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  <title>Safe to Succeed</title>

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  <copyright>© 2026 Safe to Succeed</copyright>
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  <itunes:author>Melissa Sheffield</itunes:author>
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  <description><![CDATA[<p>Creating YOUR version of Success - the kind that feels as good on the inside, as it looks on the outside.</p><p><br></p><p>For the woman who left her 9-5 for more freedom and alignment, but still has that empty and dis-satisfied feeling.&nbsp;</p><p><br></p><p>I'm here to help you get clear on what success really means to you, and help you make subconscious shifts so you can get out of your own way - to run a businesses you are proud of, and live the life you actually want to live.</p>]]></description>
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  <itunes:keywords>Subconscious Success, Success, Imposter Syndrome, Self Trust, Women in Business, Mindset,  Confidence, Personal Growth, NLP, Hypnotherapy, Success Mindset, Women Entrepreneurs</itunes:keywords>
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    <itunes:name>Melissa Sheffield</itunes:name>
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     <title>Safe to Succeed</title>
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    <itunes:title>Why Money is Never Enough to Feel Fulfilled</itunes:title>
    <title>Why Money is Never Enough to Feel Fulfilled</title>
    <itunes:summary><![CDATA[Money is never really the goal. It is always about what do you believe that money will get you, what will it give you that you don't have now. So when somebody tells me they want to earn five grand a month, ten grand a month, one hundred thousand a year, whatever the number is, I'm always curious about the answer to the question:  "What will change when you have it?" - Melissa Sheffield    In this episode of Safe to Succeed, Melissa Sheffield looks at why hitting your income goal ra...]]></itunes:summary>
    <description><![CDATA[<p><b>Money is never really the goal. It is always about what do you believe that money will get you, what will it give you that you don&apos;t have now.</b></p><p><b>So when somebody tells me they want to earn five grand a month, ten grand a month, one hundred thousand a year, whatever the number is, I&apos;m always curious about the answer to the question:</b></p><p><b><em> &quot;What will change when you have it?&quot;</em></b></p><p><b>- Melissa Sheffield </b></p><p><br/></p><p>In this episode of Safe to Succeed, Melissa Sheffield looks at why hitting your income goal rarely feels as good as you expected it to. </p><p>If you have set a bigger number, hit it, and felt  flat instead of successful, this episode explains why that happens and why it isn&apos;t about setting the wrong target.</p><p>Melissa breaks down why money amplifies whatever belief is already there rather than creating a new one, why your subconscious tracks safety rather than revenue, and how your Reticular Activating System filters what you notice based on what you already believe about yourself. </p><p>She also shares her Shift, Step, See framework, a practical way to start shifting the belief, instead of moving onto another income goal that is just as disappointing.</p><p>Follow or subscribe so the next episode comes straight to you- every Wednesday 5am, GMT</p>]]></description>
    <content:encoded><![CDATA[<p><b>Money is never really the goal. It is always about what do you believe that money will get you, what will it give you that you don&apos;t have now.</b></p><p><b>So when somebody tells me they want to earn five grand a month, ten grand a month, one hundred thousand a year, whatever the number is, I&apos;m always curious about the answer to the question:</b></p><p><b><em> &quot;What will change when you have it?&quot;</em></b></p><p><b>- Melissa Sheffield </b></p><p><br/></p><p>In this episode of Safe to Succeed, Melissa Sheffield looks at why hitting your income goal rarely feels as good as you expected it to. </p><p>If you have set a bigger number, hit it, and felt  flat instead of successful, this episode explains why that happens and why it isn&apos;t about setting the wrong target.</p><p>Melissa breaks down why money amplifies whatever belief is already there rather than creating a new one, why your subconscious tracks safety rather than revenue, and how your Reticular Activating System filters what you notice based on what you already believe about yourself. </p><p>She also shares her Shift, Step, See framework, a practical way to start shifting the belief, instead of moving onto another income goal that is just as disappointing.</p><p>Follow or subscribe so the next episode comes straight to you- every Wednesday 5am, GMT</p>]]></content:encoded>
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    <itunes:author>Melissa Sheffield</itunes:author>
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    <pubDate>Wed, 19 Aug 2026 05:00:00 +0000</pubDate>
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  <psc:chapter start="2:25" title="Welcome to Safe to Succeed" />
  <psc:chapter start="2:55" title="Money amplifies what&#39;s already there" />
  <psc:chapter start="5:23" title="Your best year can be your most anxious year" />
  <psc:chapter start="7:18" title="Your Reticular Activating System: your brain&#39;s filter" />
  <psc:chapter start="9:13" title="The Sliding Doors effect" />
  <psc:chapter start="11:04" title="How belief shapes your nervous system&#39;s response" />
  <psc:chapter start="13:20" title="Money is the vehicle, not the goal" />
  <psc:chapter start="16:46" title="Why knowing this doesn&#39;t change anything yet" />
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  <psc:chapter start="24:28" title="This week&#39;s identity step" />
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    <itunes:duration>1513</itunes:duration>
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    <itunes:episode>2</itunes:episode>
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    <itunes:title>What is Success, to you?</itunes:title>
    <title>What is Success, to you?</title>
    <itunes:summary><![CDATA[Success is a judgement you make every minute of every day, against a standard that either you or somebody else has decided.  And it's that set standard, that rule book that people don't look at. So whenever you catch yourself saying you want to be successful, the useful move is to unfreeze success and consider: "Successful according to who?"  and  “What do I think is successful?”  - Melissa Sheffield   Where did your definition of success actually come from?  In this ...]]></itunes:summary>
    <description><![CDATA[<p><b>Success is a judgement you make every minute of every day, against a standard that either you or somebody else has decided. </b></p><p><b>And it&apos;s that set standard, that rule book that people don&apos;t look at. So whenever you catch yourself saying you want to be successful, the useful move is to unfreeze success and consider:</b></p><p><b>&quot;Successful according to who?&quot;  and  “What do I think is successful?” </b></p><p><b>- Melissa Sheffield</b></p><p><br/></p><p>Where did your definition of success actually come from? </p><p>In this first episode of Safe to Succeed, Clinical Hypnotherapist and NLP practitioner Melissa Sheffield traces her own definition of success back to when she was eleven, and unpacks how deeply held beliefs about ambition, money and &quot;a useful job&quot; get absorbed in childhood, long before we&apos;re old enough to question them.</p><p>Mel walks through the three versions of success she&apos;s lived through: the checklist she grew up with, the bigger &quot;adulting&quot; checklist she swapped it for, and the intentional version she lives by now. Along the way she introduces three simple NLP tools, that help you catch when you&apos;re chasing someone else&apos;s idea of success rather than your own, and invites you to try free tools to get clear on your own version of success.</p><p>Subscribe to make sure you catch the new episode every Wednesday</p>]]></description>
    <content:encoded><![CDATA[<p><b>Success is a judgement you make every minute of every day, against a standard that either you or somebody else has decided. </b></p><p><b>And it&apos;s that set standard, that rule book that people don&apos;t look at. So whenever you catch yourself saying you want to be successful, the useful move is to unfreeze success and consider:</b></p><p><b>&quot;Successful according to who?&quot;  and  “What do I think is successful?” </b></p><p><b>- Melissa Sheffield</b></p><p><br/></p><p>Where did your definition of success actually come from? </p><p>In this first episode of Safe to Succeed, Clinical Hypnotherapist and NLP practitioner Melissa Sheffield traces her own definition of success back to when she was eleven, and unpacks how deeply held beliefs about ambition, money and &quot;a useful job&quot; get absorbed in childhood, long before we&apos;re old enough to question them.</p><p>Mel walks through the three versions of success she&apos;s lived through: the checklist she grew up with, the bigger &quot;adulting&quot; checklist she swapped it for, and the intentional version she lives by now. Along the way she introduces three simple NLP tools, that help you catch when you&apos;re chasing someone else&apos;s idea of success rather than your own, and invites you to try free tools to get clear on your own version of success.</p><p>Subscribe to make sure you catch the new episode every Wednesday</p>]]></content:encoded>
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    <itunes:author>Melissa Sheffield</itunes:author>
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    <pubDate>Wed, 12 Aug 2026 05:00:00 +0000</pubDate>
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  <psc:chapter start="3:23" title="Welcome to Safe to Succeed" />
  <psc:chapter start="4:19" title="Version 1: The success checklist I grew up with" />
  <psc:chapter start="11:04" title="Version 2: Upgrading the checklist (adulting)" />
  <psc:chapter start="15:28" title="Three NLP tools for catching a belief that isn&#39;t yours" />
  <psc:chapter start="19:41" title="Version 3: Intentional ambition" />
  <psc:chapter start="20:49" title="Getting Clear on Your Version of Success" />
  <psc:chapter start="24:03" title="What genuine autonomy looks like" />
  <psc:chapter start="26:59" title="Free hypnosis track and closing thoughts" />
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    <itunes:duration>1863</itunes:duration>
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    <itunes:episode>1</itunes:episode>
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    <itunes:title>Safe to Succeed Trailer</itunes:title>
    <title>Safe to Succeed Trailer</title>
    <itunes:summary><![CDATA[Safe to Succeed is for women who have left their 9-5 and built a business that works on paper, but who don't yet feel the success, freedom, or alignment they set out to create.   Hosted by Melissa Sheffield, a Clinical Hypnotherapist and NLP Practitioner, this trailer introduces the show and it's core theme:   When success isn't feeling the way you hoped it would, the answer usually sits in your subconscious, your beliefs, and the identity moves you are yet to make.  Because your bu...]]></itunes:summary>
    <description><![CDATA[<p>Safe to Succeed is for women who have left their 9-5 and built a business that works on paper, but who don&apos;t yet feel the success, freedom, or alignment they set out to create. <br/><br/>Hosted by Melissa Sheffield, a Clinical Hypnotherapist and NLP Practitioner, this trailer introduces the show and it&apos;s core theme: <br/><br/>When success isn&apos;t feeling the way you hoped it would, the answer usually sits in your subconscious, your beliefs, and the identity moves you are yet to make.<br/><br/>Because your business shouldn&apos;t be running your life- it should be actively enabling you to live the life you actually do want to live.<br/><br/>Each episode looks at one of the beliefs that keeps coming up for women building their own version of success, what&apos;s actually sitting underneath it, and how to shift it so the change shows up in real life, not just in how you think.<br/><br/>Follow or subscribe now, so the next episode comes straight to you every Wednesday.</p>]]></description>
    <content:encoded><![CDATA[<p>Safe to Succeed is for women who have left their 9-5 and built a business that works on paper, but who don&apos;t yet feel the success, freedom, or alignment they set out to create. <br/><br/>Hosted by Melissa Sheffield, a Clinical Hypnotherapist and NLP Practitioner, this trailer introduces the show and it&apos;s core theme: <br/><br/>When success isn&apos;t feeling the way you hoped it would, the answer usually sits in your subconscious, your beliefs, and the identity moves you are yet to make.<br/><br/>Because your business shouldn&apos;t be running your life- it should be actively enabling you to live the life you actually do want to live.<br/><br/>Each episode looks at one of the beliefs that keeps coming up for women building their own version of success, what&apos;s actually sitting underneath it, and how to shift it so the change shows up in real life, not just in how you think.<br/><br/>Follow or subscribe now, so the next episode comes straight to you every Wednesday.</p>]]></content:encoded>
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    <itunes:author>Melissa Sheffield</itunes:author>
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    <pubDate>Tue, 11 Aug 2026 15:00:00 +0000</pubDate>
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