About the Podcast

• Mission: This podcast is dedicated to breaking down the barriers between agencies and their clients to facilitate real, human-focused work.
• Core Philosophy: The show emphasizes that despite the tools or sectors involved, the most critical aspect of marketing is humans interacting with humans.
• Goal: To demystify digital advertising by providing context around metrics, terminology, and ad platforms, helping listeners feel more comfortable and confident in the space.
• Note: This show is a work in progress and is likely to evolve over time.

Who Should Listen

• Professionals who hire or work with agencies.
• Individuals who own or work for agencies.
• Anyone who feels the "human aspect" of marketing is being lost to technology and infinite growth.
• People who are aware they don’t know everything but are afraid to admit it.

About the Host

• Jonathan Danz is the Director of Ad Ops and Analytics at Digital Relativity, a full-service marketing agency.
• The agency utilizes a "Tradigital" approach, blending traditional and digital thinking to help partners in travel, tourism, and economic development achieve their goals.

Coming Up

• The show will focus on "leveling up" through curiosity and asking the hard questions.
• Future episodes will cover foundational digital advertising concepts, starting with an exploration of Impressions, Clicks, and Clickthrough Rate.