Just Trust Me Marketing Podcast

Casa Bonita Feeds Us FOMO Marketing

Thu, 19 Sep 2024 06:45:55 -0600

In this episode of the Just Trust Me Marketing Podcast, the three hosts discuss the concept of FOMO (Fear of Missing Out) and how it drives marketing strategies. Rachel, despite dealing with a hoarse voice, shares her experiences and introduces co-hosts Elizabeth Allen and Anh Nguyen. They explore the success story of Casa Bonita, a restaurant in Denver revitalized by South Park creators Trey Parker and Matt Stone, which leveraged FOMO effectively. The hosts also discuss other FOMO-driven marketing examples, such as Le Creuset's factory-to-table events and share personal instances of falling for marketing tactics.

Introducing Marketing Therapy with guest Chelsea Newton, Colorado bisexual queer sex therapist

Thu, 12 Sep 2024 17:04:12 -0600

In this episode, viewers are introduced to a live stream of 'Marketing Therapy,' featuring discussions on marketing complexities for a private sex therapy practice. Chelsea Newton, a Colorado-based sex therapist, joins hosts Rachel Moore and Elizabeth Allen to discuss the challenges of reaching her ideal clients through marketing efforts while navigating HIPAA restrictions. The hosts provide actionable strategies related to social media use, video content, and targeted outreach to LGBTQIA+ communities. Key themes include SEO utilization, maintaining client privacy, and the importance of word-of-mouth referrals.

Very Cutesy Marketing Copy in a Currys Ad

Sat, 07 Sep 2024 12:09:05 -0600

Just Trust Me, It's Demure AF

Get ready for a masterclass in marketing as we kick off Season 3 of the 'Just Trust Me Marketing Podcast.' Your host, Rachel Moore, and co-hosts Elizabeth Allen and Tanya Ballard Brown delve into all things marketing, from Gen Z slang to being on fleek (lol) with the latest trends. They break down Curry's viral ad campaign, discuss the nuance of marketing copy, and share personal stories of being 'got' by ads. Plus, you'll get insider tips on audience engagement, new podcast segments, and the lowdown on supporting the show. Also, watch out for a special upcoming live stream 'Marketing Therapy,' where marketers help a Denver therapist with her promotional game. Tune in for a hilarious, insightful, and unbelievably 'demure' episode!

Got a marketing topic you want us to tackle in a future episode? Email us at justtrustme@butwaittheresmoore.com.

Support the show to do all the trustworthy, marketing things along the way.

Links you might like:

Currys viral video ad

knowyourmeme.com

Agorapulse (try free) for social media management

Reclaim (free) for calendar and task management

00:00 Cold Open

00:17 Intro + Houekeeping + How to Connect with the Show

04:03 Good Marketing?

17:05 How to Market Trust: copy

There's No Mac in This Cheesy Episode

Fri, 26 Jul 2024 16:17:43 -0600

This is the end. This is the end, our friends. But only for season 2 of Just Trust Me. We’ll be back in September to bring you all the marketing goodies your little heart could desire. In the meantime, join us for our latest episode. We discuss the marketing world equivalent to that nightmare of showing up to class nekkid. We talk about how California Pizza Kitchen took the mac out of mac and cheese… and it somehow worked. And we all know you wait with bated breath every week to learn how we got got. Listen today and find out!

Show links:

Article about California Pizza Kitchen mac & cheese debacle

Garage Gremlin’s original video

CPK/Chef Paul’s response

Garage Gremlin’s follow up video

Ethereal eyeshadow by Adriana Nichole Cosmetics

CAKES Body silicone inserts

00:00 Cold Open

00:16 Marketing-y Things

13:14 Good Marketing?

25:15 We Got Got

Did you know there's more than just this audio file? Visit ⁠⁠But Wait, There's Moore⁠⁠ for more episodes, transcripts, and additional shows you can binge for good times.

Sticker Mule Goes Ass-First into Political Marketing

Thu, 18 Jul 2024 15:15:21 -0600

Well, this sure was a wild week in the world of marketing! Elizabeth and Rachel spend a decent amount of time wondering just wtf Sticker Mule was thinking. Tanya joins us again to talk about brands leveraging the bad business decisions of their competitors. And then we discuss cat poop, bras, and the siren song of Amazon Prime. We can’t wait to see what insanity next week brings!

00:00 Cold Open

00:13 Intro

10:29 Sticker Mule Kicks Its Own Ass

34:58 Good Marketing?

48:35 We Got Got

Show links:

TikTok Shop cat litter scoop
Soma wireless bras

Did you know there's more than just this audio file? Visit ⁠But Wait, There's Moore⁠ for more episodes, transcripts, and additional shows you can binge for good times.

Cannes You Draw a Ketchup Bottle?

Sat, 13 Jul 2024 13:40:58 -0600

When one thinks of the Cannes Lions Festival of Creativity, who doesn’t think of our intern peeing on the carpet. But after that got cleaned up, we talked about the confusion of a perfume ad. And then we, of course, talked about how we got got… today and in the future. We think we’re a good time so don’t miss out on next week’s episode

Show links:

Cannes Lions Festival of Creativity

Is it a perfume ad?

Journee trips

All Abbey Roads Lead to Emergency Pedicures

Mon, 08 Jul 2024 19:08:04 -0600

The band’s back together! Elizabeth and Rachel talk about how some brands made pride a big bummer this year. Then Tanya finally joins us after an “emergency pedicure” to discuss Fashion Nova’s Good Marketing Question Mark. After an unpaid ad for Pretty Foots (which Elizabeth determined was the product Baby Foot after a concerning Google search), the ladies explain just how they got got this week. Join us next week at the same bat time, same bat channel to see what the marketing world has gotten up to since.

Show links:

Meltwatering Over Ryan Reynolds and Marketing Lessons

Fri, 28 Jun 2024 11:24:20 -0600

Unpacking the Meltwater Summit: Marketing Insights & New York Tales

**No paid endorsements are part of this episode.** Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds' marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel's own New York escapades.

Show links:

0:00 Opening Apology and Intro

00:47 Meltwater Summit Download

04:10 Joy as the North Star

06:29 Conflict Resolution

09:22 FASTvertising

15:27 Power of Stories - Size Matters Not

19:25 Marketing to GenZ

23:48 Production Quality

25:46 Reddit communities

28:00 Keynotes at marketing conferences

32:01 I Got Got

There Be Dragons and SkyNet and Shiny Shoes There

Thu, 20 Jun 2024 16:50:25 -0600

Rachel Moore and Tanya Ballard Brown explore the wild world of marketing in this episode of Just Trust Me. From a mic-breaking moment to the spectacular dragon atop the Empire State Building, they chat about the intriguing partnership between Apple and OpenAI, the WWDC, and the futuristic integration of AI into our everyday lives. Tanya considers a tempting pair of Aerosoles shoes while Rachel dives into Denver’s legendary Casa Bonita. And we're all looking upward to the massive dragon curled around the top of the Empire State Building to celebrate Season 2 of House of the Dragon!

Show Links:

Apple vs. Android market share in U.S. and Global

Forbes.com: Apple's Deal with OpenAI

X post about House of the Dragon atop the Empire State Building

Tanya's Aerosole Shoes

00:00 Cold Open

05:14 Apple Gets It On with OpenAI

20:09 Good Marketing?

36:56 We Got Got

We're All Melting at Library Marketing

Thu, 13 Jun 2024 15:54:21 -0600

Ghosted by Tanya this week, Rachel and Elizabeth dream about what it’d be like to have pink Target baskets. Elizabeth schools Rachel on the Kendrick vs Drake beef and how a town library used it to participate in some Good Marketing™. And Elizabeth confesses all the ways in which she Got Got. Come back next week to keep the ladies company as Elizabeth heads to the British Isles for a wee spell.

0:00 Intro and Kylie Cosmetics

16:49 Ad Break 1

17:19 A Library, Kendrick, and Drake

30:25 Ad Break 2

30:57 We Got Got

Opting Out of Canva Cringe

Thu, 06 Jun 2024 18:02:18 -0600

We’re back to ring in a new season of Just Trust Me!

00:14 Empathetic Marketing via Opt-Out Options

21:24 That's a Rap on Canva Create... Huh

34:38 We Got Got

As the ladies get back into the swing, we discuss how brands are handling sensitive subject matter as people begin to demand higher EQs from companies looking for their money. Spurred on by Tanya’s favorite question, “Good Marketing, Question Mark”, we talk about whether or not Canva created an outbreak of second-hand embarrassment or a fun little viral moment. And as always, we chat about how we recently got got by the geniuses of social media. It’s been too long, but we’re thrilled to be back, gossiping about The Wild World of Marketing.

Butterbean's Birthday, Books, and Foolish Brands

Fri, 05 Apr 2024 07:57:01 -0600

Tanya’s publishing extraordinaire sister-in-law Jo Dodd joins the ladies this week as we discuss the branding minefield that is April Fool’s Day. And Just Trust Me’s favorite intern Butterbean Ballard Brown reminds us (repeatedly) that it’s her birthday as we discuss the world of children’s book publishing and the unknown realities of menopause. And Tanya yet again makes overtures to proclaimed actor, Jeffrey Wright. It wouldn’t be an episode of Just Trust Me without it!

Drop your two cents (or more) about QR codes and anything else we discussed on our ⁠⁠website⁠⁠.

To Scan or Not to Scan, That is the Question

Sun, 31 Mar 2024 19:24:14 -0600

Elizabeth FINALLY leaves Target to hit up the gym. The ladies inventory their Converse sneakers (while shamelessly begging for some swag). Whether it’s weddings, hotels, or bars… we discuss the importance of The Vibes™. And our lucky listeners get blessed with all our thoughts on the magic of QR codes… what we should look out for and what might be in store. Join us for another episode as we talk about the good, bad, and ugly of marketing.

Drop your two cents (or more) about QR codes and anything else we discussed on our ⁠website⁠.

I'll Get You, My AI Acolytes, And Your Little Dog, Too!

Thu, 21 Mar 2024 22:55:47 -0600

In our post-St. Paddy’s Day episode, Elizabeth tells a fun-slash-terrifying tale of how her grandma once “celebrated” the holiday and we discuss how ingrown toenails can be a sign that you don’t quite have “the luck of the Irish”.

A recurring theme on both the podcast and in marketing in general, we discussed the use of AI in our professional lives and how some mega-companies like Cisco have invested in the future of the technology. We also discussed our food-ish Got Gots and the scourge of pet spite poops.

Plus our featured marketing guest is Anh Nguyen, who shares why trust in marketing for non-profits is a whole 'nother animal from regular B2B marketing.

You can’t chance missing a minute of this episode! Tell us all the things you're thinking on our website.

Kate Middleton's World of Pure Imagination

Sat, 16 Mar 2024 10:55:46 -0600

Unsurprisingly, this episode features copious discussion of the “Where is Kate Middleton?” scandal. Theories, conspiracies, and commentary on how badly the Royal Family messed this up abound. But we also weigh in on the hilarious disaster that was The Willy Wonka Chocolate Experience in Glasgow and where the responsibility lies in this new world of AI. Some discussion was had about Delta’s horrible timing in increasing checked-bag prices right as people wait for Boeing airplanes to fall out of the sky (and a whistleblower mysteriously turns up… not so alive). And we have some thoughts on HP leaning hard into the subscription service trend for their mediocre printers. You know you need to hear our thoughts on all of these vitally important topics!

Never Surrender Your Handle, Shaq

Thu, 14 Mar 2024 13:41:26 -0600

This week, while we were “hurkle durkle-ing” ( we suggest you look it up and immediately add it to your vocabulary), the ladies had a great talk about all the ways Daylight Savings time is keeping us from being great. We finally got around to ranking on Donald Trump’s $400 gold sneakers, talked about the viral ExxonMobile TikTok prank (we know… we were shocked to see those words together too), and shared a little trivia about the very first verified celebrity on social media (you have to listen to find out)!

We also spent some time ranting about the scourge of MLMs posing as real marketing roles and how AT&T fumbled the bag with their outage. And of course we talked about Tanya’s undying love for Jeffrey Wright. It’s not an episode of “Just Trust Me” if we don’t!

Get the full transcript and the ability to comment to your heart's content on our website.

Reesa Teesa Deserves a Junior Bacon Cheeseburger and More

Thu, 07 Mar 2024 08:27:32 -0700

Strap in, folks, because this episode is a wild ride from pandemic grocery delivery tales with Instacart, adventures at Target, and an unapologetic dive into Amazon Prime's allure. We've got Tanya revealing her secret four-day stint at Wendy’s and some spicy takes on their controversial dynamic pricing. Plus, get the deets on the viral Reesa Teesa saga that took TikTok by storm and what it all could mean for the future of storytelling in marketing.

If that’s not enough, we’re also serving up side chats on baked potato cravings, the art of crafting irresistible headlines, and not one, but two nostalgic trips down Rose Nyland lane. Ready for a hearty helping of chuckles? Dive into the delightful chaos that is this episode. Brand shoutouts include Target, Amazon Prime, TikTok, Delta, and, dare we say, a bougie dog with a penchant for exclusive treats.

New episodes every Thursday

Wed, 06 Mar 2024 06:59:37 -0700

A quick note from show producer Rachel Moore.

Follow Just Trust Me podcast on TikTok, Instagram, and now on Threads @justtrustmepodcast

Genie Plus in a Bottle of Mielle

Wed, 28 Feb 2024 07:20:00 -0700

In this episode of 'Just Trust Me', the gang gets real about everything from the wild journey of job searching in today's tech-driven market to the strangely addictive world of AI and LinkedIn job postings. They also share their personal 'We Got Got' stories, proving even the savviest of us fall for clever marketing tricks (ever heard of Mafaldine Pasta or Miele Rosemary Mint oil?). Pop culture references are sprinkled throughout, with discussions around popular TikTok creators, colorful excerpts from their daily feeds, and some laugh-out-loud anecdotes about influencer power versus professional authority. Buckle up for a rollercoaster ride through some hot-button issues like online trust and the ethics of companies supporting controversial causes.

The Room Where It's Happening

Tue, 27 Feb 2024 10:52:48 -0700

FIRST EPISODE DROP of the Just Trust Me Podcast. Hosted by Elizabeth Allen, Rachel Moore, and Tanya Ballard Brown.

From cowboy hats to friendship bracelets, what are Bey and Tay up to? Is Valentine’s Day for all brands? Is Elmo our new therapist? And is Charlotte Tilbury just messing with us? Join Rachel, Tanya, and Elizabeth as they discuss the wide world of marketing and how it drives the culture!