Sun, 23 Aug 2026 21:48:30 -0400 en-us © 2026 The Business of Music yes b27e041f-2524-5675-82e6-2676daaea064 Professor Sherida Santiago episodic false How does music move from a creative idea to a profitable and sustainable business? In The Business of Music, Professor Sherida Santiago explores the people, systems, technologies, and decisions that shape today’s music industry. Students will examine production, distribution, marketing, touring, licensing, royalties, artist management, finance, and emerging technologies, and learn how music is created, protected, promoted, monetized, and delivered to audiences worldwide.

]]> Buzzsprout (https://www.buzzsprout.com) Professor Sherida Santiago https://storage.buzzsprout.com/2z2xyz6iq5yrzjbs7vc0o5zipz8l?.jpg Course Introduction: Where Music Meets Money Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.

]]> Music may begin with creativity, but careers are built through strategy, ownership, relationships, execution, and informed business decisions. This introduction reveals the industry behind the sound and prepares students to examine how music moves from an idea to an audience and from attention to income.

]]> Buzzsprout-19690425 Sun, 23 Aug 2026 21:00:00 -0400 259 trailer false