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  <title>Tech Sales Network</title>

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  <description><![CDATA[<p>The <b>Tech Sales Network</b> Podcast explores what it takes to win, grow, and lead at the sharp end of the IT channel - from managed service providers and resellers to the sales leaders driving some of the industry's most ambitious businesses.</p><p>Each episode brings together senior sales and revenue leaders from across the IT channel to share what's working right now - how they're building high-performing teams, landing new services, embracing emerging technology, and staying ahead in one of the most competitive markets in B2B.</p><p>It's a show about real deals, real leadership, and what it actually takes to thrive in tech sales.</p><p><br></p>]]></description>
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    <itunes:title>Lewis Pinner: Creative ITC</itunes:title>
    <title>Lewis Pinner: Creative ITC</title>
    <itunes:summary><![CDATA[Tech Sales Network's second episode features Lewis Pinner, Chief Revenue Officer at Creative ITC, the rapidly scaling managed service provider backed by private equity. Lewis spent over 13 years at Cisco before senior roles at JPMorgan Chase, Pure Storage, NetApp, and Verkada, and now leads sales, pre-sales, and marketing at Creative ITC under CEO Keith Ali. Harry Driscoll talks to him about what actually separates a genuine performer from someone who just talks a good game, how reference and...]]></itunes:summary>
    <description><![CDATA[<p>Tech Sales Network&apos;s second episode features Lewis Pinner, Chief Revenue Officer at Creative ITC, the rapidly scaling managed service provider backed by private equity. Lewis spent over 13 years at Cisco before senior roles at JPMorgan Chase, Pure Storage, NetApp, and Verkada, and now leads sales, pre-sales, and marketing at Creative ITC under CEO Keith Ali.</p><p>Harry Driscoll talks to him about what actually separates a genuine performer from someone who just talks a good game, how reference and back-channel checks work at the CRO level, why job-hopping is an instant red flag in interviews, and what building Creative ITC&apos;s new Houston office from scratch has taught him about starting over.</p><p><b>FIVE KEY MOMENTS</b></p><ul><li><b>10:20</b> Why Lewis calls the MSP/IT sales market &quot;incestuous&quot;: reputation and a tightly connected network of vendors, VARs, and MSPs.</li><li><b>15:20</b> The GP-figure red flag: spotting the difference between someone who &quot;did the deal&quot; and someone who was really just an overlay on it.</li><li><b>23:10</b> &quot;It&apos;s in the title, Chief Revenue Officer. I own revenue&quot;: Lewis on where accountability sits when the numbers don&apos;t land.</li><li><b>29:08</b> Inside Creative ITC&apos;s dedicated AI team, and the &quot;hustle score&quot; data Lewis uses for coaching rather than surveillance.</li><li><b>44:12</b> &quot;You either want to come on the journey... or you don&apos;t want to get on the bus&quot;: hiring for buy-in, not just skill.</li></ul><p>GUEST<br/>Lewis Pinner<br/>https://www.linkedin.com/in/lewispinner/<br/><br/>HOST<br/>Harry Driscoll<br/>https://www.linkedin.com/in/harry-driscoll-170676b7/<br/><br/>HOST COMPANY<br/>Prince Resourcing Group<br/>https://www.linkedin.com/company/prince-talent-resourcing-group/<br/><br/>SPONSOR<br/>Prince Resourcing Group<br/>https://www.linkedin.com/company/prince-talent-resourcing-group/<br/><br/>Produced by Vertical Drop<br/>https://vertical-drop.com/</p>]]></description>
    <content:encoded><![CDATA[<p>Tech Sales Network&apos;s second episode features Lewis Pinner, Chief Revenue Officer at Creative ITC, the rapidly scaling managed service provider backed by private equity. Lewis spent over 13 years at Cisco before senior roles at JPMorgan Chase, Pure Storage, NetApp, and Verkada, and now leads sales, pre-sales, and marketing at Creative ITC under CEO Keith Ali.</p><p>Harry Driscoll talks to him about what actually separates a genuine performer from someone who just talks a good game, how reference and back-channel checks work at the CRO level, why job-hopping is an instant red flag in interviews, and what building Creative ITC&apos;s new Houston office from scratch has taught him about starting over.</p><p><b>FIVE KEY MOMENTS</b></p><ul><li><b>10:20</b> Why Lewis calls the MSP/IT sales market &quot;incestuous&quot;: reputation and a tightly connected network of vendors, VARs, and MSPs.</li><li><b>15:20</b> The GP-figure red flag: spotting the difference between someone who &quot;did the deal&quot; and someone who was really just an overlay on it.</li><li><b>23:10</b> &quot;It&apos;s in the title, Chief Revenue Officer. I own revenue&quot;: Lewis on where accountability sits when the numbers don&apos;t land.</li><li><b>29:08</b> Inside Creative ITC&apos;s dedicated AI team, and the &quot;hustle score&quot; data Lewis uses for coaching rather than surveillance.</li><li><b>44:12</b> &quot;You either want to come on the journey... or you don&apos;t want to get on the bus&quot;: hiring for buy-in, not just skill.</li></ul><p>GUEST<br/>Lewis Pinner<br/>https://www.linkedin.com/in/lewispinner/<br/><br/>HOST<br/>Harry Driscoll<br/>https://www.linkedin.com/in/harry-driscoll-170676b7/<br/><br/>HOST COMPANY<br/>Prince Resourcing Group<br/>https://www.linkedin.com/company/prince-talent-resourcing-group/<br/><br/>SPONSOR<br/>Prince Resourcing Group<br/>https://www.linkedin.com/company/prince-talent-resourcing-group/<br/><br/>Produced by Vertical Drop<br/>https://vertical-drop.com/</p>]]></content:encoded>
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    <pubDate>Thu, 27 Aug 2026 09:00:00 +0100</pubDate>
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    <itunes:title>Stuart Harper : Optec</itunes:title>
    <title>Stuart Harper : Optec</title>
    <itunes:summary><![CDATA[What happens when you build a technical team first, a sales team second, and never take a penny of outside investment?  In this episode, Harry Driscoll sit down with Stuart Harper, CEO of Optec Services, to unpack how he took the company from a one-man operation in a rented room to a team heading toward 30 people, Fortinet's expert partner in Wales, without a business degree or a single investor. Stuart talks openly about the early days of selling anything to pay the bills, the moment se...]]></itunes:summary>
    <description><![CDATA[<p>What happens when you build a technical team first, a sales team second, and never take a penny of outside investment? </p><p>In this episode, Harry Driscoll sit down with Stuart Harper, CEO of Optec Services, to unpack how he took the company from a one-man operation in a rented room to a team heading toward 30 people, Fortinet&apos;s expert partner in Wales, without a business degree or a single investor.</p><p>Stuart talks openly about the early days of selling anything to pay the bills, the moment services became more valuable than hardware, why finding good salespeople has been harder than building a brilliant technical team, and the ongoing challenge of protecting culture as headcount grows. He also gets candid about the pressure that never really goes away, even when the business is doing better than ever, and why it took him three days to switch off on his first proper holiday in years.</p><p><b>Highlights:</b><br/> 00:00 – Starting Optec alone with no investment or business background<br/> 08:00 – Why the technical team came before the sales team, and why good salespeople are so hard to find<br/> 18:00 – Moving from reselling hardware to a services-led, security-focused business<br/> 23:00 – Protecting culture while scaling from a two-person team to 30<br/> 38:00 – Office culture, hybrid work, and where the balance sits<br/> 44:00 – The struggle to switch off and avoid burnout as a founder<br/> 50:00 – Growth plans for the next five years and advice for founders starting out</p><p><b>Host Links</b><br/> Harry Driscoll: <a href='https://www.linkedin.com/in/harry-driscoll-170676b7/'>https://www.linkedin.com/in/harry-driscoll-170676b7/</a><br/>Prince Talent &amp; Resourcing Group: <a href='https://www.linkedin.com/company/prince-talent-resourcing-group/'>https://www.linkedin.com/company/prince-talent-resourcing-group/</a></p><p><b>Guest Links</b><br/> Stuart Harper: <a href='https://www.linkedin.com/in/optec-stu/'>https://www.linkedin.com/in/optec-stu/</a><br/> Optec Services: <a href='https://www.linkedin.com/company/optec-services/'>https://www.linkedin.com/company/optec-services/</a></p><p>If you enjoyed this episode, don&apos;t forget to like, subscribe, and leave a comment with your biggest takeaway.<br/><br/></p><p>Produced by <b>Vertical Drop.</b></p>]]></description>
    <content:encoded><![CDATA[<p>What happens when you build a technical team first, a sales team second, and never take a penny of outside investment? </p><p>In this episode, Harry Driscoll sit down with Stuart Harper, CEO of Optec Services, to unpack how he took the company from a one-man operation in a rented room to a team heading toward 30 people, Fortinet&apos;s expert partner in Wales, without a business degree or a single investor.</p><p>Stuart talks openly about the early days of selling anything to pay the bills, the moment services became more valuable than hardware, why finding good salespeople has been harder than building a brilliant technical team, and the ongoing challenge of protecting culture as headcount grows. He also gets candid about the pressure that never really goes away, even when the business is doing better than ever, and why it took him three days to switch off on his first proper holiday in years.</p><p><b>Highlights:</b><br/> 00:00 – Starting Optec alone with no investment or business background<br/> 08:00 – Why the technical team came before the sales team, and why good salespeople are so hard to find<br/> 18:00 – Moving from reselling hardware to a services-led, security-focused business<br/> 23:00 – Protecting culture while scaling from a two-person team to 30<br/> 38:00 – Office culture, hybrid work, and where the balance sits<br/> 44:00 – The struggle to switch off and avoid burnout as a founder<br/> 50:00 – Growth plans for the next five years and advice for founders starting out</p><p><b>Host Links</b><br/> Harry Driscoll: <a href='https://www.linkedin.com/in/harry-driscoll-170676b7/'>https://www.linkedin.com/in/harry-driscoll-170676b7/</a><br/>Prince Talent &amp; Resourcing Group: <a href='https://www.linkedin.com/company/prince-talent-resourcing-group/'>https://www.linkedin.com/company/prince-talent-resourcing-group/</a></p><p><b>Guest Links</b><br/> Stuart Harper: <a href='https://www.linkedin.com/in/optec-stu/'>https://www.linkedin.com/in/optec-stu/</a><br/> Optec Services: <a href='https://www.linkedin.com/company/optec-services/'>https://www.linkedin.com/company/optec-services/</a></p><p>If you enjoyed this episode, don&apos;t forget to like, subscribe, and leave a comment with your biggest takeaway.<br/><br/></p><p>Produced by <b>Vertical Drop.</b></p>]]></content:encoded>
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