Key Takeaways:

• Why "proposing on the first date" kills your conversion rate.
• How to build a database of interested prospects using low-pressure resources.
• The emotional triggers that drive high-value treatment decisions.
• How to stay top-of-mind during a 3-9 month patient journey.

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

With over 13 years of experience and a "superpower" perspective from seeing the inner workings of hundreds of dental practices, George shares why the most successful (and happiest) dentists are those who stop viewing vendors as "boxes in the mail" and start viewing them as strategic partners.

Key Takeaways from This Episode:

• The Paradigm Shift (ROI vs. ROR): It’s easy to look at a P&L statement and try to cut costs (red) to increase profit (black). George explains that if saving $10 on a supply costs you 45 minutes of chair time, you’ve actually lost money. True "Return on Relationship" comes from investing in partners who save you time and bring you growth-oriented ideas.
• Hiring a Partner, Not a Product: When you choose a vendor like Patterson, you aren't just buying supplies; you are "hiring" an expert to work on your behalf. George discusses how high-level partners can help streamline processes, shop for the best values, and introduce you to a "success team" of other vetted experts.
• The "Leaky Bucket" of Accountability: Many dentists know what they should do but get bogged down in the daily "cave" of clinical work. A great relationship provides the accountability and "push" needed to work on the business rather than just in it.
• Creating "Dinner Table Stories": George shares a powerful story about a patient at a Red Robin discussing their dentist's CAD/CAM machine. He explains that patients only talk about dentistry when their expectations have been "exploded on". Marketing isn't just ads; it's giving your patients a story worth telling.
• The Power of Team Alignment: Success starts with internal alignment. When your team is rowing in the same direction, even small tactical changes—like a "New Patient Tour"—can have a massive ripple effect on staff morale and patient trust.

Memorable Quote:

"If every conversation you have is what you can do for them and it’s never what they can do for you, that’s where burnout happens in dentistry... You’ve got to have some people that you surround yourself with that are willing to give back to you." — George White 

Connect with George White:

• Phone/Text: 801-671-9382
• Email: george.white@patersondental.com

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

Whether you’re a new practice starting from scratch or an established office looking to boost your case acceptance for "big ticket" procedures like veneers or Invisalign, Brian breaks down the exact science behind a successful campaign.

What You’ll Learn in This Episode:

• The 40/40/20 Rule: Why your success depends 40% on your targeting, 40% on your offer, and only 20% on the actual design.
• The "Omnichannel" Advantage: How combining direct mail with Google PPC can lead to a 60% increase in traffic across both platforms.
• The Power of the Jumbo Postcard: Why 6x11 glossy cardstock beats flimsy "coupon book" inserts every single time.
• Winning Offers: Which incentives actually drive phone calls (Hint: It’s not always about being the "cheapest" option).
• The "Why Patients Say Yes" Timeline: Why consistency and a 3-to-6-month mailing cycle are critical for seeing a massive return on ad spend.

Key Takeaway:

Direct mail isn't just about sending paper to a mailbox; it’s the #1 offline tactic for driving online traffic. By targeting specific demographics—like household income or families with children—you can stop marketing for your competitors and start building a siloed experience where your practice is the only choice that matters.

"Good brand awareness still generates leads. Good lead generation still generates brand awareness." — Brian MacKay 

Connect with Our Guest:

Brian MacKay
435-772-9179  |  BMacKay@UpswellMarketing.com 

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

But that’s only one-third of the equation.

In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice.

Real growth doesn’t come from doing more marketing…It comes from improving the entire patient journey.

Before Unit (00:02:19)

• What happens before a patient ever contacts your office.
• This is where positioning, trust, and first impressions are built.

During Unit (00:16:27)

• What happens when a patient interacts with your practice.
• This is where trust turns into action.

After Unit (00:23:38)

• What happens after the patient experience.
• This is where the real growth and profitability happen.

Key Takeaways

•  Marketing is not just campaigns but really a system 
•  More leads won’t fix a broken conversion process 
•  Most growth comes after the first visit, not during it 
•  The practices that win optimize all three stages: Before, During, and After

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth.  

Mark walks through real case studies showing how a short-term view of ROI can be misleading, including one example where a $148,000 marketing investment ultimately produced $1.5 million in treatment from the resulting patient group. He also explains why tracking patient lifetime value, lead source performance, and follow-up systems can help practices scale more confidently and profitably.

1 

In this episode, you’ll learn:

• The difference between campaign-based marketing and system-based marketing
• Why patient lifetime value is one of the most important KPIs in dentistry
• How to evaluate ROAS by source
• Why follow-up and nurture matter for case acceptance
• How to start building a smarter patient acquisition system

If you want your marketing to become a real long-term asset instead of a series of disconnected experiments, this episode is for you.

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success.

Brittany shares how hygienists can build patient trust, explain oral-systemic health connections, and help practices improve treatment acceptance through better communication and collaboration.

You’ll learn:

• Why hygienists are the key drivers of patient trust
• How hygiene impacts treatment acceptance
• The connection between patient education and case acceptance
• How dentists can better collaborate with hygienists
• Why prevention and oral-systemic health conversations matter

If you're a dentist, practice owner, or dental team member looking to grow your practice and improve patient outcomes, this conversation is packed with valuable insights.

Subscribe for more dental marketing and practice growth strategies.

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity.

Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the perceived value of treatment increases dramatically.

In this episode, you’ll learn:

• Why patients delay treatment even when they agree with the diagnosis
 • How scarcity naturally occurs in dentistry
 • Ethical ways to communicate urgency without pressure
 • How insurance deadlines motivate patient decisions
 • Practical strategies to increase case acceptance

If you're a dentist or practice owner looking to improve patient communication and treatment acceptance, this episode will give you practical insights you can apply immediately.

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

I break down what authority really looks like in dentistry, how it shows up in your communication, and why there’s a big difference between being confident and being arrogant. I also share practical ways you can strengthen your authority in a way that builds trust, not intimidation, and how to use it ethically so patients feel supported, not pushed. (nobody likes being pushed)

If you’ve ever wondered why some recommendations are accepted immediately while others stall out, this episode will help you understand what’s happening beneath the surface.

 Takeaways

• Patients seek guidance from confident experts
• Authority reduces decision fatigue for patients
• Patients trust those with experience and expertise
• Avoid being overly apologetic in recommendations
• Use clear and confident language in patient interactions

Chapters
00:00 Understanding Authority in Patient Trust
06:14 Manifestations of Authority in Healthcare
11:53 Authority vs. Arrogance in Patient Interactions
17:48 Building Trust Through Authority

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

We dive into how connection, shared experiences, and even small personal moments can dramatically impact trust and case acceptance. I also share practical ways you can let more of your personality show up in your marketing and in your practice so patients feel at ease before they ever sit in the chair.

Because at the end of the day, people don’t just trust what you know. They trust how you make them feel.

Takeaways

• Patients often choose dentists they feel comfortable with
• Personal stories can enhance patient trust and comfort
• Injecting personality into marketing can improve patient engagement
• Patients prioritize comfort over clinical skills in their decisions
• Sharing personal interests can create common ground with patients
• Understanding patient emotions is key to improving their experience

Chapters
00:00 Understanding the Principle of Liking
15:41 Building Connections with Patients
22:54 Injecting Personality into Practice

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

Discover why social proof matters so much in dentistry, especially in an industry built on vulnerability and confidence. Mark also share real-life examples and practical ways you can use reviews, patient stories, and everyday moments in your practice to build trust the right way. 

By the end of the episode, you'll walk away with several ways to look at your own social proof and make simple improvements that can increase trust, engagement, and ultimately new patient growth.

Takeaways

• Social proof is a key factor in patient decision-making
• Referrals simplify the decision-making process for patients
• Patients often look to peers for guidance in unfamiliar situations
• Creating a narrative around patient experiences enhances engagement
• Utilizing patient stories can normalize treatment experiences

Chapters
00:00 Introduction to Social Proof in Marketing
02:55 Understanding Social Proof and Its Impact
05:45 Real-Life Examples of Social Proof
09:01 The Role of Reviews in Patient Decisions
11:51 Enhancing Social Proof Through Storytelling
14:41 Ethical Considerations in Using Social Proof
18:02 Strategies for Effective Patient Reviews
20:55 Creating Compelling Patient Stories
23:55 Conclusion and Call to Action

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

Takeaways

• People want to act consistently with their self-identity.
• Patients need to feel aligned with their health decisions.
• Dental practices should focus on building patient identity.
• Encouraging small yeses makes larger decisions easier.
• Marketing should reinforce positive health behaviors. 

Chapters
00:00 Understanding Commitment and Consistency
10:03 The Power of Small Commitments
19:30 Applying Principles in Dental Practice
29:35 Marketing and Patient Engagement

...

Want Marketing Help? 

Reach out to learn if we would be a good fit to help your practice: maria@markthackeray.com

www.MarkThackeray.com

I break down how education, time, and experience-based value create goodwill with patients long before treatment is ever discussed. You’ll hear practical, ethical examples of how reciprocity shows up in real dental practices and simple ways you can apply it to improve patient experience, case acceptance, and long-term loyalty.

If you want to help patients move forward with confidence without pressure or sales tactics, this episode lays the foundation.

Takeaways

• Reciprocity is a natural human tendency to give back
• Building trust is essential before patients make decisions
• Education helps patients feel valued and informed.
• Experience-based reciprocity can alleviate patient anxiety
• Lowering barriers of entry can increase patient visits
• Creating educational content builds trust and value

Chapters
00:00 Introduction to Influence and Persuasion
02:56 Understanding Reciprocity in Influence
12:07 Applying Reciprocity in Dental Practice
21:50 Actionable Steps for Building Reciprocity

Need Marketing Help? 

Contact our team to see if we would be a good fit. Email Maria to get started: maria@markthackeray.com

In this episode, we explore why a clearly defined brand personality has become one of the most powerful tools for standing out, building trust, and being remembered in a crowded market. Discover how personality shapes recognition, recall, and patient confidence long before someone schedules an appointment.

We also break down everyday examples from well-known brands and translate those lessons directly into dentistry.

In this episode, you will learn:

• Why most practices blend in and how personality solves that problem
• Why patients choose practices that feel familiar and confident
• The difference between a logo and a real brand experience
• Two to three practical steps to defining your practice’s personality
• How a strong personality leads to better case acceptance and referrals

If your practice struggles to stand out online, attract the right patients, or convert interest into action, this episode will help you understand what is missing and how to fix it.

Chapters
00:00 Introduction to Brand Personality
03:00 The Importance of Standing Out
05:48 Defining Brand Personality
11:50 Building a Memorable Brand
24:03 Practical Steps to Define Your Brand
31:56 Conclusion and Call to Action

Get Help!

If you want help defining a clear, distinct brand personality that attracts the right patients and makes your marketing work harder, our team can help. Reach out to discuss more - maria@markthackeray.com

A lot of practices are so focused on getting new patients that they overlook the ones already in the chair. Video can give you an unfair advantage by creating familiarity, reducing anxiety, and helping patients feel like they already know you before they ever show up. In a world where people research everything online first, that level of connection matters.

Discover several different types of videos you can use throughout the patient journey — from simple “meet the doctor” and office tour videos, to treatment explainers, financing breakdowns, and FAQ-style clips that lower barriers and move patients forward. 

And you don’t need a studio or movie-level lighting to make it work. Authenticity beats production every time.

If you embrace video, you become a high-touch practice. The result is more trust, more case acceptance, better retention, and a healthier practice overall.

Chapters

00:00
Introduction to Video Marketing in Dentistry

01:29
The Importance of Patient Conversion

02:55
Why Video Establishes Trust

05:21
The Advantages of Video Over Static Images

10:00
Using Video at Different Stages of the Patient Journey

15:44
Building Trust Through Personal Stories

18:10
Explaining Treatment and Financing Options

21:36
Creating Effective Video Content

Get Marketing Support!

Find out if our team is a good fit for helping your practice. Contact Maria at maria@markthackeray.com to get started. 

• Setting expectations is crucial for patient satisfaction.
• Unmet expectations lead to frustration and negative experiences.
• Clear communication can reduce patient anxiety and increase compliance.
• Patients often fear the unknown aspects of dental treatment.
• Providing a roadmap for visits helps patients feel in control.
• Over-communicating during treatment can alleviate discomfort.

Chapters
00:00 Setting Expectations in Dentistry
02:56 The Importance of Clear Communication
06:09 Building Trust with Patients
08:38 Enhancing the First Visit Experience
11:49 Effective Treatment Planning
14:35 Managing Urgent Care Expectations
17:33 The Role of Referrals in Practice Growth
20:42 Creating a Consistent Patient Experience

Get Marketing Help

Want our team to help with your marketing efforts? Contact Maria to schedule a time to talk: maria@markthackeray.com

As we step into a new year, it's the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices overlook crucial opportunities and how you can capitalize on these insights to grow your patient base. 

Tune in for actionable tips to enhance your marketing efforts and drive success in the coming year. 

Accelerate Your New Patient Growth

If you would like help ramping up your new patient growth, contact our team and we can schedule a time to talk. Email Maria to get started: maria@markthackeray.com

#DentalMarketing #PatientGrowth #Podcast

Takeaways

• Economic slowdowns change patient behavior, not demand.
• Cutting marketing can lead to significant revenue loss.
• Maintaining marketing efforts can lead to market share gains.
• Building trust is crucial during economic downturns.
• Optimizing conversion rates can yield better results without additional spend.
• Providing value is more effective than offering discounts.
• Reactivating existing patients is a cost-effective strategy.
• Proactive marketing helps practices recover faster post-downturn.
• Educating patients on treatment options is essential for decision-making.
• Avoid panic selling in marketing; focus on strategic opportunities.

Chapters

00:00 Introduction to Dental Marketing in a Slow Economy
00:57 Understanding Economic Slowdowns and Patient Behavior
03:48 The Importance of Maintaining Marketing Efforts
09:08 Strategies for Marketing During Economic Downturns
11:04 Building Trust and Authority in Marketing
15:59 Optimizing Conversion Rates for Better Results
22:46 Providing Value Over Discounts
28:00 Reactivating Existing Patients for Growth

Get Support

You don’t need to do everything. You just need to do the right things in the right order. If you want help building that plan, we’re here. Contact Maria to get started - maria@markthackeray.com

• Doctors are noticing a decline in patient numbers due to increased competition.
• Understanding how patients find your practice is crucial.
• Content that answers patient questions enhances user experience and SEO.
• Google reviews are vital for credibility and attracting new patients.
• Articulating your practice's strengths can differentiate you from competitors.
• Creating a structured referral program can increase patient referrals.

Chapters

00:00 Introduction to Dental Marketing Challenges
02:52 Understanding Market Shifts and Competition
06:13 Identifying Patient Sources and Tracking
09:04 Optimizing Online Presence for Patient Attraction
11:53 The Importance of Content and User Experience
14:49 Leveraging Google Reviews for Credibility
18:12 Enhancing Google Business Profile
21:02 Strategies for Increasing Patient Referrals
23:48 Creating a Referral Program
26:44 Articulating Practice Strengths

Download GEO Checklist

Takeaways

• Generative Engine Optimization (GEO) is the next evolution of SEO.
• Creating clear, concise, and conversational content is crucial for GEO.
• Google Business Profile optimization is essential for local search visibility.
• AI models prioritize sentiment and recency of reviews in search results.
• 82% of Gen Z prefer using AI tools for quick research.
• By 2026, 30-40% of healthcare searches will be answered by AI-generated summaries.
• Allowing AI bots to crawl your site is necessary for visibility.
• Structured data enhances the chances of appearing in AI search results.
• Practices must adapt quickly to avoid being left behind in search results.
• Maintaining a consistent flow of new reviews is vital for reputation management.

Chapters

00:00 Introduction to Generative Engine Optimization (GEO)
01:02 Understanding the Evolution of Search Results
02:56 The Impact of AI on Search Queries
05:49 Statistics on AI Search Usage
09:14 Preparing for AI-Driven Search Results
10:06 Implementing Structured Data for SEO
11:59 Creating Quality Content for AI Optimization

Looking for marketing help? Reach out to us and we'll be glad to talk more. 

maria@markthackeray.com

He explores how this change may affect patient feedback, the potential for increased negative reviews, and the importance of managing online reputation. Additionally, he highlights the significance of reviews for SEO and conversion rates, emphasizing the need for dental practices to prioritize obtaining quality reviews to enhance their online presence and team morale.

Takeaways

• Google's new anonymous reviews could change patient feedback dynamics.
• Anonymity may encourage more honest but potentially negative reviews.
• Managing reviews is crucial for maintaining a positive online reputation.
• SEO rankings are heavily influenced by the quantity and quality of reviews.
• User-generated reviews serve as powerful signals to Google.
• Practices should prioritize obtaining reviews for better visibility.
• Positive reviews can boost team morale and reinforce purpose.
• Monitoring for fake reviews will be essential with this change.
• Encouraging patients to leave reviews is a best practice.
• Practices should be proactive in managing their online presence.

Chapters
00:00 Introduction to Google's Anonymous Reviews
02:57 Impact on Patient Reviews and Practice Reputation
05:47 SEO Implications of Reviews for Dental Practices
09:15 Best Practices for Managing Reviews
12:10 The Importance of Reviews for Patient Conversion and Team Morale

...

To work with Mark and his team directly, please visit: www.MarkThackeray.com

Takeaways:

• Realistic expectations of success are crucial for team buy-in.
• Creating a culture of service enhances patient experiences.
• Autonomy and accountability drive team motivation.
• Establishing core values helps shape practice culture.
• Incentives should align with team motivations and practice goals.
• Leaders must lead by example to cultivate a positive culture.

Chapters

00:00
The Power of Team Involvement in Marketing

03:40
Understanding Team Dynamics and Shared Goals

11:49
Creating a Culture of Service and Autonomy

20:29
Navigating Staff Turnover and Building Resilience

30:16
Establishing Core Values and a Unique Culture

39:29
Motivating Teams Through Incentives and Marketing Engagement

46:32
Leading by Example and Cultivating Accountability

...

Connect with Dr. Sten Ericson

connect@pathwaydentalsolutions.com

www.pathwaydentalsolutions.com

In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.

Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders.

Mark walks you through a simple, proven approach to re-engaging past patients without sounding desperate, pushy, or like you're hosting a telethon.

🎯 What You’ll Learn in This Episode:

• Why most practices are sitting on a goldmine of inactive patients
• How reactivation campaigns often outperform new patient campaigns
• Why patients go MIA (and how it’s not always your fault)
• What to say (and what NOT to say) in texts, emails, and calls
• How reactivated patients can boost reviews, referrals, and revenue

💥 Bonus: We’ve created a free downloadable checklist to help you put this strategy into action today.

 ✅ Grab the Patient Reactivation Starter Kit here

Final Word:

Reactivating past patients doesn’t require new ads, a bigger budget, or a TikTok dance. It just takes intention, a system, and a sprinkle of follow-up magic.

Together, we break down:

• What “broken marketing” really looks like (and why most dental offices don’t even know it’s happening)
• The invisible cost of staff burnout (and how it spills over into patient care and team culture)
• How AI is being used right now (not someday) to help automate lead follow-up, improve conversion, and free your team to focus on what matters
• Real-life case studies and results from practices using AI to increase efficiency and reduce chaos

✅ Plus, you’ll walk away with:

• 3 action steps you can take today to start fixing your marketing systems and reclaim your team’s bandwidth

Whether you’re drowning in admin or tired of pouring money into marketing with nothing to show for it, this episode will show you how AI can be the assistant your practice has been praying for (but never had time to train).

...

Flossy is an AI-driven platform for dental practice efficiency.

Dr. Miles Beckett: https://x.com/mbeckett

With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentists need to do to stop chasing attention....and start building real, long-term authority.

In this episode, we cover:

• Why most dentists are stuck in the “attention trap” (and how it’s costing you the right patients)
• The #1 branding mistake most practices make (even the successful ones)
• Why AI and social media are making marketing harder—unless you shift your strategy
• George’s 4-Step Authority Formula that turns dentists into the go-to experts in their market
• The difference between promotion and positioning—and why one will grow your practice faster
• How Dr. Mike Bennett used the Authority Formula to stand out, grow faster, and attract ideal patients

George’s 4-Step Ultimate Authority Formula Includes:

1. Strategy – Define your brand, niche, and ideal audience
2. Content – Create value-driven thought leadership content
3. Technology – Leverage automation and tools to scale with less effort
4. Distribution – Show up everywhere with purpose (hello omnipresence!)

If you want to attract more of the right patients, build trust faster, and market your practice without the burnout...this episode is your blueprint.

...

Connect with George Wright:

• DailyMastermind.com
• AuthorityMediaNetwork.com
• Get the Free 7-Day Authority Course 
• @thedailymastermind on Instagram, Facebook & TikTok

...

👉 Enjoying the podcast?
Leave us a review on Apple Podcasts, Spotify, or Amazon Music - it helps us reach more dentists who need clear, actionable marketing guidance (and yes, it also makes us feel warm and fuzzy inside).

Thanks for tuning in...and remember, it’s not about doing more... it’s about doing what actually moves the needle.

In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.”

(Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re here to prove it.)

Because when your team is buried in busywork, marketing, patient experience, and growth all fall to the bottom of the to-do list...right under “figure out why the printer hates us.”

Together, we’ll unpack:

• Why “time” is the most mismanaged resource in your practice
• The sneaky time-wasters killing your team’s creativity (and morale)
• How automation + delegation can give your office manager their brain back
• What to actually do with the time you free up (hint: it’s not just more chart notes)
• How to turn happy patients into mini-marketers
• How “doing less” might actually help you grow faster

Don’t worry. Lorie’s got practical strategies (and we’ve got jokes) to help you reclaim time, boost productivity, and make room for what really matters: your patients, your team, and your vision for growth.

Tune in, laugh a little, and walk away with real tools to help your practice do more of what actually works.

...

About Lorie Streeter

Lorie Streeter, FAADOM, CTC
Vice President of U.S. Expansion, MaxAssist
With nearly three impactful decades in the dental industry—including 12 years as a dental office manager, 5 years driving new patient growth at a major DSO, and over 17 years as the former VP of AADOM—Lorie brings a rare blend of operational insight, strategic vision, and heart. She’s a recognized industry influencer, speaker, and leader known for turning relationships into growth. At MaxAssist, she leads national expansion efforts by pairing proven technology with real-world support for dental office managers who do it all. Named one of the Top 25 Women in Dentistry, Lorie is also a certified coach, musician, and advocate for wellness in and out of the operatory. 

Schedule a Demo:
https://getmaxassist.com/book-a-demo-lorie/

In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece.

Highlights include:

• Why your practice management software can’t solve this for you
  
  
• What car dealerships, real estate agents, and even Amazon can teach you about follow-up
  
  
• 4 simple steps to build your own lead follow-up system
  
  
• How to turn more leads into appointments (without spending more on advertising, yay!)
  
  

🎯 Want help building a system like this for your office?
Our team specializes in helping dental practices create in-depth follow-up systems that boost new patient flow without increasing your ad spend. Contact us today and we’ll show you how. 

mark@markthackeray.com

Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.

In this episode, we cover:

• 📬 “Does anyone even read junk mail anymore?” 
• 🧠 What types of campaigns work best? 
• 💳 Fee-for-service vs. insurance-based practices 
• 🎯 The 4 must-control variables for direct mail success
• 🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).

Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix.

...

Learn more about MVP Mailhouse:
www.mvpmailhouse.com

...

Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started - mark@markthackeray.com

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.

We discuss:

• How to create "WOW" moments that leave a lasting impression
• The Front Stage vs. Back Stage principle (and why it matters for your office)
• How to anticipate patient needs before they even ask
• Simple tweaks that reduce patient anxiety and boost retention
• Why "Disney-fying" your practice leads to more referrals & 5-star reviews

Take your patient experience to the next level and stand out in your community. 

🎧 Tune in now! 

...

Join Mark at the Dental Marketing Summit! 

Discover how to apply marketing leverage to your practice at this all-day workshop in San Diego, CA. 

Dental Marketing Summit
April 25, 2025
8:00 AM - 4:00 PM
Del Mar, CA

Only 50 spots available.

Learn More: www.DentalMarketingSummit.com

Email Mark for a discount code - mark@markthackeray.com

Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. 

Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for practices looking to streamline operations and grow their patient base.

Whether you’re struggling to manage call volume, looking for ways to capitalize on marketing campaigns after hours, or simply curious about the future of AI in dentistry, this episode is packed with actionable insights you won’t want to miss!

Tune in now to learn how to turn missed calls into scheduled appointments and ease some of the call handling in your office.

-----

Interested in learning more about Dentina.ai?
Visit www.Dentina.ai to see what this could look like for your practice.

Want to reach Dr. Peter Gabbay directly?
Email him at peter@dentina.ai

• Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.
• Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.
• Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.
• Insights on doubling down on high-impact strategies while eliminating time-wasting efforts.
• Actionable advice for creating a smarter, more streamlined marketing plan to maximize your ROI.
• Real-world examples of how dentists can apply the 80/20 rule to attract new patients and grow their practices.

Don’t miss this essential guide to smarter, more effective dental marketing!

-----

Need a new website?
Save $750.00 on a new website build when you sign up before December 31st, 2024. 

Contact us for more details: 
mark@markthackeray.com

• Why first impressions matter and how to make your website stand out.
• The secrets to boosting your search rankings with local SEO.
• Must-have features like online scheduling, patient reviews, and clear calls-to-action.
• How to track your website’s performance and keep it fresh for today’s patients.

If you’re ready to turn your website into a new patient magnet, this episode is packed with tips you can implement right away. Don’t miss it!

....

Need a new website?
Save $750.00 on a new website build when you sign up before December 31st, 2024. 

Contact us for more details: 
mark@markthackeray.com

• The changes to Facebook, Instagram, and Google
• Why impressions matter
• Why some practices aren't seeing the same results they did in the past
• Recommendations for those just starting to actively market their practice

Listen in!

...

Contact Jeff Greenfield
www.provalytics.com
www.linkedin.com/in/jeffgreenfield

Free Attribution Certification:
www.provalytics.com/attribution-certification

Discover how AI can:

• Save you and your team precious time 
• Kickstart your content creation
• Generate innovative ideas that can be fine-tuned to fit your unique voice and brand
• The WWWAC method to using AI
• Write patient follow up letters
• And even create your own custom practice song

Tune in to learn about the myriad benefits of integrating AI into your dental practice, from enhancing patient engagement to streamlining your marketing efforts.

...

Contact Adrian Lefler
www.mysocialpractice.com
adrian@mysocialpractice.com

Blog Post about the WWWAC method for AI prompting

• Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doors
• Aligning your purpose, vision, and team so that your "insides match your outsides"
• Recognizing the importance of the fact that "What people see is the most important"
• Becoming a servant-hearted leader in your practice
• How to create unexpected "wow" moments for your patients

Tune in to learn more!

...

To Learn More about Dr. Michael Sonick:

Website: www.michaelsonick.com
Little Things resource download
YouTube Video Series
Treating People Not Patients book

• When does adding an associate make sense? 
• When does it NOT make sense? 
• What do you look for in an associate? 
• How does adding an associate impact your marketing strategy? How do you promote a new provider? 
• What are 1-2 steps to take right now to help you better prepare for adding an associate in the future? 

...

Contact Dr. Pete Theurer:
LinkedIn
Website
peter@bridgedentalgroup.com

Importance of Using KPIs: 

• Unlocking Practice Potential
• Team Alignment
• Clarity and Accountability
• Empowerment
• Data-Driven Decision-Making

Tune in to discover more about leveraging the power of KPIs in your practice!

...
Connect with Dr. Spencer on Instagram: @drwestonspencer
www.westonspencerdds.com

Learn more about SPP Dental Partners:
www.sppdental.com

In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!

Crank the volume and tune in!

...

Need help with implementation?

Contact me via email to learn more: 
mark@markthackeray.com

• How to calculate Lifetime Value of a Patient
• What this data means and how to apply it to your practice
• How growth-minded companies use this to drive massive growth
• and more!

Tune in to get a leg up on your competition.
...

Download Lifetime Value Worksheet:
Click Here

• Medicaid, drill & fill, and other common misconceptions
• Marketing in the city vs. small town
• Community involvement
• Making your marketing dollars go further
• Better lifestyle
• Big opportunities available

If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first!

...

Connect with Dr. David Whitlock
email: whitlockdr@gmail.com
www.ruralpractices.com

Here are a few highlights: 

• How to create a Scorecard to give you an accurate pulse on your practice
• 3-Step Process for solving issues
• Empowering your team through Processes
• Creating ROCKS and a Meeting Pulse to power your vision to reality

Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress. 

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Here are a few highlights: 

• Walt Disney and his unique vision
• Why CORE VALUES are, in fact, a big deal
• How to avoid getting distracted - CORE FOCUS
• My own 3 core values for my business
• Acres of Diamonds
• How to get the Right People in the Right Seat

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.

• Used by over 10,000 companies and organizations
• Based off of 20 years of teaching coaching, planning, and problem solving leadership problems
• 6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, People
• Letting Go of the Vine story
• The 3 Choices you can make
• Embracing the 4 Fundamental Beliefs

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.

Key highlights from this episode: 

• How one Chicago practice increased new patients by 17% in just 3 months
• Understand the true impact of each marketing campaign
• 4 Data Points you need to be tracking
• Four common mistakes 
• How to get started

Tune in and turn up the volume!

...

Connect with CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.

Learn More:
www.CallRail.com

• Build Social Proof, Trust, and Credibility
• Improve Your Local SEO (Tap into the algorithm for more exposure!)
• Quality, Quantity, & Frequency
• A-S-K to G-E-T
• How one office generated 88 5-star Google reviews in one week
• In-Office Flyers, Review Cards

Let's do this!

...

Want marketing help? 
Connect with Mark at mark@markthackeray.com

• Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality'
• Start Internal before External
• Practice Takeover: How to do it properly
• The Trust Test
• What's Next after practice growth

Turn up the volume and grab a pen and paper for this one!

...

Connect with Dr. Weston Spencer:

Instagram: @drwestonspencer
Instagram: @sppdentalpartners
www.sppdental.com

• The proper Money Mindset
• The concept of 'Infinite Banking' and how to make it work for you
• Marketing Budget based on the season of your practice

Tune in!

...

Connect with Dr. Jill Wade:
www.progressivefinances.com
LinkedIn
Facebook

• The unique perspective that your office manager can provide
• Leveraging the community to attract more patients
• How your Office Manager affects the rest of your practice
• 4 take-and-apply right now strategies to generate new patients

You don't want to miss this!

...

Connect with Lorie Streeter:
lorie@dentalmanagers.com
www.DentalManagers.com for resources, training, and events specific to Dental Office Managers. 

• Should I use broad keywords? Should I not?
• What should my Google Ads budget be? 
• Is the traffic I am getting actually quality traffic? 
• Conversion Tracking: Make sure you have it set up

Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. 

And if you have specific Google Ads questions, email me at mark@markthackeray.com. 

1. Google Business Profile Mistakes
2. Inconsistent Data
3. On-Site Optimization
4. Poor Content Quality
5. Low or Non-Existent Link Building

Tune in to discover more!

...

If you would like help or want to accelerate your Local SEO, then contact our team. We'll review your current position, provide a plan of action to move you up the rankings, and answer your questions along the way. 

Email your name and website to: mark@markthackeray.com

• Discover what Duke Coach Mike Krzyzewski (Coach K) changed in order to adapt to the 'one-and-done' rule and how it directly applies to your practice
• What employees are really after right now (hint: it's not security)
• Shift how you approach this new employment reality to create practice evangelists for the future

Listen now and start preparing yourself to better attract the right people!

Listen in and take notes. 
...

And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthackeray.com

• How to get your emails delivered, opened, and read
• What to write? 
• What should your email look like?
• Should I use images, bolded text, graphics, etc?
• What email marketing service provider should I use?
• How often should I email my patients? 

Lots of fantastic questions answered in this episode so be sure to tune in and take notes!

...

If you are looking for a fantastic email marketing service provider, then I recommend ConvertKit. This is what I personally use for my business and what I like to use with my clients.

I've tried all types of providers (Keap, Constant Contact, Active Campaign, Mailchimp to name a few) and I love how simple and visual ConvertKit is to use. It has all the functionality that you'll need, too.

If you want to give it a try, you can get access to a free 14-day trial and check it out.
Click here: https://convertkit.com?lmref=uV4e_g

I am proud affiliate of ConvertKit so if you end up using ConvertKit, I do get a referral fee (sa-weeet!).

• Why email? 
• What makes email so darn special?
• Multiple ways to use email (some you probably haven't heard of)
• The 2 main types of emails
• Defining your purpose

Tune in and take notes!

And if you interested in having us handle all of your email, then click here: 
https://markthackeray.com/dfy-email/

• What should my Google Ad budget be?
• Why did Google overspend my account?
• How often should I change my budget? 
• What does ‘limited by budget’ mean?
• What should my CPC be?
• How long do I try Google ads before coming to a conclusion? 

Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. 

And if you would like to get serious about creating more leverage in your practice, then give us a call.  

Limited Offer: Right now…you can receive a $400 Ad Credit when you start a 3-month Google Ads campaign. 

For more information, email: mark@markthackeray.com

• Budget friendly - works with both small and large budgets
• Immediately show up in front of prospective clients
• Ads can work for you day & night…and replace manual marketing efforts
• Instant feedback through tracking and analytics to help you course correct
• Short learning curve - most campaigns producing great ROI by month 3 or sooner

Oh, and there’s one more reason why timing is so critical right now…

$400 Google Ads Credit Up For Grabs

Right now I am offering a $400 Google Ads credit to anyone that signs up for a 3-month Google Ads starter campaign. 

I’m doing this because I believe that Google Ads can help solve a lot of your marketing problems, and want to do all I can to help you give them a try. 

Email mark@markthackeray.com for more info. 

• trust you more
• negotiate less on price
• remain patients longer
• accept treatment more easily
• cost less to acquire as new patients
• and refer other people to your practice

But for most practices, they don’t have any sort of formalized system for generating referrals.
 
They simply try to provide the best experience they can...and then hope and pray that referrals come their way.

Join us as we dive into how one office ‘cracked the code’ on referrals and generated 584 referrals in just 12 months.

Generating referrals can be orchestrated.

You don’t have to sit around and hope that they will happen. And following these strategies can help you consistently increase your referrals.

Click the link below to register:
https://benco.zoom.us/webinar/register/WN_rnodB5htSz67EwZbNq6FVw

You can also receive CE credit for attending. 

• How to generate more reviews
• What to do when you receive a negative review? 
• How much an increase in review rating can mean to your business (this even surprised me!)
• How many reviews should you have? 
• and more

Start listening NOW.

This is something all practices need to focus on throughout the year.

****

Contact Avalon Hartman
avalon@empathiq.io

EmpathIQ:  We help generate reviews to google and all the important review sites. We help fix businesses online listings helping with local SEO. We aggregate and promote your best reviews to your website. We help get you to the top of the google maps and generate new patients.

• Why you should use an influencer? 
• What types of promotions can you use an influencer for? 
• How do you go about finding an influencer? (Lynn shares 6 steps)
• Best way to approach an influencer

Tune in! You're going to love it.

****

About Lynn Smargis
Lynn is an author, podcast producer, and content creator fond of writing, traveling, and exploring new places. She has a ubiquitous background in creative production, podcasting and marketing. Lynn's passion and ardor are directed towards producing and developing original content, social media, ghostwriting, and podcast production for other creatives and business owners.

Website: https://www.writeforyou.me

• Why LinkedIn? 
• How you can find more of your top patients on LinkedIn
• How to get started / What to post / How often

Plug in the earbuds and let's get started!

*****

About Dr. Angela Mulrooney
Unleashing Influence: www.unleashinginfluence.com

Overnight, she went from being a well-known dentist to skidding across rock-bottom – losing everything after sustaining a career-ending injury that killed her ability to practice. She needed to figure out what she wanted to be when she grew up… again.

So she rebranded herself as a business coach for entrepreneurs. Her comeback story and the authenticity of how she presented herself in building that new brand was noticed by other professionals. Professionals started asking her to help them to figure out how they too could unleash their authentic personal brands on social media, and so, Unleashing Influence was born. 

Angela and her team, now work with professionals in small businesses to entrepreneurs in massive corporations to get them noticed as the go-to expert of their industry while maintaining their authenticity. You can be the most talented professional in the world, but what if no one knows you exist? Angela and her team ensure that never happens to you.

https://jambojon.com/

• Build long-term relationships within your community
• Unite your team by working on something bigger than the practice
• Increase awareness & recognition 
• Engage patients in contributing towards a worthy cause

Join us!

*****
Hey! One last thing real quick...

The support that we received from Make-A-Wish when our daughter Ruby was first diagnosed was just incredible. We find ourselves scrolling through all the photos during that time and are so appreciative of the memories that we were able to create thanks to Make-A-Wish.

If you would like to donate to Make-A-Wish and help children that are battling cancer, head over to my personal Make-A-Wish Page.  Any type of support would be greatly appreciated! 
-Mark

• The pitfalls of 'going it alone' or using a family friend with little or no experience in the dental industry
• Mission critical due diligence that should take place
• Practice Evaluation: what's your practice really worth? 
• How to plan for a successful transition in the future

You may not be involved in a transition right now. It may not even be on your radar. But you will still want to carefully review this episode so you  know what steps you should be taking for when it's time to sell or make a change!

****

Contact Bill Barrett:
wbarrett@lawfirm.us
www.lawfirm.ms
Bill's book - Buy, Sell, Merge

Contact Justin Baumann:
jbaumann@ddsmatch.com
www.ddsmatch.com

• 3 Levels of Authentic Marketing
• How to Uncover the Story Your Practice is Telling
• Creating an Unforgettable Experience (even as an introvert!)

Grab a pen and let's get started!

******

About Regan Robertson
Regan Robertson is President & CMO of Productive Dentist Academy.  A certified Business Made Simple coach, Storybrand guide, and color consultant, Regan is passionate about weaving clarity through the total patient experience for an unparalleled patient experience.

• How did you finally make the decision? 
• What was the 'point of no return'? 
• What type of effect did this have on your practice?  on your team?
• Where is his practice today? 

Tune in to discover why Chad would "do it all again!"

*****

About Chad Johnson, DDS, FAGD

Dr. Chad Johnson is a practicing general dentist Iowa. With 15 years of experience as a business owner, he's been through the fire--literally and figuratively--and learned from his burns. That's why he is passionate about practice management to help doctors actualize the potential within their practices. Chad is active as a CEREC mentor and also co-hosts the Everyday Practices Podcast.

Email Chad: chaddds@gmail.com

Letter Chad sent out to patients:
https://dentalmarketingsecretspodcast.com/wp-content/uploads/2021/03/Insurance-Patient-Letter.pdf

• The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeover
• How do you know if you are charging the right amount? 
• What type of impact can this have on my practice? 
• Why should I update my fees when PPOs decide what I will be reimbursed? (Did you know that ADA codes are updated, deleted, and added EVERY year??)

You are going to love this!  Tune in and take notes.
 

****


Contact KJ Jordan to learn more about a Revenue Analysis Consultation: kj8713@benco.com

Benco Dental: https://www.benco.com/

#dentalmarketing
#dentalmarketingsecretspodcast

• Two specific areas of opportunity for EVERY practice
• Common problems of most dental websites
• 5 things patients are looking for in a dental practice

and loads more.

Tune in!

****

About Tim Kelley
Tim Kelley & Tim Healy formed TNT Dental in 2000 as one of the first marketing agencies founded exclusively on dentistry. TNT Dental creates custom dental websites in conjunction with tailor-made marketing plans designed to attract new patients, reappoint current ones, and generate consistent referrals.

www.tntdental.com

#dentalmarketing #dentalmarketingsecretspodcast

• How do I determine if a PPO is worth getting rid of? What data points should I be looking at? 
• The best way to drop a PPO
• How to best prepare patients affected by dropped PPO
• What your practice can look like AFTER - (the gold at the end of the rainbow) 

You're going to love this!  Tune in and take notes.

****

About Brad James

Brad James is the Director of Partner Development at Kleer and focuses on helping Kleer's 4500+ dentists by improving their practice management and business operations through their robust partner ecosystem.

Free Download: 7 Steps To Dropping Your Bad PPO
https://www.kleer.com/ebooks/7-steps-drop-your-bad-ppos-playbook

• How do reviews influence potential patients? 
• How does online reputation affect your SEO and visibility? 
• Which platforms should you focus on for patient reviews? 

Living in a digital-first world, online reputation plays a big part of your overall marketing strategy. Tune in and take notes :)

****

About Angela Byrnes
Angela Byrnes loves practicality and efficiency and works to pair client goals with simple solutions. Before Roadside, Angela devoted 23+ years to the dental industry, leading high production at multi-doctor practices. Eventually, she honed in on her passion for practice management and consulting, and naturally gravitated toward Roadside due to their specialization in dental marketing.

In her years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible! She problem-solves intimidating challenges with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!

Roadside Dental Marketing
https://www.roadsidedentalmarketing.com/

• What every dentist should know about hygiene
• How hygiene contributes to the overall success of your practice
• The common mistakes practices are making when it comes to their approach on hygiene

Hygiene can become one of your most powerful 'entry points' for new patients when done properly. Tune in to this episode to get you started on the right foot!

*******

About Rachel Wall, RDH, BS

As an international speaker, coach and owner of Inspired Hygiene, Rachel has guided thousands of dental professionals to elevate their hygiene services and systems while driving profits to the bottom line and developing empowered, engaged hygienists.

Rachel draws from 30 years of experience as a hygiene profitability coach and clinical hygienist to deliver to-the-point interactive workshops and coaching programs. She is a past recipient of the Dental Excellence Award from DrBicuspid.com for “Most Effective Dental Hygienist Educator” and has been named one of the Top 25 Women in Dentistry by Dental Products Report.

Her book “Return on Hygiene” has been called the Hygiene Benchmark Bible and used
by dentists all over North America to uncover the true potential of their hygiene teams.

Inspired Hygiene Website
https://www.inspiredhygiene.com/

Contact Rachel : rachel@inspiredhygiene.com

$10 Off : Return On Hygiene Book
http://www.rohbook.com/
Use code "DMSPODCAST" (all caps)

• The unique benefits of a video message
• The 3 types of videos to create
• The 3 styles of videos
• Matthew's campaign that's producing 20:1 ROI during Covid

A fantastic conversation with a TON of great tactics that you can take and apply right now for your practice. Grab a pen and paper and tune in!

********

Mad Capper Marketing
https://www.madcappermarketing.com/

Contact Matthew
Matthew@MadCapperMarketing.com

Resources
Matthew's YouTube Channel

• Communication
• Strengths
• Conflict
• Emotional Intelligence (EI)
• How The Leaders Themselves Lead

If you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!

*******

About Andrea Kartch:
Andrea’s passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea’s certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.

Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation.

Reigns of Change: http://www.reignsofchange.com/

• Communication
• Strengths
• Conflict
• Emotional Intelligence (EI)
• How The Leaders Themselves Lead

If you are looking to implement a new marketing campaign or even simply upgrade your practice culture, then you will LOVE this episode!

*******

About Andrea Kartch:
Andrea’s passion is around self-awareness, personal brand, and partnering with others.  She is skilled in facilitation and public speaking, leading a variety of learning and client experiences. Andrea’s certifications as a Coach or Consultant include Change Management and Cultural Transformation, Emotional Intelligence, DiSC®, DDI Master Facilitation, and Classroom Management.

Her delight is supporting people in shifting the trajectory of their lives, and providing them with tools and strategies that aid in that transformation.

Reigns of Change: http://www.reignsofchange.com/

• Purchase or lease office space? 
• What are top mistakes that dentists make with their office space? (#2 really shocked me)
• How to successfully renegotiate your lease? 

If you are looking for a new space or your lease is coming up, you NEED to listen to this episode!

*****

Colin Carr
Colin has successfully completed over a thousand real estate transactions that have saved his clients hundreds of MILLIONS of dollars. Colin founded and built CARR, a nationwide commercial real estate company to specifically represent the needs and interests of healthcare providers.

In 2009, when Colin founded CARR, their no-conflicts of interest approach of not representing landlords and sellers was an idea that practitioners greeted with open arms.

Learn more about Colin and CARR:
http://carr.us/

Free Lease/Purchase Evaluation:
https://carr.us/lease-or-purchase-evaluation/

• Eric's first step in and how it affects everything else
• Why you should NOT depend upon accountants for tax planning (and what that can end up costing you in the end)
• Setting up your practice to serve YOU and your HOUSEHOLD

Join us to find out how to get started!

******

About Eric Miller:
Eric takes pride in helping practice owners become the financial heroes of their own stories, and has taken this passion to over 600 families in the past decade. During this time, he's had over 15,000 conversations with practice owners regarding money, investing, practice expansion, practice transitions, taxes, asset protection, estate planning, and helping them shape their financial attitude towards abundance.

Econologics Financial Planning
www.WealthForDentists.com

Free Book: The Financial Success Guide for Private Practice Dentists
https://econologicsfinancialadvisors.com/dentists/

• Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly different
• Renewal rates are terribly low because most patients only purchase the in-house plan when they need a costly treatment; they are not vested in the yearly plan itself
• Managing the plan without all the stress, headache, and confusion...especially when you have multiple providers that factor into that

Tune in to hear a vastly different approach that's completely customizable to each patient through a unique software! 

• Bridge the gap of isolation and connection with your patients
• 'Coffee Marketing'  (you'll just have to listen)
• End of year benefits, package deals, and more

Tune in!

• Covid gap causing a 10-15% drop in overall production
• Why practices are losing 17% of patients each year on average 
• 4 Steps to Success

Address the root of the problem NOW so that you can eliminate the gap for good. 
Tune in!

******


Download your FREE E-Book: Guide to Answering Dental Calls
Click here to access your copy: https://info.getcallforce.com/answering-guide

CallForce : https://info.getcallforce.com/dms
Connect with Corey Pinegar on LinkedIn

• Are branded products effective long-term? Do they stick around or simply get tossed in the trash can? 
• Top of mind awareness and building social proof
• What's really popular RIGHT NOW

Not only that, but Ali & Jeff included a *secret* offer just for those that listen to the episode. Make sure you listen to the end!

*************

Interstate Specialities
https://interstatespecialties.net/
(801) 487-3882

• How an effective recall system can multiply your practice profitability
• The common mistakes that practices make when working on recall 
• 5 secrets to an effective recall system

Listen to this with your team so you can all be on the same page. You're going to love this!

***

Download your FREE E-Book: Building A Dental Recall System That Works
Click here to access your copy: https://info.getcallforce.com/dental-marketing-secrets

CallForce : https://www.getcallforce.com/
Connect with Corey Pinegar on LinkedIn

• The unique perspective that your office manager can provide
• Leveraging the community to attract more patients
• Importance of 'mind share' in order to create 'market share'
• Specific ideas for connecting with schools, nursing homes, and other businesses and organizations within the community

You don't want to miss this!

• How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practices
• Removing friction for your patients
• Importance and potent influence of patient reviews
• Massive results from practices that are embracing innovation (10x increase in monthly leads for example)

AND...we share a FREE GIFT from Podium that you will definitely want to take advantage of!
(www.Podium.com/starter)

- - -

To learn more about Podium or connect with Marc Hansen:

Podium: www.podium.com

Marc Hansen on LinkedIn

• How empowering your team members will elevate your practice
• The common mistakes (and how to avoid them)
• How you can get started right away

President of Insight Marketing Group, Jennifer Thompson joins me on the show today to share her decades of experience transforming teams throughout the healthcare industry. 

Tune in!

• Current state of social media; what's going on right now and how to best connect with patients during this unprecedented time
• Why social media NEEDS to be an integral part of your marketing strategy
• Two social media "musts" for 2020
• Branding: personal brand vs. professional brand? 
• Which platforms to be on
• How to be an influencer 

AND...Alex & Jordan have put together an incredible resource for you. It's awesome and contains a TON of actionable steps towards social media mastery.

Tune in!

Free Resource: Brand & Social Media Playbook for 2020
1. Visit Jordan's Instagram page @smallteeth_bigworld
2. Click on her linktr.ee/jorvirden
3. Click on Brand & Social Media Playbook

• How to avoid the emotional roller coaster that can come with evaluating your marketing performance
• Why you are NOT necessarily your own patient when it comes to marketing
• Case study of a new client campaign resulting in a 585% ROI
• Parallel between being a new parent and a new marketer
• And the 3 Pillars that are crucial to long-term marketing success

Let's get to it!

• We discuss the WHY behind email marketing
• Why I believe it’s the marketing backbone of your practice
• I share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and read

You are going to love it. 

Let’s get after it!

• How SEO can be like owning online real estate vs. only renting online real estate via Pay-Per-Click ads
• Does Google My Business matter when it comes to SEO? And 4 Specific Steps to optimize your Google My Business Page
• Personalizing your content is critical - Google is looking for ownership of unique content

And so much more. Grab a notebook and get ready to start jotting down the ideas because they're coming :)

**********

In case you'd like to learn more about SEO and how John and his company can help your practice, check out their website: http://localseosearch.ca/

They also offer a Free Website Audit that allows you to check your Google Search Engine Score - check that out!

If you start planning now, you can begin to create something even bigger and better in the future, using all the skills and knowledge you’ve accumulated through this scary period. 

In this episode, we dive into an exercise called the "First 100 Days" that was created by master coach, Dan Sullivan. This helps you see how you have faced and overcome challenging times like this before and how you are more than capable of weathering this current Covid-19 storm. 

Ultimately, this exercise will also allow you to hit the ground running once restrictions are lifted and practice doors are opening again, while others are still trying to figure out what they are going to do.

Tune in!

#dentalmarketing
#dentalmarketingsecrets
#covid19dental
#practicemarketing

We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the future

But does not mean that we have to shut down, and curl up at home, and do nothing

Today we are going to be talking about 10 strategies that will help you focus on opportunities for growth, progress and achievement during this difficult and challenging time.

These are designed to support your creative thinking and actions in order to help you navigate successfully the months ahead. Tune in and get ready to take some notes!

• What do you do? 
• How do you get started? 
• What is the best way to sell in order to avoid as many fees as possible, capital gains and others? 

That's the topic of our show today. We are joined by capital gains expert, Brett Swarts, who shares exactly how to avoid those staggering fees when selling your practice, and ultimately put 30-50% more back in your pocket. 

So...if you are:

• nearing the end of your career
• looking to make a change to something new
• frustrated with your business partners over direction of the practice and need a way to settle things on good terms for everyone
• or simply want to be prepared now for the future...

...then you will love this episode!

Brett Swarts is the founder of Capital Gains Tax Solutions and is one of the leading capital gains experts in the country. Each year, he helps hundreds of business professionals with the proper tools that enable them to retain as much money as possible when selling their business. 

#deferredsalestrust 

#lesstaxmorewealth #capgainstaxshow

#SaveFailed1031exchange

#primaryhome #businesssale #CREsale

Mike shares 3 keys to setting your dental practice apart from everyone else that will help you not only to draw and retain patients, but also to attract top talent to your team. 

Mike shares some great examples that demonstrate these 3 keys that involve Star Trek and surfing. Yep, Star Trek & surfing. You're just going to have to listen in!

Join us! 

1. The importance of an amazing patient experience and the effect it can have on your bottom line (hint: it's more than you think!)
   
   
2. How to get started when it comes to creating an unforgettable experience
   
   
3. And how it can result in new business via referrals, as well as expanded business from existing patients, and ultimately in increased patient loyalty. 

So grab a pen and paper, you are going to want to take notes. Let’s dive in!

• Setting Expectations
• Creating Systems
• Community Involvement

Tune in for this great discussion! 

• What is the Facebook Pixel? (3 main functions)
• Why is it critical to have the Pixel installed and running? 
• How to get started today

Grab a pen and paper, and let's get started!

• Why Instagram is removing likes
• How this shift will impact your marketing approach on Instagram
• How this affects IG influencers

Join us for this Quick Tip episode!

Travis Lee, an internationally known expert for creating highly successful marketing campaigns, answer this question and others. 

In the interview, Travis reveals:

• Why some of the largest digital companies (like Google) rely on direct mail
• How you can ‘multiply yourself’ and have a personal, one-to-one conversation with a prospective patient without leaving your office or picking up the phone
• Two of his "go-to" campaigns to revive lost patients and acquire new ones

Join us!

I will also share 6 tips to creating more compelling videos in order to reach more people, connect with them, and build rapport. 

And I’ll be including a solid mix of examples that will tie all of these principles together and really drive home the key takeaways. 

Join us! 

And I’ll share with you a number of different examples of how doctors are doing this in their practices as well as examples from outside the industry that you can copy and paste in your business.

Join us on the Dental Marketing Secrets podcast!

• How to get 2 or 3 times as many patients out of your existing marketing campaigns, without any additional spend
• When people buy (and it's not exactly when you think)
• The secret weapon to maximizing your ROI on marketing

Join us on the Dental Marketing Secrets Podcast!

What if you were able to root out all of those patients that take up all your time, are never satisfied with your service no matter how long you treat them, and just plain drive you nuts? 

And instead...spend your time with only those that truly value the exceptional care you provide and are not only happy to pay you what you are worth but will even tell their friends about you!

To some that may seem like a far-fetched pipe dream. 

But this could be your reality, and it all starts with identifying your target market. And that’s what we are going to talk about on today’s show.