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  <title>Everything&#39;s Sales</title>

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  <copyright>© 2026 Everything&#39;s Sales</copyright>
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  <itunes:author>Tara Shuler</itunes:author>
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  <description><![CDATA[<blockquote>What if the secret to getting what you want in life was simpler than you thought? On <b>Everything is Sales</b>, host Tara Shhuler breaks down the one skill that drives every outcome — the ability to sell your ideas, your value, and yourself.Tara is the founder of <b>ConvoControl</b>, a sales and communication consultancy built on one powerful truth: whoever controls the conversation controls the outcome. Through coaching, consulting, and her bestselling book <em>Questions Close Deals</em>, she has helped entrepreneurs, executives, and sales professionals transform the way they communicate — in the boardroom, in negotiations, and in life.Whether you're closing a multimillion-dollar deal or convincing your kid to eat their vegetables, this podcast will change the way you think about every conversation you have. Because everything — truly everything — is sales.</blockquote><p><br><br></p><p><br></p>]]></description>
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    <itunes:name>Tara Shuler</itunes:name>
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     <title>Everything&#39;s Sales</title>
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    <itunes:title>The Breakup Conversation You&#39;re Afraid to Have | Everything&#39;s Sales Ep. 13</itunes:title>
    <title>The Breakup Conversation You&#39;re Afraid to Have | Everything&#39;s Sales Ep. 13</title>
    <itunes:summary><![CDATA[Send us Fan Mail Breaking up with someone doesn't have to turn into an emotional disaster—but most people wing it and wonder why it blows up in their face. In this episode, you'll learn how to anchor the conversation so you control the frame, what to say when they hit you with guilt or bargaining, and how to walk away clean without torching everything behind you. This is Everything's Sales. Tara Shuler. New episode every week.

🔗 ConvoControl → https://www.convocontrol.com | 🥋 Black Belt → ht...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p>Breaking up with someone doesn&apos;t have to turn into an emotional disaster—but most people wing it and wonder why it blows up in their face. In this episode, you&apos;ll learn how to anchor the conversation so you control the frame, what to say when they hit you with guilt or bargaining, and how to walk away clean without torching everything behind you. This is Everything&apos;s Sales. Tara Shuler. New episode every week.

🔗 ConvoControl → https://www.convocontrol.com | 🥋 Black Belt → https://www.convocontrol.com/blackbelt | 🤝 Train My Team → https://www.convocontrol.com/train-my-team | 🎯 Convo Dojo → https://www.convocontrol.com/convodojo]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p>Breaking up with someone doesn&apos;t have to turn into an emotional disaster—but most people wing it and wonder why it blows up in their face. In this episode, you&apos;ll learn how to anchor the conversation so you control the frame, what to say when they hit you with guilt or bargaining, and how to walk away clean without torching everything behind you. This is Everything&apos;s Sales. Tara Shuler. New episode every week.

🔗 ConvoControl → https://www.convocontrol.com | 🥋 Black Belt → https://www.convocontrol.com/blackbelt | 🤝 Train My Team → https://www.convocontrol.com/train-my-team | 🎯 Convo Dojo → https://www.convocontrol.com/convodojo]]></content:encoded>
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    <itunes:author>Tara Shuler</itunes:author>
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    <pubDate>Tue, 30 Jun 2026 00:45:16 -0400</pubDate>
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    <itunes:duration>527</itunes:duration>
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    <itunes:title>Everything I Know About Sales I Learned From My Worst Deal</itunes:title>
    <title>Everything I Know About Sales I Learned From My Worst Deal</title>
    <itunes:summary><![CDATA[Send us Fan Mail This one is personal. Tara walks through the deal that cost her more than money — the CEO meeting where she did everything right on paper and still lost. And the three specific changes that changed everything that followed. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>This one is personal. Tara walks through the deal that cost her more than money — the CEO meeting where she did everything right on paper and still lost. And the three specific changes that changed everything that followed. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>This one is personal. Tara walks through the deal that cost her more than money — the CEO meeting where she did everything right on paper and still lost. And the three specific changes that changed everything that followed. ConvoControl.com</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399014</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>472</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:episode>12</itunes:episode>
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    <itunes:title>The Art of the Follow-Up</itunes:title>
    <title>The Art of the Follow-Up</title>
    <itunes:summary><![CDATA[Send us Fan Mail Most deals are lost in the silence after the conversation, not during it. Tara shares the follow-up timing formula, what to say to reopen a door that seems closed, and how to stay top of mind without crossing into annoying. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Most deals are lost in the silence after the conversation, not during it. Tara shares the follow-up timing formula, what to say to reopen a door that seems closed, and how to stay top of mind without crossing into annoying. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Most deals are lost in the silence after the conversation, not during it. Tara shares the follow-up timing formula, what to say to reopen a door that seems closed, and how to stay top of mind without crossing into annoying. ConvoControl.com</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399013</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>463</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>11</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Closing Is a Lifestyle, Not a Technique</itunes:title>
    <title>Closing Is a Lifestyle, Not a Technique</title>
    <itunes:summary><![CDATA[Send us Fan Mail You were negotiating before 9am this morning. Tara shows how closing principles apply to health, relationships, and finances — and gives you the ConvoControl life framework for moving from paralysis to forward motion in any area of life. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>You were negotiating before 9am this morning. Tara shows how closing principles apply to health, relationships, and finances — and gives you the ConvoControl life framework for moving from paralysis to forward motion in any area of life. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>You were negotiating before 9am this morning. Tara shows how closing principles apply to health, relationships, and finances — and gives you the ConvoControl life framework for moving from paralysis to forward motion in any area of life. ConvoControl.com</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19399012-closing-is-a-lifestyle-not-a-technique.mp3" length="5697883" type="audio/mpeg" />
    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399012</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399012/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399012/transcript.json" type="application/json" />
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    <itunes:duration>471</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:episode>10</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>How to Handle Rejection Like a Pro</itunes:title>
    <title>How to Handle Rejection Like a Pro</title>
    <itunes:summary><![CDATA[Send us Fan Mail Every no is a redirect, not a verdict. Tara shares the three-step mental reset for real-time rejection recovery and explains what rejection immunity actually is — and how it gets built. Your challenge: make the ask you've been avoiding. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Every no is a redirect, not a verdict. Tara shares the three-step mental reset for real-time rejection recovery and explains what rejection immunity actually is — and how it gets built. Your challenge: make the ask you&apos;ve been avoiding. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Every no is a redirect, not a verdict. Tara shares the three-step mental reset for real-time rejection recovery and explains what rejection immunity actually is — and how it gets built. Your challenge: make the ask you&apos;ve been avoiding. ConvoControl.com</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399011</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399011/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399011/transcript.json" type="application/json" />
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    <itunes:duration>463</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>9</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Psychology of Yes</itunes:title>
    <title>The Psychology of Yes</title>
    <itunes:summary><![CDATA[Send us Fan Mail Logic gets you considered. Trust gets you the close. Tara unpacks the four trust questions running beneath every buying decision and the ConvoControl trust triangle: competence, consistency, and care. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Logic gets you considered. Trust gets you the close. Tara unpacks the four trust questions running beneath every buying decision and the ConvoControl trust triangle: competence, consistency, and care. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Logic gets you considered. Trust gets you the close. Tara unpacks the four trust questions running beneath every buying decision and the ConvoControl trust triangle: competence, consistency, and care. ConvoControl.com</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19399010-the-psychology-of-yes.mp3" length="6117269" type="audio/mpeg" />
    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399010</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399010/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399010/transcript.json" type="application/json" />
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    <itunes:duration>506</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>Why Your Network Is Your Net Worth</itunes:title>
    <title>Why Your Network Is Your Net Worth</title>
    <itunes:summary><![CDATA[Send us Fan Mail Real networking has nothing to do with collecting business cards. Tara breaks down the give-first approach, the follow-up timing formula that works, and how to convert genuine connections into real business. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Real networking has nothing to do with collecting business cards. Tara breaks down the give-first approach, the follow-up timing formula that works, and how to convert genuine connections into real business. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Real networking has nothing to do with collecting business cards. Tara breaks down the give-first approach, the follow-up timing formula that works, and how to convert genuine connections into real business. ConvoControl.com</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399009</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399009/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399009/transcript.json" type="application/json" />
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    <itunes:duration>499</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>The Silence That Closes Deals</itunes:title>
    <title>The Silence That Closes Deals</title>
    <itunes:summary><![CDATA[Send us Fan Mail The most expensive mistake in sales? Talking yourself out of a yes. Tara explains the seven-second rule and why silence after a meaningful question is almost always a good sign. Learn to get comfortable in the pause that produces the honest answer you need. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>The most expensive mistake in sales? Talking yourself out of a yes. Tara explains the seven-second rule and why silence after a meaningful question is almost always a good sign. Learn to get comfortable in the pause that produces the honest answer you need. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>The most expensive mistake in sales? Talking yourself out of a yes. Tara explains the seven-second rule and why silence after a meaningful question is almost always a good sign. Learn to get comfortable in the pause that produces the honest answer you need. ConvoControl.com</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19399008-the-silence-that-closes-deals.mp3" length="5685951" type="audio/mpeg" />
    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19399008</guid>
    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399008/transcript" type="text/html" />
    <podcast:transcript url="https://www.buzzsprout.com/2626439/19399008/transcript.json" type="application/json" />
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    <itunes:duration>470</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>6</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>How to Sell Yourself Without Feeling Sleazy</itunes:title>
    <title>How to Sell Yourself Without Feeling Sleazy</title>
    <itunes:summary><![CDATA[Send us Fan Mail There is a clear line between bragging and positioning — and once you see it, you can promote yourself powerfully without ever crossing it. Tara explains the ConvoControl credibility ladder and how to share your wins in a way that makes people lean in instead of back away. ConvoControl.com ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>There is a clear line between bragging and positioning — and once you see it, you can promote yourself powerfully without ever crossing it. Tara explains the ConvoControl credibility ladder and how to share your wins in a way that makes people lean in instead of back away. ConvoControl.com</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>There is a clear line between bragging and positioning — and once you see it, you can promote yourself powerfully without ever crossing it. Tara explains the ConvoControl credibility ladder and how to share your wins in a way that makes people lean in instead of back away. ConvoControl.com</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
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    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>514</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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  <item>
    <itunes:title>Objections Are Buying Signals</itunes:title>
    <title>Objections Are Buying Signals</title>
    <itunes:summary><![CDATA[Send us Fan Mail When someone pushes back, they're still in the conversation. Tara breaks down the three types of objections and the acknowledge-explore-redirect sequence that turns pushback into a close. Stop treating no as rejection — start treating it as information. ConvoControl.com]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p>When someone pushes back, they&apos;re still in the conversation. Tara breaks down the three types of objections and the acknowledge-explore-redirect sequence that turns pushback into a close. Stop treating no as rejection — start treating it as information. ConvoControl.com]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p>When someone pushes back, they&apos;re still in the conversation. Tara breaks down the three types of objections and the acknowledge-explore-redirect sequence that turns pushback into a close. Stop treating no as rejection — start treating it as information. ConvoControl.com]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19399005-objections-are-buying-signals.mp3" length="6273669" type="audio/mpeg" />
    <itunes:author></itunes:author>
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    <pubDate>Wed, 24 Jun 2026 19:00:00 -0400</pubDate>
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    <itunes:duration>519</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episode>4</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
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  <item>
    <itunes:title>You Are Always Being Interviewed</itunes:title>
    <title>You Are Always Being Interviewed</title>
    <itunes:summary><![CDATA[Send us Fan Mail Every conversation is an interview. Tara unpacks the ConvoControl presence formula: show up grounded, open with curiosity, and make the other person feel seen. Learn how to engineer your first impression on purpose. Visit ConvoControl.com to go deeper. ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Every conversation is an interview. Tara unpacks the ConvoControl presence formula: show up grounded, open with curiosity, and make the other person feel seen. Learn how to engineer your first impression on purpose. Visit ConvoControl.com to go deeper.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Every conversation is an interview. Tara unpacks the ConvoControl presence formula: show up grounded, open with curiosity, and make the other person feel seen. Learn how to engineer your first impression on purpose. Visit ConvoControl.com to go deeper.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19420388-you-are-always-being-interviewed.mp3" length="7545771" type="audio/mpeg" />
    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
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    <pubDate>Wed, 24 Jun 2026 18:00:00 -0400</pubDate>
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    <itunes:duration>625</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>3</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>The One Question That Closes Every Deal</itunes:title>
    <title>The One Question That Closes Every Deal</title>
    <itunes:summary><![CDATA[Send us Fan Mail Three words. That's all it takes. In this episode, Tara breaks down the single most powerful question in any sales conversation — and explains why most people destroy its effectiveness the moment they ask it. You'll learn the psychology of psychological reactance, why silence is your secret weapon, and three specific closing questions from the ConvoControl framework: the Gap Question, the Permission Question, and the Confirmation Question. Plus a listener challenge to put it ...]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Three words. That&apos;s all it takes. In this episode, Tara breaks down the single most powerful question in any sales conversation — and explains why most people destroy its effectiveness the moment they ask it. You&apos;ll learn the psychology of psychological reactance, why silence is your secret weapon, and three specific closing questions from the ConvoControl framework: the Gap Question, the Permission Question, and the Confirmation Question. Plus a listener challenge to put it all into practice this week.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>Three words. That&apos;s all it takes. In this episode, Tara breaks down the single most powerful question in any sales conversation — and explains why most people destroy its effectiveness the moment they ask it. You&apos;ll learn the psychology of psychological reactance, why silence is your secret weapon, and three specific closing questions from the ConvoControl framework: the Gap Question, the Permission Question, and the Confirmation Question. Plus a listener challenge to put it all into practice this week.</p>]]></content:encoded>
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    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
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    <pubDate>Wed, 24 Jun 2026 18:00:00 -0400</pubDate>
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    <itunes:duration>778</itunes:duration>
    <itunes:keywords>ConvoControl, sales closing, conversation control, high-ticket sales, sales coaching, persuasion, sales strategy, questions close deals, sales mindset, communication skills, negotiation, influence, sales training, business growth, personal development</itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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    <itunes:title>Why Everything Really IS Sales</itunes:title>
    <title>Why Everything Really IS Sales</title>
    <itunes:summary><![CDATA[Send us Fan Mail You have been selling your entire life. You just did not call it that. In this debut episode, Tara breaks down why the doctor giving health advice, the parent negotiating bedtime, and the job interview candidate are all doing the same thing — selling. Welcome to Everything's Sales, the podcast that will change how you see every conversation. ]]></itunes:summary>
    <description><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>You have been selling your entire life. You just did not call it that. In this debut episode, Tara breaks down why the doctor giving health advice, the parent negotiating bedtime, and the job interview candidate are all doing the same thing — selling. Welcome to Everything&apos;s Sales, the podcast that will change how you see every conversation.</p>]]></description>
    <content:encoded><![CDATA[<p><a target="_blank" href="https://www.buzzsprout.com/2626439/fan_mail/new">Send us Fan Mail</a></p><p>You have been selling your entire life. You just did not call it that. In this debut episode, Tara breaks down why the doctor giving health advice, the parent negotiating bedtime, and the job interview candidate are all doing the same thing — selling. Welcome to Everything&apos;s Sales, the podcast that will change how you see every conversation.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/2626439/episodes/19398192-why-everything-really-is-sales.mp3" length="2709875" type="audio/mpeg" />
    <link>https://www.convocontrol.com/</link>
    <itunes:author>ConvoControl</itunes:author>
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    <pubDate>Wed, 24 Jun 2026 16:00:00 -0400</pubDate>
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    <podcast:transcript url="https://www.buzzsprout.com/2626439/19398192/transcript.json" type="application/json" />
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    <podcast:transcript url="https://www.buzzsprout.com/2626439/19398192/transcript.vtt" type="text/vtt" />
    <itunes:duration>222</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:season>1</itunes:season>
    <itunes:episode>1</itunes:episode>
    <itunes:episodeType>full</itunes:episodeType>
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