Rural-E Wed, 09 Sep 2026 13:26:16 -0700 en-us © 2026 Rural-E yes 50db4a41-ae07-51ae-9302-67f809c211f1 Robert Wallace episodic false Telling the real stories of rural energy; connecting farmers, small businesses, conservation partners, and funders through authentic conversations and practical insights.

]]> Buzzsprout (https://www.buzzsprout.com) Robert Wallace https://storage.buzzsprout.com/gze1o8982zw4pvbl0rl6yopy5f0q?.jpg Rural-E Virtual Power Plants Explained — What They Mean for Rural America Virtual Power Plants Explained — What They Mean for Rural America "Michael, I have no clue what a virtual power plant is."

That's how this one started. Eighteen months later it's in every energy conversation we're having — and utilities across the West are already running programs that pay their own customers for it.

In this episode of the Rural E Podcast, co-host Michael Kluz walks us through the research behind his master's thesis on virtual power plants (VPPs) and what they could actually mean for rural communities. Not theory — real programs, real payments, real numbers.

The short version: a VPP is software that ties thousands of small energy resources together — home batteries, rooftop solar, smart thermostats, EVs — so they act like one power plant. Think of the software as the conductor of an orchestra. Utilities get capacity when the grid is stressed. You get a rebate, a per-event payment, and a battery in your garage that keeps the lights on when the line goes down.

In this episode:

▸ What a virtual power plant actually is — and why "distributed power plant" is the better name 
▸ The Department of Energy's definition, and why every utility uses a different one 
▸ How VPPs flip the grid from one-way to bi-directional — and pay ratepayers for it 
▸ The three VPP models: turnkey third-party, utility-managed, and utility-orchestrated 
▸ VPPs vs. microgrids — the difference nobody explains clearly ▸ Real programs in the West: Portland General Electric, Pacific Power, Puget Sound Energy 
▸ Why small co-ops probably can't do this alone — and the regional approach that fixes it 
▸ Vehicle-to-grid and V2X: using your EV as a house battery ▸ The cost comparison that changes the math: $99/kW-year for a gas peaker vs. $68 for utility-scale storage vs. $42 for a VPP 
▸ Google's deal with Voltus for 100 MW in PJM — data centers are now funding VPPs 
▸ The trust question: who controls your thermostat, and the 20% battery floor that protects you 
▸ Why resiliency — not savings — is the #1 benefit ratepayers actually care about

One thing to take away: this isn't a silver bullet, and it isn't one-size-fits-all. Every rural-serving utility is different. The programs that are working are the ones designed around the community they serve — with opt-outs, advance notice, and customer-set limits built in from day one.


ABOUT THE RURAL-E PODCAST

Real stories from real people working in rural energy. We talk to the farmers, ranchers, engineers, and program folks doing the actual work — no politics, just what works and what doesn't.

IN THIS EPISODE Host: Robert Wallace Co-host: Michael Kluz

RESOURCES MENTIONED 2023 U.S. Department of Energy Pathways to Commercial Liftoff: Virtual Power Plants Report
https://climateprogramportal.org/wp-content/uploads/2025/06/LIFTOFF_DOE_VPP_2023.pdf

2025 U.S. Department of Energy Pathways to Commercial Liftoff: Virtual Power Plants 2025 Update
https://www.smartenergydecisions.com/wp-content/uploads/2025/04/liftoff_doe_virtualpowerplants2025update.pdf

2024 RMI Virtual Power Plant Flipbook
https://rmi.org/app/uploads/dlm_uploads/2024/06/VP3_flipbook_v1.1.pdf

2023 Brattle Real Reliability: The Value of Virtual Power
https://www.brattle.com/real-reliability/

2025 Rockcress Consulting and Lawrence Berkeley National Laboratory Virtual Power Plants: Insights, Profiles and Inventory
https://energyanalysis.lbl.gov/publications/virtual-power-plants-insights

QUESTION FOR YOU: Would you let your utility use your battery or thermostat if they paid you for it — and where's your line? Drop it in the comments. 

]]> "Michael, I have no clue what a virtual power plant is."

That's how this one started. Eighteen months later it's in every energy conversation we're having — and utilities across the West are already running programs that pay their own customers for it.

In this episode of the Rural E Podcast, co-host Michael Kluz walks us through the research behind his master's thesis on virtual power plants (VPPs) and what they could actually mean for rural communities. Not theory — real programs, real payments, real numbers.

The short version: a VPP is software that ties thousands of small energy resources together — home batteries, rooftop solar, smart thermostats, EVs — so they act like one power plant. Think of the software as the conductor of an orchestra. Utilities get capacity when the grid is stressed. You get a rebate, a per-event payment, and a battery in your garage that keeps the lights on when the line goes down.

In this episode:

▸ What a virtual power plant actually is — and why "distributed power plant" is the better name 
▸ The Department of Energy's definition, and why every utility uses a different one 
▸ How VPPs flip the grid from one-way to bi-directional — and pay ratepayers for it 
▸ The three VPP models: turnkey third-party, utility-managed, and utility-orchestrated 
▸ VPPs vs. microgrids — the difference nobody explains clearly ▸ Real programs in the West: Portland General Electric, Pacific Power, Puget Sound Energy 
▸ Why small co-ops probably can't do this alone — and the regional approach that fixes it 
▸ Vehicle-to-grid and V2X: using your EV as a house battery ▸ The cost comparison that changes the math: $99/kW-year for a gas peaker vs. $68 for utility-scale storage vs. $42 for a VPP 
▸ Google's deal with Voltus for 100 MW in PJM — data centers are now funding VPPs 
▸ The trust question: who controls your thermostat, and the 20% battery floor that protects you 
▸ Why resiliency — not savings — is the #1 benefit ratepayers actually care about

One thing to take away: this isn't a silver bullet, and it isn't one-size-fits-all. Every rural-serving utility is different. The programs that are working are the ones designed around the community they serve — with opt-outs, advance notice, and customer-set limits built in from day one.


ABOUT THE RURAL-E PODCAST

Real stories from real people working in rural energy. We talk to the farmers, ranchers, engineers, and program folks doing the actual work — no politics, just what works and what doesn't.

IN THIS EPISODE Host: Robert Wallace Co-host: Michael Kluz

RESOURCES MENTIONED 2023 U.S. Department of Energy Pathways to Commercial Liftoff: Virtual Power Plants Report
https://climateprogramportal.org/wp-content/uploads/2025/06/LIFTOFF_DOE_VPP_2023.pdf

2025 U.S. Department of Energy Pathways to Commercial Liftoff: Virtual Power Plants 2025 Update
https://www.smartenergydecisions.com/wp-content/uploads/2025/04/liftoff_doe_virtualpowerplants2025update.pdf

2024 RMI Virtual Power Plant Flipbook
https://rmi.org/app/uploads/dlm_uploads/2024/06/VP3_flipbook_v1.1.pdf

2023 Brattle Real Reliability: The Value of Virtual Power
https://www.brattle.com/real-reliability/

2025 Rockcress Consulting and Lawrence Berkeley National Laboratory Virtual Power Plants: Insights, Profiles and Inventory
https://energyanalysis.lbl.gov/publications/virtual-power-plants-insights

QUESTION FOR YOU: Would you let your utility use your battery or thermostat if they paid you for it — and where's your line? Drop it in the comments. 

]]> Robert Wallace Buzzsprout-19744191 Thu, 03 Sep 2026 06:00:00 -0700 2466 full false Drought, Pumps, and the Money Nobody Budgets For Drought, Pumps, and the Money Nobody Budgets For You've probably driven past it a hundred times — a big gun throwing water a hundred feet in the air, or a wheel line running on a breezy afternoon. Look closely and you can see the droplets drifting sideways. That's not just water leaving the field. That's electricity you already paid for.

This week we sit down with Brad Moore, a Certified Energy Manager who spends his days walking farms and ranches across the Pacific Northwest finding exactly that kind of waste. With 19 of Oregon's 36 counties under a state drought declaration and power costs climbing every year, there's not much room left for water that never reaches the crop.

Brad walks us through where the energy actually goes on a farm, what upgrades are worth the money, and — maybe most importantly — who might help pay for them.

WHAT WE COVER

  • Why the irrigation pump is the single biggest electrical load on most operations
  • When consolidating or right-sizing a pump beats every other upgrade you could make
  • Variable frequency drives: what they actually do, and when they pay off
  • Drip, center pivot, wheel line — what "application efficiency" really means
  • LESA and LEPA: dropping sprinklers closer to the ground to cut pressure
  • The brass-versus-plastic sprinkler debate, and why rotators hold up in wind
  • Mid-season fixes you can still make this year: gaskets, nozzles, sprinkler swaps
  • Where the money is: utility rebates, NRCS EQIP, conservation districts, USDA REAP
  • The pre-approval mistake that disqualifies farmers from funding every single year
  • Why "looking across the fence" is still the most persuasive tool in agriculture

ONE THING TO TAKE AWAY

Talk to a funding program before you break ground. Several have pre-approval requirements, and starting work early is the fastest way to leave money on the table.

AND ONE NUMBER

According to the Hydraulic Institute, the purchase price of a typical medium-sized pumping system is only about 10 percent of what it costs over its life. Roughly 40 percent is energy. The pump you bought thirty years ago is still billing you every month.

CHAPTERS

00:00 Welcome to the Rural E Podcast 

01:08 Meet Brad Moore, Certified Energy Manager 

01:28 From Oregon State to agricultural energy efficiency 

04:00 Where the electricity actually goes on a farm 

09:12 What's changed in ten years: VFDs and the water-energy nexus 

10:18 Drip and center pivots: more efficient, but a big price tag 

11:45 Oregon's drought by the numbers 

12:51 Water efficiency versus energy efficiency, explained 

14:17 Watching your water blow away 

17:34 What you can still fix this irrigation season 

21:20 Brass impacts versus plastic rotators 

22:24 Looking across the fence: field tours and word of mouth 

26:32 Paying for it: utility rebates and cost share 

29:09 NRCS EQIP, conservation districts, and USDA REAP 

33:30 Apply before you build 

34:54 Old pumps, mismatched systems 

35:52 The 10 percent rule 

37:31 Closing thoughts

ABOUT THE SHOW

Real stories from real people working in rural energy. We talk to the farmers, ranchers, engineers, and program folks doing the actual work. No politics — just what works and what doesn't.

IN THIS EPISODE

Host: Robert Wallace Co-host: Michael Kluz Guest: Brad Moore

]]> You've probably driven past it a hundred times — a big gun throwing water a hundred feet in the air, or a wheel line running on a breezy afternoon. Look closely and you can see the droplets drifting sideways. That's not just water leaving the field. That's electricity you already paid for.

This week we sit down with Brad Moore, a Certified Energy Manager who spends his days walking farms and ranches across the Pacific Northwest finding exactly that kind of waste. With 19 of Oregon's 36 counties under a state drought declaration and power costs climbing every year, there's not much room left for water that never reaches the crop.

Brad walks us through where the energy actually goes on a farm, what upgrades are worth the money, and — maybe most importantly — who might help pay for them.

WHAT WE COVER

  • Why the irrigation pump is the single biggest electrical load on most operations
  • When consolidating or right-sizing a pump beats every other upgrade you could make
  • Variable frequency drives: what they actually do, and when they pay off
  • Drip, center pivot, wheel line — what "application efficiency" really means
  • LESA and LEPA: dropping sprinklers closer to the ground to cut pressure
  • The brass-versus-plastic sprinkler debate, and why rotators hold up in wind
  • Mid-season fixes you can still make this year: gaskets, nozzles, sprinkler swaps
  • Where the money is: utility rebates, NRCS EQIP, conservation districts, USDA REAP
  • The pre-approval mistake that disqualifies farmers from funding every single year
  • Why "looking across the fence" is still the most persuasive tool in agriculture

ONE THING TO TAKE AWAY

Talk to a funding program before you break ground. Several have pre-approval requirements, and starting work early is the fastest way to leave money on the table.

AND ONE NUMBER

According to the Hydraulic Institute, the purchase price of a typical medium-sized pumping system is only about 10 percent of what it costs over its life. Roughly 40 percent is energy. The pump you bought thirty years ago is still billing you every month.

CHAPTERS

00:00 Welcome to the Rural E Podcast 

01:08 Meet Brad Moore, Certified Energy Manager 

01:28 From Oregon State to agricultural energy efficiency 

04:00 Where the electricity actually goes on a farm 

09:12 What's changed in ten years: VFDs and the water-energy nexus 

10:18 Drip and center pivots: more efficient, but a big price tag 

11:45 Oregon's drought by the numbers 

12:51 Water efficiency versus energy efficiency, explained 

14:17 Watching your water blow away 

17:34 What you can still fix this irrigation season 

21:20 Brass impacts versus plastic rotators 

22:24 Looking across the fence: field tours and word of mouth 

26:32 Paying for it: utility rebates and cost share 

29:09 NRCS EQIP, conservation districts, and USDA REAP 

33:30 Apply before you build 

34:54 Old pumps, mismatched systems 

35:52 The 10 percent rule 

37:31 Closing thoughts

ABOUT THE SHOW

Real stories from real people working in rural energy. We talk to the farmers, ranchers, engineers, and program folks doing the actual work. No politics — just what works and what doesn't.

IN THIS EPISODE

Host: Robert Wallace Co-host: Michael Kluz Guest: Brad Moore

]]> Robert Wallace Buzzsprout-19674497 Thu, 20 Aug 2026 04:00:00 -0700 2310 1 3 full false The Electric Tractor That Saved Harvest During a Power Outage The Electric Tractor That Saved Harvest During a Power Outage How do you power an entire working vineyard without diesel? Solar panels, an all-electric fleet, and a whole lot of experimentation.

In this episode of the Rural-E Podcast, hosts Robert and Maia sit down with Garett Long, Director of Agriculture at Troon Vineyard & Farm in Oregon's Applegate Valley — the only farm in the world to hold both Biodynamic and Regenerative Organic Certified (ROC) Gold certification.

Garett walks us through Troon's journey from a diesel-powered operation to a nearly 100% solar-powered farm running on electric vehicles — and shares the real, unfiltered results of testing early electric tractors (Solectrac and Monarch) through the eFarms program.

No politics. Just what's actually working on the farm, and what isn't.

In this episode:

How Troon became the world's only Biodynamic + ROC Gold certified farm
The 153 kW solar array that makes all their vehicle charging free
Real-world reviews of electric tractors: SelecTrac vs. Monarch
The unforgettable story of the Monarch tractor saving a wine bottling run during a surprise power outage
Range, torque, compaction, and charging — the honest pros and cons
Why local service and repair is the #1 barrier to electric equipment in rural areas
Fuel savings, maintenance costs, and total cost of ownership
The regenerative practices behind it all: no-till, cover crops, 300 tons of compost, sheep, chickens & biodiversity

Chapters
00:00 – Intro & meet Garrett Long
01:32 – From "The Biggest Little Farm" to Troon
05:35 – Becoming Biodynamic + ROC Gold certified
09:13 – How energy fits into their farming goals
12:04 – Touring the electric fleet: Gators, Polaris, ATV & forklift
15:01 – Charging everything with on-site solar
18:08 – Compaction, weight & range on electric equipment
29:38 – Testing the SelecTrac electric tractor
34:00 – The Monarch tractor: first impressions & real use
41:51 – How the Monarch saved the day during a power outage
49:38 – Would they buy a name-brand electric tractor?
54:37 – Fuel savings, economics & rural culture
59:13 – Diesel usage by the numbers
1:05:40 – Regenerative practices at Troon
1:11:59 – Final thoughts: "Just try it"

]]> How do you power an entire working vineyard without diesel? Solar panels, an all-electric fleet, and a whole lot of experimentation.

In this episode of the Rural-E Podcast, hosts Robert and Maia sit down with Garett Long, Director of Agriculture at Troon Vineyard & Farm in Oregon's Applegate Valley — the only farm in the world to hold both Biodynamic and Regenerative Organic Certified (ROC) Gold certification.

Garett walks us through Troon's journey from a diesel-powered operation to a nearly 100% solar-powered farm running on electric vehicles — and shares the real, unfiltered results of testing early electric tractors (Solectrac and Monarch) through the eFarms program.

No politics. Just what's actually working on the farm, and what isn't.

In this episode:

How Troon became the world's only Biodynamic + ROC Gold certified farm
The 153 kW solar array that makes all their vehicle charging free
Real-world reviews of electric tractors: SelecTrac vs. Monarch
The unforgettable story of the Monarch tractor saving a wine bottling run during a surprise power outage
Range, torque, compaction, and charging — the honest pros and cons
Why local service and repair is the #1 barrier to electric equipment in rural areas
Fuel savings, maintenance costs, and total cost of ownership
The regenerative practices behind it all: no-till, cover crops, 300 tons of compost, sheep, chickens & biodiversity

Chapters
00:00 – Intro & meet Garrett Long
01:32 – From "The Biggest Little Farm" to Troon
05:35 – Becoming Biodynamic + ROC Gold certified
09:13 – How energy fits into their farming goals
12:04 – Touring the electric fleet: Gators, Polaris, ATV & forklift
15:01 – Charging everything with on-site solar
18:08 – Compaction, weight & range on electric equipment
29:38 – Testing the SelecTrac electric tractor
34:00 – The Monarch tractor: first impressions & real use
41:51 – How the Monarch saved the day during a power outage
49:38 – Would they buy a name-brand electric tractor?
54:37 – Fuel savings, economics & rural culture
59:13 – Diesel usage by the numbers
1:05:40 – Regenerative practices at Troon
1:11:59 – Final thoughts: "Just try it"

]]> Robert Wallace Buzzsprout-19606463 Wed, 05 Aug 2026 04:00:00 -0700 4383 1 2 full false From a 100-Year-Old Farmhouse to Electric Tractors: Our Rural Energy Story From a 100-Year-Old Farmhouse to Electric Tractors: Our Rural Energy Story Welcome to the very first episode of the Rural-E Podcast — where rural energy, innovation, and efficiency meet the real stories of the people making it happen.

Hosts Robert Wallace, a certified energy manager with 16+ years in the rural energy space, and co-host Michael Kluz sit down to share how they got here and where they're headed. From a 100-year-old farmhouse in Dufur, Oregon, they dig into the work that rarely gets told: helping farmers, ranchers, and rural small businesses become more efficient, more resilient, and ready for what's next.

In this episode:

How a one-year "farm energy" job turned into a 16-year mission
Michael's wild first day on the job — a road trip to Montana to show off an electric tractor
What USDA REAP grants are and how they fund solar, irrigation, and energy efficiency projects
"Fund stacking" — how rural producers combine grants and utility dollars to get projects across the finish line
Agrivoltaics, electric farm equipment, and the energy-water nexus
Why rural communities are quietly at the forefront of emerging energy technology

Whether you're a farmer, a rural business owner, or just curious about the future of energy, Rural-E is here to share the stories, the innovation, and the lessons from the field.


#RuralEnergy #Agrivoltaics #FarmInnovation #RenewableEnergy #ElectricTractor #USDA #EnergyEfficiency #RuralAmerica #SustainableFarming #CleanEnergy

]]> Welcome to the very first episode of the Rural-E Podcast — where rural energy, innovation, and efficiency meet the real stories of the people making it happen.

Hosts Robert Wallace, a certified energy manager with 16+ years in the rural energy space, and co-host Michael Kluz sit down to share how they got here and where they're headed. From a 100-year-old farmhouse in Dufur, Oregon, they dig into the work that rarely gets told: helping farmers, ranchers, and rural small businesses become more efficient, more resilient, and ready for what's next.

In this episode:

How a one-year "farm energy" job turned into a 16-year mission
Michael's wild first day on the job — a road trip to Montana to show off an electric tractor
What USDA REAP grants are and how they fund solar, irrigation, and energy efficiency projects
"Fund stacking" — how rural producers combine grants and utility dollars to get projects across the finish line
Agrivoltaics, electric farm equipment, and the energy-water nexus
Why rural communities are quietly at the forefront of emerging energy technology

Whether you're a farmer, a rural business owner, or just curious about the future of energy, Rural-E is here to share the stories, the innovation, and the lessons from the field.


#RuralEnergy #Agrivoltaics #FarmInnovation #RenewableEnergy #ElectricTractor #USDA #EnergyEfficiency #RuralAmerica #SustainableFarming #CleanEnergy

]]> Sara Buzzsprout-19535186 Thu, 23 Jul 2026 05:00:00 -0700 2242 1 1 full false