A preview of the upcoming Vettes, Rods & Classics from 99.7 The Blitz 103.9 The Maverick. Thanks, North American Broadcasting, for helping spread the word on our charity car show! Go to Vettes Rods and Classics on Facebook to find out more.  

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John Ondo, a 40-year TV and filmmaking veteran, argues that leaders often wrongly treat media creation as a simple technical task—training someone to “push the buttons” for livestreams or social reels—when high-quality content requires professional instincts built through daily practice. Using golf as an analogy, he says knowing tools and mechanics isn’t the same as developing the judgment needed to adapt to changing conditions and inevitable problems like shifting light or lost SD cards. Ondo warns that low-quality demos, podcasts, and content reflect underinvestment in the team and that digital storytelling is essential for business survival. While AI can save time, skilled professionals are still needed to fix poor AI graphics and scripts. He encourages leaders to foster experimentation and R&D and to think in terms of “storytelling,” not checklists.

00:00 Button Pushing Myth
01:13 Golf Lesson Analogy
01:42 Instincts and Adjustments
02:49 When Shoots Go Wrong
03:35 Media as Survival
03:52 AI Still Needs Pros
04:06 Grow Your Team
04:47 Think Storytelling
05:16 Wrap Up and Next Steps

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

AT&T’s “When the Connection Matters” Campaign: The Storytelling Lesson for Content Creators

Media Consultant and Filmmaker, John Ondo, breaks down AT&T’s new ad campaign after seeing spots during the Masters, focusing on “Swing Coach” and “Doomscroll,” and argues they sell meaningful relationships rather than bandwidth or coverage. He notes that the ads target people who value family and connection, using personal stories that emotionally reward viewers and then tie back to reliability. Ondo compares the approach to a powerful OnStar campaign he cited in his book, How to Avoid a Media Meltdown, in which authenticity drove an immediate desire to buy. He explains the shift from spec-based advertising to emphasizing better, more meaningful connections in a multi-screen, shared media environment, and concludes with a lesson for creators: audiences want real, trusted connections driven by storytelling, not more content.  #tvcommericals #storytelling  @ATT #filmmakers #adagency #nonprofitsuccess #communication #branding 

00:00 Why This Ad Matters
00:09 Meet John Ondo
00:44 AT&T Swing Coach
02:11 Who They Targeted
02:29 AT&T Doomscroll
03:03 Make It Personal
03:36 OnStar 2005 Ad
04:28 From Specs to Meaning
05:14 Media Is Shared Now
06:01 Less Content - More Connection
06:34 Wrap Up and Subscribe

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John Ondo, a 40-year TV and filmmaking veteran, compares HBO’s The Pitt and Paramount’s Star Trek: Starfleet Academy—both are teacher-and-student shows with very different outcomes—to explain what content creators can learn about respecting audiences. He argues The Pit succeeds by trusting viewers with real-time, authentic hospital storytelling, minimal handholding, and relatable characters with consequences, helping it become a top streaming hit with broad demographic appeal (75% 30+; 10 million weekly global viewers). In contrast, he says Starfleet Academy tells viewers what to feel, violates core Star Trek principles, targets youth while alienating legacy fans, and has seen viewership drop from 2.1 million to under 200,000. Key takeaways: respect the audience, build real characters instead of message vehicles, and don’t chase demographics—tell universal human stories. #thepitt #startrek #starfleetacademy #contentcreators #television #mediainfluencer #writing #media #MediaTips #AudienceEngagement #ondomedia #podcast

00:00 Two Shows One Lesson
00:23 Host Intro And Setup
01:41 Why The Pit Works
04:40 Why Starfleet Academy Fails
05:43 Authenticity And Audience Respect
07:43 Demographics And Ratings Reality
08:45 Creator Takeaways
10:15 Wrap Up And Subscribe

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Names Always Matter: What the Corvette E-Ray Teaches About Branding

John Ondo explains how naming and branding shape perception, using the Chevrolet Corvette E-Ray as a case study. Though the 2024 E-Ray was a high-performance V8 hybrid with all-wheel drive and 0–60 in 2.5 seconds, many consumers assumed the “E” meant fully electric and treated it like a Tesla, hurting sales. In contrast, Chevrolet’s 2025 ZR1 X—built on the same gas/electric all-wheel-drive concept at a much higher price—became highly sought after, showing how perception drives demand. Reports suggest GM will discontinue the E-Ray and rebrand it as the Grand Sport X to avoid “charging” assumptions and emphasize performance. Ando connects this to business marketing: customers may not test a product, but they instantly test its name, illustrated by “Digital Transformation Initiative” versus “Grow Your Reach Online.”

00:00 Names Always Matter
00:20 Meet the Host
00:53 The E Ray Branding Flop
01:44 What the E Ray Really Is
02:06 ZR1X Name Wins
03:15 GM Plans a Rebrand
03:52 Why Naming Matters
04:13 A Simple Naming Test
05:21 Final Takeaway and Outro

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

The One Production Tool That Changed My Shoots: DJI Osmo Pocket 3

John Ondo explains how the DJI Osmo Pocket 3 has become the biggest production tool he’s bought and why it’s transformed his field workflow in an era of compressed budgets and schedules. With most clients expecting a half-day shoot and fast editing, he emphasizes “get in, get out” without sacrificing quality, especially for B-roll. He highlights the Pocket 3’s 4K one-inch sensor, built-in gimbal stabilization, face tracking, usable depth-of-field control, and strong performance in sunlight and low light, plus color science that matches his Sony a7 III cameras and DJI Mavic footage, with options for Rec. 709 or D-Log. He suggests it as a practical, affordable option for creators, nonprofits, churches, travel, and even client-generated footage to edit.

00:00 Biggest Production Tool
00:48 Faster Shoots New Reality
01:20 Why B Roll Takes Forever
01:56 Meet Osmo Pocket 3
02:16 Stabilization And Workflow
02:57 Color Matching And Log
03:29 Real World Test Footage
04:37 Starter Kit Creator Combo
05:52 Client Strategy And Volume
06:58 Buyers Notes And Wrap
07:14 Subscribe And Sign Off
#mediainfluencer  #columbusohio #Filmmaking #TipTuesday #Podcast #djiosmopocket3 #dslrcamera #journalism #photography 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Photoshop vs. Canva: Craft vs. Convenience for Media Creators

In this episode of The Media Download, John Ondo dives into the ongoing debate between Adobe Photoshop and Canva. He discusses the pros and cons of each tool—highlighting Photoshop's control, collaboration, and industry recognition versus Canva's speed, simplicity, and beginner-friendliness. Through thoughtful comparisons, John emphasizes the importance of a hybrid approach that uses both tools to optimize workflow and creativity. Finally, he dispels the myth that one tool is inherently faster than the other, noting that speed depends on the user's familiarity and proficiency.

00:00 Introduction: The Great Debate
00:42 Meet Your Host: John Ando
01:22 The Power of Photoshop
03:32 The Convenience of Canva
05:40 Finding the Balance: A Hybrid Approach
07:05 Conclusion and Final Thoughts.
#mediainfluencer #columbusohio #adobephotoshop  #canva #graphicsdesign #podcast #broadcasters #printing #mediadesign #socialmediamarketing 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Top Super Bowl Commercials of 2023: Hilarious & Heartfelt Reviews

In this week's episode of The Media Download, John Ondo and his wife Angel review some of the top Super Bowl commercials of 2023. Despite neither of their favorite teams playing, they delve into ads from big brands like Michelob, PepsiCo, Budweiser, GrubHub, Ring, Hellman's, and Instacart. With a mix of humor and heartfelt moments, they rank their favorites and share their thoughts on what makes a commercial memorable. Join them for a fun, insightful discussion packed with nostalgia and star power.

00:00 Introduction and Super Bowl Sentiments
00:26 Meet the Hosts: John and Angel
01:28 Super Bowl Commercials: A Special Review
03:05 Michelob Ultra Instructor Ad Review
05:04 Pepsi's Polar Bear Ad Review
07:50 GrubHub's Fee-Free Ad Review
11:11 Budweiser's American Icons Ad Review
13:39 Animal-Themed Commercials Continue
13:56 Ring's Innovative Lost Dog Campaign
15:43 Bud Light's Star-Studded Wedding Ad
18:50 Hellman's Mayonnaise Makes a Comeback
20:59 Instacart's Catchy Banana Ad
24:21 Final Thoughts and Super Bowl Ad Predictions

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Join John Ondo on the Media Download this week as he walks through how Oasis City Church navigated a massive snowstorm that forced the cancellation of in-person services. Learn essential hacks and tips for pivoting to an online live-streamed service during emergencies. Discover the importance of pre-production communication, effective planning, and collaboration between media teams and church leadership to ensure a successful and engaging live stream. Whether you're part of a church's media team or a pastor looking to improve weekend services, this episode provides valuable insights and actionable advice.

00:00 Massive Snowstorm Disrupts Midwest Churches
00:29 Introduction to Media Download
01:32 The Importance of Pre-Production Communication
03:52 Crafting an Engaging Online Service
04:54 Executing the Plan: Production Day
07:37 The Power of Good Production
09:12 Final Thoughts and Call to Action  #mediainfluencer #columbusohio

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

In this episode of 'The Media Download,' Media Consultant, John Ondo talks with veteran radio broadcaster and podcaster Terry Dismore about the enduring power and unique advantages of audio podcasting. They delve into why podcasting remains an effective medium for communication, sharing personal viewpoints, and detailed discussion that isn't feasible on social media platforms like Instagram. The conversation includes practical tips for starting a podcast, the significance of keeping it interesting and focused, and the underestimated potential of local podcasts. They also discuss techniques for engaging interviews, emphasizing authenticity, and emotional storytelling. Terry shares insights from his experience and the benefits of consistency and promotion in maintaining a podcast. Whether for business or personal interests, this episode offers valuable advice for anyone considering venturing into the world of podcasting. #podcasting @buzzsprout @quizthediz #youtube #filmmakers #socialmedia

00:00 Introduction
02:52 Why Podcasts Still Matter
03:52 Audio vs Video Podcasts
04:49 Local Podcasting Opportunities
06:49 Getting Started with Podcasting
07:54 Monetization and Audience
11:35 Podcast Length and Format
11:53 Getting to the Point
15:47 The Art of Interviewing
17:14 Emotion in Storytelling
21:16 Video Podcast Production
23:21 Closing Thoughts

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Analyzing the Iconic Mary Tyler Moore Show Opening

In this audio-adbridged episode of the Media Download, hosted by John Ondo, the focus is on the classic opening sequence of The Mary Tyler Moore Show. John delves into the techniques that made this sequence memorable, including insights into its editing, the significance of the music, and its visual storytelling. The episode highlights the importance of story-driven show openings and discusses how today's productions can learn from these classic techniques. Listeners are encouraged to watch the full video analysis on YouTube for a complete exploration.

00:00 Introduction and Episode Overview
01:30 The Importance of the Mary Tyler Moore Open
02:31 Analyzing the Mary Tyler Moore Open
03:29 Editing Techniques and Insights
09:57 The Power of Theme Songs and Opening Sequences
11:27 Conclusion and Final Thoughts

Watch the YouTube Episode at: https://youtu.be/-HA-UIFBTaU

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

5 Hacks to Instantly Improve Your Voiceovers

In this episode of the Media Download, John Ando shares five practical tips to instantly enhance your voiceovers. Whether you're recording yourself, directing talent, or working with clients, these communication-focused hacks will help you achieve better results. Learn how to underline key words, give directions, project your voice, do a backup take, and effectively use AI voice-changing software. Subscribe to our channel for more smart shortcuts in media production and tips to improve quality while saving time.

00:00 Introduction to Improving Voiceovers
00:30 Welcome to the Media Download
01:06 The Importance of Audio in Video Production
01:30 Hack 1: Underline Key Words
03:31 Hack 2: Add Directions
04:58 Hack 3: Give It 110%
05:44 Hack 4: Do a Backup for Giggles
06:44 Hack 5: AI-Generated Voiceover
09:14 Conclusion and Recap

#VoiceoverTips #Podcast  @OndoMedia ​

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Managing AI Impact on Media and Business: Avoiding AI Accidents

In this episode of Marketing Media and Cupcakes, John and Angel delve into the effects of AI on media and business. They discuss the potential pitfalls of AI-generated content, emphasizing the importance of human review and maintaining authenticity to avoid damaging one's brand. The discussion includes relatable anecdotes and statistics highlighting consumer distrust of AI-generated content. The episode concludes with an exciting announcement about the podcast's rebranding to 'The Media Download with John Ondo,' which will focus on storytelling techniques and media production tips.

00:00 Introduction to Marketing Media and Cupcakes
00:20 AI in Media: A Creepy Reality
01:06 The Impact of AI on Social Media
05:30 Historical Context of Fake Media
11:31 AI in Business: Cautionary Tales
12:47 Using AI Strategically
14:59 The Power and Pitfalls of AI
16:24 AI in Content Creation: A Double-Edged Sword
17:26 The Dangers of Over-Polishing with AI
19:06 Transparency and Authenticity in the Age of AI
21:54 The Future of Social Media and AI
26:39 Big Announcement: Rebranding the Podcast

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Marketing Media and Cupcakes: Cracker Barrel Rebranding and Its Fallout

In episode 78 of Marketing Media and Cupcakes, hosts John and Angel Ondo discuss various aspects of marketing and media amidst the seasonal joy of fall. They dive into the controversial rebranding of Cracker Barrel, analyzing its impact, audience reception, and the underlying reasons behind such changes. They critiqued the company's approach, referencing historical examples like Wendy's successful rebranding and hypothesized alternative strategies. The episode concludes with a teaser for the next episode, focusing on the role of AI in social media and its potential implications for the future. Tell us what you think by emailing us at john@ondomedia.com and visit our business websites at ondomedia.com and angelscustomcupcakes.com

00:00 Welcome Back to Marketing Media and Cupcakes
00:14 Introduction to the Hosts and Their Businesses
01:34 The Cracker Barrel Controversy
02:41 Analyzing Cracker Barrel's Marketing Strategy
06:28 Lessons from Other Brands
14:25 Rebranding: When and Why

When a big brand stumbles, small businesses can learn a lot. Cracker Barrel’s recent rebrand sparked backlash—not because change is bad, but because of how it was handled. Here are 3 takeaways for small business owners:

1️⃣ Know Your Audience Before You Change
Your loyal customers are your foundation. Test new ideas, logos, or messaging with them first. What feels like “fresh” to you may feel like “loss” to them.

2️⃣ Communicate the Why
If you don’t explain the reason for a rebrand, customers will fill in the blanks—and not always kindly. Frame your change as part of your growth story, not just a cosmetic update.

3️⃣ Evolve Without Alienating
Modernize, yes—but keep the heart of what made people love you. A rebrand should feel like an evolution, not a betrayal.

Big brands can take the PR hit and recover. Small businesses? We need to be smarter. Change carefully, change clearly, and always keep your people at the center.

Why You Should Rebrand:

1. Your Brand No Longer Reflects Who You Are

As businesses grow, their services, audience, and vision often evolve. If your logo, messaging, or look feels outdated—or doesn’t capture what you do today—a rebrand can realign your image with your current mission.

2. You Need to Reach a New Audience

If you’re trying to expand into new markets or attract younger (or different) demographics, your current branding may not resonate. A rebrand can modernize your appeal and make you more relevant.

3. You’re Getting Lost in the Competition

In crowded markets, looking and sounding like everyone else can hurt you. Rebranding helps you stand out with a fresh identity that communicates your unique value.

4. Your Reputation Needs a Reset

If your business has experienced bad press, customer complaints, or just a “stale” reputation, a rebrand can signal a clean slate and rebuild trust.

5. You’ve Outgrown Your Old Look

Sometimes the brand you started with—DIY logos, colors, or messaging—just isn’t strong enough anymore. A professional rebrand enhances your online presence and demonstrates to customers that you’ve matured.

17:13 Why you should not Rebrand

1. Your Core Customers Love You As You Are

If your current branding is strongly recognized and trusted, a rebrand risks alienating loyal customers who feel connected to your existing identity.

2. The Problem Isn’t Your Brand—It’s Operations

A new logo or color palette won’t solve slow service, inconsistent product quality, or poor marketing execution. Rebranding won’t fix business fundamentals.

⚖️ Bottom line:

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

The Return of Marketing Media and Cupcakes: COVID, Struggles, and Resilience

On February 8th, 2021, John and Angel Ondo's podcast 'Marketing Media and Cupcakes' vanished, with no explanation. Returning after four years and seven months, the couple reveals the real story behind their hiatus. Following a positive COVID-19 diagnosis, Angel experienced health challenges that deeply impacted their life and small business. Angel talks about her devastating loss of taste and smell, which halted her cupcake business, while John shares how they adapted amidst personal and professional hurdles. They reflect on lessons learned, the shift in their business models, and plans for their three 'postseason' episodes as they reconnect with their audience. Join them as they explain their journey and share insights on resilience, marketing, and the impacts of COVID-19. If you're glad to see this podcast return, please let us know at john@ondomedia.com and like and subscribe. 

00:00 The Mysterious Disappearance

01:07 The Last Episode and COVID Strikes

01:55 The Long Hiatus Explained

02:41 The Impact on Angel's Cupcake Business

04:00 The Struggles with COVID Symptoms

09:40 Vaccination and New Challenges

13:10 Struggles with Smell and Taste Post-COVID

14:07 Current State of Smell and Taste

15:57 Resuming Baking and Business Adjustments

16:48 New Business Model and Lessons Learned

21:50 Family and Work-Life Balance

23:14 Podcast Revival and Future Plans

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

More interesting than the actual game, the commercials on this year's Super Game made some impressive statements. John and Angel review their favorite ads based on how well they made the connection between the brand and the content.

John's commercial and documentary background  leads to his belief that its not enough to have a memorable ad, it must remind you of the actual brand who made the ad.

Fresh out the morning after the game, we review these ads and you can also listen to our podcast each week on Apple Podcasts, Spotify, Amazon, and anywhere you can listen to a podcast.

Watch this episode on YouTube:
https://youtu.be/q4edEdj1HhU

Our Website is http://marketingmediacupcakes.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Welcome to episode 75 of Marketing Media & Cupcakes, where we bring best practices for your business. This week John and Angel discuss best practices for your business. Angel has been training staff at her Fortune 500 company for many years. Traning is critical to having a consistent voice for your customers and clients. She shares 4 quick tips that can help your training be more effective. John is a licensed drone or (UAV) pilot. Aerial photography is a great way to enhance your business's brand when you can show beautiful aerial shots of a car dealership or commercial property or just showing off your location downtown.  However, there are risks you take when hiring a drone photographer or trying to do these shots on your own. John will explain why you need to take hiring a drone pilot seriously, and what to look for. Also, ways to make your pilot get great shots for you.

Angel's 4 Training Tips 5:30 into the show
1) Setting Expectations for the  training
2) Make a schedule that divides, lecture with applied learning. No 8-hour lectures!
3) Hands-on Time, or OJT
4) Web/Computer-based training

If you have additional comments or questions email Angel at angel@marketingmediacupcakes.com

What you need to know about hiring a drone photographer at 20:30 into the episode.
1) The need to have a UAV FAA license, DO NOT HIRE someone unlicensed
2) Your pilot should have one-million-dollar insurance policy coverage.
3) Create a shot list for your pilot
4) You cannot fly a drone within five miles of an airport, and you are limited to 400 feet above the ground altitude. There are exceptions and a licensed operator will know what they are.

For more information or questions email john@makertingmediacupcakes.com

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Email remains the most accepted way to connect with business communications. Even more so after 2020 and social media platforms becoming less reliable for existing. Angel reviews her best practices for composing emails.

1) Be clear and concise
2) Proofread
3) Copy back important point or responses
4) Use subject lines keywords to get attention
5) Don't say anything you don't want to regret later
6) If the email has to bounce back and forth more than 3 times, call them.

John repeats the phone calls and emails are still best practices for "first contact" situations with clients or customers. If someone DMs you on LinkedIn or Facebook, direct them to email you at your address.

If people contact you via text or some other platform, tell them your best way to contact you is  (is a phone, email, cellphone)

If your cellphone is not for business tell your customers if you give them it, please only use it for emergencies.

Check your email daily. If your business email is on a website or on your business card, and you don't check it often, then remove it from those contacts. You are paid to solve problems
not creating ones but having customers worried that you didn't get a message.

Please subscribe to us and share us with your friends.

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel are joined by guest Terry & Nay Dismore, small business owners, as they share ideas on how you can set effective realistic goals for 2021 for your business.

They suggest that you shoot for small wins, finding areas that are nagging your productivity and set to resolve those issues.

Listen to the right people. Don't let Covid talk discourage your mojo for success.

Invest in yourself in 2021 so you can be a better business owner and leader.

You can listen to Terry's podcast at Quiz The Diz on all podcast platforms. Nay's snacks can be found at SnackswithaTwist.com

And like and subscribe to us at MarketingMediaCupcakes.com 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

This week John & Angel discuss how the pandemic and the changing regulations have forced businesses to look at best practices. Angel shares tips on dealing with customers who are upset with late deliveries.

Then John shares 5 of his personal favorite documentaries and how they relate to telling a story in our media

Finally Angel shares 3 quick dishes you can make in just minutes to take to that surprise get together.

1. Seven Layer Dip
https://emilybites.com/2019/01/7-layer-dip.html

2. Jelly & Cream Cheese
https://www.food.com/amp/recipe/jalapeno-jelly-cream-cheese-spread-172448

3. Mini Cheesecakes
https://www.somewhatsimple.com/mini-cheesecakes-with-oreo-crust/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.

John's 7 Words or Phrases you should avoid in your ad copy

1) Quality
2) Contract
3) Guarantee
4) Discount
5) Cheaper
6) Cutting Edge
7) WWW

Plus John also adds, "Life Changing" and "Limited Offer"  as bonus phrases

Angel's 7 Words you shouldn't use with your customers is:

1. “I don’t understand”

2. “Calm down"

3. “There’s nothing we can do”

4. “That’s impossible”

5. “I’m not sure / I guess”

6. “I’ll get back to you"

7. “No”

Watch John's short film about not poor customer service in the dark comedy Call Center Terror

And our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla Extract

Here's the article Angel was referring to:
cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!
John & Angel

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

On this podcast:

• Angel Shares 5 tips that will help your customer relationships with your business. 
• John will share changes we are making as of this episode to upgrade Marketing Media and Cupcakes
• Angel shares some holiday dessert ideas that are Easy As Pie! 

5 Ways to improve Listening to your Customers

1. Remove Distractions - and make sure your team know you want them to completely focus on the customer they are working with. Don't Multitask!
2. Listen for the emotions of your customer-  Much of this relates to the area of the country they are from. We also talk about emails and how to communicate that way. Customers are looking for a "Bid for Connection". If you fail, you likely will lose a customer. 
3. Don't Interrupt - No matter how much you understand the customers questions, do not interrupt, let the customer finish their thoughts. Plus we discuss how to answer emails. 
4. Echoing - Repeat back the customers concerns. Empathize but don't apologize. 
5. Verify Satisfaction - Make sure you have solved the problem and ask if there are any other concerns. Again, make sure your team knows, don't rush to get off the call. 

Big Changes To Our Podcast
We appreciate our audience who've been with us for so long. We feel we need dive deeper into our topics, so starting this episode, we are throwing out the clock and going longer on each podcast. In return we will only have two episodes a month.

We have launched our website so go to MarketingMediaCupcakes.com now to find our episodes, how to connect and more to come. You can now find us on Twitter, Facebook & Instagram also under MarketingMediaCupcakes.

Our focus will continue to be helping you with best practices for your business.

Today's Dessert: Easy As Pie
Angel shares simple ways you can make a pie. Store bought crusts, canned fillings, but with a little embellishment you can make a delicious treat for the holidays.  Here's an example: https://www.delish.com/cooking/recipe-ideas/a28158563/easy-apple-galette-recipe/

To email Angel about cupcakes or customer service
To email John about media and building a brand

Find us at Marketing Media & Cupcakes website and on social media

Thanks for listening!

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

How important is believing and inspiring success in your business? Author & Podcast host Monica Guidry joins John and Angel to share about positive affirmation is not just some feel good team building activity but an actual best practice!

Find out more about Monica:  monicacguidry.com and her podcast is at: wholeheART with Monica Guidry

For more on John's media business: OndoMedia.com

More on Angel's Cupcakes: AngelsCustomCupcakes.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

What can we learn from political ads about how to better communicate with our customers?  John and Angel discuss some of the points from a great article in  Center for Civic Design (link here) about how to communicate with voters. But if you remove the word voter and replace it with customers, the same rules apply.

Key thoughts 1) Know your media
2) Have a professional media design
3) Answer questions
4) Have a conversation

Find out more about John & Angel's businesses!
Ondo Media
AngelsCustomCupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Attorney Rachel Alvarez from Orlando Florida joins us this week to dicuss best practices for you or your employees. We will disucss when can you use social media with your team to help your business, and how to best do that. And if you need to let an employee go the best ways to protect yourself.

For more on Rachel Alvarez

For more on John's business Ondo Media
For more on Angel's Custom Cupcakes

More information on this topic
https://blog.hootsuite.com/social-media-best-practices/

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Terry Dismore is a business consultant, and radio show host. He shares about his brand new podcast, "Quiz the Diz" which is premiering this week. How you can ask him questions about life, business and living a prosperous life. Terry answers some of our questions on the podcast today.

Find "Quiz the Diz" on all podcast apps. 

Like and share Marketing Media & Cupcakes on Facebook & Instagram 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

After John's brief rant about how he feels iPhones are not as easy to use as they use to be, he and Angel are joined by Lifestyle Strategist Monica Guidry. Monica is an entrepreneur and broadcaster who is helping her clients find passion in their business and lives. Fear is a big issue for most clients she meets with.

Find out more about Monica:  monicacguidry.com and her podcast is at: wholeheART with Monica Guidry 

For more on John's media business: OndoMedia.com

More on Angel's Cupcakes: AngelsCustomCupcakes.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Orlando Florida Bankruptcy attorney, Rachel M. Alvarez Esq. ,challenges the stereotypes of what bankruptcy is. Rachel will share when is the best time to consider a bankruptcy or when just a refinance or financial restructure is necessary. The main idea is you need to stay in control of your finances rather than letting credit card companies run your life and debt. She will explain the differences of Chapter 7 , 11 & 13. There are differences between personal and business bankruptcy.

For more information on her bankruptcy class which helps people figure out how to better manage their finances.
rachelalvarez.com

Also to find out more on John's media company Ondo Media
and to find out more on Angel's Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Everyone knows 2020 has changed the thinking for business, it has also forced non-profits into developing new ways to share the needs with their donors. Michele Savoldi is the Sr. Manager of Corporate Relations for the Greater Cleveland Area Food Bank. She share with John & Angel how they have developed new ideas for online fundraising in 2020. We discuss how these trends will work out in 2021 as a hybrid fundraising plan may be the best way to develop new fundraising strategies.

For more information on Greater Cleveland Food Bank
or FeedingAmerica.Org

For more information on Ondo Media's Fundraising Campaigns

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel discuss the 4 biggest problems small business owners deal with daily with marketing their small business.
1) Not Enough Time
2) Consistency
3) Content Creation
5) Tracking the results

John will share his thoughts in regard to this.

Angel also shares a new Gluten Free recipe that will bring out the best flavor to your Gluten Free cupcakes
6 cups Brown Rice Flower
2 cups Potato starch
1 cup Tapioca starch
1 tablespoon of Xanthan gum

For more information and for your questions email us at john@ondomedia.com

Like and share us on instagram and Facebook
Find out more about AngelsCustomCupcakes
Find out more about OndoMedia

Marketing Media & Cupcakes

@marketingmediacupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel share how small business owners can start a business by carefully using credit cards to get started and transition into bank loans. They discuss how there is a different philosophies between handling personal debt and business debt. That you need to seperate the two concepts.

We also discuss how you buy time with credit cards, but you can also get burnt when you don't make the same as cash payments on time.

Loans and Credit Cards are tools. Use them wisely.

Find out more about AngelsCustomCupcakes
Find out more about OndoMedia

#smallbusiness #debt #marketing #cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

If you're own a business you are going to have a bad review show up in a phone call or post online. How should you respond? John and Angel share their process on how to deal with an upset customer. Angel shares her HEAT process.

H ear
E mpathize
A pologize (not for what you did but for the experience)
T ake Action  (do not say what you can't do, but what you can do)

John suggests with online reviews, do not ignore them! You should post online showing you are addressing the issue. Do not get into a post war. If you can't resolve the issue and have it removed by the customer, then you should move the conversation offline. If the post remains, the only way to combat this is to add new legitimate reviews that will reduce the ratio of the bad review and up your rating. Don't have your friends write fake reviews. Have legitimate customers. You should have an active review process to get more reviews. In today's challenging times, it is critical for your small business to have reviews online.

If you have other suggestions or ideas, write us at john@ondomedia.com

If you want to find out more about John's business Ondo Media
For more on Angel's business Angel's Custom Cupcakes

Subscribe and share us through out Facebook Page & Instagram 

Thanks for listening!

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Author/Entrepreneur & Pastor Rob Yanok shares his thoughts on how 2020 may be a year you can shift to a new role and a new successful business. He is the author of Your Ultimate Comeback and he says your 2020 can be amazing as this could be the best time to try a new approach to your business.

John and Angel discuss how Zoom meetings have lost some of their power as more people want to return to standard phone calls. Rob shares how he changed his approach to his sales on the phone.

For more information on Rob Yanok and his books

For more information on Ondo Media and our media consulting

Thanks for listening! Follow us on Facebook and Instagram!

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel ask and answer in 2-minutes the top questions many starting a small business ask. How much financing do you need to know? What legally do you need to do? Should I hire family members.

Subscribe and share our podcast and let others know about this show that encourages small business!

For more information on OndoMedia.com
For more information on Angels Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John has an issue with emails and notifications. It makes his blood pressure rise not matter who or when he gets them. Angel's full time job runs on emails. Our guest Brittnay Dixon of the The Process for Profit Podcast joins us to share steps to organize your email so you aren't living life through your emails.

1) Prioritize your emails and clear out the ones you don't need or are junk

You can find out the rest by listening to the podcast and sharing it with your friends.

Find our more about Brittany Dixon and her amazing podcast at: https://processforprofit.co/

Find out more about how Ondo Media can help you be a media influencer. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John shares how he made a mistake (well several) in launching his new Podcast Production brand. In many cases, branding mistakes happen not because of one glaring error but several small errors that alone aren't a big deal, but until you see the whole picture, becomes a major problem.
John shares how rolling his Premiere Podcast brand back under Ondo Media was the best choice he could have made.

John's points to avoiding a brand sin are:
1) Make sure you run your brand through another set of eyes, someone who is not familiar with your brand.
2) Make sure you do a thorough check of the domain name, making sure you check for alternate spellings or other markets with similar business names.
3) Separate brands need separate phone numbers and addresses or Google will count that against you.

For more information on Ondo Media
For more information on AngelsCustomCupcakes

Email us at john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John recently had coffee with a colleague and shared some of his experiences with him about building his business and selling himself to clients. That was the inspiration for this podcast. Johns 5 Points are:

1. It's about you - It's not about a product, you are what you're selling!
2. It's not about the competition - stop worrying about the other people and in fact, friend them as they may be a great support for your business.
3. Network - join groups, and volunteer your talent, not for free, but for promotion
4. Be a unicorn - What makes you unique and special
5. Don't Sell Yourself...Listen to the customer - Find out what they need, and fix it..be the hero.

Find out more or be a guest on our podcast john@ondomedia.com
Find out more about OndoMedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Process for Profit podcast host Brittany Dixon joins John and Angel to discuss ways you can make your working from home more productive. Remember organization has to flow from the top so having the proper processes for your team can really make the difference in your small business surviving the work from home change of routine.

You can find Brittany's podcast and lots of free tips and advice for finding your process for your business at https://www.processforprofit.co

You can find out more about Ondo Media here

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Shelly Stotzer worked in publishing for many years, but over time, she began to wake up less enthused about the job she had love. She decided to reinvent her brand. Shelly brings us her tips on how you can reboot your personal brand to find out who you are?

Shelly believes you need to own who you are and know THY self. This is the best way to be authentic.

You can find out more about Shelly and Crosworks at crosworks.com and learn about their free evaluation.

You can find out more about John's Video Production Services at ondomedia.com and Angel's amazing cupcakes at Angels Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel discuss how video production for faith-based organizations and churches is changing. John shares how the art of live video production is coming back and churches need to accept that it may be where a large portion of their members may consume their services from now on. Angel also shares a baking tip about ingredient temperature.

For more information about OndoMedia
Contact John to discuss his live church stream consulting at john@ondomedia.com or 614.933.3191

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

We are all told there is no I in a team. But really that's not true. Our guest this week is Shelly Stotzer of Crosworks. She is a talent strategist and is going to help us understand why our boss may not be the worst person ever, and why your team isn't the group of idiots you think they are. Its a matter of perspective and managing individuals, not a team.

You can find out more about Shelly and Crosworks at crosworks.com and learn about their free evaluation.

You can find out more about John's Video Production Services at ondomedia.com and Angel's amazing cupcakes at Angels Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John & Angel Celebrate their 50th podcast episode. This is the first episode that is also available to view on YouTube on our Premiere Podcast Channel.  
View this episode on YouTube

John and Angel show and tell about how they remodeled their kitchen
They give shoutouts to the faithful audience of this podcast
And they discuss their passion for small businesses

Find out more about Ondo Media
In Central Ohio? Find out more about Angel's Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel talk about building relationships with businesses and share some stories of local businesses that are coming out of the crisis better than they went in. Plus a special guest as John's daughter Elaine joins via phone in a special surprise call on the eve of her high school graduation. You won't want to miss this great episode!

For more information on John's business OndoMedia.com & PremierePodcast.com
Angel's Custom Cupcakes

Send us your shout outs at john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel speak with Deb Schneider-Murphy who is a Psychotherapist and a social worker in Columbus Ohio. Deb shares with us ways we can reduce the anxiety many are experiencing from working from home.

Deb says, first identify what you're anxious about, second takes a deep breath to help the stress. Seek meditation or prayer.

For more on information on John & Angel and Premiere Podcast

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

There are new businesses, new ways to market, new ways to prosper when the quarantine ends. Mike Healy has transformed his life starting as a bartender to become a coach for many successful men and women and a host of his own podcast. He speaks all over the country about how you can not just survive but thrive. We will ask him his thoughts about the economy reopening and how we as business people should look for opportunities.

You can find Mike's YouTube videos
His Podcast is located at: https://www.spreaker.com/show/3225325
And his website is at http://www.whoismikehealy.com

You can find out more about John's Media Consulting at http://ondomedia.com and Podcast Coaching at http://thepodcastevangelist.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

With states reopening in just days, John & Angel discuss with fellow small-business owners Terry & Nay Dismore how should we plan on our business re-entering the market.

Key Points:
1) It's going to be a slow reentry based on consumers, not businesses.
2) Look to continue things that you may have offered during the shutdown
3) Continue to give

John and Terry make points about how the true heart of entrepreneurs and big businesses is to give and how many have poured into our nation, but are demonized by the media. We continue to encourage everyone to give and serve with your businesses and you will come through this!

For more on Nay's Snacks with a Twist

Our podcast production company Premiere Podcast is offering 30-minute coaching sessions during the shut down to anyone. Contact John here

You can also listen to John's "The Podcast Evangelist" podcast anywhere you can listen to a podcast.

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John is a media professional with years of experience, Angel has been involved in customer service and solves problems for her fortune 500 company she works at, and she has a cupcake business on the side. Together with the discuss Marketing, Media & Cupcakes. Our focus is to encourage small business owners to keep living the dream and for entrepreneurs to keep solving problems for people. With a wealth of guests and humor, they keep the smiles and encouragement going on their weekly podcast. New episodes drop on Thursdays. Please join us on the journey! Follow us on Facebook and Instagram

John's website for Ondo Media
Angel's website for Angel's Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Rob Yanok is an author, speaker and during the COVID crisis, he's lost most of his major streams of income. How much should entrepreneur parents share with their children about the changes in income, or when a business fails? We discuss that transparency and honesty still is the best policy but us it as a teaching moment.

Rob Yanok is offering a free E-copy of his latest book, Your Ultimate Comeback, email Rob here to get yours.

Find out more about Rob and have him speak to your organization

For more information on John & Angel 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

It has over 1,000,000 views in 48 hours. We have an exclusive interview with the team that created the "DeWine & Amy" video parody which has taken the nation by storm this week. John asks them how the video got created during the quarantine.

You can view the video by Stofka Creative on Youtube Here

Also, watch the video of this interview HERE

Then John and Angel discuss how work from home is going for Angel's full-time job and how the "new" normal can look.

Also, John rants about the term "non-essential" job and how it makes him made and we should change it.

For more information on Premiere Podcast

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Storage units are the biggest real estate investment going on in our country. This is insane!  So how is spring cleaning going? Our guest Christy Lingo shares with us how we can get rid of those things that we keep tripping over. How do we deal with personal mementos and not creating a divorce?

Christy Lingo is a professional organizer and a frequent guest on our podcast. She says these things:
1. Stuff you move from one place to another in hopes to throw it out later is a delayed decision.
2. Your garage is for your car, not your storage
3. Tips on how to reduce moments from your childhood and your parent's estate.

Christy Lingo's website Business Savvy Mama and her podcast is everywhere at Cocktails & Containers

For more information on our podcast coaching follow John at The Podcast Evangelist on Instagram, Twitter, and Facebook.  Also at http://thepodcastevangelist.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

The outlook on this day in March 2020 is uncertain. The future for our businesses isn't a sure thing as it was a few weeks ago. Today we talk with Rob Yanok. Rob is an author, businessman, motivational speaker and Pastor. We ask Rob some of the bigger questions in regard to fear and faith. Is this pandemic a judgment of God? Why we cannot make decisions based on fear. How the COVID-19 crisis may turn out for good in the long run for many.

Rob Yanok is offering a free E-copy of his latest book, Your Ultimate Comeback, email Rob here to get yours.

Find out more about Rob and have him speak to your organization

For more information on John & Angel 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

With most people now forced to work from home, meetings are even more important than they were before the #covid-19 outbreak. Phil Cooke is a filmmaker, media consultant and author who is on a crusade to end unnecessary meetings.

Phil's tips for making meetings more effective
1) No small talk
2) No food
3) Have an adgenda
4) Listen more than talk
5) Hallway and standing meetings are good to keep the time brief

Phil's Blog on why we hate meetings: https://www.philcooke.com/why-you-hate-meetings/

Find out more about Phil and his books, podcast, and blog at PhilCooke.com

Would you like to be a guest on Marketing Media & Cupcakes? Contact us at john@ondomedia.com

Also if you want to know more about Premiere Podcast Production, find out more at ThePodcastEvangelist.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Christy Lingo, the host of the Cocktails & Containers Podcast, joins us to share how Mom's can still work and be faithful to their families while pursuing a dream. 

Christy shares first a cocktail recipe for a Hot Toddy’s

INGREDIENTS

¾ cup water

1 ½ ounces whiskey

2 to 3 teaspoons honey, to taste

2 to 3 teaspoons lemon juice, to taste

1 lemon round

1 cinnamon stick (optional, for garnish)

INSTRUCTIONS

In a teapot or saucepan, bring the water to a simmer. Pour the hot water into a mug.

Add the whiskey, 2 teaspoons honey and 2 teaspoon lemon juice. Stir until the honey has disappeared into the hot water. Taste, and add 1 teaspoon honey for more sweetness, and/or 1 teaspoon more lemon juice for more zing.

Garnish with a lemon round and cinnamon stick (if using). Enjoy!

Then Christy shares how she looks at failure being a lesson. She also recommends that business owners should make a "gratitude journal" so they can keep their brain focus on the successes rather than the failures.

Christy Lingo's website Business Savvy Mama

For more information on John and Ondo Media: OndoMedia.com or PremierePodcast.com
For more on Angel, angelscustomcupcakes.com

#smallbusiness #entrepreneur

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

A Special Edition of Marketing Media & Cupcakes with John & Angel Ondo.

Since the market correction of over 4,000 points on the DJIA many people and businesses are in fear of what is next?  We speak with  Jason Stump, Otterbein MBA, and host of the Agile Finance Radio podcast. 

Some of the highlights we covered with Jason about the stock market and the corona COVID-19 virus outbreak. How does the current stock market roller coaster compare to other crises like the October crash in ’87 or the crash in 2009?  Jason says this correction is nothing like the recession of 2007.

Banks and Financial Institutions crashed in 2007, this seems to be a “fear”, not a fact-based crisis, could that mean we will recover quickly? Jason says that this could be a factor for some brick and mortar stores. Restaurants could be struggling depending on their locations with the coronavirus outbreak.

John spoke with several certified financial planners including a long-time friend who has been an advisor in the financial markets for over 35 years.

***PLEASE NOTE JOHN AND ANGEL ARE NOT FINANCIAL ADVISORS OR COUNSELORS, THEY ARE JUST SHARING INFORMATION THAT HAS BEEN GIVEN TO THEM AND WHAT THEY'VE LEARNED IN THEIR PERSONAL AND BUSINESS EXPERIENCE. WE RECOMMEND YOU CHECK WITH YOUR BANKER OR A QUALIFIED FINANCIAL ADVISOR FOR SUGGESTIONS FOR YOUR SITUATION. *****

Observations are that this is NOT lost money, but pinned up money. The consumers will not be spending this discretionary income now but will hold it until later. So that money will come back into the market. 

This is a fear-driven correction, it's not because there is something broken in the financial markets, in fact, the markets are very strong. 

Things that are good right now:

1, LOW ENERGY PRICES! GAS PRICES ARE LOW! MORE MONEY IN CONSUMERS POCKETS

2. INTEREST RATES ARE ALL TIME LOW. IT MAY BE A GOOD TIME TO REFINANCE OR POSSIBILITY INVEST IN YOUR BUSINESS CAPITAL

WE'VE BEEN TOLD THAT YOU SHOULDN'T GET BUSINESS LOAN NOW UNLESS YOU HAVE A PROVEN PROOF OF CONCEPT TO MAKE SURE IT WORKS. BUT IF YOU HAVE BEEN THINKING YOUR READY TO EXPAND, THIS MAYBE A GOOD TIME. 

We encourage you that this is not a crisis, it could be an opportunity. See out good advice and look at all your options. Don't assume that things are bad, it's bad for everyone.  We want you to continue to live the dream with your small business! Contact John & Angel to be a guest on your podcast!

Please subscribe to our podcast!

Email us at john@ondomedia.com

Find out more about Ondo Media and Premiere Podcast Production

#cornavirus #entrepuner #stockmarket

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Our guest today is Phil Cooke. He's president of Cooke Media Group in Burbank California and he's been an influencer on the television and media market with a focus on faith-based organizations. Phil is also an author with several best selling books including "The One Big Thing"

Phil will ask us 4 questions to help us find the one thing we were meant to do in life:

1. What comes easy for you, what did you do when you were young everyone said you were good at.
2. What do you love: what makes you happy and brings you joy. That will give you the energy to make it through.
3. What drives you crazy, most people like working on things they want but for many people like working on something they don't like, passion for helping impoverish, homeless, or just a need that isn't being met. TD Jakes, "Your ministry is your misery."
4. What do you want to leave behind? How do you want to be remembered when you're gone.

Phil shares that he lived in fear for years that he didn't focus on his accounting as a business owner. It wasn't until he was shown it wasn't in his gift set, so it's ok to focus on what your good at rather trying to be better on what you're not good at.

You can find Phil's blogs and podcasts online at philcooke.com and cookemediagroup.

You can find more about Angel and John on Instagram and Facebook and also our Podcast company PremierePodcast.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Terry and Nay Dismore join John and Angel to follow up on their popular episode on fear. 
First, they discuss a credit card scam that many small businesses fall victim to.  Look out for scammers who want to pay upfront for insane amounts of products and they never call but just use text. 

Then Terry & Nay share about the fear of Finances and the Future and then of Success. Your success and attitude of abundance will end fear. Not an abundance of money but an abundance of wealth by giving and not living in fear.

Find out more about their business at snackswithatwist.com

This is a presentation of PremierePodcast.com - world-class podcast production.

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Lori Tester was a sports & wedding photographer for many years. But her dream became a frustration. After walking away for a decade she returned to her passion but with a whole new approach and she's never been happier.

She gives us 5 tips that have made her small business success:

1. Post, Post, Post
2. Tell your audience about yourself
3. Have professional photographs taken of you on the job
4. Be a part of at least one local business association
5. Volunteer

lori@eightandcompany.com & eightandcompany.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Close friends of John and Angel, Terry & Renee Dismore join the podcast to share their experience of living with fear and overcoming by faith. They share how a business partnership nearly cost them everything.

Key Points
Fear is faith in a bad outcome
It's better to do something with someone than for someone

You can find out more about at www.snacksbynay.com 
Angels Cupcakes are at angelscustomcupcakes.com
A service of PremierePodcast.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel share from sunny Orlando Florida how they a hotel they are staying at blew their customer service by just not being transparent. John also shares how he is able to be the hero to your clients by having processes to access your critical client files quickly so you can save the day, and get back to vacation.

John recommends using IMAP for your email, and do not use gmail, MSN or other services for your business emails.

Use Dropbox for clients files. Google Drive requires both parties to sign and and Google scans all emails and files! 

Use a phone service that will auto forward voice mails to your mobile phone

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Small business owners John and Angel Ondo discuss a recent Forbes.com article listing the top fears of Entrepreneurs.

Read the article here

For more on John goto Ondomedia.com or PremierePodcast.com
For more on Angel's business AngelsCustomCupcakes.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

How can we avoid terrible decisions that can destroy our companies? Best Selling author Dr. Gleb Tsipursky, Disaster Avoidance Expert joins John and Angel to discuss 8 questions we can ask ourselves use to avoid bad decisions.

Dr. Glebs Book: Never Go With Your Gut (Amazon)

Find Dr. Gleb on LinkedIn 

Websites

• disasteravoidanceexperts.com
• gleb@disasteravoidanceexperts.com

Phone

• 614-407-4016 (Work)

Address

450 Wetmore Road Columbus, OH 43214

Twitter

• Gleb_Tsipursky

For more on John & Angel: john@ondomedia.com  and PremierePodcast.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel share how fear has impacted their business decisions. The main reasons are
1) Fear of financial failure
2) Fear of overall failure

To overcome fear you should
1) Let the fear be your fuel for success.
2) Surround yourself with supportive friends and family

This is a presentation of premierepodcast.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

In a special episode, we share John's commencement address he gave to his alma mater in May of 2019.  John explains how your life and a classic movie script are a lot alike. John and Angel are available to share with your next conference or event. contact him at john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Our friend Christy Lingo is back with a Christmas cocktail recipe and we discuss tips on getting your small business organized.   Thank you so much for being a part of our first year of Marketing Media & Cupcakes! We will have a new episode next week on New Years Day!

Here's Christy's recipe for Poinsettia or Cranberry Mimosa

½ oz Orange Liqueur (Cointreau or Triple Sec)

3 oz Cranberry Juice

3 oz Champagne or Prosecco

Sugar, for optional rim

Fresh or Frozen Cranberries, optional garnish

 If rimming champagne flute or glass, wet rim with triple sec or fruit juice and dip in sugar. Add orange liqueur and cranberry juice to flute or glass. Top with champagne or prosecco. Drop-in cranberries if using.

For more information on Christy's business

To listen to The Cocktails & Containers Podcast

To find out more about Ondo Media & Premiere Podcast Production

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Peloton made a bad commercial in the winter of 2019 that cost them over 1.5 Billion dollars. How did this happen? How can we avoid terrible decisions that can destroy our companies? Best Selling author Dr. Gleb Tsipursky, Disaster Avoidance Expert joins John and Angel to discuss 5 steps we can use to avoid bad decisions.

YouTube: Report on the Pelton Ad

Ryan Reynolds genius spoof using the Peloton Actress

The 5 Questions to Avoid Decision Disasters:
1. What important info didn't I yet fully consider?
2. What relevant dangerous judgment errors didn't I yet address?
3. What would a trusted and objective adviser suggest I do?
4. How have I addressed all the ways it could fail?
5. What new info would cause me to revisit the decision?

Dr. Glebs Book: Never Go With Your Gut (Amazon)

Find Dr. Gleb on LinkedIn 

Websites

• disasteravoidanceexperts.com
• gleb@disasteravoidanceexperts.com

Phone

• 614-407-4016 (Work)

Address

450 Wetmore Road Columbus, OH 43214

Twitter

• Gleb_Tsipursky

For more on John & Angel: john@ondomedia.com  and ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Christy Lingo has been organizing people's lives for a decade. Becoming a business owner with theater-arts background Christy has learned how to market and become a hero to her clients. She hosts her own podcast "Containers & Cocktails" where she helps her audience become more efficient and organized. Though her main target audience is Moms, she has a lot to share with us about getting organized.

Christy's Cocktail recipe:
Maple Bourbon Smash

·         1/2 oz Maple Syrup

·         1/2 oz Fresh Squeezed Orange Juice

·         1/4 oz Fresh Lemon Juice

·         4 dashes Angostura Bitters

·         1/2 Orange Wheel

·         2 oz Bourbon

·         Ice

·         Sparkling Water chilled

In a rocks glass, combine the 1/2 oz maple syrup with the 1/2 oz orange juice, 1/4 oz lemon juice and 4 dashes of Angostura bitters. Add the orange wheel and lightly muddle. Add 2 oz bourbon and stir well. Fill the glass with ice and top with the chilled seltzer.

For more information on Christy's business

To listen to The Cocktails & Containers Podcast

To find out more about Ondo Media & Premiere Podcast Production

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Jason Westbrook of The Mission Group shares the basics of building your business website. How much should you pay? How can you scale a website? Is SEO important? And Jason gives Angel a brief survey from his process with his business.

For more information on Jason's business

For more information on Ondo Media

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Brittany Dixon loves organizing and solving problems. She has to as a mom of twins. She will share how taking a little time organizing your day and week with the proper system can change your life.

Brittany’s Profile linkedin.com/in/brittanyjdixon

Website processforprofit.co  

Email info@brittanyandco-consulting.com

Process for Profit Podcast

Email John & Angel at john@ondomedia.com

A production of PremierePodcasts.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

This is our Thanksgiving Edition of the podcast, however, if you're listening to this you can always have some gravy.  Angel shares her awesome gravy recipe. John rants about the new Mustang Mach-E and how he doesn't believe the Mustang brand should be on this car. And we discuss the power of video testimonials and a recent case study.

Download John's free guide to the 3 types of video testimonials

For more on Ondo Media

For more on Angels Custom Cupcakes

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Jason Westbrook not only builds websites but builds the brand of his clients. Today he helps us understand Funnels as well as SEO, and if it's as important as we are always told it is. Jason is the Founder of The Mission Group.

Also Angel shares about her freezer jam.

To find out more about Jason and The Mission Group click here

To find out more about Ondo Media and download some great info click here

And to see Angel's Custom Cupcakes click here!

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Brittany Dixon is a consultant for many businesses and entrepreneurs so help them move from being getting stuck behind the scenes running their business to being able to offload running their business so they scale their business.  Brittany is also the host of the Process for Profit Show which you can find on all podcast platforms.

Brittany’s Profile linkedin.com/in/brittanyjdixon

Website processforprofit.co 

Email info@brittanyandco-consulting.com

Process for Profit Podcast

Email John & Angel at john@ondomedia.com

A production of PremierePodcasts.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John reveals his new focus to Ondo Media, which is the new division Premiere Podcast. He explains this new concept and how he is building a team of broadcast professionals to bring podcasting to a new level for organizations.

John says the new business is gearing up but we are already working with clients due to demand.

to find out more contact us at john@ondomedia.com

or got to OndoMedia.com or PremierePodcast.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Do you make more money every year and yet your debt increases? Many small businesses have this issue. John and Angel share how they are turning their small business around with the concept of virtual accounts. 

For more information on our companies goto OndoMedia.com

email: john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel encounter many stories on their brief vacation to Michigan. From cupcakes to crockpots they share what they learned and even more questions for you!

1. We had an odd call from someone who wanted cupcakes, and it raised red flags? We are asking other small businesses, whats your practice when this happens?

2. We ran into a business that believes shipping nationally will change their world. Has shipping changed your business or do you want to stay local?

3. We visited a casino giving away crockpots with reward points. Do you spend money to get new customers?

We would love to hear your comments on these questions. john@ondomedia.com is our email. Also like and share us with others!

Thanks for supporting our podcast!

Visit our website: https://ondomedia.com/our-podcast

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Angel presents her 4 "Don'ts" for you to transform your customer service into a customer experience.  

Interrupt: This is a bad thing in general conversation but definitely not smart when dealing with your customers. If a customer is trying to ask a question or explain a situation let them finish their thoughts. I know this is hard for some people. You want to jump to the solution or make an assumption on what the customer needs. A large amount of time will be wasted if you don’t take the time to get to the heart of what the customer is asking.

Blame Game: If you are attempting to resolve an issue for your customer, blaming others will make you and your company look bad. Take ownership for the situation and apologize for it. I am not saying you personally are to blame but telling the customer you are sorry for the situation or you understand how frustrating the issue may be is highly effective. However, telling a customer some department or group of people are to blame is cowardly. Keep the issues simple and stick to the facts. Blaming gets you know where quickly.

Taking it personally: This is a tough one. If someone is yelling at you or saying, “you did this or that”, it can be hard to take. Keep calm and listen. Wait for the customer to finish their thoughts and go from there. If a customer becomes verbally abusive you are within your rights to polity tell the customer, you will not be able to help them if they continue to behave in that manner or use certain language. This is always a 50 50 shot on how the customer will respond. The hope is always the customer will realize they need to keep thing professional.

“Can you hold please”: This can be effective when you need to sneeze, cough or ask someone else a question. But always be sure to ask the customer if you can put them on hold and if they agree give them some idea of how long you will be gone. Nothing can escalate a seemingly normal interaction quicker than putting a customer on hold for a lengthy period of time. This could turn what would have been a normal interaction into one you would rather not have.

Download Angels 8 points on how to transform your customer service here

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Angel shares her 25+ years as a Customer Service representative and training call center team members with you. In this episode she shares her Four "Do's" for customer service. Make your best practices for your company by listing to this episode.

Listen: I can’t say enough about how people need to listen to their customers. However, it's more than just the words they are saying we should pay attention to but the tone in the voice or the pace at which they are speaking. Listen. Are they upset, confused or unsure? Listening is the key to understanding your customer needs.

Probe: Ask questions and more questions. Effective probing is necessary and required if you are going to get to the heart of what the customer needs. Do they need to place an order, is there an issue with a previous order or is there something else they just aren’t sure how to ask?

Take action: Tell your customer what you are going to do. Don’t waste their time with all the things you can’t do but focus on what you can do. Customers are not interested in hearing about company policies or rules you have to follow. They only want to know what you can do for them. Find those things you can control and do those things for your customers. They will thank you for it.

Follow up: If you promised to back with a customer DO IT. Nothing speaks volumes to a customer more than doing what you said you would do. This shows you truly want to resolve their issue.

For more information: john@ondomedia.com

A presentation of Ondo Media www.ondomedia.com

Download Angel's Do's & Don'ts for improving your customer service by clicking here

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

In broadcasting for over 35 years, John shares his ideas on why TV & Radio are still valid platforms to market some companies on. What is the purpose of ad agencies? And Angel asks John about the new iPhone11Pro

Ask your questions at john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Why should you invest in a new logo? John & Angel discuss their experiences and share tips on what makes for a great logo and other ideas on how to make your logo pop! 

A quick bonus note: check out these awesome tools created to help entrepreneurs execute their ideal logo and branding with clients.

Canva - this free online design tool makes it so anyone can produce beautiful custom graphics. One of the best features is that it offers tons of pre-made templates that are sized specifically for all sorts of social media or major online platforms, so someone like me with little design experience can maintain a professional brand aesthetic anywhere.

Freshbooks - It’s very important that you maintain that professional branding on everything including your invoices and billing. When I started my business I struggled a lot because I couldn’t find a invoice/expenses system I could understand, but Freshbooks was a God send; they have these free invoice templates you can download and customize for your business. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel discuss how they recently updated some marketing for their small business and how Reviews can make the largest impact for your business. If you're not getting business from your website & social media, it may be you need more reviews. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Small business owners Terry& Nay Dismore join us again as we discuss what VISION for a small business is and isn't. Also we will discuss the overcoming obstacles and distractions when they appear. We will discuss how vision directs marketing. How you will have to say no to some jobs to stay on course. 

Email us with your comments and questions: john@ondomedia.com

Find out more about Nay's snacks at www.snacksbynay.com 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Small business owners and good friends of John and Angel, Terry and Renee (Nay) Dismore join us this week. Terry works as a consultant to auto dealerships, Renee has a snack business called Snacks with a Twist.  They share how counting the cost of their business has been a key to understanding how they can best find a profit. 

1) Count the cost of your business
2) Make sure you're not locked on one supplier
3) Is it a business or a hobby?
4) Don't let your floor become your ceiling

You can find out more about at www.snacksbynay.com 
Angels Cupcakes are at angelscustomcupcakes.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John & Angel share things that they have found to be critical when they feel like their small businesses hit a valley. 

Angel first shares her baking tip of the week

1) Return to your Vision
2) Have a good support system with friends, partners or a spouse
3) Have a thick skin - don't take it personally when a client leaves
4) Don't let money dictate your happiness or success 

Subscribe to our podcast and let us know how you've made it through your valleys in your small business. 

email us at john@ondomedia.com

Live the dream!

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Host of Executive Recruiter Network Podcast and small business owner, David Tash shares his story of how he quadrupled his income by using LinkedIn and getting connected. David also shares how it's hard work but you can live the dream by doing what you love with your small business. 

You can get a free LinkedIn profile assessment at https://tashrizzo.com/linkedin-profile-assessment/

Thanks for listening and sharing this episodes with other small business owners! 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

What is the biggest fear for any small business owner? Failure. John & Angel's guest is Rob Yanok, who is an author, speaker and career coach. He shares from his book "Your Ultimate Comeback" why failure is part of success. 

1:00 Angel's baking tip of the week
3:15 Introduction of Author Rob Yanok
5:20 Rob talks about writing "Your Ultimate Comeback"
8:30 Collaboration after failure
12:00 Social Media pressure
16:30 Moments not Monuments
21:45 The Buster Douglas story
26:00 Info on getting Rob Yanok's book

You can get Rob's book at robyanok.com or at amazon at: 
https://www.amazon.com/Your-Ultimate-Comeback-When-Knocks/dp/1723822752/ref=sr_1_4?keywords=yanok+book&qid=1565117288&s=gateway&sr=8-4

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John Ondo, filmmaker/tv producer, shares several ideas from his 37 years of award winning television experience about how you can better connect with your audience with media. Whether is posting a video from your phone to social media, or using a professional production company, the content is the same.

Content Is King
-Testimonials are a must
-Get a reveal moment with your product and a customer
-The Before & After (works for makeovers, construction, weight loss)
-The written testimony

All these ideas and more can make your business website insanely popular. You need the algorithms and hashtags, but if you don't have great content, you have nothing. And the best content is testimonials. 

John is a 4 time Emmy Winner, and a 7 time Telly Award winner. He is also author of the book "How to avoid a Media Meltdown" (2012) which he will tell you is outdated now. 

John is available for interviews and speaking engagements at john@ondomedia.com

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Bill Harris, has spent 20 years as a facilitator or the DISC assessment program which helps people work together better by learning how best to communicate with them. In part two we discuss how to connect with the "don't bother me with the details" boss, and how to understand why detailed people really do have an important part on the team.

The DISC Survey was created by https://www.leadlikejesus.com/disc and can has two versions a faith-based and mainstreet marketplace version. 

You can contact Bill Harris at 419.390.2006
or at billharris@bex.net

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Having trouble working with clients, co-workers or even your spouse? Bill Harris, a former TV news anchor has spent 20 years as a facilitator or the DISC assessment program. John & Angel took the survey and Bill will explain to them how they can better work and communicate with each other.

10:00 Bill Explains the DISC acronym

12:36 Bill explains John's behavioral traits
16:30 Bill explains Angel's behavioral traits
19:03 How you can use the DISC to better understand clients
26:43 How can you learn more about the DISC survery?

The DISC Survey was created by https://www.leadlikejesus.com/disc and can has two versions a faith-based and mainstreet marketplace version. 

You can contact Bill Harris at 419.390.2006
or at billharris@bex.net

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Sometimes giving your customers too many choices can be a bad thing. John and Angel share about an event they sold Angel's cupcakes at that was a disaster. But after some analysis they came up with a simple solution that is opposite of what everyone thinks. Just because you had a bad day, doesn't mean your business is bad. You just need to try again. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Having a great product is just half the battle, you are also providing an experience for your client. John & Angel discuss packaging your product and your business and how it make you a winner.

The Takeaways! 

1. For pennies on the dollar you can make more money by upgrading your presentation or packaging.
2. You can increase the value of your business by recommendations and awards which will bring your more clients and allow you to increase your profit margin and cost you very little. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John explains to Angel how #hashtags can build your audience. As well as how you can lose money buying bad suggested ads on social media. Also, your experience building relationships is something Gen X & Gen Z need to learn from you. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

Angel shares wisdom of her 25+ years in Customer Service. How should small businesses approach this lost art? John shares how he uses technology to keep tabs on all new clients connecting with him. 

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

John and Angel explain the two small businesses and how they have grown through the process of starting their own business.  We discuss pricing and understanding the perceived value of the products.  

Watch all of the video format of this podcast on my YouTube Channel.

https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb