All About Digital Marketing Podcast

Creating an Advertising Campaign with ChatGPT: Hands On

Fri, 02 Jun 2023 13:00:00 +0100

Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum.

We break down:

How to use ChatGPT to start brainstorming ideas
Taking those ideas and refining them
Getting into the details, and the weeds
Breaking down the deliverables you need to complete the campaign

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

This episode is also available on YouTube with a complete video of the ChatGPT process we went through.

Stuff We Mentioned:

ChatGPT by OpenAI

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

How To Create A Marketing Avatar

Thu, 25 May 2023 09:00:00 +0100

Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum.

We break down:

What is a marketing avatar and why are they important?
Why do you have to focus on people that are going to buy?
How to be honest with yourself about your business.
and explaining why a pivot is not a sign of failure.

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

Stuff We Mentioned:

How Apple Cannibalized the iPod

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

How to Scale an Agency with Tyler Narducci

Thu, 18 May 2023 08:00:00 +0100

Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into:

Why it’s important to follow your gut
What is a freelancer? What is a business?
What are the types of clients that you work with?
Do you have the systems in place to get growth?

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”

Thu, 11 May 2023 09:00:00 +0100

Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.

In the episode, we talk about :

The importance of attribution and how it's changing.
The shift from last-click attribution to last-sales attribution.
How long does your sales cycle look like?
How do you balance what your clients want vs what they need?

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

How to Generate $100 Million in High Ticket Sales With Bailey Proulx

Thu, 04 May 2023 20:00:00 +0100

Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales.

In this episode, Travis and Bailey talk about:

The importance of having a gut feeling in business
What is Cost per Action (CPA)? and what is CTR?
What do you focus on after the landing page?
And what’s the sweet spot for testimonials?

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

7X Your Lead Magnet Engagement

Thu, 27 Apr 2023 09:00:00 +0100

Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode.

Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially.

In this episode, we cover:

What is a lead magnet and how they work
How you can use the power of scarcity with a digital download
The exact way Travis increased lead magnet engagement by 7X
And how you can do this in your business

You can get free access to the Lead Magnet Multiplier training here.

We also talked about how we'd love to give some free reviews and advice to our listeners, so feel free to reach out to us either, you'll find all the social media links down at the bottom of the description.

And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

How To Get MORE LEADS For Your Agency And Close MORE SALES With Alex Schlinsky

Thu, 20 Apr 2023 13:00:00 +0100

Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales.

If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success!

Today's episode is hosted by Travis Ketchum.

And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

AI and Digital Marketing in 2023

Thu, 13 Apr 2023 14:00:00 +0100

In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI digital marketing, and discuss the potential implications of this technology on the future of marketing.

As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of marketing. Armed with this knowledge, you'll be able to make informed decisions about the future of your business!

And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Meet your new Co-Hosts - Season 2 IS finally here!

Thu, 13 Apr 2023 12:00:00 +0100

In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, where listeners can expect to learn about various marketing strategies, tactics, and tools to improve their online results.

And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy putting the social back into social media.

Episode 160 - Marketing SaaS Companies with Adam O'Leary

Tue, 02 Nov 2021 08:00:00 +0000

This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.

Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.

Adam would always try to get on the phone with someone who left a bad review and understand why the person felt that way. This is a great method of understanding their perspective and you talk them through further steps. This also allows you to make improvements from finding out these problems that people are having so you can make sure they don't reoccur.

We go on to speak about the two main aspects of a business being traffic and sales. As business owners, it's easy to get caught up with the tasks that don't move you forward. At the end of the day, there's nothing more important than how many people saw your message and how many people bought into it.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 159 - How to Market E-Commerce with Chloë Thomas

Tue, 26 Oct 2021 08:00:00 +0100

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.

Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.

You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.

We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 158 - Social Media with Gerard Murnaghan

Tue, 19 Oct 2021 08:00:00 +0100

This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.

Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.

We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.

Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.

Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.

If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart

Tue, 12 Oct 2021 08:00:00 +0100

This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.

Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.

Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.

By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.

In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 156 - Growing a Community with Genecia Alluora

Tue, 05 Oct 2021 08:00:00 +0100

This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.

Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.

What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".

We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 155 - Marketing Automation & AI with Andrew Stockwell

Tue, 28 Sep 2021 08:00:00 +0100

This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.

Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.

We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.

Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 154 - Branding for Businesses with Nadim Sadek

Tue, 21 Sep 2021 08:00:00 +0100

This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time.

Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to maintain this commitment, which is known as proof. By demonstrating empathy to your customer base, you are more likely to get traction.

We go on to speak about how we can use AI to help us achieve our business goals. The ProQuo AI tool, which was created using hard tech, is a piece of software that allows brand marketers to have a much greater certainty of growth. Through analysis and action AI the ProQuo tool will give you solutions depending on your situation.

The tool uses 14 marketing levers that have an influence on your growth. There are so many different combinations that we as humans have no chance of logically working out the best one. Luckily for us, the ProQuo action plans always come with one that is most recommend and alternative options in case it's not actionable right away.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 153 - Adding Educational Courses to Your Business with Molly Keyser

Tue, 14 Sep 2021 08:00:00 +0100

This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars.

With more businesses moving online than ever before, you are missing out if you aren't online. By taking the knowledge you already know and moving this online into a digital product, you can leverage the power of being online to educate others who share the same passions.

We go on to speak about how you can find ideas on what you want to base your course on. Creating a list of all of the areas in which you are knowledgeable about, and have a passion for, will help you to get that visibility. Your story on how you have got to where you are is also a key driver as you will be able to teach through your experience.

Once you've got your ideas you need to research them. Have a look and see if your course idea already exists and is selling. This is very important because if you can see the idea's selling you know that yours can sell too. By beta testing, or as Molly would refer to, kick-starting, you can get a sense of what people are interested in and more importantly, if they are going to buy your course. This is selling it before it's created.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 152 - Telling stories through video with Dan Bennett

Tue, 07 Sep 2021 08:00:00 +0100

This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.

Having a story in your video is crucial. The story is the most important part and the video is the vehicle that takes that story where it's going. This is so important because from storytelling you will gain trust from your audience and have that human connection and relatability.

We speak about how you can use your smartphone and some inexpensive equipment to transform the way we capture video and take the quality to another level. You want to ensure that your video is steady, as this portrays professionalism, and you can do this by getting a cheap and very effective GorillaPod.

The next piece of equipment is equally as important and will really help to elevate you above everyone else's content who don't know about it. A directional mic that plugs straight into your smartphone will give you crisp clear audio so your viewers will be able to hear exactly what you're saying.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 151 - Content Creation Strategy with Ashley J. Saunders

Tue, 31 Aug 2021 08:00:00 +0100

This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.

We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to think about the common questions that your customers ask you and then create content based on these questions. This could easily give you up to a year's worth of content. Think also about your business processes and the steps you take in delivering your product or service. Each step could be a piece of content too.

When creating content, it is important that you use a variety of media and not rely heavily on text. Your content shouldn't look like an essay for school, otherwise, readers will lose interest. A good way to mix this up is by using images and short videos.

It's important to be active, especially for those that haven't done tasks such as podcasting or blogging before. Those who are nervous about these activities should realize they will improve with time and practice. The key is consistency.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing

Tue, 24 Aug 2021 08:00:00 +0100

This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.

Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, copywriting, and web design, as well as all her social media expertise.

Gareth Alvarez is the Creative Director at North Devon Moving Image, a community film-making organisation working with local people to create, collect and share short films which enlighten, inspire and entertain. His creative vision transforms vague ideas into engaging campaigns. Gareth is experienced in developing creative and strategic content across various media.

Join us as we reminisce about the good old days when we all used to work as a team at the social media marketing consultancy, Social INK, speaking about the changes in digital marketing and our predictions for what the future holds.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 149 - Marketing Technology with Dan McGaw

Tue, 03 Aug 2021 09:00:00 +0100

This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business accelerator in Orlando.

With the rapid development of technology over the past few years, we are seeing more innovative tools and technologies coming into marketing than ever before. This is great because that means we are able to automate and orchestrate as much as possible, saving us time to focus on what matters.

We go on to speak about some of the key tools for SMEs that are trying to improve their digital footprint and the challenges they might face when it comes to looking at marketing automation. Some of these tools can get pretty technical, pretty quickly, but there are ways you can get around this and get the most out of the tool.

Managing your expectations very early on and giving yourself a reasonable amount of time where you can research the tools that will help you to stay on track. Having this understanding of the tools and taking your time will have huge long term benefits. You should be constantly experimenting and playing with the tools to find out what is working and what's not. As long as you're consistent with it, you will see results.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 148 - Creating Content with AI with Ryo Chiba

Tue, 27 Jul 2021 08:00:00 +0100

This week’s episode is all about creating content with AI. I’m joined by Ryo Chiba, Co-Founder at Topic, an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking.

When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves a huge amount of research which most marketers don't end up doing. It should be thought of as a long term battle, there are no quick wins.

Some of the key points you should be focusing on in order to help your content rank and generate traffic are to compare your content with the top-ranked articles, identifying how competitive your keyword is, your ability to target that search intent and the amount of content you're able to create.

We go on to speak about how we can use Artificial intelligence (AI) to know what content to create. AI is integrated in many of the tools we use on a daily basis but we don't realise this. It helps to make sure you have a starting point when creating content, so as you're not just staring at a blank screen, it helps speeds up the workflow. The Topic tool helps massively with the content research and the brief creation aspect of your content creation.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 147 - Local Business Marketing with Neel Parekh

Tue, 20 Jul 2021 09:00:00 +0100

This week’s episode is all about local business marketing. I’m joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business.

Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, having an understanding of digital marketing is essential.

Knowing the basic marketing principles for SEO, email marketing, Google Adwords and landing pages will give you an edge over your competitors, as they might not necessarily be using these features.

We go on to speak about the importance of having a Google My Business Page as this means you can appear on page one of Google, without having to battle for organic results, through SERP features. Another big aspect is the reviews section. People are always looking for social proof. By adding these reviews to your website, you help to paint a better picture about your business. You should always be responding to these reviews no matter how good or bad they are as this shows a human element.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 146 - Smartphone Video Marketing with Daryl Cygler

Tue, 13 Jul 2021 08:00:00 +0100

This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler, founder of Smartphone Video Marketing, the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment.

As technology is evolving our capability to create content has increased massively. All you need is a smartphone nowadays. When filming, you should always be giving the perception of professionalism meaning that your videos should be high quality. This does mean that you will have to invest in some affordable equipment and keep some factors in mind.

Some of the ways you can raise your smartphone video marketing production to the next level:

Stabilising your shots through using a tripod
Making sure your audio is clear by using a mic
Ensuring that there is enough light behind the camera facing the subject being recorded

You need to make sure your shots are as stable as they can possibly be. The second element is audio. This is just as important as the quality of the video. Using a mic will mean that everything you say will be picked up clearly and there should be limited background noise. Lighting is so important when it comes to filming. Having either natural light or artificial light in front of the subject, behind the camera, will ensure that everything shows up clearly when recording. Understanding these layers of perception and quality, and combining those two together, will mean you should have a really slick production.

We go on to speak about some of the starting points and ideas for SMB's that want to create video content. You want to tell a visual story in a professional way. This means keeping things simple and creating authentic content that resonates with your audience.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 145 - Taking Sales Online with Bill Murphy

Tue, 06 Jul 2021 08:00:00 +0100

This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands.

With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times.

Social media gives you the opportunity to engage with your community instead of purely optimising for conversions. You need to be building relationships. We go on to speak about looking at marketing as a three-piece funnel where at the top of the funnel, you have your awareness, the middle you have credibility and finally, at the bottom, you have the call to action.

Creating content helps massively to build awareness for the top of the funnel. Think about what your customer is interested in. How does your product help them achieve their desired outcomes? An easy way to think about this would be to base your content on a list of all the features and how they ultimately benefit the customer. We want to create authentic content that resonates with our target market. Testimonials, case studies and before and afters will help you to build credibility.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 144 - Loyalty Marketing with Paula Thomas

Tue, 29 Jun 2021 08:00:00 +0100

This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let’s Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty.

Loyalty, when it comes to customers, is often thought about as gift cards or stamps to get a free product. It is a lot more than that. It's all about how you look after your customers. For online businesses, this can be a challenge as you aren't always in front of them, but there are ways you can add value. Email marketing is still a well-proven tool to build this relationship with your customers and adding new formats of content such as video or audio can set you apart from the competitors.

You need to be making a connection with your customers. This is easily achieved when there is flexibility. Another proven loyalty scheme are reward points. The flexibility offered by the points system depends on the provider. Some business have had to adapt during the pandemic, for example, airlines. They are now offering other products, in addition to the flights, where you can spend your points. Another form of flexibility is partnering with brands. This will allow the customers to transfer their benefits over and use them in a different way.

Community is a really big opportunity to drive loyalty. It's all about the mindset of giving something to the people that you value, who support your business, and in doing so, making them feel like they are part of something bigger. You should always be trying to do your best for your customers and doing it in a way that makes sense to them, not just what makes sense to you financially.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 143 - The Power of Podcasting with David Pérez

Tue, 22 Jun 2021 08:00:00 +0100

This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.

Everyone has a community online. Creating a podcast is a great way to develop and build this community and also find more of your ideal clients. A lot of people start podcasts for the wrong reasons as they're thinking about the revenue side. A podcast is meant for relationships, it's a long term strategy. It's an opportunity to meet and connect with people and businesses that you normally wouldn't have worked with. Another eye-opening feature of podcasts is that you get to have conversations with specialists and discover new perspectives about topics that you wouldn't normally.

We then go on to speak about the key things to keep in mind when starting your podcast. One of the most important being the need to define your audience. The better you get to understand your target audience, the more value you can offer them.

You don't have to be constantly thinking of new ideas for your podcast. There are a few ways you can find this content that people online are specifically looking for. Many people forget about this. Creating content that the audience needs and that solves their problems is very valuable as you know you've got an audience for it. The same questions that keep being asked are the same problems that more people are facing.

How do we find these questions? By scanning the comments section of social media, YouTube and similar platforms, you can gauge what people online are looking for. From looking at this you can extract the common issues and base your ideas on these suggestions and questions. Another resource for your content is answering the questions that your clients and customers have around your business.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 142 - SERP Features With Diana Richardson

Tue, 15 Jun 2021 08:00:00 +0100

This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool.

SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management and Social Media. Basically everyone. A key feature that sets it apart from other tools thought is its data visualisation.

The acronym SERP stands for Search Engine Results Page. A SERP feature is everything on the search results page except the organic links and the paid ads. They are the enhancements you see when using Google. Search engines will continually test and update the features on these pages to make sure they are providing the best user experience.

SERP features also give you a great opportunity to be present on the first page without having to battle for organic results. The way search engines work is that they crawl the internet and pull through content that is the most relevant. You need to make sure that you have content in the first place with the most relevant keywords. So if your content and keywords aren't, then you're not going to be present.

We go on to speak about the things you can do to make sure that your content is being found. By including engaging multimedia and making sure you're answering questions, you can gain more interaction and help appear higher up on search engines. Another tip would be to make your content and website as clean and accessible as possible so that both people and search engines can recognise this. User experience plays a huge part in how long people spend on a website and where it will rank.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 141 - Event Planning Goes Virtual with Erica Maurer

Tue, 08 Jun 2021 08:00:00 +0100

This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City’s largest events and hospitality industry trade show.

Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65 virtual events. Her client roster includes BuzzFeed, Columbia Records, The Robin Hood Foundation, Smile Train, Pitchbook, Twitter, Google, and many more.

The pandemic has caused a shift in the way we live our lives causing us to adapt to the new normal. The Events industry was heavily affected. In-person events always used to be an exciting experience that could extend your network of contacts or entice you to sample food and drinks. There was always an engaging factor.

The whole process of how we host events has changed. We have had to reevaluate the purpose and objectives of the event. It's more important than ever to have the audience's attention by showcasing value. This way you can get everyone involved and make them feel like they're part of something bigger. Hosting virtually can initially be challenging but there are so many ways you can do this.

A few different suggestions for virtual events that we found effective included coffee meetings, dinners and live entertainment. It doesn't matter if you're a startup business or a major corporation, all these things are easy to set up. By sending vouchers for food or drinks it's possible to meet up virtually over a coffee, drink or meal. By using courier services the meeting can be in the comfort of your home or workplace. For team building activities you can be more adventurous by hosting quizzes, karaoke or magic tricks.

There are so many tools and platforms available that can be used for events in order to create a better experience. The reality is with some of these platforms there's a learning curve so people tend to stick to the most popular choice, Zoom, since it is easy to use. It also has the advantage to be customised so this can suit your event.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 140 - LinkedIn, Employee Advocacy and More with Jonathan Baldock

Tue, 01 Jun 2021 08:00:00 +0100

Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies.

We speak about encouraging employee engagement on social media as this can be very powerful. It can be a challenge to get employees to "buy-in" and actually share your content. You will need to explain the reasons why their support will benefit the company and also themselves. Sharing will help the company by increasing reach, creating new leads and more sales opportunities. For the employees, it will raise their professional profile and by sharing thought leadership, industry news, and company content, you can become an expert within your network.

We then go on to speak about LinkedIn's owned, earned and paid audiences and the difference between each one. Owned audience is your channel (company or personal) and organic reach. You will not have to pay for these as it's part of your ecosystem. Earned is the most valuable audience. If you earn it, you didn't have to pay for it. This is your network and the networks of employees. The employees are connected to your customers and prospects. They're the assets of the company. Paid is when you put ads in front of specific people getting them to take a specific action for a chosen duration of time. The platform will give you information on the size of the audience and how much it's going to cost you.

When posting content, we need to be adding value. It's about keeping the conversation going with the people that matter most. This is called evergreen marketing, or an evergreen channel, which is always on, that's why it's evergreen. Posting and sharing content that is of value from your company will appeal more to your audience because employees content is twice as trusted as the brand. This will be shared with their network and more importantly, people they know and trust.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 139 - What and How to Measure Your Digital Marketing with Chris Mercer

Tue, 25 May 2021 08:00:00 +0100

Today's episode is all about what, and how, to measure your Digital Marketing. I'm joined by Chris Mercer, the Co-founder of MeasurementMarketing.io. Mercer (as he’s known) is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

It is so important for all businesses, especially SMEs, to know their numbers and how they're getting results. Most people don't fully understand this, but once you understand it, you will have more clarity. You can then start to plan ahead and be more certain of what's going to happen.

Tools such as Google Analytics and Google Tag Manager are hugely powerful when it comes to measuring your marketing. With all this power, comes a lot of complexity. When you're not 100% sure where to gather the right information, it can be a real challenge. It's worth investing some time so that you understand the basics and have them set up for use.

We go on to speak about using the source medium report in Google Analytics as this has everything you need right away all in one report. When you learn this one report and understand how to use it to tell a story, the rest of the platform should be a lot easier to navigate.

All our marketing efforts should be objective-driven. You need to make sure that you've got a goal in mind. You should only be sending traffic to your site with a purpose in mind. You need to be able to measure it if it's achieving its purpose. This enables you to see the process and understand where you need to adjust what you're doing if it's not going to plan. Without knowing this data, you don't know what is and what isn't working.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 138 - Contact Management on Steroids with Jon Ferrara

Tue, 18 May 2021 08:00:00 +0100

Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert.

Jon believes the more people you can help to grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the '90s, a company he sold for $125 million. He re-entered the workforce in 2010 and then launched the first social CRM, Nimble. Jon’s core values are building products that help others achieve their passion, plan, and purpose. It's what drives his success.

We go on to discuss how should we be using CRM to really understand the benefits of a relationship with a customer or supplier. "You need to think about the contacts that you already have as your gold, and the more investment you make in those contacts, the more gold you get out of the mine." A good way to start would be to organise your existing contacts, prioritise them and then begin to nurture and engage with them. This doesn't have to be all via email. People tend to get higher engagement on social media.

We should all have our own personal contact management solution, in addition to our networks and our brands. Most people don't really do a good job of nurturing their brand or their network. Unifying your contacts into a singular place enables you to engage them on a regular basis and to manage your contacts more effectively. This will help you form better relationships and connections.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 137 - Self-Serve Ads with Lisen Zethraeus

Tue, 11 May 2021 08:00:00 +0100

Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns.

Lisen was curious about brands at the other end of the spectrum that don't have large budgets. That's what lead her to DanAds. DanAds is on a mission to democratise ad buying for SMEs all over the world through building self-serve advertising platforms.

Self-serve ads are a great way for smaller businesses to advertise as anyone is able to use them and you don't need assistance from a sales representative. Your options when you don't have the biggest budget are normally Facebook or Google. It's very easy to spend your budget quickly on these platforms especially when you don't know all the settings. You need to invest a little time to understand them. Paying an expert who understands these platforms will eat into your budget.

We go on to discuss the DanAds platform that enables you to set up self-serve ads on a variety of big publishers that might be more suitable for your business. One of the main advantages of advertising through a publisher is the ability to reach target audiences that are more relevant. These publishers will have large daily viewers giving a potentially huge reach.

Understanding your audience and what platforms they use is important for the success of any campaign. By knowing this you will attract the right audience when creating self-serve ads.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 136 - 2 Weeks Ahead is Good for Your Head!

Thu, 06 May 2021 08:00:00 +0100

Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives.

Think about the effect on you, your brand, and most importantly, your audience.

Another issue is when you go on to a business's social media page and try to find information and notice that they haven't posted for a month or more. This creates confusion, especially now with everything that's happened over the last year with a lot of businesses, unfortunately, having closed. It doesn't look good for the business.

To make sure that we're never on the back-foot we like to plan to be 2 weeks ahead. That's going to help your brand get recognised. When people see your content they will form links to your business and know what you're about. That is the key.

That's why we should be posting consistently. By planning and always being two weeks ahead, you take away the pressure for you and the chance that your audience will forget who you are.

Having that baseline content and adding on top of that is going to be far more powerful than having no content planned and trying to add things on the day. How planned is your content? Let us know.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Visit Social INK’s Website
Subscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live Videos
Chris Bruno on LinkedIn
Chris Bruno on Twitter
Grab a Free Marketing Consultation with Social INK
You can find all our videos over on the Social INK YouTube Channel.

Episode 135 - People First Digital Marketing with Mike Krass

Tue, 04 May 2021 08:00:00 +0100

Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing.

Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.

The Healthcare industry is highly regulated and this includes communications. There is a lot you can not say. When it comes to Life Science and Pharmaceutical marketing you have to be very careful. The general rule of thumb is that you can talk about yourself but making comparisons is a real issue. This can get you in trouble with the regulators or even worse, a federal organisation.

There's often a misconception that you need someone to do marketing and to make sure that you're posting on social media. Many small business owners fall into this trap. We go on to speak about small businesses choosing between hiring somebody in-house as the first and only marketing employee or choosing an agency that is suited to your requirements.

We also discuss some of the benefits and challenges of both approaches. When it comes to hiring there are other costs in addition to the salary, experience and demands on the individual that need to be understood. When going with an agency, you won't have the response time compared to that of in-house. Don't get caught up in the need of having the perfect system. You just need a system that works for you.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Connect with Mike Krass on LinkedIn
Check out MKG Marketing's Website

Episode 134 - What is a Content Calendar?

Thu, 29 Apr 2021 13:00:00 +0100

Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one.

You've probably heard all about them, but what exactly are they and how should you be using them?

1. It's an advanced plan for your content creation.

Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view a schedule of when and where you are posting content. Key dates can be easily forgotten so using this method really helps you identify the dates. You can maximise key days, for example, Mothers day, Black Friday, anniversaries, for your business, and work anniversaries for your team.

2. Content themes.

Having the ability to plan and forward think your content gives you the chance to create content themes either weekly or monthly. An example of this is spending a whole week talking about a specific product or service. Using a content calendar is a great way to create niche content for a specific amount of time.

So how complex a content calendar should you create?

We would advise you to use the KISS acronym:

Keep It Simple, Stupid!

The simpler it is the more likely you are to use it. This can be an Excel file or a Google Sheet to get you started. All you would need to do is add in your relevant dates and start creating content so you can get it scheduled well in advance of the publish date. This will keep you on top of your content creation, scheduling and posting.

If you want a simple to use content calendar, head over to Socialink.co and grab yours free today.

And if you have any questions, don't hesitate to reach out to us on social media @allaboutdigmar

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Visit Social INK’s Website
Subscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live Videos
Chris Bruno on LinkedIn
Chris Bruno on Twitter
Grab a Free Marketing Consultation with Social INK
You can find all our videos over on the Social INK YouTube Channel

Episode 133 - Generating Leads Online Through Google Ads with George Copeland

Tue, 27 Apr 2021 08:00:00 +0100

Today's episode is all about generating leads online through Google Ads. I'm joined by George Copeland, Co-Founder & CEO of Laborem Edge.

George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in marketing and promotion, George was intrigued by how to generate leads online. He got into Google Ads as a mentor of his built and sold a multimillion-dollar company realising that there's something special there. He now uses this knowledge to help businesses complete their marketing goals.

Google is one of the most popular search engines and has so much data available. As business owners, this information comes in very handy. We are able to use it in order to understand what people are searching for and how they behave online.

When it comes to SEO and keywords, it's very easy to get into the old methodology of keyword stuffing. A lot of people don't know or understand what the implications of this can be. Also, negative keyword lists are so important and you should research this for your industry.

We also talk about the importance of having a journey mapped out for your potential customer. If you are trying to drive people to your website for a specific reason, you shouldn't be sending them to the homepage or an overview page. You should be sending them to a page that is specifically about the one thing they are currently looking for. This means that you will have to create relevant landing pages, sales pages, or squeeze pages if you haven't done so already.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Connect with George on LinkedIn
Check out Laborem Edge's Website

Episode 132 - Creating Content With Purpose

Thu, 22 Apr 2021 08:00:00 +0100

Today's episode is all about creating content. We talk about it all the time. You've no doubt heard "content is king". Gary Vee even talks about creating 100 pieces of content every day.

The reality for most of us is that it's just not possible. It's hard enough to create a couple of pieces of content per week let alone per day. So when it comes to creating content, what should you be doing?

Here's something to think about.

Would you prefer to have one piece of content, that people really engage with, that they watch, share, like and comment on, or would you rather post 5 times a day without any real purpose?

Our marketing efforts should always be objective-driven, although most people forget about this when it comes to social media content. Posting on social media for the sake of it is a waste of time.

You should be trying to provide real value or insight to your target audience through your content.

Once you understand the 3 fundamental points below, you can set about planning what content you want to create.

Where does your ideal audience hang out? (Which platforms?)
What sort of content do they like to consume? (Types of media?)
What are their issues/problems that your company is trying to solve? (Your purpose?)

If you've listened to this episode, and you'll still not sure what you should be creating content about, I'd love to have a chat and help point you in the right direction. You can book in a FREE session with us, using the following link:

https://www.socialink.co/free-consultation-call/

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Visit Social INK’s Website
Subscribe to Social INK’s YouTube to see all our Lockdown V3.0 Live Videos
Chris Bruno on LinkedIn
Chris Bruno on Twitter
Grab a Free Marketing Consultation with Social INK
You can find all our videos over on the Social INK YouTube Channel.

Episode 131 - The Importance of Strategy with Jose Quiroz

Tue, 20 Apr 2021 08:00:00 +0100

Today's episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the company helping experienced business owners shift their perspective and experience those pivotal AHA! moments when they realize they can add a heck of a lot to their bottom line without having to hustle harder.

We see so many businesses joining new platforms they aren't knowledgeable about. There are more platforms available today than ever before and so choosing the right medium is critical for success. Platforms that are on upward trends may not be the best suited. You may need to go back to basics. Understand the platform and what it is you want to achieve, then you'll get better results.

Set aside time to work ON your business. To look at the bigger picture. Identify your target audience. Determine your objectives, not revenue. Your overall strategy needs to be consistent with the platform choices you are considering for your business. You are more likely to achieve exponential growth by doing it this way.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Connect with Jose Quiroz on LinkedIn
Visit Jose Quiroz's Website

Episode 130 - 3 EASY Ways To Create Social Media Graphics

Thu, 15 Apr 2021 08:00:00 +0100

Today’s episode is all about three easy ways to create social media graphics.

This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to post and where based on your audience.

We want to give you as much insight as possible into some of the tools that we use to be able to create quick graphic content for your social media platforms. We will not be talking about photoshop, illustrator, or any complicated software that will take you months to get comfortable with. The tools we suggest are:

Canva
Wordswag
Keynote or Powerpoint

If you're a small business owner and you don't have a marketing department, these will help you massively with your graphics for your social media.

In addition to the podcast, we have a run-through on YouTube where you are able to see these platforms and how they work. Check out the YouTube video and get up to speed on your graphics.

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

You can find all our videos over on the Social INK YouTube Channel.

Episode 129 - Engagement Security with Kathleen Booth

Tue, 13 Apr 2021 08:00:00 +0100

Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home.

I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT.

Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.

We talk about the fact that as marketers we're not taught about cybersecurity. We need to be aware of the issues and the risks that are associated with an online presence. A safer social experience can be provided through websites as there is more control over this platform.

Social Media can suffer from the same vulnerabilities but more so since we don't have control over these platforms. An example is you don't have control of a platform getting hacked, but you can implement 2 Factor Authentication. These are just the basics.

One of the risks we can encounter is social engineering, a malicious activity designed to trick people online into giving away sensitive information such as passwords. There are some simple steps you can take to protect yourself such as cybersecurity training and implementing policies internally.

I hope you all stay safe. Enjoy the episode!

Stuff We Mentioned

Connect with Kathleen on Linkedin

Visit Kathleen's Personal Website

Check out the Inbound Success Podcast

Visit Clean.io

Check out the blog - What is Digital Engagement Security?

Episode 128 - How To Format Graphic Posts For Different Platforms

Thu, 08 Apr 2021 07:00:00 +0100

Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge.

Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms.

Once you know what platform you’re going to use, you can then start to focus on the content. How you format graphics is different for each platform. This means that the format you post on one platform may not be suitable for another.

Here’s a quick cheat sheet to help you out.

A quick win, when you don’t have a lot of time to create multiple variations of one image, is to use square graphics. This format works on pretty much all the platforms. It’s a quick win if you haven’t got the time to create multiple versions of the same graphics.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

You can find all our videos over on the Social INK YouTube Channel.

Episode127 - Effective Communication with Dr. Amelia Reigstad

Tue, 06 Apr 2021 08:00:00 +0100

Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media.

I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace.

We take it for granted when posting on social media, or sending emails, or even when we’re writing that new blog post. We all communicate in the same way, right? Well, wrong! We all have different ways of being understood, and understanding too.

So, ask yourself this question. How effective a communicator are you?

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned

Visit Amelia Reigstad's website
Connect with Amelia Reigstad on LinkedIn
Visit Amelia Reigstad's Instagram
Visit Amelia Reigstad's Facebook
Follow Amelia Reigstad on Twitter

Episode 126 - 5 Ideas For Social Media Graphics Posts

Thu, 01 Apr 2021 08:00:00 +0100

Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more.

Let's start at the beginning. What sort of things can you post on social media, using graphics to help them stand out?

We're looking at:

Quote Graphic
Your Company Why?
Core Products/Services
Social Proof
Upcoming news

We'll also be following this episode up with a couple more to help you know how to format your posts for each platform, and finally looking at some of the tools we use to create this content quickly and easily.

There's so much to do when it comes to social media and content marketing, we just want to help you decide what's going to work for you and where you should be focusing your time and efforts.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned/Links:

Visit Social INK's Website
Subscribe to Social INK's YouTube to see all our Lockdown V3.0 Live Videos
Chris Bruno on LinkedIn
Chris Bruno on Twitter
Grab a Free Marketing Consultation with Social INK

Episode 125 - Content Marketing in 2021 with Lyndsay Phillips

Tue, 30 Mar 2021 08:00:00 +0100

Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do.

That's where Lyndsay Philips, President of Smooth Sailing Business Growth comes in to play. Having started as. VA, looking to find the right balance between working and family life, Lyndsay quickly saw the potential to help her clients when it came to their content marketing.

Today, 10 years later, she's leading a team of awesome creatives, who's goal is to make their clients look good online and get results long the way.

We're talking a little about the challenges we all face with content marketing today, and one of the biggest is how to keep up with all the new platforms, and types of content you need to be creating. Suffice to say, we're all facing that challenge.

No matter where you currently are with your content marketing, check out the episode. It feels good to be back after our short couple of week's break, and thanks to everyone for the kind messages along the way. We're BACK!

I hope you all stay safe. Enjoy the episode!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Stuff We Mentioned/Links:

Visit Smooth Business Growth
Connect with Lyndsay Phillips on LinkedIn

Episode 124 - A Slight Disruption To Our Usual Program

Mon, 08 Mar 2021 08:00:00 +0000

Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is.

You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've been sounding a little under the weather for lack of a better description.

Well, all of that comes down to feeling pretty much fed up with the current situation. Lockdown here in the UK is now well into week 9 (I think - I can't even remember) and along the way, it's become harder and harder to stay energised, to look after myself and continue to produce more and more content.

So I've decided to take a step back. Take a little time away. Refocus my attention, and try to make sure that I give myself some time to re-energise.

If you've been feeling like this, I hope you now know that you are not alone. In a large number of conversations I've had recently, A LOT of people are feeling the same way. But it's as if we're not really supposed to talk about it. Like it's some kind of taboo subject. Or that if you tell your audience you're struggling, they'll simply run away from you and never come back.

I disagree.

Rather than trying to cover up what's going on, I wanted to talk about it. Instead of pretending I'm too busy, or that life is too awesome, I'd prefer to share the reality with you.

These last 9 weeks have been brutal. The monotony, and repetition of a daily routine, without much interaction, have proven very hard. I've done my best to look after myself and along the way, I've experienced ups and downs.

Well, I've reached that point now where I just need to take some time away from everything. Re-assess my goals, objectives and where I want to focus. Take some time to build up my energy stores and be able to come back with a new focus and energy. So that's what I'm doing.

Hopefully, all of you will understand, and in 10 days or so when we come back, you'll be here ready to check out the new episodes and to continue to listen, learn and enjoy the podcast. If not, that's ok too.

If you don't look after yourself, you definitely can't look after anyone else. And that's the position I'm now in.

If you're feeling the same way, I'm happy to chat. You can hit us up on any of our social channels, links below, and I'd be happy to talk to you about it too.

in the meantime, look after yourself, those around you and stay strong. We'll see you soon.

Stay safe everybody.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 123 - Should You Trust Your Gut? With Sunil Godse

Tue, 23 Feb 2021 08:00:00 +0000

Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition?

I'm joined by Sunil Godse from Intuitionlogy. He's spent years, interviewing hundreds of business leaders, to better understand what intuition really is, and just how big a part it can play in running and marketing our businesses.

Sunil is passionate about helping people understand their intuition better. Most of us can remember at least one time we've gone against our gut and it hasn't worked out well. But what if you could take some time to figure out those good intuitions that landed you that amazing new client, or that helped you open a new opportunity?

How powerful could it be to start listening to maximise the opportunities that appear in front of you?

How much of a difference could that make to your business?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 122 - Useful Tools To Create Better Video Content

Tue, 16 Feb 2021 16:00:00 +0000

Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us. In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos.

I started off only wanting to detail 3 things that we use on a regular basis to create content. In the end, I covered 4.

1. BigVu - it's an app and it's very simply a teleprompter for your iPhone. It's the perfect app if you don't feel confident to just talk to the camera, and you prefer to work off a script.

2. Phone holder and ring light clamp - this is a cheap and effective way of improving the quality of your video 10 fold (notice I didn't say 10X).

3. EpocCam - by El Gato - This is a tiny piece of software that you can install on Mac and PC - and an app that you can install on your phone. Together, they allow you to use your smartphone as a webcam. Most iPhones today are far better quality than even the best webcams.

4. Rode VideoMic Me-L - This is an iPhone (lightning connector) directional microphone. This will upgrade the quality of your sound massively. (apologies, it's £66, not £40-something).

That's it for today. If you're creating video content, we'd love to hear what you're up to, and if you're not sure how to get started, simply reach out to us on social media and ask. We're always here to help.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 121 - What Is Lo-Fi Video?

Thu, 11 Feb 2021 10:00:00 +0000

Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily.

The Superbowl happened last week. That's the perfect example of big-budget video creation for brands. The Superbowl ads are a BIG thing every year. Brands compete to come up with the best idea possible, and they then throw MILLIONS of dollars at agencies, stars and production studios to make it possible.

Lo-Fi video is the complete opposite of that. It's clever and insightful content that can be created by you, at home or at work, using simple tools like your phone or your laptop. For example, have you noticed how Sky News relies pretty much exclusively now on Zoom or Skype calls to run interviews?

You can use LoFi video to do the exact same thing for your business. You can create simple, but effective content about who you are and what you're business does, simply by recording yourself talking about it.

Check out today's episode and if you're stuck coming up with ideas contact us on social media and we'll share some of the videos we've helped create for businesses around the UK.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 120 - Partnerships & Rebranding with Adam King

Tue, 09 Feb 2021 15:00:00 +0000

Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast.

Partnership is a term that's often bound around without understanding the true potential it provides us all with. From affiliate deals to co-authored content, introductions to referrals partnerships come in all shapes and sizes. The best partnerships you'll build are the ones that symbiotically help everyone involved.

It's not just about partnerships today. I asked Adam to come back on the podcast for another reason too. He recently made some bold decisions for his business and most importantly his podcast. After more than one hundred episodes, he rebranded. Now that's something a lot of people would be scared to do. I strongly recommend you check out The B2B Growth Think Tank.

Why did he rebrand? That's exactly why I brought him on. To tell his story, and to remind you that it's ok to pivot your business. In fact, it's healthy to do it when the time is right.

His new podcast has a whole new framework and purpose, and it's directly focusing on tackling the problems that B2B businesses are currently having.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 119 - Consistency, Patience and Owning Your Marketing

Thu, 04 Feb 2021 09:00:00 +0000

Today's episode is all about understanding a fundamental principle for success in marketing, and anything else for that matter. You see, trying something once, and saying it doesn't work simply isn't a good strategy.

As with most things in life you need to consistently show up. Doing something, again and again, to make sure that it has a fair chance of actually getting some results. And then, and this is the really hard part for most of us, you need patience.

Guess what? It's not going to happen overnight. There are no overnight success stories that don't start with years of effort and hard work. At least none that I know of.

And all of this was inspired by a recent article I read by Seth Godin titled Chasing The Cool Kids.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 118 - Digital Marketing For Dog Trainers With Louie Torres

Tue, 02 Feb 2021 07:00:00 +0000

Today's episode is all about Louie Torres. Yes, he's the founder of Unleashed Marketing and yes he helps dog trainers secure more business through digital marketing. But the episode is about MUCH more than that.

You see, for Louie, this is the space he's chosen to work in. But the reason why Louie is so successful in the space is that he really understands his clients, their problems and their needs. And that's what's important about this episode.

Way too many of us try to be all things to all men, and as a result, it ends badly. It doesn't end up working out. Because of how Louie understands his customers, he's also incredibly good at understanding their customers (he was one at one point).

We talk about automation, saving time, find more effective ways to communicate and maximising what would otherwise be dead time for dog trainers, and guess what, no matter what you do, you'll find that this is applicable to you and your small business too.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 117 - What Will Digital Marketing Look Like In The Next Few Years?

Thu, 28 Jan 2021 17:00:00 +0000

Today's episode is all about looking at what the future of digital marketing might in fact look like in the next couple of years. Now, we definitely don't have a crystal ball over at Social INK, and technology evolves at an increasingly fast rate, but some "future" things, might already be out there.

We know for sure that cookies and tracking are changing. With new laws set to come into effect, and Apple making bold moves for user privacy (like annoying Facebook recently) the endlessly tacking people around the net is going to be a thing of the past.

But what about AI and how that's helping to create content, or more importantly - simple messaging bots that automatically respond to your messages and questions?

Who knows, but I'm going to be looking to get some guests on over the next couple of months to talk about what we all think will likely happen. In the meantime, here are just some of my thoughts. And some things you should probably check out if you didn't know they were a thing.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 116 - Brand SERPs With Jason Barnard

Tue, 26 Jan 2021 10:00:00 +0000

Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%).

Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands.

Join us today as Jason explains the ins and outs that are often forgotten, especially when it comes to brand searches. That's right, we all think people searching for our brand already know all about us and can find us easily, but even I learnt a thing or two during this conversation.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 115 - An Experiment Talking About An Experiment (LIVE Episode)

Thu, 21 Jan 2021 10:00:00 +0000

Today's episode is all about experimenting. Yes, I know what you're all thinking, "he's talking about experimenting AGAIN!" But that's what digital marketing is all about. It's about constantly trying new things to see what works and what doesn't.

In this episode, James O'Donnell and I (Chris Bruno) are trying something new. An experiment of sorts. We recorded this episode of the podcast LIVE on the Social INK channels. We want everyone to try different things. Use the word experiment - so everyone else knows that you're simply trying something out.

What's the worse that could happen? No one listens, watches, or engages? No worries, move on to the next experiment.

But don't let "fear" stop you. Don't let other people's opinions influence you. You're doing great, and most people won't even try.

Stay safe, look after yourselves and remember to start experimenting.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 114 - Digital PR & Getting Out There With Victoria Kennedy

Tue, 19 Jan 2021 09:00:00 +0000

Today's episode is all about public relations - also known as PR. What we think of as PR might be antiquated. The thoughts of meeting journalists for drinks or dinners and building a relationship certainly no longer fit the times we've been living for the last 12 months or so.

But in reality, it changed long before social distancing came into play. Victoria Kennedy, CEO of Victorious PR joins us on the podcast today. She understands what it's like to try to get your name out there. As an opera singer, she was constantly trying to get her name out there.

Today she helps a wide range of business owners get their story and message out into the world. The press is online more than ever, and that's where people consume content.

So whether you've always wanted to publish a thought leadership piece on Forbes, or you're trying to announce your latest product launch, you'll want to hear what Victoria has to say.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 113 - Look After Yourself & Your Marketing

Thu, 14 Jan 2021 14:00:00 +0000

Today's episode is all about looking after yourself. 2021 is off to a strange start. Feels a little like we never really left 2020. There have been a ton of memes and gifs expressing how people are feeling so far this year. And I guess it's completely understandable.

Today I wanted to share that it's ok not to feel great. Heck, I know that I don't always feel great. In fact, so far this year (yes, all 2 weeks of it) I've had 2 days of feeling like I just wanted to sit in a corner, in the dark and do nothing for a hours on end.

It's normal to have ups and downs in life, but at the moment, life almost feels FLAT. Like there are no ups or downs to speak of, it's almost worse. The lack of variety in our surroundings, environments, activities, etc makes things even more challenging.

Well, I just wanted to say that when it comes to you, your business, or your marketing, right now, don't be too hard on yourself. Do things that make you smile. Try new things you've never done, or simply take a break away from it all for a while and then come back to it when you're ready.

Either way - if you need it, we're here too. Feeling down - get in touch. Want to chat - get in touch. Not sure what to do next - get in touch. Fancy a game of FIFA - get in touch.

Seriously - this is who we are - you can find us live every day on Social INK's YouTube channel - or simply reach out to us directly on any of the All About Digital Marketing Channels.

One way or the other we will reply and we will be here to help out.

Stay strong, stay safe, and look after yourselves. Physically and mentally.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 112 - Local Search & Happy Business with John Vuong

Tue, 12 Jan 2021 09:00:00 +0000

Today's episode is all about local search, but more importantly, it's about finding your happy in your business with John Vuong, Owner of Local SEO Search. That sounds a bit "hippy-ish", but it's far more important than you may have realised.

Now, this isn't about positive thinking, or breathing techniques to get through the day. It's about how to make sure that you're building a productive and happy business, that actually fits in with the goals you had when you first started.

Of course, we also talk about search, and what really are the basics every small business should be focusing on. Like Google My Business. Are you using that to help build your business?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 111 - Happy New Year?

Thu, 07 Jan 2021 08:00:00 +0000

Today’s episode is all about wishing you happy New Year. Or is it? As lockdown Version 3.0 has begun here in the UK, it’s easy to think of 20201 starting as bad as 2020 finished.

But I don’t think that’s the case. It’s another reminder that we’re not quite out of the woods yet, but that definitely doesn’t mean things aren’t getting better.

What does it mean for your business though? Well, things aren’t looking like they’ll be back to business as usual, at least not for the foreseeable future. So the importance of digital once again is imperative for your business.

Take this time to find ways to communicate and engage with your community, your customers, your suppliers. You might be surprised at just how responsive people will be.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 110 - Holistic & Empathetic Marketing with Janet Mesh

Tue, 05 Jan 2021 11:00:00 +0000

Today's episode is all about taking a holistic and empathetic approach to your marketing. Joined by Janet Mesh, CEO and Co-Founder of Aimtal, we're talking about how businesses can sometimes overlook some of the key components required for successful marketing.

When we talk about empathy, it's important for everyone to understand that we're talking about it in the same way. Yes, that's right, the definition of a word can sometimes be lost in translation and ends up being used a buzzword as opposed to how it should be.

Truly putting yourself in your customers' shoes is one of the most powerful ways you can understand where they are at and how you can engage and interact with them. Once you truly know them, then you can start to focus on creating content that's really right for them.

Not sure where to start? Well, you can grab Janet's free in-depth SEO guide here.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 109 - 5 Types of Content You Can Create With Your Phone

Thu, 31 Dec 2020 08:00:00 +0000

Today's episode is all about 5 types of content you can create, right now, with your smartphone. Yep, that's right, it's all about actionable advice. Check out the video version of this episode here.

No matter what your business is, large or small, B2C or B2B, product or services, there are simple ways to create more content that's really about you and your brand.

If you've been struggling with creating content to share on social media, or simply don't think you can create it well enough, you'll want to have a listen. 2020 has come with a host of challenges for all sorts of businesses, but it's also allowed us to be ourselves in our marketing.

You don't need fancy studios, on-location shoots, you just need to be you and to share your journey. Don't be afraid to share how you're getting on, and do it from your own living room if you need to!

Wishing you all a happy new year.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 108 - Brand Messaging with Emily Soccorsy and Justin Foster

Tue, 29 Dec 2020 08:00:00 +0000

Today's episode is all about brand messaging. Yep, that sounds very high level but hold on a moment. My guests today are Emily Soccorsy and Justin Foster, Co-Founders of Root and River. They specialise in guiding brands to scale around their mission.

For years, this dynamic duo, have been helping brands get out of the comfort zone by really examining and understanding who they really are. It's easy to get lost in the buzzwords and jargon of marketing, but a truly powerful story has an emotional, even spiritual, experience behind it.

Join us as we dive into intrinsic branding and how it can sometimes be painful, to tell the truth, especially to ourselves, as those who own or manage the business. We talk about the importance of language and truly understanding who you are as part of your brand.

They don't always agree as Co-Founders, but that's a good thing. They compliment each other perfectly, as with all great teams.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 107 - Wishing You A Very Merry Christmas!

Thu, 24 Dec 2020 07:00:00 +0000

Today's episode is all about, well, YOU! We just wanted to take the time to wish you and yours a very merry Christmas. Yep, that's right. You're all absolute stars for listening to the show, and we're so grateful to have you as part of the All About Digital Marketing community.

So we wanted to say THANK YOU! For listening, for following along, for subscribing, for anything you've done, no matter how small you may think it has been.

Of course, it's a Christmas message, but we may have dropped in some ideas for how you can do some marketing stuff too, just think of that as the baubles that decorate the Christmas message.

Again, a huge thank you. To you our listeners. To Campaign Refinery for sponsoring the podcast. To Adam our amazing editor. And the Anna, Gareth, James, Sagar and the rest of the team at Social INK who make this all possible.

Merry Christmas Everybody!

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 106 - Telling Brand Stories With Sarah Braud

Tue, 22 Dec 2020 09:00:00 +0000

Today's episode is all about telling brand stories, with Sarah Braud from Braud Creative. All companies start with a story. We often forget about that story, but we really shouldn't. Why did we start the company, how did we start the company? It's a whole hero's story.

With Sarah, we're discussing how important it is to bring that story to the forefront of your marketing. We want you to tell your tale. And just like any amazing story, it starts with a Hero.

In your story, the HERO is your customer. They're the ones you're taking on a journey. By understanding them, who they are, what they're struggling with, you can guide them on this journey.

It all begins with making sure your message is clear and focused, just like the story, on your hero!

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 105 - Planning Your 2021 Digital Content

Thu, 17 Dec 2020 16:00:00 +0000

Today's episode is all about planning next year's digital marketing efforts for your business. Yep, that's right, the year is nearly over and for most of us, we're probably quite happy to see the back end of 2020 at this point.

I've always found that the Christmas to New Year break is a great time for some reflection (about the past year) and planning (for the year to come).

It's the perfect time where most clients are busy enjoying their time with friends and family, and I do the same. But the business is like a friend or family member, so I like to check in and think about what's gone well, what I learnt from and what I want to focus on next year.

So, what's on your to-do list for 2021? I'll let you in on a secret, for me, it's streaming. Next year I'll be doing more and more with live video, and I can't wait to get started.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 104 - Podcasting & Creating Content With Michael Greenberg

Tue, 15 Dec 2020 08:00:00 +0000

Today's episode is all about podcasting, but more importantly, it's actually about being smarter when it comes to creating content. Yes, that's right, if I can find a way to work smart instead of just hard I want to implement it.

Michael Greenberg, the Gentleman of Tech (the OG - Original Gentleman), and the Chief Strategist at Call For Content, has been working in the podcasting space for years. He's developed systems and methodologies to help turn a podcast in to so much more. We've spoken about repurposing content on this show before, but Michael's real superpower is operations and automation.

In the episode, we'll talk about the tools Michael uses, and how he creates smart workflows that allow him to develop, create and publish more content than you ever thought possible.

I hope you enjoy the conversation as much as I did. There are some pearls in here that you're bound to love.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 103 - Running A Podcast For 100+ Episodes

Sun, 13 Dec 2020 07:00:00 +0000

Today's episode is all about starting a podcast and publishing more than 100 episodes. What does that take? What does it look like? What sort of results can you expect? Wow - that's a lot of questions. Let's take a quick look at it and see what our journey was like.

Before we get started, I want to set the scene. The very first episode we recorded was with the team at Social INK. We didn't have a name for the podcast. No Website. No domain URL. NOTHING.

The only thing we knew was that we wanted to start, record and publish a podcast within 30 days. Yep, that's right. That's how we started. If you've followed Social INK over the past couple of years, you'll have seen some of our crazy internal challenges. This was no different.

The reason I'm being a bit nostalgic and going back to this is simply to reinforce this.

"Start where you are, use what you have, do what you can!"

Arthur Ashe

I love this quote. And we live by it! Sure, since then we've moved the needle. The podcast audience is growing, slowly but surely. The production quality is getting better. It's all about small incremental improvements.

So, if you're thinking of starting a podcast, I'll leave you with what Eugene Kan said to me in Episode 10.

"If you weren't getting paid for it, would you want to keep doing it?"

Eugene Kan

If the answer is yes, then you know what you need to do. Whether it's a YouTube channel, a podcast or blog posts, it doesn't matter. You'll be amazed how quickly a year will pass, and suddenly you'll be hitting milestones too.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 102 - Blockchain In Marketing With Gowthaman Ragothaman

Sat, 12 Dec 2020 07:00:00 +0000

Today’s episode is all about blockchain technology in marketing. We’re all aware that things are changing. Online privacy, ad blockers, cookie blockers. Everything is changing. So how can blockchain technology in marketing change the way we do things online?

We’re joined by Gowthaman Ragothama, CEO of Aqilliz, a blockchain solutions provider that’s addressing the cross-platform economy. There’s a future to marketing that doesn’t rely on cookies and tracking as we know it today.

We discuss what the future could look like and how as business owners and marketers we can start to adapt and change our habits. You’d be amazed at how many tactics and tools rely on cookies and tracking. If that disappears, what will the future of marketing look like?

Episode 101 - Influencer Marketing with Derren Ohanian

Fri, 11 Dec 2020 07:00:00 +0000

Today’s episode is all about influencer marketing. We’re joined by Derren Ohanian from Social Sensei. Derren knows what it takes to make an influencer marketing campaign for your business.

Something that’s important to remember is to be a human being online. Yes, it sounds so simple, but way too many people seem to forget that once they’re online and in front of their keyboard. Being human and authentic is how we create real relationships.

We talk about the different levels of influencer campaigns, looking at the opportunities for micro-influencers and even nano-influencers. What’s a nano-influencer? Someone that has a small audience (sub-1000 subscribers), but is hyper niche and has an engaged audience.

If you’ve been thinking about, or you’ve been trying influencer marketing, you’ll want to listen to this episode. Derren’s experience and insights will help you understand where you should focus your efforts.

Episode 100 - The Century! 5 Most Popular Episodes

Thu, 10 Dec 2020 07:00:00 +0000

Today's episode is all about 5 of your favourite (the most popular) episodes. That's right, making it to 100 episodes seemed crazy when we started recording back in July 2019. But here we are. So we've grabbed some clips from the top 5 most listened to episodes.

If you're thinking about starting a podcast, always remember what Eugene Kan said to us on the show "would you keep doing this if you weren't getting paid"? It's an important question and it applies to everything in your marketing. Loving the process is what's most important.

The top 5 episodes that we've taken clips from are:

We couldn't include everything from each of these conversations, and they're all FILLED with incredible insights and shared experiences. The episode would have ended up lasting hours if we had. But we're hoping you'll hear something useful to help you in your business.

Remember, you can find the full episodes on our website or on your favourite podcasting app.

It's been an amazing journey, creating podcasts all for nearly 18 months so far. The connections and conversations we've ended up having have been awesome. So a massive shoutout to ALL our guest and a huge thank you to YOU! Everybody that's subscribed, listened and enjoyed our content.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 99 – Cold Traffic and Lead Generation with Rory Stern

Wed, 09 Dec 2020 07:00:00 +0000

Today’s episode is all about cold traffic and lead generation. Yep, that’s right, good old fashioned sales, but in the digital and online world. No doubt you’ve wanted to be able to run ads that simply start to generate leads for your business? We all have, right?

That’s where it gets really interesting. Rory Stern, Founder of RFS Digital Media has spent the better part of 20 years understanding the psychology behind human behaviour, specifically when it comes to cold traffic and lead generation.

Understanding the difference between cold, warm and hot leads is a great starting point. And for each business, knowing and understanding your target audience is going to be crucial.

Whether you’ve already started or are thinking of spending money on ads online, you’ll want to hear what Rory has to say about cold traffic and lead generation. You’re bound to learn something that will help you save some money and convert more potential clients.

Episode 98 – Facebook Advertising for Small Businesses With Bob Regnerus

Tue, 08 Dec 2020 07:00:00 +0000

Today’s episode is all about Facebook advertising for small businesses. We all know what a behemoth platform Facebook is today. It boasts some 1.5 billion daily active users. That’s insane. If you can’t find 50 clients in and amongst all that, then there’s no hope left.

Bob Regnerus has spent years working with business and brands to help them maximise the impact of their Facebook advertising. What are some of the easiest “wins” for businesses? Bob says to start with lookalike audiences. People who are similar to your existing customers.

Facebooks algorithms, AI and Machine learning can do all kinds of wizardry and taking advantage of that for your brand is a huge opportunity.

Then there’s the Facebook Pixel, which will allow you to retarget website visitors. People who have already taken an interest in your brand, no matter how small it may have been.

There’s plenty more we talk about, so jump in to the episode and take advantage of Bob’s experience and knowledge.

Episode 97 - Content Marketing for Small Businesses With Jessica Thiefels

Mon, 07 Dec 2020 07:00:00 +0000

Today’s episode is all about content marketing for small businesses. Content drives your marketing channels forward. You may not realise just how important it can be, but everything from your website, social channels and email newsletters all rely on great content.

We’re joined by Jessica Thiefels. She’s a marketer and a coach, helping owners create great content for small businesses. Spending her days helping brands to really craft messages that help them to reach a bigger, and better, audience.

We often think of content as just our blog, or just our social media channels. Everything you’re creating is content. But how can you be smart about creating content? Well, understanding the benefits of organic content and SEO is a great place to begin.

Understanding your audience, creating content that solves their problem, is a great way to start developing content marketing for small businesses. Jessica digs into what it takes to make your content stand out, and most importantly, how it can really help develop your brand online.

No matter what stage of your journey your on, Jessica’s advice is sure to help you.

Episode 96 - Instagram Marketing With Farhana Cannon

Thu, 03 Dec 2020 07:00:00 +0000

Today's episode is all about Instagram Marketing. That's right, we're focusing on the 'Gram thanks to Farhana Cannon, CEO & Founder of iMedia Exposure. When Farhana set up her company, 10 years ago, Instagram was only just getting started. But a decade later, she's here to help us understand the benefits and opportunities that currently exist in Instagram marketing.

Now, everyone knows Instagram is a very visual platform. It's all about the imagery. We talk about what options there are for companies to showcase their products, but to also share their story. Remember, every brand has a story.

Instagram isn't for all businesses. we recognise that, and we talk about which industries can make the most of the platform and also how to rethink your strategy for Instagram marketing. Not sure what to post? Don't worry, we've got you covered there as well. There are tons of ways to create for Instagram.

Either way, if you're on Insta, you'll want to listen to what Farhana has to say. If you're not on Insta, this might change your mind.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 95 - Only Work With People That Bring You Joy

Tue, 01 Dec 2020 08:00:00 +0000

Today's episode is taken from The Social INK Show. James O'Donnell, Commercial Director and Chris Bruno, CEO, are talking about only working with people that bring you joy. Sounds like a simple concept and in reality, it is.

We've realised something this year, especially this year in fact. Life is short, and the vast majority of it is spent working and sleeping. Right now, with lockdowns and restrictions, we're doing less than ever before. So it's becoming more and more apparent that it's imperative to work with people that bring you joy.

What do we mean by that? Well, life's too short and we spend too many hours working to work with a team or a boss that makes us miserable. As entrepreneurs, we spend WAY too much time working to be doing it for clients that don't make us smile. And what about that supplier that we think is crucial to our business' success? You can replace them too.

You see, toxic relationships, in any aspect of our life, are just NOT WORTH IT. It's time to see the value in who you are and what you do. Take control of one part of your life that takes up about a third of your life. YES, a third. On average we'll each work 90,000 hours. Only other thing that matches that? Our sleep!

So, remember, it's time to only work with people that bring you joy!

If you need help or just someone to talk to about your current situation, don't hesitate to reach out to us - podcast@allaboutdigitalmarketing.co.uk

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 94 - Digital Marketing For Small Businesses With Barney Durrant

Thu, 26 Nov 2020 09:00:00 +0000

Today's episode is all about digital marketing for small businesses. Barney Durrant knows a thing or two about the digital marketing space. His time at Google and his passion for learning and understanding what works and what doesn't led him to create his own company, Bluebell Digital Marketing.

We're having a simple chat about what it takes for small businesses to find success through their digital marketing. There's no surprise that you'll hear some familiar advice. Knowing your audience and being there from them should always be at the heart of what we do.

But it's not just that. Barney's years of experience allow him to explain how small businesses can best utilise the platforms that exist today. We live in a truly extraordinary time where small businesses can find an audience on a global stage thanks to digital marketing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 93 - Creating Content For YOUR Audience

Tue, 24 Nov 2020 08:00:00 +0000

Today's episode is all about creating content for YOUR audience. It sounds really simple, right? But what does that actually mean? Well, let's start by defining who your audience is and what would help them.

That's right, your content should be all about your audience. It should be created with them in mind. For every piece of content you create, you should stop and ask yourself, would my ideal client "Susan" find this useful on her journey right now?

By asking, and answering that question, you'll start to figure out whether or not the content your creating is really for your audience, or if it's just because you wanted to create it. We all want to offer value to our audience. But what I value, or what you value, might be very different from what your audience will value.

Another trick, when creating content for your ideal customer, think back to your sales calls with people that became clients. What were the questions they asked? What were the questions that kept coming up? If you can answer those in your content, you're going to be a superstar for your audience. You'll be answering their questions before they even ask them.

What has your single biggest marketing challenge been in 2020? Want to let us know? Visit this link and book a time to tell us all about it - https://calendly.com/social-ink/social-ink-free-consultation

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 92 - Repurposing Content Like A Pro With Shaina Weisinger

Thu, 19 Nov 2020 08:00:00 +0000

Today's episode is all about repurposing content like a pro. Shaina Weisinger from Repurpose House knows her stuff. For years she's been making content really work for companies and clients, simply by repurposing.

We've all heard the term, "repurposing" content, but what does that actually look like for a small business. Well, in simple terms, if you're currently creating content, publishing it and sharing it once, you're doing it wrong.

One piece of content can become so much more. From creating quotes out of blog articles, sharing shorter clips of longer format videos, or podcasts, there's so much that you can do with every single piece of content that you're currently producing.

So what are you waiting for? Get into the episode and learn how and why you should be repurposing your content as much as possible. You'll be amazed at the results, as well as just how much content you can really produce easily and effectively through repurposing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 91 - Planning Your Marketing For 2021

Tue, 17 Nov 2020 07:00:00 +0000

Today's episode is all about planning your marketing for 2021. Yep, let's face it 2020 is nearly over (and good riddance). It's time to start thinking about what comes next. For some organisations, this is a yearly ritual. A time to reflect on what has and hasn't worked and a time to think about what comes next.

But just like with any marketing, having a plan is crucial. Yes, we all know the Mike Tyson quote "everyone has a plan till they get punched in the face". But having no plan in marketing is a sure-fire way to allow procrastination to get in the way.

It's time to take the bull by the horns. We are all hoping for a better year next year. Maybe one with a little less drama. That's where planning your marketing for 2021 comes into play. This year may have been good, or bad, for your business. Either way, it's over. It's time to look forward and plan what comes next.

If you need help kickstarting planning your marketing for 2021, feel free to grab a free consultation with Social INK.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 90 - Business Development and Outreach with Dan Englander

Thu, 12 Nov 2020 07:00:00 +0000

Today's episode is all about business development through outreach online. We all know how important outreach can be, and too many people don't like doing it. It feels like being a door to door salesman. But it doesn't have to be that way.

Dan Englander, Founder of Sales Schema is specialised in doing just that. And guess what? Just like any other marketing channel or tactic, there's a methodology to it.

It starts by understanding your audience. Focusing on marketing to them, by bringing them something they want and need. So how are you focusing your outreach online?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 89 - Localising E-Commerce For Local Independent Retailers

Tue, 10 Nov 2020 06:00:00 +0000

Today's episode is from The Social INK Show. James O'Donnell, Commercial Director and Chris Bruno, Founder of Social INK, are talking all about how small independent retailers can use e-commerce to help interact with their local customers.

Localising e-commerce is a great way during these uncertain times to remain connected with your local customers. Lots of people want to support their local stores, but it's hard to do when you're locked down in your house. They turn to Amazon, or the big chains, as it's easy.

But what if it was as easy to buy from a local independent retailer?

What if they could continue to shop online, but get that "feel good" factor of supporting a local business at the same time? Enjoy the episode, and if you have any questions, remember, you can book a free consultation with the Social INK team at any time.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 88 - Building A Website That Works With Chris Thomas

Thu, 05 Nov 2020 08:00:00 +0000

Today's episode is all about building a website that really works for you and your business. Chris Thomas, Founder of Yonder Agency, has been building websites for years. From small businesses to large agency life, his experience has seen it all.

Chris describes himself as 40% creative, 40% strategic and 20% BBQ. He's down to earth, approachable and understands his craft intimately. The important aspects for small businesses, when it comes to their website, it's about creating and building something that will actually generate leads or sales.

But it's important to be able to identify what you sell in under 15 seconds. That's right. Those first 15 seconds on your website should clearly identify exactly who you are and what you do. Help people to understand that.

As Chris says "Be clear over cute" on your website!

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 87 - Do You Have A Lead Magnet?

Tue, 03 Nov 2020 07:00:00 +0000

Today's episode is all about lead magnets. What are lead magnets? The premise is simple enough. It's something that you can offer to your audience in return for their email address. Yes, it really is that simple.

You've seen tons of different styles of lead magnets over the years, even if you weren't aware of them. From ebooks to tools, checklists to webinars. Any time you're offered something that you then need to give your email address to access is in fact a lead magnet.

So, should you have a lead magnet? Well, there are a lot of different schools of thoughts on this. We believe it's an effective way to be able to offer real value to your audience, whilst also generating your mail list. So what sort of lead magnet can you create easily? Well, you'll have to listen to the episode to find that out.

Join the host of the All About Digital Marketing podcast, Chris Bruno, as he talks all about how you can easily create a lead magnet.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 86 - Customer Acquisition With Andrew Gottlieb

Thu, 29 Oct 2020 09:00:00 +0000

Today's episode is all about customer acquisition. We all want more customers right? But how do we go about attracting them? What's the best model for acquisition? What platforms should you use? That's what we're here to answer today.

We're joined by Andrew Gottlieb, Founder & CEO of No Typical Moments. They specialise in customer acquisition for organisations that want to change the world. For more than 8 years Andrew has been helping businesses generate leads through their online presence. He knows a thing or two about what works and what doesn't.

Check out the episode and take down some notes about what you could start implementing in your business today. It's not an easy journey, and Andrew doesn't sugar coat things or promise a magic solution to all your problems online. But he will help you move the needle in your business. And that's what it's all about.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 85 - Create Consistent Content For Your Audience

Tue, 27 Oct 2020 08:00:00 +0000

Today's episode is all about consistency. Yep, that's right, people like consistency. Take this podcast for example. We started with a commitment to release a new episode every week. People get used to that, and the consistency proves an important element in letting people know that you're invested in them before they invest in you.

When it comes to social media marketing, the same is true. It's happened to all of us, right? We put off posting till tomorrow. Then something comes up at work, then it's the weekend. I'll do it on Monday. Etc Etc... Until suddenly it's been weeks since your last post was published.

There's nothing worse for a brand, and more importantly for your prospective customers than coming to a website or a social media channel, and realising that it's inactive. When that happens, people start to wonder if the company or brand is inactive too.

So, the name of the game is consistency. Consistently posting on the channels you've chosen. Keep that conversation alive and show your audience that you're invested just as much as they should be.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 84 - Small Business Marketing with Monique Idemudia

Thu, 22 Oct 2020 12:00:00 +0100

Today's episode is all about how to market your small business with Monique Idemudia, from Dragon Digital Marketing. As Monique says, it's impossible to run your business 100% offline today, no matter what industry or niche you're in.

We're talking about how to use social media as a small business, how to focus online, and what sort of content you can be creating for your business.

2020 has definitely been a strange year, that's for sure, but giving your business the best possible chance online is as important now as it's ever been. Maybe more important actually.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 83 - Have You Finished Your Christmas Marketing Plan?

Tue, 20 Oct 2020 07:00:00 +0100

Today's episode is all about why you should already have your Christmas marketing plan in place and ready to go. So, the real question is, do you have your Christmas plan in place yet?

It's something that we often think is a long way away. It always feels like it's a long way away. But in reality, as this episode goes live, there are just 2 months left. 2 MONTHS! Where does the time go?!?!?!

So before you get swept away in the Christmas rush, and let's be honest, we all get swept away by it in some form or another, let's make sure you have your Christmas marketing plan ready to go.

Working backwards, from Christmas, through to your last delivery date before Christmas, then the build-up to Christmas, and all the way to the pre-Christmas "holidays" (Black Friday and Cyber Monday).

Getting on top of it now will make sure you don't feel the unnecessary stress at the time.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 82 - Driving Traffic and Increasing Leads With Micha McLain

Thu, 15 Oct 2020 11:00:00 +0100

Today's episode is all about driving more traffic to your website and increasing the total number of leads generated. Let's be honest, EVERYONE wants that to happen to their business, right?

Micha McLain, CEO of SearchClickGrow knows a thing or two about how to make that happen. He's been working, trying, experimenting and evolving what he does for the last 16 years.

So what does it take to start building that traffic, and how can you do it more effectively?

Micha focuses on a 4 phase method:

Planning
Building
Launching
Growing

Make sure you listen to the episode to understand how you can start to increase the visibility of your website. Ultimately, that's what we're all looking to achieve. Bringing more visitors to our website increase the likelihood of generating more leads.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 81 - You Don't Need Shiny New Toys!

Tue, 13 Oct 2020 07:00:00 +0100

Today's episode is all about avoiding shiny new toys. By this, I'm talking about the shiny new MARKETING toys. Not telling you not to treat yourself in your life.

Way too many people spend time trying to figure out the best way to set something up. It ultimately becomes a great way to procrastinate and ultimately not do what they should be doing.

Whether it be setting up email automation, or write a blog, or start a podcast, or run ads. Whatever it is, it's easy to put it off telling yourself you need X to make that work. The truth is you don't.

When we decided to start the All About Digital Marketing podcast, we start where we were, with what we had, and that was it. There was no initial investment. We simply used Apple headphones and a Zoom connection. Today, 81 episodes later, we have a couple of microphones. But a lot of our guests don't.

Don't procrastinate by focusing on shiny new toys. Want to set up a funnel? Do it with what you have. Want to collect email addresses? Create a giveaway with what you have. Want to start a podcast? Focus on the content, not the shiny new toys you think you need.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 80 - Building, Construction & Marketing With Annelise Worn

Thu, 08 Oct 2020 08:00:00 +0100

Today's episode is all about marketing within the construction and building industry. Annelise Worn and her husband started the agency Custom Build Marketing, that focuses just on that. An agency founded on the experience of her partner, who was a carpenter by trade.

Regardless of what industry you are in, we all know how important it is to be online. To be visible to our prospective clients. In the home building and construction industry, there is so much to show. From before and after photos, to creative ideas to inspire home improvement, it's clear that coming up with content shouldn't be a problem.

So why don't more people in this industry use the power of social media and digital marketing to showcase who they are and what they can do? Find out more on today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 79 - The Social INK Show Episode 3

Tue, 06 Oct 2020 08:00:00 +0100

Today's episode is the next instalment of The Social INK Show. James O'Donnell (Commercial Director) and host, Chris Bruno (CEO) from Social INK are at it again.

This episode is a bit of an exclusive for our All About Digital Marketing listeners as over on the Social INK YouTube channel, it's being released as 4 parts. The main subjects we covered in this episode are:

What is LinkedIn Outreach?
How can you help small business in 2020?
Why don't more business owners VLOG?
How does repurposing content help your business?

We're always testing our content, finding new ideas to create and repurpose what we're working on. Be sure to let us know what you think of this episode over on our social channels.

In the meantime, a massive thank you for everyone who tunes in. You guys are awesome!

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 78 - Answering Questions With Malcolm Hill

Wed, 30 Sep 2020 07:00:00 +0100

Today's episode is a little bit different. Aren't they all experiments, we hear you ask? Well yes, but today we're talking to Malcolm Hill, a professional surf instructor currently living in Costa Rica. You can check out his Instagram (we did, we were instantly jealous). The real question is why?

Malcolm reached out to us after listening to a few episodes of the show. He's a surf instructor and in 2020 his main occupation became a wipeout (see what we did there). tourists were no longer flocking to Costa Rica. Hotels weren't packed. And as a result, there were no surf lessons to be given.

So he decided to start focusing on how local businesses could use digital marketing as a way to improve their current situation. He decided to reach out to us, and we decided to make a crazy new type of episode. One where we would help answer his questions about digital marketing and what he's working on.

This is definitely another one of our experiments, but we loved making this one. Chris personally really enjoyed the conversation and it was great to meet Malcolm from the other side of the world. A new connection, all thanks to this podcast.

So check out the episode, let us know what you think about the format, and don't be scared to reach out if you have some questions you'd like answered on the podcast.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 77 - Should You Start A Podcast?

Tue, 29 Sep 2020 08:00:00 +0100

Today's episode is all about whether or not you should start a podcast. So many people out there are doing it, so should you start one as well?

Some people are going to tell you NOT to do it. You'll get lost in a sea of other podcasts that are started and that never go anywhere. Others, however, will tell you that it's a great way to build your network and increase your visibility.

We're going to say this. If you love the process as much as we do, then starting a podcast and most importantly, continuing to create a podcast is incredible. 77 Episodes in, and we can honestly say, this is one of the highlights of our days.

Just remember this. If you're going to create a podcast, you need to love doing it, and most importantly you need to do it for a specific audience.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 76 - Influencers, Creativity & Remote Working With Dave Schneider

Thu, 24 Sep 2020 09:00:00 +0100

Today's episode is all about building a business online. What does it take in 2020? Creativity and remote working goes hand in hand, Dave Schneider agrees and so do we. Gaining access to a global talent pool has never been easier.

Dave tells us about building Ninja Outreach (a SaaS business based on influencer marketing) and how he transitioned to agency life at Shortlist. It's clear to see that he's no stranger to building and marketing companies online.

Check out the episode to find out more about running and managing remote teams, finding creative people around the world, how influencers do and don't work for some industries and so much more.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 75 - Why You Need A Content Calendar

Tue, 22 Sep 2020 06:00:00 +0100

Today's episode is all about why you should have a content calendar to help you run your digital marketing. Yep, that's right, having planned content going forward will make your life a lot easier. Most importantly it will make sure you never miss those important dates and opportunities.

Far too many small businesses are simply posting on social media because they think they "have to be on social media".

There's no benefit to simply posting from time to time when you remember. Your content should be planned, with purpose, and then scheduled and ready to go out. That starts with a content calendar.

You can find a free content calendar template thanks to the team at Social INK.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 74 - Bootstrap Startup Marketing With Bryan Clayton

Thu, 17 Sep 2020 07:00:00 +0100

Today's episode is all about bootstrap marketing, with Bryan Clayton, CEO and Co-Founder of Greenpal (referred to as the UBER of lawn care).

We all know what it's like trying to make the most of limited resources, and after successfully building and selling his landscape business back in 2013, Bryan knows just what it takes to think outside the box.

Bryan shares how he stood out from the competition and outperformed them massively back in the day. But now, he's focusing on understanding his clients and solving their real problems.

Find out how Bryan does it, and remember to let us know what you think of today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 73 - We All Have Marketing Failures

Tue, 15 Sep 2020 07:00:00 +0100

Today's episode is all about marketing failures. Just like in business and in life, we all have failures. But it's not about the failures themselves. As cliché as it sounds, it's about what you learn from those mistakes.

Here's the thing, we don't know any marketers that have no failures. We know marketers who are too interested in their ego to admit to their failures, but we all have them. In fact, digital marketing is basically built on failures and lessons learnt.

It's how we test, experiment, learn and improve. Every day, it's about optimising, finding ways to make things better. But it all usually starts with finding out what works and what doesn't. Each of our failures of what doesn't work, simply helps us figure out exactly what does.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 72 - Video Content Marketing With Marcus Johnson

Thu, 10 Sep 2020 08:00:00 +0100

Today's episode is all about the importance of video in your marketing. Whether it's for your website, your social media or for your ads, video plays a crucial role in marketing today.

Marcus Johnson knows his video marketing. For years, he's been creating content for clients to help them increase their engagement, and most importantly, their results online.

Glacé Media has worked with big brands and small business. Their work speaks for themselves. But in today's episode, we're talking more specifically about how small businesses can maximise the potential of video content marketing without breaking the bank.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 71 - 5 Tips For More Engagement On Social Media

Tue, 08 Sep 2020 07:00:00 +0100

Today's episode is all about increasing your engagement on social media. We've been helping brands online since 2008 at Social INK, so as you can imagine, we've seen a thing or two along the way.

One of the biggest complaints we hear is brands complaining that the engagement levels on social media are terrible-to-non-existent.

But usually, we dig a little deeper than that. And one of our questions to brands is, when was the last time you asked your audience to engage?

It sounds so simple, but here it is, why would anyone engage with your brand if they don't feel like welcome to do so. You're trying to build a community online, right? So, let's invite everyone in. Let's make it welcoming, let's encourage conversation, debate, or sharing.

Join your host, Chris Bruno, to find out more.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 70 - Understanding Your Customers With Dionysia McPherson

Fri, 04 Sep 2020 08:00:00 +0100

Today's episode is all about how your customers should be at the forefront of what you're doing. It doesn't matter if it's for your marketing, your product development or your company in general. Putting your customer at the heart of everything you do always pays dividends.

Dionysia McPherson, from PaperForm, and her husband, Dean, know how important this is. In fact, Dionysia has spent many hours, days and weeks, running 1-2-1 sessions with their clients just to make sure she really understands them.

This isn't just as simple as checking the support tickets, although she does believe that all their employees should spend some time on customer support (to really understand who they're working for in the first place). She's even had to wake up in the middle of the night, just to take 1-2-1 calls to better understand her customers on the other side of the planet.

Now, that's dedication. What can you learn from this? Simple! It's all about getting to know, and understanding, your customers intimately.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 69 - The Social INK Show Returns

Tue, 01 Sep 2020 14:00:00 +0100

Today's episode is our 2nd episode from our new content series, The Social INK Show. As always, we're interested in knowing what you think of these chats, so be sure to leave us a comment on your favourite social media channel, simply search for @allaboutdigmar

James O'Donnell, Commercial Director, and Founder & CEO, Chris Bruno, are talking about the benefits of long-form content creation, starting a podcast today and some of our business and marketing failures.

You see, everything that Social INK does, for themselves and for their clients is an experiment. It's about trying new things, and not just trying them once and thinking they don't work. But trying them until you build a system or a process that can really be tested.

Bring the Social INK Show to the All About Digital Marketing podcast is exactly that. So whether you enjoy the episode, or not, don't think twice. Drop us a note to let us know.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 68 - Video Marketing With Daniel Glickman

Thu, 27 Aug 2020 11:00:00 +0100

Today's episode is all about the importance of video in your marketing. Whether you like to create videos or not, it's becoming more and more clear that video plays an integral role in how people discover and get to know brands online.

We're joined by Daniel Glickman today. He's the CMO of Wave.Video, a platform designed and built to help everyone create professional-looking videos for their brands, without needing to spend years mastering video editing suites.

With more than 20 years of experience, Daniel knows a thing or two about how to market a business. When he took over as CMO for wave.video, people noticed the change. He's published two books and hosts his own podcast too.

Don't miss out on the episode, and be sure to let us, and Daniel, know what you're currently doing to incorporate video into your marketing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 67 - Where To Focus Your Limited Resources

Tue, 25 Aug 2020 07:00:00 +0100

Today's episode is all about where to focus your resources when you're starting out. Let's be honest here, when you're a small business, whether new or established, resources are often limited. So what's the right strategy for your business's marketing.

You've seen hundreds of articles online. Some about SEO, others about Google Ads. Then you read about social media. Then funnels. There's so much to take in, absorb and analyse.

Today, our host, Chris Bruno, wanted to help you understand what some of your options are. Yes, there's definitely a requirement for your marketing to expand over various channels and strategies. But when you're starting out, and resources are limited, where can you have an impact quickly, and relatively cheaply?

Find out in today's episode. Be sure to connect with us on social media, to let us know your thoughts on today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 66 - Customer Experience Design With Zuzana Dobro

Thu, 20 Aug 2020 07:00:00 +0100

Today's episode is all about putting the customer at the front and centre of what you do. We often hear the terms User Experience (UX) or User Interface (UI) thrown around. But few people understand just how important those aspects of your business can be.

Introducing Zuzana Dobro. A customer experience designer, who uses design thinking and brain science to help companies achieve so much more with their products and business.

Whether you're just starting out on your entrepreneurial journey, or you've been around for a few years, you'll want to hear what Zuzana has to say. We talk about:

The benefits of big vs small teams
Building for your audience
Design thinking and what that means for your UX and UI
Communication within teams and with stakeholders

Don't miss out on understanding what you could be doing differently in your business. These sorts of changes may seem like they're obvious, but way too many of us aren't maximising our potential because of it.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 65 - Training Your Creativity Muscle

Tue, 18 Aug 2020 07:00:00 +0100

Today's episode is all about becoming more creative with your marketing efforts. Many of you listening are going to start by saying "yeah, but I'm not creative". Guess what? Creativity is just like anything else in life, you need to work at it to become better.

Just like any muscle in your body, it needs regular training, exercise and workouts to help it become stronger. Whether you want to write more blogs or create better graphics for social media, or maybe it's ideation that you're really struggling with, you need to start doing it more often, so as you continue to get better at it.

James Altucher talks about the concept of 10 ideas a day. If you want to become an ideas machine, you need to write down 10 ideas a day. This technique means your brain is always fired up to find ideas and creative solutions to anything in the future.

This episode is another experiment, where we've taken a blog that was originally posted on www.chrisbruno.co, our host's personal website. If you enjoyed the episode, make sure to subscribe and leave us a review.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 64 - Understanding Your Audience with Mike & Gaby

Thu, 13 Aug 2020 08:00:00 +0100

Today's episode is all about starting your digital marketing journey by really understanding your target audience and creating for them. We're joined by Mike and Gaby Grinberg, a husband a wife team, that run Proof Point digital marketing agency.

Their story is unique. Why they started their business is powerful. What they've done since starting is incredible.

This is the first time we've spoken to a husband and wife team who are running a business, and it's clear to see why this works so well with Mike and Gaby.

Listen to how you can start marketing your business better going forward and how you could run a business with your significant other.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 63 - Experimenting and Repurposing Content

Tue, 11 Aug 2020 06:00:00 +0100

Today's episode is all about experimenting with your content marketing. Every agency and marketer out there is experimenting. Whether it be for your advertising online, for your sales pages, anything. It's all based on testing to see what works and what doesn't.

At Social INK, we're big believers in experimenting with content. In fact, recently we've been doing a huge amount of it. From Episode 59 The Social INK Show Experiment, through to Episode 61 Ideation vs Execution, we've been testing how we can repurpose more content.

Repurposing is a simple concept. Once you've created a piece of content, can it be used in one way or another to create more content? So for example, The Social INK Show was a 40-minute conversational style video which has now become a podcast, 4 blog articles, 6 short videos and we're still taking more from it.

So the real question to ask yourself is this; are you experimenting enough and are you repurposing your existing content?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 62 - Finding Your Personal Story With Nick Cavuoto

Thu, 06 Aug 2020 09:00:00 +0100

Today's episode is all about the future of business being focused around building relationships through authentic connections, with Nick Cavuoto.

Nick has an incredible story to share with you in today's episode. It's unique to him, and he shares it with an openness and honesty that's eye-opening for many of us.

For many years, he's helped entrepreneurs and businesses achieve more through their marketing. But his real passion and where he excels is in helping others to open up and find their authentic self to share online.

If you take away just one thing from this episode it should be this:

"Take a step back and realise how amazing you actually are. Look how far you've come. Look at everything that you've overcome. Look at all your success stories that you've already had. Again, entrepreneurship is about failure and pain." - Nick Cavuoto

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 61 - Ideation vs Execution

Tue, 04 Aug 2020 06:00:00 +0100

Today's episode is all about the age-old debate between ideation and execution.

When it comes to your digital marketing, it's all about coming up with ideas, but those ideas have to be executed on if they can stand a chance of performing well.

Maybe the debate isn't about which is better, the ideas or their execution. Maybe it's actually about finding the balance between the two. Ideas to fuel execution, and execution which invariably fuels more ideation.

At Social INK, as an agency, we work on "Launch ready" not perfect. That helps us to continue to create ideas, but also ensures we continue to deliver, experiment and find what works for us and our audience.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 60 - Emojis, Data Science and AI on Social Media With Arjun Rai

Thu, 30 Jul 2020 09:00:00 +0100

Today's episode is all about social media marketing, and how the underdog should always get a shot at the title.

Arjun Rai from Hello Woofy knows a thing or two about being the underdog. But over the years, he's continued to fight the good fight and as a result, has found his way.

Emojis, data science and AI sit at the heart of how they have built their platform. Attempting to give anyone the opportunity to do great things using social media, no matter what size or stage of business they are at.

It's time to pay attention. If you've been trying to find results, create more content or thrive on social media, Arjun probably has some great tips and advice just for you.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 59 - Another Content Marketing Experiment - The Social INK Show

Tue, 28 Jul 2020 14:00:00 +0100

Today's episode is all about experimenting, by sharing Social INK's most recent experiment itself. The Social INK Show is a "raw" long-format conversation between our host Chris Bruno and commercial director, James O'Donnell.

We both love to experiment and challenge ourselves. As part of that on-going process, we created The Social INK Show to be able to record a long-form piece of content and then use that content over the course of a month.

So far it's become an episode of this podcast, it's helped us write 5 blogs, we've cut 6 short videos from it, and we've still got more plans to come. In a future episode, I'll detail how were trying to use this one piece of content to fuel multiple others to help give you ideas of how you can do the same.

If you want to connect with Social INK or Chris and James, you can find direct links to social media below:

James O'Donnell on Twitter
Chris Bruno on LinkedIn
The Social INK Show Episode 1 on YouTube

SOME LINKS FROM THE SHOW:

02:07 – The Random Show
04:03 – Kobayashi – The Usual Suspects – Spoiler Alert
09:00 – 30 Day Blogging Challenge on jamesodonnell.co.uk and chrisbruno.co
24:30 – The All About Digital Marketing Podcast
25:55 – Going Live Every Day for 30 days
28:45 – Dan Kelsall on LinkedIn
31:36 – James O’Donnell on YouTube
32:03 – JOD’s Dad on YouTube
33:23 – JOD’s most popular video
35:00 – Chris’s most popular video

You can find all our videos over on the Social INK YouTube Channel.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 58 - Customer Acquisition Techniques With Brandon Cockrell

Thu, 23 Jul 2020 15:00:00 +0100

Today's episode is all about customer acquisition. We all want to acquire more customers, but for a lot of small businesses and startups, this can be one of the biggest challenges.

Brandon Cockrell, President of Linchpin Sales Interactive, has been honing his customer acquisition skills for the last 12 years. In that time, he's understood how to get people to react and has developed his own systems to generate more leads for businesses.

There are so many ways to market your business online today. Defining the right strategy can be crucial to turning your marketing spend into profits. That's where Brandon excels.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 57 - 3 Tools To Save You Hours In Your Content Creation

Tue, 21 Jul 2020 07:00:00 +0100

Today's episode is all about 3 tools that we use as an agency to save hundreds of hours each and every year. When it comes to content creation, we've already talked about batching your content. But what happens when you start to build a team?

There are three tools we use on a daily basis, to help make sure our stream of content creation continues to move forward at all times, and so that all parties involved can be the most effective.

From project management to creative collaboration, they allow us to continually build our business and our marketing efforts, whilst saving us time. Time, after all, is the most precious resource we have.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 56 - Building Your Marketing & Brand With Print On Demand with Raitis Purins

Thu, 16 Jul 2020 07:00:00 +0100

Today's episode is all about building your marketing and your brand using print on demand. We're joined by Raitis Purins from Printful. After 7 years of building a multi-integrated, drop-shipped, print on demand business takes a lot of time and effort. As Raitis has helped build this business, he's learnt the ways that businesses have maximised the opportunities available.

If you already have a business or a community, print on demand could be a great opportunity for you to build additional product offerings, or even as a way to allow your community to support your efforts.

It's always interesting to understand a different business model, and you'll often find that you can learn something new from a different model that is directly applicable to who you are and what you are doing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 55 - Why You Need To Start Batching Your Content Creation

Tue, 14 Jul 2020 06:00:00 +0100

In today's episode, we're talking all about why it's so important to start batching your content creation. If you don't know what I mean, let me explain.

No matter if it's one of the "big boys", or just someone you follow. When someone is pumping out LOADS of content (and you're wondering how they keep it up), there is a 99% chance that they are batching their content creation process. It's the only way to do it.

Batching your content creation, whether it's for blog articles or social media posts, is very simple. You fix yourself a chunk of time, an hour or two, in your calendar, just for that. During that time you can focus, and simply create.

Once you've finished a batch of content, then you can plan it out, schedule it for release, and ultimately sit back and enjoy a nice cup of tea (insert Gin and Tonic) and watch as your content stream continues to work for you, without needing your input every day, multiple times a day.

But don't forget to keep batching, otherwise once that content has been used, there will be nothing left and then you're back to scrambling.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 54 - Small Steps To Grow Profits with Tony Guarnaccia

Thu, 09 Jul 2020 07:00:00 +0100

Today's episode is all about building a business, one step at a time. It's hard work, and Tony Guarnaccia has experienced his fair share of life-changing lessons that he's learnt from.

Along the way, he's been fortunate to work with some of the biggest brands in the world, and learnt from them, how to run a business, but more importantly how to run a profitable business.

His journey and story are incredibly powerful, having found himself homeless after running a "successful" family business, the learning curve Tony went through is empowering for all small to mid-sized businesses.

Tony's new book, Small Steps To Grow Profits will be coming out soon.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 53 - Why Digital Transformation Is More Important Than Ever Before!

Tue, 07 Jul 2020 06:00:00 +0100

So we're trying something new on the podcast. Every week we'll be bringing you one short episode where we'll be focused on just one important topic, tool or tip for your marketing, and one episode with an awesome guest, where we discuss all sorts of things. Let us know your thoughts on the new format.

Today's episode is all about digital transformation and why, with everything we've been through so far in 2020, it's imperative to embrace online activities, with both arms, and make it work for your business.

Whether you want to look at it as improving the customer experience, or simply as future-proofing your business, one thing is for sure right now; THINGS HAVE CHANGED!

We need to adapt, evolve and embrace the use of digital technologies to help our businesses survive whatever else this year might throw at us.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 52 - User Generated Content with Lorraine Ball

Thu, 02 Jul 2020 07:00:00 +0100

User-Generated Content (UGC) can often be misunderstood. There are so many forms of UGC that are often overlooked. In this week's episode, we're talking all about the important UGC options you have and why they are so important.

Joining me today is Lorraine Ball, Head Honcho from Round Peg and host of the More Than A Few Words podcast. She knows all there is to know about UGC and where you should get started. Like for example, just how important reviews are to business online. Bet you didn't think of reviews as user-generated content right?

Whether you're a startup, a small business, a big business, or just getting started in your online adventures, you'll want to hear what Lorraine has to say. You'll find insights and those "oh yeah, I hadn't thought of that" moments all the way through.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 51 - Lead Generation and LinkedIn Ads with Anthony Blatner

Thu, 25 Jun 2020 11:00:00 +0100

This week's episode is all about lead generation and LinkedIn Ads. Anthony Blatner has had an incredible career over the years, but his speciality is how to help business start generating more leads.

Pretty much every business, big and small, wants to generate more leads. It's the basis of helping to grow revenue.

But for way too many businesses, there's a lack of understanding around the buyer persona, the customer journey and the key metrics that help businesses identify where they generate leads from, at what cost and for what return.

If you've been trying to figure out how your business can focus on lead generation that actually works, you'll want to check out this episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 50 - Starting A Podcast As A Challenge and Looking Back

Thu, 18 Jun 2020 07:00:00 +0100

50 episodes already, that's crazy! This week's episode is all about why and how we started a podcast. It all started as an internal agency challenge in July 2019 and from there, things just continued to move forward. So much so that nearly a year later, here we are, already at 50 episodes.

So we decided to come together as a team and talk a little about how it all started and more importantly, how you can do the same thing. There's a lot to be said for just biting the bullet and trying something.

Internally I've started to refer to it as the Consistent Experimenter. As marketers or business owners, we need consistently experiment. Try new things, build out new ideas, launch things and see what works and what doesn't for our business.

Innovation has been a key factor in the success of our clients' marketing, and also in ours. We're often surprised what really resonates with people. It's not always what we thought it would be.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 49 - Content Marketing and Authority Websites with Vin D'Eletto

Thu, 11 Jun 2020 06:00:00 +0100

This week's episode is all about content marketing and building websites that attract real visitors. We've all seen way too many ads for that promised land of passive income from websites, but what's the reality behind starting a website, building it up from scratch and finally generating revenue from it?

Vincent D'Eletto from WordAgents knows a thing or two about building websites that actually generate revenue. His agency specialises in creating content that helps drive traffic, the holy grail in the success of any online business.

Listen to the pro as we talk about what it really takes to go from zero-to-revenue for a new website, and just how much work is involved. It's a huge eye-opener before you embark on a "get-rich-quick" scheme that others might promise you.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 48 - The Power Of Emotions In Marketing With Phil McSweeney

Thu, 04 Jun 2020 06:00:00 +0100

This week's episode is all about the emotions in marketing. Phil McSweeney is "retired". I say "retired" as he's also an angel investor, and currently the Chairman for a digital health company.

Years ago he taught marketing, and one of the key aspects for him was the emotions that are key drivers in purchasing decisions. Something that unfortunately is often overlooked in marketing today.

Join us as we explore the different emotions that impact the purchasing cycle, from your marketing to the transition from prospect to customers.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 47 - Affiliate Marketing and Websites with Larry Ludwig

Thu, 28 May 2020 06:00:00 +0100

Larry Ludwig has been building websites since before you probably knew what websites were. Starting in 1995, he worked on some of the biggest and most prominent websites in the world, at the time.

Over the years, he built up his own website, Investor Junkies and eventually sold it. What did he learn along the way? The power of affiliate marketing, to help him generate revenue from a website.

Today, he helps other businesses and has become a leading figure in the affiliate marketing space. You'll love this episode if you run a website, are looking for revenue ideas, or if you're thinking about starting a website. There's something from everyone.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 46 - Growing A Community Through Communication with Fernando Angulo from SEM Rush

Thu, 21 May 2020 11:00:00 +0100

Communication is always important. We talked about that last episode, but this week's episode is all about the huge potential communication plays in building your community and ultimately increasing your bottom line.

Fernando Angulo is Head of Communication at SEMrush, if you don't know who they are, you'll find them everywhere online with a simple Google search. They've built an incredible tool for marketers, to help with everything related to creating content online.

But more importantly, they've amassed a huge community, people who love their product and being a part of the bigger story they're telling.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 45 - Communication over Sales

Thu, 14 May 2020 09:00:00 +0100

We all know how important communication is. Over the past 2 months, it became even more pertinent. We noticed how many companies have kept our email address on file, and wanted to let us know how they were dealing with a global pandemic. In this episode, we're talking all about communication OVER sales.

Too many people use social media as a bullhorn, they shout at their audience, trying desperately to generate revenue. Instead, why not focus on an approach intended on communicating with prospects and your audience. Having conversations to strengthen the relationships within your community.

Chris Bruno started Social INK in 2008, and for more than a decade has been helping brands to start conversations, build communities and as a result, drive conversions.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 44 - Digital PR & Communication With Lee Caraher

Thu, 07 May 2020 10:00:00 +0100

In this week's episode, we're talking all about digital PR and what that looks like for small to mid-sized companies. No matter what industry you're in, there are opportunities to get your brand to the front and centre through PR.

Lee Caraher, from Double Forte, has been specialising in this world for years. From huge corporations, through to SMEs, helping them all to find their place.

We all know the digital world is where we need to be. Finding ways to help your brand stand out from the crowd is a huge win for so many businesses. Now you can hear all about how they do things at Double Forte.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 43 - B2B and Niche Marketing with Anna Raynes

Thu, 30 Apr 2020 13:00:00 +0100

In this week's episode, we're talking all about B2B and Niche marketing, something that our guest knows all about.

Ana Raynes, CEO and Founder of Simplified Impact, focuses on creating marketing that works for companies by understanding their business model, their audience and most importantly their niche.

If you're in B2B (Business 2 Business), you'll want to listen to this episode, in fact, even if you're in B2C (Business 2 Customer), you'll learn a lot about your niche and your audience from Ana's insights.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 42 - Paid Media, Ads & Understanding Your Audience with Naira Perez

Thu, 23 Apr 2020 06:00:00 +0100

In this week's episode, we're talking with Naira Perez from Spring Hill Digital all about paid media, online ads and most importantly, understanding your audience and having a plan before spending your money.

It's easy to talk about, but hard to implement. When as marketers we talk about everything being an experiment or a test, we don't mean "throwing spaghetti against a wall to see what sticks", we mean educated guesswork based on a thorough understanding of your audience.

You'll love this episode if you are looking to start running adverts, or even if you've already started, as you'll gain some real insight into how agencies run their client's online campaigns.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 41 - Analytics, Predictive Marketing and More with John Wall

Thu, 16 Apr 2020 08:00:00 +0100

This week's episode is all about analytics. We all know that we can track the small things when it comes to our digital marketing efforts, but how many of us are using that to its full advantage?

John Wall from Trust Insights knows his stuff when it comes to marketing data. So much so that he even delves into some predictive marketing and how you can use the same tools and techniques to help you with your marketing.

If you have any sort of digital presence, you'll want to check out the episode.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 40 - Websites and Niches with Jeff White

Thu, 09 Apr 2020 08:00:00 +0100

Every company knows they need a website. We all know we have to market our business online, it's not the future, it's the present.

But too many companies build their websites the way they want them to look, feel or function. And they forget the number one rule, it's not about you, it's about your prospects and what they are looking for.

Join Jeff White from Kula Partners, as we explore the importance of building the right kind of website and marketing for your audience. No matter what niche you're in, you'll want to hear this.

Jeff and Kula Partners are focused on the manufacturing niche, so they understand how important it is to create websites and marketing that really help companies achieve their goals.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 39 - Pay Per Click, or PPC, Advertising with Matt Ramsey

Thu, 02 Apr 2020 08:00:00 +0100

Chances are you've heard the term PPC. If you're not sure what that means, it stands for Pay Per Click advertising.

Today I'm joined by Matt Ramsay, from PPC Geeks. As the name suggests, Matt loves all things Pay Per Click, especially helping businesses to really develop and understand how they can increase revenue through intelligent advertising.

There are more options available to us online than ever before. Between social media, search engines, display networks, it can be hard sometimes to see the wood from the trees.

But listening to Matt, you'll begin to understand that the fundamentals are always the same and we all have to start somewhere.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 38 - Change and Evolution in Uncertain Times

Thu, 26 Mar 2020 07:00:00 +0000

"The only constant in life is change" - Heraclitus

The Greek philosopher knew what he was talking about. In the last 2 months, the world has seen some of the biggest changes in the last 70+ years. The word unprecedented is now a daily occurrence.

But in and amongst all this, there's solidarity, ingenuity and change happening. In and amongst all the bad, there's good happening. And in today's episode, I want us all to focus on change and evolution.

There's so much uncertainty, for everyone right now, and no one is facing this struggle alone. We're all very much in this together. But right now, our businesses are facing challenges, our suppliers and our customers are also facing challenges.

So what can we do to help us adapt to this "new normal" way of life?

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 37 - Social Media, Content Marketing, SEO and So Much More with Olga Andrienko from SEMrush

Thu, 19 Mar 2020 11:00:00 +0000

In this week's episode, we're joined by Olga Andrienko, Global Head of Marketing at SEMrush.

For those of you that don't know about SEMrush, you'll want to check them out. They offer an "All-in-one Marketing Toolkit for digital marketing professionals". This episode isn't sponsored by them, but it is a platform that all marketers should know about.

With Olga we talk about the importance of content marketing, understanding your audience, and what your competitors are doing. There's a lot to take in, and Olga's experience and knowledge will be of value to everyone.

No matter if you're a small or a large business, you'll find some great insight from Olga and a conversation that we really enjoyed having.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Episode 36 - Pareto's Principle, or the 80/20 Rule for Business and Marketing

Thu, 12 Mar 2020 09:00:00 +0000

There are some things in life that are simply unavoidable. They happen, patterns, behaviours, whatever it might be. But in 1906, Pareto started to obsess over the 80/20 rule when he realised that around 80% of all the land in Italy was owned by 20% of the population.

After that, he started to look for the 80/20 rule in everything, and sure enough, he found examples, in nature and socio-economic practices around him.

Fast forward to today, and the 80/20 rule is prominent in business, and in our marketing efforts. The thing is, if you don't know what to look for, then you might be missing the signs that are so important.

So how does the 80/20 rule apply to your business and your marketing? Chances are 80% of profits come from 20% of your customers. Invariably, 80% of issues and problems, also come from 20% of your customers.

In this episode, we'll jump into how this works in marketing, and most importantly, what to look out for so as you can replicate the successes as they happen.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 35 - Talking About Hollywood, Personal Branding & So Much More With Nicole Russin-McFarland

Thu, 05 Mar 2020 10:00:00 +0000

This episode is very different from my normal conversation about Digital Marketing, but nonetheless I think there is value in every conversation we have these days. Nicole Russin-McFarland is a film score composer and director based in Los Angeles.

She's created more content and tried more channels than most. What makes her stand out is her clarity in terms of her drive towards the clear goals she's set for herself.

The episode takes some big tangents and we go down some deep rabbit holes, but I think everyone can find something to take away from this. Whether it be what life in Hollywood is really like, or putting out content on various channels to see what really works.

Take a listen, hope you enjoy the episode and we'll be back to our usual digital marketing focus from next week onwards. But for now, here's some real insight into what that life in Hollywood is really like.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 34 - Abundance vs Scarcity Mentality, Finding More Opportunities

Thu, 27 Feb 2020 08:00:00 +0000

Sometimes in business, we can find ourselves in a competitive situation, we might have to pitch against another firm, or bid for contracts. But when it comes to your marketing, there are opportunities everywhere, if you know how to look for them.

The concept of the abundance vs scarcity mentality is all about identifying and seizing those opportunities.

Is it better to have the whole pie (albeit a small one) or to have a slice of a much, much bigger pie?

Ultimately the choice is yours, but when you start to realise that you might not be so alone and competing against everyone, you could realise that there's more than enough to go around.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 33 - Starting A Business, Running Marathons, Expanding the Business and more with Becky Robinson

Thu, 20 Feb 2020 06:00:00 +0000

In today's episode, I'm joined by Becky Robinson from Weaving Influence, a digital marketing agency that help helps authors promote their business books.

Since 2012, Becky has been building her business, but she didn't start thinking this would turn into a big business, but one thing that she realised quickly is that she could create opportunities for other people. And that's exactly what she did.

Today the company employs 12 people and they're looking at buying their own building for the business. How incredible is that? Now it's time for Becky to share her story and more important the journey that she's been on as an entrepreneur so far.

Join us to find out more about what happens behind the scenes, how you can use marketing to help get your message out there, and most importantly, how you don't always know where you're going to end up when you first start.

Enjoy!

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 32 - Adding Humour To Your Marketing With Adam Hunt

Thu, 13 Feb 2020 15:00:00 +0000

In today's episode, we're talking with Adam Hunt, from White Label Comedy. Being funny isn't always easy. We all know that one guy who's really funny, or sometimes we think we're funny and everyone else just "doesn't get your sense of humour".

But for brands and businesses online, it can be very hard to be funny online and make a successful campaign out of it. Enter Adam and his hive mind of comedy geniuses.

We talk about how the hive-mind works, and how Adam has brought together a group of genuinely funny writers to help businesses and brands take advantage of the attention war that is social media.

Standing out online can often be a challenge, and hitting the right note by making somebody laugh can have a huge impact. Hope you enjoy the episode as much as we did. Enjoy!

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 31 - Personal Branding With Lachlan Kirkwood

Thu, 06 Feb 2020 09:00:00 +0000

In today's episode, Chris is joined by Lachlan Kirkwood, someone who really understands personal branding. When it comes to the digital stage, we're all putting ourselves out there on display and how we come across and who we target are important factors in helping to build a community around us.

Lachlan is based in Australia, his accent gives it away, and he's spent the last few years working for agencies and clients, focusing on paid performance for campaigns. During that time, he started sharing his learnings and case studies in detail on his website. The content that started as just for him to keep a record of his career, ended up providing huge value to a lot of others.

From there, Lachlan's personal brand and community grew. Today, he's a freelancer, and his community and reputation, thanks to his personal brand, allows him to work with people through his network and thanks to his reputation.

One of the biggest takeaways from this episode was this. By giving value, and not expecting anything in return, you'll invariably start to attract people to your personal brand.

Thanks for listening.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 30 - Good vs Bad Marketing: Circle of Influence vs Circle of Concern

Thu, 30 Jan 2020 07:00:00 +0000

Recently I was taking some time to re-read the 7 Habits of Highly Effective People, by Stephen Covey. Many years ago, I was lucky to be introduced and work with some of the great people from Franklin Covey, one of the world's largest and most successful training companies.

Whilst going through the habits, I came across the model for the Circle of Influence and the Circle of Concern. The principle on its own it's pretty simple. It comes down to focusing on the things you can influence vs the things you can't.

When I started to read this section again, I wondered how it would apply to marketing, and most importantly to good vs bad marketing. So I started to map it out.

You can find the graphics and all the show notes on our website.

We hope you are enjoying the show so far, 30 episodes already, doesn't time fly when you're having fun. Feel free to leave us a review or a comment to let us know your thoughts.

Many thanks for listening. Regards, Chris.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 29 - Making the Most of Video Opportunities with Cheryl Tan

Thu, 23 Jan 2020 10:00:00 +0000

This episode is all about making the most of the incredible opportunity that video offers businesses of all sizes today. Cheryl Tan progressed her career from a TV News journalist to coaching executives and entrepreneurs on how to make the most of video opportunities.

If you've ever been unsure of yourself on video, or if you think that video isn't all it's cracked up to be, this is the episode for you. With Cheryl, we talk about the nuances of getting started in front of the camera, and the amazing opportunity we all have thanks to technology.

With the ability to use Facebook Live, or upload content to YouTube, why would you want to be left out from the huge audiences that consumer video content online?

Tune in and find out what all the fuss is about.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 28 - Making Good Marketing Decisions with Jason Yormark

Thu, 16 Jan 2020 09:00:00 +0000

This episode is all about making the right marketing and business decisions, with marketer Jason Yormark. Now Founder and CEO of social media agency Socialistics, he has a couple decades of marketing experience under his belt for big names such as Microsoft and little mom-and-pop type businesses, too.

We talked about social media, why businesses won't get results by just doing what they "should", and how to make the right decisions for your marketing - including picking the right agency. Hope you enjoy. There's a lot of good advice here whatever your stage of business.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 27 - Using Animation to Increase Profits with Kim Emson

Thu, 09 Jan 2020 09:00:00 +0000

If you ever considered using animation in your marketing and your first thought was "how much would it cost", then this is an episode you have to listen to.

I chatted to Kim Emson, established animator, on how small businesses can increase profits, be more effective, and get results using animation and video. She also shares insights into how she herself as a business gets clients using social media. The secret? The right objective. Kim's passion and experience comes through, both as an animator and a business owner, so even if animation isn't in your plans, you'll be able to learn some foundational rules for any digital marketing.

Hope you enjoy the episode. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. You can find all the show notes at AllAboutDigitalMarketing.co.uk

Episode 26 - Why Being Social Stands Out with Chris Bruno

Thu, 19 Dec 2019 08:00:00 +0000

Do you build relationships and community online, or are you shouting into a void with no results? We all need to find more ways to engage in and start conversations online. It's how we build relationships. It's how we build trust. And ultimately, it's how I believe more leads and more sales are created. Let's face it, it's all about making more money and increasing revenue. But there are multiple ways to skin a cat.

Social media represents an opportunity to have two-way conversations, to engage in conversations, to better understand your existing customers, your prospects, or even the target audience that you think is right for you and to find out what that actually looks like.

In this episode I'm talking more about the attention war - something we're all feeling more than ever as the year comes to a close. Everywhere you look there are more sales, urgent advertisements, work deadlines, family pressures, and a new decade on our doorstep.

So how does a business cut through the noise? By being social.

Episode 25 - The Benefits of Remote Working with Chris Bruno

Thu, 12 Dec 2019 08:00:00 +0000

Is remote working what it's made out to be? I might be a bit biased, but here's my perspective as CEO of Social INK, a completely decentralised digital marketing agency. Our entire team works remotely: from home, from coworking spots, while travelling - sometimes literally, like while in the air on a plane or on a train journey.

Remote working can inspire a lot of jokes about pyjamas and "days off". This couldn't be further from the truth. The reality is, remote working offers a ton of benefits. And we're not talking about "perks" like pretending to work while you're actually watching Netflix.

But what does this have to do with marketing? I'm talking about how remote working can benefit a business and make it more successful. And help you, as a business owner, do your best work.

Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

Episode 24 - Accelerating Your Small Business Growth with Adam King

Thu, 05 Dec 2019 09:00:00 +0000

It's always a pleasure to talk to Adam King and in this chat we're talking all about accelerating business growth. Not all marketing is made equal. Just because it "works" for someone else doesn't mean it will for you.

Three key growth accelerators [02:27]
Why we need a better word than 'funnel' [03:55]
Every transaction is human to human [09:34]
Simplicity + Focus = Growth [16:50]
Why doing social media because you "should" is the worst approach [22:23]
3 things you need to know before you can grow [25:36]
The four things you need in your strategy document [31:03]
Marketing isn't a popularity contest [35:58]

So listen on to learn the foundational skills and tactics you need to thing about when it comes to your marketing strategy, so that no matter what you business is, where you are, or what you do - you see consistent growth. Consistently, and quickly.

Unfortunately, there's no magic button. But the right strategy will save you an enormous amount of time and money, and makes sure you aren't spending months (or years) swimming against the tide. (There's a somewhat nautical reference for you, Adam.)

Hope you enjoy the episode. Please rate and review, and share with a friend in business to help them accelerate their growth, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

Episode 23 - Putting the Social Back into Social Media with Chris Bruno

Thu, 28 Nov 2019 09:00:00 +0000

Social networks used to be all about, well, social networking. Now, it's all about social "media". Social media has kind of taken the focus away from the connection side of things. And yet, being social on social media is exactly why it's the biggest opportunity for small businesses to grow.

You don't need to spend money to start having conversations or to engage in conversations on social media. That's free. The only thing it takes is time, effort and a little bit of a strategy to know what it is that you're actually going for.

Today, I'm talking all about putting social back into social media, as a small business, so you can get results online.

Hope you enjoy the episode. Please rate and review, and share with a friend in business to help boost their results on social media, too. You can find all the show notes at www.AllAboutDigitalMarketing.co.uk

Episode 22 - The Secret to Successful Content with Gareth Alvarez

Thu, 21 Nov 2019 09:00:00 +0000

If you've been listening since Day 1 or have gone through the archive, you'll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he's deep in the trenches, using content to grow businesses. Both Social INK's projects, and our clients.

In this episode, we chat about what "content marketing" actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it's best to be polarising.

And yes, bad press IS really better than no press.

Hope you enjoy the episode. Please rate and review, and share this episode with a friend who's trying to grow THEIR business, too. Find all the show notes on www.AllAboutDigitalMarketing.co.uk

Episode 21 - Marketing for Freelancers, Solopreneurs, and Going Old School with Gary Lewis

Thu, 14 Nov 2019 09:00:00 +0000

In this episode, I had the pleasure of catching up with Gary Lewis, also known as Gary Does Copy, an established freelance copywriter who in his own words is a "creative generalist". But when he has to niche down, he'll say fintech.

This chat goes into detail about the realities of marketing yourself as a freelancer or solopreneur, the challenges of being the only "face" of the business, what works on social media for solo and small teams, and why content really IS king. LinkedIn, Twitter, creativity, and adding some personality are all themes we come back to in this conversation. Because they are incredibly valuable tools, especially for solo business owners.

Hope you enjoy the episode. Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing.

Episode 20 - Product Dev, Welcoming Bad Feedback, and YouTube Marketing with Briona Gallagher

Thu, 07 Nov 2019 09:00:00 +0000

In this open chat with Briona Gallagher, Product Manager at Design Wizard, we dug deep into how social media is much more than just a marketing tool, why negative feedback can be the most vital, tips to tackle live streaming, and other digital marketing advice and tactics that work in the real world.

This episode is a must-listen for apps, startups, and other digital-central companies. If you've ever wondered about brand "tone of voice", needed some Youtube inspiration, wondered if SEO is worth it, or what to do when someone's unhappy on social media, we talked about all these concerns and more.

Remember to rate and review, and share this with a friend who needs an extra boost in their digital marketing. Read all the show notes and find all our channels at www.AllAboutDigitalMarketing.co.uk

Episode 19 - Humanising B2B, Events, and Maximising Video with Maggie Bruk

Thu, 31 Oct 2019 09:00:00 +0000

Businesses, whether B2B or B2C, can get a lot out of either hosting, attending, or exhibiting at events. So it was a pleasure to chat to Maggie Bruk, Marketing & Media Manager at Shocklogic, the event management software solution. Our conversation digs into events, humanising B2B, what Shocklogic themselves do to get leads online, and her tips on using video.

Listen in to get actionable tips and insight into where to focus your resources, how to repurpose content to save time AND be more effective, and why you don't have to talk about the "obvious" stuff to get leads or grow your business. In fact, it's better and more engaging to talk about the relatable things your clients and customers care about.

Remember to rate and review, and share this with a friend who needs an extra push to use events or video in their business. Read all the show notes and find all our channels at www.AllAboutDigitalMarketing.co.uk

Episode 18 - How to Find Your Voice, Grow with LinkedIn, and Use Cold Outreach with Xenia Muntean

Thu, 24 Oct 2019 09:00:00 +0100

In this episode, I had the pleasure of speaking to Xenia Muntean, CEO and co-founder of Planable. Planable is a marketing collaboration tool and has been used by well-known brands such as Jaguar Land Rover and Viber. Before she started Planable, she built her own social media agency while still studying - and led social campaigns for companies like Coca-Cola.

It's no surprise that her work has gotten her recognised on the Forbes 30 Under 30 list. Her insight into branding, digital marketing, how to get feedback, B2B outreach strategy, and other actionable tips make this episode one you can't miss.

Hope you enjoy it. Remember to please rate and review, and share it with a founder who needs to hear it. Get all the show notes and links that we talked about on the website at www.AllAboutDigitalMarketing.co.uk

Episode 17 - Podcasts, Side Hustles, and 0 to 42K Views in 10 weeks with Mubashar Iqbal

Thu, 17 Oct 2019 11:00:00 +0100

How can people find new podcasts? What's the "secret" to building traction? Is it harder to go from 0 to 100, or 1 million to 1 billion users? I chatted to Pod Hunt creator Mubashar Iqbal about his serial side projects, business today vs 10-20 years ago, and what it's like to do work you truly love.

Based in New York, Mubs works full-time for an agency and loves his job. And yet, he has built several dozen side projects and continues to do so. For the love of the work itself. We spoke about podcasting, how the marketing and content landscape has changed, why social media saves businesses literally THOUSANDS in market research and months of wasted time, and more.

Have a listen to discover the difference between outward success, and internal success. Not every business has to be (or wants to be) at FANG level. [Facebook, Amazon, Netflix, or Google]

If you enjoy the episode, please rate, review and share with a friend who could enjoy this "chapter" of the All About Digital Marketing podcast. Remember you can grab the shownotes at AllAboutDigitalMarketing.co.uk

Episode 16 - Social Media Marketing Mistakes with Chris Bruno

Thu, 10 Oct 2019 10:00:00 +0100

There's no such thing as perfection in marketing, but you CAN get ahead by avoiding these common social media marketing mistakes.

So today I wanted to talk a little bit about some of the most common mistakes that we've seen businesses make over the last 11 years. We have spoken and worked with, hundreds - maybe even thousands - of companies. Big, small, global, local, and in pretty much every industry you can imagine. From e-cigarettes, CBD businesses, blockchain, cryptocurrency, fintech, finance, retail, e-commerce, training, coaching businesses.

But there's been a few mistakes that we see businesses make. And we see them make them repeatedly and they've become, for us, the common mistakes, as it were.

Hope you enjoy the episode. Get all the show notes at AllAboutDigitalMarketing.co.uk

Episode 15 - Build and Delight Your Email List with Travis Ketchum

Thu, 03 Oct 2019 09:00:00 +0100

It was a pleasure to chat to Travis Ketchum all about email marketing and what small businesses can do to build and then automate an email list that actually grows their business. Travis started off with one problem he wanted to solve: how to build a big email list, quickly. His frustration with the clumsy nature of existing marketing automation and email marketing platforms led him down the rabbit hole to build his own solutions. Today, he's the Founder & CEO of Campaign Refinery, a "next-generation email marketing platform", and Contest Domination.

Contest Domination changed the way people think about viral lead-generating campaigns. Over 29 million contest entries down the line, I chatted to Travis all about email marketing, lead generation, entrepreneurship and how to delight your audience without going insane or being held back by tech. Say hello to small business automation.

Hope you enjoy the episode. Remember you can get all the show notes at AllAboutDigitalMarketing.co.uk

Episode 14 - The Attention War with Chris Bruno

Thu, 26 Sep 2019 10:00:00 +0100

It's a war out there - a war for attention. In this episode, Chris Bruno dives into the attention war and what it means in practice for businesses and their digital marketing.

So what is the attention war? We all talk about content. We all talk about blogging. And we all know that these things form integral parts of everything that we do online. The problem is everybody else knows that. Everybody else feels the same way. So what's actually happening?

Chris digs into what it means, what businesses can do, and why busy marketing channels like social media are still a bigger opportunity than ever. It's all in the right approach.

Hope you enjoy the episode. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 13 - Improve Your Content Using Questions with Gareth Alvarez

Thu, 19 Sep 2019 10:00:00 +0100

In this episode Gareth Alvarez, Head of Content at Social INK, shares a quick trick to improve your content. This applies to any business that shares blogs, articles, emails, and even video content.

Listen on to hear about how asking questions will improve your content and what questions to ask. It's all about putting on the mindset of a journalist and making sure you hook people in with the most important information, as soon as possible.

In today's marketing landscape, every business is a publisher. You're not only competing with businesses in your own industry, you're also competing for attention with every other business out there. The most valuable resource you can gain is ATTENTION. Asking the right questions will make sure you keep it.

Hope you enjoy the episode. Please rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Episode 12 - Putting the Social back in Social Media with Nick Entwistle

Thu, 12 Sep 2019 23:00:00 +0100

In this episode, I'm talking with Nick Entwistle, Founder and CEO of Bank of Creativity and the amazing One Minute Briefs creative community (with more than 20k followers) on Twitter.

We're exploring social media and how brands create content that's right for their audience, and most importantly, content that starts conversations with their audience. Going through some of our favourite brands, like Innocent or KFC UK, it's all about being personable and having fun.

Most people set out to become, or their brand to become, social media famous. The reality is, it just doesn't happen that way. Listen to how Nick built OMB to more than 20k followers, and how he is now connected to a global audience that gets involved every day.

Whilst we're on the subject of social media, you'll also hear us talking about not forgetting to be social and the honest truth, "no one cares about you [your brand] online".

Hope you enjoy the episode.

Episode 11 - Podcasts, Podcasts and Podcasts with Matt Johnson

Mon, 02 Sep 2019 13:00:00 +0100

Hey everybody. Chris here, and today we have a special guest, Matt Johnson, who is ALL ABOUT podcasts.

Matt runs an agency, Pursuing Results which is focused on providing turn-key podcast productions services and PR. Suffice to say he knows what he’s talking about when it comes to podcasting.

As we continue to create new episodes for the All About Digital Marketing podcast, I’m happy to say, I’ve taken away loads from our conversation and I’m sure you will too.

Whether you’ve already started a podcast, or you’re thinking of starting one, you’ll find this interview really helpful.

Remember, you can check out the show notes and find all the links mentioned in the episode on www.allaboutdigitalmarketing.co.uk.

Enjoy.

Episode 10 - Storytelling and Creativity for Brands with Eugene Kan

Fri, 23 Aug 2019 12:00:00 +0100

We’re talking all about storytelling and creativity with Eugene Kan, co-founder of MAEKAN and ex-editor of HYPEBEAST. Storytelling has been around since the beginning of time. We’ve used this as a means to pass on information to educate and warn each other as well as to entertain.

When it comes to your digital marketing, storytelling plays a massive role in the development of your brand online. Going even deeper, it plays a role in how you see your business as the owner, too.

Hope you enjoy the episode and got some value from the conversation with Eugene. Testing, trying, and actually doing are some of the most important factors when it comes to your digital marketing. Remember to subscribe and leave us a review to let us know what you think of the podcast.

If you’re looking for more help with your digital marketing, I’m excited to tell you that the team at Social INK Digital Marketing Is launching a brand new education platform focussed on helping all brands and businesses with their social media marketing. You can sign up today on www.PostLikeShare.com to make sure you are amongst the first to know as soon as it goes live and to receive a very special welcome gift too.

Music by Hani Koi from Fugue

Episode 9 - Anna Talks About How Vanity Can Ruin Your Strategy

Thu, 15 Aug 2019 12:00:00 +0100

In Episode 9, Anna Simmonds, social strategist and Head of Social at Social INK, confesses she's a recovering follower addict. In business, it's easy to be seduced by "vanity metrics" - definition explained in the episode - and lose track of what your actual goals are.

You did set goals, right? Here's a quick dive into what metrics to avoid, which metrics actually matter, and how to choose the right KPIs (key performance indicators) for your digital marketing. Chasing the wrong metrics can waste a lot of time, money, and actually take you several steps back, instead of forward. Setting the right goals is vital to growing your business online.

And yes, we know, follower count looks good. If only digital marketing was that easy!

Connect with Anna on LinkedIn and get more actionable digital marketing tips by hitting subscribe so you don't miss future episodes!

Episode 8 - Gareth talks about Who, What, Where, When, Why and How

Fri, 09 Aug 2019 16:00:00 +0100

In Episode 8, Gareth, Head of Content at Social INK, is talking about how to create engaging content for your blog posts and articles that you're writing. It's an old technique, and you may have even been taught about it in school (who remembers those days, right?).

When you're writing an article asking, and answering questions, is a great way to help readers engage with your content. As most journalists will tell you, the key to a great article lies in the 5 W's and the H.

Yep, that's right, the good old Who, What, Where, When, Why and of course, the How.

We hope you enjoy the episode, be sure to subscribe and as always, let us know any feedback you might have.

Episode 7 - Talking About SEO for Small Business with Konstantinos Ntoukakis

Fri, 26 Jul 2019 12:00:00 +0100

We're back with our 7th Episode of All About Digital Marketing, and today marks a big occasion, our first guest on the podcast. We're talking with Konstantinos Ntoukakis from Studio For Digital Growth about why SEO is important for your business online and how you can make the most of it.

Konstantinos has worked with the Social INK team over the last few months to help us create a complete strategy for our SEO internally. We enjoy working with him and we love the results we've seen already in just the first few months.

Hope you enjoy the episode, and remember, subscribe to catch all the latest episodes as we continue bringing you real insights into digital marketing for small to mid-sized businesses.

PS: Apologies if the sound is a little low on this, my bad (Chris), brand new microphone setup, and even though it all sounded good on the monitor levels, turns out the recording was a little quiet. Don't worry though, we've fixed it for the next one.

Episode 6 - Chris Talks About Why You Need A Professional Website Design

Wed, 24 Jul 2019 18:00:00 +0100

Hey everybody, I'm Chris, CEO at Social INK and in Episode 6, I've taken over the podcast, all by myself. You see, since founding Social INK in 2008, I've lost count of the number of conversations I've had with potential clients and leads over new websites.

Worse than that though, I've also lost count of the number of conversations that end up with the potential client telling me that they have a nephew, or a friend's daughter, that's pretty nifty with websites and has agreed to do it for £300.

A professional website design costs a lot more than £300, and it costs more for a good reason. It's better!

Here are some quick thoughts and insight into why you need a professional website design, and most importantly, why cheap is expensive, and expensive is cheap.

Hope you enjoy the episode, remember to subscribe and feel free to give us some feedback and let us know how we're getting on.

Episode 5 - Gareth Talks About Creativity and One Minute Briefs

Tue, 23 Jul 2019 14:00:00 +0100

In Episode 5, Gareth, Head of Content at Social INK, talks about creativity and especially One Minute Briefs. If you haven't heard of OMB before, it's a simple premise. Creatives from around the world get together on a daily basis to create a concept ad for a brief in just 60 seconds.

Here at Social INK, we've been involved in OMB now since March and in that time, we've had a few successful wins, including for KFC for the #ILoveYouBaconBurger brief, something we're all really proud of.

You see the creative part of your brain is like any other muscle in your body. To get stronger and faster, it needs to be trained, it needs regular work outs.

We hope you enjoy the episode, be sure to subscribe and as always, let us know any feedback you might have.

Episode 4 - How To Come Up With Ideas For Your Digital Marketing

Mon, 22 Jul 2019 11:00:00 +0100

Welcome to Episode 4 of All About Digital Marketing podcast. In this episode, we're talking about how to come up with ideas for your digital and content marketing. Now for us, these things come easy, but that's not always been the case.

It comes easy to us after years of trying, after years of doing and most importantly, years of experience. We don't always get it right the first time, and that's fine.

How you come up with ideas for your marketing is just as important, if not more important, than how you execute. Don't think we're preaching, we most definitely practice what we preach. We recorded the first-ever episode of this podcast before we even had a name.

Trying to perfect something too much becomes a form of procrastination and invariably ends up meaning you don't execute those ideas.

Hope you enjoy the episode, and please make sure you subscribe to get all the latest episodes and feel free to leave us any feedback you might have too.

Episode 3 - Strategic Social Media Marketing

Sun, 21 Jul 2019 13:00:00 +0100

In episode 3, I'm (Chris) back with the team from Social INK and we're talking all about strategic social media marketing. You see, way too many businesses we meet, we speak to, are just, doing social media. But they don't know why and they don't know what for.

If you don't start with a strategy, with specific goals and a way to achieve those goals, how can you ever complete them?

A strategy should form the foundation for everything that you're doing on social media, and in fact, with all your digital/content marketing efforts. Creating content with a purpose, creating content with a goal in mind, and of course, tracking to see your progress.

If you're one of those businesses that are just posting for the sake of it, it's time you listen to why it's time to get a strategy in place.

We hope you like what you're hearing so far, be sure to subscribe to get all our latest content and of course, feel free to drop us a line to let us know any feedback you might have.

Thanks for listening!

Episode 2 - Why Content Marketing is so Important to Small Businesses

Sat, 20 Jul 2019 11:00:00 +0100

Episode 2, and we finally have a name. Welcome to the All About Digital Marketing podcast, "it does what it says on the tin". In this episode, I'm (Chris, CEO of Social INK) joined by Anna Simmonds, Head of Social Media, and Gareth Alvarez, Head of Content.

We're talking all about content marketing and why it's so important to small businesses. The potential ROI (return on investment) is huge, especially compared to many other options online right now, and the best news is, it could cost you absolutely nothing to get started.

When we talk about content marketing, people often mistake this for a buzzword, it's not. Content marketing is all the content you create for your business. Social media posts, blog articles, videos, live streams, it's all part of your content marketing.

Take a listen and let us know your thoughts. Remember to subscribe to the podcast and let us know any feedback, or if there is anything you'd like us to cover in an episode, or go into more detail on.

Thanks for listening!

Episode 1 - We've Decided to Create a Podcast!

Fri, 19 Jul 2019 09:00:00 +0100

So, our team at social media marketing consultancy, Social INK, decided to create a podcast as part of our monthly challenges. Yes, that's right, we started this as a challenge, to be able to showcase to people, just what's involved in creating a podcast.

This first episode is very meta. It's a podcast about a podcast. At the time of recording, our podcast had no name, so G.O.T, right?

But that didn't stop us either way. In fact, it's one of the biggest factors in everything we do, especially our challenges. The 80/20 rule dictates that 80% is turning up. Taking action, launching something new, especially before it's "perfect" is key.

Too many people are waiting to perfect their website before contacting prospects. Others are trying, for the 8th week in a row, to finalise a video before sharing it. We believe in action, and so it begins. 31 days to launch a podcast, from scratch.

Wish us luck, and be sure to subscribe to make sure you know All About Digital Marketing.