Every food business has a most important meal of the day. Not on the menu. In the business.

The Egg Index is a podcast about how the sharpest people in fast food and casual dining actually make their decisions. 

Each episode, a founder or marketing lead from a UK challenger brand sits down and answers one question: what's the most important meal of the day in your business? Where they're placing their bets, what isn't working, where they're stretched thin, and what agencies keep getting wrong about this industry.

No jargon. No highlight reel. Just honest conversations about building a food brand people actually choose, with everyone's real breakfast order thrown in at the end.

Made by Down at the Social. New episodes every two weeks.