Sat, 04 Apr 2026 08:05:56 -0400 http://www.naturaldirection.co.uk en-gb © 2026 Leadership Inspiration yes 0dbaab46-6d29-585b-a3ef-5e5b5016f7f5 Martin Coburn episodic false Buzzsprout (https://www.buzzsprout.com) Leadership Development, Change Management, Mindset, Resilience, Leadership Training, Leadership, Mental Strength, Sales Pitching, Employee Engagement Martin Coburn https://storage.buzzsprout.com/78wvqwvebyyrwoomaxerap4pghou?.jpg http://www.naturaldirection.co.uk 'Amazing Special Different' with Rachel Stock Rachel Stock is the founder of ASD Parent Coach, which was born out of her own personal experience of her son being diagnosed with autism aged 4.  He’s now 12 and is thriving in main stream school even though she was advised by professionals to put him into a specialist school.  Rachel began researching and studying so that she could empower her son to be the best version of himself.  Rachel has made it her goal in life to help support other parents to do the same.  Rachel believes that every child is Amazing Special Different with or without a diagnosis.”

]]> Rachel Stock is the founder of ASD Parent Coach, which was born out of her own personal experience of her son being diagnosed with autism aged 4.  He’s now 12 and is thriving in main stream school even though she was advised by professionals to put him into a specialist school.  Rachel began researching and studying so that she could empower her son to be the best version of himself.  Rachel has made it her goal in life to help support other parents to do the same.  Rachel believes that every child is Amazing Special Different with or without a diagnosis.”

]]> Martin Coburn Buzzsprout-8856163 Tue, 13 Jul 2021 12:00:00 +0100 2200 full false Solution Selling with Helen Blake Part 2 Solution selling is all about staying on the client’s agenda. Clients want sales professionals who want to understand; to ask the difficult questions - creating insight beyond their current understanding. In this podcast I am joined by Helen Blake CEO of Futurecurve, Helen describes her unique model called the Value Pyramid. Selling large scale transformational deals requires its own set of skills, different from selling commodities further down the value pyramid. There is no generic sales presentation or playback but what is required is the skill to have deeply engaging one-to-one exchange of ideas and insights that moves the client to engage with them. 

]]> Solution selling is all about staying on the client’s agenda. Clients want sales professionals who want to understand; to ask the difficult questions - creating insight beyond their current understanding. In this podcast I am joined by Helen Blake CEO of Futurecurve, Helen describes her unique model called the Value Pyramid. Selling large scale transformational deals requires its own set of skills, different from selling commodities further down the value pyramid. There is no generic sales presentation or playback but what is required is the skill to have deeply engaging one-to-one exchange of ideas and insights that moves the client to engage with them. 

]]> Martin Coburn Buzzsprout-8294805 Thu, 08 Apr 2021 09:00:00 +0100 1185 full false Creating Value Propositions with Helen Blake Part 1 In recent years, developing a value proposition has become a prime consideration for businesses. In this podcast I am joined by Helen Blake CEO of Futurecurve and co-author of ‘Creating and Delivering your Value Proposition’. Helen describes why having a strong value proposition is so important for organisations. I was struck by her passion for the subject and in particular her insistence on utilising a customer/client outside-in approach to describing the value that companies offer. This is part one of a two-part discussion I had with Helen. Please check out our other discussion on solution selling.

]]> In recent years, developing a value proposition has become a prime consideration for businesses. In this podcast I am joined by Helen Blake CEO of Futurecurve and co-author of ‘Creating and Delivering your Value Proposition’. Helen describes why having a strong value proposition is so important for organisations. I was struck by her passion for the subject and in particular her insistence on utilising a customer/client outside-in approach to describing the value that companies offer. This is part one of a two-part discussion I had with Helen. Please check out our other discussion on solution selling.

]]> Martin Coburn Buzzsprout-8294799 Thu, 08 Apr 2021 09:00:00 +0100 1582 full false How To Cope With Uncertainty; Stay Focused and Take back Control Martin Coburn Buzzsprout-3370429 Wed, 15 Apr 2020 14:00:00 +0100 2491 8 full false Unashamedly Superhuman Martin Coburn Buzzsprout-2992000 Thu, 12 Mar 2020 17:00:00 +0000 2973 7 full false Leadership Insights Disclaimer: Audio quality of this podcast may waiver due to Jack and Joe participating via transatlantic network

]]> Disclaimer: Audio quality of this podcast may waiver due to Jack and Joe participating via transatlantic network

]]> Martin Coburn, Dr. Joe Folkman and Dr. Jack Zenger Buzzsprout-1904213 Mon, 21 Oct 2019 16:00:00 +0100 2975 6 full false Lessons From Adversity Martin Coburn Buzzsprout-1611802 Tue, 27 Aug 2019 22:00:00 +0100 2504 5 full false Winning Pitches Martin Coburn Buzzsprout-1240550 Wed, 05 Jun 2019 14:00:00 +0100 2314 4 full false Discovering Your Game 2 Martin Coburn, Peter Nowlan Buzzsprout-1055290 Thu, 25 Apr 2019 18:00:00 +0100 1469 3 full false Building A Strengths Based Mindset Martin Coburn Buzzsprout-1033466 Wed, 10 Apr 2019 00:00:00 +0100 1827 2 full false Promoting Agility in the Teams You Lead Martin Coburn Buzzsprout-1001185 Tue, 19 Mar 2019 04:00:00 +0000 1620 leadership, high performance, teams 1 full false