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    <itunes:title>Menu Engineering 101: Kill Your Darlings (Before They Kill Your Margins)</itunes:title>
    <title>Menu Engineering 101: Kill Your Darlings (Before They Kill Your Margins)</title>
    <itunes:summary><![CDATA[That signature dish you perfected over three months might be killing your profit. John and Maya show you how to run a menu audit using real POS data, identify the dishes bleeding your margins, and cut them without customers noticing. Includes the four-quadrant menu engineering framework and a weekly action plan.]]></itunes:summary>
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