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  <title>The Thornton Edge</title>

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  <copyright>© 2026 The Thornton Edge</copyright>
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  <itunes:author>Tony Thornton</itunes:author>
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  <description><![CDATA[<p><b>The Thornton Edge Podcast</b> brings real talk, sharp insights, and proven strategies to fence professionals who want to build stronger, more profitable businesses. Hosted by industry veteran Tony Thornton, each episode delivers practical advice, honest conversations, and the experience you need to gain an edge in the fence industry.</p>]]></description>
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    <itunes:title>Hiring the Right People</itunes:title>
    <title>Hiring the Right People</title>
    <itunes:summary><![CDATA[In this episode of The Thornton Edge, Tony Thornton tackles one of the biggest challenges facing growing fence companies: Hiring the right people. Finding someone to fill a position is easy—finding someone who fits your culture, shares your standards, and can help move your company forward is where the real work begins. Tony breaks down what business owners should look for when building their team, why the wrong hire can cost far more than a paycheck, and how intentional hiring can create str...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing growing fence companies: <b>Hiring the right people</b>. Finding someone to fill a position is easy—finding someone who fits your culture, shares your standards, and can help move your company forward is where the real work begins.</p><p>Tony breaks down what business owners should look for when building their team, why the wrong hire can cost far more than a paycheck, and how intentional hiring can create stronger crews, better leadership, greater accountability, and a healthier company culture.</p><p>If you’re ready to stop simply filling seats and start building a team that can grow with your business, this episode is for you.</p><p><b>Hire smarter. Build stronger. Lead better.</b></p>]]></description>
    <content:encoded><![CDATA[<p>In this episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing growing fence companies: <b>Hiring the right people</b>. Finding someone to fill a position is easy—finding someone who fits your culture, shares your standards, and can help move your company forward is where the real work begins.</p><p>Tony breaks down what business owners should look for when building their team, why the wrong hire can cost far more than a paycheck, and how intentional hiring can create stronger crews, better leadership, greater accountability, and a healthier company culture.</p><p>If you’re ready to stop simply filling seats and start building a team that can grow with your business, this episode is for you.</p><p><b>Hire smarter. Build stronger. Lead better.</b></p>]]></content:encoded>
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    <itunes:author>Tony Thornton</itunes:author>
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    <pubDate>Mon, 07 Sep 2026 06:00:00 -0500</pubDate>
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    <itunes:title>Pricing for Profit</itunes:title>
    <title>Pricing for Profit</title>
    <itunes:summary><![CDATA[Episode 1: Pricing for Profit In this premiere episode of The Thornton Edge, Tony Thornton tackles one of the biggest challenges facing fence contractors: pricing for profit instead of racing to the bottom. Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering yo...]]></itunes:summary>
    <description><![CDATA[<p>Episode 1: Pricing for Profit</p><p>In this premiere episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing fence contractors: <b>pricing for profit instead of racing to the bottom</b>.</p><p>Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.</p><p><b>The Thornton Edge</b> is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.</p><p>If you’re ready to stop competing on price and start building a business based on value, <b>Pricing for Profit</b> is an episode you won’t want to miss.</p>]]></description>
    <content:encoded><![CDATA[<p>Episode 1: Pricing for Profit</p><p>In this premiere episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing fence contractors: <b>pricing for profit instead of racing to the bottom</b>.</p><p>Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.</p><p><b>The Thornton Edge</b> is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.</p><p>If you’re ready to stop competing on price and start building a business based on value, <b>Pricing for Profit</b> is an episode you won’t want to miss.</p>]]></content:encoded>
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    <itunes:author>Tony Thornton</itunes:author>
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    <pubDate>Mon, 31 Aug 2026 06:00:00 -0500</pubDate>
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    <title>Pricing for Profit</title>
    <itunes:summary><![CDATA[Episode 1: Pricing for Profit In the premiere episode of The Thornton Edge, Tony Thornton tackles one of the biggest challenges facing fence contractors: pricing for profit instead of racing to the bottom. Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering you...]]></itunes:summary>
    <description><![CDATA[<p>Episode 1: Pricing for Profit</p><p>In the premiere episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing fence contractors: <b>pricing for profit instead of racing to the bottom</b>.</p><p>Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.</p><p><b>The Thornton Edge</b> is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.</p><p>If you’re ready to stop competing on price and start building a business based on value, <b>Pricing for Profit</b> is an episode you won’t want to miss.</p>]]></description>
    <content:encoded><![CDATA[<p>Episode 1: Pricing for Profit</p><p>In the premiere episode of <b>The Thornton Edge</b>, Tony Thornton tackles one of the biggest challenges facing fence contractors: <b>pricing for profit instead of racing to the bottom</b>.</p><p>Tony breaks down why being busy doesn’t always mean being profitable and challenges contractors to understand the true costs behind every job—including labor, overhead, equipment, marketing, insurance, and the expenses that are easy to overlook. He also discusses why constantly lowering your price to compete can hurt your company and why knowing your numbers allows you to make confident, strategic pricing decisions.</p><p><b>The Thornton Edge</b> is about real-world fence industry experience, practical business advice, and helping contractors build stronger, more profitable companies.</p><p>If you’re ready to stop competing on price and start building a business based on value, <b>Pricing for Profit</b> is an episode you won’t want to miss.</p>]]></content:encoded>
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    <itunes:author>Tony Thornton</itunes:author>
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    <pubDate>Wed, 26 Aug 2026 18:00:00 -0500</pubDate>
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