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    <itunes:summary><![CDATA[Why do great companies fail? Not because they do something wrong — but because they do everything right. Clayton Christensen's theory of disruptive innovation explains how market leaders get blindsided by inferior products that improve until they take over. The brutal irony: the decisions that maximize current success set you up for future failure. ]]></itunes:summary>
    <description><![CDATA[<p>Why do great companies fail? Not because they do something wrong — but because they do everything right. Clayton Christensen&apos;s theory of disruptive innovation explains how market leaders get blindsided by inferior products that improve until they take over. The brutal irony: the decisions that maximize current success set you up for future failure.</p>]]></description>
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