The Shopify Solutions Podcast Wed, 14 Oct 2026 04:00:02 -0400 https://jadepuma.com en-us © 2026 The Shopify Solutions Podcast yes ef59fc16-7752-503f-9be0-6f6ceaf1c3a2 scott@jadepuma.com Scott Austin episodic false Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

]]> Buzzsprout (https://www.buzzsprout.com) Shopify, ecommerce Scott Austin scott@jadepuma.com https://storage.buzzsprout.com/tm8ff47fdqdl94s9h43yvtx7abms?.jpg The Shopify Solutions Podcast https://jadepuma.com Episode 196 - Live Shopping with Skip Chapman Episode 196 - Live Shopping with Skip Chapman 10/14/26

Episode Summary

This week, Scott talks with Skip, founder of KAFX Body, a natural deodorant brand built around patented coffee-oil technology. What started as a dad trying to solve his triplet sons' body odor became a business overnight when one TikTok video hit a million views.

Skip shares how he proved coffee oil works as a natural antimicrobial, why his customers care more about results than science, and how showing his struggles built a loyal community. He also explains how AI helped him land a state export grant.

Scott and Skip dig into the Shopify apps Skip relies on (Max Bundle for raising AOV, Loox for reviews, and PageFly for landing pages), and Scott gives live feedback on shorter product titles, showing price-per-unit on bundles, adding a reviews page for SEO, and outgrowing the Dawn theme.

The second half covers TikTok Shop live selling: how Skip runs daily lives, how the algorithm rewards sales, why Gen X is a major buying demographic, and why getting on camera, imperfect and unpolished, matters more than production quality.

Show Links

  • KAFX Body - https://www.kafxbody.com/
  • KAFX Body Live Events - https://www.tiktok.com/live/event/7689522574102888461


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-196-live-shopping-with-skip-chapman

]]> 10/14/26

Episode Summary

This week, Scott talks with Skip, founder of KAFX Body, a natural deodorant brand built around patented coffee-oil technology. What started as a dad trying to solve his triplet sons' body odor became a business overnight when one TikTok video hit a million views.

Skip shares how he proved coffee oil works as a natural antimicrobial, why his customers care more about results than science, and how showing his struggles built a loyal community. He also explains how AI helped him land a state export grant.

Scott and Skip dig into the Shopify apps Skip relies on (Max Bundle for raising AOV, Loox for reviews, and PageFly for landing pages), and Scott gives live feedback on shorter product titles, showing price-per-unit on bundles, adding a reviews page for SEO, and outgrowing the Dawn theme.

The second half covers TikTok Shop live selling: how Skip runs daily lives, how the algorithm rewards sales, why Gen X is a major buying demographic, and why getting on camera, imperfect and unpolished, matters more than production quality.

Show Links

  • KAFX Body - https://www.kafxbody.com/
  • KAFX Body Live Events - https://www.tiktok.com/live/event/7689522574102888461


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-196-live-shopping-with-skip-chapman

]]> Scott Austin Buzzsprout-19922179 Wed, 14 Oct 2026 01:00:00 -0700 4357 2026 196 full false Episode 195 - The Shopify Silver Bullet: Hardwork Episode 195 - The Shopify Silver Bullet: Hardwork 9/30/26

Episode Summary

JT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth:

  • Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.
  • Advertising: building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled.
  • Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin.

They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work.

Show Links

ReptiChip - https://reptichip.com

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork

]]> 9/30/26

Episode Summary

JT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth:

  • Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.
  • Advertising: building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled.
  • Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin.

They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work.

Show Links

ReptiChip - https://reptichip.com

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork

]]> Scott Austin Buzzsprout-19876480 Wed, 30 Sep 2026 01:00:00 -0700 2948 2026 195 full false Episode 194 - AEO for Shopify Stores Episode 194 - AEO for Shopify Stores 9/16/26

Episode Summary

Answer Engine Optimization is how your products get recommended when a shopper asks ChatGPT, Claude, or Gemini what to buy. Two of my clients are now getting about 7% of their sales from AI, so this is a real channel, even though it's still under 1% of retail traffic overall.

In this episode I walk through the two halves of AEO work: on-site, which is the structured data and content that controls how AI understands your products, and off-site, which is the third-party citations that determine whether AI actually recommends you. Then I show three client stores live across all three AI engines. All three got identical on-site work through Datify. Mulberry Park Silks and ReptiChip rank at the top. Healing Home Foods doesn't appear at all. The difference is entirely off-site.

Also covered:

  • Why AEO is not SEO, and why unlinked mentions matter more than backlinks
  • What's happening to Reddit, and why you shouldn't build your strategy on it
  • The citation tactics that are actually reachable for a small brand with no PR budget
  • A five-query test you can run this week to score where your store stands

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-194-aeo-for-shopify-stores

]]> 9/16/26

Episode Summary

Answer Engine Optimization is how your products get recommended when a shopper asks ChatGPT, Claude, or Gemini what to buy. Two of my clients are now getting about 7% of their sales from AI, so this is a real channel, even though it's still under 1% of retail traffic overall.

In this episode I walk through the two halves of AEO work: on-site, which is the structured data and content that controls how AI understands your products, and off-site, which is the third-party citations that determine whether AI actually recommends you. Then I show three client stores live across all three AI engines. All three got identical on-site work through Datify. Mulberry Park Silks and ReptiChip rank at the top. Healing Home Foods doesn't appear at all. The difference is entirely off-site.

Also covered:

  • Why AEO is not SEO, and why unlinked mentions matter more than backlinks
  • What's happening to Reddit, and why you shouldn't build your strategy on it
  • The citation tactics that are actually reachable for a small brand with no PR budget
  • A five-query test you can run this week to score where your store stands

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-194-aeo-for-shopify-stores

]]> Scott Austin Buzzsprout-19810670 Wed, 16 Sep 2026 01:00:00 -0700 1666 2026 194 full false Episode 193 - 404 Page in your Shopify Store Episode 193 - 404 Page in your Shopify Store 9/2/26

Episode Summary

Shoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumping everyone on the homepage. Run this cleanup monthly.

For the 404s that still slip through, every theme has a 404 template you can edit in theme customization and add sections to. The episode compares bare-bones defaults (RugsUSA, Beardbrand, Gymshark) with better merchandised versions from Healing Home Foods, Chubbies, and Deathwish Coffee. The recommendation is one simple merchandising section — bestsellers or favorites — so visitors get context and can resume shopping. Don't over-invest: the real goal is that redirects keep anyone from seeing the page at all.


Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-193-404-page-in-your-shopify-store

]]> 9/2/26

Episode Summary

Shoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404)." Then create redirects in the Shopify admin under Content → Menus → URL Redirects. Shopify makes these 301 permanent redirects automatically, and pointing a dead product to its main collection beats dumping everyone on the homepage. Run this cleanup monthly.

For the 404s that still slip through, every theme has a 404 template you can edit in theme customization and add sections to. The episode compares bare-bones defaults (RugsUSA, Beardbrand, Gymshark) with better merchandised versions from Healing Home Foods, Chubbies, and Deathwish Coffee. The recommendation is one simple merchandising section — bestsellers or favorites — so visitors get context and can resume shopping. Don't over-invest: the real goal is that redirects keep anyone from seeing the page at all.


Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-193-404-page-in-your-shopify-store

]]> Scott Austin Buzzsprout-19733525 Wed, 02 Sep 2026 01:00:00 -0700 677 2026 193 full false Episode 192 - Subscriptions with The Healing Hedge Witch Episode 192 - Subscriptions with The Healing Hedge Witch 8/19/26

Episode Summary

Scott welcomes the founder of The Healing Hedge Witch for an in-depth discussion on implementing a successful subscription model on Shopify. This episode offers a practical, real-world look at how The Healing Hedge Witch uses recurring subscriptions to build a predictable revenue stream and foster a loyal customer base. They explore the specific strategies that have worked for their unique product line and the lessons learned along the way.

Store owners will learn about the tangible benefits of offering subscriptions and gain actionable advice for their own businesses. The conversation covers key considerations, from customer experience to the technical setup using the Recharge app. This is an instructional deep-dive for anyone looking to leverage the power of subscriptions to grow their Shopify store.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-192-subscriptions-with-the-healing-hedge-witch

]]> 8/19/26

Episode Summary

Scott welcomes the founder of The Healing Hedge Witch for an in-depth discussion on implementing a successful subscription model on Shopify. This episode offers a practical, real-world look at how The Healing Hedge Witch uses recurring subscriptions to build a predictable revenue stream and foster a loyal customer base. They explore the specific strategies that have worked for their unique product line and the lessons learned along the way.

Store owners will learn about the tangible benefits of offering subscriptions and gain actionable advice for their own businesses. The conversation covers key considerations, from customer experience to the technical setup using the Recharge app. This is an instructional deep-dive for anyone looking to leverage the power of subscriptions to grow their Shopify store.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-192-subscriptions-with-the-healing-hedge-witch

]]> Scott Austin Buzzsprout-19633467 Wed, 19 Aug 2026 01:00:00 -0700 2980 2026 192 full false Episode 191 - What AI can do for your Shopify brand today Episode 191 - What AI can do for your Shopify brand today 8/5/26

Episode Summary

Two things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on client brands — a connector that sits between Shopify, Klaviyo, Notion, GitHub, and Google Drive, holds a detailed brand definition, and routes each task to whichever AI model fits it best by API.

The demo covers what's actually running today: automated 404 reports with confidence-scored redirect recommendations, scheduled ADA compliance checks that hand errors to a human expert, brand-compliance scoring on existing pages and emails, sentiment analysis on customer reviews to keep brand language in sync with how customers actually talk, and landing pages built from the theme's existing sections. Coming next: ad platforms, social, Google Analytics, and a connection to the marketing calendar — with the goal of one coordinated campaign across every channel, assembled by AI with human checkpoints built into every skill.

Then the honest part. Client OS has taken more than a full-time month from JadePuma's strongest developer and it isn't finished. The connections break, APIs change, and chaining tasks together multiplies the failure points. That math works for an agency amortizing the build across a roster of brands; it usually doesn't work for a single store. Scott's takeaway for store owners: don't build this yourself — ask your agency what they're building, how they're using AI on your brand, and what they'd never let it touch.

Show Links

Leave a review - https://ratethispodcast.com/solutions

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-191-what-ai-can-do-for-your-shopify-brand-today

]]> 8/5/26

Episode Summary

Two things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on client brands — a connector that sits between Shopify, Klaviyo, Notion, GitHub, and Google Drive, holds a detailed brand definition, and routes each task to whichever AI model fits it best by API.

The demo covers what's actually running today: automated 404 reports with confidence-scored redirect recommendations, scheduled ADA compliance checks that hand errors to a human expert, brand-compliance scoring on existing pages and emails, sentiment analysis on customer reviews to keep brand language in sync with how customers actually talk, and landing pages built from the theme's existing sections. Coming next: ad platforms, social, Google Analytics, and a connection to the marketing calendar — with the goal of one coordinated campaign across every channel, assembled by AI with human checkpoints built into every skill.

Then the honest part. Client OS has taken more than a full-time month from JadePuma's strongest developer and it isn't finished. The connections break, APIs change, and chaining tasks together multiplies the failure points. That math works for an agency amortizing the build across a roster of brands; it usually doesn't work for a single store. Scott's takeaway for store owners: don't build this yourself — ask your agency what they're building, how they're using AI on your brand, and what they'd never let it touch.

Show Links

Leave a review - https://ratethispodcast.com/solutions

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-191-what-ai-can-do-for-your-shopify-brand-today

]]> Scott Austin Buzzsprout-19594782 Wed, 05 Aug 2026 01:00:00 -0700 1767 2026 191 full false Episode 190 - Shopify's New Powerful Collections Episode 190 - Shopify's New Powerful Collections 7/22/26

Episode Summary

Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so a collection shows only the red dresses, not the whole product. Scott covers real-world scenarios like self-maintaining sale collections, cleaner navigation, and variant-aware automatic discounts, plus why well-built collections turn your store from a list of products into a decision-making engine that moves shoppers down the funnel. He also shares one caution about third-party apps that haven't been updated for the new engine yet.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-190-shopifys-new-powerful-collections

]]> 7/22/26

Episode Summary

Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so a collection shows only the red dresses, not the whole product. Scott covers real-world scenarios like self-maintaining sale collections, cleaner navigation, and variant-aware automatic discounts, plus why well-built collections turn your store from a list of products into a decision-making engine that moves shoppers down the funnel. He also shares one caution about third-party apps that haven't been updated for the new engine yet.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-190-shopifys-new-powerful-collections

]]> Scott Austin Buzzsprout-19520978 Wed, 22 Jul 2026 01:00:00 -0700 928 2026 190 full false Episode 189 - Why Shopify Stores are Ditching White Backgrounds Episode 189 - Why Shopify Stores are Ditching White Backgrounds 7/8/26

Episode Summary

The episode explains that a store's background color drives a subconscious snap judgment about a brand within about 50 milliseconds — before a visitor reads a single word — and that in 2026, Shopify stores are increasingly moving away from the long-standing default of pure white backgrounds.

Why white is losing its grip. Pure white is clean, fast-loading, readable, and required by Amazon and Google Shopping — but it's become commoditized (making independent brands look like marketplace dropshippers) and causes eye strain on today's bright screens. The replacement trend is "elevated neutrals" — off-whites, warm creams, soft grays.

Dark mode's advantages. Dark backgrounds create a "theater effect" that makes products pop, reduce eye fatigue for nighttime browsing, and save meaningful OLED battery life — but the episode warns against pure black (#000000), which causes black smearing and halation; deep charcoal like #121212 with softened text is the pro move.

Brand-color backgrounds. High risk, high reward — Tiffany blue builds recognition and emotional immersion, but simultaneous contrast can distort how products look and drive returns.

The recommended playbook. A hybrid approach: neutral backgrounds on collection grids where shoppers compare products, atmospheric color on product pages, delivered adaptively via the prefers-color-scheme CSS media query — with every change validated against WCAG 4.5:1 contrast requirements and A/B tested with an eye out for the novelty effect.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-189-why-shopify-stores-are-ditching-white-backgrounds 

]]> 7/8/26

Episode Summary

The episode explains that a store's background color drives a subconscious snap judgment about a brand within about 50 milliseconds — before a visitor reads a single word — and that in 2026, Shopify stores are increasingly moving away from the long-standing default of pure white backgrounds.

Why white is losing its grip. Pure white is clean, fast-loading, readable, and required by Amazon and Google Shopping — but it's become commoditized (making independent brands look like marketplace dropshippers) and causes eye strain on today's bright screens. The replacement trend is "elevated neutrals" — off-whites, warm creams, soft grays.

Dark mode's advantages. Dark backgrounds create a "theater effect" that makes products pop, reduce eye fatigue for nighttime browsing, and save meaningful OLED battery life — but the episode warns against pure black (#000000), which causes black smearing and halation; deep charcoal like #121212 with softened text is the pro move.

Brand-color backgrounds. High risk, high reward — Tiffany blue builds recognition and emotional immersion, but simultaneous contrast can distort how products look and drive returns.

The recommended playbook. A hybrid approach: neutral backgrounds on collection grids where shoppers compare products, atmospheric color on product pages, delivered adaptively via the prefers-color-scheme CSS media query — with every change validated against WCAG 4.5:1 contrast requirements and A/B tested with an eye out for the novelty effect.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-189-why-shopify-stores-are-ditching-white-backgrounds 

]]> Scott Austin Buzzsprout-19453456 Wed, 08 Jul 2026 01:00:00 -0700 1708 2026 189 full false Episode 188 - Store Branding in the Checkout and Account Pages Episode 188 - Store Branding in the Checkout and Account Pages 6/24/26

Episode Summary

The episode tackles how to apply your brand identity to checkout and customer account pages—two areas merchants often neglect and frequently assume they can't control. Scott's core argument is that the jarring hand-off from a polished storefront to a generic, default-looking checkout erodes trust at the highest-intent moment in the funnel, when a browser becomes a buyer, and that visual disconnect costs you in abandoned carts.

He explains why this happens: checkout isn't part of your theme. Once a customer hits checkout, Shopify takes over on its own secured infrastructure. The old checkout.liquid approach is now dead—fully retired for Plus stores in August 2025, with standard plans reaching final retirement in August 2026. In its place is Checkout Extensibility and a unified branding system accessed through the checkout and accounts editor, where you "set it once, apply it everywhere" across checkout, thank-you, order status, and account pages.

The bulk of the episode is a step-by-step walkthrough aimed at standard plan merchants (Basic, Grow, Advanced), covering what you can control in the editor:

  • Logo — upload a high-res transparent PNG (no SVG), and preview on mobile, not just desktop
  • Color palette — define reusable hex codes, use your boldest color for action buttons, prioritize contrast over flair, and don't skip a visible error-state color
  • Fonts — pick from Shopify's library, but note you can't control font weight on standard plans
  • Layout — header is adjustable; footer layout is Plus-only (and the editor has a bug where it appears editable but doesn't save)
  • Background images — disabled by Shopify as of February 5, 2026, in the header and main content areas (colors still work)
  • Apps — you can add app blocks to thank-you and order status pages, but not the core checkout steps (Plus-only)
  • Customer account pages — branding inherits automatically, but native pages are bare-bones on content, which is the gap his Customer Accounts Toolbox app fills

He closes with the recommendation to audit the live experience in an incognito window on both desktop and mobile, and a four-point checklist covering logo, colors, typography, and accounts.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-188-store-branding-in-the-checkout-and-account-pages

]]> 6/24/26

Episode Summary

The episode tackles how to apply your brand identity to checkout and customer account pages—two areas merchants often neglect and frequently assume they can't control. Scott's core argument is that the jarring hand-off from a polished storefront to a generic, default-looking checkout erodes trust at the highest-intent moment in the funnel, when a browser becomes a buyer, and that visual disconnect costs you in abandoned carts.

He explains why this happens: checkout isn't part of your theme. Once a customer hits checkout, Shopify takes over on its own secured infrastructure. The old checkout.liquid approach is now dead—fully retired for Plus stores in August 2025, with standard plans reaching final retirement in August 2026. In its place is Checkout Extensibility and a unified branding system accessed through the checkout and accounts editor, where you "set it once, apply it everywhere" across checkout, thank-you, order status, and account pages.

The bulk of the episode is a step-by-step walkthrough aimed at standard plan merchants (Basic, Grow, Advanced), covering what you can control in the editor:

  • Logo — upload a high-res transparent PNG (no SVG), and preview on mobile, not just desktop
  • Color palette — define reusable hex codes, use your boldest color for action buttons, prioritize contrast over flair, and don't skip a visible error-state color
  • Fonts — pick from Shopify's library, but note you can't control font weight on standard plans
  • Layout — header is adjustable; footer layout is Plus-only (and the editor has a bug where it appears editable but doesn't save)
  • Background images — disabled by Shopify as of February 5, 2026, in the header and main content areas (colors still work)
  • Apps — you can add app blocks to thank-you and order status pages, but not the core checkout steps (Plus-only)
  • Customer account pages — branding inherits automatically, but native pages are bare-bones on content, which is the gap his Customer Accounts Toolbox app fills

He closes with the recommendation to audit the live experience in an incognito window on both desktop and mobile, and a four-point checklist covering logo, colors, typography, and accounts.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-188-store-branding-in-the-checkout-and-account-pages

]]> Scott Austin Buzzsprout-19390774 Wed, 24 Jun 2026 01:00:00 -0700 942 2026 188 full false Episode 187 - AI is Just Tablestakes Episode 187 - AI is Just Tablestakes 6/10/26

Episode Summary

AI has crossed a threshold in e-commerce — it's no longer a competitive advantage, it's table stakes. In this episode, Scott covers the AI baseline every Shopify brand needs to stay competitive (from automated product descriptions and smart recommendations to structured data for AI search visibility), and then digs into the real differentiators: founder-led content, a distinct brand voice, original photography, zero-party data, and a well-defined brand identity that makes your AI output actually sound like you. The brands that win aren't the ones with the smartest prompts — they're the ones using AI to clear the operational decks so they can invest in the human things that build genuine loyalty. 

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-187-ai-is-just-tablestakes

]]> 6/10/26

Episode Summary

AI has crossed a threshold in e-commerce — it's no longer a competitive advantage, it's table stakes. In this episode, Scott covers the AI baseline every Shopify brand needs to stay competitive (from automated product descriptions and smart recommendations to structured data for AI search visibility), and then digs into the real differentiators: founder-led content, a distinct brand voice, original photography, zero-party data, and a well-defined brand identity that makes your AI output actually sound like you. The brands that win aren't the ones with the smartest prompts — they're the ones using AI to clear the operational decks so they can invest in the human things that build genuine loyalty. 

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-187-ai-is-just-tablestakes

]]> Scott Austin Buzzsprout-19320070 Wed, 10 Jun 2026 01:00:00 -0700 1236 2026 187 full false Episode 186 - Review of Breeze Landing Page Episode 186 - Review of Breeze Landing Page 5/27/26

Episode Summary

Episode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.

What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.

Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.

Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page

]]> 5/27/26

Episode Summary

Episode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.

What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.

Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.

Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page

]]> Scott Austin Buzzsprout-19244147 Wed, 27 May 2026 01:00:00 -0700 1774 2026 186 full false Episode 185 - Review of the Enterprise Theme for Shopify Store Episode 185 - Review of the Enterprise Theme for Shopify Store 5/13/26

Episode Summary

In Episode 185 of the Shopify Solutions Podcast, host Scott Austin of JadePuma explains why he's made the Enterprise theme by Clean Canvas his go-to starting point for client Shopify stores.

His core argument is that themes are toolboxes, and rather than picking one based on a single feature, merchants should pick the theme with the deepest set of built-in tools — which means less reliance on paid apps, developers, or theme migrations down the road. Enterprise (priced at $400) wins on that measure, and Scott switched to it in 2025 after seven years on the Flex theme, which he felt had stopped keeping pace with Shopify.

He gives Clean Canvas high marks as a developer: ten-plus years in the theme store, the team behind popular themes like Symmetry, Pipeline, and Taste, and a focus solely on theme development rather than custom client work. Reviews of Enterprise consistently praise its speed and Core Web Vitals performance, the breadth of features that replace third-party apps, its suitability for large catalogs, and the responsiveness of Clean Canvas's support team.

After a brief explainer on Shopify theme structure (templates, sections, blocks, and CSS), Scott walks through Enterprise's feature categories: cart and checkout tools (slide-out cart, quick buy, in-store pickup), marketing and conversion features (cross-sells, countdown timers, popups, back-in-stock alerts), merchandising tools (product tabs, swatches, lookbooks, shoppable images), and product discovery features especially valuable for big catalogs (mega menus, predictive search, filtering, infinite scroll).

He acknowledges Enterprise has gaps and built his own app — Enterprise Theme Sections — to add missing functionality and toggle off design choices like the Shop Pay promo and alternative checkout buttons.

His bottom line: Enterprise is ideal for established brands with real catalogs and traffic, but overkill for brand-new low-volume stores, which should start with a free theme and migrate later.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-185-review-of-the-enterprise-theme-for-shopify-stores 

]]> 5/13/26

Episode Summary

In Episode 185 of the Shopify Solutions Podcast, host Scott Austin of JadePuma explains why he's made the Enterprise theme by Clean Canvas his go-to starting point for client Shopify stores.

His core argument is that themes are toolboxes, and rather than picking one based on a single feature, merchants should pick the theme with the deepest set of built-in tools — which means less reliance on paid apps, developers, or theme migrations down the road. Enterprise (priced at $400) wins on that measure, and Scott switched to it in 2025 after seven years on the Flex theme, which he felt had stopped keeping pace with Shopify.

He gives Clean Canvas high marks as a developer: ten-plus years in the theme store, the team behind popular themes like Symmetry, Pipeline, and Taste, and a focus solely on theme development rather than custom client work. Reviews of Enterprise consistently praise its speed and Core Web Vitals performance, the breadth of features that replace third-party apps, its suitability for large catalogs, and the responsiveness of Clean Canvas's support team.

After a brief explainer on Shopify theme structure (templates, sections, blocks, and CSS), Scott walks through Enterprise's feature categories: cart and checkout tools (slide-out cart, quick buy, in-store pickup), marketing and conversion features (cross-sells, countdown timers, popups, back-in-stock alerts), merchandising tools (product tabs, swatches, lookbooks, shoppable images), and product discovery features especially valuable for big catalogs (mega menus, predictive search, filtering, infinite scroll).

He acknowledges Enterprise has gaps and built his own app — Enterprise Theme Sections — to add missing functionality and toggle off design choices like the Shop Pay promo and alternative checkout buttons.

His bottom line: Enterprise is ideal for established brands with real catalogs and traffic, but overkill for brand-new low-volume stores, which should start with a free theme and migrate later.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-185-review-of-the-enterprise-theme-for-shopify-stores 

]]> Scott Austin Buzzsprout-19149481 Wed, 13 May 2026 01:00:00 -0700 702 2026 185 full false Episode 184 - Metaobject Pages: Building Custom, Dynamic Web Pages in Shopify Episode 184 - Metaobject Pages: Building Custom, Dynamic Web Pages in Shopify 4/29/26

Episode Summary

This episode explains how to build scalable, dynamic web pages without coding, duplicating templates, or using third-party apps.

The Core Concept: While metafields add single data points to existing products, metaobjects are standalone data structures (e.g., an "Artist Profile" with a name, bio, and photo). By enabling Metaobject Pages, you design just one theme template, and Shopify automatically generates a unique web page for every new entry you create.

Best Use Cases: Perfect for structured, repeatable content like recipes, brand ambassador profiles, designer bios, or store locations.

When to Avoid: Don't use them for simple product add-ons, constantly changing content, or storing large raw files like PDFs.

How it Works: Define the metaobject in the Shopify admin, enable the "web pages" feature, add your content entries, and use "Dynamic Sources" in the Theme Editor to map your data to standard page sections.

Launch Tips: Before going live, ensure entries are set to "Active," manually map your SEO titles and descriptions, and verify the new URLs are in your sitemap.

Show Links

  • Index page Liquid tutorial - https://www.shopify.com/partners/blog/how-to-create-an-index-list-for-metaobject-pages
  • Shopify Translate & Adapt app - https://apps.shopify.com/translate-and-adapt
  • Datify - https://apps.shopify.com/datify

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-184-metaobject-pages-building-custom-dynamic-web-pages-in-shopify

]]> 4/29/26

Episode Summary

This episode explains how to build scalable, dynamic web pages without coding, duplicating templates, or using third-party apps.

The Core Concept: While metafields add single data points to existing products, metaobjects are standalone data structures (e.g., an "Artist Profile" with a name, bio, and photo). By enabling Metaobject Pages, you design just one theme template, and Shopify automatically generates a unique web page for every new entry you create.

Best Use Cases: Perfect for structured, repeatable content like recipes, brand ambassador profiles, designer bios, or store locations.

When to Avoid: Don't use them for simple product add-ons, constantly changing content, or storing large raw files like PDFs.

How it Works: Define the metaobject in the Shopify admin, enable the "web pages" feature, add your content entries, and use "Dynamic Sources" in the Theme Editor to map your data to standard page sections.

Launch Tips: Before going live, ensure entries are set to "Active," manually map your SEO titles and descriptions, and verify the new URLs are in your sitemap.

Show Links

  • Index page Liquid tutorial - https://www.shopify.com/partners/blog/how-to-create-an-index-list-for-metaobject-pages
  • Shopify Translate & Adapt app - https://apps.shopify.com/translate-and-adapt
  • Datify - https://apps.shopify.com/datify

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-184-metaobject-pages-building-custom-dynamic-web-pages-in-shopify

]]> Scott Austin Buzzsprout-19091487 Wed, 29 Apr 2026 01:00:00 -0700 1390 2026 184 full false Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce 4/15/26

Episode Summary

As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential.

Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce

]]> 4/15/26

Episode Summary

As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential.

Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce

]]> Scott Austin Buzzsprout-19002662 Wed, 15 Apr 2026 01:00:00 -0700 808 2026 183 full false Episode 182 - A Practical Guide to Shopify's Agentic Storefronts Episode 182 - A Practical Guide to Shopify's Agentic Storefronts 4/1/26

Episode Summary

This episode explains what Shopify’s “agentic storefronts” are, why they matter, and what store owners should do to prepare.

  • It frames a shift in e-commerce: shopping is moving from websites to AI conversations, where tools like ChatGPT recommend and surface products directly from Shopify catalogs.
  • The traditional funnel (search → click → browse → buy) is changing into a single conversational interaction, with AI handling discovery, comparison, and decision-making.
  • Success in this environment depends less on storefront design and more on structured product data, clean metadata, and catalog quality, since AI relies on that data to decide what to show.
  • The episode emphasizes that merchants must shift their strategy from “driving traffic” to being selected by AI, which requires better product organization, clear attributes, and consistent data.
  • It concludes with practical guidance: optimize your catalog, ensure accurate data, and start treating AI platforms as a new high-intent sales channel.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-182-a-practical-guide-to-shopify-s-agentic-storefronts 

]]> 4/1/26

Episode Summary

This episode explains what Shopify’s “agentic storefronts” are, why they matter, and what store owners should do to prepare.

  • It frames a shift in e-commerce: shopping is moving from websites to AI conversations, where tools like ChatGPT recommend and surface products directly from Shopify catalogs.
  • The traditional funnel (search → click → browse → buy) is changing into a single conversational interaction, with AI handling discovery, comparison, and decision-making.
  • Success in this environment depends less on storefront design and more on structured product data, clean metadata, and catalog quality, since AI relies on that data to decide what to show.
  • The episode emphasizes that merchants must shift their strategy from “driving traffic” to being selected by AI, which requires better product organization, clear attributes, and consistent data.
  • It concludes with practical guidance: optimize your catalog, ensure accurate data, and start treating AI platforms as a new high-intent sales channel.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-182-a-practical-guide-to-shopify-s-agentic-storefronts 

]]> Scott Austin Buzzsprout-18917902 Wed, 01 Apr 2026 01:00:00 -0700 755 full false Episode 181 - Shopify Collective with Modern Hoopla Episode 181 - Shopify Collective with Modern Hoopla 3/18/26

Episode Summary

This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership.

Key points from the episode

  • What Shopify Collective enables
    Shopify Collective allows Shopify stores to sell products from other Shopify brands without holding inventory. When a retailer sells the product, the supplier ships it directly to the customer. 
  • Modern Hoopla’s perspective as a brand
    The guest explains how their business uses Collective to expand distribution by partnering with other Shopify stores that can list their products and sell them to new audiences.
  • Benefits for retailers
    Retailers can quickly expand their catalog with complementary products from partner brands, test new product categories with minimal risk, and avoid carrying inventory.
  • Benefits for suppliers
    Suppliers gain access to new sales channels and audiences through partner retailers while still fulfilling orders themselves.
  • Operational considerations
    The episode discusses practical issues such as selecting the right partners, ensuring brand fit, managing margins between retailer and supplier, and maintaining a good customer experience when orders are fulfilled by another brand.

Overall takeaway

Shopify Collective can function as a low-risk distribution channel for brands and a catalog-expansion strategy for retailers, but success depends heavily on choosing the right partners and managing logistics, margins, and expectations carefully. 

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-181-shopify-collective-with-modern-hoopla

]]> 3/18/26

Episode Summary

This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership.

Key points from the episode

  • What Shopify Collective enables
    Shopify Collective allows Shopify stores to sell products from other Shopify brands without holding inventory. When a retailer sells the product, the supplier ships it directly to the customer. 
  • Modern Hoopla’s perspective as a brand
    The guest explains how their business uses Collective to expand distribution by partnering with other Shopify stores that can list their products and sell them to new audiences.
  • Benefits for retailers
    Retailers can quickly expand their catalog with complementary products from partner brands, test new product categories with minimal risk, and avoid carrying inventory.
  • Benefits for suppliers
    Suppliers gain access to new sales channels and audiences through partner retailers while still fulfilling orders themselves.
  • Operational considerations
    The episode discusses practical issues such as selecting the right partners, ensuring brand fit, managing margins between retailer and supplier, and maintaining a good customer experience when orders are fulfilled by another brand.

Overall takeaway

Shopify Collective can function as a low-risk distribution channel for brands and a catalog-expansion strategy for retailers, but success depends heavily on choosing the right partners and managing logistics, margins, and expectations carefully. 

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-181-shopify-collective-with-modern-hoopla

]]> Scott Austin Buzzsprout-18849263 Wed, 18 Mar 2026 01:00:00 -0700 2816 2026 181 full false Episode 180 - Designing Product Pages That Answer Buying Objections Episode 180 - Designing Product Pages That Answer Buying Objections 3/4/26

Episode Summary

In this episode, Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce store owners can improve their product pages by focusing on customer objections.

Key Takeaways:

  • Focus on Removing Barriers: Instead of relying purely on motivation (like heavy discounts or extra benefits) to make a sale, merchants should prioritize uncovering and removing the psychological barriers and objections that stop people from buying.
  • Talk to Your Customers: The best way to find out what is stopping people from checking out is to simply talk to them. You can call customers who abandoned their carts or ask friends and family to review your product descriptions and share their honest thought processes.
  • Address Objections Directly: Once you know what the common barriers are (e.g., "Is this grill easy to transport?", "Can I trust this free offer?"), address them directly in your product descriptions, videos, and copywriting.
  • Use Price Anchoring: You can influence a customer's perception of your price by controlling the context. By mentioning a much higher price early on (e.g., "Unlike fancy $7,000 grills..."), your actual price (e.g., $1,500) will feel like a much better deal to the buyer.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-180-designing-product-pages-that-answer-buying-objections

]]> 3/4/26

Episode Summary

In this episode, Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce store owners can improve their product pages by focusing on customer objections.

Key Takeaways:

  • Focus on Removing Barriers: Instead of relying purely on motivation (like heavy discounts or extra benefits) to make a sale, merchants should prioritize uncovering and removing the psychological barriers and objections that stop people from buying.
  • Talk to Your Customers: The best way to find out what is stopping people from checking out is to simply talk to them. You can call customers who abandoned their carts or ask friends and family to review your product descriptions and share their honest thought processes.
  • Address Objections Directly: Once you know what the common barriers are (e.g., "Is this grill easy to transport?", "Can I trust this free offer?"), address them directly in your product descriptions, videos, and copywriting.
  • Use Price Anchoring: You can influence a customer's perception of your price by controlling the context. By mentioning a much higher price early on (e.g., "Unlike fancy $7,000 grills..."), your actual price (e.g., $1,500) will feel like a much better deal to the buyer.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-180-designing-product-pages-that-answer-buying-objections

]]> Scott Austin Buzzsprout-18750090 Wed, 04 Mar 2026 01:00:00 -0800 2919 2026 180 full false Episode 179 - More ADA Compliance for Shopify Stores Episode 179 - More ADA Compliance for Shopify Stores 2/18/26

Episode Summary

In this episode, host Scott Austin continues the conversation about ADA (Americans with Disabilities Act) compliance for Shopify merchants by talking with Amanda Porter from Interact One about how compliance is evaluated and improved in online stores. They discuss practical evaluation tools (like the Wave accessibility testing plugin), common accessibility issues in Shopify sites, and how errors such as missing alt text or poor contrast affect usability. Porter emphasizes that there’s no single “silver bullet” solution—simple add-on apps often aren’t enough, and deeper fixes (code, structure, content) are required to genuinely improve accessibility and reduce legal risk. They also cover how to document accessibility processes, incorporate ADA checks into regular site maintenance, and what store owners should expect in terms of effort and potential costs related to compliance.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-179-more-ada-compliance-for-shopify-stores

]]> 2/18/26

Episode Summary

In this episode, host Scott Austin continues the conversation about ADA (Americans with Disabilities Act) compliance for Shopify merchants by talking with Amanda Porter from Interact One about how compliance is evaluated and improved in online stores. They discuss practical evaluation tools (like the Wave accessibility testing plugin), common accessibility issues in Shopify sites, and how errors such as missing alt text or poor contrast affect usability. Porter emphasizes that there’s no single “silver bullet” solution—simple add-on apps often aren’t enough, and deeper fixes (code, structure, content) are required to genuinely improve accessibility and reduce legal risk. They also cover how to document accessibility processes, incorporate ADA checks into regular site maintenance, and what store owners should expect in terms of effort and potential costs related to compliance.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-179-more-ada-compliance-for-shopify-stores

]]> Scott Austin Buzzsprout-18605793 Wed, 18 Feb 2026 01:00:00 -0800 2028 2026 179 full false Episode 178 - Let's Review some Shopify Stores Episode 178 - Let's Review some Shopify Stores 2/4/26

Episode Summary

Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query.

He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s.

Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores).

The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples.

Show Links

Products

Apps

Video & Transcript 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

]]> 2/4/26

Episode Summary

Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query.

He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s.

Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores).

The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples.

Show Links

Products

Apps

Video & Transcript 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

]]> Scott Austin Buzzsprout-18618398 Wed, 04 Feb 2026 01:00:00 -0800 3667 2026 178 full false Episode 177 - ADA Compliance in Shopify Stores Episode 177 - ADA Compliance in Shopify Stores 1/21/26

Episode Summary

The host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They discuss how ADA compliance is currently not clearly defined in law, leading to a surge in lawsuits from attorneys targeting e-commerce sites.

Key points covered include:

  • What ADA compliance means for online stores and why it matters domestically in the U.S. context.
  • How stores built with Shopify themes may be partially compliant out-of-the-box but often require additional work, especially after customizations or apps are added.
  • Tools and practices that help evaluate and improve accessibility, such as contrast checks and alt text for images.
  • Limitations of low-cost ADA apps and the need for deeper adjustments like CSS changes and structured content.
  • Discussion on when to bring in an agency for compliance support and what to look for in a partner.

Overall, the episode emphasizes that ADA compliance is important for accessibility and legal risk reduction, but achieving it requires more than just add-on tools — it involves careful evaluation and ongoing effort.

Show Links

Video & Transcript 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-177-ada-compliance-with-jordan-brannon

]]> 1/21/26

Episode Summary

The host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They discuss how ADA compliance is currently not clearly defined in law, leading to a surge in lawsuits from attorneys targeting e-commerce sites.

Key points covered include:

  • What ADA compliance means for online stores and why it matters domestically in the U.S. context.
  • How stores built with Shopify themes may be partially compliant out-of-the-box but often require additional work, especially after customizations or apps are added.
  • Tools and practices that help evaluate and improve accessibility, such as contrast checks and alt text for images.
  • Limitations of low-cost ADA apps and the need for deeper adjustments like CSS changes and structured content.
  • Discussion on when to bring in an agency for compliance support and what to look for in a partner.

Overall, the episode emphasizes that ADA compliance is important for accessibility and legal risk reduction, but achieving it requires more than just add-on tools — it involves careful evaluation and ongoing effort.

Show Links

Video & Transcript 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-177-ada-compliance-with-jordan-brannon

]]> Scott Austin Buzzsprout-18527752 Wed, 21 Jan 2026 01:00:00 -0800 2256 2026 177 full false Episode 176 - Day in a Canoe Podcast Episode 176 - Day in a Canoe Podcast 1/7/26

Episode Summary

In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares his perspective on technology—especially AI—and how he uses it effectively while being mindful of its limitations. The conversation highlights broader themes of true wealth, curiosity, relationships, and lifelong learning rather than focusing solely on ecommerce topics.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-176-day-in-a-canoe-podcast

]]> 1/7/26

Episode Summary

In this episode, host Scott Austin appears as a guest on the Day in a Canoe Podcast, hosted by Nathan Mersereau. They discuss Scott’s personal and professional journey, including his early life growing up in Connecticut, his decade in the U.S. Coast Guard, 12 years at Microsoft, and how those experiences shaped his approach to leadership, problem-solving, and entrepreneurship. Scott also talks about his work with Shopify brands through the JadePuma agency and shares his perspective on technology—especially AI—and how he uses it effectively while being mindful of its limitations. The conversation highlights broader themes of true wealth, curiosity, relationships, and lifelong learning rather than focusing solely on ecommerce topics.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-176-day-in-a-canoe-podcast

]]> Scott Austin Buzzsprout-18447513 Wed, 07 Jan 2026 01:00:00 -0800 1370 2026 176 full false Episode 175 - Talking ADA Compliance with an Attorney Episode 175 - Talking ADA Compliance with an Attorney 12/24/25

Episode Summary

Guest & Topic

  • Host Scott Austin brings on attorney Brenda Pagliaro to explain ADA (Americans with Disabilities Act) compliance as it applies to e-commerce websites, especially Shopify stores.

Key Points

  • ADA compliance requirements are complex and evolving, and many store owners are confused about what they must do to make their sites accessible. 
  • Pagliaro outlines background on the ADA, how accessibility regulations are interpreted for websites, and why online stores often get targeted with demand letters and lawsuits. 
  • There is no guaranteed way to prevent getting sued; the focus should be on mitigating risk by implementing accessibility practices, documentation, processes, and using tools (like accessibility apps), though none are a silver bullet. 
  • Many cases settle before court, but even settlements and legal defense can be costly for small stores. 

Practical Takeaways

  • Ecommerce site owners should take ADA compliance seriously, proactively prepare for potential claims, and combine accessibility tools with internal policies and ongoing review to reduce legal risk.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-175-talking-ada-compliance-with-an-attorney

]]> 12/24/25

Episode Summary

Guest & Topic

  • Host Scott Austin brings on attorney Brenda Pagliaro to explain ADA (Americans with Disabilities Act) compliance as it applies to e-commerce websites, especially Shopify stores.

Key Points

  • ADA compliance requirements are complex and evolving, and many store owners are confused about what they must do to make their sites accessible. 
  • Pagliaro outlines background on the ADA, how accessibility regulations are interpreted for websites, and why online stores often get targeted with demand letters and lawsuits. 
  • There is no guaranteed way to prevent getting sued; the focus should be on mitigating risk by implementing accessibility practices, documentation, processes, and using tools (like accessibility apps), though none are a silver bullet. 
  • Many cases settle before court, but even settlements and legal defense can be costly for small stores. 

Practical Takeaways

  • Ecommerce site owners should take ADA compliance seriously, proactively prepare for potential claims, and combine accessibility tools with internal policies and ongoing review to reduce legal risk.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-175-talking-ada-compliance-with-an-attorney

]]> Scott Austin Buzzsprout-18395283 Wed, 24 Dec 2025 01:00:00 -0800 2218 2025 175 full false Episode 174 - This Shopify Stuff is Hard Work Episode 174 - This Shopify Stuff is Hard Work 12/10/25

Episode Summary

🎙️ What the episode is about

  • The episode is actually the host — Scott Austin of JadePuma — being interviewed on another podcast, where he reflects on running a Shopify-focused agency, his career journey, and what it takes to build a sustainable ecommerce business.
  • Scott describes how JadePuma serves mostly smaller or early-stage Shopify stores — founders and small teams, rather than big brands. He emphasizes his preference to work directly with decision-makers.

🔎 Key Themes & Lessons

  • Running a Shopify-only agency — Scott explains why he chose to focus exclusively on Shopify (vs. other platforms or marketplaces): because Shopify offers flexibility, control over your storefront, and strong infrastructure.
  • Consistency and work ethic over “overnight success” — He warns against the “get-rich-quick” narratives. According to Scott, building a successful ecommerce business — or agency — takes persistent effort, long hours, and gradual progression.
  • The hardest part is often customer acquisition and growth scaling — Scott says that while product creation or building the website/platform may seem hard, finding customers (and then retaining them) is the real, ongoing challenge.
  • One flexible theme + repeatable processes = scalability across niches — He claims that using a single well-known theme (in his case a “Flex” theme) and mastering it lets him quickly deploy stores across various industries, without needing different themes for each niche.
  • Growth comes from cumulative daily effort, not shortcuts — He shares a real client example whose revenue multiplied ~20× over a few years. The key: sticking with a plan, iterating consistently — even when progress seems slow — instead of chasing quick wins or marketing hype.

✅ Main Takeaway

Scott’s core message: building a Shopify-based business (or agency) is “hard work.” It’s not glamorous or immediate success. It requires discipline, consistency, honest effort over the long haul. There are no shortcuts — but with steady execution, small wins compound over time.

Show Links

- Badgezilla: https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-174-this-shopify-stuff-is-hard-work

]]> 12/10/25

Episode Summary

🎙️ What the episode is about

  • The episode is actually the host — Scott Austin of JadePuma — being interviewed on another podcast, where he reflects on running a Shopify-focused agency, his career journey, and what it takes to build a sustainable ecommerce business.
  • Scott describes how JadePuma serves mostly smaller or early-stage Shopify stores — founders and small teams, rather than big brands. He emphasizes his preference to work directly with decision-makers.

🔎 Key Themes & Lessons

  • Running a Shopify-only agency — Scott explains why he chose to focus exclusively on Shopify (vs. other platforms or marketplaces): because Shopify offers flexibility, control over your storefront, and strong infrastructure.
  • Consistency and work ethic over “overnight success” — He warns against the “get-rich-quick” narratives. According to Scott, building a successful ecommerce business — or agency — takes persistent effort, long hours, and gradual progression.
  • The hardest part is often customer acquisition and growth scaling — Scott says that while product creation or building the website/platform may seem hard, finding customers (and then retaining them) is the real, ongoing challenge.
  • One flexible theme + repeatable processes = scalability across niches — He claims that using a single well-known theme (in his case a “Flex” theme) and mastering it lets him quickly deploy stores across various industries, without needing different themes for each niche.
  • Growth comes from cumulative daily effort, not shortcuts — He shares a real client example whose revenue multiplied ~20× over a few years. The key: sticking with a plan, iterating consistently — even when progress seems slow — instead of chasing quick wins or marketing hype.

✅ Main Takeaway

Scott’s core message: building a Shopify-based business (or agency) is “hard work.” It’s not glamorous or immediate success. It requires discipline, consistency, honest effort over the long haul. There are no shortcuts — but with steady execution, small wins compound over time.

Show Links

- Badgezilla: https://apps.shopify.com/badgezilla

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-174-this-shopify-stuff-is-hard-work

]]> Scott Austin Buzzsprout-18321976 Wed, 10 Dec 2025 01:00:00 -0800 1651 2025 174 full false Episode 173 - Discount Codes in Shopify Episode 173 - Discount Codes in Shopify 11/26/25

Episode Summary

Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify

]]> 11/26/25

Episode Summary

Episode 173 covers how Shopify merchants use discount codes and why unique, single-use codes often outperform public sitewide codes. The guests share data from 162,000 discount sets, showing that 20% off is the most common offer, followed by 10%. They explain that public codes get shared widely and can hurt margins, while unique codes work better for welcome flows, win-backs, affiliates, and targeted campaigns. The episode emphasizes disciplined discount management, avoiding over-discounting, and using strategic offers like gift-with-purchase when appropriate.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-173-discount-codes-in-shopify

]]> Scott Austin Buzzsprout-18235808 Wed, 26 Nov 2025 01:00:00 -0800 1544 2025 173 full false Episode 172 - Shopify App Development Just Got Easier Episode 172 - Shopify App Development Just Got Easier 11/12/25

Episode Summary

Host Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023.  They cover the differences between public apps, private apps, and extension-only apps, and share real-world examples of how these new capabilities are being used to solve client problems more cost-effectively.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-172-shopify-app-development-just-got-easier

]]> 11/12/25

Episode Summary

Host Scott Austin interviews his business partner Charles Swayne about how app-development for Shopify has matured—especially via the newer “extension only” app model released in 2023.  They cover the differences between public apps, private apps, and extension-only apps, and share real-world examples of how these new capabilities are being used to solve client problems more cost-effectively.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-172-shopify-app-development-just-got-easier

]]> Scott Austin Buzzsprout-18167841 Wed, 12 Nov 2025 01:00:00 -0800 1319 2025 172 full false Episode 171 - Let's Review some Shopify Stores Episode 171 - Let's Review some Shopify Stores 10/29/25

Episode Summary

Scott Austin reviews three real Shopify stores and shares practical insights on what makes a store effective — and where many fall short. He looks at design, navigation, product presentation, branding, and storytelling, highlighting simple changes that can improve trust, clarity, and conversion. It’s a hands-on episode full of actionable tips for anyone who wants to make their Shopify store look better and sell more.

Show Links 

Stores reviewed:


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-171-lets-review-some-shopify-stores

]]> 10/29/25

Episode Summary

Scott Austin reviews three real Shopify stores and shares practical insights on what makes a store effective — and where many fall short. He looks at design, navigation, product presentation, branding, and storytelling, highlighting simple changes that can improve trust, clarity, and conversion. It’s a hands-on episode full of actionable tips for anyone who wants to make their Shopify store look better and sell more.

Show Links 

Stores reviewed:


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-171-lets-review-some-shopify-stores

]]> Scott Austin Buzzsprout-18077412 Wed, 29 Oct 2025 01:00:00 -0700 2650 2025 171 full false Episode 170 - Storytelling with Video Episode 170 - Storytelling with Video 10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.

💡 Key Takeaways

Why video matters for e-commerce & brand building

  • Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space. 

What makes a video “great”

  • Uniqueness and visual hooks are crucial to grab attention. 
  • Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it. 
  • Speak your customer’s language. Use their words when describing their pain points or needs. 

Experimentation is key

  • You might not know up front which video concept will “stick,” so try multiple versions and see what resonates. 

Practical advice for smaller brands / DIYers

  • Many small brands start using just their phone and free editing software. 
  • Be realistic about the time investment needed for shooting, editing, and refining video work. 
  • Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel. 

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

]]> 10/15/25

Episode Summary

The host, Scott Austin, interviews filmmaker Jake Isham on how to use video as a storytelling tool for brands and e-commerce stores.

💡 Key Takeaways

Why video matters for e-commerce & brand building

  • Jake argues that video is one of the strongest ways to convey brand identity, build trust, and engage audiences — especially because good video content can attract attention in a crowded space. 

What makes a video “great”

  • Uniqueness and visual hooks are crucial to grab attention. 
  • Use storytelling over just listing specs — focus on the problem your product solves and the emotions around it. 
  • Speak your customer’s language. Use their words when describing their pain points or needs. 

Experimentation is key

  • You might not know up front which video concept will “stick,” so try multiple versions and see what resonates. 

Practical advice for smaller brands / DIYers

  • Many small brands start using just their phone and free editing software. 
  • Be realistic about the time investment needed for shooting, editing, and refining video work. 
  • Distribute videos broadly: YouTube is emphasized (as the 2nd largest search engine) and has SEO benefits beyond just a video channel. 

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-170-storytelling-with-video

]]> Scott Austin Buzzsprout-17994396 Wed, 15 Oct 2025 01:00:00 -0700 2527 2025 170 full false Episode 169 - Create Videos or Fail Episode 169 - Create Videos or Fail 10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

  • Video differentiates your brand when products are commoditized.
  • Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
  • Keep it simple—a phone and in-app editing are enough.
  • Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail 

]]> 10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

  • Video differentiates your brand when products are commoditized.
  • Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
  • Keep it simple—a phone and in-app editing are enough.
  • Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-169-create-videos-or-fail 

]]> Scott Austin Buzzsprout-17919132 Wed, 01 Oct 2025 01:00:00 -0700 2592 2025 169 full false Episode 168 - DIY Shopify: Adding Missing Features with Theme Code Episode 168 - DIY Shopify: Adding Missing Features with Theme Code 9/17/25 - Episode 168

Episode Summary

See how Shopify store owners can use custom theme code to add missing features or enhance their store’s functionality. Host Scott Austin shares real client examples from recent projects to demonstrate small but impactful theme edits—like hiding product photos, making product forms full-width, and customizing experiences when using product options apps. The episode emphasizes that while themes are flexible, adding custom code can efficiently and cost-effectively address unique business needs. 

Show Links 

Pom-Bell

Tee Box Dice 

Emerson Knives

Pilot Test Charts

Bixby Chocolate

Scorpion Percussion

Linear Shopping Experiences

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-168-diy-shopify-add-missing-features-with-theme-code 

]]> 9/17/25 - Episode 168

Episode Summary

See how Shopify store owners can use custom theme code to add missing features or enhance their store’s functionality. Host Scott Austin shares real client examples from recent projects to demonstrate small but impactful theme edits—like hiding product photos, making product forms full-width, and customizing experiences when using product options apps. The episode emphasizes that while themes are flexible, adding custom code can efficiently and cost-effectively address unique business needs. 

Show Links 

Pom-Bell

Tee Box Dice 

Emerson Knives

Pilot Test Charts

Bixby Chocolate

Scorpion Percussion

Linear Shopping Experiences

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-168-diy-shopify-add-missing-features-with-theme-code 

]]> Scott Austin Buzzsprout-17855338 Wed, 17 Sep 2025 01:00:00 -0700 2746 2025 168 full false Episode 167 - NotebookLM, an AI Assistant for Shopify Success Episode 167 - NotebookLM, an AI Assistant for Shopify Success 9/3/25 - Episode 167

Episode Summary

This episode explores Google’s NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that need synthesis over generic brainstorming. Scott contrasts NotebookLM with general chatbots, then shows real-world uses (client “second-brain” notebooks, podcast topic gap analysis, and a property manual knowledge base). He closes with eight ecommerce applications (from competitive intel to FAQs and content repurposing) and a reminder to treat AI as a powerful tool in a human-driven workflow. 

Quick takeaways:
- What it is: an AI note-taking/analysis tool that only cites your provided sources, reducing hallucinations. 
- Real examples: memory cache for client work, podcast gap analysis, and support answers for a short-term rental. 
- Shopify uses: competitive research, support knowledge base, SEO/content strategy, market research, product copy, FAQs, and content repurposing. 
- Mindset: don’t treat AI like an employee—use it as a tool and keep human judgment in the loop.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success 

]]> 9/3/25 - Episode 167

Episode Summary

This episode explores Google’s NotebookLM as a “source-grounded” AI assistant that turns your own docs, URLs, videos, and transcripts into actionable insights—useful for Shopify brands that need synthesis over generic brainstorming. Scott contrasts NotebookLM with general chatbots, then shows real-world uses (client “second-brain” notebooks, podcast topic gap analysis, and a property manual knowledge base). He closes with eight ecommerce applications (from competitive intel to FAQs and content repurposing) and a reminder to treat AI as a powerful tool in a human-driven workflow. 

Quick takeaways:
- What it is: an AI note-taking/analysis tool that only cites your provided sources, reducing hallucinations. 
- Real examples: memory cache for client work, podcast gap analysis, and support answers for a short-term rental. 
- Shopify uses: competitive research, support knowledge base, SEO/content strategy, market research, product copy, FAQs, and content repurposing. 
- Mindset: don’t treat AI like an employee—use it as a tool and keep human judgment in the loop.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-167-notebook-lm-an-ai-assistant-for-shopify-success 

]]> Scott Austin Buzzsprout-17775096 Wed, 03 Sep 2025 01:00:00 -0700 1646 2025 167 full false Episode 166 - Ad Strategies for Small Brands Episode 166 - Ad Strategies for Small Brands 8/20/25 - Episode 166

Episode Summary

TL;DR Summary

Small brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.

Episode Highlights

1. Speed & Agility of Small Brands

  • Small brands can move quickly, test ideas, and pivot without bureaucracy.
  • Direct access to decision-makers allows rapid experimentation and execution.

2. Start Only After Market Fit

  • Secure product-market fit first.
  • A common milestone: get your first 100 sales before spending on ads.
  • Those initial sales usually take more effort than the next 900.

3. Intent vs. Interruption Ads

  • Intent-based ads (Google Shopping, PPC): best when customers are actively searching.
  • Interruption-based ads (social media, video): best for creating awareness of unknown products.
  • The most effective starting platforms: Google and Meta (Facebook/Instagram).

4. Video & Creative

  • Nearly all small e-commerce brands should use video, but very few do.
  • One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).
  • Video is more forgiving than text or photos—mistakes are less noticeable.

5. Leverage Resources Across Platforms

  • Creative made for one channel (e.g., Amazon infographics) can be reused across other platforms.

6. Setup Complexity

  • Running Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.
  • The setup can be tedious, but once done, it’s smooth to maintain.

7. Other Key Takeaways

  • Be aware of pitfalls when copying strategies from big brands.
  • Track effectiveness with metrics like ROAS and conversion attribution.
  • Budget realistically and allow time for optimization.
  • Hire agencies carefully—better to start in-house and only bring on partners when aligned.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

]]> 8/20/25 - Episode 166

Episode Summary

TL;DR Summary

Small brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.

Episode Highlights

1. Speed & Agility of Small Brands

  • Small brands can move quickly, test ideas, and pivot without bureaucracy.
  • Direct access to decision-makers allows rapid experimentation and execution.

2. Start Only After Market Fit

  • Secure product-market fit first.
  • A common milestone: get your first 100 sales before spending on ads.
  • Those initial sales usually take more effort than the next 900.

3. Intent vs. Interruption Ads

  • Intent-based ads (Google Shopping, PPC): best when customers are actively searching.
  • Interruption-based ads (social media, video): best for creating awareness of unknown products.
  • The most effective starting platforms: Google and Meta (Facebook/Instagram).

4. Video & Creative

  • Nearly all small e-commerce brands should use video, but very few do.
  • One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).
  • Video is more forgiving than text or photos—mistakes are less noticeable.

5. Leverage Resources Across Platforms

  • Creative made for one channel (e.g., Amazon infographics) can be reused across other platforms.

6. Setup Complexity

  • Running Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.
  • The setup can be tedious, but once done, it’s smooth to maintain.

7. Other Key Takeaways

  • Be aware of pitfalls when copying strategies from big brands.
  • Track effectiveness with metrics like ROAS and conversion attribution.
  • Budget realistically and allow time for optimization.
  • Hire agencies carefully—better to start in-house and only bring on partners when aligned.

Show Links

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

]]> Scott Austin Buzzsprout-17689181 Wed, 20 Aug 2025 01:00:00 -0700 3819 2025 166 full false Episode 165 - Revenue Growth Through Ads Episode 165 - Revenue Growth Through Ads 8/13/25 - Episode 165

Episode Summary

In this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.

Key Takeaways:

  • Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.
  • Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.
  • Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.
  • Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.
  • Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn’t work is as valuable as knowing what does.
  • Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.
  • Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.

Final Message:
Investing in paid ads can drive rapid growth—but only if it’s done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

]]> 8/13/25 - Episode 165

Episode Summary

In this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.

Key Takeaways:

  • Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.
  • Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.
  • Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.
  • Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.
  • Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn’t work is as valuable as knowing what does.
  • Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.
  • Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.

Final Message:
Investing in paid ads can drive rapid growth—but only if it’s done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

]]> Scott Austin Buzzsprout-17604316 Wed, 13 Aug 2025 01:00:00 -0700 3024 2025 165 full false Episode 164 - Customer Loyalty with Blue Shark Journey Episode 164 - Customer Loyalty with Blue Shark Journey 7/30/25 - Episode 164

Episode Summary

Stacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on discounts, they deliver timely, helpful content based on the customer’s tank setup. This approach creates trust, boosts retention, and achieves high engagement with zero unsubscribes—ideal for passionate, info-driven niches.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-164-customer-loyalty-with-blue-shark

]]> 7/30/25 - Episode 164

Episode Summary

Stacey Blood of Blue Shark Journey explains how his brand builds customer loyalty by educating aquarium owners through personalized journeys via SMS and WhatsApp. Instead of relying on discounts, they deliver timely, helpful content based on the customer’s tank setup. This approach creates trust, boosts retention, and achieves high engagement with zero unsubscribes—ideal for passionate, info-driven niches.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-164-customer-loyalty-with-blue-shark

]]> Scott Austin Buzzsprout-17510874 Wed, 30 Jul 2025 01:00:00 -0700 2922 2025 164 full false Episode 163 - SMS with Nikita Vakrushev Episode 163 - SMS with Nikita Vakrushev 7/16/25 - Episode 163

Episode Summary

Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. 

Show Links 


Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

]]> 7/16/25 - Episode 163

Episode Summary

Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. 

Show Links 


Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

]]> Scott Austin Buzzsprout-17397356 Wed, 16 Jul 2025 01:00:00 -0700 1924 2025 163 full false Episode 162 - Scott Gets Interviewed Episode 162 - Scott Gets Interviewed 7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the people behind them, rather than just products or pricing models.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-162-scott-gets-interviewed

]]> 7/2/25 - Episode 162

Episode Summary

Host Scott Austin shares a special episode where he is interviewed on the Firing the Man podcast. Scott, the founder of Jade Puma—a Shopify-focused agency based in San Diego—discusses his extensive experience in e-commerce, having worked with businesses ranging from startups to large enterprises. He emphasizes that the success of e-commerce ventures is largely determined by the people behind them, rather than just products or pricing models.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-162-scott-gets-interviewed

]]> Scott Austin Buzzsprout-17294421 Wed, 02 Jul 2025 00:00:00 -0700 2786 2025 162 full false Episode 161 - AI Commerce with Tanner Larrson Episode 161 - AI Commerce with Tanner Larrson 6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization. 

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson

]]> 6/18/25 - Episode 161

Episode Summary

Scott Austin interviews Tanner Larsson to explore how AI is transforming e-commerce. They discuss how traditional SEO strategies are being disrupted by AI-driven search tools like ChatGPT, and what that means for Shopify store owners. Tanner shares insights on adapting content strategies, staying relevant in AI-generated results, and preparing for the future of shopping where search becomes conversational. The conversation emphasizes being proactive with AI tools and building genuine brand value beyond keyword optimization. 

Show Links 


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-161-ai-commerce-with-tanner-larsson

]]> Scott Austin Buzzsprout-17325913 Wed, 18 Jun 2025 01:00:00 -0700 3642 2025 161 full false Episode 160 - Tik Tok Shop with Alex Rossman Episode 160 - Tik Tok Shop with Alex Rossman 6/4/25 - Episode 160

Episode Summary

​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

]]> 6/4/25 - Episode 160

Episode Summary

​​​​​Host Scott Austin welcomes Alex Rossman, founder of Rossman Media, to explore the potential of TikTok Shop for Shopify merchants. Rossman, whose agency specializes in social media strategies for e-commerce brands, shares insights from his direct collaboration with TikTok, including beta testing and strategy development for TikTok Shop. The discussion covers the fundamentals of TikTok Shop, its integration with Shopify, and effective strategies for leveraging social commerce to drive sales and engagement.

Show Links 


Transcript & Video

https://jadepuma.com/blogs/shopify-tutorials/episode-160-tik-tok-shop-with-alex-rossman

]]> Scott Austin Buzzsprout-17245087 Wed, 04 Jun 2025 01:00:00 -0700 2873 2025 160 full false Episode 159 - Name Your Brand Episode 159 - Name Your Brand 5/21/25 - Episode 159

Episode Summary

​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

  • Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
  • Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
  • Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
  • Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

]]> 5/21/25 - Episode 159

Episode Summary

​​​​​In this episode, host Scott Austin delves into the nuanced process of selecting a brand name and corresponding domain. He emphasizes that there's no universal formula for this task, highlighting the importance of creativity and personal judgment.

🔑 Key Takeaways:

  • Early Naming: Establishing a brand name early can transform an abstract idea into a tangible identity, aiding in clearer communication with teams and stakeholders.
  • Industry Research: Understanding your industry or niche is crucial. Analyzing how competitors name their brands can help you align with industry norms and avoid potential legal issues, such as trademark conflicts.
  • Avoiding Confusion: Differentiation is key. For instance, in industries where many brands use similar naming conventions (like "water" in water filter products), it's important to choose a name that stands out to prevent customer confusion.
  • Domain Considerations: Selecting a domain name that aligns with your brand is vital. It should be easy to remember, spell, and ideally, reflect your brand's essence.

Show Links


Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-159-picking-a-name-for-your-brand

]]> Scott Austin Buzzsprout-17184025 Wed, 21 May 2025 01:00:00 -0700 1306 2025 159 full false Episode 158 - Marketing Attribution with Jake Levin Episode 158 - Marketing Attribution with Jake Levin 5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

🔑 Key Topics Covered:

  • Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.​
  • Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.​
  • Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.​
  • Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin 

]]> 5/7/25 - Episode 158

Episode Summary

In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

🔑 Key Topics Covered:

  • Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.​
  • Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.​
  • Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.​
  • Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin 

]]> Scott Austin Buzzsprout-17097059 Wed, 07 May 2025 01:00:00 -0700 2905 2025 158 full false Episode 157 - Quiz Funnels with Dylan Lam Episode 157 - Quiz Funnels with Dylan Lam 4/23/25 - Episode 157

Episode Summary

​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.

✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

]]> 4/23/25 - Episode 157

Episode Summary

​​In Episode 157 of the Shopify Solutions Podcast, Dylan Lam from Omirank discusses using quiz funnels to boost Shopify store conversions by up to 50%.  Quizzes build trust by asking strategic questions and recommending products based on customer responses.

Key points:
- Focus on the quiz goal first (conversion vs. expertise).
- Track quiz step completion rates.
- Best traffic sources: search ads and email, not social media.
- Tools like Typeform work well, even without native Shopify integration.

✨ Bottom line: Quiz funnels personalize shopping, increase trust, and drive sales when done right.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-157-quiz-funnels-in-your-shopify-store 

]]> Scott Austin Buzzsprout-17009657 Wed, 23 Apr 2025 01:00:00 -0700 2663 2025 157 full false Episode 156 - Building Recurring Revenue: Subscriptions in your Shopify Store Episode 156 - Building Recurring Revenue: Subscriptions in your Shopify Store 4/9/25 - Episode 156

Episode Summary

​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

]]> 4/9/25 - Episode 156

Episode Summary

​​In Episode 156 of the Shopify Solutions Podcast, Scott Austin discusses the strategic advantages of integrating subscription models into Shopify stores to build recurring revenue. He explains how subscriptions can enhance customer lifetime value, improve cash flow, and simplify inventory management. Additionally, subscriptions offer convenience for customers by automating regular purchases. Scott emphasizes that while subscriptions may not suit every business, they can be effective beyond typical products like coffee, encouraging merchants to explore various subscription models tailored to their offerings.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-156-building-recurring-revenue-subscriptions-in-your-shopify-store

]]> Scott Austin Buzzsprout-16926767 Wed, 09 Apr 2025 01:00:00 -0700 877 2025 156 full false Episode 155 - SEO Tactic with Shopify Blogs Episode 155 - SEO Tactic with Shopify Blogs 3/26/25 - Episode 155

Episode Summary

​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

]]> 3/26/25 - Episode 155

Episode Summary

​In Episode 155 of the Shopify Solutions Podcast, host Scott Austin discusses leveraging Shopify's blogging functionality to enhance SEO and drive traffic to your store. He acknowledges the evolving landscape of SEO in 2025, with AI's growing influence, yet emphasizes that SEO remains a valuable strategy. Boehm shares data from his clients, noting that while some experienced declines, others saw significant increases in organic traffic—up to 500% year-over-year—highlighting the potential benefits of investing in SEO. The episode focuses on a specific tactic: using Shopify blogs to target keywords not covered by product pages, thereby expanding search visibility and attracting a broader audience.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-155-seo-tactic-with-shopify-blogs 

]]> Scott Austin Buzzsprout-16845090 Wed, 26 Mar 2025 01:00:00 -0700 1429 2025 155 full false Episode 154 - Store Audit of EverChew Episode 154 - Store Audit of EverChew 3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

]]> 3/12/25 - Episode 154

Episode Summary

In Episode 154 of the Shopify Solutions Podcast, host Scott Austin engages in a store audit of EverChew, a company specializing in dog chew products designed to reduce choking hazards. The discussion emphasizes the importance of articulating the benefits to customers—such as providing peace of mind—over merely describing the physical products. Austin also highlights the effectiveness of using infographics on product pages to convey value propositions visually, suggesting that while EverChew incorporates these elements, there is room for optimization to enhance customer understanding and engagement.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-154-store-audit-of-everchew 

]]> Scott Austin Buzzsprout-16761150 Wed, 12 Mar 2025 01:00:00 -0700 4632 2025 154 full false Episode 153 - Managing Shopify Platform Changes Episode 153 - Managing Shopify Platform Changes 2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.

Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.

Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.

Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

]]> 2/26/25 - Episode 153

Episode Summary

In Episode 153 of the Shopify Solutions Podcast, Scott Austin discusses upcoming changes to the Shopify platform that may affect your store's operations. He focuses on three main areas:

Shopify Admin Accounts: Shopify is updating how store staff log into the admin panel. To check your status, navigate to Settings in your Shopify admin. If you see "Users" instead of "Users and Permissions," you're on the new system. While Shopify will handle this upgrade automatically, be aware that some staff permissions might change, requiring you to adjust them accordingly.

Customer Accounts: Changes are coming to how customers log into your storefront. These updates may impact the user experience, so it's essential to stay informed and prepare your store to accommodate these modifications.

Thank You and Order Pages: Recent communications from Shopify have introduced deadlines related to these pages, causing some confusion among merchants. Scott clarifies these changes and emphasizes the importance of understanding and implementing necessary adjustments to prevent disruptions to your business.

Staying proactive and informed about these platform changes will help ensure a smooth transition and continued seamless operation of your Shopify store.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-153-managing-shopify-platform-changes

]]> Scott Austin Buzzsprout-16685075 Wed, 26 Feb 2025 01:00:00 -0800 975 2025 153 full false Episode 152 - How to Evaluate a Shopify Store Episode 152 - How to Evaluate a Shopify Store 2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

  1. Trust: Does the store evoke trust in the brand or company?
  2. Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.

He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.

Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

]]> 2/12/25 - Episode 152

Episode Summary

In Episode 152 of the Shopify Solutions Podcast, host Scott Austin shares his methodology for evaluating Shopify stores, focusing on two key aspects:

  1. Trust: Does the store evoke trust in the brand or company?
  2. Confidence: Does the experience give customers confidence that the products they select are right for their needs?

Scott emphasizes the importance of the product page as the most critical part of an online store, as it's where conversions happen. He discusses evaluating elements such as product information, photography, copy, and videos to ensure they provide all the necessary details for customers to make informed purchase decisions.

He also highlights the significance of a well-structured navigation system, including collection pages and filters, to guide customers through their shopping journey. Additionally, Scott touches on the importance of consistent branding, professional design, and the presence of customer reviews to build trust.

Throughout the episode, Scott provides practical insights and examples to help store owners effectively assess and improve their Shopify stores.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-152-how-to-evaluate-a-shopify-store

]]> Scott Austin Buzzsprout-16587624 Wed, 12 Feb 2025 01:00:00 -0800 2220 2025 152 full false Episode 151 - Optimizing Holiday Marketing for Google Search Episode 151 - Optimizing Holiday Marketing for Google Search 1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

]]> 1/29/25 - Episode 151

Episode Summary

In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes.

Show Links 

Transcript & Video

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

]]> Scott Austin Buzzsprout-16511282 Wed, 29 Jan 2025 01:00:00 -0800 2022 2025 151 full false Episode 150 - Klaviyo eMail with Dan Nikas Episode 150 - Klaviyo eMail with Dan Nikas 1/15/25 - Episode 150

Episode Summary

In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.

Show Links 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

]]> 1/15/25 - Episode 150

Episode Summary

In Episode 150 of the Shopify Solutions Podcast, host Scott Austin interviews Dan Nikas, owner of Elite Brands, to discuss the significance of email marketing for online brands, particularly through Klaviyo. Dan emphasizes that email marketing can contribute approximately 30% of a brand's revenue, highlighting its importance alongside other marketing channels. He shares insights on building effective email flows, such as welcome series and abandoned cart sequences, and underscores the value of personalized communication with customers. The conversation also touches on the integration capabilities of Klaviyo with Shopify and other platforms, making it a versatile tool for e-commerce businesses.

Show Links 

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-150-klaviyo-email-with-dan-nikas

]]> Scott Austin Buzzsprout-16421045 Wed, 15 Jan 2025 01:00:00 -0800 3872 2025 150 full false Episode 149 - Shopify's AI Image Tools Episode 149 - Shopify's AI Image Tools 1/1/25 - Episode 149

Episode Summary

In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as removing shadows from product photos to achieve a clean white background and replacing backgrounds by describing the desired scene, enabling the creation of professional-looking product images without the need for external software. He also discusses the effectiveness of these tools in various scenarios, noting that while they perform impressively in many cases, complex images may require additional attention. This episode offers valuable insights for Shopify store owners looking to enhance their product imagery efficiently using built-in AI capabilities.

For a visual demonstration, you can watch the accompanying video: https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

]]> 1/1/25 - Episode 149

Episode Summary

In Episode 149 of the Shopify Solutions Podcast, host Scott Austin introduces Shopify's AI-powered image editing tools integrated directly into the platform. He demonstrates how to access these features within the Shopify admin by selecting a product image and utilizing options like background removal and background replacement. Scott provides practical examples, such as removing shadows from product photos to achieve a clean white background and replacing backgrounds by describing the desired scene, enabling the creation of professional-looking product images without the need for external software. He also discusses the effectiveness of these tools in various scenarios, noting that while they perform impressively in many cases, complex images may require additional attention. This episode offers valuable insights for Shopify store owners looking to enhance their product imagery efficiently using built-in AI capabilities.

For a visual demonstration, you can watch the accompanying video: https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-149-shopifys-ai-image-tools

]]> Scott Austin Buzzsprout-16353273 Wed, 01 Jan 2025 01:00:00 -0800 2458 2025 149 full false Episode 148 - CRO with Matt Stafford Episode 148 - CRO with Matt Stafford 12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

]]> 12/18/24 - Episode 148

Episode Summary

In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford

]]> Scott Austin Buzzsprout-16212777 Wed, 18 Dec 2024 01:00:00 -0800 3576 2024 148 full false Episode 147 - Evaluating BFCM Efforts Episode 147 - Evaluating BFCM Efforts 12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.

Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.

The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

]]> 12/4/24 - Episode 147

Episode Summary

In Episode 147 of the Shopify Solutions Podcast, recorded on Black Friday 2024, Scott Austin explores online Black Friday deals to extract valuable insights for e-commerce businesses. He begins by searching for "best gifts for holiday 2024," analyzing a Good Housekeeping article listing 28 recommended products. Using these items, he conducts targeted searches combining product names with terms like "Black Friday" or "Cyber Monday" to assess search results and consumer interest.

Scott utilizes Google Ad Planner to evaluate the specificity of search queries, noting that highly specific ("long-tail") searches often show minimal search volume. He observes that broader terms, such as "Black Friday luggage deals," yield higher search volumes. Additionally, he finds that the term "deals" is more frequently searched than "sale," and "Black Friday" surpasses "Cyber Monday" in search popularity.

The episode emphasizes the importance of selecting appropriate keywords for optimizing marketing campaigns, highlighting that word choice significantly impacts search visibility and consumer engagement. Scott's analysis offers practical guidance for e-commerce businesses aiming to enhance their Black Friday and Cyber Monday strategies through effective keyword utilization and understanding consumer search behaviors.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-147-evaluating-black-friday-cyber-monday-efforts

]]> Scott Austin Buzzsprout-16198730 Wed, 04 Dec 2024 01:00:00 -0800 3011 2024 147 full false Episode 146 - The Real Journey to Shopify Success: It's a Marathon not a Sprint Episode 146 - The Real Journey to Shopify Success: It's a Marathon not a Sprint 11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

]]> 11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

]]> Scott Austin Buzzsprout-16076618 Wed, 20 Nov 2024 00:00:00 -0800 1544 2024 146 full false Episode 145 - Adding AI to your Shopify Technology Toolbox Episode 145 - Adding AI to your Shopify Technology Toolbox 11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

]]> 11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

]]> Scott Austin Buzzsprout-16054010 Wed, 06 Nov 2024 01:00:00 -0800 1079 2024 145 full false Episode 144 - Building Trust in your Shopify Store with Trust Badges Episode 144 - Building Trust in your Shopify Store with Trust Badges 10/23/24 - Episode 144

Episode Summary

In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.

Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges

]]> 10/23/24 - Episode 144

Episode Summary

In this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.

Scott explains where to place badges on your site (homepage, product pages, cart, footer) and shares best practices for consistent styling, relevance, and accessibility. He also introduces his Shopify app, Badgezilla, which offers customizable, brand-aligned trust badges with features like conditional logic and mobile optimization, designed to build credibility and increase sales.

Show Links 


Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-144-building-trust-with-badges

]]> Scott Austin Buzzsprout-15954465 Wed, 23 Oct 2024 01:00:00 -0700 1151 2024 144 full false Episode 143 - Shopify SEO with Joshua George Episode 143 - Shopify SEO with Joshua George 10/9/24 - Episode 143

Episode Summary

In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google’s understanding to drive organic traffic and conversions.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george

]]> 10/9/24 - Episode 143

Episode Summary

In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcomplicating it. He emphasizes focusing on user intent and ensuring keywords are aligned with Google’s understanding to drive organic traffic and conversions.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-143-shopify-seo-with-joshua-george

]]> Scott Austin Buzzsprout-15832717 Wed, 09 Oct 2024 01:00:00 -0700 3249 2024 143 full false Episode 142 - Harris vs. Trump: eCommerce Showdown Episode 142 - Harris vs. Trump: eCommerce Showdown 9/25/24 - Episode 142

Episode Summary

In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

]]> 9/25/24 - Episode 142

Episode Summary

In this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Trump), and merchandising strategies. Scott also discusses how political campaigns differ from typical eCommerce businesses regarding brand building and product presentation.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-142-harris-vs-trump-ecommerce-showdown

]]> Scott Austin Buzzsprout-15757915 Wed, 25 Sep 2024 01:00:00 -0700 2942 2024 142 full false Episode 141 - eMail Marketing with Bahzad Trinos Episode 141 - eMail Marketing with Bahzad Trinos 9/11/24 - Episode 141

Episode Summary

In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos

]]> 9/11/24 - Episode 141

Episode Summary

In this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical for maintaining customer engagement. Trinos also emphasizes the value of storytelling and brand building through email, especially given the limited availability of their artisanal products.

Show Links

Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-141-email-marketing-with-bahzad-trinos

]]> Scott Austin Buzzsprout-15679034 Wed, 11 Sep 2024 01:00:00 -0700 2985 2024 141 full false Episode 140 - Now is the Time to Create Your Holiday Campaign Episode 140 - Now is the Time to Create Your Holiday Campaign 8/28/24 - Episode 140

Episode Summary

In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign

]]> 8/28/24 - Episode 140

Episode Summary

In episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify store for increased traffic, and leveraging various marketing channels to maximize reach during the crucial holiday season. The podcast is designed to help Shopify merchants ensure they are fully prepared to capitalize on the holiday shopping rush.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-140-now-is-the-time-to-create-your-holiday-campaign

]]> Scott Austin Buzzsprout-15636032 Wed, 28 Aug 2024 01:00:00 -0700 1215 2024 140 full false Episode 139 - The Technical Details of Shopify Campaigns Episode 139 - The Technical Details of Shopify Campaigns 8/14/24 - Episode 139

Episode Summary

In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns

]]> 8/14/24 - Episode 139

Episode Summary

In this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered around World Lizard Day, and another for Custom Windsocks, tied to National Aviation Day. The episode covers key elements like landing pages, automatic discounts, and theme customizations.

Show Links


Video & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-139-the-technical-details-of-shopify-campaigns

]]> Scott Austin Buzzsprout-15566348 Wed, 14 Aug 2024 01:00:00 -0700 2056 2024 139 full false Episode 138 - Browse Abandonment Flow Episode 138 - Browse Abandonment Flow 7/31/24 - Episode 138

Episode Summary

In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.

Show Links

Klaviyo (affiliate) - https://jadepuma.com/klaviyo

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores

]]> 7/31/24 - Episode 138

Episode Summary

In Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavior and demographics, and sending multiple, nuanced emails to encourage conversions. He emphasizes that while browse abandonment flows may not drive the highest revenue, they are easy to set up and provide ongoing returns.

Show Links

Klaviyo (affiliate) - https://jadepuma.com/klaviyo

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-138-browse-abandonment-flows-in-shopify-stores

]]> Scott Austin Buzzsprout-15486273 Wed, 31 Jul 2024 01:00:00 -0700 695 2024 138 full false Episode 137 - Our New Shopify App Episode 137 - Our New Shopify App 7/17/24 - Episode 137

Episode Summary

In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid tier ($5/month or $50/year) that enhances the shopping experience with additional customer-facing sections. Austin emphasizes the app's performance benefits, affordability, and the extensive tutorial support provided.

Show Links

Flex Theme Sections App - https://apps.shopify.com/flex-theme-sections
Flex Theme (affiliate link) - https://jadepuma.com/flex

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-137-our-new-shopify-app

]]> 7/17/24 - Episode 137

Episode Summary

In Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid tier ($5/month or $50/year) that enhances the shopping experience with additional customer-facing sections. Austin emphasizes the app's performance benefits, affordability, and the extensive tutorial support provided.

Show Links

Flex Theme Sections App - https://apps.shopify.com/flex-theme-sections
Flex Theme (affiliate link) - https://jadepuma.com/flex

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-137-our-new-shopify-app

]]> Scott Austin Buzzsprout-15409258 Wed, 17 Jul 2024 01:00:00 -0700 495 2024 137 full false Episode 136 - Prime Day Campaigns for Shopify Stores Episode 136 - Prime Day Campaigns for Shopify Stores 7/3/24 - Episode 136

Episode Summary

This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.

For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.

Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

]]> 7/3/24 - Episode 136

Episode Summary

This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.

For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.

Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

]]> Scott Austin Buzzsprout-15333454 Wed, 03 Jul 2024 01:00:00 -0700 451 2024 136 full false Episode 135 - Shopify Flow: A Must Have App for Every Store Episode 135 - Shopify Flow: A Must Have App for Every Store  6/19/24 - Episode 135

Episode Summary

In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store 

]]>  6/19/24 - Episode 135

Episode Summary

In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store 

]]> Scott Austin Buzzsprout-15259393 Wed, 19 Jun 2024 01:00:00 -0700 621 2024 135 full false Episode 134 - Let's look at some Shopify Welcome Series Episode 134 - Let's look at some Shopify Welcome Series 6/5/24 - Episode 134

Episode Summary

In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series

]]> 6/5/24 - Episode 134

Episode Summary

In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.

Show Links

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series

]]> Scott Austin Buzzsprout-15173665 Wed, 05 Jun 2024 01:00:00 -0700 2145 2024 134 full false Episode 133 - Getting Your First 100 Sales Episode 133 - Getting Your First 100 Sales 5/22/24 - Episode 133

Episode Summary
 In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.

Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales

]]> 5/22/24 - Episode 133

Episode Summary
 In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.

Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales

]]> Scott Austin Buzzsprout-15078358 Wed, 22 May 2024 01:00:00 -0700 993 2024 133 full false Let's Review Some Shopify Stores Let's Review Some Shopify Stores 5/8/24 - Episode 132

Episode Summary
In this episode,  Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions 

]]> 5/8/24 - Episode 132

Episode Summary
In this episode,  Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions 

]]> Scott Austin Buzzsprout-15014158 Wed, 08 May 2024 01:00:00 -0700 3465 2024 132 full false Scorecard for your Shopify Store Scorecard for your Shopify Store 4/24/24 - Episode 131

Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store 

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions 

]]> 4/24/24 - Episode 131

Episode Summary
In this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store 

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions 

]]> Scott Austin Buzzsprout-14945245 Wed, 24 Apr 2024 01:00:00 -0700 873 2024 131 full false Episode 130 - 5Xing a Shopify Store Episode 130 - 5Xing a Shopify Store 4/10/24 - Episode 130

Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip.  JT has grown the revenue of his Shopify store 5X in the past year and a half.  Listen to him tell how has done this. 

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store 

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

]]> 4/10/24 - Episode 130

Episode Summary
In this episode, Scott Austin talks to JT, owner of ReptiChip.  JT has grown the revenue of his Shopify store 5X in the past year and a half.  Listen to him tell how has done this. 

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store 

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions

]]> Scott Austin Buzzsprout-14837078 Wed, 10 Apr 2024 01:00:00 -0700 3994 2024 130 full false Event Strategies for Shopify Stores Event Strategies for Shopify Stores  3/27/24 - Episode 129

Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.

SHOW LINKS

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]>  3/27/24 - Episode 129

Episode Summary
In this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening and asking questions can provide valuable insights into product-market fit. He provides a list of questions aimed at deepening understanding of customer needs and preferences. Additionally, he explains the psychological advantages of an "Enter to Win" campaign over discount offers for collecting email addresses, highlighting how excitement, anticipation, and the perception of winning a valuable prize can significantly increase participation and engagement. Austin outlines practical steps for setting up an email collection process using tools like Klaviyo and Shopify, and concludes by reiterating the dual goals of understanding customers better and efficiently collecting email addresses at events.

SHOW LINKS

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-129-getting-the-most-out-of-events

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]> Scott Austin Buzzsprout-14752793 Wed, 27 Mar 2024 01:00:00 -0700 910 2024 129 full false Making Your First Video Making Your First Video 3/13/24 - Episode 128

Episode Summary

This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]> 3/13/24 - Episode 128

Episode Summary

This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]> Scott Austin Buzzsprout-14665100 Wed, 13 Mar 2024 01:00:00 -0700 1732 2024 128 full false Building Your List Through Other Channels Building Your List Through Other Channels 2/28/24 - Episode 127

Episode Summary

In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.

The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.

The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.

The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]> 2/28/24 - Episode 127

Episode Summary

In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.

The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.

The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.

The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.

SHOW LINKS

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions  

]]> Scott Austin Buzzsprout-14568825 Wed, 28 Feb 2024 01:00:00 -0800 864 2024 127 full false Video Content in eCommerce Video Content in eCommerce 2/14/24 - Episode 126

Episode Summary

This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce

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]]> 2/14/24 - Episode 126

Episode Summary

This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce

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]]> Scott Austin Buzzsprout-14454899 Wed, 14 Feb 2024 01:00:00 -0800 1930 2024 126 full false How Aggressive is your Marketing? How Aggressive is your Marketing? 1/31/24 - Episode 125

Episode Summary

In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.

Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.

Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast

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]]> 1/31/24 - Episode 125

Episode Summary

In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.

Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.

Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.

TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast

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]]> Scott Austin Buzzsprout-14394802 Wed, 31 Jan 2024 01:00:00 -0800 2441 2024 125 full false Add This Page for SEO Add This Page for SEO 1/17/24 - Episode 124

Episode Summary

This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.

DISCOUNT CODE LINK

https://<your shop url>/discount/<your discount code>?redirect=/<your campaign / collection / product url >

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo

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]]> 1/17/24 - Episode 124

Episode Summary

This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.

DISCOUNT CODE LINK

https://<your shop url>/discount/<your discount code>?redirect=/<your campaign / collection / product url >

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo

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]]> Scott Austin Buzzsprout-14307758 Wed, 17 Jan 2024 01:00:00 -0800 437 2024 124 full false 47 Ideas for Post-Purchase eMail Flows 47 Ideas for Post-Purchase eMail Flows 1/3/24 - Episode 123

Episode Summary

In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).

Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.

The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.

Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.

For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.

The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows

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]]> 1/3/24 - Episode 123

Episode Summary

In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).

Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.

The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.

Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.

For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.

The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows

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]]> Scott Austin Buzzsprout-14224383 Wed, 03 Jan 2024 01:00:00 -0800 1289 2024 123 full false Using AI in Customer Support Using AI in Customer Support 12/20/23 - Episode 122

Episode Summary:

This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.

The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.

The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.

A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.

In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

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]]> 12/20/23 - Episode 122

Episode Summary:

This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.

The episode details a practical application where GPTs are used for customer support. By restricting the AI to a company's website, it can quickly provide relevant answers, enhancing the customer experience. This is particularly useful for smaller e-commerce brands that outsource their customer support, often resulting in slow and inadequate service due to lack of brand-specific knowledge. The GPTs can also be restricted to certain websites or incorporate uploaded files like product manuals for more precise information.

The process of setting up a GPT is explained through a step-by-step demonstration, showcasing how to create a customer support representative AI. The host emphasizes the importance of the AI's tone and the ability to tailor it to specific needs, such as being professional and empathetic for products related to recovery from injuries.

A limitation of the GPTs is mentioned: ChatGPT's query throttles, which restrict the number of queries. The quality of the GPT's responses depends on the quality of the content provided. The host advises regularly updating the website with new information from customer queries to ensure the GPT remains effective.

In conclusion, the host recommends using GPTs for brands on the paid plan of ChatGPT, emphasizing their ability to leverage existing content for accurate customer support responses.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

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]]> Scott Austin Buzzsprout-14163092 Wed, 20 Dec 2023 01:00:00 -0800 1247 2023 122 full false Color Palette for your Shopify Store Color Palette for your Shopify Store  12/6/23 - Episode 121

Key topics include:

  • Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity​​.
  • Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors​​.
  • Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics​​.
  • Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging​​.
  • Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices​​.
  • Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust​​.

This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand 

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]]>  12/6/23 - Episode 121

Key topics include:

  • Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity​​.
  • Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors​​.
  • Color Schemes: Discusses different color schemes such as triadic, tetradic, and monochromatic, highlighting their applications and effects on brand aesthetics​​.
  • Emotions and Meanings of Colors: Describes how various colors evoke specific emotions and associations, influencing customer perception and brand messaging​​.
  • Crafting a Color Palette: Offers a step-by-step guide on creating a brand's color palette, considering brand personality, target audience, and industry trends. It suggests using tools like ColorHexa for color selection and stresses the importance of a minimalist approach to color choices​​.
  • Implementing the Color Palette: Covers practical aspects of applying the color palette to a Shopify store, including theme customization, notification settings, and consistency across customer-facing apps. It advises against frequent changes to maintain brand consistency and trust​​.

This episode provides a comprehensive understanding of how to effectively choose and implement a color palette to enhance a Shopify brand's identity and customer appeal.

TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-121-creating-a-color-palette-for-your-shopify-brand 

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]]> Scott Austin Buzzsprout-14076319 Wed, 06 Dec 2023 01:00:00 -0800 1529 2023 121 full false Let's Review Some Black Friday Campaigns Let's Review Some Black Friday Campaigns 11/22/23 - Episode 120

This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.

He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.

Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.

Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.

Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:

  • Avoiding pop-ups during sales events and instead focusing on the shopping experience.
  • Creating a sense of urgency and indicating the end date of sales to motivate customers.
  • Including holiday theming and messaging to enhance the festive atmosphere.
  • Improving site navigation and product filtering options for better user experience.
  • Clearly indicating sale items and discounts to avoid customer confusion.

He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaigns

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]]> 11/22/23 - Episode 120

This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.

He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly ushering customers into the shopping experience. Scott notes that while the site he examines has good merchandising elements, such as a gift guide, it lacks a holiday theme and urgency in its Black Friday sales messaging.

Next, he looks at stores appearing in Google shopping ads and finds that many do not mention Black Friday in their product descriptions. He suggests that they could improve by being more specific about their sales and adding thematic elements to create a festive atmosphere.

Scott also reviews organic search results for Shopify stores, noting the difficulty for these stores to rank high on Google. He finds that these stores generally lack filters and sorting options, which could help customers find the best deals or products more easily.

Throughout the episode, Scott offers constructive criticism and suggestions for improvement, such as:

  • Avoiding pop-ups during sales events and instead focusing on the shopping experience.
  • Creating a sense of urgency and indicating the end date of sales to motivate customers.
  • Including holiday theming and messaging to enhance the festive atmosphere.
  • Improving site navigation and product filtering options for better user experience.
  • Clearly indicating sale items and discounts to avoid customer confusion.

He concludes by expressing surprise at the general lack of optimization in the Black Friday campaigns of the Shopify stores he reviewed, suggesting that there is significant room for improvement in their online marketing strategies.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-120-lets-review-some-black-friday-campaigns

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]]> Scott Austin Buzzsprout-13999524 Wed, 22 Nov 2023 01:00:00 -0800 2182 2023 120 full false Shopify Product Recommendations Done Right Shopify Product Recommendations Done Right 11/8/23 - Episode 119

The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right

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]]> 11/8/23 - Episode 119

The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For stores with product lines or franchises, like The Game Steward's board games, custom code can highlight related products. The key takeaway is to use recommendations to enhance, not distract from, the customer's shopping experience.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-119-shopify-recommended-products-done-right

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]]> Scott Austin Buzzsprout-13908355 Wed, 08 Nov 2023 01:00:00 -0800 1067 2023 119 full false AI Images in your Shopify Store AI Images in your Shopify Store 10/25/23 - Episode 118

Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.

Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.

Recent Advancements: He notes recent improvements in graphics and image generation from AI.

Tools for AI Image Generation: Scott covers two main tools:

Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.
Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.

Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:

Creating graphics for podcast episodes.
Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.
Producing images for e-commerce, like store owners in front of their shops or families during Easter.

Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.

Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store 

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]]> 10/25/23 - Episode 118

Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.

Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.

Recent Advancements: He notes recent improvements in graphics and image generation from AI.

Tools for AI Image Generation: Scott covers two main tools:

Dolly three from Openai: This tool allows users to create specifications for image generation. It's now integrated with Chat GPT, making image generation even easier.
Adobe Photoshop: Adobe has incorporated AI tools into its suite, enhancing graphic design capabilities.

Practical Use Cases: Scott provides several examples of how he uses these tools in his agency:

Creating graphics for podcast episodes.
Generating images for specific client needs, such as campers by a campfire or a snake on coconut substrate.
Producing images for e-commerce, like store owners in front of their shops or families during Easter.

Challenges with AI Image Generation: While AI can produce impressive results, it's not always perfect. Scott mentions instances where the AI didn't follow specific instructions or produced images that were slightly off in terms of realism or context.

Conclusion: Scott concludes by highlighting the potential of AI in image generation, especially for e-commerce. However, he also emphasizes the need for human intervention to ensure the images align with specific requirements.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store 

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]]> Scott Austin Buzzsprout-13821369 Wed, 25 Oct 2023 01:00:00 -0700 2979 2023 118 full false Bundles in Your Shopify Store Bundles in Your Shopify Store 10/11/23 - Episode 117

Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-store

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]]> 10/11/23 - Episode 117

Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to bundling, the Shopify Bundles app is worth considering. It's essential to focus on customer needs and use personas to design impactful bundles.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-117-bundles-in-your-shopify-store

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]]> Scott Austin Buzzsprout-13741119 Wed, 11 Oct 2023 01:00:00 -0700 629 2023 117 full false Dynamic Sources in Your Shopify Store Dynamic Sources in Your Shopify Store 9/27/23 - Episode 116

Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templates

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]]> 9/27/23 - Episode 116

Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Scott also mentions some limitations, like not every theme setting having a dynamic source and the need for code edits in certain scenarios. He encourages listeners to explore dynamic sources to simplify store maintenance, despite the learning curve involved.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-116-structured-data-and-templates

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]]> Scott Austin Buzzsprout-13646245 Wed, 27 Sep 2023 01:00:00 -0700 1021 2023 116 full false Easy Yet Powerful Filters Easy Yet Powerful Filters 9/13/23 - Episode 115

Overview:

  • Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.
  • The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.

Tools Needed:

  1. Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.
  2. Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.

Steps to Implement Filters:

1. Define Your Taxonomy:

  • Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).

2. Use Metafields:

  • Go to Shopify settings and then to custom data to define metafields.
  • Metafields can be set to have a dropdown menu of options, ensuring consistency.

3. Enable Faceted Filtering in Theme:

  • Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.

4. Set Up Filters in Search and Discovery App:

  • Use the metafield values you've defined to set up filters.

5. Automate with Shopify Flow:

  • Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").

6. Use Metafields in Collections:

  • You can now also create collections based on metafield values, ensuring consistency across your store.

Additional Tips:

  • The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.

The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.


VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store

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]]> 9/13/23 - Episode 115

Overview:

  • Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.
  • The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.

Tools Needed:

  1. Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.
  2. Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.

Steps to Implement Filters:

1. Define Your Taxonomy:

  • Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).

2. Use Metafields:

  • Go to Shopify settings and then to custom data to define metafields.
  • Metafields can be set to have a dropdown menu of options, ensuring consistency.

3. Enable Faceted Filtering in Theme:

  • Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.

4. Set Up Filters in Search and Discovery App:

  • Use the metafield values you've defined to set up filters.

5. Automate with Shopify Flow:

  • Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").

6. Use Metafields in Collections:

  • You can now also create collections based on metafield values, ensuring consistency across your store.

Additional Tips:

  • The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.

The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.


VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store

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]]> Scott Austin Buzzsprout-13565500 Wed, 13 Sep 2023 01:00:00 -0700 1386 2023 115 full false Digital Creators Digital Creators 8/30/23 - Episode 114

The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators 

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]]> 8/30/23 - Episode 114

The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators 

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]]> Scott Austin Buzzsprout-13435014 Wed, 30 Aug 2023 01:00:00 -0700 2011 2023 114 full false Trademarks for Your Brand Trademarks for Your Brand 8/16/23 - Episode 113

The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:

  1. Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.
  2. Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.
  3. Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.
  4. Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.
  5. Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

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]]> 8/16/23 - Episode 113

The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:

  1. Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.
  2. Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.
  3. Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.
  4. Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.
  5. Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand

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]]> Scott Austin Buzzsprout-13394805 Wed, 16 Aug 2023 01:00:00 -0700 3078 2023 113 full false Help Your Customers Make Decisions Help Your Customers Make Decisions 8/2/23 - Episode 112

In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions

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]]> 8/2/23 - Episode 112

In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions

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]]> Scott Austin Buzzsprout-13313341 Wed, 02 Aug 2023 01:00:00 -0700 1016 2023 112 full false Telling Your Brand's Story Telling Your Brand's Story 7/19/23 - Episode 111

In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.

Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.

Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page

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]]> 7/19/23 - Episode 111

In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.

Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.

Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.

VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page

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]]> Scott Austin Buzzsprout-13233087 Wed, 19 Jul 2023 01:00:00 -0700 1043 2023 111 full false Mastering Your Klaviyo Welcome Series Mastering Your Klaviyo Welcome Series 7/5/23 - Episode 110

Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.

FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series  

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]]> 7/5/23 - Episode 110

Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.

FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series  

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]]> Scott Austin Buzzsprout-13149327 Wed, 05 Jul 2023 01:00:00 -0700 811 2023 110 full false Getting Started with Google Ads in your Shopify Store Getting Started with Google Ads in your Shopify Store 6/21/23 - Episode 109.

In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr.  Andrew explains how Shopify store owners can get started with Google advertising.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-store

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]]> 6/21/23 - Episode 109.

In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr.  Andrew explains how Shopify store owners can get started with Google advertising.

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]]> Scott Austin Buzzsprout-13015809 Wed, 21 Jun 2023 01:00:00 -0700 3357 2023 109 full false Episode 108 - Getting Started with eMail Campaigns for your Shopify Store Episode 108 - Getting Started with eMail Campaigns for your Shopify Store 6/7/23 - Episode 108.

In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.

Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.

Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.

Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.

He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.

The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.

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TRANSCRIPT

]]> 6/7/23 - Episode 108.

In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.

Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and relevant content.

Campaigns are one-time send emails used for newsletters, sales promotions, and broad communication. These emails are not based on specific customer actions but can be tailored to specific segments of the email list based on criteria like purchase history or geography.

Austin advises stores to first focus on flows due to their automated nature. However, he emphasizes the importance of campaigns, noting that they can account for half of the email revenue in a mature Klaviyo implementation.

He also details the process of setting up an email campaign using the example of a "Free Gift with Purchase" promotion, illustrating how this can be more economically beneficial for a store than a traditional percentage-off discount.

The podcast covers everything from selecting the free gift and calculating potential profit margins, to establishing campaign timelines, creating landing pages and setting up on-site promotions. It also provides detailed instructions on how to use Shopify's automatic discounts and the best practices for creating and scheduling campaign emails in Klaviyo.

SHOW LINKS

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TRANSCRIPT

]]> Scott Austin Buzzsprout-12973263 Wed, 07 Jun 2023 01:00:00 -0700 1040 2023 108 full false Consult with ClubTech Golf Consult with ClubTech Golf 5/24/23 - Episode 107.

In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.

SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golf

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]]> 5/24/23 - Episode 107.

In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.

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]]> Scott Austin Buzzsprout-12870762 Wed, 24 May 2023 01:00:00 -0700 4716 2023 107 full false Episode 106 - Shopify Email Branding: Elevating Customer Experience Episode 106 - Shopify Email Branding: Elevating Customer Experience 5/10/23 - Episode 106.

In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.

The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.

The process of customizing email notifications involves four steps:

  1. Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.
  2. Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.
  3. Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.
  4. Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.

In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails

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]]> 5/10/23 - Episode 106.

In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.

The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a solution for creating consistent branding in Shopify email notifications using Klaviyo, an email marketing platform.

The process of customizing email notifications involves four steps:

  1. Create universal content for Shopify templates in Klaviyo, including header and footer sections that can be used across all email templates.
  2. Create a unique template for each Shopify notification, using Klaviyo's starting templates and editing the content to match the store's brand voice.
  3. Export the template to Shopify by copying the HTML code from Klaviyo and pasting it into the appropriate notification in Shopify Admin.
  4. Test the new template by previewing it in Shopify, sending a test email, and acting as a customer to ensure the notification works as intended.

In summary, implementing consistent branding across Shopify email notifications requires some effort but significantly contributes to the overall brand-building process, helping stores stand out from competitors.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-106-add-rich-branding-to-your-shopify-notification-emails

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]]> Scott Austin Buzzsprout-12801804 Wed, 10 May 2023 01:00:00 -0700 1029 2023 106 full false Episode 105 - Images in Your Shopify Store Episode 105 - Images in Your Shopify Store 4/26/23 - Episode 105.

In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.

Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.

Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store


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]]> 4/26/23 - Episode 105.

In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.

Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for graphics when SVG is unavailable, and WEBP for better compression. He also explains where images are stored in the Shopify Admin and provides best practices for image management.

Image editing software discussed in the episode includes Adobe Photoshop, Illustrator, and Premiere Pro, as well as open-source tools like GIMP, BIMP, Inkscape, and Canva. Scott wraps up by highlighting Shopify's improvements, such as support for more file types and image optimization services, allowing users to focus on growing their businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-105-all-about-images-in-your-shopify-store


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]]> Scott Austin Buzzsprout-12707287 Wed, 26 Apr 2023 01:00:00 -0700 1030 2023 105 full false Episode 104 - Should You Upgrade to Shopify Plus Episode 104 - Should You Upgrade to Shopify Plus 4/12/23 - Episode 104.  In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus 

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]]> 4/12/23 - Episode 104.  In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott shares a decision-making tool in the form of an Excel file to help businesses calculate which Shopify plan is most cost-effective for them. While he acknowledges that some stores may need to upgrade to Plus for specific features, he believes this is the case for only about 5% of businesses.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-104-should-you-upgrade-to-shopify-plus 

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]]> Scott Austin Buzzsprout-12617548 Wed, 12 Apr 2023 01:00:00 -0700 480 2023 104 full false Harness the Power of ChatGPT for Your Shopify Store Harness the Power of ChatGPT for Your Shopify Store 3/29/23 - Episode 103.  In this episode, I talk about the rapidly exploding developments happening in AI.  I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store

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]]> 3/29/23 - Episode 103.  In this episode, I talk about the rapidly exploding developments happening in AI.  I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-store

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]]> Scott Austin Buzzsprout-12521119 Wed, 29 Mar 2023 01:00:00 -0700 1596 full false Google Analytics 4 and Shopify Google Analytics 4 and Shopify 3/15/23 - Episode 102.  In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store

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]]> 3/15/23 - Episode 102.  In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-store

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]]> Scott Austin Buzzsprout-12426444 Wed, 15 Mar 2023 01:00:00 -0700 463 2023 102 full false Wholesale in your Shopify Store Wholesale in your Shopify Store 3/1/23 - Episode 101.  In this episode, I explain the best practices for building a wholesale store in Shopify.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-store

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]]> 3/1/23 - Episode 101.  In this episode, I explain the best practices for building a wholesale store in Shopify.

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]]> Scott Austin Buzzsprout-12334081 Wed, 01 Mar 2023 01:00:00 -0800 1365 2023 101 full false Episode 100 - Review of Shopify Improvements Episode 100 - Review of Shopify Improvements 2/15/23 - Episode 100.  In this episode, I review the recent product improvements made by Shopify to the platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopify

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]]> 2/15/23 - Episode 100.  In this episode, I review the recent product improvements made by Shopify to the platform.

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]]> Scott Austin Buzzsprout-12247968 Wed, 15 Feb 2023 01:00:00 -0800 1414 2023 100 full false Review of Some Shopify Stores Review of Some Shopify Stores 2/1/23 - Episode 99.  In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.

VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

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]]> 2/1/23 - Episode 99.  In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.

VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores

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]]> Scott Austin Buzzsprout-12142636 Wed, 01 Feb 2023 01:00:00 -0800 3642 2023 99 full false Review of the Flex Theme for Shopify Stores Review of the Flex Theme for Shopify Stores 1/18/23 - Episode 98.  In this episode, I give an updated review of my favorite Shopify theme, Flex.

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]]> 1/18/23 - Episode 98.  In this episode, I give an updated review of my favorite Shopify theme, Flex.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-stores

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]]> Scott Austin Buzzsprout-12049416 Wed, 18 Jan 2023 01:00:00 -0800 1027 2023 98 full false Your First Facebook Ad Campaign Your First Facebook Ad Campaign 1/4/23 - Episode 97.  In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store

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]]> 1/4/23 - Episode 97.  In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-store

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]]> Scott Austin Buzzsprout-11922295 Wed, 04 Jan 2023 01:00:00 -0800 6230 2023 97 full false How to Kickstart Creating Copy for your Shopify Store How to Kickstart Creating Copy for your Shopify Store 12/21/22 - Episode 96.  In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store

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]]> 12/21/22 - Episode 96.  In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store

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]]> Scott Austin Buzzsprout-11891015 Wed, 21 Dec 2022 01:00:00 -0800 915 2022 96 full false A/B Testing in your Shopify Store - Part 2 A/B Testing in your Shopify Store - Part 2 12/7/22 - Episode 95.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2

Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

]]> 12/7/22 - Episode 95.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2

Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

]]> Scott Austin Buzzsprout-11728375 Wed, 07 Dec 2022 01:00:00 -0800 2266 2022 95 full false A/B Testing in your Shopify Store - Part 1 A/B Testing in your Shopify Store - Part 1 11/23/22 - Episode 94.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

]]> 11/23/22 - Episode 94.  In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-store

SHOW LINKS

]]> Scott Austin Buzzsprout-11728303 Wed, 23 Nov 2022 01:00:00 -0800 3565 2022 94 full false Gift Guides in your Shopify Store Gift Guides in your Shopify Store 11/05/22 - Episode 93.  In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store 

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store 

SHOW LINKS

]]> 11/05/22 - Episode 93.  In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store 

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store 

SHOW LINKS

]]> Scott Austin Buzzsprout-11637828 Wed, 09 Nov 2022 01:00:00 -0800 1770 2022 93 full false The Hardware Setup for your Shopify Store The Hardware Setup for your Shopify Store 10/26/22 - Episode 92.  In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store

SHOW LINKS

]]> 10/26/22 - Episode 92.  In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-store

SHOW LINKS

]]> Scott Austin Buzzsprout-11549479 Wed, 26 Oct 2022 01:00:00 -0700 961 2022 92 full false Community Building with Crazy for Ewe Community Building with Crazy for Ewe 10/12/22 - Episode 91.  In this episode, I talk to Ellen Lewis from Crazy for Ewe.  Ellen talks to us about how she builds community for her knitting business.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe

SHOW LINKS

]]> 10/12/22 - Episode 91.  In this episode, I talk to Ellen Lewis from Crazy for Ewe.  Ellen talks to us about how she builds community for her knitting business.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-ewe

SHOW LINKS

]]> Scott Austin Buzzsprout-11391457 Wed, 12 Oct 2022 01:00:00 -0700 3361 2022 91 full false Quality Checking Tools for your Shopify Store Quality Checking Tools for your Shopify Store 09/24/22 - Episode 90.  In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store

SHOW LINKS

]]> 09/24/22 - Episode 90.  In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-store

SHOW LINKS

]]> Scott Austin Buzzsprout-11378669 Wed, 28 Sep 2022 01:00:00 -0700 1490 2022 90 full false Shopify Riches in Motocross Niches with Ryno Power Shopify Riches in Motocross Niches with Ryno Power 09/14/22 - Episode 89.  In this episode, I talk to Ryan McCarthy.  He's the CEO of Ryno Power, a nutritional supplement brand that has grown to 7 figures by focussing the marketing on niche audiences.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-89-shopify-riches-in-motocross-niches-with-ryno-power

SHOW LINKS

]]> 09/14/22 - Episode 89.  In this episode, I talk to Ryan McCarthy.  He's the CEO of Ryno Power, a nutritional supplement brand that has grown to 7 figures by focussing the marketing on niche audiences.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-89-shopify-riches-in-motocross-niches-with-ryno-power

SHOW LINKS

]]> Scott Austin Buzzsprout-11251966 Wed, 14 Sep 2022 01:00:00 -0700 4014 2022 89 full false Successful Shopify SEO with OrthoBracing Successful Shopify SEO with OrthoBracing 08/31/22 - Episode 88.  In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracing

SHOW LINKS

]]> 08/31/22 - Episode 88.  In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracing

SHOW LINKS

]]> Scott Austin Buzzsprout-11171441 Wed, 31 Aug 2022 01:00:00 -0700 3418 2022 88 full false Successful Shopify SEO with eBike Generation Successful Shopify SEO with eBike Generation 08/17/22 - Episode 87.  In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation 

SHOW LINKS

]]> 08/17/22 - Episode 87.  In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation 

SHOW LINKS

]]> Scott Austin Buzzsprout-11092327 Wed, 17 Aug 2022 01:00:00 -0700 4509 2022 87 full false You Don't Need a Shopify App for That You Don't Need a Shopify App for That 08/03/22 - Episode 86.  In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-that

SHOW LINKS

]]> 08/03/22 - Episode 86.  In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-that

SHOW LINKS

]]> Scott Austin Buzzsprout-11057936 Wed, 03 Aug 2022 01:00:00 -0700 2075 2022 86 full false Migrating Your Store to Shopify Migrating Your Store to Shopify 07/20/22 - Episode 85.  In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopify

SHOW LINKS

]]> 07/20/22 - Episode 85.  In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopify

SHOW LINKS

]]> Scott Austin Buzzsprout-10972452 Wed, 20 Jul 2022 01:00:00 -0700 1110 2022 85 full false More Rich Product Content in Your Shopify Store More Rich Product Content in Your Shopify Store 07/06/22 - Episode 84.  In this episode, I'll show you more examples of stores that have rich content on their product pages.  All of these stores are using newer, Online Store 2.0 themes.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

SHOW LINKS


HELP THE PODCAST

]]> 07/06/22 - Episode 84.  In this episode, I'll show you more examples of stores that have rich content on their product pages.  All of these stores are using newer, Online Store 2.0 themes.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-store

SHOW LINKS


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]]> Scott Austin Buzzsprout-10895558 Wed, 06 Jul 2022 01:00:00 -0700 2500 2022 84 full false Ecommerce SEO with The Game Steward Ecommerce SEO with The Game Steward 6/22/22 - Episode 823.  In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO.  So you'll get actionable SEO best practices from a stare that has been very successful with SEO.

SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-steward

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]]> 6/22/22 - Episode 823.  In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO.  So you'll get actionable SEO best practices from a stare that has been very successful with SEO.

SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-steward

SHOW LINKS

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]]> Scott Austin Buzzsprout-10816281 Wed, 22 Jun 2022 01:00:00 -0700 4281 2022 83 full false Let's Review Some Shopify Stores Let's Review Some Shopify Stores 6/8/22 - Episode 82.  In this episode, I review three, randomly picked Shopify stores.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

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]]> 6/8/22 - Episode 82.  In this episode, I review three, randomly picked Shopify stores.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

SHOW LINKS

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]]> Scott Austin Buzzsprout-10741788 Wed, 08 Jun 2022 01:00:00 -0700 2458 2022 82 full false Best Practices for Online Store 2.0 Best Practices for Online Store 2.0 5/15/22 - Episode 81.  I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

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]]> 5/15/22 - Episode 81.  I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0

SHOW LINKS

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]]> Scott Austin Buzzsprout-10663217 Wed, 25 May 2022 01:00:00 -0700 1015 2022 81 full false Episode 80 - Recent Improvements from Shopify Episode 80 - Recent Improvements from Shopify 5/11/22 - Episode 80.  Learn about all the improvements that Shopify has made to the platform in the last 9 months.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopify

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]]> 5/11/22 - Episode 80.  Learn about all the improvements that Shopify has made to the platform in the last 9 months.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopify

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]]> Scott Austin Buzzsprout-10578212 Wed, 11 May 2022 01:00:00 -0700 1318 2022 80 full false Outsourcing Help in your Shopify Store Outsourcing Help in your Shopify Store 4/27/22 - Episode 79.  In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-store

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]]> 4/27/22 - Episode 79.  In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-store

SHOW LINKS

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]]> Scott Austin Buzzsprout-10451012 Wed, 27 Apr 2022 01:00:00 -0700 2003 2022 79 full false Protect Yourself from Identity Theft Protect Yourself from Identity Theft 4/13/22 - Episode 78.  This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theft

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]]> 4/13/22 - Episode 78.  This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theft

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]]> Scott Austin Buzzsprout-10409710 Wed, 13 Apr 2022 01:00:00 -0700 469 2022 78 full false The Software Stack for your Shopify Store The Software Stack for your Shopify Store 3/30/22 - Episode 77.  This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-store 

HELP THE PODCAST

]]> 3/30/22 - Episode 77.  This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-store 

HELP THE PODCAST

]]> Scott Austin Buzzsprout-10329383 Wed, 30 Mar 2022 01:00:00 -0700 1160 2022 77 full false Create Your First Brand Style Guidelines Create Your First Brand Style Guidelines 3/16/22 - Episode 76.  This episode explains how to create the first Brand Style Guidelines for your Shopify store.  Theme code is also provided that you can use to document your guidelines.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelines

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]]> 3/16/22 - Episode 76.  This episode explains how to create the first Brand Style Guidelines for your Shopify store.  Theme code is also provided that you can use to document your guidelines.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelines

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]]> Scott Austin Buzzsprout-10255566 Wed, 16 Mar 2022 01:00:00 -0700 845 2022 76 full false Consult with Delafield Quilt Company Consult with Delafield Quilt Company 3/2/22 - Episode 75.  This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company 

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]]> 3/2/22 - Episode 75.  This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company 

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]]> Scott Austin Buzzsprout-10127484 Wed, 02 Mar 2022 01:00:00 -0800 3574 2022 75 full false Consult with Bixby Chocolate Consult with Bixby Chocolate 2/16/22 - Episode 74.  This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolate

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

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]]> 2/16/22 - Episode 74.  This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolate

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

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]]> Scott Austin Buzzsprout-10025525 Wed, 16 Feb 2022 01:00:00 -0800 5179 2022 74 full false Consult with Hest Consult with Hest 2/2/22 - Episode 73.  This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

SHOW LINKS

HELP THE PODCAST

]]> 2/2/22 - Episode 73.  This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hest

SHOW LINKS

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]]> Scott Austin Buzzsprout-9918919 Wed, 02 Feb 2022 01:00:00 -0800 2661 2022 73 full false Getting the Most Out of Klaviyo Getting the Most Out of Klaviyo
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]]>
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]]> Scott Austin Buzzsprout-9910389 Wed, 19 Jan 2022 01:00:00 -0800 1061 2022 72 full false Consult with 4th Moon Toys Consult with 4th Moon Toys 1/5/22 - Episode 71.  This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys.  This business has the unique problem of limited inventory that is not easily replaced.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

SHOW LINKS

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]]> 1/5/22 - Episode 71.  This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys.  This business has the unique problem of limited inventory that is not easily replaced.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys

SHOW LINKS

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]]> Scott Austin Buzzsprout-9826549 Wed, 05 Jan 2022 01:00:00 -0800 4448 2022 71 full false Rich Product Content in Your Shopify Store Rich Product Content in Your Shopify Store 12/22/21 - Episode 70.  In this episode, I'll show you examples of stores that have rich content on their product pages.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

SHOW LINKS


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]]> 12/22/21 - Episode 70.  In this episode, I'll show you examples of stores that have rich content on their product pages.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-store

SHOW LINKS


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]]> Scott Austin Buzzsprout-9751604 Wed, 22 Dec 2021 01:00:00 -0800 2547 2021 70 full false Restricting Access in Your Shopify Store Restricting Access in Your Shopify Store 12/8/21 - Episode 69.  In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store.  You can do this store-wide, page-by-page or with elements on a page.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

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]]> 12/8/21 - Episode 69.  In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store.  You can do this store-wide, page-by-page or with elements on a page.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

SHOW LINKS


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]]> Scott Austin Buzzsprout-9669533 Wed, 08 Dec 2021 01:00:00 -0800 759 2021 69 full false DNS Overview for Shopify Stores DNS Overview for Shopify Stores 11/24/21 - Episode 68.  In this episode, I'll give an overview of DNS.  Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

HELP THE PODCAST

]]> 11/24/21 - Episode 68.  In this episode, I'll give an overview of DNS.  Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-stores

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9589776 Wed, 24 Nov 2021 01:00:00 -0800 803 2021 68 full false Let's Review Some Shopify Stores Let's Review Some Shopify Stores 11/10/21 - Episode 67.  In this episode, I'll review three Shopify stores and let you know my impressions of them.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-stores

HELP THE PODCAST

]]> 11/10/21 - Episode 67.  In this episode, I'll review three Shopify stores and let you know my impressions of them.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-stores

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]]> Scott Austin Buzzsprout-9504434 Wed, 10 Nov 2021 01:00:00 -0800 3172 2021 67 full false How to Work with Customer Support How to Work with Customer Support 10/27/21 - Episode 66.  In this episode, I'll cover my best practices when dealing with customer support.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-support

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]]> 10/27/21 - Episode 66.  In this episode, I'll cover my best practices when dealing with customer support.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-support

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]]> Scott Austin Buzzsprout-9440531 Wed, 27 Oct 2021 01:00:00 -0700 918 2021 66 full false Adding Buyer's Guides to your Shopify Store Adding Buyer's Guides to your Shopify Store 10/13/21 - Episode 65.  In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-store

HELP THE PODCAST

]]> 10/13/21 - Episode 65.  In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-store

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9345673 Wed, 13 Oct 2021 01:00:00 -0700 891 2021 65 full false Your First Holiday Campaign Your First Holiday Campaign 9/29/21 - Episode 64.  In this episode, I'll help you create your first holiday campaign.  I'll keep you focussed on the three essential pillars of a holiday campaign.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign

HELP THE PODCAST

]]> 9/29/21 - Episode 64.  In this episode, I'll help you create your first holiday campaign.  I'll keep you focussed on the three essential pillars of a holiday campaign.

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaign

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9278323 Wed, 29 Sep 2021 01:00:00 -0700 907 2021 64 full false Google Tools for your Shopify Store Google Tools for your Shopify Store 9/15/21 - Episode 63.  In this episode, I go through many of the different Google tools and services that you will use with your Shopify store.  I'll explain what each one is used for and give you guidance on how to connect them.

SHOW LINKS

  • Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-store
  • Setting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store 
  • Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-store
  • Connecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-store
  • Google Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM
  • Google Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store 

HELP THE PODCAST

]]> 9/15/21 - Episode 63.  In this episode, I go through many of the different Google tools and services that you will use with your Shopify store.  I'll explain what each one is used for and give you guidance on how to connect them.

SHOW LINKS

  • Setting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-store
  • Setting up Google Analytics for your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-28-setting-up-google-analytics-in-your-shopify-store 
  • Setting up Google My Business - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-14-step-1-of-seo-for-your-shopify-store
  • Connecting Google Search Console and Google Analytics - https://jadepuma.com/blogs/shopify-tutorials/connecting-google-search-console-and-google-analytics-for-your-shopify-store
  • Google Ads - https://www.youtube.com/playlist?list=PL1vNrn711L8TabCKAbtEpmTb8vr8q6mfM
  • Google Tag Manager - https://www.youtube.com/playlist?list=PL92pEp_0XVLpEse3d2i-zv034Vyi64gmF

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-63-google-tools-for-your-shopify-store 

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9182485 Wed, 15 Sep 2021 01:00:00 -0700 860 2021 63 full false Why Shopify in 2021 Why Shopify in 2021 9/1/21 - Episode 62.  In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022

HELP THE PODCAST

]]> 9/1/21 - Episode 62.  In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.

SHOW LINKS

SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9107219 Wed, 01 Sep 2021 01:00:00 -0700 1165 2021 62 full false Linear Shopping Experiences in Shopify Stores Linear Shopping Experiences in Shopify Stores 8/18/21 - Episode 61.  In this episode, I explain a concept that I call Linear Shopping Experiences.  I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 8/18/21 - Episode 61.  In this episode, I explain a concept that I call Linear Shopping Experiences.  I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-9047450 Wed, 18 Aug 2021 01:00:00 -0700 1105 2021 61 full false John's Crazy Socks John's Crazy Socks 8/4/21 - Episode 60.  In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in.  Hear how they got their mission-based business started and how they have grown their business.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 8/4/21 - Episode 60.  In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in.  Hear how they got their mission-based business started and how they have grown their business.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8928395 Wed, 04 Aug 2021 01:00:00 -0700 4188 2021 60 full false Seasonal Products in your Shopify Store Seasonal Products in your Shopify Store 7/21/21 - Episode 59.  In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 7/21/21 - Episode 59.  In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8884507 Wed, 21 Jul 2021 01:00:00 -0700 1041 2021 59 full false Shopify Unite 2021 Shopify Unite 2021 7/7/21 - Episode 58.  In this episode, I cover the recent announcements from Shopify at their Unite conference.  I also give you my recommendations on how to factor them into your plans.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 7/7/21 - Episode 58.  In this episode, I cover the recent announcements from Shopify at their Unite conference.  I also give you my recommendations on how to factor them into your plans.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8811205 Wed, 07 Jul 2021 01:00:00 -0700 760 2021 58 full false WebP Images in your Shopify Store WebP Images in your Shopify Store 6/23/21 - Episode 57.  In this episode, I cover the WebP image format and how it is used in Shopify stores.  Learn how different browsers get different images.  And get my recommendations on how to pre-process your images before uploading them to your Shopify store.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 6/23/21 - Episode 57.  In this episode, I cover the WebP image format and how it is used in Shopify stores.  Learn how different browsers get different images.  And get my recommendations on how to pre-process your images before uploading them to your Shopify store.

SHOW LINKS

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8736128 Wed, 23 Jun 2021 01:00:00 -0700 774 2021 57 full false Fonts in your Shopify Store Fonts in your Shopify Store 6/9/21 - Episode 56.  Learn about the differences between fonts.  Get three strategies on how to pick the fonts for your new Shopify brand.

SHOW LINKS

SHOW TRANSCRIPT 

HELP THE PODCAST

]]> 6/9/21 - Episode 56.  Learn about the differences between fonts.  Get three strategies on how to pick the fonts for your new Shopify brand.

SHOW LINKS

SHOW TRANSCRIPT 

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8659964 Wed, 09 Jun 2021 01:00:00 -0700 865 2021 56 full false ALT Text in your Shopify Store ALT Text in your Shopify Store 5/26/21 - Episode 55.  In this episode, I cover ALT text in your Shopify store.  What is ALT text?  Why is it important?  How to edit ALT text.  And best practices.

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 5/26/21 - Episode 55.  In this episode, I cover ALT text in your Shopify store.  What is ALT text?  Why is it important?  How to edit ALT text.  And best practices.

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-8575070 Wed, 26 May 2021 01:00:00 -0700 886 2021 55 full false TikTok Exploded My Shopify Business TikTok Exploded My Shopify Business 5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok. 

SHOW LINKS

SHOW TRANSCRIPT 

]]> 5/12/21 - Episode 54.  Learn how GripClean sold out all of their inventory by going viral on TikTok. 

SHOW LINKS

SHOW TRANSCRIPT 

]]> Scott Austin Buzzsprout-8475762 Wed, 12 May 2021 01:00:00 -0700 2918 2021 54 full false Recent Improvements from Shopify Recent Improvements from Shopify 4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months. 

SHOW TRANSCRIPT AND NOTES

]]> 4/28/21 - Episode 53.  Learn about all the improvements that Shopify has made to the platform in the last 6 months. 

SHOW TRANSCRIPT AND NOTES

]]> Scott Austin Buzzsprout-8403705 Wed, 28 Apr 2021 01:00:00 -0700 1303 2021 53 full false SEO Link Building for your Shopify Store SEO Link Building for your Shopify Store 4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy.

Show Links


SHOW TRANSCRIPT

]]> 4/14/21 - Episode 52.  Learn that an effective SEO program needs to have a link-building strategy.  And get 11 ideas to apply to your link-building strategy.

Show Links


SHOW TRANSCRIPT

]]> Scott Austin Buzzsprout-8316628 Wed, 14 Apr 2021 01:00:00 -0700 1263 2021 52 full false Ensuring Your Shopify Store is Responsive Ensuring Your Shopify Store is Responsive 3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

Show Links


SHOW TRANSCRIPT

]]> 3/31/21 - Episode 51.  Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.

Show Links


SHOW TRANSCRIPT

]]> Scott Austin Buzzsprout-8229224 Wed, 31 Mar 2021 01:00:00 -0700 644 2021 51 full false Messaging in your Shopify Store Messaging in your Shopify Store 3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

Show Links


SHOW TRANSCRIPT

]]> 3/17/21 - Episode 50.  Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.

Show Links


SHOW TRANSCRIPT

]]> Scott Austin Buzzsprout-8141190 Wed, 17 Mar 2021 01:00:00 -0700 946 2021 50 full false Express Checkout in Your Shopify Store Express Checkout in Your Shopify Store 3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store.

SHOW TRANSCRIPT

]]> 3/3/21 - Episode 49.  Learn about the nuances of express checkout for your Shopify store.  And get my recommendations on how to best implement it in your store.

SHOW TRANSCRIPT

]]> Scott Austin Buzzsprout-8049214 Wed, 03 Mar 2021 01:00:00 -0800 747 2021 49 full false Landing Pages for Your Shopify Store Landing Pages for Your Shopify Store 2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. 

SHOW TRANSCRIPT

Show Links

]]> 2/17/21 - Episode 48.  Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. 

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-7869727 Wed, 17 Feb 2021 01:00:00 -0800 1809 2021 48 full false Making a Maintainable Shopify Store Making a Maintainable Shopify Store 2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

SHOW TRANSCRIPT

Show Links

]]> 2/3/21 - Episode 47.  Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-7599988 Wed, 03 Feb 2021 01:00:00 -0800 832 2021 47 full false Maintaining SEO Continuity in your Shopify Store Maintaining SEO Continuity in your Shopify Store 1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

]]> 1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-7345819 Wed, 20 Jan 2021 01:00:00 -0800 858 2021 46 full false Setting Up and Using Search Console with your Shopify Store Setting Up and Using Search Console with your Shopify Store 1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

]]> 1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-7119871 Wed, 06 Jan 2021 01:00:00 -0800 1073 2021 45 full false Consult with Piano Gift Ideas Consult with Piano Gift Ideas 12/23/20 - Episode 44

SHOW TRANSCRIPT

Show Links

]]> 12/23/20 - Episode 44

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-6975865 Wed, 23 Dec 2020 01:00:00 -0800 4045 2020 44 full false User Testing Your Shopify Store User Testing Your Shopify Store 12/9/20 - Episode 43

Here's a detailed checklist for you to follow when doing user testing on your Shopify store. 

SHOW TRANSCRIPT

Show Links

]]> 12/9/20 - Episode 43

Here's a detailed checklist for you to follow when doing user testing on your Shopify store. 

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-6726850 Wed, 09 Dec 2020 01:00:00 -0800 1004 2020 43 full false A Conversation with Cattlemen's Coffee A Conversation with Cattlemen's Coffee 11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

SHOW TRANSCRIPT

Show Links

]]> 11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-6526492 Wed, 25 Nov 2020 01:00:00 -0800 4061 2020 42 full false Let Your Customers Design Your Shopify Store Let Your Customers Design Your Shopify Store 11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

  1. Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
  2. Listen to what customers have to say about the changes.
  3. Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

Show Links

]]> 11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

  1. Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
  2. Listen to what customers have to say about the changes.
  3. Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-6281785 Wed, 11 Nov 2020 01:00:00 -0800 936 2020 41 full false Recent Improvements from Shopify Recent Improvements from Shopify 10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. 

SHOW TRANSCRIPT

Show Links

]]> 10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. 

SHOW TRANSCRIPT

Show Links

]]> Scott Austin Buzzsprout-6059926 Wed, 28 Oct 2020 01:00:00 -0700 923 2020 40 full false Video in your Shopify Store Video in your Shopify Store 10/14/20 - In this episode, we'll cover videos in your Shopify store.  What sort of videos to have.  Ways to host videos.  Tools to use.  Best practices.  And more.

SHOW TRANSCRIPT

Show Links

HELP THE PODCAST

]]> 10/14/20 - In this episode, we'll cover videos in your Shopify store.  What sort of videos to have.  Ways to host videos.  Tools to use.  Best practices.  And more.

SHOW TRANSCRIPT

Show Links

HELP THE PODCAST

]]> Scott Austin Buzzsprout-5850811 Wed, 14 Oct 2020 01:00:00 -0700 1080 2020 39 full false Why You Should Ignore the Shopify Speed Score Why You Should Ignore the Shopify Speed Score 9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-5632813 Wed, 30 Sep 2020 01:00:00 -0700 631 2020 38 full false Create a Marketing Calendar for your Shopify Store Create a Marketing Calendar for your Shopify Store 9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-5428093 Wed, 16 Sep 2020 01:00:00 -0700 954 2020 37 full false Setting up Shipping in Your Shopify Store Setting up Shipping in Your Shopify Store 9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-5238517 Wed, 02 Sep 2020 01:00:00 -0700 936 2020 36 full false Enhanced Collection Descriptions Enhanced Collection Descriptions 8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages.  This episode is a bit technical.

SHOW TRANSCRIPT

SHOW LINKS

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]]> 8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages.  This episode is a bit technical.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-5042636 Wed, 19 Aug 2020 01:00:00 -0700 1109 2020 35 full false Edit Your Shopify Theme Code for the First Time Edit Your Shopify Theme Code for the First Time 8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST


]]> 8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST


]]> Scott Austin Buzzsprout-4827389 Wed, 05 Aug 2020 01:00:00 -0700 1196 2020 34 full false Why I Recommend the Judge.me Reviews App Why I Recommend the Judge.me Reviews App 7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-4636301 Wed, 22 Jul 2020 01:00:00 -0700 1125 2020 33 full false Review of Klaviyo eMail app for Shopify Review of Klaviyo eMail app for Shopify 7/8/20 - I'll explain why an email app is so important to your Shopify store.  Then I'll explain why I recommend Klaviyo for your email app.  And lastly, I'll go into some best practices on implementing Klaviyo.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 7/8/20 - I'll explain why an email app is so important to your Shopify store.  Then I'll explain why I recommend Klaviyo for your email app.  And lastly, I'll go into some best practices on implementing Klaviyo.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-4455107 Wed, 08 Jul 2020 01:00:00 -0700 1121 2020 32 full false Let's Review Some Shopify Stores Let's Review Some Shopify Stores 6/24/20 - Listen to a review of the user experience of 3 Shopify stores.  Each store is selling high-ticket products, so they should be investing in their store experience.

SHOW TRANSCRIPT

SHOW LINKS

Here are the stores reviewed:

HELP THE PODCAST

]]> 6/24/20 - Listen to a review of the user experience of 3 Shopify stores.  Each store is selling high-ticket products, so they should be investing in their store experience.

SHOW TRANSCRIPT

SHOW LINKS

Here are the stores reviewed:

HELP THE PODCAST

]]> Scott Austin Buzzsprout-4266116 Wed, 24 Jun 2020 01:00:00 -0700 2905 2020 31 full false Glossary of Shopify Technical Terms Glossary of Shopify Technical Terms 6/10/20 - Here's a beginner's tutorial on many of the technical terms that you'll come across managing a Shopify store.

SHOW TRANSCRIPT

HELP THE PODCAST

]]> 6/10/20 - Here's a beginner's tutorial on many of the technical terms that you'll come across managing a Shopify store.

SHOW TRANSCRIPT

HELP THE PODCAST

]]> Scott Austin Buzzsprout-4083074 Wed, 10 Jun 2020 01:00:00 -0700 1352 2020 30 full false Shopify ReUnite Recap Shopify ReUnite Recap 5/27/20 - Hear a recap of the announcements that Shopify made at last week's Shopify ReUnite online video stream.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 5/27/20 - Hear a recap of the announcements that Shopify made at last week's Shopify ReUnite online video stream.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-3903032 Wed, 27 May 2020 01:00:00 -0700 608 2020 29 full false Configuring Google Analytics for your Shopify Store Configuring Google Analytics for your Shopify Store 5/13/20 - Learn how to configure Google Analytics for your Shopify store to extract the most insights from the data.  Properly setting up GA takes some knowledge.  In this episode, we'll give you that knowledge.  As a result, your store will have has as good of metrics as the top Shopify stores do.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

CREDITS
These sites and articles were extremely useful in my research on this topic.

]]> 5/13/20 - Learn how to configure Google Analytics for your Shopify store to extract the most insights from the data.  Properly setting up GA takes some knowledge.  In this episode, we'll give you that knowledge.  As a result, your store will have has as good of metrics as the top Shopify stores do.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

CREDITS
These sites and articles were extremely useful in my research on this topic.

]]> Scott Austin Buzzsprout-3736061 Wed, 13 May 2020 01:00:00 -0700 861 2020 28 full false The Newest Features from Shopify The Newest Features from Shopify 4/29/20 - Learn about the newest features from Shopify.  Also, we'll cover a couple of easy ways to increase trust in your stores.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 4/29/20 - Learn about the newest features from Shopify.  Also, we'll cover a couple of easy ways to increase trust in your stores.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-3549025 Wed, 29 Apr 2020 01:00:00 -0700 721 2020 27 full false Determining the Next Business Priority for Your Shopify Store Determining the Next Business Priority for Your Shopify Store 4/15/20 - Learn how to determine what the next project should be for growing your Shopify business.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> 4/15/20 - Learn how to determine what the next project should be for growing your Shopify business.

SHOW TRANSCRIPT

SHOW LINKS

HELP THE PODCAST

]]> Scott Austin Buzzsprout-3354409 Wed, 15 Apr 2020 01:00:00 -0700 1185 2020 26 full false Building Large Catalog Stores in Shopify Building Large Catalog Stores in Shopify 4/1/20 - Learn how to create a large catalog store in Shopify.

SHOW TRANSCRIPT

SHOW LINKS

  • Upwork
  • Excelify- Shopify app for importing Excel product files
  • Product Filter & Search - Shopify app for filters on collections and search results pages
  • Smart Tags - Shopify app that automates the tagging of products to conform to the store's taxonomy
  • Photos Resize - Shopify app that converts all product photos to a common aspect ratio

HELP THE PODCAST

]]> 4/1/20 - Learn how to create a large catalog store in Shopify.

SHOW TRANSCRIPT

SHOW LINKS

  • Upwork
  • Excelify- Shopify app for importing Excel product files
  • Product Filter & Search - Shopify app for filters on collections and search results pages
  • Smart Tags - Shopify app that automates the tagging of products to conform to the store's taxonomy
  • Photos Resize - Shopify app that converts all product photos to a common aspect ratio

HELP THE PODCAST

]]> Scott Austin Buzzsprout-3184081 Wed, 01 Apr 2020 01:00:00 -0700 1215 2020 25 full false How to Pick a Shopify Plan for Your Store How to Pick a Shopify Plan for Your Store Learn how to pick the right Shopify plan for your business. 

3/18/20 - Learn how to pick the right Shopify plan for your business.

SHOW LINKS

HELP THE PODCAST



]]> Learn how to pick the right Shopify plan for your business. 

3/18/20 - Learn how to pick the right Shopify plan for your business.

SHOW LINKS

HELP THE PODCAST



]]> Scott Austin Buzzsprout-3040651 Wed, 18 Mar 2020 01:00:00 -0700 1300 2020 24 full false Review of the Turbo Theme for Shopify Review of the Turbo Theme for Shopify 3/4/20 - Learn about the pros of cons of the Turbo theme for Shopify made by Out of the Sandbox

SHOW LINKS

HELP THE PODCAST

]]> 3/4/20 - Learn about the pros of cons of the Turbo theme for Shopify made by Out of the Sandbox

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]]> Scott Austin Buzzsprout-2911534 Wed, 04 Mar 2020 01:00:00 -0800 1123 2020 23 full false How to find good consultants for your Shopify store How to find good consultants for your Shopify store 2/19/20 - Learn how to tell good Shopify consultants from the bad ones.

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]]> 2/19/20 - Learn how to tell good Shopify consultants from the bad ones.

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]]> Scott Austin Buzzsprout-2779741 Wed, 19 Feb 2020 01:00:00 -0800 1022 2020 22 full false Should you offer personalized products in your Shopify store? Should you offer personalized products in your Shopify store? 2/5/20 - Learn the benefits of personalized products for your business and see if its the right thing for your Shopify store.

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]]> 2/5/20 - Learn the benefits of personalized products for your business and see if its the right thing for your Shopify store.

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]]> Scott Austin Buzzsprout-2663713 Wed, 05 Feb 2020 01:00:00 -0800 924 Shopify 2020 21 full false Gift Cards in Your Shopify Store Gift Cards in Your Shopify Store 1/22/20 - Learn how to improve the Gift Cards experience in your Shopify store.

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]]> 1/22/20 - Learn how to improve the Gift Cards experience in your Shopify store.

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]]> Scott Austin Buzzsprout-2550496 Wed, 22 Jan 2020 01:00:00 -0800 677 Shopify 2020 20 full false Protect Your Shopify Theme Protect Your Shopify Theme 1/8/19 - Learn about your options for backing up your theme.

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]]> 1/8/19 - Learn about your options for backing up your theme.

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]]> Scott Austin Buzzsprout-2437100 Wed, 08 Jan 2020 01:00:00 -0800 768 Shopify 2020 19 full false Starting Your Own Podcast Starting Your Own Podcast 12/25/19 - Learn how to create your own podcast.

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Hardware

Software

]]> 12/25/19 - Learn how to create your own podcast.

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]]> Scott Austin Buzzsprout-2349302 Wed, 25 Dec 2019 01:00:00 -0800 941 Podcast 2019 18 full false Step 2 of SEO for your Shopify Store Step 2 of SEO for your Shopify Store 12/11/19 - Learn how to determine where to invest in SEO to grow your Shopify business.

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Google Adwords keyword planner 

Google Analytics 

Alexa site info 

JadePuma's SEO Launchpad Program 



]]> 12/11/19 - Learn how to determine where to invest in SEO to grow your Shopify business.

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Google Adwords keyword planner 

Google Analytics 

Alexa site info 

JadePuma's SEO Launchpad Program 



]]> Scott Austin Buzzsprout-2255003 Wed, 11 Dec 2019 01:00:00 -0800 1472 Shopify 2019 17 full false Getting Data from Google Analytics Getting Data from Google Analytics 11/27/19 - Here are two different ways to get useful data from Google Analytics

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TOOLS USED

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Google Sheets Solution

]]> 11/27/19 - Here are two different ways to get useful data from Google Analytics

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TOOLS USED

Google Analytics Dashboard Solution

Google Sheets Solution

]]> Scott Austin Buzzsprout-2187614 Wed, 27 Nov 2019 01:00:00 -0800 862 Shopify 2019 16 full false DIY Cart Promotions DIY Cart Promotions 11/13/19 - Here's the quick and easy first step that every store should take for SEO.

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]]> 11/13/19 - Here's the quick and easy first step that every store should take for SEO.

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]]> Scott Austin Buzzsprout-2059614 Wed, 13 Nov 2019 01:00:00 -0800 981 Shopify 2019 15 full false Step 1 of SEO for your Shopify Store Step 1 of SEO for your Shopify Store 10/30/19 - Here's the quick and easy first step that every store should take for SEO.

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]]> 10/30/19 - Here's the quick and easy first step that every store should take for SEO.

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]]> Scott Austin Buzzsprout-1958680 Wed, 30 Oct 2019 01:00:00 -0700 801 Shopify 2019 14 full false Review of the Flex Theme Review of the Flex Theme 10/16/19 - Hear my review of the new Flex theme by Out of the Sandbox.

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]]> 10/16/19 - Hear my review of the new Flex theme by Out of the Sandbox.

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]]> Scott Austin Buzzsprout-1876412 Wed, 16 Oct 2019 01:00:00 -0700 1272 Shopify 2019 13 full false Text Content for Your Shopify Store Text Content for Your Shopify Store 10/1/19 - Learn about the importance of your text content to your Shopify store and hear 11 different tips and tricks on creating compelling text content.

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]]> 10/1/19 - Learn about the importance of your text content to your Shopify store and hear 11 different tips and tricks on creating compelling text content.

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]]> Scott Austin Buzzsprout-1802788 Wed, 02 Oct 2019 01:00:00 -0700 1434 Shopify 2019 12 full false Blogs in Your Shopify Store Blogs in Your Shopify Store 9/18/19 - See the different ways that Shopify stores owners have used blogs to enrich their stores.  And learn some best practices for blogs.  Hint: its all about the content.

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]]> 9/18/19 - See the different ways that Shopify stores owners have used blogs to enrich their stores.  And learn some best practices for blogs.  Hint: its all about the content.

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]]> Scott Austin Buzzsprout-1727623 Wed, 18 Sep 2019 01:00:00 -0700 1474 Shopify 2019 11 full false Common Pitfalls for Shopify Stores Common Pitfalls for Shopify Stores 9/4/19 - Learn about common pitfalls for Shopify stores and how to avoid them.  I'll cover ten things that Shopify store owners that inhibit the growth of their business.  And I'll discuss ways to avoid these pitfalls.

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]]> 9/4/19 - Learn about common pitfalls for Shopify stores and how to avoid them.  I'll cover ten things that Shopify store owners that inhibit the growth of their business.  And I'll discuss ways to avoid these pitfalls.

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]]> Scott Austin Buzzsprout-1648741 Wed, 04 Sep 2019 01:00:00 -0700 981 Shopify 2019 10 full false Theme Upgrades and Replacements Theme Upgrades and Replacements 8/21/19 - The topic for this episode is upgrading or replacing your theme.  I explain when you should do them and when you shouldn't.  Then I'll cover the process and share some of my best practices.

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]]> 8/21/19 - The topic for this episode is upgrading or replacing your theme.  I explain when you should do them and when you shouldn't.  Then I'll cover the process and share some of my best practices.

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]]> Scott Austin Buzzsprout-1580341 Wed, 21 Aug 2019 01:00:00 -0700 1521 Shopify 2019 9 full false Wholesale in your Shopify Store Wholesale in your Shopify Store 8/7/19 - The topic for this episode is wholesale. I'll cover the questions you need to ask yourself about the business rules for your wholesale business. Then I'll tell you a variety of different tools you can use to implement wholesale in your Shopify store.

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]]> 8/7/19 - The topic for this episode is wholesale. I'll cover the questions you need to ask yourself about the business rules for your wholesale business. Then I'll tell you a variety of different tools you can use to implement wholesale in your Shopify store.

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]]> Scott Austin Buzzsprout-1508122 Wed, 07 Aug 2019 01:00:00 -0700 1941 Shopify 2019 8 full false Chrome Tools for Shopify Store Chrome Tools for Shopify Store 7/24/19 - The topic for this episode is useful Chrome extensions.  I'll cover what Chrome extensions and where to get them.  And then I'll show you the eight Chrome extensions that I use when working with Shopify stores.

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]]> 7/24/19 - The topic for this episode is useful Chrome extensions.  I'll cover what Chrome extensions and where to get them.  And then I'll show you the eight Chrome extensions that I use when working with Shopify stores.

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]]> Scott Austin Buzzsprout-1410901 Wed, 24 Jul 2019 01:00:00 -0700 815 Shopify 2019 7 full false About Pages in Your Shopify Store About Pages in Your Shopify Store 7/10/19 - The topic for this episode is the about pages for your Shopify store. I'll cover a number of best practices including content, reporting, and best practices.  And I'll highlight some positive examples.

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]]> 7/10/19 - The topic for this episode is the about pages for your Shopify store. I'll cover a number of best practices including content, reporting, and best practices.  And I'll highlight some positive examples.

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]]> Scott Austin Buzzsprout-1378858 Wed, 10 Jul 2019 01:00:00 -0700 1206 Shopify 2019 6 full false Establishing Trust in Your Shopify Store Establishing Trust in Your Shopify Store 6/26/19 - The topic for this episode is establishing trust. In this case, trust is the trust that visitors have or gain for your store. I'll explain why trust is important and list different techniques that you can use to establish trust with visitors to your Shopify store.

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]]> 6/26/19 - The topic for this episode is establishing trust. In this case, trust is the trust that visitors have or gain for your store. I'll explain why trust is important and list different techniques that you can use to establish trust with visitors to your Shopify store.

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]]> Scott Austin Buzzsprout-1283785 Wed, 26 Jun 2019 01:00:00 -0700 1171 Shopify 2019 5 full false Images in your Shopify Store Images in your Shopify Store 6/12/19 - In this episode, I'm going to explain what you need to know on images for your Shopify store. I'll discuss the different image formats and which scenarios to use them in. Then I highlight the software that I use to create and edit images.

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]]> 6/12/19 - In this episode, I'm going to explain what you need to know on images for your Shopify store. I'll discuss the different image formats and which scenarios to use them in. Then I highlight the software that I use to create and edit images.

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]]> Scott Austin Buzzsprout-1197299 Wed, 12 Jun 2019 01:00:00 -0700 839 2019-04, Shopify, InkScape, GIMP, Canva 2019 4 full false Understanding your Shopify business Understanding your Shopify business 5/29/19 - In this episode, I'm going to present a way to break your eCommerce business down into logical pieces. This will give you a structure to evaluate and focus on your business one piece at a time so that you can evaluate what is working well and what needs improvement.

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]]> 5/29/19 - In this episode, I'm going to present a way to break your eCommerce business down into logical pieces. This will give you a structure to evaluate and focus on your business one piece at a time so that you can evaluate what is working well and what needs improvement.

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]]> Scott Austin Buzzsprout-1193795 Wed, 29 May 2019 01:00:00 -0700 955 Shopify, 2019-03 2019 3 full false Picking a Theme Picking a Theme 5/15/19 - In this episode, I'll explain my criteria for picking a theme for your Shopify store.  And I'll give my recommendation for the best theme available today.

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]]> 5/15/19 - In this episode, I'll explain my criteria for picking a theme for your Shopify store.  And I'll give my recommendation for the best theme available today.

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]]> Scott Austin Buzzsprout-1181765 Wed, 15 May 2019 09:00:00 -0700 967 2019-02 2019 2 full false Why Shopify? Why Shopify? 5/1/19 - This is the very first episode of The Shopify Solutions Podcast.  In it, you'll learn two things:

  • Why I am creating this podcast.
  • Why I recommend Shopify for all small and medium size business.

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]]> 5/1/19 - This is the very first episode of The Shopify Solutions Podcast.  In it, you'll learn two things:

  • Why I am creating this podcast.
  • Why I recommend Shopify for all small and medium size business.

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]]> Scott Austin Buzzsprout-1176086 Wed, 01 May 2019 09:00:00 -0700 902 2019-01 2019 1 full false