<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet href="https://rss.buzzsprout.com/styles.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:psc="http://podlove.org/simple-chapters" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <atom:link href="https://rss.buzzsprout.com/2629167.rss" rel="self" type="application/rss+xml" />
  <atom:link href="https://pubsubhubbub.appspot.com/" rel="hub" xmlns="http://www.w3.org/2005/Atom" />
  <title>The GMW Podcast</title>

  <lastBuildDate>Thu, 20 Aug 2026 03:00:01 -0400</lastBuildDate>
  <link>https://www.buzzsprout.com/2629167</link>
  <language>en-us</language>
  <copyright>© 2026 The GMW Podcast</copyright>
  <podcast:locked>yes</podcast:locked>
    <podcast:guid>f6639718-7984-5ff5-9293-6d464258b002</podcast:guid>
  <itunes:author>Garcia Media Works</itunes:author>
  <itunes:type>episodic</itunes:type>
  <itunes:explicit>false</itunes:explicit>
  <description><![CDATA[<p>The GMW Podcast delivers hard truths about social media for business owners who are tired of being burned by bad agencies, wasting time doing it themselves, and not getting results. Real strategy, no sugarcoating, from the agency behind 150 million organic views.&nbsp;</p><p><br></p><p>Want to learn more? Visit garciamediaworks.com</p>]]></description>
  <generator>Buzzsprout (https://www.buzzsprout.com)</generator>
  <itunes:keywords>social media, social media management, marketing, business, business owner, founder, entrepreneur, social media tips, content creator, small business, digital marketing, agency, social media agency, marketing agency</itunes:keywords>
  <itunes:owner>
    <itunes:name>Garcia Media Works</itunes:name>
  </itunes:owner>
  <image>
     <url>https://storage.buzzsprout.com/w2njt5tq9jcxhish7ur63kh0fd7l?.jpg</url>
     <title>The GMW Podcast</title>
     <link>https://www.buzzsprout.com/2629167</link>
  </image>
  <itunes:image href="https://storage.buzzsprout.com/w2njt5tq9jcxhish7ur63kh0fd7l?.jpg" />
  <itunes:category text="Arts" />
  <item>
    <itunes:title>What ROI Actually Looks Like When You Hire a Social Media Manager</itunes:title>
    <title>What ROI Actually Looks Like When You Hire a Social Media Manager</title>
    <itunes:summary><![CDATA[Most business owners hire a social media manager without ever stopping to define what success actually looks like for their business. In this episode, Rain Garcia breaks down what return on investment really means in social media, why vanity metrics like views and likes can be completely misleading, and how to know whether the agency you are working with actually cares about moving the needle in your business.  She also walks through what a real analytics report should include, how GMW w...]]></itunes:summary>
    <description><![CDATA[<p>Most business owners hire a social media manager without ever stopping to define what success actually looks like for their business. In this episode, Rain Garcia breaks down what return on investment really means in social media, why vanity metrics like views and likes can be completely misleading, and how to know whether the agency you are working with actually cares about moving the needle in your business. </p><p>She also walks through what a real analytics report should include, how GMW works with clients to define their goals from day one, and why a good social media manager will always be honest when the strategy needs to shift. </p><p><br/></p><p>If you are investing in social media management and you are not sure whether it is actually working, this episode will change the way you evaluate your results. </p><p>Work with us: garciamediaworks.com/contact.</p><p>Your business deserves to be found. </p>]]></description>
    <content:encoded><![CDATA[<p>Most business owners hire a social media manager without ever stopping to define what success actually looks like for their business. In this episode, Rain Garcia breaks down what return on investment really means in social media, why vanity metrics like views and likes can be completely misleading, and how to know whether the agency you are working with actually cares about moving the needle in your business. </p><p>She also walks through what a real analytics report should include, how GMW works with clients to define their goals from day one, and why a good social media manager will always be honest when the strategy needs to shift. </p><p><br/></p><p>If you are investing in social media management and you are not sure whether it is actually working, this episode will change the way you evaluate your results. </p><p>Work with us: garciamediaworks.com/contact.</p><p>Your business deserves to be found. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19667497-what-roi-actually-looks-like-when-you-hire-a-social-media-manager.mp3" length="4275811" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19667497</guid>
    <pubDate>Thu, 20 Aug 2026 03:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19667497/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19667497/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19667497/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19667497/transcript.vtt" type="text/vtt" />
    <itunes:duration>352</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>You&#39;re Posting Consistently On Social But Nothing Is Converting. Here&#39;s Why.</itunes:title>
    <title>You&#39;re Posting Consistently On Social But Nothing Is Converting. Here&#39;s Why.</title>
    <itunes:summary><![CDATA[Posting every day and still not getting clients or customers? The problem isn't how often you are posting. In this episode, Rain Garcia, the founder of Garcia Media Works,  breaks down the real reasons your social media is not converting, from pretty aesthetics that do not drive action, to bios that are missing the most important information, to call to actions that are asking too much. Plus why you might be tracking the wrong metrics entirely and what to do instead.  If your conten...]]></itunes:summary>
    <description><![CDATA[<p>Posting every day and still not getting clients or customers? The problem isn&apos;t how often you are posting.</p><p>In this episode, Rain Garcia, the founder of Garcia Media Works,  breaks down the real reasons your social media is not converting, from pretty aesthetics that do not drive action, to bios that are missing the most important information, to call to actions that are asking too much. Plus why you might be tracking the wrong metrics entirely and what to do instead. </p><p>If your content is getting views but not clients, this one will change how you look at your entire strategy. </p><p>Ready to level up your social media? garciamediaworks.com/contact </p><p>Your business deserves to be found. </p>]]></description>
    <content:encoded><![CDATA[<p>Posting every day and still not getting clients or customers? The problem isn&apos;t how often you are posting.</p><p>In this episode, Rain Garcia, the founder of Garcia Media Works,  breaks down the real reasons your social media is not converting, from pretty aesthetics that do not drive action, to bios that are missing the most important information, to call to actions that are asking too much. Plus why you might be tracking the wrong metrics entirely and what to do instead. </p><p>If your content is getting views but not clients, this one will change how you look at your entire strategy. </p><p>Ready to level up your social media? garciamediaworks.com/contact </p><p>Your business deserves to be found. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19633414-you-re-posting-consistently-on-social-but-nothing-is-converting-here-s-why.mp3" length="4575824" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19633414</guid>
    <pubDate>Thu, 13 Aug 2026 00:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19633414/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19633414/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19633414/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19633414/transcript.vtt" type="text/vtt" />
    <itunes:duration>377</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Signs It&#39;s Time to Outsource Your Social Media (And How to Do It)</itunes:title>
    <title>Signs It&#39;s Time to Outsource Your Social Media (And How to Do It)</title>
    <itunes:summary><![CDATA[That voice in the back of your head telling you it's time to hand over your social media? Listen to it.  In this episode, Rain Garcia, the Garcia Media Works founder, breaks down the two types of business owners who need to outsource, why doing it all yourself is not sustainable, and exactly how to find the right agency or social media manager for your specific needs.  From cold searching to geographic considerations to knowing what questions to ask — this is the episode for anyone ...]]></itunes:summary>
    <description><![CDATA[<p>That voice in the back of your head telling you it&apos;s time to hand over your social media? Listen to it. </p><p>In this episode, Rain Garcia, the Garcia Media Works founder, breaks down the two types of business owners who need to outsource, why doing it all yourself is not sustainable, and exactly how to find the right agency or social media manager for your specific needs. </p><p>From cold searching to geographic considerations to knowing what questions to ask — this is the episode for anyone who knows they need help but doesn&apos;t know where to start. </p><p>Complimentary intro call: garciamediaworks.com. </p><p>Your business deserves to be found. </p>]]></description>
    <content:encoded><![CDATA[<p>That voice in the back of your head telling you it&apos;s time to hand over your social media? Listen to it. </p><p>In this episode, Rain Garcia, the Garcia Media Works founder, breaks down the two types of business owners who need to outsource, why doing it all yourself is not sustainable, and exactly how to find the right agency or social media manager for your specific needs. </p><p>From cold searching to geographic considerations to knowing what questions to ask — this is the episode for anyone who knows they need help but doesn&apos;t know where to start. </p><p>Complimentary intro call: garciamediaworks.com. </p><p>Your business deserves to be found. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19599624-signs-it-s-time-to-outsource-your-social-media-and-how-to-do-it.mp3" length="4763570" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19599624</guid>
    <pubDate>Thu, 06 Aug 2026 01:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19599624/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19599624/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19599624/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19599624/transcript.vtt" type="text/vtt" />
    <itunes:duration>393</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Why Social Media Scheduling Platforms Are Holding You Back  </itunes:title>
    <title>Why Social Media Scheduling Platforms Are Holding You Back  </title>
    <itunes:summary><![CDATA[Everyone in the industry swears by scheduling platforms, but the GMW founder, Rain Garcia, is here to tell you why Garcia Media Works doesn't use a single one of them. In this episode, she breaks down why third-party platforms hurt your algorithm reach, block you from using trending audios, limit key features like trial reels, and can even get your content shadow-banned. Plus what GMW does instead to stay organized without sacrificing performance.  If you've been scheduling your content and w...]]></itunes:summary>
    <description><![CDATA[<p>Everyone in the industry swears by scheduling platforms, but the GMW founder, Rain Garcia, is here to tell you why Garcia Media Works doesn&apos;t use a single one of them. In this episode, she breaks down why third-party platforms hurt your algorithm reach, block you from using trending audios, limit key features like trial reels, and can even get your content shadow-banned. Plus what GMW does instead to stay organized without sacrificing performance.<br/><br/>If you&apos;ve been scheduling your content and wondering why it&apos;s not converting, this one&apos;s for you. <br/><br/>Schedule a complimentary introduction call: garciamediaworks.com. <br/><br/>Your business deserves to be found.</p>]]></description>
    <content:encoded><![CDATA[<p>Everyone in the industry swears by scheduling platforms, but the GMW founder, Rain Garcia, is here to tell you why Garcia Media Works doesn&apos;t use a single one of them. In this episode, she breaks down why third-party platforms hurt your algorithm reach, block you from using trending audios, limit key features like trial reels, and can even get your content shadow-banned. Plus what GMW does instead to stay organized without sacrificing performance.<br/><br/>If you&apos;ve been scheduling your content and wondering why it&apos;s not converting, this one&apos;s for you. <br/><br/>Schedule a complimentary introduction call: garciamediaworks.com. <br/><br/>Your business deserves to be found.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19542372-why-social-media-scheduling-platforms-are-holding-you-back.mp3" length="4059508" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19542372</guid>
    <pubDate>Fri, 24 Jul 2026 02:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19542372/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19542372/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19542372/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19542372/transcript.vtt" type="text/vtt" />
    <itunes:duration>334</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Should You Be Posting Trending Content? Here&#39;s How to Know</itunes:title>
    <title>Should You Be Posting Trending Content? Here&#39;s How to Know</title>
    <itunes:summary><![CDATA[ Trending audios, viral moments, memes — should your business be using them? In this episode, the founder of Garcia Media Works, Rain Garcia, breaks down exactly which industries thrive with trending content, which need to toe the line, and which should avoid it entirely.  Real examples, no guessing.  Schedule a complimentary introduction call here: garciamediaworks.com Your business deserves to be found.  ]]></itunes:summary>
    <description><![CDATA[<p> Trending audios, viral moments, memes — should your business be using them?</p><p>In this episode, the founder of Garcia Media Works, Rain Garcia, breaks down exactly which industries thrive with trending content, which need to toe the line, and which should avoid it entirely. </p><p>Real examples, no guessing. </p><p>Schedule a complimentary introduction call here: garciamediaworks.com</p><p>Your business deserves to be found. </p>]]></description>
    <content:encoded><![CDATA[<p> Trending audios, viral moments, memes — should your business be using them?</p><p>In this episode, the founder of Garcia Media Works, Rain Garcia, breaks down exactly which industries thrive with trending content, which need to toe the line, and which should avoid it entirely. </p><p>Real examples, no guessing. </p><p>Schedule a complimentary introduction call here: garciamediaworks.com</p><p>Your business deserves to be found. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19489545-should-you-be-posting-trending-content-here-s-how-to-know.mp3" length="4767004" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19489545</guid>
    <pubDate>Mon, 13 Jul 2026 15:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19489545/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19489545/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19489545/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19489545/transcript.vtt" type="text/vtt" />
    <itunes:duration>393</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>The Hard Truth About Social Media Nobody&#39;s Saying</itunes:title>
    <title>The Hard Truth About Social Media Nobody&#39;s Saying</title>
    <itunes:summary><![CDATA[Most social media advice is wrong. Not bad — wrong. In the first episode of The GMW Podcast, Rain Garcia, founder of Garcia Media Works, breaks down the three biggest lies business owners are being told about social media, why going viral is not the goal, and what actually moves the needle.  If you've been posting consistently and getting nowhere, this one's for you.  Ready for a social media upgrade? Schedule a complimentary introduction call: garciamediaworks.com. Your business de...]]></itunes:summary>
    <description><![CDATA[<p>Most social media advice is wrong. Not bad — wrong. In the first episode of The GMW Podcast, Rain Garcia, founder of Garcia Media Works, breaks down the three biggest lies business owners are being told about social media, why going viral is not the goal, and what actually moves the needle. </p><p>If you&apos;ve been posting consistently and getting nowhere, this one&apos;s for you.</p><p> Ready for a social media upgrade? Schedule a complimentary introduction call: garciamediaworks.com. Your business deserves to be found. </p>]]></description>
    <content:encoded><![CDATA[<p>Most social media advice is wrong. Not bad — wrong. In the first episode of The GMW Podcast, Rain Garcia, founder of Garcia Media Works, breaks down the three biggest lies business owners are being told about social media, why going viral is not the goal, and what actually moves the needle. </p><p>If you&apos;ve been posting consistently and getting nowhere, this one&apos;s for you.</p><p> Ready for a social media upgrade? Schedule a complimentary introduction call: garciamediaworks.com. Your business deserves to be found. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2629167/episodes/19470578-the-hard-truth-about-social-media-nobody-s-saying.mp3" length="6290134" type="audio/mpeg" />
    <itunes:author>Garcia Media Works</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19470578</guid>
    <pubDate>Mon, 13 Jul 2026 05:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19470578/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19470578/transcript.json" type="application/json" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19470578/transcript.srt" type="application/x-subrip" />
    <podcast:transcript url="https://www.buzzsprout.com/2629167/19470578/transcript.vtt" type="text/vtt" />
    <itunes:duration>520</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
</channel>
</rss>
