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  <title>3 Minute Book - The Purpose Effect</title>

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  <description><![CDATA[<p>Why do some leaders inspire while others just manage? The books on purpose, leadership, and what actually moves people.</p>]]></description>
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    <itunes:title>Start With Why — Simon Sinek (Book Summary in 3 Minutes)</itunes:title>
    <title>Start With Why — Simon Sinek (Book Summary in 3 Minutes)</title>
    <itunes:summary><![CDATA[Why did Martin Luther King Jr. lead a movement? Not because he had the best plan — but because he said 'I have a dream,' not 'I have a plan.' Simon Sinek's Golden Circle explains why the most inspiring leaders start with Why, then How, then What — and the biology of decision-making backs him up. People don't buy what you do. They buy why you do it. ]]></itunes:summary>
    <description><![CDATA[<p>Why did Martin Luther King Jr. lead a movement? Not because he had the best plan — but because he said &apos;I have a dream,&apos; not &apos;I have a plan.&apos; Simon Sinek&apos;s Golden Circle explains why the most inspiring leaders start with Why, then How, then What — and the biology of decision-making backs him up. People don&apos;t buy what you do. They buy why you do it.</p>]]></description>
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    <itunes:author>Book in 3 Minutes</itunes:author>
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