The Power of Connection Tue, 06 Oct 2026 08:00:04 -0400 https://www.buzzsprout.com/2630626 en-us © 2026 The Power of Connection yes ab11619e-d620-57f1-9722-0fe114bdcf5c Bobby Umar episodic false Conversations on leadership, storytelling, and staying human in a noisy world.


I'm Bobby Umar. 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice. For 25 years I've spoken on stages across 4 continents about the one thing that actually drives careers, businesses, and lives: the power of connection.


This show is where influence gets human again. Each episode gives you one big idea and something you can use right away, whether that's telling stories that move people, building a personal brand rooted in who you really are, becoming a thought leader without becoming a performer, or leading with the kind of vulnerability that builds real trust.


Expect solo teaching sessions, masterclasses with brilliant guest experts, and honest conversations about what it takes to be seen, heard, and remembered.

If you're a leader, entrepreneur, speaker, or anyone building something that depends on people trusting you, this show is for you.


New episodes weekly. Let's get into it.

]]> Buzzsprout (https://www.buzzsprout.com) Bobby Umar https://storage.buzzsprout.com/eg3hepxca80pu5gtvdnhzglva988?.jpg The Power of Connection https://www.buzzsprout.com/2630626 Why LinkedIn Comments Beat LinkedIn Posts Why LinkedIn Comments Beat LinkedIn Posts Send us Fan Mail

Digital relationships run on a longer clock than in-person ones. Several comments and a couple of messages spread over weeks, rather than one good fifteen-minute conversation at an event. Most people quit long before it works.

In this session Bobby is joined by Niraj Kapur, Ariel Lee and Jonaed Iqbal to work through how relationships actually get built on LinkedIn. Why comments are the currency that drives reach, and why a good one runs twelve words rather than "great post." The sequence that turns a stranger into a familiar face before you ever send a connection request. Voice notes and video over typed messages. And why effort is the entire differentiator when almost nobody makes any.

Bobby closes with his own approach. He is a huge advocate for multiplatform content, because we are all on rented space. And he makes the case that personal branding is what gives the whole thing direction, so that every comment and every reach-out is purposeful instead of scattered.

Niraj Kapur is a LinkedIn Top Voice in sales and author of "Everybody Works In Sales," based in Northern Ireland. Ariel Lee is a LinkedIn coach. Jonaed Iqbal is the founder of NoDegree.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Digital relationships run on a longer clock than in-person ones. Several comments and a couple of messages spread over weeks, rather than one good fifteen-minute conversation at an event. Most people quit long before it works.

In this session Bobby is joined by Niraj Kapur, Ariel Lee and Jonaed Iqbal to work through how relationships actually get built on LinkedIn. Why comments are the currency that drives reach, and why a good one runs twelve words rather than "great post." The sequence that turns a stranger into a familiar face before you ever send a connection request. Voice notes and video over typed messages. And why effort is the entire differentiator when almost nobody makes any.

Bobby closes with his own approach. He is a huge advocate for multiplatform content, because we are all on rented space. And he makes the case that personal branding is what gives the whole thing direction, so that every comment and every reach-out is purposeful instead of scattered.

Niraj Kapur is a LinkedIn Top Voice in sales and author of "Everybody Works In Sales," based in Northern Ireland. Ariel Lee is a LinkedIn coach. Jonaed Iqbal is the founder of NoDegree.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19833929 Tue, 06 Oct 2026 08:00:00 -0400 3458 1 13 full false What They Say When You're Not in the Room What They Say When You're Not in the Room Send us Fan Mail

A live keynote from the DYPB conference, and the clearest single statement of the ideas Bobby has built a career on.

He starts in the room, pulling the leadership struggles people actually name out loud: getting others to do the work without sounding bossy, patience when someone moves at a different speed, the confidence to take a risk, and knowing when to ask for help.

Then the definition that anchors everything. A personal brand is what people say about you when you are not in the room. It is a living thing built from a thousand small gestures, accumulated over time, and you have had one since the day you were born. A corporate brand is a promise to its stakeholders. Your personal brand is a promise you deliver to every single person you meet.

The back half turns to networking, and to the follow-up math that became Bobby's signature stat. He once offered 500 people in a room a free coaching session if they came and got his card. Get the card and you are in the top 15 percent. Follow up and you are in the top 4 percent. Build the relationship and you are in the top 0.4 percent.

His closing argument: the number one barrier to networking is your own mindset. And the more digital we get, the more human we have to be.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

A live keynote from the DYPB conference, and the clearest single statement of the ideas Bobby has built a career on.

He starts in the room, pulling the leadership struggles people actually name out loud: getting others to do the work without sounding bossy, patience when someone moves at a different speed, the confidence to take a risk, and knowing when to ask for help.

Then the definition that anchors everything. A personal brand is what people say about you when you are not in the room. It is a living thing built from a thousand small gestures, accumulated over time, and you have had one since the day you were born. A corporate brand is a promise to its stakeholders. Your personal brand is a promise you deliver to every single person you meet.

The back half turns to networking, and to the follow-up math that became Bobby's signature stat. He once offered 500 people in a room a free coaching session if they came and got his card. Get the card and you are in the top 15 percent. Follow up and you are in the top 4 percent. Build the relationship and you are in the top 0.4 percent.

His closing argument: the number one barrier to networking is your own mindset. And the more digital we get, the more human we have to be.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19833923 Tue, 29 Sep 2026 08:00:00 -0400 1633 1 12 full false Speaking Is the Fastest Way to Build a Brand Speaking Is the Fastest Way to Build a Brand Send us Fan Mail

Public speaking bundles networking, expertise and live content into one high-trust room, which makes it the fastest thought leadership tool there is. In this session Bobby is joined by Melanie Deziel and Lorraine K. Lee for a candid look at the business of speaking.

The three of them get into how event decisions get made 12 to 18 months out, why you pitch what the buyer's audience will get rather than why your talk is great, and why you are better off running one to three core talks you know cold than building a new one every time.

They are also refreshingly blunt about money. Melanie's rule is to open at $1,000, because if you ask for $500 they will talk you down to $200, and then you are losing money to teach on someone else's time. She is candid that she should have charged more sooner, and she names who that costs most, which is speakers from marginalized backgrounds who get taken advantage of precisely because nobody told them they could ask for more.

She also has a better move than working for free. Instead of saying you will do it for nothing, say you are willing to waive your fee in exchange for something you actually want, whether that is video footage, testimonials or introductions. You are still a speaker who charges. You have just decided what to charge in.

Lorraine's practical counterpart to all of it: you do not need a paid gig to get the assets in the first place. There is a stage at any university nearby, a friend can take the photos, and the reel gets built from there.

Also covered: how to choose a coach, what agents and bureaus really do (they manage demand, they do not always create it), whether you need a sizzle reel to pitch, and the pre-stage mindset that beats nerves every time. Bobby's version of it: be a teacher, not a speaker.

Melanie Deziel is a keynote speaker, two-time author and co-founder of The Creator Kitchen. Lorraine K. Lee is a speaker, LinkedIn Learning instructor and teaches at Stanford Continuing Studies.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Public speaking bundles networking, expertise and live content into one high-trust room, which makes it the fastest thought leadership tool there is. In this session Bobby is joined by Melanie Deziel and Lorraine K. Lee for a candid look at the business of speaking.

The three of them get into how event decisions get made 12 to 18 months out, why you pitch what the buyer's audience will get rather than why your talk is great, and why you are better off running one to three core talks you know cold than building a new one every time.

They are also refreshingly blunt about money. Melanie's rule is to open at $1,000, because if you ask for $500 they will talk you down to $200, and then you are losing money to teach on someone else's time. She is candid that she should have charged more sooner, and she names who that costs most, which is speakers from marginalized backgrounds who get taken advantage of precisely because nobody told them they could ask for more.

She also has a better move than working for free. Instead of saying you will do it for nothing, say you are willing to waive your fee in exchange for something you actually want, whether that is video footage, testimonials or introductions. You are still a speaker who charges. You have just decided what to charge in.

Lorraine's practical counterpart to all of it: you do not need a paid gig to get the assets in the first place. There is a stage at any university nearby, a friend can take the photos, and the reel gets built from there.

Also covered: how to choose a coach, what agents and bureaus really do (they manage demand, they do not always create it), whether you need a sizzle reel to pitch, and the pre-stage mindset that beats nerves every time. Bobby's version of it: be a teacher, not a speaker.

Melanie Deziel is a keynote speaker, two-time author and co-founder of The Creator Kitchen. Lorraine K. Lee is a speaker, LinkedIn Learning instructor and teaches at Stanford Continuing Studies.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19833913 Tue, 22 Sep 2026 08:00:00 -0400 3591 1 11 full false Know Your Value (And Everyone Else Will Too) Know Your Value (And Everyone Else Will Too) Send us Fan Mail

Most people think pricing is a number problem. It isn't. It's a clarity problem, and usually a packaging problem wearing a price tag.

In this session Bobby walks through the full pricing system he uses with coaches, consultants and speakers, built on one idea: the moment you know your value, everyone else will know it too.

He opens with two clients who got it wrong in opposite directions. A therapist with 30 years of experience charging only $500 for a three-hour workshop, later coached up to $2,500 an hour. And a speaker asking $10,000 a keynote with no speaking history, who got silence from every organizer she approached.

What's covered:

 - The two failure modes, underpricing and overpricing, and why overpricing produces silence rather than a "no"

 - Why one offer beats five half-offers

 - Low ticket under $1,000: publish the price, because clarity beats charisma

 - High ticket above $4,000: sell the process, not the strategy, and publish the starting point rather than the price

 - Value-metric pricing, where you price the return instead of your hours

 - How to handle an objection without ever discounting

 - The scope leak that keeps people stuck at their ceiling

 - When to raise your price, and the signal that tells you it's already too low


He closes with live coaching on real member offers.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Most people think pricing is a number problem. It isn't. It's a clarity problem, and usually a packaging problem wearing a price tag.

In this session Bobby walks through the full pricing system he uses with coaches, consultants and speakers, built on one idea: the moment you know your value, everyone else will know it too.

He opens with two clients who got it wrong in opposite directions. A therapist with 30 years of experience charging only $500 for a three-hour workshop, later coached up to $2,500 an hour. And a speaker asking $10,000 a keynote with no speaking history, who got silence from every organizer she approached.

What's covered:

 - The two failure modes, underpricing and overpricing, and why overpricing produces silence rather than a "no"

 - Why one offer beats five half-offers

 - Low ticket under $1,000: publish the price, because clarity beats charisma

 - High ticket above $4,000: sell the process, not the strategy, and publish the starting point rather than the price

 - Value-metric pricing, where you price the return instead of your hours

 - How to handle an objection without ever discounting

 - The scope leak that keeps people stuck at their ceiling

 - When to raise your price, and the signal that tells you it's already too low


He closes with live coaching on real member offers.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Buzzsprout-19802735 Tue, 15 Sep 2026 08:00:00 -0400 1741 1 10 full false What Leadership Requires Now (and What It Doesn't) What Leadership Requires Now (and What It Doesn't) Send us Fan Mail

Leadership advice ages badly. What worked five, ten, twenty years ago does not automatically survive contact with the way people actually work now, and a lot of leaders are still running the old playbook without noticing.

In this conversation, Bobby sits down with Felipe Cofiño to work through what modern leadership actually asks of people: leading human beings rather than headcount, why human-centred leadership is a practical skill rather than a soft one, and how to tell whether the place you are in is worth staying in.

Felipe Cofiño is a LinkedIn Top Voice with three decades in leadership and HR, and a founder. He publishes on leadership, the workplace and careers on LinkedIn and YouTube.

00:12  Welcome, and introducing Felipe
04:08  Felipe's background and route in
09:07  Three decades in leadership and HR
19:08  Into the substance
24:07  The barriers that used to exist, and what changed
29:07  What a leader actually needs now
34:09  Human-centred leaders
39:07  Whether the place you are in values you
44:09  Why the old playbook stopped working
54:08  Closing thoughts

Recorded live with the TLB Club community.

Want Bobby to speak at your event? raeallan.com/podcast

The Power of Connection. Conversations on leadership, storytelling, and staying human in a noisy world.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Leadership advice ages badly. What worked five, ten, twenty years ago does not automatically survive contact with the way people actually work now, and a lot of leaders are still running the old playbook without noticing.

In this conversation, Bobby sits down with Felipe Cofiño to work through what modern leadership actually asks of people: leading human beings rather than headcount, why human-centred leadership is a practical skill rather than a soft one, and how to tell whether the place you are in is worth staying in.

Felipe Cofiño is a LinkedIn Top Voice with three decades in leadership and HR, and a founder. He publishes on leadership, the workplace and careers on LinkedIn and YouTube.

00:12  Welcome, and introducing Felipe
04:08  Felipe's background and route in
09:07  Three decades in leadership and HR
19:08  Into the substance
24:07  The barriers that used to exist, and what changed
29:07  What a leader actually needs now
34:09  Human-centred leaders
39:07  Whether the place you are in values you
44:09  Why the old playbook stopped working
54:08  Closing thoughts

Recorded live with the TLB Club community.

Want Bobby to speak at your event? raeallan.com/podcast

The Power of Connection. Conversations on leadership, storytelling, and staying human in a noisy world.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19766325 Tue, 08 Sep 2026 10:00:00 -0400 3405 1 9 full false From Substack Bestseller to TEDx Speaker From Substack Bestseller to TEDx Speaker Send us Fan Mail

This one is a conversation I was invited into, and the host went straight at the thing most people get wrong about TEDx.

We covered how a talk actually changes what happens after it: people respond to your outreach, they take your calls, they say yes to your fee. That's the real reason the stage matters, and it's why I call TEDx the ultimate thought-leadership brand builder.

We also killed a few myths. That you need to be famous first. That it has to be a professional topic rather than a personal story. That there's some gatekeeper you have to know. And we got honest about the parts nobody explains, like why you should film your own talk rather than trust the event's setup.


In this episode:

(05:00) The 3,500 TEDx events worldwide, and the video mistake to avoid

(10:00) Why the talk is only the beginning, and what you do with it after

(15:00) The myth that it has to be professional, and why the personal story wins

(20:00) Assets, and how being known got me four talks in two years

(25:00) What changed in what I could charge after the stage

(30:00) The single image that positions you as an authority

(40:00) Taking people on the journey, including the parts that might not work


More from me at bobbyumar.substack.com, or connect on LinkedIn (linkedin.com/in/bobbyumar).


The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

This one is a conversation I was invited into, and the host went straight at the thing most people get wrong about TEDx.

We covered how a talk actually changes what happens after it: people respond to your outreach, they take your calls, they say yes to your fee. That's the real reason the stage matters, and it's why I call TEDx the ultimate thought-leadership brand builder.

We also killed a few myths. That you need to be famous first. That it has to be a professional topic rather than a personal story. That there's some gatekeeper you have to know. And we got honest about the parts nobody explains, like why you should film your own talk rather than trust the event's setup.


In this episode:

(05:00) The 3,500 TEDx events worldwide, and the video mistake to avoid

(10:00) Why the talk is only the beginning, and what you do with it after

(15:00) The myth that it has to be professional, and why the personal story wins

(20:00) Assets, and how being known got me four talks in two years

(25:00) What changed in what I could charge after the stage

(30:00) The single image that positions you as an authority

(40:00) Taking people on the journey, including the parts that might not work


More from me at bobbyumar.substack.com, or connect on LinkedIn (linkedin.com/in/bobbyumar).


The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19585856 Tue, 01 Sep 2026 08:00:00 -0400 3062 1 8 full false How to Use AI like Claude to Amplify Your Brand How to Use AI like Claude to Amplify Your Brand Send us Fan Mail

A year ago AI could do impressive things that didn't really move the needle for your brand. That changed fast, and this conversation is about what it can actually do for you now.

I brought two people onto my Substack Live who use this stuff daily, not theoretically. John Aspinall spent two decades on the e-commerce and agency side and now teaches AI to brand owners. Ganesh Ariyur has led global technology transformation for over twenty years, bridging the business and IT sides of it. We got into what shifted, what's hype, and what we each actually run.

The line that stuck with me from this one: the shift isn't AI telling you what to do, it's AI doing it for you. Plenty of people are sitting on information they know they should act on and simply have no time. That gap is where this gets interesting.

In this episode:
(05:00) What changed in 12 months, and what actually moves the needle now
(10:00) You don't have to be a coder, you have to know how to connect things
(20:00) The misconception that AI replaces writers, and why it doesn't
(25:00) Training AI on your real voice, and why your experience is the part that can't be faked
(30:00) The four big levers for growing on Substack
(40:00) Why your files and folder foundations decide how far you can go
(50:00) Going from chat to projects to co-working to code, and what changed for me

Come do this with us: TLB Club is my membership community for small business owners growing their brand, business, and their AI and systems game. Details at thoughtleadershipbranding.club, and more from me at bobbyumar.substack.com.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

A year ago AI could do impressive things that didn't really move the needle for your brand. That changed fast, and this conversation is about what it can actually do for you now.

I brought two people onto my Substack Live who use this stuff daily, not theoretically. John Aspinall spent two decades on the e-commerce and agency side and now teaches AI to brand owners. Ganesh Ariyur has led global technology transformation for over twenty years, bridging the business and IT sides of it. We got into what shifted, what's hype, and what we each actually run.

The line that stuck with me from this one: the shift isn't AI telling you what to do, it's AI doing it for you. Plenty of people are sitting on information they know they should act on and simply have no time. That gap is where this gets interesting.

In this episode:
(05:00) What changed in 12 months, and what actually moves the needle now
(10:00) You don't have to be a coder, you have to know how to connect things
(20:00) The misconception that AI replaces writers, and why it doesn't
(25:00) Training AI on your real voice, and why your experience is the part that can't be faked
(30:00) The four big levers for growing on Substack
(40:00) Why your files and folder foundations decide how far you can go
(50:00) Going from chat to projects to co-working to code, and what changed for me

Come do this with us: TLB Club is my membership community for small business owners growing their brand, business, and their AI and systems game. Details at thoughtleadershipbranding.club, and more from me at bobbyumar.substack.com.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19687353 Tue, 25 Aug 2026 08:00:00 -0400 3583 1 7 full false My Secret to World-Class Keynotes My Secret to World-Class Keynotes Send us Fan Mail

I've delivered a thousand keynotes and workshops across four continents, and I'll be honest about what pushed me to build this model: I've sat in audiences watching genuinely terrible talks given by people getting paid very well to give them.

So this is what I actually do. It comes out of a module I taught in my old speaker mastermind, and here I walk through it live, slide by slide, using a real talk I gave for a recreation association in British Columbia.

The formula in one line: personal stories, plus data, plus case studies, plus an action plan they can actually use. But the rule that sits above all of it is the one nobody wants to hear, because it isn't a technique. Know your audience. It decides everything else.

In this episode:
(00:15) A thousand keynotes, and why so many well-paid talks are still bad
(02:05) I ask the room: what's the number one rule?
(03:10) The answer is know your audience, and that means the organizer too
(03:50) Stop opening with "thanks for having me," and what to do instead
(04:25) You get five minutes to win the crowd
(05:50) Why I build in an interactive activity whenever there's room for one
(07:45) Ask them their challenges, then put their own words back in your content
(08:55) The formula: stories, data, case studies, action plan
(11:15) The real goal of a keynote is to change how people think
(12:55) The whole model in ninety seconds
(13:30) The Q&A move that sets me apart, and why organizers always say yes

This one was recorded on a weekly TLB Club call, where we share our highs and lows, support each other, and I teach something I've actually used. If you want to be in the room for the next one, it's at thoughtleadershipbranding.club. More from me at bobbyumar.substack.com.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

I've delivered a thousand keynotes and workshops across four continents, and I'll be honest about what pushed me to build this model: I've sat in audiences watching genuinely terrible talks given by people getting paid very well to give them.

So this is what I actually do. It comes out of a module I taught in my old speaker mastermind, and here I walk through it live, slide by slide, using a real talk I gave for a recreation association in British Columbia.

The formula in one line: personal stories, plus data, plus case studies, plus an action plan they can actually use. But the rule that sits above all of it is the one nobody wants to hear, because it isn't a technique. Know your audience. It decides everything else.

In this episode:
(00:15) A thousand keynotes, and why so many well-paid talks are still bad
(02:05) I ask the room: what's the number one rule?
(03:10) The answer is know your audience, and that means the organizer too
(03:50) Stop opening with "thanks for having me," and what to do instead
(04:25) You get five minutes to win the crowd
(05:50) Why I build in an interactive activity whenever there's room for one
(07:45) Ask them their challenges, then put their own words back in your content
(08:55) The formula: stories, data, case studies, action plan
(11:15) The real goal of a keynote is to change how people think
(12:55) The whole model in ninety seconds
(13:30) The Q&A move that sets me apart, and why organizers always say yes

This one was recorded on a weekly TLB Club call, where we share our highs and lows, support each other, and I teach something I've actually used. If you want to be in the room for the next one, it's at thoughtleadershipbranding.club. More from me at bobbyumar.substack.com.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19585859 Tue, 18 Aug 2026 08:00:00 -0400 868 1 6 full false Why Your Story Matters (and How to Craft Yours on Video) Why Your Story Matters (and How to Craft Yours on Video) Send us Fan Mail

You have thousands of stories in you. The problem is nobody ever taught you how to find the one that matters.

This episode is a live session I ran on exactly that: how to locate your real story out of a lifetime of material, and then turn it into a personal video story that actually sounds like you.

I get into my own version of it too. There were years when work felt hollow, my career felt frozen, and my health was somewhere near the bottom of the list. What I landed on is the line I still give people: feeling that way is allowed, staying there isn't.

In this episode:

(01:30) What we're doing today: finding your story, then putting it on video

(04:00) You have thousands of stories, and they all merge into one

(06:30) My own story: lost, stuck, and what I did about it

(09:30) Structure first: building the outline of your story

(12:00) The consequences of transparency, and who you attract

(18:30) Finding the one, two or three top lessons of your life

(21:00) The umbrella brand that covers career, family and health

(24:30) How to storyboard your video, piece by piece

If this one lands, the next step is simple: write down the three lessons of your life that keep showing up. That's where your story starts.

Find more at bobbyumar.substack.com, or connect with me on LinkedIn (linkedin.com/in/bobbyumar) and share your story.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

You have thousands of stories in you. The problem is nobody ever taught you how to find the one that matters.

This episode is a live session I ran on exactly that: how to locate your real story out of a lifetime of material, and then turn it into a personal video story that actually sounds like you.

I get into my own version of it too. There were years when work felt hollow, my career felt frozen, and my health was somewhere near the bottom of the list. What I landed on is the line I still give people: feeling that way is allowed, staying there isn't.

In this episode:

(01:30) What we're doing today: finding your story, then putting it on video

(04:00) You have thousands of stories, and they all merge into one

(06:30) My own story: lost, stuck, and what I did about it

(09:30) Structure first: building the outline of your story

(12:00) The consequences of transparency, and who you attract

(18:30) Finding the one, two or three top lessons of your life

(21:00) The umbrella brand that covers career, family and health

(24:30) How to storyboard your video, piece by piece

If this one lands, the next step is simple: write down the three lessons of your life that keep showing up. That's where your story starts.

Find more at bobbyumar.substack.com, or connect with me on LinkedIn (linkedin.com/in/bobbyumar) and share your story.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19585850 Tue, 11 Aug 2026 08:00:00 -0400 1774 1 5 full false How to Land Your First TEDx Talk How to Land Your First TEDx Talk Send us Fan Mail

Everyone asks me the same question: "Bobby, how do I actually land a TEDx talk?" So this episode is the full answer, a complete session I taught live on exactly that.

I've delivered five TEDx talks and coached clients from around the world onto that stage, and this is the process behind all of it: why TEDx is the single best authority builder for your brand (hello, branding by association with the most famous stage in the world), the mistake that cost me a ted.com feature, what organizers actually want from you, and the step-by-step path from "I have a story" to "I have a talk."

In this episode:
(02:00) Who this session is for
(05:30) My story: losing my job, my wife's illness, and the reinvention that made me a speaker
(08:30) Why TEDx: authority, reach, and branding by association
(12:15) The copyrighted-image mistake that cost me a ted.com feature
(15:30) The #1 thing people get wrong: the idea
(18:00) The three criteria of thought leadership
(24:30) The mentoring path most people never think of
(30:30) Take your audience on the journey (before AND after the talk)
(33:00) How to research events and find YOUR fit
(36:30) What TEDx organizers actually want
(39:30) The follow-up habits that landed me talk #4
(42:00) My five essentials of thought leadership

Grab my free TEDx Idea Template and more at bobbyumar.substack.com, and if you want help landing your own talk, connect with me on LinkedIn (linkedin.com/in/bobbyumar). Tag me when you take action, I'll cheer you on.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Everyone asks me the same question: "Bobby, how do I actually land a TEDx talk?" So this episode is the full answer, a complete session I taught live on exactly that.

I've delivered five TEDx talks and coached clients from around the world onto that stage, and this is the process behind all of it: why TEDx is the single best authority builder for your brand (hello, branding by association with the most famous stage in the world), the mistake that cost me a ted.com feature, what organizers actually want from you, and the step-by-step path from "I have a story" to "I have a talk."

In this episode:
(02:00) Who this session is for
(05:30) My story: losing my job, my wife's illness, and the reinvention that made me a speaker
(08:30) Why TEDx: authority, reach, and branding by association
(12:15) The copyrighted-image mistake that cost me a ted.com feature
(15:30) The #1 thing people get wrong: the idea
(18:00) The three criteria of thought leadership
(24:30) The mentoring path most people never think of
(30:30) Take your audience on the journey (before AND after the talk)
(33:00) How to research events and find YOUR fit
(36:30) What TEDx organizers actually want
(39:30) The follow-up habits that landed me talk #4
(42:00) My five essentials of thought leadership

Grab my free TEDx Idea Template and more at bobbyumar.substack.com, and if you want help landing your own talk, connect with me on LinkedIn (linkedin.com/in/bobbyumar). Tag me when you take action, I'll cheer you on.

The Power of Connection is conversations on leadership, storytelling, and staying human in a noisy world, from Bobby Umar: 5x TEDx speaker, Inc Magazine Top 100 Leadership Speaker, and 2x LinkedIn Top Voice.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19585823 Tue, 04 Aug 2026 05:00:00 -0400 2762 1 4 full false 7 Ways to Build Authority (and Which One Is Best) 7 Ways to Build Authority (and Which One Is Best) Send us Fan Mail

There is no single path to authority. Bobby lays out seven ways to build it, and tells you which one to start with.

Thought leadership is not one-size-fits-all. In this masterclass Bobby walks through the different ways to build authority and how to choose the blend that fits your strengths and goals. The throughline: every strategy comes back to people and relationships.

In this episode:
00:00 Building an audience you actually own
12:00 Positioning as a speaker and founder
19:34 Why relationships drive all growth
31:04 How speaking amplifies everything
42:29 Why signature programs take time
50:31 Why TEDx is the highest-leverage authority move
55:26 Using AI to turn ideas into content
01:03:25 Know your customer's pains and desires

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

There is no single path to authority. Bobby lays out seven ways to build it, and tells you which one to start with.

Thought leadership is not one-size-fits-all. In this masterclass Bobby walks through the different ways to build authority and how to choose the blend that fits your strengths and goals. The throughline: every strategy comes back to people and relationships.

In this episode:
00:00 Building an audience you actually own
12:00 Positioning as a speaker and founder
19:34 Why relationships drive all growth
31:04 How speaking amplifies everything
42:29 Why signature programs take time
50:31 Why TEDx is the highest-leverage authority move
55:26 Using AI to turn ideas into content
01:03:25 Know your customer's pains and desires

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19513233 Sat, 18 Jul 2026 20:00:00 -0400 4037 full false The Power of Stories: Why Storytelling Wins in Business The Power of Stories: Why Storytelling Wins in Business Send us Fan Mail

Facts inform. Stories move. Here's how to use story to sell, lead, and be remembered.

Stories are the most powerful tool you have to build trust and drive action, and most professionals waste them. Bobby shares how to use storytelling for business and growth: where stories belong, how to structure one that lands, and why the human brain is wired to remember them long after the data is forgotten. Practical and immediately usable.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

Facts inform. Stories move. Here's how to use story to sell, lead, and be remembered.

Stories are the most powerful tool you have to build trust and drive action, and most professionals waste them. Bobby shares how to use storytelling for business and growth: where stories belong, how to structure one that lands, and why the human brain is wired to remember them long after the data is forgotten. Practical and immediately usable.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19513231 Sat, 18 Jul 2026 20:00:00 -0400 1659 full false Why Vulnerability Is a Strength, Not a Weakness Why Vulnerability Is a Strength, Not a Weakness Send us Fan Mail

The moment you let people see the real you is the moment they start to trust you.

The show opens where Bobby's whole philosophy begins: vulnerability. In this short, honest session he unpacks why the polished version of you keeps people at a distance, and why the willingness to be seen is what actually builds trust, connection, and influence. A tight, powerful start to the show.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Send us Fan Mail

The moment you let people see the real you is the moment they start to trust you.

The show opens where Bobby's whole philosophy begins: vulnerability. In this short, honest session he unpacks why the polished version of you keeps people at a distance, and why the willingness to be seen is what actually builds trust, connection, and influence. A tight, powerful start to the show.

The Power of Connection is hosted by Bobby Umar, 5x TEDx speaker and Inc Magazine Top 100 Leadership Speaker. For weekly insights on personal branding and thought leadership, join his newsletter: https://bobbyumar.substack.com

]]> Bobby Umar Buzzsprout-19513224 Sat, 18 Jul 2026 20:00:00 -0400 765 full false