The Brand Hunch Thu, 10 Sep 2026 07:53:25 -0400 https://www.buzzsprout.com/2648626 en © 2026 The Brand Hunch yes f8f3f157-869c-56c9-8777-1df9ad8500bb ceri@chello.com.au Lindsay Rogers episodic false Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands.


If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/ 


And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at hello@chello.com.au 👋 

]]> Buzzsprout (https://www.buzzsprout.com) brand, marketing, branding, strategy, business, brand strategy, marketing leaders, creative, leadership, B2B marketing, B2C marketing, culture Lindsay Rogers ceri@chello.com.au https://storage.buzzsprout.com/c99d78tby4oo1m899pmbpcj95ysr?.jpg The Brand Hunch https://www.buzzsprout.com/2648626 Lindsay Rogers The great Australian lamb ads: mastering long-term creative consistency The great Australian lamb ads: mastering long-term creative consistency Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this episode, he shares why he describes himself as a brand custodian rather than a creator, and why inheriting a legacy campaign can be harder than building one from scratch.

They also cover:

  • Why "you are not your target audience" is the hardest lesson to live by
  • The case for running the same campaign assets for years, not months
  • How MLA decides which ideas are on and off the table (pun intended)
  • Why sleeping overnight on a creative decision beats trusting your gut in the room
  • What 25 years of stable per-capita protein consumption reveals about how habits really shift

An especially insightful listen for CMOs and marketing leaders managing legacy campaigns, and marketers wrestling with the pressure to reinvent for the sake of it.

Tell us what you think of this episode!

]]> Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this episode, he shares why he describes himself as a brand custodian rather than a creator, and why inheriting a legacy campaign can be harder than building one from scratch.

They also cover:

  • Why "you are not your target audience" is the hardest lesson to live by
  • The case for running the same campaign assets for years, not months
  • How MLA decides which ideas are on and off the table (pun intended)
  • Why sleeping overnight on a creative decision beats trusting your gut in the room
  • What 25 years of stable per-capita protein consumption reveals about how habits really shift

An especially insightful listen for CMOs and marketing leaders managing legacy campaigns, and marketers wrestling with the pressure to reinvent for the sake of it.

Tell us what you think of this episode!

]]> Lindsay Rogers Buzzsprout-19782569 Thu, 10 Sep 2026 14:00:00 +1000 3314 brand custodianship, legacy brands, data-led marketing, consumer insights, creative risk, cultural relevance, long-form content, brand storytelling, mental availability, audience understanding, red meat marketing, campaign strategy 1 36 full false The transformer mindset: why the best marketers own the numbers, not just the brand The transformer mindset: why the best marketers own the numbers, not just the brand From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business.

In this episode, she chats to Lindsay about why she once swapped a marketing role for a year in sales, what it taught her about resilience and ownership, and how that early bet still shapes the way she runs revenue at Verandah Brands today.

They also cover:

- Why pricing should sit inside the marketing remit

- Building brand love in a category most people shop once or twice in a lifetime

- Brand architecture and when it's time to launch a house of brands versus one strong name

- Why AI might make emotional branding matter more

- What changes (and what doesn't) when you scale a founder-led business past the early hustle stage

An especially insightful listen for CMOs, brand leads, and founders trying to work out where marketing's remit should begin and end, and revenue leaders who want a marketer's take on pricing and commercial ownership.

Tell us what you think of this episode!

]]> From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business.

In this episode, she chats to Lindsay about why she once swapped a marketing role for a year in sales, what it taught her about resilience and ownership, and how that early bet still shapes the way she runs revenue at Verandah Brands today.

They also cover:

- Why pricing should sit inside the marketing remit

- Building brand love in a category most people shop once or twice in a lifetime

- Brand architecture and when it's time to launch a house of brands versus one strong name

- Why AI might make emotional branding matter more

- What changes (and what doesn't) when you scale a founder-led business past the early hustle stage

An especially insightful listen for CMOs, brand leads, and founders trying to work out where marketing's remit should begin and end, and revenue leaders who want a marketer's take on pricing and commercial ownership.

Tell us what you think of this episode!

]]> ceri@chello.com.au (Clementine Churchill, Lindsay Rogers) f393d931-2d44-4381-9449-a37e77fc8745 Thu, 27 Aug 2026 14:40:00 +1000 2847 brandmanager, brandhunchpodcast, advertising, ecommercebranding, brandleadership, marketingpodcast, marketingtips, podcast, cmo, retailmarketing, brandstorytelling, marketingdirector, consumerbrand, travelbranding, marketingcommunity, brandmanagement, cre 35 false The risks and rewards of building a global challenger brand, locally The risks and rewards of building a global challenger brand, locally Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was ready, to landing a landmark Australian Open partnership focused on removing plastic from court, Cat shares the wins that have paid off; how she’s making brand decisions relevant to the local consumer, and leaning in to leverage the global brand equity other start-ups could only dream of.

Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was ready, to landing a landmark Australian Open partnership focused on removing plastic from court, Cat shares the wins that have paid off; how she’s making brand decisions relevant to the local consumer, and leaning in to leverage the global brand equity other start-ups could only dream of.

Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Catherine Dix) 40779264-24a6-497c-bb60-adf6e5ff5e7b Mon, 27 Jul 2026 14:04:01 +1000 2783 brandmanager, brandhunchpodcast, advertising, ecommercebranding, brandleadership, marketingpodcast, marketingtips, podcast, cmo, retailmarketing, brandstorytelling, marketingdirector, sports sponsorship, consumerbrand, travelbranding, executivewomeninbusi 34 false From the boardroom to the bottom line: the commercial case for brand investment From the boardroom to the bottom line: the commercial case for brand investment Sudeep Gohil has seen the industry from almost every angle, and he's got some opinions that are worth the listen. In this episode, Lindsay sits down with the former founding partner of Droga5 Australia and ex-Partner in Charge of Brand and Marketing at KPMG to talk about what it takes to get brand investment over the line and why empathy might be the most underrated capability in the industry right now.

 

Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

Tell us what you think of this episode!

]]> Sudeep Gohil has seen the industry from almost every angle, and he's got some opinions that are worth the listen. In this episode, Lindsay sits down with the former founding partner of Droga5 Australia and ex-Partner in Charge of Brand and Marketing at KPMG to talk about what it takes to get brand investment over the line and why empathy might be the most underrated capability in the industry right now.

 

Thanks again to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Sudeep Gohil) 7a98b34e-1352-4798-ba4e-5cea784efcfc Wed, 01 Jul 2026 07:00:00 +1000 2635 brandmanager, brandhunchpodcast, advertising, ecommercebranding, brandleadership, marketingpodcast, marketingtips, podcast, cmo, retailmarketing, brandstorytelling, marketingdirector, consumerbrand, travelbranding, marketingcommunity, brandmanagement, cre 33 false Brand as an operating system: the report, the tensions, the hot takes Brand as an operating system: the report, the tensions, the hot takes Too many agencies assume what brands are doing. At Chello, we went out and asked them.

In this episode, Lindsay sits down with Chello's Strategy Director Tom Dabner and Co-Founder & Executive Creative Director Tristan Velasco to unpack Operation Brand. It's Chello's first brand leadership benchmark report, built on 1,200 minutes of candid conversations with senior leaders across 25 organisations. Tom and Tris talk through what surprised them (hint: size doesn't guarantee sophistication), why brand is still the first budget cut even when leaders say they believe in it, and how the rise of AI is raising the bar for distinctiveness rather than lowering the effort required to achieve it.

PSA: This episode is full of so many brilliant hot takes, so if you're a CMO, brand director, or founder trying to get brand working harder inside your business, don’t let it pass you by.

You can find the full Operation Brand report (and an audio version) on our website: https://www.chello.com.au/insights/brand-leadership-benchmark-report-2026

 

Tell us what you think of this episode!

]]> Too many agencies assume what brands are doing. At Chello, we went out and asked them.

In this episode, Lindsay sits down with Chello's Strategy Director Tom Dabner and Co-Founder & Executive Creative Director Tristan Velasco to unpack Operation Brand. It's Chello's first brand leadership benchmark report, built on 1,200 minutes of candid conversations with senior leaders across 25 organisations. Tom and Tris talk through what surprised them (hint: size doesn't guarantee sophistication), why brand is still the first budget cut even when leaders say they believe in it, and how the rise of AI is raising the bar for distinctiveness rather than lowering the effort required to achieve it.

PSA: This episode is full of so many brilliant hot takes, so if you're a CMO, brand director, or founder trying to get brand working harder inside your business, don’t let it pass you by.

You can find the full Operation Brand report (and an audio version) on our website: https://www.chello.com.au/insights/brand-leadership-benchmark-report-2026

 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Tom Dabner, Tristan Velasco) 1ced7d8c-c775-4947-b72e-b43842488d1b Thu, 04 Jun 2026 12:05:00 +1000 1861 brandmanager, brandhunchpodcast, advertising, ecommercebranding, brandleadership, marketingpodcast, marketingtips, podcast, cmo, retailmarketing, brandstorytelling, marketingdirector, consumerbrand, travelbranding, marketingcommunity, brandmanagement, cre 32 false Stop broadcasting, start connecting: the rules of modern PR Stop broadcasting, start connecting: the rules of modern PR What does great PR actually look like in 2026, and why are so many brands still getting it wrong? Lindsay sits down with James Hutchinson, CEO of global PR powerhouse Sling & Stone, to discuss the state of modern communications. From the growing backlash against AI-generated content to the case for putting comms professionals at the executive table, James unpacks why the brands winning today aren't the loudest – they're the ones asking the right questions and saying something worth remembering, to the people who actually need to hear it.

 

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> What does great PR actually look like in 2026, and why are so many brands still getting it wrong? Lindsay sits down with James Hutchinson, CEO of global PR powerhouse Sling & Stone, to discuss the state of modern communications. From the growing backlash against AI-generated content to the case for putting comms professionals at the executive table, James unpacks why the brands winning today aren't the loudest – they're the ones asking the right questions and saying something worth remembering, to the people who actually need to hear it.

 

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, James Hutchinson) c630045e-a702-4d56-aa5e-04622892f453 Thu, 14 May 2026 07:00:00 +1000 3057 commsstrategy, brandhunchpodcast, storytelling, advertising, ecommercebranding, brandleadership, techstartup, marketingpodcast, klarna, agencyleadership, publicrelations, marketingtips, podcast, retailmarketing, brandstorytelling, ownedmedia, slingandston 31 false A modern tastemaker on building premium brands in a copycat world A modern tastemaker on building premium brands in a copycat world What does “good taste” actually mean, and is it something you're born with? In this episode, we chat with Zhoe Low, Marketing Director at MoveActive and former GM of Marketing & Retail at July Luggage, about why taste is an essential ingredient for building premium brands. From hiring tastemakers and setting creative standards, to giving teams the autonomy to learn by doing, Zhoe unpacks why taste compounds when paired with process, and why the best inspiration often comes from outside your category.


Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> What does “good taste” actually mean, and is it something you're born with? In this episode, we chat with Zhoe Low, Marketing Director at MoveActive and former GM of Marketing & Retail at July Luggage, about why taste is an essential ingredient for building premium brands. From hiring tastemakers and setting creative standards, to giving teams the autonomy to learn by doing, Zhoe unpacks why taste compounds when paired with process, and why the best inspiration often comes from outside your category.


Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch. 

 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Zhoe Low, Lindsay Rogers) 492d729f-1921-41ca-a14d-c5a13f7b81e4 Thu, 23 Apr 2026 07:00:00 +1000 2837 brandmanager, pilatessocks, advertising, ecommercebranding, brandleadership, activewellness, marketingaustralia, brand marketing, marketingtips, podcast, cmo, movebetter, retailmarketing, brandstorytelling, marketingdirector, travelbranding, outdooradvert 30 false The long game: why Specsavers never looked away from its brand platform The long game: why Specsavers never looked away from its brand platform In this live episode, recorded at Content Summit Australia, Lindsay sits down with Anri Mc Hugh, Head of Marketing - Awareness & Consideration at Specsavers ANZ, to explore one of the most enduring brand platforms in advertising history. Almost 24 years on, "Should've Gone to Specsavers" shows no signs of slowing down, and does a stellar job of rolling out consistent marketing campaigns around the world while still managing to stay relevant for each individual market. That's no easy feat! Lindsay and Anri chat about the discipline of sticking with a core idea, structuring a global marketing team around the customer funnel, and where Anri finds creative inspiration.

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch 

Tell us what you think of this episode!

]]> In this live episode, recorded at Content Summit Australia, Lindsay sits down with Anri Mc Hugh, Head of Marketing - Awareness & Consideration at Specsavers ANZ, to explore one of the most enduring brand platforms in advertising history. Almost 24 years on, "Should've Gone to Specsavers" shows no signs of slowing down, and does a stellar job of rolling out consistent marketing campaigns around the world while still managing to stay relevant for each individual market. That's no easy feat! Lindsay and Anri chat about the discipline of sticking with a core idea, structuring a global marketing team around the customer funnel, and where Anri finds creative inspiration.

Thanks to Tracksuit for making this episode of The Brand Hunch possible. If you're a marketer looking for an easy and affordable way to track brand performance, demonstrate ROI, and find out if your strategy is working, then head to gotracksuit.com/thebrandhunch 

Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Anri Mc Hugh) d1bda7dc-1e8e-44ec-aa54-5ef285c357b2 Tue, 07 Apr 2026 16:10:18 +1000 2270 brandmanager, brandhunchpodcast, advertising, brandleadership, marketingpodcast, marketingaustralia, shouldvegonetospecsavers, marketingtips, creative strategy, tracksuit, podcast, creative agency, cmo, brandstorytelling, marketingdirector, anrimchugh, ma 29 false High performance, higher purpose: From Formula 1 to philanthropy High performance, higher purpose: From Formula 1 to philanthropy Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world.

Follow our creative agency at www.chello.com.au

Tell us what you think of this episode!

]]> Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she builds fan bases and communities that stick, and why loyalty programs are her secret marketing weapon. She also lifts the lid on the importance of accessibility, particularly in sports, and what she’d do differently if she went back to that world.

Follow our creative agency at www.chello.com.au

Tell us what you think of this episode!

]]> ceri@chello.com.au (Marissa Pace, Lindsay Rogers) 03d3aa02-7d36-4fa3-8cbc-40021a8419ee Sun, 08 Mar 2026 05:00:00 +1100 2594 sports brands, australian marketing, advertising, cmo, chief marketing officer, brand, executive women in business, formula 1, marketing, guide dogs australia, brand identity, australian brands, international womens day, iwd, women in business, f1, busine 28 false Putting the ‘cult’ in culture: Lessons from a decade in hospitality Putting the ‘cult’ in culture: Lessons from a decade in hospitality Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Nick Parmar) e3011113-8640-4184-b391-49a33b038ad7 Fri, 20 Feb 2026 17:18:19 +1100 2637 australian marketing, hospitality marketing, cmo, chief marketing officer, brand director, marketing, hotel marketing, accor hotels, australian brands, global marketing, global brand, w hotels, hospitality, hotel brands, hotels, australian business, austr 27 false Curiosity and conscientiousness: habits that spark effective management Curiosity and conscientiousness: habits that spark effective management Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Georgie Leslie, Lindsay Rogers) 9292ba36-04a4-45a4-afb4-1669f2a3a2d1 Thu, 29 Jan 2026 07:00:00 +1100 2436 australian marketing, advertising, brand marketing, creative strategy, creative agency, cmo, chief marketing officer, brand, executive women in business, marketing, marketing leadership, brand identity, superannuation, australian brands, creative marketin 26 false Let go to level up: how to build high-performance marketing teams Let go to level up: how to build high-performance marketing teams Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Matt Gudge, Lindsay Rogers) e193b2b9-cc58-42b9-ad9f-f128863a95f6 Thu, 08 Jan 2026 07:00:00 +1100 2648 australian marketing, advertising, brand marketing, cmo, chief marketing officer, health marketing, marketing, australian brands, australian adverting, business 25 false Employer brand: embedding company culture from the inside out Employer brand: embedding company culture from the inside out Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Ainsley Pope, Lindsay Rogers) efce6691-e112-4a9c-bf4f-7342db82ff91 Wed, 17 Dec 2025 07:00:00 +1100 2767 advertising, pwc, brand marketing, creative strategy, creative agency, employer brand, brand, westpac, evp, iag, marketing, brand identity, creativity, brand strategy, women in business, agency, employee value proposition, business, branding 24 false A brand built on banter: exploring Better Beer’s cult status A brand built on banter: exploring Better Beer’s cult status Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Hannah Vinden, Lindsay Rogers) b28e9195-a9f4-4a54-ad0e-9b1de6627a3a Thu, 04 Dec 2025 07:00:00 +1100 2584 advertising, brand marketing, creative agency, cmo, senior marketer, beer, marketing, australian brands, beer advertising, better beer, brand strategy, women in business, business, the inspired unemployed, australian beer, beer branding 23 false From legacy to longevity: Scaling a heritage brand into new markets From legacy to longevity: Scaling a heritage brand into new markets Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Victoria Taylor, Lindsay Rogers) 0d92f977-6169-4e73-9d02-d9eb71262232 Thu, 13 Nov 2025 07:30:00 +1100 2797 advertising, brand marketing, creative strategy, creative agency, campaign, creative, r.m.williams, growth marketing, marketing, marketing leadership, australia, australian brands, global marketing, creative marketing strategy, creativity, marketing strat 22 false Activate hustle mode: building a brand from the ground up Activate hustle mode: building a brand from the ground up Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Raquel Bouris, Lindsay Rogers) aae53ecd-58d0-4e54-8d7d-a93cd7d92a7c Thu, 23 Oct 2025 07:00:00 +1100 2323 brand marketing, creative agency, brand, campaign marketing, challenger brand, marketing, guerilla marketing, entrepreneur, creativity, challenger marketing, fragrance, the brand hunch, creative marketing 21 false Live at SxSW Sydney: the ROI of creative courage Live at SxSW Sydney: the ROI of creative courage Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Mark Richardson, Lindsay Rogers) c40c8e3b-aae1-4450-a570-4b25e43ba0f1 Thu, 16 Oct 2025 16:21:41 +1100 2365 brand marketing, creative agency, campaign, chief marketing officer, brand, growth marketing, marketing, marketing leadership, creative marketing strategy, creativity, challenger marketing, marketing strategy, the brand hunch, branding 20 false Balancing legacy with innovation: product development as a marketing lever Balancing legacy with innovation: product development as a marketing lever Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Amy Kingon Smith, Lindsay Rogers) e18d50de-b96a-450b-bd1a-bbaafcd7349f Fri, 03 Oct 2025 07:00:00 +1000 2326 advertising, ads, brand marketing, creative strategy, creative agency, cmo, performance marketing vs brand marketing, chief marketing officer, brand, growth marketing, marketing, marketing leadership, revlon, global marketing, creative marketing strategy, 19 false Entertain or die: Balancing creativity and commercial success as a CMO Entertain or die: Balancing creativity and commercial success as a CMO Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Francis Coady, Lindsay Rogers) b53754e5-4271-4a83-9068-429a299a5fc1 Thu, 11 Sep 2025 07:00:00 +1000 2922 advertising, sonic branding, brand marketing, music branding, creative strategy, creative agency, cmo, brand, culture, marketing, australia, brand identity, entertainment, creative marketing strategy, pacific advisory, entertainment marketing, chello, bra 18 false Challenger marketing: Lessons from a growth hacker Challenger marketing: Lessons from a growth hacker Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Anna Cheng, Lindsay Rogers) 128d2308-6777-4bba-895d-c3adc52202a8 Fri, 22 Aug 2025 07:30:00 +1000 2703 turo, start ups, brand marketing, creative agency, cmo, strategy, brand, growth marketer, creative, growth marketing, car share, marketing, australia, brand identity, growth, growth hacker, challenger marketing, brand strategy, women in business, tech, bu 17 false Reading currents: embracing fast and slow culture Reading currents: embracing fast and slow culture Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Dan Robertson-Jones, Lindsay Rogers) b8e6dff3-27c9-4b1c-b3e2-d60364eacbee Fri, 01 Aug 2025 07:00:00 +1000 2253 data, advertising, brand marketing, strategy, brand, marketing, global marketing, research, brand strategy, the brand hunch, kantar, chello, business 16 false Unapologetic and unmissable: this ad is not an ad Unapologetic and unmissable: this ad is not an ad Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Robbie Brammall, Lindsay Rogers) 697ff246-e883-4039-97b0-11139781a149 Thu, 10 Jul 2025 14:00:00 +1000 2460 brand marketing, performance marketing vs brand marketing, mona, brand campaigns vs always-on strategy, creative marketing strategy, brand positioning 15 false From briefs to the boardroom: A marketer's journey to CEO From briefs to the boardroom: A marketer's journey to CEO Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Jennifer Vandekreeke, Lindsay Rogers) e98bf00e-851a-44f7-8c35-6dc841b35501 Mon, 23 Jun 2025 12:00:00 +1000 2476 brand building, executive women in business, marketing, marketing leadership, cmo to ceo, brand strategy 14 false Once upon a data point: Narratives and numbers converge Once upon a data point: Narratives and numbers converge Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Julia Gaw, Tyler House, Lindsay Rogers) 0edcd66d-e529-4b6f-bffb-9b88cf8da897 Wed, 04 Jun 2025 14:00:00 +1000 2794 advertising, brand, brand atlas, marketing, product, agency 13 false Brand first, boom later: The secret sauce of strategy Brand first, boom later: The secret sauce of strategy Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Amanda Gordon, Lindsay Rogers) 55bf8d31-668e-4c11-b60f-35bf7025fed5 Wed, 21 May 2025 15:28:07 +1000 2363 strategy, brand, marketing, brand strategy, agency 12 false Sameness is boring, consistency is power: A story of hyper-growth Sameness is boring, consistency is power: A story of hyper-growth Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Brony Popp, Lindsay Rogers) b295c80e-92ac-416c-91b9-b61a1f675ec8 Thu, 24 Apr 2025 10:29:21 +1000 2386 brand marketing, technology, creative agency, campaign, buisness podcast, canva, scale up, brand, teamwork, marketing, brand identity, design, brand strategy, business, branding 11 false Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands Legacy, reinvented: A tale of creativity from inside one of the world's most well-known brands Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Adam Ross, Lindsay Rogers) 413f2a54-89db-45dc-bfa7-db7a0f3870a1 Wed, 19 Mar 2025 07:00:00 +1100 2417 advertising, creative strategy, creative agency, brand, coca cola, marketing, global marketing, creativity, brand strategy, ideas, business 10 false The ROI of doing good: Can brand purpose drive growth? The ROI of doing good: Can brand purpose drive growth? Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Lindsay Rogers, Natalie Placko) c24755c2-d479-4a96-a711-e24c3ccafa29 Thu, 20 Feb 2025 14:00:00 +1100 2566 9 false Less words, more action: Developing a high performing marketing team Less words, more action: Developing a high performing marketing team Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Toni Westlake, Lindsay Rogers) b37e5963-da50-472a-a46c-86857df44444 Thu, 23 Jan 2025 07:00:00 +1100 3534 advertising, creative agency, campaign, brand, teamwork, marketing, brand strategy, agency, business 8 false Breaking conventions: Sweating assets to drive growth Breaking conventions: Sweating assets to drive growth Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Tom Dusseldorp, Lindsay Rogers) bcc64acf-6f16-443a-83c5-ebbf8e12f789 Mon, 23 Dec 2024 14:58:02 +1100 2359 advertising, brand, marketing, entrepreneur, agency, business 7 false Advertising agency to private equity: Building a brand on the same team Advertising agency to private equity: Building a brand on the same team Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Brian Wakabayashi, Lindsay Rogers) 99dfced1-4e34-48ce-8a8b-a0c7b2a026f1 Mon, 02 Dec 2024 10:00:00 +1100 2644 creative agency, brand, marketing, private equity, brand strategy, agency, business 6 false From VC to cultural cornerstones: Building a brand around community From VC to cultural cornerstones: Building a brand around community In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations.

https://www.blackbird.vc/foundation
https://www.chello.com.au/

Tell us what you think of this episode!

]]> In this episode of The Brand Hunch podcast, we chat with Joel Connolly, Creative Director & Head of Blackbird Foundation at Blackbird Ventures. Founded in 2012, Blackbird has grown from a trio of dreamers to over 60 masterminds, with more than half being women—how's that for breaking the mold? We uncovered Joel’s creative genius at the Sunrise festival in Sydney, brilliantly curated by him and his team. Tune in to hear how Joel leans into the power of community, purpose and sparking conversations.

https://www.blackbird.vc/foundation
https://www.chello.com.au/

Tell us what you think of this episode!

]]> ceri@chello.com.au (Joel Connolly, Lindsay Rogers) 4989a4ba-06e4-4ce3-86d4-443faf2a9c0c Mon, 21 Oct 2024 16:05:35 +1100 2099 advertising, start ups, creative agency, marketing, events, creativity, venture capitalist, vc, branding 5 false Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation Scaling a brand and retaining its roots: A Founder & Head of Marketing in conversation Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Dee Wescombe, Tushar Menon, Lindsay Rogers) 6ed10993-42d1-4d43-b4b2-5460cc836729 Thu, 26 Sep 2024 00:00:00 +1000 1852 advertising, fitness, start ups, brand, marketing, brand identity, business, food, founder 4 false Brand-building without borders: Global marketing as a globally remote team Brand-building without borders: Global marketing as a globally remote team Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Siobhan Hayes, Lindsay Rogers) c2175b75-bf67-4f0f-823a-50d616f6da51 Wed, 28 Aug 2024 11:00:00 +1000 2127 remote work, brand, teamwork, marketing, software, tech, business 3 false Giga to Nano: A CMO’s tale of crafting brands large and small Giga to Nano: A CMO’s tale of crafting brands large and small Tell us what you think of this episode!

]]> Tell us what you think of this episode!

]]> ceri@chello.com.au (Toby McKinnon, Lindsay Rogers) 648d34f9-12dd-4340-aaaa-941dc29b4108 Fri, 19 Jul 2024 18:15:00 +1000 2299 advertising, ai, brand, marketing, brand identity, design, brand strategy, business, branding 2 false Global flavours, local savours: Crafting global brands locally Global flavours, local savours: Crafting global brands locally Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region.

Tell us what you think of this episode!

]]> Join Chello’s Co-founder and Managing Director Lindsay Rogers as she chats with Klaviyo’s Senior Marketing Director, Robin Marchant about building great global brands locally. Get ready for an exciting deep dive into the world of tech marketing, what it takes to build a great team, and what he’s learnt working across the Asia Pacific region.

Tell us what you think of this episode!

]]> ceri@chello.com.au (Robin Marchant, Lindsay Rogers) cfa8c09b-1cb5-48af-a731-3cdcd1822ebf Fri, 21 Jun 2024 10:00:00 +1000 2267 advertising, creative agency, brand, marketing, brand strategy, agency 1 false