The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Rebuilding Your Google Ads Based on Revenue (Episode 529)

Sun, 06 Sep 2026 22:00:00 -0500

Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

HUGE Changes to Merchant Center (Episode 528)

Sun, 30 Aug 2026 22:00:00 -0500

Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How Long Does It Take To Succeed With Google Ads? (Episode 527)

Sun, 23 Aug 2026 22:00:00 -0500

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)

Sun, 16 Aug 2026 22:00:00 -0500

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

ChatGPT Ads vs Google Ads (Episode 525)

Sun, 09 Aug 2026 22:00:00 -0500

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Answering Questions About Google Ads (Episode 524)

Sun, 02 Aug 2026 22:00:00 -0500

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Do This Before You Hire a PPC Manager (Episode 523)

Sun, 26 Jul 2026 22:00:00 -0500

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

New Bidding Change Explained (Episode 522)

Sun, 19 Jul 2026 22:00:00 -0500

Google is changing TCPA bidding and this will affect everyone!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner guest hosts this week's podcast and explains what changes are coming with bidding and why it has so many people upset.

Joey Bidner - https://joeybidner.com/

Submit a Question - https://www.paidsearchpodcast.com

HUGE News! Search Partners Revealed (Episode 521)

Sun, 12 Jul 2026 22:00:00 -0500

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful?

Try Opteo for free for 28 days - https://opteo.com/psp

For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting.

So why am I still frustrated?

In this episode, Chris Schaeffer breaks down exactly what Google’s new reporting includes, what it leaves out, and why this update is both a step forward and a major missed opportunity.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Google is Hiding 60% of Search Terms, What Is The Solution? (Episode 520)

Sun, 05 Jul 2026 22:00:00 -0500

Google Ads is hiding more and more search term data, and it’s becoming a serious problem for advertisers.

Try Opteo for free for 28 days - https://opteo.com/psp

In this episode, Chris Schaeffer explains why search terms—not keywords—are the foundation of successful Google Ads management, why Google’s increasing lack of transparency matters, and what you can do to protect your campaigns.

You’ll learn:
* The critical difference between keywords and search terms
* Why search terms are the first step in measuring paid search quality
* How hidden search terms make optimization more difficult
* Why less visibility leads to more wasted ad spend
* How this shift especially impacts small advertisers
* Why transparency has always been one of Google Search’s biggest advantages
* How broad match negative keywords can help reduce unwanted traffic

Google Ads wasn’t built on showing ads to people who might be interested. It became the world’s most powerful advertising platform because it reached people at the exact moment they were searching for a product or service.

That’s why understanding what people actually searched is so important.

Your keywords are only what you tell Google to target. Your search terms reveal where your advertising dollars are really going.

If Google continues hiding that information, advertisers lose one of the most valuable tools they have for improving performance and holding the platform accountable.

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)

Sun, 28 Jun 2026 22:00:00 -0500

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Google AI Max & AI Mode (Episode 518)

Sun, 21 Jun 2026 22:00:00 -0500

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

This is the Best Way to Manage Keywords! (Episode 516)

Sun, 14 Jun 2026 22:00:00 -0500

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!

Try Opteo for free for 28 days - https://opteo.com/psp

Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Responding To A Listener’s Google Ads Challenge (Episode 516)

Sun, 07 Jun 2026 22:00:00 -0500

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

3 Big Announcements from Google This Year (Episode 515)

Sun, 31 May 2026 22:00:00 -0500

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Google. And using AI Max for Shopping campaigns. All of this and more in today's podcast show!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Answering 5 Questions from Listeners (Episode 514)

Sun, 24 May 2026 22:00:00 -0500

Answering questions from listeners this week!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

AI Audits, Free Audits, and Paid Audits (Episode 513)

Sun, 17 May 2026 22:00:00 -0500

Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free, Paid, and AI. What should you expect from an audit and what should you avoid? All of that plus more in this week's Paid Search Podcast!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Should You Exclude by Age & Income Demographics? (Episode 512)

Sun, 10 May 2026 22:00:00 -0500

Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics that have no real analytical weight in the performance of your account. Don't settle for the chicken nuggets of PPC, pull up a chair and enjoy the real meat being served. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

The State of Google Ads in 2026 (Episode 511)

Sun, 03 May 2026 22:00:00 -0500

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let's talk about the wide diversity in today's google ppc ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

The Hidden Lies Of Google Ads Agencies (Episode 510)

Sun, 26 Apr 2026 22:00:00 -0500

It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a victim.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)

Sun, 19 Apr 2026 22:00:00 -0500

If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using unique strategies and tactics that could make a huge difference in the performance of your account.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

10 Hidden Settings In Google Ads (Episode 508)

Sun, 12 Apr 2026 22:00:00 -0500

There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Google Ads with 23 years of experience, discusses 10 settings and where to find them.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Stealing Clicks From Your Competitors (Episode 507)

Sun, 05 Apr 2026 22:00:00 -0500

Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competitor bids.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Tips for Shopping, Search, and Display Campaigns (Episode 506)

Sun, 29 Mar 2026 22:00:00 -0500

This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product title in your product feed!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How To Train Google Ads With Conversions (Episode 505)

Sun, 22 Mar 2026 22:00:00 -0500

Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using a website that drives a large number of conversions which then drives positive signals for the Google Ads bidding algorithm. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Your Paid Search Questions Answered (Episode 504)

Sun, 15 Mar 2026 22:00:00 -0500

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from listeners around the world who have questions about Google Ads search campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

#1 Secret to Improving Broad Match Keywords (Episode 503)

Sun, 08 Mar 2026 23:00:00 -0500

If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How Exact Match Keywords Actually Function (Episode 502)

Sun, 01 Mar 2026 22:00:00 -0600

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Demystifying Performance Max (Episode 501)

Sun, 22 Feb 2026 22:00:00 -0600

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

6 REALLY GOOD Questions from Listeners (Episode 500)

Sun, 15 Feb 2026 22:00:00 -0600

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

3 Reasons Your Google Ads is Wasting Money (Episode 499)

Sun, 08 Feb 2026 22:00:00 -0600

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Big Changes Coming to Shopping Campaigns in February (Episode 498)

Sun, 01 Feb 2026 22:00:00 -0600

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

Q&A: Answering Questions from Listeners (Episode 497)

Sun, 25 Jan 2026 22:00:00 -0600

Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC for Home Services is Dying (Episode 496)

Sun, 18 Jan 2026 22:00:00 -0600

This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Ranking Bid Strategies From Worst to Best (Episode 495)

Sun, 11 Jan 2026 22:00:00 -0600

This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics - Simple Ad Strategy That Works (Episode 494)

Sun, 04 Jan 2026 22:00:00 -0600

This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

My 3 Favorite Google Ads POWER TOOLS (Episode 493)

Sun, 21 Dec 2025 22:00:00 -0600

Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads podcasts.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

5 Things You Need to Know About a CLICK in Google Ads (Episode 492)

Sun, 14 Dec 2025 22:00:00 -0600

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Let's Audit an Account with 29.6% Optimization Score (Episode 491)

Sun, 07 Dec 2025 22:00:00 -0600

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)

Sun, 30 Nov 2025 22:00:00 -0600

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Answering PPC Questions from Subscribers (Episode 489)

Sun, 23 Nov 2025 22:00:00 -0600

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics - How to Pick The Best Keywords (Episode 488)

Sun, 16 Nov 2025 22:00:00 -0600

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics - Building Your First Campaign (Episode 487)

Sun, 09 Nov 2025 22:00:00 -0600

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Should You Try Microsoft Ads? (Episode 486)

Sun, 02 Nov 2025 21:00:00 -0600

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics: How to Get Phone Calls (Episode 485)

Sun, 26 Oct 2025 22:00:00 -0500

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

Sun, 19 Oct 2025 22:00:00 -0500

This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics: How to Improve Quality Score (Episode 483)

Sun, 12 Oct 2025 22:00:00 -0500

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

PPC Basics: How To Manage a Search Campaign (Episode 482)

Sun, 05 Oct 2025 22:00:00 -0500

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

A Warning to 10+ Year Old Accounts (Episode 481)

Sun, 28 Sep 2025 22:00:00 -0500

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Huge Q&A About Google Ads (Episode 480)

Sat, 20 Sep 2025 22:00:00 -0500

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How to Revive a Stale Campaign (Episode 479)

Sun, 14 Sep 2025 22:00:00 -0500

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3".

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

How to Stop Spam and Bot Traffic & Leads (Episode 478)

Sun, 31 Aug 2025 22:00:00 -0500

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You’ll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google’s recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/_kJty78-Dhg

Submit a Question - https://www.paidsearchpodcast.com

Answering Your Questions About Google Ads (Episode 477)

Sun, 24 Aug 2025 22:00:00 -0500

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/PkihXZ5FulY

Submit a Question - https://www.paidsearchpodcast.com

The Right Way to Use Audiences (Episode 476)

Sun, 17 Aug 2025 22:00:00 -0500

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0

Submit a Question - https://www.paidsearchpodcast.com

When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

Sun, 10 Aug 2025 22:00:00 -0500

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/O9x9Y6KQbtk

Submit a Question - https://www.paidsearchpodcast.com

Competitor Campaigns: When, Why, and How (Episode 474)

Sun, 03 Aug 2025 22:00:00 -0500

Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/SFbHl80f9ds

Submit a Question - https://www.paidsearchpodcast.com

How to Audit a Failing Google Ads Account (Episode 473)

Sun, 27 Jul 2025 22:00:00 -0500

If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/e8JpIqsrzqs

Submit a Question - https://www.paidsearchpodcast.com

Answering Questions from Listeners! (Episode 472)

Sun, 20 Jul 2025 22:00:00 -0500

This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/iout4Jkq670

Submit a Question - https://www.paidsearchpodcast.com

Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)

Sun, 13 Jul 2025 22:00:00 -0500

This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!

Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9o

Submit a Question - https://www.paidsearchpodcast.com

Cookie Consent Explained from a Google Ads Perspective (Episode 470)

Sun, 06 Jul 2025 22:00:00 -0500

Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!

Try Opteo for free for 28 days - https://opteo.com/psp

Concent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQ

Submit a Question - https://www.paidsearchpodcast.com

The Budget Bulls-Eye Principle (Episode 469)

Sun, 29 Jun 2025 22:00:00 -0500

Do you know the right time to increase your budget? Is your budget causing your campaign to fail? In this week's episode Chris Schaeffer discusses a new principle that new Google Ads advertisers must understand about choosing the right budget in Google Ads. If you budget is too small it can actually keep you from getting conversions! Let's talk about it!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/guosUGMayEk

Submit a Question - https://www.paidsearchpodcast.com

Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)

Sun, 22 Jun 2025 22:00:00 -0500

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ

Submit a Question - https://www.paidsearchpodcast.com

My Favorite Google Ads Script (Episode 467)

Sun, 15 Jun 2025 22:00:00 -0500

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

Try Opteo for free for 28 days - https://opteo.com/psp

Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/GdmZXKDhwYg

Submit a Question - https://www.paidsearchpodcast.com

9 Buttons You Should Never Click (Episode 466)

Sun, 08 Jun 2025 22:00:00 -0500

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M

Submit a Question - https://www.paidsearchpodcast.com

New Changes Coming to Google This Year (Episode 465)

Sun, 01 Jun 2025 22:00:00 -0500

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner: https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gM

Submit a Question - https://www.paidsearchpodcast.com

Optimization Score: 100% Compliant, 0% Profitable (Episode 464)

Sun, 25 May 2025 22:00:00 -0500

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/pVJPb9_fX_U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Smart Bidding Fails Against Manual Bidding (Episode 463)

Sun, 18 May 2025 22:00:00 -0500

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/jUP6KeOOmWc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Deep Dive: Looking at Metrics of a Successful Account (Episode 462)

Sun, 11 May 2025 22:00:00 -0500

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/9sn_mx-jkTY

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

4 Ways To Manage Bad Traffic (Episode 461)

Sun, 04 May 2025 22:00:00 -0500

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/8sYlGJ8WUUE

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)

Sun, 27 Apr 2025 22:00:00 -0500

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/2hHxA9hzI2U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Answering Questions about Google Ads (Episode 459)

Sun, 20 Apr 2025 22:00:00 -0500

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://www.joeybidner.com

Watch this episode on YouTube: https://youtu.be/lb4tdrdc_Dk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

I’m Sick of Scammers in Google Ads (Episode 458)

Sun, 13 Apr 2025 22:00:00 -0500

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/U9Bp3jMmvnc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

YouTube Campaigns Are Changing (Episode 457)

Sun, 06 Apr 2025 22:00:00 -0500

Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/KSTNzbQzPBQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

2025 Keyword Research & Imposter Syndrome (Episode 456)

Sun, 30 Mar 2025 22:00:00 -0500

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Custom Labels in Google Ads Shopping (Episode 455)

Sun, 23 Mar 2025 22:00:00 -0500

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Google’s Goals Are NOT Your Goals (Episode 454)

Sun, 16 Mar 2025 22:00:00 -0500

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Report Finds 80% Do Not Use Negative Keywords (Episode 453)

Sun, 09 Mar 2025 23:00:00 -0500

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

The Best Scripts to Use in Google Ads (Episode 452)

Sun, 02 Mar 2025 22:00:00 -0600

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

*****SCRIPT LINKS******
how to install a script:
https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-

Pmax script:
https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-script

Product labaizer script-PPC leap:
https://ppcleap.com/leap-labelizer

negative keyword brand shopping brand campaign script:
https://shabba.io/script/1

script database:
https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharing

Mike Rhodes pmax script
https://8020agent.com

Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)

Sun, 23 Feb 2025 22:00:00 -0600

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

How Google Ads Keyword Matching Works (Episode 450)

Sun, 16 Feb 2025 22:00:00 -0600

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.

Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdf

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/oHcX91DKAY4

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Why Businesses Don’t Grow from PPC (Episode 449)

Sun, 09 Feb 2025 22:00:00 -0600

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/H1jbb-Tf3jU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Bidding, ROAS, & AI (Episode 448)

Sun, 02 Feb 2025 22:00:00 -0600

Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/uby0rFJA63k

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

How Successful are Ads on Google? (Episode 447)

Sun, 26 Jan 2025 22:00:00 -0600

This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/HFBxzTPCZi0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Search Terms in Performance Max (Episode 446)

Sun, 19 Jan 2025 22:00:00 -0600

This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/y6mFjgyAYQk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Improving The Quality of Leads (Episode 445)

Sun, 12 Jan 2025 22:00:00 -0600

Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this episode on YouTube: https://youtu.be/js9iDcNpRiI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Let's Talk About Budgets in Google Ads (Episode 444)

Sun, 05 Jan 2025 22:00:00 -0600

Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/DMaF1o1lqgQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

5 New Tricks to Try in 2025 (Episode 443)

Mon, 30 Dec 2024 06:00:00 -0600

Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/IkZ1bhuRVfw

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

The Worst Account I’ve Ever Seen (Episode 442)

Sun, 15 Dec 2024 22:00:00 -0600

Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/zwwHxifjj3U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

Answering Your Questions (Episode 441)

Sun, 08 Dec 2024 22:00:00 -0600

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/_Nf6mkHN2JU

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://x.com/PaidSearchPod

HVAC & A/C Lead Generation (Episode 440)

Sun, 24 Nov 2024 22:00:00 -0600

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/e5EAzDusFUc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

These TRUTHS Will Never Change (Episode 439)

Sun, 17 Nov 2024 22:00:00 -0600

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Case Study: B2B & B2C (Episode 438)

Sun, 10 Nov 2024 22:00:00 -0600

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

How to Rank #1 on Google (Episode 437)

Sun, 03 Nov 2024 21:00:00 -0600

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/VZxIrvPAC8Y

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Q&A - Answering Questions from Listeners (Episode 436)

Sun, 27 Oct 2024 22:00:00 -0500

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/zfDwbg6ZlgM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Going from Good to GREAT (Episode 435)

Sun, 20 Oct 2024 22:00:00 -0500

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/WLsHZikn3vM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Simple Alternative to Manual Bidding (Episode 434)

Sun, 13 Oct 2024 22:00:00 -0500

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

My Favorite Keyword Hack (Episode 433)

Sun, 06 Oct 2024 22:00:00 -0500

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Answering Questions from Listeners! (Episode 432)

Sun, 29 Sep 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Joey Bidner’s YouTube Strategy for Success (Episode 431)

Sun, 22 Sep 2024 22:00:00 -0500

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Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

9 Super Sneaky Settings That Waste Money (Episode 430)

Sun, 15 Sep 2024 22:00:00 -0500

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How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Enhanced CPC is Going Away! (Episode 429)

Sun, 08 Sep 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

The TRUTH About Max Conversions Bidding (Episode 428)

Sun, 01 Sep 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

10 Principles Everyone Should Know: Part Three (Episode 427)

Sun, 25 Aug 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

10 Principles Everyone Should Know: Part Two (Episode 426)

Sun, 18 Aug 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

10 Principles Everyone Should Know: Part One (Episode 425)

Sun, 11 Aug 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Questions from Listeners (Episode 424)

Sun, 04 Aug 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Deep Dive into Assets with Joey Bidner (Episode 423)

Sun, 28 Jul 2024 22:00:00 -0500

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Joey Bidner - https://joeybidner.com/

Watch this episode on YouTube: https://youtu.be/qPKq784aP34

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Getting Started: Advanced Steps (Episode 422)

Sun, 21 Jul 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/SCKxRaRuGXA

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Getting Started: Next Steps (Episode 421)

Sun, 14 Jul 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/fNRvEj9jf3w

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Getting Started: Beginner Basics (Episode #420)

Sun, 07 Jul 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

The Best Tool No One Talks About (Episode #419)

Sun, 30 Jun 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Joey Bidner - https://joeybidner.com

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

ChatGPT: Talking to Your Data (Episode 418)

Sun, 23 Jun 2024 22:00:00 -0500

Try Opteo for free for two months - https://opteo.com/psp

Joey Bidner - https://joeybidner.com

Chris Schaeffer - https://www.chrisschaeffer.com

Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

How to Audit Your Own Account (Episode 417)

Sun, 16 Jun 2024 00:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Discussing SEO and How it Affects PPC (Episode 416)

Sun, 09 Jun 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Scott Redgate - https://www.scottredgate.com

Watch this Episode on YouTube: https://youtu.be/ptQm2vWYnKw

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Wasting Money on Search Partners? (Episode #415)

Sun, 02 Jun 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this Episode on YouTube: https://youtu.be/Iat4G1g2j50

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Using the PANIC Button in Google Ads (Episode #414)

Sun, 26 May 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch this Episode on YouTube: https://youtu.be/T8QpL4lm3io

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Deep Dive into Call Ads (Episode #413)

Sun, 19 May 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch this Episode on YouTube: https://youtu.be/2Y_prev5fb8

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Breaking Free from the Algorithm (Episode #412)

Sun, 12 May 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/rmZ4324SL3c

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

SKAG vs STAG (Episode #411)

Sun, 05 May 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/yLJI1TN4DQI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

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Google Shopping Tips & Tricks (Episode #410)

Sun, 28 Apr 2024 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

Watch This Episode on YouTube: https://youtu.be/17wfLxcRLdE

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

8 Important Questions from Listeners (Episode #409)

Sun, 21 Apr 2024 22:00:00 -0500

100% Impression Share (Episode #408)

Sun, 14 Apr 2024 22:00:00 -0500

What Has Changed in 20 Years? (Episode #407)

Sun, 07 Apr 2024 22:00:00 -0500

Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)

Sun, 31 Mar 2024 22:00:00 -0500

Manual Bids are Dead (Episode #405)

Sun, 24 Mar 2024 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Answering Your Questions about Google Ads (Episode #404)

Sun, 17 Mar 2024 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Consent mode on websites and mobile apps - https://support.google.com/analytics/answer/9976101

Broad Match Keywords Are Cheaper (Episode #403)

Sun, 10 Mar 2024 23:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Why Your CPC is So High (Episode #402)

Sun, 03 Mar 2024 22:00:00 -0600

5 Biggest Mistakes I See In Accounts (Episode #401)

Sun, 25 Feb 2024 22:00:00 -0600

How to Rebuild Your Account (Episode #400)

Sun, 18 Feb 2024 22:00:00 -0600

Account Management - Foundations of Google Ads #10 (Episode #399)

Sun, 11 Feb 2024 22:00:00 -0600

Boundaries - Foundations of Google Ads #9 (Episode #398)

Sun, 04 Feb 2024 22:00:00 -0600

Policy Issues in Google Ads (Episode #397)

Sun, 28 Jan 2024 22:00:00 -0600

Quality Before Volume - The Principals of Google Ads #8 (Episode #396)

Sun, 21 Jan 2024 22:00:00 -0600

Metrics of Success - The Principals of Google Ads #7 (Episode #395)

Sun, 14 Jan 2024 22:00:00 -0600

Bidding Strategy Comparison (Episode #394)

Sun, 07 Jan 2024 22:00:00 -0600

HUGE Question & Answer Show (Episode #393)

Sun, 31 Dec 2023 22:00:00 -0600

Amazing New Ideas + Joey Bidner (Episode #392)

Sun, 24 Dec 2023 22:00:00 -0600

What I Learned in 2023 (Episode #391)

Mon, 18 Dec 2023 07:00:00 -0600

Risk Management - The Principles of Google Ads #6 (Episode #390)

Sun, 10 Dec 2023 22:00:00 -0600

Quality Score - The Principles of Google Ads #5 (Episode #389)

Sun, 03 Dec 2023 22:00:00 -0600

Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)

Sun, 26 Nov 2023 22:00:00 -0600

Pay Per Value - The Principles of Google Ads #3 (Episode #387)

Sun, 19 Nov 2023 22:00:00 -0600

Phases of Success - The Principles of Google Ads #2 (Episode #386)

Sun, 12 Nov 2023 22:00:00 -0600

Strategic Relevance - The Principles of Google Ads #1 (Episode #385)

Sun, 05 Nov 2023 21:00:00 -0600

My 5 Most Controversial Opinions (Episode #384)

Sun, 29 Oct 2023 22:00:00 -0500

Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)

Sun, 22 Oct 2023 22:00:00 -0500

Below First Page Bid? (Episode #382)

Sun, 15 Oct 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8

Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Let's Build a High Funnel Google Ads Search Campaign (Episode #381)

Sun, 08 Oct 2023 22:00:00 -0500

Answering 6 Questions from Listeners (Episode #380)

Sun, 01 Oct 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/xD38qOhHujo

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!

The Cheapest Traffic on Google! (Episode #379)

Sun, 24 Sep 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

This Episode on YouTube - https://youtu.be/hnyLZUau94U

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!

How to Prepare for the Upcoming Holiday Sales Season (Episode #378)

Sun, 17 Sep 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

Joey Bidner at https://joeybidner.com

This Episode on YouTube: https://youtu.be/Gu-seS8didI

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.

When to Use Exact Match Keywords (Episode #377)

Sun, 10 Sep 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/QMIu5P8Io_w

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.

9 Very Important Questions from Listeners (Episode #376)

Sun, 03 Sep 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/9oF65LaxWCQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.

What Does a Bad Search Term Look Like? (Episode #375)

Sun, 27 Aug 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Training - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!

CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374)

Sun, 20 Aug 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Show Notes:
Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

Strange Phenomenon Happening in Google Ads Right Now (Episode #373)

Sun, 13 Aug 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/kw2EEFjjzh8

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.

Answering Questions from Listeners! (Episode #372)

Sun, 06 Aug 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/hUvUbIc1RSU

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

10 Steps to Building a Search Campaign in Google Ads (Episode #371)

Sun, 30 Jul 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

This Episode on YouTube: https://youtu.be/mjteO7aefpY

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.

Difference Between Automated & Manual Bidding (Episode #370)

Sun, 23 Jul 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com/

This Episode on YouTube: https://youtu.be/kZNThdaaZfE

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

All About Budgets in Google Ads (Episode #369)

Sun, 16 Jul 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube: https://youtu.be/uKxPAHGmXpQ

Show Notes:
This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)

Sun, 09 Jul 2023 22:00:00 -0500

Get Opteo for free for two months - https://opteo.com/psp

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

How Many Keywords Should You Have? (Episode #367)

Sun, 02 Jul 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)

Thu, 29 Jun 2023 06:00:00 -0500

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Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!

Optimize Your Shopping Ads with a Special Guest! (Episode #366)

Sun, 25 Jun 2023 22:00:00 -0500

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Joey Bidner - https://joeybidner.com/

Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

Why Are You Getting Traffic But No Sales? (Episode #364)

Sun, 18 Jun 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!

Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)

Sun, 11 Jun 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.

The 4 Phases of Google Ads Success (Episode #362)

Sun, 04 Jun 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com

Show Notes:
Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.

How to Manage Risk in Google Ads (Episode #361)

Sun, 28 May 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Submit a Question - http://www.paidsearchpodcast.com

Show Notes:
Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).

Huge Announcement + Google Ads Bidding Strategies (Episode #360)

Sun, 21 May 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com

Show Notes:
Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.

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359: How To Measure Click Types in Google Ads

Sun, 07 May 2023 21:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

(3:12) Types of interactions
(7:03) Headline clicks
(9:01) Call extensions
(12:13) Site link under the ad
(17:30) Image extensions
(20:07) Driving directions
(22:33) Google Search Partners
(25:38) Display network
(31:15) Price asset
(33:52) Lead form asset
(35:37) Call ads

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358: Answers to Your Google Ads Questions

Sun, 23 Apr 2023 21:00:00 -0500

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!

(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
(13:03) How do I add a logo as an asset to my ads?
(16:59) Should I use SKAGs for competitor campaigns?
(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
(35:35) Can you control lead value with max conversions?

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357: Let’s Talk Max Conversion Bidding in Google Ads

Sun, 16 Apr 2023 21:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.

356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!

Sun, 09 Apr 2023 21:00:00 -0500

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!

(3:38) Can you have too few keywords in Google Ads?
(9:18) Dealing with different time zones
(16:26) What to do when your Google Ads results start getting worse
(23:34) Should I pin headlines in responsive ads?
(36:37) Should I run phrase and exact match keywords for the same keyword?
(48:59) Should I exclude locations I don’t want?

355: There’s Always a Solution with Google Ads

Sun, 02 Apr 2023 21:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems.

(7:47) How to test different landing pages with Google Ads

(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads

(22:35) How to run Google Ads for your small business with a really small budget

(30:35) How to make the most Google Ads for your small business if your website is really bad

354: What Are Close Variant Keywords?

Sun, 26 Mar 2023 21:00:00 -0500

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Link:
https://support.google.com/google-ads/answer/9342105

Show Notes:
You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.

353: Bidding Strategies in 2023

Sun, 12 Mar 2023 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.

352: Interesting New Features in Google Ads

Sun, 05 Mar 2023 21:00:00 -0600

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.

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351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!

Sun, 26 Feb 2023 21:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.

(2:51) How to transition from single keyword ad groups
(8:12) When to use negative keywords
(23:35) Do phrase and exact match keywords still matter?
(25:56) How to measure RSA headline success
(33:01) Multiple performance max campaigns
(36:08) E-commerce Google Ads account structure
(39:23) Getting bad leads from Google Ads
(44:17) Where to start if you are new to Google Ads

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350: The Right Way to Think About Responsive Search Ads

Sun, 19 Feb 2023 21:00:00 -0600

About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843

Show Notes:
Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.

(3:14) What is a responsive search ad?
(7:11) The power of one great responsive search ad
(9:38) The mystery of responsive search ads
(13:13) How we create responsive ad headlines
(24:29) How we create responsive ad descriptions
(26:57) The downside of pinning responsive search ads
(32:45) Do you focus on ad strength when creating responsive search ads?
(36:36) The secret to responsive search ads
(40:54) The second secret to responsive search ads

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349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign

Sun, 12 Feb 2023 21:00:00 -0600

Show Notes:
A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.

(6:18) Am I bidding too low?
(19:42) Are my keywords working?
(28:43) Am I missing good keywords?
(39:46) Should you be spending more on Google Ads?
(45:37) When is the right time to add Performance Max?

348: How to Launch a Brand-New Google Ads Account for Long-Term Success

Sun, 05 Feb 2023 21:00:00 -0600

Show Notes:
In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.

(5:25) Our mindset for new account builds in Google Ads

(9:07) Using only zip code targeting is a bad sign

(15:17) Don’t play games with your ad schedule

(18:45) The power of conversion tracking

(22:35) How many ad groups should you have?

(26:49) The exact match only strategy leads to problems

(33:29) How many keywords are enough?

(40:20) The most common bidding mistakes in Google Ads

347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!

Sun, 29 Jan 2023 21:00:00 -0600

Show Notes:
We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.

(4:04) Do you use the form asset in Google Ads?

(9:33) Why am I getting leads from locations I don’t want?

(17:15) How to get Performance Max to work for B2B

(21:14) How will AI chatbots affect Google Search and Google Ads?

(26:39) How do you do manual bids on high-spend and large Google Ads accounts?

(34:55) How granular should ad groups be?

346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More

Sun, 22 Jan 2023 21:00:00 -0600

Show Notes:
We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status.

(2:57) Do you follow a Google Ads management optimization routine?
(8:29) Should you add negative keywords at the ad group level?
(13:40) Should you add all three match types in each ad group?
(25:28) How do you manage a huge Google Ad account?
(34:10) What do you do when you see the “limited by budget” status?

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345: Image Asset Deep Dive

Sun, 15 Jan 2023 21:00:00 -0600

Link:
https://support.google.com/google-ads/answer/9566341

Show Notes:
In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics.

(6:24) Image asset overview
(13:59) Technical aspects
(35:35) Performance and optimization

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344: What's Going On?

Sun, 08 Jan 2023 21:00:00 -0600

Show Notes:
2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.

(4:03) Google Ads in 2022
(8:16) Don’t fight the system
(23:20) Keep things open
(31:29) Bidding strategies have evolved
(37:44) Conversions are really important

343: How to Lower Your Cost per Conversion - Part 2: Conversions

Sun, 25 Dec 2022 21:00:00 -0600

Show Notes:
In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.

(6:05) Intro to topic
(9:49) Add negative keywords
(17:19) Find better keywords
(22:34) Secondary Targeting
(33:14) Improve your landing page

342: How to Lower Your Cost per Conversion - Part 1: Cost per Click

Sun, 18 Dec 2022 21:00:00 -0600

Show Notes:
If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click.

(16:05) Lower your bids
(25:35) Broaden your targeting
(33:05) Try a different bidding strategy
(38:56) Improve your Quality Score

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341: Fundamental Truths About Google Ads That Will Never Change

Sun, 11 Dec 2022 21:00:00 -0600

Show Notes:
Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change.

(5:51) Introduction to the topic

(8:15) Starting simple is the best way to launch Google Ads

(9:56) Clicks and conversions come from the top ad positions

(17:50) Lifetime value is the gold standard of Google Ads knowledge

(23:45) The “black box” is real and growing

(30:43) Cost per conversion is defined by cost per click and conversion rate

(35:20) You can’t control how much you personally see your ad

(38:22) Search terms will always matter

(40:33) Ad copy and assets are the only chance you have to communicate with the search user

(43:16) The answer is always “let’s run an experiment”

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340: How to Create a Professional Google Ads Report

Wed, 07 Dec 2022 19:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns. In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.

5 Tips for the Best Google Ads Report

(12:22) It must look professional and be easily readable
(14:12) Reports need to be easily generated and customized
(16:33) Reports should include personalized commentary
(20:53) Month-to-month comparisons should be included in reports
(23:48) Reports should be customized for each client

(28:44) Screen share walkthrough of the Opteo reporting dashboard

339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads

Sun, 04 Dec 2022 21:00:00 -0600

Show Notes:
There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses.

(7:26) What is the best campaign type?
(16:44) What is the best bidding strategy?
(24:22) What are the best keywords?
(31:47) What are the best conversion actions in Google Ads

338: Decisions You Have to Make in Google Ads Part 2

Sun, 27 Nov 2022 21:00:00 -0600

Show Notes:
In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.

(5:55) What are the best bidding strategies in Google Ads?

(27:22) Why we always start with some broad match keywords

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337: Decisions You Have to Make in Google Ads Part 1

Sun, 20 Nov 2022 21:00:00 -0600

Show Notes:
Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.

(6:27) Should you run a brand keyword campaign in Google Ads?

(21:56) Discussion about Performance Max campaigns in Google Ads

(30:48) How important are exact match keywords in Google Ads?

336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing

Sun, 13 Nov 2022 21:00:00 -0600

Show Notes:
We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.

(6:19) Tracking leads is the most important part of Google Ads for small business owners

(9:54) How small business owners should think about search terms

(15:48) How small business owners should think about location settings

(20:48) Too many bid adjustments are a sign of a bad campaign

(33:35) How small business owners should structure their Google Ads campaigns

335: Advanced Discussion on Dynamic Search Ads

Sun, 06 Nov 2022 20:00:00 -0600

Show Notes:
In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned.

(6:51) Your three targeting options

(16:38) “Landing pages from your standard ad groups"

(18:35) Blocking

(23:40) The dynamic search terms report

(27:00) Results

(29:26) Lessons learned

334: The Best Google Ads Q&A Episode We’ve Ever Done

Sun, 30 Oct 2022 21:00:00 -0500

Show Notes:
In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

(5:10) Is smart bidding + RSA + broad match ideal?

(15:41) Should I block competitor searches?

(22:03) How to choose your first bids for manual bidding?

(29:29) How do you qualify the quality of the lead using the search term?

(38:45) Does Performance Max work well for all industries?

333: Dynamic Search Ads Introduction

Sun, 23 Oct 2022 21:00:00 -0500

Show Notes:
As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.

(7:42) What are Dynamic Search Ads?

(11:20) Benefits of Dynamic Search Ads

(14:52) How Dynamic Search Ad targeting works

(20:33) How ad headlines are created in Dynamic Search Ads

(25:59) When to use/not use Dynamic Search Ads

332: Pros and Cons of the Search Campaigns that We Run in Google Ads

Sun, 16 Oct 2022 21:00:00 -0500

Show Notes:
So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads.

(6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords

(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only

(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only

(26:11) Pros and cons of search campaigns with broad match and target CPA

(32:31) Pros and cons of Performance Max campaigns

(34:57) Pros and cons of dynamic search campaigns

(38:23) Pros and cons of shopping campaigns

(40:42) Pros and cons of brand campaigns

(43:10) Pros and cons of funnel-adjacent campaigns

(46:02) Pros and cons of remarketing on search campaigns

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331: Secret Settings in Google Ads

Sun, 09 Oct 2022 21:00:00 -0500

Show Notes:
As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.

(5:45) Settings overview

(8:24) Turning off/on mobile apps in display campaigns

(15:45) Final URL expansion in Performance Max

(21:20) Auto-apply recommendations

(30:00) Ad suggestions automatically added to campaigns

(35:06) Optimized targeting in display campaigns

(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language

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330: The Focus Style Management in Google Ads

Sun, 02 Oct 2022 21:00:00 -0500

Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.

(5:53) Intro to focus style management

(8:33) How to identify your goal in Google Ads

(11:00) How to improve your traffic quality in Google Ads

(18:05) How to improve your conversion rate in Google Ads

(26:45) How to handle competitors outbidding you in Google Ads

(31:31) How to simplify campaigns that are too complex in Google Ads

329: Ad Extensions Are Becoming Assets in Google Ads

Sun, 25 Sep 2022 21:00:00 -0500

Show Notes:
In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign.

(6:18) Ad extensions now being called assets

(13:39) The new ads and assets menu

(20:19) The combinations report will show how your assets display with your headlines and descriptions

(24:04) When will all this happen?

(30:13) Assets are low-hanging fruit that can make your Google Ads campaign better

328: 5 Questions to Ask Yourself About Google Ads Every Month

Sun, 18 Sep 2022 21:00:00 -0500

Show Notes:
At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential.

(5:49) Should I be running broad keywords?

(17:42) Am I running image extensions? Could I add more?

(23:43) Am I missing out on more good keyword searches in Google Ads?

(30:39) Are there any CORE negative keywords I should be adding?

(42:14) Am I leaving money on the table with Google Ads?

327: Frequency Capping in Google Ads

Sun, 11 Sep 2022 21:00:00 -0500

Show Notes:
Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.

(4:58) What is frequency capping in Google Ads

(10:50) Frequency capping for display campaigns

(17:55) Frequency capping for video campaigns

(23:00) How unique reach and frequency metrics are calculated

(28:03) How to view your reach and frequency metrics on display campaigns

(32:41) If and when you should use frequency capping

326: Advanced Tips for Performance Max Campaigns on Google Ads

Sun, 04 Sep 2022 21:00:00 -0500

Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.

(4:46) How patient should you be before judging the success of your Performance Max campaign?

(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns

(16:34) Defining your goals - Do you focus on new customers or returning customers?

(23:29) What budget should you give your Performance Max campaign?

(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign

(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions

325: Introduction To Performance Max Campaigns

Sun, 28 Aug 2022 21:00:00 -0500

Show Notes:
We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max.

(4:55) What’s going on with Performance Max in Google Ads?

(12:08) Performance Max campaigns explained

(21:40) How much control do you have in a Performance Max campaign?

(24:55) What is an audience in Google Ads Performance Max campaign?

(33:34) What ad assets do you use with Performance Max?

(37:00) How Performance Max works with search campaigns

324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A

Sun, 21 Aug 2022 21:00:00 -0500

Show Notes:
In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.

(4:06) When to make changes to an account? Is there a statistical percentage you should wait for?

(9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc?

(15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks?

(25:48) Is there a way to improve the position metrics for max conversion bidding strategy?

(35:14) Will changing the budget on a target CPA bidding campaign restart the learning phase?

(41:45) How do you convert a SKAG campaign into a theme-focused campaign?

323: The New Google Tag Looks Amazing!

Sun, 14 Aug 2022 21:00:00 -0500

Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/

Show Notes:
Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.

(7:40) The importance of setting up conversions on new Google Ads accounts

(11:05) What is changing with the new Google Tag?

(14:17) Where is the New Google Tag available

(18:42) Automatic event detection is coming with new Google tag

(20:20) Cross domain traffic is coming with the new Google Tag

(23:44) User-provided data is coming with the new Google Tag

(28:33) Combining tags with the new Google Tag

(33:45) Centralized sitewide tagging with the new Google Tag

(35:56) Setting up conversions is easy with the new Google Tag

322: Recent Google Ads Surprises

Sun, 07 Aug 2022 21:00:00 -0500

Show Notes:
Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.

(5:16) The state of Google Ads

(11:00) Have you seen broad keywords with 10/10 quality scores?

(25:23) Results we’re seeing with max conversion bidding

(34:02) How to get more volume with Performance Max (multiple campaigns?)

(44:42) Remarketing is powerful

321: How to Get to the Top of Google Ads

Sun, 31 Jul 2022 21:00:00 -0500

Show Notes:
New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter.

(4:00) Why do advertisers want to be in the top position on Google Ads?

(7:18) Determining which keywords to show up number one on Google Ads

(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)

(19:02) How to find your ad position in Google Ads

(23:41) How showing up in the top position in Google Ads affects your budget and impression share

(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong

(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)

(44:13) Focusing too much on quality score in Google Ads

(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?

320: 3 Ways to Improve Quality Score

Sun, 24 Jul 2022 21:00:00 -0500

Links:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130

Show Notes:
Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads.

(6:02) How often should you optimize for quality score?

(13:56) How to make ads more relevant to keywords in Google Ads

(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)

(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?

(36:05) How to make your landing page better to get higher quality scores in Google Ads

319: The 3 Rules of Google Ads Management

Sun, 17 Jul 2022 21:00:00 -0500

Show Notes:
There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign.

(8:20) The first rule of Google Ads management - Bids and Budget

(24:04) The second rule of Google Ads management - Quality of Traffic

(38:16) The two third rules of Google Ads management - Segments

318: Interesting Experiments to Run in Google Ads Right Now

Sun, 10 Jul 2022 21:00:00 -0500

Show Notes:
We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now.

(7:04) Why we like running experiments in Google Ads

(12:37) Running an experiment in Google Ads to test bidding strategy

(21:07) Ad variation experiments in Google Ads

(30:56) Running an all broad keyword experiment campaign in Google Ads

(38:10) Testing a huge increase in bids with an experiment in Google Ads

(44:12) Testing landing page performance in Google Ads with an experiment

(47:15) Testing Small ideas with Google Ads experiments

317: What’s the Best Bidding Strategy in Google Ads?

Sun, 03 Jul 2022 21:00:00 -0500

Show Notes:
In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.

(4:19) The current state of bid strategies in Google Ads

(10:24) Maximize clicks bidding strategy in Google Ads

(21:01) Maximize conversions bidding strategy in Google Ads

(33:26) Maximize conversion value bidding strategy in Google Ads

(39:19) Target impression share bidding strategy in Google Ads

(45:54) Manual bidding strategy in Google Ads

316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?

Sun, 26 Jun 2022 09:00:00 -0500

Show Notes:
The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.

(4:24) Sometimes broad keywords work amazing in Google Ads

(11:21) Options for an entirely broad account

(28:30) Options for adding phrase and exact and the pros and cons of each

315: The Second-Best Google Ads Q&A We’ve Ever Done!

Sun, 19 Jun 2022 21:00:00 -0500

Show Notes:
We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists.

(5:21) What happens if you have the same keyword in two Google Ads campaigns?

(13:00) What do you think about Bing ads? Should I use them more?

(19:46) What you do think about using the “Similar” audiences in Google Search?

(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?

314: Week 1 Checklist for New Google Ads Campaigns

Sun, 12 Jun 2022 21:00:00 -0500

Show Notes:
Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).

(5:08) What to do on day 1 of a new Google Ads campaign

(14:39) What to do on day 2 of a new Google Ads campaign

(24:54) What to do on day 3 of a new Google Ads campaign

(31:09) What to do on day 4 of a new Google Ads campaign

(35:43) What to do on day 5 of a new Google Ads campaign

(38:32) What to do on day 6 of a new Google Ads campaign

(41:56) What to do on day 7 of a new Google Ads campaign

313: How to Improve Your Clickthrough Rate in Google Ads

Sun, 05 Jun 2022 21:00:00 -0500

Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875

Show Notes:
Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads.

(5:49) What is the clickthrough rate in Google Ads?

(10:39) How much does clickthrough rate determine success in Google Ads?

(16:29) What is a good clickthrough rate in Google Ads?

(25:45) How do ad positions in Google Ads affect clickthrough rate?

(28:29) Is a high clickthrough rate good for quality score in Google Ads?

(42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads

(53:39) Should you pause low CTR keywords in Google Ads?

(57:40) How negative keywords can help raise your clickthrough rate in Google Ads

312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage

Sun, 29 May 2022 21:00:00 -0500

Show Notes:
We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.

(5:44) The difference between the quantity of leads and quality of leads in Google Ads

(13:53) Using search terms to influence lead quality in Google Ads

(24:13) Using ad copy to get better leads in Google Ads

(28:35) How your landing page influences lead quality

(32:07) Lead forms versus phone call leads in Google Ads

(37:31) How demographics influence lead quality in PPC campaigns

(46:33) The global, high-volume keywords that have to be a part of every campaign in Google Ads

(52:39) Loosening up your judgment of search terms that might not look right

311: Click Share Column Deep Dive

Sun, 22 May 2022 21:00:00 -0500

Links:
About click share - https://support.google.com/google-ads/answer/6299696

Show Notes:
Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns.

(11:07) Why did we decide to talk about click share?

(13:54) What is click share in Google Ads?

(18:09) What click share data tells you

(20:52) How click share works

(28:33) How to increase your click share in Google Ads

(35:36) If and how we’re going to start using click share in Google Ads

310: The Secrets to Getting More Leads from Google Ads

Sun, 15 May 2022 21:00:00 -0500

Show Notes:
So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.

(8:42) Intro to topic

(10:34) Quantity vs. quality of leads

(16:20) Increase your budget to get more leads

When your campaign is functioning perfectly, this is the only answer.

(24:16) Advertising options in addition to search ads

Try Search Partners, remarketing, or Bing

(31:05) How to get more leads by increasing your bid position in Google Ads

(37:42) Using settings to get more leads in GA

Try changing your language, location, schedule, and audience settings

(43:26) How to get more leads from Google by using more keywords

Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords.

309: How Small Businesses Should Think About Advertising on Google Ads

Sun, 08 May 2022 21:00:00 -0500

Show Notes:
A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.

(4:49) Why should small businesses advertise on Google?

You can start small, track things, and it's the future. Better start learning now.

(14:21) What does success look like on Google Ads for small businesses?

Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.

(22:23) How long does it take to be successful on Google Ads?

There is no set time period, but generally, you should have it running smoothly by month 3.

(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?

An amount you’re comfortable with to last 3 months. It can be less than $500, but $1,000 or more is preferred.

(43:12) Why should small businesses keep it simple when starting out on Google Ads.

Keeping it simple means fewer mistakes.

(48:57) When is it time to grow your Google Ads budget?

When you understand what’s going on and want to build on what's helping you achieve profitability.

308: The Best Google Ads Q&A We’ve Ever Done

Sun, 01 May 2022 21:00:00 -0500

Show Notes:
We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads.

(5:00) How to make good results GREAT with ever deeper optimizations in Google Ads

(10:09) Thoughts about dynamic geographic insertion in responsive search ads

(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget

(23:32) Thoughts on dynamic keyword insertions

(27:39) How to manage the search terms report in Google Ads these days

(37:37) Setting values on conversions in Google Ads on primary and secondary conversions and (42:44) what values to set

(51:14) How to think about setting the target CPA high or low in Google Ads

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307: Exciting Updates to Conversion Tracking in Google Ads

Sun, 24 Apr 2022 21:00:00 -0500

Please support our sponsors because they make the show possible!
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796

Show Notes:
There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.

(5:18) Call from Ads
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.

(10:54) Calls from website
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry.

(17:41) How to view calls
The Call details report provides the phone number, duration, time of call, and is it was answered or missed.

(24:15) How to set up lead form conversions in Google Analytics without any code
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted.

(42:36) Primary vs. secondary conversions
“Include in conversion column” is gone and replaced with primary and secondary.

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306: Call Extensions Deep Dive

Sun, 17 Apr 2022 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
About call extensions - https://support.google.com/google-ads/answer/2453991

Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works.

(9:02) Overview of the call extension feature in Google Ads

(13:54) How does the call extension work?

(21:20) The three levels of call extensions

(23:55) Why don't I see my call extension?

(32:55) Can my call extensions show on desktop?

(35:27) How your call extensions can appear

(46:17) Device preference when setting up call extension

(49:22) How to schedule your call extension

(51:00) Forwarding numbers and call extensions

(57:03) Calls bid adjustment

305: Performance Max Campaigns in Google Ads

Sun, 10 Apr 2022 21:00:00 -0500

Show Notes:
We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective.

(8:03) What is performance max?

(15:43) What we like about performance max

(30:40) What we don't like about performance max

(40:17) When we would use performance max

304: How to Eliminate Google Ads Stress

Sun, 27 Mar 2022 21:00:00 -0500

Show Notes:
There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them.

(7:02) Intro to topic

(9:42) Search terms are the most important part of Google Ads

(15:54) How keyword match types lead to success

(22:51) Stop searching in Google to see your own ads

(28:22) How to use broad keywords for success

(35:13) The two secrets to using responsive ads
- Use ad copy you like
- Balance your needs with Google

(42:42) Think critically about conversion data in Google Ads

303: Two Really Interesting Things That We’re Finding Out About Responsive Ads

Sun, 20 Mar 2022 21:00:00 -0500

Show Notes:
With the changes to expanded texts ads coming in July, we recently released 3 episodes doing a deep dive into responsive search ads. Since then there have been two interesting things we've learned regarding the ad strength tool and an advanced location feature. In this episode, we investigate if our ads are being limited due to ad strength and discuss how we're responding. We also share an advanced location feature that you'll absolutely love and have a chat with the man who told us about it, Ryan Suchit.

(7:45) We need to talk about ad strength on responsive ads
Are your ads being limited due to ad strength? The campaign is being throttled in some way, but we don't know how much you’re being limited.

(31:20) Advanced location feature in responsive ads
If Google knows the location of your user, they will put the city, state, or country (depending on which option you select). If they don’t know, they’ll put in your default text.

(42:27) Interview with Ryan Suchit

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Send us your questions here - https://paidsearchpodcast.com/contact-us/
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302: Amazing Google Ads Q&A Episode

Sun, 13 Mar 2022 22:00:00 -0500

Show Notes:
We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good results, software as a service (SaaS) keywords, blocking websites in a dynamic remarketing campaign, SKAGs for e-commerce, and how NFTs might affect Google Ads.

(4:04) Targeting a national campaign for good results
I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results?

(12:08) Software as a service (SaaS) keywords
I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off. I just can't fathom why the keywords I have selected wouldn't work at all.

(21:29) Blocking websites in a dynamic remarketing campaign
Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?

(31:22) SKAGs for e-commerce
I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?

(38:38) NFTs effect on Google Ads
Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?

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301: Beginner's Guide to Google Ads

Sun, 06 Mar 2022 21:00:00 -0600

Show Notes:
Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market share from you by allowing them to get further and further ahead on Google Ads. Don't wait! In this episode, we're explaining how you can get started easily and safely.

(7:49) How long should you give your campaign before you expect to see results?
Results take time. Wait a minimum of 90 days.

(10:20) How to set your first month’s budget
It will vary depending on the business, but don't budget more than you can afford to lose in 3 months if you didn't get a single conversion. For most businesses, $1000 per month is a good jumping-off point.

(15:34) Turn search partners and display network off on campaign
If you're new to Google Ads and concerned with your budget, you want to focus your advertising on Google only.

(21:14) Location targeting with advanced options
People are constantly on the move. Go as wide as possible in your service area.

(31:35) Bidding
Start by using automated bidding with max clicks.

(35:29) Match types
Try using broad match with max clicks or phrase match; exact match can restrict your results. The most important thing is having good keywords.

(43:17) How to find a good set of no brainer, high-value keywords you can't get hurt with
There is no fool-proof method. The key is to test and learn.

(48:36) Ads
You only need 1 responsive ad in the ad group. Do not include the name of your company in that ad.

(50:18) Extensions
Extensions are different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets. You don't get to control how often they show up.

(51:38) How you can track leads
Calls from ads, website calls, and lead forms

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300: The State of Google Ads (What's Changed and What's the Same)

Sun, 27 Feb 2022 21:00:00 -0600

Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.

(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP

(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.

(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.

(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work.

(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.

(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.

(45:10) Weird Search Partners data
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.

(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential.

(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.

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299: What Kind of Results to Expect from a YouTube Campaign in Google Ads

Sun, 20 Feb 2022 21:00:00 -0600

Show Notes:
In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing what kind of results you can expect from your YouTube campaign after it's built by running through various campaign metrics and offering some ideas about how you can improve your campaign.

(7:20) Views vs. Impressions
Impression - thumbnail is shown (in-feed) or video is watched under 30 seconds (in-stream); View - the video is watched more than 30 seconds

(9:43) View rate (percentages)

(17:27) CPV (Cost Per View)
Can be as low as $0.01; typically $0.03 - $0.07

(20:21) Clicks and Cost Per Click
CPC looks high because it accounts for total spend divided by clicks

(24:12) Conversions

(27:39) Earned
Views, subscribers, shares, likes

(32:54) What should I expect from a YouTube campaign?
High volume on gaming, music, and entertainment content, rare lead generation or sales, opportunities to build your assets, cheap testing

(36:39) How can I improve my YouTube campaigns?
Use exclusions, define your goal metric then test and optimize for it

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298: How to Build a YouTube Campaign in Google Ads

Sun, 13 Feb 2022 21:00:00 -0600

Show Notes:
YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have experience with search campaigns and marketing, YouTube is very doable. In this episode, Chris and Jason explain the types of ads you can run on the platform, walk through bidding strategies, and offer some examples of audiences and content targeting.

(7:41) What ads can you run on YouTube?
In-stream and In-feed video ads (formerly discovery ads)

(15:03) What bidding strategy should you use?
CPM (focuses on impressions) and CPV (focuses on views)

(20:29) Where do I show my video ads on YouTube?
Audiences (people), videos (content), demographic

(28:13) What are some example audiences?
Interest & habits - Sports: golf enthusiasts, Olympics fans
In-Market - Baby: early childhood education, toys

(34:34) What are some examples of content targeting?
Topics, keywords, placements

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297: 5 Data Columns in Google Ads You Must Understand!

Sun, 06 Feb 2022 21:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Links:
About optimization score - https://support.google.com/google-ads/answer/9061546

Relative CTR - https://support.google.com/google-ads/answer/2454071

Understand your conversion tracking data - https://support.google.com/google-ads/answer/6270625

About view-through conversions - https://support.google.com/google-ads/answer/6270625

Show Notes:
In this episode, Chris and Jason break down 5 data columns in Google Ads that they consider underused or get asked about frequently.

(5:33) News - Facebook shares plunge more than 20%

(9:30) Optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform and is able to determine your campaign's goal through your bid strategy.

(17:54) Relative CTR
Relative CTR measures how your ads perform on Display Network sites compared to other ads on the same sites.

(28:45) Conversion Value/Cost
Conversion value per cost estimates your return on investment. It's calculated by dividing your total conversion value by the total cost of all ad interactions.

(32:53) View-through conversions
View-through conversions tell you when customers see, but don't interact with your ad, but then later complete a conversion on your site.

(42:39) Active Bid Adjustment (at the ad group level)
Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

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296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!

Sun, 30 Jan 2022 21:00:00 -0600

Show Notes:
We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex setup to the new "SKAG" structure, and the differences among broad, phrase, and exact match negative keywords.

(4:37) How do I get to the top of the search and maps?

(18:05) Re: your brand campaign episode - what if your company name is also a keyword for the company? [our company name] is the same keyword [clients] might search for.

(23:25) Let's say my click share is 60% and I have 60 clicks. I know that the meaning is that there are 40 clicks that I could have received, but didn't. My question is does it mean the 40 clicks went to my competitor’s ads? Or it could have gone to my organic ad or my competitor's organic ad? Does click share measure from a potential click from paid media only?

(33:31) With bounce rate becoming obsolete and being replaced in GA4, do you think Google has been calculating it wrong all this time? Can you shed any insights on how bounce rate and engaged sessions may differ or be the same?

(39:58) How do you transition from a very complex setup with multiple campaigns and ad groups that are time-consuming and low performing to the new SKAG structure?

(45:33) I'd appreciate you talking about negative keywords and how precise they are now versus in the past and if things are changing in the less "word for word" Google Ads world we live in today. And what are the differences in broad, phrase, and exact match negative keywords if any?

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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions

Sun, 23 Jan 2022 20:00:00 -0600

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Links:
Choose your bid and budget - https://support.google.com/google-ads/answer/2375454
About average daily budgets - https://support.google.com/google-ads/answer/6385083

Show Notes:
The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they get the most and share some insights into why it's best to start small, the difference between daily budget vs. daily spend limit, and why changing the budget too often goes against the system. They also answer some questions from the PSP Facebook group.

(6:09) What should my Google Ads Budget be?

(14:08) Why did Google overspend my budget today?

(23:36) How often should I change my budget?

(29:29) What does limited by budget mean?

(36:10) Search impression share lost due to budget

(40:35) When to use shared budgets

(43:51) When the daily budget is too close to the cost per click.

(46:27) Does a bigger budget than you need allow campaigns to run harder?

(52:06) Questions from PSP Facebook Group on Facebook

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294: Responsive Search Ads Deep Dive - Part 3

Sun, 16 Jan 2022 22:00:00 -0600

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Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

Show Notes:
This week we're wrapping up our 3-part deep dive into responsive search ads by reviewing tips for entering headlines, discussing how to create new test ads, and revealing some important information about pinning headlines.

(7:04) Tips for entering your headlines
Keep it simple. Focus on relevancy and solving users' search problems.

(18:39) Creating new test ads as time goes on
"Removing or editing any headlines or descriptions can change the ads that are serving and may impact your performance."

(21:34) Pinning headlines
"Headlines or descriptions pinned to Headline position 1, Headline position 2, or Description position 1 will always show."

(35:40) Our biggest takeaways from "About responsive search ads"

293: Responsive Search Ads Deep Dive - Part 2

Sun, 09 Jan 2022 22:00:00 -0600

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Jason Rothman - https://rothmanppc.com/

Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791

Show Notes:
This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to the Google Ads help article "About responsive search ads" including what they do, how they work, and how mastering them can benefit you.

(5:28) Why it's time to learn

(10:51) What do responsive search ads do?

(20:41) Interesting nuggets

(27:44) How can responsive search ads help you?

(40:54) How responsive search ads work

292: Responsive Search Ads Deep Dive - Part 1

Sun, 02 Jan 2022 22:00:00 -0600

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Links:
Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101

About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208

Show Notes:
As we start off 2022, we both agree responsive search ads are the most important topic of the year, especially given the changes to expanded text ads coming in June. So over the next couple of episodes, we're doing a deep dive into responsive search ads starting by getting back to basics with ads copy, then digging into the technical side next week.

(5:00) Introduction to the "Create effective Search ads Write compelling, genuine ad copy" Google Ad help article

(8:44) Craft messaging that focuses on user needs and benefits - Nothing changes. Focus on the users.

(16:06) Tip - use what worked in expanded text ads and move it into responsive ads

(19:39) Tie your headline and description line's messaging to your keywords - Use keywords, but focus on the high-volume ones

(24:41) Avoid generic sales language in your ads. Use more specific and relatable CTAs - Generic is a four-letter word

(32:47) Check Ad strength for insights into how users may react to your ads - Ad strength is a guide, not a grade?

(42:11) Review cross-campaign asset reporting - Does THIS ONE lead to ad rank/quality score implications?

291: What Worked Awesome in Google Ads This Year

Sun, 26 Dec 2021 22:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022.

(7:21) Being fluent in “funnel” language

(18:22) Using conversion values and the conversion value/cost column

(27:39) Impression absolute top percentage and impression top percentage

(33:53) The breakdown of Jason's "perfect" account

(46:35) Our biggest concern for 2022 - responsive ad headline usage

290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022

Sun, 19 Dec 2021 22:00:00 -0600

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Show Notes:
As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022.

(4:44) Match type changes/conversion tracking

(19:26) Search terms with zero clicks

(25:13) Sunsetting expanded text ads

(35:27) Image extensions

(40:34) YouTube/audiences & more placements

(45:48) Conversion goals

(46:57) Performance max campaigns

(48:48) The state of Google

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289: How to Trust Your Instincts with Google Ads

Sun, 12 Dec 2021 22:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They need to listen to you.

(3:41) Intro to topic

(7:59) Work backward from your goals
Why are you running ads? Remarketing, sales, leads? Work backward. Trust your instinct. Help your agency. Guide them, not the other way around.

(8:43) Keywords

“Google Ads manager keywords” tend to be too high funnel. You focus on problems your customers have. Use the keyword planner, Google searches, and old search terms data to mine for ideas.

(15:45) Landing page vs website

The agency delivered a generic landing page. Your customers want info that will help them. Trust your instinct, just make your site a little more trackable.

(19:08) Ad copy

Dynamic keyword insertion is the worst of the worst agency idea versus copy you know will do great with your customers.

(24:56) Conversion tracking

Agencies try to stuff conversions. Trust your instinct.

(30:08) Time

How long will it take to know if the agency strategy is working? Trust your instinct and fire them if they’re not listening to you. Good Google ads managers listen.

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288: What is Going on with Phrase Match Keywords?

Sun, 05 Dec 2021 22:00:00 -0600

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Show Notes:
We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article. If you embrace it by using your negative keyword skills and second-level thinking, there are a lot of opportunities.

(6:22) Introduction to the main topic

(8:21) Changes to phrase match and broad match modifiers and Jason's theory about personalized results (https://support.google.com/google-ads/answer/10286719)

(16:21) Examples of how the changes are affecting results

(29:31) Should I just run exact match keywords?

(32:26) Is the looseness a bad thing or a good thing?

(34:54) Does Google know about the user?

(38:08) Do search terms even matter?

(39:20) How do I control my search terms?

(40:30) How does this affect brand campaigns?

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287: B2B Campaigns in a B2C World

Sun, 28 Nov 2021 22:00:00 -0600

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Chris Schaeffer - https://www.chrisschaeffer.com/
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Show Notes:
Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends for spot-on keywords, and Google Ads is not your ultimate problem solver, but we have some tips that will help put the odds in your favor.

(10:19) Intro to topic

(15:42) Cabinet wholesaler example

(16:52) Solutions to find B2B keywords

(25:30) Audiences

(27:25) Remarketing

(29:35) Negative remarketing

(32:14) How to maximize B2B keywords with high volume B2C searches

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286: Google Ads Q&A With Some Awesome Questions

Sun, 21 Nov 2021 22:00:00 -0600

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Show Notes:
This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the value of long-tail keywords, how the presence of different match types of the same keywords may affect the ad group, reducing the damage of "other search terms," and tips for breaking into an industry with an extremely high average CPC.

(3:44) Q: I’ve got a small lead gen campaign running on manual CPC using ad group bid levels that has been running well for 45 days. I made the move to maximize conversions without setting a target CPA. Only 2 days in and conversions are going well, but the CPC has gone crazy high. Is this to be expected?

A: Yes, it is to be expected. You need to have a solid number of conversions. Try experimenting as a way to test without regret. If you wanted to go automated, try a click strategy with a max CPC bid limit.

(15:30) Q: When I choose keywords I often type in phrase match and exact match. Should I be tapping into longer tail keywords? The short tail phrase is often of higher value than the long tail. Can I settle with this approach, or do I need to pause the short tail phrase and add in the long tail search terms I’m seeing as keywords to give them a chance to perform?

A: Leave the long-tail keywords (defined as more than 3 words) alone. Start with simple phrase match and gather data, then make decisions about how to get better-qualified searches and isolate them. If you're using manual, add those searches as keywords and pull down bids on the short tail and up on the long tail.

(25:04) Q: I’ve got a mixed bag of keyword types in my ad groups. Is it okay to have the same keyword in the same ad group but in different keyword match types? How does the presence of the different match types of the same keywords affect the ad group, if at all?

A: Phrase and key match hardly affect things at all. Keep broad versions of keywords in different campaigns so you can control the budget.

(32:34) Q: How can I reduce the damage of “other search terms?”

A: There’s nothing you can do about it, so it's best not to worry about other search terms. The percentage varies a lot by industry with the highest being searches that contain personal information.

(42:38) Q: How do I break into a niche/industry that has an extremely high average CPC?

A: Try using broad keywords, you might be surprised. The quality might look awful, but you might get conversions. If your daily budget is too small compared to the average in the industry, things won't run as smoothly. Try running a few days with a bigger daily budget. Have patience.

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285: The Places Where Your PPC Campaign Could Be Leaking

Sun, 14 Nov 2021 22:00:00 -0600

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Show Notes:
Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.

(6:59) What is a "leaky" campaign vs. a bad campaign?

(9:50) #1. Broad keywords

(15:11) #2. Search partners + Google search

(22:39) #3. Display network + Google search

(26:23) #4. A large number of clicks on sitelinks

(33:20) #5. Get directions and get details clicks

(38:54) #6. Automated extensions (sitelinks)

(40:35) #7. Call extension outside of business hours

(43:20) #8. Dynamic search ads

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284: Longtail Keywords Are Dead

Sun, 07 Nov 2021 21:00:00 -0600

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Show Notes:
In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replaced them with “full context” keywords. Chris also breaks down several match-type agnostic examples that help explain the concept for a wide variety of industries.

(4:11) What is a longtail keyword?

Keywords that are 3+ words in length that go beyond an action term plus a core term; super low volume, highly niched keywords

(9:18) Why did we use longtail keywords used?

Word to word targeting used to be possible

(12:07) Why are longtail keywords dead?

With the loosening of match types, now we have to match idea to idea/topic to topic/theme to theme; search results are more individualized based on other data

(16:42) What is a “full context keyword”?

3 or more words that express a complete thought that define the search firmly in the search funnel

Examples by industry –

(24:17) Medical technology
(27:41) E-commerce
(33:00) Rentals
(37:57) Furniture
(45:42) Home services
(47:57) Travel

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283: Simple and Essential Questions for Improving Your Google Ads Results

Sun, 31 Oct 2021 22:00:00 -0500

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal.

(9:08) What do you want - leads or sales? Who has those leads?

Consider the person who needs the product/service your company is offering. Think about what device they might be using and what kind of frame of mind they’re in when searching. It's not about the person, it’s about how they’re searching. Think about the individual, not the group demographics.

(13:06) How do we get in front of that person?

Consider the searcher's concerns in the keywords/search terms as well as the ad copy. Responsive ads are coming in June 2022 which will offer quick feedback on the quality of your ad copy (determined by AI) but may affect your ability to connect with the individual on an emotional level. A poor rating might mean your ad isn't served as often, but you can trust the data to see if it’s effective.

(29:20) Are my keywords and search terms getting results?
Are they matching my “get in front of the person” goals or taking me off that path? This is a constant adjustment and an ongoing improvement process. Modify by using full context keywords or negative keywords.

(41:41) Am I getting good conversion rates?
“Good” is a relative term. It depends on the industry you're in and who you’re selling to. You can’t base the success of a Google Ads campaign solely on the conversion rate. If they’re not converting, it usually comes down to the presentation of the product or service on the website.

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282: Google Ads Q&A

Sun, 24 Oct 2021 22:00:00 -0500

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Show Notes:
This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing a campaign, and what to do if your conversion rate is showing over 100%.

(3:47) Q: Could you talk about the staffing and recruiting industry? It seems like a different beast with more targeting restrictions and high CPCs.

A: It’s a unique industry because of the intensity by which people search. High volume, high response, and a lot of competitors mean you have the unique opportunity to try a lot of experiments. Drill down on what job you offer specifically.

(12:42) Q: My client is not able to track conversions. Would you accept clients who have this setup? How do you judge success? How do you know what to optimize?

A: It’s not as big of a problem as it seems. The campaign will never be as good as it would if you had the tracking/conversion data, but it’s still a good value for marketing money because of search terms, CPC, and keywords. You can judge success on many other secondary factors.

(19:24) Q: Do you think the ad preview tool is useful for clients to see their own ads without affecting search results?

A: It’s usually a last resort to a client who doesn’t see their ad. Because we’re working with a digital product, we have to work with the numbers we see.

(25:48) Q: Will stopping my ads have a negative impact on a campaign and/or account level due to a build-up of negative history on the days the ads aren’t running? Ideally, we would like to run our ads every day but sometimes we aren’t able to due to budget and cash flow problems.

A: There is not a negative impact on a campaign just because you pause it, but there is a momentum shift. You’re not being hurt, but you’re not getting the benefit of the momentum. The second part of the question is a budget consumption issue. Someone is overstepping the budget and not appropriately distributing it across a month.

(31:39) Q: We’re an eCommerce site only tracking sales as conversions, but are seeing a 500% conversion rate on one click/keyword. Can you convert more than once from one click or is this a bug?

A: This is a conversion tracking issue. Go to search terms and search by conversion rate then look at the conversion count setting – change it from “every” to “one”. It could also be an issue with the conversion tracking code placement.

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281: The Two Things That Happen When You Launch a New Google Ads Campaign

Sun, 17 Oct 2021 22:00:00 -0500

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Show Notes:
Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or too little that will help you tease out what’s causing the issue and fix your campaign. We also discuss search news about new site link design testing.

(5:06) Google Ads With Larger Sitelinks Block Design Also

(8:59) Too much traffic is typically caused by either a keyword quality issue, an auction issue (location and time), or a position and CPC issue (bidding too much)

(11:20) Are one or more keywords literally driving all your traffic?
Break them out into their own campaign to cap them (if automated), lower bids on them (if manual), or pause them if they’re no good.

(14:39) Are your search terms garbage?
What keywords are bad search terms coming from? Are you running broad or loose phrase? Or did you miss the mark on your targeting and you’re not in the right spot in the funnel?

(20:44) Are you running on too many auctions?
Too big with your location and time settings? Feel free to get choosier – better location, better times

(21:17) Bidding too much? Budget being spent way too fast?
Check absolute top percent and top percent and see if you can lower bids and still spend your full budget (but get more clicks overall).

(26:16) - Not enough auctions?
Are your location and time settings reasonable?

(28:47) Are you bidding too low?
Check absolute top percent, top percent, and impression share lost due to ad rank.

(31:00) Are your keywords too tight?
Check search volume for your area in the keyword planner. Are you only using exact match? Are your keywords super long-tail (4 or more words)?

(36:52) Final tips
For both problems, experiment with one change for a day or two and see if it helps. Sometimes it will take multiple days to solve. Plan on this being your first 30-45 days.

Remember, you can run multiple campaigns playing around with these changes and options and see if any of the campaigns perform better.

Ramp-up is real. Maybe it’s not low volume and it’s just ramp up or watch out maybe you’ll be in ramp-up for a week then all of the sudden you’ll start getting a ton of bad traffic and too much traffic will be your issue.

Search News:
Google Ads With Larger Sitelinks Block Design Also - https://www.seroundtable.com/google-larger-sitelinks-block-design-on-google-ads-32189.html

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280: How to Minimize Bad Traffic on Search Campaigns

Sun, 10 Oct 2021 22:00:00 -0500

Show Notes:
“Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being more selective about the traffic you get. Remember, the goal is profitability and then growth. Shrink your campaign, get an awesome ROAS, then increase spend as much as you can.

(4:14) “If the market is bigger than your budget, then you have the ability to be more selective about what traffic you get inside of that market.” – Jason

(6:51) Review search terms for low quality coming from high volume and loose keywords

“It can be hard for a client to understand that even if they like a keyword and it makes sense for their business, there’s a difference between something making sense and it being a good keyword or an appropriate keyword vs. understanding we’re limited by budget and focusing on great keyword.” – Jason

(10:40) Possibly prune lower performing ad groups

“It’s such a joy to see clear metrics ad group to ad group. Pruning gives attention to what matters most.” - Chris

(13:30) Segment partners data

If you’re not aware of Search Partners, look it up. It might be eating up some of the budget you don’t need to be spending.

(16:17) Device performance

It’s as important as pausing an ad group or an unproductive keyword. Adjustments will depend on the type of business.

(19:23) Review location settings

Consider layering cities, zip codes, neighborhoods, and counties with radius.

(22:20) Review the schedule

Are you 24/7 or not? Not all times are of equal value.

(29:00) Age demographics

“It’s always the last thing I go to. I have no proof of how old the user actually is.” – Chris

(33:42) Income demographics

Make changes only after you have a significant amount of data to prove a certain demographic is showing high profitability and you’re severely limited by budget.

(35:47) Consider targeting specific audiences (based on observation data)

“If the observation shows great volume and conversion rate on the audience, it’s not that risky to target only that audience plus the keyword.” - Chris

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279: How We Keep Conversion Tracking Simple and Easy

Sun, 03 Oct 2021 22:00:00 -0500

Show Notes:
This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our clients, ways to track conversions, and conversion settings.

(5:04) What comes to mind when you think of conversion tracking?

"It's the #1 missed simple thing in Google Ads. You set it once, then it provides data for the rest of your account." – Chris
"As good as you are at Google Ads, you’ll always be better if you can get more conversion data." – Jason

(9:18) Ways to track conversions

Website calls, call extension, website forms, sales

(12:40) Should I be tracking soft conversions such as newsletter signups, views of contact page, time on site, etc.?

"No, those things don’t matter. I don’t care about things that don’t’ generate revenue or aren’t a significant action for the client. They’re of interest, but not value-driven." – Chris

(20:48) Setting conversions up inside google ads account

The settings you choose will play out in the columns on the conversation actions page under "measurement."

(21:49) In the count column, should I use "count one conversion for conversion" or "count every conversion"?

"If you are an e-commerce advertiser, you can go with "count every conversion" because every conversion is a purchase. If you’re doing anything outside of e-commerce, go with "count one conversion" because every action is derived from an individual and that individual is one opportunity." – Chris

(24:46) "Include in conversions" – the most misunderstood column

"This is a trigger to determine if it’s a hard sale or soft lead. If you uncheck 'include in conversions,' it no longer tracks in the 'conversions' column; it moves the tracking 'all conversions' column." - Chris

(29:16) Click through conversion window

The window can be set up to 90 days, but 30 days is standard. Extending the conversion window allows someone who previously clicked on your ad without converting to return (even organically) and act, then attribute the conversion to the original click.

(34:50) Tag assistant and tracking a thank you page vs. clicks on a button

"I do use Tag Assist in Chrome. I like it but it’s just a starting point to let you know if you're having a big problem." - Jason

It's much easier to track thank you pages. A thank you page conversion occurs when someone fills out a form and goes to a thank you page that contains the conversion code. When they see that thank you page, the client gets a conversion. "Clicks on a button" conversions occur when a user clicks the button to submit a form.

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278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)

Sun, 26 Sep 2021 22:00:00 -0500

Show Notes:
Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also do some higher-level thinking about the possibilities of responsive search ads.

(3:47) News – Expanded text ads are phasing out in June of 2022

(8:26) What are responsive ads?

“It’s basically you adding a bunch of information to a bunch of blank lines (headlines, descriptions, URL) about what your business does and why someone should click on your ad and Google picks the best one for that one auction.” – Chris

(16:11) What is pinning?

“It’s a compromise on Google’s behalf. Without pinning we would have no control. It’s a small ability to make decisions in a system that would otherwise be completely optimized based on Google’s algorithm.” - Chris

(23:50) What is ad strength?

Ad strength is measured according to 4 categories to optimize headlines – add more headlines, include popular keywords in your headlines, make your headlines more unique, or make your descriptions more unique.

(29:11) Our insights on responsive search ads

“If an ad group has 100 impressions and you have a responsive search ad in there and 2 or 3 expanded text ads, I would bet the responsive ad would get about 90% of those impressions.” - Jason

(32:28) Strong click through and conversion rates

“Simply the fact that it gives you feedback on your ad copy and rotates it out leads to better click-through rates. - Chris

(36:01) Jason’s idea for themed responsive ads

Themes would include categories like pricing, reputational, etc. that would allow you to see what connects best with search users.

Search News:
Making it easier to show the right message on Search - https://support.google.com/google-ads/answer/11031467

About responsive search ads - https://support.google.com/google-ads/answer/7684791

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277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!

Sun, 19 Sep 2021 22:00:00 -0500

Show Notes:
In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns.

(2:57) Q: If Google is already showing my ads for close variants of a keyword, what's the benefit of adding it as a keyword inside an ad group?

A: The reason I like to add keywords and not just rely on close variants is that I like the opportunity to make decisions for myself about if this is important to me. There are special opportunities you can take on. - Chris

(8:16) Q: If I'm targeting a specific location and my service keywords are triggering for anyone searching that search term from my chosen location, is there any benefit in adding geo keywords?

A: 100% yes, you should add geo keywords as their own keywords. - Jason

(11:22) Q: I've been having issues getting client ads to show up. I know it's a bad idea to search for client ads, but there are times when I want to physically test something with tracking or just see an ad.

A: Use the Ad Preview and Diagnosis tool. It simulates a Google result for keywords in specific locations. - Chris
I look at my Google Ads account and through the data, I can see what’s happening. - Jason

(24:19) Q: I'm only using manual CPC in my campaigns when I see a keyword that is below the first-page bid, I wonder if I should optimize my keywords to be on the first page or not.

A: The idea of a first-page bid is a misunderstood concept. It just means you’re below the standard for the first-page keyword, so expect lower traffic than if you bid more. I never think about 1st page or 2nd page, I just look at the data. - Jason

(33:40) Q: We were talking with an agency that creates a new campaign for every audience. I would love your input on the pros and cons of doing this.

A: That is tremendously complex and there are no pros to doing it that way. I have nothing good to share about it. - Chris

(38:13) Q: If one of our distributors pays for Google PPC against similar or exact keywords we ourselves are paying for to drive traffic to our website, does that hurt more than it benefits us?

A: Having another advertiser in the auction hurts you, but there will be other products similar to yours out there, so seeing your product through a distributor's ad still gives you double the chance of selling. - Jason

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276: The Right Way to Run Brand Campaigns in Google Ads

Sun, 12 Sep 2021 22:00:00 -0500

Show Notes:
In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics.

Defining a brand campaign (3:07)
When you have someone searching for your company name (or anything exclusive to your company) and you have a keyword that targets it specifically and directs them to your website. It’s designed to capture the people looking for you. The advantage is that you control the messaging. - Chris

When competitors are bidding on your brand name (6:42)
Seeing a competitor positioned above you in organic results is the only justification for bidding on your own brand. The purpose of a brand campaign is to protect your company name. – Chris
Just because you don’t see someone out there when you do a search, it doesn’t mean no one is targeting your brand name or no one will start. So there might be a benefit to having a brand campaign going to get ahead. – Jason

Analyzing ROAS/Cost per lead with and without brand leads (10:49)
This is typically the biggest abuse we see, whether it's intentional or not. When you have a blend of brand searches inside your marketing search campaign, it loses its integrity by blending the value of a brand search with a non-brand.

Allowing brand keywords to show in sales/lead gen search campaign (21:49)
Mixing data is the biggest mistake you can make whether it's out of neglect or ignorance. Doing it wrong is ignoring what kind of traffic you're getting, how the keywords are reacting, and what the ecosystem looks like inside the search term report. To keep your data accurate, add your band name as negative keywords to your main search campaigns and run it as its own campaign.

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275: The 5 Most Common Questions We Get from Existing Clients

Sun, 22 Aug 2021 22:00:00 -0500

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Show Notes:
In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021.

News - Google Ads three strike policy (3:58)

Should I spend more? (8:32)
“Are you happy with the results? Is it providing a good return to your business? If it is, then yes. I think we should. If it’s ‘I don’t know’ then we should make it more efficient for you first.” - Chris

Why don’t I see my ad? (16:14)
"The first problem is you may not be searching the right terms. Second comes back to money – we’re limited by budget or the bids are not high enough." - Chris

How can we improve? (22:00)
“How do you want to improve? What are the goals here? If you’re wanting a better CPC or better cost per lead, let’s keep looking at our narrow quality campaigns. If you want to find something new to get more and more leads, we’ll talk about the wide/explorer approach to Google Ads.” - Jason

Why isn’t It working like when we first started? (27:33)
"This is an auction system; you have to deal with competitors. Maybe the price of business has gone up. That’s the most common answer, not that I give, but that I actually find with the data.” - Jason

How can we get more? (33:46)
"The best answer of all is 'Let's spend more!'" - Chris

Search News:
Three strikes, you’re out: Google’s new ad policy violations pilot - https://searchengineland.com/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612

Piloting a new 'strikes' system to address repeat ad policy violations - https://support.google.com/google-ads/answer/10957124

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274: The 5 Most Common Questions We Get From New Clients

Sun, 15 Aug 2021 22:00:00 -0500

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Show Notes:
This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names.

What should my cost per click be? (10:57)
“I’m CPC agnostic. I don’t care if my CPC is 25 cents or $1000. What I care about is my cost per lead.” - Jason

How much should my budget be? (14:40)
“The budget should be whatever you can risk in your first month and not ruin your business.” - Chris

Please look at my website. What do we need to fix? (19:28)
“I get this question every time I get a new Google Ads client and 70% of the time there’s nothing to be worried about on the website.” - Jason

Should I have some landing pages created? (23:29)
“There are times I recommend landing pages, but for those of you that have a moderately decent website with service pages with local or product information, pricing, a phone number or a form - that’s usually the best way.” - Chris

Is it working? (27:33)
“It is ridiculous to expect your long-term results will be what you see during the first 30 days.” - Jason

How do we track things? (31:51)
“I break it down into the 3 ways we can track things – lead forms, phone calls on the website, and calls from phone ad extension clicks.” - Jason

Should I bid on my competitors’ name? (40:57)
“If you want to do it, it should be intentional.” - Jason

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273: How To Handle The Google Ads Algorithm Black Box

Sun, 08 Aug 2021 22:00:00 -0500

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Show Notes:
This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it impacts their management, and for which changes in a Google Ads account the black box factors into their decision making and for which changes it does not. It’s a fascinating topic and we hope you enjoy the episode. Thanks for listening and sharing the show with friends.

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272: Did You Know About These Advanced Data and Settings Options in Google Ads?

Sun, 01 Aug 2021 22:00:00 -0500

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Show Notes:
This week the guys take you further into the Google Ads platform and walk you through some advanced data and settings opportunities that exist inside of a Google Ads account. They cover out-of-the-way areas of a Google Ads account that are a few clicks away, including billing thresholds, the notes panel, responsive ad combinations, the words that make up your search terms, ad group targeting, and more. Thanks for listening and enjoy the episode.

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271: What Facebook Advertisers Need To Know About Google Ads

Sun, 25 Jul 2021 22:00:00 -0500

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Show Notes:
This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to Google Ads to start advertising. Thanks for listening and enjoy the episode.

Search News:
Google Ads optimized targeting gradually rolling out - https://searchengineland.com/google-ads-optimized-targeting-gradually-rolling-out-350490

Use optimized targeting - https://support.google.com/google-ads/answer/10538014

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270: The Impact of Image Extensions

Sun, 11 Jul 2021 22:00:00 -0500

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Show Notes:
This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their importance. Thanks for listening and enjoy the episode.

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269: Advanced Google Ads Tips For HVAC Companies

Sun, 04 Jul 2021 22:00:00 -0500

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Show Notes:
This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal with seasonality, whether or not to run remarketing ads, and more. Thanks for listening and enjoy the episode.

Search News:
Google Ads Is Deprecating Broad Match Modifier (BMM) Keywords In Late July - https://www.seroundtable.com/google-ads-is-deprecating-broad-match-modifier-31683.html

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268: Three Common Mistakes That Can Limit Your Potential Success In Google Ads

Sun, 27 Jun 2021 21:00:00 -0500

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Show Notes:
This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong way and only trying out one part of the funnel, potential mistakes with automation, and trying to overengineer your account. Thanks for listening and enjoy the episode!

Search News:
Google Delays Cookie Removal to Late 2023 - https://www.wsj.com/articles/google-delays-cookie-removal-to-late-2023-11624542064

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267: My PPC Ads Stopped Working. Now What?

Mon, 21 Jun 2021 09:00:00 -0500

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Show Notes:
This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wondering how to improve things. In today’s episode, we’ll talk about why this happens, how to fix it, and what questions to ask. Thanks for listening and enjoy the episode!

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266: Google Ads Q&A

Mon, 14 Jun 2021 10:00:00 -0500

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Show Notes:
Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode!

Search News:
Deliver engaging Search ads with image extensions - https://support.google.com/google-ads/answer/10700789

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265: What Does a Google Ads Expert Do?

Mon, 07 Jun 2021 09:00:00 -0500

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Show Notes:
What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!

Search News:
https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959

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264: Cannibalization Inside A Google Ads Account

Mon, 31 May 2021 12:00:00 -0500

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Show Notes:
This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks for listening!

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263: Redefining SKAGS

Mon, 24 May 2021 09:00:00 -0500

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Show Notes:
This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.

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262: The Most Common Questions We Get From New Google Ads Advertisers

Mon, 17 May 2021 11:00:00 -0500

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Show Notes:
This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ads and helps us understand what they’re worried about, what they think is possible, and what they’d like to accomplish with their Google Ads campaigns. We appreciate the fresh perspective newcomers give us and we wanted to share these common questions and our answers with you. Thanks for listening and enjoy the episode!

Search News:
New certification for health insurance advertisers - https://blog.google/products/ads-commerce/new-health-insurance-certification/

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261: Important Information About Keyword Match Types That You Don’t Want To Miss

Sun, 09 May 2021 16:00:00 -0500

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Show Notes:
Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Search News:
Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html

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260: The 5 Rules of Keyword Quality

Sun, 02 May 2021 22:00:00 -0500

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Show Notes:
This week the guys cover the five rules of keyword quality. They share what the five quality levels are and they give examples of keyword quality levels for multiple industries. Knowing the quality level options can help you select the right kinds of keywords for your campaign goals and your budget. Thanks for listening and enjoy the episode!

Search News:
Google Earnings Smash Sales Records as Digital Ad Market Booms - https://www.wsj.com/articles/google-alphabet-googl-1q-earnings-report-2021-11619493812

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259: Interesting Results From Two Google Ads Smart Campaigns

Mon, 26 Apr 2021 09:00:00 -0500

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Show Notes:
This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!

Search News:
A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715

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258: Smart Campaigns - Advantages & Disadvantages

Mon, 19 Apr 2021 10:00:00 -0500

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Show Notes:
Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantages of each. They also have some interesting news about a new feature in the recommendations section of Google Ads. Thanks for listening and sharing the show!

Search News:
Google Ads rolling out auto-applied recommendations - https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739

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257: 5 Questions Google Ads Beginners Must Ask Themselves After The First Month

Mon, 12 Apr 2021 10:00:00 -0500

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Show Notes:
One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask, and we cover those on today’s episode. Thanks for listening and sharing!

Search News:
Amazon Surpasses 10% of U.S. Digital Ad Market Share - https://www.wsj.com/articles/amazon-surpasses-10-of-u-s-digital-ad-market-share-11617703200

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256: Chris's Favorite PPC Hacks

Sun, 04 Apr 2021 19:00:00 -0500

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Show Notes:
This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data to view on the ad schedule page, the benefits of targeting your locations a certain way, what you can learn from audiences, and a way to use filters to get data for individual words in your search terms report. Thanks for listening and sharing the show, enjoy the episode!

Search News:
Bing Ads now has ad suggestions with auto-apply - https://about.ads.microsoft.com/en-us/blog/post/march-2021/introducing-ad-suggestions-with-auto-apply-to-boost-ad-performance

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255: Google Ads Q&A With Some Great Questions!

Mon, 29 Mar 2021 11:00:00 -0500

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Show Notes:
This week we have a great Q&A episode! The guys answer questions about how to deal with competition that is willing to bid more than you are, how to get in front of very specific groups of search users, if Lazy Man builds can apply to e-commerce campaigns, and how we approach the lead form extension. Thanks for listening and enjoy the episode!

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254: Comparing Google Shopping Ads To Google Search Ads

Sun, 21 Mar 2021 19:00:00 -0500

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Show Notes:
This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the episode, and if you’d like more Google Shopping episodes, please let us know. Thanks for listening!

Search News:
Google to Stop Selling Ads Based on Your Specific Web Browsing - https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specific-web-browsing-11614780021

Charting a course towards a more privacy-first web - https://blog.google/products/ads-commerce/a-more-privacy-first-web/

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253: 3 Rules To Make Manual Bidding Easier

Mon, 08 Mar 2021 10:00:00 -0600

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Show Notes:
Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding can also be easy. It doesn’t have to be difficult. These three rules for manual bidding will make it easier to do and can also lead to more effective management. We hope you enjoy the episode and thanks for listening!

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252: Is ROAS The Gold Standard of Google Ads?

Mon, 01 Mar 2021 11:00:00 -0600

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Show Notes:
We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold standard of Google Ads. Thanks for listening and we hope you enjoy the episode!

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251: Questions And Answers About Google Ads

Sun, 14 Feb 2021 20:00:00 -0600

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Show Notes:
This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’re running automated bids, and how running broad keywords affects the search terms review process. Thanks for listening and we hope you enjoy the episode!

250: The Best, Worst, and Secret Columns in Google Ads

Sun, 07 Feb 2021 13:00:00 -0600

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Show Notes:
This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to interpret that data. In this episode, we talk about some important columns that we focus on, some that don’t matter much to us, and some special ones that provide us with some great data. Thanks for listening and we hope you enjoy the episode!

249: The 8 Types Of Keywords In Google Ads

Mon, 01 Feb 2021 06:00:00 -0600

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Show Notes:
This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening and enjoy the episode!

248: 5 Assumptions About Ad Rank That Are No Longer Correct

Mon, 25 Jan 2021 10:00:00 -0600

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Show Notes:
The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formula, where things stand today, and they show how five common assumptions about ad rank are no longer correct. Very important topic, thanks for listening.

About ad position and Ad Rank - https://support.google.com/google-ads/answer/1722122

Ad Rank thresholds - https://support.google.com/google-ads/answer/7634668

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247: Google Ads Strategies For Beginners

Sun, 17 Jan 2021 21:00:00 -0600

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Show Notes:
Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific industries. Thanks for listening and enjoy the episode.

246: Advanced Ways to Get More Traffic with Google Ads

Mon, 11 Jan 2021 10:00:00 -0600

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Show Notes:
On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting strategies. Thanks for listening and enjoy the episode.

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245: The Correct Perspective For Google Ads Success

Mon, 04 Jan 2021 11:00:00 -0600

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Show Notes:
There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we recommend an external perspective that is focused on the customer. In this episode we share some ideas and strategies on how to achieve that external perspective. Thanks for listening and enjoy the episode!

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244: The Last Q&A Of The Year!

Mon, 21 Dec 2020 10:00:00 -0600

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Show Notes:
This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to use when adding new keywords from the search terms report, if the green yellow keyword strategy still works, and what attribution model to use from conversions. Thanks for listening and enjoy the episode!

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243: Are You Managing A Superstar Google Ads Account And Don't Even Know It?

Mon, 14 Dec 2020 09:00:00 -0600

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Show Notes:
Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthrough rates and cost per clicks that these accounts achieve is downright shocking. The guys talk about how to identify a superstar Google Ads account, and the things these accounts have in common. Thanks for listening and enjoy the episode!

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242: The Lazy Man Build Strategy For Display Campaigns

Sun, 06 Dec 2020 18:00:00 -0600

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Show Notes:
The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This strategy can be a simple, fast, and effective way to start running ads on the Google display network. Thanks for listening and for sharing the show. Enjoy the episode!

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241: How To Grow Brand Awareness With The Google Ads Display Network

Sat, 28 Nov 2020 18:00:00 -0600

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Show Notes:
This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on YouTube. Thanks for listening and for sharing. Enjoy!

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240: Amazing Google Ads Q&A Episode!

Sun, 22 Nov 2020 22:00:00 -0600

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Show Notes:
This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to make sense of a bunch of conversion data when many of the conversions are not relevant, how to use Google Ads to grow brand awareness, how to deal with terrible quality scores, and much more. Thanks for listening and for sharing. Enjoy!

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239: How We Think About & Test Automated Bidding Strategies

Mon, 16 Nov 2020 10:00:00 -0600

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Show Notes:
Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show!

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238: It’s Time To Re-Think Keyword Match Types And Their Risk Levels

Sun, 08 Nov 2020 21:00:00 -0600

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Show Notes:
On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match types. In this episode we discuss new ways to think about match types, we equate different types of match types and keywords with other match types, and we talk about why and when we pursue this kind of thinking about match types.

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237: Introducing A Unique Google Ads Strategy That’s Low Risk & High Reward

Mon, 02 Nov 2020 09:00:00 -0600

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Show Notes:
This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. The strategy helped Jason stumble upon a 63% conversion rate in one ad group and a 19% conversion rate in another ad group. And these discoveries were made using this low risk, high reward strategy, which is the best part of the strategy. Enjoy this episode and thanks for listening and sharing.

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236: Huge Google Ads Q&A With Some Awesome Questions!

Mon, 26 Oct 2020 09:00:00 -0500

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Show Notes:
This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view ad copy, how many keywords should go in an ad group, if Lazy Man Builds work on small campaigns, and more! Thanks for listening and enjoy!

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235: The Perfect Landing Page Checklist

Sun, 18 Oct 2020 21:00:00 -0500

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Show Notes:
Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my landing page for strong Google Ads results? And so forth. Those questions inspired the guys to put together this perfect landing page checklist that helps advertisers get their landing page to the point of doing no harm so a great Google Ads campaign can get the results it deserves. This landing page checklist is broken into three sections: content, conversions, and technical. Thanks for listening and enjoy!

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234: Improve Your Performance And Efficiency With Google Ads Editor

Sun, 11 Oct 2020 21:00:00 -0500

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Show Notes:
Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do things faster in Google Ads, and they share some unique tools that you can only do on Editor. Google Ads Editor is a must have skill set for a serious Google Ads professional, and there’s so much that it can do! Enjoy and thanks for listening!

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233: Easy Ways To Slow Down Google Ads Spend Without Hurting Your Performance

Mon, 05 Oct 2020 11:00:00 -0500

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Show Notes:
Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking about ways to lower spend but keep the campaign on and running, instead of pausing your campaign entirely. In this episode they guys talk about reasons why you shouldn’t turn off your campaign, and then they cover ways you can lower your spend temporarily without hurting your long-term results or ability to get your performance back to where it was before you lowered your spend. Lots of great strategy talk in this episode, and we hope you enjoy it. Thanks for listening and enjoy the episode!

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232: Giant Google Ads Q&A Part 2

Sun, 27 Sep 2020 23:00:00 -0500

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231: Giant Google Ads Q&A Part 1

Mon, 21 Sep 2020 08:00:00 -0500

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Show Notes:
This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show!

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230: How To Use Search Terms Like A Pro

Mon, 14 Sep 2020 12:00:00 -0500

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Show Notes:
This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for listening and enjoy the show!

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229: The Search Terms Report Is Changing

Sat, 05 Sep 2020 18:00:00 -0500

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Show Notes:
This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening and enjoy!

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228: Google Ads Q&A: Campaigns Based On Device, Negative Keywords, Search Terms, And More!

Mon, 31 Aug 2020 07:00:00 -0500

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Show Notes:
Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy!

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227: Solutions For Low Search Volume & No Search Volume

Sun, 23 Aug 2020 14:00:00 -0500

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Show Notes:
This week the guys talk about two very difficult search engine marketing situations, when there is not enough search volume for your keywords and even worse, when no one is searching for your product or service. They describe these situations and why they exist and they give some examples. And then they provide some solutions for how to handle these situations. Thanks for listening and enjoy!

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226: Huge Google Ads Q&A! Budgets, Conversions, Bidding, & More

Mon, 17 Aug 2020 08:00:00 -0500

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Show Notes:
This week the guys answer your questions about Google Ads. Questions include how to know if more budget will bring in better results, how to manage conversion tracking with lots of clients, how automated bidding compares to manual bidding, and how we use headline 3. Thanks for listening and enjoy!

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225: Competitive Metrics Columns

Mon, 10 Aug 2020 09:00:00 -0500

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Show Notes:
This week the guys cover the search impression share metrics and the competitive metrics columns. They talk about how they use the competitive metrics columns day to day, what situations they help them solve, and how these columns help them achieve client goals. It was a fascinating and fun discussion. Thanks for listening and enjoy!

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224: How To Grow The Lazy Man Build After Launching

Mon, 03 Aug 2020 10:00:00 -0500

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Show Notes:
This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening and sharing the show with friends.

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223: The Lazy Man Build

Mon, 27 Jul 2020 07:00:00 -0500

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Show Notes:
This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next week we’ll be talking about the next steps that come with launching a Lazy Man build and how to optimize it after your initial results. Thanks for listening and enjoy!

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222: Google Ads Q&A Episode: Manual Bidding, How To Know What To Bid, and How To Run Ads In Multiple Languages

Sun, 19 Jul 2020 17:00:00 -0500

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Show Notes:
This week the guys do a Google Ads Q&A episode and answer your questions about manual bidding, how to know what your bids should be, and how to run Google Ads campaigns in multiple languages. Thanks for listening and enjoy!

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221: What Google Ads Management Looks Like On Long-Term Successful Accounts

Sun, 12 Jul 2020 22:00:00 -0500

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Show Notes:
Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk about what managing long-running accounts looks like and the kind of management they do on Google Ads accounts that have been running successfully for a really long time. Thanks for listening and enjoy!

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220: Easy Google Ads Keywords Strategy That Leads To Success

Sun, 05 Jul 2020 23:00:00 -0500

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Show Notes:
Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. The guys explain what the three types of keywords are and how to handle each type. Thanks for listening and enjoy the episode!

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219: Automated Bidding Or Manual Bidding In Google Ads? How We’re Bidding In 2020!

Sun, 28 Jun 2020 16:00:00 -0500

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Show Notes:
This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for listening and enjoy the episode.

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218: Amazing Google Ads Q&A Episode (Negative Keywords, Ad Scheduling, and Geo Keywords)

Sun, 21 Jun 2020 20:00:00 -0500

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Show Notes:
This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep sending them in over at our website: https://paidsearchpodcast.com/contact-us/

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217: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 4

Sat, 13 Jun 2020 14:00:00 -0500

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Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the series is about what you can do with the content on your website to help you get great PPC performance. The guys talk about the importance of scannable content, clear headlines, how to handle social media links, and much more.

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216: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 3

Sun, 07 Jun 2020 21:00:00 -0500

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Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This third episode in the series is all about ways to make your website work great visually for PPC. The guys talk about the importance of visual in general, and then they cover tips about videos, pictures, logos, and more.

Weekly After Show:
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215: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 2

Sat, 30 May 2020 09:00:00 -0500

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Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This second episode in the series is about how to make your website conversion tracking friendly. Tracking all conversions can take your Google Ads campaign performance to the next level, and the guys talk about ways to make conversion tracking easy and to make sure you’re getting as many conversions as possible.

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214: The Ultimate Website Checklist For PPC: How To Make The Perfect Website For Unbelievable Google Ads Performance, Part 1

Mon, 25 May 2020 08:00:00 -0500

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Show Notes:
Getting quality traffic and running a great Google Ads campaign is only half the battle. In order for that great traffic to convert and turn into new customers, you also have to have a good website. Why work so hard to get good traffic if the website you take them to is bad and doesn’t convert at a high rate? You have to do both well. This week we’re launching a multiple episode series all about website advice, specifically for a Google Ads campaign. We share website tips that will help you get the most from your Google Ads campaign, and we break down the website tips into five sections; tech specs, conversion tracking friendliness, visual, content, and miscellaneous. This first episode in the series covers the tech specs. Thanks for listening and enjoy the episode!

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213: Looking At A Google Ads Campaign With Medium Funnel Keywords

Sat, 16 May 2020 14:00:00 -0500

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Show Notes:
This week on the PSP Chris walks Jason through two unique campaigns he’s running on Google Ads. One of them focuses on medium funnel keywords, and the other campaign has an interesting pure broad keyword strategy that’s combined with targeted audiences. Jason asks questions about the campaigns and strategies and Chris gives insights into how he came up with the strategies and how they’re working. It’s a fascinating discussion about Google Ads. Thanks for listening and enjoy the episode!

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212: How To Study Your Competition In Google Ads

Mon, 11 May 2020 09:00:00 -0500

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Show Notes:
Do you ever wonder what your competition is up to in Google Ads? Today on the PSP we talk about how we study our competition in Google Ads. We cover the auctions insights report, how to instantly find out if your competition is horrible at Google Ads, what you can learn from their ads, and much more. Thanks for listening, please share, and enjoy!

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211: When To Give Up On Keywords + How To Start Over + Locations In The Ad Copy

Wed, 06 May 2020 23:00:00 -0500

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Show Notes:
On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and if using locations in the ad copy works and whether it’s worth doing. Thanks for listening and enjoy the show!

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210: What Metrics To Look At When Testing Ad Copy In Google Ads

Sun, 03 May 2020 15:00:00 -0500

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Show Notes:
Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for listening and enjoy!

Test and optimize creative messages - https://support.google.com/google-ads/answer/6167129

The Best Ads Testing Metrics for Lead Generation Campaigns - https://bgtheory.com/blog/the-best-ads-testing-metrics-for-lead-generation-campaigns/

Weekly After Show:
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209: Exact Match Variants + Remarketing On Search + Language Settings

Wed, 29 Apr 2020 19:00:00 -0500

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Show Notes:
On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search campaign. And then to close the show they answer a question about running ads and keywords in a different language than the language that’s on the website, and that leads to a discussion about the language settings in Google Ads. Thanks for listening and enjoy the show!

Weekly After Show:
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208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance

Mon, 27 Apr 2020 03:00:00 -0500

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Show Notes:
This week the guys talk about conversion tracking mistakes advertisers make in Google Ads that end up hurting their performance. These mistakes include not tracking conversions in the first place, getting the conversion settings wrong, and not selecting the correct conversion attribution for your situation. We hope you enjoy the episode and thanks for listening!

Weekly After Show:
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207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better

Wed, 22 Apr 2020 23:00:00 -0500

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Show Notes:
On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share bidding and if they use automated bids to get a feel for a campaign before switching to manual, and if they’ve ever experienced a broad keyword campaign working better than an optimized campaign with tighter keyword match types.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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206: The Hidden Metrics of Google Ads

Sun, 19 Apr 2020 23:00:00 -0500

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Show Notes:
This week we talk the hidden metrics of Google Ads. These metrics give you amazing data insights, and we tell you how to access them and how they can help you make decisions. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic

Wed, 15 Apr 2020 23:00:00 -0500

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Show Notes:
Today the guys answer questions about how to get commercial leads when most of your keywords are producing residential traffic. Getting B2B leads from keywords that produce mostly B2C traffic is a very difficult thing to do, and the guys share their advice on how to solve that issue. They also answer a question about how to improve your Google Ads account during this downtime if you’re not advertising right now. And they finish the episode answering a question about adding audiences to search campaigns.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries?

Mon, 13 Apr 2020 02:00:00 -0500

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Show Notes:
This week it’s time for a great debate! The guys debate whether or not Google Ads professionals should specialize in a small amount of industries, or if they should work for all different kinds of industries. The debate gets heated, but respect is shown throughout the argument. What side are you on? Is it better to specialize or to work for lots of industries?

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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203: Using Google Ads Editor To Scale Account Build

Wed, 08 Apr 2020 23:00:00 -0500

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Show Notes:
Today the guys answer questions about how to use Google Ads editor to scale an account build, to what extent we track monthly budget, and if Google Analytics goal importing is as accurate as Google Ads conversion code.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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202: The Perfect Google Ads Account Checklist Part 4

Mon, 06 Apr 2020 12:00:00 -0500

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Show Notes:
The guys continue their discussion of the perfect Google Ads account checklist. Today the guys finish up the perfect Google Ads account checklist, covering display, YouTube, landing pages, and the recommendations tab.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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201: Small Daily Budget With Large Cost Per Click

Wed, 01 Apr 2020 23:00:00 -0500

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Show Notes:
This week the guys answer questions about what to do when you have a small daily budget with a high average cost per click, and also a question about unique cookies versus unique users on remarketing campaigns. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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200: The Perfect Google Ads Account Checklist Part 3

Mon, 30 Mar 2020 00:00:00 -0500

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Show Notes:
The guys continue their discussion of the perfect Google Ads account checklist. Today in part three they go over remarketing.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure

Wed, 25 Mar 2020 23:00:00 -0500

Show Notes:
This week the guys answer questions about the below first page bid status, low impression keywords, types of conversions, max conversion bidding, and ad group structure. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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198: The Perfect Google Ads Account Checklist Part 2

Mon, 23 Mar 2020 08:00:00 -0500

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Show Notes:
This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

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197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords

Wed, 18 Mar 2020 22:00:00 -0500

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Show Notes:
Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Weekly After Show:

196: The Perfect Google Ads Account Checklist Part 1

Mon, 16 Mar 2020 10:00:00 -0500

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Show Notes:
This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items related to keywords and settings.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments

Thu, 12 Mar 2020 10:00:00 -0500

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Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including questions about click fraud and invalid clicks, testing ad copy, and when to make audience bid adjustments. Thanks for listening and sharing the show, and we hope you enjoy the episode!

More From Google Ads Help:
Invalid clicks - https://support.google.com/google-ads/answer/42995
Ad Traffic Quality - https://www.google.com/ads/adtrafficquality/
Exclude IPs - https://support.google.com/google-ads/answer/2456098

Weekly After Show:
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194: Are You Overmanaging Your Google Ads Search Campaign?

Mon, 09 Mar 2020 07:00:00 -0500

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Show Notes:
This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt your results? We answer those questions and more in this episode about overmanaging a Google Ads campaign.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns

Wed, 04 Mar 2020 21:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketing; and importing campaigns from Google Ads to Bing Ads.

Thanks for listening and sharing the show, and we hope you enjoy the episode!

About Target ROAS bidding - https://support.google.com/google-ads/answer/6268637

All conversions - https://support.google.com/google-ads/answer/6317098

Import campaigns directly from Google Ads - https://help.ads.microsoft.com/apex/index/3/en-us/51050/

192: Why Did Your Google Ads Campaign Results Change?

Mon, 02 Mar 2020 07:00:00 -0600

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SHOW NOTES:
This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provides. And we also talk about how we review and audit campaign performance in general and what kinds of metrics we look at when we're trying to figure out why a campaign's performance changed over a period of time. Thanks for listening and enjoy the episode!

About explanations - https://support.google.com/google-ads/answer/9000655

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191: The Current State Of Keyword Match Types In Google Ads

Mon, 24 Feb 2020 07:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 3 from April of 2016, which was about keyword match types. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We cover broad match keywords, one word keywords, close variants, negative keywords, and much more. Thanks for listening and enjoy the episode!

Weekly After Show:
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190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?

Mon, 17 Feb 2020 08:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we're looking back at episode 2 from April of 2016, which was about keyword research. We play some clips from that episode and talk about what we said then and if we still agree with those comments now. We talk about keyword funnel, high funnel searches and they traffic quality they produce, how to start doing keyword research, the keyword planner, and much more! Thanks for listening and enjoy the episode.

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189: The Best Google Ads Q&A Show We've Ever Done!

Sun, 09 Feb 2020 18:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SKAGS, and many other great questions about Google Ads. Thanks for listening and sharing the show, and we hope you enjoy the episode!

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188: Need More Keywords? Try Dynamic Search Ads.

Mon, 03 Feb 2020 08:00:00 -0600

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Show Notes:
This week on the Paid Search Podcast, Chris and Jason discuss Dynamic Search Ads (DSA). DSA is an automated strategy in Google Ads that lets Google create ad headlines and target keywords based on the information on your website. It's a cool way to try and find new keywords to target, and it's a great tool to have in your Google Ads skill set. Thanks for listening and enjoy the episode!

Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
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187: Reasons Why You’re Not Spending The Full Budget and How To Fix It

Sun, 26 Jan 2020 20:00:00 -0600

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Show Notes:
This week on the Paid Search Podcast, Chris and Jason discuss the issue of not being able to spend the full budget on a Google Ads campaign. The guys discuss how much of an issue this is, why it is frustrating, and then they go over reasons why this could be happening, including issues having to do with keywords, settings, and mistakes. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
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186: Don't Make These Common Google Ads Mistakes That We See During Audits

Sun, 19 Jan 2020 16:00:00 -0600

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Show Notes:
This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actions as a conversions, letting a small number of bad-performing keywords dominate your results, and making too many bid adjustments. The guys also discuss how you can find out if you are making these mistakes and how to fix them. Thanks for listening and sharing the show, and we hope you enjoy the episode!

Help us grow the show:
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185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords

Mon, 13 Jan 2020 07:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keywords. Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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184: New Year, New Awesome Google Ads Q&A!

Sun, 05 Jan 2020 17:00:00 -0600

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Show Notes:
Welcome back to the PSP! This week we're doing a questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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183: PPC Agency Clients and How to Best Serve Them

Mon, 30 Dec 2019 08:00:00 -0600

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Show Notes:
Hi everyone! This week we're finishing up the PPC Agency series. In this episode we talk about the different types of PPC agency clients that we've experienced over the years. We discuss the different types of clients, what characteristics make them unique, and how to best serve them and get them the best possible results for their campaigns. We hope you enjoy the episode and thanks for listening!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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182: How To Manage a Large Number of PPC Clients

Mon, 23 Dec 2019 06:00:00 -0600

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Show Notes:
Welcome back to the Paid Search Podcast! This week we're continuing our month-long series on running a PPC agency, and we're discussing how PPC agencies can manage lots of client accounts efficiently and still be effective and get great results. We cover an example of a hypothetical client, and we explain the things we would focus on weekly, monthly, and quartlery. Thanks for listening and enjoy the episode!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency

Sun, 15 Dec 2019 21:00:00 -0600

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Show Notes:
This week we're continuing our month-long series on running a PPC agency. This week's episode is on the 3 step process we use to turn PPC leads into actual clients. It's a great system for making the most of the leads that come in, and we hope you enjoy the episode!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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180: How To Use Systems To Grow Your PPC Agency Without Going Crazy

Mon, 09 Dec 2019 01:00:00 -0600

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Show Notes:
Welcome back to the PSP! This week we're starting a month-long series on running a PPC/Google Ads agency. The first episode in this series is on how we use systems to run all aspects of a PPC agency, including marketing, selling, builds and management, reporting, and customer service.

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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179: Huge Google Ads Q&A Part 2

Mon, 02 Dec 2019 10:00:00 -0600

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Show Notes:
Welcome back to the PSP! This week we're doing part 2 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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178: Huge Google Ads Q&A Part 1

Mon, 25 Nov 2019 10:00:00 -0600

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Show Notes:
Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.

Sun, 17 Nov 2019 16:00:00 -0600

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Show Notes:
Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with targeted audiences. It's a very interesting strategy. We hope you enjoy the episode!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up

Sun, 10 Nov 2019 16:00:00 -0600

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Show Notes:
Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost per click, how helpful using experiments has been, and understanding why the new account ramp up exists.

Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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175: How Ad Rank Works In Google Ads

Mon, 04 Nov 2019 07:00:00 -0600

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Show Notes:
Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what position your ads shows in and whether or not it shows up at all. The guys breakdown how Ad Rank works and how it influences their campaign management. Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

Ad Rank - https://support.google.com/google-ads/answer/1752122
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174: Ad Variations Tool and Other Google Ads Insights

Sun, 27 Oct 2019 22:00:00 -0500

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Show Notes:
Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then Jason talks about his Google Ads sweet spot theory and how he dealt with some strong competition lately. Then the guys discuss the right ways to lower and raise bids based on a couple different goals. Thanks for listening and enjoy the show!

About ad variations - https://support.google.com/google-ads/answer/7438541

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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173: Must Listen Large Google Ads Q&A

Mon, 21 Oct 2019 11:00:00 -0500

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Show Notes:

Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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172: How to Manage Google Ads Campaigns WITHOUT Average Position

Sun, 13 Oct 2019 20:00:00 -0500

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Show Notes:

Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we run down a checklist on how to deal with average position no longer being available.

Average position sunset begins the week of September 30th - https://support.google.com/google-ads/answer/9439546

About top and absolute top metrics - https://support.google.com/google-ads/answer/7501826

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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171: How To Get Good Results In The First Month On Google Ads

Mon, 07 Oct 2019 11:00:00 -0500

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Show Notes:

This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's important for advertisers to see that Google Ads is working and on the agency side of things it's important to show your clients that things are going to work. So getting good results within the first month is important. In this episode we lay out a game plan for getting good results in the first month. We talk campaign structure, ad group structure, ads, and keywords. Enjoy!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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170: 5 Step Plan To Fix A Drop In Google Ads Conversions

Sat, 28 Sep 2019 23:00:00 -0500

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Show notes:

Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can be a very stressful and difficult situation. Here's a 5 step plan to fix your Google Ads campaign when conversion performance starts to get worse all of a sudden. This 5 step plan should help you get your Google Ads campaigns back on track! Thanks for listening and enjoy the show!

Please leave us a rating or review on Apple Podcasts, please share the show with your friends, and join us for the after show every week on Patreon! It's just $2 or $4 a month and we do an after show every week.

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169: How To Convey Value To PPC Clients When They Say It's Not Working

Mon, 23 Sep 2019 01:00:00 -0500

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Show notes:

We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them great results, but they're not getting it or understanding the value you're providing. So what do you do? We've broken this problem down into three scenarios, based on how many conversions are being reported, and we give advice for how to convey the value in each situation. We hope this helps, and we hope you enjoy the episode!

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168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors

Sun, 15 Sep 2019 17:00:00 -0500

167: The Sales Funnel Strategy Approach To Google Ads

Mon, 09 Sep 2019 11:00:00 -0500

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Show notes:

This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales funnel and using it to structure a Google Ads campaign, and the guys talk about the question and give their opinions on the sales funnel and how it affects their AdWords strategies. Thanks for listening and enjoy the episode!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

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166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)

Mon, 02 Sep 2019 16:00:00 -0500

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Show notes:

Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:

When to use automated bidding?

How to know when to run only on mobile or desktop?

How do you manage the budget throughout the month?

What should my ad copy be like when I bid on competitor keywords?

How we organize ad groups and keywords depending on their place in the sales funnel?

How we use estimated first page bid amount?

Should I only run English as the language or should I include more languages?

How do I target multiple locations in their own campaigns that are very close to each other?

Is it okay to run some loose, generic kind of keywords if I'm having trouble finding keywords for my client?

How do I prove that I'm getting good PPC results to my client?

Ask us a Google Ads question here - https://paidsearchpodcast.com/contact-us/

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Supercharge Your Podcast Growth by Using Google AdWords - https://www.buzzsprout.com/blog/google-adwords-for-podcast

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165: Is My Display Campaign Working?

Sat, 24 Aug 2019 14:00:00 -0500

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Show notes:

Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason why you're running a display campaign. Define your goal first. Are you running display to generate branding and awareness, are you running display to get engaged traffic, or are you running display for direct leads and sales? We cover the reasons to run a display campaign and then we talk about his to judge success for each of those goals. Thanks for listening and enjoy the show!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

News:

Google Ads to remove accelerated ad delivery option next month - https://searchengineland.com/google-ads-to-remove-accelerated-ad-delivery-option-next-month-320822

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Insider professional episodes - https://paidsearchpodcast.com/insider/

164: How To Target Placements in the Google Ads Display Network

Mon, 19 Aug 2019 08:00:00 -0500

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Show notes:

This week Jason and Chris continue their discussion the Display Network and talk about how they use placement targeting. They talk about what placements are, how to find them, and how they set bids. Thanks for listening and enjoy the show!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Average position going away September 30 - https://searchengineland.com/prepare-to-say-goodbye-to-average-position-in-google-ads-on-september-30-320521

About managed placements - https://support.google.com/google-ads/answer/2470108

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Insider professional episodes - https://paidsearchpodcast.com/insider/

163: How We Use Keyword Targeting On Google Ads Display Campaigns

Sun, 11 Aug 2019 17:00:00 -0500

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Show notes:

This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns.They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and what you can expect. And there's also some news to start the show about how close meaning variants are coming to phrase match and broad match modified keywords. Thanks for listening and enjoy the show!

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Google extends same-meaning close variants - https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138

Keyword contextual targeting - https://support.google.com/google-ads/answer/2769374

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Insider Professional Episodes - https://paidsearchpodcast.com/insider/

162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network

Sun, 04 Aug 2019 21:00:00 -0500

Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

161: How to Target Topics on The Google Ads Display Network

Sun, 28 Jul 2019 21:00:00 -0500

Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy!

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

160: Fresh Ideas for an Old Google Ads Account

Mon, 22 Jul 2019 10:00:00 -0500

Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on how to implement and test these ideas without messing up what's been working.

Please support our sponsors, they make the show possible!

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More Paid Search Podcast content:

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Get old episodes - https://paidsearchpodcast.com/archive/

159: Big PPC Questions & Answers Show

Mon, 15 Jul 2019 11:00:00 -0500

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show!

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Insider business episodes - https://paidsearchpodcast.com/insider/

158: Google Ads Mindset Mistakes (Trap Door Series)

Mon, 08 Jul 2019 08:00:00 -0500

Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial topic of whether or not a Google Ads campaign can continually be improved. We hope you enjoy the episode and thanks for listening!

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

157: Overthinking Your Google Ads Strategy (Trap Door Series)

Mon, 01 Jul 2019 08:00:00 -0500

Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes because it helps grow the show.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

156: Google Ads Bidding Mistakes (Trap Door Series)

Mon, 24 Jun 2019 10:00:00 -0500

Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs.

Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys

Mon, 10 Jun 2019 09:00:00 -0500

Digital Marketing In An AI World - https://amzn.to/2EVRugT

Optmyzr Free Trial - http://lddy.no/24zc

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning.

Our interview with Fred covers topics such as:

Why Fred was driven to write this book.
Whether or not AI and machine learning in the PPC world is a real thing of just hype.
What role AI and machine learning play in the PPC world.
How worries PPC professionals should be and what they can do to thrive in an AI world.
Whether or not manual bidding strategies can still work.
A breakdown of what machines do will in the PPC context and what humans do well.
How to position yourself to survive and thrive in an AI-dominated PPC world, the three roles you can play.

Enjoy the episode! Thanks for listening and sharing!

Please leave us a rating and review on iTunes.

154: Keyword Mistakes In Google Ads (Trap Door Series)

Mon, 03 Jun 2019 13:00:00 -0500

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696

Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ads. The trap doors are a series of mistakes you could possibly make in Google Ads. But the tricky thing about it is that sometimes these trap doors are actually the right thing to do and work great. But sometimes they can also lead to mistakes.

This first episode in the trap door series is about mistakes you can make in Google Ads when it comes to keywords. We'll be discussing broad match modified keywords, competitor keywords, focusing on perfect search terms, and quality scores.

Enjoy the episode! Thanks for listening and sharing!

Please leave us a rating and review on iTunes.

153: Custom Audiences - Advanced Google Ads Display Tips

Mon, 27 May 2019 15:00:00 -0500

Try Opteo free for 6 weeks - https://opteo.com/psp

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf

Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences provide the benefits of the huge and inexpensive display network, along with the selectivity of customizing who your ads show to. It's a very interesting topic and we hope you enjoy the episode!

And we finish out the episode with a Paid Search Trivia question.

About audience targeting - https://support.google.com/google-ads/answer/2497941

About custom intent audiences - https://support.google.com/google-ads/answer/9069938

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

152: Time Saving Tips For Google Ads

Mon, 20 May 2019 13:00:00 -0500

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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Yes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on ways you can save time in Google Ads. Whether you're a busy business owner who wants to save time on Google Ads, or if you're a freelancer or agency employee who wants to be more efficient and manage more accounts, this is the episode for you! Time saving tips we share include the following topics:

Using filters and find and replace in Google Ads Editor.
Editing ad copy in Google Ads Editor.
Copying and pasting negative keywords and negative locations in Google Ads Editor.
Using Excel or Google Sheets to upload builds into Google Ads Editor.
The fastest way to manage keyword bids.
Keyboard shortcuts.
The Excel formula Jason uses to make phrase and exact match keywords.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

BMM keyword tool - https://adresults.com/tools/broad-match-modifier/

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Washington Post article on digital marketing - https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/

151: Epic Google Ads Questions And Answers Show

Mon, 13 May 2019 11:00:00 -0500

Try Opteo free for 6 weeks - https://opteo.com/psp

Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast

Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/

Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions and talk a lot of Google Ads. We love these Q&A episodes and we thank you for sending in your questions. Today's questions include:

How to use Google Ads to sell a book?
How to advertise with a small budget of just a few dollars a day?
How to keep my search impression share above 90%?
What are you going to do when the average position column is no longer available?
How often do you use demographic, income, geographic, and device bid adjustments?
Clarification on how phrase match negative keywords work.
How to review the auction insights report.
An explanation of ad rank and how that's used to determine which keywords in an ad group show up.
A question about similar keywords and how you know when they're essentially the same keyword.
How to determine if you're "leaving clicks on the table."
An explanation of how clicks and calls work on call only ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

150: When We Don't Follow Our Own Advice In Google Ads

Sun, 05 May 2019 19:00:00 -0500

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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/

Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris are talking about when they don't follow their own advice in Google Ads. One characteristic of a great Google Ads manager is the ability to be flexible and adopt to many different situations that come up when you're managing a Google Ads campaign. Sometimes our standard Google Ads advice shouldn't be followed, and sometimes it makes sense to do things differently than we normally do them. In this episode, you'll learn when we:

Turn on automated bidding
Use SKAGS
Use pure broad keywords
Use the display network beyond remarketing
Target competitor names as keywords
Use one-word keywords

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

BONUS EPISODE - Free PSP Insider Episode: How To Transition To Being A Full Time Google Ads Freelancer

Wed, 01 May 2019 22:00:00 -0500

Get The Other PSP Insider Episodes - https://paidsearchpodcast.com/insider/

Join Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

It's bonus time baby! We use Insider episodes to teach our listeners "the business of PPC" and help freelancers, PPC professionals, and agency owners grow their careers and companies. We're very proud of the work we've been doing on the PSP Insider premium podcast, and we wanted to share a free episode of the PSP Insider so the Paid Search Podcast audience can learn what that show is all about. So that's what this bonus episode is. It's a free episode of the PSP Insider.

On this 5th episode of the PSP Insider we give a ton of actionable tips on how to transition to being a full time Google Ads freelancer. We hear from a lot of in-house PPC employees and agency employees who are wanting to branch out on their own and have the kind of freelancing careers Chris and Jason have had, so on this episode we give advice on how to make that transition.

Specifically, you will learn:

What it takes to freelance profitably.
The skills needed to be a successful Google Ads freelancer.
How to develop a Google Ads freelancing business plan.
How many clients you'll need to be profitable.
How to develop a lead (client generation plan) and the sources new Google Ads clients come from.
The business tools you'll need to operate your freelance business.
Personal finance tips and advice on how to know how much risk you can take.
When the correct time to quit your job and freelance full-time is.
How to transition out of your current job the right way.
The mindset it takes to freelance profitably and stay in business.

We'd love your feedback and testimonials on PSP Insider episodes. Please send them in at https://paidsearchpodcast.com/contact-us/

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

149: The Top 10 Most Common Google Ads Mistakes

Mon, 29 Apr 2019 08:00:00 -0500

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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our New Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Insider - https://paidsearchpodcast.com/insider/

Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them. Mistakes covered on today's show include:

Not focusing on your search terms.
Focusing on your search terms too much.
Getting incorrect conversion data.
Over bidding, bidding more than you need to.
Failing to optimize page titles,
Sending traffic to the wrong page of the website, from a user experience perspective.
Not growing your budget, or your business.
Specific mistakes make in each advertising network in Google Ads.

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

148: Google Ad Grants - Expert Advice

Mon, 22 Apr 2019 14:00:00 -0500

Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/

Google Ad Grants - https://www.google.com/grants/

Try Opteo free for 6 weeks - https://opteo.com/psp

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

Yes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on this episode. If you're looking for information about Google Ad Grants campaigns, this is the podcast episode to listen to. Enjoy!

Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

147: Time For Spring Cleaning On Your Google Ads Account

Mon, 15 Apr 2019 23:00:00 -0500

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Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

Oh yes! Welcome back to the number 1 podcast about Google Ads! This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get more quality score credit than new landing page domains. And then we get into how to do "spring cleaning" on your Google Ads account and the kinds of problems you can avoid with regular spring cleaning. Enjoy!

Thanks for sharing and leaving us a review or rating on iTunes! We're rapidly climbing the charts!

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

146: Super Big Google Ads Questions And Answers Episode!!!

Sun, 07 Apr 2019 23:00:00 -0500

Try Opteo free for 6 weeks - https://opteo.com/psp

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

PSP Archive - https://paidsearchpodcast.com/archive/

PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/

Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355.

Questions on today's show include:

What's the best way to move a keyword to a new ad group?

Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?

Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?

What does Google do to combat invalid clicks?

Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?

What do you do about competitors that seem to have endless amounts of money to spend?

Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?

145: New Google Ads Keyword Planner Updates And Why They're Awesome!

Sat, 30 Mar 2019 23:00:00 -0500

And we finish out the episode with a Paid Search Trivia question about the phone calls advanced bid adjustment.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

144: Huge Google Ads Questions And Answers Show!

Sun, 24 Mar 2019 23:00:00 -0500

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Our Patreon Show - https://www.patreon.com/paidsearchpodcast

First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/

Nursing Home build resources - http://paidsearchpodcast.com/nursinghome

Measuring reach and frequency - https://support.google.com/google-ads/answer/2472714

YES!!! This week we do a serious Google Ads questions and answers show. You've been sending us your Google Ads questions and today we answer a ton of them. Leave us a voicemail question at 214-810-1355 or write us a question on the contact page on our website. Today's questions we answer include:

How to get brand awareness from a Google Grants campaign?
How does Google Beacon work?
What's the average day in the life of a PPC manager like?
How can you track offline conversions?
How to recover from poor account quality score?
How are we adapting to Google's new local service ads?
What do you do when a good campaign stops working?
How do you know if your new agency is doing a good job for you?
What's the best way to find new keywords?

And we finish out the episode with a Paid Search Trivia question.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

143: Nursing Home Google Ads Build Part 6 - YouTube Ads

Sat, 16 Mar 2019 23:00:00 -0500

Try Opteo free for 6 weeks - https://opteo.com/psp

PSP Insider - https://paidsearchpodcast.com/insider/

Episode Archive - https://paidsearchpodcast.com/archive/

Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:

The location and demographic settings of our YouTube campaign.
How to ad video ads to a YouTube campaign.
The types of video ads you can run (discovery, in-stream, and bumper).
How we structure our YouTube campaign ad groups.
Why remarketing is always a good place to start with for YouTube campaigns.
The targeting options for where your video ads show up.
The bidding amount to use for your video ads.
What success looks like for a YouTube campaign and how to judge results.

And we finish out the episode with a Paid Search Trivia question related to click share.

About click share - https://support.google.com/google-ads/answer/6299696

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

142: Nursing Home Google Ads Build Part 5 - Remarketing

Sun, 10 Mar 2019 23:00:00 -0500

The reasons to run a remarketing campaign.
What segmenting audiences is all about.
How high your ad frequency should be.
Whether or not to exclude mobile apps.
New responsive display ads with videos.
What to set your remarketing bids to.
What success looks like for a remarketing campaign.

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

141: Nursing Home Google Ads Build Part 4 - Creating Ads

Sun, 03 Mar 2019 23:00:00 -0600

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

Episode Archive - https://paidsearchpodcast.com/archive/

Yes! Welcome back to the Paid Search Podcast! This week we kick off the show with some news about the average position column being removed, then we take a listener question about the bail bond industry, and then we get back to the Big Daddy Nursing Home build and we cover ad formats and how we create ads and ad copy. Thanks for listening and enjoy the episode!

Average position being removed - https://support.google.com/google-ads/answer/9263492

Google bans ads for bail bonds services - https://www.blog.google/products/ads/google-bans-ads-for-bail-bonds-services/

Bail-bond industry suffers another blow as Facebook and Google ban ads - https://www.nbcnews.com/news/us-news/google-facebook-say-they-re-banning-profit-bail-bond-ads-n872386

Google My Business - https://www.google.com/business/

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

140: Nursing Home Google Ads Build Part 3 - Ad Groups and Keywords

Sun, 24 Feb 2019 23:00:00 -0600

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PSP Insider - https://paidsearchpodcast.com/insider/

Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for those ad groups now that the big red keyword button is gone. Enjoy the episode, thanks for listening and sharing!

139: Nursing Home Google Ads Build Part 2 - Campaign Formation and Campaign Settings

Sat, 16 Feb 2019 23:00:00 -0600

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news about display responsive ads. Then we answer a question about remarketing audiences on search campaigns. And then we get back into the nursing home build and we break down how to formulate a campaign plan based on the services, locations, goals and budget of the advertising business. And we also cover campaign settings. We hope you enjoy this episode and we'll see you on part three next week!

About responsive display ads - https://support.google.com/google-ads/answer/6363750

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options

Sun, 10 Feb 2019 23:00:00 -0600

Try Opteo free for 6 weeks - https://opteo.com/psp

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business that consists of nursing homes, assisted living, senior communities, and in-home care in Texas. We're going to build out everything. Search campaigns to YouTube, we're doing it all. This first episode focuses on how you come up with a Google Ads strategy and focuses on the 4 areas that need to be covered when planning a new campaign: services, locations, goals and your budget. We hope you enjoy this build series and thanks for listening!

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

137: The Best Ways To Track Phone Calls in Google Ads!

Sat, 02 Feb 2019 23:00:00 -0600

PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/

Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. We cover call only ads, mobile call tracking, the call extension, website call tracking, and third party call tracking solutions.

Close variants now connects more people with what they’re looking for - https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html

About message extensions - https://support.google.com/google-ads/answer/7172668

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

136: Live Junk Removal Google Ads PPC Audit!!!

Sun, 27 Jan 2019 23:00:00 -0600

Try Opteo free for 30 days - https://opteo.com/

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Chris Schaeffer Training Videos - http://store.chrisschaeffer.com/

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We breakdown what was wrong with the keywords and search terms in the first month, how the campaign was fixed in a very simple way, and the fantastic search terms that that simple method brought in in the following month.

Check out some of the keywords and search terms here on the show notes page - https://paidsearchpodcast.com/junk/

PSP Insider - https://paidsearchpodcast.com/insider/

PSP Archive - https://paidsearchpodcast.com/archive/

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

135: The TRUTH About Single Keyword Ad Groups (SKAGS)

Sun, 20 Jan 2019 23:00:00 -0600

Try Opteo free for 30 days - https://opteo.com/

PSP Archive - https://paidsearchpodcast.com/archive/

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Ask us a question - https://paidsearchpodcast.com/contact-us/

Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not worth the hassle, don't work as well as traditional themed ad groups, and we share an easy and quick way to transition out of SKAGS and into using themed ad groups. Enjoy the episode and thanks for listening!

Extending call and message reporting to more places - https://support.google.com/google-ads/answer/9194359

Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups - https://youtu.be/YnaosN7cdpw

Are SKAGS the Best Way to Setup an AdWords Campaign? - https://youtu.be/AUjx40ikAVY

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

134: Experiment campaigns in the new Google Ads interface are awesome!

Sun, 13 Jan 2019 23:00:00 -0600

Try Opteo free for 30 days - https://opteo.com/

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Hi everyone, today we're talking about setting up draft and experiment campaigns in the new Google Ads interface. The experiment campaign tool is very much improved in the new interface, and we cover how to set up experiments and the kinds of experiments you can run. Enjoy the show!

PSP Insider 3: How To Get Local Clients - https://gum.co/insider003

Ask us a question - https://paidsearchpodcast.com/contact-us/

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

133: Remarketing Tips And Results

Sun, 06 Jan 2019 02:00:00 -0600

Try Opteo free for 30 days - https://opteo.com/

PSP Insider - https://paidsearchpodcast.com/insider/

Wow, what an episode. Today we start off with a great review from iTunes. Then we get into some Google Ads news about YouTube campaign ads on television screens. Then we take a listener question about audience targeting on search campaigns. And then we go very deep on remarketing. We give lots of remarketing tips and share some results from a remarketing campaign.

PSP Insider - https://paidsearchpodcast.com/insider/

Ask us a question - https://paidsearchpodcast.com/contact-us/

how to add in-market audiences to Google Ads search campaigns - https://youtu.be/FcKyc3stzIM

YouTube ad campaigns target ‘TV screens’ - https://searchengineland.com/youtube-ad-campaigns-target-tv-screens-by-default-coming-to-adwords-api-in-jan-309622

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

132: Deep YouTube Advertising Insights

Thu, 27 Dec 2018 21:00:00 -0600

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

YES wow YES did we go deep this time! Today we go deep on YouTube, enjoy! We start off the episode with a question about responsive ads and then we jump into the YouTube talk. We cover a ton of YouTube advertising information, including the difference between discovery YouTube ads and in-stream YouTube ads, placements, and the breakdown between content and audiences.

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Show Notes - https://paidsearchpodcast.com/deep-youtube-advertising-insights/

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

131: The Importance Of Search Terms And Manual Bids

Mon, 17 Dec 2018 09:00:00 -0600

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Howdy ya'll, welcome back to the Paid Search Podcast. Today we talk about the importance of search terms and manual bids. They're simple concepts, easy to overlook, but they are so very important! We cover why these two concepts are so important and how they influence our Google Ads management.

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Show Notes - https://paidsearchpodcast.com/importance-of-search-terms-and-manual-bids/

PSP Insider - https://paidsearchpodcast.com/insider/

Work with Jason - https://rothmanppc.com/

Work with Chris - http://www.chrisschaeffer.com/

130: Use Google Ads filters to find amazing metrics and hidden data

Mon, 10 Dec 2018 10:00:00 -0600

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Howdy ya'll, welcome back to your favorite Google Ads podcast. Today the boys are talking about filters, a hidden little gem of Google Ads. The guys talk about how they use filters at the keyword and search term levels to find amazing metrics and hidden data insights. Enjoy!

How you can help the show: on YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Show Notes - https://paidsearchpodcast.com/use-google-ads-filters-to-find-amazing-metrics-and-hidden-data/

PSP Insider - https://paidsearchpodcast.com/insider/

Work with Chris - http://www.chrisschaeffer.com/

Work with Jason - https://rothmanppc.com/

129: What to do when a good Google Ads campaign goes bad?

Sat, 01 Dec 2018 18:00:00 -0600

Episode sponsor:

Get a free custom proposal - Directive Consulting

Show notes:

Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are things you can do to turn it back around. In this episode we cover common reasons why a good campaign can go bad all of a sudden, and what you can do to fix it. Enjoy!

How you can help the show:

On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you!

Resources:

PSP Insider

Google Tag Assistant - Tag Assistant Help

Rising Cost Per Click But I Didn’t Change My Bids - Rothman PPC

Use auction insights to compare performance - Google Ads Help

Stay ahead of the pack with the Competition tab in Bing - Bing Ads Blog

Show Notes - Paid Search Podcast

Work with Jason - Rothman PPC

Work with Chris - Chris Schaeffer

128: Talking Google Ads Scripts With Fred Vallaeys, CEO at Optmyzr

Sun, 18 Nov 2018 16:00:00 -0600

Try out Optmyzr and tell them the Paid Search Podcast boys sent you!

Follow Fred Vallaeys on Twitter

PSP Insider

Yes! Welcome back to the Paid Search Podcast. This week we interviewed Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out the PSP and enjoy the episode!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show Notes & Scripts Resources - https://paidsearchpodcast.com/google-ads-scripts-with-fred-vallaeys/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

127: How to manage a large number of Google Ads accounts

Mon, 12 Nov 2018 12:00:00 -0600

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show Notes - https://paidsearchpodcast.com/how-to-manage-a-large-number-of-google-ads-accounts/

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

126: How to get in front of a high income audience on Google Ads

Sun, 04 Nov 2018 23:00:00 -0600

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show.

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/how-to-get-in-front-of-a-high-income-audience-on-google-ads/

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

125: How To Grow Your Brand Awareness For $100 A Month On Google Ads

Sat, 27 Oct 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads. These tips are for specifically brand awareness, and we hope you enjoy the episode!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/how-to-grow-your-brand-awareness-for-100-a-month-on-google-ads/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

124: How to optimize an already optimized Google Ads PPC campaign

Sun, 21 Oct 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

PSP Insider - https://paidsearchpodcast.com/insider/

Sometimes life gives you lemons, you make lemonade, and then your boss wants you to make a lemon meringue pie on top of that. Really bro? A lemon meringue pie when I already made lemonade from this pile of lemons! But yes, that's the situation Google Ads managers find themselves in sometimes. Sometimes a client or boss wants you to squeeze even more value out of an already super optimized campaign. Or sometimes business owners might think, "you know, this campaign I'm managing for myself if truly great, but there's got to be something I can do to make it better." Well, if you've found yourself in that spot, then this is the episode for you! Today the guys talk about how to optimize an already optimized campaign and do all the little things that can make things just a little bit better.

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/how-to-optimize-an-already-optimized-google-ads-ppc-campaign/

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

123: How to transition your amateur Google Ads account to a professional level

Sun, 14 Oct 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Have you ever listened to our show and thought, "wow, I really like the way these guys talk about Google Ads, and I'd love to run my campaigns like they do, but I'm stuck with the way I made my campaigns and I'll never run a professional setup like them." If you've ever thought that, this is the show for you. We teach you how to quickly and simply transition your account from a messy, unorganized, and amateur setup, to a beautiful, clean, and professional setup.

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/how-to-transition-your-amateur-google-ads-account-to-a-professional-level/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

122: Google Ads For Urgent Care Clinics

Sat, 06 Oct 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads management experience with urgent care clinics, and he provides some great nuggets today. Thanks for listening and enjoy the show!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/google-ads-for-urgent-care-clinics/

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

121: Benefits of Linking Google Ads and Analytics

Fri, 28 Sep 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Back at it again with the number one Google Ads podcast! This week we're talking about the benefits of linking Google Ads and Google Analytics, and we cover lots of specific examples. Enjoy!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Show notes - https://paidsearchpodcast.com/linking-google-ads-and-analytics/

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

120: How We Use The AdWords Editor

Sat, 22 Sep 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

We are asked all the time about the Google AdWords Editor! It's a great tool and helps out Google Ads campaign managers a ton. On today's show, learn how two Google Ads professionals use the AdWords Editor and what can you do with AdWords Editor. Thanks for watching, and enjoy the show!

AdWords Editor - https://ads.google.com/home/tools/ads-editor/

Show notes - https://paidsearchpodcast.com/adwords-editor/

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/

119: Time To Revisit Automatic Bidding Strategies In Google Ads

Fri, 14 Sep 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

We talk about manual bidding in Google Ads all the time, and most often, that's our preferred bidding method, at least for now. However, we also do some extensive work with automated bids, and some recent events made it clear that we need to talk about automated bidding on this show more and to let everyone know that we really stress testing lots of different bidding methods and using whatever you find works best for your campaign. So on this episode we have a discussion about maximize clicks bidding, target CPA bidding, and some recent awesome results Jason has been getting with target CPA bidding. Thanks for listening and enjoy the show.

Show notes - https://paidsearchpodcast.com/automatic-bidding/

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764

118: Are You Doing Google Ads Correctly?

Fri, 07 Sep 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Is our Google Ads campaign being run correctly? Is it being run professionally? Is it being run as good as it can possibly be run? These are questions Google AdWords advertisers and agencies ask themselves all the time. On this episode we're presenting a checklist to run through to see if your Google Ads are being run correctly and at a top, professional level.

Show notes - https://paidsearchpodcast.com/are-you-doing-google-ads-correctly/

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764

117: Dominate Call Only Ads

Sun, 02 Sep 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Call me maybe! Hi everyone, call only ads rock and are a great feature in Google Ads. Today we break down the basics of call only ads, and then we give some super advanced call only ads tips! Thanks for listening!

Show notes - https://paidsearchpodcast.com/call-only-ads

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Rothman PPC - https://rothmanppc.com/

Chris Schaeffer - http://www.chrisschaeffer.com/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)

Fri, 24 Aug 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/ Yes! Welcome back to the Paid Search Podcast. This week we discuss the age, income, and gender demographic targeting options in Google Ads. We talk about the different targeting options, how we use them, and what this data is based on. Show notes - https://paidsearchpodcast.com/demographics-in-google-ads/ Google Ads Help article about demographic targeting - https://support.google.com/google-ads/answer/2580383 On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

115: 4 Super Advanced Google Ads Tips

Sat, 18 Aug 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Wow, yes, okay. The Paid Search Podcast is back in the saddle for another week of Google Ads talk. This week we kick off the show with another update about the mobile app placement exclusion on display campaigns. Then we get into our 4 super advanced Google Ads tips. We hope you enjoy the episode, and thanks for listening!

Google to yank advertisers’ option to exclude all mobile apps from display campaigns - https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

114: Google Ads For Home And Auto Insurance Agents

Mon, 13 Aug 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Hi everyone, and welcome back to the place to be, the PSP. Today we start off the show with an update about a workaround to the soon to be gone mobile app placement exclusion that a listener sent in. And then we do a deep dive on how we would run a Google Ads campaign for a home and auto insurance agent. Thanks for listening and enjoy the show!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

113: Important Google Ads Updates

Sat, 04 Aug 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns.

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

112: How We Manage Manual Keyword Bids In Google Ads

Sat, 28 Jul 2018 23:00:00 -0500

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/

We back we back!!! Welcome back to the PSP, the place to be, the number one AdWords aka Google Ads aka search engine marketing podcast in the galaxy! This week we're continuing our real talk discussion on bidding in Google Ads and we specifically focus on how we manage manual bids in Google AdWords week to week and month to month. Enjoy!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

111: Advanced Talk On AdWords Bidding Options

Sun, 08 Jul 2018 23:00:00 -0500

Hi everyone, welcome back to the Paid Search Podcast. Today we have a conversation about the various bidding options in Google Ads and how and when we use them. It's an advanced discussion and we hope you enjoy it. Thanks for listening! What's your go-to bidding method? Do you always use enhanced CPC bidding?

Please click that LIKE button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! AND PLEASE leave us a review on iTunes, thanks!

Chris Schaeffer - http://www.chrisschaeffer.com/

Rothman PPC - https://rothmanppc.com/

Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2

110: New AdWords Interface Is Here... Let's Talk New Features! (Google Ads)

Sat, 30 Jun 2018 23:00:00 -0500

Please share this feedback video with Google so they add these two missing features into the new interface - https://www.youtube.com/watch?v=guyd2j6PuEc Hi everyone, thanks for checking out the Paid Search Podcast. This week open the show talking about the Google AdWords rebranding news. Google AdWords is becoming Google Ads! Then we dive into the new Google AdWords interface. We cover the best, new features in the new Google Ads interface. And we also highlight two crucial features the new interface is missing. How are you liking the new Google Ads interface? What are your favorite features in it? How could it be improved? Thanks for listening! Please CRUSH that like button and subscribe for new episodes every Monday! And please share the show with your friends and colleagues! Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Google is retiring the AdWords name - https://searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073 Google introduces Smart Campaigns for small businesses - https://searchengineland.com/google-introduces-smart-campaigns-for-small-businesses-the-first-new-solution-to-launch-under-the-google-ads-brand-301089

109: AdWords For Restaurants

Sun, 24 Jun 2018 23:00:00 -0500

Hello you! Welcome back to the Paid Search Podcast. Today we have a delicious episode for you. We're doing a deep dive on all the ways how AdWords can help you grow your restaurant's sales. Have you ever run an AdWords campaign for a restaurant? What's your best tip for running a restaurant campaign on AdWords? Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

108: Easiest Website And Landing Page Optimization (not clickbait)

Sun, 17 Jun 2018 23:00:00 -0500

Wow, sometimes you find a gem out there. And boy did we find one. It's called Google Optimize and it makes website and landing page optimization easy. This tool is awesome. We cover what we know so far about Google Optimize, how to set it up, and how we plan to use it. Google Optimize - https://www.google.com/analytics/optimize/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

107: How To Sell AdWords Management

Sun, 10 Jun 2018 23:00:00 -0500

On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

106: The Most Common Google AdWords Questions (ANSWERED)

Sat, 02 Jun 2018 23:00:00 -0500

The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is connected. Enjoy this episode and thanks for tuning in. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

105: Real Talk About AdWords Quality Score

Sun, 27 May 2018 23:00:00 -0500

Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management. Expected clickthrough rate - https://support.google.com/adwords/answer/1659696 Ad relevance - https://support.google.com/adwords/answer/1659752 Landing page experience - https://support.google.com/adwords/answer/1659694 Follow up on your Quality Score diagnosis - https://support.google.com/adwords/answer/6167116 Things you should know about Ads Quality https://support.google.com/adwords/answer/156066 Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

104: How To Make AdWords Profitable (profit calculator)

Fri, 18 May 2018 23:00:00 -0500

Yes! Welcome back to the Paid Search Podcast. BIG EPISODE TODAY. This week we are talking about AdWords profitability. We cover how to figure out if your AdWords lead generation campaign is profitable and if not, how to get it there. We breakdown the key factors that make up the AdWords profitability calculation, and we also share a free AdWords profit calculator that Jason made to help people determine AdWords profitability. Explaining AdWords Profitability - https://rothmanppc.com/explaining-adwords-profitability/ AdWords Profit Calculator - https://rothmanppc.com/profit/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

103: Don't Confuse Your Ad Copy With Keywords

Thu, 10 May 2018 23:00:00 -0500

Welcome back to the PSP. This week Jason and Chris are tackling writing strategies for keywords and ad copy. Many people confuse the strategies used for writing quality keywords and the very different strategies used for writing stellar ad copy, so we will break down the differences and give you a game plan to tackle both successfully. Thanks for listening! PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

102: How To Build A Successful Display Campaign in AdWords

Sun, 29 Apr 2018 23:00:00 -0500

Welcome back to the PSP. This week Jason and Chris are tackling the display network. Display network advertising is very different from search engine advertising, but the scale and the cheaper cost per click combine to offer a tremendous opportunity to any advertiser who can crack the code of the display network and figure out how to make it work. And the display is especially useful for getting hard to find, but super valuable, B2B leads. The guys do a deep dive on the display network and Jason shares some recent results from one of his display campaigns. We hope this episode helps, and thanks for listening. PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764

101: How To Find The Best AdWords Management Company

Fri, 20 Apr 2018 23:00:00 -0500

Should you manage your AdWords campaigns yourself, have an employee manage, or hire an AdWords management company? In this episode we break down what kinds of services AdWords management companies offer, when you should hire them, and how to find the best AdWords management company for your needs. We hope this episode helps, and thanks for listening. PPC Resources - https://paidsearchpodcast.com/resources/ Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764