Future of Fitness

https://www.perfectgym.com/en

Connect with Brian Keane:
🌐 Website: https://briankeanefitness.com/
🔗 All Links: https://briankeanefitness.com/quick-links/
📸 Instagram: https://www.instagram.com/brian_keane_fitness/
🎬 YouTube: https://www.youtube.com/c/briankeanefitness
📱 TikTok: https://www.tiktok.com/@briankeanefitness

Dr. Gloria Winters - How the YMCA Is Merging Medicine and Fitness

Sat, 18 Jul 2026 06:00:00 -0400

Healthcare in America is stuck in a "sick care" model—we wait until people are already ill, then scramble to treat them. Dr. Gloria Winters, VP of Health Innovation at the YMCA of the USA, has spent the last year building something different: a community health operating system that pulls together your wearables, your medical records, and AI-driven insights into one place, so you actually know what to do with your health data instead of just staring at numbers. In this episode, she breaks down her "house" framework for the $5.6 trillion healthcare industry, why falls cost the country more than almost anything else, how she's working directly with HHS and the MAHA movement on preventive health policy, and why personal agency—not just data—is the missing piece in helping people actually change their behavior. If you've ever felt like your Apple Watch tells you everything except what you should actually do next, this conversation is for you.

Key Takeaways:

🏠 Healthcare is like a house — tech/data is the foundation, sick care takes up most of the "living space," and payers/regulators are the roof

💰 Falls are the #1 healthcare cost in the U.S. — more expensive than most people realize

📱 230 million people ask ChatGPT health questions every week — but personal AI health tracking is still fragmented and unverified

🔗 Interoperability is the real bottleneck — your wearables, scale, and medical records don't talk to each other, even though you use all of them

🎯 Personalization is the missing layer — knowing your heart rate hit 165 means nothing if no one tells you what to do next

🏛️ Dr. Winters is working directly with HHS, CMS, and the MAHA team on shifting national policy toward "upstream" preventive care

👁️ Human connection still matters — eye contact and relationship-centered care activate real neuroscience behind behavior change

🩺 The YMCA has quietly built medical clinics inside its facilities — including a Parkinson's exercise program that led medical providers to hire Parkinson's specialists

🌱 Her advice to gym owners: don't chase every trend — do an environmental scan of your community's actual health needs and pick one to solve

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/int

Christian Drapeau - A Neuroscientist on the Longevity Marker Nobody Is Measuring

Wed, 15 Jul 2026 06:00:00 -0400

Something changed after 40. Recovery takes longer, energy dips, and the effort that used to work stopped working. You were told it's just aging. Neurophysiologist Christian Drapeau makes the case that it's something else entirely: the decline of your body's own repair system.

In this first episode of The Science of Vitality After 40, a four-part series with Christian Drapeau, host Eric Malzone explores the system almost no one talks about. Christian wrote the first paper proposing that our stem cells function as the body's repair system back in 2001, and here he explains what that system is, why it declines so early (by your early 30s you circulate a fraction of what you had at birth), and why the shift lands hardest on women in their 40s.

In this episode:

What the repair system is, and why it works like a second immune system
Why medicine treats the body's ability to heal as a "black hole"
The steep, early decline in circulating stem cells and what drives it
Why estrogen loss creates a "double whammy" for women at midlife
Why weight-bearing exercise keeps emerging as the one clear lever
What your circulating stem cell count may predict about how you age

Christian Drapeau is a neurophysiologist, a pioneer of stem cell mobilization, Founder and Chief Science Officer at STEMREGEN, and author of the bestselling Cracking the Stem Cell Code.

CONNECT WITH CHRISTIAN DRAPEAU
Instagram: https://www.instagram.com/stemcellchristian/
TikTok: https://www.tiktok.com/@stemcellchristian
Facebook: https://www.facebook.com/STEMREGENOfficial/

Explore the science of the repair system: https://www.stemregen.co/blogs/articles/stem-cells-101-discover-what-stem-cells-actually-do-and-why-understanding-them-changes-everything-about-your-health?utm_source=youtube&utm_medium=video&utm_campaign=vitality_after_40&utm_content=ep1

Alberto Perlman (Zumba Co-Founder) on Building a 200,000-Location Global Fitness Empire

Mon, 13 Jul 2026 06:00:00 -0400

Alberto Perlman has been trying to get on this podcast for years — turns out all it took was bumping shoulders at an industry event. As co-founder of Zumba, he's built the world's largest branded fitness program: over 15 million weekly participants, 200,000+ locations, and a presence in 185+ countries, all while surviving 25 years of hype cycles, fads, a pandemic, and everything in between. In this episode, Eric Malzone sits down with Alberto to trace the entire Zumba story from the beginning — a packed gym class in Aventura, Florida with a literal padlocked door, a co-founder who couldn't speak a word of English pitching investors, VHS tapes selling in the millions, and a brand that's somehow ended up teaching classes in the jungles of Thailand and mandated in schools across India. They get into brand protection at global scale, why Zumba refuses to chase the algorithm on social media, and Alberto's honest, still-evolving read on where AI fits into the next chapter of the fitness industry.

Key Takeaways:

🔒 The wild true story of how Zumba started — including a padlocked gym door and a line out the building 30 minutes before class

🗣️ How Beto (Zumba's creator) pitched investors without speaking English — and the 60-day scramble to teach him one phrase

📼 How Zumba's business model evolved from VHS tapes and infomercials to an instructor-membership model that still drives the company today

⚖️ The realities of protecting a global brand — including having to legally challenge a dictionary in Denmark over trademark rights

📱 How Zumba grew one of the biggest social media followings in the fitness industry without chasing the algorithm

🌍 The surprising places Zumba has ended up — jungle classes in Chiang Mai, a sign in Bhutan, mandated school programs in India, drug rehab initiatives in the Philippines, and PTSD support for police officers in Colombia

🤖 Alberto's candid, unresolved take on AI's role in the future of fitness and where human connection still wins

💪 Why Alberto believes fitness deserves more recognition as the "number one intervention" for public health

🤝 A call for more collaboration and advocacy among leaders across the fitness industry

Whether you're building a fitness brand, running a gym, or just curious how a local dance class became a global phenomenon, this conversation is packed with lessons on scaling a brand the right way — through community, not shortcuts.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/int

Will Bartholomew - From Peyton Manning's Teammate to D1 Training Founder

Wed, 08 Jul 2026 05:00:00 -0400

Before he built one of the biggest names in youth sports training, Will Bartholomew was a walk-on at the University of Tennessee trying to survive fall camp with a quarterback named Peyton Manning. In this episode, the D1 Training founder sits down with Eric Malzone to trace the whole arc — training athletes in an open field back in 2002, opening a patio-carpet-and-turf gym with racks he screwed together himself, and slowly turning that into a franchise system now closing in on 220 locations nationwide. Will gets honest about the messy middle: no point-of-sale system at location two, why D1 doesn't open on Sundays, selling off 27 real estate properties and a physical therapy business to go all-in on the gym he actually loved, and the advice from his father that changed everything — "never scale anything until you've scaled it yourself." He also digs into what makes a great youth strength coach today, how D1 uses radical transparency and scorecards to keep coaches bought in, why he thinks the $115 billion youth sports market is still in its first inning, and the balance every sports parent is chasing between competing hard and keeping the game fun. Whether you're a gym owner thinking about franchising, a coach trying to build a real career in strength and conditioning, or a parent navigating the youth sports world, this conversation is packed with hard-earned lessons from someone who's lived every side of it.

🎯 Key Takeaways

🏈 Will's path ran through a state wrestling title, a full ride to Tennessee, a national championship alongside Peyton Manning, and an NFL knee injury that redirected him straight into the weight room business
🌱 D1 Training started in 2002 in an open field before opening its first real location in spring 2003 — patio carpet, hand-built racks, and burned CDs for music
📈 32 corporate locations opened between 2003 and 2015, fueled partly by real estate deals and a young Peyton Manning as an early, hands-on business partner
🧭 A mentor's blunt question — "what are you actually the best at?" — pushed Will to sell off his real estate holdings and his physical therapy company to focus entirely on D1
🤝 D1 didn't start franchising until 2017-2018, after spending a full year rebuilding the business model around real footprint size, staffing, and consumer behavior
📊 Radical transparency drives coach retention — weekly scorecards, EOS-style meetings, and 90-day reviews so coaches always know exactly where they stand
💰 The addressable market for youth sports and strength training now sits around $115 billion, and Will believes the industry is still in its "first quarter"
📱 D1 is investing heavily in tech, including its own app, athlete testing verification, and partnerships with recruiting platforms like On3 and Rivals
⚖️ On competitive youth sports, Will's take is simple: keep it fun, because burnout comes fast when winning becomes the only point
🎙️ Will also hosts "The Turf," a show spotlighting coaches and athletes who've shaped the training world, from John Gruden to Tim Tebow
🚀 The mission driving everything: put inspiring, motivating strength coaching in every community in the country — not just another gym franchise

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/

Joel Smith - Beyond Longevity: Aging Athletically vs Just Living Longer

Fri, 03 Jul 2026 06:00:00 -0400

Can you actually train yourself to age like an athlete instead of just "aging well"? In this episode, Eric Malzone sits down with strength coach and Just Fly Sports founder Joel Smith — eight years coaching at UC Berkeley, five Olympians, nine medals, a world record, and four national track titles under his belt — to unpack what real athletic longevity looks like beyond the buzzwords flooding the fitness industry. They dig into why "meaningful movement" beats generic training programs, how play, seasonality, and community pickup games might matter more than your macros, and why coaches and gym owners need to help clients rediscover the athlete that's already inside them. If you've ever felt like your training has gotten stale, boring, or disconnected from actual joy, this conversation is the reset you didn't know you needed.

Key Takeaways

🏃 Redefining "athlete" — why unofficial pickup soccer at the park might be more athletic than any structured gym program

🌱 Meaningful movement > mindless reps — how skill, culture, sunlight, and friendship shape movement that actually sticks

🧠 Inner vs. outer training — the difference between grinding through weights and the fluid, reactive nature of true athleticism

🎾 The power of "soften" — a mindset shift for breaking through frustration and unlocking better movement quality

🗣️ Coaching through nostalgia — how asking clients "what sport did you play as a kid?" unlocks confidence and motivation

🍂 Training in seasons — borrowing from Chinese medicine and elite coaches to cycle bodybuilding, powerlifting, Olympic lifting, and sprinting throughout the year

🤼 Bring back play — tug of war, pool noodle games, and field days as legitimate tools for building athleticism at any age

👨‍👩‍👧 Longevity is human, not algorithmic — why AI can't replace the art of coaching someone toward their own physical richness

🎯 Individual expression matters — helping clients find the specific movement patterns where they shine, instead of one-size-fits-all programming

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

Eric Bormel - Good Deals Are Quiet: Demystifying M&A for Fitness Founders

Sun, 28 Jun 2026 06:00:00 -0400

Eric Malzone sits down with Eric Bormel, Managing Director at Solomon Partners, for a deep dive into mergers and acquisitions in the fitness and wellness industry — breaking down exactly what it takes for a fitness brand, gym, or health tech company to get acquired, what drives valuation beyond revenue, and how founders can pick the right buyer instead of just the highest bidder. Using the recent Rouvy-to-Zwift acquisition as a real-world case study, Bormel pulls back the curtain on the M&A process from first meeting to closing the deal, explains why connected fitness companies like Peloton are finally stabilizing after the post-pandemic crash, and shares why consumer subscription brands like Strava and Zwift — along with wearables like Whoop and Oura — are currently the hottest categories for investors in the fitness tech space. The conversation also tackles AI's growing role in personalized health, wearables, and gym operations, plus the widening gap between CEO confidence and consumer sentiment in today's economy. Whether you're a gym owner, fitness entrepreneur, or just curious about fitness industry trends and investment activity, this episode is a crash course in fitness M&A, business valuation, and where smart money is heading next in health and wellness.

Episode Takeaways:

💰 M&A 101 — the difference between intrinsic value (cash flow) and extrinsic value (revenue/EBITDA multiples) when valuing a fitness business
🤝 Picking the Right Buyer — why trust matters more than the highest offer, and how to find a buyer aligned with your goals
📈 Inside the Ruby-Zwift Deal — a real case study breaking down how a major fitness tech acquisition actually comes together
⏳ The M&A Timeline — why a typical deal takes 6 months (and sometimes years of relationship-building beforehand)
🚴 Connected Fitness Comeback — how Peloton and the connected fitness category clawed back to profitability after the post-COVID crash
⌚ Wearables on the Rise — why Whoop and Oura are pulling in serious capital and customers in the health tech space
🏋️ What Buyers Want Now — why consumer subscription brands with strong data and loyal users are winning over enterprise SaaS
🤖 AI in Fitness and Wellness — how AI is reshaping personalization, wearables, virtual care, and the member experience (without replacing the workout itself)
📊 CEO Confidence vs. Consumer Sentiment — the surprising economic disconnect happening right now and what it means for fitness businesses
🚀 Founder Advice — how to know when your business is actually ready to sell, and what really drives a successful exit

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/int

Dr. Tania Elliott - What If Fitness IS the New Primary Care? And What If That's a Good Thing?

Tue, 23 Jun 2026 06:00:00 -0400

In this episode of Future of Fitness, host Eric Malzone sits down with Dr. Tania Elliott—board-certified physician, three-time Chief Medical Officer, and a leading voice in healthcare innovation—to break down the collision course between the fitness industry and the future of preventative health. Dr. Elliott doesn't hold back: she calls out the fitness world for being too intense or too dainty, challenges the gatekeeping role of primary care, and paints a vivid picture of what the health club of the future should really look like. From the over-reliance on protocols and biohacking to the untapped power of community, nutrition, and strength training for women, this conversation is a bold, no-BS look at how fitness can evolve from a destination into a way of life. If you're ready to rethink everything you know about health, wellness, and the role of gyms in healthcare, this one's for you.

📌 Key Takeaways:

🏋️‍♀️ Fitness as the Top of the Healthcare Funnel – Gyms and wellness communities are the ideal entry point for prevention, engagement, and longevity—not traditional primary care.

🩺 Primary Care is Broken – It's a gatekeeping loss leader. The future is direct-to-consumer labs, telehealth, and real-time biomarker feedback without the waiting room.

🧠 Doctors as Advocates, Not Gatekeepers – Health information is no longer locked behind MD degrees. Physicians need to meet patients where they are and embrace patient-led research.

🔬 Stop Over-Protocolizing Everything – Not every trend needs a study. Use common sense, evolutionary context, and ancient practices like Ayurveda to guide wellness decisions.

🍽️ Food is Fuel—But Not Just Protein Powder – Whole foods, seasonal eating, and regenerative farming matter more than supplements. The fitness industry should teach cooking, not just sell shakes.

💪 Women's Strength Training is Non-Negotiable – Women need hardcore strength work too—not just Pilates and pink dumbbells. Programs must account for female biomechanics and hormonal cycles.

🏠 Health Should Be a Way of Life, Not a Destination – From "fart walks" after meals to lawn mowing parties, movement should blend into everyday life with community and joy at the center.

📱 Social Media is the New Health Classroom – With 60M+ monthly views, Dr. Elliott proves that bite-sized, educational content is the most scalable way to drive real behavior change.

🤖 AI is Democratizing Health Information – 230M weekly ChatGPT health queries show people are hungry for answers. The opportunity: use AI responsibly, not as a replacement, but as a starting point.

🚀 Be Bold About the Future – The fitness industry should stop apologizing for not being "healthcare" and instead design the care model of tomorrow—with community, labs, referrals, and real connection points.

Juliet Starrett & Alex Alimanestianu - Quarterly Reports: The GLP-1 Tipping Point, CrossFit Finds Its CEO, Garmin's Quiet Takeover of Fitness

Thu, 18 Jun 2026 06:00:00 -0400

In this quarterly industry roundtable, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dive deep into the fitness sector's biggest earnings reports and emerging trends. Lifetime Fitness continues its premium brand strategy with impressive revenue growth while strategically shedding lower-tier memberships, but Planet Fitness faces headwinds with declining membership growth and a paused price increase. The team dissects Xponential's mounting troubles as the company burns through cash amid a New York AG settlement, while Garmin's fitness segment absolutely crushes it with 42% revenue growth. CrossFit's future looks brighter with Bruce Edwards returning as CEO—an affiliate owner who actually understands the community. The conversation heats up around retatrutide's bariatric-level weight loss outcomes and what GLP-1s mean for the fitness industry's identity, plus Peter Attia's meta-analysis proving two weekly resistance training sessions deliver 77% of maximal gains. From Peloton's Pilates pivot to Aescape's robotic massage collapse, this episode covers the strategic shifts, financial realities, and cultural transformations reshaping fitness in 2026.

🎯 Key Takeaways:

📈 Lifetime Fitness – Premium strategy working: revenue up 12%, average revenue per member at $930. Shedding low-tier medical memberships while raising prices, but can they keep growing without membership expansion?

🔻 Planet Fitness – Rough quarter: membership growth down 30% YoY, full‑year guidance cut. January marketing missed the mark, and their $5 black card price hike got paused. Competition heating up in the South.

🔥 Xponential – Dumpster fire status: same‑store sales negative two quarters straight, $523M debt vs. $21.5M cash. New York AG settlement for misleading franchisees. Strategic review likely means selling Club Pilates.

📊 Garmin – Absolute powerhouse: fitness segment up 42% revenue, 103% operating income. Natural Cycles integration for female athletes. A GPS company dominating wearables with $4.3B cash on hand—IPO market take note.

🚴 Peloton – First revenue growth since 2024 ($663M, up 1%). Free cash flow positive at $151M. Acquired $8K Pilates reformer company Scope, but membership declines persist. Cost‑cutting worked—now can they grow?

🏋️ CrossFit – Bruce Edwards returns as CEO (former affiliate owner, COO 2013‑2019, Planet Fitness franchise operator). Sale to Berkshire Partners is off. Games strategy and HyROX relationship are key early questions.

💊 Retatrutide – The new weight loss king: 70‑pound average loss (30% body weight) in trials. Fitness industry must pivot from "weight loss" to "health and strength" positioning. GLP‑1s are here to stay.

💪 Peter Attia Meta‑Analysis – Two resistance sessions/week delivers 77% of max strength gains. Behavioral barriers > programmatic barriers. Simple, consistent training beats perfect programming every time.

🤖 Aescape – Robotic massage startup with $157M raised goes insolvent. First‑mover disadvantage. Product was good, execution was costly. AI wellness is coming but distribution matters.

📱 Strava + AI – Claude integration and AI workout summaries are early days but coming fast. Personalized recommendations and trend analytics will reshape how we engage with fitness data.

David Magida - The Gym Operator's Guide to HYROX: Structure, Culture, and Revenue

Sat, 13 Jun 2026 07:48:00 -0400

What does it actually take to build a thriving HYROX program inside your gym — and turn it into a serious revenue engine? In this episode of Future of Fitness, host Eric Malzone sits down with David Magida, Global Head of Training at HYROX, to unpack everything gym owners and operators need to know about getting into the fastest-growing fitness sport in the world. David shares how he went from running a boutique gym in DC — nearly losing it all during COVID — to overseeing a global affiliate network of nearly 16,000 gyms. From the electric energy of a 40,000-athlete HYROX event in London, to the step-by-step framework for launching a HYROX program (whether you're crawling, walking, or sprinting), David breaks down the real business case: premium add-on memberships, ads that outperform at 3-to-1, 50% of gym revenue tied to HYROX, and a community so tight your members become your best salespeople. If you're a gym owner sitting on the fence about HYROX, this is the episode that will get you off it.

🏟️ HYROX events are exploding — from 40,000 athletes at the London EMEA Championships to 50,000 participants at the NYC event, the sport's growth shows zero signs of slowing
🏋️ Crawl, walk, run your way in — you don't need to drop $150K on equipment on day one; start with one class per week and build from there
🔥 Authenticity is everything — your coaches and head trainers need to actually race and train in HYROX; members will see right through a program with no real passion behind it
📐 Four class types to know — Foundational, Engine, Power, and Complete make up the full HYROX training methodology, each targeting a different fitness pillar
💰 The money is very real — David's HYROX program now accounts for ~50% of his gym's total revenue, and coaches he's mentored have hit $100K in six months
📣 HYROX ads convert at 3x — paid ads for HYROX programming dramatically outperform other gym program ads because people are actively searching for race training
🤝 Community = retention — HYROX athletes form tight-knit cohorts, plan group runs, share race results, and become your most powerful referral source
🛠️ Equipment investment pays off — Center's free gym layout and floor plan design service (developed in partnership with HYROX) removes a major barrier and replaces what used to cost $40K in architect fees
📈 Nearly 16,000 global affiliates and climbing — the affiliate program has scaled from basic PDF workouts to a full tech-enabled training ecosystem since David joined in late 2023
🎯 Every race keeps members locked in — once an athlete signs up for another race, you've secured them for another 6 months of consistent training and membership revenue

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/

Erik Jivmark - Sleep Cycle: 85 Million Downloads, 15 Years of Data, Zero Wearables

Mon, 08 Jun 2026 06:00:00 -0400

In this episode of The Future of Fitness, host Eric Malzone sits down with Erik Jivmark, CEO of Sleep Cycle, to discuss how passive tracking technology is transforming the health and wellness industry. For 15 years, Sleep Cycle has been quietly analyzing a millennium of sleep every single night, leveraging audio and advanced machine learning algorithms to map sleep stages with the same precision as leading wearable hardware. Now, the company is democratizing this massive data layer by opening up its seamless Sleep SDK to developers, health apps, and IoT providers worldwide. Erik shares the brand's incredible origin story—from an iPhone taped to a bed to a global network tracking millions of nights—and pulls back the curtain on their upcoming FDA-regulated clinical validation study aimed at diagnosing sleep apnea risk with just a single night of phone-based audio tracking. Whether you are building an AI health coach, looking to scale passive monitoring, or eager to understand why sleep is the ultimate foundational layer of longevity, this conversation explores how the future of public health belongs to frictionless, hardware-free technology.

🎧 Episode Takeaways:

📱 Frictionless Tracking: Discover how Sleep Cycle bypasses data fatigue and heavy hardware costs by turning any smartphone into a highly precise, passive health sensor.
🫁 Revolutionizing Sleep Apnea Detection: A deep dive into their upcoming FDA submission for a software-only tool capable of screening sleep apnea risk in a single night.
🔓 The Open Sleep SDK: Learn how innovators, telemedicine providers, and even smart-home companies are integrating Sleep Cycle's 15 years of machine learning data into their own apps within weeks.
📊 Fueling the Future of AI Health: Why shallow AI coaching fails without long-term behavioral data, and how a live global network of breathing and coughing signals provides the ultimate context for clinical innovation.
🤝 The Collaborators-Win Mindset: Why Sleep Cycle is looking beyond its own consumer app to place its powerful diagnostics everywhere consumers already live, run, and track their fitness.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/

Eric Casaburi - From Serotonin Centers to 108,000 Gyms: Solving Longevity's Distribution Problem

Wed, 03 Jun 2026 05:00:00 -0400

Eric Casaburi — founder of Serotonin Centers and former builder of Retro Fitness — is back to break down one of the most exciting business models emerging at the intersection of fitness and longevity medicine.

In this episode, Eric walks us through the creation of SLIM Gym (Serotonin Light Impact Model), a turnkey longevity clinic concept that plugs directly into existing gym and fitness studio spaces (think 200–500 square feet of unused office or childcare rooms). It delivers hormone replacement therapy, medical weight loss, GLP-1 protocols, peptide therapy, IV therapy, and comprehensive lab work to gym members—without the gym owner ever touching a medical compliance headache.

Eric shares the real data behind why active gym members on longevity protocols retain at dramatically higher rates, why GLP-1s may actually be a "gateway drug" into fitness culture, how Serotonin handles HIPAA compliance and nurse practitioner training through a robust internal LMS, and why he believes the next major wave in the fitness industry isn't a new piece of equipment — it's the full integration of preventative health and performance medicine on the gym floor.

Key Takeaways:

🏋️ The SLIM Gym Model: Serotonin's new in-gym concept occupies 200–500 sq ft of dead space inside existing fitness facilities, bringing longevity medicine directly to gym members with zero medical liability for the gym operator.

💉 The Perfect Longevity Patient: Gym members already committed to health are more compliant with protocols, generate more referrals, and get better outcomes than the general population.

📉 Fixing the Gym Attrition Crisis: The average gym loses ~60% of its members annually. Putting members on hormone or weight loss protocols within their first few weeks dramatically improves retention by delivering fast, visible results.

🩺 Real Longevity Medicine vs. Trends: It's not just a cryo chair or cold plunge. True longevity medicine inside a gym means blood labs, InBody scans, HRT, GLP-1s, peptides, IV therapy, and NAD—all tied together through data and medical oversight.

🧬 GLP-1s as a Fitness Gateway: Weight loss medications can actually drive more people into gyms by removing the psychological barrier of body shame that keeps many would-be members from ever walking through the door.

🏦 The Business Case for Gym Owners: Serotonin pays the gym a use fee and invests in member marketing. However, the real ROI is the annualized retention impact, not just the monthly rent check.

🤝 A True Partnership Model: Unlike online-only telehealth affiliates, SLIM Gym staff are physically embedded in the gym, trained on fitness culture, and integrated seamlessly with trainers and sales teams.

👩‍⚕️ Building and Training Clinical Staff: Serotonin has developed a full LMS with 200+ courses, weekly recorded medical lunch-and-learns, and AI-assisted training tools, getting a new location operational in as little as 60 days.

💊 Playing Within the Bounds: Serotonin only works with FDA-cleared Category 1 peptides and keeps all HIPAA compliance, medical intake, and clinical oversight inside its own four walls—keeping the gym operator completely insulated.

🌐 Longevity Brands and M&A: Eric's parent company, Longevity Brands, is actively exploring acquisitions in the med spa and longevity space, positioning for the same consolidation wave that reshaped fitness 20 years ago.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 EGYM: https://egym.com/

Karl Foster - Why Most AI Projects Fail: Sport Alliance's Head of AI on Change Management vs Technology

Fri, 29 May 2026 06:00:00 -0400

In this episode of The Future of Fitness, host Eric Malzone sits down with Karl Foster, Head of Artificial Intelligence at Sport Alliance, to bridge the massive gap between AI marketing hype and operational reality in the fitness sector. Drawing from his unique trajectory from personal trainer to CTO and global AI leader, Foster reveals how Sport Alliance's native CRM and ERP integrations—Perfect AI and Magic AI—are redefining the member journey. He outlines the critical distinction between passive chatbots and proactive, agentic AI ecosystems that capture time-sensitive data to drive engagement, boost sales conversions, and optimize retention. Foster also shares a comprehensive blueprint for gym operators on navigating the "build vs. buy" tech dilemma and mastering the critical 70% people-and-process shift needed to successfully cultivate a data-ready organization.

Key Takeaways

👤 The Tech-Forward PT Journey: How Karl Foster transitioned from a hands-on personal trainer to leading cutting-edge, global artificial intelligence initiatives for over 12,000 gyms at Sport Alliance.

🤖 Reactive vs. Proactive AI: The shift from passive chat systems to proactive "agentic AI" ecosystems that autonomously trigger context-rich, time-sensitive member outreach.

📊 Data-Aware vs. Data-Ready: Why gym operators must move past fragmented "Frankenstein" tech stacks to centralize a single source of clean, actionable truth.

🎯 The Psychology of Engagement: Real-world case studies demonstrating how automated, personalized outreach to dormant gym members can successfully extend customer lifetime value.

🛠️ The Build vs. Buy Dilemma: Why 95% of fitness operators should license existing reputable vendor software rather than sinking massive overhead into building custom AI infrastructure from scratch.

👥 The 70/20/10 Rule for Scaling: Why 70% of AI deployment success hinges entirely on human culture, executive sponsorship, and staff adoption, rather than the underlying algorithm.

🔮 The Future of Gym Operations: A balanced vision for 2030 where AI completely automates back-end logistics while fiercely protecting and enhancing the social, human core of the fitness experience.

OUR SPONSOR:

🔗 Perfect Gym: https://www.perfectgym.com/en

Eric Cressey - 110 MPH Fastballs, Youth Specialization, and Cutting Through YouTube Garbage

Tue, 26 May 2026 21:48:00 -0400

In this episode, Eric Malzone catches up with Eric Cressey, high-performance sports specialist and Director of Player Health and Performance for the New York Yankees. The two take a deep dive into the evolving world of sports performance, touching on the ongoing crisis of youth sports specialization and what it takes to actually build sustainable velocity without blowing out young arms. Cressey shares how his team leverages advanced sports science and biometric data to drive precise interventions, while also keeping a critical eye on the over-saturation of the mental performance market and the over-hyped trends in recovery technology. Finally, he introduces his new video database app, CSP Amplify, built to deliver curated, high-quality movement mechanics directly to coaches and athletes without the typical internet fluff.

⚾ Episode Takeaways:

🛑 The Danger of Early Specialization: Why the rush to specialized youth sports is driving injury rates up and long-term athletic motivation down.

📊 Data-Driven Interventions: How to use advanced technology, like biomechanics labs and force plates, to evaluate movement efficiency rather than just testing metrics.

🧠 Navigating Mental Performance: Sifting through a saturated market to find authentic, impactful mental skills coaching.

🧘 Real Recovery vs. Hype: Evaluating the genuine benefits of saunas and sleep optimization against overused trends like daily cold plunges.

📱 CSP Amplify App: Streamlining athlete development by replacing messy spreadsheets with a highly curated, expert video database.

OUR SPONSOR:

🔗 Perfect Gym: https://www.perfectgym.com/en

Edward Hertzman - Why Are the Most Successful Companies Hiding? Athletech CEO on Repositioning the Industry

Tue, 19 May 2026 05:00:00 -0400

Eddie Hertzman, founder of Athletech News and creator of the Athletech Innovation Summit, pulls no punches in this conversation about what's holding the fitness industry back — and what it's going to take to finally move it forward. From the frustrating silence of successful fitness executives who refuse to show up at industry events, to the critical gap between how this industry sees itself and how consumers and investors see it, Eddie breaks down why fitness still hasn't gotten its "got milk moment." He and Eric dig into the second year of the Athletech Innovation Summit, what makes it genuinely different from every other fitness conference, and why bringing in voices from hospitality, media, luxury brands, and Wall Street is the only way this industry levels up. Eddie also shares what's new at Athletech News — including a members-only executive circle and a renewed commitment to building content that actually helps operators run better businesses in the age of AI.

What You'll Take Away:

🏆 Industry credibility starts at the top — Why the most successful fitness executives staying quiet is actively hurting the industry's reputation with investors and consumers
🪞 The perception gap is real — Consumers don't fully trust the fitness industry yet, and the first step to fixing it is being honest enough to admit it
🏨 Hospitality is the blueprint — What Michelin-star restaurants and luxury hotels know about customer service that most gyms are completely missing
🎤 Don't let someone else tell your story — Whether you're a boutique operator or a billion-dollar brand, staying invisible is a business strategy that will eventually cost you
🤝 Collaboration over competition — Why Eddie actively supports competing events and what the fitness industry can learn from how other sectors build associations and go to Washington together
🏙️ Why New York matters for fitness business — The Athletech Innovation Summit's case for bringing the industry east, where capital, real estate, and serious deal-making actually live
📊 ROI isn't always a click — The deeper case for brand-building, media presence, and industry events in a world where AI is now pulling from the content you did or didn't publish
🤖 AI is changing B2B media — Why the fitness media outlets that survive will be the ones with human intelligence, opinions, and access that no algorithm can replicate
🎯 Segmented content is the future — How Athletech News is building specific resources for boutique owners, franchise operators, personal trainers, and more — because not all fitness businesses have the same problems
🔑 The Executive Circle — Eddie's new invite-only networking community designed for off-the-record, high-level conversations between fitness industry leaders who are ready to actually collaborate

OUR SPONSOR:

🔗 Perfect Gym: https://www.perfectgym.com/en

Women's Health Series - Groe Solutions: Dr. Jennifer King, PhD, MPH - The Forgotten Population

Thu, 14 May 2026 06:00:00 -0400

Women over 60 are one of the most biologically dynamic — and most overlooked — populations in the fitness industry. In this closing episode of the Women's Health Series, host Eric Malzone sits down with Dr. Jennifer King, behavioral scientist, gerontology researcher, and nationally competitive physique athlete, to tackle one of the industry's biggest blind spots: the near-total dropout of research, diagnostics, and programming once women move past menopause. Dr. King unpacks why clinical guidance so rarely includes the very women it's meant to serve, how gym environments send the wrong signals through layout, tour routes, and equipment placement, and what intentional design actually looks like when a facility is built around accessibility, strength, and longevity — not assumptions. From the hidden bias in a first gym tour to the role of technology like eGym in removing intimidation, this conversation is a call to action for fitness professionals ready to stop leaving an entire generation of women behind.

🔬 The research gap is real — women over 60 are routinely excluded from clinical studies due to "too many variables," yet they're the population most in need of evidence-based guidance
🏋️ Menopause is a system-wide transition — it affects metabolic health, cardiovascular risk, and musculoskeletal function, not just hormones
🏟️ Most gyms were never designed with older women in mind — from equipment layout to cardio rooms tucked in corners, the physical environment quietly signals who belongs
🧭 The gym tour reveals unconscious bias — women are almost always shown the cardio section first, steering them away from the strength training that offers the greatest return on investment
💪 Older women are not fragile — and they're not to be ignored — the industry makes one of two mistakes: treating them as breakable or overlooking them entirely
🤝 Social connection is a fitness variable — for women 60+, the gym is often a key source of community, and belonging drives consistency
📱 Technology can break down intimidation — smart, easy-to-use equipment like eGym has shown older adult women are fast adopters when the barrier to entry is removed
🏗️ Dream facility design: accessible, strength-forward, and welcoming — concierge feel, community-focused culture, visible representation, and no one rushing you off a machine
📊 Strength and functional capacity are top predictors of longevity — but longevity without quality of life isn't the goal
💰 Investing in older women is investing in society — reducing downstream healthcare costs starts with keeping this generation active, independent, and engaged now

LINK: https://groe.solutions/

Women's Health Series - Groe Solutions: Amy Bantham, DrPH - From Playground to Silver Years

Wed, 13 May 2026 06:00:00 -0400

In this episode of Future of Fitness, host Eric Malzone sits down with Dr. Amy Bantham — public health researcher, fitness professional, and founder of Move to Live More — for a refreshingly real conversation on women's health across the full lifespan. Rather than carving women's health into isolated phases like pregnancy or menopause, Dr. Bantham makes the case for a whole-person, health-span approach that starts in childhood and never stops. They dig into why most women aren't lacking motivation — they're lacking time, community, and programming that actually meets them where they are. From the funding gaps in women's health research, to building genuine social connectedness inside fitness facilities, to why "self-care is not selfish," this episode is packed with practical insights for fitness professionals, gym operators, and anyone invested in helping women move better and live longer.

🔬 The Women's Health Research Gap — The vast majority of women's health funding is still focused on pregnancy, leaving every other stage of a woman's life severely underfunded and under-researched.
📅 Think Health Span, Not Life Stage — Segmenting women's health into phases (puberty, reproductive years, menopause) misses the bigger picture. Real impact comes from supporting women consistently across their entire lives.
🧠 Behavior Change Is the Real Product — Great programming means nothing without adherence. The unsexy fundamentals — sleep, recovery, stress management, nutrition, movement, and community — are what actually move the needle.
👩‍🏫 Representation Matters in Fitness — Women over 40 are one of the most underserved fitness demographics, yet many facilities staff 18-year-old male trainers. Matching coaches to clients in age, experience, and background drives retention.
🤝 Community Is the #1 Missing Ingredient — Women show up for each other. Fitness facilities that intentionally build social connectedness — icebreakers, partner workouts, group challenges — see stronger participation and long-term commitment.
⏰ Time Is the Biggest Barrier — Especially for the "sandwich generation" juggling kids, careers, and aging parents, time for self-care gets deprioritized. Operators and coaches need to actively design around this reality.
🏃‍♀️ Keep Girls Moving Early — Girls drop out of organized physical activity at a significantly earlier age than boys. Building positive movement habits in childhood is the foundation for active, healthy adulthood.
😂 Fun and Laughter Drive Fitness Longevity — Programs built on small wins, laughter, celebration, and joy outperform ones built on discipline alone. Find what you love, and you'll do it forever.
💬 Self-Care Is Not Selfish — A core message from Dr. Bantham's work: women taking care of themselves are better equipped to show up for everyone else in their lives.
🏅 The Best Exercise Is the One You'll Actually Do — Forget the optimization rabbit hole. Consistency over time with something you genuinely enjoy will always beat the "perfect" program you abandon in three weeks.

LINK: https://groe.solutions/

Women's Health Series - Groe Solutions: Anaelle Oiknine - The Research Revolution

Tue, 12 May 2026 06:00:00 -0400

Women's health has been one of medicine's most overlooked frontiers — and the data gap is decades deep. In this episode, Eric Malzone sits down with Anaelle Oiknine, clinical development lead at Ultrahuman, to unpack why the majority of drugs, exercise prescriptions, and health metrics have historically been built around male physiology — and what that's cost women. From the thalidomide tragedy of the 1950s to the ongoing research mismatch around endometriosis, Anaelle breaks down the systemic failures that left half the population underserved, and why the tide is finally turning. She shares what continuous wearable data is revealing about the female body that annual OB-GYN visits never could — including how Ultrahuman's cycle and ovulation tracking has flagged PCOS and endometriosis before a physician's diagnosis. If you're a fitness professional, wellness practitioner, or just someone who wants to understand why cycle-based training is the next major evolution in personalized health, this conversation is where you start.

Key Takeaways:

🔬 The Research Gap Is Real — Most medications, VO2 max benchmarks, and exercise prescriptions were developed using male physiology. Women weren't formally included in NIH clinical trials until 1989.
💊 The Thalidomide Tragedy — A sedative tested only on men was marketed to pregnant women for morning sickness in the 1950s, causing severe birth defects. A defining case of what happens when women are excluded from clinical research.
🩺 Endometriosis Is Still Underserved — Despite being one of the most prevalent and painful women's health conditions, research is stalled by a mismatch between FDA approval standards (pain relief) and available animal models. Organoids from menstrual blood are the promising next step.
💡 FemTech Is a Multi-Billion Dollar Opportunity — The McKinsey report projects FemTech will hit at least $50 billion by 2030. Women being underserved isn't just a health crisis — it's a massive market gap finally being addressed.
💍 Wearables Are Closing the Black Box — Ultrahuman's Ring Pro tracks continuous temperature data to detect progesterone patterns, flag irregular cycles, and confirm ovulation — data that a once-a-year OB-GYN visit simply can't capture.
🔄 Cycle-Based Training Is the Future — Generic weekly training splits don't work for women. Training should be structured around hormonal phases — a push week, a ramp week, a peak week, and a rest week with zero guilt.
📊 Data Needs to Reach the Doctor — Wearable health data is powerful, but it needs to move from the user's app into the hands of medical professionals to truly close the gap in women's healthcare.
🏋️ What Fitness Pros Need to Know — Gym owners and coaches are already asking how to integrate menstrual cycle data into training programming. Apps like FEMI are leading the way by adapting marathon training plans to cycle phases.
🚀 Consumer Health Is Moving Faster Than Regulation — With ChatGPT logging 230 million weekly health queries, people are self-educating and demanding solutions. The industry will meet them — with or without regulatory frameworks catching up.

LINK: https://groe.solutions/

Dave Appel - A Tsunami Is Coming: What Gym Owners Need to Know About Peptide Deregulation

Thu, 07 May 2026 06:00:00 -0400

Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the gym business model. Dave breaks down why the fitness industry can no longer afford to ignore the 80% of the population that doesn't identify as "fit," how GLP-1 medications like semaglutide are opening gym doors for people who never felt welcome in them, and what gym operators need to know right now before peptide deregulation reshapes the entire landscape. From KORB's partnerships with InShape Fitness and Fitness 19 to the future of pod-based, community-driven training environments, this episode is a masterclass in where preventative health and fitness are headed — and how smart operators can build a new revenue stream by getting ahead of it.

What You'll Learn:

💊 Why GLP-1s like semaglutide and Ozempic aren't the enemy of fitness — they're the gateway drug to it
🏋️ How gym operators can add a zero-capital-expenditure revenue stream through telehealth partnerships
🌊 What the incoming peptide deregulation tsunami means for fitness businesses (and why ignoring it is dangerous)
🤝 How InShape Fitness and Fitness 19 are integrating GLP-1 programs into their member experience
🧠 The psychology behind why GLP-1 patients feel unwelcome in traditional gyms — and how to fix your messaging
📱 Why telehealth is the future of medicine and how KORB's care-first model keeps patients retained for 8–10 months
🏥 The difference between a "prescribe then educate" vs. "educate then prescribe" model — and why it matters
👥 Dave's vision for the gym of 2030: pod training, matchmaking-style community groups, and no more "pain caves"
💰 How the KORB rev share model works for fitness operators and why email open rates are surging with health content
🎯 Why personal trainers who niche into GLP-1 coaching have a massive untapped opportunity right now

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Jane Wang - Your Retention Strategy Is Backwards: Optimity's Lifetime Journey Approach

Sat, 02 May 2026 06:00:00 -0400

Jane Wang brings a rare cross-disciplinary lens to one of fitness's oldest problems: member retention. With a background in clinical research, mortality risk, and 12+ years in corporate wellness, Jane shares why the industry's approach to churn is fundamentally flawed — and what a data-driven, human-centered model looks like.

What We Cover:

Jane's background — From HIV research and ovarian cancer trials to building tech for 7M+ members at Opt
Why retention is broken — The industry measures daily/weekly/monthly activity but ignores the full lifecycle of a member
Life stages & churn — Having a baby, moving cities, changing jobs: why no text message can fix structural churn
The "no" that means "not right now" — Treating lapsed members like a long-term sales relationship
Life events in insurance vs. fitness — How life insurers market around milestones and why gyms should too
Joyful nudges vs. aggressive ones — Why over-messaging kills retention and joy-driven UX wins
The female fitness opportunity — Women are 60–90% of class-based gym users, but most products are built by and for men
Cyclical health design — Why female biology demands a different measurement framework
Candy Crush vs. Call of Duty — The massive underserved female market and what light gamification unlocks
Social connectedness as a magic metric — Facebook's early retention lesson applied to gyms; women average 8–9 challenge buddies vs. men's 1–2
Fidgital — Physical + digital experiences that create lasting loyalty (Apple as the model)
The data stack — Subscription data → usage/check-ins → wearables → zip codes → behavioral triangulation
How Opt's challenges work — 1-day to 2-week gamified events that surface persona, personality, and device data with no tech lift for partners
EGM Genius AI — A real-world fidgital example from the gym floor
What Jane needs — Partners with 100K+ member footprints to help scale from 7M to 100M members

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Marco Benitez - Mining Gold from 300+ Wearables: How ROOK Unifies Scattered Data

Mon, 27 Apr 2026 06:00:00 -0400

Host Eric Malzone sits down with Marco Benitez, CEO and Co-founder of ROOK — and former TaeKwondo champion turned biomedical engineer — to get real about where the fitness and wellness industry stands in the age of AI and wearable data. Marco pulls from his background at Roche and Novartis to explain why clean, unified data is the foundation everything else is built on, and why most operators are sitting on gold they don't know how to mine. From pharma clinical trials using Oura rings to track narcolepsy patients, to longevity brands leveraging sleep data to drive upsells, to the looming reality of AI agents reshaping how we interact with health professionals — this conversation doesn't sugarcoat anything. Eric and Marco also dig into the "dead internet" theory, AI hallucinations, self-driving cars, and why soft skills might be the most valuable thing you can develop right now. If you're in fitness, healthcare, or anywhere near the wellness space and you're not thinking seriously about your data strategy, this episode is your wake-up call.

Key Takeaways:

📊 Data is the gold — but most operators don't have the pickaxe. Having wearable data means nothing if it's not clean, normalized, and structured for actual decision-making.
🔗 Unified wearable data is the missing link. ROOK harmonizes data from 300+ devices so fitness, healthcare, and insurance companies can finally make sense of it all in one place.
💤 Sleep and stress data are the highest-value metrics in health right now — and smart brands are already using them to drive engagement, behavior change, and upsells.
🏋️ The real retention problem is habit formation. AI and data can help fitness clubs understand their members better, but the deeper challenge is turning inconsistent behavior into lasting habits.
🩺 The fitness-to-healthcare bridge is being built right now. Wearable data is increasingly showing up in real-world evidence trials, remote patient monitoring, and chronic disease management programs.
🩸 CGMs, glucose, and blood pressure are the next frontier. Non-invasive continuous glucose monitoring is coming, and it could change how the entire industry approaches metabolic health.
🤖 AI is impartial — and that might be exactly what healthcare needs. The healthcare system is fragmented by competing interests; AI could cut through the noise to support better, unbiased clinical decisions.
🧠 AI psychologists and agents are already here. Tools like Grok are offering therapeutic-style conversations — raising big questions about who (or what) will win the mental health tech space.
🌐 The "dead internet" theory is closer than you think. When AI is creating content for AI to consume, human connection online starts to erode — and the fitness industry isn't immune.
🥋 Soft skills are the new superpower. As AI handles more technical execution, the ability to communicate, lead, and think creatively becomes your biggest competitive edge.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Anna Emanuel MD - Medicine 4.0: Next Health's Dr. Anna Emanuel on the Future of Preventative Care

Wed, 22 Apr 2026 06:00:00 -0400

In this episode of Future of Fitness, host Eric Malzone sits down with Dr. Anna Emmanuel—a double board-certified physician in family and integrative medicine—to unpack the evolution of modern healthcare, from reactive "sick care" to proactive, data-driven longevity medicine. Dr. Emmanuel introduces the Next Health framework of Medicine 4.0, a model that blends lifestyle, prevention, functional medicine, and advanced therapies like peptides, GLP-1s, and stem cells. She reveals why 80% of health outcomes are within our control, how to use GLP-1s responsibly without muscle loss, and why gut health and grip strength are underrated longevity markers. If you're ready to stop DIY-ing your health with TikTok and ChatGPT and start becoming the CEO of your own biology, this conversation is your playbook.

Key Takeaways

🧬 Medicine 4.0 explained – It's not just prevention (3.0). It adds functional medicine + advanced longevity tools like peptides, exosomes, and ozone therapy.
🧠 You are the CEO of your health – Genetics only account for 15–25% of outcomes; daily choices drive the rest.
💉 GLP-1s done right – Microdosing and slow titration prevent muscle loss, fatigue, and nutrient deficiencies. Sustainable weight loss = 1–2 lbs/week.
🔬 Peptides are powerful but risky – BPC-157, Tesamorelin, and growth hormone analogs work wonders—but only if sourced safely and used individually.
🦠 Gut health is immune health – 70% of your immune system lives in the gut. Microbiome testing + AI are game-changers for bloating, fatigue, and nutrient absorption.
💪 Grip strength = longevity signal – It's not just about big muscles. Grip strength correlates with fall prevention, upper body function, and overall vitality.
🧘 Fitness balance matters – Don't ditch cardio for just weights. VO2 max, mobility, and strength all predict long-term health.
📈 Healthspan is the new lifespan – Dr. Emmanuel predicts today's 20-somethings could live robustly past 100, with 70s and 80s looking radically different.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Rick Mayo - No Pressure, Just Strategy: Why Alloy Took a PE Partner After 30 Years

Tue, 14 Apr 2026 09:56:00 -0400

After 30+ years of bootstrapping Alloy Franchise to over 135 locations, founder Rick Mayo finally decided to bring in a private equity partner—but not for the reasons you might think. In this candid conversation with Eric Malzone, Rick opens up about why he chose Capital Spring, how he avoided the "gunslinging" PE horror stories, and why pulling some chips off the table actually gave him more clarity, not less. He breaks down the deceptively simple model behind Alloy's 91% retention rate, explains why saying "no" to flashy trends (GLP-1s, saunas, meal delivery) has been the secret to scaling, and reveals how he thinks about integrating adjacent services without muddying the core business. If you're a franchise operator, founder considering outside capital, or just someone who wants to know what actually works after three decades in the trenches, this one's for you.

Key Takeaways:

🏋️ The Simple Model Wins – One coach, six clients, 130–150 members per location. 91% retention. Average unit volume ~$387k. Complexity is the enemy of scale.
🤝 Why Partner With PE After 30 Years? – Not because they had to. Because they wanted resources, strategic finance, and a partner who'd already scaled 100+ brands—without losing control.
🧠 Founder-Friendly PE Exists – Capital Spring is slow, steady, and voted most founder-friendly. They don't want your job. They want to help you keep it.
🚫 The Power of Saying No – No GLP-1 integration. No saunas. No meal delivery. Yet. Rick explains why chasing every "squirrel" dilutes a simple, working model.
🚲 The Bicycle Wheel Strategy – Alloy is the hub (trusted strength training). Everything else—blood work, peptides, recovery—are spokes. Let the hub stay strong; integrate spokes centrally, not at each gym.
🧩 Franchisees Don't Need More Complexity – Most franchisees are learning to run their first business. Adding supplements, meal plans, and hormone therapy to their plate fails. Better to run those plays centrally and rev-share.
🎯 The 800-Goal Isn't Arbitrary – 800 awarded = ~500 open. That's 100 new licenses/year. Runway is 1,500–2,000 total. They're pacing exactly where they want to be.
👴 The Avatar Sells Itself – Most franchise buyers are 40–60 years old... the same age as Alloy's ideal client. They "get" the model because they wish it existed in their own town.
❤️ Rick's Favorite Phase? The Single Gym – Before scaling, before franchising, just training clients, cracking jokes, and going home. "It didn't even feel like a job."
🔍 What He Needs Now – Adjacent partners for the "spokes" (recovery, HRV, concierge blood work, peptides). Reach out via alloyfranchise.com.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Doug Gremmen - From 600 to 1.8 Million Participants: Inside Hyrox's Rocket Ship Growth

Fri, 10 Apr 2026 12:10:00 -0400

Eric Malzone sits down live with Doug Gremmen, Chief Growth Officer at HYROX, at the Connected Health and Fitness Summit in Beverly Hills. They dive into how HYROX went from just 600 finishers back in 2018 to a projected 1.8 million in 2026 — basically a rocket ship in the fitness world. Doug shares how they built the brand from the ground up by knocking on gym doors, the massive role community and user-generated content played, and why the super consistent race format makes it so easy to scale everywhere from LA to China and beyond.

They talk gym affiliates (now at 14,000 worldwide), what the $130/month program actually gives gym owners, how HYROX is turning regular members into loyal athletes who stick around, and why big players like F45, Orange Theory, and even big box gyms are all jumping on board. Plus, they touch on US expansion, revenue streams, the challenges of growing crazy fast, and HYROX's long-term dream of hitting the Olympics.

If you own a gym, train for races, or just want to understand where fitness is headed, this one's loaded with real talk and actionable insight.

Timestamps:

0:00 – Intro and chatting at the Connected Health and Fitness Summit
2:10 – The insane growth numbers: 600 finishers in 2018 → 1.8 million projected in 2026
5:45 – Building from the ground up and creating a full fitness ecosystem
9:30 – Community power and billions of Instagram impressions from athletes
13:20 – Why a fixed, repeatable race format is a game-changer for scaling globally
18:15 – Turning gym members into athletes who actually stay longer
22:40 – Breaking down the gym affiliate program: $130/month and what you really get
28:50 – The Performance Hub, programming tools, and how any gym can make it work
35:10 – Early traction in CrossFit boxes, then boutiques, now big enterprise gyms
41:25 – Revenue levers and running a massive turnkey event business
47:00 – Why CrossFit, Spartan, and others feel more like partners than competitors
53:40 – Olympic dreams and the goal to touch 100 million lives
58:15 – Growth challenges, quality control, and staying scalable in 112 countries
1:03:30 – Final thoughts and how to get involved with HYROX

Key Takeaways:

🔥 HYROX's crazy growth trajectory and what's coming in 2026
🌍 How one consistent format is powering expansion into China, India, Brazil, and beyond
🏋️ The insane power of athlete-generated content and word-of-mouth
💰 Real details on the $130/month gym affiliate model and its value
🏟 How HYROX helps gyms keep members longer and turn them into dedicated athletes
🤝 Why competing brands like F45 and Orange Theory are happy partners
📈 Smart revenue plays and the business side of running global fitness events
🏅 Long-term vision: Olympic aspirations and becoming a massive participation sport
🛠 Low barriers for gyms plus flexible tools that actually fit different gym types
🚀 Creating "goosebump moments" that keep athletes coming back and bringing friends

Karl Sanft - COVID, Bankruptcy, and Back: The 24 Hour Fitness Turnaround

Mon, 06 Apr 2026 11:51:00 -0400

In this conversation, 24 Hour Fitness CEO Karl Sanft opens up about steering the iconic brand through a once‑in‑a‑generation pandemic, bankruptcy, and a full operational turnaround—only to welcome back founder Mark Mastrov as executive chair. Karl shares why shifting from an "access" to a "usage" model during COVID became a defining moment, how private equity sharpened his leadership edge, and why doubling down on the middle‑market (great strength floors at a $30–$50 price point) is the winning strategy. He also reveals their three‑phase capital plan: remodel 50 clubs a year, leverage the platform for M&A, then build new clubs. If you care about fitness industry trends, post‑bankruptcy turnarounds, or how AI is changing gym operations, this episode is packed with real‑world lessons from a 30‑year member turned CEO.

Key Takeaways

💪 Pandemic Pivot – Moving from an "access" to a "usage" model with outdoor tents kept members engaged and signaled the brand was fighting to survive.
🔄 Founder Reconnection – Karl reached out to Mark Mastrov early on; their relationship grew naturally, and now Mark's return has created a "seismic wave" of energy and talent.
🏢 Remodel First, Then Grow – Phase 1: renovate 50 clubs/year. Phase 2: leverage the platform with M&A. Phase 3: build new clubs (12‑18 month pipeline).
📊 Middle‑Market Wins – 24 Hour Fitness owns the $30‑$50/month sweet spot, competing on strength floors and amenities, not luxury cafes or rock‑bottom pricing.
🧠 Private Equity Education – PE taught Karl speed, precision, and data discipline: "What took a year in public takes three months in PE; what took three months takes a week."
🤖 Smart AI Use – Use ChatGPT for rough drafts, but always personalize. Karl warns against sloppy, identical outreach that "makes it stop."
👥 Human Interaction Still Matters – Gyms remain one of the few places you can't outsource the workout. Karl's rule: "Email if it's interesting, text if you want me, call if you need me."

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Jim LaValle - Peptides, GLP-1s, and the Product Problem: What Longevity Brands Are Missing

Wed, 01 Apr 2026 11:23:00 -0400

In this episode, Eric Malzone hangs out with Jim LaValle—a legend in metabolic health who's been deep in this world for over 40 years—for a real conversation about GLP-1s, peptides, and what it actually takes to build a healthier, longer life. Jim gets honest about why these drugs can be a game-changer but also why so many people use them wrong, the sketchy side of the "research only" peptide market, and which peptides he's actually excited about for gut health, hormones, and fixing your sleep. They also talk about why the fitness industry hasn't quite cracked the longevity code yet, and how the whole landscape is shifting thanks to consumer demand, post-COVID wake-up calls, and even AI. It's a no-BS chat that'll make you rethink quick fixes and appreciate the basics again.

Key Takeaways

🧬 GLP-1s are a powerful tool, but treat them like a lifeline, not a free pass—if you ignore protein, training, and the basics, you'll just lose muscle and gain it all back.
💉 Dosing matters way more than most people realize. Slow and steady (a couple pounds a week) beats maxing out and getting stuck on the highest dose.
⚠️ The "research only" peptide world is the Wild West—impurities, wrong doses, and sketchy syringes are real risks. If you're injecting it, you want the safety stuff to be legit.
🌙 Peptides go way beyond weight loss: epitalon for circadian rhythm, kisspeptin for hormones, KPV and larazotide for gut healing—Jim's got a whole toolkit for different jobs.
📈 Why now? COVID scared people straight, and when their regular doctors didn't have answers, they went looking—and found peptides, biohacking, and a whole new way to take control.
🏋️ For all the cool new tech, exercise, sleep, and solid nutrition are still the foundation. Gyms give you the structure and community that no peptide can replace.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Sarah Luna - Pilates 3.0: How Pilates Addiction Plans to Scale to 1,000 Units by 2030

Thu, 26 Mar 2026 06:00:00 -0400

In this episode of The Future of Fitness, host Eric Malzone sits down with Sarah Luna, CEO of Pilates Addiction, to explore the brand's rapid rise and what she calls "Pilates 3.0." With a background as a professional dancer, certified Pilates instructor, and franchise owner, Sarah brings a unique blend of hands-on experience and business acumen to the forefront. She breaks down how Pilates Addiction combines the best of traditional studio Pilates and modern high-intensity reformer workouts into a 50-minute, full-body experience designed for maximum efficiency. From the patented gold "Oram" machine to a member-centric business model built for franchisee success, Sarah shares insights on scaling the brand to 200 locations in 2026, the importance of multi-unit operators, and what it takes to win in today's boutique fitness landscape.

Key Takeaways
🧘‍♀️ Pilates 3.0 Explained – A hybrid approach blending traditional Pilates principles with high-intensity, full-body efficiency using a patented machine that combines four apparatuses into one.
🏢 Franchise Growth – Over 240 licenses sold with plans to open 200 locations in 2026, targeting multi-unit operators with strong business backgrounds.
💰 Lean & Profitable Model – Studios require just 1,500–1,700 sq. ft. and break even with a few hundred members, making it an accessible investment for qualified franchisees.
🎓 Educator Academy – A proprietary 30- to 45-day certification program that trains new instructors, ensuring a steady pipeline of talent for scaling locations.
🎯 Target Demographic – Primarily women aged 25–45, with growing interest from men and an intentional studio design (gold machines, dark lighting) to broaden appeal.
📈 CEO Strategy for Scale – Focus on hiring leaders with scaled experience, using technology for real-time financial planning, and helping franchisees fund multiple units from the start.
🌍 International Ambitions – Aiming for 1,000 locations by 2030 with expansion into Canada, Asia-Pacific, and other global markets.

OUR SPONSORS:

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Juliet Starrett & Alex Alimanestianu - Quarterly Reports: $7.5 Billion Merger, a Surprise IPO, and Executive Shuffles

Sat, 21 Mar 2026 05:00:00 -0400

In this episode, Eric Malzone, Juliet Starrett, and Alex find themselves at the intersection of a shifting fitness economy, dissecting a massive Q1 2026 that has left the industry bifurcated between high-end luxury and high-volume value . The team breaks down the "K-shaped" recovery where premium powerhouses like Lifetime are flex-pricing their way to record margins while mid-market players and franchise models like Xponential Fitness face mounting regulatory and internal pressure . From the blockbuster $7.5 billion Mindbody-EGYM merger to Strava's surprise IPO filing, this deep dive explores whether the future of fitness lies in high-tech hardware, social networks, or the growing convergence of medicine and movement .

Episode Highlights

📈 The K-Shaped Gym Economy: Why Lifetime is winning on "yield per head" ($3,531 average revenue per member) while Planet Fitness continues to battle for the price-sensitive consumer .
🤝 The $7.5B Merger: A "head-scratcher" look at the Playlist (Mindbody/ClassPass) and EGYM deal and what it means for the future of connected gym hardware
⌚ Garmin's Dominance: How the fitness segment is crushing its competitors with 33% growth, effectively eating the lunch of Fitbit and Google
🚲 Peloton's Profitability Pivot: The narrowing losses and declining employee count as the brand tries to transition from a "melting ice cube" into a sustainable wellness entity
🔔 Strava Goes Public: Insights into the confidential S-1 filing and whether Wall Street will value the 180-million-member platform as a social network or a fitness tool
🤸 Peak Pilates?: Discussion on Xponential Fitness's legal exposure and whether the boutique modality market has finally reached a saturation point

John Ford - EGYM's Bet: The Untrained Market Is Where the Real Health Impact Is

Mon, 16 Mar 2026 06:00:00 -0400

In this episode, we sit down with John Ford, Chief Product Officer at eGym, to explore the massive shift currently happening at the intersection of fitness and healthcare. From his early days founding Virtual Active and licensing cinematic workout content to industry giants like Peloton, to his current role leading product strategy at a global fitness unicorn, John offers a masterclass in behavioral science and hardware integration. We dive deep into the launch of Genius AI, discussing how it removes the "intimidation barrier" for gym beginners and provides the objective data—like one-rep max and body composition—necessary to prove fitness outcomes to the medical community. Whether you're interested in the impact of GLP-1 medications on strength training or how AI is actually driving more personal training sales, this conversation provides a roadmap for the future of longevity and health prevention in the club environment.

Episode Takeaways

🚀 The Evolution of Fitness Tech: John traces his 20-year journey from filming "Virtual Active" trails with a 40lb steady cam to leading the eGym C-suite.
🤖 Genius AI & Precision Prescription: How eGym's new AI engine uses real-time hardware data to automate personalized workouts in 30 seconds, replacing the manual 15-minute trainer process.
🏥 Bridging the Healthcare Gap: Discussing the multi-million dollar clinical trials eGym is conducting to prove the efficacy of strength training for chronic conditions and longevity.
💪 The Beginner Solution: Why "integrated hardware-software" is the key to activating the 80% of the population who are intimidated by traditional weight rooms.
💉 The GLP-1 Opportunity: Exploring how the rise of weight-loss medications is creating a massive new demand for supervised, accessible strength training to preserve muscle mass
📈 AI as a Sales Tool: Data shows that AI-driven onboarding actually increases personal training (PT) sales by building member confidence and providing trainers with better "bites at the apple."
⚽ The Dark Side of Youth Sports: A candid look at the "over-optimization" and "pay-to-play" culture in modern club sports and its impact on lifelong fitness

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Mike Ranfone & Dr. Marko Lujic - The Gym of the Future Will Change the Future of Healthcare: RTS's Integration Model

Thu, 12 Mar 2026 06:00:00 -0400

What happens when a lifelong friendship meets a shared frustration with broken systems? Mike Ranfone and Dr. Marko Lujic did something most people only talk about — they actually built the gym-medical hybrid model that the health and fitness industry has been circling around for years. In this episode, Dr. Lujic opens up about the moment he realized he wasn't practicing healthcare — he was practicing sick care — and how that wake-up call led him and Mike to launch RTS Health in Hampton, Connecticut. Together, they walk us through their full client experience: from DEXA scans and comprehensive biomarker labs to concierge medicine, personalized training, and registered dietitian support — all under one roof for around $1,000/month. They also get real about why collaboration beats territorialism, why most people are "majoring in the minors" when it comes to longevity, and what it actually takes to build a business model at the intersection of fitness and functional medicine. If you've ever felt like the fitness and medical worlds should be talking to each other but aren't — this episode is for you.

Episode Takeaways:

🤝 Lifelong friendships can become your greatest business asset — Mike and Dr. Lujic's 35-year friendship gave them the trust and communication that most business partnerships take years to build (and some never do)
🏥 Sick care vs. healthcare — Dr. Lujic's pivot away from hospital medicine came from recognizing he was only treating disease after the fact, not preventing it in the first place
📊 Data drives everything at RTS — DEXA scans, comprehensive biomarker labs, VO2 max testing, resting metabolic rate assessments, and brain scans create a full picture no 12-minute PCP visit ever could
💊 Stop majoring in the minors — Before anyone gets peptides or hormone optimization, they need to earn it by nailing the fundamentals: sleep, nutrition, movement, and stress management
🔗 The siloed fitness-medical model is broken — When your trainer and your doctor never talk, nobody wins; true health outcomes require a closed feedback loop between all providers
💰 ~$1,000/month for a full health team — Labs, DEXA, hormone replacement, supplementation, personal training, nutrition coaching, and concierge medical access — all included
🧠 Proactive health means managing the gray zone — The space between "feeling fine" and "something's broken" is where chronic disease starts, and it's where RTS does their best work
🌍 The vision is bigger than one gym — Mike and Dr. Lujic want to consult, affiliate, and educate other practitioners to scale this model nationally, not protect their turf
🚫 They're not trying to sell you on your own health — If you're not invested in yourself, they're not the right fit — and they'll tell you that upfront

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Andrew Sugerman - 1.8 Million Athletes, 2 Million Pounds of Equipment: Centr's Hyrox Partnership

Sat, 07 Mar 2026 07:00:00 -0500

Andrew Sugerman of Centr returns to the Future of Fitness to break down how the brand has completely transformed since their last conversation in 2023 — moving from a broad wellness platform to becoming the performance infrastructure behind one of the fastest-growing fitness movements in the world. Andrew pulls back the curtain on Centr's official partnership with Hyrox, including how they engineered custom competition equipment from the ground up (yes, even the kettlebells got a redesign), why fitness-as-sport is the most powerful retention tool gym operators aren't fully using yet, and what the coming wave of industry consolidation, GLP-1s, and AI means for every fitness business in 2026. Whether you're a gym owner looking to tap into the Hyrox affiliate opportunity or just trying to understand where the fitness industry is headed, this one is packed.

Episode Takeaways:

🏋️ Fitness as a sport is no longer a trend — it's the business model. Hyrox proved that everyday gym-goers want to compete, and smart operators are already building around it.
🔩 Purpose-built equipment changes the game. Centr redesigned kettlebells, sleds, turf, and more using real competition data — small changes that shave seconds off race times and reduce injury.
🏟️ Gym operators have a massive opportunity right now. Becoming a Hyrox Training Centr (HTC) drives member acquisition, retention, and community in ways traditional gym programming simply can't.
📱 The app is a tool, not the product. Centr is building a full ecosystem — digital coaching, community, equipment, and environment — not just another fitness app.
🤝 Strategic partnerships are the new growth engine. The Centr x Hyrox x Red Bull flywheel shows how brands can align to create shared value at every level of the athlete journey.
💊 GLP-1s and peptides are exploding as a category — and reduced regulatory guardrails in 2026 could open this market even further for wellness-forward fitness brands.
🤖 AI will reshape fitness operations, but human connection sets the ceiling. Consumers will push back if tech replaces the real-life, in-person experience they actually show up for.
📈 Industry consolidation is accelerating. Expect more major mergers and acquisitions through 2026–2027 as big players compete for market share and mind share.
🌍 Hyrox is going mainstream — fast. With 1.5–1.8 million athletes expected to touch Centr-built equipment at competitions this year, brand exposure for partners is only growing.
🎯 New gear dropping at HFA & FIBO — including a dual-action air bike, rower, skier, and motorized treadmill built for Hyrox training environments.

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Chris Mirabile - Redefining Longevity: NOVOS, Healthspan, and What Really Works

Thu, 05 Mar 2026 23:00:00 -0500

In this episode of the Future of Fitness Podcast, host Eric Malzone sits down with Chris Mirabile, founder of NOVOS, to unpack the science and business of longevity. Chris shares how surviving a brain tumor as a teenager reshaped his perspective on health and pushed him to study aging at a biological level. The conversation dives into what longevity actually means beyond buzzwords—how it differs from simply living a healthy lifestyle, why healthspan matters just as much as lifespan, and the science behind targeting the biological "hallmarks of aging." Chris also explains why some popular trends like hormone optimization and peptides are more complex than they seem, and how NOVOS approaches longevity by addressing the root cellular mechanisms that drive aging, disease risk, and long-term performance.

Key Takeaways:

🧬 Longevity vs. Just Being Healthy – True longevity means extending healthspan or lifespan beyond what normal healthy living would achieve.
🧠 A Life-Changing Health Scare – Chris's teenage brain tumor experience sparked his lifelong pursuit of preventing disease and understanding aging.
📚 The "Hallmarks of Aging" Framework – Scientists have identified biological mechanisms that drive aging, and targeting them may slow the process.
🧪 Natural Compounds vs. Pharmaceuticals – Longevity interventions don't always require drugs; certain natural molecules may influence aging pathways.
⚖️ The Nuance of Hormone Optimization – Hormone therapy may benefit some groups but could shorten lifespan when misused.
💉 Peptides and Longevity Debates – Many popular peptide therapies lack long-term evidence and require caution.
🧑‍🔬 Science-Driven Longevity Products – NOVOS focuses on addressing multiple aging mechanisms simultaneously instead of targeting a single pathway.
⚡ Short-Term Benefits Matter Too – Improving cellular health can lead to better sleep, energy, mood, and recovery today—not just decades later.
🏥 Aging as the Root Risk Factor – Aging itself is the biggest risk factor for diseases like cancer, Alzheimer's, and cardiovascular disease.
🚀 The Future of Longevity – The field is evolving from hype toward a more evidence-based approach to extending both lifespan and healthspan.

Pat Rigsby - Franchising Reality Check: B2B Acquisition, Broker Dependency, and Loss of Control

Tue, 03 Mar 2026 09:52:00 -0500

From franchising fitness empires to developing the next generation of athletes — Pat Rigsby has seen it all, and he's not done yet. In this episode, Pat joins Eric to break down what's actually shifting in the fitness and sports performance industry in 2025, why the gap between "trainer who pays rent" and real business owner has never been wider, and what two decades of franchising experience taught him before launching Athletes Accelerated. Pat pulls no punches on what it really takes to franchise a concept (hint: it's a legal marriage, not a passive income play), why the youth sports market is one of the most recession-resistant businesses you can build, and how he and partners Doug Spurling and Graham Wilkerson spent over a year stress-testing a model before ever filing an FDD. If you're a sports performance gym owner grinding through 14-hour days while missing your own kid's games, this one hits different.

Takeaways:

🏋️ The fitness industry has a new dividing line — real business owners vs. coaches who just happen to pay rent
📱 The buyer journey is no longer linear — consumers are researching you anonymously before they ever reach out
🤖 AI is flooding the market with average content — authenticity and consistent long-form content (like podcasting) cuts through the noise
💊 Wellness integration is here — the fitness industry is merging with health, longevity, and women's hormonal health in a big way
👴 The 50+ market is booming — and it's one of the most underserved, high-value demographics in the space
🎓 The coaching profession is maturing — fewer "dabblers," more people building real livelihoods and actual retirement paths
🏟️ Youth sports is a multi-billion dollar, recession-resistant market — parents spend on their kids before themselves, every time
⏰ The urgency factor is built-in — athletes have a deadline to develop, which shortens your sales cycle naturally
🤝 Franchising is a legal partnership, not a passive income stream — you're obligated to your franchisees' success
🧪 Proof of concept first, franchise second — Athletes Accelerated tested with 24 operators before filing a single FDD
🏈 The ideal franchisee isn't an investor — it's the burnt-out sports performance gym owner who wants systems, not just hustle
📧 Consistency compounds — Pat has published his email newsletter every single day for over 20 years without breaking the chain
🎯 Passion wears thin without structure — systems are the antidote to burnout for mission-driven fitness entrepreneurs

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Mark Mastrov - The 24 Hour Fitness Acquisition: Mark Mastrov Returns with Long Range Capital

Wed, 25 Feb 2026 07:00:00 -0500

Mark Mastrov, founder of 24 Hour Fitness, sat down with Eric Malzone to reflect on decades of industry experience and where fitness is headed next. The conversation covered how consumer behavior has shifted dramatically post-pandemic, with younger generations leaning into fitness more than ever, and how the lines between medical services and gym facilities are increasingly blurring — pointing to a future where your workout and your healthcare coexist under one roof.

On the business side, Mark sees private equity continuing to fuel growth across boutique and mid-tier fitness, with the longevity and wellness movement creating fresh opportunities for brands willing to evolve. He also flagged AI as a coming force in operational efficiency, while stressing that none of it matters without strong talent pipelines driving these organizations forward.

Key Takeaways:

🏋️ Fitness pioneer Mark Mastrov shares hard-won industry wisdom

📈 Post-pandemic consumer behavior is reshaping the market

💊 Medicine and fitness are merging into integrated wellness experiences

💰 Private equity is a major growth engine for fitness brands 🧘 Boutique fitness is thriving — but rent is make-or-break

🏃 Mid-tier gyms are poised for a comeback as amenity expectations rise

🧬 The longevity movement is a massive emerging opportunity

🤖 AI will transform gym operations and efficiency

🌟 Talent development remains the industry's most critical long-term investment

More about 24 Hour Fitness: https://www.24hourfitness.com/

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en

🔗 eGym: https://egym.com/int

Anthony Geisler's Sequel Brands: Five Boutique Brands, Zero Debt, 100% Control

Fri, 20 Feb 2026 06:00:00 -0500

In this episode, Eric sits down with serial fitness entrepreneur Anthony Geisler to unpack his new venture, Sequel, why he's doubling down on longevity, and how he sees the future of fitness shifting toward healthspan, tech-enabled training, and democratized wellness for the masses.

✨ Key takeaways

🔥 It's you vs. you: Anthony sees entrepreneurship and fitness through the same lens as Kobe's "Mamba mentality" – the real competition is with your own potential, not other brands.
🏛️ Sequel as the "second act": After Xponential, he's rebuilt with the same core team, no debt, and 100% ownership, aiming to run the playbook without public-market and PE constraints.
📈 Health > "fitness industry": He argues the world—not just the fitness sector—is shifting, with longevity, biohacking, GLP-1s, and tech-driven consumer education driving massive tailwinds.
🧬 Ultimate Longevity Center
🧊 The "playground" model: Sauna, cold, hyperbaric, red light, stretching, EMS, and more under one roof, wrapped in memberships designed to be accessible and habit-forming rather than "celebrity-only" wellness.
💪 Pilates 2.0: With Pilates Addiction, he's pushing a higher-intensity, more entertaining, HIIT-style Pilates experience aimed at younger, performance-focused consumers who want more "squeeze" from each session.
⚡ EMS finally done right
🧂 Real-world protocol: Anthony walks through his own longevity stack – from salt and whole food to aminos, sunlight, steps, and sleep – and why most people are just one hydration and protein fix away from feeling better.

Episode overview

Anthony opens up on why, after achieving significant financial success and a multi-brand empire at Xponential, he chose to start all over again with Sequel. For him, business is his arena, and building is his version of Kobe Bryant staying in the game as long as possible—driven by competition with himself and loyalty to the team that loves to build.

Checkout our sponsors ✨

🔗 Perfect Gym: https://www.perfectgym.com/en
🔗 eGym: https://egym.com/int

Garrett Salpeter - The NeuFit Framework: Nervous System First, Tissue Second

Sun, 15 Feb 2026 06:00:00 -0500

In this episode, Eric Malzone sits down with Garrett Salpeter, founder of NeuFit and creator of the NEUBIE direct current device, to unpack how targeting the nervous system can dramatically speed up recovery, reduce chronic pain, and unlock higher levels of performance across rehab, fitness, and even neurodegenerative conditions.

🧠 Key takeaways

💥 Your nervous system is the "software" running your body's "hardware" (muscles, joints, tissues), and most rehab focuses on hardware while ignoring the software that actually controls healing and performance.
⚡ Direct current (NEUBIE) works with the body's natural signaling pathways and can rapidly "turn on" inhibited muscles, improve movement quality, and often cut recovery timelines by 10–60% compared to traditional norms.
🏃‍♂️ From Achilles tears and ACL reconstruction to chronic back pain, neuropathy, MS, and spinal cord injuries, NeuFit's method shows consistent results by reprogramming protective guarding patterns in the nervous system.
🏋️‍♀️ For gyms and performance centers, NEUBIE becomes a powerful tool to keep clients training through injuries, accelerate mobility and hypertrophy, and support the growing "health optimization + longevity" model of training.
📈 A head‑to‑head human study on diabetic neuropathy showed direct current improving nerve conduction, sensation, and function, while traditional TENS mainly offered temporary pain relief with little functional change.

Episode overview

Eric opens by sharing his own experience using NEUBIE on a lingering Achilles issue that traditional methods couldn't fix, and how one intense session left him sore but noticeably better within a week or two. Garrett then traces his journey from disappointed hockey player and engineering student to building a medical device company around direct current and neuroscience-informed rehab.

He explains why NeuFit is spelled "NEU" (for neurological) and why he believes neurological fitness is the real upstream driver of faster injury recovery, metabolic and hormonal health, and long-term high performance. Instead of obsessing over damaged tissues on imaging, his approach starts with how the nervous system is reacting—guarding, bracing, shutting down, or misdirecting load.

LINKS:

https://egym.com/int

Mark Fisher - The Gym Owner's AI Stack: A Framework for 2026

Tue, 10 Feb 2026 06:00:00 -0500

In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually move the needle for local fitness businesses.

TAKEAWAYS

🔥 How AI is both wildly overhyped and still underutilized in fitness, and why your "felt" productivity with tools like Cursor or Claude may not match real-world outcomes.

🤖 The rise of agents (like the infamous Claude/Molt bot), why they're not truly ready for most operators yet, and the real risks of letting AI touch your money, calendars, and accounts.

📲 Why AI-generated content is turning LinkedIn into a "dead internet" vibe, how obviously-bot posts can hurt your brand, and what authentic, personality-driven content still does well.

🏋️ How brick-and-mortar gyms should rethink email and organic social in 2026, given brutal deliverability changes and collapsing organic reach on platforms like Instagram.

📈 The core growth levers that still work for local gyms—paid ads, real referral systems, and high-volume local business partnerships—and why these matter more than obsessing over nurture content.

🧠 "Pocket expert" use cases: using AI to triage real-life operator headaches (like insurance claims after a pipe burst, leases, legalese, and tax questions) so you show up smarter to human pros.

🩺 Personal health and finance with AI: building a longitudinal health file, interpreting labs and wearables, and stress-testing your investment and insurance decisions—without pretending AI replaces your doctor or advisor.

🔍 The emerging game of AI search optimization for gyms (alongside old-school Google SEO) and why your website, Google Business Profile, and Instagram still function as your digital storefront.

LINKS:

https://go.businessforunicorns.com/gym-owners-and-ai

******

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Daniel Wischer & Erwin Korst - Why Most AI Initiatives Fail: Sport Alliance on Being Data Ready vs. Data Aware

Thu, 05 Feb 2026 06:00:00 -0500

In this episode of The Future of Fitness, Daniel from Sport Alliance (tech whiz behind their cloud platform) and Erwin (sales powerhouse with 30 years in fitness) break down why fitness operators are scrambling—or should be—with AI hype exploding but data chaos holding everyone back. From Boston's new HQ amid freezing temps, they spill on Sport Alliance sponsoring 2026, ditching legacy systems for a single source of truth, conquering Europe's 11,000+ gyms (50% of big chains), and launching in the massive US market with an open, free marketplace of 150+ integrations that funnels all member data—like payments, body scans, workouts—back to operators for killer upsells, retention forecasts, and autopilot AI by 2030. Forget boiled frog syndrome; they tackle migration fears head-on after 8,000 club switches, urging gym chains (10+ locations) to audit stacks now before competitors lap you on personalized member magic. Keywords: fitness data readiness, AI gym management, Sport Alliance US expansion, open fitness platform, legacy system migration.

TAKEAWAYS

🚀 Clean, unified data is AI's fuel—scattered silos kill personalization and revenue.

🐸 Beware boiled frog trap: Operators adapt to bad tech until it's too late to switch.

🔄 Migrations made painless: No data loss, easy staff training after 8K+ successes.

🌐 Open ecosystem rocks: Free 150+ integrations, data flows back for custom journeys.

📈 By 2030: AI handles retention/marketing; staff focuses purely on members.

💼 Sport Alliance dominates Europe (11K gyms), primed for US enterprise growth.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Paul Byrne - The Consumer Health Revolution: Why GLP-1s, Biometrics, and AI Are Finally Converging

Sat, 31 Jan 2026 04:02:00 -0500

In this episode, Eric Malzone sits down with industry veteran and Harrison Co. partner Paul Byrne to unpack the "consumer health revolution" transforming fitness, healthcare, and longevity—from GLP‑1s and peptides to wearables, AI "robo docs," and accessible longevity clinics.

✨ Key takeaways

💊 GLP‑1 medications are reshaping weight loss, gym membership trends, and preventive health behavior, creating massive downstream demand for strength training, protein, and active lifestyles.
📲 Wearables, home testing, and AI tools are finally solving the "now what?" problem by turning continuous data (sleep, HRV, glucose, labs, imaging) into practical, day‑to‑day health decisions.
🧬 Once ultra‑premium tools—CGMs, genomic testing, body comp and blood pressure tech—have crashed down the cost curve, moving precision health from elite to mainstream.
🏥 Even traditionally skeptical players like insurers and large health systems are waking up to the math: paying for prevention is cheaper than treating complex chronic disease.
⏱️ Sleep, recovery, and sleep apnea tech (CPAPs, home sleep testing, cooling beds, anti‑snoring devices) are exploding as people realize poor sleep underpins everything from heart disease to dementia.
🏋️‍♂️ Gyms are sitting on the most underutilized distribution channel for "accessible longevity," from GLP‑1 support and peptide education to in‑club recovery and mini‑longevity clinics.
🧠 AI‑augmented patients are forcing healthcare to evolve, coming into visits with better questions, deeper context, and personal data that rivals a small clinic's EMR.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Verdine Baker - From StretchLab to iFLEX, Sequel Brands' Twist on Dynamic Stretching

Mon, 26 Jan 2026 07:15:00 -0500

In this episode, Eric Malzone chats with Verdine Baker, who shares his inspiring journey from being a professional athlete 🏅 to leading StretchLab and now iFlex. They dive into how the wellness industry is evolving 🌿, the remarkable success of StretchLab 💪, and why consumer education is key to lasting health and wellness awareness 📚. Verdine highlights the importance of innovation, technology integration, and franchisee support in meeting the growing demand for high-quality wellness services ⚙️. The conversation also explores the challenges brought by COVID-19 😷 and how the future of stretching is becoming a vital part of everyday health practices 🧘‍♂️.

💡 Key Takeaways

🌍 The wellness industry is experiencing a major shift in consumer mindset.
💪 StretchLab's success comes from its strong and unique market position.
⚡ COVID-19 accelerated the demand for wellness and recovery services.
🤝 Franchisee experience remains essential for sustainable growth.
💻 Technology integration enhances service quality and accessibility.
🧠 Consumer education fuels health and wellness awareness.
🧘 Stretching is becoming a necessity across all demographics.
👶 The average age of wellness consumers is getting younger.
🚀 Innovative approaches are key to keeping members engaged.
🌈 The future of wellness embraces a holistic view of health.

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Amber Burke - The Quiet Scale: Burn Bootcamp's Massive Growth Without the Noise

Wed, 21 Jan 2026 06:00:00 -0500

In this episode, Eric Malzone sits down with Amber Burke, COO of Burn Bootcamp, for a deep, candid conversation on what it really takes to scale a boutique fitness franchise without losing its soul. Amber shares her journey from Division I athlete and strength coach to C-suite leader, offering a rare operator's perspective on franchise growth, leadership, technology discipline, and community-driven fitness. They unpack Burn Bootcamp's steady rise from 250 to nearly 400 locations, why the brand has avoided outside capital, and how product integrity, people, and culture fuel long-term success. The conversation also explores the current state of boutique fitness, the balance between technology and human connection, and why strength training, accountability, and community remain timeless drivers of results.

We discussed:

🔥 Scaling a boutique fitness brand from 250 to 400+ locations without outside capital
💪 Why product excellence and consistency matter more than hype in fitness franchising
🏋️ Personal training in a group setting as Burn Bootcamp's core differentiator
👩‍👧 How free child watch drives retention, accountability, and community
📈 Franchise growth challenges: finance, technology, and franchise development
🧠 Leadership lessons from transitioning coach mentality into executive leadership
🤖 Technology discipline: choosing tools that improve efficiency and profitability
🌍 Expansion strategy across suburban markets and future global growth
🔄 The real state of boutique fitness and why some concepts lose long-term value
⚡ Strength training's resurgence and why fundamentals never go out of style

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Brian Le Gette - Ammortal & The Future of "Human Vibrancy"

Fri, 16 Jan 2026 06:35:00 -0500

In this episode of the Future of Fitness, host Eric Malzone welcomes Brian Le Gette, co-founder of Ammortal. They dive deep into the inspiration, technology, and mission behind Ammortal's revolutionary wellness chamber—a futuristic device designed to enhance human vibrancy by synergistically working on the mind and body. Brian shares his entrepreneurial journey, the science behind stacking multiple bio-energetic modalities, and how Ammortal is transforming recovery and performance for professional athletes, high-net-worth individuals, clinics, and luxury hotels. The conversation also explores the evolving language of the wellness industry and Brian's vision for rebranding it around the concept of "human vibrancy."

🔋 Combines multiple bio-energetic modalities – light, PEMF, vibration, hydrogen gas, and guided audio – to reduce inflammation, open cell walls, and reduce oxidative stress.
🧠 Focuses on calming the nervous system first – because mental state is "upstream" from physical recovery and performance.
⚡ Delivers a time-efficient, immersive experience – all modalities run in parallel in a 25–30 minute session tailored to individual outcomes (sleep, energy, recovery, etc.).
🏟 Serving diverse verticals – from NFL and MLB teams to luxury hotels, med spas, and private homes.
💡 Built around "unconditional love for the customer" – a design and business philosophy aimed at creating products that feel personal, effective, and joyful to use.
🌍 Advocating for "human vibrancy" – a new industry-wide framing to move beyond terms like biohacking, longevity, or wellness toward a more holistic, aspirational vision.
🤝 Open to collaboration – Brian invites feedback, partnerships, and conversations with innovators, funders, and other mission-aligned brands.

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Robb Wolf - Why Market-Based Healthcare Is Fitness's Next Big Opportunity

Sun, 11 Jan 2026 06:00:00 -0500

In this episode, Robb Wolf returns to discuss the rapid advancements in AI, the state of the longevity and health industries, the impact of GLP-1 medications, and the systemic challenges within modern healthcare. He shares personal insights on using AI for language learning and health diagnostics, critiques the "majoring in the minors" in the longevity space, and explores how AI could democratize access to high-quality health information. Robb also delves into the potential of market-based reforms to address the healthcare crisis and gives an update on his company, LMNT.

🔹 **AI as a Personal Health & Learning Tool** – Robb uses Grok to learn Italian and as a preliminary health advisor, noting its potential to lower costs and democratize advanced medical insight.

🧠 **Longevity = Fundamentals First** – True longevity comes from strength training, Zone 2 cardio, sleep, sunlight, and community—not just chasing telomere length or exotic supplements.

⚕️ **GLP-1s: Net Positive with Caveats** – These drugs show strong appetite control benefits but can cause muscle wasting; combining them with protein and resistance training is key.

🏥 **Healthcare System Is Broken** – Robb argues for a return to catastrophic insurance paired with Health Savings Accounts (HSAs) and transparent, market-based pricing to incentivize health.

🩺 **Diagnostic Starter Kit for AI Health** – Start with genetic data (23andMe), basic metabolic panel, hormone profile, and optionally a DUTCH test—all under $300—to give an AI a baseline.

🌞 **Sunlight as Powerful Medicine** – Adequate sun exposure may reduce all-cause mortality as significantly as not smoking a pack a day.

🤖 **AI Could Replace "Meat-Bot" Doctors** – AI's pattern recognition and infinite memory may soon outperform human doctors in diagnostics, making functional medicine insights widely accessible.

💧 **LMNT & Electrolyte Research** – Robb's company is funding metabolic health research, including an upcoming ketogenic diet study for bipolar and schizophrenia at an Ivy League institution.

🔬 **Hidden Gut Issues Missed by Standard Tests** – Robb shares his own struggle with parasites and candida overgrowth that routine labs missed, highlighting the need for specialized testing.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2026

Dr. Nestor Rodriguez - From Academic Medicine to Telehealth Scale: Carbon World Health's Medical-Fitness Integration Model

Tue, 06 Jan 2026 05:00:00 -0500

In this episode, Dr. Nestor Rodriguez joins Eric Malzone to unpack what the future of health, fitness, and medicine really looks like—and why the traditional healthcare model is falling short. Dr. Rodriguez shares the origin story of Carbon World Health, a fully integrated model that blends medical care, fitness, recovery, hormones, aesthetics, and longevity under one roof. Drawing from his background in emergency medicine, work with professional athletes, and experience inside broken hospital systems, he explains why we've normalized suboptimal health—and how data-driven, personalized care can change that. The conversation dives into hormones, labs, VO₂ max, recovery, peptides, telehealth, and why accountability matters more than any tool. They also explore the growing role of AI, the rise of longevity culture, and what true collaboration between the medical and fitness industries should look like moving forward.

🔥 Optimizing health instead of accepting "normal" is the real goal
🧠 Data matters more than trends—labs, body composition, VO₂ max, and recovery tell the real story
🏋️ Fitness works best when integrated with medical insight, not treated as an afterthought
⏱️ Consistency and accountability beat motivation every time
💉 Hormones and longevity tools only work when the foundation is right
🤝 The future of health depends on real collaboration between doctors and fitness professionals
📊 AI is a tool, not a replacement—context and expertise still matter
🗓️ Your calendar and habits reveal what you truly prioritize about your health

https://monarchclubs.com/

Power Moves 005 - Alyssa D'aquino: Crunch Takes On Pilates

Mon, 05 Jan 2026 12:03:00 -0500

In this episode, Eric Malzone sits down with Alyssa D'Aquino, Vice President of Group Fitness at CR Fitness, to discuss a major shift in the big-box gym landscape: the integration of boutique-style Pilates Reformer studios inside traditional gym clubs. Alyssa shares her journey from dancer and behavioral therapist to corporate fitness leader, and explains how CR Fitness is leading the way by making high-end Pilates more accessible through an innovative, inclusive membership model.

Key Takeaways

🚀 The Big Announcement
In 2026, CR Fitness will launch its first-ever Pilates Reformer Studio inside its McKinney, Texas location. This pilot program is designed to bring a boutique Pilates experience into a high-volume gym environment.

💸 Disrupting the Market
While boutique Pilates studios typically cost between $100–$300 per month, CR Fitness is changing the game by including Reformer classes in its Peak Results membership for just $30 per month.

🧘 A "Crunch" Spin on Tradition
The Pilates programming is proprietary and developed in-house to ensure safety and effectiveness. It's built around pre-designed "blocks of work" that allow instructors to maintain the brand's signature energy without sounding scripted or robotic.

🛠️ Solving the Talent Gap
To address the technical demands of Reformer instruction, Alyssa partners with NEDA and ETA to offer in-house certifications. This approach eliminates the typical six-month certification wait and enables rapid, scalable instructor training.

🔥 Universal Appeal
Pilates is no longer limited to a niche audience. Alyssa notes a significant increase in men and athletes using the Reformer for core engagement, performance, and recovery—highlighting the importance of core strength for everything from squats to running.

📈 Expansion Mindset
Following the success of CR Fitness's Hot Studios—which began as a franchise pilot before becoming a corporate standard—the company expects the Pilates Reformer rollout to become the next major trend adopted across franchises.

Dr. Ryan Greene - Monarch Athletic Clubs: Where Medicine Meets Movement - Fitness 2.0

Fri, 12 Dec 2025 05:00:00 -0500

In this episode, Eric Malzone sits down with Dr. Ryan Greene, founder and CEO of Monarch Athletic Clubs. Dr. Greene shares his journey from exercise physiology and medical training to creating an all-in-one health club designed for true wellness—not just fitness. They dive into why our healthcare system is really a "sick care" system, how Monarch integrates medicine, personal training, recovery, and community under one roof, and the surprising reason their clubs stayed open during the pandemic. Dr. Greene also opens up about the future of longevity, the problem with having data but no actionable plan, and why mental health and authentic community are the next frontiers in health.

🔑 Key Takeaways

🧠 Healthcare should keep people healthy, not just treat sickness—Monarch is built on prevention, not reaction.
💪 True health is compound interest: small, consistent actions in movement, nutrition, and recovery create lifelong results.
🩺 Diagnostics without integration are just data—real change happens when testing is paired with personalized, human-guided action.
🤝 Community is more than group workouts—it's creating spaces for vulnerable conversations around mental health, parenthood, and purpose.
💸 Value over cost: For the price of a boutique gym + trainer + clinic, Monarch wraps everything into one membership with guided oversight.
🚀 The future of fitness is integrated: blending medical oversight, performance training, and mental well-being in spaces built for connection.

Dan Uyemura - The AI-First Gym: How PushPress Is Rewriting the Playbook for Operators

Sun, 07 Dec 2025 06:00:00 -0500

In this episode, Dan Uyemura of PushPress returns to discuss the future of fitness technology with host Eric Malzone. They dive into PushPress's evolution into an AI-powered gym management platform, exploring how artificial intelligence is reshaping operations for independent, community-focused gyms. Dan shares real-world examples of AI in action—from automated member management and smart reporting to AI coaching assistants that personalize member experiences. The conversation also tackles the bigger picture: why AI adoption is essential for survival in today's fast-moving tech landscape, how gyms can leverage AI as a team member rather than a job replacer, and why the fitness industry remains uniquely human and resilient in the face of automation. Whether you're a gym owner, coach, or tech enthusiast, this episode offers a practical and forward-looking view of how AI can empower small businesses to thrive.

🤖 AI is a transformative shift—ignoring it risks being left behind
📈 Independent gyms are strong; AI helps them scale without losing community feel
🛠️ Use AI as a teammate, not just a task-automator—improve decisions, not just output
🧠 Context is king—AI's power grows with member data, reviews, and subjective insights
👥 Member experience deepens with AI—personalized touchpoints and instant support
🏋️ You can't "AI your way to fitness"—human connection and hard work remain central
🚀 Future vision: "Vibe coding" gym ops, AI websites, and dynamic reporting in seconds
💡 Partnerships that benefit gyms, members, and platforms are the future

Reach out to Dan and PushPress for partnerships or to explore AI-powered gym tools.

https://www.pushpress.com/

LINKS:

Juliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The Bloodwork BOOM

Tue, 02 Dec 2025 05:32:00 -0500

The fitness and health industry is experiencing a major transformation driven by evolving consumer preferences, technological innovation, and the rise of artificial intelligence. In this episode, hosts sit down with Juliet Starrett and Alex Alimanestianu to break down the latest quarterly reports from major fitness industry players and explore the emerging bloodwork and health diagnostics revolution that's threatening to disrupt traditional healthcare companies.

From the contrasting fortunes of legacy brands to the explosive growth in wearable technology, this conversation covers it all. Traditional gym chains like Lifetime Fitness and Planet Fitness are showing surprising resilience, with Planet Fitness in particular demonstrating strong financial health and an aggressive growth strategy. Meanwhile, Peloton continues to face ongoing challenges adapting to post-pandemic market conditions, and the boutique fitness sector under Exponential Fitness shows mixed results as operators navigate shifting consumer demand. Garmin is posting record-breaking years, benefiting from the booming wearable technology market that helps consumers track their health metrics in real-time.

But the most significant disruption on the horizon comes from artificial intelligence's entry into health diagnostics and personalized wellness. Juliet highlights how tools like ChatGPT are enabling individuals to analyze their own blood work and medical data, fundamentally changing the patient experience. This democratization of health information threatens traditional diagnostic companies while creating opportunities for innovative health tech platforms like Function Health, which recently made major strategic moves. The convergence of wearable technology, consumer health data analytics, and AI-powered advisory services is reshaping how people approach fitness and wellness. As AI chatbots become more sophisticated at interpreting health data and providing personalized recommendations, the entire industry—from gyms to diagnostic labs to fitness equipment manufacturers—must adapt or risk obsolescence in a market where consumers increasingly expect immediate, affordable, and personalized health insights.

In This Episode:

Reunion conversations and conference highlights
Longevity and wellness trends reshaping the industry
The role of strength and conditioning in longevity practices
Deep dive into Lifetime Fitness quarterly performance
Peloton's ongoing challenges and strategic pivots
Exponential Fitness franchises: the mixed bag
Why globo gyms are making a comeback
Planet Fitness playing offense with aggressive expansion
Garmin's record-breaking year in wearables
Function Health's big strategic move
The bloodwork boom: How AI is disrupting medical diagnostics
Meta AI glasses and the future of fitness tech

LINKS:

https://www.sportalliance.com/en/perfect-gym/

https://www.withflex.com/

Carl Daikeler - Beachbody to BODi: Content is King, Simplicity is Queen

Mon, 17 Nov 2025 11:32:00 -0500

In this episode, Eric Malzone talks with Carl Daikeler, co-founder and CEO of BODi (formerly Beachbody), about his remarkable path in transforming home fitness over the past quarter-century. Carl's story begins as a direct marketing expert who created 8 Minute Abs before building what would become one of the most extensive collections of fitness and nutrition programs available—featuring legendary workouts like P90X and Insanity from elite Super Trainers.

The conversation covers BODi's transformation from a company focused on physical appearance to one championing healthspan and longevity. Carl discusses creating Shakeology®, which pioneered the superfood protein shake category, and how he developed one of the first social-influencer and affiliate networks in the fitness space. They dig into why the industry needs to serve everyday people seeking better health rather than just fitness enthusiasts, why genuine approaches work better than influencer marketing, and how keeping things simple opens fitness to more people.

Key Takeaways

🏋️ Carl spent over 25 years building BODi from the success of 8 Minute Abs into a home fitness and nutrition leader serving millions

💪 Programs like P90X and Insanity showed that people would fully commit to challenging home workouts when given proper structure and support

📚 BODi's library includes more than 140 distinct programs created with top-tier Super Trainer experts

🥤 Shakeology® broke new ground as the original superfood protein shake made for regular people looking to improve their nutrition

📱 Carl created one of the fitness industry's first social-influencer and affiliate networks, ahead of the curve on community-driven growth

🤝 Real community support and accountability make the difference between short-term efforts and lasting lifestyle changes

❤️ The shift from Beachbody to BODi represents a bigger movement toward healthspan, longevity, and complete wellness instead of just aesthetics

⏱️ Consistent 10-20 minute daily movement creates meaningful health improvements without requiring marathon workout sessions

✨ People connect more with honest, relatable fitness content than they do with heavily produced influencer material

Wed, 08 Oct 2025 06:00:00 -0400

In this episode, Eric Malzone sits down with Gray Cook, a pioneer in movement screening and founder of Functional Movement Systems (FMS), to explore the evolution of coaching and the critical role of movement health in overall wellness. Gray shares valuable insights from his decades of experience, discussing how understanding stress, recovery, and functional movement can transform both personal health and coaching effectiveness. He emphasizes the importance of proactive wellness, engaging youth in movement education, and fostering radical transparency in coaching. This conversation challenges fitness professionals to look beyond methods and focus on functional outcomes—encouraging a deeper, more educational approach to health and performance.

Key Takeaways:

Movement health is foundational to overall wellness.
Screening for movement can reveal hidden risk factors that may lead to injury.
The fitness industry must involve youth in early movement education.
Understanding stress and recovery is essential for effective coaching.
Radical transparency builds stronger, more trusting client relationships.
True wellness is defined by the absence of risk factors.
Proper assessment and training can improve movement patterns over time.
Coaches should prioritize functional outcomes over rigid methodologies.
Health conversations must become more proactive and educational.
Ongoing education is key for fitness professionals aiming to elevate their practice.

Tony Scrimale - CR Fitness: HVLP Operational Excellence & The Private Equity Boom

Fri, 03 Oct 2025 06:00:00 -0400

In this conversation, Eric Malzone and Tony Scrimale dive into the evolving fitness landscape, focusing on the rise of high value, low price (HVLP) gyms, the role of private equity, and the critical importance of operational excellence. Tony draws from his 28 years of industry experience to share insights into the growth of CR Fitness and its unique approach to personal training and member integration. They also discuss challenges and opportunities for independent operators, highlighting the importance of collaboration to better serve the deconditioned population. The discussion sheds light on the future of fitness, underscoring the need to adapt to market trends while maintaining a strong sense of community.

Key Takeaways

Tony Scrimale has 28 years of experience in the fitness industry.
CR Fitness emphasizes personal training and seamless member integration.
The HVLP model is shifting toward larger gym spaces with added amenities.
Private equity is driving significant growth in fitness brands.
Consolidation among major brands is an increasing trend in the industry.
Independent operators should carefully evaluate acquisition offers from larger brands.
Operational excellence is a cornerstone of CR Fitness's success.
Trainers at CR Fitness are empowered to build strong client relationships.
The future of fitness will focus heavily on serving the deconditioned population.
Industry collaboration is crucial for sustainable, long-term succes

Reka Gobis - Connected: Health & Fitness Summit 2026

Sun, 28 Sep 2025 05:00:00 -0400

In this episode, Eric Malzone sits down with Reka Gobis to explore the future of fitness and what's ahead for the 2026 Kisako Research event. Reka shares her background and the mission behind Kisako, highlighting the vital role of research in shaping event content and ensuring it stays relevant. Reflecting on the 2025 gathering, she points to key themes such as corporate wellness and the growing impact of GLP-1, before shifting the focus to what's next. The 2026 event will bridge fitness, healthcare, and technology with two stages of simultaneous sessions, an expanded audience that now includes healthcare professionals, and unique experiential opportunities like a pop-up gym and wellness zone. Networking takes center stage alongside a strong lineup of VIP speakers, creating a one-of-a-kind environment for collaboration and learning. With tickets free for operators at the VP level and above until November 7th, this event promises to set the tone for the future of the fitness and healthcare ecosystem.

Dr. Amy B. Killen - Hormone Optimization Therapy's & The Future of Women's Health

Tue, 23 Sep 2025 05:00:00 -0400

In this episode, Dr. Amy B. Killen dives into the world of hormone optimization and longevity medicine, with a special focus on women's health. She shares her inspiring journey from working in the ER to founding a longevity clinic, while addressing the stigma around hormone replacement therapy and why it's crucial for women to understand hormonal changes during perimenopause and menopause. The conversation explores lifestyle adjustments, nutrition, exercise, and the role of sleep in health optimization. Dr. Killen also touches on the exciting future of AI in personalized health care and the growing potential of stem cell therapy in sexual health.

Key Takeaways

🌿 Dr. Amy Killen transitioned from ER medicine to longevity medicine
📈 Public awareness of hormone therapies for women has increased recently
👩‍🦳 Perimenopause typically begins in a woman's 40s, leading to various symptoms
📉 The Women's Health Initiative study in 2002 caused a stigma around hormone therapy
⏳ Women should seek help for hormonal changes around age 35
💪 Overtraining and restrictive diets are common missteps for women
🏋️‍♀️ Weight training is more beneficial than excessive aerobic exercise for women
🥗 Nutritional focus should be on protein and fiber intake
😴 Sleep is a critical foundation for health, especially during hormonal changes
💊 Hormone optimization therapy (HOT) can be affordable and accessible

Simon Sollberger & Rich Bayly - PEAR Health Labs: Building the Operating System for Population Wellness

Thu, 18 Sep 2025 06:00:00 -0400

In this conversation, Eric Malzone sits down with Simon Sollberger and Rich Bayly to explore the future of fitness and wellness. Together, they dive into the integration of technology, AI, and personalized experiences that are reshaping health engagement. From the shift toward smart fitness and consumer-grade experiences to innovative applications in the military, the discussion highlights the transformative potential of AI and augmented reality in creating more engaging and effective health programs. They also stress the importance of partnerships, holistic wellness approaches, and proving ROI to ensure long-term impact in health initiatives.

✨ Key Takeaways

Exercise is medicine and should be accessible to all.
The shift from dumb fitness to smart fitness is crucial.
Consumer-grade experiences are essential for engagement.
Understanding user behavior and preferences drives engagement.
Planting the seed of motivation is key to behavior change.
Holistic health programming supports overall wellness.
AI acts as connective tissue across fitness applications.
Behavior as currency can incentivize healthy habits.
Partnerships are vital for comprehensive wellness offerings.
Demonstrating ROI is essential for the sustainability of health programs.

Sebastien Lagree - Lagree Fitness: 25 Years of Building to an Overnight Global Explosion

Sat, 13 Sep 2025 06:00:00 -0400

In this engaging conversation, Sebastien Lagree shares his journey from a young bodybuilding enthusiast to the founder of Lagree Fitness, a revolutionary method that combines elements of Pilates with high-intensity training. He discusses the evolution of his fitness equipment, the unique licensing model that has propelled his business, and the diverse community that has embraced his method. Sebastien emphasizes the importance of innovation, the challenges of global expansion, and his vision for the future of fitness technology.

Here are some key takeaways from the conversation:

🏋️ Sebastien's journey into fitness began with bodybuilding at a young age.
💡 He emphasizes the importance of innovation in fitness equipment.
📈 The Lagree method has evolved significantly over the years.
🤝 Licensing offers a flexible business model compared to franchising.
🌍 Sebastien aims to make fitness accessible to everyone.
🤸 The Lagree community has expanded to include diverse demographics.
🤖 He is focused on integrating technology into fitness equipment.
🔧 Sebastien seeks to create customized machines for clients.
🚀 The fitness industry is evolving rapidly, with a growing global presence.
❤️ Sebastien's passion for fitness drives his continuous innovation.

Brian Von Ancken - Wellness Growth Mastermind: How to Build a Thriving Industry Community

Tue, 09 Sep 2025 01:19:00 -0400

In this episode, Eric Malzone sits down with Brian Von Ancken to unpack the evolution of the wellness industry, the challenges founders face, and the transformative power of community. Brian shares lessons from building the Wellness Growth Mastermind—a collective of 200+ founders from leading and emerging brands—highlighting the importance of trust, authenticity, and a value-first approach. Together, they explore industry trends, the role of memorable customer experiences, and how wellness is shaping its future alongside healthcare.

🔑 Takeaways

🌿 The wellness industry is rapidly evolving beyond traditional healthcare.
🤝 Building community thrives on trust and a give-first mentality.
✨ Memorable customer experiences are essential for long-term success.
📚 Education and networking are powerful tools in mastermind groups.
📉 Founders face challenges like shifting consumer behavior and income constraints.
💪 Dedication and hard work are non-negotiable in the wellness space.
💡 A value-first mindset fosters sustainable relationships and growth.
🏥 The future of wellness may increasingly integrate with healthcare systems.
🌎 Community support accelerates both individual and collective progress.
🚀 Consumer interest signals a hopeful turning point for the wellness industry.

The Assembly: Reimagining How Industry Leaders Connect and Collaborate

Wed, 03 Sep 2025 06:00:00 -0400

In this conversation, Eric Malzone and Jon Ward explore the rapidly evolving fitness industry, highlighting the growing integration of mental and physical health, the value of genuine connections, and the ongoing challenges of leadership and knowledge-sharing. Jon also introduces his initiative, The Assembly, a platform designed to foster collaboration among industry leaders and innovators through a unique networking experience centered on holistic health and wellness.

Key Takeaways

The fitness industry is experiencing significant maturation and consolidation.
Mental health is now recognized as an essential component of overall wellness.
Networking should prioritize authentic connections over purely transactional interactions.
The Assembly provides a distinctive platform for industry leaders to collaborate.
Wellness influencers often face challenges in balancing integrity with monetization.
There is a growing demand for more thought leadership in the fitness sector.
Consumer behavior in fitness has shifted dramatically in recent years.
Building supportive communities is critical for fostering brand loyalty.
Innovative solutions are required to meet the evolving needs of consumers.
The Assembly aims to break down silos within the health and wellness ecosystem.

Bill Davis - The Complete Guide to AI Implementation in Fitness Operations

Fri, 29 Aug 2025 06:00:00 -0400

In this conversation, Eric Malzone interviews Bill Davis, CEO of ABC Fitness, discussing the transformative role of artificial intelligence (AI) in the fitness industry. They explore how ABC Fitness is leveraging AI for operational efficiency, customer engagement, and product development. Bill shares insights on the importance of critical thinking in applying AI, the establishment of AI champions within the organization, and the future of roles in the industry as AI continues to evolve. The discussion highlights the balance between leveraging AI for operational efficiency and enhancing customer experiences, as well as the potential convergence of fitness and health data.

🤖 AI is not just a tool—it's a transformative force
🧠 Critical thinking is essential for effective AI use
📈 Building AI capabilities at scale is key
👥 AI champions drive successful implementation
⚡ The pace of AI innovation demands adaptation
💬 Operators can leverage AI for stronger customer engagement
🧑‍💻 Entry-level roles may be vulnerable to AI
⚙️ AI boosts operational efficiency in fitness businesses
🔗 Fitness + health data convergence is a future possibility
📊 Personal AI use enhances productivity & decision-making

Juliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The Business of Longevity

Sun, 24 Aug 2025 06:00:00 -0400

In this episode, Juliet, Alex, and Eric discuss the latest quarterly reports from leading fitness companies including Garmin, Life Time, Planet Fitness, Peloton, and Xponential. The conversation covers each company's performance, marketing strategies, and trends in the fitness industry. They also explore the reintroduction of the Presidential Fitness Test and its potential impact, examine the viability of longevity clinics, and debate CrossFit's new marketing campaign. The episode concludes with actionable insights for improving local physical education and the evolving landscape of the fitness sector.

https://www.podcastcollective.io/

https://egym.com/

Dr. Stacy Sims - Hormones, HRV, and Heavy Lifting: The Science of Training Women Over 45

Tue, 19 Aug 2025 06:00:00 -0400

In this episode, Dr. Stacy Sims dives into the latest advancements in women's health research, with a special focus on hormonal health, nutrition, and training strategies for women over 45. She breaks down why tracking menstrual cycles is key to understanding hormonal shifts, how restrictive diets can impact overall health, and why supplements like creatine and vitamin D are essential at this stage of life. Dr. Sims also highlights the importance of adapting training around perimenopause, incorporating strength work safely, and maintaining consistency while listening to your body. Beyond personal health, the conversation explores the growing FemTech movement, the push for more inclusive and women-centered research, and how to evaluate scientific claims with a critical lens. This episode offers practical strategies and fresh perspectives on women's health, performance, and longevity.

Justin Tamsett - The Future of Fitness Leadership: REX Roundtables and Industry Evolution

Thu, 14 Aug 2025 05:00:00 -0400

In this conversation, Eric Malzone and Justin Tamsett explore the shifting landscape of the fitness industry, emphasizing the growing importance of community, strong leadership, and integrating fitness with healthcare. They discuss how REX Round Tables offers fitness professionals a platform for peer support, problem-solving, and shared learning, as well as the critical role of behavioral change in boosting gym attendance. The discussion also addresses the challenges of an increasingly crowded market, the potential of the industry to improve mental health and strengthen community ties, and the opportunities that come from adopting strategies from other sectors. They highlight how leadership development, technology, and inspiring community stories can shape the future of fitness and drive better health outcomes.

Key Takeaways

The fitness industry is shifting toward a broader focus on wellness.
REX Round Tables provides essential peer support and collaboration for fitness professionals.
Learning from other industries can enhance fitness business operations.
Strong leadership development is vital for industry growth.
Encouraging behavioral change is key to increasing gym attendance.
Competition is rising due to the growing number of service providers.
Mental health and community connection are integral to fitness.
Integrating fitness with healthcare can improve health outcomes.
Technology will play a major role in shaping the industry's future.
Positive community stories can inspire and motivate professionals.

Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation

Sat, 09 Aug 2025 05:00:00 -0400

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry's future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand's innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle's brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape.

Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution

Sun, 03 Aug 2025 06:00:00 -0400

In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo's product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign.

Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules

Tue, 29 Jul 2025 05:00:00 -0400

In this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market.

Amber Martinez - Scaling Culture: The 21% Profit Strategy Most Fitness Brands Miss

Thu, 24 Jul 2025 06:00:00 -0400

In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business leaders. Finally, Amber discusses the implications of AI on company culture and the importance of networking and collaboration in the industry.

https://goteamup.com/

https://podcastcollective.io/

https://egym.com/int

Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management

Mon, 21 Jul 2025 05:00:00 -0400

In this special episode of Power Moves, host Eric interviews Tim Green to discuss the latest updates and offerings from Team Up, a leading gym management software. The conversation highlights two major new products: a custom branded app for gyms and enhanced lead management tools. The custom app allows gym owners to create personalized applications with two-way messaging and other customizable features. The upgraded lead management system incorporates AI to streamline operations and improve customer engagement. They also touch on future developments, including resource management tools to help gyms optimize their space for additional revenue streams. Tim provides insights into the resilient gym industry and emphasizes the transformational potential of AI for small business owners.

Julie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel Strategy

Sat, 19 Jul 2025 06:00:00 -0400

In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand's rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company's expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve's innovative business model and commitment to a holistic fitness experience.

Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey

Mon, 14 Jul 2025 06:00:00 -0400

In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury.

We delve into the diverse options available for physical activity, which are driving increased participation across all demographics. Mike discusses the association's policy advocacy efforts, including the PHIT Act, which aims to redefine fitness as preventive health. Learn about the exciting opportunities on the horizon, such as the upcoming European Congress in Amsterdam, where global advocacy and industry collaboration will take center stage.

Join us for an enlightening conversation on how the Health and Fitness Association is shaping the future of fitness and what it means for you.

Lise Kuecker - The State of Boutique: M&A Activity, Pilates Trends, and Opening Strategies

Wed, 09 Jul 2025 06:00:00 -0400

In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much more.

LINKS- https://goteamup.com/

https://podcastcollective.io/

Justin Santamaria - Scaling the Human Touch: AI The Future of Fitness Coaching

Sun, 29 Jun 2025 07:00:00 -0400

In this episode, Justin Santamaria discusses the evolution and impact of remote fitness coaching. Starting with his background at Apple and Airbnb, Justin shares how his past experiences in developing cutting-edge communications technology helped shape the foundation of a new approach to personal training. The conversation highlights the integration of human coaching with advanced AI tools, emphasizing the importance of human connection and personalized guidance in fitness. With insights into the potential of AI to revolutionize coaching, Justin explains how technology can scale personal training and make high-quality coaching more accessible. The discussion also explores the implications of AI on various industries, the balance between AI and human elements, and the future possibilities in the fitness domain.

LINKS- https://goteamup.com/

https://podcastcollective.io/

Emre Ozgur - Safe Sweat: The Anti-Group Fitness Model Built to Scale

Tue, 24 Jun 2025 06:00:00 -0400

In this episode, Emre Ozgur, CEO and co-founder of Safe Sweat, joins the discussion on the Future of Fitness to introduce his innovative concept of private fitness suites. Based in Vancouver, Safe Sweat offers personalized workout experiences featuring private rooms, customizable environments, and advanced fitness equipment—without the pressure of typical group classes. Emre shares his journey from athlete and fitness operator to entrepreneur, as he builds a new fitness model designed to attract a broader demographic. He also explains the strategic decision to franchise Safe Sweat due to high demand, highlighting the model's advantages: lower operating costs and an emphasis on mental and physical well-being over conventional fitness metrics. Emre offers insights into the scalability of this approach and its potential to reshape the fitness industry.

LINKS- https://goteamup.com/

Anthony Vennare - The Future of Fitt Insider

Thu, 19 Jun 2025 06:00:00 -0400

In this conversation, Eric Malzone and Anthony discuss the recent rebranding of Fitt Insider, exploring its evolution from a newsletter to a comprehensive holding company. They delve into the importance of community, mental health, and the challenges facing the fitness industry, including the need for investment and authentic connections. Anthony shares his vision for the future of Fitt Insider, emphasizing the importance of holistic health and the role of media in shaping the industry. The discussion highlights the need for fresh ideas and new voices in fitness, as well as the potential for innovative gym models that foster community and support mental health.

LINKS >>

https://goteamup.com/

https://podcastcollective.io/

https://egym.com/int

Panel Discussion - AI in Fitness: Separating Signal from Noise with Industry Leaders

Sat, 14 Jun 2025 06:00:00 -0400

In this episode, Eric Malzone moderates a powerhouse panel on how artificial intelligence is reshaping the fitness industry. Featuring insights from Taylor Nakamura (Fit19), Spencer Honeyman (Vi), and Florian Sauter (EGYM), this discussion dives deep into real-world AI applications, from retention strategies to personalized training and operational efficiency. Whether you're a multi-location gym operator or a solo fitness entrepreneur, you'll walk away with actionable AI insights to help you drive member retention, increase revenue, and improve your core offerings.

🔑 Key Takeaways:

🤖 AI Beyond the Buzzwords: Understand the distinction between generative AI, predictive analytics, and machine learning—and how each is driving innovation in fitness.
📊 Data-Driven Retention: Learn how top operators are using third-party behavior data and AI to predict churn, prioritize outreach, and boost member retention.
💼 AI for Everyone: Discover how AI is leveling the playing field—empowering even small clubs with tools once exclusive to enterprise-level fitness brands.
🧠 Precision Targeting: See how companies like Vi leverage data to personalize marketing and PT upsells based on real-world consumer behavior.
🧼 Operational Gains: Hear how AI helps manage online reviews and identify service trends to enhance local club operations.
🏋️ Product-Centric Innovation: Explore EGYM's data-rich approach to improving member outcomes directly on the gym floor through AI-assisted onboarding and assessments.
💡 Getting Started with AI: Advice for fitness operators feeling overwhelmed—how to identify high-impact areas (like retention) and test small-scale implementations before scaling.

https://podcastcollective.io/

https://egym.com/int

Mon, 05 May 2025 06:00:00 -0400

In this conversation, Eric Malzone and Sam O'Keefe discuss the intersection of fitness, health, and financial opportunities through HSAs and FSAs. Sam shares his unique background and how it led him to identify a significant business opportunity in connecting health and fitness with financial wellness. They explore the differences between HSAs and FSAs, the market potential for these accounts, and how fitness businesses can leverage them to enhance customer retention and acquisition. The discussion also covers the qualification process for medical necessity, the commercial relationships with gym owners, and the future trends in health and fitness integration.

LINKS:

https://goteamup.com/

Darren MacDonald - The Future of Tonal

Wed, 30 Apr 2025 05:00:00 -0400

In this episode, Darren MacDonald, the CEO of Tonal, sits down to discuss the state of the connected health and fitness industry at the Connected Health and Fitness event in Los Angeles. They reflect on the event's interesting discussions, including the speaker sessions on GLP-1s. Darren shares his thoughts on the promising aspects of the event and how various players in the industry can contribute. The conversation pivots to Darren's insights on the impact of GLP-1 drugs on fitness routines and the broader implications of tariffs on fitness hardware companies. The talk covers Tonal's recent developments, including the launch of 'Tonal 2' and the Tonal Training Lab in New York, which provides an experiential group fitness class. Darren also reveals his future vision for Tonal, including expansion plans and fostering partnerships. The discussion concludes with a reflection on Darren's personal journey to Tonal and his goals for the company's growth by 2030.

LINKS:

https://goteamup.com/

https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising

Dana Milkie - Smart Strength and AI: EGYM's North American Strategy

Fri, 25 Apr 2025 05:00:00 -0400

In this conversation, Eric Malzone and Dana Milkie discuss the evolution of the fitness industry, focusing on eGym's innovative technology and the role of Wellpass in connecting companies with fitness facilities. Dana shares his journey into the fitness world, the importance of AI in personalizing workouts, and how eGym's open ecosystem allows for flexibility in equipment choices while enhancing user experience. They explore the future of AI in fitness and the significant investment eGym is making in research and development to stay ahead in the industry. In this conversation, Dana Milkie discusses the transformative role of AI in the fitness industry, emphasizing its potential to enhance outcomes for fitness professionals and clients alike. The discussion shifts to the perspective of investors, highlighting the importance of viewing fitness companies as technology platforms. Milkie addresses the unique challenges faced by eGym in the North American market, particularly in educating consumers about smart fitness equipment. The conversation also explores innovative partnerships, such as the Fred Fitness model, and the slow adoption of technology in the fitness sector. Finally, Milkie shares insights on navigating market dynamics, including potential tariff impacts, and calls for industry engagement to improve member outcomes.

Takeaways

Dana Milkie's journey into fitness was accidental but transformative.
Wellpass connects companies with fitness facilities, enhancing employee benefits.
eGym focuses on partnering with best-of-breed technology providers.
The Genius AI creates personalized training plans for users.
AI in fitness is about hyper-personalization and continuous learning.
The open ecosystem allows gyms to use various equipment while leveraging eGym technology.
Wellpass is expanding into North America, starting in Denver.
eGym invests heavily in R&D to lead in fitness technology.
AI's role in fitness is rapidly evolving and becoming essential.
The future of fitness technology lies in seamless integration and user experience. AI can accelerate fitness outcomes.
Investors view eGym as a technology platform.
North America has unique challenges in fitness tech adoption.
Education is key for introducing smart fitness equipment.
Innovative partnerships can drive market growth.
The fitness industry is slow to adopt new technologies.
Planning ahead is crucial in navigating market changes.
WellPass can help operators improve revenue streams.
Fitness solutions should cater to a diverse range of members.
Partnerships are essential for advancing the fitness industry.

LINKS:

Learn more about EGYM - https://bit.ly/44YeV5W

David Knies - The 5 Forces Driving the Next Trillion Dollars in Wellness

Sun, 20 Apr 2025 05:00:00 -0400

In this insightful conversation recorded at the Connected Health and Fitness Summit in Los Angeles, Eric Malzone sits down with David Knies of PA Consulting to explore where the next trillion dollars in the wellness industry will emerge. David shares research-backed insights on five major market disruptions shaping the future: the convergence of healthcare and consumer industries, the growing GLP-1 economy, consumer struggles with "wellness overload," the shift toward hyper-personalization, and the question of trust in wellness technology. From wearables potentially becoming implantables to the unexpected effects of weight loss medications on exercise habits, this episode offers valuable perspectives for wellness professionals looking to position themselves at the forefront of an industry projected to reach $8.7 trillion. Whether you're a fitness entrepreneur, industry executive, or wellness enthusiast, this conversation delivers actionable intelligence on how the wellness landscape is evolving.

LINKS >> https://ai.futureoffitness.co/

Dr. Gloria Winters - The YMCA's Vision for Preventative Healthcare

Tue, 15 Apr 2025 05:00:00 -0400

In this conversation, Eric Malzone speaks with Dr. Gloria Winters, the Chief Health Officer of the YMCA, about the organization's historical significance and its role in promoting health and wellness. They discuss the challenges of the current healthcare system, the importance of preventative health, and the potential for innovative strategies to improve community health. Dr. Winters emphasizes the need for a shift from traditional sick care to a more holistic approach that integrates behavioral, physical, and socioeconomic factors. The conversation also touches on the impact of digital transformation on health and wellness, the barriers to data integration, and the future of preventative health in relation to insurance. In this conversation, Gloria Winters discusses the evolving landscape of healthcare and fitness, particularly focusing on the integration of Medicare Advantage plans and fitness benefits. She emphasizes the importance of practitioners in promoting health and wellness, the innovative business models being developed at the YMCA, and the need for research to validate the effectiveness of fitness programs. The conversation also touches on the integration of healthcare services within fitness facilities and the potential for policy changes to enhance health outcomes. Collaboration and teamwork are highlighted as essential for driving innovation in the health and fitness industry.

Takeaways

YMCA has a rich history and significant impact on community health.
The healthcare system is fragmented and costly, requiring innovative solutions.
Whole person health encompasses behavioral, physical, and socioeconomic factors.
Digital transformation is reshaping how health data is collected and utilized.
Membership utilization can be a key metric for health outcomes.
Building relationships is crucial for effective health interventions.
The integration of health and wellness data with sick care data is essential.
Chronic diseases account for a large portion of healthcare costs.
Preventative health strategies can reduce the burden on the healthcare system.
The future of health may involve prescriptions for fitness and wellness activities. Medicare Advantage plans are increasingly offering fitness benefits.
The aging population presents a significant opportunity for fitness businesses.
Health plans prioritize member satisfaction and retention through fitness benefits.
Practitioners need to be educated and equipped to address holistic health.
YMCA is developing innovative business models to expand access to health services.
Research is crucial to demonstrate the effectiveness of fitness programs.
Integrating healthcare services within fitness facilities can enhance patient care.
Policy changes at local and national levels can impact health outcomes.
Collaboration among health professionals is essential for innovation.
The YMCA aims to serve all community members, regardless of insurance status.

LINKS >> https://ai.futureoffitness.co/

Tim Green - TeamUp & The Golden Age of Fitness Entrepreneurship

Thu, 10 Apr 2025 05:00:00 -0400

In this engaging conversation, Eric Malzone and Tim Green discuss the evolving landscape of the fitness industry, focusing on the importance of community, technology, and the opportunities for new businesses. They explore how fitness has transformed from a simple workout space to a community hub, the role of technology in enhancing user experience, and the significance of retention over acquisition in building a loyal customer base. Tim shares insights on the future of group fitness, the impact of AI, and the potential for new entrants in the market, emphasizing the need for personal connections in fitness.

Takeaways

It's a very positive time for the fitness industry.
Community is essential for fitness businesses.
Retention is more important than acquisition.
Technology is transforming the fitness experience.
The human instructor remains vital in fitness.
Fitness professionals are now tribe leaders.
There's a growing appreciation for long-term fitness.
Automation can enhance access to fitness.
New business opportunities are emerging in fitness.
AI will play a significant role in the future of fitness.

Eric Litman - Aescape & The Future of Wellness Robotics

Sat, 05 Apr 2025 06:00:00 -0400

In this conversation, Eric Litman discusses the innovative field of wellness robotics, particularly focusing on the on-demand massage experience provided by Aescape. He shares insights into the technology behind the massage robots, the consumer experience, funding challenges, market reception, and the demographics of users. The discussion also touches on the go-to-market strategy, partnerships, and the future of wellness robotics, addressing concerns about job displacement and the importance of human connection in the wellness industry.

takeaways:

Wellness robotics is revolutionizing the massage experience.
The consumer experience is designed to be on-demand and personalized.
Technology integration is complex but essential for safety and effectiveness.
Funding for deep tech projects is challenging but crucial for growth.
The user demographic includes early adopters and those who typically avoid massages.
Partnerships with luxury gyms and hotels are key to market strategy.
The goal is to make wellness robotics accessible to a broader audience.
Inspirations for wellness robotics come from surgical robotics and connected health devices.
The future of wellness robotics includes preventative healthcare and seamless integration into daily life.
Job displacement concerns exist, but automation can enhance human roles in wellness.

Heather Dietrick - Outside Interactive: Inspire, Activate, Celebrate

Mon, 31 Mar 2025 05:00:00 -0400

In this episode of The Future of Fitness, Heather Dietrick, Chief Media Officer at Outside Interactive, shares her journey from law school to leadership roles at Gawker Media and The Daily Beast, and now to shaping the future of outdoor media. She dives into the benefits of outdoor activities for both mental and physical well-being and how Outside Interactive combines inspiring content with practical tools to help people get outside. Heather also explores the shifting media landscape, the role of emerging technologies, the power of user-generated content, and the company's strategic vision. Plus, she shares her take on the growing popularity of GLP-1 medications and how they might encourage more people to embrace the outdoors, along with insights on the evolving world of brand partnerships in this dynamic industry.

Dr. Noura Abul-Husn - 23andMe's Total Health: the Integration of AI and Genetics

Wed, 26 Mar 2025 05:00:00 -0400

In this enlightening conversation, Dr. Noura Abul-Husn discusses the rapidly evolving field of genomics and its implications for personalized health and wellness. She shares her journey from a physician scientist to a senior role at 23andMe, emphasizing the importance of genetic testing in preventive healthcare. The discussion covers the current state of consumer awareness regarding genetics, the integration of AI in genomic data interpretation, and the innovative Total Health initiative by 23andMe. Dr. Abul-Husn also addresses the potential of GLP-1 medications in obesity management and the critical need for data privacy in genomics. Overall, the conversation highlights the transformative power of genomics in shaping the future of healthcare and wellness.

Takeaways

Genomics is becoming essential for personalized health services.
Genetic testing can reveal important health insights for everyone.
Consumer awareness of genetics is increasing rapidly.
Preventive measures based on genetic insights can improve health outcomes.
AI is crucial for interpreting complex genomic data.
23andMe's Total Health initiative offers actionable genetic insights.
The customer journey with 23andMe includes personalized consultations.
Fitness professionals can leverage genetic insights for better client outcomes.
Healthspan is more important than lifespan; quality of life matters.
Data privacy in genomics is a significant concern that needs addressing.

Benji Donhardt - Supafitgrow: Innovations in Gym Marketing

Fri, 21 Mar 2025 05:00:00 -0400

In this conversation, Eric Malzone interviews Benji Donhardt, the CEO and founder of Superfit Grow, a marketing agency focused on helping gyms and fitness studios grow through authentic communication and customer service. Benji shares his journey from a military background to becoming a fitness entrepreneur, discussing the challenges and opportunities he faced along the way.

The conversation delves into the unique approach of Superfit Grow, emphasizing the importance of understanding clients' needs and building long-term relationships. They also explore the future of marketing, particularly the role of artificial intelligence in enhancing operational efficiencies and testing marketing strategies. Benji discusses AI's transformative role in operational efficiency, data analysis, and client engagement strategies within the fitness industry.

He highlights the importance of tailored marketing strategies for client retention and the value of partnerships for strategic growth. Benji also shares insights on embracing challenges, fostering a resilient company culture, and the necessity of innovative thinking in business. Looking ahead to 2025, he outlines plans for growth and expansion, particularly in the U.S. market, while maintaining a focus on delivering exceptional service to clients.

TAKEAWAYS:

✅ Benji Donhardt emphasizes the importance of authentic communication in marketing.
✅ Superfit Grow focuses on building long-term relationships with clients.
✅ The fitness industry is becoming increasingly competitive, requiring innovation.
✅ AI tools can significantly enhance marketing efficiency and effectiveness.
✅ Understanding the client's brand is crucial for successful marketing campaigns.
✅ Customer service is a foundational pillar of Superfit Grow's approach.
✅ Benji's military background shaped his leadership and resilience.
✅ Storytelling is a powerful tool in marketing for gyms and fitness studios.
✅ Email marketing remains a key strategy for nurturing leads.
✅ Testing and adapting marketing strategies quickly is essential in a crowded market.
✅ AI is revolutionizing operational efficiency in businesses.
✅ Data analysis is crucial for understanding client needs.
✅ Tailored marketing strategies can significantly improve client retention.
✅ Partnerships are essential for long-term growth and stability.
✅ Embracing challenges fosters resilience in business.
✅ Innovative thinking sets successful companies apart.
✅ Understanding client lifetime value is key to marketing success.
✅ Gradual growth is more sustainable than rapid client acquisition.
✅ Transparency and authenticity build trust with clients.
✅ 2025 will focus on expanding into new markets and leveraging AI.

Juliet Starrett & Alex Alimanestianu - Quarterly Reports: Peloton, Life Time, Planet Fitness, Garmin & The MAHA Effect

Sun, 16 Mar 2025 05:00:00 -0400

In this quarterly report, Eric Malzone, Juliet Starett, and Alex discuss recent developments in the fitness industry, including personal updates, the launch of the Starett System, experiences from the Connected Health and Fitness Summit, and a detailed analysis of quarterly reports from major fitness companies like Lifetime, Planet Fitness, Peloton, and Garmin. The conversation highlights trends in member engagement, coaching, and the evolving landscape of health and fitness technology. They also discuss Garmin's impressive growth in the fitness technology market, the impact of weight loss drugs on exercise behavior, and the political landscape surrounding public health initiatives. The discussion explores the potential benefits and challenges of new health policies, particularly in relation to obesity and fitness, while reflecting on the future of the fitness industry and the importance of fostering a culture of health and exercise.

Bryan O'Rourke - The Intersection of Fitness, Technology, and Global Trends

Tue, 11 Mar 2025 05:00:00 -0400

In this engaging conversation, Eric Malzone and Bryan O'Rourke explore the evolving landscape of the fitness industry, touching on personal experiences, the necessity of content creation, reflections on 2024's growth, and the maturation of the market. They delve into the importance of authentic experiences in fitness and the challenges of human capital in the industry, highlighting the shift in career dynamics and the impact of technology on fitness delivery. In this conversation, Bryan O'Rourke and Eric Malzone explore the evolving landscape of consumer behavior, technology, and the fitness industry. They discuss the impatience economy, the backlash against poorly designed technology, and the desire for authentic human experiences. The conversation also delves into the impact of GLP-1 medications on fitness engagement, the challenges within the healthcare system, and the industry's role in promoting health and wellness. They highlight the need for systemic change and the potential for new models to emerge in the healthcare space.

Takeaways

Content creation sharpens understanding and informs business decisions.
The fitness industry is experiencing significant mergers and acquisitions.
Authentic experiences are becoming increasingly valued by consumers.
Human capital challenges are reshaping the fitness workforce.
Digital fitness is on the rise, impacting traditional models.
The fitness industry is maturing, with new players emerging.
Economic factors are driving consolidation in the fitness market.
Consumer demand for health services is expected to grow significantly.
The role of technology in fitness delivery is evolving rapidly.
The gig economy is influencing career paths in fitness. People want their needs taken care of immediately.
Many are opting out of smartphones due to frustration with technology.
There is a strong desire for authentic, non-digital experiences.
Community-driven, authentic human experiences are essential.
The reptilian mind influences modern consumer behavior.
GLP-1s have not yet significantly impacted gym attendance.
The fitness industry often prioritizes profit over health.
Health insurance is seen as a broken system in the U.S.
Consumers are beginning to realize the limitations of health insurance.
There are emerging sparks of change in healthcare integration.

Dan Garner - Vitality Blueprint & The Business of Bloodwork

Thu, 06 Mar 2025 05:00:00 -0500

In this conversation, Eric Malzone and Dan Garner explore the evolving landscape of health and fitness, emphasizing the importance of Vitality over traditional metrics of health. Dan shares his extensive experience working with high-performance individuals and how blood work has been a cornerstone of his coaching methodology. They discuss the limitations of the current fitness coaching model and the need for a more personalized approach based on objective data. The conversation highlights the significance of biomarkers in achieving results and the future of health as a focus on performance rather than mere longevity. Dan also explains the development of the Vitality Blueprint, a system designed to make personalized health insights accessible to everyone. In this conversation, Eric Malzone and Dan Garner explore the intersection of biological age, resilience, and health technology. They discuss the importance of understanding personal health metrics, the potential for partnerships in the health and wellness industry, and the challenges of scaling innovative health solutions. Dan emphasizes the significance of integrating wearables with blood work to enhance health monitoring and the future of health technologies.

Takeaways

Vitality is the ultimate goal for health and wellness.
Blood work provides objective data for personalized coaching.
The traditional fitness model often fails to deliver results.
Understanding physiology is key to achieving health goals.
The most important sale is believing in your own program.
Vitality Blueprint uses algorithms to scale personalized health.
Performance should be prioritized over longevity in health discussions.
Clients want to feel better now, not just live longer.
The interpretation of biomarkers is crucial for effective health strategies.
A personalized approach leads to better adherence and results. Biological age can be significantly lower than chronological age.
Understanding resilience is crucial for personal health improvement.
Personalized health recommendations can have maximum impact on physiology.
The platform provides context and scientific backing for health metrics.
Partnership opportunities are being explored for broader service delivery.
Challenges in scaling health technology can be seen as opportunities.
Scope of practice issues have been addressed in the platform's design.
Integrating wearables with blood work can enhance health insights.
Emerging health technologies are key to future wellness solutions.
Collaboration and communication are essential for advancing health technology.

Kyle Jones - iCRYO & The Future of Longevity Franchising

Sat, 01 Mar 2025 05:00:00 -0500

In this conversation, Eric Malzone interviews Kyle W. Jones, CEO and co-founder of iCryo, discussing the evolution of the wellness and recovery industry, particularly focusing on cryotherapy and its expansion into a medical model. Kyle shares his journey from being a multi-sport athlete to founding iCryo, the challenges and opportunities in transitioning from a wellness-focused business to a medical franchise, and the importance of staffing and recruitment in this new model. The conversation also touches on the future of health and wellness, emphasizing the growing consumer demand for proactive health solutions. In this conversation, Kyle W. Jones discusses the evolution and business model of iCryo, emphasizing the importance of creating an accessible retail environment for health education. He shares insights on the franchise process, consumer engagement strategies, and the pricing model that aims to make cryotherapy services affordable for a broader audience. Kyle also outlines the company's vision for future expansion and the importance of partnerships in achieving growth.

Takeaways

Kyle's journey from athlete to CEO of iCryo.
The importance of timing in business decisions.
Cryotherapy's benefits extend beyond physical recovery.
The evolution of iCryo's service offerings over the years.
Transitioning from wellness to a medical model is complex.
Staffing changes are crucial in a medical environment.
Consumer demand for health services is on the rise.
The wellness industry is still in its infancy.
Education on health and wellness is becoming more widespread.
iCryo aims to provide access to wellness services globally. We provide a retail environment for health education.
Podcasts significantly impact people's health awareness.
Passion for helping people is crucial in business.
Opening an iCryo location costs about 1 to 1.2 million.
Affordability is key to our mission statement.
We attract about 120 new clients monthly at each location.
Our pricing model includes various membership options.
First-time guests receive a comprehensive tour of services.
iCryo aims to be the largest longevity franchise globally.
Partnerships and funding are essential for future growth.

David Meltzer - Leveraging The Fitness Industry's Transformation

Mon, 24 Feb 2025 05:00:00 -0500

In this engaging conversation, David Meltzer shares his mission to empower a billion people to be happy through community building and content creation. He discusses the evolution of the fitness industry, emphasizing the importance of prioritizing health and wellness. Meltzer provides insights on transitioning skills in a changing market, the significance of pragmatic coaching, and the necessity of content creation as a business tool. He also offers strategies for amplifying content to reach a wider audience, highlighting the importance of capturing one's essence and leveraging big platforms.

Takeaways

David Meltzer aims to empower a billion people to be happy.
Building a community is essential for long-term success.
Enjoying the process is key to overcoming challenges.
Take inventory of your skills, knowledge, and desires.
Coaching should guarantee a profit center for clients.
Content creation should focus on capturing essence first.
Amplifying content requires consistent posting and engagement.
Big stages and big people increase reach and visibility.
Health is becoming a priority over finance and family.
Success in business comes from helping others and having fun.

Emma Barry - Gen Z & Massive Systemic Change

Wed, 19 Feb 2025 05:00:00 -0500

In this conversation, Eric Malzone and Emma Barry explore the evolving landscape of the fitness and wellness industry, discussing the impact of technology, generational shifts, and the need for a rebranding of the industry. They delve into the systemic changes in humanity post-pandemic, the role of AI in democratizing health, and the importance of community and connection in a digital age. The conversation highlights the challenges and opportunities that lie ahead as society navigates the complexities of longevity, wellness, and consumerism. In this engaging conversation, Emma Barry shares her journey of embracing disruption in her career and the evolving landscape of the fitness and wellness industry. She discusses the importance of innovation in brands, the distinct characteristics of younger consumers, and the future of fitness experiences. Emma also highlights the changing dynamics for fitness professionals in the gig economy and the need for mentorship in the industry.

Brad Kearns - Rethinking Longevity-based Fitness Programming

Fri, 14 Feb 2025 05:00:00 -0500

In this conversation, Eric Malzone and Brad Kearns discuss the evolution of fitness, the flaws in traditional endurance training, and the importance of a balanced approach to health and fitness. Brad shares his journey from a competitive athlete to an author and emphasizes the need for a sensible approach to fitness that prioritizes longevity over intensity. They explore the addictive nature of high-intensity training and the need for the fitness industry to evolve towards more sustainable practices. In this conversation, Brad Kearns and Eric Malzone explore the nuances of endurance training, the psychology behind workout enjoyment, the critical importance of power production as we age, and how to create a sustainable fitness template for longevity. They emphasize the need for trainers to adapt their methods to ensure effectiveness while addressing client expectations and the often-overlooked aspects of fitness that contribute to long-term health and performance.

Takeaways

Pursuing peak performance goals is essential at any age.
The running culture has many flawed beliefs about endurance training.
High-intensity training can lead to addiction-like behaviors.
A more boring approach to fitness can lead to better long-term results.
Functional fitness is crucial for injury prevention.
The fitness industry often complicates programming unnecessarily.
We should reflect on the nature of our fitness goals.
Endorphin highs can mask underlying issues with training.
Sensible fitness programming should prioritize longevity.
Coaches need to educate clients on the importance of balance in training.
You can broaden clients' horizons by introducing varied workouts.
Sprinting can significantly improve body composition over steady-state cardio.
Trainers who achieve results will thrive in their profession.
Boring workouts can still be effective and engaging with the right approach.
Simplifying fitness concepts is essential for the average person.
Maintaining explosive power is crucial for longevity and fall prevention.
General everyday activity is more important than a strict fitness regimen.
Nutrition plays a vital role in optimizing metabolic function.
High-intensity efforts can lead to significant fat loss benefits.
Creating a supportive community enhances workout enjoyment.

Noosheen Hashemi - January AI & Scalable Metabolic Health

Sun, 09 Feb 2025 05:00:00 -0500

In this conversation, Nosheen Hashemi, CEO of January AI, discusses the revolutionary approach of integrating AI with metabolic health and nutrition. She shares her personal journey into the health tech space, the emergence of multiomics, and how January AI is transforming the way individuals understand and manage their health through data-driven insights. The conversation highlights the evolution of their product, the importance of user experience, and the potential for AI to facilitate behavior change in nutrition. Nosheen emphasizes the urgent need for health awareness and the role of technology in making health accessible to all.

Takeaways:

January AI is pioneering the integration of AI in metabolic health.
Nosheen Hashemi's background in tech and personal health challenges shaped her vision.
Multiomics allows for a comprehensive view of health beyond traditional methods.
AI can predict glucose responses without the need for continuous glucose monitors.
User experience is crucial in health tech; personalization is key.
Behavior change in nutrition is achievable with the right tools and data.
The healthcare system faces a crisis due to chronic conditions and lifestyle diseases.
Education about nutrition and health is lacking among the general public.
The future of health tech lies in making tools accessible and affordable.
AI has the potential to revolutionize how we approach health and wellness.

https://goteamup.com/resources/webinar/future-of-fitness-wellness-franchising

https://egym.com/us

Jenn Pishko - The CrossFit Medical Society

Tue, 04 Feb 2025 06:00:00 -0500

Eric Malzone and Jenn Pishko had a fascinating conversation about the connection between fitness and healthcare, particularly through the work of the CrossFit Medical Society. They talked about how healthcare has evolved over time, the challenges in today's system, and the growing focus on prevention rather than just treatment. Jenn shared her thoughts on how the CrossFit community can be a powerful force in driving health and wellness forward, as well as some of the creative solutions being developed to make this vision a reality.

Later in the discussion, Eric and Jenn dug deeper into the CrossFit Medical Society's unique approach, which brings healthcare directly into the fitness world. They explored how CrossFit gyms can use this model to help their members live healthier lives, highlighted a community care platform that offers affordable healthcare options, and painted a picture of a future where fitness and healthcare are seamlessly connected. Throughout the conversation, they emphasized the importance of human relationships, education, and community support in creating meaningful change in health outcomes.

https://egym.com/us

Thu, 16 Jan 2025 06:00:00 -0500

In this conversation, Eric Malzone, Martijn De Jong, and Steven Webster discuss the evolution of fitness technology, focusing on FITTAR's innovative approach to engaging the average consumer in fitness through gamification and interactive workouts. Martijn shares his journey from martial arts to founding FITTAR, emphasizing the importance of making workouts fun and accessible. The discussion highlights the technology behind FITTAR's platform, including movement recognition and the use of smartphones for interactive experiences. The conversation concludes with insights into how FITTAR aims to motivate users through gamified experiences and personalized feedback.

In this conversation, Steven Webster and Martijn De Jong discuss the evolution of coaching technology, focusing on how digital platforms are transforming the fitness industry. They explore the challenges of engaging individuals who are less active, the integration of gaming mechanics into fitness apps, and the potential of mixed reality and AI in enhancing the coaching experience. The discussion highlights the importance of creating interactive and enjoyable fitness experiences that meet users where they are, ultimately aiming to democratize access to quality coaching.

Sam Hollenbach & Steven Webster - AMP Health, ASENSEI, & Serving The Industrial Athlete

Wed, 15 Jan 2025 06:00:00 -0500

In this conversation, Eric Malzone, Sam Hollenbach, and Steven Webster discuss the emerging concept of the 'industrial athlete'—workers in physically demanding jobs who require fitness and conditioning to perform effectively. They explore the challenges these workers face, particularly musculoskeletal injuries, and how AMP Health is addressing these issues through technology and tailored fitness programs. The discussion also touches on motivation, engagement strategies, and the potential for community involvement in promoting workplace wellness.

Jamie Monroe - ReadyFit, ASENSEI, & Serving The Tactical Athlete

Tue, 14 Jan 2025 06:00:00 -0500

In this episode, Jamie Monroe, a former Navy SEAL and head of ReadyFit, and Steven Webster, CEO of Asensei, discuss their collaborative venture aimed at enhancing the fitness and readiness of tactical athletes. They delve into the issues of declining fitness levels among potential military recruits and how their technology addresses these challenges. Jamie explains ReadyFit's capabilities in administering virtual fitness tests for military enlistments, while Steven elaborates on Asensei's motion capture technology that aids in movement recognition and intelligent coaching. Together, they discuss broad implications for military readiness and potential applications in other sectors like firefighting and law enforcement. The conversation also touches on the role of technology in fostering community and accountability among users to achieve their fitness goals.

Troy Taylor - Tonal 2 & Tonal Training Lab

Fri, 10 Jan 2025 05:00:00 -0500

In this conversation, Eric Malzone and Troy Taylor discuss the latest updates and innovations at Tonal, a connected fitness company. They explore the success of Tonal during the pandemic, the launch of Tonal 2 with its new features, and the growing user base that includes both experienced strength trainers and beginners. The discussion highlights the efficiency and convenience of using Tonal for strength training, as well as the company's commitment to enhancing user experience through technology and innovative features. In this conversation, Eric Malzone and Troy Taylor discuss the innovative Tonal Training Lab, a new fitness concept that combines group workouts with personalized training experiences. They explore the integration of AI in fitness technology, emphasizing the importance of data in creating tailored workout plans. The discussion also touches on the evolving perception of health and fitness in society, highlighting the growing trend of prioritizing wellness. Troy shares insights on how Tonal is positioned to lead in this space, focusing on community, technology, and the future of personalized fitness solutions.

Takeaways

Tonal's Growth and Stability: Significant growth during the pandemic years, now focusing on growth.
Tonal 2 Features: Weight limit increased to 250 pounds, Aero mode for cardio and strength blending, front-facing camera for enhanced user feedback, and automated drop sets for efficiency.
Broad Demographic Appeal: Designed for convenience and time efficiency, catering to beginners and advanced users alike.
Guided Workouts: Technology helps users avoid injury.
Member Focus: Valuing members, exploring upgrade options, and blending group fitness with personalized training through the Tonal Training Lab.
Community and Accountability: Community workouts enhance motivation and accountability.
AI Personalization: Crucial for tailoring fitness experiences and recommendations; effective AI relies on robust data collection.
Industry Trends: Fitness is becoming mainstream and appealing to a wider audience.
Strength Training Recognition: Increasingly seen as vital for long-term health.
Data Integration: Combining various data sources can enhance fitness outcomes.
Future of Fitness: Merging technology with human coaching for optimal results.
Cultural Shift: Health and fitness are becoming 'cool' and desirable in society.

Mia Kyricos - The Wellness Renaissance

Sun, 05 Jan 2025 07:00:00 -0500

In this episode, Eric Malzone and Mia Kyricos explore the evolving landscape of wellness and fitness, highlighting the significant growth of the wellness industry, the impact of social media on mental health, and the importance of scientific validation in wellness practices. They discuss insights from the Global Wellness Summit, the need for a more inclusive approach to wellness, and the potential for fitness brands to transition into holistic wellness providers. In this conversation, Eric Malzone and Mia Kyricos explore the fundamental aspects of wellness, emphasizing the importance of movement, nutrition, and mindset. They discuss the evolving nature of community and connection, particularly for men, and the role of technology in enhancing wellness experiences. Kyricos advocates for establishing chief wellness officers to oversee health initiatives at both corporate and community levels, highlighting the need for a holistic approach to wellness in society.

https://www.kyricos.com/

Cara Fautley - Connected Health & Fitness Summit 2025

Mon, 16 Dec 2024 05:00:00 -0500

In this conversation, Eric Malzone and Cara Fautley discuss the evolving landscape of fitness and health, focusing on the upcoming Connected Health and Fitness event in 2025. They explore Cara's background in dance and events, the importance of research in curating event content, and the key trends shaping the future of fitness, including holistic health, technology integration, and community wellness. They also delve into the controversial topic of GLP-1 and its implications for health and fitness, emphasizing the need for diverse perspectives in discussions around health solutions. In this conversation, Eric Malzone and Cara discuss the evolving landscape of fitness, emphasizing the importance of inclusivity in workout environments, the trends affecting boutique fitness, and the role of technology, particularly AI and gamification, in engaging a broader audience. They also delve into the structure and experience of the upcoming Connected Health and Fitness event, highlighting networking opportunities and the event's growth.

Anders Varner - Barbell Shrugged & Rapid Health Optimization

Wed, 11 Dec 2024 05:00:00 -0500

In this episode, Anders Varner, co-host of the Barbell Shrugged podcast, shares his incredible journey through the fitness industry. From playing street hockey as a kid to discovering CrossFit in college, Anders reflects on pivotal moments that shaped his career. He opens up about the golden era of CrossFit, his transition to podcasting, and the challenges of leading during the pandemic. Anders also discusses the creation of Rapid Health Optimization, highlighting the integration of internal health metrics, performance longevity, and the scaling of luxury health services. Tune in for a conversation packed with personal stories, industry insights, and inspiration for anyone passionate about fitness and innovation.

https://madabolic.com/

Emlyn Brown - Accor & The Future of Wellness Experiences

Fri, 06 Dec 2024 05:00:00 -0500

In this episode, Emlyn Brown, SVP of Design, Development, and Strategy at Accor, discusses the evolving landscape of wellness in the hospitality industry. Emlyn shares insights into Accor's global wellness initiatives, the integration of fitness and wellbeing into hotel design, and the importance of building community through wellness clubs. He highlights the growing trend of social bathing and the importance of blending traditional wellness practices with modern technology. Emlyn also reflects on the shift towards preventative health and the democratization of wellness, emphasizing the need for accessible wellness solutions for all guests. Tune in to gain valuable perspectives on the future of wellness and fitness in hospitality.

Juliet Starrett, Alex Alimanestianu, & Special Guest Philipp Roesch-Schlanderer - Quarterly Report

Sun, 01 Dec 2024 04:00:00 -0500

Join Eric Malzone, Juliet Starrett, and Alex Alimanestianu for an insightful quarterly deep dive, featuring special guest Philipp Roesch-Schlanderer, CEO of EGYM. They explore EGYM's remarkable $200 million Series G funding, its journey to unicorn status, and the integration of AI in fitness. The discussion shifts to analyzing earnings reports from industry leaders like Peloton, Lifetime, Xponential Fitness, and Planet Fitness, unpacking leadership shifts and financial strategies. Finally, the episode dives into the concept of Blue Zones, offering scientific and lifestyle perspectives on longevity and what it takes to thrive.

Vince Gabriele & The Small Group Training Model Refined

Tue, 26 Nov 2024 05:00:00 -0500

In this episode, Vince Gabriele, a renowned expert in the fitness industry, shares invaluable insights into gym ownership, coaching, and personal growth. Discussing his latest book, The Ultimate Guide to Small Group Personal Training, Vince offers practical strategies for balancing the emotional and tactical challenges of running a business. He highlights the power of mindset, effective marketing, and client retention while exploring topics like parenting, stoic philosophy, and mentorship. Packed with actionable advice, this episode is a must-listen for gym owners looking to thrive in a competitive market and embrace the benefits of small group personal training.

LINKS:

Spencer Honeyman - Vi & AI That Drives Better Health Outcomes

Thu, 21 Nov 2024 05:00:00 -0500

In this episode, Eric welcomes Spencer Honeyman, Chief Commercial Officer at Vi, for a deep dive into the game-changing impact of AI and data in the fitness industry. They uncover how predictive analytics and machine learning are transforming member engagement, curbing attrition, and fine-tuning marketing strategies. Spencer offers practical insights on personalizing fitness experiences with data-driven approaches and explores the potential of AI tools like ChatGPT to reshape the industry. They also tackle crucial topics like data privacy and the growing shift toward consent-driven data practices, providing actionable advice for fitness businesses to harness AI effectively and deliver better results for their members.

LINKS:

https://vi.co/

Jeff Zwiefel - Life Time's Miora: An Elegant Longevity Offering

Sat, 16 Nov 2024 05:00:00 -0500

In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes.

Links:

Henrik Almers - Coaches Congress

Mon, 11 Nov 2024 07:00:00 -0500

In this episode, Eric Malzone sits down with Henrik Almers, a marine biologist turned entrepreneur who has made a remarkable impact on the fitness industry, particularly in micro gyms and coaches. Henrik shares his journey from starting a scuba travel company to running Coaches Congress, an event focused on helping gym owners and coaches with business development and educational resources. The discussion highlights the event's evolution, the importance of specialized knowledge such as nutrition and data-driven coaching, and plans for future global events. Henrik emphasizes the significance of community, actionable insights, and the potential for emerging markets in the fitness industry.

Links:

Dr. Paul Bedford - Modern Strategies for Staff Retention

Wed, 28 Aug 2024 09:00:00 -0400

In this episode, Dr. Paul Bedford dives into the generational differences shaping the fitness industry's recruitment and retention strategies, highlighting the impact of younger workers' tendency towards role-hopping and entrepreneurial pursuits. He reflects on how his unique background in nightclubs has influenced his approach to customer and staff experiences, and discusses the potential of older generations in the workforce. The conversation also explores the influence of technology on job roles, offering practical examples and comparisons between Millennial and Gen Z behaviors, while speculating on the future of fitness training and the role of AI in modern workplaces.

Brynn Scarborough - 2024 Wellness Technology Trends

Fri, 23 Aug 2024 07:00:00 -0400

In this episode, Brynn Scarborough, President and CEO of JK Products & Services, dives into the latest trends in wellness technologies and their growing influence on the market. Brynn and Eric discuss the increasing popularity of sauna and cold plunge therapies, the benefits of red light therapy, and the importance of incorporating wellness technologies into daily life. They also explore the evolution of sensory immersion and the changing commercial landscape of wellness tech. Brynn shares her personal wellness routine and emphasizes the crucial role of recovery in overall fitness. Additionally, she provides an insightful overview of JK Products & Services, highlighting their commitment to wellness technologies and their collaboration with major fitness chains.

https://goteamup.com/

From Addiction to Advocacy: Dan Uyemura's Journey and The PushPress Mission

Sun, 18 Aug 2024 05:00:00 -0400

In this episode of 'The Future of Fitness,' host Eric Malzone welcomes back Dan Uyemura for an insightful discussion. The episode explores Dan's unique journey, including his personal story of recovery from addiction and how it has shaped his professional and personal life. The conversation delves into the mission and recent innovations at PushPress, particularly their new insurance offering aimed at simplifying and protecting gym ownership. They discuss CrossFit's latest changes and its impact on the fitness community, along with the potential future of AI in the fitness industry. Dan also shares valuable insights on the challenges and opportunities of fundraising, specifically distinguishing between venture capital, growth equity, and private equity. Finally, Dan seeks advice from the industry on improving operational efficiency and networking as a CEO.

Stu Brauer - Gym Real Estate: Everything You Didn't Know

Tue, 13 Aug 2024 05:00:00 -0400

In this episode of the 'Future of Fitness' podcast, Eric Malzone welcomes back Stu Brauer, an expert in gym real estate and content creation. Stu delves into the intricacies of gym real estate, covering the segmentation process, commercial real estate acquisition, and the critical importance of proper site selection. He highlights the value of SBA loans for purchasing commercial properties and shares insights into the latest trends in boutique and micro gyms. Stu also addresses common mistakes gym owners make and offers detailed advice on leveraging consumer data for optimal location choices. Packed with practical strategies and industry knowledge, this episode is a must-listen for fitness entrepreneurs looking to scale their businesses intelligently.

https://goteamup.com/

Erik Korem - AIM7 & The Future of Pickleball

Thu, 08 Aug 2024 05:00:00 -0400

In this episode, Erik Korem joins the show to discuss his innovative journey in the fitness industry, blending human performance, pickleball, and artificial intelligence. With a background in NFL performance coaching and sports science, Erik recounts his path from the University of Arkansas to starting AIM7. He explains how AIM7 integrates wearable tech and personalized wellness solutions to enhance fitness and recovery, specifically focusing on pickleball—a rapidly growing sport. The conversation explores the extensive benefits of pickleball, its role in community building, and Erik's vision for AIM7's future expansion into different markets and global reach.

Brendan Quisenbarry - Transcend Foundation - Vital Healthcare for American Heroes

Sat, 03 Aug 2024 04:00:00 -0400

In this episode, Eric welcomes Brendan Quisenbarry to discuss the future of fitness, particularly focusing on the mental and physical health challenges experienced by military veterans and first responders. Brendan shares his 21-year journey in the U.S. Army, including his time in the 82nd and 101st Airborne Divisions and Special Forces. They delve into Brendan's struggle with post-traumatic stress (PTS), hormonal imbalances, and how the Transcend Foundation aims to address these 'invisible wounds.' The conversation also explores the innovative 7X Human Performance Project led by Navy SEAL Ryan Parrott, which studies the effects of extreme physical challenges on human performance. Brendan emphasizes the importance of proactive health measures and comprehensive blood work to optimize wellbeing.

Visit: www.podcastcollective.io

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CEO Shuffle, Luxury Longevity

Mon, 29 Jul 2024 05:00:00 -0400

In this episode, Eric, Juliet Starrett & Alex Alimanestianu break down the latest industry reports from fitness giants like Planet Fitness, Peloton, and Xponential. They tackle the rise of pricey longevity programs, debating whether they're truly effective or just a luxury. The team also discusses the hurdles of CEO transitions in the fitness world and the increasing consumer interest in strength training and power metrics as indicators of longevity. Plus, they share some summer stories and talk about how setting personal fitness goals can help you stay motivated with your workouts.

https://podcastcollective.io/

Don Faul - The Future of CrossFit

Wed, 24 Jul 2024 05:00:00 -0400

In this episode, Don Faul, CEO of CrossFit, discusses his journey from a seasoned athlete and professional to leading CrossFit through significant transformation. He shares insights into the community's unwavering passion, the uniqueness of the affiliate model, and the challenges and opportunities presented by the brand's global expansion. Faul stresses the importance of a shared vision, robust business education for affiliate owners, and maintaining high standards to ensure an exceptional fitness experience.

https://powerathletehq.com/

John Welbourn - Power Athlete & The Need For Authenticity

Fri, 19 Jul 2024 05:00:00 -0400

In this podcast episode, John Welbourn, a former NFL player and founder of Power Athlete, discusses his extensive background in performance training and the history of CrossFit Football. He highlights his contributions to the fitness world, particularly in the integration of periodized strength training into CrossFit methodology. John shares insights on the evolution and future of fitness, the importance of authenticity in the strength and conditioning world, and his company's various offerings. He also touches on the impact of technology and marketing in the fitness industry, as well as his views on modern consumer behavior and challenges in the coaching industry.

Wed, 19 Jun 2024 05:00:00 -0400

In this episode, Eric sits down with Cody Mooney and discusses his journey in the world of CrossFit, his role as the Director of Performance at Pliability, and the evolution of mobility training. From his early days in sports to competing in the CrossFit Games, Cody shares insights on the importance of functional fitness and mobility. He highlights how technology and education are becoming crucial in promoting human movement health. Cody also covers the business growth of Pliability, their focus on hyper-personalization, and their expansion into new markets like golf and running.

Episode Highlights:

Discovering CrossFit and Coaching
Competing in CrossFit Games
Joining Romwad and Pliability
The Importance of Mobility
Expanding Pliability's Reach
Consumer Experience with Pliability
Challenges in Adopting Mobility Routines
Trendy Therapies vs. Mobility
Educating on Natural Recovery
CrossFit Culture and Time Challenges
Market Opportunities and Expansion
Golf and Running Markets
Partnerships and Data Insights
Commercial and Community Outreach
Challenges and Future Goals

www.podcastcollective.io

Eric Durak - The GLP-1 Playbook

Fri, 14 Jun 2024 05:00:00 -0400

In this episode, host Eric Malzone welcomes Eric Durak, one of the nation's leading clinical Exercise Physiologists and Health Educators, to discuss the complex world of GLP-1 weight loss medications. Durak, with over 30 years of experience in medical fitness and research, discusses the clinical and practical aspects of these medications. He provides insights into the mechanisms through which they aid weight loss, their potential side effects, and the critical role of exercise and proper hydration. Durak also emphasizes the importance of developing comprehensive fitness programs tailored to individuals using GLP-1 medications. He further discusses the significance of community relationships, legal considerations, and the necessity for ongoing trainer education to safely and effectively integrate these medications into the fitness industry.

Episode Highlights:

The GLP-1 Opportunity in Health and Fitness
Legal and Safety Considerations
Understanding GLP-1 Medications
Impact on Exercise and Body Composition
Industry Reactions and Preparations
Developing Effective Programs
Historical Context and Modern Applications
Practical Steps for Health Clubs
The Role of Technology in Fitness Training
Marketing Strategies for Weight Loss Programs
The Impact of Cancer Exercise Programs
The Future of Health Clubs
Long-Term Effects of Weight Loss Drugs
Nutritional and Supplementation Insights

Links:

https://www.medhealthfit.com/

Paul Bowman - Wexer & Macro Trends in Content Consumption

Sun, 09 Jun 2024 05:00:00 -0400

In this episode, host Eric Malzone interviews Paul Bowman, the CEO of Wexer, about his journey from professional volleyball player to leading a digital fitness platform. Paul shares insights about the evolution and current state of Wexer, the importance of group exercise, and the shift towards creating personalized digital fitness experiences. They discuss trends in content consumption, the impact of AI on fitness, and the role of media in modern fitness organizations. Paul emphasizes the need for the fitness industry to embrace digital solutions to better serve members around the clock.

Episode Highlights:

Paul Bowman's Background and Journey
The Evolution of Wexer
Wexer's Current Offerings and Ecosystem
Trends in Digital Fitness and Content Consumption
The Hybrid Fitness Model and Its Impact
Successful Digital Fitness Strategies
Demographic Trends in Fitness Content
The Rise of YouTube and Fitness Influencers
The Role of AI in Content Creation
Exploring AR, VR, and MR in Fitness
The Wexner Podcast: Origins and Impact
Entrepreneurial Journeys and Insights
Challenges and Future of Digital Fitness

https://wexer.com/

Jason McCarthy - GoRuck & The Critical Role of "Social Fitness"

Tue, 04 Jun 2024 06:00:00 -0400

In this episode, Eric sits down with Jason McCarthy, founder of GoRuck, to discuss the evolution of the brand and its impact on the fitness community. Jason shares his origin story, from serving in the Army Special Forces and learning the way of the ruck, to creating a go bag for his wife while she was in the CIA and eventually founding GoRuck. He touches on the brand's philosophy of applying Special Forces mindset to the broader community and emphasizes the importance of physical fitness and social connections in building a healthy society. The conversation also explores GoRuck's various business segments, including gear, events, footwear, and apparel, and highlights the company's recent collaboration with CrossFit

Episode Highlights:

Jason McCarthy's Military Background
The Birth of GORUCK
The GORUCK Challenge
Special Forces Mindset
Community and Team Building
Expanding GORUCK's Mission
The Business of GORUCK
The GORUCK Selection Event
The Mental Attitude for Success
The Importance of Community in Fitness
Personal Journey and Camaraderie
Building Real-World Connections
The Concept of Social Fitness
Partnership with CrossFit
Challenges and Mission of GORUCK

https://www.goruck.com/

Saeju Jeong - Noom & The Future of "GLP-1 Companion Services"

Thu, 30 May 2024 05:00:00 -0400

In this episode, Eric welcomes Saeju Jeong, co-founder of Noom, to discuss the future of fitness and health. Saeju shares insights from his 18 years of experience leading Noom, a company dedicated to helping people live healthier lives through behavioral changes and technology. They delve into the importance of psychology in building healthy habits, Noom's innovative approach to weight loss using GLP-1 medications, and the potential of technology to make personalized health coaching accessible to all. Saeju also discusses the company's journey, their growth strategy, and the role of partnerships in the digital healthcare landscape. This comprehensive discussion offers a deep dive into the evolving digital health industry and Noom's mission to empower healthier living.

Episode Highligths:

Diving into Noom's Journey
Music and Entrepreneurship
Noom's Mission and Vision
User Experience and Psychology
Behavior Change and Long Surveys
Medical Weight Loss and GLP-1
The Benefits of Technology in Healthcare
Noom's Approach to Fitness and Weight Loss
Telehealth and Scalability
Challenges and Opportunities with GLP-1
The Importance of Healthy Habits
Noom's Market Position and Partnerships
Future of Personalized Health and Technology

LINKS

https://www.noom.com/

wodify.com

Brendan Rice - Wodify & Better Retention with Better Communities

Sat, 25 May 2024 05:00:00 -0400

In this episode, host Eric welcomes Brendan Rice from Wodify to discuss the evolving landscape of the fitness industry. Brendan talks about his journey from startup enthusiast to CEO of Wodify, a major software company in the fitness space. The conversation delves into the importance of customer retention, AI's role in fitness, and the unique challenges faced by gym owners, particularly in the CrossFit space. Brendan also shares insights into how Wodify's technology enhances client engagement and gym profitability. Additionally, they explore the benefits of cross-industry learning and the potential of advanced software to revolutionize gym management. The podcast wraps up with Brendan emphasizing the value of feedback and connection with the fitness community.

Episode Highlights:

From Startups to CEO: Brendan's Entrepreneurial Path
The Evolution of Brendan's Role at Wodify
Driving Gym Retention and Profitability with Wodify
CrossFit's Financial Challenges and Solutions
Creating Exceptional Client Experiences for Growth
Expanding Beyond CrossFit: Wodify's Diverse Impact
Exploring the Impact of Wodify in Diverse Fitness Communities
The Surprising Overlap Between CrossFit and Jujitsu
Leveraging Technology to Enhance Jujitsu Training
Cross-Pollination of Ideas Across Fitness Verticals
The Importance of Networking and Learning from Other Industries
Embracing Technology and AI in the Fitness Industry
The Future of Fitness: Human-Centric Approaches and Technological Innovations

Forrest Smith - Kineon & An Introduction to Red Light Therapies

Mon, 20 May 2024 05:00:00 -0400

In this episode of the Future of Fitness, host Eric Malzone sits down with Forrest Smith, a seasoned entrepreneur and co-founder of a company pioneering the use of red light and laser therapy for neuromuscular pain and inflammation. Forrest shares his journey from starting multiple startups to founding a company focused on creating systemic health and wellness solutions. He explains the science behind their innovative device, which aims to make laser therapy more accessible by reducing costs and making it wearable. Discover how this technology can potentially replace traditional pain management methods like NSAIDs, offering a safer and more effective alternative.

LINKS:

https://www.wodify.com/

Adam Menner - The Business Of Strength

Wed, 15 May 2024 05:00:00 -0400

Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth.

Sat, 16 Mar 2024 05:00:00 -0400

In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape.

LINKS:

Anthony Vennare - Pass/Fail - 2023 Industry Predictions

Mon, 11 Mar 2024 05:00:00 -0400

In this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization.

Rob Sebastian - Forward Health - Massive Disruptions In Global Healthcare

Wed, 06 Mar 2024 04:00:00 -0500

In this episode, Rob Sebastian, co-founder of Forward Health, shares insights on revolutionizing healthcare through technology and innovation. Discussing the flaws in the current healthcare system, Rob highlights the mission of Forward to provide proactive, personalized healthcare accessible to billions for free. He introduces Forward's groundbreaking approach, featuring modular "care pods" equipped with advanced technology for proactive health monitoring and personalized health apps. Rob emphasizes the importance of user choice in healthcare decisions and the potential for technology to drive exponential growth in healthcare solutions. Join the conversation as Rob invites listeners to contribute to Forward's transformative vision for the future of healthcare.

LINKS:

"All Aboard!" Series by EGYM - Josh Harwood of Fitness Connection

Tue, 05 Mar 2024 22:29:00 -0500

In this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape.

LINKS:

https://egym.com/us

"All Aboard!" Series by EGYM - Dr. Steven Boring of Rochester Athletic Club)

Sat, 02 Mar 2024 05:00:00 -0500

In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities.

LINKS:

https://egym.com/us

"All Aboard!" Series by EGYM - Sheldon McBee of Universal Athletic Club

Wed, 28 Feb 2024 06:00:00 -0500

In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies.

LINKS:

https://egym.com/us

"All Aboard!" Series by EGYM - Jacob Thomas of Razor Sharp Fitness

Tue, 27 Feb 2024 11:00:00 -0500

In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization.

LINKS:

https://egym.com/us

Sat, 10 Feb 2024 04:00:00 -0500

In this episode, Helene Guillaume, founder of Wild.ai, explores the dynamic landscape of wearables in the context of women's health. She highlights the rising popularity of wearables among women and discusses the challenges and opportunities in the competitive market. Helene shares insights into the unique aspects of female physiology and the role of wearables in empowering women to understand their bodies and enhance athletic performance. The conversation extends to the future of wearables, emphasizing the potential for precision and preventative medicine, with a focus on AI leveraging vast datasets. Helene also provides a glimpse into Wild.ai's upcoming API integration and its pivotal role in collaborating with wearable companies.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Dr. Jonathan Leary - Remedy Place: The World's First Social Wellness Club

Mon, 05 Feb 2024 04:00:00 -0500

In this episode, we feature Dr. Jonathan Leary, founder of Remedy Place, as he delves into the innovative world of the first-ever social wellness club. Dr. Leary shares his transformative journey from a concierge practice to Remedy Place, unveiling a holistic approach to healthcare that prioritizes social self-care experiences. The club, renowned for its exclusive ice bath classes and alternative medicine services, stands out with its social focus and luxurious environment. Dr. Leary explores the power of social wellness and the surging popularity of practices like ice baths, with influential figures endorsing these holistic modalities. Beyond the club's unique offerings, he envisions Remedy Place as a platform for free education, providing individuals with an instruction manual for enhanced self-care and a deeper understanding of their bodies

LINKS:

www.podcastcollective.io

Wed, 17 Jan 2024 01:00:00 -0500

In this episode, Bryan Myers, CEO of Solidcore, provides valuable insights into the dynamic fitness industry. He shares his journey from a business strategy consultant to leading Solidcore, discussing the studio's expansion, financial transactions, and unique offerings. Bryan explores the shift in fitness motivations post-COVID, emphasizing enduring well-being factors. The conversation delves into Solidcore's distinctive full-body workout, community-building strategies, and the significance of personalized attention. Bryan identifies industry trends post-pandemic, highlighting the demand for unique workouts and the recognition of strength training for longevity. The discussion touches on the role of AI in fitness, and Bryan shares his advocacy efforts with IHRSA for the industry.

LINKS:

https://www.solidcore.co/

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

https://www.instagram.com/kirkparsley/

Dr. Kirk Parsley - An Introduction to Psychedelic Therapy & Sleep Optimization

Sun, 14 Jan 2024 04:00:00 -0500

In this episode, Eric Malzone engages in a conversation with Dr. Kirk Parsley, covering a spectrum of topics ranging from Dr. Parsley's journey as a SEAL turned physician to his expertise in sleep optimization and hormone health. Dr. Parsley shares insights into his sleep supplement and criticizes the pharmaceutical industry's approach to sleep drugs. The episode touches upon the evolution of sleep perceptions, common misconceptions, and Dr. Parsley's innovative sleep supplement blend.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Mike Robertson - Modern Coaching Principles

Tue, 09 Jan 2024 04:00:00 -0500

In this podcast episode, Eric Malzone engages in a dynamic conversation with Mike Robertson, a seasoned figure in the fitness industry with 23 years of experience. The discussion explores the evolving landscape of fitness, delving into the crucial interplay between coaching and technological advancements. Mike reflects on his diverse journey, from coaching basketball players to founding Robertson Training Systems, offering unique insights into the industry's transformation. The episode spotlights the emerging trend of longevity training and its profound impact on mindset and methodologies. Mike shares perspectives on training like an athlete for all demographics and discusses the intersection of technology and coaching. From breathing exercises to recovery strategies, the podcast covers a spectrum of topics, providing a comprehensive look at the multifaceted world of fitness through the lens of Mike Robertson's extensive expertise and experiences.

LINKS:

Jason Khalipa - Train Hard. Live Free.

Thu, 04 Jan 2024 06:00:00 -0500

In this episode, Eric Malzone talks with fitness expert Jason Khalipa about his journey in CrossFit and how he adapted his business during industry changes and the COVID-19 impact. They discuss topics like corporate wellness, entrepreneurship challenges, and Khalipa's "Train Hard, Live Free" philosophy focusing on intentional training and community building. The conversation covers issues like childhood obesity, AI in fitness, and the future of CrossFit.

LINKS:

https://www.podcastcollective.io/

Jason Khalipa:

https://www.instagram.com/jasonkhalipa/

https://www.nc.fit/join

Curtis Christopherson - WRKOUT & Affiliate Sales Made Simple

Sat, 30 Dec 2023 04:00:00 -0500

In this episode of the podcast, Eric Malzone engages in an insightful conversation with Curtis Christopherson, CEO and founder of WRKOUT. Curtis provides a comprehensive overview of the evolution of his business, from its initial foray into virtual training during the pandemic to its transformation into a Software as a Service (SaaS) product, WRKOUT Essentials. The breakthrough came with the introduction of "Store by WRKOUT," a recommendation tool allowing fitness professionals to endorse products and earn commissions seamlessly. Curtis also delves into the platform's features, emphasizing the convenience for wellness experts and the potential to transform the industry. Curtis's also introduces his latest venture, "Healthy Ambitions," a newsletter and community aiming to support individuals in the wellness industry.

LINKS:

https://www.podcastcollective.io/

Jim Crowell - 2023: The Year in Review

Mon, 25 Dec 2023 05:00:00 -0500

In this podcast, Eric Malzone and Jim Crowell delve into the 2023 fitness landscape, discussing key trends, winners, and challenges. Jim shares valuable insights on franchising, technology integration, and the growing wellness sector, spotlighting intelligent products and infrastructure from companies like MOVR, Asensei, and Rook. Emphasizing user experience, Jim predicts industry leaders will align with consumer needs. They discuss concerns about franchising stability and explores the distinctions in wellness approaches. Tune in to this episode for a deep understanding of fitness industry dynamics, emphasizing the importance of consumer understanding, robust infrastructure, and differentiation in diverse business models.

===========================

LINKS:

Yoav Susz - VI & Enterprise AI for Health

Wed, 20 Dec 2023 04:00:00 -0500

In this episode, join Eric Malzone and Yoav Susz as they dive into a fascinating conversation about the game-changing role of artificial intelligence (AI) in the health industry. Yoav shares his journey and the growth story of VI, a company dedicated to bringing enterprise AI to health. They chat about the core focuses at VI: making customer acquisition more efficient, supercharging member engagement, and streamlining operations through smart AI applications. The discussion is peppered with real-world examples, showcasing collaborations with Healthcare, Wellness and top Fitness brands. These stories illustrate the profound impact AI can have on both health outcomes and the success of health-related businesses. If you're curious about the fusion of technology and health and want to understand how AI can personalize engagement and interventions, this episode is a must-listen.

LINKS:

https://www.vi.co/

Jack Daly - The Future of TRX

Fri, 15 Dec 2023 04:00:00 -0500

In this episode, Eric Malzone engages in a compelling conversation with Jack Daly, the CEO of TRX, exploring the multifaceted realm of TRX, fitness, and business. Jack unfolds his remarkable journey to TRX, delving into his background, Navy SEAL Foundation involvement, and transitioning from private equity to a focus on health, wellness, and happiness. As the discussion unfolds, Jack passionately emphasizes TRX's iconic status in the fitness industry, spotlighting its premium products, world-class brand, and a global community of over 300,000 certified trainers. They dive into TRX's dynamic leadership team, opportunities for improvement, and the evolution of the TRX app. From educational programs to the future landscape of fitness education, Jack reflects on industry shifts, hinting at transformative innovations and the importance of collaboration.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Sat, 25 Nov 2023 04:00:00 -0500

In this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to the influence of startup literature on Ra Optics' development. They also talk about the challenges and unique aspects of blue light protection eyewear, distinguishing it from mainstream clear lens options. They also highlight Ra Optics' efforts to educate consumers about effective blue light blocking, citing positive feedback and collaborations. They discuss insights into the broader impact of their work, emphasizing the interconnectedness of mindset, mental well-being, and lifestyle choices in the realm of overall health and wellness.

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"

Mon, 20 Nov 2023 04:00:00 -0500

In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock decline post-IPO, followed by a detailed exploration of Peloton's journey through different eras and its current challenges, including what's perceived as an identity crisis. Critiques of Peloton's initiatives and a broader discussion on the fitness industry's potential to embrace the emerging longevity trend add depth to the conversation. They wrap up with a thoughtful review of Peter Attia's book, "Outlive," highlighting its impact on reshaping the health and longevity narrative in the industry. This episode offers a nuanced and comprehensive exploration of recent industry happenings, making it a must-listen for fitness enthusiasts and industry professionals.

---------

LINKS:

Ian Mullane - KeepMe.AI & The State of AI in Fitness

Wed, 15 Nov 2023 04:00:00 -0500

Sun, 24 Sep 2023 04:00:00 -0400

In this podcast episode, Eric Malzone and Jack Thomas discuss the fitness industry in Asia. They reflect on past interviews, explore the impact of the pandemic on Asian fitness, and highlight trends from the Fit Summit. They introduced "The Fit Guide," an initiative evaluating fitness studios and promoting transparency. The conversation emphasizes customer feedback's importance, low-cost improvements, and personalized service. Jack reveals The Fit Guide's expansion plans, making it a concise yet informative episode about the Asian fitness scene and efforts to enhance it.

Links:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Bruce Smith - Hydrow & Live Outdoor Reality

Mon, 18 Sep 2023 04:00:00 -0400

Join host Eric Malzone in this engaging podcast as he sits down with Bruce Smith, the CEO and founder of Hydrow. Bruce delves into the world of creating an immersive rowing experience at home, emphasizing the importance of capturing the essence of rowing and translating it into a digital experience. Learn how Hydrow combines software and hardware to offer a unique fitness journey with "live outdoor reality" workouts that keep users motivated. Discover how the pandemic has shaped the fitness industry, the future of personalized fitness, and Hydro's commitment to delivering real value to its members. Plus, gain insights into the company's current status and its vision for making rowing a transformative fitness modality.

========================================

Links:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Tom Dowd - The Future of F45

Tue, 12 Sep 2023 04:00:00 -0400

In this episode, host Eric Malzone sits down with special guest Tom Dowd to dive deep into the evolution and future prospects of F45. Tom shares his journey of getting involved with F45, initially through an investment with Mark Wahlberg, and sheds light on the challenges the company encountered along the way, including operational efficiency and profitability issues. Drawing from his extensive background, including 25 years at GNC, Tom discusses how his experiences prepared him for his pivotal role at F45. He reveals his passion for tackling challenges and revitalizing businesses. Tom unravels the reasons behind F45's decision to go public and later delist, underscoring the benefits of remaining a private company regarding flexibility and cost-effectiveness, especially in the fitness industry.

The episode culminates with Tom Dowd outlining his vision for F45's future, focusing on maximizing their existing concepts, robust franchisee support, and expansion plans into markets like Asia and North America. Tune in for insights into leadership, growth, and the promising path ahead for F45.

===========

Links:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

Mike Arce - Loud Rumor & Fundamental Principles for More Profitable Gyms

Wed, 06 Sep 2023 04:00:00 -0400

In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry.

=================

LINKS:

https://www.loudrumor.com/

Mike Taylor - BeaverFit & Bespoke Training Solutions

Thu, 31 Aug 2023 04:00:00 -0400

In this episode, join us in an exhilarating conversation with special guest Mike Taylor, co-founder of BeaverFit. Prepare to be inspired as Mike delves into the captivating story of BeaverFit's rise as a pioneer in outdoor fitness solutions. From their humble beginnings as a niche rig business in the UK to becoming industry leaders in container gyms and military-grade fitness equipment, Mike unveils the remarkable journey that shaped BeaverFit's trajectory. Discover the core elements that fuel BeaverFit's triumph, including their unwavering team synergy, service-driven ethos, nimble problem-solving, and relentless pursuit of advancement. Explore their collaborations with fitness franchises, innovative military training equipment, and a holistic "human weapon system" approach to optimize performance. Join us to explore the crossroads of innovation, customization, and holistic fitness that defines BeaverFit's extraordinary contributions to the future of fitness.

======================

LINKS:

https://beaverfitusa.com/

Juliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"

Fri, 25 Aug 2023 04:00:00 -0400

Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players like Planet Fitness, Life Time, and Xponential post-COVID, to delving into the profound implications of revolutionary pharmaceutical advancements like semaglutide, the trio navigates the terrain with expertise and candor. The conversations not only traverse the economic and scientific aspects but also touch on the essence of holistic health, urging listeners to embrace accessible wellness benchmarks and uncomplicated daily routines. Tune in for MORE!

=================

Dan Freed - Thesis & The Rise of Nootropics

Sat, 19 Aug 2023 04:00:00 -0400

In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and nootropics led to a transformative shift in his focus, confidence, and academic success. Delve into the innovative approach to product development that emphasizes individualization and experimentation, and explore the exciting potential of human optimization and longevity. Gain valuable insights into entrepreneurship, culture-building, and the dynamic landscape of the rapidly growing nootropics industry. Don't miss this engaging conversation that highlights the power of innovation, customization, and personal growth in the pursuit of enhanced cognitive function and overall well-being.

======================================

https://takethesis.com/

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital

Sun, 13 Aug 2023 04:00:00 -0400

In this episode, Eric talks with Chris Minor and Ajay Nwosu. With a wealth of experience in the fitness, wellness, and sports technology industry, Chris and Ajay share their unique backgrounds and insights. Chris details his journey from owning a sports performance center to founding COACT Capital, an angel fund that invests in fitness and sports tech startups. Ajay's unconventional path takes him from Africa to the Middle East and now to the CEO position at TEQBALL. Together, they explore the innovative concept of Special Purpose Vehicles (SPVs), allowing smaller investors to pool resources strategically and invest in startups. Discover how Fuel Venture Studio is revolutionizing the industry by connecting founders with a network of experts, advisors, and investors, addressing the challenges startups face in their early stages. Tune in to learn about the cutting-edge technologies in AI, recovery, and regeneration that excite them about the future of fitness and wellness. Don't miss this engaging episode as Chris and Ajay highlight their strategic approach to investing and supporting startups on their journey to success.

==================

LINKS:

https://fuelventurestudio.com/home

Connect with Chris

Connect with Ajay

Bill Davis - Build, Buy, or Partner

Mon, 07 Aug 2023 04:00:00 -0400

In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and insights to support its growth.

============

Links:

https://abcfitness.com/

Jessica Klodnicki - KT & The Art of Rebranding

Tue, 01 Aug 2023 04:00:00 -0400

In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in managing a diverse workforce and marketing technology. A must-listen for anyone interested in fitness, branding, and consumer insights.

==========================

https://www.kttape.com/

Jacob Rothman - Perch & Quantifying Strength

Tue, 25 Jul 2023 04:00:00 -0400

Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall performance. Collaborating with two fellow athletes from the campus, they collectively conceived the concept of Perch. This groundbreaking platform utilizes advanced AI technology, integrating 3D cameras and machine learning algorithms, to meticulously track exercise movements. By doing so, it aims to uplift athletes' motivation, ensure their safety, and optimize their performance while engaging in weight training activities.

===============

Links:

https://www.perch.fit/

Tue, 27 Jun 2023 04:00:00 -0400

Michael is a hands-on experienced business executive, engineer, serial entrepreneur, investor, and change agent. He thrives on challenges and is passionate about leading businesses through scale on both domestic and international levels. Michael's unique technical and business breadth along with his experiences founding companies, working in small, medium, large, and fortune 50 companies enables him to be empathetic to growth challenges and strategic in preparing businesses to scale successfully.

Specialties: Operations and Finance, Executive Leadership, General Management, Strategy, Organizational Development, Change Management, Entrepreneurship, Supply Chain, and Analytics.

===========

Links:

Dr. Stacy Sims - "Women Are Not Small Men"

Tue, 20 Jun 2023 04:00:00 -0400

STACY T. SIMS, MSC, PHD, is a forward-thinking international exercise physiologist and nutrition scientist who aims to revolutionize exercise nutrition and performance for women.

She has directed research programs at Stanford, AUT University, and the University of Waikato, focusing on female athlete health and performance and pushing the dogma to improve research on all women.

With the unique opportunities, Silicon Valley has to offer, during her tenure at Stanford, she had the opportunity to translate earlier research into consumer products and a science-based layperson's book (ROAR) written to explain sex differences in training and nutrition across the lifespan. Both the consumer products and the book challenged the existing dogma for women in exercise, nutrition, and health. This paradigm shift is the focus of her famous "Women Are Not Small Men" TEDx talk.

Her contributions to the international research environment and the sports nutrition industry has established a new niche in sports nutrition; and established her reputation as the expert in sex differences in training, nutrition, and health. As a direct result, she has been named:

One of the top 50 visionaries of the running industry (2015) by DMSE Sports.
One of the top 40 women changing the paradigm of her field (2017) by Outside Magazine.
One of the top four visionaries in the outdoor sports industry (2017) by Outside Magazine - Genius Issue (no electronic version but here is the proof).
One of the top four individuals changing the landscape in triathlon nutrition (2017) by Triathlete Magazine

Dr. Sims has published over 70 peer-reviewed papers, several books and is a regularly featured speaker at professional and academic conferences, including those by USOC and USA Cycling.

Stacy currently holds a Senior Research Associate position with SPRINZ- AUT University, supervises PhD students, writes academic papers, and is on the advisory board of some cutting edge companies including Tonal Strength Institute, WILD.AI, and EXOS. She also has her own business (www.drstacysims.com) where she creates and delivers online learning material focused on women training with their physiology across the lifespan.

She currently resides at the beach in Mt. Maunganui, New Zealand with her husband and young daughter.

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don't. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle...

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).

The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution.

Your data tells the story of your health. Insidetracker goes beyond identifying generic, "clinically normal" ranges to unveil your body's unique, optimal biomarker zones. you'll discover where you're optimized and where there's room for improvement.

Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals.

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Jeff Byers - Momentous & Expert-Driven Protocols

Tue, 13 Jun 2023 04:00:00 -0400

Jeff Byers is the co-founder and CEO of Momentous — a holistic wellness and nutrition company based in Park City, Utah. Designed by the brightest minds in performance athletics, but available for the everyday wellness enthusiast, Momentous is the first and only supplement brand to build formulas directly with experts from each of the four Major American Sports Leagues, launching in 2018 with a line of products designed by performance directors and dietitians from the NFL, NBA, NHL, and MLB.

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Miesha Tate - Lessons From a UFC Champ

Tue, 06 Jun 2023 04:00:00 -0400

Join host Eric Malzone as he sits down with former UFC champion Miesha Tate for an incredible podcast episode. Miesha opens up about her remarkable journey in wrestling and mixed martial arts, sharing stories of overcoming challenges and discovering her true passion for fighting. Together, they explore the changing landscape of support and resources for UFC athletes, the importance of effective coaching and communication, the role of technology in training, and the fascinating topic of the female hormonal cycle. Miesha emphasizes the critical role of restorative sleep, proper nutrition, and overall well-being in achieving peak performance both inside and outside the octagon. Don't miss this thought-provoking conversation that delves into the intersection of sports, health, and personal growth, featuring one of the most influential figures in the world of mixed martial arts.

=================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Dr. Jeremy Koenig - DNA, Generative AI, & Gut Microbiomes

Tue, 30 May 2023 04:00:00 -0400

In this podcast episode, Eric Malzone invites Dr. Jeremy Koenig to discuss various topics, including DNA, genetics, artificial intelligence, and high-performance coaching. Dr. Koenig shares his passion for DNA and its significance in understanding human heritage and individual gifts. The conversation explores the potential applications of DNA in coaching, from optimizing performance for elite athletes to improving overall fitness and longevity. Dr. Koenig also highlights the role of AI and expert guidance in empowering individuals with the best information and advice. He discusses his work as a DNA consultant and advocate, as well as his involvement in the DNA industry. The episode concludes with Dr. Koenig's excitement about connecting with professionals in AI, health tech, finance, and fitness entrepreneurship, and his upcoming book project.

===========

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Marcus Filly - The Modern Content Creator

Tue, 23 May 2023 04:00:00 -0400

Marcus Filly, Revival Strength Owner & 6-Time CrossFit Games Competitor, on helping his clients make smart health and fitness decisions, plus optimizing his own performance as an athlete, coach, business owner and father.

===============================================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Paul Byrne - The Cyclical Nature of The Fitness Industry

Tue, 16 May 2023 04:00:00 -0400

In this podcast episode, Eric Malzone interviews Paul Byrne, a fitness industry veteran who has been in the business since the mid-1970s. Byrne discusses his experience in the industry, including his involvement in the growth of the at-home and club fitness spaces from the 1980s to the present day. He notes the role of demographics in driving industry growth, with millennials in their prime purchasing years likely to drive future growth.

Malzone and Byrne also discuss the potential of the industry to effect meaningful change in people's health and fitness, with Byrne suggesting that the industry should have a voice in addressing the existential threat of obesity, especially to youth. They also explore the potential of virtual reality in the fitness industry, with Byrne suggesting that it has the potential to immerse people in a fun and engaging way, particularly children.

The conversation also covers private equity and investment banking, with Byrne suggesting that there may be opportunities to buy solid businesses at lower prices and combine them.

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Tony Gentilcore - The State of Coaching 2023

Tue, 09 May 2023 04:00:00 -0400

Tony is also one of the co-founders of Cressey Performance, located in Hudson, MA, where he works with a wide variety of clientele ranging from Major League baseball players to high school athletes (and everything in between).

Tony is a regular contributor to Testosterone Magazine (T-nation.com), Livestrong.com, as well as Men's Health Magazine. For more information, you can check out his website at TonyGentilcore.com

=============

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Eric Durak - The Past, Present, & Future of Medical Fitness

Tue, 02 May 2023 04:00:00 -0400

Eric Durak is one of the nation's leading clinical Exercise Physiologists and Health Educators. He has over 25 years of experience in health promotion, and has presented at 198 national and international conferences in exercise, medicine, and health promotion. Eric has also logged thousands of hours in clinical care, wellness, and research. He has performed exercise programs for diabetic and cancer patients, and onsite stretching for industrial workers. His clinical research has tested the effects of exercise and nutrition for specific populations.

His career has been a series of "firsts" – producing leading edge research in diabetes and exercise early in his career, starting one of the first exercise and cancer programs in the nation, and producing some of the first clinical exercise certification programs in the profession. He wrote the first book on insurance reimbursement for the fitness industry, and one of the first courses on post-rehab exercise for medical patients. His blood lab specialist CEU course is the first in the industry. Eric has presented his research at the American Cancer Society, The San Antonio International Breast Cancer Conference, the American College of Sports Medicine, Psycho-Oncology, and the American Massage Therapy Association. He has also taught workshops across the US for over 16 years. The author of 24 books relating to healthcare, wellness, and fitness, Eric's initial book on Exercise and Cancer was published years before others on the topic.

===========

Links:

https://www.medhealthfit.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Kristen Holmes - Whoop 4.0 & The Future of Wearable Data Applications

Tue, 25 Apr 2023 04:00:00 -0400

In this episode, we speak with Kristen Holmes, the VP of Performance Science at WHOOP, a personal digital fitness and health coach that helps users monitor their sleep, recovery, and daily effort around the clock. We discuss the latest release of the Whoop 4.0 wearable device and how it's pushing the boundaries of data collection and analysis. Kristen also shares insights on the future of wearable data applications and how they can help us optimize our performance in all areas of life.

Links:

https://www.whoop.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Bryan Green - Aktiv Solutions: Exercise Spaces Between Home & Gym

Tue, 18 Apr 2023 04:00:00 -0400

Bryan Green is a wellness industry entrepreneur and serves as Founder & CEO of Fitness Ventures International. Bryan's companies have directed the design, supply, and development of exercise facilities worldwide for global hospitality flags, health clubs, specialty studios, universities, multifamily housing, and professional sports teams.

Specialties: Vision, Fitness Facility Design, Wellness Platform Technology, Functional Training Environment, FF&E Specification, Branding and Identity Creation, Spatial Planning & Strategy for Fitness and General Wellness Application, Asset Management, Revenue Generation, Digital Integration.

Links:

https://aktivsolutions.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Ryan DeLuca - Black Box VR & The State of VR Fitness

Tue, 11 Apr 2023 04:00:00 -0400

Ryan DeLuca founded Bodybuilding.com in 1999 in his garage in Idaho at the age of 20. Under Ryan's leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015. Ryan was temporarily retired for only six months before the startup bug bit him again and Black Box VR was born, merging his continued passions for technology and fitness and the way they can intersect to help people transform their lives.

Links:

https://www.blackbox-vr.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

John Klein - Pause Studios & Building a Wellness Lifestyle Brand

Tue, 04 Apr 2023 04:00:00 -0400

John Klein is the CEO and Co-founder of Pause Studio, John is focused on business vision and strategy, growth, strategic partnerships, and financing for the Company.

From 2002-2018 John led real estate expansion and growth strategy for Equinox and SoulCycle.
Klein and his team deployed a data-driven approach to the site selection and deal-making processes with a unique ability to combine anecdotal and empirical data to make highly profitable real estate decisions in markets across the U.S and Canada for Equinox and Soulcycle.

John is also an advisor to Accelerator Advisors, Accelerator consults in the strategic planning process for lifestyle consumer brands on growth and real estate for accelerated growth across multiple markets. The Company often angel invests in brands they advise, recent investments include Vuori, Modern Animal, Brella, Myodetox, Pause, Locate AI, Vessel and Nest Bedding.

=====================

Links:

https://pausestudio.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Andrew Herr - Fount & The Future of Performance Optimization

Tue, 28 Mar 2023 04:00:00 -0400

Andrew is the Founder & CEO of Fount. Fount delivers the most comprehensive, customized, and concierge performance and wellness programs in the world.

Over the past decade, Andrew led human performance and biotech strategy efforts for the U.S. military, from running R&D strategy efforts to getting Navy SEALs ready to deploy and conducting a major clinical trial with the US Army. This background has made him a trusted adviser to pro sports teams, special operations personnel, leading tech and finance corporations, and world-class scientific institutions.

We'll be discussing the future of performance optimization, including how Fount is using data, technology, and human expertise to help people achieve their goals.

Links:

https://www.fount.bio/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Ari Tulla - Elo Health & "Smart Nutrition"

Tue, 21 Mar 2023 04:00:00 -0400

Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo smart nutrition service, transforming food from the cause of disease to medicine. Ari has a long history of turning ideas into products and businesses.

Eric and Ari explore how personalized nutrition plans can help individuals optimize their health and well-being. From leveraging AI and machine learning to analyzing individual biomarkers, Elo is at the forefront of a new era of preventative health care.

Join Eric and Ari as they discuss the future of nutrition, the power of technology to transform our health, and how we can all take control of our own well-being by embracing a personalized approach to nutrition. Tune in to this thought-provoking conversation on the Future of Fitness.

==========================================

Links:

https://elo.health/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

https://hyperice.com/products/normatec-3-legs/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Gilad Jacobs - Hyperice, NormaTec, & The Recovery Boom

Tue, 14 Mar 2023 04:00:00 -0400

In this episode, we sit down with Gilad Jacobs, CEO of NormaTec Industries and now a part of Hyperice. With the growing trend of recovery becoming an integral part of athletes' routines, we discuss how NormaTec's technology is at the forefront of this recovery boom. As the son of NormaTec's founder, Dr. Jacobs, Gilad shares how he saw potential in harnessing the science behind his mother's work to create a company that now offers cutting-edge recovery and performance solutions for athletes and medical professionals alike. Join us for an insightful conversation on the benefits of recovery technology, the future of the industry, and the exciting developments happening at Hyperice and NormaTec.

====================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

https://www.eightsleep.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Alexandra Zatarain - Eight Sleep & The Future of Sleep Technology

Tue, 07 Mar 2023 04:00:00 -0500

Alexandra is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

In 2017, Alexandra was named by Forbes to the 30 Under 30 list of young professionals making an impact in the Consumer Technology industry. The same year, she was a speaker at the Forbes Under 30 Summit on the topic of longevity, sleep and technology.

Prior to Eight Sleep, Alexandra applied her marketing experience at various startups, academic institutions, and Wall Street organizations. She was raised in Tijuana, Mexico and now lives in New York City. She holds a B.S. in Communication Science from Tecnologico de Monterrey.

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Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

https://www.serotonincenters.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Eric Casaburi - Serotonin Centers & The Anti-aging Industry

Tue, 28 Feb 2023 04:00:00 -0500

Eric Casaburi is a highly successful American entrepreneur and fitness industry expert. He is the founder of Retro Fitness, one of the fastest-growing fitness franchises in the United States, with over 150 locations across the country. Casaburi's expertise in the fitness industry has earned him numerous accolades. As a motivational speaker, he inspires others to achieve their goals and has a wealth of knowledge to share on business, entrepreneurship, and the fitness industry.

======================================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Kevin Dawidowicz: CoachMePlus - Enterprise-Level Fitness

Tue, 21 Feb 2023 04:00:00 -0500

Kevin Dawidowicz is a former software developer turned entrepreneur, he has been working side-by-side with strength and conditioning coaches for nearly 20 years, and now provides guidance on product initiatives for industry-leading technology used by the United States Navy (USN), United States Air Force (USAF), and other Department of Defense (DoD) organizations.

Links:

https://coachmeplus.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Josh Bonhotal - Future.co & 1v1 Coaching At Scale

Tue, 14 Feb 2023 04:00:00 -0500

Joshua Bonhotal is the Vice President of Performance at Future, Venture Partner and Angel Investor.

Future is an app that connects you with a personal trainer who builds customized workouts based on your goals, needs, schedule, and location. Future also tracks your progress via an Apple Watch, allowing your coach to see your heart rate and calorie burn as you move through your workouts.

Before joining Future, Josh served as Director of Sports Performance for Purdue University's men's basketball program, and prior to that, as Assistant Strength & Conditioning Coach for the Chicago Bulls.

==============

Links:

https://www.future.co/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Robert Louw - Wexer & The New Business Model of Fitness

Tue, 07 Feb 2023 04:00:00 -0500

As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business.

A passionate advocate of Wexer's mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years' experience and partner-centric mindset to help organizations across multiple verticals to embrace digital and futureproof their businesses.

Robert joined Wexer seven years ago, growing through roles including Global Head of Business Development to join Wexler's senior management team as CGO in 2021.

==========

Links:

https://wexer.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Karina Vazirova FemTech Labs - The Next Trillion Dollar Market

Tue, 31 Jan 2023 04:00:00 -0500

Karina is the co-founder of FemTech Lab, a global platform for rising startups in women's health and wellness.

Prior to FemTech Lab, Karina founded KV LABS, a product development agency focusing on UX Design, AI & Robotic Automation, led high-growth product teams, and launched digital products in the US, Australia, UK and Europe.

Karina is also an International Chess Master.

==================

Links:

https://femtechlab.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

https://www.nautilusinc.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Jim Barr - Nautilus & The Future of Home Fitness

Tue, 24 Jan 2023 02:00:00 -0500

As CEO of Nautilus, Inc. (NYSE: NLS), Jim is leading a turn-around and growth transformation of the #3 provider (#1 in unit sales) of home fitness equipment and experiences under the Bowflex, Schwinn, Nautilus and JRNY brands. He and his team have implemented a new "North Star" digital transformation strategy targeting new consumer segments, pivoting around connected fitness experiences, re-invigorated omni-channel distribution, instilling more disciplined focus and supply chain enhancements and building talent and capabilities. Strategy expected to result in strong, predictable growth, double digit operating margins and 20% of revenue from recurring subscriptions by 2026. Jim has built a world-class diverse executive team, including a new CFO, CMO, CHRO, Chief Digital Officer, Chief Supply Chain Officer and General Counsel. After multiple years of decline, the NLS team more than doubled sales from $309M to $691M over the first two years. NLS market cap grew 20x at peak. Jim and team are currently continuing to lead NLS' long-term transformation while balancing short-term post-pandemic realities of deteriorating macro, retailer over-inventorying and sales-pull forward.

Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses (revenues up to $7B+) and teams across diverse industries, brands and customer-bases, including retail, B2B, industrial and consumer products. He specializes in reinvigorating growth in companies and brands that are addressing changing value propositions, customer behaviors and technologic disruptions. He has done this through customer insights, technological innovation, building winning customer experiences and world class teams and injecting digital into products, services, marketing and culture.

Prior to Nautilus, he held president roles at Ritchie Bros., a global leader in the sales of used industrial equipment, OfficeMax and Sears. Jim's foundational digital experiences came as an executive for over a decade in Microsoft's online businesses. He currently serves as a corporate board director at Nautilus, Inc. and on the Miami University's Farmer School of Business BAC.

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Julia Klim - Equinox: Cutting Edge Innovation For An Iconic Brand

Tue, 17 Jan 2023 03:00:00 -0500

Julia Klim is the Vice President of Strategic Partnerships and Ventures at Equinox Group. Equinox Group is a high-growth collective of the world's most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, Blink Fitness, Pure Yoga, SoulCycle, Equinox Hotels and Equinox Media. Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals.

What is the Connected Health and Fitness Summit, and its unique features?
What is the Equinox Group doing to motivate their customers to increase their wellness?
What is Web3 technology and how does Equinox use it to engage customers?

Links:

https://www.equinox.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Jim Donnelly - Restore Hyper Wellness

Tue, 10 Jan 2023 02:00:00 -0500

Jim Donnelly is the CEO of Restore Hyper Wellness + Cryotherapy (Restore), a rapidly-growing health and wellness company focused on bringing the Hyper Wellness lifestyle to clients across the U.S.

Jim established Restore in 2015 with the goal of offering affordable and accessible healthcare solutions to all individuals residing in the United States so they could live more fulfilling lives and do what they love.

Prior to Restore, Jim co-founded IgoUgo.com, winner of a Webby Award as the top travel website in the U.S. In under five years, IgoUgo became the leader in user-generated content for travel websites and was sold to Sabre Holdings / Travelocity.

With a focus on the luxury retail market, Jim has developed luxury condos (for homeowners including Michael Jordan, Cam Newton and Chris Daughtry), salons, spas and high-end health clubs including the Charlotte Athletic Club. The accumulation of these experiences informed the creation of Restore.

Restore continues to be recognized with national awards. These awards include:

● #27 Inc. 5000 Fastest Growing Private Companies in Texas
● #17 Fortune Magazine Top Workplaces in Health Care & Biopharma
● #32 Great Places to Work - Best Workplaces in Texas
● #91 Entrepreneur Franchise 500
● #1 in Category - Miscellaneous Personal-Care Businesses
● Best in Business, Inc. Magazine
● #1 Inc. Magazine Hottest Franchise Businesses in America

============================================

Links:

https://www.restore.com/

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Garrett Marshall - Confidence In Digital Fitness

Tue, 03 Jan 2023 02:00:00 -0500

He has contributed to several successful businesses resulting in two IPO's, four Inc. 1000 FGC awards, IHRSA's Rising Star award, and $5m in ARR in under three years in each of his last three endeavors.

=======================================

www.futureoffitness.com

xponential.com

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Don Moxley - Mode Method & Leveraging Longevity

Tue, 27 Dec 2022 02:00:00 -0500

Don Moxley is Director of Applied Science and Brand Development at Longevity Labs Inc. in the United States. Dedicated to helping people live vibrant, fulfilling lives at all ages, Moxley draws upon his career as an athlete, a sports scientist, and an instructor to lead and educate on the science of autophagy and longevity.

Focusing his work on the cell renewal benefits of spermidine supplementation, Don is a regarded longevity science leader known for making the complex simple.

Whether it's a one-on-one podcast interview heard by thousands, a presentation of research on spermidine to a wellness conference or plain talk to people who want to live their best lives as they grow older, Don makes the science of adding more life to our years immediately understandable.

Throughout his life and career, Moxley has applied science to enhancing well-being. A former captain and Big 10 Championship winner with the Ohio State University wrestling team, Don served as the university's first sport scientist. By giving athletes the ability to track their progress in strength, cardiovascular and resilience training, he helped the wrestling team win a national title and three Big 10 Championships. He has helped athletes achieve two Olympic metals, four World Championships, seven National Championships and 23 All-Americans.

=======================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Roger Harvey - The Methodology of Helping Others

Tue, 20 Dec 2022 02:00:00 -0500

Roger Harvey is an experienced Consultant with a demonstrated history of working in the health wellness and fitness industry. Skilled in Operations Management, Coaching, Team Building, Leadership, and Marketing. Strong consulting professional with a Bachelor's Degree focused in Movement Science from University of Michigan School of Kinesiology.

=======================

Links:

https://modemethod.com/ ENTER CODE: ERIC15 for 15% discount

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Eric Cressey - Lessons From The Big Leagues

Tue, 13 Dec 2022 02:00:00 -0500

Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Palm Beach Gardens, FL. A highly sought-after coach for healthy and injured athletes alike, Eric has helped athletes at all levels - from youth sports to the professional and Olympic ranks - achieve their highest levels of performance in a variety of sports. Behind Eric's expertise, Cressey Sports Performance has rapidly established itself as a go-to high performance facility among Boston athletes - and those that come from across the country and abroad to experience CSP's cutting-edge methods. Eric is perhaps best known for his extensive work with baseball players, with more than 100 professional players traveling to train with him each off-season. In January of 2020, he joined the New York Yankees organization as Director of Player Health and Performance.

=================

Links:

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Vin Miceli - Verb & Advancements In Client Engagement

Tue, 06 Dec 2022 02:00:00 -0500

Vincent (Vin) Miceli, founded Verb in 2018 and has served as the CEO since its inception. He defined the vision and strategy and is leading the company through multiple phases of rapid growth.

Verb is an AI accountability partner and life coach in one. Verb focuses on improving daily habits in small increments, as a method to addressing overall wellness. With stints on Wall Street, Vin is a dedicated serial entrepreneur and the founder and owner for Body Blueprint Gym. He earned his BA degree in Business and Finance from Sacred Heart University.

=================

Links:

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Anthony Vennare - Fitt Insider & Megatrends For 2023

Tue, 29 Nov 2022 02:00:00 -0500

Anthony Vennare is a product-focused operator, United States Marine, and 3x exited founder, leading product and ecosystem development.

Understanding current and future trends are essential for businesses to stay ahead of the competition and remain relevant. Tune in to find out more!

Links:

https://northcastlepartners.com/

============================

Spren: https://www.spren.com/spren-vision

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Adrian Aoun - Forward & Rebuilding Healthcare

Tue, 22 Nov 2022 02:00:00 -0500

Adrian Aoun is the founder and CEO of Forward, an AI-based healthcare system combining world-class private doctors with new technology to enable proactive, data-driven primary care.

Links:

https://goforward.com/

=====================

Spren: https://www.spren.com/spren-vision

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

David Weston - North Castle Partners & Shifts in Investor Appetites

Tue, 15 Nov 2022 02:00:00 -0500

David Weston is a Partner with more than 14 years of consumer private equity investment experience. Since joining North Castle in 2007 as an Associate, David has focused his efforts on the oversight of several North Castle investments and the execution and due diligence of new investment opportunities across a variety of Healthy, Active, and Sustainable Living sectors. David was promoted to Vice President in 2013, to Principal in 2016, and to Partner in 2020. David currently sits on the Board of Directors of Barry's, CR Fitness, Encore Vet, EWC Growth, HydroMassage, and Mack Weldon. In the past, he has worked closely with the members of the executive management teams of North Castle brand partners such as Jenny Craig, Curves, Flatout, Ibex, International Fitness, Kettlebell Kitchen and Mynd Spa & Salon. Prior to joining North Castle, David worked in investment banking in the retail and consumer group at Credit Suisse. David earned a B.B.A. with high distinction in Finance and Accounting from the Ross School of Business at the University of Michigan.

Links:

=====================

Spren: https://www.spren.com/spren-vision

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Saad Alam: Hone Health - Hormone Optimization for Men

Tue, 08 Nov 2022 02:00:00 -0500

Saad Alam is the Co-Founder and Chief Executive Officer of Hone Health (formerly known as Peak), an online clinic that treats men's hormonal imbalances and low testosterone.

Saad is a lifelong health advocate dedicated to researching new and innovative ways to improve overall well-being. Saad set out on his journey to build a next-generation men's health clinic after experiencing testosterone imbalances firsthand, which inspired him to learn more about male hormones and to help other men. Since founding the company, Saad has devoted himself to assisting men to realize that age should not dictate how one feels and to have confidence as one evolve. He believes that we can maximize the human life span past 100 years and is committed to helping people understand how to cultivate a holistic approach to actually feel younger as they age.

Links:

https://honehealth.com/

=================================

Spren: https://www.spren.com/spren-vision

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Sam Miller - Proteus Motion: Reinventing Resistance Training

Tue, 01 Nov 2022 02:00:00 -0400

Proteus Motion's patented technology is the only way to measure strength and power for every movement humans can perform.

To date, it has only been possible to measure physical strength and power for movements in a straight line, like a squat or a bench press. However, less than 5% of human movement is in a straight line.

Proteus Motion's patented technology measures strength and power for 100% of human movements, creating an entirely new standard for personalized fitness and physical rehabilitation.
Strength is the ability to move against resistance. To measure strength accurately, that resistance must not change. But unless you are moving in a straight line, the resistance from existing equipment like cables and free weights changes unpredictably throughout each movement.

The only way to overcome this is through constant resistance, no matter what direction you move.

Proteus Motion solved this by inventing 3D Resistance™. By providing constant resistance in all directions, 3D Resistance™ is the first-ever way to accurately measure strength and power for every movement humans can perform.

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Dr. Lauren Kelly - Chew ; Levels: Democratizing Metabolic Health

Tue, 25 Oct 2022 02:00:00 -0400

Dr. Lauren is Currently Head of Clinical Product @Levels. Levels help people see how food affects their health through real-time feedback. They're working with world experts in metabolic health to push the science forward, using insights from over 100 million glucose data points to help people make healthier choices.
She previously led Strategy and BizOps at Verily (formerly Google X), founded a Y Combinator-backed digital therapeutics startup, and worked as a healthcare investor.

Links:

https://www.levelshealth.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Jason Moore - Spren & The Future of HRV

Tue, 18 Oct 2022 02:00:00 -0400

Connecting mind, body, and technology at Spren. Honored to be part of a team that has helped millions of people improve their physical and mental well-being. Technical Founder and CEO, co-inventor of the early tech. Spent over a decade building sensor and data systems to make people's lives easier, safer, and more productive. Globally recognized HRV expert — health and performance consultant to pro sports teams, first responders, and medical research teams.

https://healthystepsnutrition.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Nicole Aucoin - Profitable Nutrition Programs & Practical CGM Applications

Tue, 11 Oct 2022 02:00:00 -0400

Nicole Aucoin is the Founder of Healthy Steps Nutrition, CrossFit HSN & HSN Mentoring. Healthy Steps Nutrition provides individual nutrition coaching through a simple habit-based approach paired with accountability and support. The program was written by Registered Dietitians and has been implemented at over 650 gyms around the world. HSN works with companies of all sizes to promote a healthier workplace.

She is also the host of Grow Your Nutrition Business Podcast & Nutrition Made Simple Podcast.

Links:

https://healthystepsnutrition.com/

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Kelly Starrett - Disrupting The Coaching Profession

Tue, 04 Oct 2022 02:00:00 -0400

Kelly Starrett is a Doctor of Physical Therapy, author, speaker and CrossFit trainer. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sports books list. He is a co-founder, with his wife Juliet Starrett, of the fitness website The Ready State, formerly MobilityWOD.

****************

Links:

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Mark Fisher - The Unicorn Buys An Alloy Franchise

Tue, 20 Sep 2022 02:00:42 -0400

Mark Fisher is an international speaker, consultant, and entrepreneur.

Mark co-founded Business for Unicorns in 2016 and have since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. He is also a proud alumni speaker of TEDx Broadway.

Mark is also the co-founder of Mark Fisher Fitness, one of the most unusual glittery unicorn training gyms in the fitness industry. MFF operates a physical location in midtown Manhattan and an online "virtual" location.

********************************

Links:

Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency

Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance

Support a low-carb lifestyle by preventing, mitigating, and eliminating the "low carb/keto flu"

Support healthy fasting. LMNT replaces electrolytes without breaking a fast

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Bill Davis - ABC Fitness, Glofox, & Industry Consolidation

Tue, 13 Sep 2022 02:00:57 -0400

President and CEO, ABC Fitness Solutions

Bill Davis joined ABC Fitness Solutions as its president in February 2019 and was then promoted to president & CEO in July 2019. Prior to joining ABC, Davis was the Chief Financial Officer of Paycor, Inc., a payroll and human capital management solution (HCM) provider. Previously, he was CFO of Blackboard, Inc., a Washington D.C. based education technology company and the global leader in enterprise technology and innovative solutions for millions of students and learners around the world.

Earlier, Davis was the Chief Financial Officer at Allscripts Healthcare Solutions, a Chicago-based publicly traded healthcare IT company. Allscripts focused on providing solutions that advanced clinical, financial, and operational results throughout healthcare delivery systems.

Prior to joining Allscripts, Davis was Controller and then CFO of Lante Corporation, a Chicago- based technology consulting firm, where he helped lead the company's IPO in February 2000 and subsequent sale in September 2002. From 1991 through 1999, Davis was a public accountant with PriceWaterhouseCoopers LLP.

Davis earned his bachelor's degree in Accounting from the University of Cincinnati and his MBA from Northwestern University. He also is a Certified Public Accountant (CPA).

Davis serves on the Board of Trustees for the University of Cincinnati Foundation, as well as on the Board of The Jack & Jill Late Stage Cancer Foundation. Previously, he was a board member and Audit Committee Chairman for Catamaran Corporation.

Pete Moore - HALO Talks: Live at IHRSA

Tue, 06 Sep 2022 02:00:57 -0400

HALO Talks: Live at IHRSA

Pete founded Integrity Square, the leading advisor and a seed investor to the Health, Active Lifestyle & Outdoors ("HALO") industry, in April 2010. Prior to founding Integrity Square, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors Inc., since late 2003. In this capacity, he assisted in closing over $1.5 billion in transactions across multiple sectors. Prior to joining Sagent, Pete was the co-founder and Chief Financial Officer of FitnessInsite (from 2000-2003), the leading web-based salesforce management and online fitness & nutrition Application Service Provider to the health club, sports performance, corporate wellness and personal training sector. In this capacity, Pete learned frst-hand the difficulties in growing a small business (and writing personal checks to cover payroll!).

Earlier in his career, Pete was a Senior Associate at Brockway Moran & Partners (1999-2000), a $900 million private equity firm based in Florida and prior owner of Golds Gym, Inc.; an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. Pete is also a frequent guest lecturer at Fordham University on entrepreneurial finance. Board, Xtend Barre Holdings. Current Host and Founder of the HALOtalks Podcast Network.

Co-founder of IRON PLANET in 1999, sold for $758 million to Ritchie Bros. in 2017.

Links:

https://www.futureoffitness.co/

https://www.integritysq.com/

Andy Peat - LiftBrands: Two Steps Back, Five Steps Forward

Tue, 30 Aug 2022 02:00:54 -0400

Andy Peat. Andy is Chief Product Officer at Lift Brands Inc with over 15 years' experience in the fitness industry. Coming from New Zealand he started his career as a personal trainer but quickly grew to love the business side of the industry and pivoted his attention to learn how to sell memberships.

Links:

https://www.liftbrands.com

Eric Posner - Swerve: SaaS'izing A Legacy Model

Tue, 23 Aug 2022 02:00:14 -0400

Eric Posner, CEO at SWERVE Fitness, SWERVE is the first boutique studio to livestream its experience into gyms around the world AND the first to offer studio vs. studio competition. After graduating from Harvard with a degree in Psychology and Economics, he began his career as an Equity Sales Trader. It was then that he realized that his love for fitness extended far beyond the lacrosse field and he wanted to devote his career to sharing this passion with others.

Through his positivity, ambition, and relentless hard work, Eric builds and boosts team morale every day at SWERVE and in all of his fitness endeavors around the city.

Links:

https://swervefitness.com/

The FitTech Club is open for summer enrollment! Brought to you by the FitTech Company, the future-driven world economic forum for fitness, health, and wellbeing. The FitTech Club is a global business club for movers and shakers in the fitness, health, sports, wellbeing, and tech industries.

Want to get to know the most innovative and powerful people in the fittech space? Think that the power of human connection can drive business forward in insecure times? Looking for cross-industry inspiration to expand your mental models - all of this in a trusted setting? Learn more and apply today.

InsideTracker

What you'll get:

Blood test and analysis of 43 biomarkers

Personalized optimal biomarker zones

Action plan with nutrition, exercise, supplement, and lifestyle recommendations

Connect your Fitbit or Garmin fitness trackers via our iOS or Android app

Ability to upload third party blood test results

Aaron De Jong & Steven Webster - Movr & Asensei: The Future of Digital Movement Health

Tue, 16 Aug 2022 02:00:12 -0400

In this episode, we have Aaron De Jong (CEO of movr) and Steven Webster (CEO of ASENSEI ), ASENSEI & movr Personalize Connected Fitness with AI Movement Analysis.

ASENSEI, the company offering the easiest way to add form tracking and personalized coaching to sport and fitness products, has partnered with movement assessment platform movr, to combine 3D computer vision form analysis with movement assessments to personalize exercise selection in Connected Fitness products.

https://asensei.com/

https://movewithmovr.com/

Connect with us: https://www.futureoffitness.co/

Lauren Foundos - FORTE: A Bold Vision of Digitalization

Tue, 09 Aug 2022 02:00:54 -0400

Lauren Foundos is the founder & Chief Executive Officer at FORTË, FORTË has revolutionized the fitness industry by providing access to avant-garde boutique studio classes instructed by leading fitness experts worldwide. Both technology and subscription-based streaming platform, FORTË installs hardware and software into boutique studios, which enable the classes to be streamed live to FORTË 's platform.

Links:

https://www.forte.fit/

INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker's Ultimate Plan—the most comprehensive way to get personalized insight into their body's wellbeing. Claim this offer HERE.

THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe's leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry's most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE

Kirt Debique - SyncFloor & The Future of Music Licensing

Tue, 02 Aug 2022 03:00:08 -0400

Kirt Debique, CEO and CTO of SyncFloor, is a 20 year Microsoft veteran with experience as an engineer, architect, technology strategist and general manager. He has worked on mobile productivity, real-time communications, multimedia systems, distributed security, and operating systems. An accomplished inventor with 37 technology patents, Kirt is also the owner and founder of Brick Lane Records, a Seattle independent label.

https://www.thesagehouse.com/

Dan Uyemura - The Future of Gym Operating Systems

Tue, 26 Jul 2022 02:00:20 -0400

Dan Uyemura is a lifelong web application developer turned gym owner that saw a glaring hole in the gym management software space and decided to fill it. He believes customer experience is the primary thing most small business owners don't pay enough attention to, and has a personal mission to help gym owners build better businesses and help more people in their communities.

Links:

https://www.pushpress.com

https://www.facebook.com/pushpress
https://www.facebook.com/danielsan (personal)
https://instagram.com/pushpress
https://instagram.com/danielsan (personal)
https://www.linkedin.com/company/pushpress
https://www.linkedin.com/in/danuyemura/ (personal)

Jim Crowell - Crafting A Lucrative Client Experience

Tue, 19 Jul 2022 02:00:05 -0400

Jim Crowell is the Founder of JWC Advisory Group (now called SageHouse Advisors), former Founder and Investor at Boost Capital, and former CEO of Opex Fitness. Currently, he co-founded and Managing Member of The Sagehouse, they are the first company to work with fitness and wellness startups as both investors and consultants to build long-term foundations for sustainable success.

Links:

https://www.linkedin.com/in/jim-crowell/
https://www.facebook.com/jameswcrowell/
https://www.instagram.com/crowelljim/

Helaine Knapp - CityRow & The Recalibration of Consumer Demands

Tue, 12 Jul 2022 02:00:33 -0400

Helaine Knapp is Founder & CEO of CITYROW, the fitness phenomenon that focuses on smart fitness for the modern consumer.
CITYROW pairs rowing with strength and mobility exercises – creating a workout that works. But a workout only works if you do it, and consumers today need choice, motivation and accountability. CITYROW clients can take classes at any one of our studios nationwide, from the comfort of their own home via on-demand classes, and everything in between. It's top-notch programming combined with giving consumers the ability to participate when, where and how they want – giving CITYROW the ability to reach and impact more consumers.

Prior to CITYROW, Knapp, spent a number of years climbing the corporate ladder in media and participated in two SaaS tech exits – Buddy Media (sold to Salesforce.com for $800MM in 2012) and Olapic (which sold to Monotype for $120MM in 2016). During this time, Knapp fell in love with group fitness. But, years of spinning and bootcamp classes left Knapp with lower back pain and minimal results. She set out to find a better and smarter way to maximize results and still enjoy group exercise. Here she uncovered a tried-and-true fitness tool, the rower. Knapp saw the opportunity for a smarter approach to fitness and thus CITYROW was born.

LINKS:

https://cityrow.com/en-us/

Scott Britton - Battle Cancer: Building a Common Language Between Fitness & Medicine

Tue, 05 Jul 2022 02:00:47 -0400

Scott is an ex-Detective sergeant and founder of Mass participation fundraising events Battle Cancer. Founder of the post-cancer treatment fitness program, The Battle Cancer program. Gym owner and mental health advocate through fitness.

He is also a current Nike trainer and Menshealth columnist along. Current competitive Crossfit Athlete and previous world-level strength athlete in Powerlifting.

LINKS

@battle.cancer
@scottbrits
https://www.linkedin.com/in/scott-britton-784a92197/
https://www.linkedin.com/company/battle-cancer

www.battlecancer.com

Simon Sollberger - PEAR Sports - The Future of Smart Fitness

Tue, 28 Jun 2022 02:00:17 -0400

Simon Sollberger is co-founder and Creative Director Of Pear Sports, as well as VP of Brand & Design for the parent company Innovate Partners. Previously: Creative Director Logitech Inc. (Ultimate Ears ) Directing brand, industrial design, communication, PR, and advertising. Design Lead / Creative Director Karten Design: Karten Design was named one of the top 5 design agencies in the US by Fast Company Magazine. Directing design, research, consumer insight, and brand strategy for clients like Adidas, Belkin, Blaupunkt, Fujitsu, Hansgrohe, Harmon Kardon, HP, Jabra, Kawasaki, Mitsubishi, Plantronics, P&G, Valli & Valli, Volvo, Yamaha. Mr. Sollberger has a Mechanical Engineering Degree from Technical College of Bern Switzerland and a B.S. in Industrial Design from Art Center College of Design in Pasadena, CA.

Links:

https://centred-wellness.com/app

https://pearsports.com/

connect with us: www.futureoffitness.co

Sam Cole - FitXR - The Broadening Opportunities in Virtual, Augmented, & Mixed Realities

Tue, 21 Jun 2022 03:00:59 -0400

Sam is the CEO and a co-founder of FitXR. Sam began his career as a management consultant at PwC in Auckland, New Zealand and then worked in private equity after moving to London in 2014.

FitXR is all about making fitness fun and accessible to everyone. The main problem with the traditional gym is that the wrong people are going to it. It's those who already have a background in exercise and sport, who continue to train throughout their lives. These people enjoy the gym experience or the physical and aesthetic benefits it provides. But this is not the case for the increasingly inactive population who are put off by the traditional gym experience. They believe VR fitness can help bridge this gap and believe the way to appeal to a wider range of people than just those that are in shape is to make exercise feel more like play. When you're a kid running around outside you don't think of what you are doing as exercise. If adults felt that same joy when they were working out, more would form consistent habits.

Links:

Pocketsuite:

https://pocketsuite.io/register/future

https://fitxr.com/

connect with us: https://www.futureoffitness.co/

Brian Chappon & Mohammed Iqbal - Centred Wellness & The Future of Travel

Tue, 14 Jun 2022 02:00:07 -0400

Brian Chappon is the definition of a scrappy social entrepreneur and global citizen. A competitive athlete and seasoned expert in capital markets around the world, he takes an international perspective to building economic ecosystems and promoting health & wellness.

Brian founded his career as a volunteer and intern with NGOs providing disaster relief. Seeing the economic impact of those environmental events led to a new focus on the need for sustainable entrepreneurship and investment ecosystems in developing countries. As a consultant and head of capital markets, he raised funds and created models to analyze high-return projects and de-risk public-private partnership investments. He built networks of insurance companies, PE/Financial service providers, governments, NGOs, and innovative projects to build wealth, jobs, and opportunities in new markets in in the Middle East, Africa, and Asia.

The mix of extended international travel, stress, and commitment to marathon training took a toll on his health. After the recession of 2008 he hit max burnout and went from what felt like being on top of the world to becoming homeless and living in a 24hour Starbucks in New York City. After shaking off the pain of failure Brian took a sabbatical to teach spinning in a high-end studio. During his time of reflecting he heard of the mental and physical health issues that fellow road warriors faced while traveling, and the idea to create a health studio in an airport was formed. He is now combining his passion for fitness, experience in entrepreneurship, and vision for global health to launch CENTRED-Wellness.com, the first travel health and wellness platform changing the way the world will travel during and after the global Covid-19 crises.

Mohammed Iqbal strives to enhance the lives of people. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.

As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.

Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years, Mohammed has worked at exploring the intersection of fitness and technology paving way towards a more tangible wellness and healthcare future.

SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies multiple times.

Pocketsuite:

https://pocketsuite.io/register/future

https://www.futureoffitness.co/

Keith Rumjahn - OliveX & The Fitness Metaverse Explained

Tue, 07 Jun 2022 02:00:24 -0400

Keith is the CEO of OliveX, it is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influencers, and coaches. OliveX is designed for those who exercise at home, at the gym, or outdoors in over 170 countries.

Links:

Pocketsuite:

https://www.olivex.ai/

Connect with Keith

Aly Orady - Tonal & The Future of Fitness Intelligence

Tue, 31 May 2022 02:00:36 -0400

Based in San Francisco, Aly Orady is a 20-year silicon valley veteran, engineer and serial entrepreneur. Aly started his career at Hewlett-Packard's Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Armed with an M.S.E.E. from Stanford, and a B.Eng. from McMaster University, Aly founded Pano Logic where he served as the company's Chief Technology Officer and oversaw core technology development, architecture, and patents. As Pano Logic's founder, Aly also served on the board of directors and has filled a broad array of functional roles including product management, go-to-market planning, business development, and manufacturing operations. Aly's technical expertise includes cloud, virtualization, enterprise management, networking, and computer architecture.

In 2015, Aly went on to found Tonal, a stealth startup with an innovative approach the fitness.

Links:

Pocketsuite:

https://pocketsuite.io/register/future

https://www.tonal.com/

Connect with Aly

Chinwe Onyeagoro - PocketSuite & Simplifying Small Business

Tue, 24 May 2022 02:00:18 -0400

Chinwe Onyeagoro is the CEO of PocketSuite where she is responsible for strategy, customer success and growth. She served as president of Great Place to Work, and previously worked for McKinsey & Company, The Monitor Group and Pritzker Realty Group (under former Secretary of Commerce).

Pocketsuite:

https://kettlersport.com/de-de/

Connect with Chinwe

connect with us: https://www.futureoffitness.co/

Royi Metser - Inside Tracker Pro & Health Optimization Technologies

Tue, 17 May 2022 02:00:16 -0400

Royi Metser is the Director of Business Development at InsideTracker. InsideTracker is a truly personalized nutrition and performance system. Its mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out. By analyzing body's data, InsideTracker can give a crystal clear picture of what's going on inside you along with a science-backed action plan for improving your health and becoming your best self.

GET 20% off when you sign up - https://info.insidetracker.com/future

Pocketsuite:

https://pocketsuite.io/register/future

Melanie Lauer - HOI & Kettler's Entry Into The US Market)

Tue, 10 May 2022 01:00:27 -0400

Melanie Lauer has been CEO of Kettler since May 2020. The philosophy graduate focuses on marketing, sales and product management.

Before taking on her responsibilities at Trisport AG, she worked for international companies in the electronics industry. Most recently in the role of Vice President B2B at a well-known trading company. She from Forbes
magazine works together with her C-level colleagues Christian Burgener (COO) and Kristijan Varvodic (CFO) as well as her international and decentralized team appointed "Fitness Philosopher" worked tirelessly to realize the vision developed. Their external staff includes greats from the design world, such as the creative agency forpeople (London/Amsterdam), Julian Hönig (ex-Apple/ex-Audi/ex-Lamborghini designer) and the engineers of the construction professionals EnergyFit (California). With them, Trisport AG builds equipment icons of the future for your home.

Since the restart in December 2019, Trisport AG has fully resumed KETTLER production. KETTLER is already available again in over 26 European countries. In the DACH region alone, you can experience the brand live in more than 250 POS. In addition to the B2B channels, Melanie and her team have just as quickly established the B2C channels in large parts of Europe.

Links:

Connect with Melanie

Pocketsuite:

https://pocketsuite.io/register/future

Austin Cohen FlexIt Virtual: Private Aviation to Personal Training

Tue, 03 May 2022 02:00:15 -0400

Austin is Founder & CEO of FlexIt Inc., whose mission is to create exceptionally flexible and empowering fitness experiences for consumers across the world. FlexIt provides flexible access to gyms, as well as personalized training sessions virtually.
Austin is an entrepreneur with broad-based experience in strategy, business development, finance, and capital raising. He's worked across the consumer health & wellness, sports, entertainment, transportation and technology verticals.
Over the years Austin has developed strategic partnerships with industry leaders like Therabody, DoorDash, American Express, 24 Hour Fitness, Gold's Gym, among others.
Austin began his career in startups before progressing to venture capital. He is a partner, Founding Team member and former Chief of Staff at industry-leading private aviation unicorn Wheels Up, which IPOd in July 2021 through a SPAC.
A proven fitness industry leader, he was named a 2020 IHRSA Rising Star - an accolade that recognizes the top talent, under 35 years of age, in the fitness industry. He regularly advocates on behalf of the fitness industry as a featured guest speaker.

Among other University related initiatives, Austin is on the board of Columbia Business School's Eugene Lang Entrepreneurship Center. He is also a Lang advisor/coach, as well as a Columbia Business School Startup Track Advisor. Austin is a frequent guest lecturer at Columbia Business School, where he talks about entrepreneurship, founding a business, leading a startup, and related subjects.
Austin was valedictorian of Roslyn (NY) High School. He is a graduate of Columbia University (BA) and Columbia Business School (MBA).

Links:

Pocketsuite:

https://www.instagram.com/flexit_fitness

FlexIt

https://flexit.fit/

Mohammed Iqbal - Sweatworks Fueling Digital Evolutions

Tue, 26 Apr 2022 02:00:15 -0400

Mohammed Iqbal strives to enhance people's lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.

As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.

Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years Mohammed has worked at exploring the intersection of fitness and technology, paving the way towards a more tangible wellness and healthcare future.

SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies five years in a row.

Links:

https://www.sweatworks.com/

Pocketsuite:

https://www.linkedin.com/in/realbrycehenson

Connect with us: https://www.futureoffitness.co/

Bryce Henson - Fit Body Bootcamp & Lessons In Leadership

Tue, 19 Apr 2022 01:00:30 -0400

Bryce Henson is CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise.

Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities.

Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high-performing fitness professionals.

Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.

Pocketsuite:

https://pocketsuite.io/register/future

Links:

https://brycehenson.com/

https://fitbodybootcamp.com/

Connect with us: https://www.futureoffitness.co/

Lou DeFrancisco - StretchLab & Xponential's XPass

Tue, 12 Apr 2022 02:00:37 -0400

Lou DeFrancisco is passionate about health/fitness/wellness both personally and professionally. Former President of StretchLab which is revolutionizing the assisted-stretching segment in boutique fitness. Stretching is a pillar program in fitness & an integral part of a healthy lifestyle. Since recording, Lou has been appointed as the new President of Body Fit Training. He is active in biking, swimming, tennis, soccer, football, 4-square

LINKS:

Pocketsuite: https://pocketsuite.io/register/future

Connect with Stretchlab:

www.stretchlab.com

IG: stretchlab_

FB: @stretchlabofficial

Connect with us: www.futureoffitness.co

Christian Toetzke - HYROX & The Advent of "Fitness Racing"

Tue, 05 Apr 2022 01:00:01 -0400

Christian Toetzke is an industry veteran of the international cycling, marathon and triathlon world, he's considered one of the world's leading experts for mass participation events. In the 1990s Toetzke developed several World Triathlon Series and Cyclassics. in 2017 – along with German two-time Olympic gold medal hockey player Moritz Fürste – he created HYROX, a global fitness race that combines functional exercise with endurance. Christian embodies the spirit of competition and strives to spread his passion for sport everyday through HYROX.

Links:

https://www.instagram.com/hyroxger/

https://www.instagram.com/hyroxworld/

https://www.instagram.com/hyroxamerica/

Pocketsuite:

FB- https://www.facebook.com/AlloyPTFranchise/

connect with us: https://www.futureoffitness.co/

Dr. Sean Pastuch - Gaining Influence When You Don't Have Influence

Tue, 29 Mar 2022 03:00:15 -0400

Dr. Sean Pastuch is a thought leader in the health and fitness world whose industry disrupting company, Active Life, is bridging the gap between performance and rehabilitation. Dr. Sean believes that the larger the problem, the more valuable the solution. He believes that the biggest problem worth solving is the absence of healthcare, and the abundance of sick care in the United States and Internationally. That's why the mission of Active Life is to humanize the doctor, professionalize the coach, and empower the individual.

Links:

https://www.facebook.com/activeliferx
https://www.facebook.com/Active-Life-Professional-101396418019386
IG: activeliferx / activelifeprofessional
https://www.linkedin.com/in/sean-pastuch-02ba88109/

Connect with us: www.futureoffitness.co

Brandon Cullen - MADabolic & The Vast Effects of Decision Fatigue

Tue, 22 Mar 2022 02:00:50 -0400

Brandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he's earned as a professional athlete turned business owner. Brandon hosts an entrepreneurial-inspired podcast, Playing Guilty, and is the co-founder and chief concept officer of MADabolic—the industry's first and only strength-driven interval training franchise.

Connect with us: www.futureoffitness.co

Shane Farmer - Dark Horse and The Future of Rowing

Tue, 15 Mar 2022 03:00:49 -0400

Shane Farmer is the founder of Dark Horse Rowing the largest rowing YouTube channel in the world and an online fitness business veteran, he's been learning and building from a bootstrap perspective since 2015.

Links:

https://www.facebook.com/darkhorserowing
https://twitter.com/shanefarmer
https://www.instagram.com/shanefarmer/

connect with us: www.futureoffitness.co

Liz Clark - The Future of IHRSA

Tue, 08 Mar 2022 02:00:29 -0500

Liz Clark is IHRSA's first female president and chief executive officer in the association's 40-year history, and looks to double down on advocacy and communication efforts. A self-described "Energizer Bunny" and well-regarded Beltway presence, Liz is focused on making IHRSA known in Washington, D.C. She is a lifelong athlete whose commitment to fitness included rowing crew as an undergraduate at the University of Dayton. where she graduated with a B.A. in Communications. Liz lives in Arlington, VA, with her husband and three children.

Daniel Tal Mor - Lumen & The Next Evolution of Nutrition

Tue, 01 Mar 2022 13:30:55 -0500

Daniel Tal Mor is the co-founder and CEO of Lumen, a company developing consumer nutrition management platform based on a small device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Lumen sold 10,000 devices on Indiegogo during the pre-campaign. Previously, Daniel co-founded Wibiya, acquired by Conduit, and later held VP roles at Conduit.

connect with us: www.futureoffitness.co

Ramon Castillon - Row House & Seeing The Opportunity in 2022

Tue, 22 Feb 2022 02:00:39 -0500

With over a decade of experience in the fitness industry, Ramon Castillon began his fitness career at 24-Hour Fitness as a part of corporate with a focus on pricing and strategy. Ramon followed 24 Hour by working at Basecamp Fitness where he scaled the company and accelerated the growth from one to five locations. Basecamp was acquired in 2018 for an undisclosed amount. Building off his real-world experience, Ramon has intricate knowledge on every aspect of opening and running a successful studio. From site selection, real estate, construction, marketing, pricing, pre-sale, and education, he delivers key insights that help fitness franchise owners navigate the process of opening and operating a successful studio. Ramon graduated from Stanford University in 2004 with a BA in Economics.

Links:

https://www.instagram.com/rowhouseofficial/?hl=en
https://www.facebook.com/rowhouse
https://twitter.com/row_house?lang=en
https://www.linkedin.com/company/rowhouse/

Jeff Stokes - Stride Franchise & The Wellness Economy

Tue, 15 Feb 2022 02:00:54 -0500

Jeff Stokes has over 25+ years of experience providing strategic leadership in the health and wellness industry at both early and late-stage development, franchising, corporate wellness, medical fitness, diet & weight loss, and club acquisitions. History of service excellence and people-centered leadership style, with a refined ability to develop teams to support enterprise-level systems. Sincere commitment to improving the quality of life for others while enhancing bottom-line profitability for fitness organizations globally.

Links:

Facebook - https://www.facebook.com/RunWithSTRIDE
Instagram - https://www.instagram.com/runwithstride
LinkedIn -https://www.linkedin.com/company/stride-franchise/mycompany/

Connect with us: https://www.futureoffitness.co/

Rick Mayo - The Great Resignation & It's Effects on Fitness

Tue, 08 Feb 2022 01:00:04 -0500

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners. Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men's Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.

Links:

Twitter- https://twitter.com/1TeamAlloy
LinkedIn-https://www.linkedin.com/in/teamalloy/

connect with us: www.futureoffitness.co

Josh Leve - Fitness Business Association & Educating Virtually

Tue, 01 Feb 2022 02:00:59 -0500

Josh Leve is the Founder & CEO of the Fitness Business Association (FBA) and SUCCEED! the FBA Virtual Conference & Expo.

With a collective audience close to 100,000...within FBA you'll connect to more influencers, discover new trends, learn how to make more money, generate more clients, uncover critical data, and apply key insights to your business.

With 70+ industry partnerships including all major certifying organizations, the FBA's success has translated into Josh being featured in all major fitness publications and as a featured speaker at IHRSA, Athletic Business, Mindbody BOLD, Club Industry, NSCA, NASM, EMPOWER!, ZUMBA, and more.

Links:

https://www.facebook.com/FBAcommunity/
LinkedIn: https://www.linkedin.com/company/3569473/
Twitter: https://twitter.com/fbacommunity
Instagram: https://www.instagram.com/TheFBACommunity/
YouTube: https://www.youtube.com/channel/UCzBsU3PIyYJhJND0Esz15hg

connect with us: www.futureoffitness.co

Dr. Jason Wersland - Therabody & Mobilizing The Masses

Tue, 25 Jan 2022 02:00:34 -0500

After a traumatic motorcycle accident, Therabody Founder and Chief Wellness Officer Dr. Jason Wersland needed a solution to relieve his debilitating pain. Realizing the only viable options to alleviate his pain were prescription medicine or surgery, he designed a device out of a power tool. That became the category-defining Theragun, the world's first percussive therapy device. A chiropractor by training, Dr. Jason is passionate about helping people live healthier, happier lives.

You can visit Therabody.com, check out the Therabody app, or follow Therabody on Instagram, Twitter, Facebook or LinkedIn. You can also follow me on Instagram (@drjasonwersland), Twitter (@DrJasonWersland) and LinkedIn.

connect with us: www.futureoffitness.co

Casey Mulholland - Kinetic Pro & Tech Innovations in Baseball

Tue, 18 Jan 2022 01:00:00 -0500

Casey Mulholland is the founder and lead developer of KineticPro Performance in Tampa FL. Casey's playing background has led him around some of the top organizations and universities in the game. These include The Los Angeles Dodgers, The University of South Florida, The University of Mississippi and IMG Academy. Through KineticPro Casey's work has been progressive in building advanced platforms in workload management and utilizing some of the game's top technology. Training some of the top arms in the game Casey's skill set and experience offer a unique combination to athletes around the world.

Connect with Casey:

Instagram-
@KineticProPerformance
@CaseyMulholland_KineticPro

Twitter-
@Kientic_Pro
@CaseyMulholland37

www.KineticProBaseball.com

Connect with us: www.futureoffitness.co

Dan O'Brien & Spencer Tatum - Legacy Sports & Performance Training at Scale

Tue, 11 Jan 2022 01:00:00 -0500

In this episode, we have Dan O'Brien and Spencer Tatum - president and founder of Tatum Human Performance combined efforts to create a one-of-a-kind performance training experience and facility. The Legacy Sports Performance Center is a 25,000 sq. ft. state-of-the-art facility that is home to sports performance for teams, individuals, combine prep and professional athletes. Through an applied science approach, athletes of all levels train with the intent of being adaptable, resilient, and well-rounded as it applies to their sport – run faster, build power, jump higher, and improve agility. Training is delivered by expert coaches, beginning with a comprehensive assessment process and progressing through a multi-faceted, dynamic training system. Each workout is designed to meet the team or individualized needs and are tracked with the latest tech-tools. The result? Unified teams, athletes with a competitive edge, and greater achievements.

Visit: https://legacysportsusa.com/

Connect with us: www.futureoffitness.co

Mark Fisher - The "Hub" Model & A Deepened Interest Of Fitness

Tue, 04 Jan 2022 01:00:00 -0500

Mark Fisher is an in-demand international speaker, consultant, and entrepreneur.

His core expertise is helping business owners achieve financial success and personal freedom through community building, leadership development, and creating healthy organizational cultures. He's also excellent at playing with puppies.

Mark and his "non-sexual life partner" Michael created Business for Unicorns in 2016 and have since worked with clients like Sony Music, Sylvan Learning, and the ACLU, as well as many of the leading fitness studios across the US and UK.

In addition to their consulting and teaching through Business for Unicorns, Mark and Michael also co-founded Mark Fisher Fitness, one of the most successful gyms in the history of the fitness industry. MFF has two physical locations in Manhattan and was recognized as #312 on the 2015 Inc. 500 fastest growing companies in America, as well as one of Men's Health's "Top 20 Gyms in America."

With a reputation as the fitness home of choice for the Broadway community, Mark and MFF have been featured in Forbes, the NY Times, the NY Post, the Huffington Post, and the Wall St. Journal, among others. MFF has made waves in the fitness industry for it's unprecedented growth, industry leading results, and unique approach to culture.

Mark has a BFA from Syracuse University, is a former professional actor, and has spent several years serving on the Advisory Board for NY City Center's Off-Center. He is also a proud member of the Entrepreneur's Organization.

Connect with us: www.futureoffitness.co

Matthew Januszek - The Art of The Interview & Differentiating In the New Normal

Tue, 28 Dec 2021 01:00:00 -0500

Matthew Januszek is an entrepreneur for 25 years. Builder of multiple successful businesses in the UK, Germany, Poland and the United States. Matthew now sits on the board as a director of 3 companies.

Co-founder of Escape Fitness, which he has taken from a start-up with minimal capital to a major International business chosen by premier fitness brands around the world, with growth across all markets including North America.

Matthew knows what it's like to start and build a business: with hands-on experience in multiple start-ups, overcoming the challenge of financing the business and raising capital, innovating and reinventing the offering to remain relevant and expanding into international markets.

He is a serial learner, always listening to what successful people have done and how they have done it. Now, with the Escape Your Limits podcast, he is bringing others the opportunity to learn from his experiences and those of other entrepreneurs.

Connect with us: www.futureoffitness.co

Al Noshirvani - Fitness' Place In The Healthcare Continuum

Tue, 21 Dec 2021 01:00:00 -0500

Al Noshirvani is the Co-Founder and Chairman of Motionsoft, a leading provider of software and financial services for the health, fitness and wellness industry. Motionsoft's award-winning club management software and membership management solutions have helped organizations like Equinox Fitness, CRUNCH, The Bay Club Co, US Fitness, the Steve Nash Clubs, and thousands of other gyms and fitness facilities around the world.

Since its inception, Al has completed 5 acquisitions and grown Motionsoft to become one of the largest software and full-service transaction and accounts receivable software companies in the fitness industry.

http://www.motionsoft.net

Specialties: Direct experience with, M&A, consulting and venture capital.

Connect with us: www.futureoffitness.co

Jason Crowe - Precision Nutrition & The _Great Reset_ In Coaching

Tue, 14 Dec 2021 01:00:00 -0500

Jason Crowe is the VP, Partnerships & Business Development at Precision Nutrition, Precision Nutrition, the world's largest online nutrition and healthy lifestyle coaching and certification company, recently announced the launch of Precision Nutrition Enterprise Coaching, a personal remote coaching solution for organizations worldwide to offer their employees a scientifically-proven transformation program that helps people lose weight, improve their cognitive performance, and function at their highest potential.

Connect with us: www.futureoffitness.co

Anthony Vennare - Fitt Insider - An Investor's Guide to Fitness & Health

Tue, 07 Dec 2021 01:00:00 -0500

Anthony Vennarre is a product-focused operator, United States Marine, and 3x exited founder, leading product and ecosystem development.

Anthony and his brother Joe started in a home personal training company that culminated in a 12,000 square foot facility, and hundreds of members. After selling the gym, the team transitioned into the digital space selling fitness equipment and training programs. Along the way, they've worked with brands like Reebok, GNC and Tough Mudder to create content and marketing campaigns, and the pair were tapped to develop educational programming including accredited certifications for fitness professionals. In 2017. The team started fit a marketplace for health and fitness activities, bootstrapping their way to a seed investment. After scaling the platform to 30 cities across the US, Canada, the UK and Australia. Mind Body became an investor and strategic partner armed with a deep knowledge of the industry and enduring passion for building companies in the space. The Vennares intended to make fit insider the leading resource and ecosystem for like-minded operators.

Justin Harris - TEENLIFT & The Future of Physical Education

Tue, 30 Nov 2021 01:00:00 -0500

Justin Harris is an incredibly experienced youth and adolescent coach and directs the physical education department at one of the premier schools in St. Louis. He and Dr. Greenspon conceptualized and developed the idea behind TeenLIFT and together are working on implementing this methodology nationwide.

Links:

https://www.teen-lift.com/

www.futureoffitness.co

Lindsay Junk - YogaSix & Innovation In Yoga

Tue, 23 Nov 2021 01:00:00 -0500

Lindsay Junk is the President of YogaSix franchising. Mother of 3 very busy children, wife, aging athlete, training for the 2021 NYC marathon. Thinking about competing in another Ironman. Graduated from the University of Hawaii a million years ago with a degree in Bio-Chemistry and Food Science and Human Nutrition. Worked in the fitness industry for the past 25 years which includes companies such as 24 Hour Fitness, Yoga Works, Tru Fusion and Gold's Gym.

Links:

Facebook: www.facebook.com/yogasix

Instagram: www.instagram.com/yogasix

LinkedIn: www.linkedin.com/company/yoga-six

Twitter: www.twitter.com/yoga_six

Connect with us: www.futureoffitness.co

Shane & Josh Rogers - ATOM & Taking Functional Fitness Virtual

Tue, 16 Nov 2021 01:00:00 -0500

Shane Rogers is Co-Founder and CEO of RPM Training Co. An entrepreneur at heart, Shane's background in Engineering, along with his love of training and the outdoors, took him from leading engineering teams at Gore Medical to the creator of the RPM speed rope, adding to his running list of patents. Even as CEO, Shane still leads all manufacturing initiatives and does most of the technical design for RPM.

Josh Rogers is Co-Founder and CCO of RPM Training Co. As the owner of one of the earliest CrossFit affiliate gyms, Josh used his love of design and training to create the RPM brand along with his brother, Shane. He now drives the long-term vision and strategy for the brand, breaking daily at noon of course to train with the rest of the RPM team.

connect with us: www.futureoffitness.co

Curtis Christopherson - The WRKOUT Platform & Digital Training Marketplace

Tue, 09 Nov 2021 01:00:00 -0500

With over 20 years of qualified experience in the health and fitness industry, Curtis Christopherson is the founder & CEO of WRKOUT, the first connected fitness brand to deliver live, face-to-face personal training optimized for the virtual experience. He is also the owner of Innovative Fitness, North America's largest network of premium personal training studios.

Based out of Vancouver, Canada, Curtis leads over 300 virtual and in-person trainers and was recognized as "Canada's Top Trainer" in 2020 by Impact Magazine. He has also been featured in notable publications such as Forbes, The Globe and Mail, and SGB Magazine – and was also a former Ernst and Young Canadian Entrepreneur of the Year finalist!

While leading the businesses, Curtis has completed extreme adventures and some incredible physical feats. As examples, Curtis has competed in a 100km Del Sahara desert run, several Half Ironmans, over 15 marathons, been on the podium for multiple adventures, and knocked off some international hikes such as the West Coast Trail (in 21 hrs), Machu Picchu, and Kilimanjaro. He has also been a part of a team that cycled across Canada (which set a Guinness Book of World Records) and Australia to raise over a million dollars for Juvenile Diabetes.

Beyond his years, Curtis will undoubtedly leave an indelible mark on the health and fitness industry and he has no qualms about bringing others along for the journey.

https://www.wrkout.com/

Connect with us: https://www.futureoffitness.co/

Natalia Karbasova & Stefan Tilk - FitTech Summit 2021 Preview

Tue, 02 Nov 2021 01:00:00 -0400

In this week's episode, we have Natalia Karbasova & Stefan Tilk from FitTech Company.

Natalia Karbasova is the Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and future of wellbeing and active lifestyle (www.fittechsummit.com) attracting 1000+ high-ranking industry executives, investors and startups and featuring Europe's most promising startups.

Stefan Tilk is Chief Advisor New Business of FitTech Company.

Links:

https://www.fittechsummit.com/

https://www.futureoffitness.co/

Tony Gentilcore - Coaching For Introverts & Prepping For Life's Dumpster Fires

Tue, 26 Oct 2021 01:00:00 -0400

Tony Gentilcore is one of the co-founders of Cressey Sports Performance, which really should have been called "Cressilcore Sports Performance" because that sounds like an awesome castle where a wizard lives (and plays sports).

When he's not picking things up and putting them down, he trains top-level athletes and clients in Boston, MA, contributes to the top fitness magazines and websites around, and sets up a camera in his garage to record his lightsaber skills.

Share and subscribe: www.futureoffitness.co

Julian Barnes - The Greatest Opportunities for Boutique Fitness

Tue, 19 Oct 2021 01:00:00 -0400

Julian Barnes is a fitness industry veteran whose 40 year career includes being a competitive junior tennis player and certified professional tennis instructor; serving on the Investment Committee for the U.S. Tennis Assn; being a sponsorship sales consultant to Madison Square Garden; serving as the Director of Marketing for Velocity Sports Performance; teaching the Fitness Marketing and Management class in the Swedish Institute's Advanced Personal Training department; and, most recently, being the Co-Founder and CEO of Boutique Fitness Solutions (BFS), a digital media company that educates, connects and supports boutique fitness business owners to enable them to grow profitable businesses that serve the needs of their evolving fitness clients. Barnes was also the creator and Director of the inaugural NYU Institute for Entrepreneurship & Small Business Management. He earned his bachelor of arts from Tufts University and he is a graduate of the University of North Carolina at Chapel Hill School of Law.

Links:

https://boutiquefitnesssolutions.com/

Garrett Marshall - Xponential Fitness & Transitioning From Multichannel to Omnichannel

Tue, 12 Oct 2021 01:00:00 -0400

Garrett Marshall has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships, and driving technology.

He has contributed to several successful businesses resulting in two IPO's, four Inc. 1000 FGC awards, IHRSA's Rising Star award, and $5m in ARR in under three years in each of his last three endeavors.

Links:

www.futureoffitness.com

xponential.com

Avrum Elmakis - CEO & Founder of CLMBR

Tue, 05 Oct 2021 01:00:00 -0400

Avrum Elmakis is a serial entrepreneur who has founded and sold a number of successful businesses. Elmakis is currently the founder and CEO of CLMBR, where he leads a team of design, fitness, and tech visionaries in creating the world's most advanced climbing machine. It is a superior full-body resistance strength and high intensity cardio machine with connected technology in a thoughtfully crafted, space-saving design.

https://clmbr.com/

www.futureoffitness.co

Trent Ward - FORME Life & Connecting Effort to Outcomes

Tue, 28 Sep 2021 01:00:00 -0400

Trent Ward is the co-founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He was also aware that he did not have the experience to do that alone, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there's no longer a good excuse for skipping the gym.
Trent holds a BS in Economics (Wharton) and a BS in Engineering (Jerome Fisher Program in Management and Technology) from the University of Pennsylvania.

Connect with us: www.futureoffitness.co

Jim Adams - Technology Outpacing Education & The War of The Wearables

Tue, 21 Sep 2021 01:00:00 -0400

Jim Adams is the host of the Masters in Fitness Business Podcast. A native of St. Louis, Jim is a fitness expert, entrepreneur, and popular speaker who knows what it takes to overcome adversity and follow your passion.

Years ago shortly after high school, a near-death experience changed the trajectory of Jim's life forever. He became weak and frail. Doctors told him he should accept this new reality. But Jim refused. Instead, he fought back with strength and determination. And, he started doing something he'd never done before: he began to work out.

He continued working out in college while pursuing his degree in social work. Each semester, as he supplemented his core classes with electives, his destiny seemed to shift into focus as he found he was naturally gravitating toward classes like kinesiology, nutrition, and body building. After college, he began his career in social work. But when a friend opened a training studio and asked if he wanted to work with him, Jim couldn't resist. As much as he loved the field of social work, he realized his true passion was fitness and training.

LINKS:

https://trainerjim.net/

https://www.facebook.com/mifbpodcast
@mifb_podcast
https://catalyststl.com/

Vincent Miceli - Verb.co & AI Based Habit Development for Coaches & Gyms

Tue, 14 Sep 2021 01:00:00 -0400

Vincent Miceli founded Verb in 2018 and has been helping people with accountability, goal setting, improving their lives for close to 6 years. Vincent has been involved in the health and wellness industry, founding and operating The Body Blueprint, for nearly a decade. He is inspired by getting people feeling better and accomplishing whatever goals they have. Vincent attributes his nearly 100LB weight loss to clear goals he accomplishes in short sprints. His mission is to help people understand their habits and daily behaviors by identifying what they do repeatedly. By using the successes of the thousands of clients he has worked with, he can help people recognize what is and isn't working very early on in their journey.

Chris Duffin - Kabuki Strength & The Unconventional Executive

Tue, 07 Sep 2021 01:00:00 -0400

Chris Duffin is an inventor, thought leader, and serial entrepreneur in Health and Fitness. He has Co-Founded multiple prominent brands the largest of which, Kabuki Strength where he serves as Chief Visionary Officer, is a globally recognized brand. Chris has invented multiple 'game-changing' products improving human biomechanics under load, as well as systemized approaches to assessing and correcting human movement dysfunctions. These tools and methods are used by nearly every top professional and collegiate team penetrating over 90% of those markets alone. His other companies including Bearfoot Shoes focusing on foot mechanics, Build Fast Formula in nutraceuticals, Kabuki Strength Lab a gym and performance center, as well as his Best-Selling motivational book detailing his incredible upbringing.

Chris is arguably one of the strongest pound-for-pound humans in the world having been the ONLY person to Squat and Deadlift over 1000lbs for reps holding the Guinness World Record on the Sumo Deadlift. Having been a world record holding powerlifter and the number one ranked lifter in the world for 8 years straight Chris went on to perform numerous unduplicated feats of strength to raise money for charities in exhibition events.

In addition to being one of the most respected strength educators in the industry he has an extensive track record of success in business. With an MBA and Engineering in his background he spent nearly two decades running or turning around manufacturing companies in Aerospace, Automotive, Hi-Tech, and Heavy Equipment fields. Now retired from competing, he is known for his industry-changing innovations and education in the strength and clinical worlds. He's a leading speaker on topics related to strength, human movement, rehab, mindset, goal setting, leadership, and motivation.

Connect with us: www.futureoffitness.co

Elias Arjan - BioStrap, Biohacking, & Advancements in Wearables

Tue, 31 Aug 2021 01:00:00 -0400

Elias Arjan began his career studying business and fitness. After a few years as a personal trainer, he transitioned into acting and performing where he toured the world for six years with a solo show.

Elias has also appeared on TV as an actor, performer and interviewee.

After honing his skills with his touring comedic show, Elias was invited to use his skills to do business presentations. A new speaking career was launched and Elias founded Business Brain a few years later in 2012.

To date, Elias has a personal sales history of $50 million in selling from the stage.

Elias currently divides his time between speaking, business training and supporting nonprofits to raise funds at charity auctions.

Elias remains an avid fitness/sports enthusiast and is regularly is invited to speak on the future of wellness and biohacking.

www.futureoffitness.co

Max Shank - The Truth on Fasting & Longevity

Tue, 24 Aug 2021 01:00:00 -0400

Max Shank is the founder of Primal Athleticism, 5 Minute Flow, Simple S3 Shoulder Solution, Ultimate Athleticism, and the Max Shank Show host, he is a well-known figure in a variety of physical practice communities worldwide. He is on a mission to help people live better with less effort.

www.futureoffitness.co

Jeff & Mikki Martin: BrandX Method - COVID's Impact On Our Youth

Wed, 18 Aug 2021 01:00:00 -0400

Jeff and Mikki Martin are a husband and wife duo with more than a decade of experience training kids to be great movers who are set up to be athletes for life. They are the founders of the Brand X Method, the industry's premier youth coaching education course.

Links:

https://thebrandxmethod.com/

https://www.futureoffitness.co/

Jeff Byers: NFL to CEO - Momentous & A Systematic Approach to Human Performance

Tue, 10 Aug 2021 01:00:00 -0400

Jeff Byers is the CEO of AMP Human, it is dedicated to pioneering the creation of a completely new and trusted category of human performance tools.

After retiring from pro football in 2014, he lost about 80 pounds quickly, discovered endurance sports, bought his first road bike in January of 2017, and worked with his partner to create AMP.

Links and Resources:

https://amphuman.com/blogs/news/meet-the-man-behind-topical-edge

https://amphuman.com/

https://www.instagram.com/amphuman/

https://twitter.com/AmpHuman

https://www.youtube.com/channel/UCWQPVggGnUkoYJtE45Idnrg

Badal Shah - The Anthos Group

Tue, 03 Aug 2021 01:00:00 -0400

Badal Shah is a multiple exit entrepreneur that serves as the Chief Executive Officer for The Anthos Group, a health and wellness company that he co-founded. Mr. Shah was instrumental in the launch of global brands TIDL Sport and CytoCx, owned by The Anthos Group. He is passionate about supporting consumers globally with better wellness solutions attacking pain.

Links:

www.TIDLsport.com

www.futureoffitness.co

Emma Barry: Good Soul Hunting & The Advancement of Fitness Industry Talent

Tue, 27 Jul 2021 01:00:00 -0400

Emma Barry advises the innovative edge of fitness and places executive talent in purpose-led fit tech, well tech, and health tech scaleups. Emma is an international bestselling author of Building a Badass Boutique and keenly courted speaker and facilitator for business forums, trend panels, and podcasts. Emma is a founding member of Les Mills International and former Director for Equinox. Her impatience with the status quo, infectious energy, and innovative flair unlocks and activates the greatness in others. Emma delights in digging for game-changing insights and setting souls on fire.

Links:

https://www.goodsoulhunting.com https://www.buildingabadassboutique.com

www.futureoffitness.co

Kelsey Ramsden: Mindcure & The Future of Psychedelics

Tue, 20 Jul 2021 01:00:00 -0400

Kelsey Ramsden is the Co-founder and CEO of Mindcure. She has over 15 years of experience founding, scaling, and operating innovative companies across Canada and the Caribbean. She has built multiple 8-figure businesses from the ground up and has twice been named Canada's Top Female Entrepreneur. Kelsey also serves on the Entrepreneurship Council for the University of Western Ontario, where she is also a faculty member teaching Design Thinking. Kelsey holds an MBA from the Richard Ivey School of Business at the University of Western Ontario. She is an accomplished keynote speaker and published author.

Links:

https://www.mindcure.com/

Connect with Kelsey

www.futureoffitness.co

Chris Ashenden: Athletic Greens & The Beauty in Simplicity

Tue, 13 Jul 2021 01:00:00 -0400

Chris Ashenden is a native of New Zealand, he is a serial entrepreneur, a health and fitness expert, investor and world traveler. Chris's own wellness journey strikes right at the heart of Athletic Greens' belief that you can't achieve your best self without nurturing your body with the essentials.

Links:

www.futureofitness.co

Connect with Chris

Jim Huether: Hyperice & The Hyper-Connected Recovery Ecosystem

Tue, 06 Jul 2021 01:00:00 -0400

Jim Huether is the Chief Executive Officer at Hyperice. He earned his MBA in Finance andMarketing at Loyola Marymount University, joining Hyperice in January 2014 after serving asExecutive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection. Prior to Xenith, LLC Jim led as Executive Vice President of Corporate Development andStrategy for the Sports Concussion Institute and held senior Marketing and Finance roles atAnschutz Entertainment Group (AEG) and Smith Barney, Citigroup.

Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement EnhancementTechnology. In 2020/2021, Hyperice has inked partnerships with pro-sports leagues to optimize player performance including the NBA, NFL, MLB, PGA TOUR and UFC, pro sports teams including English Premier League's Tottenham Hotspur, the New Zealand All Blacks, theKansas City Chiefs, the Seattle Seahawks, Kaulig Racing and most recently the Los AngelesLakers, and introduced its next-generation HyperSmart Technology set to revolutionize recovery and movement. A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected RecoveryEcosystem that will usher Hyperice into its next and most exciting era.

Links:

https://hyperice.com/

Connect with Jim

Gil Blander : InsideTracker - Your Guardian Angel of Health

Tue, 29 Jun 2021 01:00:00 -0400

Dr. Gil Blander is internationally recognized for his research in the basic biology of aging and translating research discoveries into new ways of detecting and preventing age-related conditions. He leads a team of biology, nutrition & exercise physiology experts, and computer scientists at InsideTracker, and has been featured in CNN Money, The New York Times, Forbes, Financial Times, The Boston Globe to name a few.

Dr. Gil Blander received a Ph.D. in biology from the Weizmann Institute of Science and completed his Post Doctoral fellowship at MIT before finding InsideTracker. The InsideTracker platform analyzes key biochemical and physiological markers and applies algorithms and large scientific databases to determine optimal zones for each marker. The system then provides nutrition, exercise, supplements, and lifestyle interventions that empower people to optimize their markers, increase vitality, improve overall health, and athletic performance and extend healthspan.

Links:

https://www.insidetracker.com/

Adam Sedlack: UFC Gyms & Returning To A 3D World

Tue, 22 Jun 2021 01:00:00 -0400

Adam Sedlack is an experienced with a demonstrated history of excelling in the health wellness and fitness industry. Highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital and overall Operations. Had the honor to be selected by NeV co-founders of UFC GYM. UFC Gym now is under development in 37 countries around the globe and is known as the worldwide leader in MMA conditioning. Through the growth of UFC Gym, expertise around domestic/international operations and development has been achieved.

Links:

https://www.ufcgym.com/
www.futureoffitness.co

Stuart Brauer: Navigating Your Brand Through Social Uncertainty

Tue, 15 Jun 2021 01:00:00 -0400

Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006. Since then he's dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making three figures and running park workouts to owning a million-dollar gym, he's now ventured into business consulting for gym owners looking to chase their dream.

He also helps owners solve their business problems through direct coaching and create entertaining + educational content for micro gym owners in the fitness industry via the handle WTF Gym Talk.

Links:

https://www.wtfgymtalk.com/

Dr Mike T. Nelson: Physiologic Flexibility

Tue, 08 Jun 2021 01:00:00 -0400

Dr. Mike T. Nelson spent 18 years of his university life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier.

He has a Ph.D. in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He's also an adjunct professor and a member of the American College of Sports Medicine.

He's been called in to share his techniques with top government agencies, athletes at the top of their game. The techniques he's developed and the results he gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe.

Links:

https://miketnelson.com/

https://www.tribe.fitness/

Justin Marston: Tribe Fitness & Building Community Digitally

Tue, 01 Jun 2021 01:00:00 -0400

Justin Marston is a serial entrepreneur, having built two enterprise software companies and a marketplace. Now he's focused on e-fitness with Tribe - a platform empowering local and grassroots fitness creators to do interactive workouts with their members and fans.

Links:

https://www.linkedin.com/in/justinmarston/

Connect with us: www.futureoffitness.co

Rick Mayo - Finding Your Place In The New Wellness Ecosystem

Tue, 25 May 2021 01:00:00 -0400

Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system.

Rick's business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy's combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more.

By providing with the right tools and knowledge, Rick Mayo and the Alloy Team have helped countless people unleash their potential, paving the way towards both personal and professional success.

www.futureofftitness.com

FitTech Summit Edition: The Future of Home Fitness - Sami Asikainen with Natalia Karbasova

Wed, 19 May 2021 01:00:00 -0400

In this episode, we're still with Natalia Karbasova, founder of FitTech Summit and with Sami Asikainen A serial entrepreneur. Deep experience managing cross-functional teams, Go-to-Market, building complex products, scaling and innovation. He'd built, exited and helped grow multiple companies in tech and health ranging from startups to post series A. Tune in as we discussed Carbon Trainer, fitness technology and the future of the gym.