Welcome to Lucid, the podcast exploring podcast growth, monetization, and advertising.

Founded by Reuben Bester after more than a decade working in the podcast industry, Lucid exists to make podcast advertising simpler for everyone involved.

For podcasters, that means creating new opportunities to monetize their audience and grow their show by reaching listeners through other relevant podcasts.

For businesses, it means making it easier to reach engaged podcast audiences with advertising designed to drive growth and sales.

On the Lucid podcast, we’ll explore the strategies, ideas, trends, and people shaping the podcast advertising industry. What works, what doesn’t, and where it’s heading next.

Whether you want to grow a podcast, monetize a podcast, or grow a business through podcast advertising, you’re in the right place.

Welcome to Lucid.