Fri, 07 Aug 2026 06:39:26 -0400 en-us © 2026 Smita's Podcast yes 2f232393-f78a-5d2c-a5f5-e3e851301fe0 Smita episodic false Buzzsprout (https://www.buzzsprout.com) Smita The Healthcare GTM Show by Ampliz : Episode 2 Featuring Charu Lata In this episode of The Healthcare GTM Show, Shuvasmita Nanda, Growth Partner at Ampliz, sits down with Charu — a performance marketer with 12+ years of experience across healthcare, D2C, and healthtech marketing.

From fake growth metrics and poor funnel nurturing to landing page optimization, targeting mistakes, and healthcare ad inefficiencies — this conversation breaks down why many healthcare companies generate leads but still fail to convert revenue.

If you work in healthcare marketing, healthcare SaaS, GTM, RevOps, demand generation, or paid acquisition — this episode is packed with practical insights.

In this conversation:
• Why low cost-per-install often doesn’t translate into revenue
• The biggest healthcare marketing mistakes teams still make
• Why most companies ignore the bottom two funnels
• How poor landing pages quietly destroy conversion rates
• Why healthcare marketing requires trust, proof, and nurturing
• The importance of campaign audits, keyword structure, and CRO
• Why quality leads matter more than cheap leads
• The future of GEO (Generative Engine Optimization) in healthcare marketing

]]> In this episode of The Healthcare GTM Show, Shuvasmita Nanda, Growth Partner at Ampliz, sits down with Charu — a performance marketer with 12+ years of experience across healthcare, D2C, and healthtech marketing.

From fake growth metrics and poor funnel nurturing to landing page optimization, targeting mistakes, and healthcare ad inefficiencies — this conversation breaks down why many healthcare companies generate leads but still fail to convert revenue.

If you work in healthcare marketing, healthcare SaaS, GTM, RevOps, demand generation, or paid acquisition — this episode is packed with practical insights.

In this conversation:
• Why low cost-per-install often doesn’t translate into revenue
• The biggest healthcare marketing mistakes teams still make
• Why most companies ignore the bottom two funnels
• How poor landing pages quietly destroy conversion rates
• Why healthcare marketing requires trust, proof, and nurturing
• The importance of campaign audits, keyword structure, and CRO
• Why quality leads matter more than cheap leads
• The future of GEO (Generative Engine Optimization) in healthcare marketing

]]> https://www.ampliz.com/resources/healthcare-marketing-growth-vs-revenue/ Smita Buzzsprout-19613189 Fri, 07 Aug 2026 06:00:00 -0400 1792 healthcare gtm, healthcare marketing, US healthcare intelligence 1 2 full false