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  <title>Benny The Automotive Beaver Podcast</title>

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    <itunes:title>The First 90 Seconds on the Lot</itunes:title>
    <title>The First 90 Seconds on the Lot</title>
    <itunes:summary><![CDATA[For salespeople: how the opening moments of a customer interaction set the entire tone, and how to build trust instead of triggering the wall. Lead with help, not pressure — the first goal is to lower the customer's guard.Ask open questions and listen more than you talk in the discovery phase.Honesty and small acts of transparency early pay off in trust and referrals.]]></itunes:summary>
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