She's a Brand!

How To Build A Personal Brand That Earns Trust with Mususu.

Wed, 08 Jul 2026 19:00:00 +1000

Your personal brand is already out there, whether you’re shaping it or not. We start with a simple definition that hits hard: it’s what people say about you when you’re not in the room, based on what they’ve seen you do and what you’ve made available to them. From there, we dig into how reputation becomes opportunity, why consistent communication and accountability matter, and how LinkedIn can act like a public record of trust when recruiters and colleagues go looking.

I’m joined by Mususu, a leader whose recommendations read like a blueprint for emotional intelligence, collaboration, and integrity. She shares her career pivot from biochemistry and pharmaceutical lab work into business and leadership, including what she had to unlearn from cultural expectations and what she learned by being intentional about influence. We also talk about the migrant experience of being judged for an accent or a name, and the moment you decide those differences won’t shrink you.

If you lead people, you’ll love the real-world remote leadership tactics: building team culture across time zones, creating space for the human behind the job, and a weekly “roses and thorns” ritual that turns a global team into a connected one. We close with a coaching lens on growth: get clear on what you’re good at, then ask others what they see in you, because your blind spots might be where your biggest strengths live.

Subscribe for more conversations on personal branding, leadership development, and career growth, and if this resonates, share it and leave a review. What’s one word you want people to say about you when you’re not in the room?

Networking, Visibility, And The Real Keys To Getting Hired with Carrie.

Wed, 08 Jul 2026 19:00:00 +1000

The hardest part of career growth is realizing the rules you were taught aren’t always the rules that get you hired. If you’ve ever thought, “I’m qualified, I’m experienced, so why can’t I land the role or promotion I want?” we unpack what’s really happening underneath that frustration and what to do about it without becoming fake, loud, or “salesy.”

We talk about personal branding as reputation, the kind that follows you into rooms you’re not in, and why human skills matter as much as technical skills in modern hiring. Carrie shares what it was like migrating to Australia, feeling isolated, being told she was “overqualified,” and rebuilding confidence through relationships and community. We get practical about networking that actually works, including the reality that many jobs are never advertised, and how connection becomes an information exchange that leads to opportunities.

From there we move into leadership: the conversations you avoid, the attitude issues that poison teams, and the simple framework that makes difficult conversations less scary and more effective. We also challenge the myth of perfect work-life balance, explore workplace engagement and motivation, and dig into visibility at work, limiting beliefs, and why many women wait for 10 out of 10 before applying while others go for it with 6.

If you want stronger workplace visibility, better communication, and a personal brand that opens doors, press play, then share this with someone who needs the nudge. Subscribe, leave a review, and tell us: which human skill are you committing to practice this week?

Your Personal Brand Is Built By What You Do Daily with Chansa.

Wed, 08 Jul 2026 19:00:00 +1000

We sit down with financial literacy educator Chansa Arhunmwunde to talk about how a personal brand is built through consistency, relationships, and the choices we make when no one is watching. We trace her path from a ruined credit rating to a purpose driven platform and pull out practical habits for visibility at work and online.
• moving from science goals to finance work after a credit wake up call
• learning the credit system through self study, research, and asking questions
• leveraging networking and mentors to find answers faster
• building transferable skills through self motivation, initiative, and personal development
• improving communication through public speaking practice and better listening
• using intentional image and preparation to support confidence and credibility
• protecting integrity by turning down opportunities that violate core values
• staying consistent to earn trust and become the person people recommend

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If you're ready to take the next step towards success, head over to our website at towoman.com for more information on how you can enroll in one or more of our sixth-class soft skills development program.

What People Say When You’re Not In The Room

Sat, 04 Jul 2026 16:00:00 +1000

What do people say about you when you’re not in the room? That question cuts through all the noise around “personal branding” and gets to the truth: your personal brand is your reputation, and it’s being built from the signals you share every single day.

We talk through why personal branding matters more than ever for career growth, job searches, entrepreneurship, and leadership. It’s not about creating a fake persona or chasing trends. It’s about being intentional so your message is clear, your presence is consistent, and the way you show up online and offline matches who you are. We unpack a practical definition inspired by Jeff Bezos and expand it into real life: how you speak, how you write, how you lead, how you build relationships, and yes, even how you carry yourself at the table can shape what others believe about you.

Then we get specific with the self-awareness work that makes a brand feel grounded instead of manufactured. What do you want to be known for? What do you value? What are you passionate about? Those questions become the foundation for personal brand strategy, from how you communicate to the opportunities you say yes to. Finally, we share the vision for She’s a Brand Podcast: educational and inspirational stories from women who have created unique, engaging personal brands and keep refining them over time.

If you’re ready to stand out with integrity and build a reputation that truly reflects you, hit play, subscribe, share with a friend, and leave a review. What do you want people to say about you when you’re not in the room?