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  <title>Profitable Practice Podcast</title>

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  <description><![CDATA[<p><b>The Profitable Practice</b> is a podcast for accountants who want to build firms that are profitable, sustainable, and worth owning.</p><p><br></p><p>Hosted by Emily Moore, owner of Bean Countery, each episode explores the real work of entrepreneurship: pricing, clients, systems, people, profit, leadership, and the decisions that turn accounting skills into a thriving business.</p><p><br></p><p>Along the way, we’ll talk openly about capitalism, free markets, and the incredible opportunity accountants have to create value, build wealth, serve businesses, and participate boldly in the economy.</p><p>You already know how to do the accounting. <b>The Profitable Practice</b> is about building the business.</p>]]></description>
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    <itunes:title>Profitable Practice Ep. 2: Don&#39;t Own a Job, Own a Business</itunes:title>
    <title>Profitable Practice Ep. 2: Don&#39;t Own a Job, Own a Business</title>
    <itunes:summary><![CDATA[What if leaving your accounting job didn’t actually make you a business owner: it just gave you a new job with a much more demanding boss? In Episode 2 of Profitable Practice, Emily explores the difference between monetizing your accounting skills and building an actual business: an asset capable of creating value beyond your own labor. We’ll look at how systems, delegation, and intentional growth expand a firm’s productive capacity (and how that growth can ripple far beyond the owner through...]]></itunes:summary>
    <description><![CDATA[<p>What if leaving your accounting job didn’t actually make you a business owner: it just gave you a new job with a much more demanding boss?</p><p>In Episode 2 of <b>Profitable Practice</b>, Emily explores the difference between monetizing your accounting skills and building an actual business: an asset capable of creating value beyond your own labor.</p><p>We’ll look at how systems, delegation, and intentional growth expand a firm’s productive capacity (and how that growth can ripple far beyond the owner through jobs, opportunity, stronger businesses, and stronger communities). Along the way, we’ll look at the remarkable story of Madam C. J. Walker and add Michael Gerber’s <em>The E-Myth Revisited</em> to the Profitable Practice Library.</p><p>Because the goal isn’t necessarily to build a bigger practice.</p><p>It’s to intentionally build one that’s worth owning.</p>]]></description>
    <content:encoded><![CDATA[<p>What if leaving your accounting job didn’t actually make you a business owner: it just gave you a new job with a much more demanding boss?</p><p>In Episode 2 of <b>Profitable Practice</b>, Emily explores the difference between monetizing your accounting skills and building an actual business: an asset capable of creating value beyond your own labor.</p><p>We’ll look at how systems, delegation, and intentional growth expand a firm’s productive capacity (and how that growth can ripple far beyond the owner through jobs, opportunity, stronger businesses, and stronger communities). Along the way, we’ll look at the remarkable story of Madam C. J. Walker and add Michael Gerber’s <em>The E-Myth Revisited</em> to the Profitable Practice Library.</p><p>Because the goal isn’t necessarily to build a bigger practice.</p><p>It’s to intentionally build one that’s worth owning.</p>]]></content:encoded>
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    <itunes:author>Emily Moore</itunes:author>
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    <itunes:title>Profitable Practice Ep. 1: Why Accountants Should Be Capitalists</itunes:title>
    <title>Profitable Practice Ep. 1: Why Accountants Should Be Capitalists</title>
    <itunes:summary><![CDATA[What if accountants stopped simply keeping score for capitalism, and started fully participating in it? In the debut episode of The Profitable Practice, Emily explores why accountants are uniquely equipped for entrepreneurship, why profit isn’t a dirty word, and how building a profitable practice can create value, opportunity, and greater freedom. It’s time to get off the sidelines and into the game. ]]></itunes:summary>
    <description><![CDATA[<p>What if accountants stopped simply keeping score for capitalism, and started fully participating in it? In the debut episode of <em>The Profitable Practice</em>, Emily explores why accountants are uniquely equipped for entrepreneurship, why profit isn’t a dirty word, and how building a profitable practice can create value, opportunity, and greater freedom. It’s time to get off the sidelines and into the game.</p>]]></description>
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    <itunes:author>Emily Moore</itunes:author>
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  <psc:chapter start="2:27" title="From Employee to Entrepreneur" />
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  <psc:chapter start="6:09" title="You Are the Market" />
  <psc:chapter start="7:31" title="Defining a Profitable Practice" />
  <psc:chapter start="9:58" title="Join the Community &amp; Sign Off" />
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