Rachel takes on email marketing this week — and she's not shy about it: she's not a fan of receiving it, even though she knows exactly how to run a campaign. She draws a hard line between scraping or buying email lists (don't) and the real, opted-in exchange that makes email marketing worth doing in the first place. From there, she makes her case for SMS and WhatsApp messaging as the channels marketers are sleeping on — pointing to open rates north of 90% and the discipline that comes from having to write short and sharp. Plus: a listener poll heading to the WhatsApp community, and why you should really just text her instead of leaving a voicemail.

Join the WhatsApp community and weigh in on this week's poll: are you actually a fan of receiving email marketing?

And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
 Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/

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Rachel Moore discusses the paradox of AI in the workplace, highlighting how AI mistakes are often overvalued compared to human expertise, and emphasizing the importance of valuing human employees in the age of AI.

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And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore reacts to a viral video by GenSpark AI showcasing AI's attempt to run a lemonade stand, highlighting the limitations and humorous failures of AI in real-world scenarios.

This episode explores the implications for marketers and the importance of human oversight in AI applications.

"Making a hundred dollars is the goal"

"Scaling AI is more complex than it seems"

"Humans are still needed in the AI era"

Chapters

00:00 Introduction to the video and its relevance to marketing

02:18 Setup of the lemonade stand challenge with AI

03:42 The goal of making a hundred dollars and its significance

05:22 AI companies' promotion and the reality of AI limitations

07:32 The manual effort involved in AI-driven projects

09:54 The misconception that reading a book or transcript equals expertise

12:05 Scaling challenges of AI in practical scenarios

15:07 The human experience and frustration with AI failures

20:02 The cost and resource implications of AI projects

22:50 AI's decision-making and reasoning capabilities

29:42 The perception of AI versus human oversight

39:25 Lessons learned and future implications for marketers

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And... hang in there.

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore discusses the importance of scheduling and content calendars in marketing, emphasizing how strategic planning enhances effectiveness and coordination in marketing efforts.

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And... hang in there.

Chapters

00:00 Introduction to the importance of scheduling in marketing

01:56 Why timing matters in content publishing

03:45 Content calendars as a tool for coordination

07:06 Misconceptions about spontaneity in marketing

07:36 The purpose and intent behind scheduling

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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In this episode of Marketers Barely Managing, Rachel Moore explores the challenges and opportunities of managing marketing tools and the importance of curiosity and adaptability in the marketing profession.

Join the WhatsApp community

And... hang in there.

Chapters

00:00 Introduction: Managing Marketing Tools and Mindset

02:15 Variety of Marketing Tools and Preferences

04:14 The Role of AI and Curiosity in Marketing

05:15 Curiosity as a Vital Trait for Marketers

06:14 Adapting to Rapid Technological Changes

07:12 Encouragement and Final Thoughts

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore vents about weaponized incompetence (and if you've worked with Rachel and feel targeted, she's probably talking about you). Also why do people managers fear confrontation when that's their whole freakin' job?

Join the WhatsApp community to carry on the catharsis and commiserating beyond the episode.

Takeaways

Repeatedly explaining the same information wastes time and resources.

Weaponized incompetence is a common tactic to avoid work.

Clear documentation and communication can mitigate inefficiencies.

Confronting issues directly can improve working relationships.

Knowing when to escalate or address problems is crucial.

Chapters

00:00 Introduction and overview of workplace inefficiencies

01:02 Rachel discusses the frustration of repeated instructions

02:01 The concept of weaponized incompetence explained

03:27 Dealing with unmotivated or unwilling colleagues

04:54 The importance of clear communication and documentation

06:19 Handling conflicts with managers effectively

07:48 The value of confrontation and setting boundaries

08:39 Encouragement to connect and share experiences in community

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore explores the challenges marketers face when promoting themselves, sharing personal anecdotes and practical insights on self-marketing, confidence, and leveraging metrics.

Come on over to commiserate on our WhatsApp community!

Chapters

00:00 Introduction: Why Marketers Struggle with Self-Promotion

02:24 Rachel's Personal Experience with Conference Activation

04:51 The Paradox of Marketers' Creativity and Self-Promotion Challenges

07:33 Barriers to Self-Marketing: Legal, PR, and Confidence

08:22 Encouragement and Final Tips for Better Self-Promotion

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel discusses the magic of scheduling and the misconceptions around marketers being always on. It highlights the use of scheduling tools beyond marketing and the need for setting realistic response expectations.

Join the WhatsApp community to carry on the catharsis and commiserating beyond the episode.

Takeaways

• Scheduling tools are used beyond marketing
• Realistic response expectations are necessary

Chapters

• 00:00 The Magic of Scheduling
• 02:23 Misconceptions About Marketers Being Always On
• 04:10 Setting Realistic Response Expectations
• 07:57 The Power of Voice Notes

Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488

Artist: http://incompetech.com/

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Rachel Moore shares her insights on the realities of marketing, the challenges of working with non-marketers, and how to navigate the emotional landscape of the profession. This episode offers encouragement and practical advice for marketers facing everyday frustrations.

00:00 Introduction and the purpose of the podcast

02:00 Why non-marketers often misunderstand marketing

03:56 The importance of strategic thinking over emotional reactions

05:48 Managing workload and saying no diplomatically

07:06 The emotional toll and underappreciation of marketers

08:03 Encouragement and support for marketing professionals

Join the WhatsApp community

And... hang in there.

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