In this episode, George Palmer and Viv Henry run through seven summer marketing plays gym owners can actually pull off, no big budget or agency required.

You'll learn:

• Seven summer marketing ideas, from Bring a Friend Day to a Community Run Club, and how to time each one for maximum impact
• The one idea on the list that costs nothing to run
• Why you shouldn't try all seven at once and the simple habit that turns your first attempt at any event into a reusable playbook for next year
• One thing you can action this week to get a campaign moving before summer's over

Whether you're chasing a quiet enquiry pipeline or just want a fresh idea that doesn't need a marketing degree, this episode gives you seven to choose from.

New episodes weekly. 

In the first episode of The Gym Owner's Manual, WodBoard founder George Palmer sits down with Viv Henry (WodBoard's head of lots of things) to unpack why trying to do everything yourself is holding your gym back, and what to do about it.

You'll learn:

1. The 3-pillar framework every gym is built on (Product, Sales & Marketing, Operations), and how figuring out which one is yours makes the other two an obvious hire
2. Why the traits that make someone great at sales and marketing are usually the opposite of what makes someone great at operations, and why trying to be both burns you out
3. The member count where most class-based gyms need to bring in dedicated admin help (it's earlier than you think)
4. One thing you can do this week to work out what to hand off next

If you've ever ended a day having coached, cleaned, invoiced, and posted on Instagram, and done none of them well, this one's for you.

New episodes weekly.