October 17-18th is widely viewed as Peak Weekend in the High Country, both for viewing the autumn leaves and experiencing two of the most unique festivals North Carolina has to offer.

On this week's Mind Your Business, we give you the scoop on the 47th annual Valle Country Fair, staged annually in beautiful Valle Crucis, and Banner Elk's 49th annual Wolly Worm Festival, two events that bring the world of the creative arts together with the visual beauty of the Western North Carolina mountains in the heart of October. We'll talk with festival organizers from both events about dates, times, artisans, and music, among other details. We'll also explore the philanthropic connection both events have on the High Country well beyond the close of these iconic festivals.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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This episode features candidates running for the Watauga County Board of Commissioners

District 1

Adam Hege (D)

Rick Woods (R)

District 2

Savva Kostis (R)

Ray Russell (D)

All archives for each race are available at boonechamber.com. 

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This episode features candidates running to represent Watauga County in the NC Senate & House races.

NC Senate District 47

Ralph Hise (R) (I)

Frank Hughes, III (D) 

NC House of Representatives District 93

Ray Pickett (I) (R)

Charlie Wallin (D) 

NC House of Representatives District 87

Iris Bender (D)

Destin Hall (R) (I)

Candidates in bold attended the event.

All archives for each race are available at boonechamber.com. 

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This episode features candidates running for the Watauga County Board of Education 

District 1

Yolanda Adams

Ellen Lamont

District 4 

Chad Cole

Megan (Chayyim) Kornhouser

All archives for each race are available at boonechamber.com. 

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This episode features Chuck Hubbard, the Democratic candidate for North Carolina's Fifth District of the US House of Representatives. 

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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This episode features Dr. Virginia Foxx, the incumbent Republican candidate for North Carolina's Fifth District of the US House of Representatives. 

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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This episode features Darin Church, the Republican candidate for Watauga County Sheriff.

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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This episode features Len Hagaman, the incumbent Democratic candidate for Watauga County Sheriff.

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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This episode features Holly Fehl, the Democratic candidate for Watauga County Clerk of Court.

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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This episode features Charles Haynes, the incumbent Republican candidate for Watauga County Clerk of Court.

Candidates for Watauga County Board of Education, Watauga County Board of Commissioners, and the North Carolina Senate and House of Representatives were featured as part of our in-person forum on Thursday, October 1st, at the Appalachian Theatre of the High Country.

Candidates for Watauga County Clerk of Court, Watauga County Sheriff, and the US House of Representatives (NC-5) were interviewed individually by David Jackson, President/CEO of the Boone Area Chamber of Commerce.

Due to the nature of these individual interviews, candidates were not held to time constraints.

All archives for each race are available at boonechamber.com. 

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In January 2025, Governor Josh Stein appointed a special Advisory Committee for Western North Carolina Recovery and established GROW NC (Governor's Recovery Office for Western North Carolina) to serve as the lead organization to guide immediate physical and economic recovery efforts.

In early 2026, a sub-committee was formed to examine the region's long term economic outlook, and make recommendations to Governor Stein and State leaders that would set Western North Carolina down a path toward recovery and future economic prosperity.

On Wednesday, September 23, 2026, Governor Stein and GROW NC released the Western North Carolina Economic Recovery Plan, a document that focuses on eight core principles that harness current resources and industry proficiency, while aligning goals that will advance the region's efforts to create economic diversity and resilience across all sectors.

On this week's Mind Your Business, we unveil the core tenants of the plan, and how the High Country is poised to benefit from this collaborative effort. We'll also talk with Dan Gerlach, a long-time economic strategist and policy advisor in the State about the research that led to the plan. He'll explain how this framework can build off current regional strengths while protecting a unique cultural experience that separates Western North Carolina from many other parts of the country.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we examine the hospitality and event industries, and how they work together to curate exceptional visitor experiences in the High Country. Danielle Neibauer owns The Inn at Crestwood and also leads the management team that operates The Horton Hotel in Downtown Boone. She'll detail the seasonal impacts on the hospitality industry, and even explain a few things locals may not know about the hotels they drive past each day.

We'll also hear from Suzanne Livesay, Executive Director of the Appalachian Theatre of the High Country. A major factor in the success of an event is related to when the event is scheduled, as much as the make-up of the act itself. Suzanne discusses how she seeks specific events, what she tends to avoid, and how the collaborative approach of experience planning benefits everyone.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon (Friday this week) at 5PM on WATA (1450AM & 96.5FM) in Boone.

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The Watauga County Comprehensive Transportation Plan (CTP) is the steering document that looks at transportation needs for a 25-30 year snapshot, and that document is currently going through a planned revision. 

On this week's Mind Your Business, we explain the CTP process, how an important survey is gathering public input that informs this work, and how your experiences can be added to future considerations.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon (Friday this week) at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we bring you our annual conversation with App State Director of Athletics Doug Gillin. Heading into his 12th season in the AD's chair, we'll talk about the current trends in the business of college football and athletics in general, and how the evolving landscape of college sports will impact gamedays. We'll also discuss how App State athletics is brining entertainment other than sports to the High Country and -- perhaps refreshingly --  we'll hear about possible connection points for student-athletes in the community as they look to make a positive impact on the area during their time in Boone.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

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On this week's Mind Your Business, we hear from some voices that see the direct benefit of the student economy, from meals served to jobs filled. Aram and Megan Kevorkian own SouthEnd Brewing Company on King Street, and will discuss the differences in their high-traffic patterns and hiring needs, and how students influence both of those trends.

As App State students returned to class, they found a pothole-less Howard Street as they walked to campus. Lane Moody, Director of the Downtown Boone Development Association has the latest on the ongoing revitalization project.  We'll discuss what comes next in terms of deliverables and how the town is studying the new pedestrian impacts of this connection between Downtown Boone and the campus community.  

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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The full slate of honorees was announced on WATA's Mark in the Morning show on August 11th, marking the beginning of the storytelling about the accomplishments of this year's class. 

On this week's Mind Your Business, we unveil this year's list of honorees, and talk about what made them a choice for this year's spotlight. We also reconnect with Ashley Galleher, the 2025 Kathy Crutchfield Citizen of the Year award recipient, and we'll hear how ZRC Skate has been impacted over the last year by more through community awareness of this unique business.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we visit with Dr. Jim Street, Curriculum Coordinator for the Watauga Leadership Institute and Founder of Ridgeline Leadership. He'll preview this year's Encore program, and we'll talk about the value of team and individual skill development, and how that applies to work, life, and helps define ones sense of community.

Encore is a cohort-style course offers attendees the opportunity to expand their leadership knowledge, mindset, and skills. Each two-hour session will examine a specialty topic that builds off the core elements of the Watauga Leadership Institute curriculum, while encouraging the self-renewal of your guiding leadership principles.

We'll also provide updates on two important and highly visible traffic projects currently underway in the Town of Boone.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we unlock Employee Ownership, not only as an exit strategy for business owners, but also as an employee incentive for small businesses that dream of seeing their company and its culture survive for generations. Illa Burbank, Executive Director of the North Carolina Employee Ownership Center (NCEOC) is our guest this week, and she'll help provide a definition to employee ownership as we explore the different tools within this strategy. We'll also talk about how entrepreneurs can use this ownership system at the start of their business journey, giving them more options for their eventual exit.

The NCEOC is hosting the North Carolina Business Continuity & Employee Ownership conference in Raleigh on Wednesday, September 16th, where business owners can learn more about these strategies, and how employee ownership can be positioned as a unique employee retention incentive.

Following up on last week's episode, we'll give you the details about a major grant announcement that will have an impact on Western North Carolina's long-term economic recovery from Hurricane Helene.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

Last week, Governor Stein's Advisory Committee for Western North Carolina recovery met in Boone, where the draft version of the region's Long-Term Economic Recovery plan was discussed. While the full version has not yet been released, valuable feedback came from this discussion that will inform the full report, set to be released later this fall.

On this week's Mind Your Business, we visit with Sharon Decker, Governor Stein's Senior Advisor for WNCs Long-Term Recovery. She and the GROW NC team have been hard at work, collecting data and experiences from across the region, with the goal of leaving Western North Carolina in a stronger position than what existed pre-Helene. We'll discuss how this plan will be communicated and how existing assets can prepare the region for economic growth in popular sectors.

To advance this work, it's been made abundantly clear from lawmakers at the State and Federal level that additional funding will be required. Earlier this week, Senator Ted Budd testified before US Senate colleagues, and we'll hear exactly what he shared as he works to keep the voice of Western North Carolina alive in Congress.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon (except this week) at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we visit with Bethany Greene, Regional Economist for the Charllotte Branch of the Federal Reserve Bank of Richmond. Bethany monitors regional economic trends through data analysis and engagements with the business community in North and South Carolina. 

We'll discuss the role of the Fed, and how they extract data from locations across the region in a manner that ultimately shows up in policy shaping discussions. We'll also talk about the recent transition of Fed Chair Kevin Warsh, what Western North Carolina can expect, economically speaking, as we move further away from the physical impacts of Hurricane Helene, and what's on the horizon in terms of economy shaping influences.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

On this week's Mind Your Business, we will discuss the intentionality that goes into creating the visitor experience, and what July means to both the anchor attractions as well as other businesses that benefit from increased traffic. Grandfather Mountain Stewardship Foundation Executive Director Jesse Pope returns to program to talk July tourism from the perspective of one of our region's most recognizable and frequently visited attractions. We'll learn how he and his staff help set visitors up with great experiences as they depart the gates and head toward other locations. We'll also get the latest on Blue Ridge Parkway road work, and how to access Grandfather Mountain and some of the area's more popular trails and features throughout the month of July.

Speaking of road work, we'll also bring Downtown Boone Development Association Director Lane Moody back to the show, as she gives us the latest updates on the Howard Street Revitalization Project.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we dive into the early numbers regarding the economic impact of the Mountaineer 10-miler and Boonerang. 

Charlie Mercer, CEO of Capstone Event Group rejoins the show to discuss the post-race survey results from over 850 participants in the Mountaineer 10-miler, which includes a breakdown on runner demographics, lodging impacts, shopping and dining activity, and likelihood of repeat trips to the High Country. 

We then turn attention to the inital visitor data from the 5th annual Boonerang Music & Arts Festival, which further supports the impact event weeknds have on the entire High Country.

To wrap up the show, we'll visit with Victoria O'Connell, Water Conservation Program Coordinator with the Town of Boone, as she explains the recently announced Stage 2 Water Restrictions enacted by Boone Town Council, and what this means for residents and businesses.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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This week on Mind Your Business, we continue our Built in Boone series, and step inside Booneshine Brewing Company, and talk with President and Co-Founder Tim Herdklotz. As we take a walking tour through the tasting room and production facility, we'll talk with Tim about Booneshine's origin story, their capacity for growth, and the intentionality that allowed them to develop a business that helps "make Boone shine."

We'll also go over some logistics for this weekend's Boonerang Music & Art Festival and we'll play a new game called "What are they building over there?"

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we catch up with Lindsey at the ribbon-cutting for the newly renovated home of Hunger and Health Coalition, a space that connects their footprint to the Community Care Clinic, following a merger of the two organizations in 2025. After the event, we sat down to discuss leading through transition, the value of listening in the early days of a new role, and how prior knowledge of a business can accelerate opportunity for growth.

We'll also provide some fresh news on the FY27 budget plans for Watauga County and the Town of Boone. 

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

On this week's Mind Your Business, we visit with Dr. Leslie Alexander, Superintendent of Watauga County Schools, as she recaps the 2025-26 school year. She'll also give an early snapshot of testing results, discuss impending budget impacts, and share details on the scholastic impact of the Class of '26.

We delayed this episode a day because we had some Chamber news to share that we could report until late yesterday. The Boone Area Chamber of Commerce has been selected as one of 11 organizations across the country as a finalist for Chamber of the Year, presented by GrowthZone. We'll tell you how this all came about and what comes next!

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon (Friday this week) at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we offer a recap of that day — from keynote discussions to a real life example of why transportation infrastructure matters to areas businesses at the most practical level.

Kenny Flowers, Chief Deputy Secretary of the NC Department of Commerce, delivered a keynote address, which coincided with the May 20th release of North Carolina's new Comprehensive Strategic Economic Development Plan — First in Opportunity. The plan outlines four strategic goals covering infrastructure, economic competitiveness, community well-being, and workforce development. 

Of the nine breakout panels that were hosted at Vision Northwest North Carolina,  we'l  recap the All Roads Lead to Money discussion, featuring Patrick Woodie, President/CEO of the NC Rural Center, and economic development expert Dan Gerlach. The conversation covered the current state of transportation funding, the added strain of Hurricane Helene's $6 billion in road damage, and what a sustainable long-term investment strategy for North Carolina's transportation system looks like.

Finally, we'll hear from Meagan Coneybeer of NC Innovation on the Rootsii sweet potato processing project — and what transportation infrastructure means for its future.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

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On this week's Mind Your Business, we were at Friday's press conference and have the audio. You'll hear from Halee Hartley of Kid Cove, Jessica Sullins of the Hugh Chapman Early Learning Center, Nathan Nipper of UNC Health Appalachian, and Fred Hunter, Director of Program and Business Development for NC Tri-Share — on what this partnership means locally and what it signals for employers across the state.

We'll also share the Boone Area Chamber of Commerce Foundation's announcement of a new fall fundraising campaign — a direct, one-time retention bonus for every childcare worker at a licensed facility in Watauga County. The goal is $60,000 to $75,000, with distribution planned for October 2026. It's the third consecutive year the Foundation has run a targeted fall childcare campaign. To get involved, visit boonechamber.com/foundation.

Also on this week's show — a Blue Ridge Parkway update ahead of Memorial Day weekend, covering Great American Outdoors Act construction progress and the latest on Hurricane Helene recovery repairs. Check nps.gov/blri before you head out.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

This week on Mind Your Business, we bring local context to all these issues as we are joined by Jonathan Allen of Allen Wealth Management for our quarterly economic check-in. He'll discuss what the current market conditions mean for investors and business owners here in the High Country, how energy prices affect our summer tourism season, and what smart financial strategy looks like at the midpoint of 2026.

We also recap the Boone Area Chamber of Commerce's participation in the annual WNC Chamber Coalition Legislative Visit to Raleigh this week. Eighty-five business and civic leaders representing 14 chambers — including 20 from the immediate High Country — spent two days meeting with state officials, agency leaders, and members of the General Assembly. Governor Josh Stein addressed the group directly, and we'll share highlights from those conversations, including the latest on the state budget.

Next week, the Chamber hosts Vision Northwest North Carolina — our annual regional summit — on May 21st at the Watauga Campus of Caldwell Community College and Technical Institute. This year's focus is transportation. Registration is open at boonechamber.com.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

On this week's Mind Your Business, we visit with Alysia Price, Chief Human Resources Officer at UNC Health Appalachian, to discuss how the partnership works, who it serves, and what it could mean for other High Country employers who are watching closely.

Also on this week's show, we mark the completion of Section 1B of the Great American Outdoors Act restoration work on the Blue Ridge Parkway — running from Parkway School to Bamboo Gap in Watauga County — and recap last night's public scoping meeting where Blue Ridge Parkway Superintendent Tracy Swartout and agency partners met with the community to begin planning Helene-related debris removal.

 
We also preview the full agenda for the 7th Annual Vision Northwest North Carolina Summit on May 21st at the Watauga Campus of Caldwell Community College and Technical Institute. This year's theme is Driving Regional Progress, with a day of keynotes and breakout sessions focused on transportation funding, workforce access, freight and mobility, and what it takes to move people across Northwest North Carolina. Registration is open now at boonechamber.com.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon (Friday afternoon this week) at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show

The Boone Area Chamber of Commerce is not the only organization that does business on the golf course. In fact, 30% of small business owners say they have initiated or closed business on a golf course. This week on Mind Your Business, we are on location for this year's tournament, highlighting the ways golf and business lead to the relationship equity that can move a deal or project across the finishline.

Speaking of business, we have updates on two key project areas -- broadband infrastructure and local convention space. Edward Hinson of SkyLine/SkyBest takes time away from the range to discuss the company's continued Helene recovery efforts along with information about the future of broadband usage in the High Country. 

Then, we visit with the owner of the Graystone Lodge, Justin Patel. In addition to serving alongside Carolina West Wireless as our tournament co-sponsor, Justin's team has been working on a project that could add valuable meeting and convention space inside the Town of Boone. We'll get the latest details on that project, as well as an early look at the performance of the 2026 tourism season.

Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.

Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.

Support the show