog, right?"

The question you need to be asking yourself is why they're referencing your business that way.  Could you it be the way that you are portraying and manifesting your business?

It's time that we all start treating our online business like a business.  It has to start with us!

Becky Mollenkamp of BeckyMollenkamp.com and I are diving into the how to treat your online business like a business so that you can stop rolling your eyes so often.

In order to have the conversation about how to treat your business, we first need to define what qualifies as you having a business. There is controversy out on social media about when you can call your business an actual business rather than just a hobby.  In our opinion, you are a business once you receive money for your products or services.  With that in mind there are specific ways you can make sure that you are treating your business like a business.

How we Talk

If you're getting upset with how others are talking and referring to your business as "just a blog" or "just a freelancer" then it's time to look at yourself.  How are you referring to your business?  You have to make sure that the way that you are talking about your business is as the CEO of your company.  You're not just writing a piece of content.  You're running the daily activities of your business.  State with confidence that you own your business.

Walk the Talk

Treat your business like a business by the way that you run it.  The first step is to get an EIN and create that business so that when you need to give your information for tax purposes, you're not giving your social security number.  That is the fastest, easiest and cheapest way to turn it into a business.  Also speak to your tax professional and determine if you should apply for an LLC or an S-Corp.  It's important to establish and protect yourself.  The final piece of walking the talk is getting a separate business bank account.  When you project a different image it can lead to the financial desire you are looking for.

Look the Part

It's important to project professional branding for your business.  Clients and brands will make decisions based on the appearance of your site.  It's important to have professional, polished head shots and logos.  If your head shot is old enough to buy you a drink, then it's time to get a new.   You don't need to spend a ton of money just enough to give you a professional look.

Spend Smart

Be smart about spending.  It's not necessary to spend a ton of money right out of the gate.  Spend the money you have and not the money that you don't.  If you don't have the money then budget for it until you do have it.  It's not necessary to have all the latest and greatest software or programs.  Be sure to remember taxes and think about hiring an accountant or even bookkeeper so that you understand your finances.  Check out episode 19 on Importance of Financial Records for your Online Business for more on handling your finances.

Network like Crazy

It's important that as online entrepreneurs that we find a way to network with others.  Whether you are networking at local business events or conferences in person, or online using social media outlets like LinkedIn.  It's necessary to find like minded business owners to share strategies.  Another great way to network is via masterminds.  Masterminds are a group of like minded individuals that work together through their business ideas.  It gives you the opportunity for growth, focus and accountability.    If you're looking for a mastermind, apply for o

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ty4dtq Mon, 28 Aug 2017 05:00:00 -0400 2560 bloggers, influencers, onlinebusiness, false IE 34 - What you NEED to know about Influencer Marketing IE 34 - What you NEED to know about Influencer Marketing Influencer marketing is an opportunity for bloggers to make a full time income from the audience that they have established. Are you wondering if you're large enough to make a full time income?

Today we're going to talk about what exactly an influencer is and what are some of the ways that you can monetize it.

I also want to talk about the whole idea of brands reaching out and asking you to use your influence to promote their products and whether they are asking for a compensated post or if they're asking for in exchange for product or even sometimes they ask for free.

We're going to really talk about and dive into the details that surround this.

As a special thank you I have put together a renegotiation package for you that includes the swipe copy of the email that I use when a brand reaches out to me and it sounds like they are asking me to work in exchange for product or to work for free and that's not something I do at this point in my career.

So because of that I have an email that I write back to them and I'm going to give you the swipe copy to that email as well as an example email that ended up, they were reaching out to me for a free campaign and I was able to turn it around and turn it into a long term contract that has lasted and ended up being a value of about $2,500 at this point.

Not all will be lost.  We are going to make sure that you are getting paid for the content that you are creating for these brands.

Be sure to download that.  It will be linked right HERE.

Links:

jennymelrose.com/what-you-need-to-know-about-influencer-marketing

Click to view: show page on Awesound

Support the show

]]> Influencer marketing is an opportunity for bloggers to make a full time income from the audience that they have established. Are you wondering if you're large enough to make a full time income?

Today we're going to talk about what exactly an influencer is and what are some of the ways that you can monetize it.

I also want to talk about the whole idea of brands reaching out and asking you to use your influence to promote their products and whether they are asking for a compensated post or if they're asking for in exchange for product or even sometimes they ask for free.

We're going to really talk about and dive into the details that surround this.

As a special thank you I have put together a renegotiation package for you that includes the swipe copy of the email that I use when a brand reaches out to me and it sounds like they are asking me to work in exchange for product or to work for free and that's not something I do at this point in my career.

So because of that I have an email that I write back to them and I'm going to give you the swipe copy to that email as well as an example email that ended up, they were reaching out to me for a free campaign and I was able to turn it around and turn it into a long term contract that has lasted and ended up being a value of about $2,500 at this point.

Not all will be lost.  We are going to make sure that you are getting paid for the content that you are creating for these brands.

Be sure to download that.  It will be linked right HERE.

Links:

jennymelrose.com/what-you-need-to-know-about-influencer-marketing

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tujbn7 Mon, 21 Aug 2017 05:00:00 -0400 1616 influencer, marketing, blogger, false IE 33: How to Stay in your Lane when Creating Content IE 33: How to Stay in your Lane when Creating Content We all have so many life experiences that it can be difficult to stay in our own lanes when creating our content.  I am definitely guilty of this, which is why we're diving into how to stay in your lane when creating your content.

Stephanie O'Dea of A Year of Slow Cooking knew from the very beginning what her lane was with her online business and she is sharing how her audience taught her what content they wanted from her and what they didn't want.

Plus, she's sharing her 5 Stages of Monetization with all of you.  Get it HERE!

Topics Discussed:

Introduction of Stephanie O'Dea of A Year of Slowing Cooking and StephanieODea.com

Toughest part about being an online entrepreneur

Imposter syndrome and how to just be authentic

Reality of book publishing traditionally verse self-publishing

Understanding what your audience wants from you

Importance of giving your audience a chance to get to know you

Why your audience is willing to pay for your products

How to connect your interests in your monetization basket

Cutting through the crap online and filtering out what's beneficial and what's not

The power of your influence with brands and affiliate advertising

Projections of 2017

Find more out about Stephanie at StephanieODea.com

Resources Mentioned:

I make a portion of any sales made as an affiliate

Five Ingredients or Less Slow Cooker Cookbook

Make It Fast, Cook It Slow: The Big Book of Everyday Slow Cooking

365 Slow Cooker Suppers

More Make It Fast, Cook It Slow: 200 Brand-New, Budget-Friendly, Slow-Cooker Recipes

Totally Together: Shortcuts to an Organized Life

Real Moms Making Real Money Blogging At Home In Their Pajamas (The Mommy Blogger Next Door) (Volume 1)

Blogging Mentorship Program

Pitch Perfect Pro

Links:

jennymelrose.com/podcast-33

Click to view: show page on Awesound

Support the show

]]> We all have so many life experiences that it can be difficult to stay in our own lanes when creating our content.  I am definitely guilty of this, which is why we're diving into how to stay in your lane when creating your content.

Stephanie O'Dea of A Year of Slow Cooking knew from the very beginning what her lane was with her online business and she is sharing how her audience taught her what content they wanted from her and what they didn't want.

Plus, she's sharing her 5 Stages of Monetization with all of you.  Get it HERE!

Topics Discussed:

Introduction of Stephanie O'Dea of A Year of Slowing Cooking and StephanieODea.com

Toughest part about being an online entrepreneur

Imposter syndrome and how to just be authentic

Reality of book publishing traditionally verse self-publishing

Understanding what your audience wants from you

Importance of giving your audience a chance to get to know you

Why your audience is willing to pay for your products

How to connect your interests in your monetization basket

Cutting through the crap online and filtering out what's beneficial and what's not

The power of your influence with brands and affiliate advertising

Projections of 2017

Find more out about Stephanie at StephanieODea.com

Resources Mentioned:

I make a portion of any sales made as an affiliate

Five Ingredients or Less Slow Cooker Cookbook

Make It Fast, Cook It Slow: The Big Book of Everyday Slow Cooking

365 Slow Cooker Suppers

More Make It Fast, Cook It Slow: 200 Brand-New, Budget-Friendly, Slow-Cooker Recipes

Totally Together: Shortcuts to an Organized Life

Real Moms Making Real Money Blogging At Home In Their Pajamas (The Mommy Blogger Next Door) (Volume 1)

Blogging Mentorship Program

Pitch Perfect Pro

Links:

jennymelrose.com/podcast-33

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tgklk2 Mon, 14 Aug 2017 05:00:00 -0400 2214 bloggers, influencers, content creation, false IE 27 How to Create a Business Plan IE 27 How to Create a Business Plan Are you an online business owner without a plan?  Today we're talking to Lelsy Clavijo of LesleyClavijo.com about how to create a business plan for your online business.

All too often we start our side hustle off without a plan.  In order to call it a business and turn it into a full time profession, we need a plan to secure the financial futures of our businesses.

Click HERE to create your business plan today! lesleyclavijo.com/business-plan/

Links:

jennymelrose.com/podcast-27

Click to view: show page on Awesound

Support the show

]]> Are you an online business owner without a plan?  Today we're talking to Lelsy Clavijo of LesleyClavijo.com about how to create a business plan for your online business.

All too often we start our side hustle off without a plan.  In order to call it a business and turn it into a full time profession, we need a plan to secure the financial futures of our businesses.

Click HERE to create your business plan today! lesleyclavijo.com/business-plan/

Links:

jennymelrose.com/podcast-27

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/trps95 Sun, 13 Aug 2017 16:44:04 -0400 1898 business plan, false IE 32 - How to Turn your Content into a Book IE 32 - How to Turn your Content into a Book Do you have a ton of content that you know would make a good book or are you looking to gain authority in your niche?  We're diving into how to turn your content in a book.

Beth Brombosz of BloggertoAuthor.com is sharing how you can publish a book in just 30 days.

Plus, she's offering my audience her worksheet bundle to help you start planning your book today HERE.

Topics Discussed:

Introduction of Beth Brombosz of BloggertoAuthor.com

Her journey on self-publishing a book in 30 days

A book makes you an authority in your niche

How to determine what is a book idea and what's not

A book is a great way to further readers down your sales funnels to become customers

Creating an outline is a must have when writing a book because it guides you in your writing

Sites to use for self-publishing

Marketing ideas for sharing the launch of the book via online and in person

Worksheet bundle for creating your book

Projections for 2017

Blogger to Author Community, Blogger to Author Podcast and Blogger to Author on Facebook

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Create Space

KDP - Kindle Direct Publishing

Blurb.com for food bloggers for better options with design

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-32

Click to view: show page on Awesound

Support the show

]]> Do you have a ton of content that you know would make a good book or are you looking to gain authority in your niche?  We're diving into how to turn your content in a book.

Beth Brombosz of BloggertoAuthor.com is sharing how you can publish a book in just 30 days.

Plus, she's offering my audience her worksheet bundle to help you start planning your book today HERE.

Topics Discussed:

Introduction of Beth Brombosz of BloggertoAuthor.com

Her journey on self-publishing a book in 30 days

A book makes you an authority in your niche

How to determine what is a book idea and what's not

A book is a great way to further readers down your sales funnels to become customers

Creating an outline is a must have when writing a book because it guides you in your writing

Sites to use for self-publishing

Marketing ideas for sharing the launch of the book via online and in person

Worksheet bundle for creating your book

Projections for 2017

Blogger to Author Community, Blogger to Author Podcast and Blogger to Author on Facebook

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Create Space

KDP - Kindle Direct Publishing

Blurb.com for food bloggers for better options with design

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-32

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/ts50le Mon, 07 Aug 2017 05:00:00 -0400 1386 blogger, author, book, influencers, false IE 31: Importance of Authenticity on Social Media IE 31: Importance of Authenticity on Social Media Are you struggling with engaging with your audience across social media?  We're diving into the importance of authenticity on social media.

Today we're talking to CA Miljavac who grew her Facebook page from 300 to almost 300k in a year because she authentically and vulnerably shares who she is and what she believes.

Topics Discussed:

Introduction to CA Miljavac as a Beach Body Coach, Motivational Speaker and viral video creator on Facebook.

Most difficult part about being an online entrepreneur

"You have to suck at first in order to succeed."

Understanding the importance of controlling your emotions and not taking things personal

How to put things into perspective when being authentically you

Becoming who you really are and sharing it with the world

Failing forward - being willing to figure out with failures

Importance of valuable content that represent who you are

Attract those and repel others

Being able to laugh at yourself and learn from your mistakes

People are sick of fake.  They want someone to be honest.

Get yourself out their and share your story genuinely

People want the transformation

Importance of having a support network online

The value of a website for people with MLMs

Projections for 2017

Connect with CA on Facebook, Instagram and SnapChat

Links:

jennymelrose.com/podcast-31

Click to view: show page on Awesound

Support the show

]]> Are you struggling with engaging with your audience across social media?  We're diving into the importance of authenticity on social media.

Today we're talking to CA Miljavac who grew her Facebook page from 300 to almost 300k in a year because she authentically and vulnerably shares who she is and what she believes.

Topics Discussed:

Introduction to CA Miljavac as a Beach Body Coach, Motivational Speaker and viral video creator on Facebook.

Most difficult part about being an online entrepreneur

"You have to suck at first in order to succeed."

Understanding the importance of controlling your emotions and not taking things personal

How to put things into perspective when being authentically you

Becoming who you really are and sharing it with the world

Failing forward - being willing to figure out with failures

Importance of valuable content that represent who you are

Attract those and repel others

Being able to laugh at yourself and learn from your mistakes

People are sick of fake.  They want someone to be honest.

Get yourself out their and share your story genuinely

People want the transformation

Importance of having a support network online

The value of a website for people with MLMs

Projections for 2017

Connect with CA on Facebook, Instagram and SnapChat

Links:

jennymelrose.com/podcast-31

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tkv0eb Mon, 31 Jul 2017 05:00:00 -0400 2752 authenticity, social media, influencers, bloggers, false IE 30: Why Your Pitch is Failing IE 30: Why Your Pitch is Failing Are you pitching brands for sponsored content and hearing crickets?  There are reasons that your pitches are failing and I'm sharing insight on what they are and how to fix them.

Plus, be sure to join me in Pitch Perfect LIVE!  A 5 Day Event where I will show you the exact steps to take for pitching and landing your next big sponsor. jennymelrose.com/pitch-perfect-live

Topics Discussed:

Less stress with working directly with a brand

A calendar filled in advance

Speak to your strengths and get paid what you are worth

Pitch Perfect LIVE 5 Day Event - who to reach out to and what to say when you do jennymelrose.com/pitch-perfect-live

The trouble with your mindset and lack of confidence

It's not all about you - focus on the brand

Do your research!

Too specific with the initial pitch to the brand

Have a call to action in your initial pitch

Importance of a proposal

Giving up to easy

The best time to send a pitch

Subject line examples to get your initial pitch opened

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Pitch Perfect Pro

Pitch Perfect Challenge bit.ly/2bkfxYe

Pitch Perfect LIVE jennymelrose.com/pitch-perfect-live

Converting Media Kit Video Training bit.ly/2cU1oR4

Pitch Perfect Cheat Sheet jennymelrose.com/pitch-checklist

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-30

Click to view: show page on Awesound

Support the show

]]> Are you pitching brands for sponsored content and hearing crickets?  There are reasons that your pitches are failing and I'm sharing insight on what they are and how to fix them.

Plus, be sure to join me in Pitch Perfect LIVE!  A 5 Day Event where I will show you the exact steps to take for pitching and landing your next big sponsor. jennymelrose.com/pitch-perfect-live

Topics Discussed:

Less stress with working directly with a brand

A calendar filled in advance

Speak to your strengths and get paid what you are worth

Pitch Perfect LIVE 5 Day Event - who to reach out to and what to say when you do jennymelrose.com/pitch-perfect-live

The trouble with your mindset and lack of confidence

It's not all about you - focus on the brand

Do your research!

Too specific with the initial pitch to the brand

Have a call to action in your initial pitch

Importance of a proposal

Giving up to easy

The best time to send a pitch

Subject line examples to get your initial pitch opened

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Pitch Perfect Pro

Pitch Perfect Challenge bit.ly/2bkfxYe

Pitch Perfect LIVE jennymelrose.com/pitch-perfect-live

Converting Media Kit Video Training bit.ly/2cU1oR4

Pitch Perfect Cheat Sheet jennymelrose.com/pitch-checklist

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-30

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tp5f9e Mon, 24 Jul 2017 05:00:00 -0400 1573 pitch, influencers, brands false IE 29: How to Revive a Facebook Page IE 29: How to Revive a Facebook Page Social media is a key component of an online business, but with algorithm changes it can be frustrating to get your content seen. Rachel Miller of Moolah Marketer is giving us tips and tricks reviving and growing a highly engaged Facebook page.  

Plus, she's offering 30+ viral titles to use to get your content seen.  Download it HERE.

Topics Discussed:

Introduction of Rachel Miller of One Crazy House and Moolah Marketer

The roller coaster ride of an entrepreneur

Honest review of the growth of One Crazy House and how it's unrealistic for most

Turning towards your passion

How she grew One-Pot Crock-Pot to over 100,000 engaged fans in less than 6 months

Growing a Facebook page with less than 5 dollars per day

How to shake up a Facebook page that has low engagement

The conundrum of starting a page over

The course content of Moolah Marketer

Success stories of the students of Moolah Marketer

Projections for 2017 about Facebook groups

Join the Facebook Page Massive Growth Strategies Community to get geeky about Facebook

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Tribe by Stu McLaren

Moolah Marketer eCourse

Facebook Bad Words

Hacker Proof your Facebook Page

Links:

jennymelrose.com/podcast-29

Click to view: show page on Awesound

Support the show

]]> Social media is a key component of an online business, but with algorithm changes it can be frustrating to get your content seen. Rachel Miller of Moolah Marketer is giving us tips and tricks reviving and growing a highly engaged Facebook page.  

Plus, she's offering 30+ viral titles to use to get your content seen.  Download it HERE.

Topics Discussed:

Introduction of Rachel Miller of One Crazy House and Moolah Marketer

The roller coaster ride of an entrepreneur

Honest review of the growth of One Crazy House and how it's unrealistic for most

Turning towards your passion

How she grew One-Pot Crock-Pot to over 100,000 engaged fans in less than 6 months

Growing a Facebook page with less than 5 dollars per day

How to shake up a Facebook page that has low engagement

The conundrum of starting a page over

The course content of Moolah Marketer

Success stories of the students of Moolah Marketer

Projections for 2017 about Facebook groups

Join the Facebook Page Massive Growth Strategies Community to get geeky about Facebook

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Tribe by Stu McLaren

Moolah Marketer eCourse

Facebook Bad Words

Hacker Proof your Facebook Page

Links:

jennymelrose.com/podcast-29

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t12gph Mon, 17 Jul 2017 06:00:00 -0400 1694 facebook, strategies, social media false IE 28 - How to Pitch Local Brands IE 28 - How to Pitch Local Brands As online influencers we often believe that we need to work with brands and businesses that are no where near us, but what about the local brands that are right in our backyard.

We are diving into how to pitch local brands with Robyn Gleason of MoreMediaInc.com

Topics Discussed:

Introduction of Robyn Gleason from Simply Fresh Dinners and More Media Inc.

Importance of having someone to collaborate with about your online business

Story of how Robyn reached out to local farms and started doing recipe development for them

Importance of researching the local businesses social media presence

Example of an event hosted and created for local businesses

Importance of influencer campaigns

The ability to pitch without being worried about getting a know

More Media Inc. and the campaigns that they run

Understanding the strengths that each influencer brings to the table

Invitation only influencer campaigns and the reasoning behind it

Send media kit to Robyn at admin@moremediainc.com

Projections for 2017

The difference between More Media Inc and networks

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Consultation Services with Jenny bit.ly/60minconsultation

Pitch Perfect Pro eCourse bit.ly/2pzB2sz

Media Kit Video Training bit.ly/2cU1oR4

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-28

Click to view: show page on Awesound

Support the show

]]> As online influencers we often believe that we need to work with brands and businesses that are no where near us, but what about the local brands that are right in our backyard.

We are diving into how to pitch local brands with Robyn Gleason of MoreMediaInc.com

Topics Discussed:

Introduction of Robyn Gleason from Simply Fresh Dinners and More Media Inc.

Importance of having someone to collaborate with about your online business

Story of how Robyn reached out to local farms and started doing recipe development for them

Importance of researching the local businesses social media presence

Example of an event hosted and created for local businesses

Importance of influencer campaigns

The ability to pitch without being worried about getting a know

More Media Inc. and the campaigns that they run

Understanding the strengths that each influencer brings to the table

Invitation only influencer campaigns and the reasoning behind it

Send media kit to Robyn at admin@moremediainc.com

Projections for 2017

The difference between More Media Inc and networks

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Consultation Services with Jenny bit.ly/60minconsultation

Pitch Perfect Pro eCourse bit.ly/2pzB2sz

Media Kit Video Training bit.ly/2cU1oR4

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-28

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t1n776 Mon, 10 Jul 2017 05:00:00 -0400 2255 pitch, brands false IE 26 - How to Pitch Brands for Sponsored Content IE 26 - How to Pitch Brands for Sponsored Content Are you ready to pitch brands to work on sponsored content, but you don't know where to start?  All too often I get asked who to reach out to and what to say when I do.

Today I'm walking you through my exact process for creating a converting pitch.  Not only will you walk away with who to reach out to, but specifically what to say to land that sponsored content.

Topics Discussed:

Importance of understanding an elevator pitch

A brain dump for determining an elevator pitch

Honing in on specifics that stand out from the brain dump

How to set yourself apart in your pitch with your strengths

Understanding the importance of your influence on your audience

Checking your pantry for regularly used items and brands

Finding the golden ticket or email address on their website

How to use Twitter or Instagram to find the email address

Importance of an authentic pitch that is relevant to the season {3-4months in advance}

Keeping the pitch general

Very specific call to action and the reasoning behind it

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Pitch Perfect Challenge bit.ly/2bkfxYe

Working with Brands eCourse bit.ly/2pzB2sz

IE 22: How to Increase Productivity with Jennifer Roskamp jennymelrose.com/podcast-22/

IE 17: How to Monetize Twitter with Saira Perl jennymelrose.com/podcast-17/

Influencers 101 Twitter Course bit.ly/influencers-101

Influencer Entrepreneurs Masters Membership Site bit.ly/2hsjQUW

Working with Brands eCourse Waitlist bit.ly/2pzB2sz

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-26

Click to view: show page on Awesound

Support the show

]]> Are you ready to pitch brands to work on sponsored content, but you don't know where to start?  All too often I get asked who to reach out to and what to say when I do.

Today I'm walking you through my exact process for creating a converting pitch.  Not only will you walk away with who to reach out to, but specifically what to say to land that sponsored content.

Topics Discussed:

Importance of understanding an elevator pitch

A brain dump for determining an elevator pitch

Honing in on specifics that stand out from the brain dump

How to set yourself apart in your pitch with your strengths

Understanding the importance of your influence on your audience

Checking your pantry for regularly used items and brands

Finding the golden ticket or email address on their website

How to use Twitter or Instagram to find the email address

Importance of an authentic pitch that is relevant to the season {3-4months in advance}

Keeping the pitch general

Very specific call to action and the reasoning behind it

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Pitch Perfect Challenge bit.ly/2bkfxYe

Working with Brands eCourse bit.ly/2pzB2sz

IE 22: How to Increase Productivity with Jennifer Roskamp jennymelrose.com/podcast-22/

IE 17: How to Monetize Twitter with Saira Perl jennymelrose.com/podcast-17/

Influencers 101 Twitter Course bit.ly/influencers-101

Influencer Entrepreneurs Masters Membership Site bit.ly/2hsjQUW

Working with Brands eCourse Waitlist bit.ly/2pzB2sz

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs,  please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-26

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tbv8c2 Mon, 26 Jun 2017 05:00:00 -0400 1693 working with brands, pitch, sponsored content false IE 25: Video Blogging Tips to Catapult your Influence Forward IE 25: Video Blogging Tips to Catapult your Influence Forward All of the social media trends are pushing the importance of video forward.  Are you ready?

 

Today Brooke Lark of CheekyKitchen.com is diving in with us about the importance of video blogging.  If you're afraid to make the leap then be sure not to miss this episode.  With Brooke's guidance you'll be producing your own Tasty videos in no time.

 

Plus, for a limited time she if offering my listeners $50 off The 90-Minute Food Video Crash Course with the code Jenny50.

Topics Discussed:

Introduction of Brooke Lark of CheekyKitchen.com

Brooke's philosophy on how to stand out as a professional blogger

Most difficult part of being an online entrepreneur

The set up of a food photographer and videographer

Biggest secret of success as a food photographer for brands

Number one tip for creating video

The best video editing software

Equipment needed for beautiful videos

Food Blogging, Photography & Videography Facebook Community

The 90-Minute Food Video Crash Course

Projections for 2017

Find Brooke on Instagram and Facebook.

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Faux Brick Wall DIY

Adobe Premiere Pro

Manfrotto lateral sidearm boom and tripods

Use Code Jenny50 for $50 off The 90-Minute Food Video Crash Course

Links:

jennymelrose.com/podcast-25

Click to view: show page on Awesound

Support the show

]]> All of the social media trends are pushing the importance of video forward.  Are you ready?

 

Today Brooke Lark of CheekyKitchen.com is diving in with us about the importance of video blogging.  If you're afraid to make the leap then be sure not to miss this episode.  With Brooke's guidance you'll be producing your own Tasty videos in no time.

 

Plus, for a limited time she if offering my listeners $50 off The 90-Minute Food Video Crash Course with the code Jenny50.

Topics Discussed:

Introduction of Brooke Lark of CheekyKitchen.com

Brooke's philosophy on how to stand out as a professional blogger

Most difficult part of being an online entrepreneur

The set up of a food photographer and videographer

Biggest secret of success as a food photographer for brands

Number one tip for creating video

The best video editing software

Equipment needed for beautiful videos

Food Blogging, Photography & Videography Facebook Community

The 90-Minute Food Video Crash Course

Projections for 2017

Find Brooke on Instagram and Facebook.

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Faux Brick Wall DIY

Adobe Premiere Pro

Manfrotto lateral sidearm boom and tripods

Use Code Jenny50 for $50 off The 90-Minute Food Video Crash Course

Links:

jennymelrose.com/podcast-25

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/th1f7n Mon, 19 Jun 2017 05:00:00 -0400 2241 video blogging, food videos, food photography, false IE 24: How to Get Organized as a Busy Mom and Online Entrepreneur IE 24: How to Get Organized as a Busy Mom and Online Entrepreneur So many online entrepreneurs that I meet are also moms and we are literally trying to do it all. We want to be the stay-at-home mom that is also the room mom and on the PTA all while running a successful business from home.

In today's episode Jenn Slavich is walking us through How to Get Organized as busy moms and online entrepreneurs without losing our sanity in the process.

She also is offering a 5 Day Busy Mom Challenge to my audience so that we can hit the ground running this summer. homebyjenn.lpages.co/bmc-page-jennym/

Topics Discussed:

Introduction of Jenn Slavich of HomebyJenn.com.

Most difficult part of being an online entrepreneur

How to keep it all organized

Explanation of themed days

Typical workday schedule

The key to getting it all organized

Set a schedule and stick to it so that your focused

Importance of a vision board for personal and business goals

Journaling for goal setting

Organized Busy Mom Workbook homebyjenn.com/organized-busy-mom

Automating and creating a plan for yourself by figuring out the how

Daily plan set nightly with a visualization in the morning of the tasks being completed

Projections for 2017

Busy Mom Video Podcast

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Organized Busy Mom Workbook homebyjenn.com/organized-busy-mom

Busy Mom Challengehttps://homebyjenn.lpages.co/bmc-page-jennym/

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-24

Click to view: show page on Awesound

Support the show

]]> So many online entrepreneurs that I meet are also moms and we are literally trying to do it all. We want to be the stay-at-home mom that is also the room mom and on the PTA all while running a successful business from home.

In today's episode Jenn Slavich is walking us through How to Get Organized as busy moms and online entrepreneurs without losing our sanity in the process.

She also is offering a 5 Day Busy Mom Challenge to my audience so that we can hit the ground running this summer. homebyjenn.lpages.co/bmc-page-jennym/

Topics Discussed:

Introduction of Jenn Slavich of HomebyJenn.com.

Most difficult part of being an online entrepreneur

How to keep it all organized

Explanation of themed days

Typical workday schedule

The key to getting it all organized

Set a schedule and stick to it so that your focused

Importance of a vision board for personal and business goals

Journaling for goal setting

Organized Busy Mom Workbook homebyjenn.com/organized-busy-mom

Automating and creating a plan for yourself by figuring out the how

Daily plan set nightly with a visualization in the morning of the tasks being completed

Projections for 2017

Busy Mom Video Podcast

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Organized Busy Mom Workbook homebyjenn.com/organized-busy-mom

Busy Mom Challengehttps://homebyjenn.lpages.co/bmc-page-jennym/

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-24

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tfem7w Mon, 12 Jun 2017 05:00:00 -0400 1523 organized, mom, online, entrepreneur, influencer false IE 23 - Importance of Mindset on your Business IE 23 - Importance of Mindset on your Business Your success as an online entrepreneur is solely dependent upon you and so much of that is dependent upon your mindset.

Today we're talking to Kristin Iris of Ignite & Thrive Creative about the Importance of Mindset on your Business and how to fix it!

Be sure to join in on Kristin's 3 Part Fear to Self Confidence Series

Topics Discussed:

Introduction of Kristin Iris of IgniteThriveCreative.com as a transformation mentor.

Toughest part of being an online entrepreneur & the struggle of getting in front of the right people

The truth behind the "Fear of Failure" and unboxing yourself

Break Free, Be You video training

Figure out the boxes you've put yourself into them and remove them

Importance of repelling and attracting the right audience

Why women have a tendency to apologize for everything

The truth behind my apologizing - an aha moment for me!

Recognize why you are feeling resistance to your work {in a funk}

Using a brain dump as a strategy to help with overwhelm

Focusing on the one thing that'll move your business forward

A transformation coach that went through her own transformation first

3 Part Fear to Self Confidence Series deep dive

Projections for 2017

Ignite Thrive & Creative Fb page

Kristin Iris on Pinterest

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Break Free, Be You video training

Stop over Apologizing Live Training

The One Thing by Jay Papasan & Gary Keller

3 Part Fear to Self Confidence Series & workbook

Links:

jennymelrose.com/podcast-23

Click to view: show page on Awesound

Support the show

]]> Your success as an online entrepreneur is solely dependent upon you and so much of that is dependent upon your mindset.

Today we're talking to Kristin Iris of Ignite & Thrive Creative about the Importance of Mindset on your Business and how to fix it!

Be sure to join in on Kristin's 3 Part Fear to Self Confidence Series

Topics Discussed:

Introduction of Kristin Iris of IgniteThriveCreative.com as a transformation mentor.

Toughest part of being an online entrepreneur & the struggle of getting in front of the right people

The truth behind the "Fear of Failure" and unboxing yourself

Break Free, Be You video training

Figure out the boxes you've put yourself into them and remove them

Importance of repelling and attracting the right audience

Why women have a tendency to apologize for everything

The truth behind my apologizing - an aha moment for me!

Recognize why you are feeling resistance to your work {in a funk}

Using a brain dump as a strategy to help with overwhelm

Focusing on the one thing that'll move your business forward

A transformation coach that went through her own transformation first

3 Part Fear to Self Confidence Series deep dive

Projections for 2017

Ignite Thrive & Creative Fb page

Kristin Iris on Pinterest

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Break Free, Be You video training

Stop over Apologizing Live Training

The One Thing by Jay Papasan & Gary Keller

3 Part Fear to Self Confidence Series & workbook

Links:

jennymelrose.com/podcast-23

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t4tcts Mon, 05 Jun 2017 05:00:00 -0400 2203 mindset, influencer, entrepreneurs, small business owners false IE 22: How to Increase Productivity IE 22: How to Increase Productivity As an online entrepreneur you control your schedule, but it's so easy to get lost down a rabbit hole or continuously put out fires.

Jennifer Roskamp of The Intentional Mom is mom of eight that is sharing her secret of How to Increase Productivity so that you can get more done in a day.

Plus she's offering her free Productivity Guide for my listeners HERE! theintentionalmom.com/increase-productivity-10-times/

Topics Discussed:

Introduction of Jennifer Roskamp of The Intentional Mom.

Struggling as an entrepreneur with tasks that take up too much time.

How to keep it all organized with your family.

A typical day in the life of Jennifer Roskamp.

Closed door dedicated office hours.

How to avoid tantrums during designated time.

Breaking the mindset of not being able to get a lot done in a day.

Know your triggers and adapt with them.

Save your brain cells for the hard stuff.

How to batch tasks with housework and online business.

Incentives for getting over productivity hurdles.

All the details on The Productivity Guide

The importance of white space

Projections for 2017

Facebook page of The Intentional Mom for live trainings

Resources Mentioned:

I make a portion of any sales made as an affiliate.

The Cozi app - a family organizer app

The Productivity Guide theintentionalmom.com/increase-productivity-10-times/

Sequence to Launch eCourse bit.ly/2lVEgbc

Links:

jennymelrose/podcast-22

Click to view: show page on Awesound

Support the show

]]> As an online entrepreneur you control your schedule, but it's so easy to get lost down a rabbit hole or continuously put out fires.

Jennifer Roskamp of The Intentional Mom is mom of eight that is sharing her secret of How to Increase Productivity so that you can get more done in a day.

Plus she's offering her free Productivity Guide for my listeners HERE! theintentionalmom.com/increase-productivity-10-times/

Topics Discussed:

Introduction of Jennifer Roskamp of The Intentional Mom.

Struggling as an entrepreneur with tasks that take up too much time.

How to keep it all organized with your family.

A typical day in the life of Jennifer Roskamp.

Closed door dedicated office hours.

How to avoid tantrums during designated time.

Breaking the mindset of not being able to get a lot done in a day.

Know your triggers and adapt with them.

Save your brain cells for the hard stuff.

How to batch tasks with housework and online business.

Incentives for getting over productivity hurdles.

All the details on The Productivity Guide

The importance of white space

Projections for 2017

Facebook page of The Intentional Mom for live trainings

Resources Mentioned:

I make a portion of any sales made as an affiliate.

The Cozi app - a family organizer app

The Productivity Guide theintentionalmom.com/increase-productivity-10-times/

Sequence to Launch eCourse bit.ly/2lVEgbc

Links:

jennymelrose/podcast-22

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t6404a Mon, 29 May 2017 05:00:00 -0400 2093 productivity, influencers, entrepreneurs, online business owners false IE 21: How to Pitch for Travel Opportunities IE 21: How to Pitch for Travel Opportunities Have you always dreamed of traveling on someone else's dime? Then this is episode for you!

Chrissy Taylor of The Taylor House has traveled around the world all while leveraging her influence and she's here to share her knowledge with you.

Plus, she's even giving you her swipe copy of her pitch email for travel opportunities HERE!

Topics Discussed:

Introduction of Chrissy Taylor of The Taylor House.

Struggle of an entrepreneur to walk away from the "office"

The trips that Chrissy has taken that was paid via her influence

Who's pitching who

Elements of the initial pitch when reaching out

Who to reach out to when traveling with family in US

What social media platforms do you absolutely have to be active on

What's the huge interest in Twitter all about?

How to transition your audience into seeing travel content

Importance of recognizable photos

Thoughts on live streaming

How do you clarify that you want the trip to be comped

What is your responsibility when sharing the travel experience

How to break into travel

Making sure to stay authentic to your audience when creating sponsored travel content

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Moment - Screen Time Tracker for iPhone for tracking number of hours on cell phone

Swipe copy of Chrissy's email to pitch for travel

Working with Brands e-Course

Snapseed app for iPhone for editing photos

Links:

jennymelrose.com/podcast-21

Click to view: show page on Awesound

Support the show

]]> Have you always dreamed of traveling on someone else's dime? Then this is episode for you!

Chrissy Taylor of The Taylor House has traveled around the world all while leveraging her influence and she's here to share her knowledge with you.

Plus, she's even giving you her swipe copy of her pitch email for travel opportunities HERE!

Topics Discussed:

Introduction of Chrissy Taylor of The Taylor House.

Struggle of an entrepreneur to walk away from the "office"

The trips that Chrissy has taken that was paid via her influence

Who's pitching who

Elements of the initial pitch when reaching out

Who to reach out to when traveling with family in US

What social media platforms do you absolutely have to be active on

What's the huge interest in Twitter all about?

How to transition your audience into seeing travel content

Importance of recognizable photos

Thoughts on live streaming

How do you clarify that you want the trip to be comped

What is your responsibility when sharing the travel experience

How to break into travel

Making sure to stay authentic to your audience when creating sponsored travel content

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Moment - Screen Time Tracker for iPhone for tracking number of hours on cell phone

Swipe copy of Chrissy's email to pitch for travel

Working with Brands e-Course

Snapseed app for iPhone for editing photos

Links:

jennymelrose.com/podcast-21

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tyw6a3 Mon, 22 May 2017 05:00:00 -0400 1731 travel, influencer false IE 20: How to Create a Challenge Aligned to a Product IE 20: How to Create a Challenge Aligned to a Product As an influencer for more than six years, I appreciate what power I hold with my audience. It took me a while to realize I should be using that influence on my audience to promote my own product. In order to do so though you need to have an audience primed to buy. We're diving into How to a Create a Challenge Aligned to a Product in order to build your list and sell your product.

Be sure to join the Challenge Builder bit.ly/challenge-builder so that we can walk you through how to create one for your product!

Topics Discussed:

Introduction of the pivot taken towards JennyMelrose.com

Elements of a sales funnel aligned to a product

Why a challenge?

How to decide on a challenge

Elements of a challenge

How to promote a challenge

Cart opening for Sequence to Launch eCourse bit.ly/2lVEgbc

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Challenge Builder bit.ly/challenge-builder

Podcast 18: How to Build your Email List with Content Upgrades jennymelrose.com/podcast-18/

Elements of a Sales Funnel jennymelrose.com/elements-of-a-sales-funnel/

Working with Brands eCourse bit.ly/2pzB2sz

Converting Media Kit Video Training bit.ly/2cU1oR4

Pitch Perfect Challenge bit.ly/2bkfxYe

Pitch Checklist bit.ly/2oHlTVI

CaitlinBacher.com

Influencer Entrepreneurs Community facebook.com/groups/InfluencerEntrepreneurs/

Sequence to Launch eCourse bit.ly/2lVEgbc

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-20

Click to view: show page on Awesound

Support the show

]]> As an influencer for more than six years, I appreciate what power I hold with my audience. It took me a while to realize I should be using that influence on my audience to promote my own product. In order to do so though you need to have an audience primed to buy. We're diving into How to a Create a Challenge Aligned to a Product in order to build your list and sell your product.

Be sure to join the Challenge Builder bit.ly/challenge-builder so that we can walk you through how to create one for your product!

Topics Discussed:

Introduction of the pivot taken towards JennyMelrose.com

Elements of a sales funnel aligned to a product

Why a challenge?

How to decide on a challenge

Elements of a challenge

How to promote a challenge

Cart opening for Sequence to Launch eCourse bit.ly/2lVEgbc

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Challenge Builder bit.ly/challenge-builder

Podcast 18: How to Build your Email List with Content Upgrades jennymelrose.com/podcast-18/

Elements of a Sales Funnel jennymelrose.com/elements-of-a-sales-funnel/

Working with Brands eCourse bit.ly/2pzB2sz

Converting Media Kit Video Training bit.ly/2cU1oR4

Pitch Perfect Challenge bit.ly/2bkfxYe

Pitch Checklist bit.ly/2oHlTVI

CaitlinBacher.com

Influencer Entrepreneurs Community facebook.com/groups/InfluencerEntrepreneurs/

Sequence to Launch eCourse bit.ly/2lVEgbc

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #IEMasters

Links:

jennymelrose.com/podcast-20

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t4bspe Mon, 15 May 2017 06:00:00 -0400 1526 challenge, product, launch false 19 IE 19 Importance of Financial Records for your Online Business 19 IE 19 Importance of Financial Records for your Online Business Are you an online business owner trying to keep your finances organized? Your financial records as an online business owner are the key to your success.

We’re chatting with Iyanna Vaughn of iyanna.co all about how to keep your finances organized throughout the year in order to understand the profit that your business is bringing in.

Be sure to take advantage of Iyanna’s Price Calculator to make sure that you are charging what you are truly worth. Book your Strategy Session with Iyanna today!

Topics Discussed:

Introduction of Iyanna Vaughn of iyanna.co

Pivoting to focus in on your niche

Toughest part of starting a business from scratch

First step to take today for financial success within your business

Understanding a Profit and Loss statement with it streamlined full diversified streams of income

How to cut costs on expenses from FOMO {Fear of Missing Out}

Percentage to put aside for taxes

Making sure to pay yourself

When is the right time to invest to scale your business

Processes in place in order to grow your business with team members

Software to handle finances

When is the right time to hire a bookkeeper

How to price for services and products

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Influencer Entrepreneurs Masters Program

Profit First

Working with Brands eCourse

Wave for bookkeeping

Xero accounting software

Pricing Calculator

Business Boutique

Money Mastery Agenda

Strategy Session with Iyanna

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose/podcast-19

Click to view: show page on Awesound

Support the show

]]> Are you an online business owner trying to keep your finances organized? Your financial records as an online business owner are the key to your success.

We’re chatting with Iyanna Vaughn of iyanna.co all about how to keep your finances organized throughout the year in order to understand the profit that your business is bringing in.

Be sure to take advantage of Iyanna’s Price Calculator to make sure that you are charging what you are truly worth. Book your Strategy Session with Iyanna today!

Topics Discussed:

Introduction of Iyanna Vaughn of iyanna.co

Pivoting to focus in on your niche

Toughest part of starting a business from scratch

First step to take today for financial success within your business

Understanding a Profit and Loss statement with it streamlined full diversified streams of income

How to cut costs on expenses from FOMO {Fear of Missing Out}

Percentage to put aside for taxes

Making sure to pay yourself

When is the right time to invest to scale your business

Processes in place in order to grow your business with team members

Software to handle finances

When is the right time to hire a bookkeeper

How to price for services and products

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Influencer Entrepreneurs Masters Program

Profit First

Working with Brands eCourse

Wave for bookkeeping

Xero accounting software

Pricing Calculator

Business Boutique

Money Mastery Agenda

Strategy Session with Iyanna

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose/podcast-19

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tj4vlu Mon, 08 May 2017 06:00:00 -0400 2011 finances, bookkeeper false IE 18: How to Build your List with Content Upgrades IE 18: How to Build your List with Content Upgrades The importance of an email list in an online business is glaringly obvious so the question becomes how can you grow your email list?

Dustin W. Stout of Dustn.Tv is sharing how he continues to grow his email list with content upgrades littered throughout his content.

Be sure to check out his 6 Easy Stages of Growing your List and grab his free download in the process.

Topics Discussed:

Introduction of Dustin W. Stout of Dustn.Tv

Difficulty of being an online entrepreneur and delegating to a team

Projections of Google+

Importance of Google+ for local businesses

The need for a WP site because social media platforms have their own agenda

Why a list is a must

Stage one of growing a list with lead magnets

Power of a content upgrade to grow your list

Contextual calls to action

How to promote lead magnets via social media

Speak to your audience on the social media platforms

Software to make list growth easier

ContentMagnets.com

Projections for 2017

Links:

jennymelrose.com/podcast-18

Click to view: show page on Awesound

Support the show

]]> The importance of an email list in an online business is glaringly obvious so the question becomes how can you grow your email list?

Dustin W. Stout of Dustn.Tv is sharing how he continues to grow his email list with content upgrades littered throughout his content.

Be sure to check out his 6 Easy Stages of Growing your List and grab his free download in the process.

Topics Discussed:

Introduction of Dustin W. Stout of Dustn.Tv

Difficulty of being an online entrepreneur and delegating to a team

Projections of Google+

Importance of Google+ for local businesses

The need for a WP site because social media platforms have their own agenda

Why a list is a must

Stage one of growing a list with lead magnets

Power of a content upgrade to grow your list

Contextual calls to action

How to promote lead magnets via social media

Speak to your audience on the social media platforms

Software to make list growth easier

ContentMagnets.com

Projections for 2017

Links:

jennymelrose.com/podcast-18

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t080ej Fri, 05 May 2017 08:01:08 -0400 2554 email marketing, list growth false IE 17: How to Monetize Twitter IE 17: How to Monetize Twitter Are you overwhelmed by social media and wondering which outlet has the ability to monetize easily?

There are so many social media outlets and only so much time in the day, which is why I love that Saira Pearl of MomResource.com makes it easy to monetize Twitter with her simple strategies and a plan of action.

Grab her free download of 10,000 Followers in 10 Minutes per Day by using the code JENNY at checkout!

Topics Discussed:

Introduction of Saira Pearl of MomResource.com

Journey through blogging as a business

Greatest difficulty to overcome as an online entrepreneur

Size of a Twitter following needed to monetize

Twitter lets you find thousands of people in specific niches

How to find people within your niche with hashtags and turn their followers into your followers

Implementing lists to grow your following

Utilizing lists to grow your income

Automating retweets to maximize your time

Importance of how specific hashtags need to be

How to make your profile stand out on Twitter

Monetizing with Twitter via affiliate marketing and sponsored content

The ins and outs of Twitter parties

All the details on analytics for Twitter

Projections

Resources Mentioned:

I make a portion of any sales made as an affiliate.

TwitterLegend.com

Working with Brands eCourse

Elite Blog Academy

Influencer Entrepreneurs Masters Program

Twitter Course

Hashtagify

Linqia

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-17

Click to view: show page on Awesound

Support the show

]]> Are you overwhelmed by social media and wondering which outlet has the ability to monetize easily?

There are so many social media outlets and only so much time in the day, which is why I love that Saira Pearl of MomResource.com makes it easy to monetize Twitter with her simple strategies and a plan of action.

Grab her free download of 10,000 Followers in 10 Minutes per Day by using the code JENNY at checkout!

Topics Discussed:

Introduction of Saira Pearl of MomResource.com

Journey through blogging as a business

Greatest difficulty to overcome as an online entrepreneur

Size of a Twitter following needed to monetize

Twitter lets you find thousands of people in specific niches

How to find people within your niche with hashtags and turn their followers into your followers

Implementing lists to grow your following

Utilizing lists to grow your income

Automating retweets to maximize your time

Importance of how specific hashtags need to be

How to make your profile stand out on Twitter

Monetizing with Twitter via affiliate marketing and sponsored content

The ins and outs of Twitter parties

All the details on analytics for Twitter

Projections

Resources Mentioned:

I make a portion of any sales made as an affiliate.

TwitterLegend.com

Working with Brands eCourse

Elite Blog Academy

Influencer Entrepreneurs Masters Program

Twitter Course

Hashtagify

Linqia

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-17

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tsu11z Mon, 24 Apr 2017 05:00:00 -0400 2151 twitter, monetize false IE 16: How to Take Working with Brands to the Next Level IE 16: How to Take Working with Brands to the Next Level There are so many levels of Working with Brands. It's not always just about leveraging your influence. Sometimes it needs to be about educating brands and playing to your strengths to leverage your brand.

Taylor is students of the Working with Brands eCourse that saw at 500% increase in her income within 90 days of taking the course. You can read about her most recent income report HERE.

Topics Discussed:

Introduction of Taylor Stinson of The Girl on Bloor

Journey of creating sponsored content from networks to pitching brands directly

Working with Canadian compared to US brands

Importance of speaking to your audience

Difficulty of managing your time as an entrepreneur

Theming your days for productivity

Importance of entrepreneurial spirit

How to take your pitch to the next level

Importance of educating brands and all that influencers can do for them

Leveraging your strengths

Listening to your audience to grow your brand

Projections for 2017

You can find Taylor on Facebook, Twitter & Instagram.

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Working with Brands eCourse

Todd Herman's 90 Day Year

Moolah Marketers

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-16

Click to view: show page on Awesound

Support the show

]]> There are so many levels of Working with Brands. It's not always just about leveraging your influence. Sometimes it needs to be about educating brands and playing to your strengths to leverage your brand.

Taylor is students of the Working with Brands eCourse that saw at 500% increase in her income within 90 days of taking the course. You can read about her most recent income report HERE.

Topics Discussed:

Introduction of Taylor Stinson of The Girl on Bloor

Journey of creating sponsored content from networks to pitching brands directly

Working with Canadian compared to US brands

Importance of speaking to your audience

Difficulty of managing your time as an entrepreneur

Theming your days for productivity

Importance of entrepreneurial spirit

How to take your pitch to the next level

Importance of educating brands and all that influencers can do for them

Leveraging your strengths

Listening to your audience to grow your brand

Projections for 2017

You can find Taylor on Facebook, Twitter & Instagram.

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Working with Brands eCourse

Todd Herman's 90 Day Year

Moolah Marketers

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join the conversation on social media by using the hashtag #InfluencerEntrepreneurs

Links:

jennymelrose.com/podcast-16

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tkoxv0 Mon, 17 Apr 2017 06:00:00 -0400 2640 working with brands, sponsored posts, false IE 15: How to Effectively Work with Brands IE 15: How to Effectively Work with Brands After six years of blogging and a solid three years of using my influence to market brands to my audience, I've learned a thing or two along the way. I want nothing more than to pass that knowledge onto other influencers so that you too can work effectively with brands.

We're diving into the specifics of what you need in order to successfully work with brands as well as having an open conversation about bloggers shaming bloggers when it comes to sponsored work.

Be sure to grab our FREE Pitch Checklist HERE! bit.ly/2oHlTVI

Links:

jennymelrose.com/podcast-15

Click to view: show page on Awesound

Support the show

]]> After six years of blogging and a solid three years of using my influence to market brands to my audience, I've learned a thing or two along the way. I want nothing more than to pass that knowledge onto other influencers so that you too can work effectively with brands.

We're diving into the specifics of what you need in order to successfully work with brands as well as having an open conversation about bloggers shaming bloggers when it comes to sponsored work.

Be sure to grab our FREE Pitch Checklist HERE! bit.ly/2oHlTVI

Links:

jennymelrose.com/podcast-15

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t9g1l8 Mon, 10 Apr 2017 05:00:00 -0400 1419 working with brands false IE 14: How to Transition to a Travel Blog with Kita Roberts IE 14: How to Transition to a Travel Blog with Kita Roberts Are you thinking of diving into a travel blog or making the transition to a travel blog? We all want to travel, but we need to determine if it's something that fits within our content and with our audience.

Kita Roberts of PasstheSushi.com and GirlCarnivore.com is sharing her expertise on how to make the transition to a travel blog without alienating your audience in the process. She is also giving tips on who to reach out to and what to say when you do reach out to travel brands.

Plus, she's offering a free download to get you started HERE.

Topics Discussed:

Introduction of Kita Roberts of PasstheSushi.com, GirlCarnivore.com & Foodie Pop Ups.

The importance of mindset

Issues of being a female and an entrepreneur

Productivity for entrepreneurs with theming days

Making the transformation from food blogger to travel blogger

Focusing down on what serves your community

What travel brands are looking for from you

Creating content that speaks to your audience and make sense for the travel brands

What sets you apart from everyone else for your out of the box bonus

Who should you reach out to and what should you say when reaching out for travel

How to start out with hotels

Represent yourself as a professional

Follow through and follow up with being polite, kind and courteous

Projections for 2017

Burger Month on Girl Carnivore

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Gabby Bernstein, The Universe has your Back

Podcast 1: Power of Purpose

Jess Lively: The Lively Show

Smart Passive Income: Deep Work with Cal Newport

Working with Brands eCourse

Podcast 5: Importance of an Email List & How to Organize it with Cynthia Rusincovitch

Links:

jennymelrose.com/podcast-14

Click to view: show page on Awesound

Support the show

]]> Are you thinking of diving into a travel blog or making the transition to a travel blog? We all want to travel, but we need to determine if it's something that fits within our content and with our audience.

Kita Roberts of PasstheSushi.com and GirlCarnivore.com is sharing her expertise on how to make the transition to a travel blog without alienating your audience in the process. She is also giving tips on who to reach out to and what to say when you do reach out to travel brands.

Plus, she's offering a free download to get you started HERE.

Topics Discussed:

Introduction of Kita Roberts of PasstheSushi.com, GirlCarnivore.com & Foodie Pop Ups.

The importance of mindset

Issues of being a female and an entrepreneur

Productivity for entrepreneurs with theming days

Making the transformation from food blogger to travel blogger

Focusing down on what serves your community

What travel brands are looking for from you

Creating content that speaks to your audience and make sense for the travel brands

What sets you apart from everyone else for your out of the box bonus

Who should you reach out to and what should you say when reaching out for travel

How to start out with hotels

Represent yourself as a professional

Follow through and follow up with being polite, kind and courteous

Projections for 2017

Burger Month on Girl Carnivore

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Gabby Bernstein, The Universe has your Back

Podcast 1: Power of Purpose

Jess Lively: The Lively Show

Smart Passive Income: Deep Work with Cal Newport

Working with Brands eCourse

Podcast 5: Importance of an Email List & How to Organize it with Cynthia Rusincovitch

Links:

jennymelrose.com/podcast-14

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t4f1x9 Mon, 03 Apr 2017 06:00:00 -0400 2695 travel blog, blogging false IE 13: Understanding Keyword & SEO with Katy Widrick IE 13: Understanding Keyword & SEO with Katy Widrick Do keywords and SEO have you lost? I often feel like I'm overthinking them, which is why I'm so excited for Katy Widrick to share your knowledge on Understanding Keywords & SEO.

We are chatting with Katy of MakeMediaOver.com about ways to simplify keyword research in order to improve your SEO. We're even talking about how to use Pinterest to do so. Who doesn't love Pinterest?!

Be sure to grab your FREE Optimization Checklist HERE!

Topics Discussed:

Introduction of Katy Widrick of MakeMediaOver.com

The Olivia Pope of blogging

"It's just code"

Finding clients that understand who you are

Knowing your strengths

Simple explanation of SEO

Specific example of titles with keywords

Meta description, title and SEO within Yoast

Nudges for Google

SEO for images

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Optimization Checklist

Nicole Culver of Blissful Eats

Pinterest as a Keyword Search Tool

Making your Old Content New Again

Yoast Plugin

Blogging and Digital Marketing Trends for 2017

Working with Brands eCourse

Influencer Entrepreneurs Masters Program

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join our Influencer Entrepreneurs Facebook Community to join in on the conversation.

Links:

jennymelrose.com/podcast-13

Click to view: show page on Awesound

Support the show

]]> Do keywords and SEO have you lost? I often feel like I'm overthinking them, which is why I'm so excited for Katy Widrick to share your knowledge on Understanding Keywords & SEO.

We are chatting with Katy of MakeMediaOver.com about ways to simplify keyword research in order to improve your SEO. We're even talking about how to use Pinterest to do so. Who doesn't love Pinterest?!

Be sure to grab your FREE Optimization Checklist HERE!

Topics Discussed:

Introduction of Katy Widrick of MakeMediaOver.com

The Olivia Pope of blogging

"It's just code"

Finding clients that understand who you are

Knowing your strengths

Simple explanation of SEO

Specific example of titles with keywords

Meta description, title and SEO within Yoast

Nudges for Google

SEO for images

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Optimization Checklist

Nicole Culver of Blissful Eats

Pinterest as a Keyword Search Tool

Making your Old Content New Again

Yoast Plugin

Blogging and Digital Marketing Trends for 2017

Working with Brands eCourse

Influencer Entrepreneurs Masters Program

Don’t Forget:

If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!

You can also put a face to the voices on YouTube.

Join our Influencer Entrepreneurs Facebook Community to join in on the conversation.

Links:

jennymelrose.com/podcast-13

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tww8ht Mon, 27 Mar 2017 06:00:00 -0400 2482 keywords, seo false IE 12 Creating a Product for a Targeted Audience with Chrystal Rose IE 12 Creating a Product for a Targeted Audience with Chrystal Rose Launching a product online is scary, but launching a physical product brings scary to a whole other level. In order to successful launch a product, you absolutely need to have a targeted audience that wants and needs the product.

I'm chatting with Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.com about her journey to launching her own clothing brand that puts fashion first when it comes to apparel for the for the physically fit.

Topics Discussed:

Introduction of Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.com

Explanation of Hey Little Rebel's metamorphosis as a lifestyle site with fitness and wellness emphasis

Most difficult aspect of being an entrepreneur - No template!

Greatest strength as an entrepreneur - being resourceful

Importance of knowing whether is a need for a product before creating it

Rebellia Clothing as a fashion line for the physically fit.

Projections for 2017

Timeline of Rebellia Clothing launch

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Rebellia Clothing

Strong Woman Athlete

Rebel with a Cause Project

2StrongBlondes.com

Click to view: show page on Awesound

Support the show

]]> Launching a product online is scary, but launching a physical product brings scary to a whole other level. In order to successful launch a product, you absolutely need to have a targeted audience that wants and needs the product.

I'm chatting with Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.com about her journey to launching her own clothing brand that puts fashion first when it comes to apparel for the for the physically fit.

Topics Discussed:

Introduction of Chrystal Rose of RebelliaClothing.com and HeyLittleRebel.com

Explanation of Hey Little Rebel's metamorphosis as a lifestyle site with fitness and wellness emphasis

Most difficult aspect of being an entrepreneur - No template!

Greatest strength as an entrepreneur - being resourceful

Importance of knowing whether is a need for a product before creating it

Rebellia Clothing as a fashion line for the physically fit.

Projections for 2017

Timeline of Rebellia Clothing launch

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Rebellia Clothing

Strong Woman Athlete

Rebel with a Cause Project

2StrongBlondes.com

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tmxmbn Mon, 20 Mar 2017 06:00:00 -0400 1633 product, influencers, entrepreneurs false IE 11: Social Media Strategies to Catapult your Business Forward with Kirsten Oliphant IE 11: Social Media Strategies to Catapult your Business Forward with Kirsten Oliphant Are you wondering what social media platforms are the best to put your effort into? Let's be honest, there's only so much time in the day and figuring out how to use every platform can be time consuming. So why not figure out what platform would bring the best return on investment.

Kirsten Oliphant of CreativeIfWriting.com and the Creative If Writing Podcast brings her unique perspective as a published author and full time blogger to the craziness of social media. We are diving in deep into the social media platforms.

Grab her Serious Simple Social Download HERE.

Topics Discussed:

Introduction of Kirsten Oliphant of CreativeIfWriting.com and KirstenOliphant.com

Creative If Writing Podcast

Toughest part of a being a blogger

Greatest gift and how it affects our businesses and personal lives

Favorite social media platforms

Using closed Facebook groups to grow your business

Why certain platforms are not worth the effort

Serious Simple Social Download

Social media platforms that do not work for specific niches

Scheduling tools for social media platforms

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Serious Simple Social Download

Pop up Facebook groups - Amy Porterfield Podcast #146 3 Types of Facebook Groups

Batdad on YouTube

Coschedule

Tailwind for Pinterest & Instagram

Hootsuite

Recurpost

Retweet Chores

Profitable Blogging Summit

Links:

jennymelrose.com/podcast-11

Click to view: show page on Awesound

Support the show

]]> Are you wondering what social media platforms are the best to put your effort into? Let's be honest, there's only so much time in the day and figuring out how to use every platform can be time consuming. So why not figure out what platform would bring the best return on investment.

Kirsten Oliphant of CreativeIfWriting.com and the Creative If Writing Podcast brings her unique perspective as a published author and full time blogger to the craziness of social media. We are diving in deep into the social media platforms.

Grab her Serious Simple Social Download HERE.

Topics Discussed:

Introduction of Kirsten Oliphant of CreativeIfWriting.com and KirstenOliphant.com

Creative If Writing Podcast

Toughest part of a being a blogger

Greatest gift and how it affects our businesses and personal lives

Favorite social media platforms

Using closed Facebook groups to grow your business

Why certain platforms are not worth the effort

Serious Simple Social Download

Social media platforms that do not work for specific niches

Scheduling tools for social media platforms

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Serious Simple Social Download

Pop up Facebook groups - Amy Porterfield Podcast #146 3 Types of Facebook Groups

Batdad on YouTube

Coschedule

Tailwind for Pinterest & Instagram

Hootsuite

Recurpost

Retweet Chores

Profitable Blogging Summit

Links:

jennymelrose.com/podcast-11

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tpqyul Mon, 13 Mar 2017 07:00:00 -0400 2903 social media, false 10 IE 010 Affiliate Monetization via Pinterest with Addi Ganley 10 IE 010 Affiliate Monetization via Pinterest with Addi Ganley Have you monetized via affiliate marketing yet? Affiliate marketing is something that I struggled with for the longest time until I took Addi Ganley's free email course, Affiliate Blueprint. She is here today to dive into Affiliate Monetization with Pinterest.

Addi Ganley of AddiGanley.com and FrugalFanatic.com has grown her businesses via Pinterest. All while monetizing there as well. Her understanding of affiliate marketing and how simple she makes it all seem in an authentic, non-salesy way is a breath of fresh air. She's even offering a limited time video training for my audience.

Plus be sure to enroll in her FREE email course Affiliate Blueprint!

Links:

jennymelrose.com/podcast-10

Click to view: show page on Awesound

Support the show

]]> Have you monetized via affiliate marketing yet? Affiliate marketing is something that I struggled with for the longest time until I took Addi Ganley's free email course, Affiliate Blueprint. She is here today to dive into Affiliate Monetization with Pinterest.

Addi Ganley of AddiGanley.com and FrugalFanatic.com has grown her businesses via Pinterest. All while monetizing there as well. Her understanding of affiliate marketing and how simple she makes it all seem in an authentic, non-salesy way is a breath of fresh air. She's even offering a limited time video training for my audience.

Plus be sure to enroll in her FREE email course Affiliate Blueprint!

Links:

jennymelrose.com/podcast-10

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tn1gdp Mon, 06 Mar 2017 06:00:00 -0500 1468 monetization, affiliate marketing, pinterest false IE 009: Maximizing Pinterest for Traffic & List Growth with Kate Ahl IE 009: Maximizing Pinterest for Traffic & List Growth with Kate Ahl Are you looking to grow your traffic while building your email list? Maximizing Pinterest gives you the opportunity to increase your traffic, while smartly growing your email list as well. After six years of growing the traffic over at The Melrose Family, I finally realized that I needed to grow my list at the same time with my targeted audience.

Kate Ahl of SimplePinMedia.com has grown her business around her research based strategies for using Pinterest to help her clients grow their online businesses. She is sharing her expert advice and strategies that convert pins into traffic and new email subscribers. Plus, she is offering her FREE Pinterest Planner as a free download.

Be sure to grab the Pinterest Planner HERE.

Topics Discussed:

Introduction of Kate Ahl and Simple Pin Media.

Why Pinterest

How can we as marketers get found in the new smart feed of Pinterest

How to determine if your audience is on Pinterest.

Ideal Pinterest image size

What to do if images are not your strength

Importance of text overlay on images

How to use Smart Feed to your advantage

Importance of keywords in the description

Staying the course

Number of pins to put out per day

Looking at your analytics to determine popular pins to recirculate

Scheduling tools to use

Tribes feature on Tailwind

Promoted pins

Projections for 2017

Click to view: show page on Awesound

Support the show

]]> Are you looking to grow your traffic while building your email list? Maximizing Pinterest gives you the opportunity to increase your traffic, while smartly growing your email list as well. After six years of growing the traffic over at The Melrose Family, I finally realized that I needed to grow my list at the same time with my targeted audience.

Kate Ahl of SimplePinMedia.com has grown her business around her research based strategies for using Pinterest to help her clients grow their online businesses. She is sharing her expert advice and strategies that convert pins into traffic and new email subscribers. Plus, she is offering her FREE Pinterest Planner as a free download.

Be sure to grab the Pinterest Planner HERE.

Topics Discussed:

Introduction of Kate Ahl and Simple Pin Media.

Why Pinterest

How can we as marketers get found in the new smart feed of Pinterest

How to determine if your audience is on Pinterest.

Ideal Pinterest image size

What to do if images are not your strength

Importance of text overlay on images

How to use Smart Feed to your advantage

Importance of keywords in the description

Staying the course

Number of pins to put out per day

Looking at your analytics to determine popular pins to recirculate

Scheduling tools to use

Tribes feature on Tailwind

Promoted pins

Projections for 2017

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/txe7ip Mon, 27 Feb 2017 06:00:00 -0500 2441 pinterest false 08 IE 008 How to Legally Cover yourself as an Influencer with Danielle Liss 08 IE 008 How to Legally Cover yourself as an Influencer with Danielle Liss Are you a blogger looking to leverage your online influence? We're covering everything you need to know about how to legally cover yourself as an influencer.

Danielle Liss of Businessese.com and Hashtag-Legal.com is sharing her vast knowledge and experience so that you can legitimately and legally run your online business to best of your ability. Plus, she is offering a Successful Negotiation Blueprint for all my listeners.

Grab your free Successful Negotiation Blueprint HERE.

Topics Discussed:

Introduction of Danielle Liss of Businessese and Hashtag Legal.

The top things that influencers legally need to have in place.

What you need to know about the legalities within a network

Length of time it takes for a network to turn around a deal.

Pricing differences between networks and pitching on your own.

Importance of making sure there's no surprises in the contract.

Businessese contract templates

Successful Negotiation Blueprint

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

SITS: Bloggy Boot Camp

Working with Brands e-Course

Podcast 4: Business Planning for Bloggers with Marnie Craycroft

Sponsored Content Contract Terms

Click to view: show page on Awesound

Support the show

]]> Are you a blogger looking to leverage your online influence? We're covering everything you need to know about how to legally cover yourself as an influencer.

Danielle Liss of Businessese.com and Hashtag-Legal.com is sharing her vast knowledge and experience so that you can legitimately and legally run your online business to best of your ability. Plus, she is offering a Successful Negotiation Blueprint for all my listeners.

Grab your free Successful Negotiation Blueprint HERE.

Topics Discussed:

Introduction of Danielle Liss of Businessese and Hashtag Legal.

The top things that influencers legally need to have in place.

What you need to know about the legalities within a network

Length of time it takes for a network to turn around a deal.

Pricing differences between networks and pitching on your own.

Importance of making sure there's no surprises in the contract.

Businessese contract templates

Successful Negotiation Blueprint

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

SITS: Bloggy Boot Camp

Working with Brands e-Course

Podcast 4: Business Planning for Bloggers with Marnie Craycroft

Sponsored Content Contract Terms

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t2fn73 Sun, 19 Feb 2017 06:00:00 -0500 2098 false IE 007: Time Management Strategies Focusing on Income Producing Activities with Katie Proctor IE 007: Time Management Strategies Focusing on Income Producing Activities with Katie Proctor Do you feel like your constantly busy, but not sure if you are focusing on income producing activities? All too often on the online space, we get sucked down rabbit holes of time consuming tasks that don't drive any income in our businesses. How can we hold ourselves accountable?

Katie Proctor of ElevatewithKatie.com has worked on both sides of sponsored posts as a brand campaign manager as well as a fellow influencer so she brings a unique perspective to the discussion of working with brands. Plus, her time management strategies focusing on income producing activities will blow your mind.

Be sure to grab her free download HERE.

Topics Discussed:

Introduction of Katie Proctor of Elevate with Katie.

Explanation of role of a pr agency when working with brands.

What does a brand look for in an influencer.

How can an influencer become an advocate for the brand.

Do your due diligence and know what the brand is working on.

Best time to send over a media kit.

Importance of customization when reaching out to a brand.

Know your audience by understanding your analytics.

Expectations of pr companies when it comes to reach and pageviews.

Best tip EVER on how to deliver on every single campaign.

Importance of prioritizing within entrepreneurship.

Time management strategies focusing on income producing activities.

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Income Producing Worksheet

Working with Brands e-Course

Influencer Entrepreneurs Masters Program

Click to view: show page on Awesound

Support the show

]]> Do you feel like your constantly busy, but not sure if you are focusing on income producing activities? All too often on the online space, we get sucked down rabbit holes of time consuming tasks that don't drive any income in our businesses. How can we hold ourselves accountable?

Katie Proctor of ElevatewithKatie.com has worked on both sides of sponsored posts as a brand campaign manager as well as a fellow influencer so she brings a unique perspective to the discussion of working with brands. Plus, her time management strategies focusing on income producing activities will blow your mind.

Be sure to grab her free download HERE.

Topics Discussed:

Introduction of Katie Proctor of Elevate with Katie.

Explanation of role of a pr agency when working with brands.

What does a brand look for in an influencer.

How can an influencer become an advocate for the brand.

Do your due diligence and know what the brand is working on.

Best time to send over a media kit.

Importance of customization when reaching out to a brand.

Know your audience by understanding your analytics.

Expectations of pr companies when it comes to reach and pageviews.

Best tip EVER on how to deliver on every single campaign.

Importance of prioritizing within entrepreneurship.

Time management strategies focusing on income producing activities.

Projections for 2017

Resources Mentioned:

I make a portion of any sales made as an affiliate.

Income Producing Worksheet

Working with Brands e-Course

Influencer Entrepreneurs Masters Program

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t3egva Mon, 13 Feb 2017 06:00:00 -0500 1780 time management, blogging, influencers, false 06 IE 006 Pivoting Towards a Profit with Nicole Culver 06 IE 006 Pivoting Towards a Profit with Nicole Culver Are you a small business owner trying to find your way to become a profitable small business? We're diving deep into the importance of pivoting towards profit in ways that you might not think right away.

Nicole Culver of NicoleCulver.com, Blissful Bites Podcast and Blissful Eats snack company is showing the importance of knowing your strengths and being able to find a profit from them. Whether it is from previous work experience or personality strengths, Nicole shares with us how to pivot towards them to make a profit.

Be sure to download her Profit Workbook

Topics Discussed:

Introduction of NicoleCulver.com, Blissful Bites Podcast, Blissful Eats snack company & Food Entrepreneur Summit

Food Entrepreneur Food Summit for food bloggers

Blissful Bites FB Community & Podcast

Importance of Pivoting

Blissful Bites podcast sharing stores of women entrepreneurs & their successes

Importance of listening to your audience

Let your passion lead you

What products, skills & service can you offer to your local community while building your audience?

How bad do you want it?

Projections for 2017

Resources Mentioned:

Profit Workbook

Food Entrepreneur Summit Self Study

Power of Purpose

Working with Brands e-Course

Click to view: show page on Awesound

Support the show

]]> Are you a small business owner trying to find your way to become a profitable small business? We're diving deep into the importance of pivoting towards profit in ways that you might not think right away.

Nicole Culver of NicoleCulver.com, Blissful Bites Podcast and Blissful Eats snack company is showing the importance of knowing your strengths and being able to find a profit from them. Whether it is from previous work experience or personality strengths, Nicole shares with us how to pivot towards them to make a profit.

Be sure to download her Profit Workbook

Topics Discussed:

Introduction of NicoleCulver.com, Blissful Bites Podcast, Blissful Eats snack company & Food Entrepreneur Summit

Food Entrepreneur Food Summit for food bloggers

Blissful Bites FB Community & Podcast

Importance of Pivoting

Blissful Bites podcast sharing stores of women entrepreneurs & their successes

Importance of listening to your audience

Let your passion lead you

What products, skills & service can you offer to your local community while building your audience?

How bad do you want it?

Projections for 2017

Resources Mentioned:

Profit Workbook

Food Entrepreneur Summit Self Study

Power of Purpose

Working with Brands e-Course

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t9i092 Mon, 06 Feb 2017 06:00:00 -0500 1749 entrepreneur, bloggers, small business, profit false IE005: Importance of an Email List & How to Organize with Cynthia Rusincovitch IE005: Importance of an Email List & How to Organize with Cynthia Rusincovitch You understand the importance of your email list, but do you know how to use it? We're talking about the importance of organizing your email list so that you profit from it.

Cynthia Rusincovitch of MyNourishedHome.com and project manager to multiple successful online businesses is sharing her experiences with organizing an email list via

ConvertKit (bit.ly/2fXozxu). As someone who sees the inner workings of multiple online businesses, Cynthia brings a unique perspective to how to organize your list to make it work for you.

Be sure to download the Master's Guide for Organizing ConvertKit

Links:

Leadpages

jennymelrose.com/podcast-5

@MyNourishedHome on Twitter

Working with brands (e-course)

Click to view: show page on Awesound

Support the show

]]> You understand the importance of your email list, but do you know how to use it? We're talking about the importance of organizing your email list so that you profit from it.

Cynthia Rusincovitch of MyNourishedHome.com and project manager to multiple successful online businesses is sharing her experiences with organizing an email list via

ConvertKit (bit.ly/2fXozxu). As someone who sees the inner workings of multiple online businesses, Cynthia brings a unique perspective to how to organize your list to make it work for you.

Be sure to download the Master's Guide for Organizing ConvertKit

Links:

Leadpages

jennymelrose.com/podcast-5

@MyNourishedHome on Twitter

Working with brands (e-course)

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tpid92 Mon, 30 Jan 2017 06:00:00 -0500 2053 email, list, convertkit, online marketing, false IE 004: Business Planning for Bloggers with Marnie Craycroft IE 004: Business Planning for Bloggers with Marnie Craycroft Are you looking to take your business to the next level? We're talking about the importance of business planning for bloggers because your blog is your business and you need to treat it that way.

Marnie Craycroft of Carrots are Orange, Six Acre Wood & MarnieCraycroft.com is sharing her gift of business planning with us. As a blogger with a masters in business, Marnie reveals the important of having a plan in order to see your business succeed at it's fullest potential.

Be sure to download her Business Planning Blueprint HERE.

Links:

jennymelrose.com/podcast-4

Click to view: show page on Awesound

Support the show

]]> Are you looking to take your business to the next level? We're talking about the importance of business planning for bloggers because your blog is your business and you need to treat it that way.

Marnie Craycroft of Carrots are Orange, Six Acre Wood & MarnieCraycroft.com is sharing her gift of business planning with us. As a blogger with a masters in business, Marnie reveals the important of having a plan in order to see your business succeed at it's fullest potential.

Be sure to download her Business Planning Blueprint HERE.

Links:

jennymelrose.com/podcast-4

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/tc85ug Mon, 23 Jan 2017 06:00:00 -0500 2355 business, planning, bloggers, influencers, entrepreneurs false IE 003: Why WP for Mompreneur Site with Melissa Llado IE 003: Why WP for Mompreneur Site with Melissa Llado Are you a business owner looking to take it to the next level? We're sharing why you need a wp site for your mompreneur business.

Melissa Llado of Serendipity & Spice and MelissaLlado.com is sharing her vast knowledge of how a WP site can take your online business to the next level. As someone who is not comfortable with the tech side of things, Melissa makes it easy to understand and implement in your business.

Be sure to join in on her 5 Part Video Series on Creating a WP site over at jennymelrose.com/podcast-3

Links:

jennymelrose.com/podcast-3

Click to view: show page on Awesound

Support the show

]]> Are you a business owner looking to take it to the next level? We're sharing why you need a wp site for your mompreneur business.

Melissa Llado of Serendipity & Spice and MelissaLlado.com is sharing her vast knowledge of how a WP site can take your online business to the next level. As someone who is not comfortable with the tech side of things, Melissa makes it easy to understand and implement in your business.

Be sure to join in on her 5 Part Video Series on Creating a WP site over at jennymelrose.com/podcast-3

Links:

jennymelrose.com/podcast-3

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t19do9 Mon, 16 Jan 2017 06:00:00 -0500 1965 blogging, entrepreneurs, influencers, wp site, false IE 002: Sequence to Launch with Becky Mansfield of Your Modern Family IE 002: Sequence to Launch with Becky Mansfield of Your Modern Family Do you have a product that you're looking to market? Becky Mansfield is sharing her tactics for successful product launches.

Becky has multiple products from ebooks to video training to e-courses. She's learned a ton along the way and she's giving us an insider's view of her latest e-course launch that had her selling products within minutes of opening the cart.

Be sure to join in HERE on the Challenge Builder so that you can create your own successful challenge for your next product.

Links:

jennymelrose/podcast-2

Click to view: show page on Awesound

Support the show

]]> Do you have a product that you're looking to market? Becky Mansfield is sharing her tactics for successful product launches.

Becky has multiple products from ebooks to video training to e-courses. She's learned a ton along the way and she's giving us an insider's view of her latest e-course launch that had her selling products within minutes of opening the cart.

Be sure to join in HERE on the Challenge Builder so that you can create your own successful challenge for your next product.

Links:

jennymelrose/podcast-2

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t5c375 Mon, 09 Jan 2017 06:00:00 -0500 1786 launch, online product, marketing false EI 001: Power of Purpose EI 001: Power of Purpose Do you know your purpose in your business? In order to be successful you have to know and truly appreciate your power of purpose when serving your audience.

I want you to truly see my journey so that you can better understand the path that you might be on. We're diving in deep to define our power of purpose.

Be sure to grab the free download to define your power of purpose.

Links:

HERE

Click to view: show page on Awesound

Support the show

]]> Do you know your purpose in your business? In order to be successful you have to know and truly appreciate your power of purpose when serving your audience.

I want you to truly see my journey so that you can better understand the path that you might be on. We're diving in deep to define our power of purpose.

Be sure to grab the free download to define your power of purpose.

Links:

HERE

Click to view: show page on Awesound

Support the show

]]> Jenny Melrose: Lifestyle Blogger, Influencer & Entrepreneur https://awesound.com/t/t8dx7v Sun, 01 Jan 2017 09:14:13 -0500 813 blogging, entrepreneur, influencer, purpose false