B2B Marketing Weekly Wed, 12 Aug 2026 17:21:31 -0400 https://www.buzzsprout.com/2634343 en-us © 2026 B2B Marketing Weekly yes a7d49e61-8d00-5dfa-9aaf-41ff1223c381 Brand Craft episodic false

Before creator marketing became the thing every B2B brand wanted to talk about, Chris Cunningham was already doing it.

As one of the original four behind ClickUp, Chris helped build one of the fastest-growing project management companies in the world by looking outside of B2B for inspiration. Influencers, creators, viral social content, consumer marketing tactics. That approach has helped ClickUp generate more than 2 billion views across social.

Will McTighe knows a thing or two about earning attention, too. He’s built a LinkedIn audience of more than 400,000 and helped 600+ B2B founders become influential voices in their industries.

Now they’re getting together every week to talk about where B2B marketing goes next.

B2B Marketing Weekly breaks down the trends, creators, platforms, campaigns, and ideas getting attention right now, with one question in mind: what should B2B marketers actually do with this?

Because copying every viral trend is a terrible strategy. Ignoring what’s happening outside the B2B bubble might be even worse.

Chris and Will separate the opportunities from the traps and show how B2B brands can borrow from consumer and creator playbooks without becoming the brand trying way too hard to be cool on the internet.

New episodes every week.

]]> Buzzsprout (https://www.buzzsprout.com) Brand Craft https://storage.buzzsprout.com/nw7bz3pp7izzqt7ezf6ht3jtow9x?.jpg B2B Marketing Weekly https://www.buzzsprout.com/2634343 The Signals Shaping B2B The Signals Shaping B2B B2B buyers aren’t procurement robots. They scroll Instagram, follow creators, get pulled into trends, and spend plenty of time online just like everyone else. So why does so much B2B content still feel like it was made for a committee instead of a person?

In the first episode of B2B Weekly, Chris Cunningham and Will McTighe break down the signals shaping where B2B marketing is headed. They unpack the mysterious Kumar account that gained more than a million followers in under a week, why brands should consider building recognizable characters of their own, and how Vanta turned an unglamorous compliance problem into a live, watchable series for exactly the right audience.

Then they get into why livestreaming may be B2B’s next big format, how to tell a useful trend from a lazy brand trap, and what Chris learned at Cannes Lions about creating experiences people will still talk about after the event ends. Throughout, they make the case that reach alone isn’t the goal—the best B2B content earns attention by feeling human, specific, and impossible to confuse with everyone else.

If your content strategy still depends on polished interviews, copied trends, or one-off events with no amplification plan, this episode will show you what to do differently.

]]> B2B buyers aren’t procurement robots. They scroll Instagram, follow creators, get pulled into trends, and spend plenty of time online just like everyone else. So why does so much B2B content still feel like it was made for a committee instead of a person?

In the first episode of B2B Weekly, Chris Cunningham and Will McTighe break down the signals shaping where B2B marketing is headed. They unpack the mysterious Kumar account that gained more than a million followers in under a week, why brands should consider building recognizable characters of their own, and how Vanta turned an unglamorous compliance problem into a live, watchable series for exactly the right audience.

Then they get into why livestreaming may be B2B’s next big format, how to tell a useful trend from a lazy brand trap, and what Chris learned at Cannes Lions about creating experiences people will still talk about after the event ends. Throughout, they make the case that reach alone isn’t the goal—the best B2B content earns attention by feeling human, specific, and impossible to confuse with everyone else.

If your content strategy still depends on polished interviews, copied trends, or one-off events with no amplification plan, this episode will show you what to do differently.

]]> Brand Craft Buzzsprout-19636837 Wed, 12 Aug 2026 10:00:00 -0400 2048 1 full false Introducing: B2B Marketing Weekly Introducing: B2B Marketing Weekly B2B Marketing Weekly is where Chris Cunningham and Will McTighe break down what B2B marketers can learn from the creators, consumer brands, trends, and content taking over the internet.

With more than 2 billion social views generated at ClickUp, an audience of 400,000+ built on LinkedIn, and 600+ B2B founders helped along the way, Chris and Will have spent years proving that the best B2B marketing ideas don’t always come from B2B.

Every week, they’ll break down what’s working, what’s worth stealing, and which trends B2B brands are better off leaving alone.

Follow B2B Marketing Weekly on Apple Podcasts and Spotify, and subscribe on YouTube so you don’t miss an episode.

]]> B2B Marketing Weekly is where Chris Cunningham and Will McTighe break down what B2B marketers can learn from the creators, consumer brands, trends, and content taking over the internet.

With more than 2 billion social views generated at ClickUp, an audience of 400,000+ built on LinkedIn, and 600+ B2B founders helped along the way, Chris and Will have spent years proving that the best B2B marketing ideas don’t always come from B2B.

Every week, they’ll break down what’s working, what’s worth stealing, and which trends B2B brands are better off leaving alone.

Follow B2B Marketing Weekly on Apple Podcasts and Spotify, and subscribe on YouTube so you don’t miss an episode.

]]> Brand Craft Buzzsprout-19625805 Mon, 10 Aug 2026 11:00:00 -0400 80 trailer false