Find out what your roofing company is really worth with a free business audit: https://ownersos.com/audit?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=from-car-lots-to-bends-1-roofing-company-playbook

On the debut episode of the Roofing CEO Podcast, host Mike Abramowitz talks with Tucker Pies, founder of All Concepts Exteriors in Bend, Oregon. Tucker traces his path from high school car sales to RV sales to roofing, the brutal first 90 days selling roofs until he realized he was selling a need and not a want, and how he built a door-to-door setter and closer team to about a million dollars a month before starting his own company. He gets candid about the hardest part of becoming a CEO: letting go of control, getting himself out of the bottleneck, and learning from his own dad's plumbing company as a cautionary tale of a business built around one person.

Tucker Pies is the founder of All Concepts Exteriors (allconceptsexteriors.com) in Bend, Oregon, recognized as the area's top-rated roofing contractor. Before starting his company three-plus years ago, he spent seven-plus years in roofing as an installer, a salesperson, and a regional sales manager.

Questions this episode answers:

• How do you start a roofing company?
• Why is selling roofing different from selling other products?
• What is the setter and closer model in roofing sales?
• What is keyman risk and how does it affect selling your company?
• How do you move from working in your business to working on it?

What you'll learn in this episode:

• Why Tucker says "roofing chose me," and his path from car and RV sales to roofing CEO
• The need-versus-want realization that turned a terrible first 90 days into real sales
• How he built a setter and closer team to about a million dollars a month
• Building comp plans that stay uncapped but attainable
• Keyman risk, and why a business built around you is hard to sell or pass down, with his dad's plumbing company as the cautionary tale
• His one piece of advice: build and sell trust before you sell anything else

This show is brought to you in partnership with Forge and D2D Experts. If you're a roofing CEO who wants the option to sell or pass it down one day, it starts with getting the business off your own shoulders. Owner's OS is the operating system built for exactly that: the org chart, role clarity, KPIs, and one-on-one system that let the business run without you. See it here: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=from-car-lots-to-bends-1-roofing-company-os

Connect with Tucker: allconceptsexteriors.com · Instagram @allconceptsexteriors

Tony Munoz is the owner of Full Strength (formerly Martin Home Exteriors), a Jacksonville roofing, siding, and stucco company serving residential and commercial customers since 1995.

Questions this episode answers:

• How do you build a roofing brand that lasts?
• Should you rebrand an established roofing company?
• How do you add value to a home beyond a roof replacement?
• What does it take to make a roofing business generational?
• How do you serve both residential and commercial work?

What you'll learn in this episode:

• Why Tony anchors every job to resetting the home's value, not just replacing the roof
• The reasoning behind rebranding a 30-year-old name to Full Strength
• The "Hammer" pink-elephant brand and what it signals: strength, tough skin, and remembering every customer
• How a single-mom upbringing shaped his do-right-by-the-customer standard
• What it actually takes to make a roofing company generational

This show is brought to you in partnership with Forge and D2D Experts. A brand people remember runs on systems, not on the owner's memory. Owner's OS is the operating system built for exactly that: org chart, role clarity, KPIs, and the one-on-one system that lets the business run without you. See it here: https://ownersos.com/?utm_source=youtube&utm_medium=description&utm_campaign=ownersos&utm_content=how-to-build-a-roofing-brand-that-lasts-os