In this episode of Life’s Work with Dr. Payne, Dr. Rebecca Payne sits down with Jeffrey Ornstein, Founder and CEO of J/Brice Design International, to explore the mindset behind more than three decades of entrepreneurship, creativity, and international success.

Jeffrey shares how he launched his own firm at just 28 years old, worked 80- and 90-hour weeks to establish himself, and learned to trust his instincts in an industry where there is rarely one objectively "right" answer. From borrowing a typewriter to announce the launch of his business to eventually taking on major hospitality projects around the world, his story is one of persistence, self-belief, and an unwillingness to let adversity determine what was possible.

Rebecca and Jeffrey also explore the experiences that shaped his confidence long before he became an entrepreneur. Jeffrey reflects on growing up as one of four brothers, learning to stand up for himself, and refusing to allow other people's expectations to define who he could become.

The conversation goes beyond professional achievement to examine the sacrifices behind success, the responsibility that comes with leadership, the balance between confidence and ego, and why being able to communicate your vision can be just as important as having talent.

Ultimately, Jeffrey shares the value he hopes will define his legacy: integrity. For him, success isn't simply about the projects he's built or the places his career has taken him. It's about doing what you say you're going to do, treating people well, giving back, and refusing to take shortcuts.

This is a conversation about what happens when confidence, creativity, resilience, and integrity come together—and what it really takes to build a life and career on your own terms.