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  <title>The Practical AI Podcast</title>

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  <description><![CDATA[<p><b>The Practical AI Podcast</b> <em>with Hashi Sivananthan, Founder and Principal at Digiform</em></p><p><br></p><p>AI doesn't have to be confusing — and it definitely doesn't have to be hype.</p><p><br></p><p>Every week, AI adoption and governance expert Hashi breaks down what's actually happening in AI and what it means for your business. No jargon. No buzzwords. Just simple, straightforward guidance for non-technical business leaders who want to drive real results with AI — without breaking what already works.</p><p>From customer experience and personalization to governance, guardrails, and knowing when <em>not</em> to use AI, each episode gives you practical takeaways you can bring to your next leadership meeting.</p><p>Because good AI starts with good decisions.</p><p><br></p><p>New episodes weekly. Follow Hashi on Instagram @aimehashi.</p>]]></description>
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    <itunes:title>Is Generative UI Helping or Hurting Your Customer Experience?</itunes:title>
    <title>Is Generative UI Helping or Hurting Your Customer Experience?</title>
    <itunes:summary><![CDATA[Generative UI promises every customer a personalized, dynamically-generated interface — but is it actually improving the experience, or quietly breaking it? In this episode, Hashi cuts through the AI hype to explain what Generative UI (GenUI) really is, why companies are racing to adopt it, and where it goes wrong. From e-commerce checkouts to the Marriott app, he explores the real promise of AI-personalized interfaces — and the "unwritten contract" between a user and a button that too many c...]]></itunes:summary>
    <description><![CDATA[<p>Generative UI promises every customer a personalized, dynamically-generated interface — but is it actually improving the experience, or quietly breaking it?</p><p>In this episode, Hashi cuts through the AI hype to explain what Generative UI (GenUI) really is, why companies are racing to adopt it, and where it goes wrong. From e-commerce checkouts to the Marriott app, he explores the real promise of AI-personalized interfaces — and the &quot;unwritten contract&quot; between a user and a button that too many companies are breaking.</p><p>You&apos;ll learn:</p><ul><li>What Generative UI is, in plain business language</li><li>Why personalization drives conversion — and why habit beats personalization</li><li>What a 2026 Qualtrics report reveals about the personalization-privacy tradeoff</li><li>The #1 mistake companies make when deploying GenUI</li><li>A practical framework for rolling out Generative UI safely: guardrails, data readiness, and controlled experiments</li></ul><p>If you&apos;re a non-technical business leader trying to figure out where AI actually fits in your customer experience strategy, this one&apos;s for you.</p><p>Follow Hashi on Instagram: @aimehashi</p>]]></description>
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    <itunes:author>Taylor</itunes:author>
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    <pubDate>Wed, 15 Jul 2026 14:00:00 -0400</pubDate>
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