Featuring Gym Launch President Mike Ferreira, Director of Coaching Ryan Carson, and coaches Rod Busby, R.E. Lewis, Matt Morse and Blake Hill, the show brings together former gym owners, experienced operators and business leaders who have built, scaled, led and sold real fitness businesses.

Each episode goes behind the polished success stories to examine what owning a gym actually looks like. The team breaks down gym marketing, lead generation, sales, pricing, member retention, profitability, staffing, leadership, operations and multi-location growth. They also share the mistakes, difficult decisions and “oh sh%t” moments that rarely get discussed publicly.

Expect candid conversations, real gym owner questions and practical strategies you can apply to your business. No vague motivation. No business theory from people who have never operated a gym. Just honest lessons from people who have faced the same challenges and helped gym owners around the world overcome them.

Whether you own a CrossFit affiliate, boutique fitness studio, personal training facility, martial arts school or independent gym, Gym Launch Unfiltered will help you think more clearly, execute more consistently and build a stronger business.