The Wedpreneur Podcast

{Ep.82}: Missed DMs, Missed Money- Why Your Wedding Business Needs a Lead Workflow

Thu, 26 Feb 2026 22:00:00 -0400

In this episode of the Wedpreneur Podcast, I’m sharing a real moment that changed how I handle inquiries in my wedding business, and why having a clear lead workflow matters more than motivation.

After juggling motherhood, reopening my planning services, and managing a busy event season, I realized something simple: when your capacity shifts, your systems must carry the weight.

We’ll talk about:

How missed DMs and delayed emails quietly cost you bookings
Why Caribbean wedding professionals are especially vulnerable to scattered leads
The cultural reasons we avoid building systems
What actually happens when inquiries live in Instagram, WhatsApp, and your memory
My exact step-by-step lead workflow
How to build a simple starter system without overwhelm

If you’ve ever forgotten to follow up, lost a message in your request folder, or relied on memory to manage inquiries... this episode is for you.

Because steady businesses grow.

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Website: www.thewedpreneur.com

{Ep.81}: Intention Over Imitation: Redefining Success in the Wedding Industry

Thu, 22 Jan 2026 19:00:00 -0400

In this episode of the Wedpreneur Podcast, host Leigh Rivero interrupts the regularly scheduled programming to have a more personal, honest conversation about success, comparison, and sustainability in the wedding industry.

January is often filled with talk of scaling, pricing, and “leveling up,” but Lee challenges listeners to pause before planning and ask a deeper question: Are you building toward goals you actually want, or goals you feel pressured to aspire toward?

Drawing from her own experience entering the wedding industry at 19, building businesses in both Trinidad and Barbados, navigating pricing, comparison, motherhood, and industry pressure, Leigh unpacks the realities that don’t show up on Instagram — and why success must be defined on your own terms.

This episode is a reminder that there is more than one way to build a profitable, ethical, and fulfilling wedding business — and that protecting your energy, dignity, and peace is part of the work.

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{Ep.80} Defining Success & Building Structure for Wedding Professionals

Fri, 16 Jan 2026 19:00:00 -0400

In this episode, Leigh explores what success really looks like for Caribbean Wedding professionals- especially in seasons where capacity, priorities, and life itself have shifted. She breaks down why traditional business advice often falls short in the wedding industry and explains the difference between chasing goals and building structure that actually supports you.

This conversation invites wedpreneurs to redefine success on their own terms and build simple, flexible structure that aligns with their current season instead of working against it. If you’ve been feeling pressure to do more, plan harder, or keep up with unrealistic expectations, this episode offers a calmer, more intentional perspective on how to move forward.

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{Ep.79}: Keep, Cut, Fix- What to Carry Into the New Year as a Wedpreneur

Thu, 08 Jan 2026 21:00:00 -0400

January is usually all about fresh starts ...new goals, new offers, new energy. But what if this season is asking you to slow down instead?

In Episode 79 of The Wedpreneur Podcast, Leigh Rivero introduces a simple but powerful framework for navigating change in your business: Keep. Cut. Fix. Drawing from personal experience with motherhood and reduced capacity, this episode is a reminder that sustainability doesn’t come from doing more; it comes from doing what actually fits.

If your priorities have shifted, this episode will help you decide what to carry forward without burning it all down.

🎙️ Calm > chaos. Clarity > hustle.

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{Ep.78}: Reset, Don’t Restart: A January Reality Check for Wedding Pros

Thu, 01 Jan 2026 19:00:00 -0400

January doesn’t always come with clarity or momentum — and that doesn’t mean you’re behind. In this episode, we’re talking about the difference between resetting and restarting, the pressure January puts on wedding professionals, and how to realign your business without burning everything down.

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The Wedpreneur Relaunch: Motherhood, Evolution & Our New Caribbean Focus

Fri, 05 Dec 2025 13:00:00 -0400

After a season of intentional silence, the Wedpreneur Podcast returns—renewed, refocused, and more aligned than ever. In this heartfelt relaunch episode, I share how becoming a mother transformed everything I thought I knew about business, balance, and purpose… and why Wedpreneur is now officially shifting its mission to serve the Caribbean wedding industry.

If you’ve been waiting for clarity, honesty, and a bold new vision—this is the beginning of a beautiful new chapter.

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{EP 76}: Catching Up and Looking Ahead: Updates on the Live WPI Course

Wed, 05 Jun 2024 09:00:00 -0400

Leigh dives into the business updates, life updates and shares excitement about the WPI Live in Barbados!

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{EP 75}: Continuous Professional Development: A MUST!

Thu, 14 Mar 2024 18:00:00 -0400

Leigh outlines the benefits of investing in your professional development and announces the in person version of the Wedding Planning Intensive course set for May 2024 in Barbados.

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{EP 74}: Business Basics: Storytime

Thu, 25 Jan 2024 18:00:00 -0400

Leigh dives into business basics, sharing an outrageous experience and lessons learned at a local wedding.

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{EP 73}: The Wedpreneur Unveiled: Our Vision 2024

Thu, 18 Jan 2024 18:00:00 -0400

Kicking off the new year by welcoming Nai; and talking about our latest experiences and ventures for 2024.

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{EP72}: That's a Wrap (for 2023)

Sun, 31 Dec 2023 10:00:00 -0400

It's time to reflect on the incredible journey we've had together over the past year – the lessons learned, the inspiring stories shared, and the growth that unfolded.

But we're not just looking back; we're peering into the future! Get ready for an exciting preview of what's to come in the upcoming year. Expect fresh perspectives, new guests, and a whole lot more to empower and elevate your journey as a wedding professional.

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{EP 71}: How to Make More Money in the Off-Season and In-Season with Angie Viehman

Thu, 09 Nov 2023 15:00:00 -0400

We're thrilled to have Angie Viehman, the CEO and Founder of Clutch Businesses, as our esteemed guest this week. Angie has mastered the dynamic world of the wedding industry, exploring the strategies to help wedding professionals not only thrive during the in-season rush but also strategically boost their revenue during the often-overlooked off-season. This episode is a must-listen for wedding professionals seeking to elevate their businesses year-round!

Clutch Businesses' Instagram: https://www.instagram.com/clutchbusinesses/
Website: www.clutchbusinesses.com

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{EP70}: Just A Girl Living Her Dream

Sun, 22 Oct 2023 13:00:00 -0400

In this special episode, I take a break from the usual guest interviews to share my own journey and passion. Join me as I recap the personal story and pivotal moments that led me to become a wedding planner. From the initial spark of inspiration to the trials and triumphs along the way, I open up about the dreams that became reality.

But this episode isn't just about me—it's about you, my fellow wedding professionals. I'll discuss my vision for how coaching and valuable resources can elevate your wedding business to new heights. Together, we'll explore the limitless possibilities and belief in the power of dreams.

Tune in to find inspiration and discover how living your dream can be a reality.

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{EP69} Bridezillas: Coping with Difficult Clients with Elle

Mon, 02 Oct 2023 20:00:00 -0400

In this episode our expert guest, Elle, takes to the mic to discuss one of the biggest challenges that come with wedding planning: Bridezillas.

Tune in as Elle shares her invaluable insights and practical tips for maintaining professionalism, diffusing tension, and ensuring every wedding day remains a special memory.

Get in touch with Elle:
Instagram: @designsanddecorbyelle
Website: https://linktr.ee/designsanddecorbyelle

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{EP68}: Group Weddings with Crystal Love

Fri, 29 Sep 2023 23:00:00 -0400

Yes! You read that right. Group weddings. In this special episode, we sit down with Crystal Love, the owner of Marry We, a business that offers group weddings for up to 25 couples at once.

Discover the magic and logistics behind this unique wedding experience, and gain insights into how Crystal has redefined the way we celebrate love. Whether you're a wedding pro or a couple seeking a unique ceremony, this episode is a must-listen!

Contact Crystal:
Instagram: marryweevents
Website: https://www.marryweevents.com/

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{EP 67} Digital Strategies for Wedding Professionals with Kaneesha Primus

Thu, 31 Aug 2023 03:00:00 -0400

In this episode, we're joined by the incredible Kaneesha Primus, digital marketer and creative director of Lewis Floral Design. Together, we explore Digital Strategies for Wedding Professionals, uncovering how to navigate the online landscape, amplify your presence, and connect with clients in meaningful ways.

Get in touch with Kaneesha:
lewisfloraldesign@gmail.com

www.lewisfloraldesign.com

FB: @lewisfloraldesign

IG: @lewisfloraldesign

TikTok: @lewisfloraldesign

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{EP66}: Classifying Your Employee Roles to Set Expectations with Dana Kadwell

Fri, 18 Aug 2023 11:00:00 -0400

In this episode, we're thrilled to have Dana Kadwell, a renowned expert, sharing invaluable insights on 'Classifying Your Employee Roles to Set Expectations.' Dana delves into the nitty-gritty of refining job roles, managing expectations, and fostering a positive work atmosphere. Get ready to revamp your approach to employee dynamics and watch your business flourish!"

Dana Kadwell (Hustle and Gather):
Website: https://www.hustleandgather.com/
Instagram https://www.instagram.com/hustleandgather/ LinkedIn:https://www.linkedin.com/in/dana-kadwell-29ba6918/ https://www.linkedin.com/in/courtney-hopper-4706881bb/

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{EP65}: Bringing your Team into the Digital Age with Nora Sheils

Fri, 11 Aug 2023 08:00:00 -0400

Joining us this week is co-founder of Rock Paper Coin, Nora Sheils, to discuss the benefits of digitising your wedding business. Tune in to gain invaluable insights and discover how embracing the digital landscape can enhance teamwork, efficiency, and overall success in the dynamic world of weddings.

Nora Sheils, Rock Paper Coin:
Website: https://rockpapercoin.com/, https://www.bridalbliss.com/
Facebook: https://www.facebook.com/rockpapercoin, https://www.facebook.com/bridalblissnw
Instagram: https://www.instagram.com/rockpapercoin/, https://www.instagram.com/bridalblissnw/
LinkedIn:https://www.linkedin.com/company/rock-paper-coin/

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{EP64}: Introduction to Networking

Sun, 06 Aug 2023 21:00:00 -0400

This week, we explore the fundamental principles of effective networking, from building meaningful connections to expanding your reach within the wedding industry. Tune in to enhance your networking skills and unlock new opportunities to thrive in the world of weddings.

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Facebook Page: The Wedpreneur
Website: www.thewedpreneur.com

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Website: www.thewedpreneur.com

{EP63}: Navigating Wedding Season: Effective Communication and Pressure Management for Wedding Professionals

Thu, 27 Jul 2023 22:00:00 -0400

From communicating with clients and vendors to staying composed under pressure, this episode is a must-listen for all wedding pros looking to elevate their game and create unforgettable experiences for their clients. Tune in and equip yourself with the tools you need to thrive during this exciting yet demanding time of the year!

Join our community!
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Facebook Page: The Wedpreneur
Website: www.thewedpreneur.com

Join our community!
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Website: www.thewedpreneur.com

{EP62}: Staying Organized and On-Schedule During the Hustle and Bustle of Wedding Season

Fri, 21 Jul 2023 03:00:00 -0400

Discover how to effectively communicate with clients and vendors, maintain a detailed checklist to ensure nothing falls through the cracks, and optimize your time management skills during the busiest season of the year. Whether you're a seasoned pro or just starting in the wedding industry, these valuable insights will help you stay in control and deliver exceptional results to your clients.

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{EP61}: Attention to Detail

Fri, 14 Jul 2023 02:00:00 -0400

In this episode, I explore the crucial role of attention to detail in the world of wedding professionals. Join me as I uncover the secrets behind creating unforgettable moments through meticulous planning, flawless execution, and the art of perfecting even the smallest elements. Discover how paying close attention to every detail can elevate your craft and leave a lasting impression on couples and guests alike.

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{EP60}: Being flexible and adaptable as a wedding professional

Thu, 06 Jul 2023 22:00:00 -0400

In this episode, we explore the importance of flexibility and adaptability in the world of wedding professionals. From unforeseen challenges to last-minute changes, being able to pivot and adjust is crucial in creating a seamless experience for couples on their special day. Join us as we discuss practical tips, share real-life stories, and highlight the benefits of embracing flexibility and adaptability in the dynamic wedding industry.

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{EP 59} Dealing with Difficult Clients and Vendors … with a Smile

Thu, 29 Jun 2023 21:00:00 -0400

In this episode, we dive into the art of handling challenging clients and vendors with grace and professionalism. Discover effective communication strategies, negotiation techniques, and tips for maintaining positive relationships even in tough situations. Join us as we explore how to navigate difficult interactions with a smile and achieve successful outcomes in business.

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{EP58}: Wedding Day Wellness: Nurturing Yourself and Your Team for Success

Thu, 22 Jun 2023 19:00:00 -0400

Discover essential tips and expert insights on how to thrive and succeed as a wedding professional during the bustling wedding season. Gain valuable strategies for managing client expectations, staying organized, and prioritizing self-care. Join us for practical advice and inspiring stories from industry leaders on the Wedding Pro's Podcast.

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{EP 57} Letting Go: How Delegation Can Free You Up for Success

Fri, 16 Jun 2023 21:00:00 -0400

In this episode, we delve into the transformative power of delegation and explore how it can unlock your path to success. Discover the art of relinquishing control, trusting others, and redistributing responsibilities to create more time, energy, and focus for what truly matters. Join us as we share practical tips, real-life examples, and expert insights on how to harness the benefits of delegation and pave your way towards greater accomplishments. Get ready to let go and soar to new heights!

Also, our mini membership Balancing Bliss is now live on our website www.thewedpreneur.com
It contains everything wedding pros need for work-life balance, including customizable templates, business planners and access to expert advice!

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{EP 56}: Imposter Syndrome

Thu, 08 Jun 2023 20:00:00 -0400

Join us as we delve into the world of the wedding industry and explore the pervasive struggle of imposter syndrome. We examine the industry's unique challenges, and offer practical strategies to overcome imposter syndrome. Discover how to cultivate self-compassion, embrace vulnerability, and find validation in a competitive industry.

Resources used for podcast:
https://www.futurelearn.com/info/blog/general/develop-growth-mindset

https://learning-theories.com/mindset-theory-fixed-vs-growth-mindset-dweck.html

https://online.hbs.edu/blog/post/growth-mindset-vs-fixed-mindset

https://www.theweddingbusinesshub.com/post/beating-imposter-syndrome-for-wedding-pros

https://neuroleadership.com/your-brain-at-work/imposter-syndrome-cure-growth-mindset

https://www.weddingpro.com/blog/imposter-syndrome/

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{EP55}: Business Systems with Courtney Joubert

Fri, 02 Jun 2023 15:00:00 -0400

In the enchanting world of weddings, meticulous planning, seamless execution, and unforgettable moments are the cornerstones of success. Join us as we delve into the significance of implementing efficient business systems to create extraordinary experiences for your clients. Courtney Joubert, an expert in business systems, reveals invaluable insights garnered through years of experience and success.

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{EP54}: Time Blocking

Thu, 25 May 2023 17:00:00 -0400

Join us as we delve into the art and science of organizing your schedule, streamlining your workflow, and achieving peak efficiency in your wedding business and personal life.

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{EP53}: Balancing Act: Navigating Business Boundaries and Work-Life Harmony

Thu, 18 May 2023 22:00:00 -0400

In this episode, Leigh is joined by an extra-special guest, Kevin Manning, who is not only her business partner, but her partner IRL! Tune in as they discuss work life balance and the unique challenges when married to your business partner.

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{EP 52}: Surviving Burnout

Thu, 11 May 2023 09:00:00 -0400

This episode is about surviving burnout and achieving a work-life balance. Leigh shares her story of how her life took a sudden turn when the pandemic hit, and how it took a toll on her mental health and financial position. Leigh shares how she managed to overcome her struggles, and how she is now thriving with the help of the Wedpreneur brand, and so can you!

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{EP51}: Introduction to New Host and the Future of The Wedpreneur

Thu, 04 May 2023 20:00:00 -0400

Leigh Rivero is the new owner of The Wedpreneur and thus, the new host of this podcast. In this episode, find out what makes Leigh the perfect fit for the role and what plans she has for The Wedpreneur.

Episodes are released every Thursday!

Follow us on Instagram @thewedpreneurcommunity and join the FaceBook group The Wedpreneur Community.

Don't forget to visit our website www.thewedpreneur.com to book your one-on-one strategy session with the industry specialist, Leigh!

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{EP50}: High Impact Marketing on a Small Budget with Shannon Tarrant

Mon, 25 May 2020 08:00:00 -0400

In this episode, I'm joined by marketing and owner of WeddingVenueMap.com Shannon Tarrant. She's sharing her tried and true tips for creating a high impact marketing strategy for wedding pros while on a small budget. From networking to guerrilla marketing, her strategies are sure to help you focus on marketing during what is sure to be tight financial times in the next year.

www.thewedpreneur.com/51

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{EP49}: Crisis Communication & Social Media Strategies with Christie Osborne

Mon, 23 Mar 2020 15:00:00 -0400

In the wake of the COVID19 crisis, wedding professionals are facing unprecedented challenges. In today's episode, I'm bringing on a FEMA Certified expert to talk about best strategies for communicating with your current clients, do's and don'ts for using social media right now, and how/when to continue marketing to future clients.

Shownotes: www.thewedpreneur.com/49

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{EP48}: Getting Started in Destination Weddings with Jen Taylor

Sun, 01 Mar 2020 15:00:00 -0400

In this episode, I'm joined by destination wedding specialist Jen Taylor from Taylor'd Events and we're talking all things destination weddings! If you've been thinking about expanding into the destination market, Jen has some great tips and stories that will help you make the move. Her "no BS" approach is refreshing and she definitely knows her stuff!

www.thewedpreneur.com
www.theweddingplannerintensive.com

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{EP46}: Marrying Wellness and Weddings with José Rolón

Thu, 06 Feb 2020 08:00:00 -0400

Burnout, my friend, is a real thing.

In this episode, I'm joined by an amazing human being and fellow Wedding Planner - José Rolón. José is sharing his incredibly inspiring story of overcoming tragedy and grief by learning how to practice self-care.

In a time when we're busier than ever, this episode is a must-listen-to. Even if you've not currently dealing with grief or loss, his story is sure to inspire.

Shownotes: www.thewedpreneur.com/46

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{EP45}: Planning Strategic Money Decisions with Michelle Loretta

Thu, 23 Jan 2020 18:00:00 -0400

In this episode, I'm joined by wedding industry thought-leader, Michelle Loretta of Sage Wedding Pros. We are talking MONEY - one of my fave topics - and specifically, how to make some big decisions about what do with the money in your wedding business when it comes to achieving your goals.

Michelle shares some really, really important and valuable tips throughout this episode, and I strongly encourage listeners to check out her incredible programs and courses - she's the real deal, my friends!

Links:
Wedding Planner Survey
Profit & Purpose Waiting List
SageWeddingPros

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{EP44}: How to Get Your Business Found Online with Melissa McGraw

Thu, 16 Jan 2020 09:00:00 -0400

In this episode, I'm joined by the lovely Melissa McGraw from The Creative Potential to talk about getting your business found online. Don't panic though - we're not diving into super-duper tech-talk - but we are going to talk about SEO.

Melissa knows a TON about SEO and getting found online (just check out her blog if you need proof!) and she's breaking it down into easy-to-follow steps... which are my fave kind of steps!

SHORT & SWEET EPISODE DEETS

Simple (and free) tools you can use to figure out what's working - and what isn't - on your website
Why keywords are still ultra-important to help you get found online
Quick tweaks you can make to your site to make the google bots happy!

USEFUL LINKS

THE AH-HA MOMENT

Getting found online is STILL really relevant - so while we spend a LOT of time focusing on our social media game, we need to be careful to not neglect our google-ability! You definitely want to the on the first page of google, so that when perspective clients are looking for someone to hire, you're at the top of the list!

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{EP43}: The 4 Key Numbers You NEED to Know in Your Wedding Business with Danielle Hayden

Thu, 09 Jan 2020 11:00:00 -0400

Today I'm joined by financial guru Danielle Hayden, and we are starting the New Year talking about your finances! If you're like me, figuring out the numbers in your business can seem overwhelming, but Danielle is here to help guide you through what you need to know in her signature easy-to-understand way.

Shownotes: www.thewedpreneur.com/43
Purchase the Profit Planner (use code WEDPRENEUR for 15% off!)

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{EP42}: Styled Shoot Strategies with Margaux Fraise

Wed, 18 Dec 2019 08:00:00 -0400

In this episode, I'm joined by Styled Shoot expert and Wedding Planner Extraordinaire, Margaux Fraise of Harmony Creative Studio.

Margaux teaches us her top strategies for getting the best ROI out of your styled shoots, and shares how she's used Styled Shoots to elevate her wedding planning business.

Shownotes: www.thewedpreneur.com/42

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{EP41}: Building a Team in Your Wedding Biz with Lindsay Longacre

Thu, 05 Dec 2019 08:00:00 -0400

In this episode, I'm joined by wedding planner and educator Lindsay Longacre from LVL Events & LVL Academy. Join us in this in-depth, action-oriented conversation about scaling your wedding business by adding team members. She's sharing her top strategies on knowing when is the "right" time to grow a team, and how doing so can take your wedding business to the next level.

Links:
Sign up for LVL Academy Programs (use thewedpreneur for 15% off)

Join our community!
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Website: www.thewedpreneur.com

{EP40}: Designing the Client Experience

Wed, 06 Nov 2019 09:00:00 -0400

Do you ever wonder how some wedding pros are able to get referral after referral? In this episode, I'm diving into what it means to intentionally design an exceptional client experience. I'm sharing 7 steps that will help you elevate the experience that you are delivering to your wedding clients through your services. From the very first point of contact to how you wrap up your services after the wedding ends, you'll learn how important and easy it is to take your customer service skills to the next level.

Links:
Register for WPI: www.theweddingplannerintensive.com

Join our community!
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Facebook Group: The Wedpreneur HQ
Website: www.thewedpreneur.com

{EP39}: How Systems Transformed Her Business with Desiree Adams

Mon, 28 Oct 2019 08:00:00 -0400

www.theweddingplannerintensive.com

This week I'm joined by a former star student of the Wedding Planner Intensive program, and she's going to be sharing her tips on developing systems in your wedding business! Desiree is an inspiration - a mom of 2, she has incredible drive and dedication and it shows. In this episode, we're talking all things systems - specifically, how implementing systems has resulted in a complete business transformation for Desiree.

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{EP38}: How to Develop Your Brand Messaging with Kim Wensel

Tue, 15 Oct 2019 08:00:00 -0400

Do you ever wonder if your brand voice is truly clear to your target audience? In today's episode, I'm joined by branding expert Kim Wensel from Pattern or Purpose, and she's sharing her favorite tips on how to really focus in on developing your brand messaging for your wedding business.

Kim goes deep into the difference between your visual brand and your brand messaging, and shares the different ways that you can build a solid foundation for your wedding business by creating strong and clear brand messaging.

Link to the Streamline with Systems Masterclass
Link to the Wedding Planner Intensive Waiting list

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Website: www.thewedpreneur.com

{EP37}: 5 Pinterest Strategies for Your Wedding Business with Kathryn Moorhouse

Fri, 19 Jul 2019 15:00:00 -0400

Love it or hate it, Pinterest attracts millions of engaged couples daily. In this episode, I'm joined by Pinterest Expert Kathryn Moorhouse and she's sharing 5 actionable Pinterest strategies to help you get started with Pinterest in your wedding business.

Free download: www.thewedpreneur.com/37download
Get on the Waitlist: www.thewedpreneur.com/membership

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{EP36}: Harnessing the Power of Social Proof with Katie Easley

Wed, 10 Jul 2019 15:00:00 -0400

Welcome to Episode #36! I'm joined today by Katie Easley of Kate Ryan Design and we are diving DEEP into the concept of "Social Proof" and how wedding pros can leverage it to maximize their marketing strategy. Learn how building relationships can elevate your social proof, and how to best use testimonials and reviews to gain the trust of your potential customers.

www.thewedpreneur.com/36

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{EP35}: How Jessica Zimmerman Grew a 6-Figure Wedding Business Using Pinterest

Wed, 26 Jun 2019 11:00:00 -0400

Are you using Pinterest in your wedding business? Pinterest is often overlooked, but in this episode, I'm interviewing Jessica Zimmerman, a Floral Designer & Wedding Planner who took her business from the brink of bankruptcy to a multiple-6-figure success story by leveraging the power of Pinterest in her wedding business.

www.thewedpreneur.com/35
Get on the Membership Waitlist: www.thewedpreneur.com/membership

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{EP34}: Cloning Your Best Clients with Heidi Thompson

Wed, 19 Jun 2019 13:00:00 -0400

Are you on the waitlist yet for the Wedpreneur Academy? You don't want to miss your chance to be part of something AH-MAY-ZING! Head to www.thewedpreneur.com/membership for the opportunity to become a founding member.

Do you ever wish that you could clone your favorite clients? Today I'm joined by Heidi Thompson from Evolve Your Wedding Business and she's sharing her top tips for cloning your best client. From interviewing current clients to getting super clear on what characteristics your best clients share, this episode is packed with tips to help you work with the kinds of clients you love.

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{EP33}: 9 Strategies for Attracting New Clients

Wed, 12 Jun 2019 14:00:00 -0400

BE A FOUNDING MEMBER! Head to www.thewedpreneur.com/membership

Today I'm sharing my top 9 strategies to attract new clients to your wedding business. From networking to showing up authentically in your business, these strategies will help you to bring in new clients... even if it means stepping outside of your comfort zone from time to time! What's important here is consistency - and actively marketing yourself all year long. It doesn't have to be complicated - but it does have to be consistent!

Shownotes: www.thewedpreneur.com/33

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{EP32}: Conquering Money Mindset Issues with Megan Naasz

Wed, 05 Jun 2019 08:00:00 -0400

Does money freak you out? Do you ignore the finances in your business? Do you know that the way you think about money may be affecting your ability to make more of it?

In this episode, I'm joined by Megan Naasz and we're pulling back the curtain on all things money mindset! She's sharing the most common mindset obstacles she observes in creative business owners, and we have an open and frank discussion about how to overcome these issues by taking small steps and turning money management into a regular habit.

www.thewedpreneur.com/32

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{EP31}: How to Create an Authentic Brand for your Wedding Business with Terrica Skaggs

Wed, 29 May 2019 10:00:00 -0400

In this episode, I'm joined by the sassy & sophisticated Terrica Skaggs from Cocktails & Details. We're doing a deep dive into the world of branding - and what it REALLY means to have an authentic brand in your wedding business. From avoiding "multiple personality disorder" to finding ways to create a brand story, this episode is filled with actionable tips and true-life stories that will have you excited to re-visit your brand.

Don't forget to download the FREE worksheet for this episode at www.thewedpreneur.com/31download!

Shownotes: www.thewedpreneur.com/31
Podcast Site: www.thewedpreneur.com/podcast

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{EP30}: 4 Layers of Protection For Your Wedding Business with Braden Drake

Wed, 22 May 2019 11:00:00 -0400

Welcome Wedpreneurs!
Today I'm joined by Attorney Braden Drake - known as "your gay best friend, but also an Attorney who will do your taxes!"
We're talking about layers of protection in your wedding business - not the most glamorous topic, but one that is absolutely critical in your business! Braden is sharing some basic steps you can take to ensure that your wedding business is properly protected - AND - he'll be continuing the conversation LIVE in the Wedpreneur Community next week!

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{EP29}: Creative Ways to Use Stock Photos in Your Wedding Biz

Wed, 15 May 2019 08:00:00 -0400

Do you ever get frustrated trying to find pretty images to use for your social media, blog, or website? We've got the solution for you! Today's guest is Serena Waller from Delegate & Elevate and Pops of Pretty, and she's sharing her creative tips for using stock photography in your wedding business. Serena is an inspiration - not just creatively, but from a business perspective as well! Hear how she identified a need in the wedding industry and set about creating a new stock photo subscription program aimed specifically to help wedding pros with their marketing. Make sure you get your name on the early access list at www.popsofpretty.com and don't miss out on the amazing social media challenge and FREE images she's put together just for listeners of the Smart Business for Wedding Pros podcast! Download the freebie at www.thewedpreneur.com/29download

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{EP28}: Creating Consistent Customer Service with Heather Rouffe

Thu, 18 Apr 2019 12:00:00 -0400

Heather Rouffe has been in the wedding industry since 2004, and in today's episode, she's sharing a wealth of information about creating consistent customer service from event to event. From establishing systems to educating every client that walks through her door, Heather leads a talented sales team that is focused on showing up for every customer 100% of the time.

www.thewedpreneur.com/28
www.thewedpreneur.com/intensivemay

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{EP27}: 5 Sales Techniques for Wedding Pros with Meryl Snow

Tue, 26 Mar 2019 08:00:00 -0400

In today's episode, I'm joined by sales guru Meryl Snow, of Snowstorm Solutions. Meryl is SO knowledgable (and super fun to chat with) and she's sharing her 5 secret sales techniques that wedding pros can use in their business. If you're anything like me, the word "sales" makes you a little bit uncomfortable - you probably picture used car salesmen! But there's no way around it - we have to get comfortable with sales if our businesses are going to survive. You won't want to miss out on this episode - it's a long one, but it is JAM PACKED with amazing info. You can check out the free cheat sheet at www.thewedpreneur.com/27download - and of course, our shownotes are at www.thewedpreneur.com/27

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{EP26}: How to Prepare for Going Full-Time in Your Wedding Business

Mon, 11 Mar 2019 08:00:00 -0400

Are you currently juggling a full-time job AND your wedding business? We've all been there. The struggle is REAL my friend! I get asked all the time how to know when it's time to make the leap and quit your day job, and the answer is... well, you'll have to listen to find out! In this episode, I'm sharing three specific strategies to help you prepare for leaving your job behind and working on your wedding business full time.
www.thewedpreneur.com/podcast
FREEBIE! www.thewedpreneur.com/26download

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{EP25}: 5 Tips for Getting the Most Out of an Industry Conference

Tue, 12 Feb 2019 09:30:00 -0400

Have you ever wondered whether or not it's worth it to attend a wedding or event conference? In this episode, I'm sharing my 5 tips to get the most out of an industry conference! From what to pack to which sessions to attend, this short episode is packed with tips to make your next wedding industry conference a success!

www.thewedpreneur.com/25

www.weddingmba.com

www.thespecialeventshow.com

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{EP24}: Turning Connections into Powerful Partnerships with Kevin Dennis

Mon, 04 Feb 2019 10:00:00 -0400

In this week's episode, I'm joined by Kevin Dennis from Wedding IQ. He's sharing his strategies for turning connections into powerful partnerships in the wedding industry. If you've ever wondered what the secret to effective networking is, you won't want to miss this episode!

Shownotes: www.thewedpreneur.com/24

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{EP23}: 3 SEO Strategies You Can Implement TODAY with Sara Dunn

Mon, 21 Jan 2019 08:30:00 -0400

If you're like me, the words Search Engine Optimization might make you cringe. You KNOW it's something you need to focus on in your wedding business, but it seems overly technical and well... boring. Today's guest, Sara Dunn of Sara Does SEO is on the show this week to dispel some common SEO myths and best of all, provide 3 actionable tweaks you can do TODAY to improve your SEO rankings. As an added bonus - she's providing listeners with a FREE DOWNLOAD!

www.thewedpreneur.com/23

www.saradoesseo.com

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{EP22}: Mindset and Goal Setting with Krista Chapman

Mon, 03 Dec 2018 08:30:00 -0400

Today I'm joined by marketing strategist to wedding pros Krista Chapman and we're talking all things mindset and goal setting. She's sharing her exact process for goal setting, and it's ahhh-mazing! If you're struggling to set goals in a way that really works, this is a must-listen!

www.thewedpreneur.com/22

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{EP21}: How to Stop Leaving Money on the Table (Without Sacrificing Your Craft) with Bron Hansboro

Sat, 24 Nov 2018 10:30:00 -0400

Have you ever wondered if it's possible to diversify your business without losing your core clients? In this interview with Bron Hansboro, he explains how he was able to successfully open a sister-brand in order to serve two different markets.

www.thewedpreneur.com/21

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{EP 20}: Lessons from Big Names in the Business with Andy Kushner

Fri, 16 Nov 2018 20:17:33 -0400

I'm interviewing the interviewer! In this episode, I'm joined by the host of the Wedding Biz podcast, Andy Kushner. He's sharing some of the truth bombs he's gathered through his work interviewing wedding industry icons. This is an episode that will inspire you - we're talking about the client experience, how to stand out from your competitors, the challenges we ALL face in the wedding biz, and more.

www.thewedpreneur.com/20

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{EP19}: Comparison, Community and Competition with Mady Moore

Sat, 20 Oct 2018 15:25:15 -0400

In this mentoring session, I'm joined by Wedding Planner Mady Moore and we're exploring how comparison can result in negative self-talk and a lack of creativity. We also touch upon the challenges of moving to a new market, and how wedding pros can use the experiences from former careers to attract target clients.

www.thewedpreneur.com

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{EP18}: Systems and Processes - How to Systemize Your Wedding Biz for Success

Mon, 08 Oct 2018 13:18:35 -0400

www.thewedpreneur.com/intensive

You probably *know* that you need Systems & Processes in your wedding business... but do you know how impactful they truly are to your business? Today I'm sharing how Systems & Processes can elevate your Wedding Biz by allowing you to be more efficient, focus more on the client experience, and reduce your overwhelm! I'm sharing my SIMPLE method for getting started - so tune in to learn exactly what systems to focus on! AND - big news regarding my signature program - The Wedding Planner Intensive. Exciting!

www.thewedpreneur.com/intensive

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{EP17}: Creating a Social Media Strategy for Your Wedding Biz with Krystal Clark

Thu, 13 Sep 2018 08:00:00 -0400

We all know how important social media is, but how many of us actually take the time to create a cohesive and consistent strategy? In this weeks episode, I'm joined by Krystal Clark of Krystal Clark Creative, and she's sharing the step-by-step process she uses with her wedding professional clients to help them create a social media strategy that is results-driven and intentional.

www.thewedpreneur.com/17

https://krystalclarkcreative.com/#/

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{EP16}: Behind the Scenes of the Bridechilla Brand with Aleisha McCormack

Wed, 15 Aug 2018 08:30:00 -0400

The Bridechilla podcast started as a side-hustle and has grown to become a highly recognized brand and a movement for the 'Chillas, as they are known! In this episode, I interview the founder of Bridechilla, Aleisha McCormack. She's sharing her story and how she was able to connect with her authentic voice to reach millions of couples all over the world.

Bridechilla Podcast: https://thebridechilla.com/category/back-catalogue/

Bridechilla Website: https://thebridechilla.com/hello-bridechilla/

Bridechilla Directory: https://thebridechilla.com/wedding-directory/

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{EP15}: Money Matters - How to Plan for Profit & Sustainability

Wed, 08 Aug 2018 14:27:56 -0400

How comfortable are you talking about money and finances in your wedding biz? In this episode, I'm sharing my strategies to start, sustain and grow a profitable wedding business. From launching to your 5-year plan, this episode is jam packed with strategies and tips to help you become a financial ninja! BONUS: FREE DOWNLOADS!

Launch Budget: www.thewedpreneur.com/15launchdownload

Business Budget: www.thewedpreneur.com/15budgetdownload

Pricing Lab: www.thewedpreneur.com/pricinglab

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{EP14}: The Art of Freelancing with Alexa Kritis

Wed, 01 Aug 2018 08:00:00 -0400

Innovative and fearless, Alexa Kritis has created a business based on her strengths and experience as an Assistant to luxury Wedding Planners all over the country. In this interview, she's sharing her experiences in freelancing.

www.alexakritis.com

www.thewedpreneur.com/14

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{EP13}: Inclusive Marketing with Brittny Drye

Fri, 13 Jul 2018 08:30:55 -0400

Is your marketing inclusive or are you falling behind the times? Join me as I interview Love Inc. Editor-in-Chief Brittny Drye to learn tips and tricks for weaving inclusivity into your marketing strategy.

www.loveinc.com

www.thewedpreneur.com/13

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{EP12}: Outrageous Dreams & Charging What You're Worth with Sean Low

Wed, 27 Jun 2018 08:30:00 -0400

Have you ever wondered what your business would look like if you were able to be nurtured by your art? What outrageous dreams do you have for your wedding business? Join me as I interview industry thought-leader Sean Low about being outrageous, understanding your value, and charging what you're worth.

BBC Collective: www.thebbccollective.com

Pricing Lab: www.thewedpreneur.com/pricinglab

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{EP11}: Reaching Your Ideal Clients with Heather Farr

Thu, 14 Jun 2018 08:00:00 -0400

In this Mentoring Episode, I'm chatting with Heather Farr of Heather Farr Events and Consulting. Heather wrote into the show asking for some help reaching her ideal client and overcoming the price objection. During our interview, we do a deep dive into figuring out who her ideal client is, and more importantly, what unique experiences she has that will make her the perfect choice for those ideal clients.

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{EP10} Lessons from the Legal Pad: Inspiration from an Attorney turned Event Pro

Thu, 31 May 2018 07:30:00 -0400

Leah Weinberg is a former attorney turned wedding pro, and she's sharing how she was able to take the skills she learned in her former career to create systems in her wedding planning business.

www.thewedpreneur.com/10

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{EP09}: The Art of Educating Clients with Cavin Elizabeth

Thu, 24 May 2018 07:00:00 -0400

In this interview, I'm joined by wedding photographer and published author Cavin Elizabeth as she shares the exact strategies she uses to educate her clients and the incredible ways that this been a benefit her wedding photography business!

Show notes: www.thewedpreneur.com/09

Cavin's book: https://www.amazon.com/Cavin-Elizabeth/e/B079MFX4WD

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{EP08}: Selling Your Signature Service with Erica Greenwold-Reisen

Tue, 22 May 2018 13:20:04 -0400

Do you have a signature service in your wedding biz that you are struggling to sell? Join me in this Mentoring Session as I chat with Wedding Planner & Designer Erica Greenwold-Reisen about the challenges she's experiencing selling her full planning & design service to her ideal clients.

www.thewedpreneur.com/08

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{EP07}: Let's Talk Tech Trends with Sandy Hammer

Thu, 10 May 2018 07:00:00 -0400

In this episode, I'm joined by the founder of AllSeated, and we're talking all things tech! Learn how tech trends are influencing the wedding industry and hear some of the amazing innovations that are changing the guest experience at weddings.

www.allseated.com

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{EP06}: The Client Experience: Tales from the House of the Mouse with Michele Schwartz

Thu, 03 May 2018 06:00:00 -0400

Michele Schwartz got an early start when it comes to learning about the client experience; her years at Disney taught her valuable lessons about creating an unforgettable experience for each and every client. Join Michele and I as we discuss how to create unforgettable client experiences through managing expectations and consistency.

www.modernjewishwedding.com

www.micheleschwartz.me

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{Ep05}: Using Dubsado to Systemize Your Wedding Biz with Jen Rudd

Thu, 26 Apr 2018 07:00:00 -0400

We all know that there are a TON of programs out there for our wedding businesses - but which one is right for you, and how can you maximize the potential of each program? Join me as I interview Jen Rudd from Grow With Jen and do a deep dive into using Dubsado - and other programs - to systemize your wedding business and create efficiency and consistency in your biz.

www.growwithjen.com

www.thewedpreneur.com/intensive

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{Ep04}: Style Me Pretty ALMOST Went Dark: What We Can Learn

Thu, 19 Apr 2018 09:00:00 -0400

Where were you when you heard that Style Me Pretty was going dark? In today's episode, I share my thoughts on the near loss of this powerhouse wedding blog and what we can learn from almost losing an institution in the wedding blog world. I'm sharing my 4 key takeaways and some strategies on using integrated marketing in your wedding business.

The WedCollective Mastermind Program: www.thewedpreneur.com/wedcollective

Shownotes: www.thewedpreneur.com/04

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{Ep03}: Leveraging Pop Culture in Your Marketing Strategy

Thu, 12 Apr 2018 09:46:53 -0400

Pop culture is an amazing and authentic way to create a connection with your target audience. Join me as I interview PR Consultant and Wedding Expert Meghan Ely about creative ways that wedding pros can leverage what's happening NOW to create unique and authentic marketing content (hint: the Royal Wedding!)

Show Notes: www.thewedpreneur.com/03

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{Ep02}: Vulnerability & Setting Boundaries with Angie Allen

Sun, 25 Mar 2018 13:40:11 -0400

After years as a Marriage Commissioner, Angie Allen took the leap and launched her own Wedding Planning Business. Join me in this Mentoring Session as we talk about the vulnerability that comes with being a business owner, how setting boundaries is essential for time management, and how empathy combined with thick skin is sometimes necessary in the wedding industry.

Show notes: www.thewedpreneur.com/podcast/02

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{Ep01}: Values Based Marketing, Adapting to Change, and Being a Mom with Tanisha Lee

Sun, 25 Mar 2018 13:33:18 -0400

Tanisha Lee had a thriving wedding business but then a move to a completely different market shook things up. Join me in this Mentoring Session as we talk about how she adapted to a new city, her heart-centered approach to marketing, and the struggles that come with being a single mom and business owner.

Show notes: www.thewedpreneur.com/podcast/01

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{Ep00}: Welcome to the Show!

Sun, 25 Mar 2018 13:26:56 -0400

Smart Business for Wedding Pros is brought to you by the Wedpreneur.

Join host Mary Swaffield each week as she interviews up-and-coming wedding pros (the Mentoring Sessions), business experts, wedding industry experts, and offers in-depth insights and step-by-step training episodes designed to help wedding professionals build profitable and sustainable businesses.

* To apply to be on the show, please visit www.thewedpreneur.com/podcastguest
* For show notes and information on each episode, visit www.thewedpreneur.com/podcast
* For questions or comments, email our podcast team at podcast@thewedpreneur.com

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