Virtually Anything Goes - a Made To See Podcast

Women in Tech Leadership: How Cultural Identity Shaped My Career Path | Sumi Shukla

Mon, 15 Dec 2025 09:00:00 +0000

What if the most powerful leadership lessons start long before your first title? We sit down with Sumi Shukla, VP of Global Marketing at Riverbed, to explore how immigrant roots, blended cultures, and early responsibility shape a career built on resilience, fairness, and authenticity. Sumi’s story moves from a childhood balancing identity in a predominantly white town to leading global teams across field marketing, ABM, partners, and digital. Along the way, she learned to trade control for trust, to define outcomes clearly, and to give people the space to deliver in their own way.

We get into the big tension leaders face: courage versus perfection. Sumi argues that fearless presence beats “flawless” execution when it carries substance—evidence, iteration, and accountability. She shares concrete examples from marketing, including how her team launched ambitious account‑based marketing programmes, read the data honestly, then made the tough call to scale back and reinvest where results were strongest. You’ll hear how to normalise experimentation without recklessness, drop sunk costs without leaving gaps, and build a culture where learning is a habit, not a post‑mortem.

Mentors and representation play a central role here. Sumi highlights the impact of formidable female leaders early in her career and the insights from her Global Voices of Leadership: Women Who Inspire series—stories of resilience, unconventional paths, and sponsors who opened doors. Together we map a practical leadership playbook: be clear on the outcome, be consistent and fair, lead from the front or the back as needed, and stay humble because you might be wrong. We close with a simple, moving question about legacy - what remains when titles fade - and why the answer should guide how we show up at work and at home.

If this conversation resonates, follow the show, share it with a colleague who’s growing a team, and leave a quick review to help others find these leadership stories. Your feedback shapes what we explore next.

Don't miss the "Virtually Anything Goes" question at the end, where Lev faces Sumi's unscripted question for the first time!

Subscribe for more inspiring leadership conversations and share this episode with someone who needs to hear this message today.

Sumi Shukla is the VP of Global Marketing, at Riverbed Technology, where she leads all field marketing teams, ABM, Partner and Alliances, and Digital marketing. Sumi has 25 years of experience working in Tech Marketing, having spent over 10 years working at Cisco and having now been with Riverbed Technology since 2016. If that wasn't enough, Sumi is also a strong advocate for Women in Tech and has established the “Women at Riverbed EMEA” initiative.

Connect with Sumi Shukla on Linkedin: https://www.linkedin.com/in/sumi-shukla/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Connect with Lev Cribb on Linkedin: https://www.linkedin.com/in/levcribb/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia

Leadership Forged in Hypergrowth | Anna Lämber's Leadership Story

Mon, 01 Dec 2025 08:00:00 +0000

Leadership gets real when you stop chasing titles and start creating willing followers. That’s the heart of our conversation with Anna Lämber, VP of EMEA Marketing at AVEVA, whose career stretches from HP to ServiceNow’s hypergrowth years and into board work and executive coaching. We dig into the practices that actually move careers forward, such as writing goals, prioritising outcomes over hours, and leading with empathy and accountability, while staying honest about the hard parts.

Anna shares how working full-time while studying taught her that effort isn’t the same as impact, and why she still writes down goals with weekly and quarterly check‑ins. We explore how to reframe failure as a trial run, a source of data that sharpens judgment and builds resilience. From the inside of a company growing 40–60% year over year, Anna explains how to stay adaptable, create clarity without a perfect playbook, and scale through cross‑functional teams across sales, pre‑sales, partners and customer outcomes.

We also talk about the traits that don’t get enough airtime: active listening, real presence and the discipline to hire for mindset over pedigree. Anna’s coaching stories show how belief and structure can turn curiosity into capability. She breaks down the difference between leadership and management, why authenticity conserves energy, and how daily movement, such as horse riding, Tabata, and long walks, keeps performance sustainable.

If you’re aiming for a promotion, building a team or resetting your path, this is a practical guide to intentional leadership, career development and high‑growth operating. Follow the show, share it with a colleague who’s ready for their next step, and leave a quick review to help others find these conversations

Anna Lämber is the Vice President of EMEA Marketing at leading industrial software company AVEVA. Anna started her career in Marketing at Hewlett Packard where she spent 8 years, before moving too TrendMicro where she also spent 8 years. In 2015, Anna joined ServiceNow in 2015 where she led the EMEA North Marketing function until 2024 during ServiceNow’s meteoric growth.

Connect with Anna Lämber on Linkedin: https://www.linkedin.com/in/caktus/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Connect with Lev Cribb on Linkedin: https://www.linkedin.com/in/levcribb/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia

AI, Autonomy, and Leadership: Chris Knerr on the Future of Decision-Making

Wed, 19 Nov 2025 17:00:00 +0000

In this episode of Virtually Anything Goes, we dive deep into the remarkable leadership journey of Chris Knerr, VP of Strategy (MedTech) at Veeva Systems, Chris is a leader whose path spans entrepreneurship, Fortune 500 executive roles, and a lifelong love of philosophy.

Chris shares how his early academic pursuit of philosophy shaped his thinking, his leadership style, and his ability to navigate complex human dynamics inside some of the world’s largest organizations. From his 14-year rise at Johnson & Johnson to building and exiting his own company to guiding digital transformation for global medtech leaders, Chris opens up about the turning points that defined his professional identity.

You’ll hear candid stories from inside high-stakes transformation programs, including the pivotal moments where mentors challenged him, encouraged him, or changed the course of his career with a single sentence. Chris reflects on the transition we all face when moving from individual contributor to leader: the moment you stop “knowing everything” and start empowering others who may know more than you. His honesty about fear, confidence, and learning to “lighten up” makes this one of the most relatable leadership conversations in the series.

We also explore the political realities of leadership, how to spot the difference between visionaries and survivors at senior levels, and the underestimated role of luck and timing in every success story. Chris brings a rare blend of philosophical depth and practical experience as he unpacks what leaders really need to understand about influence, organizational behavior, and decision-making under pressure.

Finally, the conversation shifts into AI, autonomy, and the future of leadership. Chris shares thoughtful, and sometimes provocative, insights on how algorithms shape human choice, what worries him most about invisible automation, and how leaders should prepare for a world where AI is embedded in every workflow.

If you’re a leader, aspiring leader, or simply fascinated by how people grow, decide, and influence at scale, this episode is a must-listen. Subscribe for more conversations that go beyond the surface.

Chris Knerr is the VP Technology Strategy (MedTech) at Veeva Systems.
He is a 20+ year multi-disciplinary Life Sciences industry veteran (Med Device, Pharma, Consumer OTC) driving change and key results in growth, operating leverage, differentiation and competitive position at enterprise scale; Chris is a former J&J VP, has founded and exited his own company, and his experience spans Fortune 50, management consulting, portfolio company, and tech start-ups.

Chris is also an industry thought leader and writer; Cornell MBA; frequent guest lecturer at Cornell MBA program in Digital Strategy & Strategic Brand/Product Immersions

Connect with Chris Knerr on Linkedin: https://www.linkedin.com/in/chrisknerr/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Made To See: https://madetosee.com/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel ⁨@madetoseemedia⁩

From Breakdown to Breakthrough: The Radical Truth About Leadership & Failure | Charles McLachlan

Mon, 03 Nov 2025 08:00:00 +0000

The Leadership Conversation That Challenges Everything You Think You Know

Join Lev Cribb on the Virtually Anything Goes podcast for an extraordinarily candid conversation with Charles McLachlan, Founder of the CEO Growth Academy. This isn't your typical success-story interview. It's a raw, honest exploration of failure, mental health, vulnerability, and what leadership actually means when you strip away the corporate facade.

Three Truths That Define This Episode:

Charles shares his journey from being "basically unemployable" to building multiple businesses and becoming a sought-after executive coach. But the real story lies in what happened between those milestones: a catastrophic mental breakdown at 17, three years in psychiatric hospitals, electric shock therapy, and the terrifying prospect of permanent institutionalization. This experience taught him the most valuable leadership lesson of all: working harder and smarter won't solve every problem. And trying will destroy you.

Why We're Failing at Failure:

Charles exposes how our obsession with defining success implicitly defines failure, yet we have no cultural mechanisms for engaging with it. From Premier League managers to politicians to corporate leaders, everyone pretends failure doesn't exist. This denial is massively damaging. Charles argues for mourning failure, acknowledging it openly, and building cultures where vulnerability replaces toxic positivity.

The VUCA Framework Reimagined:

Forget vision, clarity, and agility. Charles proposes responding to today's volatile, uncertain, complex, and ambiguous world with vulnerability, unity, community, and acceptance, i.e. a framework that transforms how leaders operate and creates space for extraordinary results.

Plus: The CEO who almost died chasing success, why "leadership" might be a delusion, the power of followership, and Charles's painful exit from a family business that taught him everything.

This conversation will change how you think about success, failure, and what it means to lead.

Subscribe for transformative leadership conversations!

Charles McLachlan is the Founder of the CEO Growth Academy, as well as InspiredCEOs, and the Portfolio Executive Community. Connect with Charles McLachlan on Linkedin: https://www.linkedin.com/in/charlesmclachlan/

More info at:
CEO Growth Academy https://ceogrowth.biz/about-us/
FuturePerfect https://futureperfect.company
Portfolio Executive Community https://PortfolioExecutive.biz

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Made To See: https://madetosee.com/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia

From "You'll Never Be Good Enough" to Meeting Prince William | The Story of Jacynth Ivey MBE

Mon, 20 Oct 2025 10:00:00 +0100

Join us for an extraordinary conversation with Jacynth Ivey MBE, a trailblazing leader whose journey from the daughter of Windrush generation immigrants to becoming the first Black Chief Nurse in the West Midlands will leave you inspired and empowered.

In this powerful episode of the Virtually Anything Goes podcast, Jacynth opens up about the obstacles she faced, the microaggressions she navigated, and the resilience she built from childhood through to receiving an MBE from His Royal Highness, the Prince of Wales in 2024. From being told she'd "never make anything of herself" to transforming healthcare leadership, her story is a testament to courage, faith, and unwavering determination.

Discover the leadership lessons that shaped a pioneer, including the unexpected turning point that changed her career trajectory, the power of servant leadership rooted in Christian faith, and why she ultimately chose to leave her executive role on her own terms. Jacynth shares invaluable advice for current and aspiring leaders about self-awareness, embracing difference, and why obstacles aren't failures but are part of your journey.

This isn't just another leadership interview, it's a masterclass in resilience, authentic storytelling, and creating spaces where everyone can shine. Whether you're navigating your own career challenges, leading diverse teams, or simply seeking inspiration, Jacynth's wisdom will resonate deeply.

Don't miss the "Virtually Anything Goes" question at the end, where Lev faces Jacynth's thought-provoking challenge about bold moves without limitations!

Subscribe for more inspiring leadership conversations and share this episode with someone who needs to hear this message today.

Jacynth Ivey MBE is an Author,, Executive Coach, and Non-Executive Director for the NHS. Connect with Jacynth Ivey MBE on Linkedin: https://www.linkedin.com/in/jacynth-ivey-mbe-6647192b/

Website: https://jacynthivey.com/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Made To See: https://madetosee.com/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia

Emma Acton (VP Marketing EMEA at Zendesk) on leadership lessons, collaboration, and success

Mon, 06 Oct 2025 08:00:00 +0100

In this episode, host Lev Cribb sits down with Emma Acton, VP of Marketing EMEA at Zendesk, to explore her career journey, leadership lessons, and what it takes to thrive as a modern marketing leader. Emma shares candid insights from her early days in sales, how that experience shaped her perspective on the vital partnership between sales and marketing, and why alignment across teams has never been more critical.

She takes us behind the scenes of marketing’s evolution from the days before websites and mobile phones to today’s complex martech stacks and sophisticated demand-generation engines. With authenticity and clarity, Emma explains how marketing has grown into a driving force for business growth, customer engagement, and sustainable revenue.

You will also hear Emma’s reflections on leadership challenges, including being underestimated and the importance of knowing your numbers. She offers practical advice for marketers navigating high-pressure environments: understanding performance data, demonstrating value, and building strong relationships with sales counterparts. Her message is clear: credibility comes from insight, accountability, and measurable results.

The conversation also turns personal, as Emma discusses the often-misunderstood concept of “imposter syndrome.” Rather than viewing self-doubt as a weakness, she reframes it as a natural, even useful, tool for growth. By breaking challenges down into achievable steps, seeking validation, and remaining open to input from mentors and colleagues, Emma shows how leaders can use moments of uncertainty to sharpen focus and fuel innovation.

Whether you’re a marketing professional looking for career inspiration, a business leader navigating the complexities of team alignment, or simply interested in authentic leadership stories, this episode delivers valuable takeaways. Emma’s journey is a powerful reminder that resilience, curiosity, and a willingness to learn are the foundations of long-term success.

This episode is part of our Leadership Stories Series, where we speak to leaders from a variety of different backgrounds, including AI, Strategy, Marketing, Executive Coaching, Healthcare and others! Subscribe and check out our other episodes on Youtube at @madetoseemedia

Connect with Emma Acton on Linkedin (https://www.linkedin.com/in/emmaacton/)

Connect with Lev Cribb on Linkedin (https://www.linkedin.com/in/levcribb/)

For more information, content, and podcast episodes go to our Youtube Channel @madetoseemedia or https://www.madetosee.com

CEO Benjamin Field on Virtually Parkinson, AI, Ethics, Deepfakes, and Leadership

Mon, 22 Sep 2025 08:00:00 +0100

Step into the future of media with the creator of Virtually Parkinson, the world-first podcast hosted by an AI recreation of legendary broadcaster Sir Michael Parkinson. In this episode of Virtually Anything Goes, Deep Fusion Films CEO and Co-founder Ben Field reveals how he and his team brought the iconic interviewer back to life through cutting-edge AI and groundbreaking production workflows.

AI That Thinks, Listens, and Interviews
Ben takes us behind the scenes of building “AI Parky,” trained on more than 100 hours of classic interviews to hold entirely unscripted conversations with celebrity guests. He shares how the custom-built “Squawk” software allows the virtual host to react in real time and creates surprisingly personal, even therapeutic, discussions that feel authentically Parkinson.

Setting the Standard for Ethical AI
Beyond the show’s wow factor, Ben is shaping the global conversation on responsible AI. From writing ethical frameworks for the BBC’s Gerry Anderson: A Life Uncharted to advising broadcasters and policymakers, he’s helping define how AI can enhance creativity while protecting intellectual property and artist rights.

The Journey Behind the Innovation
Ben also reflects on the career twists, from acting and BBC comedy writing to award-winning directing, that prepared him to lead at the frontier of technology and storytelling. His message: bold experimentation, trust in your team, and clear ethical guardrails can turn big ideas into reality.

If you’re curious about where AI and entertainment collide, or how policy and creativity can coexist, this conversation delivers inspiration and insight in equal measure.

This episode is part of our Leadership Stories Series, where we speak to leaders from a variety of different backgrounds, including AI, Strategy, Marketing, Executive Coaching, Healthcare and others! Subscribe and check out our other episodes on Youtube at @madetoseemedia

Connect with Benjamin Field on Linkedin or find out more at https://www.deepfusionfilms.com/

Connect with Lev Cribb on Linkedin

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Overcoming Addiction and Stigma, with Professor Derek Heim - Virtually Anything Goes Podcast

Thu, 26 Sep 2024 11:00:00 +0100

Is addiction really a brain disease, or have we been misled? On this eye-opening episode of the Virtually Anything Goes Podcast, we sit down with Professor Derek Heim from Edge Hill University, a leading voice in the psychology of addiction.

In this episode, Professor Derek Heim challenges the traditional narrative by suggesting that addiction may be more of a societal label for undesirable behaviors rather than an actual disorder. We dissect the nuances between habits and addictions, urging listeners to consider these behaviors as normal actions with adverse consequences rather than pathologies. This thought-provoking discussion aims to reframe how we understand and address addiction, offering a fresh perspective that highlights the power of individual agency in overcoming addictive behaviors.

Stigma is a major barrier preventing people from seeking help, and we dive into its ramifications on health and socio-economic status. From the ethical dilemmas around gambling advertisements to the necessity of supportive environments, we tackle the multifaceted approach needed to combat addiction.

Professor Derek Heim sheds light on the importance of specialized support programs for veterans and the significant role friends and family play in recovery. We also explore societal strategies for reducing substance consumption and the positive impact of peer influence. With this episode, we aim to reduce stigma, foster understanding, and empower listeners to believe in their capacity for change. Join us for an enlightening conversation that could redefine how we collectively combat addiction.

If you have been affected by any of the topics discussed in this episode, take a look at these additional resources:
- UK SMART Recovery: https://smartrecovery.org.uk/
- The Adullam Programme: https://www.adullamprogramme.co.uk/
- NHS: https://www.nhs.uk/live-well/addiction-support/drug-addiction-getting-help/
- UK Government Debt Advice: https://www.gov.uk/debt-advice

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Public Speaking, Eye Surgery, Crisis Communications, and even Magic! So be sure to subscribe and check out our other episodes on our Youtube Channel at @madetoseemedia

Find out more about Professor Derek Heim at https://research.edgehill.ac.uk/en/persons/derek-heim

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Connect with Lev Cribb at https://www.linkedin.com/in/levcribb/

Eye Surgery myths and how it works - with Eye Surgeon Andrew Davies

Wed, 28 Aug 2024 09:00:00 +0100

Eye Surgeon Mr Andrew Davies joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to share his insights, stories, as well as humorously busting some myths about Eye Surgery. Andrew is an Ophthalmic Consultant, who is one of very few surgeons who specialise in Vitreoretinal Surgery, i.e. surgery at the back of the eye.

Ever wondered how advanced surgical techniques are pushing the boundaries of eye care? Discover the intricate world of vitreoretinal surgery with our esteemed guest, Mr. Andrew Davies, a leading consultant ophthalmologist and vitreoretinal surgeon. With extensive training from Moorfields Eye Hospital and Manchester Royal Eye Hospital, Andrew brings a wealth of experience and knowledge, offering a detailed look into the anatomy of the eye and the complexities of surgeries involving the vitreous and retina.

Join us as we break down the evolution of eye surgery, likening the human eye to a traditional camera to simplify the understanding of these complex procedures. Andrew shares his personal journey into the highly specialized field of vitreoretinal surgery, explaining why it attracts only a select few due to its unpredictable and often emergency nature. We discuss the remarkable advancements in surgical techniques and technologies over the past 100 years (and beyond), highlighting how modern innovations have significantly increased the safety and precision of eye surgeries.

This episode also light-heartedly addresses common myths and fears associated with eye surgery, providing clarity and reassurance to potential patients. Andrew recounts real-life cases, including a dramatic incident involving a jeweller, to illustrate the range and severity of conditions treated with vitreoretinal surgery. Furthermore, we explore the collaborative efforts of surgical teams, the future of robotic surgery in ophthalmology, and practical eye health tips to help you maintain optimal vision. Don’t miss our engaging "virtually anything goes" question segment to wrap up this enlightening conversation.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Public Speaking, Eye Surgery, Crisis Communications, and even Magic! So be sure to subscribe and check out our other episodes on our Youtube Channel at @madetoseemedia

Find out more about Mr Andrew Davies at https://lancashireeyeclinic.co.uk/meet-the-team/

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Connect with Lev Cribb at https://www.linkedin.com/in/levcribb/

Mastering Public Speaking: Expert Tips from Maryanne Johnston. Virtually Anything Goes podcast

Mon, 05 Aug 2024 14:00:00 +0100

Public Speaking Expert and Coach Maryanne Johnston joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to share advice and insightful stories about Public Speaking.

Curious about the secrets of mastering public speaking? Our latest episode features Maryanne Johnston, a seasoned public speaking coach with over two decades of experience, who compares conquering stage fright to learning to drive a car. Maryanne breaks down how understanding your natural communication style can help you transition smoothly into more formal settings and conquer common fears, like stage fright and the fear of the unknown. You'll discover tailored techniques to harness your strengths and build lasting confidence in any speaking scenario.

Unearth the art of crafting engaging presentations with our deep dive into audience analysis and message structuring. Maryanne passionately explains how understanding your audience's background and expectations serves as a compass for your narrative. Learn the power of compelling stories, case studies, and visual aids to create memorable and impactful presentations. We also discuss the dual importance of preparation and delivery to ensure your content hits the mark every time.

Our episode concludes with practical tips on mastering delivery strategies, from maintaining a conversational pace to using strategic pauses and embracing silence. Maryanne shares cautionary tales about the pitfalls of humour and underscores the significance of cultural sensitivity, especially in international settings. You'll also get insightful advice on balancing scripting with spontaneous speaking and strategies for recovering from mistakes. With lessons drawn from TED Talks and real-world anecdotes, this episode equips you with the tools to excel in any public speaking endeavour.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Public Speaking, Eye Surgery, Crisis Communications, and even Magic! So be sure to subscribe and check out our other episodes on our Youtube Channel at @madetoseemedia

Find out more about Maryanne Johnston at https://www.maryannejohnston.co.uk/ or connect with her on Linkedin at https://www.linkedin.com/in/maryannejohnston/

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Connect with Lev Cribb at https://www.linkedin.com/in/levcribb/

The Transformative Power of Mentoring with Chelsey Baker. Virtually Anything Goes Podcast

Wed, 10 Jul 2024 15:00:00 +0100

The Founder & CEO of the National Mentoring Day, Chelsey Baker, joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to share insights and inspiring stories about the importance and impact of mentoring.

Listen in and watch to hear how leaders from companies like NASA, Virgin, Accenture, Linkedin, and others have benefitted from mentoring and have paid it forward with their experience.

Ever wondered how mentoring can revolutionize your professional journey? Discover the multifaceted benefits of mentoring with Chelsey Baker, the inspiring CEO of National Mentoring Day. Chelsea takes us through her remarkable career shift from a senior executive in media and communications to spearheading a global initiative that celebrates mentoring. Learn how her extensive expertise in public speaking, PR, and business pitching equipped her to train thousands of CEOs and entrepreneurs. Chelsey's passion for mentoring is palpable as she shares heartwarming success stories and practical advice, proving that mentoring is a game-changer at all career stages.

Founded in 2014 by Chelsey Baker, the National Mentoring Day was inaugurated as an official National Day in the Houses of Parliament under the patronage of Lord Young, is supported by the Prince’s Trust, and has since become an internationally recognised with more than 250,000 organisations taking part globally on the 27th of October every year.

Chelsey Baker’s award-winning career spans more than 20 years working in media, TV, communications, publishing, PR and Marketing. Chelsey is renowned as the UK's top pitching expert, training CEOs, entrepreneurs, and leaders in public speaking and business pitching. She was named “Influential Woman of the Year”, “Visionary Woman Serving Humanity”, and has won the “Excellence in Enterprise Mentoring” award at BAFTA.

Chelsey Baker has seen the positive and life-changing impact of mentoring first hand. In this episode, she shares how mentoring works and how it is accessible for every child, adult, and organisation irrespective of age, race, gender, background, or circumstance.

Whether you are a CEO of a global organisation or a 6-year old child, mentoring is for everyone and everyone can benefit from it.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Public Speaking, Eye Surgery, Crisis Communications, and even Magic! So be sure to subscribe and check out our other episodes on our Youtube Channel at https://www.youtube.com/@madetoseemedia

Find and listen the audio-only version of this episode on your favourite podcast platform.

Find out more about the National Mentoring Day at https://nationalmentoringday.org/
Or follow Chelsey Baker on Linkedin at https://www.linkedin.com/in/chelseybaker/

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

How To Sell To Anyone, with Sam McKenna. Virtually Anything Goes Podcast #salestips #samsales #smykm

Fri, 14 Jun 2024 10:00:00 +0100

Multi-Award Winning Sales Consultant Sam McKenna (Founder and CEO of Sam Sales Consulting) joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to share her insights and experience of what makes successful Salespeople and Sales Teams.

What if the secret to sales success lies in genuine human connections rather than aggressive tactics? Join us for an engaging conversation with Sam McKenna, CEO and founder of Sam Sales Consulting, as she reveals how she transformed skepticism into a thriving career by focusing on the human element in sales. From breaking records at On24 and LinkedIn to leading an all-women team, Sam's journey is a testament to the power of empathy and authenticity in business.

Discover how the COVID-19 pandemic reshaped sales strategies, pushing the industry towards digital and remote selling. Sam shares invaluable insights on leveraging social media and maintaining sales cycles virtually. Learn about the pitfalls of quantity-over-quality approaches and the controversial practice of double cold calling. Our discussion highlights the importance of personalized outreach and building genuine connections, offering practical advice on modern sales strategies and etiquette.

As we wrap up, prepare to laugh out loud with our light-hearted segment filled with professional and personal embarrassments that everyone can relate to. From mistaken declarations of love to awkward salon mishaps, these stories remind us that even experts have their cringe-worthy moments. Tune in for an episode that blends valuable sales wisdom with a dose of humor, making it a must-listen for anyone in the sales profession.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Mentoring, Eye Surgery, Sales, and even Magic! So be sure to subscribe and check out our other episodes.

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

How To Communicate In A Crisis. With Expert Sam Hall - Virtually Anything Goes Podcast

Mon, 03 Jun 2024 12:00:00 +0100

Communications Expert Sam Hall (Senior Director, Corporate, Brand, and Employee Communications at Samsara Inc.) joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to talk about Corporate and Crisis Communications.

In this episode, Sam Hall and Lev Cribb dive into a range of aspects of what makes a good communicator, how to communicate with a diverse range of people, how to communicate in a crisis, and how to find common ground when everyone has a different opinion on the best way forward.

Sam Hall has a long and successful career working for some of the world’s most recognisable brands. Throughout his career, his expertise and communication skills have served to build internal and external communications capabilities for many different situations, companies, and industry leaders.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Sleep & Insomnia, Addiction, Mentoring, Eye Surgery, Sales, and even Magic! So be sure to subscribe and check out our other episodes.

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

How To Sleep Better! With Expert Dr Lindsay Browning - Virtually Anything Goes Podcast

Fri, 17 May 2024 16:00:00 +0100

Dr. Lindsay Browning joins host Lev Cribb on the Virtually Anything Goes Podcast Expert Series to talk about Sleep and Insomnia.

Unlock the secrets to better sleep and a healthier life with our special guest, Dr. Lindsay Browning, a renowned chartered psychologist, neuroscientist, and author. Dr. Browning shares her expertise on how poor sleep can lead to serious health issues like depression, heart disease, and even dementia. In this insightful episode, she reveals practical strategies for improving sleep through psychological therapy, behavioral changes, and addressing medical causes. Discover why you shouldn't settle for subpar sleep and how prioritizing rest can profoundly enhance your well-being.

We dive into the historical undervaluation of sleep and how recent research underscores its critical role in mental and physical health. From the rise of sleep-tracking technology to the impact of COVID-19 on our sleep habits, this episode sheds light on why getting enough rest is more important than ever. Dr. Browning also discusses the benefits of sleep for memory and cognitive function, emphasizing how adequate rest facilitates physical repair and memory consolidation. Whether you're struggling to prioritize sleep or curious about individual sleep needs, this conversation offers valuable insights for everyone.

Explore the modern challenges that disrupt our sleep, from stress and technology to lifestyle choices. Dr. Browning elaborates on how stressors and the addictive nature of social media can impair our sleep patterns. We also touch on the effectiveness of Cognitive Behavioral Therapy for Insomnia (CBT-I) and the importance of good sleep hygiene practices. Finally, ponder the allure of ideal living locations and how our environment can influence our sleep quality and overall well-being. Tune in for a comprehensive guide on reclaiming your sleep and enhancing your health.

*****

Dr Browning’s book, “Navigating Sleeplessness”, is a trusted resource that has supported many with their sleep issues and concerns. And as a Chartered Psychologist and Associate Fellow of the British Psychological Society, a member of the British Sleep Society and a member of the American Academy of Sleep Medicine, Dr Browning offers services and therapy sessions to individuals and companies, but is also a sought-after expert who regularly features on TV and Radio programs across the BBC and other outlets.

This episode is part of our Expert Series, where we speak to experts from a variety of different backgrounds, including Addiction, Mentoring, Eye Surgery, Sales, Communications, and even Magic! So be sure to subscribe and check out our other episodes.

Find and listen the audio-only version of this episode on your favourite podcast platform.

For more information on Dr. Lindsay Browing, visit https://troublesleeping.co.uk/

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Is Audience Loyalty Dead? – Chris Mitchell - Virtually Anything Goes Podcast

Fri, 26 Apr 2024 11:00:00 +0100

In this episode, host Lev Cribb is joined by guest Chris Mitchell (Co-Founder of the Customer Success Leaders Institute and Strategic Customer Success Advisor). Chris shares his advice and insights on Customer Success and how creating value is a key component to customer satisfaction.

Chris and Lev draw from 50+ years of combined experience across live digital communications and customer success and share their stories and insights for your benefit.

Watch this episode to find out:
- Is audience loyalty dead?
- Should Customer Success be a company wide approach or a dedicated department?
- How do deliver value for your ideal customers
- How do marketing channels create audience loyalty
- How to deliver WOW moments for your customers
- Why is value the red thread for events?

And don't miss out on the "Virtually Anything Goes Question" at the end of the episode when Chris puts Lev on the spot with an unscripted and unexpected question of his own.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Always-on Digital Audience Engagement – Kees Henniphof - Virtually Anything Goes Podcast

Tue, 19 Mar 2024 13:00:00 +0000

Always-on digital audience engagement is the holy grail of digital marketing. Audiences search for and consume content 24/7/365. Companies that don’t provide the opportunity for audiences to engage around the clock risk losing their prospective customers to the competition.

What role does AI play in this? And how do you create a content ecosystem that can serve audiences in this way? What do you need to consider and what makes this approach successful?

In this episode of the Virtually Anything Goes podcast, host Lev Cribb talks to Kees Henniphof (VP Marketing at Chili Publish) about these questions and more. Having together built ServiceNow’s EMEA Webinar Program as part of an Always-on Campaign and Lead Generation Engine, Kees and Lev discuss how marketing has changed over the past decade and consider what is important in today’s digital marketing strategy.

Also check out our related article “How We Built An Always-On Digital Engagement Ecosystem Centred Around Webinars”: https://madetosee.com/how-we-built-an-always-on-digital-engagement-ecosystem-centred-around-webinars/

Find and listen to this episode in audio on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Annual Webinar Planning Myths (Busted!) - Andy Ashton - Virtually Anything Goes Podcast

Thu, 15 Feb 2024 14:00:00 +0000

Is it possible to plan a webinar program a year in advance? How do you approach annual webinar planning? How do you easily create a webinar schedule?

Host Lev Cribb is joined once more by Andy Ashton (Head of Technology at WebinarExperts.com) to answer these questions and more in this episode of the Virtually Anything Goes podcast.

Lev and Andy lay out an easy-to-follow strategy to get the most from your webinars and save time while you're doing it. Follow these tips and tricks to free up resources for other important marketing activity.

Also check out our FREE GUIDE for more info at https://madetosee.com/ultimate-guide-to-annual-webinar-schedule-planning/

Find and listen to this episode in audio on your favourite podcast platform.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

How To Create Engaging Webinar Content - Matt Ley - Virtually Anything Goes Podcast

Tue, 21 Nov 2023 10:00:00 +0000

In this episode, host Lev Cribb is joined by guest Matt Ley (Chief Operating Officer at Webinar.net). Matt shares his story and experience of over 20 years of working in live streaming, webinars, and virtual event production.

Matt and Lev draw from 40+ years of combined experience in this space and share their stories and insights for your benefit.

Watch this episode to find out:
- how different webinar formats can appeal to audiences in different ways
- how to strike a balance between making your webinars and live digital communications informative AND engaging
- how to stay authentic without being ad-hoc
- how to stay ahead of the competition with your webinars and live digital communications

And don't miss out on the "Virtually Anything Goes Question" at the end of the episode when Matt puts Lev on the spot with an unscripted and unexpected question of his own.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to our Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Becoming a Globally Recognised Speaker - Damien Davis - Virtually Anything Goes Podcast

Thu, 28 Sep 2023 13:00:00 +0100

In this episode, host Lev Cribb is joined by guest Damien Davis (Senior Director, Product Management at ServiceNow Inc). Damien shares his story and experience of becoming a globally recognised speaker.

Listen to insights about the steps Damien took to hone his skills as a speaker at large in-person events, virtual events, and webinars. Speaking in front of audiences in their 1000s, Damien has developed a set of practical skills allowing him to engage, inform, and entertain his audience.

And don't miss out on the "Virtually Anything Goes Question" at the end of the episode when Damien puts Lev on the spot with an unscripted and unexpected question of his own.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Mastering Digital Audience Engagement Through Webinars Pt. 2 - Andy Ashton - Virtually Anything Goes Podcast

Fri, 18 Aug 2023 18:00:00 +0100

This is part 2 of this episode where host Lev Cribb and Andy Ashton (Head Of Technology at WebinarExperts.com) continue their conversation about how to engage digital audiences through webinars.

Listen to insights about what the true benefits of webinar audience engagement are, and why some online speakers are so much better at commanding the audience's attention than others.

This episode digs deep and brings out relatable and insightful stories that everyone can learn from.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Mastering Digital Audience Engagement Through Webinars - Andy Ashton - Virtually Anything Goes Podcast

Fri, 18 Aug 2023 17:00:00 +0100

In this episode, host Lev Cribb talks to Andy Ashton (Head Of Technology at WebinarExperts.com) about how to engage digital audiences through webinars.

Webinars offer a unique set of features that make them a powerhouse of audience engagement. Learn how to use them to create a loyal following and a growing community.

This episode digs deep and brings out relatable and insightful stories that everyone can learn from.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, notable trends, best practices, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Tips From a Successful Webinar Program Manager - Andy Ashton - Virtually Anything Goes Podcast

Fri, 21 Jul 2023 14:00:00 +0100

In this episode, host Lev Cribb talks to Andy Ashton (Head Of Technology at WebinarExperts.com) about what makes a webinar program succesful and effective.

Having run numerous successful global webinar programs and 100s, if not 1000s, of webinars Andy shares his hands-on and practical experience.

This episode digs deep and brings out relatable and insightful stories that everyone can learn from.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of other guest speakers, so subscribe now and don't miss out on any upcoming podcasts.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Virtually Anything Goes - A new Podcast with Lev Cribb

Fri, 21 Jul 2023 10:00:00 +0100

It's confession time... Lanching a new podcast with a (perhaps controversial) confession is risky. But that's what we decided to do in this launch episode of the "Virtually Anything Goes" podcast.

Podcast host and Managing Director of WebinarExperts.com, Lev Cribb, shares a piece of information he's never publicly shared before. It may seem completely counter-intuitive, but it brings him to a point where he's able to pursue his strongest passion in business.

In the Virtually Anything Goes podcast we talk about live streaming, digital events, webinars, and... well virtually anything else.

In future episodes Lev Cribb will be joined by a range of guest speakers, but in this first episode Lev gives an insight into his own background, what drives him as a business owner, and why his passion has brought him to do what he does today.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

Copyright 2023 Made To See Ltd

Going Lateral With Lev Cribb... And Your Webinar Innovation

Sun, 03 May 2020 16:00:00 +0100

In this episode Lev Cribb, Managing Director of MadeToSee.com, looks at how to innovate your webinars. If any of your webinar features or processes have remained unchanged for more than 12 months, it's time to review them. Now is the time to innovate, if for no other reason than to keep up with, or outpace, your competition.

So how can you go lateral and begin innovating how you run your webinars? We look as aspects such as video, audio-visual tech, processes and webinar speakers, and webinar formats. Listen to the podcast now for more info and insight.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

(c) 2020 Made To See Ltd.

Going Lateral With Lev Cribb... And Your Webinar Recordings

Tue, 28 Apr 2020 11:00:00 +0100

In this episode Lev Cribb, Managing Director of MadeToSee.com, looks at how to do things differently during times of uncertainty - especially as it relates to recording your webinars and podcasts. There is a "new normal" for all of us and webinars are no exception.

So how can we go lateral and find new ways of getting the same (and perhaps even better) results we did during the "old normal"? We'll look at the role content, processes, audio-visual tech, and under-utilised teams play in getting your webinar recordings done differently.

For more information, content, and podcast episodes go to the Made To See Youtube Channel or https://www.madetosee.com

(c) 2020 Made To See Ltd.