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  <title>How It&#39;s Built</title>

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  <copyright>© 2026 How It&#39;s Built</copyright>
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  <itunes:author>Billie Cook</itunes:author>
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  <description><![CDATA[How It's Built is a podcast designed to bring the stories of Southern California business owners, non-profits, and entrepreneurs to the community. In working with these individuals we found their stories to be the most interesting around, but typically get overlooked as the attention is directed towards the biggest brands. Our focus is less around the company, and more on the people behind the company (how they started it, where it's been, where it is, and where it's going). We want to have these stories told to inspire the next generation of business owners, non-profit founders, and entrepreneurs. ]]></description>
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  <itunes:keywords>Business, Entrepreneur, Non-Profit </itunes:keywords>
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    <itunes:name>Billie Cook</itunes:name>
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     <title>How It&#39;s Built</title>
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    <itunes:title>George Jackson - Foundations for a sustainable business -  being resilient and magnanimous</itunes:title>
    <title>George Jackson - Foundations for a sustainable business -  being resilient and magnanimous</title>
    <itunes:summary><![CDATA[George Jackson stops by to give us some updates on The GYM and how they navigated covid/expanded. He also updates us on another project he's been working on - Invent Medical.  ]]></itunes:summary>
    <description><![CDATA[<p>George Jackson stops by to give us some updates on The GYM and how they navigated covid/expanded. He also updates us on another project he&apos;s been working on - Invent Medical. </p>]]></description>
    <content:encoded><![CDATA[<p>George Jackson stops by to give us some updates on The GYM and how they navigated covid/expanded. He also updates us on another project he&apos;s been working on - Invent Medical. </p>]]></content:encoded>
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    <itunes:author>Billie Cook</itunes:author>
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    <pubDate>Wed, 17 Feb 2021 17:00:00 -0800</pubDate>
    <itunes:duration>2272</itunes:duration>
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    <itunes:title>SISU Academy - Jabez LeBret</itunes:title>
    <title>SISU Academy - Jabez LeBret</title>
    <itunes:summary><![CDATA[Jabez LeBret founded a successful marketing company, sold it, and then decided to go all in on co-founding a tuition free private boarding school for underprivileged females. In addition to that, they aim to make the school self sustaining from it's own revenue sources.  ]]></itunes:summary>
    <description><![CDATA[<p>Jabez LeBret founded a successful marketing company, sold it, and then decided to go all in on co-founding a tuition free private boarding school for underprivileged females. In addition to that, they aim to make the school self sustaining from it&apos;s own revenue sources. </p>]]></description>
    <content:encoded><![CDATA[<p>Jabez LeBret founded a successful marketing company, sold it, and then decided to go all in on co-founding a tuition free private boarding school for underprivileged females. In addition to that, they aim to make the school self sustaining from it&apos;s own revenue sources. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / Jabez LeBret</itunes:author>
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    <pubDate>Wed, 27 Nov 2019 07:00:00 -0800</pubDate>
    <itunes:duration>3009</itunes:duration>
    <itunes:keywords>San Diego, Education, Non-Profit, Incubator, Boarding School, Private School, </itunes:keywords>
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    <itunes:title>HomePERQs - Chris and James</itunes:title>
    <title>HomePERQs - Chris and James</title>
    <itunes:summary><![CDATA[Chris and James saw an opportunity to create a company that catered towards education around one of life's biggest decisions in a non-sales environment. They work with companies to educate their employees on the home buying process whether they are ready to buy today, or need help creating a plan to purchase 3 years from now.  ]]></itunes:summary>
    <description><![CDATA[<p>Chris and James saw an opportunity to create a company that catered towards education around one of life&apos;s biggest decisions in a non-sales environment. They work with companies to educate their employees on the home buying process whether they are ready to buy today, or need help creating a plan to purchase 3 years from now. </p>]]></description>
    <content:encoded><![CDATA[<p>Chris and James saw an opportunity to create a company that catered towards education around one of life&apos;s biggest decisions in a non-sales environment. They work with companies to educate their employees on the home buying process whether they are ready to buy today, or need help creating a plan to purchase 3 years from now. </p>]]></content:encoded>
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    <itunes:author>Billie Cook/James and Chris</itunes:author>
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    <pubDate>Fri, 08 Nov 2019 13:00:00 -0800</pubDate>
    <itunes:duration>2194</itunes:duration>
    <itunes:keywords>Real Estate, Education, Business, First Time Home Buyer, Saving, Retirement, Employee Benefits, Human Resources</itunes:keywords>
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    <itunes:title>Autism Resource and Treatment Center - Tracy Sekhon</itunes:title>
    <title>Autism Resource and Treatment Center - Tracy Sekhon</title>
    <itunes:summary><![CDATA[Tracy Sekhon had a thriving insurance business and through a series of events had an idea to create a center of resources for families that have kids on the spectrum. A few years down the road while working with a coach she eventually put the idea into motion and in 2019 ARTC was officially formed.  ]]></itunes:summary>
    <description><![CDATA[<p>Tracy Sekhon had a thriving insurance business and through a series of events had an idea to create a center of resources for families that have kids on the spectrum. A few years down the road while working with a coach she eventually put the idea into motion and in 2019 ARTC was officially formed. </p>]]></description>
    <content:encoded><![CDATA[<p>Tracy Sekhon had a thriving insurance business and through a series of events had an idea to create a center of resources for families that have kids on the spectrum. A few years down the road while working with a coach she eventually put the idea into motion and in 2019 ARTC was officially formed. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / Tracy Sekhon</itunes:author>
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    <pubDate>Tue, 29 Oct 2019 14:00:00 -0700</pubDate>
    <itunes:duration>3186</itunes:duration>
    <itunes:keywords>Non Profit, San Diego, Southern California, Autism, Children, </itunes:keywords>
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    <itunes:title>George Jackson - The Gym (Formerly Gold&#39;s Gym)</itunes:title>
    <title>George Jackson - The Gym (Formerly Gold&#39;s Gym)</title>
    <itunes:summary><![CDATA[George Jackson has one of the most interesting stories I've come across. From switching his majors because of a visit from the Kraft family to a marketing class he was attending, to taking on a failing Gold's Gym as a co-owner, to opening Gyms in Singapore, it's all in this episode.  ]]></itunes:summary>
    <description><![CDATA[<p>George Jackson has one of the most interesting stories I&apos;ve come across. From switching his majors because of a visit from the Kraft family to a marketing class he was attending, to taking on a failing Gold&apos;s Gym as a co-owner, to opening Gyms in Singapore, it&apos;s all in this episode. </p>]]></description>
    <content:encoded><![CDATA[<p>George Jackson has one of the most interesting stories I&apos;ve come across. From switching his majors because of a visit from the Kraft family to a marketing class he was attending, to taking on a failing Gold&apos;s Gym as a co-owner, to opening Gyms in Singapore, it&apos;s all in this episode. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / George Jackson</itunes:author>
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    <pubDate>Fri, 18 Oct 2019 12:00:00 -0700</pubDate>
    <itunes:duration>3599</itunes:duration>
    <itunes:keywords>Business Owner, Entrepreneur, CPA, Accountant, Gym, Golds Gym, The Gym, World Gym, Body Builder, San Diego, Southern California</itunes:keywords>
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    <itunes:title>Garrett Richardson Photography </itunes:title>
    <title>Garrett Richardson Photography </title>
    <itunes:summary><![CDATA[Garrett Richardson shares his story of how he got into the wedding and photography industry as well as his passion to connect with people in the process. ]]></itunes:summary>
    <description><![CDATA[<p>Garrett Richardson shares his story of how he got into the wedding and photography industry as well as his passion to connect with people in the process.</p>]]></description>
    <content:encoded><![CDATA[<p>Garrett Richardson shares his story of how he got into the wedding and photography industry as well as his passion to connect with people in the process.</p>]]></content:encoded>
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    <itunes:author>Billie Cook / Garrett Richardson</itunes:author>
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    <pubDate>Fri, 11 Oct 2019 15:00:00 -0700</pubDate>
    <itunes:duration>2527</itunes:duration>
    <itunes:keywords>Photographer, Photography, Wedding, Wedding Photographer, San Diego, Southern California</itunes:keywords>
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    <itunes:title>Venture Leather - James Crawford</itunes:title>
    <title>Venture Leather - James Crawford</title>
    <itunes:summary><![CDATA[This weeks episode has James Crawford from Venture Leather. James entire mission with Venture is to create a sustainable business that can create manufacturing jobs in Uganda. 100% of the profits are reinvested back into the local community.  ]]></itunes:summary>
    <description><![CDATA[<p>This weeks episode has James Crawford from Venture Leather. James entire mission with Venture is to create a sustainable business that can create manufacturing jobs in Uganda. 100% of the profits are reinvested back into the local community. </p>]]></description>
    <content:encoded><![CDATA[<p>This weeks episode has James Crawford from Venture Leather. James entire mission with Venture is to create a sustainable business that can create manufacturing jobs in Uganda. 100% of the profits are reinvested back into the local community. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / James Crawford</itunes:author>
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    <pubDate>Fri, 04 Oct 2019 15:00:00 -0700</pubDate>
    <itunes:duration>3022</itunes:duration>
    <itunes:keywords>Entrepreneur, CEO, Business Owner, Uganda, Africa, San Diego, Southern California, Leather</itunes:keywords>
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    <itunes:title>One Atta Time (Atta)</itunes:title>
    <title>One Atta Time (Atta)</title>
    <itunes:summary><![CDATA[Our first Non-Profit - One Atta Time.  Sean never desired to start a Non-Profit, but felt the need to solve a problem. I love hearing stories like this from people who are passionate about solving problems, and take it upon themselves to go out an do things to make a difference. Water is such a fundamental need, and something that seems like in today's world everybody would have access to drinkable water. If you would like to support their cause check out www.oneattatime.org ]]></itunes:summary>
    <description><![CDATA[<p>Our first Non-Profit - One Atta Time.<br/><br/>Sean never desired to start a Non-Profit, but felt the need to solve a problem. I love hearing stories like this from people who are passionate about solving problems, and take it upon themselves to go out an do things to make a difference. Water is such a fundamental need, and something that seems like in today&apos;s world everybody would have access to drinkable water. If you would like to support their cause check out www.oneattatime.org</p>]]></description>
    <content:encoded><![CDATA[<p>Our first Non-Profit - One Atta Time.<br/><br/>Sean never desired to start a Non-Profit, but felt the need to solve a problem. I love hearing stories like this from people who are passionate about solving problems, and take it upon themselves to go out an do things to make a difference. Water is such a fundamental need, and something that seems like in today&apos;s world everybody would have access to drinkable water. If you would like to support their cause check out www.oneattatime.org</p>]]></content:encoded>
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    <itunes:author>Billie Cook / Sean Kappauf</itunes:author>
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    <pubDate>Fri, 27 Sep 2019 10:00:00 -0700</pubDate>
    <itunes:duration>3571</itunes:duration>
    <itunes:keywords>NonProfit, NPO, Business, Clean water, Water Crisis, ATTA </itunes:keywords>
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    <itunes:title>Flite - Keith Miller</itunes:title>
    <title>Flite - Keith Miller</title>
    <itunes:summary><![CDATA[When I think of a 'serial entrepreneur' somebody like Keith Miller comes to mind. Since I've known him he has always had some sort of side project going on (some of which seem crazier than others). In the end it's been a pretty logical progression to where he is now. Passion is what drives him, and he's most passionate about soccer (which if you know Keith you already knew this). I always love when people can turn their passions into how they earn a living.  ]]></itunes:summary>
    <description><![CDATA[<p>When I think of a &apos;serial entrepreneur&apos; somebody like Keith Miller comes to mind. Since I&apos;ve known him he has always had some sort of side project going on (some of which seem crazier than others). In the end it&apos;s been a pretty logical progression to where he is now. Passion is what drives him, and he&apos;s most passionate about soccer (which if you know Keith you already knew this). I always love when people can turn their passions into how they earn a living. </p>]]></description>
    <content:encoded><![CDATA[<p>When I think of a &apos;serial entrepreneur&apos; somebody like Keith Miller comes to mind. Since I&apos;ve known him he has always had some sort of side project going on (some of which seem crazier than others). In the end it&apos;s been a pretty logical progression to where he is now. Passion is what drives him, and he&apos;s most passionate about soccer (which if you know Keith you already knew this). I always love when people can turn their passions into how they earn a living. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / Keith Miller</itunes:author>
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    <pubDate>Fri, 13 Sep 2019 14:00:00 -0700</pubDate>
    <itunes:duration>1727</itunes:duration>
    <itunes:keywords>Business, Soccer, Scooter, Electric, Southern California, Entrepreneur</itunes:keywords>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>32North Brewing - Steve Peterson </itunes:title>
    <title>32North Brewing - Steve Peterson </title>
    <itunes:summary><![CDATA[32N Is a brewery based out of Miramar, CA. Steve started this business with zero brewery, restaurant, or event space experience, but had a desire to create a space where community could happen.  ]]></itunes:summary>
    <description><![CDATA[<p>32N Is a brewery based out of Miramar, CA. Steve started this business with zero brewery, restaurant, or event space experience, but had a desire to create a space where community could happen. </p>]]></description>
    <content:encoded><![CDATA[<p>32N Is a brewery based out of Miramar, CA. Steve started this business with zero brewery, restaurant, or event space experience, but had a desire to create a space where community could happen. </p>]]></content:encoded>
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    <itunes:author>Billie Cook / Steve Peterson</itunes:author>
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    <pubDate>Fri, 30 Aug 2019 11:00:00 -0700</pubDate>
    <itunes:duration>2217</itunes:duration>
    <itunes:keywords>Beer, Brewery, Business, San Diego, Southern California, Entrepreneur, CEO, Sales, Alcohol, California</itunes:keywords>
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