Own Your Firm: Why We’re Starting This Podcast and What to Expect

AJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidation, acquisitions, and AI. Planned topics include running firms effectively, bridging CAS and tax perspectives, light current events, listener questions, and pulling discussions from Logan’s accounting firm owner community, Counter, plus possible product/tech reviews and a “random” segment. They share brief personal backgrounds: both are Christian dads with three kids; AJ (32) worked at small and large firms, including niche dental accounting, now owns a firm with partners and does consulting; Logan (35) runs The Graff Tax Co. (founded 2020), creates content, and built Counter to about 280 members.

00:00 Podcast Kickoff

00:49 Why Own Your Firm

02:12 Firms That Dont Own You

04:11 Planned Segments And Reviews

08:27 From Job To Business Owner

12:15 Meet AJ Background Story

16:53 Meet Logan Counter And Firm

19:17 Future Ideas And Wrap Up