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    <itunes:title>What if a Revenue Manager&#39;s Most Valuable Skill Isn&#39;t Revenue Management?</itunes:title>
    <title>What if a Revenue Manager&#39;s Most Valuable Skill Isn&#39;t Revenue Management?</title>
    <itunes:summary><![CDATA[Having the right data is only half the battle. In this episode of Revenue Rocks, Adrienne  is joined by hospitality commercial leader Ammisha Bhardwaj to discuss why influence has become one of the most valuable skills in modern revenue management.  From gaining buy-in across commercial teams to communicating strategy with confidence, they explore how today's revenue leaders can turn insight into action and make a greater impact across the business. ]]></itunes:summary>
    <description><![CDATA[<p>Having the right data is only half the battle. In this episode of Revenue Rocks, Adrienne  is joined by hospitality commercial leader Ammisha Bhardwaj to discuss why influence has become one of the most valuable skills in modern revenue management. </p><p>From gaining buy-in across commercial teams to communicating strategy with confidence, they explore how today&apos;s revenue leaders can turn insight into action and make a greater impact across the business.</p>]]></description>
    <content:encoded><![CDATA[<p>Having the right data is only half the battle. In this episode of Revenue Rocks, Adrienne  is joined by hospitality commercial leader Ammisha Bhardwaj to discuss why influence has become one of the most valuable skills in modern revenue management. </p><p>From gaining buy-in across commercial teams to communicating strategy with confidence, they explore how today&apos;s revenue leaders can turn insight into action and make a greater impact across the business.</p>]]></content:encoded>
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    <pubDate>Tue, 14 Jul 2026 11:00:00 -0400</pubDate>
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    <itunes:title>Could Guests Stop Finding Your Hotel Online? What Google&#39;s AI revolution means for hotel visibility, direct bookings and revenue.</itunes:title>
    <title>Could Guests Stop Finding Your Hotel Online? What Google&#39;s AI revolution means for hotel visibility, direct bookings and revenue.</title>
    <itunes:summary><![CDATA[In this episode of Revenue Rocks, Adrienne Hanna is joined by digital marketing expert Adam Hamadache to discuss what Google has described as the biggest change to search in 25 years—and why it matters to every hotelier. As AI-powered search rapidly reshapes how travellers discover, compare and choose hotels, Adam explains what the changes mean for visibility, direct bookings and future revenue. From the growing influence of ChatGPT and Google's AI search experience to shifting generational b...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Revenue Rocks, Adrienne Hanna is joined by digital marketing expert Adam Hamadache to discuss what Google has described as the biggest change to search in 25 years—and why it matters to every hotelier.</p><p>As AI-powered search rapidly reshapes how travellers discover, compare and choose hotels, Adam explains what the changes mean for visibility, direct bookings and future revenue. From the growing influence of ChatGPT and Google&apos;s AI search experience to shifting generational booking habits, this conversation explores why some hotels may thrive while others risk becoming increasingly difficult for guests to find.</p><p>Packed with practical advice and actionable insights, it&apos;s essential listening for hotel owners, commercial leaders, marketers and revenue teams looking to stay visible and competitive in a rapidly changing digital landscape.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of Revenue Rocks, Adrienne Hanna is joined by digital marketing expert Adam Hamadache to discuss what Google has described as the biggest change to search in 25 years—and why it matters to every hotelier.</p><p>As AI-powered search rapidly reshapes how travellers discover, compare and choose hotels, Adam explains what the changes mean for visibility, direct bookings and future revenue. From the growing influence of ChatGPT and Google&apos;s AI search experience to shifting generational booking habits, this conversation explores why some hotels may thrive while others risk becoming increasingly difficult for guests to find.</p><p>Packed with practical advice and actionable insights, it&apos;s essential listening for hotel owners, commercial leaders, marketers and revenue teams looking to stay visible and competitive in a rapidly changing digital landscape.</p><p></p>
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    <pubDate>Wed, 24 Jun 2026 02:10:00 -0400</pubDate>
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    <itunes:title>Who&#39;s Really Setting Your Room Rates? The Truth About OTAs in 2026</itunes:title>
    <title>Who&#39;s Really Setting Your Room Rates? The Truth About OTAs in 2026</title>
    <itunes:summary><![CDATA[OTAs remain an essential part of hotel distribution, but are hotels losing control of their own pricing and guest relationships? In this episode of Revenue Rocks, Adrienne speaks to hoteliers Terry McCartney, Owner/ Manager of the Belmore Court And Motel and Ian Hunt, Acting Group Sales &amp; Marketing Manager at Cusack Hotels, to explore the growing challenges of rate undercutting, unauthorised promotions, phishing scams and the battle to drive direct bookings.    Join us for an honest ...]]></itunes:summary>
    <description><![CDATA[<p>OTAs remain an essential part of hotel distribution, but are hotels losing control of their own pricing and guest relationships? In this episode of <strong>Revenue Rocks</strong>, Adrienne speaks to hoteliers<strong> Terry McCartney</strong>, Owner/ Manager of the <strong>Belmore Court And Mote</strong>l and<strong> Ian Hunt</strong>, Acting Group Sales &amp; Marketing Manager at <strong>Cusack Hotels</strong>, to explore the growing challenges of rate undercutting, unauthorised promotions, phishing scams and the battle to drive direct bookings. </p><p><br/></p><p>Join us for an honest conversation about one of the biggest commercial issues facing the hospitality industry today.<br/></p>
]]></description>
    <content:encoded><![CDATA[<p>OTAs remain an essential part of hotel distribution, but are hotels losing control of their own pricing and guest relationships? In this episode of <strong>Revenue Rocks</strong>, Adrienne speaks to hoteliers<strong> Terry McCartney</strong>, Owner/ Manager of the <strong>Belmore Court And Mote</strong>l and<strong> Ian Hunt</strong>, Acting Group Sales &amp; Marketing Manager at <strong>Cusack Hotels</strong>, to explore the growing challenges of rate undercutting, unauthorised promotions, phishing scams and the battle to drive direct bookings. </p><p><br/></p><p>Join us for an honest conversation about one of the biggest commercial issues facing the hospitality industry today.<br/></p>
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    <pubDate>Wed, 10 Jun 2026 02:13:00 -0400</pubDate>
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    <itunes:title>What Should Independent Hotels Really Know About Revenue Management Systems?</itunes:title>
    <title>What Should Independent Hotels Really Know About Revenue Management Systems?</title>
    <itunes:summary><![CDATA[There are still plenty of misconceptions surrounding revenue management systems — particularly for independent hotels. But what’s the reality once a hotel actually implements one? In this episode of the Right Revenue Podcast, we sit down with Cedric Scherer, Director of Sales and Marketing at the beautiful spa hotel, Hotel de France in Jersey, to hear first-hand what the journey has really looked like. From implementation and day-to-day operations to commercial performance and team confidence...]]></itunes:summary>
    <description><![CDATA[<p><strong>There are still plenty of misconceptions surrounding revenue management systems — particularly for independent hotels. But what’s the reality once a hotel actually implements one?</strong></p><p>In this episode of the <strong>Right Revenue Podcast</strong>, we sit down with <strong>Cedric Scherer, Director of Sales and Marketing </strong>at the beautiful spa hotel, <strong>Hotel de France</strong> in Jersey, to hear first-hand what the journey has really looked like.</p><p>From implementation and day-to-day operations to commercial performance and team confidence, Cedric shares an honest perspective on what changed, what surprised him, and why many long-held assumptions around revenue technology no longer reflect today’s reality.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p><strong>There are still plenty of misconceptions surrounding revenue management systems — particularly for independent hotels. But what’s the reality once a hotel actually implements one?</strong></p><p>In this episode of the <strong>Right Revenue Podcast</strong>, we sit down with <strong>Cedric Scherer, Director of Sales and Marketing </strong>at the beautiful spa hotel, <strong>Hotel de France</strong> in Jersey, to hear first-hand what the journey has really looked like.</p><p>From implementation and day-to-day operations to commercial performance and team confidence, Cedric shares an honest perspective on what changed, what surprised him, and why many long-held assumptions around revenue technology no longer reflect today’s reality.</p><p></p>
]]></content:encoded>
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    <pubDate>Tue, 26 May 2026 02:16:00 -0400</pubDate>
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    <itunes:duration>3684</itunes:duration>
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    <itunes:title>What Does Total Guest Value Really Look Like?</itunes:title>
    <title>What Does Total Guest Value Really Look Like?</title>
    <itunes:summary><![CDATA[For years, hotel success has been measured by one thing: filling rooms. But today, that’s only part of the story. In this episode of Revenue Rocks, we explore how hotels can move beyond occupancy and RevPAR to unlock total revenue across the entire guest journey. Adrienne is joined by Patryk Luszcz, Regional Director UK, Profitroom, as they dive into direct bookings, guest data, and practical ways to increase ancillary spend — without compromising the guest experience.  
]]></itunes:summary>
    <description><![CDATA[<p>For years, hotel success has been measured by one thing: filling rooms. But today, that’s only part of the story.</p><p>In this episode of Revenue Rocks, we explore how hotels can move beyond occupancy and RevPAR to unlock total revenue across the entire guest journey. Adrienne is joined by Patryk Luszcz, Regional Director UK, Profitroom, as they dive into direct bookings, guest data, and practical ways to increase ancillary spend — without compromising the guest experience.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>For years, hotel success has been measured by one thing: filling rooms. But today, that’s only part of the story.</p><p>In this episode of Revenue Rocks, we explore how hotels can move beyond occupancy and RevPAR to unlock total revenue across the entire guest journey. Adrienne is joined by Patryk Luszcz, Regional Director UK, Profitroom, as they dive into direct bookings, guest data, and practical ways to increase ancillary spend — without compromising the guest experience.</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 06 May 2026 02:04:00 -0400</pubDate>
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    <itunes:duration>2414</itunes:duration>
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    <itunes:title>Could meetings &amp; events be your hotel’s biggest untapped revenue opportunity?</itunes:title>
    <title>Could meetings &amp; events be your hotel’s biggest untapped revenue opportunity?</title>
    <itunes:summary><![CDATA[Are outdated systems, siloed teams, and legacy ways of measuring performance still holding hotels back? What would change if meetings and events were given the same strategic focus, rigour, and attention as bedrooms? In this episode of Revenue Rocks, Adrienne is joined by M&amp;E Expert, Heather Hart and Alex Drinkwater, HOSPA Course Writer and Tutor, to explore how the industry is rethinking M&amp;E revenue.  From the early challenges of visibility, distribution, and inconsistent measurement...]]></itunes:summary>
    <description><![CDATA[<p>Are outdated systems, siloed teams, and legacy ways of measuring performance still holding hotels back? What would change if meetings and events were given the same strategic focus, rigour, and attention as bedrooms?</p><p>In this episode of <em>Revenue Rocks</em>, Adrienne is joined by M&amp;E Expert, Heather Hart and Alex Drinkwater, HOSPA Course Writer and Tutor, to explore how the industry is rethinking M&amp;E revenue. </p><p>From the early challenges of visibility, distribution, and inconsistent measurement, through to the introduction of standardised metrics, benchmarking, and education for future leaders — we chart the journey from overlooked function space to a more structured and strategic commercial opportunity.</p><p>This is a conversation about mindset, measurement, and momentum — and where the real opportunities now lie for hotels ready to think differently about revenue beyond the bedroom.</p><p></p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>Are outdated systems, siloed teams, and legacy ways of measuring performance still holding hotels back? What would change if meetings and events were given the same strategic focus, rigour, and attention as bedrooms?</p><p>In this episode of <em>Revenue Rocks</em>, Adrienne is joined by M&amp;E Expert, Heather Hart and Alex Drinkwater, HOSPA Course Writer and Tutor, to explore how the industry is rethinking M&amp;E revenue. </p><p>From the early challenges of visibility, distribution, and inconsistent measurement, through to the introduction of standardised metrics, benchmarking, and education for future leaders — we chart the journey from overlooked function space to a more structured and strategic commercial opportunity.</p><p>This is a conversation about mindset, measurement, and momentum — and where the real opportunities now lie for hotels ready to think differently about revenue beyond the bedroom.</p><p></p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 22 Apr 2026 02:40:00 -0400</pubDate>
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    <itunes:duration>3140</itunes:duration>
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    <itunes:title>Is your spa a luxurious guest perk… or a serious revenue driver?</itunes:title>
    <title>Is your spa a luxurious guest perk… or a serious revenue driver?</title>
    <itunes:summary><![CDATA[When it comes to revenue management, the conversation still tends to revolve around rooms. But for many hotels, that means overlooking one of the most underutilised, and potentially high-impact, revenue streams: the spa. Handled strategically, spa operations can do far more than enhance the guest experience. They can drive meaningful incremental revenue, improve utilisation, and contribute to a more balanced, resilient commercial strategy. In this episode of Revenue Rocks, we’re joined by Lee...]]></itunes:summary>
    <description><![CDATA[<p>When it comes to revenue management, the conversation still tends to revolve around rooms. But for many hotels, that means overlooking one of the most underutilised, and potentially high-impact, revenue streams: the spa.</p><p>Handled strategically, spa operations can do far more than enhance the guest experience. They can drive meaningful incremental revenue, improve utilisation, and contribute to a more balanced, resilient commercial strategy.</p><p>In this episode of <em><strong>Revenue Rocks</strong></em>, we’re joined by <strong>Lee Graham, Group Revenue Manager,Nelson Hotels</strong> to explore how revenue management principles can be applied beyond the bedroom. From moving away from static pricing to building a more dynamic, data-led approach, we look at what it really takes to unlock the full commercial potential of spa.</p><p>Expect practical insights, honest reflections, and clear, actionable ideas for any hotel looking to think differently about spa within their wider revenue strategy.</p><p>So grab a coffee and settle down!</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>When it comes to revenue management, the conversation still tends to revolve around rooms. But for many hotels, that means overlooking one of the most underutilised, and potentially high-impact, revenue streams: the spa.</p><p>Handled strategically, spa operations can do far more than enhance the guest experience. They can drive meaningful incremental revenue, improve utilisation, and contribute to a more balanced, resilient commercial strategy.</p><p>In this episode of <em><strong>Revenue Rocks</strong></em>, we’re joined by <strong>Lee Graham, Group Revenue Manager,Nelson Hotels</strong> to explore how revenue management principles can be applied beyond the bedroom. From moving away from static pricing to building a more dynamic, data-led approach, we look at what it really takes to unlock the full commercial potential of spa.</p><p>Expect practical insights, honest reflections, and clear, actionable ideas for any hotel looking to think differently about spa within their wider revenue strategy.</p><p>So grab a coffee and settle down!</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 01 Apr 2026 02:41:00 -0400</pubDate>
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    <itunes:duration>2593</itunes:duration>
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    <itunes:title>Are Chatbots the Next Revenue Driver in Hospitality?</itunes:title>
    <title>Are Chatbots the Next Revenue Driver in Hospitality?</title>
    <itunes:summary><![CDATA[In this episode of Revenue Rocks, we explore the growing role of AI chatbots in hospitality. Are they simply an operational tool, or could they become one of the most powerful drivers of revenue in the booking journey? Adrienne is joined by Brian Clarke, Co-Founder of CONVIO AI, to discuss how conversational AI is changing guest communication, conversion and commercial strategy for hotels. 
]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <strong>Revenue Rocks</strong>, we explore the growing role of AI chatbots in hospitality. Are they simply an operational tool, or could they become one of the most powerful drivers of revenue in the booking journey? Adrienne is joined by Brian Clarke, Co-Founder of CONVIO AI, to discuss how conversational AI is changing guest communication, conversion and commercial strategy for hotels.</p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of <strong>Revenue Rocks</strong>, we explore the growing role of AI chatbots in hospitality. Are they simply an operational tool, or could they become one of the most powerful drivers of revenue in the booking journey? Adrienne is joined by Brian Clarke, Co-Founder of CONVIO AI, to discuss how conversational AI is changing guest communication, conversion and commercial strategy for hotels.</p>
]]></content:encoded>
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    <pubDate>Wed, 18 Mar 2026 03:23:00 -0400</pubDate>
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    <itunes:duration>2478</itunes:duration>
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    <itunes:title>How Can Luxury Hotels Safeguard Brand Equity Without Limiting Revenue? </itunes:title>
    <title>How Can Luxury Hotels Safeguard Brand Equity Without Limiting Revenue? </title>
    <itunes:summary><![CDATA[In this episode of Revenue Rocks, Adrienne is joined by Inna Nekrassova, Director of Revenue at the Hotel Café Royal, to explore the tension at the heart of luxury hospitality: protecting brand equity while driving sustainable profit. They discuss discounting, rate integrity, reputation, lifetime guest value and the role of technology — challenging the idea that brand and performance sit on opposite sides of the table. The conversation also looks at how the role of the revenue leader is evolv...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Revenue Rocks, Adrienne is joined by Inna Nekrassova, Director of Revenue at the Hotel Café Royal, to explore the tension at the heart of luxury hospitality: protecting brand equity while driving sustainable profit.</p><p>They discuss discounting, rate integrity, reputation, lifetime guest value and the role of technology — challenging the idea that brand and performance sit on opposite sides of the table. The conversation also looks at how the role of the revenue leader is evolving, and why commercial strategy must be part of the brand conversation.</p><p>Whether you’re in luxury or upper-midscale, if you’re balancing perception with performance, this episode is for you.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of Revenue Rocks, Adrienne is joined by Inna Nekrassova, Director of Revenue at the Hotel Café Royal, to explore the tension at the heart of luxury hospitality: protecting brand equity while driving sustainable profit.</p><p>They discuss discounting, rate integrity, reputation, lifetime guest value and the role of technology — challenging the idea that brand and performance sit on opposite sides of the table. The conversation also looks at how the role of the revenue leader is evolving, and why commercial strategy must be part of the brand conversation.</p><p>Whether you’re in luxury or upper-midscale, if you’re balancing perception with performance, this episode is for you.</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 04 Mar 2026 02:00:00 -0500</pubDate>
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    <itunes:duration>2826</itunes:duration>
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    <itunes:episode>16</itunes:episode>
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  <item>
    <itunes:title>Is the Revenue Manager Becoming the Most Important Role in Hospitality?</itunes:title>
    <title>Is the Revenue Manager Becoming the Most Important Role in Hospitality?</title>
    <itunes:summary><![CDATA[In this episode, Adrienne Hanna is joined by Tom Finn, Managing Director of Edwards &amp; Finn, a global specialist recruitment firm for hospitality commercial talent. Together, they explore how the role of the Revenue Manager has evolved from pricing specialist to strategic commercial leader. They discuss the must-have skills for modern revenue professionals, the growing collaboration between revenue, sales and marketing, the real impact of AI on decision-making, and whether the industry sho...]]></itunes:summary>
    <description><![CDATA[<p>In this episode, Adrienne Hanna is joined by Tom Finn, Managing Director of Edwards &amp; Finn, a global specialist recruitment firm for hospitality commercial talent. Together, they explore how the role of the Revenue Manager has evolved from pricing specialist to strategic commercial leader.</p><p>They discuss the must-have skills for modern revenue professionals, the growing collaboration between revenue, sales and marketing, the real impact of AI on decision-making, and whether the industry should start thinking less about “revenue management” and more about profit leadership.</p><p>If you’re a hotel owner, GM, Revenue Manager or commercial leader wondering what the future looks like — this episode is for you.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode, Adrienne Hanna is joined by Tom Finn, Managing Director of Edwards &amp; Finn, a global specialist recruitment firm for hospitality commercial talent. Together, they explore how the role of the Revenue Manager has evolved from pricing specialist to strategic commercial leader.</p><p>They discuss the must-have skills for modern revenue professionals, the growing collaboration between revenue, sales and marketing, the real impact of AI on decision-making, and whether the industry should start thinking less about “revenue management” and more about profit leadership.</p><p>If you’re a hotel owner, GM, Revenue Manager or commercial leader wondering what the future looks like — this episode is for you.</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 18 Feb 2026 03:00:00 -0500</pubDate>
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    <itunes:duration>2554</itunes:duration>
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  <item>
    <itunes:title>Which Hospitality Trends Are Reshaping Independent Hotels in 2026?</itunes:title>
    <title>Which Hospitality Trends Are Reshaping Independent Hotels in 2026?</title>
    <itunes:summary><![CDATA[In this episode of Revenue Rocks, we explore the hospitality trends shaping 2026 — and what they mean in practice for independent hotels. Adrienne is joined by Jan Hejny, Founder &amp; CEO of HotelTime, to cut through the hype around data, AI, technology, revenue strategy, and guest behaviour, focusing on what’s genuinely changing and where hoteliers should prioritise their time and investment.  
]]></itunes:summary>
    <description><![CDATA[<p>In this episode of <strong>Revenue Rocks</strong>, we explore the hospitality trends shaping 2026 — and what they mean in practice for independent hotels. Adrienne is joined by <strong>Jan Hejny, </strong>Founder &amp; CEO of <strong>HotelTime</strong>, to cut through the hype around data, AI, technology, revenue strategy, and guest behaviour, focusing on what’s genuinely changing and where hoteliers should prioritise their time and investment.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of <strong>Revenue Rocks</strong>, we explore the hospitality trends shaping 2026 — and what they mean in practice for independent hotels. Adrienne is joined by <strong>Jan Hejny, </strong>Founder &amp; CEO of <strong>HotelTime</strong>, to cut through the hype around data, AI, technology, revenue strategy, and guest behaviour, focusing on what’s genuinely changing and where hoteliers should prioritise their time and investment.</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 04 Feb 2026 03:00:00 -0500</pubDate>
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    <itunes:duration>2447</itunes:duration>
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    <itunes:episode>14</itunes:episode>
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  <item>
    <itunes:title>Is ChatGPT the New Google for Hotel Bookings?</itunes:title>
    <title>Is ChatGPT the New Google for Hotel Bookings?</title>
    <itunes:summary><![CDATA[If you’ve been a bit confused (or quietly sceptical) about all the noise around ChatGPT, AI search, and what it means for hotel bookings, this episode is for you. On Revenue Rocks, I’m joined by Harry Fielder from Umi Digital — one of the sharpest minds in hotel digital strategy — to tackle the big question: is ChatGPT really going to overtake Google and change how guests find and book hotels? We cut through the hype and get into what’s actually changing, where AI fits in the guest journey, w...]]></itunes:summary>
    <description><![CDATA[<p>If you’ve been a bit confused (or quietly sceptical) about all the noise around ChatGPT, AI search, and what it means for hotel bookings, this episode is for you.</p><p>On Revenue Rocks, I’m joined by Harry Fielder from Umi Digital — one of the sharpest minds in hotel digital strategy — to tackle the big question: <strong>is ChatGPT really going to overtake Google and change how guests find and book hotels?</strong></p><p>We cut through the hype and get into what’s <em>actually</em> changing, where AI fits in the guest journey, whether this is a threat or an opportunity for independents, and what you should focus on right now to protect bookings and margins.</p><p>Grab a coffee, get comfy, and let’s dive in.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>If you’ve been a bit confused (or quietly sceptical) about all the noise around ChatGPT, AI search, and what it means for hotel bookings, this episode is for you.</p><p>On Revenue Rocks, I’m joined by Harry Fielder from Umi Digital — one of the sharpest minds in hotel digital strategy — to tackle the big question: <strong>is ChatGPT really going to overtake Google and change how guests find and book hotels?</strong></p><p>We cut through the hype and get into what’s <em>actually</em> changing, where AI fits in the guest journey, whether this is a threat or an opportunity for independents, and what you should focus on right now to protect bookings and margins.</p><p>Grab a coffee, get comfy, and let’s dive in.</p><p></p>
]]></content:encoded>
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    <pubDate>Wed, 21 Jan 2026 03:00:00 -0500</pubDate>
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    <itunes:duration>3160</itunes:duration>
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  <item>
    <itunes:title>Are Your Hotel’s Payment Systems Putting Revenue at Risk?</itunes:title>
    <title>Are Your Hotel’s Payment Systems Putting Revenue at Risk?</title>
    <itunes:summary><![CDATA[Fraud is one of the fastest-growing risks facing hotels today - and it’s costing the industry more than many realise. In this episode of the Revenue Rocks Podcast, we’re shining a light on payment security and fraud prevention, and why it’s no longer just a finance or IT issue. From increasingly sophisticated scams to simple process gaps, we explore where hotels are most vulnerable, and what can be done to stop fraud before it starts. Host Adrienne Hanna is joined by Khristina Quigley, Head o...]]></itunes:summary>
    <description><![CDATA[<p>Fraud is one of the fastest-growing risks facing hotels today - and it’s costing the industry more than many realise.</p><p>In this episode of the <strong>Revenue Rocks Podcast</strong>, we’re shining a light on payment security and fraud prevention, and why it’s no longer just a finance or IT issue. From increasingly sophisticated scams to simple process gaps, we explore where hotels are most vulnerable, and what can be done to stop fraud before it starts.</p><p>Host Adrienne Hanna is joined by <strong>Khristina Quigley</strong>, Head of Payments at <a href='https://www.linkedin.com/company/journey/posts/?feedView=all' target='_blank'><strong>Journey,</strong></a> who shares practical, real-world insights from working closely with hotels to secure the payment journey from booking through to check-out. Together, they break down the key risks, common mistakes, and the systems, training, and processes that can dramatically reduce exposure.</p><p>Whether you’re a GM, revenue leader, or part of the front-office team, this episode will give you clear, actionable steps to protect your hotel, your revenue, and your guests.</p><p>Grab a coffee, get comfortable, and let’s dive in.</p><p></p>
]]></description>
    <content:encoded><![CDATA[<p>Fraud is one of the fastest-growing risks facing hotels today - and it’s costing the industry more than many realise.</p><p>In this episode of the <strong>Revenue Rocks Podcast</strong>, we’re shining a light on payment security and fraud prevention, and why it’s no longer just a finance or IT issue. From increasingly sophisticated scams to simple process gaps, we explore where hotels are most vulnerable, and what can be done to stop fraud before it starts.</p><p>Host Adrienne Hanna is joined by <strong>Khristina Quigley</strong>, Head of Payments at <a href='https://www.linkedin.com/company/journey/posts/?feedView=all' target='_blank'><strong>Journey,</strong></a> who shares practical, real-world insights from working closely with hotels to secure the payment journey from booking through to check-out. Together, they break down the key risks, common mistakes, and the systems, training, and processes that can dramatically reduce exposure.</p><p>Whether you’re a GM, revenue leader, or part of the front-office team, this episode will give you clear, actionable steps to protect your hotel, your revenue, and your guests.</p><p>Grab a coffee, get comfortable, and let’s dive in.</p><p></p>
]]></content:encoded>
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    <itunes:author>Right Revenue</itunes:author>
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    <pubDate>Tue, 06 Jan 2026 05:06:04 -0500</pubDate>
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    <itunes:duration>3062</itunes:duration>
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  <item>
    <itunes:title>Are We Delivering the Experience Today&#39;s Guest Really Wants?</itunes:title>
    <title>Are We Delivering the Experience Today&#39;s Guest Really Wants?</title>
    <itunes:summary><![CDATA[In this episode of the Revenue Rocks Podcast, Adrienne sits down with hospitality expert Nora Douds, Owner of Podd Consulting, to explore one of the most powerful, yet often underestimated, drivers of hotel performance: the guest experience. Nora brings decades of hands-on hotel and consultancy experience, helping properties elevate every touchpoint of the guest journey. Together, they dig into what today’s guests really want, where hotels are falling short, and how small operational shifts c...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of the <em>Revenue Rocks Podcast,</em> Adrienne sits down with hospitality expert <strong>Nora Douds</strong>, Owner of Podd Consulting, to explore one of the most powerful, yet often underestimated, drivers of hotel performance: <strong>the guest experience</strong>.</p><p>Nora brings decades of hands-on hotel and consultancy experience, helping properties elevate every touchpoint of the guest journey. Together, they dig into what today’s guests really want, where hotels are falling short, and how small operational shifts can create meaningful improvements in satisfaction, loyalty, and revenue.</p><p>You’ll hear insights on:<br/>• How guest expectations have evolved<br/>• The most common guest-experience pitfalls<br/>• When technology helps — and when the human touch matters more<br/>• Practical changes that make a big impact<br/>• Why cross-team collaboration is essential for seamless service</p><p>If you’re focused on improving culture, elevating service, or better connecting guest experience with commercial results, this episode is full of actionable takeaways.</p><p><strong>Settle in and have a listen - because when guest experience thrives, revenue truly does rock.</strong></p><p>ION HERE}</p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of the <em>Revenue Rocks Podcast,</em> Adrienne sits down with hospitality expert <strong>Nora Douds</strong>, Owner of Podd Consulting, to explore one of the most powerful, yet often underestimated, drivers of hotel performance: <strong>the guest experience</strong>.</p><p>Nora brings decades of hands-on hotel and consultancy experience, helping properties elevate every touchpoint of the guest journey. Together, they dig into what today’s guests really want, where hotels are falling short, and how small operational shifts can create meaningful improvements in satisfaction, loyalty, and revenue.</p><p>You’ll hear insights on:<br/>• How guest expectations have evolved<br/>• The most common guest-experience pitfalls<br/>• When technology helps — and when the human touch matters more<br/>• Practical changes that make a big impact<br/>• Why cross-team collaboration is essential for seamless service</p><p>If you’re focused on improving culture, elevating service, or better connecting guest experience with commercial results, this episode is full of actionable takeaways.</p><p><strong>Settle in and have a listen - because when guest experience thrives, revenue truly does rock.</strong></p><p>ION HERE}</p>
]]></content:encoded>
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    <pubDate>Wed, 10 Dec 2025 03:00:00 -0500</pubDate>
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    <itunes:duration>2945</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
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  <item>
    <itunes:title>What happens when great revenue management meets great marketing?</itunes:title>
    <title>What happens when great revenue management meets great marketing?</title>
    <itunes:summary><![CDATA[In this episode of Revenue Rocks, Adrienne chats with Phil Scott, Managing Director of the luxury 5 star hotel, Links House in Scotland, and Craig Burns, Director at Huckleberry Digital Agency, to explore how one hotel transformed its commercial strategy through genuine collaboration. From seasonality challenges to smarter pricing, clearer forecasting, and marketing that actually reflects guest demand, this is a brilliant example of what’s possible when teams stop working in silos a...]]></itunes:summary>
    <description><![CDATA[<p>In this episode of Revenue Rocks, Adrienne chats with Phil Scott, Managing Director of the luxury 5 star hotel, Links House in Scotland, and Craig Burns, Director at Huckleberry Digital Agency, to explore how one hotel transformed its commercial strategy through genuine collaboration.</p><p>From seasonality challenges to smarter pricing, clearer forecasting, and marketing that actually reflects guest demand, this is a brilliant example of what’s possible when teams stop working in silos and start building strategy together.  </p><p>If you’ve ever wondered what great revenue management looks like when it meets great marketing, this is the episode to listen to!</p><p><br/></p>
]]></description>
    <content:encoded><![CDATA[<p>In this episode of Revenue Rocks, Adrienne chats with Phil Scott, Managing Director of the luxury 5 star hotel, Links House in Scotland, and Craig Burns, Director at Huckleberry Digital Agency, to explore how one hotel transformed its commercial strategy through genuine collaboration.</p><p>From seasonality challenges to smarter pricing, clearer forecasting, and marketing that actually reflects guest demand, this is a brilliant example of what’s possible when teams stop working in silos and start building strategy together.  </p><p>If you’ve ever wondered what great revenue management looks like when it meets great marketing, this is the episode to listen to!</p><p><br/></p>
]]></content:encoded>
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    <pubDate>Wed, 26 Nov 2025 02:30:00 -0500</pubDate>
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    <itunes:duration>3061</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>10</itunes:episode>
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  <item>
    <itunes:title>Why Is ‘Best of Breed’ Crucial When Choosing Your Tech Stack?</itunes:title>
    <title>Why Is ‘Best of Breed’ Crucial When Choosing Your Tech Stack?</title>
    <itunes:summary><![CDATA[Feeling overwhelmed by hotel tech? You’re not alone -and this week’s Revenue Rocks podcast is here to help! I’m joined by my brilliant friend Sally Richards, Founder and MD of RaspberrySky Services, who has spent over two decades helping hotels simplify their technology and build systems that truly support their teams. We explore why the smartest hotels take a best-in-breed approach - choosing the right tools for each part of their business - and how to cut through the noi...]]></itunes:summary>
    <description><![CDATA[<p>Feeling overwhelmed by hotel tech? You’re not alone -and this week’s <em>Revenue Rocks</em> podcast is here to help!</p><p>I’m joined by my brilliant friend Sally Richards, Founder and MD of RaspberrySky Services, who has spent over two decades helping hotels simplify their technology and build systems that truly support their teams.</p><p>We explore why the smartest hotels take a <em>best-in-breed</em> approach - choosing the right tools for each part of their business - and how to cut through the noise to make tech work for <em>you</em>.</p><p>It’s an open, honest chat about making technology your ally, not your headache</p>
]]></description>
    <content:encoded><![CDATA[<p>Feeling overwhelmed by hotel tech? You’re not alone -and this week’s <em>Revenue Rocks</em> podcast is here to help!</p><p>I’m joined by my brilliant friend Sally Richards, Founder and MD of RaspberrySky Services, who has spent over two decades helping hotels simplify their technology and build systems that truly support their teams.</p><p>We explore why the smartest hotels take a <em>best-in-breed</em> approach - choosing the right tools for each part of their business - and how to cut through the noise to make tech work for <em>you</em>.</p><p>It’s an open, honest chat about making technology your ally, not your headache</p>
]]></content:encoded>
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    <pubDate>Wed, 12 Nov 2025 03:00:00 -0500</pubDate>
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    <itunes:duration>2666</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
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  <item>
    <itunes:title>How Can You Turn Sales and Revenue into a Powerful Partnership?</itunes:title>
    <title>How Can You Turn Sales and Revenue into a Powerful Partnership?</title>
    <itunes:summary><![CDATA[Sales and revenue should be the perfect partnership — but too often, the connection between them has broken down. In this episode, I sit down with Michelle Rex, Director of Revenue Services at Cameron Ventures, to talk about how bringing these two teams together can completely change a hotel’s performance. We chat about communication, shared goals, and how technology can turn collaboration into profit and make commercial strategy feel truly connected.   
]]></itunes:summary>
    <description><![CDATA[<p>Sales and revenue should be the perfect partnership — but too often, the connection between them has broken down. In this episode, I sit down with <strong>Michelle Rex, Director of Revenue Services at Cameron Ventures</strong>, to talk about how bringing these two teams together can completely change a hotel’s performance. We chat about communication, shared goals, and how technology can turn collaboration into profit and make commercial strategy feel truly connected.  </p>
]]></description>
    <content:encoded><![CDATA[<p>Sales and revenue should be the perfect partnership — but too often, the connection between them has broken down. In this episode, I sit down with <strong>Michelle Rex, Director of Revenue Services at Cameron Ventures</strong>, to talk about how bringing these two teams together can completely change a hotel’s performance. We chat about communication, shared goals, and how technology can turn collaboration into profit and make commercial strategy feel truly connected.  </p>
]]></content:encoded>
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    <pubDate>Wed, 29 Oct 2025 04:00:00 -0400</pubDate>
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    <itunes:duration>1790</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
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  <item>
    <itunes:title>How Do You Know You’ve Got the Right Business Mix?</itunes:title>
    <title>How Do You Know You’ve Got the Right Business Mix?</title>
    <itunes:summary><![CDATA[Every hotel wants optimal occupancy - but is your business mix truly profitable? In this episode, Adrienne Hanna chats with experienced commercial leader,  Antje Kurd from Loxo Solutions about what it really means to have the right business mix and how to find it. Together, they unpack how data, technology, and collaboration across sales, marketing, and revenue teams can help hotels identify their most profitable guests, balance short-term wins with long-ter...]]></itunes:summary>
    <description><![CDATA[<p>Every hotel wants optimal occupancy - but is your business mix truly profitable? In this episode, <strong>Adrienne Hanna</strong> chats with experienced commercial leader,  <strong>Antje Kurd from Loxo Solutions</strong> about what it really means to have the <em>right</em> business mix and how to find it. Together, they unpack how data, technology, and collaboration across sales, marketing, and revenue teams can help hotels identify their most profitable guests, balance short-term wins with long-term strategy, and adapt to changing market dynamics.</p><p>If you’ve ever wondered how to turn occupancy into true profitability, this conversation is for you!</p>
]]></description>
    <content:encoded><![CDATA[<p>Every hotel wants optimal occupancy - but is your business mix truly profitable? In this episode, <strong>Adrienne Hanna</strong> chats with experienced commercial leader,  <strong>Antje Kurd from Loxo Solutions</strong> about what it really means to have the <em>right</em> business mix and how to find it. Together, they unpack how data, technology, and collaboration across sales, marketing, and revenue teams can help hotels identify their most profitable guests, balance short-term wins with long-term strategy, and adapt to changing market dynamics.</p><p>If you’ve ever wondered how to turn occupancy into true profitability, this conversation is for you!</p>
]]></content:encoded>
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    <pubDate>Wed, 15 Oct 2025 03:00:00 -0400</pubDate>
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    <itunes:duration>2407</itunes:duration>
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    <itunes:title>How do you go from opening a hotel to hosting The Open Championship?</itunes:title>
    <title>How do you go from opening a hotel to hosting The Open Championship?</title>
    <itunes:summary><![CDATA[Opening a new hotel is always a challenge — but guiding it from day one to hosting one of the world’s most prestigious sporting events, The Open Golf Championship , is another level altogether. We speak to Stephen Meldrum, GM of the Dunluce Lodge in Portrush, Northern Ireland, who has lived that journey, and today we’ll explore how you take a hotel from launch to global stage, the challenges along the way, and the lessons that any hotelier can apply. 
]]></itunes:summary>
    <description><![CDATA[<p>Opening a new hotel is always a challenge — but guiding it from day one to hosting one of the world’s most prestigious sporting events, The Open Golf Championship , is another level altogether. We speak to Stephen Meldrum, GM of the <a href='https://www.dunlucelodge.com/' target='_blank' rel='noopener noreferer'>Dunluce Lodge </a>in Portrush, Northern Ireland, who has lived that journey, and today we’ll explore how you take a hotel from launch to global stage, the challenges along the way, and the lessons that any hotelier can apply.</p>
]]></description>
    <content:encoded><![CDATA[<p>Opening a new hotel is always a challenge — but guiding it from day one to hosting one of the world’s most prestigious sporting events, The Open Golf Championship , is another level altogether. We speak to Stephen Meldrum, GM of the <a href='https://www.dunlucelodge.com/' target='_blank' rel='noopener noreferer'>Dunluce Lodge </a>in Portrush, Northern Ireland, who has lived that journey, and today we’ll explore how you take a hotel from launch to global stage, the challenges along the way, and the lessons that any hotelier can apply.</p>
]]></content:encoded>
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    <pubDate>Wed, 24 Sep 2025 03:00:00 -0400</pubDate>
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    <itunes:duration>2345</itunes:duration>
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  <item>
    <itunes:title>How can hotels convert more wedding business?</itunes:title>
    <title>How can hotels convert more wedding business?</title>
    <itunes:summary><![CDATA[This week we are super privileged to chat 'all things weddings' with the bundle of energy that is Ciara Crossan MIH, Founder &amp; CEO of WeddingDates.   With over 18 years of experience in the wedding industry, Ciara and her team have helped thousands of venues and vendors improve their business.   As we all know, weddings are one of the most emotional, and potentially most profitable, parts of a hotel’s business.   In this episode we give practical tips and advice on how hotels ca...]]></itunes:summary>
    <description><![CDATA[<p>This week we are super privileged to chat &apos;all things weddings&apos; with the bundle of energy that is <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3mDN4fDd5FNHMrbW5LmhMP1CJFcHW6wspgB97myWSW2110c06yzgJPW5C12Zq8pBDTFW66-4z-4q75hJW6clrdJ20wR4_VjMhrm4P18DMW9dQ2DD28-gSTW3SQkdH8ZYlvVW67rC3H1lg2DQVC1f9v4S8rccN1Zdw984gLxCVZkckD4s23CzW6MFsyF73cYgTW7NTwVT6PZxHdW6pzsPl6BZqPNW6wXzcx5R_7tBW3VFm311byqd4W5cRy1Q8vR3CVf6sVNTC04' target='_blank' rel='ugc noopener noreferrer'>Ciara Crossan MIH</a>, Founder &amp; CEO of <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3mDN4fDd5FNHMrbW5LmhMP1CJFcHW6wspgB97myWSW2110c06yzgJPW5C12Zq8pBDTFW66-4z-4q75hJW6clrdJ20wR4_VjMhrm4P18DMW9dQ2DD28-gSTW3SQkdH8ZYlvVW67rC3H1lg2DQVC1f9v4S8rccN1Zdw984gLxCVZkckD4s23CzW6MFsyF73cYgTW7NTwVT6PZxHdW6pzsPl6BZqPNW6wXzcx5R_7tBW3VFm311byqd4W5cRy1Q8vR3CVf6sVNTC04' target='_blank' rel='ugc noopener noreferrer'>WeddingDates</a>.</p><p><br/></p><p>With over 18 years of experience in the wedding industry, Ciara and her team have helped thousands of venues and vendors improve their business.</p><p><br/></p><p>As we all know, weddings are one of the most emotional, and potentially most profitable, parts of a hotel’s business.</p><p><br/></p><p>In this episode we give practical tips and advice on how hotels can not only convert more events but also make sure that they leave a couple with that &apos;wow feeling&apos;.</p><p><br/></p><p>If you are a wedding venue then this is a MUST listen.</p><p><br/></p><p>So grab a coffee, get comfy and let&apos;s dive in.</p>
]]></description>
    <content:encoded><![CDATA[<p>This week we are super privileged to chat &apos;all things weddings&apos; with the bundle of energy that is <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3mDN4fDd5FNHMrbW5LmhMP1CJFcHW6wspgB97myWSW2110c06yzgJPW5C12Zq8pBDTFW66-4z-4q75hJW6clrdJ20wR4_VjMhrm4P18DMW9dQ2DD28-gSTW3SQkdH8ZYlvVW67rC3H1lg2DQVC1f9v4S8rccN1Zdw984gLxCVZkckD4s23CzW6MFsyF73cYgTW7NTwVT6PZxHdW6pzsPl6BZqPNW6wXzcx5R_7tBW3VFm311byqd4W5cRy1Q8vR3CVf6sVNTC04' target='_blank' rel='ugc noopener noreferrer'>Ciara Crossan MIH</a>, Founder &amp; CEO of <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3mDN4fDd5FNHMrbW5LmhMP1CJFcHW6wspgB97myWSW2110c06yzgJPW5C12Zq8pBDTFW66-4z-4q75hJW6clrdJ20wR4_VjMhrm4P18DMW9dQ2DD28-gSTW3SQkdH8ZYlvVW67rC3H1lg2DQVC1f9v4S8rccN1Zdw984gLxCVZkckD4s23CzW6MFsyF73cYgTW7NTwVT6PZxHdW6pzsPl6BZqPNW6wXzcx5R_7tBW3VFm311byqd4W5cRy1Q8vR3CVf6sVNTC04' target='_blank' rel='ugc noopener noreferrer'>WeddingDates</a>.</p><p><br/></p><p>With over 18 years of experience in the wedding industry, Ciara and her team have helped thousands of venues and vendors improve their business.</p><p><br/></p><p>As we all know, weddings are one of the most emotional, and potentially most profitable, parts of a hotel’s business.</p><p><br/></p><p>In this episode we give practical tips and advice on how hotels can not only convert more events but also make sure that they leave a couple with that &apos;wow feeling&apos;.</p><p><br/></p><p>If you are a wedding venue then this is a MUST listen.</p><p><br/></p><p>So grab a coffee, get comfy and let&apos;s dive in.</p>
]]></content:encoded>
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    <pubDate>Wed, 17 Sep 2025 03:00:00 -0400</pubDate>
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    <itunes:duration>3177</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
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  <item>
    <itunes:title>How to scale successfully and build a culture of confidence and collaboration</itunes:title>
    <title>How to scale successfully and build a culture of confidence and collaboration</title>
    <itunes:summary><![CDATA[Today we are talking about scaling from one hotel to building a unique brand… how those decisions are made and most importantly, how you bring the team and the tech with you along your journey. Our discussion begins with a focus around a great quote made by Alessandra “at first we thought we were scaling… in reality, we were replicating chaos…”  The lessons that Alessandra and her team learnt along the way and we finally land on the process that worked… moving chaos t...]]></itunes:summary>
    <description><![CDATA[<p>Today we are talking about scaling from one hotel to building a unique brand… how those decisions are made and most importantly, how you bring the team and the tech with you along your journey. Our discussion begins with a focus around a great quote made by Alessandra “at first we thought we were scaling… in reality, we were replicating chaos…”  The lessons that Alessandra and her team learnt along the way and we finally land on the process that worked… moving chaos to a conversation…then collaboration with full team buy in… confidence in what they were delivering… calm as they realised their process worked and the most important ‘c’ of all… culture… as they replicated something great through every new opening.</p><p> </p><p>If you are interested in how to ensure you have an authentic culture through one hotel or many, this is the podcast for you.  Enjoy.</p>
]]></description>
    <content:encoded><![CDATA[<p>Today we are talking about scaling from one hotel to building a unique brand… how those decisions are made and most importantly, how you bring the team and the tech with you along your journey. Our discussion begins with a focus around a great quote made by Alessandra “at first we thought we were scaling… in reality, we were replicating chaos…”  The lessons that Alessandra and her team learnt along the way and we finally land on the process that worked… moving chaos to a conversation…then collaboration with full team buy in… confidence in what they were delivering… calm as they realised their process worked and the most important ‘c’ of all… culture… as they replicated something great through every new opening.</p><p> </p><p>If you are interested in how to ensure you have an authentic culture through one hotel or many, this is the podcast for you.  Enjoy.</p>
]]></content:encoded>
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    <pubDate>Wed, 10 Sep 2025 03:00:00 -0400</pubDate>
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    <itunes:duration>2361</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>How to embrace a smarter, data-driven approach to revenue</itunes:title>
    <title>How to embrace a smarter, data-driven approach to revenue</title>
    <itunes:summary><![CDATA[Welcome to the latest edition of the Revenue Rocks Podcast, brought to you by Right Revenue   This week we are thrilled to chat with Fiona Giacominii, Group Revenue Manager,Young's Pubs.   Young’s isn’t just a name you know from great pubs and hotels — they’ve also been leading the way in smart, data-driven revenue strategies. They recently completed a programme to future-proof their business by adopting a completely new tech stack which included, PMS, booking engine and of cou...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to the latest edition of the <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Revenue Rocks Podcast</a>, brought to you by <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Right Revenue</a></p><p><br/></p><p>This week we are thrilled to chat with <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Fiona Giacomini</a>i, Group Revenue Manager,<a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Young&apos;s Pubs</a>.</p><p><br/></p><p>Young’s isn’t just a name you know from great pubs and hotels — they’ve also been leading the way in smart, data-driven revenue strategies. They recently completed a programme to future-proof their business by adopting a completely new tech stack which included, PMS, booking engine and of course a revenue management solution.</p><p><br/></p><p>Fiona has been at the heart of that culture shift, balancing the art and science of revenue management across a diverse portfolio of properties.</p><p><br/></p><p>In this conversation, we’re diving into how Young’s approaches revenue in a competitive market, how they get teams across the business on board with pricing decisions, and why technology — when used well — can be a general manager’s best friend…</p><p><br/></p><p>So grab a coffee… get comfy and let’s get started…</p>
]]></description>
    <content:encoded><![CDATA[<p>Welcome to the latest edition of the <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Revenue Rocks Podcast</a>, brought to you by <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Right Revenue</a></p><p><br/></p><p>This week we are thrilled to chat with <a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Fiona Giacomini</a>i, Group Revenue Manager,<a href='https://chdgn04.na1.hs-sales-engage.com/Ctc/I5+23284/cHdGN04/Jks2-6qcW69sMD-6lZ3nWW6GqkNY55R4w4W4QyQNg4W1GZvW7gssH92Q6HjDW3-M3nM2YTcPNVmPQFy3vrXj2VPSbGS2cGBBZW4g8VbT8-hjrBW5WjJJ12tP6H4VTpVRG2XGPxKVHny4n6wSk1-W2ngKD_2j2nXfW7NrRLz24YPlVW3szHq18gXD9QW7GT0xX48rjLtW18MptY6XbSbyW6Fx17559nv8HW2kbQ102pX1v_W2c2VnG7y5t3bW5bNVDd8kzqrGW4xnRgj3lMMrFf7NF-tb04' target='_blank' rel='ugc noopener noreferrer'>Young&apos;s Pubs</a>.</p><p><br/></p><p>Young’s isn’t just a name you know from great pubs and hotels — they’ve also been leading the way in smart, data-driven revenue strategies. They recently completed a programme to future-proof their business by adopting a completely new tech stack which included, PMS, booking engine and of course a revenue management solution.</p><p><br/></p><p>Fiona has been at the heart of that culture shift, balancing the art and science of revenue management across a diverse portfolio of properties.</p><p><br/></p><p>In this conversation, we’re diving into how Young’s approaches revenue in a competitive market, how they get teams across the business on board with pricing decisions, and why technology — when used well — can be a general manager’s best friend…</p><p><br/></p><p>So grab a coffee… get comfy and let’s get started…</p>
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    <itunes:title>How can content support your commercial strategy?</itunes:title>
    <title>How can content support your commercial strategy?</title>
    <itunes:summary><![CDATA[Today we are joined by Michelle Casey from Words with Impact. Michelle is a copywriter and brand storyteller who helps businesses — including hotels — find the right words to inspire action. She’s worked with brands to turn bland into brilliant, and she knows how to make your marketing copy work as hard as your revenue strategy. Today we’re talking about how to write words that sell without feeling salesy, how to build an authentic brand voice, and why storytelling can be just as powerful as ...]]></itunes:summary>
    <description><![CDATA[<p>Today we are joined by Michelle Casey from Words with Impact. Michelle is a copywriter and brand storyteller who helps businesses — including hotels — find the right words to inspire action. She’s worked with brands to turn bland into brilliant, and she knows how to make your marketing copy work as hard as your revenue strategy.</p><p>Today we’re talking about how to write words that sell without feeling salesy, how to build an authentic brand voice, and why storytelling can be just as powerful as your pricing strategy.</p><p>So grab a coffee… get comfy and let’s jump in….</p>
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    <content:encoded><![CDATA[<p>Today we are joined by Michelle Casey from Words with Impact. Michelle is a copywriter and brand storyteller who helps businesses — including hotels — find the right words to inspire action. She’s worked with brands to turn bland into brilliant, and she knows how to make your marketing copy work as hard as your revenue strategy.</p><p>Today we’re talking about how to write words that sell without feeling salesy, how to build an authentic brand voice, and why storytelling can be just as powerful as your pricing strategy.</p><p>So grab a coffee… get comfy and let’s jump in….</p>
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    <pubDate>Wed, 27 Aug 2025 03:00:00 -0400</pubDate>
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    <itunes:title>Demystifying the GDS - How to Optimise Your Hotel Distribution Strategy</itunes:title>
    <title>Demystifying the GDS - How to Optimise Your Hotel Distribution Strategy</title>
    <itunes:summary><![CDATA[Welcome to Revenue Rocks! Have you ever wondered why some hotels seem to be everywhere — on OTAs, in the GDS, and still smashing it with direct bookings — while others struggle to be seen at all, this is the episode for you. I’m joined by someone who knows this world inside out: Catt McLeod, Vice President, Brand Development - Elegant Hotel Collection - part of the HotelREZ family   Full disclosure… Catt is an industry friend… someone who I have known for a long time… I honestly have nev...]]></itunes:summary>
    <description><![CDATA[<p>Welcome to Revenue Rocks! Have you ever wondered why some hotels seem to be everywhere — on OTAs, in the GDS, and still smashing it with direct bookings — while others struggle to be seen at all, this is the episode for you. I’m joined by someone who knows this world inside out: Catt McLeod, Vice President, Brand Development - Elegant Hotel Collection - part of the HotelREZ family</p><p><br/></p><p>Full disclosure… Catt is an industry friend… someone who I have known for a long time… I honestly have never met anyone who knows quite so much about the GDS and distribution.</p><p><br/></p><p>Catt has helped countless independent hotels get smarter, sharper, and more strategic with their distribution, and she’s here to share what’s working right now… and where the big opportunities lie.</p><p><br/></p><p>So grab a coffee, get comfy and let&apos;s jump in...</p>
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    <content:encoded><![CDATA[<p>Welcome to Revenue Rocks! Have you ever wondered why some hotels seem to be everywhere — on OTAs, in the GDS, and still smashing it with direct bookings — while others struggle to be seen at all, this is the episode for you. I’m joined by someone who knows this world inside out: Catt McLeod, Vice President, Brand Development - Elegant Hotel Collection - part of the HotelREZ family</p><p><br/></p><p>Full disclosure… Catt is an industry friend… someone who I have known for a long time… I honestly have never met anyone who knows quite so much about the GDS and distribution.</p><p><br/></p><p>Catt has helped countless independent hotels get smarter, sharper, and more strategic with their distribution, and she’s here to share what’s working right now… and where the big opportunities lie.</p><p><br/></p><p>So grab a coffee, get comfy and let&apos;s jump in...</p>
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    <pubDate>Wed, 13 Aug 2025 08:49:35 -0400</pubDate>
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