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  <title>The Art of Tennis</title>

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  <copyright>© 2026 The Art of Tennis</copyright>
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  <itunes:author>Rick Willsmore</itunes:author>
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  <description><![CDATA[<p><b>The Art of Tennis</b></p><p><br></p><p>Helping tennis coaches become better at their craft and more business savvy. Build a life through Tennis and make a positive impact to thousands of people.</p><p><br></p><p>Four parts of the Coachpreneur framework:</p><p>🎾 The Art of the Brand&nbsp;</p><p>🎾 The Art of the Coach&nbsp;</p><p>🎾 The Art of the Player&nbsp;</p><p>🎾 The Art of the System</p><p><br></p><p>Hosted by Coach Rick Willsmore — former NCAA college player, award-winning coach, and founder of Scarborough Tennis Academy on the northern beaches of Perth, Australia.</p>]]></description>
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    <itunes:title>Potential Coaching Schedules</itunes:title>
    <title>Potential Coaching Schedules</title>
    <itunes:summary><![CDATA[In this episode I go over the entire days coaching schedule. From before work tennis players to day time lessons, after school and into the evening there are potential lessons everywhere.   This will help you as coaches to work out who you should be focusing on to build out your schedule.  Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3  Cheers ]]></itunes:summary>
    <description><![CDATA[<p>In this episode I go over the entire days coaching schedule. From before work tennis players to day time lessons, after school and into the evening there are potential lessons everywhere. <br/><br/>This will help you as coaches to work out who you should be focusing on to build out your schedule. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3<br/><br/>Cheers</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode I go over the entire days coaching schedule. From before work tennis players to day time lessons, after school and into the evening there are potential lessons everywhere. <br/><br/>This will help you as coaches to work out who you should be focusing on to build out your schedule. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3<br/><br/>Cheers</p>]]></content:encoded>
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    <itunes:duration>1259</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>8</itunes:episode>
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    <itunes:title>From Employee To Business Owner - The Cashflow Quadrant</itunes:title>
    <title>From Employee To Business Owner - The Cashflow Quadrant</title>
    <itunes:summary><![CDATA[In this episode I discuss Robert Kiyosaki’s book, Rich Dad Poor Dad cashflow quadrant and how this can relate to tennis coaches. Employee, self employed, business owner, Investor.   As a tennis coach there are advantages and disadvantages to all these quandrants.  Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick ]]></itunes:summary>
    <description><![CDATA[<p>In this episode I discuss Robert Kiyosaki’s book, Rich Dad Poor Dad cashflow quadrant and how this can relate to tennis coaches. Employee, self employed, business owner, Investor. <br/><br/>As a tennis coach there are advantages and disadvantages to all these quandrants. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode I discuss Robert Kiyosaki’s book, Rich Dad Poor Dad cashflow quadrant and how this can relate to tennis coaches. Employee, self employed, business owner, Investor. <br/><br/>As a tennis coach there are advantages and disadvantages to all these quandrants. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Tue, 16 Jun 2026 22:00:00 -0400</pubDate>
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    <itunes:duration>1335</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>7</itunes:episode>
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    <itunes:title>How to Coach a Great Group Lesson</itunes:title>
    <title>How to Coach a Great Group Lesson</title>
    <itunes:summary><![CDATA[This is all about how to run an engaging group tennis lesson. As a coach this is how you can expand your clientele by showcasing how great a tennis session with you can be.   I cover how’s it’s ok to have a different coaching style and you should lean into your strengths. A poor lesson though is found on the extremes, from far too boring and technical to full of nothing but ‘hoo haha’, full of enthusiasm but ineffective. Are you a tennis coach business owner and Interested in learning mo...]]></itunes:summary>
    <description><![CDATA[<p>This is all about how to run an engaging group tennis lesson. As a coach this is how you can expand your clientele by showcasing how great a tennis session with you can be. <br/><br/>I cover how’s it’s ok to have a different coaching style and you should lean into your strengths. A poor lesson though is found on the extremes, from far too boring and technical to full of nothing but ‘hoo haha’, full of enthusiasm but ineffective.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>This is all about how to run an engaging group tennis lesson. As a coach this is how you can expand your clientele by showcasing how great a tennis session with you can be. <br/><br/>I cover how’s it’s ok to have a different coaching style and you should lean into your strengths. A poor lesson though is found on the extremes, from far too boring and technical to full of nothing but ‘hoo haha’, full of enthusiasm but ineffective.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Thu, 11 Jun 2026 03:00:00 -0400</pubDate>
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    <itunes:duration>1334</itunes:duration>
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    <itunes:title>From Fun to Fitness: What Motivates People To Play Tennis?</itunes:title>
    <title>From Fun to Fitness: What Motivates People To Play Tennis?</title>
    <itunes:summary><![CDATA[In this episode I cover why players take up the game — the real reasons people start their tennis journey and the different types of players who come to the sport. Understanding your players' why is one of the most powerful tools in your coaching toolkit. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick ]]></itunes:summary>
    <description><![CDATA[<p>In this episode I cover why players take up the game — the real reasons people start their tennis journey and the different types of players who come to the sport.</p><p>Understanding your players&apos; why is one of the most powerful tools in your coaching toolkit.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode I cover why players take up the game — the real reasons people start their tennis journey and the different types of players who come to the sport.</p><p>Understanding your players&apos; why is one of the most powerful tools in your coaching toolkit.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Wed, 03 Jun 2026 02:00:00 -0400</pubDate>
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    <itunes:duration>1209</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>5</itunes:episode>
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    <itunes:title>My Love/Hate Relationship with Tennis </itunes:title>
    <title>My Love/Hate Relationship with Tennis </title>
    <itunes:summary><![CDATA[In this episode I cover my love/hate relationship with tennis. From an early love and obsession to a love/hate relationship during the teen and early 20s years.   Eventually responsibility, maturity and impulse control improvements (pre frontal cortex in Male brain development) saw a turning point in the mid 20s. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3 Cheers Rick ]]></itunes:summary>
    <description><![CDATA[<p>In this episode I cover my love/hate relationship with tennis. From an early love and obsession to a love/hate relationship during the teen and early 20s years. <br/><br/>Eventually responsibility, maturity and impulse control improvements (pre frontal cortex in Male brain development) saw a turning point in the mid 20s.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>In this episode I cover my love/hate relationship with tennis. From an early love and obsession to a love/hate relationship during the teen and early 20s years. <br/><br/>Eventually responsibility, maturity and impulse control improvements (pre frontal cortex in Male brain development) saw a turning point in the mid 20s.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Fri, 29 May 2026 02:00:00 -0400</pubDate>
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    <itunes:duration>1260</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>4</itunes:episode>
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    <itunes:title>Am I Good Enough to Be a Tennis Coach?</itunes:title>
    <title>Am I Good Enough to Be a Tennis Coach?</title>
    <itunes:summary><![CDATA[Here I cover some of my own insecurities on whether I was good enough to become a tennis coach. I cover some different levels of players that you typically coach and how there are lots of different spaces for different coaches. I had thought that to be a successful tennis coach will require closer to the ex pro status but this was an incorrect assumption.  Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartofte...]]></itunes:summary>
    <description><![CDATA[<p>Here I cover some of my own insecurities on whether I was good enough to become a tennis coach. I cover some different levels of players that you typically coach and how there are lots of different spaces for different coaches.</p><p>I had thought that to be a successful tennis coach will require closer to the ex pro status but this was an incorrect assumption. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>Here I cover some of my own insecurities on whether I was good enough to become a tennis coach. I cover some different levels of players that you typically coach and how there are lots of different spaces for different coaches.</p><p>I had thought that to be a successful tennis coach will require closer to the ex pro status but this was an incorrect assumption. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Fri, 29 May 2026 02:00:00 -0400</pubDate>
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    <itunes:duration>1165</itunes:duration>
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    <itunes:season>1</itunes:season>
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    <itunes:title>Dropping Out of University to Become a Fulltime Tennis Coach</itunes:title>
    <title>Dropping Out of University to Become a Fulltime Tennis Coach</title>
    <itunes:summary><![CDATA[Here I cover my journey from Adelaide junior to US College Tennis before moving back to South Australia to attend university. After 6 months at the University of South Australia, I dropped out of university and moved to Darwin to become a tennis coach.  This was the start of a lifetime of tennis coaching and building tennis coaching programs. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a...]]></itunes:summary>
    <description><![CDATA[<p>Here I cover my journey from Adelaide junior to US College Tennis before moving back to South Australia to attend university. After 6 months at the University of South Australia, I dropped out of university and moved to Darwin to become a tennis coach. </p><p>This was the start of a lifetime of tennis coaching and building tennis coaching programs.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>Here I cover my journey from Adelaide junior to US College Tennis before moving back to South Australia to attend university. After 6 months at the University of South Australia, I dropped out of university and moved to Darwin to become a tennis coach. </p><p>This was the start of a lifetime of tennis coaching and building tennis coaching programs.</p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Thu, 28 May 2026 03:00:00 -0400</pubDate>
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    <itunes:duration>1211</itunes:duration>
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    <itunes:season>1</itunes:season>
    <itunes:episode>2</itunes:episode>
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    <itunes:title>My Journey From Tennis Player to Tennis Coach</itunes:title>
    <title>My Journey From Tennis Player to Tennis Coach</title>
    <itunes:summary><![CDATA[This is my first video on The Art of Tennis. Welcome.  I cover my journey from junior tennis player to Australia to a full scholarship at an NCAA tennis Div 2 school in the US.   Covering my small town background, the influence of my Dads footy coaching and how I ended up dropping out of university in South Australia to move to Darwin to become a tennis coach.  Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://...]]></itunes:summary>
    <description><![CDATA[<p>This is my first video on The Art of Tennis. Welcome.<br/><br/>I cover my journey from junior tennis player to Australia to a full scholarship at an NCAA tennis Div 2 school in the US. <br/><br/>Covering my small town background, the influence of my Dads footy coaching and how I ended up dropping out of university in South Australia to move to Darwin to become a tennis coach. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></description>
    <content:encoded><![CDATA[<p>This is my first video on The Art of Tennis. Welcome.<br/><br/>I cover my journey from junior tennis player to Australia to a full scholarship at an NCAA tennis Div 2 school in the US. <br/><br/>Covering my small town background, the influence of my Dads footy coaching and how I ended up dropping out of university in South Australia to move to Darwin to become a tennis coach. </p><p>Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3</p><p>Cheers</p><p>Rick</p>]]></content:encoded>
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    <pubDate>Thu, 28 May 2026 03:00:00 -0400</pubDate>
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