Clinic Economics is HMDG's operating system for running a profitable private physiotherapy clinic, built entirely from data, not opinion. Every benchmark comes from 715 UK clinic owners surveyed for the UK Private Practice Barometer 2025.

Across 16 chapters, it covers the numbers that actually run a clinic, the economics of scaling from solo practitioner to multi-location business, the marketing tactics that generate real bookings, and the compliance requirements that can end a business if ignored.

Topics Covered:

• The ten numbers every clinic owner needs to track
• Why most clinics have a capacity problem, not a marketing problem
• The real cost of poor retention and low rebooking rates
• What UK physiotherapy clinics actually charge, by region
• Referral channels that actually work
• Building the digital foundation: website, Google Business Profile, practice management software
• Marketing traps and industry nonsense to avoid
• Finance, tax, and cash control
• Seasonality and planning around demand cycles
• What million-pound-plus clinics do differently
• Hiring, recruitment, and team structure
• The nine most common failure modes, and how to fix each one
• Owner wellbeing, burnout, and exit planning
• Operational leverage, automation, and where AI actually helps
• Compliance: HCPC, insurance, GDPR, and the checklist that protects the business

What You'll Learn

• The four levers that actually move clinic revenue
• Why utilisation matters more than patient volume
• How to tell if you're underpriced for your region and capacity
• What separates top-performing clinics from the rest
• When to hire a clinician versus when to hire admin support
• How to build a clinic that could actually be sold one day

Who This Episode Is For

• Physiotherapy, chiropractic, and podiatry clinic owners
• MSK healthcare business owners at any stage
• Clinic owners feeling stuck at a revenue plateau
• Anyone about to spend money on marketing, hiring, or growth
• Owners preparing for an eventual sale or exit