In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers.

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YouTube video on this topic: https://youtu.be/Sdk3osR0WBk

In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient.

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Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns.

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In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026.

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In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic  or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges.

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In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whether you're struggling to generate clicks, leads, or sales, this episode provides a step-by-step approach to diagnosing campaign issues and making informed improvements that can turn underperforming ads into profitable ones.

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In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more opportunities to find and scale winning ads. Along the way, he discusses common frustrations advertisers face when budget is concentrated on only a handful of ads, why this happens and how a more advanced setup can improve performance, efficiency, and scalability. Whether you're looking to move beyond the basics or take a profitable Facebook ad account to the next level, this episode provides practical insights into how modern Meta advertising campaigns should be structured for growth.

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In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creative assets. He explains why understanding your ideal customer profile, crafting stronger hooks and focusing on messaging can often be more important than endlessly producing new creatives. The episode highlights the power of Meta’s advertising engine, how businesses can leverage creative variations at scale and why small changes to ad messaging can have a major impact on performance and growth.

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In this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and how the new “Push Delivery to This Ad” feature allows advertisers to allocate a percentage of their budget to specific creatives for testing purposes. Nick breaks down how the feature works, when it should and shouldn’t be used, how to structure creative tests effectively and what advertisers can learn from the results to make better optimisation decisions. 

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Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning creatives. Nick also shares practical advice on creative formatting, why designing assets in a 9:16 vertical format is becoming increasingly important and how advertisers can avoid common mistakes caused by Meta’s automatic creative enhancements and related media features.

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In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much. 

As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performance. We explore why giving Meta more freedom often leads to better results, how the platform now makes optimisation decisions faster and more effectively than humans can, and where advertisers should really be focusing their attention instead. If you're running Facebook or Instagram ads and looking to improve performance, scale campaigns and work with the algorithm rather than against it, this episode will help you rethink your approach.

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In this  episode of Let’s Run Facebook Ads, Nick  breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s algorithm quickly picks one or two winning ads and refuses to spend budget on the rest of your creatives.

You’ll learn how to use Meta’s new “test creative” option inside Ads Manager, how to duplicate and test Facebook ads effectively, how to allocate testing budgets and how to structure ad creative experiments for better campaign optimisation and scaling. Nick also shares practical insights into how Meta’s AI-driven algorithm evaluates ad performance, why some ads never get delivery, and how ecommerce brands, lead generation businesses, and media buyers can improve Facebook ad results through smarter creative testing.

If you’re running Meta ads, struggling with ad spend allocation, testing new creatives, improving ROAS, scaling winning campaigns, or getting better performance from your Facebook advertising strategy, this episode gives you a practical walkthrough of how to work with the algorithm instead of fighting against it.

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In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta’s algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.

The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.

If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.

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Check out CloseBot here: https://app.closebot.com/a?fpr=nick77

In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses turn cold Facebook leads into actual sales, while exposing the biggest mistakes advertisers make when running Facebook lead generation campaigns. Whether you’re a business owner, agency, or media buyer looking to improve lead quality, increase conversions, and get more ROI from your Facebook ads, this episode is packed with practical insights on Facebook advertising, lead nurturing, automation and scaling profitable campaigns.

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In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practical insights on how to diagnose issues, improve lead quality, and build a system that consistently generates leads that actually convert. 

Whether you’re struggling to get any leads at all or just tired of leads that go nowhere, this episode gives you a clearer, more strategic approach to making your Facebook ads work.

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In this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continue to automate delivery, and how your ad creative has become the primary lever for grabbing attention, qualifying your audience and driving conversions. You’ll learn why relying on interests and detailed targeting is no longer enough, how strong creative effectively does the targeting for you, and what separates ads that get ignored from those that consistently perform. By understanding how to align your messaging, hooks, and visuals with real user intent, this video shows you how to stop fighting the algorithm and start building ads that resonate, convert, and scale.

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If you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often misunderstand about budgets, targeting, and optimisation. He walks through how Meta’s algorithm uses data to find the right audience, why patience and proper campaign structure are key, and how to avoid common beginner mistakes that lead to wasted ad spend.

You’ll learn what realistic expectations look like when launching your first campaigns, how to approach testing creatives and audiences, and why simplifying your account structure can improve performance. Whether you’re running lead generation or e-commerce Facebook ads, this episode will help you build a solid foundation, make smarter decisions with your Meta ads budget, and set yourself up for long-term success.

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If you’re running Facebook Ads and unsure how much budget you actually need to see results, this episode breaks down the reality of ad spend in today’s Meta Ads environment. Nick explains why budget size directly impacts performance, how underfunded campaigns can struggle to exit the learning phase, and what this means for advertisers working with limited daily spend. He explores how Meta’s algorithm uses data to optimise delivery, why spreading budget too thin across campaigns can hurt results, and how to approach scaling in a more stable, efficient way.

You’ll learn how to align your Facebook ads budget with your funnel and objectives, why consolidation often outperforms over-segmentation, and how to make smarter decisions that improve performance without wasting spend. If you’re managing a small to mid-sized Meta advertising account, this episode will help you set realistic expectations and build a more effective, scalable ad strategy.

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In this episode, we break down why Facebook ads often generate plenty of leads but fail to produce revenue - especially when you’re selling a  subscription or service product.

You’ll learn how Meta’s algorithm actually behaves when you optimise for lead volume, why hiding your price attracts the wrong people, and how “cheap leads” can quietly destroy conversion rates. We’ll also cover when to include pricing in your ads or lead forms, how controlled friction improves lead quality, and the critical difference between optimising for volume versus intent.

#facebookads #smallbusinessmarketing #metaads  #andromeda

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If you’re running Facebook Ads and your landing page views don’t match your link clicks, this episode explains why and when it actually matters. We break down what Facebook Ads metrics like Clicks (All), Link Clicks, and Landing Page Views really mean, and why landing page views are almost always lower than clicks.

You’ll learn the most common causes of low landing page views, including slow page speed, mobile experience issues, iOS tracking limitations, and accidental clicks from Reels and Stories. We also explain when low landing page views are a real performance issue, when they’re just a reporting gap, and which Facebook Ads metrics actually matter for sales, like cost per purchase, conversion rates, and ROAS.

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Since Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.

In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed.

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Confused about Facebook Ads structure? In this video, I break down Campaigns vs Ad Sets vs Ads and explain how Meta actually wants you to structure your account (without overcomplicating things).

You’ll learn what to test at each level, why most advertisers are fighting the algorithm, and where real performance gains come from. I explain why campaigns should focus only on objectives, how ad sets are about audiences (not ideas), and why creative testing belongs at the ad level, including hooks, USPs, messaging, formats, and CTAs.

If you’re running Facebook Ads and struggling with bloated accounts, poor performance, or confusing setups, this video will help you simplify your structure, feed the algorithm better inputs, and scale more efficiently.

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January is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs, reduced creative fatigue, and improved algorithm learning can lead to better leads and purchases, plus how to build momentum before Facebook ads get more expensive later in the year. If you’re running (or thinking about running) Facebook ads in January or Q1, this episode explains exactly why now is the time to act.

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Instead of chasing new campaign settings, we break down where results are actually won or lost in modern Meta advertising. Drawing from hundreds of real ad accounts, Nick outlines why the 'what', 'why' and 'how' are the key to improving your ads, diagnose performance drops, refocus your strategy, and stop overcomplicating Ads Manager. If you’re running Meta ads and feel stuck, frustrated, or tempted to change everything - start here.

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In this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you should about it. Also, Nick outlines what you can to do to structure your campaigns so ALL your ads get a fair chance and ensure your testing is reliable.

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In this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast. 

You’ll learn how to simplify your campaign structure, why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to diversify for Andromeda’s new creative requirements. We also cover offers that convert, landing page optimisations, and crucial attribution fixes like pixel events and the Conversions API.

If you want to stop overcomplicating your Meta advertising and finally get consistent, scalable results, this episode shows you exactly what to do next.

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In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads.

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In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers simplify campaigns, consolidate spend, and let Meta’s AI optimise faster. Discover how to test smarter, structure your Facebook ads for consistent results, and scale profitably, even on a limited budget.

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In this episode of Let’s Run Facebook Ads, Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta.

Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor results. You’ll learn why creative strategy still drives performance, how to build concepts that speak to your ideal customer, and what separates winning Facebook advertisers from those stuck making excuses.

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In this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns, master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance. Discover how to test smarter, scale faster, and future-proof your Meta advertising results.

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In this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.

Nick dives into:

• 🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager
• 🧩 The importance of creative diversification and his new “Olympic Rings Framework” for building high-performing ad creatives
• 🧠 Why testing angles—not just iterations—is key to finding long-term winning ads
• 📈 Navigating the Meta Ads algorithm changes, seasonal ad performance trends, and how to capitalise on the Q4 buying cycle
• 🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategy

Nick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session, where he’ll go deeper into structuring campaigns for consistent growth and scalability.

If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen.

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Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targeting, retargeting strategies, and creative sequencing really work in Meta Ads Manager. You’ll hear why sales and lead objectives often outperform awareness campaigns, and how simplicity in structure can still drive serious ROI.

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Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms, this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results.

If you’ve been wondering why your Facebook ads aren’t performing as expected, this episode might just be the wake-up call your campaigns need.

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Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, goals, and expectations. From cost-per-lead calculations to scaling strategies, this episode provides a clear roadmap for maximising your return on ad spend.

Get actionable advice to stop wasting money and start investing smarter in your Meta Ads campaigns.

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Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting and optimising your lead generation campaigns. Whether you're struggling with ad fatigue, low conversion rates, or poor lead form performance, this episode delivers actionable insights that can help improve your Facebook Ads ROI.

Tune in to learn how to attract the right audience, filter out junk leads, and make the most of your Meta Ads strategy.

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We’ll walk you through:
✅ How to set up audience segments for more precise targeting
✅ A real-life case study where ad spend was cut by 50% while maintaining results
✅ The importance of Meta verification and how it saved a business from major downtime
✅ A step-by-step guide to refining your custom audiences for maximum conversions

If you’re running Facebook or Instagram ads, this simple yet powerful update can make a huge difference in your campaigns. Don't miss it!

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In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the best results right now!

Don't waste anymore time getting average campaign results, listen now... also tune in next week because Nick will be diving into audience building and testing!

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If you're struggling to get the best out of your Facebook Ads and need a little bit of guidance, why not join our Ads Clinic?  Find out more here and access your free 30 minute session - www.theadsclinic.com

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...have you tried handing the reins over to Facebook and letting them decide which products to show to which customers, all from your product catalogue? If not, you NEED to listen to our most recent podcast episode.

Today Nick dives into how to set up this ad, how to select your audience, how Facebook makes it happen and why you should give this a go for your next campaign; the results are NEXT LEVEL!

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After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it's back working again... and we couldn't be happier!!

But what is a DPA?
It's an ad template that is personalised according to each individual customer. For example, if someone hits your website and adds products to their basket but doesn't check out, they will be shown those products in their feed via the ad. Similarly, we like to target those people who have viewed the content (products) on your website, but have yet to ad to cart. 

We've recently seen a significant increase in results for our clients, and we think you NEED TO TRY them too!

Listen now to the full episode to find out how to set up a DPA ad.

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⭐️ Have a celebrity or influencer endorsement
⭐ Ride off of a trend
⭐ ️Give a discount or offer

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Are you feeling the stress of Black Friday, and don't know where to start with advertising?

In our latest podcast Nick offers his advice on when to start Black Friday ads, are ads right for you during this period, what offers you could consider and the all important question... should the offer be for both new and existing customers?!

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This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌

🤔 What even are Multi-advertiser ads?
Multi-advertiser ads are suppose to allow businesses to be discovered by people on Instagram who have shown commercial intent by engaging with relevant business content and are in a shopping mindset. Meta says that this format helps increase user learning and will begin to show ads that they think may be interesting to people in the moment and help people discover, consider and buy products.

...sounds too good to be true right? 

Listen to this podcast episode to save you time and money on testing this theory out for yourself!

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Want to know how we did it and put it into practice? 

All you need to do is listen to our new podcast episode as Nick dives into how he set up this campaign, the strategy behind it and the results we were able to generate in less than 6 months! 

If you're still struggling or have ad questions you don't know the answers too, book a free 30 minute call with Nick via The Ads Clinic.

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🤔 Are you expecting to make money on the first purchase?
🤔 Is the initial sale your main focus and your customers life time value an after thought?
🤔 Are you using a full funnel approach post sale?
🤔 Are you utilising the email addresses you have collected?
🤔 Are you reducing your product cost just to acquire a new customer?

If you answered yes to at least one of the above, you're going to disappointed in your results.

The key to a successful campaign, like Black Friday, is starting to think about your product or service from an acquisition perspective.

With Black Friday fast approaching you NEED to listen our Black Friday podcast episode to ensure that your business is making the most out of the money you're investing and keep your customers coming back time and time again. 

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In our latest podcast episode Nick explains a few question techniques you NEED to test to ensure you're getting the best possible leads for your business... not to mention that the off-app tracking is broken! Listen to the full episode to find out what these techniques are!

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There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them!

Not sure what we're talking about? Well, a lookalike audience is built based on customer data, for example a csv of a current customer list or recent website/ social platform visitors. Once this information has been uploaded into a custom audience Facebook then finds similar people, creating a whole new pool of cold people to target... pretty cool right?

Listen now to the full episode to find out why Nick thinks they're really worth a test and our secret hack to find the right lookalike audience for you.

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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🙋 yep, we've been there too and feel your pain!

Today Nick is sharing his insight into how to gain additional approval from Meta if your product is on the fine line for rejection (like a charity ticket raffle), which products and services cannot be listed on Facebook and why getting someone engaged with your ads is the BEST thing you can do for your ad account!

You can find the Facebook Ad policies here

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Nick shares that Facebook is doing a cheeky little campaign objective that you don't want to do! 🤔

Listen to the full podcast on bringing the right audiences to convertible sales!

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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But what happens if we go for significant amends in the ads? It will shake the entire algorithm and might not get you the desired ROI. ✌

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Copywriting is something we do all the time but we need to remember that to get people to click on our ads, we need to nail our copy. 

In today’s episode, Nick gives some quick advice on using dog whistle copy to get more purchases 🤑

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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We have a double whammy for you today…Today’s update can be applied to both audience and budget optimisation to help maximise your ads. 

When it comes to optimising, Facebook is wanting us to leave it to them more and more and it’s time to go with it 🤔

Nick talks us through how to use Advantage + and what it essentially means for your ads 👌

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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The biggest issue we face when getting new leads on Facebook is the quality of these leads, but Facebook may have just fixed it…

In today’s podcast, Nick talks us through the new update, what we know about it so far and how it can help you with your ads 🙌

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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It’s here, the new demographic that will help make your lives easier…

If you advertise in the B2B world, check out today’s podcast to find out how you can help get your ads to the right person with ease as well as tips on how you should target your ads 💡

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Let’s talk about video ads ⏩ TikToks & reels are taking over how we absorb our content online and we’ve all been sucked in…But we don’t need to stress about creating Tiktoks for our ads to perform well 🙅

Nick shares his advice on how to create the right video that can help deliver the best results when levelling up your ads. 

Listen now to find out how it’s done👇

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Let’s not let the user go elsewhere from our ads, we need to make sure we’re keeping them on the platform. 

Why is this important we hear you ask..? 🤔

Nick runs us through why we recommend doing this, what this means for our ads and where we think Facebook is going. 

Yep, we’re still talking about the dreaded iOS.14 update 🤪 listen now to find out why it’s still relevant ⏬

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Listen now to find out more about 

👉🏻Defining a broad audience

👉🏻What you can expect and how to get results 

👉🏻When you would start scaling your audience 

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It’s gotta take something pretty valuable to stop them from scrolling…

For today’s podcast episode, Nick is joined by @CTtheDisrupter to talk about Dynamic Creative and the difference it could make when building Facebook ads.

If you’d like to find out how more about getting somebody’s attention when every social media ad is skippable, take a listen to the episode now 👂

----------------------
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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Marketing platforms are constantly changing and adapting, but this doesn’t mean that email is dead! 🙅‍♀️ Despite the attitude towards classic strategies changing, email marketing has actually been on the rise since 2020, proven to drive revenue over time ⏫

Check out today’s episode to find out more about the importance of automated emails, FB lead forms and why you should be using email campaigns no matter what you’re doing…!

----------------------
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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Lifecycle marketing is the mix of strategies a company uses to positively influence customer behaviour as they move through each touchpoint of the marketing cycle, from the initial attraction to becoming a brand advocate.

With over 8 years industry experience, Georgie Carter and her team over at Pepped specialise in lifecycle marketing and CRM. Since Pepped launched they have helped to scale multiple health and wellness businesses by attracting, converting and retaining more customers using email and lifecycle marketing. 

In today's podcast James and Georgie dive into how lifecycle and email marketing can elevate e-commerce brands to the next level, as well as exploring the best way to retain customers... because we all know that it's easier to keep a customer rather than acquiring a new one!

Find Pepped here: https://www.peppedup.co.uk/
Find Georgie here

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Measuring metrics has started to be a bit of a nightmare lately, so that’s where we come in…

In today’s Podcast, Nick gives us the lowdown on how to get through the digital madness that is measuring results 🤪 

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Being omnipresent across all social platforms (or wherever your audience hang out) is a must! Being omnipresent basically means ...

In today's podcast episode Nick talks you through how to set up the Omni8 campaign strategy and why it works so well for our clients!

Or if you are still struggling and want some advice, why not book a FREE 30 minute consultancy call with Nick https://theadsclinic.com/

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Nick explains how we have helped one of our jewellery clients grow her email list by 35% in just 4 weeks, by using our new campaign method called "The Birthday Club"! And to make it even sweeter it only cost, on average, 73p per sign-up!

But what is "The Birthday Club" campaign?

The campaign aims to target your existing and potential customers with an offer that is so irresistible they can't pass up. Now, in this case, our client is offering a £20 voucher once year on their birthday in exchange for signing up to "The Birthday Club". 

As an e-commerce store the main goal is always to generate sales, however this lead generation tactic may not reap rewards straight away... To combat this, and bring in revenue straight after the sign-up, our client is offering 15% off the whole site for a limited 7 day period. 

To date they have seen a 25% sign-up to purchase conversation rate, covering their campaign costs. Now, this wasn't the aim, as the long term goal is to grow the email list and build quality relationships to achieve a higher lifetime customer value... so this was an added bonus!

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Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

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Today James and Nathan dive into the world of websites and explore how Shopify can be suitable for any business, no matter the size!

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Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Find Nathan here or Quickfire Digital here

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----------------------
Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Find Charley here

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Today Nick and Bailey dive into their top Facebook Ad hacks, give advice and tips on how to best build audiences and share their epic client results!

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Watch the episode on Youtube

Find Bailey here

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Well, Erik was sick of it, and this why he he launched Hawke Media!

Today Hawke Media is the fastest growing marketing consultancy in the US and has been valued at over $150 million with 250+ employees. 

In today's newest podcast episode, Nick and James talk to Erik about his epic business growth, his no arsehole policy, his 3 principles of marketing, winning strategies and more! 

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Find Hawke Media here and purchase Erik's book!

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Proof Content is a copywriting agency focused on the commercial power of words💥

In today's podcast James and Charli dive into the power of copy writing, how to write great content that engagers current and potential customers and aids conversion.


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Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Find Proof Content here

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On today's podcast James dives into Matthew's extensive experience of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he’s just getting started!

His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week!

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Find Automation Wolf here: www.AutomationWolf.com

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Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology. 

So, even if the over 50s aren’t one of your main target markets, reaching out to them on social media could still offer significant revenue opportunities, but how do you do this effectively? Well, just listen to this bonus episode with Nick and James!

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Watch the episode on Youtube

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Andrew is a videographer turned video agency owner, who has a passion for all things creative. His belief is that creativity and the boldness to be different and stand out, is a tool which is vastly under utilised and which can have game changing results for so many companies.

Who are Origins of Motion?
We live in the age of the attention economy. Our attention has always been limited, valuable, and scarce. But the demands on our attention are greater today than at any point in human history. Social media, streaming, gaming, and the busyness of life all vie for the concentrated focus of our audiences. That means that if we want to successfully deliver our message in order to drive leads, sales, and business growth, we must compete. We must command attention. How? Creativity. 

Through creative video and animation Origins capture attention and then we utilise that attention to deliver game changing results through paid social. 

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

You can find Origins of Motion here

BUT THERE'S MORE...

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Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

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Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

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YouNeek Productions is a Video Production company based in the West Midlands. They have specialist Cinematographers with BAFTA and RTS Award Winning experience across TV and Production. Alongside this, they provide expert Digital Marketing Consultancy with video production.

They're a full service Video Production company including live footage, aerial coverage, live streaming, photography, training, voiceovers, editors, music, animation and more.

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

You can find YouNeek here - www.youneekproductions.co.uk

BUT THERE'S MORE...

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In today's podcast episode Nick share his secret sauce on getting the most out of your Facebook Ads this Valentines Day.

Feel like you've missed the boat? YOU MOST DEFINITELY HAVEN'T! You've got 14 days to build and run your ads, which is plenty of time to reap the rewards!

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Watch the episode on Youtube

Learn more here about the Learning Phase

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The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around 50 optimisation events since its last significant edit.

But how do you exit the Learning Phase? On today's podcast Nick explains all, so listen & learn!

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Watch the episode on Youtube

Learn more here about the Learning Phase

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Yep, you just read that right! But want to know the even crazier thing?

He did this only through organic social media marketing!

During this time, Mike grew an audience of over 180,000, got a blank book to #1 on Amazon! Now IAM Productions creates content for businesses & entrepreneurs that want to try and do the same!

You don't want to miss this episode, listen now!

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Watch the episode on Youtube

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

You can find IAM Productions here: https://iamproductions.studio/

VAMO group: www.viewsaremyown.social

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Now, Actuate Digital is an award winning Magento eCommerce development agency, so today's podcast is going to be as non-bias as possible 😉 to give you the best insight into each platform.

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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Watch the episode on Youtube

Follow Mat on Linkedin: https://www.linkedin.com/in/matoconnor/
Learn more about Actuate Digital here: https://www.actuate.agency/

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