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  <title>Shifted</title>

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  <description><![CDATA[<p>The media and advertising industry gets a lot of coverage but most of it focuses on what's happening, not on the people making it happen. And honestly? I think that's the more interesting story.</p><p>The way you lead, what you stand for, and the decisions that keep you up at night—that stuff doesn't just "happen." It comes from everything you've lived through. The experiences that shaped you, the people who challenged you, the moments that made you see things completely differently. That's what <em>Shifted</em> is really about.</p><p>I'm Chad Hickey, the founder and CEO of Givsly, the leading values-based marketing company. Each episode, I will sit down with someone who has made a real mark on this space — not to rehash their resume, but to have a genuine conversation about who they are. What do they value and where did that originate? How has their thinking shifted over the years? What experience caused that shift?</p><p>Think of it as the conversation you'd have with someone over a long dinner - just on the record.&nbsp;</p>]]></description>
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    <itunes:title>A Conversation with Jonathan Frohlinger, CEO, Big Happy</itunes:title>
    <title>A Conversation with Jonathan Frohlinger, CEO, Big Happy</title>
    <itunes:summary><![CDATA[What really shapes the leaders redefining our industry? On this episode of Shifted, host Chad Hickey sits down with Jonathan Frohlinger, Founder and CEO of Big Happy, to go beyond corporate bios and dive into the personal experiences, values, and defining shifts that build true leadership. From his early days in media to building an award-winning mobile advertising powerhouse, Frohlinger shares a candid look at the realities of entrepreneurship, modern sales strategies, and why putting people...]]></itunes:summary>
    <description><![CDATA[<p>What really shapes the leaders redefining our industry? On this episode of <em>Shifted</em>, host Chad Hickey sits down with Jonathan Frohlinger, Founder and CEO of Big Happy, to go beyond corporate bios and dive into the personal experiences, values, and defining shifts that build true leadership.</p><p>From his early days in media to building an award-winning mobile advertising powerhouse, Frohlinger shares a candid look at the realities of entrepreneurship, modern sales strategies, and why putting people first is the ultimate business advantage. </p><p>Also, in memory of Big Happy&apos;s late CTO, Manu Bishnoi, the episode highlights &quot;Everything Is Possible&quot; - <a href='https://etispo.org'>ETISPO</a> - dedicated to providing educational grants to young children in India.</p><p>Whether you are considering starting your own company or just starting out in your career, this is a must listen. </p>]]></description>
    <content:encoded><![CDATA[<p>What really shapes the leaders redefining our industry? On this episode of <em>Shifted</em>, host Chad Hickey sits down with Jonathan Frohlinger, Founder and CEO of Big Happy, to go beyond corporate bios and dive into the personal experiences, values, and defining shifts that build true leadership.</p><p>From his early days in media to building an award-winning mobile advertising powerhouse, Frohlinger shares a candid look at the realities of entrepreneurship, modern sales strategies, and why putting people first is the ultimate business advantage. </p><p>Also, in memory of Big Happy&apos;s late CTO, Manu Bishnoi, the episode highlights &quot;Everything Is Possible&quot; - <a href='https://etispo.org'>ETISPO</a> - dedicated to providing educational grants to young children in India.</p><p>Whether you are considering starting your own company or just starting out in your career, this is a must listen. </p>]]></content:encoded>
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    <pubDate>Tue, 15 Sep 2026 15:00:00 -0400</pubDate>
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    <itunes:title>A Conversation with Amanda Forrester, SVP, Marketing &amp; Communications, OpenX</itunes:title>
    <title>A Conversation with Amanda Forrester, SVP, Marketing &amp; Communications, OpenX</title>
    <itunes:summary><![CDATA[What builds a leader? In the latest episode of Shifted, Chad Hickey, founder and CEO of Givsly, sits down with Amanda Forrester, SVP Marketing &amp; Communications, OpenX,  to look beyond corporate strategy and delve into the values and personal experiences that shaped her career. Amanda opens up about her journey as an executive and a mother of two, offering a perspective rarely discussed in corporate spaces: how child-free professional women in her early career helped pave the way for ...]]></itunes:summary>
    <description><![CDATA[<p>What builds a leader? In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Amanda Forrester, SVP Marketing &amp; Communications, OpenX,  to look beyond corporate strategy and delve into the values and personal experiences that shaped her career.</p><p>Amanda opens up about her journey as an executive and a mother of two, offering a perspective rarely discussed in corporate spaces: how child-free professional women in her early career helped pave the way for her own path to professional motherhood. She explores the realities of navigating a demanding industry, the critical role of self-awareness, and the immense value of having a strong family support system.</p><p>Whether you’re just starting out in your career or are a seasoned professional, this episode is a must-listen about actively building the career - and life - you want to have. </p>]]></description>
    <content:encoded><![CDATA[<p>What builds a leader? In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Amanda Forrester, SVP Marketing &amp; Communications, OpenX,  to look beyond corporate strategy and delve into the values and personal experiences that shaped her career.</p><p>Amanda opens up about her journey as an executive and a mother of two, offering a perspective rarely discussed in corporate spaces: how child-free professional women in her early career helped pave the way for her own path to professional motherhood. She explores the realities of navigating a demanding industry, the critical role of self-awareness, and the immense value of having a strong family support system.</p><p>Whether you’re just starting out in your career or are a seasoned professional, this episode is a must-listen about actively building the career - and life - you want to have. </p>]]></content:encoded>
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    <itunes:title>A Conversation with Chloe Pastore, President, Publicis Sports</itunes:title>
    <title>A Conversation with Chloe Pastore, President, Publicis Sports</title>
    <itunes:summary><![CDATA[In the latest episode of Shifted, Chad Hickey, founder and CEO of Givsly, sits down with Chloe Pastore, President, Publicis Sports, to discuss how her perspective of happiness shifted from her 20s - when she prioritized external professional benchmarks and milestones - to finding internal fulfillment as her personal life changed and she sought a better balance. Chloe reflects on the “having it all mentality”, the pressure placed on women in the workplace and how she had to redefine what succe...]]></itunes:summary>
    <description><![CDATA[<p>In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Chloe Pastore, President, Publicis Sports, to discuss how her perspective of happiness shifted from her 20s - when she prioritized external professional benchmarks and milestones - to finding internal fulfillment as her personal life changed and she sought a better balance. Chloe reflects on the “having it all mentality”, the pressure placed on women in the workplace and how she had to redefine what success looked like to her in her own life.</p><p>Whether you’re just starting out in your career or are a seasoned professional, this episode is a must-listen about how important it is to prioritize what makes you happy in order to truly feel like you’ve succeeded. </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Chloe Pastore, President, Publicis Sports, to discuss how her perspective of happiness shifted from her 20s - when she prioritized external professional benchmarks and milestones - to finding internal fulfillment as her personal life changed and she sought a better balance. Chloe reflects on the “having it all mentality”, the pressure placed on women in the workplace and how she had to redefine what success looked like to her in her own life.</p><p>Whether you’re just starting out in your career or are a seasoned professional, this episode is a must-listen about how important it is to prioritize what makes you happy in order to truly feel like you’ve succeeded. </p><p><br/></p>]]></content:encoded>
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    <itunes:title>A Conversation with Arielle Garcia, Chief Operating Officer, Check My Ads Institute</itunes:title>
    <title>A Conversation with Arielle Garcia, Chief Operating Officer, Check My Ads Institute</title>
    <itunes:summary><![CDATA[In the latest episode of Shifted, Chad Hickey, founder and CEO of Givsly, sits down with Arielle Garcia, Chief Operating Officer, Check My Ads Institute, to discuss how personal experiences and challenges she faced growing up shaped the leader she became today. Arielle opens up about choosing to speak up for what she believes in despite the cost both personally and professionally. She reflects on what it means to be brave and her hopes for our industry.  Whether you’ve navigated personal...]]></itunes:summary>
    <description><![CDATA[<p>In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Arielle Garcia, Chief Operating Officer, Check My Ads Institute, to discuss how personal experiences and challenges she faced growing up shaped the leader she became today. Arielle opens up about choosing to speak up for what she believes in despite the cost both personally and professionally. She reflects on what it means to be brave and her hopes for our industry. </p><p>Whether you’ve navigated personal or professional challenges, have chosen to take a risk and speak up for what you believe in or chose to stay silent and paid a different price, this episode is a must- listen about how important it is to stay true to ourselves. </p><p><br/></p>]]></description>
    <content:encoded><![CDATA[<p>In the latest episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Arielle Garcia, Chief Operating Officer, Check My Ads Institute, to discuss how personal experiences and challenges she faced growing up shaped the leader she became today. Arielle opens up about choosing to speak up for what she believes in despite the cost both personally and professionally. She reflects on what it means to be brave and her hopes for our industry. </p><p>Whether you’ve navigated personal or professional challenges, have chosen to take a risk and speak up for what you believe in or chose to stay silent and paid a different price, this episode is a must- listen about how important it is to stay true to ourselves. </p><p><br/></p>]]></content:encoded>
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    <itunes:summary><![CDATA[In the premiere episode of Shifted, Chad Hickey, founder and CEO of Givsly, sits down with Jackie Lyons, Chief Planning Officer at Havas Media Network North America to discuss the professional and personal experiences that shaped her leadership style. Jackie opens up about learning the importance of collaborative communication, how to manage client expectations while also respecting her internal team's time, and how motherhood changed her perspective on female-focused networking groups. ...]]></itunes:summary>
    <description><![CDATA[<p>In the premiere episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Jackie Lyons, Chief Planning Officer at Havas Media Network North America to discuss the professional and personal experiences that shaped her leadership style. Jackie opens up about learning the importance of collaborative communication, how to manage client expectations while also respecting her internal team&apos;s time, and how motherhood changed her perspective on female-focused networking groups. </p><p>Whether you&apos;re early in your career, established or contemplating your next chapter, this episode is a good reminder that our approach to work and leadership can evolve over time based on our lived experiences. </p>]]></description>
    <content:encoded><![CDATA[<p>In the premiere episode of <em>Shifted</em>, Chad Hickey, founder and CEO of Givsly, sits down with Jackie Lyons, Chief Planning Officer at Havas Media Network North America to discuss the professional and personal experiences that shaped her leadership style. Jackie opens up about learning the importance of collaborative communication, how to manage client expectations while also respecting her internal team&apos;s time, and how motherhood changed her perspective on female-focused networking groups. </p><p>Whether you&apos;re early in your career, established or contemplating your next chapter, this episode is a good reminder that our approach to work and leadership can evolve over time based on our lived experiences. </p>]]></content:encoded>
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    <pubDate>Tue, 14 Jul 2026 10:00:00 -0400</pubDate>
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