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  <title>The Zorzee Sessions</title>

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  <itunes:author>Dan Lorenz</itunes:author>
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  <description><![CDATA[<p>The Franchise Disclosure Document is 200-plus pages of legal filing, and what you miss in it can cost you six figures. Zorzee Sessions reads it with you.</p><p><br></p><p>Each week, one franchise gets the analyst treatment: what the FDD actually says, what the Item 19 numbers produce when you run the math, where the risk sits, and how real operators mitigate it. Every red flag gets a realistic mitigation. Every tailwind gets stress-tested. No hype, no fear, no pitch.</p><p><br></p><p>Zorzee Sessions is the audio companion to The Zorzee Report, the independent franchise-intelligence newsletter for professionals deciding whether to put $100,000 or more into a franchise.</p><p><br></p><p>The analysis comes from Dan Lorenz, and he's been on every side of the table this show covers: multi-brand franchise owner; founder of Books Brothers, Guerrilla Franchising, Synyrgx, and Zorzee; former JP Morgan investment banking analyst and Deloitte consultant; 22-year military veteran with 18 years in US Army Special Forces. He's been the corporate professional weighing the leap, the franchisee writing the checks, and the consultant who's helped 85+ people into ownership. He built Zorzee after discovering $321,000 in costs omitted from his own FDD, after he signed.</p><p><br></p><p>No commissions. No franchisor revenue. Independent analysis only. Franchisors never sponsor this show and never pay for coverage.</p><p><br></p><p>New episodes weekly, alongside the Tuesday issue. Full breakdowns at zorzee.com.</p><p><br></p><p>Production note: episodes are produced from each week's published issue, most are voiced with AI narration, and every one is reviewed by Dan before release. Some episodes Dan hosts himself.</p><p><br></p><p>Built for Operators. Not Gamblers. Be the Investor, Not the Consumer.</p>]]></description>
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    <itunes:title>Seniors Helping Seniors: 53.3% Labor Cost in a 65-to-75% Industry (Part 3 of 4)</itunes:title>
    <title>Seniors Helping Seniors: 53.3% Labor Cost in a 65-to-75% Industry (Part 3 of 4)</title>
    <itunes:summary><![CDATA[Most home care operators lose 65 to 75% of revenue to caregiver labor. This brand runs 53.3%. One design decision explains it. In Issue 3 of The Zorzee Report, we go inside the Seniors Helping Seniors FDD: the brand where the caregivers are seniors themselves, and what that single design choice does to the biggest cost line in the business.  We get into the 53.3% average caregiver payroll across 62 surveyed operators, why the model's lower turnover is the real engine, the local-marketing...]]></itunes:summary>
    <description><![CDATA[<p>Most home care operators lose 65 to 75% of revenue to caregiver labor. This brand runs 53.3%. One design decision explains it.</p><p>In Issue 3 of The Zorzee Report, we go inside the Seniors Helping Seniors FDD: the brand where the caregivers are seniors themselves, and what that single design choice does to the biggest cost line in the business. </p><p>We get into the 53.3% average caregiver payroll across 62 surveyed operators, why the model&apos;s lower turnover is the real engine, the local-marketing requirement that doubles as discipline, and who this peer-caregiver model actually fits.</p><p>Read the full issue at zorzee.com</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. </p><p>Subscribe free at <a href='https://zorzee.com/'>https://thezorzeereport.beehiiv.com/subscribe?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=zorzee-sessions&amp;utm_content=ep03-seniors-helping-seniors</a></p><p>FOLLOW: </p><p>X: <a href='https://x.com/thedanlorenz'>https://x.com/thedanlorenz</a> </p><p>LinkedIn: <a href='https://www.linkedin.com/in/thedanlorenz'>https://www.linkedin.com/in/thedanlorenz</a> </p><p>Zorzee: <a href='https://zorzee.com/'>https://zorzee.com/</a></p><p>Production note: this episode was produced from the published issue with AI narration and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p><p>#homecarefranchise #seniorshelpingseniors #franchise #franchiseduediligence #fdd #seniorcare</p>]]></description>
    <content:encoded><![CDATA[<p>Most home care operators lose 65 to 75% of revenue to caregiver labor. This brand runs 53.3%. One design decision explains it.</p><p>In Issue 3 of The Zorzee Report, we go inside the Seniors Helping Seniors FDD: the brand where the caregivers are seniors themselves, and what that single design choice does to the biggest cost line in the business. </p><p>We get into the 53.3% average caregiver payroll across 62 surveyed operators, why the model&apos;s lower turnover is the real engine, the local-marketing requirement that doubles as discipline, and who this peer-caregiver model actually fits.</p><p>Read the full issue at zorzee.com</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. </p><p>Subscribe free at <a href='https://zorzee.com/'>https://thezorzeereport.beehiiv.com/subscribe?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=zorzee-sessions&amp;utm_content=ep03-seniors-helping-seniors</a></p><p>FOLLOW: </p><p>X: <a href='https://x.com/thedanlorenz'>https://x.com/thedanlorenz</a> </p><p>LinkedIn: <a href='https://www.linkedin.com/in/thedanlorenz'>https://www.linkedin.com/in/thedanlorenz</a> </p><p>Zorzee: <a href='https://zorzee.com/'>https://zorzee.com/</a></p><p>Production note: this episode was produced from the published issue with AI narration and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p><p>#homecarefranchise #seniorshelpingseniors #franchise #franchiseduediligence #fdd #seniorcare</p>]]></content:encoded>
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    <link>https://thezorzeereport.beehiiv.com/subscribe?utm_source=spotify&amp;utm_medium=podcast&amp;utm_campaign=zorzee-sessions&amp;utm_content=ep03-seniors-helping-seniors</link>
    <itunes:author>Dan Lorenz</itunes:author>
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    <pubDate>Tue, 23 Jun 2026 21:00:00 -0400</pubDate>
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    <itunes:duration>794</itunes:duration>
    <itunes:keywords>franchise, FDD, Seniors Helping Seniors, senior care franchise, home care franchise, franchise due diligence, Item 19, caregiver labor cost, franchise investing, franchise review</itunes:keywords>
    <itunes:episode>3</itunes:episode>
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    <itunes:title>One You Love Homecare: What One Owner Changed to Triple His Revenue (Part 2 of 4)</itunes:title>
    <title>One You Love Homecare: What One Owner Changed to Triple His Revenue (Part 2 of 4)</title>
    <itunes:summary><![CDATA[Same brand. Same fees. Same territory. One franchisee ran the business two completely different ways and got two completely different outcomes. In Issue 2 of The Zorzee Report, we go inside the One You Love Homecare FDD: the operator who ran part-time for three years and watched revenue slide to $473,000, then went full-time and tripled past $1.4 million in a single year. We get into why caregiver labor as a percentage of revenue is the number that decides everything, why the demographic tail...]]></itunes:summary>
    <description><![CDATA[<p>Same brand. Same fees. Same territory. One franchisee ran the business two completely different ways and got two completely different outcomes.</p><p>In Issue 2 of The Zorzee Report, we go inside the One You Love Homecare FDD: the operator who ran part-time for three years and watched revenue slide to $473,000, then went full-time and tripled past $1.4 million in a single year. We get into why caregiver labor as a percentage of revenue is the number that decides everything, why the demographic tailwind doesn&apos;t drive revenue but the referral network does, and what to look for in the founder on the other side of a 10-year agreement.</p><p>Read the full issue at zorzee.com.</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.</p><p>Production note: this episode was produced from the published issue, voiced with AI narration, and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p>]]></description>
    <content:encoded><![CDATA[<p>Same brand. Same fees. Same territory. One franchisee ran the business two completely different ways and got two completely different outcomes.</p><p>In Issue 2 of The Zorzee Report, we go inside the One You Love Homecare FDD: the operator who ran part-time for three years and watched revenue slide to $473,000, then went full-time and tripled past $1.4 million in a single year. We get into why caregiver labor as a percentage of revenue is the number that decides everything, why the demographic tailwind doesn&apos;t drive revenue but the referral network does, and what to look for in the founder on the other side of a 10-year agreement.</p><p>Read the full issue at zorzee.com.</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.</p><p>Production note: this episode was produced from the published issue, voiced with AI narration, and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p>]]></content:encoded>
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    <link>https://thezorzeereport.beehiiv.com/p/one-you-love-homecare-franchise-review</link>
    <itunes:author>Dan Lorenz</itunes:author>
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    <pubDate>Fri, 12 Jun 2026 21:00:00 -0400</pubDate>
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    <itunes:duration>1310</itunes:duration>
    <itunes:keywords>franchise, FDD, home care franchise, One You Love Homecare, franchise due diligence, Item 19, franchise investing, senior care franchise</itunes:keywords>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips</itunes:title>
    <title>Home Care: The Tailwind, the Trap, and the Part Discovery Day Skips</title>
    <itunes:summary><![CDATA[The aging population is real. So is the 75% turnover. Only one shows up at Discovery Day. In the first Zorzee Session, we break down the home care franchise category before the brand deep dives begin: the two completely different businesses that share the name "home care," the number that decides whether you survive (caregiver labor as a percentage of revenue), why demographics don't write checks but referral networks do, and who this category actually fits. Read the full issue at zorzee.com....]]></itunes:summary>
    <description><![CDATA[<p>The aging population is real. So is the 75% turnover. Only one shows up at Discovery Day.</p><p>In the first Zorzee Session, we break down the home care franchise category before the brand deep dives begin: the two completely different businesses that share the name &quot;home care,&quot; the number that decides whether you survive (caregiver labor as a percentage of revenue), why demographics don&apos;t write checks but referral networks do, and who this category actually fits.</p><p>Read the full issue at zorzee.com.</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.</p><p>Production note: this episode was produced from the published issue with AI narration and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p>]]></description>
    <content:encoded><![CDATA[<p>The aging population is real. So is the 75% turnover. Only one shows up at Discovery Day.</p><p>In the first Zorzee Session, we break down the home care franchise category before the brand deep dives begin: the two completely different businesses that share the name &quot;home care,&quot; the number that decides whether you survive (caregiver labor as a percentage of revenue), why demographics don&apos;t write checks but referral networks do, and who this category actually fits.</p><p>Read the full issue at zorzee.com.</p><p>The Zorzee Report is independent franchise intelligence. No commissions. No franchisor revenue. Subscribe free at zorzee.com.</p><p>Production note: this episode was produced from the published issue with AI narration and reviewed by Dan Lorenz before release. Educational purposes only, not financial, legal, or investment advice.</p>]]></content:encoded>
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    <itunes:author>Dan Lorenz</itunes:author>
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    <pubDate>Fri, 05 Jun 2026 12:00:00 -0400</pubDate>
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